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Can't Measure Your Mobile Programs? Then Don't Do Them!

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Michael Ricci, Vice President of Mobile, Webtrends Inc.
Session Agenda:
• Mobile Measurement - Problem Definition
• Eradicating Data Silos
• Mobile Measurement
• Maturity Scale
• What should be measured?
• Why is this Mission Critical?
• Taking a 360degree approach
• Mobile as a part of Digital eCRM
• Case Studies – Brands Who Understand It
• Q&A
Jul 14 2011
40 mins
Can't Measure Your Mobile Programs?  Then Don't Do Them!
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  • Title: Can't Measure Your Mobile Programs? Then Don't Do Them!
  • Live at: Jul 14 2011 6:00 pm
  • Presented by: Michael Ricci, Vice President of Mobile, Webtrends Inc.
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