Dr. Phil Hendrix, Pro Analyst, David Card, VP of Research; GigaOM & David Kurtz, VP of Publisher Products; AT&T Interactive
For mobile publishers, it seems the mobile advertising payoff is always a year away, but 2011 may have represented a real inflection point. Hyperlocal is why. The U.S. is at the crossover point where smartphones outsell feature phones and forecasts project that local ads will drive 70 percent of mobile spending in the future.
Today, while one in three companies place mobile ads, only half of those ads are localized. But hyperlocal mobile ads represent a real win-win-win scenario for users, advertisers, and mobile publishers, by presenting more relevant ads with better conversion rates and richer CPMs. Hyperlocal mobile ad networks can achieve the reach and inventory necessary for advertiser success, and can manage the work of dealing with local merchants.
Join GigaOM Pro analyst Dr. Phil Hendrix and David Kurtz, VP of Publisher Products at AT&T Interactive for a webinar on the hyperlocal mobile space, complete with case studies and metrics. The conversation, moderated by David Card, VP of Research for GigaOm Pro, will present a framework for evaluating and getting the most out of local mobile ad networks.