Learn tips to optimize your online event programs by hearing insights from BrightTALK and Collective Intellect based on the latest Cloud Computing summit hosted by BrightTALK. You will gain valuable insight on effective promotion techniques, hot topics and audience development. You will also hear some best practices to engage online communities.
Editorial VB Insight webinar sponsored by Boomtrain
Do you create the most relevant messages and experience possible for your customers? How's your accuracy?
Or do they see generalized messages and offers that may be completely different depending on whether they engage with your company via ads, email, website, or your mobile app?
Consumers are tuning out noise — unsubscribing from email, turning off notifications, blocking ads — and are increasingly expecting and engaging with personalized content. What's more, they're incredibly intolerant of mistakes and errors -- a recent study found that upon finding an error in personalized messaging, 16% would consider a competitor's business and 13% would immediately abandon the transaction all together. Yikes.
In short, personalization is critical to the success of modern marketers, yet few are doing a good job today -- and are hemorrhaging customers without even realizing it.
We'll help you not only understand who customers are, and how to personalize their experiences. By attending this webinar you'll:
•Learn how to collect the right customer identity data
•Benchmark according to what your peers are doing today
•Objectives most commonly associated with personalization
•Best practices for engaging customers across channels
•Where in the funnel personalization can help most
Andrew Jones, analyst, VB Insight, VentureBeat
Cate Twohill, Senior director and managing partner of CRM services, WGBH, Boston
Brian Witlin, COO, Yummly
Wendy Schuchart, moderator, VentureBeat
Check out VB Insight to access Andrew's Personalization research, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
So I think we can all agree Social Media in digital years is getting on a bit. Might not be the "email grandfather" yet but is definitely getting the middle-aged spread – or maybe that’s just me… anyway …
Back when social media started, the companies who were first to adopt, typically got the first advantage, failed faster, learnt quicker and could show the results. We live in a world of too much content, the churn is horrible! Now, more than ever, it’s important to be brave with your social media communications and engagement, to get the ROI you need for the business.
In this presentation Joe discusses what it takes to be brave with your social media efforts and the need for it, from putting your brand in the hands of others (employees and influencers) to sacrificing your brand for the greater good of results. From the presentation Joe will provide you with actions you can take to the office tomorrow.
Do you have questions about Twitter? Maybe you’re not sure who to follow or how to find interesting people to follow? Are you stuck at the dreaded following 2000 people limit?
Learn how to compose the perfect Tweet, with tips on how to get more engagement during this Twitter Masterclass with @DanielDoherty. Learn some top twitter tips and tricks, plus tools and techniques to get ahead.
In this webinar, Daniel wil cover:
- How to manage multiple twitter accounts with 1 app
- Learn where your followers are in the world
- Add a Twitter widget to your website without worrying about moderating the tweets
- How to do analysis of competitors twitter accounts for FREE
Use this great opportunity to ask any Twitter questions that might be bothering you.
These days, marketing is under big time pressure to perform. With budgets rapidly shifting to the CMO, the demand for marketing to prove its value to the business is only going up.
Smart organizations are using data science to capture and disseminate this insight. The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable.
Advanced analytics and data science, when used the right way, can result in better allocated budgets and a more accurate measure of marketing performance — which can mean better, smarter marketing overall.
This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with analytics.
* Learn about the different types of advanced analysis most commonly used today and how they impact marketing (segmentation, multi-variate testing, marketing-mix modeling, etc.)
*Learn about attribution, and the most common models used that aren’t last touch.
* Gain guidance on how top companies are investing in data talent, and best practices for building a data-focused marketing team
Jon Cifuentes, Insight analyst, VentureBeat
Steven Rosenblatt, CRO, Foursquare
David Giannetto, SVP Services, Astea International
Wendy Schuchart, Moderator, VentureBeat
More panelists to be announced
This editorial webinar will be based on the data uncovered in Cifuentes' latest research report "State of Marketing Analytics: Insights in the Age of the Customer"
Brandify and immr have identified twelve levers that drive marketing and customer engagement, including location, context, intent, personalization, response and more. This holiday season, don't get tripped up by shortcomings across these key conversion tools. This webinar will provide tactical tips for setting or updating your holiday retail marketing plan.
What will marketers be tackling next year? Salesforce shows you why and how marketers can tackle the world of IoT and managing the customer journey across channels, at scale and integrated with sales and service experiences.
Join a lively debate with Jeremy Waite, Head of Digital Strategy, Salesforce and Tom Smith, Product Marketing, Salesforce and see demos with examples showing Mattel and others' real life digital customer journeys and how you can manage yours with Salesforce marketing cloud.
