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  • VR content production: How to take advantage of the VR wave
    VR content production: How to take advantage of the VR wave Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Jul 26 2017 60 mins
    VR creates infinite storytelling possibilities, but it’s also infinitely difficult to pull off. It’s a completely new medium that requires an entirely new way of creating content, and endless inventiveness, and have you ever seen a 360-degree camera?

    Join our latest interactive VB Live event to hear how companies are reducing travel expenses but improving employee connection, conducting interviews, and giving presentations. Learn about companies like Walmart using VR technology to train employees; how doctors are leveling up their skills; educators are transforming learning; and audience engagement skyrockets when you give them a whole new way to see, touch and interact.

    And discover how consumers are interacting with VR right now, and what the marketplace is expected to look like in the year ahead.

    Register now for real talk on the possibilities of virtual reality, the resources you need, and the rules to break.

    In this webinar you’ll:
    *Hear the results - for the first time - of the latest VR market research
    *Discover the compelling business case for VR
    *Understand why consumer-generated VR content is important to business
    *Find out how companies are using VR content to strengthen their bottom line
    *Learn what’s next in the VR content world

    Speakers:
    * Dean Johnson, Head of Innovation, Brandwidth
    * Crystal O’Hea, Senior Director Expedition X, SeaWorld Parks and Entertainment
    * Stewart Rogers, Director of Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Workloads, Data Centers & Cloud Strategy: Market & Technology Trends
    Workloads, Data Centers & Cloud Strategy: Market & Technology Trends Carl Lehmann, Principal Analyst with 451 Research, and Don Davis, Technology Director for Iron Mountain’s Data Center busines Recorded: Jul 25 2017 58 mins
    IT planners have far more options as to where to run their workloads than ever before. On-premises data centers, co-location facilities and managed services providers are now joined by hybrid multi-clouds – a combination of Software-, Infrastructure- and Platform-as-a-Service (SaaS, IaaS, and PaaS) execution venues. All have unique operational, performance and economic characteristics that need to be considered when deploying workloads.

    In this Webinar Carl Lehmann, Principal Analyst with 451 Research, and Don Davis, Technology Director for Iron Mountain’s Data Center business will discuss how industry leading enterprises determine the best execution venues for their workloads by addressing:

    •The market and technology trends that influence workload, data center and cloud strategy
    •How to evaluate the characteristics of various workloads and execution venues
    •How to manage workloads across on-premises and off-premises ecosystems
    Attendees will learn how to formulate an IT strategy that can be used to guide the decision criteria needed for placing workloads on their best execution venues, and enable the migration and ongoing management of workloads across a hybrid multi-cloud enterprise architecture.
  • ASO or GTFO: App store optimization that works
    ASO or GTFO: App store optimization that works Trey Stout, CTO and co-founder, ScribbleChat and Handwriting.io Recorded: Jul 20 2017 61 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Trey Stout, CTO and Co-founder, ScribbleChat and Handwriting.io
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!
  • What’s the Future of Personal Assistant Apps?
    What’s the Future of Personal Assistant Apps? Alison Murdock, SVP Marketing, Verto Analytics Recorded: Jul 20 2017 27 mins
    Does the rise of AI-driven personal assistant apps - led by Siri, Alexa, and Cortana - have the potential to impact our daily digital behavior with everyday tasks like shopping, browsing the internet, and discover content? In this webinar, we’ll look at new research that indicates where this market is headed.

    Key insights included:

    - The most popular AI-powered personal assistant apps.
    - How are consumers actually using personal assistant apps?
    - A day-in-the-life of a Personal Assistant App super user.
  • Why your VR game is virtually useless without data
    Why your VR game is virtually useless without data Kiyoto Tamura, VP Marketing, Treasure Data Recorded: Jul 19 2017 60 mins
    The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success.

    And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools.

    Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games.

