Mick Rigby, Founder & Managing Director, Yodel Mobile
The opportunities in mobile to converse with and market to your target audiences is growing daily. It will soon be a medium that most brands and businesses would be crazy to ignore. As with all things new, it can be difficult to know where to start. This presentation will look at the size of the opportunity within mobile and what consumers are using it for. We will look at how your business can utilise mobile advertising and marketing to reach these consumers. You will learn how to determine your mobile strategy, the ad channels on offer, tracking and some top tips on how to get the most out of the mobile channel.