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  • Are you Ready for Australia's Privacy Act? A Gemalto Case Study
    Are you Ready for Australia's Privacy Act? A Gemalto Case Study Jean -Pierre Mistral, Legal Counsel for Data Privacy and Graeme Pyper, Regional Director of Enterprise and Cybersecurity Recorded: Nov 22 2017 60 mins
    Join us for part two of our webinar series focused on helping companies prepare for the upcoming Australian Privacy Act and global government regulations, like European General Data Protection Regulation (GDPR).
    Data sovereignty, especially for cloud first companies, is becoming an important part of any security strategy as these data breach regulations go into effect next year. Being able to demonstrate best efforts to protect the privacy of an individual’s data will be a requirement and non-compliance will have hefty monetary ramifications.

    This follow up webinar will walk attendees through what Gemalto has already done and is doing to prepare for data privacy regulations from product management to sales operations and more. Our legal counsel for global data privacy, Jean-Pierre Mistral, will share how and what we have done, takeaways and timelines and Graeme Pyper, Regional Director for New Zealand and Australia, will cover the different technologies companies can use to mitigate the risk of non-compliance and what this means for business operations globally.

    Join us to hear more about:
    •The Mandatory Data Breaches scheme
    •Case Study: A look at how Gemalto is preparing for Australia’s NDB & GDPR
    •The implications for local businesses and technologies that can help mitigate risk around complying with data privacy regulations
  • Virtualizing Media Broadcast: TV Transformed
    Virtualizing Media Broadcast: TV Transformed Steve Reynolds - Imagine Communications, Limor Schafman - TIA Recorded: Nov 17 2017 46 mins
    Broadcast media is undergoing wholesale change due to demands from consumers, competitors, and creative opportunity for new types of content. Virtualization at multiple points of the distribution and delivery network is recognized as the only way to meet these demands. This webcast will review in detail the technologies involved in the virtualization of broadcast media, from network, to master control centers, to edge device delivery.

    Speakers:
    Steve Reynolds, CTO, Imagine Communications

    Steve Reynolds is Chief Technology Officer at Imagine Communications and responsible for the technical strategy and roadmap of the company, as well as managing business development, partner relationships, and M&A activity. Reynolds brings 20 years of technology leadership in the cable industry to Imagine Communications. At Comcast, he served as Senior Vice President of Premises Technology overseeing the strategy, roadmap and development of all technologies employed in service delivery to the customer premises. Prior to Comcast, Reynolds was Senior Vice President of Technology at OpenTV Incorporated, a world leader in digital and interactive television technology.

    Host: Limor Schafman, Content Development Director, TIA


    NOT BICSI accredited.
  • Centralizing Intelligence to Power Individualized Experiences
    Centralizing Intelligence to Power Individualized Experiences Mary Anne Hensley, CMO Council; John Timmerman, Teradata; Peter Francis, T-Mobile Recorded: Nov 16 2017 63 mins
    True one-to-one interaction is considered the holy grail of customer experience. However, according to a recent CMO Council study, only 7 percent of marketers are able to consistently create these individualized experiences across all channels.

    For the third and final webinar of this series, the CMO Council and Teradata are concluding the conversation around shaping customer experiences by focusing on the importance of coordinated cross-channel messaging through a centralized hub for all customer interactions—one that listens to all interactions, automatically tells marketing channels when and about what to say based on all the latest data and machine-learning analytics, and applies contact governance so that your marketing is smart and optimized, not fragmented by channel.

    During this one-hour webinar, our expert panel will share insights around how companies can build one central messaging hub for all customer interactions, regardless of channel. Marketers can elevate their marketing with a marketing hub to optimize and coordinate messaging, analytics and data so that the messaging automatically shifts, whether it’s time to sell or time to provide customer care, ensuring that each interaction is good for the customer and the brand. A featured brand expert will also share their company’s challenges in this area, as well as the steps they have taken in order to create consistent cross-channel messaging for the customer and make one-to-one experiences a reality for their organization.