    Attendees will:
    * Understand the role of VR in online gaming
    * Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success
    * Discover how to deploy full-stack analytics infrastructure and tools

    Speakers:
    Nicolas Nadeau, President, Exostatic
    Kiyoto Tamura, VP Marketing, Treasure Data
    Ben Solganik, Producer, Survios
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Treasure Data
  • Virtual & Augmented Reality with Robert Scoble hosted by the VR/AR Association
    Virtual & Augmented Reality with Robert Scoble hosted by the VR/AR Association Robert Scoble Recorded: Jul 18 2017 85 mins
    Spend 1hr with Robert online and ask any question you want! Robert will present the latest industry information and give you insights into the present and the near-future.

    Robert Scoble is on the Advisory Board of the VR/AR Association and is an authority on what's next, particularly when it comes to VR, AR, and MR. Partner at Transformation Group, Robert helps companies deal with the disruption that next generation augmented reality, AKA "Mixed Reality" represents. In his book, "The Fourth Transformation," he details how it will change everything from retailing to education to sports. Robert received several endorsements: Time: One of the top 140 Twitterers! FT: One of the five most influential Twitterers! Inc.: Top 5 on list of Tech Power Players You Need to Know. Next Reality: Top 50 AR influencer.
  • Push notifications that work: 6 tips for building a devoted user base
    Push notifications that work: 6 tips for building a devoted user base Marissa Aydlett, VP Marketing, Appboy Recorded: Jul 13 2017 60 mins
    A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

    At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

    Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

    You'll:
    * Discover the one trick to never-fail push notifications everywhere, not just apps
    * Drive 2770% higher conversion rates through a specific kind of push notifications
    * Learn how to apply behavioral triggered push notifications in your own marketing strategy
    * Build better timing into your push notifications to increase conversions


    Speakers:
    * Marissa Aydlett, VP Marketing, Appboy
    * Colleen LeCount, SVP Global Sales and Marketing, Mobolize
    * Kara Dake, Founder, Women in Wireless
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Rachael Brownell, Moderator, VentureBeat
  • Turning the Table on Hackers and Breaches
    Turning the Table on Hackers and Breaches Jason Hart, CTO of Data Protection at Gemalto Recorded: Jul 11 2017 45 mins
    Data breaches in 2016 got even more personal with big hacks of adult entertainment sites and social media databases. Hackers mined these for gold, in other words, valuable data to create social engineering attacks, ransom operations and identity theft. According to Gemalto’s Breach Level Index, the number of stolen, compromised or lost records increase by 86% in 2016, while the number of breaches decreased by 4%. Hackers are going after more data than ever before, and they are finding it in large databases that are left relatively insecure.

    Whether consciously or not, hackers have grasped the idea of situational awareness. They have figured out how to exploit these golden opportunities by keeping a pulse on what is going on. It seems too simple to be true, but it goes back to the age-old principle of information is power. Getting the information comes from being aware of one’s surroundings. To become situationally aware, companies need to change their mindset- building a walled garden isn’t an option anymore. During the webinar, we will look at the major data breach trends and findings from 2016 and discuss how this information can help develop your situational awareness. Join us as we cover topics like:

    -What we can learn from Jason Bourne about knowing one’s surroundings
    -What we can learn from hackers to better protect valuable data
    -What we as security professionals can do by going back to the basics of accountability, integrity, auditability, availability and confidentiality
    -How to change our mindset in a new era of a hacker driven gold rush
  • Getting Ready for Australia’s Privacy Act Amendment (Notifiable Data Breaches)
    Getting Ready for Australia’s Privacy Act Amendment (Notifiable Data Breaches) Helaine Leggat, an legal expert in data protection regulations and Graeme Pyper, Regional Director at Gemalto Recorded: Jun 29 2017 58 mins
    The Gemalto’s Breach Level Index reported 1.4 billion data records compromised worldwide in 2016, up 86% from 2015. Closer to home, there were 44 & 16 voluntarily reported breaches in Australia and New Zealand respectively. With the new Privacy Amendment (Notifiable Data Breaches) Act 2017 in Australia, these numbers are expected to increase dramatically as organisations are required to declare any “eligible data breaches”.

    Navigating these regulations such as the Australian Privacy Act and European General Data Protection Regulation (GDPR) and the impact they will have can be daunting. Organisations must start planning ahead to mitigate the potential risks of being non-compliant. The implications of a data breach can go beyond compliance. In 2014, the Target breach had a massive impact on the company’s brand reputation, while last year’s announcement of the Yahoo! data breach cost the company nearly $1.7 billion in stock market value.

