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  • How machine learning and AI will impact your marketing forever How machine learning and AI will impact your marketing forever Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Mar 16 2017 60 mins
    Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group.

    Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried.

    Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event.

    In this webinar you’ll:
    * Learn how speech recognition impacts the SEO value on your web presence
    * Understand the full ROI of fully automated chat bots for artificial human interaction
    * Integrate deep learning into your marketing strategy to realize unbelievable lift

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Keith Johnson, EVP Strategic Data Solutions, Wunderman
    * Terrilyn Tourangeau, Director of Loyalty Marketing, Choice Hotels
    * Jim D'Arcangelo, VP of Marketing, WhenIWork
    * Wendy Schuchart, Moderator, VentureBeat


    Sponsored by TreasureData
  • Lean data for marketers: How your org can stand out among lazy competitors Lean data for marketers: How your org can stand out among lazy competitors Jascha Kaykas-Wolff, CMO, Mozilla Recorded: Mar 16 2017 61 mins
    Today’s marketing has a dirty secret: it’s gotten lazy. During the past decade the number of marketing technology tools has exploded to well over 3,000. Overwhelmingly those tools have focused on collecting, organizing and finding insights from data. In response, marketers have defined growth as a mathematical exercise of collecting bigger and bigger datasets. Get all the data you can, goes the conventional wisdom, and software will find the magic bullet buried within the numbers.

    But what if we’re buying these marketing tools, because we think they will help us achieve growth where there isn’t a viable product market fit? What if it’s easier to continue to collect data than to take a risk without absolute certainty? What if we don’t need customer data beyond what’s explicitly been given to us by the customers already?

    Join our latest VB Live event for insight into how to adapt to the emergence of conscious choosers and build trust with your customers.

    In this webinar, you’ll:
    * Discuss how big data and marketing data collection tools have made marketers lazy
    * Learn about conscious choosers and how trust can help grow your business performance
    * Hear about lean data practices and practical tips

    Speakers:

    * Jascha Kaykas-Wolff, CMO, Mozilla
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon
  • How Next-Gen Mobile Platforms are Conquering Mobile App Challenges How Next-Gen Mobile Platforms are Conquering Mobile App Challenges Chris Marsh, 451 Research; Avinash Harsh, Sonata Software; Michael Ong, Halosys; & Ravi Naik, Former SanDisk CIO Recorded: Mar 15 2017 56 mins
    Enterprises are facing an ever growing demand for mobile applications. To create and manage meaningful and sustainable mobility programs, while keeping up with the pace of this demand, enterprises should seek solutions that help them conquer the top challenges in large scale mobility programs by providing:

    •Security across apps, data, users & devices
    •Reducing cost & increasing the speed of development
    •Seamless connectivity to multiple systems including legacy and home grown environments
    •Holistic & consistent experience across mobile & web channels
    •Deployment of applications to customers, partners, employees and vendors
    •Streamlined post launch operations by providing real time monitoring abilities

    We will discuss these challenges and look at how one of the next generation mobile platforms is simplifying enterprise mobility and addressing these key challenges.
  • A View of the World's Largest & Fastest Growing Data Center Spot A View of the World's Largest & Fastest Growing Data Center Spot Kelly Morgan 451 Research and Mark Kidd Iron Mountain Recorded: Mar 9 2017 33 mins
    A View of the World's Largest & Fastest Growing Data Center Spot and why you should be there

    The Northern Virginia market, which includes multiple locations in/around Washington DC, continues to be one of the largest and fastest growing datacenter hot spots in the world and top market for cloud providers. While much has been said about the area, please join us to discuss the latest in: what makes the market special, why so many firms want datacenter space there, how the market is evolving, and which locations to consider when thinking about a deployment in the area.

    Please join us for a webinar with Kelly Morgan, Vice President at 451 Research and Mark Kidd, Senior Vice President and General Manager for Iron Mountain Data Centers, for a discussion on the Northern Virginia market and Iron Mountain’s approach to the market.
  • Mobile World Congress 2017: 5 Trends to Watch Mobile World Congress 2017: 5 Trends to Watch TIA, David Heard, John Jacobs, Susan Schramm, Brenda Boehm, Limor Schafman Recorded: Mar 9 2017 57 mins
    Sights and Insights from TIA @ MWC17

    On Thursday, March 9 at 11 am ET, join TIA for a post Mobile World Congress 2017 webcast on sights and insights from the show floor. Hear from TIA executives as they discuss the transformation of connectivity infrastructure, the expansion of IoT applications, and the proliferation of Smart Communities projects.