    Among the topics to be discussed:

    • Challenges to achieving a full, cohesive view of all customer interactions
    • How to balance multiple customer interaction strategies amid the focus on clicks and conversions
    • Industry best practices and results from marketers who are coordinating their
    marketing in a hub and how it has elevated their marketing
  • Next Gen Apps Need Next Gen Databases
    Next Gen Apps Need Next Gen Databases James Curtis Senior Analyst of Data Platforms & Analytics at 451 Research; Leena Joshi, VP of Marketing at Redis Labs Recorded: Nov 16 2017 51 mins
    The next generation of applications being built at the rising star companies are different from the clunky software being built in traditional businesses. As traditional companies modernize their software stacks, they need to incorporate renewed expectations into their applications such as tailored user experiences, built-in analytics and decision-making while meeting response time requirements under any conditions.

    James Curtis, senior analyst at 451 group, outlines top trends in user experience requirements and the higher bar for application developers when it comes to delivering complex analytics so users can take real time action. The wide availability of new NoSQL, streaming and advanced analytics technologies are enabling state of the art functionality in applications.  Join this session for a discussion of top drivers and barriers organizations face while overhauling their applications to incorporate cutting edge functionality.

    Leena Joshi, VP Product Marketing at Redis Labs examines specific advantages of the Redis Enterprise platform that simplify the implementation of real-time analytics functionality such as probabilistic counts, time-series analysis, leaderboards, personalized recommendations, location-based calculations into modern applications.
  • Preparing Your Content for the Future: Bots, Machine Learning and AI
    Preparing Your Content for the Future: Bots, Machine Learning and AI Steffen Frederiksen, DitaExchange Recorded: Nov 16 2017 59 mins
    Are you ready for how AI, machine learning, and other future technology will affect content development?

    The database revolution changed our relationship to data, making it reusable for different target audiences, contexts and situations. It also made it ready for flexible delivery to different apps and across many different platforms and media. But somehow these outcomes never fully transferred over to content. How can we bring this same revolution to content and win the same kind of enormous improvements that would prepare us for the future?

    Structured content management enables organizations to store, organize and build their content so that pieces are easily discoverable, reusable, reconfigurable and adaptable. It provides the perfect solution for constructing large, complex documents, but also for delivering modular content to chatbots, portal sites, and mobile apps. But, more importantly, it is also key to future-proofing your content for emerging technological trends.

    Join Paul Perrotta, sitting in for Scott Abel, and his special guest, Steffen Frederiksen, Founder and CSO of DitaExchange, for this free one-hour webinar. Attendees will learn what structured content management is and how it works. They will understand what benefits structured content can have for writers, project managers, business owners, IT departments and content consumers. They will also learn how to prepare their content to be fed into new technologies with practical examples from the field.
  • Empower Your Team to Write with One Voice While Still Sounding Like Themselves
    Empower Your Team to Write with One Voice While Still Sounding Like Themselves Marcia Riefer Johnston Recorded: Nov 15 2017 60 mins
    The trouble with companies is that they're full of people, and people insist on having separate personalities and distinct voices. So, it's no wonder that issues of consistency and tone of voice creep into our conversations when we take an honest look at our content.

    Join me, Scott Abel, The Content Wrangler, and my special guest, wordsmith extraordinaire, Marcia Riefer Johnston for a free one-hour webinar during which we'll discuss the role voice plays in unifying a company's content strategy. You'll learn how to build a brand voice without sacrificing the individuality of the content creators on your team. And, you'll discover ways to empower content creators to succeed by participating in a simple, fun exercise.
  • Tackling the f-word: The smarter approach to ad fraud
    Tackling the f-word: The smarter approach to ad fraud Emily Storino, Network Strategy Lead, Electronic Arts (EA) Recorded: Nov 15 2017 61 mins
    Ad fraud isn’t becoming more prevalent -- the fraudsters are just getting slicker. From bot nets to device ID spoofing, the tricks are getting more sophisticated, and raking in more and more cash for the swindlers.

    Staying ahead of the fraudster’s learning curve is the key — and collaboration is the crucial element. While vendors and advertisers are directly impacted by fraud, tracking partners provide the technology to help fight fraud – all three players have to work together to circle the wagons.

