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Social to Local for SME's - Getting Found Making Sales

Recorded Mar 17 2011 49 mins
Presented by
Ivor Kellock, Digital Coach Speaker
Presentation preview: Social to Local for SME's - Getting Found Making Sales
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  • Sponsored by Workfront

    Marketing teams get creativity. Creativity is their life’s blood. The concern is that by setting up rules and processes, we might kill that creative spark that drives the art created by the marketing directive. Agile methodology is applying the art of science in order to uncomplicate and reduce unnecessary admin time -- the very thing that keeps us from spending more time making beautiful campaigns and generating innovative copy.

    We’re going to talk to real life marketing teams who are using Agile methodologies to run their right-brained collaboration space – and are seeing tremendous results. We’ll talk war stories, great use cases, and ways to break down the siloes that are keeping your brilliant minds from making that next inspired leap.

    Join us for a free web event sponsored by Workfront to uncover the real-life ways that creative directors are harnessing the power of agile marketing methodologies to rapidly make fantastic leaps and discoveries that fuel careers.

    In this webinar, you’ll:

    * Hear first-hand experiences from current creative teams using tried and true methods to build faster and respond to industry trends quickly
    * Learn ways to increase the number of great ideas and proof of concepts
    * Use data to analyze and capitalize on changes in projects, marketing and industry trends… before your competitors know what hit ‘em.
    * Capture the lightning in a bottle that ensures amazing customer experiences.

    Register today!

    Sponsored by Workfront

    Jim Ewel, Principal, Agile Marketing
    Stewart Rogers, director of marketing technology, VentureBeat
    David Lesue, creative director, Workfront
  • Your customers’ lives are glued to their mobile screens and their decisions are increasingly being influenced by what they can or can’t do on their device of choice, in their “mobile moment” of need. Successful brands win those mobile moments with personalized communication at scale. This requires changes in the tools we use, as well as a mindset shift in how marketers communicate with customers.

    Kahuna CEO Adam Marchick and guest speaker from Forrester Research, Senior Analyst Jennifer Wise, tackle these subjects in the webinar, “Communication Gets Personal: The Next Generation of Mobile Marketing Automation.”

    In this webinar, you’ll learn:

    -- Why successful brands are moving away from marketing at customers to communicating with them
    -- How to make automation personal through a deep understanding of user behavior and continuous optimization for higher engagement
    -- The technical requirements for acquiring, engaging, and retaining customers in their mobile moments
    -- How Mobile Marketing Automation is evolving into Communication Automation
  • Sponsored by Lionbridge

    It’s no secret – any well-known brand you see on a regular basis is already playing with a localization strategy to increase market reach. For your message to resonate, you need to be thinking not just at a regional level, but about your global customer experience.

    Localization isn't limited to simple translation -- you can't set it and forget it. Companies shouldn't assume, for instance, that a campaign created for Spain will be equally as effective to all Spanish-speaking consumers in the U.S. or Mexico. It's not just language, but cultural differences. Consider the message you might send to someone in Berkeley, California, versus one you might send to someone in Phoenix, Arizona or New York City. And once your unique branding content has been sent out to different geographies, your localization efforts aren't over just yet. True experts understand that the campaign as a whole is not a sum of its parts -- a campaign's success can be in the granular regions, creating a truly unique customer experience with that added local flavor to resonate within the audience.

    We'll walk you through the most common challenges that companies make and help you improve your campaign's quality, accuracy and relevance to reach the right consumer. We'll give tips on not only improving the localization process but help you deliver better metrics to senior leadership that tell the true story of your brand’s globalization.

    In this webinar, you'll learn how to:

    - Re-think campaign creation at the regional level -- and the global one
    - Effectively use in-market experts to drive better impact
    - Make your branding as world-ready as possible.
    - Use metrics to show the truest picture of your campaign's effectiveness
    - Enhance the customer experience through storytelling and added local flavor

    Speakers include:
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Dave Fish, SVP, Expert Services, MartizCX
  • Sponsored by FollowAnalytics

    Since the beginning of time, marketers have understood that location matters. From putting guys on corners wearing sandwich boards to having airplanes dragging message banners, marketers use proximity marketing to snag hot prospects and leads when the moment is hot. Knowing where your customers are has never been easier, thanks to their own smartphone's internal GPS. Now you can target those prospects who are in the same state, city or even the same block as your salesman. Through geo-fencing and iBeacons you can even send a message to them the moment they step inside your store -- or try to lure them out of your competitor's store too.

    The flip side? You risk creeping out and alienating your customer base. Don't know where to start? Want that next great idea? Our experts will talk through the basics to master level geolocation triggers through mobile marketing automation in a fast-paced discussion. Register today!

