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  • Quantum Threat Conundrum: How to Create a Quantum-Safe Security Strategy Today
    Quantum Threat Conundrum: How to Create a Quantum-Safe Security Strategy Today Stan Mesceda from Gemalto -Bruno Huttner & Gilles Trachsel from ID Quantique Recorded: Jun 19 2017 61 mins
    With the advent of massively powerful quantum computers, much of today's encryption will be vulnerable. Preparing for the inevitability of quantum should be an integral part of current risk management strategy. Gemalto is teaming up with ID Quantique, a leader in quantum security, to help security professionals understand quantum-safe cryptography and the impact it will have on enterprise security. Find out how you can create a quantum-safe environment for voice, video, virtualization and mass data today, securing these assets from even the most advanced cybercriminals and their super-computers.

    Join Gemalto and ID Quantique for a joint webinar to learn more about:
    •What is quantum computing and how it affects security
    •Quantum cryptography in action
    •Examples of quantum cryptography in the enterprise and government space
    •Quantum-safe solutions at a glance
    •Future developments of quantum cryptography
  • Transitioning IoT Infrastructure: From Networks of People to Networks of Things
    Transitioning IoT Infrastructure: From Networks of People to Networks of Things Christian Renaud, Research Director, Internet of Things, 451 Research Recorded: Jun 15 2017 33 mins
    Networks are changing. With the vast expansion of IoT, we're experiencing the transition of enterprise and operator infrastructure from networks of people to networks of people, places and things.

    Join Christian Renaud, Research Director, IoT at 451 Research, as he looks at the impacts of the growing number of instrumented environments and objects on enterprise and carrier networks, capacities, signaling protocols, and emerging opportunities for value creation beyond simple connectivity.

    This webinar will cover:
    - Possible bottlenecks and roadblocks on the path to the Internet of Things
    - What leading organizations are doing today to prepare for the coming influx of new types of devices
  • The Future of Agile Network Architectures & IoT Connectivity
    The Future of Agile Network Architectures & IoT Connectivity Ahmed Banafa, Ryan Allphin, and Brenda Boehm Recorded: Jun 15 2017 59 mins
    The Internet of Things is upon us. Vast amounts of big data are quickly approaching and network traffic, latency and bandwidth are at higher demands than ever. Storing, transmitting, and analyzing this data from IoT devices will require a secure and agile network architecture. Network failover and network security will be of the utmost importance.

    How will these changes in demand and technologies have an impact on new standards and protocols? Will network communications between devices and the cloud be safe? Tune into this dynamic panel discussion with leading IoT and network experts for the state of IoT networks.

    Panelists:
    Ahmed Banafa, SJSU Faculty Member and LinkedIn IoT Influencer
    Ryan Allphin, CTO, Cradlepoint
    Brenda Boehm, Chief Strategy Officer & Board Advisor, IoT Smart Solutions, TIA

    No BICSI CEC
  • Building Relevancy into Every Email Campaign
    Building Relevancy into Every Email Campaign Shefa Weinstein, VP Product, PowerInbox Recorded: Jun 14 2017 45 mins
    In this webinar we are going to cover 7 easy and fast ways to Kick Your B2B campaigns up a notch by building relevancy into every email campaign. Users are now expecting each email to be handcrafted to their wants and needs. And you need to convince them to read and click, by giving them a reason. In addition, content can now be generated on time of open, keeping it the most relevant it can be.

    Over the course of this session, we will show you ways to help target your audience by GeoLocation or device, automate content so you get more but work less, collect data and build a better list, highlight events with countdown timers and add to calendar action buttons, adding exciting video and including social feeds - providing you with a new toolbox of ideas to make all of your email campaigns relevant without costing you more time.

    Read more about this topic on the BrightTALK blog: https://business.brighttalk.com/blog/live-email-personalization-secret-weapon-abm-strategy/
  • Is your mobile app too slow? Five best tips for mobile immediacy
    Is your mobile app too slow? Five best tips for mobile immediacy Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Jun 8 2017 61 mins
    Sure, you have a beautiful app, but if your load times are too slow and your file sizes are too large, you're leaving money on the table. The mandate is clear: Your mobile game needs to start up in five seconds, or you’ll start to churn players.