    Speakers:

    > David Heard, Board Chairman, TIA

    > Brenda Boehm, Chief Strategy Officer and Executive Vice President of Technology and Products

    > Susan Schramm, Chief Marketing Officer & Senior Vice President of Membership and Marketing

    > John Jacobs, Vice President, Market Intelligence and Research
  • Operational Excellence: The Key to Safeguarding Your IT Infrastructure Operational Excellence: The Key to Safeguarding Your IT Infrastructure Dan Thompson Senior Research Analyst 451 Research and Kelly Sullivan, VP Global Data Center Operations at CenturyLink Recorded: Mar 2 2017 42 mins
    Data center uptime is more critical than ever as more and more business processes are digitized. Having a sound foundation starts with having a solid and reliable data center in which to deploy your IT infrastructure. The data shows that how a data center is run and managed is the single biggest contributor to uptime.

    Join 451 Research Senior Analyst, Dan Thompson, and Kelly Sullivan, VP Global Data Center Operations at CenturyLink for a dialog on how operational excellence is put into practice and has become a core of the organizational culture at CenturyLink.

    Hear real-world experience and insight derived from managing a global fleet of 57 data centers and how the Uptime Institute Management and Operations Stamp of Approval program helped them raise their game through a regiment of continual improvement.
  • A View of the World's Largest & Fastest Growing Data Center Spot A View of the World's Largest & Fastest Growing Data Center Spot Kelly Morgan 451 Research and Mark Kidd Iron Mountain Recorded: Feb 28 2017 1 min
    A View of the World's Largest & Fastest Growing Data Center Spot and why you should be there

    The Northern Virginia market, which includes multiple locations in/around Washington DC, continues to be one of the largest and fastest growing datacenter hot spots in the world and top market for cloud providers. While much has been said about the area, please join us to discuss the latest in: what makes the market special, why so many firms want datacenter space there, how the market is evolving, and which locations to consider when thinking about a deployment in the area.

    Please join us for a webinar with Kelly Morgan, Vice President at 451 Research and Mark Kidd, Senior Vice President and General Manager for Iron Mountain Data Centers, for a discussion on the Northern Virginia market and Iron Mountain’s approach to the market.
  • How to make money off of Facebook Messenger How to make money off of Facebook Messenger Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Feb 23 2017 60 mins
    With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.

    It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.

    Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.

    In this webinar, you’ll:

    * Understand the broader digital wallet strategy to connect with customers through chatbots
    * Get valuable tips to spin chatbots into gold
    * Learn the biggest mistake organizations are making with payments through Messenger

    Speakers:
    * Laura Knapp, Managing Director, SRAX Social, Social Reality
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • How Consumer Behavior Is Shaping the Mobile Apps Market How Consumer Behavior Is Shaping the Mobile Apps Market Connie Hwong, Global Content Marketing Director, Ibrahim Elkadi, Lead Analyst, Market Insights Recorded: Feb 23 2017 34 mins
    Competing for a single consumer’s attention across an average of five screens is a daunting task. But tackling this challenge may not be so difficult if you have a nuanced understanding of how consumers behave across the devices they own and the apps, sites, and services they use.

    In this 60-minute live webinar, we'll present new research including:

    - A state of the market for consumer behavior and how behaviors are changing
    - Number of apps consumers actually use
    - Emerging behaviors around app multitasking
  • PKI - Your Ally in the War Against Security Threats PKI - Your Ally in the War Against Security Threats Rae Barton, Enterprise PKI Expert at Gemalto Recorded: Feb 23 2017 58 mins
    PKI used to be difficult to implement, and was seen as complex, labor intensive and expensive. The development of powerful credential management software has brought considerable improvements. It now does much of the manual work that used to be left up to the administrators saving them valuable time in the war against security threats. In our last webinar, we found almost 50% of those you voted cited the Internet of Things as the main driver for PKI. More connected devices and users will create a need for higher levels of security in all organizations as the number of possible threats and attacks increase.

    For security professionals, implementing and modernizing their PKI systems will be crucial, keeping in mind not all PKI implementations are created equal. Some are inherently more complex, depending on the level and layers of security needed for within your organization. Following our previous PKI foundational webinar, this one will cover the elements you need to consider when designing a PKI environment.

