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12 Proven Tips to Drive 51% Engagement via Social, Email & Mobile

Recorded Apr 12 2012 45 mins
Presented by
Sundeep Kapur, Director Strategic Marketing, NCR
Presentation preview: 12 Proven Tips to Drive 51% Engagement via Social, Email & Mobile
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  • Editorial VB Insight webinar sponsored by Boomtrain

    Do you create the most relevant messages and experience possible for your customers? How's your accuracy?

    Or do they see generalized messages and offers that may be completely different depending on whether they engage with your company via ads, email, website, or your mobile app?

    Consumers are tuning out noise — unsubscribing from email, turning off notifications, blocking ads — and are increasingly expecting and engaging with personalized content. What's more, they're incredibly intolerant of mistakes and errors -- a recent study found that upon finding an error in personalized messaging, 16% would consider a competitor's business and 13% would immediately abandon the transaction all together. Yikes.

    In short, personalization is critical to the success of modern marketers, yet few are doing a good job today -- and are hemorrhaging customers without even realizing it.

    We'll help you not only understand who customers are, and how to personalize their experiences. By attending this webinar you'll:

    •Learn how to collect the right customer identity data
    •Benchmark according to what your peers are doing today
    •Objectives most commonly associated with personalization
    •Best practices for engaging customers across channels
    •Where in the funnel personalization can help most

    Andrew Jones, analyst, VB Insight, VentureBeat
    Cate Twohill, Senior director and managing partner of CRM services, WGBH, Boston
    Brian Witlin, COO, Yummly
    Wendy Schuchart, moderator, VentureBeat

    Check out VB Insight to access Andrew's Personalization research, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • So I think we can all agree Social Media in digital years is getting on a bit. Might not be the "email grandfather" yet but is definitely getting the middle-aged spread – or maybe that’s just me… anyway …

    Back when social media started, the companies who were first to adopt, typically got the first advantage, failed faster, learnt quicker and could show the results. We live in a world of too much content, the churn is horrible! Now, more than ever, it’s important to be brave with your social media communications and engagement, to get the ROI you need for the business.

    In this presentation Joe discusses what it takes to be brave with your social media efforts and the need for it, from putting your brand in the hands of others (employees and influencers) to sacrificing your brand for the greater good of results. From the presentation Joe will provide you with actions you can take to the office tomorrow.
  • Do you have questions about Twitter? Maybe you’re not sure who to follow or how to find interesting people to follow? Are you stuck at the dreaded following 2000 people limit?

    Learn how to compose the perfect Tweet, with tips on how to get more engagement during this Twitter Masterclass with @DanielDoherty. Learn some top twitter tips and tricks, plus tools and techniques to get ahead.

    In this webinar, Daniel wil cover:
    - How to manage multiple twitter accounts with 1 app
    - Learn where your followers are in the world
    - Add a Twitter widget to your website without worrying about moderating the tweets
    - How to do analysis of competitors twitter accounts for FREE

    Use this great opportunity to ask any Twitter questions that might be bothering you.
  • These days, marketing is under big time pressure to perform. With budgets rapidly shifting to the CMO, the demand for marketing to prove its value to the business is only going up.

    Smart organizations are using data science to capture and disseminate this insight. The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable.

    Advanced analytics and data science, when used the right way, can result in better allocated budgets and a more accurate measure of marketing performance — which can mean better, smarter marketing overall.

    This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with analytics.

    Attendees will:

    * Learn about the different types of advanced analysis most commonly used today and how they impact marketing (segmentation, multi-variate testing, marketing-mix modeling, etc.)

    *Learn about attribution, and the most common models used that aren’t last touch.

    * Gain guidance on how top companies are investing in data talent, and best practices for building a data-focused marketing team

    Jon Cifuentes, Insight analyst, VentureBeat
    Steven Rosenblatt, CRO, Foursquare
    David Giannetto, SVP Services, Astea International
    Wendy Schuchart, Moderator, VentureBeat

    More panelists to be announced

    This editorial webinar will be based on the data uncovered in Cifuentes' latest research report "State of Marketing Analytics: Insights in the Age of the Customer"


    Check out VB Insight to access Jon's marketing analytics report, and to access the latest research on Marketing Technology:

  • Brandify and immr have identified twelve levers that drive marketing and customer engagement, including location, context, intent, personalization, response and more. This holiday season, don't get tripped up by shortcomings across these key conversion tools. This webinar will provide tactical tips for setting or updating your holiday retail marketing plan.
  • What will marketers be tackling next year? Salesforce shows you why and how marketers can tackle the world of IoT and managing the customer journey across channels, at scale and integrated with sales and service experiences.

    Join a lively debate with Jeremy Waite, Head of Digital Strategy, Salesforce and Tom Smith, Product Marketing, Salesforce and see demos with examples showing Mattel and others' real life digital customer journeys and how you can manage yours with Salesforce marketing cloud.
  • Sponsored by Leanplum

    What do 86% of marketers know about mobile marketing automation (MMA)? They know that it works. Specifically, they know that mobile marketing automation increases engagement, retention and revenue. But the scary thing is that some marketers see almost no result and others see an actual negative impact from their efforts. So what are they missing? It's simple -- until it isn't.