    Making a game plan can be complex, when there are no clear benchmarks for defining or measuring fraud, as each player defines it differently and different benchmarks are needed for each app type, geo, traffic source, and so on.

    Join this VB Live event to learn how to tackle that complexity, how to define benchmarks, detect and manage fraud, and work with your partners to circle the wagons against the fraudsters.

    Register for free!

    You’ll learn:
    * Who the stakeholders are, plus why and how is each is affected
    * The MMPs’ role in this ecosystem
    * What fraud is and what benchmarks should be used for defining it
    * How to collaborate to detect and manage fraud on an ongoing basis
    * What tools are out there to fight fraud

    Speakers:
    * Emily Storino, Network Strategy Lead, Electronic Arts (EA)
    * Grant Simmons, Head of Client Analytics, Kochava
    * Tal Nissenson VP Client Success US, Taptica
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Taptica
  • Edge Computing & Micro Data Centers
    Edge Computing & Micro Data Centers Don Byrne, Metrix411; Phillip Marangella, EdgeConneX; Limor Schafman, TIA Recorded: Nov 8 2017 75 mins
    The high speeds expected from future 5G networks and the demands of dense data over those networks is leading to communications network densification. Data centers, a key component of high speed delivery, are redefining their role, becoming a part of the fog and moving increasingly to the edge. This webcast will cover the role micro data centers will play in community network communications infrastructure; their configuration and structure; use of artificial intelligence and virtualization; control systems and operations; and workforce needs.

    Speakers:
    >> Don Byrne, Managing Director, Metrix411
    >> Phillip Marangella, VP of Business Development, Cloud and IoT Solutions, EdgeConneX



    NOT BICSI accredited.
  • Smart Communities and Autonomous Vehicles
    Smart Communities and Autonomous Vehicles Jill North - DOT City of San Jose; Robert Grant - Lyft; Jeff Stewart - AT&T: Tim Weisenberger - SAE Int'l;Limor Schafman, TIA Recorded: Nov 1 2017 74 mins
    Level 5 autonomy for automotive and the broader intelligent transportation industry will require hyper broadband connectivity. Smart communities and corporations developing products and services for ubiquitous connectivity understand that it requires a holistic vision of a fully 5G-connected environment.

    This webcast will discuss the work cities, and automotive suppliers and OEMs are doing to build infrastructure and transportation vehicles that will move from human driven, through connected to autonomous capabilities.

    Speakers:
    >> Jill North, Innovation Program Manager, Department of Transportation, City of San Jose
    >> Robert Grant, Senior Director of Public Policy, Lyft
    >> Jeff Stewart, Assistant Vice President, Global Public Policy, AT&T
    >> Tim Weisenberger, Project Manager, Technical Programs, Ground Vehicle Standards, SAE International



    NOT BICSI accredited.
  • Getting the Most from Big Data: The Benefits of Partnering with a DBaaS Provider
    Getting the Most from Big Data: The Benefits of Partnering with a DBaaS Provider Jim Curtis 451 Research, Steve Croce, Product Manager for ElasticSearch and DBaaS Object Rocket Recorded: Oct 31 2017 54 mins
    Clearly, the onslaught of data, particularly big data, continues to cause many organizations to look for new ways in which to store, analyze, and manage that data. Cloud computing from public cloud vendors is often one place in which enterprises turn. Traditionally deployed and managed on-premises, databases are the lifeline of many enterprises. And while the cloud is appealing for a number of reasons, there are still questions on the minds of many organizations in choosing the right cloud partner to manage their database in the cloud.
  • 451 Research & Gemalto Present "Alphabet Soup: Deciphering Multi-Cloud Security
    451 Research & Gemalto Present "Alphabet Soup: Deciphering Multi-Cloud Security Eric Hanselman, Chief Analyst at 451 Research and Michael Gardiner, Security Lead for CTO office, Gemalto Recorded: Oct 19 2017 57 mins
    The cloud provides organizations with elasticity and speed and by 2018 60% of an enterprises’ workloads will run in the cloud says 451 Research. The amount of business operations running in the cloud means organizations have more cloud computing service providers, with a typical enterprise having roughly six. This requires companies to develop and implement a multi-cloud strategy, especially when it comes to security. But each CSP has its own security offerings and integrations sometimes making the process confusing and complex. Even prior to the cloud, encryption and key management have presented challenges for many organizations, but with encryption becoming ubiquitous – a strong key management strategy is key. This is especially important with industry mandates and government regulations like European General Data Protection Regulation (GDPR) and U.S state data breach disclosure laws.

