Picking Up the Pieces: Secrets of Marketing in a Fragmented Digital World

Joe Stanhope, Senior Analyst at Forrester Research and Steve Earl, Director Product Marketing at Webtrends
Webtrends Webinar
Picking Up the Pieces: Secrets of Marketing in a Fragmented Digital World

Mobile is not social media and social media is not site. Marketing channels are clear. What is not always clear is how to achieve marketing success across digital channels.

Marketing is going through a period of significant evolution. The era of easily compartmentalized silos has been usurped by the Splinternet, a large-scale fragmentation of devices, data access, and technology standards.

The Splinternet upends many of the assumptions upon which interactive marketing is based and, at the same time, presents both challenges and opportunities for marketers.

In this webinar, Joe Stanhope, Senior Analyst with Forrester Research, will present new research insights into the current state of marketing fragmentation and how it is changing the way companies approach digital marketing.

Webtrends Director of Product Marketing, Steve Earl, will provide insights on how marketers can best position their companies for success, including:

> Measuring what matters
> Analytics that provide insight for marketers at all levels
> Driving consumer engagement through segmentation and targeting
> The emerging channel marketers should get ready for now
Sep 22 2011
62 mins
Picking Up the Pieces: Secrets of Marketing in a Fragmented Digital World
Join us for this summit:
More from this community:

Mobile Marketing

  • Live and recorded (201)
  • Upcoming (3)
  • Date
  • Rating
  • Views
  • Learn how marketers can harness two of the biggest digital trends to optimise content strategy as content marketing comes of age.

    Duncan Clark, Head of Global Research at Netbiscuits, discusses how two mega-trends are creating a wealth of opportunity for marketers to optimise their content.

    Firstly Big Data - the focus on gathering data and insight has brought the importance of understanding customer experience to the forefront.

    Secondly, the phenomenal rise of mobile has completely changed the way in which consumers interact with brands and reshaped their expectations.

    In 2015, these two unstoppable trends will converge to redefine key areas of marketing strategy. Analytics, when applied to key business objectives, empowers marketers to make the right decisions about customer experience and content optimisation. Mobile, meanwhile, enables brands to be more closely and personally engaged with customers than ever before.

    In this webinar, we explore the challenges and opportunities emerging in this new multi-screen world.
  • Consumers are constantly bombarded across multiple channels with branded messages, so how can the gamification of the mobile customer experience help brands to increase engagement, loyalty and improve customer value when most consumers have already tuned out? The Economist Intelligence Unit showed that companies share a conviction that cultivating a high level of customer engagement is now a key strategic challenge.

    This panel discussion explores whether Gamification, as an engagement technique, can help Marketers to secure consumer mind share, giving their brands a competitive advantage, or is it just a passing gimmick that won’t deliver against this strategic goal?
  • Who are the 'mobile elite' and what do they expect from mobile marketing? In this 1-hour webinar join Adobe to explore their consumer research to understand how to build compelling mobile experiences.
  • With consumers expecting more from brands to tempt them to engage, and the explosion in smartphones as a key communication channel, marketers need to adapt their current strategies to win.

    3radical are teaming up with Forrester Research to present a webinar on the current hot topic of how "Gamification of Mobile Marketing" can deliver a competitive advantage to brands.

    Mike Talbot Chief Visionary and Rusty Warner, Principal Analyst at Forrester Research, will cover topics including :
    - Why is mobile a strategic channel for brands in the world of the connected consumer?
    - How does gamification and contextual relevance drive consumer engagement?

    They will also bring the information to life with :
    - Expert best practice tips and advice on how brands can develop a winning mobile gamification strategy
    - Examples of how brands are succesfully driving consumer engagement with mobile gamification

    Don't miss out, sign up for this free webinar now.
  • Want to understand what Mobile Gamification is and how your brand can leverage it to drive more business? Then watch our brief introductory video which explains the key challenges marketers face today and how the 3radical platform addresses them.
  • Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe. More than just another channel, mobile is digital and social at the same time. It’s making the quest for marketers to stay in sync with the customer journey infinitely more complex and nuanced as the digitally empowered customer now has new expectations for a fully connected, personalized and relevant mobile experience.

    Please join our webcast on November 20 at 10am PT/1pm ET as we delve into our recent study, “Getting in Sync With Mobile Customers: Capitalizing on Marketing's Big Mobile Opportunity,” where the CMO Council explored the changes in customers’ mobile behavior, the pulse of the market, the definition of a mobile-first strategy, how analytics are being leveraged for mobile, how brands are measuring mobile success and more.
  • Joy Armitage, Social media and Innovation Director will talk about how dunnhumby and Batiste used word of mouth to change perception and educate customers about the benefits of their new range. The presentation will cover how BzzAgent used their unique targeting capabilities to engage with Batiste’s most socially active customers and get them talking about the power of the Batiste range.
  • A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer touchpoints.