    Even in the same company, we've seen one automated action see practically no result, while a slight tweak can see an increase in 46% conversion? That's some big numbers -- and a big paradigm shift.

    We're going to go deep into mobile marketing automation -- and seeing how one tiny adjustment can make all the difference.

    In this webinar, you'll

    * Learn how to increase your effectiveness and your MMA ROI
    * Better target those whales with strategic focused actions via mobile
    * Avoid costly mistakes by buying a luxury solution that looks pretty on the shelf but doesn't do a lot of good in the trenches.


    Stewart Rogers, Director of marketing technology, VentureBeat
    Marissa Tarleton, CMO, RetailMeNot
    Wendy Schuchart, Analyst, VentureBeat

    Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Sponsored by Kahuna

    Consumer behavior is evolving. As a consequence, so must marketing. The heart of marketing is about making a connection with people, engaging with them, and creating mutually beneficial value. Traditional and even digital media have been used to broadcast messages to mass audiences, but today’s consumer expects to be treated as an individual. While brands are investing heavily in paid and social media, they risk building communities on platforms they don’t control. Successful brands are using owned communication channels -- push, email and in-app messaging -- as a bridge between paid marketing and high value, long term customers.

    In this session, Michael Becker, Managing Partner at mCordis, and Doug Roberge, Strategic Services Consultant at Kahuna, will explain how paid and owned communications can be used in tandem to connect, communicate, and generate commerce from consumers on an individual basis by first learning to understand and engage them, then automating and optimizing the process to scale.

    In this webinar, you’ll:
    * Balance the advertising (paid) and direct (owned) marketing in your overall marketing mix
    * Enhance your paid and owned media and connect with individuals
    * Learn how communication automation reduces engagement friction and opens the door for a rich dialog
    * Anticipate the consumer demand for individualized messages and how that impacts engagement and commerce

    Register today! If you can't attend live, registering ensures you'll receive on-demand access, so secure your seat today!

    Michael Becker, Managing Partner and Co-Founder, mCordis
    Doug Roberge, Strategic Services Consultant, Kahuna
    Mark Sullivan, Writer, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
  • Sponsored by TUNE

    There's no point in acquiring users if you're not going to engage them.

    By the end of this year, brands and publishers will have spent $70 billion on mobile ads. The inevitable result? The cost of mobile user acquisition is skyrocketing, hitting the high $3 and $4 range this year on average, but jumping to easily $15 to $20 for apps in hot, lucrative spaces.

    That’s why we’re saying user engagement is the new user acquisition.

    Almost 70% of users you acquire do NOT become long-term loyal users, players, or customers. Bringing that number down could halve or massively reduce your average cost of acquisition per user.

    How do you do that?
    What do you do?
    What do you NOT do?
    What results are possible when you engage better?

    There might be no one on the planet who has studied this space as much as VentureBeat's former VP of Research, John Koetsier. He's going to sit down with some chief marketing officers who are leading in the mobile engagement -- and we're also going to talk to the chief marketing officer from Playboy Media, a venerable publishing titan that has been around longer than than many marketers have been alive.

    In this webinar, you'll

    * Hear the mobile strategies that top tier B2C companies are using to engage consumers.
    * Discover the mistakes some marketers make in measuring mobile engagement.
    * Achieve the sweet balance between mobile customer engagement and user acquisition.
    * Get top notch industry survey results from VB Insight's latest mobile report.

    John Koetsier, Mobile Economist, TUNE
    Robin Zucker, SVP Marketing, Digital Research, Playboy Media
    Jason Allen, VP, Multichannel, GameStop
  • Is there any device more personal than the mobile phones consumers keep glued to themselves 24/7? It tracks where they go, when they go, and often, how long they stay there. They visit city parks and day care centers regularly? Chances are they’re a mom (or dad). They go to concert venues and trendy cafés? While they may or may not be a hipster, they’re probably a millennial.

    Not to mention all that content on their phones. The apps they download. The podcasts they listen to. The searches they perform.

    Personalization takes a giant leap when applied to mobile, and mobile marketing automation is essential to any marketer trying to reap its sweet rewards. It’s the only way to action all that data and turn it into meaningful mobile interactions.

    But what exactly do you need? And what’s the full potential? After all, you can’t act on what you don’t know.

    In this webinar, we’ll share how mobile unlocks the biggest gateway to personalization yet. You’ll hear how leading-edge companies today are turning the data from our GPS-enabled devices into profitable insights. And you’ll learn the best tools to get there.

    What you’ll learn:

    * How to use mobile devices to zero in on those tough customers
    * Get insight on VB Insight's latest personalization research
    * Hear tips from the top experts in personalization and mobile presence.


    John Koetsier, Mobile Economist, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
    Jesse Grittner, Senior Director, Loyalty, Strategy and Analytics, Aimia

    Check out VB Insight to access Andrew's personalization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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  • Title: 12 Proven Tips to Drive 51% Engagement via Social, Email & Mobile
  • Live at: Apr 12 2012 11:00 am
  • Presented by: Sundeep Kapur, Director Strategic Marketing, NCR
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