    It’s a tough balancing act between delivering rich content and letting players enjoy the game without a painful loading screen. And in some countries, speed and minimalism are a must, not a nice-to-have, if you're going to succeed.

    We're going to take a deep dive in the best practice for reducing load times across both the mobile web and apps. We'll look at screen load micro-data and how slow load times are killing publishers in the mobile arena.

    In this webinar, you'll:

    * Identify the best practices for optimizing load times for games with rich content
    * Find out the risks are if you fail to optimize load times, including the dangers associated with global reach
    * Discover what to do first, and which technologies can help you get there quicker


    Speakers:
    * David Holtkamp, CEO, Crimson Moon
    * Jonathan Meson, CEO, VisualBlasters
    * Martín Domínguez, CIO at Etermax
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    Sponsored by Akamai
  • Bigger, better, faster subscription commerce growth
    Bigger, better, faster subscription commerce growth Emma Clark, Senior Product Manager, Recurly Recorded: May 24 2017 60 mins
    Better, stronger, faster subscription commerce growth

    The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition.

    That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips.

    Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics.

    In this webinar, you'll:

    * Identify the most effective subscription plans and promotions
    * Compare your trial program performance against industry benchmarks
    * Use best practices to create a frictionless subscription experience
    * Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more.

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    * Emma Clark, Sr Product Manager, Recurly

    Sponsored by Recurly
  • Cross-Device and Mobile Consumers: Who Are They and Where Do They Spend Time?
    Cross-Device and Mobile Consumers: Who Are They and Where Do They Spend Time? Connie Hwong, Global Content Marketing Director, Gautam Moktan, Data Analyst Recorded: May 24 2017 31 mins
    Attention brands, publishers, and advertisers: Wondering how and when to capture consumer attention? Attend this webinar to get a review of our latest data and insights about the U.S. cross-device and mobile consumer. 

    We'll cover: 
    - How are consumers using various devices over the course of a week, and which demographic segments are the most cross-device? 
    - Which social and content apps rank high and for whom? 
    - A focused look at three types of consumers who play games, shop, and listen to music
  • Using Advanced Digital Advertising Strategies to Power Business Growth in the Ph
    Using Advanced Digital Advertising Strategies to Power Business Growth in the Ph inMarket’s Cameron V. Peebles and The Integer Group’s M.K. Woltz Recorded: May 18 2017 45 mins
    Online-to-offline leaders inMarket and Integer Group are teaming up to discuss effective brand strategies for digital-to-physical conversions, from advanced audience segmentation to predictive algorithms, machine learning, retargeting and attribution. Watch this session to understand how digital advertising can drive customers and move inventory.
  • Real World Deployments of the oneM2M Standard
    Real World Deployments of the oneM2M Standard Ken Figueredo, Sookhyun Jeon, JaeSeung Song, David Wollman Recorded: May 10 2017 79 mins
    As a partner in the oneM2M global IoT standards development Partnership, TIA supports its deployment around the world. oneM2M is designed as an architecture and standards platform for IoT deployments in many industry sectors including Smart Cities, Industrial Automation, Home Automation and eHealth and Telemedicine, among others.

    Now in its second published release, it is being deployed in a number of projects.

    Now in its second published release, it is being tested for resilience as an IoT standard in a number of projects. This webcast will focus on:

    • 3 projects such as Korean Smart Cities(Busan, Ilsan) and Wise-IoT which is the Joint European-Korean project.
    • In England, U.K.’s oneTRANSPORT intelligent system trial which serves four U.K. counties. This trial involves England’s highways transportation agency and two private sector sensor-network owners over a single, interoperable IoT platform powered by the oneM2M™ standard.
    • Overview of oneM2M certification(including background of the need for oneM2M certification program).
    • Introduction of Certified Product (Target service and use cases are included per each company).
    • An update from the National Institute for Science and Technology (NIST) on its IoT-enabled Smart City Framework and oneM2M smart city collaboration.