    Join us for the “PKI – Your Ally in the War Against Security Threats” to learn how you can maximize your organization’s security and the things you need to know to get started including:

    •PKI use cases in an enterprise environment to secure access and protect data
    •Budgeting for your PKI deployment of modernization
    •Outlining the deployment size, scope and timeline
    •Analyzing and reviewing current and/or future security policies
    •Maintenance and administration of the PKI system
    •Configuring and understanding certificate authorities
    •Developing a scalable approach to prepare for future needs
    •Addressing the protection of sensitive keys and the ecosystem integration
  • Account-Based Marketing: A Constellation of Multivendor Offerings Account-Based Marketing: A Constellation of Multivendor Offerings Keith Dawson Recorded: Feb 23 2017 45 mins
    Join 451 Research to learn how account-based marketing (ABM) is taking on new prominence in the marketing technology stack. In this webinar we’ll examine how ABM has developed into a key methodology for aligning marketing and sales teams in B2B environments. Critical to its evolution have been advances in data science and machine learning, which allow marketers to find and target leads more accurately and with better relevance. Vendors across the martech landscape are developing features that augment ABM practices; in this discussion we will talk about the practicalities of fitting ABM into existing marketing automation frameworks, and how vendors can differentiate their offerings and clarify the landscape for buyers.
  • Real World IoT – Practical Advice from the Front Lines of IoT Implementation Real World IoT – Practical Advice from the Front Lines of IoT Implementation Christian Renaud Recorded: Feb 22 2017 32 mins
    Christian Renaud, Research Director, Internet of Things, discusses the vertical and horizontal approaches to the Internet of Things, the state of IoT deployments, 2016 IoT M&A, and a preview of what to expect at the upcoming Real World IoT event, 5-6 April at the Landmark London.
  • KYC in the online age KYC in the online age Panel Discussion featuring: UK Cabinet Office, CurrencyFair, IOX & Mitek Recorded: Feb 16 2017 47 mins
    Financial institutions from all over the world are facing increasingly strict regulations regarding the verification and authentication of their customers’ identity. The imminent enforcement of the 4AMLD and the publication of the 5AMLD will nothing but add pressure on the financial services industry.

    To keep a competitive edge and still be compliant with the latest Anti-Money Laundering (AML) and Know Your Customer (KYC) regulations, banks, prepaid card operators, digital currency processors, exchanges, and wallets are being compelled to embrace the digitalisation of traditionally cumbersome processes such as customer due diligence and ongoing authentication.

    Aiming to simplify KYC in this ever-changing regulatory environment, and optimizing the digital channels for further security and convenience, financial institutions need to successfully achieve this change within their policies, procedures, business models, and technology infrastructures.

    During this webinar, our panel of experts will provide answers to the following questions:

    •Are the technologies to underpin digital identity verification reliable and robust enough for financial institutions to rely on them?

    •Are customers prepared to go down the digital route?

    •Can financial institutions strike the right balance between rock-solid compliance, and smooth, easy, digital customer experience?

    •How are financial institutions coping with the challenges posed by the latest regulatory updates?

    Join us for this panel discussion with our expert speakers:

    Don Thibeau, Chairman & President, The Open Identity Exchange (OIX)
    Fintan Byrne, Head of Risk & Chief Compliance Officer, CurrencyFair
    Sarah Clarke, General Manager - Identity, Mitek
    David Rennie, Identity Assurance Programme, UK Cabinet Office
  • What are the Most Important Steps to Demand Generation Success in 2017? What are the Most Important Steps to Demand Generation Success in 2017? Maurice Flynn, Altaire Recorded: Feb 16 2017 43 mins
    Demand generation is getting ever harder and more complicated across multiple channels, so what's a business to do?

    In this session we outline the most important steps to success in Demand Generation in 2017, based on the latest case studies. We will look across multiple channels including:

    - Email marketing and eCRM
    - Maximising for mobile
    - Personalisation across channels
    - Influencer outreach and experiential

    Participants will walk away with a clear understanding of these key steps to take across their most relevant channels.
  • SEO Success: What Is Working Today; What Will Work Tomorrow SEO Success: What Is Working Today; What Will Work Tomorrow Chris Raulf, International SEO Expert & Founder of Boulder SEO Marketing Recorded: Feb 14 2017 61 mins
    No doubt about it, search engine optimization (SEO) is one of the least expensive, yet most effective ways to boost online lead generation and sales. Unfortunately, it is still a mystery to many businesses. With more than 3 billion people around the globe now having access to the Internet, SEO presents an amazing opportunity to outrank competitors in Google search results and to increase a company’s bottom line. The search giant now processes over 3.5 billion searches per day and someone will get the click and potentially make the sale.

