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  • Hyper-personalization: Marketing to a segment of one
    Hyper-personalization: Marketing to a segment of one Cherie Yu, Head of Local Marketing, Lyft Recorded: Sep 21 2017 61 mins
    Consumers aren’t actually impressed by just a "Hi!" And as deluged by content as they are, they know they have the luxury of simply ignoring you. To catch their interest, you need to demonstrate that you know what they want, and you can deliver it.

    In other words, hyper-personalization. Innovations in marketing tech, like AI, machine learning, and shopping bots, enable you to microsegment all the way down to a customer’s purchase and interest patterns to develop messaging that triggers powerful interest, creates deep engagement, and drives sales.

    Learn more about the tech you need, the strategies that win, and how to deliver the “you know me” satisfaction that keeps customers coming back for more when you join this VB Live event!

    Don’t miss out!

    You’ll learn:
    * Why broad segmentation is no longer enough
    * How shopping bots, AI + more enable one-to-one marketing
    * How psychographics, lifecycle data, and multi-channel behavior can build customer profiles
    * How engagement, experience and retention improve one-to-one marketing
    * The importance of not being creepy
    * The trends and future of hyper-personalization

    Speakers:
    * Cherie Yu, Head of Local Marketing, Lyft
    * Dr. Martin Prescher, CTO of AutoGravity
    * Stewart Rogers, Direct of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • How to pick a winning IoT business model
    How to pick a winning IoT business model Mike Bell Canonical, Ian Hughes 451 Research Recorded: Sep 20 2017 63 mins
    Getting started on an IoT project? Are you going to build a business or a liability for yourself? Canonical commissioned a research of 361 IoT professionals to find out how their projects are progressing. The findings were compiled in a report titled Defining IoT Business Models, which explored the practices of organisations currently implementing IoT projects. You can read it for yourself at http://ubunt.eu/vkTPIW

    In this webinar, Canonical's EVP of Devices & IoT and 451 Research's IoT Analyst will discuss our findings as well as the challenges and opportunities businesses will face with the internet of things!

    Join our webinar to find out...
    >How businesses can monetise the internet of things in the long term
    >What skills they need and where to find them
    >How to address fundamental security considerations.
  • IoT and Smart Buildings: The New Construct
    IoT and Smart Buildings: The New Construct Yann Palmore, JLL; Ray Moya, COO/CTO, Argent Associates, Inc., Moderated by Limor Schafman, TIA Recorded: Sep 20 2017 61 mins
    Real estate developers, owners and tenants are rethinking the office building experience. Not only are buildings becoming increasingly efficient in in-door energy management and operations, they are also beginning to interact with the people who work within the walls, and with the out of doors environment.

    This type of sentient building design is making use of increased connectivity to and in buildings, as well as the use of sensors and IoT applications. This webcast will discuss communications and connectivity infrastructure that is being deployed in and to current real estate developments; what buiding owners, operators and tenants expect; the impact smart community development is having on smart buildings; and sample smart building IoT applications.

    Speakers:
    Yann Palmore, Vice President, Smart Building Solutions, JLL
    Ray Moya, COO/CTO, Argent Associates, Inc.

    >> Yann Palmore helps CRE investors, owners, and operators understand how to rethink building system infrastructure to support Internet of Things (IoT) technologies and drive smart building strategies. Yann’s key responsibilities are to guide clients through a structured process that prioritizes program goals, defines specific smart building strategies, specifies appropriate technologies, and oversees program implementation.

    >> Ray Moya has over 25 years of network engineering and organizational management experience. His specializations include, wireline and wireless voice and data networks, network security, software development, and finance. He has designed, engineered and installed hundreds of Fortune 500 Company and Government networks. He leads network-consulting teams in LAN/WAN, software development, wireless technologies, and Network security.

    For more about the speakers, please visit: http://www.tiaonline.org/webcast-iot-and-smart-buildings-new-construct
  • Digital Transformation: How Europe will turn disruption into differentiation
    Digital Transformation: How Europe will turn disruption into differentiation Nick Patience 451 Research, Matt Leonard CenturyLink Recorded: Sep 20 2017 59 mins
    Join 451 Research and CenturyLink on the 20th September at 3:00pm UK time, 4:00pm CET, to discuss how enterprises are choosing and deploying digital transformation initiatives for business gain. This webinar will focus on the strategies and actions impacting the European market.

    Organisations of all sizes and in every sector are busy redefining their IT priorities for a digital future, identifying the goals of enhanced customer experience, operational efficiency, business agility and improved risk management as four key pillars for their digital transformation strategies.

    Digital transformation can play out differently depending on a company’s maturity, the vertical sector in which it operates, its employees, its infrastructure, and its ability to innovate. Knowing where to start, and how to maintain momentum is critical.

    Join 451 Research and CenturyLink to learn how European enterprises are making assured first steps, and discover the following:

    - Understand how companies with more progressive digital transformation strategies are prioritising their efforts for competitive differentiation, changing the nature of their business with innovative technologies, and making service provider choices to accelerate results.

    - Gain insights and recommendations from a major survey of the IT priorities of enterprises in Europe.

    - Identify the key shifts in business context that will continue to shape digitisation efforts, and how these need to be reflected in a digital transformation roadmap for IT organisations.
  • How to use context to create digital success
    How to use context to create digital success Paul Boag, Founding Partner, Boagworks Recorded: Sep 19 2017 57 mins
    Customizing the online experience users receive based on their context has become the holy grail of personalized marketing. But do we know as much about our users as we think we do or are we making assumptions? What knowledge can we realistically gather and what can we do with it? In this presentation, Paul Boag looks at context and how it can influence our digital products and services.

    By the end of this webinar you will:

    • Have a better understanding of the different context that impacts user behavior
    • Have a clear path to discovering more about the user's context
    • Know how to target users based on their context and what exactly is possible
    • Be aware of the dangers involved in making assumptions and know how to avoid them
  • [Google Case Study] Optimizing Content for Improved Translation Effectiveness
    [Google Case Study] Optimizing Content for Improved Translation Effectiveness Jon Ann Lindsey, Google and Val Swisher, Content Rules Recorded: Sep 19 2017 59 mins
    We’ve all heard advice about how to improve source content. These tips and tricks usually sound like perfectly reasonable suggestions. Common sense, right?