What do 86% of marketers know about mobile marketing automation (MMA)? They know that it works. Specifically, they know that mobile marketing automation increases engagement, retention and revenue. But the scary thing is that some marketers see almost no result and others see an actual negative impact from their efforts. So what are they missing? It's simple -- until it isn't.
Even in the same company, we've seen one automated action see practically no result, while a slight tweak can see an increase in 46% conversion? That's some big numbers -- and a big paradigm shift.
We're going to go deep into mobile marketing automation -- and seeing how one tiny adjustment can make all the difference.
In this webinar, you'll
* Learn how to increase your effectiveness and your MMA ROI
* Better target those whales with strategic focused actions via mobile
* Avoid costly mistakes by buying a luxury solution that looks pretty on the shelf but doesn't do a lot of good in the trenches.
Stewart Rogers, Director of marketing technology, VentureBeat
Marissa Tarleton, CMO, RetailMeNot
Wendy Schuchart, Analyst, VentureBeat
Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com
Consumer behavior is evolving. As a consequence, so must marketing. The heart of marketing is about making a connection with people, engaging with them, and creating mutually beneficial value. Traditional and even digital media have been used to broadcast messages to mass audiences, but today’s consumer expects to be treated as an individual. While brands are investing heavily in paid and social media, they risk building communities on platforms they don’t control. Successful brands are using owned communication channels -- push, email and in-app messaging -- as a bridge between paid marketing and high value, long term customers.
In this session, Michael Becker, Managing Partner at mCordis, and Doug Roberge, Strategic Services Consultant at Kahuna, will explain how paid and owned communications can be used in tandem to connect, communicate, and generate commerce from consumers on an individual basis by first learning to understand and engage them, then automating and optimizing the process to scale.
In this webinar, you’ll:
* Balance the advertising (paid) and direct (owned) marketing in your overall marketing mix
* Enhance your paid and owned media and connect with individuals
* Learn how communication automation reduces engagement friction and opens the door for a rich dialog
* Anticipate the consumer demand for individualized messages and how that impacts engagement and commerce
Register today! If you can't attend live, registering ensures you'll receive on-demand access, so secure your seat today!
Michael Becker, Managing Partner and Co-Founder, mCordis
Doug Roberge, Strategic Services Consultant, Kahuna
Mark Sullivan, Writer, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
There's no point in acquiring users if you're not going to engage them.
By the end of this year, brands and publishers will have spent $70 billion on mobile ads. The inevitable result? The cost of mobile user acquisition is skyrocketing, hitting the high $3 and $4 range this year on average, but jumping to easily $15 to $20 for apps in hot, lucrative spaces.
That’s why we’re saying user engagement is the new user acquisition.
Almost 70% of users you acquire do NOT become long-term loyal users, players, or customers. Bringing that number down could halve or massively reduce your average cost of acquisition per user.
How do you do that?
What do you do?
What do you NOT do?
What results are possible when you engage better?
There might be no one on the planet who has studied this space as much as VentureBeat's former VP of Research, John Koetsier. He's going to sit down with some chief marketing officers who are leading in the mobile engagement -- and we're also going to talk to the chief marketing officer from Playboy Media, a venerable publishing titan that has been around longer than than many marketers have been alive.
In this webinar, you'll
* Hear the mobile strategies that top tier B2C companies are using to engage consumers.
* Discover the mistakes some marketers make in measuring mobile engagement.
* Achieve the sweet balance between mobile customer engagement and user acquisition.
* Get top notch industry survey results from VB Insight's latest mobile report.
John Koetsier, Mobile Economist, TUNE
Robin Zucker, SVP Marketing, Digital Research, Playboy Media
Jason Allen, VP, Multichannel, GameStop
Is there any device more personal than the mobile phones consumers keep glued to themselves 24/7? It tracks where they go, when they go, and often, how long they stay there. They visit city parks and day care centers regularly? Chances are they’re a mom (or dad). They go to concert venues and trendy cafés? While they may or may not be a hipster, they’re probably a millennial.
Not to mention all that content on their phones. The apps they download. The podcasts they listen to. The searches they perform.
Personalization takes a giant leap when applied to mobile, and mobile marketing automation is essential to any marketer trying to reap its sweet rewards. It’s the only way to action all that data and turn it into meaningful mobile interactions.
But what exactly do you need? And what’s the full potential? After all, you can’t act on what you don’t know.