    In this presentation, international SEO expert Chris Raulf of Boulder SEO Marketing shares what is working today and what will be working in the future, including:

    •Developing an SEO strategy
    •SEO success: Two customers case studies
    •A look under the hood; Google’s algorithm is getting smarter and smarter
    •It’s a mobile world: AMP and the importance of mobile-friendly websites
    •Outrank your competition with these easy-to-implement SEO strategies

    Participants will walk away with a clear understanding of what is working today and where SEO is headed in the future. You’ll also learn how to take advantage of tactics and strategies that can be implemented immediately after the session in order to boost Google organic search traffic.
  • Strengthening your app monetization super powers Strengthening your app monetization super powers Stewart Rogers, Director of Technology, VentureBeat Recorded: Feb 9 2017 60 mins
    It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack)
    * Eric Shashoua, CEO, Kiwi for Gmail
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Analyst, VentureBeat


    Register today for this free webinar.
  • The Foundations and Future of PKI: Yes, it’s Alive and Kicking The Foundations and Future of PKI: Yes, it’s Alive and Kicking Asaf Lerner, PKI product development at Gemalto Recorded: Feb 6 2017 59 mins
    According to a report from the Ponemon Institute, 62% of businesses surveyed regard cloud-based services as the most important trend driving the deployment of applications using PKI, an increase from 50% in 2015. While 28% say IoT will drive PKI deployment. PKI is once again in the spotlight, thanks to the growing number of use cases.

    The foundations of PKI technology and it’s future potential will help professionals determine the best security strategy for the long term. This session will go over the building blocks of a PKI ecosystem and discusses the functionality and use cases of the technology. Whether you’re a security professional looking for a PKI refresher or you are starting from scratch, you will find this webinar useful.

    During our webinar, The Foundations and Future of PKI: Yes, it’s Alive and Kicking, we will cover:

    •Brief overview of PKI technology and it’s components
    •PKI for identity and data protection
    •Advanced security functions of PKI
    •Basic PKI practices
    •PKI vertical use cases
    •The brave new world of PKI – a look at emerging trends and technology
  • How to personalize commerce experiences How to personalize commerce experiences Simon Crawley, Project Manager, Vanson Bourne Recorded: Jan 31 2017 59 mins
    The fight for market share is online. Does your organization have the strategy and technology in place to win customer experiences?

    Register today to hear analyst Simon Crawley from Vanson Bourne provide best practices, based on results from a new commerce experience survey, for optimizing analytics to create an engaging customer journey.

    Key Takeaways:
    - Understand where businesses struggle most in creating personalized commerce experiences
    - How to avoid departmental silos and bad lines of communication
    - Why, and how, a contextualized experience must go beyond the point of purchase

    Inspire your organization to deliver the personalized, contextualized commerce experience your customers expect. Register for this free webinar today!
  • The Perfect Blend of Surveys and Behavioral Tracking The Perfect Blend of Surveys and Behavioral Tracking Saran Ganesh, Director of Product, Verto Analytics Recorded: Jan 26 2017 34 mins
    Whether you’re a large brand or a mobile app publisher, nothing is more important than understanding what your target consumer does, why, and what she might do next.

    In this webinar, learn how Verto Analytics brings a blend of technology, scale, speed, and research expertise to the market using surveys and passive metering to provide a more accurate picture of the consumer.

    Session highlights:

    • How passive metering and survey research differ and the pros and cons of each
    • How to identify actual trends to get a better understanding of the dynamics of a consumer’s decision-making
    • Use case on how one brand used this approach to develop profiles of the online shopping patterns of a group of target consumers
  • Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother? Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother? Lyndon Hedderly (Director of Digital Strategy, Acquia) and Lucy Tesseras (Marketing Week) Recorded: Jan 26 2017 51 mins
    We’re living in historic times. Whether you want to call it digital disruption, digital transformation, digital evolution or digital darwinism, digital is hot but it’s also considered a threat. Everyone wants to 'go digital' but what does this really mean? Rarely has a word meant so much and yet been so ill-defined.