    In this joint webinar with 451 Research, we will cover topics including:

    -Building a multi-cloud security strategy for encryption and key management
    -Best practices, benefits and pitfalls of managing your own security
    -Impact of regulations on data protection in the next few years
    -Understanding the different CSP requirements for key management:
    oCustomer-Supplied Encryption Key (CSEK)
    oBring Your Own Key (BYOK)
    oHold Your own Key (HYOK)
    oGeneral cloud service provider key management services overview
  • Customer Due Diligence after the Money Laundering Regulations 2017
    Customer Due Diligence after the Money Laundering Regulations 2017 Jane Jee, CEO, Kompli-Global Recorded: Oct 19 2017 41 mins
    Do you really know your customer? Customer Due Diligence after the Money Laundering Regulations 2017 and the Criminal Finances Act 2017

    * How do you ensure you conduct a thorough search for, and provide ongoing monitoring of, adverse information on existing and potential clients?
    * How do you prove you are conducting compliant CDD?
  • Measuring Content Performance with ContentWRX: Live Demo + New Insights
    Measuring Content Performance with ContentWRX: Live Demo + New Insights Colleen Jones, CEO, Content Science Recorded: Oct 18 2017 60 mins
    If you’re like most organizations today, you’ve invested in content for marketing, sales, support, product strategy, and a host of other reasons. You’ve developed ways to more efficiently and effectively create, manage, and deliver content. Despite these significant investments, you—and your stakeholders—are likely still asking the question, “Does our content work?”

    While that sounds like a simple question, getting answers can be challenging, to say the least. But, it doesn’t have to be. Not if you start with a strategy and the right tools for the job.

    Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for a presentation about measuring content performance. Jones (and her crew at Content Science) have spent the last few years working with large, global brands to identify what makes content effective—and how to measure it. The result is ContentWrx—a robust performance measurement tool designed to help your organization make content decisions that improve or accelerate return on investment.

    Attend this free, one-hour webinar, and you'll learn how to track the six dimensions of content effectiveness and make informed business decisions based on data. You’ll discover the four elements of the ContentWrx system, and you’ll find out how easy it can be to collect, analyze and act upon behavioral and perception data. You’ll also learn how ContentWrx can help you close the gap between your data and user feedback.

    As a bonus, Jones will share the top 3 insights from an analysis of data from more than 100,000 content users.

    Register today!
  • Where mobile-first is not enough
    Where mobile-first is not enough Polle de Maagt, Founder, Ministry of World Domination Recorded: Oct 17 2017 64 mins
    So, what if all customer interactions would be mobile... Are you ready for that? What would you do? The last couple of years we have moved to a reality where the majority of interactions is on mobile. It is not so much about the device, as well as the superpowers it unlocks in terms of relevancy, personalization and relationships. But are we ready?
  • Connected devices and the rise of invisible payments
    Connected devices and the rise of invisible payments Kevin Gordon, Lead Innovation Architect, Worldpay Recorded: Oct 17 2017 31 mins
    By 2020, five billion people will be online, with 25 billion devices and machines using the Internet. Many devices will share data and services, and the way we engage with them will fundamentally change. In a connected world, consumer expectations of executing transactions on a phone, tablet, VR device – or even a refrigerator – will be higher than ever.

    As time goes on, devices will become smarter and make more and more decisions for us. We’ll be able to create rules as users to tell our devices what we’re comfortable with them paying for automatically. The use cases for rule-based payment are endless!

    As such, the onus of creating frictionless download and shopping experiences while overcoming barriers between devices lies with each business. When it comes to recurring and subscription payments, the technology underpinning these user experiences across devices is critical. Seamless, simple, and secure are the watchwords of an IoT world.