    During this webinar, Helaine Leggat, an legal expert in data protection regulations will discuss the Australian Privacy Act Amendment in detail, what it means for businesses in Australia and internationally. Graeme Pyper, Regional Director at Gemalto will provide recommendations to help prepare for the 2018 deadline. We will share industry best practices and methodologies companies can evaluate to simplify a government audit process. Join our experts to ask questions and learn more about:

    •The local and global government data privacy regulations (Australia and Europe)
    •Gauging the true cost of a data breach and how to reduce the scope of risk
    •Understanding privacy by design throughout business
    •Strategies for simplifying operations for regulation and internal audits
    •Determining current industry compliance, which may be applicable to the APA and GDPR
  • Get to Know a CMO: A Conversation With IBM’s Maria Winans
    Get to Know a CMO: A Conversation With IBM’s Maria Winans Liz Miller, SVP of Marketing, CMO Council, Maria Winans, CMO, IBM Watson Customer Engagement Recorded: Jun 28 2017 56 mins
    Data, data everywhere…but where is the insight to drink? This could be the new battle cry for today’s CMO. Regardless of industry or region—whether it’s a B2B or B2C company—all CMOs are facing the evolution of data and its twin: digital. From what digital transformation means to an organization to the challenges we each face as our customer demands even higher levels of personalization, CMOs today are talking about where and how digital and data converge and what that collision means for the bottom line.

    Join Liz Miller, Senior Vice President of Marketing for the CMO Council, as she gets to know Maria Winans, CMO of IBM Watson Customer Engagement. The discussion will span from insights into how Winans is facing the digital revolution to the trends she believes will shape marketing and engagement in the months and years ahead. The one-hour, interactive conversation will also take questions from the live audience, giving participants a unique opportunity to pick the brain of a true peer.

    A graduate of University of North Carolina at Chapel Hill, Winans has spent more than two decades at IBM and has been at the forefront of both data and digital’s evolution. A true global business leader, Winans has served in leadership roles at IBM across Business Analytics, Collaboration Solutions, Mobile, Industry Solutions and PC Company, as well as serving as a Marketing Strategist for IBM Latin America.
  • How to Tell a Compelling Story About your Cross-Device Audience
    How to Tell a Compelling Story About your Cross-Device Audience Antti Riikonen, Product Lead, Mary Shirley, Product Marketing Consultant Recorded: Jun 22 2017 33 mins
    Consumer media consumption has changed dramatically. The average consumer owns and uses as many as five devices, making multitasking the “new normal.” That’s why most publishers say that traditional, siloed audience measurement no longer meets their needs.

    In this webinar, we will unveil our newest product designed to help you position your brand and properties and build a more compelling narrative about your cross-device audience for advertisers. You’ll learn:

    - The major challenges of audience measurement and how advancements in research methodology can help you overcome them.
    - How to use a "day-in the-life" visualization to illustrate who your audience is and where they spend time down to the minute and hour.
    - The key cross-device metrics that explain the exact reach of your audience and how they’re engaging with you across all of your brands and channels.
    - How to use insights and unique metrics like stickiness or time spent to demonstrate how your audience differs from your competitors.
  • Clearing the Fog Around IoT Analytics
    Clearing the Fog Around IoT Analytics Jason Stamper, Data Platforms and Analytics Analyst, 451 Research Recorded: Jun 22 2017 38 mins
    In this webinar, Jason Stamper, analyst for Data Platforms and Analytics at 451 Research, will look at some of the latest trends that are being seen in IoT and specifically analytics at the edge of the network — in other words close to where the data is generated.