    But, where's the proof that these so-called best practices actually improve customer experience? In 2016, content strategists from Google visited 11 countries to talk to customers in order to find out what these real people actually want and need from their content. As it turns out, lessons learned from Google customer feedback research provided some surprising results.

    Join me, Scott Abel, The Content Wrangler and my special guests, content strategy manager, Jon Ann Lindsey (Google) and global content strategy expert, Val Swisher (Content Rules), for a lively discussion about the importance of getting feedback before you make decisions about how you’ll translate and localize content. You'll learn several ideas you can use to adjust your source content so that your translations are improved. You’ll see lots of examples from content in the real world and leave with actionable items that you can implement immediately.

    You will learn which problems Google found (they weren't just the usual suspects) and to make big improvements in your content that are easy to implement. And you'll discover why overtly "empathetic" language and reassurances don't always serve the needs of customers.

    This program is brought to you by LocWorld35 Silicon Valley: The conference for global business. www.locworld.com
  • Thinking of SD-WAN? Critical Factors for a Successful Network Transformation
    Thinking of SD-WAN? Critical Factors for a Successful Network Transformation Jim Duffy 451Research, Karim Eljai NTT Recorded: Sep 19 2017 55 mins
    In a rapidly evolving and digitized economy, the adoption of cloud services is accelerating for companies both small and large who want to remain competitive and relevant to their market and clients. Network transformation becomes critical for enterprises to support these cloud initiatives and in this context the emergence of SD-WAN is very timely. If you are considering SD-WAN to access cloud applications and leverage the Internet for your wide area network, this webinar will provide insight into real life SD-WAN deployment considerations. This knowledge will help you fast track your SD-WAN decision-making process and avoid costly mistakes.

    Join this webinar to learn:
    • How connectivity and security need to be a critical consideration of SD-WAN deployment, both at the data center and small branch office level
    • How SD-WAN network analytics can provide you with detailed visibility into the behavior of your network and can help your IT organization better manage workload and performance
    • Why it’s important to select a partner who is flexible and can offer choices from the design, deployment and management of the transformation
    • And more
  • Content Science Review: Inspiration + Insight for Content Professionals
    Content Science Review: Inspiration + Insight for Content Professionals Colleen Jones, CEO, Content Science Recorded: Sep 18 2017 61 mins
    Business today is digital, and that makes content critical. Where can you get tips, advice, and inspiration for the content side of business? Enter the online magazine for content professionals—Content Science Review.

    Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for this presentation about Content Science Review. You'll learn what Content Science Review is — and what it's not. You'll discover the breadth of coverage and the benefits of both free and paid registration. If you're a writer looking to expand your influence, you'll learn how you can pitch story ideas to the editors.

    As an added bonus, the editors will share their top-three reader-contributed insights of 2017!
  • Creating Machine-Friendly Content in WordPress: Making Web Content Accessible
    Creating Machine-Friendly Content in WordPress: Making Web Content Accessible Andrea Volpini, CEO, WordLift Recorded: Sep 14 2017 61 mins
    You’re thoughtful about the web content you create to attract prospects and to serve existing customers. You take great care to make sure your content is well-written, properly-punctuated, and error-free before you publish it. It’s what you’ve always done. But, it’s no longer enough.

    Interactive voice response systems, intelligent personal assistants, chatbots, smart homes, smart devices, and smart appliances introduce new content requirements. Your web content needs to be both human-readable and machine-processable to deliver on the promise of these emerging technologies.

    Join me, Scott Abel, The Content Wrangler, and my guest Andrea Volpini, CEO and co-founder of WordLift, for this free, one-hour webinar on how to quickly make your Wordpress web content more capable. You will learn how creating semantically-rich web content in Wordpress can help you develop new ways of interacting with your audience.

    You’ll discover how building a knowledge graph can empower your web content—making it readily available to chatbots, smart crawlers, voice interfaces, and personal assistants. You’ll find why making your content machine-friendly can help you optimize your content, so it appears at the top of the search results. And, you’ll learn how making your content intelligent can provide you with actionable business insights and metrics that matter.
  • Monetizing VR: Turning the magic into money
    Monetizing VR: Turning the magic into money Charlie Fink, VR columnist, Forbes Recorded: Sep 6 2017 61 mins
    VR has sprouted a lot of startups, but not a whole lot of revenue yet. Yet the theory is that where there’s investment, there’s got to be fire. In this new wave of VR technology, refined console headsets are being set loose in the world, and mobile VR and mobile 360 are growing more popular with consumers. So it’s time to start thinking about a monetization strategy.

    In mobile, for instance, freemium with a combination of ads and in-app purchases is the powerhouse that generates over 95 percent of revenues. For consoles, downloadable and extended content plus microtransactions are the big money makers. But virtual reality is an entirely new way of interacting with content. Will consumers be willing to stand through advertisements? Will they trust a virtual reality payment method, or is the technology too new to engender consumer confidence?

    In this VB LIve event, you’ll learn about:
    * The future of VR payments, commerce, and innovation
    * How payments technology is revolutionizing VR/AR experiences
    * The challenges that emerge from the consumer and merchant side
    * The global perspective of VR/AR and where it is headed

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VB
    * Cleveland Brown, CEO, Payscout
    * Charlie Fink, VR columnist, Forbes
    * Rachael Brownell, Moderator, VentureBeat
  • Data Insights That Reveal the Motivation of the Mobile-First Consumer
    Data Insights That Reveal the Motivation of the Mobile-First Consumer Matt Buckenham, VP Sales and Business Development at Telmetrics Recorded: Aug 24 2017 47 mins
    In today’s mobile-only world, consumers research, engage and buy on the move and with their smart phone. They have a high expectation of choice and flexibility and are more likely to connect with brands that engage with them in their preferred mode of communication, and that includes text, talk and email. But to give consumers the choice they want, you have to understand their behavior better. In this webinar, you will learn what consumer data is available and how to form the insights you need to help you maximize the response from your campaigns, and connect better with your consumers.