    In this webinar, you'll
    * Learn the difference between geo-fencing, geo-targeting and geolocation
    * Discover the savvy geolocation techniques being used by today's top marketers
    * Integrate geo-fencing or geo-targeting technologies into your marketing strategy, regardless of budget
    * Understand how competitors may be luring your customers out of your business through their own geo-fencing activities on your own home turf.

    John Koetsier, VP of Research, VentureBeat
    Joe Megibow, SVP/Chief Digital Officer, American Eagle Outfitters

    Register today for this free discussion on how geo-location mobile marketing automation can take your marketing initiative to the next level.
  • If you ask digital marketers what content is proving best for ROI, you’ll probably find a fairly even split of answers between video, long form and short form articles. Now, the scary bit. If you ask them what that answer is based on, more often than not you’ll find it’s the result of opinion or gut feeling. Of course, there’s nothing wrong with this. Most of us have a good idea of what our audience broadly is looking for.

    However, it makes the next set of questions really difficult to answer:
    - Do I need to be creating more videos, or more long form articles?
    - Are infographics a waste of time?
    - Do I have the right mix of content for my audience or could I be serving them even better?

    Added to this, there are many well-intentioned bloggers eager to share their best practice ideas, which can lead to truths, half-truths and sometimes pure myth. But how can we separate fact from fiction?

    In this webinar, we’ll explore how analytics can be used to debunk myths and really inform marketing intelligence. We’ll do this by analysing real live data against some of the common hypotheses, such as:

    - Long form articles are more engaging than short form
    - Videos are the most efficient form of content
    - Infographics are expensive and least effective for driving content marketing ROI

    In this webinar, we’ll explore how to link content to ROI and how to optimise ROI in a world where content has to reach a cross-device audience. Learn some top tips for how to plan a really rewarding content marketing strategy.
  • In 2014 RNDC, the second largest wholesaler of alcoholic beverages in the US, built a suite of Sales Force Automation tools that would transform the way their field sales force went to market. Their focus was to drive sales success by increasing the sales rep’s effectiveness on each sales call, delivering higher customer satisfaction with the sales process and information.

    RNDC's challenges were:
    Provide best-in-class information technology that outpaces their competitors and creates a significant point of difference
    Keep pace with emerging technologies
    Build mobile solutions focused on Sales Force Automation
    Standardize wherever possible and drive utilization

    In this presentation, Bill Smith, Director of Sales Quality Assurance, will discuss how sales leadership and BI developers, working with MicroStrategy Mobile technology, developed best-in-class mobile applications, delivering real-time analytics to the field sales teams at RNDC.
  • We may not know what the future holds, but we can be confident as we move towards it. In this content marketing webinar, we take a look at emerging trends in content marketing, distribution and analytics. What will change? What will stay the same? And what marketing fundamentals will be useful as you move into the future?

    Join Chris Brosnahan, Content Manager at Hay Group, as he shares tips from his experience in his career in content, marketing and communications, and looks at lessons from a classic marketing text that have remained relevant over the years.
  • Join us on 29th July for a webinar looking at how to make the most of your entry into the Masters of Marketing. Covering the entry process, what to include, some ideas to help capture the judges attention, as well as some hints and tips to help you showcase your work in the best possible light.
  • Millennial consumers have different needs, wants and behaviours when compared to more traditional consumers that brands have typically engaged with. Many brands are struggling to find the best approach to engaging with this group and time is running out as Millennials are growing in purchasing power and will very quickly represent a very large proportion of brands’ market share.

    During this webinar 3radical will expose what motivates Millennials. Will Stuart-Jones will present on what drives their attitudes and behaviours as well as the challenges brands marketers face in reaching them. He will then present a range of best practice techniques to help marketers gain a competitive edge by creating a fun, challenging and rewarding brand experience that drives long term profitable engagement with Millenials; via their preferred channel of choice – ‘mobile first'.
  • Join guest Julie Ask, Vice President at Forrester Research Inc. and Bill Schneider, Director of Product Marketing at Urban Airship.

    Mobile has fundamentally changed customer expectations. They expect access to anything, anytime, anywhere and in context. Organizations that are successfully navigating this shift are transforming their customer journey into mobile moments.

    In this webinar, we'll present strategies and technologies to help you navigate the new mobile mindshift and seamlessly stitch together a contextual view of your customers. New data listening technologies that bridge key customer events in an offline system like a CRM with the rich behavioral mobile data captured by Urban Airship, can make your messaging more personal and relevant. Studies have shown that segmentation on even one data attribute like location history can increase mobile response rates by 4-7x. Join us to hear how the leaders in mobile are winning the hearts and minds of the mobile customer.

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  • Title: Social to Local for SME's - Getting Found Making Sales
  • Live at: Mar 17 2011 12:00 pm
  • Presented by: Ivor Kellock, Digital Coach Speaker
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