    Speakers:
    -- Ken Figueredo, IoT Strategy Industry Advisor, InterDigital
    -- Sookhyun Jeon, Senior Engineer, Telecommunications Technology Association (TTA)
    -- JaeSeung Song, Associate Professor, Sejong University and Korea Electronics Technology Institite (KETI)
    -- David Wollman, Deputy Director, Smart Grid and Cyber-Physical Systems Program Office NIST

    To speak to TIA about oneM2M for further information, contact: Victoria Mitchell, Director, Global Standards Programs, at vmitchell@tiaonline.org.

    To learn more about oneM2M, visit: http://www.onem2m.org/
    To learn more about oneM2M certification by TTA, visit: http://www.onem2mcert.com/main/main.php

    No BICSI Credit
  • Mobile commerce + AI: Not just a nice-to-have
    Mobile commerce + AI: Not just a nice-to-have Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: May 9 2017 61 mins
    AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet.

    Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service.

    In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support.

    Don't miss out!

    In this webinar you'll:
    * Dive into the current AI landscape, from free tools to enterprise-class options
    * Learn how conversational UI and AI will transform your mobile commerce
    * Understand which new platforms are right for your own commerce strategy
    * Get the key points to convince your CEO and CFO to put these master class tools in your hands

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Jonathan Jarvis, CEO, Token
    * Wendy Schuchart, Moderator, VentureBeat
  • Beyond 2FA: The Smart Way to Manage Cloud Access
    Beyond 2FA: The Smart Way to Manage Cloud Access Mor Ahuvia, Authentication Product Marketing at Gemalto Recorded: May 9 2017 44 mins
    Cloud apps are being pulled into the enterprise hand-over-fist, with 93% of organizations using cloud-based IT services. But the efficiencies and convenience offered by cloud apps come at a price. While organizations have long been applying two-factor authentication to their network, VPN and email portals, they have failed to extend that same level of security to cloud-based applications, such as Office 365, AWS and Salesforce.

    But the need for stronger cloud access security is only part of the story. Businesses looking to scale and increase their cloud adoption find there are other issues to contend with. Visibility into cloud access events and regulatory compliance become challenging to maintain. Helpdesk staff are burdened with password resets, and the most important link in the chain—users—are plagued with password fatigue.

    This webinar explains:
    •Challenges to greater cloud adoption in the fintech space
    •How strong authentication complements access management
    •Why cloud access management is critical to an organization’s cloud adoption strategy
  • Finding Talent in the Rapidly Changing Landscape of Virtual Reality
    Finding Talent in the Rapidly Changing Landscape of Virtual Reality Joe Radak, Course Developer at Udacity & Co-Founder of Eerie Bear Games Recorded: Apr 27 2017 22 mins
    In today's rapidly changing landscape of Virtual Reality, it can be difficult to stay on top of the plethora of technologies and use-cases for this emerging market. Joseph Radak, Course Developer at Udacity and Co-Founder of Eerie Bear Games, will share his insights on how to stay relevant in the world of VR and keep up with consumer demand - not just in gaming, but in other industries like mobile, technology, media, healthcare and more. Joseph will share trends on VR consumption, up-skilling your existing workforce for VR, and finding the right talent that will help your company excel in the rapidly changing landscape of VR.
  • The Connected Marketer | What It Is and Why You Must Become One
    The Connected Marketer | What It Is and Why You Must Become One Michael Becker Co-founder, mCordis, Inc. & The Connected Marketer & Alison Murdock, SVP Marketing, Verto Analytics Recorded: Apr 27 2017 30 mins
    Status Quo Marketers hold on to a bygone era of advertising by flooding the market with cross-channel promotions and messaging in the hopes of grabbing an individual’s attention. They struggle to absorb, and maybe, ignore critical facts about how consumer behavior has changed. Connected Marketers, on the other hand, understand that grabbing a person's attention involves a value exchange. These marketers use insights and data to learn when and where to reach the individual and how to meet her needs, on her terms.

