Lucinda Brook, Director, Marketing Clout
Stop the sales pitch. Start the sales attraction
- The whys and wherefores of content marketing for B2B organisations
- The Social Media red herring
- Why you should be thinking content marketing for 2012
- Best practice: building the optimum content mix, systems and processes
- Examples of great content & great content marketing campaigns
Lucinda is the strategic brain behind scores of digital campaigns, brand reinventions and clever thinking for companies such as Microsoft, Experian and Google. With a solid foundation of expertise and experience, Lucinda is an energetic, straight-talking, highly-focused strategist, with the rare talent of being able to cut to the core issues and tackle them head on.