    About the presenter:
    Matt Buckenham is consistently at the forefront of mobile technology from his first job out of school at a mobile network startup Orange in the U.K. to the startup team for MyThum Interactive, Canada’s first mobile app agency.

    He has led the way for a number of other breakthrough firsts for the mobile industry that you already use or have heard of: the first international SMS agreements, mobile bookings for Air Canada, and vehicle apps for the auto industry.

    One of his most rewarding projects, though, was launching “Mobile Giving” an app that was used to raise 10 million in donations for Haiti and all with the support of Alicia Keys.
  • Mobile advertising: Stop fraud and step up clicks
    Mobile advertising: Stop fraud and step up clicks James Peng, Head of Mobile and Social Acquisition, Match Group Recorded: Aug 24 2017 61 mins
    It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud.

    Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud.

    In this webinar you'll:
    * Learn what works and what doesn't in 2017's mobile advertising arena
    * Mitigate the mobile advertising fraud risk in your own applications
    * Create the most engaging mobile advertisements for savvy app patrons
    * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising

    Speakers:
    * James Peng, Head of Mobile and Social Acquisition, Match Group
    * Stewart Rogers, Director of Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Adjust
  • Getting your email marketing team GDPR compliant
    Getting your email marketing team GDPR compliant Steve Henderson, Compliance Officer, Communicator Corp Recorded: Aug 24 2017 48 mins
    Join us on this webinar and learn:
    - What are the new challenges with gaining consent for new and existing data.
    - How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy)
    - How to run your own GDPR audit

    About Steve Henderson:

    With over a decade’s experience, Steve is a data protection and email deliverability specialist and is an expert on the impact of the GDPR to the email marketing industry. Steve has worked with the DMA since 2012 and was elected to the DMA Email Council in 2015.
    Steve belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe), the CIPT (Certified Institute of Privacy Technologists) and was recently awarded the IAPP Fellow of Information Privacy.
  • What is an Identity Provider (IdP) and Do You Need One?
    What is an Identity Provider (IdP) and Do You Need One? Stephen Allen, Authentication Expert at Gemalto Recorded: Aug 23 2017 47 mins
    The explosion of cloud-based applications in the enterprise is making IT and security professionals rethink their cloud identity management strategy. By default, every cloud user creates an average of 17 cloud identities. But catering to 17 different user stores per employee or partner is simply not scalable from an administration perspective. And as if IT’s time is not precious enough, password resets account for 20% of helpdesk tickets. This adds to the compliance and security risks associated with cloud-based applications, which by default require only weak static passwords and offer no central point of management across disparate cloud-based services.

    Join Stephen Allen, Gemalto Product Manager for Authentication and Access Management, and learn how deploying an Identity Provider enables:

    •Cloud Single Sign-On for easy access to cloud apps
    •Regulatory compliance with standards such as PCI DSS
    •Reduced identity lifecycle overheads
    •Centralized management of cloud access policies
    •Increased security with step-up authentication
  • The Art of Enhancing the Customer Experience using Personalisation
    The Art of Enhancing the Customer Experience using Personalisation Kath Pay, CEO of Holistic Email Marketing Recorded: Aug 22 2017 46 mins
    Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.

    This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!
  • Challenges in Building Connected Communities
    Challenges in Building Connected Communities Kate Garman, Jascha Franklin-Hodge, Peter Marx, Limor Schafman Recorded: Aug 21 2017 76 mins
    Creating a seamless connected environment that supports smart community citizen services, streamlines operations, supports economic development is already a challenge for community officials. There are many different needs and directions to begin the conversion to an “intelligent” environment. Communities are also planning and building not just for current needs, but also for future connectivity infrastructure that will be used by autonomous vehicles, smart buildings, connected homes, AR/VR, eRetail, eHealthcare, smartgrid and more.

    This webcast will discuss such questions as:
    > What issues are city officials prioritizing for resolution through smart community applications?
    > How are communities planning for and deploying small cell infrastructure?
    > Which departments are involved in communications infrastructure?
    > How can suppliers navigate the multiple departments involved in decision making?
    > What business models are cities negotiating with their technology product partners?
    > What are some of the lessons learned from cities that you can translate into your own business offering?

    Speakers:
    Jascha Franklin-Hodge, CIO, Boston, MA
    Kate Garman,Smart City Coordinator, Seattle, WA
    Peter Marx, former CTO, City of Los Angeles, currently in the position of VP, GE Digital
  • B2B video marketing: Turn your CRO into your BFF
    B2B video marketing: Turn your CRO into your BFF Michael Ballard,Sr Manager Digital Marketing, Lenovo Recorded: Aug 17 2017 62 mins
    You better get good at conversational video marketing, fast—or you're going to be obsolete.

    Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.

    Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.

    Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.

    By watching this webinar, you'll:
    * Optimize your audience takeaways for video content
    * Get tips from the savviest sales and marketing people on their video content strategy
    * Focus your energy on the right distribution channels for your adverts
    * Personalize video content to lock in the close

    Speakers:
    * Michael Ballard,Sr Manager Digital Marketing, Lenovo
    * Todd Hartley, CEO, Wirebuzz
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    This VB Live event sponsored by Vidyard
  • BrandZ™ Top 100 Markenranking 2017
    BrandZ™ Top 100 Markenranking 2017 Thomas Deneke, Client Director, Kantar Millward Brown Recorded: Aug 10 2017 38 mins
    Bereits zum 12. Mal wurde dieses Jahr Kantar Millward Browns internationale Markenwertstudie BrandZ veröffentlicht. Auf der Basis von Finanzkennzahlen und der Befragung von mehr als drei Millionen Konsumenten bestimmen wir die wertvollsten Marken weltweit.

    Google ist auch 2017 die wertvollste Marke der Welt. Mit einer Steigerung des Markenwertes von 7% im Vergleich zum Vorjahr auf nun 245,6 Mrd. USD verteidigt das Internetunternehmen den Spitzenplatz in der jährlich veröffentlichten Markenwertstudie BrandZTM. Auch Apple und Microsoft verzeichnen mit +3% (234,7 Mrd. USD) und +18% (143,2 Mrd. USD) ein Wachstum ihrer Markenwerte und bleiben damit weiterhin auf den Plätzen zwei und drei.