    In this live Q&A, we’ll discuss what it means to be a Connected Marketer and why it’s critical to make that shift now. We’ll explore:

    - Attributes of the Connected Individual and the Connected Marketer
    - How marketers use data and insights to engage with consumers
    - Shining examples of companies who embrace connected marketing
    - How to make the shift now
  • Design as Strategy: Thoughts on User Experience and Virtual Reality
    Design as Strategy: Thoughts on User Experience and Virtual Reality David Mullett, VR Thought Leader Recorded: Apr 27 2017 49 mins
    As the digital experience proliferates in everyday life and we begin to migrate into the new virtual reality medium, how do we create the most human and organic digital experience?

    Moving forward, digital devices not only grow smaller and closer to the body, but daily use time explodes. The challenge is using design strategies around user experience to mitigate consumer pain points to allow for seamless immersion in your experience or VR product.

    We will talk about how about how design must be incorporated as a process and strategy in VR builds for success.
  • [Live Panel] How to Put the Human First When Creating for Virtual Reality
    [Live Panel] How to Put the Human First When Creating for Virtual Reality Amandine Flachs, Realities Centre; Tom Evans, Trojan VR; Komal Sable, Tengio & Doug North Cook, Decoder Recorded: Apr 27 2017 60 mins
    Join us April 27th for a panel discussion on how to put the human first while creating for Virtual Reality. Part of the VR/AR BrightTALK Summit, our panelists will exchange on how to take user and audience in consideration during the Virtual Reality creation process.

    As Virtual Reality is getting more and more exposure, it is time to highlight the right practices of designing a Virtual Reality project and see what we can do to put the human first.

    - Do Virtual Reality creators consider the audience they address before/while developing their projects? Why is this crucial? How and when to do so?

    - Are we more careful today to offer more accessible VR experiences than a year ago?

    - How is this evolving? Do studios and creators tend to integrate more the human in the creation process?

    The panel will be led by Amandine Flachs, Events and Communication manager at the Realities Centre. She will be joined by a variety of Virtual Reality leaders, including creators, game developers, agency and B/B professionals.

    --------

    Panelists:

    - Amandine Flachs, Events & Comms Manager, Realities Centre

    - Tom Evans - CEO and co-founder at Trojan VR

    - Komal Sable - COO at Tengio

    - Doug North Cook - Creative director and co-founder at Decoder.
  • Virtual Reality Therapy for Pain and Anxiety during Procedures
    Virtual Reality Therapy for Pain and Anxiety during Procedures Brandon Birckhead is a physician who founded Immergence Technologies, LLC Recorded: Apr 26 2017 33 mins
    Webinar synopsis
    -Summarize the Studies on Non-immersive Virtual Reality Therapy
    -Summarize the Studies on Immersive Virtual Reality Therapy
    -Discuss Current uses of Technology
    -Discuss the Future of the Field
    -Q & A

    Brandon Birckhead is a physician who founded Immergence Technologies, LLC, a company to help dentists use virtual reality in their practice and collaborate with developers to create tailored content. He is also the coordinator of the VRARA Digital Health Committee. Current research focus has been on exploring the immersive effect of different VR applications. He graduated from Mayo Clinic Medical School in 2016.
  • Making Augmented, Mixed & Virtual Reality a Profitable Endeavor
    Making Augmented, Mixed & Virtual Reality a Profitable Endeavor Jay Samit, Disruptor, Author (Disrupt You!), Speaker, Serial Entrepreneur & Professor Recorded: Apr 26 2017 46 mins
    Augmented, mixed, and virtual reality compose a spectrum for next-gen computing that is disrupting or accelerating the business objectives of companies across almost every industry. With an ever growing number of pilots and available solutions, it is imperative that businesses develop a strategy of where to play and how to win, while avoiding technology for technology’s sake, in order to create new value.

