Hi [[ session.user.profile.firstName ]]

The Mobile App Opportunity

Smartphone apps have become an increasingly important part of the mobile user experience. How should brands and marketers think about mobile apps as part of their overall strategies? This session will offer a survey of apps that succeed and those that miss, as well as a discussion of how traditional
Smartphone apps have become an increasingly important part of the mobile user experience. How should brands and marketers think about mobile apps as part of their overall strategies? This session will offer a survey of apps that succeed and those that miss, as well as a discussion of how traditional media are using apps effectively today.
Recorded Oct 28 2009
49 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Rachel Pasqua, Director of Mobile, iCrossing; Scott Dunlap, CEO, NearbyNow
Presentation preview: The Mobile App Opportunity
Recommended for you:
  • Date
  • Rating
  • Views
  • Smart(phone) Personalization: Apps vs. Bots Smart(phone) Personalization: Apps vs. Bots David Hu, VP of Engineering for Dexter Recorded: May 19 2016 49 mins
    In this webinar, we’re going to talk about how the hyper-personalization of smartphones is taking mobile marketing to an entirely new level. Search Engine Optimization has transformed the way brands are marketers get their products to the public and the trend is reaching into Apps as well. Given that 90% of users’ time on their smartphones are spent on apps (according to some sources), getting users to your particular app can be particularly lucrative.

    But that’s not the only way that Smartphone Personalization is innovating how we market: In-app ads and how to block in-app adds (and how to outsmart them) is the next challenge marketers must face. Our webinar will bring together a mix of voices, all experts in their respective fields, to provide a unique and complex perspective from all angles of Mobile Marketing.
  • Measuring Customer Satisfaction In a Mobile World: A Practical Guide Measuring Customer Satisfaction In a Mobile World: A Practical Guide Tom Farrell, VP Marketing & Barry Nolan, VP Strategy at Swrve. Recorded: May 19 2016 41 mins
    It's vital to monitor how your customers feel about your business. But now that so many of those customers live behind the mobile app, many traditional methods for collecting customer feedback aren't as effective as they used to be. This session will help. With practical examples, we'll show how to deliver 'native mobile' customer surveys and feedback - interactions that customers respond to, and that result in data you can use to optimise your business!
  • Fuelling social advocacy and engagement with mobile apps Fuelling social advocacy and engagement with mobile apps Olivier Choron, CEO and Founder of purechannelapps Recorded: May 19 2016 36 mins
    Mobility is now the norm, everyone is using their phones on the move throughout the day. In this webinar we will provide an insight and results from our clients to discover how they have increased adoption and effectiveness of their social advocacy programs through a mobile app technology.
  • From Store Visits to Audience Insights: Getting the Most from your Mobile Campai From Store Visits to Audience Insights: Getting the Most from your Mobile Campai Derek Zabbia, Jason Uechi, Courtney Hubbard Recorded: May 12 2016 55 mins
    It’s not enough to simply use data, analytics and insights to inform your mobile strategy. To be truly effective, you need a clear understanding of the ever-shifting consumer journey. Tracking store visits at the individual store level is essential to mobile and offline attribution and can provide actionable insights that can be used in campaign strategy and planning.
    Watch the Adweek replay and join YP and data-driven marketing agency Ansira (formerly Sq1) for a discussion of best practices in mobile campaign optimization, the nuances of the current path to purchase, and how consumers now zigzag across devices, platforms and channels. You’ll learn:
    •How location, context and device can identify new opportunities for your consumers.
    •Best practices for tracking store visits and aggregating and analyzing audience data to obtain valuable insights.
    •How to use campaign data to develop predictive models to improve future results and return on ad spend.
  • Mobile User 30 min series 1 of 6: Understanding the mobile acquisition beast Mobile User 30 min series 1 of 6: Understanding the mobile acquisition beast Stewart Rogers, VentureBeat Recorded: May 12 2016 33 mins
    As more players enter the mobile game, sustained acquisition and engagement is increasingly difficult. According to technology marketing company Fiksu, the cost to secure a loyal user for a mobile app is approximately $3.50, and that’s only for app users. Fiksu also noted that the majority of smartphone users will only spend their time in a small number of apps, so it’s important for developers to know who they should target for advertising.