    In diesem Webinar werden wir Ihnen weitere Schlüsselergebnisse der BrandZ Studie mit einem Fokus auf die europäischen und deutschen Marken vorstellen und aufzeigen, was wertvolle Marken von weniger wertvollen Marken unterscheidet.
  • Understanding Agentive Technology
    Understanding Agentive Technology Christopher Noessel, IBM Recorded: Aug 9 2017 62 mins
    Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. In particular, these systems challenge content strategists and technical, marketing, and support writers, and product managers alike to think in new ways since they deliver value mostly when the user isn’t paying them any attention.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Christopher Noessel, Global Design Practice Manager for Travel and Transportation at IBM for a free, one-hour discussion about agentive technology. Christopher will introduce us to the concepts from his new book, "Designing Agentive Technology" (Rosenfeld Media, 2017). bit.ly/agentivebook

    Attendees will learn what agentive technology is (and what it isn't), its history, how it fits in the artificial intelligence mix, and why agentive systems are so interesting and potentially useful. Come prepared to ask questions.

    About the presenter

    Christopher Noessel is the Global Design Practice Manager for Travel and Transportation industries with IBM. He teaches, speaks about, and evangelizes design internationally. His spidey-sense goes off semi-randomly, leading him to speak about things from interactive narrative to ethnographic user research, interaction design to generative randomness, and designing for the future. He is co-author of Make It So: Interaction Design Lessons from Science Fiction (Rosenfeld Media, 2012), co-author of About Face: The Essentials of Interaction Design, 4th Edition (Wiley, 2015), keeper of the blog scifiinterfaces.com, and author of Designing Agentive Technology: AI That Works for People (Rosenfeld Media, 2017).
  • The Fifth Element: How Structured Content Makes Chatbots Helpful
    The Fifth Element: How Structured Content Makes Chatbots Helpful Alex Masycheff, CEO of Intuillion Recorded: Aug 9 2017 61 mins
    Just a few years ago, providing context-sensitive software product documentation was a goal for many technical communication teams. The aim was to provide contextually relevant—and helpful—content based on a customer's location in a software product. By breaking large technical documents into smaller pieces, these forward-thinking companies were able to make discrete chunks of content available in the product interface; no need for customers to go looking for assistance in a user manual or online help portal.

    Today, contextually relevant content is expected by digitally-savvy consumers. The definition of context has broadened to include many additional factors (user profile data, geographic location, product model, version number, preferred language, time zone, previous interaction history, and the capabilities of the device used to consume the content). Providing contextually-relevant content today is no trivial matter. It's challenging, especially for teams that have not adopted advanced information development management practices, e-methods, and tools.

    Join me, Scott Abel, The Content Wrangler, for a free, one-hour webinar with structured content expert, Alex Masycheff, co-founder and CEO of Intuillion Ltd. We'll discuss how emerging delivery technologies can leverage structured technical content to deliver contextually relevant content via conversational user interfaces like chatbots. We'll delve into how chatbots can be used to provide improved context-sensitive assistance and we'll demystify the five elements that make chatbots a valuable addition to our customer experience arsenal. Attendees will learn when chatbots bring the greatest value; what makes a chatbot helpful; and, why structured content is critical to chatbot project success.
  • How to Deliver a Standout Customer Experience
    How to Deliver a Standout Customer Experience Kathleen Kimple (FitForCommerce), Mara Seigerman (FitForCommerce), Thadd Tucker (Pet Supplies Plus), Nate Barad (Sitecore) Recorded: Aug 8 2017 64 mins
    Truly succeeding at enabling a standout customer experience depends on your ability to seamlessly and consistently deliver a strategic blend of the right content and commerce at all customer touchpoints. But how to get started? Join FitForCommerce experts and a leading retailer’s e-commerce director in this webinar.

    You will learn:
    • How to adopt a customer-centric mindset
    • How to make product specifications relevant
    • How to serve up a digital experience that’s seamless and consistent across channels
    • How to personalize your customers' experience with content and commerce based on their past and current interactions
  • High Scale, High Stakes: Adjusting Focus and Investment at the Network Gateway
    High Scale, High Stakes: Adjusting Focus and Investment at the Network Gateway Dan Cummins, Senior Analyst with 451 Research and Tim Chiu, Senior Director of Product Marketing with Symantec Recorded: Aug 2 2017 50 mins
    As cloud continues to erase the network perimeter, it’s more important than ever to align IT infrastructure to track more closely to the businesses it serves.

    As a result, gateway technology choices and investments need to fit the cloud model and fit in terms of security use case, value, and real-world business requirements.

    Join Dan Cummins, analyst with 451 Research and Tim Chiu, Senior Director of Product Marketing at Symantec, for an informative webinar on August 2 to hear a discussion of network security today.

    Agenda:

    - Discussion on the increased dependence on HTTP and HTTPS

    - The limitations of Firewalls in the web and cloud world

    The increasing critical need for web gateways, both on premise and in the cloud, for achieving:

    - Access governance for users and devices

    - Verifiable protection against advanced attack methods

    - Agile risk management and measurable return on investment.

    Important opportunities are at hand right now to integrate network and cloud-based approaches to achieve coordinated and robust anti-malware, privacy, policy and connectivity capabilities, while continuing on a path to flexible, software-defined infrastructure.

    Register Today
  • VR content production: How to take advantage of the VR wave
    VR content production: How to take advantage of the VR wave Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Jul 26 2017 60 mins
    VR creates infinite storytelling possibilities, but it’s also infinitely difficult to pull off. It’s a completely new medium that requires an entirely new way of creating content, and endless inventiveness, and have you ever seen a 360-degree camera?

    Join our latest interactive VB Live event to hear how companies are reducing travel expenses but improving employee connection, conducting interviews, and giving presentations. Learn about companies like Walmart using VR technology to train employees; how doctors are leveling up their skills; educators are transforming learning; and audience engagement skyrockets when you give them a whole new way to see, touch and interact.