In this webinar, we’ll share how mobile unlocks the biggest gateway to personalization yet. You’ll hear how leading-edge companies today are turning the data from our GPS-enabled devices into profitable insights. And you’ll learn the best tools to get there.
What you’ll learn:
* How to use mobile devices to zero in on those tough customers
* Get insight on VB Insight's latest personalization research
* Hear tips from the top experts in personalization and mobile presence.
John Koetsier, Mobile Economist, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
Jesse Grittner, Senior Director, Loyalty, Strategy and Analytics, Aimia
Check out VB Insight to access Andrew's personalization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
Every single day, the world's internet users spend well over 150,000 aggregated years reading, watching, clicking, liking, and commenting on digital content on the two global superpowers of digital content's sites: Facebook, and Google's YouTube. And every single day, more and more of the world's $600 billion advertising spend moves from TV and other legacy media to digital.
One of the hottest battlegrounds is digital video. Mobile video advertising has jumped 5X in past months, and video offers the clearest path for TV's $172.5 billion in ad spend to go digital. Facebook's been staking a claim here, and media outlets have been proclaiming Google's demise.
We'll dig into the findings of John Koetsier's latest VB Insight report and investigate actionable strategies for today's video marketer. We're also going to talk to hot video-based marketing leaders about what works for them in their own video content -- and their biggest tips for avoiding pitfalls and costly mistakes.
In this webinar, you'll:
*Learn where the youth and millennial markets are watching their video content
* Focus your marketing strategy on the right platform for your niche
* Get contextual and in-depth data to make informed decisions about your video platform today... and tomorrow
* Monetize your content the right way... once and for all.
Register today for this interactive marketing executive roundtable. You don't want to miss this one!
*John Koetsier, Mobile Economist, TUNE
*Andrew Paradise, CEO and Founder, Skillz
* Wendy Schuchart, Moderator, VentureBeat
This webinar is based on John Koetsier's October 2015 report.
Check out VB Insight to access John's "FB versus GOOG" report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
Doug Roberge, Strategic Services Consultant at Kahuna
In the mobile-first era, you can reach customers anytime, anywhere. But don’t think that means a spray and pray approach across channels will work. 86% of consumers say personalization plays a role in their purchase decision and 48% say they purchase more when marketers use their interests to personalize across channels.
Brands who are defaulting to siloed, batch-and-blast email and push marketing strategies are failing to meet these expectations, leading to lower performance, opt-outs and uninstalls.
Successful brands overcome these challenges by orchestrating a united email and push strategy rooted in deep customer understanding. Once you understand your customer, then -- and only then -- can companies execute a communication strategy that drives customer delight and business value.
In this webinar, you’ll learn:
The role of email and push messaging in a cross-channel communication strategy
The changes in customer behavior that demand a new communication approach
How to marry your diverse messaging channels to drive great brand experiences
The results of adopting an integrated approach to customer communications
Register today for the December 10th webinar, “Not Just A Hook Up: Marrying Your Push & Email Strategies.” Even if you can’t attend live, registering ensures you’ll have on-demand access to the webinar.
Predictive marketing is a hot topic for CMOs today but what does it mean from a practical perspective? In this webinar, Radius SVP of Marketing Angela Zener will present the various use cases of predictive marketing and the outcomes expected throughout the marketing funnel. Learn the top 10 use cases that drive faster market expansion, better customer identification and accelerated acquisition. Hear about how companies of all sizes, from growth to established enterprises, have leveraged the power of data science to discover, acquire, and measure markets and improve marketing performance.
Shantel Shave - Director of Demand Generation, Hootsuite
Integrating any new technology into your sales and marketing stack requires some pre-planning and team alignment. In this webinar Hootsuite will share the steps they took to ensure the smooth introduction of predictive marketing analytics into their own organization. You’ll learn which process changes you need to be thinking about and how to get buy-in from other teams, all with the goal of giving you a faster return on your investment. And their foundational steps have paid off! Hootsuite has increased the velocity of deals in their pipeline while also uncovering dozens of “hidden gem" opportunities through the power of predictive analytics. If you’re ready to add predictive to your marketing stack in 2016 and want to lay the proper foundation for success, this webinar is for you.
There is incredible pressure on marketing to show ROI. At the same time, there are some amazing new technologies and initiatives we are being asked to tackle. How do today’s marketing leaders navigate this and obtain budget for these new projects? Join Trisha Winter, CMO of Amplifinity and a panel of executives to discuss how to get executive buy-in for new marketing projects.