    He will also identify a number of data platform and analytics themes that are becoming more critical in the IoT era: security and data governance; infrastructure including edge analytics and server less computing; data processing; data integration and messaging.
  • Quantum Threat Conundrum: How to Create a Quantum-Safe Security Strategy Today
    Quantum Threat Conundrum: How to Create a Quantum-Safe Security Strategy Today Stan Mesceda from Gemalto -Bruno Huttner & Gilles Trachsel from ID Quantique Recorded: Jun 19 2017 61 mins
    With the advent of massively powerful quantum computers, much of today's encryption will be vulnerable. Preparing for the inevitability of quantum should be an integral part of current risk management strategy. Gemalto is teaming up with ID Quantique, a leader in quantum security, to help security professionals understand quantum-safe cryptography and the impact it will have on enterprise security. Find out how you can create a quantum-safe environment for voice, video, virtualization and mass data today, securing these assets from even the most advanced cybercriminals and their super-computers.

    Join Gemalto and ID Quantique for a joint webinar to learn more about:
    •What is quantum computing and how it affects security
    •Quantum cryptography in action
    •Examples of quantum cryptography in the enterprise and government space
    •Quantum-safe solutions at a glance
    •Future developments of quantum cryptography
  • Transitioning IoT Infrastructure: From Networks of People to Networks of Things
    Transitioning IoT Infrastructure: From Networks of People to Networks of Things Christian Renaud, Research Director, Internet of Things, 451 Research Recorded: Jun 15 2017 33 mins
    Networks are changing. With the vast expansion of IoT, we're experiencing the transition of enterprise and operator infrastructure from networks of people to networks of people, places and things.

    Join Christian Renaud, Research Director, IoT at 451 Research, as he looks at the impacts of the growing number of instrumented environments and objects on enterprise and carrier networks, capacities, signaling protocols, and emerging opportunities for value creation beyond simple connectivity.

    This webinar will cover:
    - Possible bottlenecks and roadblocks on the path to the Internet of Things
    - What leading organizations are doing today to prepare for the coming influx of new types of devices
  • The Future of Agile Network Architectures & IoT Connectivity
    The Future of Agile Network Architectures & IoT Connectivity Ahmed Banafa, Ryan Allphin, and Brenda Boehm Recorded: Jun 15 2017 59 mins
    The Internet of Things is upon us. Vast amounts of big data are quickly approaching and network traffic, latency and bandwidth are at higher demands than ever. Storing, transmitting, and analyzing this data from IoT devices will require a secure and agile network architecture. Network failover and network security will be of the utmost importance.

    How will these changes in demand and technologies have an impact on new standards and protocols? Will network communications between devices and the cloud be safe? Tune into this dynamic panel discussion with leading IoT and network experts for the state of IoT networks.

    Panelists:
    Ahmed Banafa, SJSU Faculty Member and LinkedIn IoT Influencer
    Ryan Allphin, CTO, Cradlepoint
    Brenda Boehm, Chief Strategy Officer & Board Advisor, IoT Smart Solutions, TIA

    No BICSI CEC
  • Building Relevancy into Every Email Campaign
    Building Relevancy into Every Email Campaign Shefa Weinstein, VP Product, PowerInbox Recorded: Jun 14 2017 45 mins
    In this webinar we are going to cover 7 easy and fast ways to Kick Your B2B campaigns up a notch by building relevancy into every email campaign. Users are now expecting each email to be handcrafted to their wants and needs. And you need to convince them to read and click, by giving them a reason. In addition, content can now be generated on time of open, keeping it the most relevant it can be.

    Over the course of this session, we will show you ways to help target your audience by GeoLocation or device, automate content so you get more but work less, collect data and build a better list, highlight events with countdown timers and add to calendar action buttons, adding exciting video and including social feeds - providing you with a new toolbox of ideas to make all of your email campaigns relevant without costing you more time.

    Read more about this topic on the BrightTALK blog: https://business.brighttalk.com/blog/live-email-personalization-secret-weapon-abm-strategy/
  • Is your mobile app too slow? Five best tips for mobile immediacy
    Is your mobile app too slow? Five best tips for mobile immediacy Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Jun 8 2017 61 mins
    Sure, you have a beautiful app, but if your load times are too slow and your file sizes are too large, you're leaving money on the table. The mandate is clear: Your mobile game needs to start up in five seconds, or you’ll start to churn players.

    It’s a tough balancing act between delivering rich content and letting players enjoy the game without a painful loading screen. And in some countries, speed and minimalism are a must, not a nice-to-have, if you're going to succeed.