    And discover how consumers are interacting with VR right now, and what the marketplace is expected to look like in the year ahead.

    Register now for real talk on the possibilities of virtual reality, the resources you need, and the rules to break.

    In this webinar you’ll:
    *Hear the results - for the first time - of the latest VR market research
    *Discover the compelling business case for VR
    *Understand why consumer-generated VR content is important to business
    *Find out how companies are using VR content to strengthen their bottom line
    *Learn what’s next in the VR content world

    Speakers:
    * Dean Johnson, Head of Innovation, Brandwidth
    * Crystal O’Hea, Senior Director Expedition X, SeaWorld Parks and Entertainment
    * Stewart Rogers, Director of Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Workloads, Data Centers & Cloud Strategy: Market & Technology Trends
    Workloads, Data Centers & Cloud Strategy: Market & Technology Trends Carl Lehmann, Principal Analyst with 451 Research, and Don Davis, Technology Director for Iron Mountain’s Data Center busines Recorded: Jul 25 2017 58 mins
    IT planners have far more options as to where to run their workloads than ever before. On-premises data centers, co-location facilities and managed services providers are now joined by hybrid multi-clouds – a combination of Software-, Infrastructure- and Platform-as-a-Service (SaaS, IaaS, and PaaS) execution venues. All have unique operational, performance and economic characteristics that need to be considered when deploying workloads.

    In this Webinar Carl Lehmann, Principal Analyst with 451 Research, and Don Davis, Technology Director for Iron Mountain’s Data Center business will discuss how industry leading enterprises determine the best execution venues for their workloads by addressing:

    •The market and technology trends that influence workload, data center and cloud strategy
    •How to evaluate the characteristics of various workloads and execution venues
    •How to manage workloads across on-premises and off-premises ecosystems
    Attendees will learn how to formulate an IT strategy that can be used to guide the decision criteria needed for placing workloads on their best execution venues, and enable the migration and ongoing management of workloads across a hybrid multi-cloud enterprise architecture.
  • ASO or GTFO: App store optimization that works
    ASO or GTFO: App store optimization that works Trey Stout, CTO and co-founder, ScribbleChat and Handwriting.io Recorded: Jul 20 2017 61 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Trey Stout, CTO and Co-founder, ScribbleChat and Handwriting.io
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!
  • Enhancing Email Marketing with New Targeting and Customer Experience Tactics
    Enhancing Email Marketing with New Targeting and Customer Experience Tactics David Daniels, CEO & Founder, The Relevancy Group | @EmailDaniels Sep 26 2017 3:00 pm UTC 60 mins
    Join Kath Pay of Holistic Email Marketing, and esteemed marketing industry analyst David Daniels, as he shares new research, tactics and strategies to improve the customer experience and relevance. David will review several new innovations and technologies and discuss their effectiveness.

    David’s presentation and discussion will address the following:
    • Data utilization in email marketing and the efficacy of real time data
    • Individual targeting and the rise of People Based Marketing and its role in email marketing
    • The impact of machine learning and other artificial intelligence technology on email marketing
    • Innovations in mobile utilization to drive mobile app usage
    • The challenges and opportunities of utilizing embedding video in email

    David will also take your questions and offer access to research reports available for download.

    About David Daniels – CEO & Founder, The Relevancy Group
    Follow David on Twitter @emaildaniels Learn more at www.relevancygroup.com

    As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands. In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. David is also the Publisher and Founder of The Marketer Quarterly a digital magazine for marketers by marketers available for free with registration at www.marketerquarterly.com or via the MQ App on Apple, Google and Amazon.
  • Virtual Reality Simulation & Training for Industry
    Virtual Reality Simulation & Training for Industry Amy Peck, Founder, EndeavorVR Sep 26 2017 9:00 pm UTC 60 mins
    VR Simulation & Training has been used successfully for decades, but often at a cost of tens of millions in industrial hardware. Now Sim & Training is far more accessible and has myriad use cases in Industry - Oil & Gas, Retail (warehousing), Manufacturing, even Corporate Training.

    Amy Peck will share how industries are embracing this technology and seeing measurable ROI. The critical component is end-to-end execution, from building bespoke training modules to integrating into existing Learning Management Systems (LMS) and back-end data stores and analytics.
  • IMMERSIVE EXPERIENCES - PASSING THE “SO WHAT?” TEST FOR BRANDS
    IMMERSIVE EXPERIENCES - PASSING THE “SO WHAT?” TEST FOR BRANDS Chris Helm, COO & Co-Founder, Blend Media Sep 27 2017 1:00 pm UTC 45 mins
    Brands typically invest in one-off, high end immersive experiences that
    deliver difficult to measure ROI metrics whilst also being challenging to
    consume for viewers.

    Multiple friction points along this journey make us ask “So What?” when it comes to the immersive visual experience.

    Blend Media specialise in 360˚ video and have built a creator network,
    content library and web editor to pass the ‘So What?’ test.

    We enable brands to create immersive, affordable visual experiences that deliver longer term campaign value that are engaging and easy for consumers to enjoy.
  • Forget the Buzzwords - It's Time for Virtual Reality to Deliver Real Value
    Forget the Buzzwords - It's Time for Virtual Reality to Deliver Real Value Brian Herrera, CEO and Co-Founder of Vidi VR Sep 27 2017 3:00 pm UTC 60 mins
    Despite the past two years of hoopla surrounding VR technology, adoption rates are low and retention rates are even worse. Giants such as Facebook, Google, and Samsung have dumped billions into the space, but why isn't it taking off yet? In this webinar, Brian Herrera, CEO of Vidi VR, will give an outsider's look at the inside of this nascent industry and lead a candid discussion about:

    - Hurdles in the way of widespread adoption (spoiler alert: it's NOT technology)
    - The true value proposition of VR for consumers
    - What the big players and "thought leaders" got wrong
    - How Vidi VR is a differentiator in the industry
  • Virtualizing Media Broadcast: TV Transformed
    Virtualizing Media Broadcast: TV Transformed Steve Smith, Limor Schafman Sep 27 2017 3:00 pm UTC 75 mins
    Broadcast media is undergoing wholesale change due to demands from consumers, competitors, and creative opportunity for new types of content. Virtualization at multiple points of the distribution and delivery network is recognized as the only way to meet these demands. This webcast will review in detail the technologies involved in the virtualization of broadcast media, from network, to master control centers, to edge device delivery.