    This webcast will discuss the findings of the report—titled “Quantify How Well You Unify”—which explores the degree to which chief marketers are architecting digital marketing technology strategies and unifying and extracting value from multiplying customer data sources.
  • Join Gimbal, Urban Airship and guest Forrester Research, Inc. for a live webinar on October 29 at 1 p.m. Eastern to learn about:

    • Forrester analyst Julie Ask tell how developing a messaging strategy based on "mobile moments" can transform your mobile engagement strategy
    • How to intelligently message your guests "in the moment" based off where they are in their shopper journey
    • Best practices to use real-time and historical location data to learn about consumer traffic patterns and identify messaging opportunities
    • How to leverage a users context: where they are, where they’ve been, what they like and how they want to receive messages
    • How targeting boosts mobile message response rates four to seven times greater than non-targeted messages
  • This session is designed for Modern Marketers who understand the demand for a fully integrated, personalised customer experience across all channels, including social media. This webinar will outline the key elements of Social Marketing including the ability to listen, convert and engage your best advocates that spend more and drive a greater lifetime value.

    You will learn:
    · How to Identify social trends and opportunities through listening to your audience, advocates and competitors
    · The components required for an integrated lead generation campaign across traditional and non-traditional channels that mirrors a landing page created in Eloqua
    · A method to promote a campaign across multiple social channels simultaneously via SCAPP integration
    · How to measure a campaign in social channels via Campaign ID & Dynamic Link Tracking integrations
    · How to create a cost-effective, hyper-targeted paid media campaign in Facebook via Custom Audience integration
  • Channel
  • Channel profile
  • Webtrends Analytics for Optimization Recorded: Jul 25 2013 60 mins
    How Webtrends Analytics Can Guide Your Optimization Strategy
  • Join the “In-the-Moment” Movement Recorded: May 2 2013 60 mins
    What if you could access visitor-level data as it happens?

    Now you can—and we’ll show you how. Join us for a special webinar where you’ll be among the first to preview our latest game-changing innovation.

    You’ll learn:

    • New marketing possibilities
    • How this technology provides you with as-it-happens, visitor-level data
    • Why interacting with your customer while they’re still on your site affects your bottom line
  • Webtrends Streams- Die neue Ära der Web Analyse Recorded: Feb 19 2013 45 mins
    Geben Sie Ihrem digitalen Marketing eine neue Struktur

    Stellen Sie sich vor, es wäre möglich auf die Vorlieben und Aktivitäten Ihrer Besucher zu reagieren noch während sie sich auf Ihrer Seite befinden, und die Ergebnisse zu beeinflussen bevor sie die Seite verlassen. Keine vergebenen Chancen – sondern Chancen zum richtigen Zeitpunkt ergreifen. Stellen Sie sich vor welche Möglichkeiten und welches Umsatzpotenzial sich dadurch ergäben.

    Diese Technologie gibt es nun.

    Durch Webtrends Streams wird die Art und Weise wie Digital Marketeers ihre Online Strategie angehen vollkommen revolutioniert indem das leidige Problem der Zeitverzögerung entfällt – nicht nur Real-Time, zur richtigen Zeit!

    Nehmen Sie an unserem Webinar teil, in dem wir Ihnen Webtrends Streams vorstellen – das revolutionäre neue Produkt, welches das digitale Marketing für immer verändern wird!
  • Unlocking the Business Value of the Social Enterprise Recorded: Feb 6 2013 62 mins
    Everyone is talking about the Social Enterprise and how it can transform your organization – whether it’s unlocking expertise, connecting teams and people, or improving communications with customers. Ultimately, the real purpose of driving this business transformation is to improve business productivity and increase profitability. But how do you measure the success?

    We have invited Charlene Li of Altimeter Group, an industry leader in social business strategy, to join us and share her insight into understanding and measuring this growing market. Charlene will share her real-world experience and how she sees the Social Enterprise changing the way business is done, how to connect measurable concepts around engagement to ultimate business success, and the direction and impact the social enterprise will have on the future.
  • Measuring and Optimizing the Social Enterprise Recorded: Jan 24 2013 60 mins
    As the social enterprise continues to grow, organizations are more challenged now than ever to understand how these emerging collaboration tools are being used to fuel business productivity and ROI. All too often, measurement strategies are ignored, or considered too late in the process to ensure that the right success metrics are being considered and able to be measured. In this webinar, learn how to measure what matters for the social enterprise and how to create a culture of measurement and optimization that can permeate the organization and help drive adoption, contribution, and ongoing collaboration.
  • Webtrends Streams - The New Era of Web Analytics Recorded: Dec 13 2012 75 mins
    Webtrends Streams is the revolutionary new product that will change the way digital marketers drive top- and bottom-line results. This technology enables immediate intervention to drive customer conversion.