• Trisha Winter, CMO at Amplifinity (moderator)
• Jeff Day, CEO at Bluewater Technologies
• Mitzi Hunter, VP of Marketing at Compuware
• Ginger Stegmire, VP Global Marketing at Llamasoft
According to Econsultancy’s 2014 email marketing census, 36 per cent of marketers cite poor measurement and analytics as barriers to effective email marketing. They know that the right metrics will drive the right business results but while the essential metrics (delivered, opened, clicked or click to open) have served us well, they are not necessarily the ultimate measure over a period of time.
In this webinar Skip Fidura of dotmailer takes a look at:
How marketers can measure engagement though 'click and open reach' and 'dwell (or read) time'.
The term 'the halo effect', how it can be measured and how it's in line with multichannel marketing measurement.
The 'post click funnel' metric and making sure your campaign assessment isn't incomplete.
How to examine your 'time of action' which will drive tests and improvements.
David Raab, Principal at Raab Associates Inc., and Adam Corey, Vice President of Marketing at Tealium
In today’s rapidly evolving marketing technology landscape, the one constant that remains is the need for a centralized source of customer data. With that, it becomes possible to build a unified customer view and create a superior customer experience across all stages of the customer lifecycle, from acquisition and growth to retention and service.
Join David Raab, Principal at Raab Associates Inc., and Adam Corey, Vice President of Marketing at Tealium, as they discuss the emergence of the real-time customer data platform (CDP) as the critical element to achieving this. They will share:
- Three components of a CDP
- Five benefits of the CDP
- How they work and what to look for
- Customer case studies and best practices
Register now to explore how this collection of new technologies allows marketers to re-imagine the boundaries of what can be done with customer data.
Make your social media reporting more actionable, improving buy-in for future campaigns and always-on activities.
This webinar will run through a host of tools including Facebook & Twitter Analytics, research tools such as Buzzsumo, and setting up custom reports and dashboards in Google Analytics to track your performance.
Learn how to not just get the data, but how to easily report and communicate the success of your work.
No matter how your push notification, in-app, or email strategies are performing, you’re likely wondering, “How do they compare to industry benchmarks? What’s the average for my industry? How are competitors fairing?"
Industry benchmarks answer many of these questions, and we’ve got them for you.
Join us for a webinar on November 18th, where Kahuna will present data from its second Mobile Marketing Index. Drawn from nearly 400 million user profiles and roughly 500 million events per day over the course Q3 2015, The Mobile Marketing Index takes an in-depth look at opt-in rates, user retention, goal achievement, opt-out and uninstalls, as well as the impact mobile has on email consumption.
In the webinar, you’ll learn:
-The average retention rate across 15 specific verticals after 30, 60 and 90 days
-Industry averages for opt-outs, uninstalls, and unsubscribes
-The impact mobile is having on email open rates and click-to-open rates
-How brands can use this benchmark data to optimize their mobile marketing strategies
Aruna Paramasivam, Media Math; Christopher Curtis, Connexity; Rebecca Stone, LiveRamp
In the digital marketplace, your customers are engaging with dozens of partners and hundreds of offers each day. Measuring behavior has always been a critical component of your marketing because it’s what lets you learn about the preferences of your customers.
When your customer data is onboarded with 3rd party partner data, you can open new possibilities and expand the size of your core audience.This knowledge can be your best tool for modeling a new target audience, but how do you apply attributes known about your core audience to your customer expansion strategies?
Sign up to hear experts from MediaMath, Connexity and LiveRamp speak about:
– How you can refine your data with 3rd party sources that produce meaningful segmentation
– How data sources, such as shopper intent data, enables more efficient and targeted campaigns
– Practical examples on how brands and agencies are actually leveraging new data sources to improve their campaigns
Sure, you want to execute successful automated campaigns,
but relying on the batch-and-blast scenarios of the past won’t get you there.
In this session, we’ll cover cutting-edge best practices for campaign automation, from lead source scenarios through to the AQL: automation qualified lead. You’ll also learn how to set campaign progression steps to yield rich leads and trackable results – even when the call-to-action isn’t clicked.
Dave Katz, Sr. Dir of Data Hearst; John Wallace, CGO at MarketShare; Rebecca Stone, Marketing Dir at LiveRamp
Marketers have been effectively analyzing their own customer data and identifying similar buyer attributes offline for decades. Unfortunately customer data is often siloed or spread across dozens of applications, preventing marketers from leveraging insights that should be used to model the perfect new audience for digital campaigns, or to campaign performance against offline consumer sales.