    Jiten Dajee is a subject matter expert on digital reality technology spanning the entire value chain of augmented, mixed, and virtual reality. Jiten has been involved with Digital Reality technology since his first joint-venture in healthcare wearables in 2011. He joined Deloitte Consulting Innovation to lead the rapid commercialization of digital reality across industrial and commercial sectors. He brings an end-to-end understanding of how optics, networks, semiconductors, platforms, products, and will interact in the next-gen computing medium. Jiten specializes in market intelligence, technology adoption, solution integration, and strategic growth planning of digital reality in enterprise.
  • VR/AR For Enterprise: Building a Practical Roadmap for Success
    VR/AR For Enterprise: Building a Practical Roadmap for Success Amy Peck, Founder, endeavorVR Recorded: Apr 26 2017 31 mins
    While many companies and institutions understand the need to investigate AR and VR, the path to success is a long one. Often, there are several teams at a single company looking at ways to leverage this technology, for internal processes as well as customer- and consumer-facing solutions.
    This panel will explore ways to effectively bring this vision to fruition:
    • Identifying the right use cases
    • Getting internal buy-in and budget
    • Finding development resources
    • Rolling out new AR/VR processes and products
  • Clearing the Fog Around IoT Analytics
    Clearing the Fog Around IoT Analytics Jason Stamper, Data Platforms and Analytics Analyst, 451 Research Jun 22 2017 3:00 pm UTC 60 mins
    In this webinar, Jason Stamper, analyst for Data Platforms and Analytics at 451 Research, will look at some of the latest trends that are being seen in IoT and specifically analytics at the edge of the network — in other words close to where the data is generated.

    He will also identify a number of data platform and analytics themes that are becoming more critical in the IoT era: security and data governance; infrastructure including edge analytics and server less computing; data processing; data integration and messaging.
  • How to Tell a Compelling Story About your Cross-Device Audience
    How to Tell a Compelling Story About your Cross-Device Audience Antti Riikonen, Product Lead, Mary Shirley, Product Marketing Consultant Jun 22 2017 4:00 pm UTC 60 mins
    Consumer media consumption has changed dramatically. The average consumer owns and uses as many as five devices, making multitasking the “new normal.” That’s why most publishers say that traditional, siloed audience measurement no longer meets their needs.

    In this webinar, we will unveil our newest product designed to help you position your brand and properties and build a more compelling narrative about your cross-device audience for advertisers. You’ll learn:

    - The major challenges of audience measurement and how advancements in research methodology can help you overcome them.
    - How to use a "day-in the-life" visualization to illustrate who your audience is and where they spend time down to the minute and hour.
    - The key cross-device metrics that explain the exact reach of your audience and how they’re engaging with you across all of your brands and channels.
    - How to use insights and unique metrics like stickiness or time spent to demonstrate how your audience differs from your competitors.
  • Get to Know a CMO: A Conversation With IBM’s Maria Winans
    Get to Know a CMO: A Conversation With IBM’s Maria Winans Liz Miller, SVP of Marketing, CMO Council, Maria Winans, CMO, IBM Watson Customer Engagement Jun 28 2017 6:00 pm UTC 75 mins
    Data, data everywhere…but where is the insight to drink? This could be the new battle cry for today’s CMO. Regardless of industry or region—whether it’s a B2B or B2C company—all CMOs are facing the evolution of data and its twin: digital. From what digital transformation means to an organization to the challenges we each face as our customer demands even higher levels of personalization, CMOs today are talking about where and how digital and data converge and what that collision means for the bottom line.

    Join Liz Miller, Senior Vice President of Marketing for the CMO Council, as she gets to know Maria Winans, CMO of IBM Watson Customer Engagement. The discussion will span from insights into how Winans is facing the digital revolution to the trends she believes will shape marketing and engagement in the months and years ahead. The one-hour, interactive conversation will also take questions from the live audience, giving participants a unique opportunity to pick the brain of a true peer.