    In this webinar, you’ll discover:
    • The game-changing power of “right time” analytics
    • Product demonstration of Webtrends Streams
    • 6 tenets of digital intelligence
    • 4 R’s of data relevance and how they impact conversion
  • Webtrends Streams - The New Era of Web Analytics Recorded: Dec 12 2012 75 mins
    Webtrends Streams is the revolutionary new product that will change the way digital marketers drive top- and bottom-line results. This technology enables immediate intervention to drive customer conversion.

    In this webinar, you’ll discover:
    • The game-changing power of “right time” analytics
    • Product demonstration of Webtrends Streams
    • 6 tenets of digital intelligence
    • 4 R’s of data relevance and how they impact conversion
  • Protect Your SharePoint Investment: Insight and Governance for Federal Agencies Recorded: Nov 8 2012 51 mins
    Webtrends and Axceler, both Microsoft Gold Certified Partners, provide government agencies with a dynamic solution that combines business insights and administrative controls enhance user experience and governance. Together, Webtrends and Axceler offer the ability to improve usage and increase productivity, all while providing enhanced security and control.
  • Using Metrics to Prove Social Media ROI Recorded: Nov 7 2012 53 mins
    The social web is no longer a new channel. However, the volatility, fragmentation and unique characteristics of the social web continue to challenge brands seeking to quantify the success of social media initiatives, and tie them back to business outcomes.

    In this webcast, John Lovett, Senior Partner at Web Analytics Demystified and author of Social Media Metrics Secrets, will introduce four types of metrics for measuring the success of social media programs, and provide actionable take-aways that can be used immediately to help organizations develop a consistent and repeatable measurement program.
  • The Road to Measurement: Driving Adoption to Fuel Intranet Success Recorded: Oct 31 2012 63 mins
    The Road to Measurement is a journey, not a destination. And, it starts with one simple decision – the decision to measure. But, what comes next is the big, scary question – what to measure? This webinar is designed to empower you with the knowledge you need to get started on a measurement strategy that will unlock intelligence that helps you drive engagement and adoption, while putting in place the foundation for answering the tough questions regarding ROI and the overall business impact of your intranet strategies.
    •Framework for intranet measurement and growth
    •Measuring adoption to drive usage
    •Building toward a more social enterprise

    If you can’t measure it, you can’t manage it – Peter Drucker
  • Developing a Framework for Social Measurement Recorded: Sep 26 2012 65 mins
    The social web is no longer a new channel. However, the volatility, fragmentation and unique characteristics of social data continue to challenge brands. They are now seeking to quantify the revenue impact of social media initiatives, and to tie these initiatives back to business outcomes.

    According to research conducted by Altimeter Group, the primary business impact of social media for many brands today is less about revenue generation, and more about insights that help brands meet customer experience goals. While social media insights are critical to business decisions, the imperative to quantify investments in the social channel, as well as the returns from this investment, continues to escalate. Through the design and execution of a well-formed social measurement strategy, it is possible to measure the revenue impact of social media, and position brands for success in this rapidly evolving channel.

    In this webcast, Altimeter’s Susan Etlinger will present the findings from her research report, “The Social Media ROI Cookbook.” She will provide actionable take-aways to help organizations develop a social measurement strategy. Susan will introduce a top-down and bottoms-up approach to measuring social, and will describe four key factors critical to assessing an appropriate measurement mix.
  • The Era of Digital Intelligence is Here – Are you Ready? Recorded: Sep 19 2012 58 mins
    The success of digital marketing programs hinge on a marketer’s understanding of his or her customers. Sounds familiar, sure, but the marketing landscape has altered. The ways brands interact with customers have changed, and the ability to understand customers across digital channels requires a new approach.

    Traditional web tracking techniques were not designed for the breadth of channels, devices and speed that fuel today's digital interactions. And while web analytics is the logical hub of interactive channel analysis, a multifaceted digital landscape requires an approach that breaks down the walls between analytics and business, eliminating passive insights and making digital data actionable. Forrester Research is redefining this new era of web analytics as "digital intelligence."

    In this webcast, Joe Stanhope, Principal Analyst with Forrester, defines the notion of digital intelligence, from digital data inputs to action. You will also discover:

    • Why digital intelligence demands a broad measurement strategy shift
    • How to adapt your measurement strategy to take full advantage of this new analytics standard
    • What you can do immediately to start the transition to an analytics culture centered on digital intelligence

    Firms, regardless of size, that leverage digital intelligence can use the take-aways from this webinar to deliver relevant and coherent customer experiences, and create sustainable competitive advantages within their markets.
  • Using Analytics to Optimize your SharePoint Intranet Recorded: Jun 13 2012 61 mins
    Webtrends is pleased to invite you to attend a webinar on maximizing your SharePoint intranet using analytics. Analytics is a key component to measuring the effectiveness of your intranet investment, demonstrating ROI and creating a more social and collaborative environment. Analytics delivers the insight into your audiences’ behaviors; empowering you to provide more relevant experiences that translate into increased collaboration, more efficient and satisfied knowledge workers
  • Deliver the most relevant digital experience to your target audience Recorded: Mar 14 2012 58 mins
    Learn how best-in-class marketers are dramatically increasing customer acquisition by delivering more relevant experiences that improve campaign conversion.
    Consumers are increasingly demanding that their favorite brands be more attuned to their personal interests. But how do you deliver relevance to your digital marketing efforts?