When your data is connected insights can be shared across marketing applications and measured offline or online. Data from every marketing technology in your toolbox can finally be connected allowing you to continuously refine your campaigns. Sign up to join our next webinar where you’ll learn:
– About new strategies for audience modeling and practical tips for getting started
– Reach the perfect audience by connecting your customer data to digital marketing campaigns
– To forget about measuring campaign performance with vanity metrics like “reach” or “impressions”
– How to determine which digital campaigns are actually delivering measurable sales
What if you could boost email engagement by 10X? What would that do for your brand?
Most brands haven’t changed their email strategies to fit the rising expectations of the modern, mobile-first customer. The most successful marketers today are leveraging mobile behavioral data in critical ways to create email campaigns that achieve better results by enabling messages that are immediate, simple, and contextually relevant to each customer.
Join Kahuna’s Doug Roberge, Strategic Services Consultant, on Oct. 28 for the webinar, “From SPAM to BAM! Using Behavioral Data To Send Impactful Emails.”
In this webinar, you’ll learn:
- Five ways to use behavioral data to deliver personalized, real-time email campaigns that make an impact
- The role email plays in a cross-channel messaging strategy
- The key metrics modern email marketers must pay attention to
Please join us for From SPAM to BAM! Using Behavioral Data To Send Impactful Emails, on Oct. 28 at 10 a.m. PST, 1 p.m. EST. Even if you can’t attend live, registering ensures you’ll have on-demand access to the webinar materials. Register Today!
Jay Calavas, Chief Innovation Officer, Tealium and Rusty Warner, Principal Analyst, Forrester Research
It’s a cold, hard fact: embracing real-time customer engagement and adopting a unified marketing strategy is no longer an option. Fragmented data sources mean fragmented insights, making it impossible to develop a holistic view of your customers and provide meaningful, consistent customer experiences. But selecting the right marketing tools and applications is just the first step: the key is aligning your strategy, resources, and processes with the goal of becoming a customer-obsessed organization.
In order to tackle this significant feat, it’s imperative to gain a clear understanding of your marketing technology maturity level to then identify gaps, prioritize your requirements, and create an action plan. Join Jay Calavas, Chief Innovation Officer at Tealium, and guest presenter Rusty Warner, Principal Analyst at Forrester Research, to understand how to develop an effective enterprise marketing technology blueprint and accelerate your evolution into a real-time marketing organization.
Hannah Shain, Marketing Manager at Cloud Elements; Cameron Jahn, Director of Product Marketing at BrightTALK
Marketing automation can help strengthen already successful webinar programs. It’s what amplifies and targets your leads to help you effectively nurture them through the sales funnel faster.
The good news is that marketing automation doesn’t have to be a daunting task to be effective. There are several integration triggers that allow your team to efficiently and effectively sort through to find those higher-quality leads to share with your sales reps.
Join Cloud Elements and the BrightTALK Academy to learn how to use the following key webinar integration features to convert leads faster:
- Polling engagement to more effectively target personas
- Attachment downloads to improve lead scoring
- Webinar duration to power lead generation
- Social sharing to create advocates
- Webinar attendance to convert leads to opportunities
Mark Brier, Director of Referral and Upsell Marketing at RingCentral & Brian Chiosi, Marketing Systems Lead at RingCentral
You know how to automate campaigns with the best of them. But with the rise in companies turning to referral marketing, are you prepared to execute on this new demand generation channel? Mark Brier, Director of Referral and Upsell Marketing, and Brian Chiosi, Marketing Systems Lead, will walk you through RingCentral’s journey to create and automate referrals to become a key revenue generator for their business.
What you’ll learn:
• Why referral marketing is important for B2B companies
* Challenges of setting up an in-house referral program
• Multiple configurations RingCentral used as they matured with referral marketing
• What worked and what didn't throughout their referral growth
A case study on how Basware has combined content management, marketing automation and demand generation disciplines in the early stages of the buying cycle to increase engagement via personalised content, generate more quality leads and drive sales pipeline.
Trouble slicing data just the way you want? Survey data got you down? Trouble slicing data just the way you want? Why is it that sometimes data is easy to analyze and other times it seems nearly impossible? This session will explore the wide variety of data out there in the world. We'll look at:
·Excel files with odd "shapes"
·Working with multiple flat files that contain separate 'chunks' of the same (or similar) data
·Free tools that can help you collect, scrape, reformat, and edit data from the web and other sources, all with the idea that all data should have the same chance to express itself!
Real life case studies and insights from leading technology marketers
Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.