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Content marketing: Stop the sales pitch. Start the sales attraction

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Lucinda Brook, Director, Marketing Clout
Stop the sales pitch. Start the sales attraction

- The whys and wherefores of content marketing for B2B organisations

- The Social Media red herring

- Why you should be thinking content marketing for 2012

- Best practice: building the optimum content mix, systems and processes

- Examples of great content & great content marketing campaigns

- Q&As

Lucinda is the strategic brain behind scores of digital campaigns, brand reinventions and clever thinking for companies such as Microsoft, Experian and Google. With a solid foundation of expertise and experience, Lucinda is an energetic, straight-talking, highly-focused strategist, with the rare talent of being able to cut to the core issues and tackle them head on.
Nov 15 2011
46 mins
Content marketing: Stop the sales pitch. Start the sales attraction
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  • Title: Content marketing: Stop the sales pitch. Start the sales attraction
  • Live at: Nov 15 2011 10:00 am
  • Presented by: Lucinda Brook, Director, Marketing Clout
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