You just can't ignore it. The growth of digital marketing is blowing everyone away. With marketer's expectations at an all time high, everyone's eyes are on the next big trend in digital advertising. Join this summit to hear about the hottest crazes to watch for in 2014, tips on where your marketing dollars should be going and presentations from influencers doing it right.
Digital technology and the internet is turning advertising on its head. The greatest paradigm shift is the current shift to ‘personalized media’, which is allowing messages to be customized to highly targeted groups or individuals, and opening the potential for direct interaction with consumers as a result. Join this summit to hear the latest and prepare for what 2014 has in store.
Effective targeting is crucial when it comes to search and advertising. However, many B2B marketers are missing the opportunity to take advantage of new digital marketing techniques that may help them engage their buyers. Join experts at the Search and Advertising Summit as they share the latest in how B2B content consumption habits are changing and what you can do to increase awareness and buyer engagement.
As the leading marketing channels for engaging with buyers off organizational websites, search and social marketing are seeing aggressive growth. The challenge for marketers is to sort through impressions, clicks and registration form fill outs to track buyer engagement and make connections to revenue.
What digital marketing trends are crucial to optimized search and social marketing? How are marketers benchmarking search and social campaigns against those of competitors? And, what technologies are available for tracking these programs and tying success to revenue?
Join experts at the B2B Search and Social Marketing Summit, as they discuss successful strategies and tactics for search and social domination.
Mobile devices such as iPhones, iPads, Android phones and tablets are emerging as important marketing channels for brand awareness and advertising. However, can B2B organizations reach and engage those audiences? How can mobile apps work for B2B organizations and how can they take advantage of emerging technologies such as NFC, geo-positioning and gamification. Join this summit to hear from mobile marketing experts as they share the latest thinking on mobile marketing in a B2B world.
The mobile landscape is surging in investment, attention and global vending. With businesses increasing their use of mobile devices to engage with their prospects, what are the best avenues and strategies to effectively do this? Where does marketing sit within M-Commerce? Is Gamification the best way to grab and engage audiences? Hear from leading mobile experts, analysts and thought leaders to discover the winning strategies for success.
The promise of social media marketing is one that mystifies marketers. Without proper metrics, goals and an understanding of the digital buyer, is social media marketing in B2B organizations pointless? Join leading experts as they dive deeper into new social technologies that are shaping the latest thinking, the steps to becoming a social business and the metrics that define critical success.
Mobile marketing is adding a new dimension in the engagement, tracking and profiling of prospective customers globally. How can marketers integrate mobile into their marketing mix? Hear from leading mobile experts, analysts and thought leaders as they share best practice strategies for mobile in a growing mobile economy. You will learn how mobile is changing the B2B landscape, the role of mobile in social media and the emerging technologies that will shape your marketing strategy for years to come.
With an array of emerging technologies such as smart phones, web 2.0 marketing tools and social media, how relevant is email marketing today? Join industry experts as they dive into the strategic importance of email marketing and its relationship within a wider marketing strategy. This summit will discuss emerging analytical methodologies and look at the future of email marketing within the context of the new social media landscape.
With the proliferation of Internet-enabled mobile phones, consumers are clamoring for new applications, services, and location-based content. Mobile marketing offers both brands and advertisers a valuable way to connect with this growing audience. This online summit will feature sessions on a range of issues and opportunities in mobile marketing.