    Join industry experts for a free webinar to find out how to deliver the most relevant content to your target audiences across digital marketing channels (web, mobile and social), and get remarkable ROI.
  • Optimizing SharePoint 2010 for Internet Sites Recorded: Jan 19 2012 56 mins
    Are you using your SharePoint to its full potential?

    As a key part of their Customer Experience Management (CXM), organizations around the world use SharePoint for websites, extranets, employee collaboration, web content management, business intelligence and more.

    Join Microsoft, Webtrends, and Avanade for this free webinar to learn how you can fully harness the power of SharePoint 2010.

    Webtrends, a Microsoft Preferred Analytics Provider for SharePoint 2010, provides a comprehensive, integrated solution companies can use to test, target, measure, segment and optimize to improve content, usability, search and collaboration across the enterprise.

    Avanade provides business technology solutions and managed services that connect insight, innovation and expertise in Microsoft technologies to help customers realize results. Avanade has helped thousands of organizations in all industries improve business agility, employee productivity, and customer loyalty.

    In this webinar, you'll learn how to:
    > Unlock the value of SharePoint across your enterprise.
    > Gain productivity and increase engagement through optimized content.
    > Measure return on investment using the powerful integrated solution of Microsoft SharePoint 2010 and Webtrends Analytics for SharePoint 2010.
  • Optimize Your SharePoint 2010 for Internet Sites Recorded: Dec 13 2011 54 mins
    Are you optimizing your SharePoint for Internet Sites environment?

    If you've already made an investment in SharePoint for Internet Sites, ask yourself: are you measuring and optimizing that investment?

    Webtrends, a Microsoft-preferred analytics solution for SharePoint 2010, provides an easy-to-implement, comprehensive solution to measure, test, and optimize content, design, usability, search and collaboration.

    Join Microsoft and Webtrends for this free webinar to learn how you can significantly improve the results of your SharePoint for Internet Sites initiatives.

    In this webinar, you will learn:

    How SharePoint for Internet Sites provides a platform for Customer Experience Management

    How to leverage Webtrends, a Microsoft-preferred analytics solution for SharePoint, to measure and optimize your SharePoint environment

    How Microsoft has optimized their own business results using the unique and powerful combination of Webtrends and SharePoint for Internet Sites
  • Picking Up the Pieces: Secrets of Marketing in a Fragmented Digital World Recorded: Sep 22 2011 62 mins
    Webtrends Webinar
    Picking Up the Pieces: Secrets of Marketing in a Fragmented Digital World

    Mobile is not social media and social media is not site. Marketing channels are clear. What is not always clear is how to achieve marketing success across digital channels.

    Marketing is going through a period of significant evolution. The era of easily compartmentalized silos has been usurped by the Splinternet, a large-scale fragmentation of devices, data access, and technology standards.

    The Splinternet upends many of the assumptions upon which interactive marketing is based and, at the same time, presents both challenges and opportunities for marketers.

    In this webinar, Joe Stanhope, Senior Analyst with Forrester Research, will present new research insights into the current state of marketing fragmentation and how it is changing the way companies approach digital marketing.

    Webtrends Director of Product Marketing, Steve Earl, will provide insights on how marketers can best position their companies for success, including:

    > Measuring what matters
    > Analytics that provide insight for marketers at all levels
    > Driving consumer engagement through segmentation and targeting
    > The emerging channel marketers should get ready for now
  • Mobiles and Tablets Recorded: May 24 2011 36 mins
    A new interaction and revenue stream for news publishers?
  • Is Your Marketing As Relevant as it Could Be? Recorded: Dec 1 2010 53 mins
    The convergence of Database Marketing and Web analytics
Insights For Digital Marketers
Digital marketing success depends on measuring what matters and gathering insights that drive action and learning. Absorb digital analytics best practices, learn from best-in-class case studies, and get the information you need to excel in interactive marketing with the Digital Analytics channel.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Picking Up the Pieces: Secrets of Marketing in a Fragmented Digital World
  • Live at: Sep 22 2011 4:30 pm
  • Presented by: Joe Stanhope, Senior Analyst at Forrester Research and Steve Earl, Director Product Marketing at Webtrends
  • From:
Your email has been sent.
or close
You must be logged in to email this