Hi {{ session.user.profile.firstName }}

Content marketing: Stop the sales pitch. Start the sales attraction

Manage webcast
Lucinda Brook, Director, Marketing Clout
Stop the sales pitch. Start the sales attraction

- The whys and wherefores of content marketing for B2B organisations

- The Social Media red herring

- Why you should be thinking content marketing for 2012

- Best practice: building the optimum content mix, systems and processes

- Examples of great content & great content marketing campaigns

- Q&As

Lucinda is the strategic brain behind scores of digital campaigns, brand reinventions and clever thinking for companies such as Microsoft, Experian and Google. With a solid foundation of expertise and experience, Lucinda is an energetic, straight-talking, highly-focused strategist, with the rare talent of being able to cut to the core issues and tackle them head on.
Nov 15 2011
46 mins
Content marketing: Stop the sales pitch. Start the sales attraction
More from this community:

Mobile Marketing

  • Date
  • Rating
  • Views
  • Join us on 29th July for a webinar looking at how to make the most of your entry into the Masters of Marketing. Covering the entry process, what to include, some ideas to help capture the judges attention, as well as some hints and tips to help you showcase your work in the best possible light.
  • Millennial consumers have different needs, wants and behaviours when compared to more traditional consumers that brands have typically engaged with. Many brands are struggling to find the best approach to engaging with this group and time is running out as Millennials are growing in purchasing power and will very quickly represent a very large proportion of brands’ market share.

    During this webinar 3radical will expose what motivates Millennials. Will Stuart-Jones will present on what drives their attitudes and behaviours as well as the challenges brands marketers face in reaching them. He will then present a range of best practice techniques to help marketers gain a competitive edge by creating a fun, challenging and rewarding brand experience that drives long term profitable engagement with Millenials; via their preferred channel of choice – ‘mobile first'.
  • Join guest Julie Ask, Vice President at Forrester Research Inc. and Bill Schneider, Director of Product Marketing at Urban Airship.

    Mobile has fundamentally changed customer expectations. They expect access to anything, anytime, anywhere and in context. Organizations that are successfully navigating this shift are transforming their customer journey into mobile moments.

    In this webinar, we'll present strategies and technologies to help you navigate the new mobile mindshift and seamlessly stitch together a contextual view of your customers. New data listening technologies that bridge key customer events in an offline system like a CRM with the rich behavioral mobile data captured by Urban Airship, can make your messaging more personal and relevant. Studies have shown that segmentation on even one data attribute like location history can increase mobile response rates by 4-7x. Join us to hear how the leaders in mobile are winning the hearts and minds of the mobile customer.
  • Social media, email marketing, local search, back-office solutions, mobile marketing and more are the focus of the third edition of The Local Merchant Report and topics for discussion in this webinar.

    The report offers an inside look at 500+ local businesses to understand which platforms they trust most, how they manage spend, where they struggle in local digital marketing, and much more.

    Join Street Fight's research director David Card and report author Stephanie Miles for a review of the findings and insights into the implications and opportunities for improving local marketing results.

    http://streetfightmag.com/localmerchantreport2015
  • Did you know that 73% of mobile customers say they're fed up with being shown irrelevant content?

    In this webinar Duncan Clark, Global Head of Research at Netbiscuits, will explain why you need to think differently about some familiar digital marketing metrics and how to use analytics to prove ROI on your content. Using concrete examples and case studies, we'll give you the tools you need to succeed with multiscreen content marketing. Including amongst others:

    * Content analysis blueprint: How to easily get started on improving your multiscreen content experience without getting swamped in data.

    * Case Study: Is my content mix increasing customer engagement across devices? And how much is my content costing me for every minute a user spends on my site?

    * Case Study: How to ensure you show the most relevant content to customers across different channels and devices.

    You'll come away with a clear plan of key steps to optimize your content marketing campaigns as well as tried-and-tested methodologies for proving the ROI on your content.
  • Personalisation in advertising has become a hot topic for UK brands and marketers. Retargeting uses the power of personalisation to turn shopping basket abandoners into customers, but what else can it do?

    In this Marketing Week webinar join Shane Murphy, AdRoll’s director of EMEA marketing, as he walks through the insights from our survey of 250 European marketers and AdRoll retargeting campaign data from nearly 4,000 advertisers:

    • Real world use cases for retargeting in driving brand awareness, customer retention, and driving sales

    • Industry insight on social, mobile, and attribution

    • Retargeting and attribution best practices
  • If you’ve been pouring both time and money into creating beautiful content marketing, then you’ll probably want to know how effective your assets actually are, right? We’ve compiled some practical examples for improving web traffic and customer engagement with content marketing campaigns across any screen.
  • In this hands-on tutorial, Netbiscuits uncovers some powerful content marketing insights that marketers can quickly and easily act upon to help them understand where they should be focusing their time and resources.
  • Whether currently engaging in online commerce or contemplating such a move in the future, successful CMOs are realizing that their customers want a personalized, frictionless purchasing experience. Consumers seek agile interactions, painless fulfillment, and a memorable experience. CMOs are increasingly embracing a new priority: Identifying new and recurring revenue opportunities and optimizing the consumer experience to maximize customer lifetime value. The good news is that the global digital consumer is ready to spend. According to analyst firm Ovum, global consumer spend on digital content will increase from $76 billion in 2013 to $145 billion in 2018, doubling in a short five-year span.

    Working in lockstep with CFOs, successful CMOs are implementing new strategies to price products and services, bill customers, offer seamless payment facilities, create new opportunities to retain customers, and grow recurring revenue streams – all while defining new business metrics to measure success in terms of customer lifetime value. They team with product management to identify new opportunities and even new products that meet their customers’ growing expectations for innovation, engagement and relevance.

    To address these new mandates for digital marketing, monetization, and frictionless commerce and experience, the CMO Council will be hosting an online webcast (06/18, 10am PST/1pm EST/5pm GMT) to discuss and debate the realities of transforming organizations, strategies and revenue models and develop winning strategies to successfully navigate the online revenue maze. Vindicia, a subscription billing and recurring revenue leader that is driving the pace of the digital economy, will share expert perspectives, along with key questions that marketers must consider when building new digital revenue models.

    Speakers:
    Gene Hoffman, CEO/Chairman-Vindicia
    Miriam Volle, Business Marketing Communications Leader-Kaiser Permanente
    Vidya Vishal, Enterprise Growth Leader-Equifax
  • We caught up with Paul Berney, co-founder of mCordis, on how content marketers should think about the challenges of the multi screen world.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Content marketing: Stop the sales pitch. Start the sales attraction
  • Live at: Nov 15 2011 10:00 am
  • Presented by: Lucinda Brook, Director, Marketing Clout
  • From:
Your email has been sent.
or close
You must be logged in to email this