    A graduate of University of North Carolina at Chapel Hill, Winans has spent more than two decades at IBM and has been at the forefront of both data and digital’s evolution. A true global business leader, Winans has served in leadership roles at IBM across Business Analytics, Collaboration Solutions, Mobile, Industry Solutions and PC Company, as well as serving as a Marketing Strategist for IBM Latin America.
  • Getting Ready for Australia’s Privacy Act Amendment (Notifiable Data Breaches)
    Getting Ready for Australia’s Privacy Act Amendment (Notifiable Data Breaches) Helaine Leggat, an legal expert in data protection regulations and Graeme Pyper, Regional Director at Gemalto Jun 29 2017 12:00 am UTC 60 mins
    The Gemalto’s Breach Level Index reported 1.4 billion data records compromised worldwide in 2016, up 86% from 2015. Closer to home, there were 44 & 16 voluntarily reported breaches in Australia and New Zealand respectively. With the new Privacy Amendment (Notifiable Data Breaches) Act 2017 in Australia, these numbers are expected to increase dramatically as organisations are required to declare any “eligible data breaches”.

    Navigating these regulations such as the Australian Privacy Act and European General Data Protection Regulation (GDPR) and the impact they will have can be daunting. Organisations must start planning ahead to mitigate the potential risks of being non-compliant. The implications of a data breach can go beyond compliance. In 2014, the Target breach had a massive impact on the company’s brand reputation, while last year’s announcement of the Yahoo! data breach cost the company nearly $1.7 billion in stock market value.

    During this webinar, Helaine Leggat, an legal expert in data protection regulations will discuss the Australian Privacy Act Amendment in detail, what it means for businesses in Australia and internationally. Graeme Pyper, Regional Director at Gemalto will provide recommendations to help prepare for the 2018 deadline. We will share industry best practices and methodologies companies can evaluate to simplify a government audit process. Join our experts to ask questions and learn more about:

    •The local and global government data privacy regulations (Australia and Europe)
    •Gauging the true cost of a data breach and how to reduce the scope of risk
    •Understanding privacy by design throughout business
    •Strategies for simplifying operations for regulation and internal audits
    •Determining current industry compliance, which may be applicable to the APA and GDPR
  • Turning the Table on Hackers and Breaches
    Turning the Table on Hackers and Breaches Jason Hart, CTO of Data Protection at Gemalto Jul 11 2017 3:00 pm UTC 60 mins
    Data breaches in 2016 got even more personal with big hacks of adult entertainment sites and social media databases. Hackers mined these for gold, in other words, valuable data to create social engineering attacks, ransom operations and identity theft. According to Gemalto’s Breach Level Index, the number of stolen, compromised or lost records increase by 86% in 2016, while the number of breaches decreased by 4%. Hackers are going after more data than ever before, and they are finding it in large databases that are left relatively insecure.

    Whether consciously or not, hackers have grasped the idea of situational awareness. They have figured out how to exploit these golden opportunities by keeping a pulse on what is going on. It seems too simple to be true, but it goes back to the age-old principle of information is power. Getting the information comes from being aware of one’s surroundings. To become situationally aware, companies need to change their mindset- building a walled garden isn’t an option anymore. During the webinar, we will look at the major data breach trends and findings from 2016 and discuss how this information can help develop your situational awareness. Join us as we cover topics like:

    -What we can learn from Jason Bourne about knowing one’s surroundings
    -What we can learn from hackers to better protect valuable data
    -What we as security professionals can do by going back to the basics of accountability, integrity, auditability, availability and confidentiality
    -How to change our mindset in a new era of a hacker driven gold rush
  • Push notifications that work: 6 tips for building a devoted user base
    Push notifications that work: 6 tips for building a devoted user base Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 13 2017 5:00 pm UTC 60 mins
    A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

    At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

    Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

    You'll:
    * Discover the one trick to never-fail push notifications everywhere, not just apps
    * Drive 2770% higher conversion rates through a specific kind of push notifications
    * Learn how to apply behavioral triggered push notifications in your own marketing strategy
    * Build better timing into your push notifications to increase conversions


    Speakers:
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Wendy Schuchart, Moderator, VentureBeat

    More speakers to be announced soon!
  • ASO or GTFO: App store optimization FTW
    ASO or GTFO: App store optimization FTW Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 20 2017 7:30 pm UTC 60 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!
  • VR content production: How to take advantage of the VR wave
    VR content production: How to take advantage of the VR wave Taylor Freeman, CEO of Upload, Inc. Jul 26 2017 5:00 pm UTC 60 mins
    VR creates infinite storytelling possibilities, but it’s also infinitely difficult to pull off. It’s a completely new medium that requires an entirely new way of creating content, and endless inventiveness, and have you ever seen a 360-degree camera?