    We're going to take a deep dive in the best practice for reducing load times across both the mobile web and apps. We'll look at screen load micro-data and how slow load times are killing publishers in the mobile arena.

    In this webinar, you'll:

    * Identify the best practices for optimizing load times for games with rich content
    * Find out the risks are if you fail to optimize load times, including the dangers associated with global reach
    * Discover what to do first, and which technologies can help you get there quicker


    Speakers:
    * David Holtkamp, CEO, Crimson Moon
    * Jonathan Meson, CEO, VisualBlasters
    * Martín Domínguez, CIO at Etermax
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    Sponsored by Akamai
  • Bigger, better, faster subscription commerce growth
    Bigger, better, faster subscription commerce growth Emma Clark, Senior Product Manager, Recurly Recorded: May 24 2017 60 mins
    Better, stronger, faster subscription commerce growth

    The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition.

    That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips.

    Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics.

    In this webinar, you'll:

    * Identify the most effective subscription plans and promotions
    * Compare your trial program performance against industry benchmarks
    * Use best practices to create a frictionless subscription experience
    * Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more.

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    * Emma Clark, Sr Product Manager, Recurly

    Sponsored by Recurly
  • Cross-Device and Mobile Consumers: Who Are They and Where Do They Spend Time?
    Cross-Device and Mobile Consumers: Who Are They and Where Do They Spend Time? Connie Hwong, Global Content Marketing Director, Gautam Moktan, Data Analyst Recorded: May 24 2017 31 mins
    Attention brands, publishers, and advertisers: Wondering how and when to capture consumer attention? Attend this webinar to get a review of our latest data and insights about the U.S. cross-device and mobile consumer. 

    We'll cover: 
    - How are consumers using various devices over the course of a week, and which demographic segments are the most cross-device? 
    - Which social and content apps rank high and for whom? 
    - A focused look at three types of consumers who play games, shop, and listen to music
  • Using Advanced Digital Advertising Strategies to Power Business Growth in the Ph
    Using Advanced Digital Advertising Strategies to Power Business Growth in the Ph inMarket’s Cameron V. Peebles and The Integer Group’s M.K. Woltz Recorded: May 18 2017 45 mins
    Online-to-offline leaders inMarket and Integer Group are teaming up to discuss effective brand strategies for digital-to-physical conversions, from advanced audience segmentation to predictive algorithms, machine learning, retargeting and attribution. Watch this session to understand how digital advertising can drive customers and move inventory.
  • Real World Deployments of the oneM2M Standard
    Real World Deployments of the oneM2M Standard Ken Figueredo, Sookhyun Jeon, JaeSeung Song, David Wollman Recorded: May 10 2017 79 mins
    As a partner in the oneM2M global IoT standards development Partnership, TIA supports its deployment around the world. oneM2M is designed as an architecture and standards platform for IoT deployments in many industry sectors including Smart Cities, Industrial Automation, Home Automation and eHealth and Telemedicine, among others.

    Now in its second published release, it is being deployed in a number of projects.

    Now in its second published release, it is being tested for resilience as an IoT standard in a number of projects. This webcast will focus on:

    • 3 projects such as Korean Smart Cities(Busan, Ilsan) and Wise-IoT which is the Joint European-Korean project.
    • In England, U.K.’s oneTRANSPORT intelligent system trial which serves four U.K. counties. This trial involves England’s highways transportation agency and two private sector sensor-network owners over a single, interoperable IoT platform powered by the oneM2M™ standard.
    • Overview of oneM2M certification(including background of the need for oneM2M certification program).
    • Introduction of Certified Product (Target service and use cases are included per each company).
    • An update from the National Institute for Science and Technology (NIST) on its IoT-enabled Smart City Framework and oneM2M smart city collaboration.

    Speakers:
    -- Ken Figueredo, IoT Strategy Industry Advisor, InterDigital
    -- Sookhyun Jeon, Senior Engineer, Telecommunications Technology Association (TTA)
    -- JaeSeung Song, Associate Professor, Sejong University and Korea Electronics Technology Institite (KETI)
    -- David Wollman, Deputy Director, Smart Grid and Cyber-Physical Systems Program Office NIST

    To speak to TIA about oneM2M for further information, contact: Victoria Mitchell, Director, Global Standards Programs, at vmitchell@tiaonline.org.