    Over the course of this Marketing Week webinar, in association with Acquia, we will explore the recent history of digital and how it has shaped the landscape we live and work in today, through to what the analysts and consultancy firms are saying about how to position digital within your organisation.

    You will learn:
    • How to go about putting together a digital framework to help with your strategic guidance, as well as things to be aware of along the way.
    • The importance of focusing on the customer and customer experience.
    • Real world examples of creating and implementing more personalised customer experiences on digital platforms.

    Overall, this webinar will help you turn digital from a threat (big bad wolf) into an opportunity (the fairy godmother effect).
  • VR AR analytics platform to understand how users interact with virtual world VR AR analytics platform to understand how users interact with virtual world Robert Merki Recorded: Jan 25 2017 32 mins
    cognitiveVR is an analytics platform built for virtual and augmented reality. In this webinar, cognitiveVR’s Director of Product, Robert Merki, will showcase how you can leverage analytics and data to understand how users interact with your virtual worlds.
  • 2017 Trends in Cloud 2017 Trends in Cloud William Fellows, Founder and Research Vice President - Cloud and Melanie Posey, Research Vice President for VotE- Cloud Recorded: Jan 24 2017 60 mins
    Digital transformation is a business imperative, not an option. Cloud is powering this change: It provides the new style of IT that supports the information, process and platform transformations required to link technology and information assets with marketing and customer experience to deliver new or enhanced digital processes.

    Join William Fellows, Founder and Research Vice President for Cloud, as he discusses what’s coming this year in cloud, and how the industry’s major battleground in 2017 will be how, from where and at what price cloud transformation services are delivered to customers.
  • 5G RAN: A Reality Check 5G RAN: A Reality Check Brian Daly-AT&T, Adam Drobot-OpenTechWorks, Inc.,Steven Glapa-Tarana Wireless Recorded: Jan 19 2017 60 mins
    High speed and autonomous transportation, remote surgical procedures, and mixed reality experiences are just a few of the upcoming Internet of Things (IoT) technological game changers that require high speed and low latency communications infrastructure. 5G Radio Access Network (RAN) technologies continue to evolve to meet the complex and continually evolving network requirements of IoT applications.

    This webcast will explore the latest advances in RAN, including:
    • Which technologies will see the earliest deployments?
    • How important will the 3.5 GHz band networks (also known as the Citizen’s Broadband Radio Service (CBRS)) be in future 5G applications?
    • Will mmWave networks change the game in the last mile?
    • How far will the industry advance in real deployments in the next year or two?
    • Where are companies participating in this ecosystem investing their money?
    • Are there concerns for Return on Investment (ROI) that companies are trying to resolve?


    Speakers:
    Brian Daly, Director - Core & Government/Regulatory Standards, AT&T Access Architecture & Devices
    Adam Drobot, Chairman, OpenTechWorks, Inc.
    Steven Glapa, VP of Marketing, Tarana Wireless
  • Digital & Media Predictions 2017 Digital & Media Predictions 2017 Thomas Deneke, Client Director Recorded: Jan 19 2017 33 mins
    Kantar Millward Brown hat die zentralen Digital- und Medientrends für das Jahr 2017 analysiert und identifiziert was das kommende Jahr für das Marketing bereit hält.

    Die Predictions liefern Unternehmen einen Überblick über zukünftige Chancen und Herausforderungen mit Blick auf die Markenführung im digitalen Umfeld. Das kommende Jahr wird von der Generation Z – den sogenannten Post-Millenials oder auch Centennials – und deren hohen Erwartungen an Marken geprägt sein.