    Speakers:
    Steve Smith, CTO, Cloud, Imagine Communications
    Stephen Smith is the CTO, Cloud, for Imagine Communications, where he leads the transformation of solutions to support media and entertainment markets in a future defined by IP, software, virtualization and cloud. Previously, Smith was the Executive Director of Media Systems at Starz Entertainment in Colorado, where he was responsible for the technology, implementation and operation of their Media Asset Management and Content Processing platforms. With 20+ years in the industry, Stephen has extensive experience in architecting, deploying, owning and operating complex media processing, origination and distributions systems.

    Host: Limor Schafman, Content Development Director, TIA
  • Building the Local Marketing Tech Stack
    Building the Local Marketing Tech Stack Street Fight and Radius Sep 27 2017 5:00 pm UTC 60 mins
    In today's competitive local marketplace, it is critical to invest in data and technology that will allow you to reach the right audiences and to enable sales teams with the right leads at the right time. Many enterprise brands have been slower to adopt digital marketing to support their local efforts than their small-business counterparts, but that’s changing fast. Street Fight surveys show most spend less than a third of their digital budget locally, but 40% expect that mix to increase. Learn how DexYP, iHeartRadio, American Express, and other leaders in local are growing faster than their competition with intelligent platforms for better lead prediction and qualification. Get answers to your local B2B tech stack questions, including:

    ●How are companies applying new technologies to support local marketing? What’s working most effectively?
    ●What are the must-have technologies for my marketing stack?
    ●How do I leverage our current technologies?
    ●What type of marketing data is necessary to drive my ABM strategy?

    Sponsored by Radius
  • Virtual Umbrella: Why We Chose Virtual Reality
    Virtual Umbrella: Why We Chose Virtual Reality Samantha Kingston, Founder, Virtual Umbrella Sep 28 2017 1:00 pm UTC 45 mins
    Samantha Kingston will explore why she bet her career on virtual reality and what it’s really like running a marketing company solely for VR, looking at trends and what challenges are ahead for 2018.

    Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Umbrella has worked on a number of notable projects including creating a virtual reality cinema in Cannes, curating and running a technology hub as part of the Edinburgh Fringe Festival and providing immersive experiences along the BBC and Imperial War Museum.

    Speaker bio:

    Samantha Kingston is the award-winning client director at Virtual Umbrella. Virtual Umbrella is a marketing and PR agency specialising in virtual reality. Samantha fell into the VR industry by accident but has spent her time in the industry building up her own company and working with the VR industry in the UK, Europe, and US. Samantha is an advocate for Women in tech and VR and she is often found moderating panels on equality in the workplace. In 2016 she won the regional and national ‘New Business’ award at Venus Awards, highlighted as one of MCV 30 under 30 and one of the rising stars of BIMA100 2016.
  • Branding VR: Thoughts on Creating an Identity
    Branding VR: Thoughts on Creating an Identity David Mullett, Founder & Chief Design Officer, hellopupil Sep 28 2017 2:00 pm UTC 45 mins
    The public’s perception of virtual reality runs the spectrum from excitement to unknowing to downright confusion. When creating a VR product and brand, how should you navigate the landmines of being associated with virtual reality for better or worse. The science fiction, futuristic, and gaming-oriented identity of the medium can be appeal to fanboys and VR aficionados, but how do you build a brand that fosters frictionless adoption of your product? How does your VR technology product enter the market next to existing products and services? We’ll chat through visual and verbal branding and marketing issues that you may encounter in launching a VR product.
  • Structured Docs + Taxonomy: Finding New Answers in Your Content
    Structured Docs + Taxonomy: Finding New Answers in Your Content Joe Pairman, Mekon, and Andreas Blumauer, Semantic Web Company Sep 28 2017 3:00 pm UTC 60 mins
    We think of content as documents: articles, books, presentations, videos. However, readers focus not on the documents but on the answers that they may contain — the answers to questions such as "what is this for," "how do I," "why should I," and even "what is all the information on this particular subject." The tools of structured content let us sequence, chunk, and reuse information in a customer-friendly way. Yet, often a single chunk of information is not the whole answer — that answer lies in the meaningful connections between various pieces of content.

    Join me, Scott Abel, The Content Wrangler, and my guests, Joe Pairman of Mekon, and Andreas Blumauer, managing partner of the Semantic Web Company for this free webinar. Joe and Andreas will guide you on a journey that will show you how taxonomy helps us build meaningful connections so that readers can understand the big picture. They will talk about doing a better job of surfacing information for search engines—from Google to our own intranets. Ultimately, when granular chunks of content are networked with taxonomy tags as a knowledge graph, the system can answer questions that no-one has imagined yet — the myriad of messy, complex queries that arise in real-life knowledge-seeking.

    Key takeaways:
    • Benefits and principles of granular structured content, and how to prepare your own content for this new architecture.
    • Best practices for linking structured content to standards-based taxonomies and pitfalls to avoid
    • The underlying semantic architecture to build a truly mature and scalable approach to linking content and data

    ABOUT THE PRESENTERS

    Joe Pairman is Lead Consultant at Mekon Ltd., helping clients from healthcare to software realize the full potential of structured content and innovative information delivery with taxonomy. Andreas Blumauer is managing partner of the Semantic Web Company and is experienced with large-scale semantic technology projects in various industry sectors.
  • How to Outsmart Your Competitors with Better Insights
    How to Outsmart Your Competitors with Better Insights Antti Riikonen, Product Lead, Verto Analytics, Mary Shirley, Product Marketing Consultant, Verto Analytics Sep 28 2017 4:00 pm UTC 60 mins
    Track trends and measure your competitors’ performance with Verto Watch

    Competition for a consumer’s attention is fierce. Verto Analytics data shows that the average American adult now owns 5 devices and spends nearly 220 hours per month online. Knowing how much time consumers spend with the competition, and why, can uncover new insights that can make a real impact on your business.