    To learn more about oneM2M, visit: http://www.onem2m.org/
    To learn more about oneM2M certification by TTA, visit: http://www.onem2mcert.com/main/main.php

    No BICSI Credit
  • Mobile commerce + AI: Not just a nice-to-have
    Mobile commerce + AI: Not just a nice-to-have Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: May 9 2017 61 mins
    AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet.

    Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service.

    In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support.

    Don't miss out!

    In this webinar you'll:
    * Dive into the current AI landscape, from free tools to enterprise-class options
    * Learn how conversational UI and AI will transform your mobile commerce
    * Understand which new platforms are right for your own commerce strategy
    * Get the key points to convince your CEO and CFO to put these master class tools in your hands

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Jonathan Jarvis, CEO, Token
    * Wendy Schuchart, Moderator, VentureBeat
  • Beyond 2FA: The Smart Way to Manage Cloud Access
    Beyond 2FA: The Smart Way to Manage Cloud Access Mor Ahuvia, Authentication Product Marketing at Gemalto Recorded: May 9 2017 44 mins
    Cloud apps are being pulled into the enterprise hand-over-fist, with 93% of organizations using cloud-based IT services. But the efficiencies and convenience offered by cloud apps come at a price. While organizations have long been applying two-factor authentication to their network, VPN and email portals, they have failed to extend that same level of security to cloud-based applications, such as Office 365, AWS and Salesforce.

    But the need for stronger cloud access security is only part of the story. Businesses looking to scale and increase their cloud adoption find there are other issues to contend with. Visibility into cloud access events and regulatory compliance become challenging to maintain. Helpdesk staff are burdened with password resets, and the most important link in the chain—users—are plagued with password fatigue.

    This webinar explains:
    •Challenges to greater cloud adoption in the fintech space
    •How strong authentication complements access management
    •Why cloud access management is critical to an organization’s cloud adoption strategy
  • High Scale, High Stakes: Adjusting Focus and Investment at the Network Gateway
    High Scale, High Stakes: Adjusting Focus and Investment at the Network Gateway Dan Cummins, Senior Analyst with 451 Research and Tim Chiu, Senior Director of Product Marketing with Symantec Aug 2 2017 6:00 pm UTC 60 mins
    As cloud continues to erase the network perimeter, it’s more important than ever to align IT infrastructure to track more closely to the businesses it serves.

    As a result, gateway technology choices and investments need to fit the cloud model and fit in terms of security use case, value, and real-world business requirements.

    Join Dan Cummins, analyst with 451 Research and Tim Chiu, Senior Director of Product Marketing at Symantec, for an informative webinar on August 2 to hear a discussion of network security today.

    Agenda:

    - Discussion on the increased dependence on HTTP and HTTPS

    - The limitations of Firewalls in the web and cloud world

    The increasing critical need for web gateways, both on premise and in the cloud, for achieving:

    - Access governance for users and devices

    - Verifiable protection against advanced attack methods

    - Agile risk management and measurable return on investment.

    Important opportunities are at hand right now to integrate network and cloud-based approaches to achieve coordinated and robust anti-malware, privacy, policy and connectivity capabilities, while continuing on a path to flexible, software-defined infrastructure.

    Register Today
  • BrandZ™ Top 100 Markenranking 2017
    BrandZ™ Top 100 Markenranking 2017 Thomas Deneke, Client Director, Kantar Millward Brown Aug 10 2017 9:00 am UTC 60 mins
    Bereits zum 12. Mal wurde dieses Jahr Kantar Millward Browns internationale Markenwertstudie BrandZ veröffentlicht. Auf der Basis von Finanzkennzahlen und der Befragung von mehr als drei Millionen Konsumenten bestimmen wir die wertvollsten Marken weltweit.

    Google ist auch 2017 die wertvollste Marke der Welt. Mit einer Steigerung des Markenwertes von 7% im Vergleich zum Vorjahr auf nun 245,6 Mrd. USD verteidigt das Internetunternehmen den Spitzenplatz in der jährlich veröffentlichten Markenwertstudie BrandZTM. Auch Apple und Microsoft verzeichnen mit +3% (234,7 Mrd. USD) und +18% (143,2 Mrd. USD) ein Wachstum ihrer Markenwerte und bleiben damit weiterhin auf den Plätzen zwei und drei.