    Don’t wait until 2020 to address consumer pain points and overcome technological barriers to IoT adoption. Tune in to the latest VB Live event and hone in on the fastest, best ways to prepare for the IoT world. After all, it’s already here. Attend this webinar and find out:

    •How companies are already dealing with device connectivity
    •How the challenges posed by IoT are being solved for today
    •Global consumer attitudes around payments made by devices
    •How payments will become ‘invisible’ or ‘translucent’ for users
    •Payment technology that will enable devices to make decisions

    SPEAKERS:
    * Kevin Gordon, Lead Innovation Architect, Worldpay
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Worldpay
  • Building Diverse Teams for Content Success
    Building Diverse Teams for Content Success Andrew Lawless, Team Lawless Recorded: Oct 17 2017 53 mins
    Making content teams work together is a struggle. On the one hand, creating engaging and sharable content requires a diverse team of professionals—from copywriters, editors, and subject matter experts to content engineers, user experience designers, and content marketers. On the other hand, we are pitting people who need data and a benchmark to make decisions against those that plan and execute without that information. Some look for short-cuts to formal processes, while others desire and follow complex workflows and plans. Some are visionary while others are only worried about the here and now.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Andrew Lawless, for a free, one-hour webinar focused on helping content teams collaborate better regardless of their differences. You'll learn about a methodology that has been successfully used to coach hundreds of thousands of employees—from Fortune 500 companies to smaller family-owned businesses. You leave with a fresh understanding of human behavior, and you'll learn the real reasons people act the way they do. You'll learn how to ease conflict, strain, and tension in team relationships and you discover how to provide information to people in a way that they can best absorb it.
  • AI facts vs fiction: AI business decisions that really work
    AI facts vs fiction: AI business decisions that really work Avinash Gangadharan, Sr Director of Engineering, Walmart Recorded: Oct 10 2017 61 mins
    Artificial intelligence was Gartner’s top 2017 strategic technology trend, and the year isn’t over yet. But for too many companies, AI myths are persistent, use cases and strategies are still on the “shiny new thing” level, and expectations continue to hover in the spirit of Skynet/HAL, making it hard to determine whether it’s really right for your company.

    As AI technologies multiply, how do you sort fact from fiction? Should you stop daydreaming about replacing your entire staff with chatbots — or can you start augmenting agent abilities? Most importantly, while AI undoubtedly has shown real-live ROI in case study after case study, where is the particular value in chasing the AI buzz for your own company?

    Register now for our our latest VB Live event and find out. We’ll be tackling the AI legends and the AI realities, breaking down the potential AI has for your bottom line, and giving you a glimpse of the future of AI for business.

    In this webinar, you’ll explore:
    * Myths and realities of AI replacing vs. augmenting staff functions
    * How to bake AI into your business strategy
    * On- and offline use cases for AI
    * The future of AI for business

    Speakers:
    * Avinash Gangadharan, Sr Director of Engineering, Walmart
    * Allen Sebrell, Senior Manager E-Commerce Team, Amtrak
    * Deep Varma, VP of Engineering, Trulia
    * Stewart Rogers, Analyst-at-Large, Venturebeat
    * Rachael Brownell, Moderator, VentureBeat
  • Creating Social Video for Brands and Influencers in Minutes
    Creating Social Video for Brands and Influencers in Minutes Brian Alvey Recorded: Oct 10 2017 60 mins
    Who doesn’t want more fame, more influence, more respect and a legion of superfans? But blogging and podcasting are a time suck and building up that legion of superfans will take you years. Great news: there’s an app for creating quick video shows with your friends and followers that gives them the three things superfans crave: access, attention and acknowledgement.

    But hasn’t this collaborative video thing been tried before? Yes. Dozens of times. But no one else has followed the wisdom of Jerry Springer like the Clipisode team has. Jerry Springer? The talk show guy? Do we have to fight on camera and take paternity tests? Of course not. Not if you don’t want to.