    In this webinar, we will demonstrate how Verto Watch—our on-demand data portal— can help you track trends and obtain critical data points when you need them most. You’ll learn:

    - How to segment demographic profiles across apps and sites, creating a better picture of the cross-device user
    - How to gain competitive insights across apps and websites
    - How to understand and track the trends in your industry using ranking reports and in-category comparisons
    - How a Verto customer used this data to find new opportunities for growth and acquisition

    Learn how to use Verto Watch data to develop a plan to outsmart your competitors and develop informed strategies for your company - from R&D to product to marketing and beyond.
  • Content Management in your rearview mirror: a look back to look forward
    Content Management in your rearview mirror: a look back to look forward John Mancini, Chief Evangelist, AIIM Oct 3 2017 4:00 pm UTC 60 mins
    Feel like you’re trying to run with great marketing campaigns but not as fast as you hoped? It’s time to stop pushing forward and look back at what is causing the resistance. Delivering the best experiences start with your web content management approach.

    In this webinar you will learn how to manage content at scale, document management versus content management, and different types of content and how it can serve a variety of outputs and composite content applications.
  • Mobile ad dollars ripe for the capture
    Mobile ad dollars ripe for the capture Alex Tarrand, VP of Marketing, Lucktastic Oct 3 2017 5:00 pm UTC 60 mins
    The smartphone is the world’s first three-foot device — the only piece of technology that’s never out of your reach, from waking to sleeping. It’s the first thing a consumer reaches for in the morning, the tool they rely on throughout the day, and the last thing they look at in the evening.

    While some might argue that this has some troubling psychological implications, what it really represents is a huge opportunity for app publishers and developers. In-app advertising ad revenue is expected to generate $53.4 billion dollars by 2020.

    To get in on a chunk of that pie, don’t miss our latest VB Live event. We’ll explore all the ins and outs of in-app advertising, including innovative monetization tools and tactics, pitfalls to avoid, and how to find out where the money is.

    Don’t miss out!

    You’ll learn about:
    * Tools and tactics for publishers to monetize mobile apps (capture form, overlay, banner ads)
    * The role of sponsors and partnerships in mobile app monetization
    * Overcoming the challenges posed by technology fragmentation
    * How to NOT leave money on the table.

    Speakers:
    * Alex Tarrand, VP of Marketing, Lucktastic
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Forging our Future with ARKit: Balancing Tech Investments in Augmented Reality
    Forging our Future with ARKit: Balancing Tech Investments in Augmented Reality John Buzzell, Ricardo Olivo Oct 3 2017 6:00 pm UTC 60 mins
    Apple and Google have joined the call for an Augmented Reality future, bringing hundreds of millions of users with them. Given multiple visions for the massive opportunity ahead, how should we divide our efforts? In this webcast, you’ll hear expert opinions from a group living this challenge. VR/AR Association Marketing Committee Chair John Buzzell and YOU ARE HERE technology lead Ricardo Olivo will reveal their journey – from Vuforia and HoloLens to ARKit and beyond – covering use cases, technology insights, hardware challenges and more. You’ll learn where to place your bets, and how to make the most of this transition. This session will also include 30 minutes of Q&A to help you make sense of your VR/AR options.
  • Activating and Shaping the Customer Journey:Lessons From JD Williams Group on Ho
    Activating and Shaping the Customer Journey:Lessons From JD Williams Group on Ho Vicky Currie, JD Williams, Tony Brown, Teradata Customer Journey Solution and Mary Anne Hensley, CMO Council Oct 4 2017 3:00 pm UTC 75 mins
    It is easy to commit to delivering to exceptional customer experiences, but executing on the same can often be the hardest step. Join CMO Council, Teradata and JD Williams in part 2 of our webinar series to hear how organizations can enhance the customer experience and influence their buyers’ next steps to align with organizations’ desired goals and objectives.

    During this one-hour webinar, Vicky Currie, Head of Segmentation and Selections in the Customer Insight Group for JD Williams, will share insights around how the company transitioned from just collecting customer data to influencing customer decisions with predictive insight. Specifically, Currie will share how JD Williams moved from mapping the customer journey to actually understanding where customers are in the buying process, and then intervening with the right offer, at the right time and through the right channel, to lead customers to a purchase. Hear Currie explain how the ability to combine insights with action has helped JD Williams to meet business objectives, drive revenue and, above all, improve the customer experience.

    Joining the CMO Council and Vicky Currie will be Tony Brown, Vice President of Product Management and Business Development, Teradata Customer Journey Solution. Tony will share insights on the critical steps marketers must take to better inform and shape the buyer journey.

    Among the topics to be discussed:

    •How data and analytic insights can help identify a customer’s stage in the buying journey
    •Why integrating online and offline data is critical for a holistic view of the customer
    •Real-life business benefits of optimizing customers’ journeys
  • Retail Survival in the Age of Digital Disruption
    Retail Survival in the Age of Digital Disruption Sheryl Kingstone 451 Research, Sudesh Girdhari CenturyLink Oct 10 2017 3:00 pm UTC 60 mins
    Digital transformation is real, and it’s happening – our data in the retail industry lends more insight to the state of the transition. It is an inescapable truth that every business is becoming a digital business empowered by new software initiatives such as AI, Robotics and IoT. The adoption of these disruptive trends will force a divide between business leaders and laggards. With the upcoming Black Friday and Cyber Monday, how prepared are you to meet rising customer expectations. As the pace of innovation accelerates, retailers need to act now. Our Global retail research illustrates a significant gap between digital leaders and laggards and even a modest investment can improve operational efficiencies and agility.
    The retail industry is bursting with digital innovation driving change. This session will review:
    •How differentiation demands digital maturity
    •Transformational technologies essential to create immersive, connected retail experiences across digital and physical worlds
    •The role of cloud services and its impact on customer experience, agility, efficiency and risk
  • AI facts vs fiction: AI business decisions that really work
    AI facts vs fiction: AI business decisions that really work Avinash Gangadharan, Sr Director of Engineering, Walmart Oct 10 2017 5:00 pm UTC 60 mins
    Artificial intelligence was Gartner’s top 2017 strategic technology trend, and the year isn’t over yet. But for too many companies, AI myths are persistent, use cases and strategies are still on the “shiny new thing” level, and expectations continue to hover in the spirit of Skynet/HAL, making it hard to determine whether it’s really right for your company.