    In diesem Webinar werden wir Ihnen weitere Schlüsselergebnisse der BrandZ Studie mit einem Fokus auf die europäischen und deutschen Marken vorstellen und aufzeigen, was wertvolle Marken von weniger wertvollen Marken unterscheidet.
  • B2B video marketing: Turn your CRO into your BFF
    B2B video marketing: Turn your CRO into your BFF Michael Ballard,Sr Manager Digital Marketing, Lenovo Aug 17 2017 5:00 pm UTC 60 mins
    You better get good at conversational video marketing, fast—or you're going to be obsolete.

    Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.

    Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.

    Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.

    By watching this webinar, you'll:
    * Optimize your audience takeaways for video content
    * Get tips from the savviest sales and marketing people on their video content strategy
    * Focus your energy on the right distribution channels for your adverts
    * Personalize video content to lock in the close

    Speakers:
    * Michael Ballard,Sr Manager Digital Marketing, Lenovo
    * Todd Hartley, CEO, Wirebuzz
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    This VB Live event sponsored by Vidyard
  • The Art of Enhancing the Customer Experience using Personalisation
    The Art of Enhancing the Customer Experience using Personalisation Kath Pay, CEO of Holistic Email Marketing Aug 22 2017 10:00 am UTC 45 mins
    Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.

    This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!
  • Challenges in Building Connected Communities
    Challenges in Building Connected Communities Kate Garman, Limor Schafman Aug 23 2017 3:00 pm UTC 75 mins
    Creating a seamless connected environment that supports smart community citizen services, streamlines operations, supports economic development is already a challenge for community officials. There are many different needs and directions to begin the conversion to an “intelligent” environment. Communities are also planning and building not just for current needs, but also for future connectivity infrastructure that will be used by autonomous vehicles, smart buildings, connected homes, AR/VR, eRetail, eHealthcare, smartgrid and more. This webcast will discuss how cities and their partner communications suppliers are working together to build connectivity infrastructure for today and tomorrow.
  • Getting your email marketing team GDPR compliant
    Getting your email marketing team GDPR compliant Steve Henderson, Compliance Officer, Communicator Corp Aug 24 2017 10:00 am UTC 45 mins
    Join us on this webinar and learn:
    - What are the new challenges with gaining consent for new and existing data.
    - How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy)
    - How to run your own GDPR audit

    About Steve Henderson:

    With over a decade’s experience, Steve is a data protection and email deliverability specialist and is an expert on the impact of the GDPR to the email marketing industry. Steve has worked with the DMA since 2012 and was elected to the DMA Email Council in 2015.
    Steve belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe), the CIPT (Certified Institute of Privacy Technologists) and was recently awarded the IAPP Fellow of Information Privacy.
  • Mobile advertising: Stop fraud and step up clicks
    Mobile advertising: Stop fraud and step up clicks VentureBeat Aug 24 2017 5:00 pm UTC 60 mins
    It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud.

    Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud.

    In this webinar you'll:
    * Learn what works and what doesn't in 2017's mobile advertising arena
    * Mitigate the mobile advertising fraud risk in your own applications
    * Create the most engaging mobile advertisements for savvy app patrons
    * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising

    Speakers:
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced?