    How to get and keep mobile users is the biggest challenge facing marketers today. Understanding effective engagement strategies and knowing when they work and when they don't can keep even the most Zen marketing beast awake at night.

    However, getting and keeping users is more than just bells and whistles. Increasingly savvy customers are less willing to click on buzzy flashing ads, and the smarter marketer with a more sophisticated reading of the consumer wins. From localization to custom content, marketing 3.0 requires data and user intelligence. This webinar will help you kick your user acquisition into high gear.

    In this webinar you'll learn how to

    * Identify the right users at the right time using data and analytics
    * Build a loyal and engaged audience for your mobile content
    * Understand what works and what doesn't when it comes to acquisition
    * How to find the right combination of clever, pithy, and simple messaging to acquire quality users

    Speakers:
    * Oscar Clark, Everyplay Evangelist, Unity 3d
    * Stewart Rogers, VentureBeat Analyst
    * Wendy Schuchart, VentureBeat Moderator


    Register today for this informative 30 minute webinar on mobile user acquisition.
  • Webinar: Visual Marketing Series - Engage consumers across the entire journey Webinar: Visual Marketing Series - Engage consumers across the entire journey Ana De Jesus, Senior Marketing Manager, EMEA, Olapic Recorded: May 11 2016 58 mins
    Learn how to make your brand shoppable using visual marketing and earned content.

    Your brand is alive. It lives whenever your customers or potential customers see it, talk about it or just think about it.

    To make your brand shoppable, join our latest webinar with Olapic.

    Join Olapic’s senior marketing manager, EMEA, Ana De Jesus. She will explain how develop shoppable visual content. Learn:

    •How to implement user generated content as part of the purchase journey
    •The visual marketing effect on e-commerce
    •Implementing earned content in-app
    •Making your Instagram shoppable

    Ana will use real examples, looking at hotels that have weddings, and fashion and accessory brands.

    At the end of this series you will be able to run a visual marketing strategy that supports conversion, engagement and loyalty for your brand.

    Take each webinar as a training session. Test your knowledge at the end of each one and, by the end, you can obtain a Visual Marketing Series certificate of completion.
  • Marketing cloud: Enabling awesome user engagement across channels Marketing cloud: Enabling awesome user engagement across channels Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: May 10 2016 33 mins
    Marketing cloud terminology may be ringing in the ears of savvy marketers everywhere, but using cloud-based technology effectively is more than a dream of Silicon Valley wonks. After all, U.S. consumers are multi-screening regularly, using 2.42 devices on average and simultaneously (short attention spans, anyone?) If you listen closely, you can hear the whooshing sounds of your customers zipping from device to device. This is where the marketing cloud comes in.

    Mobile consumers expect an omnichannel experience – one that seamlessly directs them from phone to website to social media. Siloed messaging and single-channel branding no longer work. Your customers are everywhere all the time and the marketing cloud supports coordinated engagement between channels.

    In this webinar, you’ll:
    * Choose a marketing cloud solution that suits your operation size (whether small or enterprise level)
    * Determine the ROI you can expect from cloud marketing
    * Engage users across channels more effectively
    * Diversify your marketing strategy through unexpected SaaS possibilities

    Speakers:

    * TJ Hunter, Sr. Director of Consumer Marketing for Rosetta Stone's Consumer Division
    * Andy Lark, CMO, Xero
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register for this free webinar today!

    Sponsored by Oracle Marketing Cloud
  • Profitability Through Positive Productivity Profitability Through Positive Productivity Liz Miller,CMO Council; Greg Swender, Oracle; Frank Cespedes, Senior Lecturer at Harvard Business School and Author Recorded: May 10 2016 63 mins
    According to a CMO Council study, “Closing the Gap: Understanding the Sales and Marketing Alignment Imperative,” some 46 percent of sales and marketing executives felt that in order to maximize sales across the organization, the level of action on opportunities needed to be boosted, and the speed to action needed to be accelerated.