    As AI technologies multiply, how do you sort fact from fiction? Should you stop daydreaming about replacing your entire staff with chatbots — or can you start augmenting agent abilities? Most importantly, while AI undoubtedly has shown real-live ROI in case study after case study, where is the particular value in chasing the AI buzz for your own company?

    Register now for our our latest VB Live event and find out. We’ll be tackling the AI legends and the AI realities, breaking down the potential AI has for your bottom line, and giving you a glimpse of the future of AI for business.

    In this webinar, you’ll explore:
    * Myths and realities of AI replacing vs. augmenting staff functions
    * How to bake AI into your business strategy
    * On- and offline use cases for AI
    * The future of AI for business

    Speakers:
    * Avinash Gangadharan, Sr Director of Engineering, Walmart
    * Allen Sebrell, Senior Manager E-Commerce Team, Amtrak
    * Deep Varma, Director of Engineering, Trulia
    * Stewart Rogers, Director of Marketing Technology, Venturebeat
    * Rachael Brownell, Moderator, VentureBeat
  • Creating Social Video for Brands and Influencers in Minutes
    Creating Social Video for Brands and Influencers in Minutes Brian Alvey Oct 10 2017 5:00 pm UTC 60 mins
    Who doesn’t want more fame, more influence, more respect and a legion of superfans? But blogging and podcasting are a time suck and building up that legion of superfans will take you years. Great news: there’s an app for creating quick video shows with your friends and followers that gives them the three things superfans crave: access, attention and acknowledgement.

    But hasn’t this collaborative video thing been tried before? Yes. Dozens of times. But no one else has followed the wisdom of Jerry Springer like the Clipisode team has. Jerry Springer? The talk show guy? Do we have to fight on camera and take paternity tests? Of course not. Not if you don’t want to.

    Join me, Scott Abel, The Content Wrangler, and publishing software expert Brian Alvey for a free one-hour webinar that takes a deep dive into Clipisode, a unique app for creating collaborative videos. See how Clipisode turns the influencer takeover model inside out and puts broadcast-quality video publishing power into anyone's hands — letting you go from concept to execution in minutes. Plus, get a first-look at a new online studio brands and agencies are using Clipisode to build branded animations for video shows.
  • Virtualization: Impacts on Performance Assurance and Business Models
    Virtualization: Impacts on Performance Assurance and Business Models Andrew Young, iconectiv, Jay Stewart, Spirent, Moderated by Limor Schafman, TIA Oct 11 2017 3:00 pm UTC 75 mins
    The push to virtualize communication networks, control centers, and data centers through NFV and SDN technologies offers both great opportunity for management, speed to market, scale and business, and also brings many challenges. Efficiency, cost management, ensuring SLAs, managing OPEX and CAPEX, reducing product production costs are all business concerns faced by communications providers as they convert their networks to be increasingly software driven. What are the new business models that software enables? What are the customer expectations for new service deliverables? How can service providers, data centers and others guarantee quality of service? What tests are being conducted and what industry practices are being established? This webcast will review how companies are meeting the challenge of operating with new processes and with new requirements.

    Speakers:
    >> Andrew Young, VP of Business Development, iconectiv
    >> Jay Stewart, Senior Product Line Manager, Lifecycle Service Assurance, Spirent
  • What your marketing analytics model is missing
    What your marketing analytics model is missing Helen Pan, Director of Marketing, Boxed Oct 12 2017 5:00 pm UTC 60 mins
    Customers expect fully personalized brand experiences every time. And if you don’t deliver, they’ll walk. The good news: as they adopt an increasing number of digital channels, we’ve become privy to a sea of customer data. And that’s opened up the ability to not just understand what they do, where they go, and when, but what they actually want.

    If you do it right, you can figure out what they want before they do, then deliver it and find yourself with yet another loyal customer.

    Doing it right isn’t about how much you collect, but what you’re collecting. It’s knowing what metrics to track, what KPIs to watch, and understanding exactly what you’re looking at. Join our latest VB Live event to learn all of this — plus get insight into the marketing analytics investments you need to make, how to turn data into action, and more.

    Register now!

    You’ll hear about:
    * Generating meaningful AND actionable data insights from marketing analytics
    * The role of analytics in creating an engaged, loyal, and high spending customer
    * The new segmentation: how analytics drives a more personalized customer experience
    * How to prioritize investments in marketing analytics

    Speakers:
    * Helen Pan, Director of Marketing, Boxed
    * Kelsey Cohen, Director of Marketing, FarmLogs
    * Stewart Rogers, Director of Marketing Technology, VB
    * Rachael Brownell, Moderator, VB
  • Building Diverse Teams for Content Success
    Building Diverse Teams for Content Success Andrew Lawless, Team Lawless Oct 17 2017 3:00 pm UTC 60 mins
    Making content teams work together is a struggle. On the one hand, creating engaging and sharable content requires a diverse team of professionals—from copywriters, editors, and subject matter experts to content engineers, user experience designers, and content marketers. On the other hand, we are pitting people who need data and a benchmark to make decisions against those that plan and execute without that information. Some look for short-cuts to formal processes, while others desire and follow complex workflows and plans. Some are visionary while others are only worried about the here and now.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Andrew Lawless, for a free, one-hour webinar focused on helping content teams collaborate better regardless of their differences. You'll learn about a methodology that has been successfully used to coach hundreds of thousands of employees—from Fortune 500 companies to smaller family-owned businesses. You leave with a fresh understanding of human behavior, and you'll learn the real reasons people act the way they do. You'll learn how to ease conflict, strain, and tension in team relationships and you discover how to provide information to people in a way that they can best absorb it.