    Join me, Scott Abel, The Content Wrangler, and publishing software expert Brian Alvey for a free one-hour webinar that takes a deep dive into Clipisode, a unique app for creating collaborative videos. See how Clipisode turns the influencer takeover model inside out and puts broadcast-quality video publishing power into anyone's hands — letting you go from concept to execution in minutes. Plus, get a first-look at a new online studio brands and agencies are using Clipisode to build branded animations for video shows.
  • Retail Survival in the Age of Digital Disruption
    Retail Survival in the Age of Digital Disruption Sheryl Kingstone 451 Research, Sudesh Girdhari CenturyLink Recorded: Oct 10 2017 57 mins
    Digital transformation is real, and it’s happening – our data in the retail industry lends more insight to the state of the transition. It is an inescapable truth that every business is becoming a digital business empowered by new software initiatives such as AI, Robotics and IoT. The adoption of these disruptive trends will force a divide between business leaders and laggards. With the upcoming Black Friday and Cyber Monday, how prepared are you to meet rising customer expectations. As the pace of innovation accelerates, retailers need to act now. Our Global retail research illustrates a significant gap between digital leaders and laggards and even a modest investment can improve operational efficiencies and agility.

    The retail industry is bursting with digital innovation driving change. This session will review:
    •How differentiation demands digital maturity
    •Transformational technologies essential to create immersive, connected retail experiences across digital and physical worlds
    •The role of cloud services and its impact on customer experience, agility, efficiency and risk
  • Activating and Shaping the Customer Journey
    Activating and Shaping the Customer Journey Vicky Currie, N Brown Group; Tony Brown, Teradata Customer Journey Solution; and Mary Anne Hensley, CMO Council Recorded: Oct 4 2017 55 mins
    It is easy to commit to delivering to exceptional customer experiences, but executing on the same can often be the hardest step. Join CMO Council, Teradata and N Brown Group (JD Williams) in part 2 of our webinar series to hear how organizations can enhance the customer experience and influence their buyers’ next steps to align with organizations’ desired goals and objectives.

    During this one-hour webinar, Vicky Currie, Head of Segmentation and Selections in the Customer Insight Group for N Brown Group (JD Williams), will share insights around how the company transitioned from just collecting customer data to influencing customer decisions with predictive insight. Specifically, Currie will share how N Brown Group moved from mapping the customer journey to actually understanding where customers are in the buying process, and then intervening with the right offer, at the right time and through the right channel, to lead customers to a purchase. Hear Currie explain how the ability to combine insights with action has helped the company meet business objectives, drive revenue and, above all, improve the customer experience.

    Joining the CMO Council and Vicky Currie will be Tony Brown, Vice President of Product Management and Business Development, Teradata Customer Journey Solution. Tony will share insights on the critical steps marketers must take to better inform and shape the buyer journey.

    Among the topics to be discussed:

    • How data and analytic insights can help identify a customer’s stage in the buying journey
    • Why integrating online and offline data is critical for a holistic view of the customer
    • Real-life business benefits of optimizing customers’ journeys
  • Forging our Future with ARKit: Balancing Tech Investments in Augmented Reality
    Forging our Future with ARKit: Balancing Tech Investments in Augmented Reality John Buzzell, Ricardo Olivo Recorded: Oct 3 2017 64 mins
    Apple and Google have joined the call for an Augmented Reality future, bringing hundreds of millions of users with them. Given multiple visions for the massive opportunity ahead, how should we divide our efforts? In this webcast, you’ll hear expert opinions from a group living this challenge. VR/AR Association Marketing Committee Chair John Buzzell and YOU ARE HERE technology lead Ricardo Olivo will reveal their journey – from Vuforia and HoloLens to ARKit and beyond – covering use cases, technology insights, hardware challenges and more. You’ll learn where to place your bets, and how to make the most of this transition. This session will also include 30 minutes of Q&A to help you make sense of your VR/AR options.
  • Content Management in your rearview mirror: a look back to look forward
    Content Management in your rearview mirror: a look back to look forward John Mancini, Chief Evangelist, AIIM Recorded: Oct 3 2017 49 mins
    Feel like you’re trying to run with great marketing campaigns but not as fast as you hoped? It’s time to stop pushing forward and look back at what is causing the resistance. Delivering the best experiences start with your web content management approach.

