Michael Gale, Partner, Pulsepoint Group
Mobile is everywhere, as is social. But social media is not the key way to win with the mobile workforce. Social engagement using mobile to drive marketing resonance, behavioral change in employees and new product and service and sales effectiveness offers an amazing new world of opportunity. The session will cover what this new world can and would look like based on work with clients and the economics based on a collaborative project on the Socially Engaged Enterprise with the Economist Intelligence Unit.