    Want to be a speaker on a VB Live event? Pitch your story at Webinars at VentureBeat Dot Com.
  • Virtualization Changes to Service Performance and Business Models
    Virtualization Changes to Service Performance and Business Models Moderated by Limor Schafman, TIA Sep 6 2017 3:00 pm UTC 60 mins
    The push to virtualize communication networks, control centers, and data centers offers both great opportunity for management, speed to market, scale and business, and also brings many challenges. What are the new business models that software enables? What are the customer expectations for new service deliverables? How can service providers, data centers and others guarantee quality of service? What tests are being conducted and what industry practices are being established? This webcast will review how companies are meeting the challenge of operating with new processes and with new requirements.
  • IoT and Smart Buildings: The New Construct
    IoT and Smart Buildings: The New Construct Moderated by Limor Schafman, TIA Sep 20 2017 3:00 pm UTC 60 mins
    Real estate developers, owners and tenants are rethinking the office building experience. Not only are buildings becoming increasingly efficient in in-door energy management and operations, they are also beginning to interact with the people who work within the walls, and with the out of doors environment. This type of sentient building design is making use of increased connectivity to and in buildings, as well as the use of sensors and IoT applications. This webcast will discuss communications and connectivity infrastructure that is being deployed in and to current real estate developments; what buiding owners, operators and tenants expect; the impact smart community development is having on smart buildings; and sample smart building IoT applications.
  • Virtualizing Media Broadcast: TV Transformed
    Virtualizing Media Broadcast: TV Transformed Steve Smith, Limor Schafman Sep 27 2017 3:00 pm UTC 75 mins
    Broadcast media is undergoing wholesale change due to demands from consumers, competitors, and creative opportunity for new types of content. Virtualization at multiple points of the distribution and delivery network is recognized as the only way to meet these demands. This webcast will review in detail the technologies involved in the virtualization of broadcast media, from network, to master control centers, to edge device delivery.

    Speakers:
    Steve Smith, CTO, Cloud, Imagine Communications
    Stephen Smith is the CTO, Cloud, for Imagine Communications, where he leads the transformation of solutions to support media and entertainment markets in a future defined by IP, software, virtualization and cloud. Previously, Smith was the Executive Director of Media Systems at Starz Entertainment in Colorado, where he was responsible for the technology, implementation and operation of their Media Asset Management and Content Processing platforms. With 20+ years in the industry, Stephen has extensive experience in architecting, deploying, owning and operating complex media processing, origination and distributions systems.

    Host: Limor Schafman, Content Development Director, TIA
  • Virtual Umbrella: Why We Chose Virtual Reality
    Virtual Umbrella: Why We Chose Virtual Reality Samantha Kingston, Founder, Virtual Umbrella Sep 28 2017 1:00 pm UTC 45 mins
    Samantha Kingston will explore why she bet her career on virtual reality and what it’s really like running a marketing company solely for VR, looking at trends and what challenges are ahead for 2018.

    Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Umbrella has worked on a number of notable projects including creating a virtual reality cinema in Cannes, curating and running a technology hub as part of the Edinburgh Fringe Festival and providing immersive experiences along the BBC and Imperial War Museum.

    Speaker bio:

    Samantha Kingston is the award-winning client director at Virtual Umbrella. Virtual Umbrella is a marketing and PR agency specialising in virtual reality. Samantha fell into the VR industry by accident but has spent her time in the industry building up her own company and working with the VR industry in the UK, Europe, and US. Samantha is an advocate for Women in tech and VR and she is often found moderating panels on equality in the workplace. In 2016 she won the regional and national ‘New Business’ award at Venus Awards, highlighted as one of MCV 30 under 30 and one of the rising stars of BIMA100 2016.
  • Smart Communities and Autonomous Vehicles
    Smart Communities and Autonomous Vehicles Moderated by Limor Schafman, TIA Nov 1 2017 3:00 pm UTC 60 mins
    Smart communities and corporations developing products and services for that environment understand that it requires a holistic view of what a “living” experience will be in a fully 5G-connected environment. Level 5 automotive autonomy will require a combination of wireless networks with V2V and V2I connectivity. This webcast will review the work automotive OEMs, cities and universities are doing to build infrastructure and transportation vehicles that will move from human driven, through connected to fully autonomous capabilities.
  • Edge Computing & Micro Data Centers
    Edge Computing & Micro Data Centers Moderated by Limor Schafman, TIA Nov 8 2017 4:00 pm UTC 60 mins
    The high speeds expected from future 5G networks and the demands of dense data over those networks is leading to communications network densification. Data centers, a key component of high speed delivery, are redefining their role, becoming a part of the fog and moving increasingly to the edge. This webcast will cover the role micro data centers will play in community network communications infrastructure; their configuration and structure; use of artificial intelligence and virtualization; control systems and operations; and workforce needs.