    In this webinar you will learn how to manage content at scale, document management versus content management, and different types of content and how it can serve a variety of outputs and composite content applications.
  • How to Outsmart Your Competitors with Better Insights
    How to Outsmart Your Competitors with Better Insights Antti Riikonen, Product Lead, Verto Analytics, Mary Shirley, Product Marketing Consultant, Verto Analytics Recorded: Sep 28 2017 30 mins
    Track trends and measure your competitors’ performance with Verto Watch

    Competition for a consumer’s attention is fierce. Verto Analytics data shows that the average American adult now owns 5 devices and spends nearly 220 hours per month online. Knowing how much time consumers spend with the competition, and why, can uncover new insights that can make a real impact on your business.

    In this webinar, we will highlight how Verto Watch—our on-demand data portal— can help you track trends and obtain critical data points when you need them most. You’ll learn:

    - How to segment demographic profiles across apps and sites, creating a better picture of the cross-device user
    - How to gain competitive insights across apps and websites
    - How to understand and track the trends in your industry using ranking reports and in-category comparisons
    - How a Verto customer used this data to find new opportunities for growth and acquisition

    Learn how to use Verto Watch data to develop a plan to outsmart your competitors and develop informed strategies for your company - from R&D to product to marketing and beyond.
  • Structured Docs + Taxonomy: Finding New Answers in Your Content
    Structured Docs + Taxonomy: Finding New Answers in Your Content Joe Pairman, Mekon, and Andreas Blumauer, Semantic Web Company Recorded: Sep 28 2017 60 mins
    We think of content as documents: articles, books, presentations, videos. However, readers focus not on the documents but on the answers that they may contain — the answers to questions such as "what is this for," "how do I," "why should I," and even "what is all the information on this particular subject." The tools of structured content let us sequence, chunk, and reuse information in a customer-friendly way. Yet, often a single chunk of information is not the whole answer — that answer lies in the meaningful connections between various pieces of content.

    Join me, Scott Abel, The Content Wrangler, and my guests, Joe Pairman of Mekon, and Andreas Blumauer, managing partner of the Semantic Web Company for this free webinar. Joe and Andreas will guide you on a journey that will show you how taxonomy helps us build meaningful connections so that readers can understand the big picture. They will talk about doing a better job of surfacing information for search engines—from Google to our own intranets. Ultimately, when granular chunks of content are networked with taxonomy tags as a knowledge graph, the system can answer questions that no-one has imagined yet — the myriad of messy, complex queries that arise in real-life knowledge-seeking.

    Key takeaways:
    • Benefits and principles of granular structured content, and how to prepare your own content for this new architecture.
    • Best practices for linking structured content to standards-based taxonomies and pitfalls to avoid
    • The underlying semantic architecture to build a truly mature and scalable approach to linking content and data

    ABOUT THE PRESENTERS

    Joe Pairman is Lead Consultant at Mekon Ltd., helping clients from healthcare to software realize the full potential of structured content and innovative information delivery with taxonomy. Andreas Blumauer is managing partner of the Semantic Web Company and is experienced with large-scale semantic technology projects in various industry sectors.
  • How Facebook Advertising Can Drive Calls and Real-World Engagement
    How Facebook Advertising Can Drive Calls and Real-World Engagement Juan Venegas, Director of Marketing, Telmetrics & Janet Janzen, Digital Marketing Specialist, Telmetrics Dec 6 2017 8:00 pm UTC 60 mins
    In recent years, social media advertising has evolved from generating mere clicks to websites to generating leads with a high probability to buy. The latest development in this evolution has been to promote calls and messages as a way to engage with ads. In this summit, we’ll cover why calls and texts should be an important part of your social strategy and why call tracking technology is a must for Facebook Ads that drive calls. Expect to learn about strategies to get the most out of social calls and messages, call tracking tactics you can use today and some surprising data on calls and social.


    Presenter Info:

    Juan Venegas, Director of Marketing
    With 12-years of experience in marketing, Juan has a deep understanding of digital marketing strategy as well as a proven track record in creating successful performance-driven online marketing programs for consumer and business markets.

    Janet Janzen, Digital Marketing Specialist
    Janet Janzen is knowledgeable in all aspects of digital marketing from SEO, paid advertising, call tracking and analytics, as well as CRM management.