    Despite this clear call to work smarter and faster, sales productivity improvements have been slow to materialize. According to CSO Insights, only 33 percent of a sales representative’s time is spent actively selling. Not only is sales struggling to push away the inefficiencies to build those critical relationships, but it can also be hard to actually get sales teams up and running. According to Accenture, 42.5 percent of sales reps take 10 months or longer to become productive enough to contribute to company goals.

    So where and how can businesses empower the front line while sparking profitability through accelerated sales productivity? Are there new calls to action that sales leaders can respond to in an effort to streamline inefficient processes, eliminate waste and remove friction from sales engagement? How are smart organizations growing at scale while remaining compliant and error-free in their engagements with customers and prospects?

    These are just some of the issues that the CMO Council, in partnership with Oracle, will explore in a one-hour, interactive webcast focused on productivity, profitability and opportunities to foster revenue. Joining the discussion will be experts and market leaders in sales and operational effectiveness to share where and how they are maximizing profitability while empowering sales teams and resources to work in a more nimble, agile and lucrative environment.
  • The Video Marketing Playbook for Events - EMEA Edition The Video Marketing Playbook for Events - EMEA Edition Angus Henderson, Executive Producer at BrightTALK Studios Recorded: Apr 21 2016 43 mins
    Despite living in a mobile-first world, in-person events generate unrivaled opportunities for a marketer to capture premium content with clients, prospects, industry leaders, and employees. Whether you’re co-sponsoring or simply presenting - how do you know if you’re getting what you should? BrightTALK Studios' Executive Producer decodes the endless opportunities into a robust, actionable event video marketing playbook.

    Tune into this session to discuss (and debate):
    - The marketer’s approach to filming vs. the video producer’s - and how to speak each other’s language
    - What footage you should capture to achieve your goals
    - The best editing mix for your distribution channels
    - Where to leverage the video to see the best ROI for your goals
  • Growthhacking your app store downloads via AMO Growthhacking your app store downloads via AMO Peggy Anne Salz, analyst, Mobilegroove Recorded: Apr 20 2016 32 mins
    How do you ensure that your app will stand out against the avalanche of competing new apps (nearly 2,000 a day)? You need to increase your profile — and get more mileage out of the organic traffic that will make up the vast majority of your installs and your base of quality, loyal users — by optimizing your entire app marketing funnel, not just you app store presence. It's time to forget app store optimization (ASO) and prepare for AMO (App Marketing Optimization). AMO is a new approach that recognizes keywords alone won't cut it.

    Winning requires a rethink and a sharp focus on all the elements that define and drive the marketing funnel. But this can be a challenge as ASO evolves to consist of more "moving parts" —titles, descriptions, icons, screenshots, videos — and app stores shift rules and algorithms to reward apps that delight their users.

    Discover how your app company can benefit from the shift to AMO by attending this VentureBeat webinar, where Steve P. Young, ASO 'wizard' and founder of Appmasters will join Peggy Anne Salz, author of the report, to share his proven growth hacking tips and ways you can take your apps to new heights on a tight budget.

    In this half hour ASO masterclass, you'll:

    *Talk tools, tips and techniques to get your app in front of your audience and top of mind with app stores.
    *Identify the small changes in components, such as you in-app purchase descriptions, that will have big impact on downloads.
    *Walk through the differences between Google Play and Apple’s App Store, and map how you should adapt your ASO/AMO strategy for both.

    Speakers:

    * Peggy Anne Salz, analyst, VentureBeat
    * Steve P. Young, ASO 'wizard' and founder of Appmasters
    * Wendy Schuchart, moderator, VentureBeat

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: The Mobile App Opportunity
  • Live at: Oct 28 2009 8:00 pm
  • Presented by: Rachel Pasqua, Director of Mobile, iCrossing; Scott Dunlap, CEO, NearbyNow
  • From:
Your email has been sent.
or close
You must be logged in to email this