While the user experience (UX) discipline is still a field in evolution, its infancy could be the cause for the fundamental core values that are in direct opposition to one another in marketing and UX. There is also a common misconception between marketers that UX design cannot make a real business impact as it’s not as measurable as other marketing practices. The reality is that it is a discipline deeply rooted in behavioural and neurosciences that when implemented correctly can help drive revenue and reduce cost.
Join experts and leading vendors from around the world as they explore how organisations can transform to become market leaders using UX design.
The world of mobile marketing and its enormous benefits shouldn’t come as a surprise to marketers as mobile technologies are the most personal devices people possess. In turn, this makes mobile itself the best way to reach the consumer and the device to market to.
There are a lot of different aspects to consider when looking at and planning a mobile marketing strategy; optimised sites, analytics, commerce and social media are all at the top of the list, yet they are often the aspects that cause the most struggle. The future of marketing is mobile; join us as we prepare you for the revolution.
One of the most overlooked yet important aspects of digital
marketing is the analytics behind it. Marketers are pressured to
prove their impact on the bottom line. Don’t miss this summit
to learn how to become a master at measuring the ROI of your
campaigns and best practices to optimizing your efforts.
By the end of 2015, the CMO role will look vastly different than it does today. We are already witnessing fundamental changes to marketer’s KPI’s thanks to new technologies that can more tangibly measure our efforts on the bottomline. Explore these panel discussions to gain insights from executives as they debate technology’s role in marketing, measuring performance metrics, marketing automation and more.
Retail Industry leaders and experts are gathering, September 15-18, 2014 for an in-depth webinar series covering the most pressing topics on the minds of retailers as they prepare for the competitive holiday season. Retail TouchPoints is hosting this exclusive series, designed to provide retail executives with the tools and strategies they need to succeed. Attendees who register for one webinar can attend all sessions. Presenters will be offering their industry-leading perspectives and exclusive research statistics and reports, as well as real-world case study examples to reinforce the strategies they support.
The future’s bright – at least if current economic indicators are anything to go by, with international growth forecasts being revised upwards on an almost weekly basis.
Sentiment is on the rise, and budget holders are releasing funds for investment in new products and services.
After five years of gloom and doom, B2B brands at last have the opportunity to break free of the shackles and explore new opportunities and drive new growth through the latest marketing techniques and technologies.
This online conference will provide a wealth of practical tips and information for marketers how to improve their knowledge and performance – and more importantly their results.
You just can't ignore it. The growth of digital marketing is blowing everyone away. With marketer's expectations at an all time high, everyone's eyes are on the next big trend in digital advertising. Join this summit to hear about the hottest crazes to watch for in 2014, tips on where your marketing dollars should be going and presentations from influencers doing it right.
Digital technology and the internet is turning advertising on its head. The greatest paradigm shift is the current shift to ‘personalized media’, which is allowing messages to be customized to highly targeted groups or individuals, and opening the potential for direct interaction with consumers as a result. Join this summit to hear the latest and prepare for what 2014 has in store.
Effective targeting is crucial when it comes to search and advertising. However, many B2B marketers are missing the opportunity to take advantage of new digital marketing techniques that may help them engage their buyers. Join experts at the Search and Advertising Summit as they share the latest in how B2B content consumption habits are changing and what you can do to increase awareness and buyer engagement.
As the leading marketing channels for engaging with buyers off organizational websites, search and social marketing are seeing aggressive growth. The challenge for marketers is to sort through impressions, clicks and registration form fill outs to track buyer engagement and make connections to revenue.
What digital marketing trends are crucial to optimized search and social marketing? How are marketers benchmarking search and social campaigns against those of competitors? And, what technologies are available for tracking these programs and tying success to revenue?
Join experts at the B2B Search and Social Marketing Summit, as they discuss successful strategies and tactics for search and social domination.