    Join our latest interactive VB Live event to hear how companies are reducing travel expenses but improving employee connection, conducting interviews, and giving presentations. Learn about companies like Walmart using VR technology to train employees; how doctors are leveling up their skills; educators are transforming learning; and audience engagement skyrockets when you give them a whole new way to see, touch and interact.

    And discover how consumers are interacting with VR right now, and what the marketplace is expected to look like in the year ahead.

    Register now for real talk on the possibilities of virtual reality, the resources you need, and the rules to break.

    In this webinar you’ll:
    *Hear the results - for the first time - of the latest VR market research
    *Discover the compelling business case for VR
    *Understand why consumer-generated VR content is important to business
    *Find out how companies are using VR content to strengthen their bottom line
    *Learn what’s next in the VR content world

    Speakers:
    *Taylor Freeman, CEO, of Upload, Inc.
    *Stewart Rogers, Director of Technology, VentureBeat
  • B2B video marketing: Turn your CRO into your BFF
    B2B video marketing: Turn your CRO into your BFF Stewart Rogers, Director of Marketing Technology, VentureBeat Aug 17 2017 5:00 pm UTC 60 mins
    You better get good at conversational video marketing, fast—or you're going to be obsolete.

    Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.

    Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.

    Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.

    By watching this webinar, you'll:
    * Optimize your audience takeaways for video content
    * Get tips from the savviest sales and marketing people on their video content strategy
    * Focus your energy on the right distribution channels for your adverts
    * Personalize video content to lock in the close

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    More speakers to be announced soon!
  • The Art of Enhancing the Customer Experience using Personalisation
    The Art of Enhancing the Customer Experience using Personalisation Kath Pay, CEO of Holistic Email Marketing Aug 22 2017 10:00 am UTC 45 mins
    Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.

    This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!
  • Mobile advertising: Stop fraud and step up clicks
    Mobile advertising: Stop fraud and step up clicks VentureBeat Aug 24 2017 5:00 pm UTC 60 mins
    It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud.

    Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud.

    In this webinar you'll:
    * Learn what works and what doesn't in 2017's mobile advertising arena
    * Mitigate the mobile advertising fraud risk in your own applications
    * Create the most engaging mobile advertisements for savvy app patrons
    * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising

    Speakers:
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced?

    Want to be a speaker on a VB Live event? Pitch your story at Webinars at VentureBeat Dot Com.
  • Virtual Umbrella: Why We Chose Virtual Reality
    Virtual Umbrella: Why We Chose Virtual Reality Samantha Kingston, Founder, Virtual Umbrella Sep 28 2017 1:00 pm UTC 45 mins
    Samantha Kingston will explore why she bet her career on virtual reality and what it’s really like running a marketing company solely for VR, looking at trends and what challenges are ahead for 2018.

    Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Umbrella has worked on a number of notable projects including creating a virtual reality cinema in Cannes, curating and running a technology hub as part of the Edinburgh Fringe Festival and providing immersive experiences along the BBC and Imperial War Museum.

    Speaker bio:

    Samantha Kingston is the award-winning client director at Virtual Umbrella. Virtual Umbrella is a marketing and PR agency specialising in virtual reality. Samantha fell into the VR industry by accident but has spent her time in the industry building up her own company and working with the VR industry in the UK, Europe, and US. Samantha is an advocate for Women in tech and VR and she is often found moderating panels on equality in the workplace. In 2016 she won the regional and national ‘New Business’ award at Venus Awards, highlighted as one of MCV 30 under 30 and one of the rising stars of BIMA100 2016.