    Erfahren Sie mehr zu diesen Trends in unserem Webinar.
    Was ist neu und was muss von den Werbetreibenden berücksichtigt werden, um erfolgreich zu sein?
  • Escaping the Storage Licensing Money Pit Escaping the Storage Licensing Money Pit Dave Wright - Vice President & General Manager, NetApp SolidFire and Tim Stammers - Senior Storage Analyst, 451 Research Recorded: Jan 18 2017 57 mins
    The tables have been stacked against storage buyers for decades, but a change is coming. Forget the endless refresh treadmill of monolithic storage systems, and licensing models that are not just inflexible, but also force you to pay again and again for the same technology. Join this webinar to learn how to liberate your storage budget, and pay for storage the way that suits your business rather than the vendors, with 451 Research senior analyst Tim Stammers, and NetApp SolidFire’s Vice President & General Manager, Dave Wright.
  • Using Measurement Panels & Survey Research to Track Consumer Path-to-Purchase Using Measurement Panels & Survey Research to Track Consumer Path-to-Purchase Hannu Verkasalo, CEO, Verto Analytics Mar 23 2017 4:00 pm UTC 60 mins
    With the explosion of digital channels, content, and devices, a consumer’s path-to-purchase becomes more convoluted as she researches, browses, compares brands across screens and using apps and sites. Brands and retailers are still in the dark about some important aspects of the consumer’s journey. To keep pace with consumers, it's important to measure not only what they do but why they do it.

    In this webinar we examine how leading brands have used behavioral data and survey research to improve a myriad of outcomes, from brand engagement to conversions.

    We'll cover:

    - The key indicators that brands struggle to asses including ad effectiveness and cross-channel activity
    - How to use single-source measurement panel data to get more accurate, actionable insights
    - Assessing how survey data can help complete the picture of the consumer journey
    - Applying insights to improve campaign outcomes
  • How to Deliver a Better Digital Experience to your Customers How to Deliver a Better Digital Experience to your Customers Mick MacComascaigh, Research Vice President, Gartner; Scott Anderson, CMO, Sitecore Mar 28 2017 3:00 pm UTC 45 mins
    Managing an end-to-end digital experience is a necessity for meeting the rapidly changing expectations of today’s consumer.

    Hear Gartner’s Mick MacComascaigh, research VP, and Sitecore’s Scott Anderson, CMO, speak on what is mission critical for your customer’s digital experience management.

    In this new webinar on Delivering the Next Best Digital Customer Experience, you will learn:

    - Why and how web content management (WCM) is the foundation for digital experience management platforms
    - Key future trends in digital experience management
    - How WCM and digital experience management systems impact the bottom line
    - What marketers can do today to stay current and meet consumers’ rapidly changing expectations

    Your customers are more digitally savvy than ever, on more devices than ever, and demanding more from your business than ever. Register now to learn how to provide the better customer experience.
  • ASO or GTFO: App store optimization FTW ASO or GTFO: App store optimization FTW Stewart Rogers, Director of Marketing Technology, VentureBeat Mar 29 2017 5:00 pm UTC 60 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!
  • How Predictive Algorithms Help Businesses Make Data-Driven Decisions How Predictive Algorithms Help Businesses Make Data-Driven Decisions Maurice Flynn, Marketing Director, Altaire Apr 4 2017 8:00 am UTC 45 mins
    Advancements in marketing intelligence and analytics have enabled marketers to streamline demand, performance and ROI to better align with business metrics and support growth. Marketers are using analytics to analyze the effectiveness of automation, build out predictive models, personalization and performance metrics, leading to less waste and increased revenue.

    In this session we look at the key trends, techniques, tools and tricks in this space to help get you off to a fast start and build on success, including:

    - What does marketing prediction mean and how can we cut through the jargon?
    - How can we combine predictive models and personalization to deliver more profitable revenue (or other business objectives) with less resources?
    - What are the options when it comes to marketing predictive models and personalization? How can we compare and contrast the pros and cons?

    This talk Included case studies and examples based on personal experience. Suitable for all levels as it has all the basic building blocks for success and advanced techniques too built from personal experience.
  • Going Beyond His/tory: The Female Storytellers Shaping Immersive Tech Going Beyond His/tory: The Female Storytellers Shaping Immersive Tech Luciana Carvalho, VR Evangelist Apr 25 2017 12:00 pm UTC 45 mins
    - Going Beyond His/tory: The Female Storytellers Shaping Immersive Tech -

    Learner, maker, systems thinker, innovator and tech evangelist, Luciana splits her time between growing the Realities Centre London — a new innovation space, incubator and academy for B2B/enterprise VR, AR, MR and AI — and Unfold UK, promoting women/diversity in future in the UK. Passionate about VR and tech for good, she carries ongoing research on the possibilities and challenges immersive tech presents as re neuroscience, empathy and female empowerment.

    She was elected one of Code First Girls ‘25 Ones to Watch’, 'Top 5 Female Role Models in the Tech Industry', and Virtual Perceptions' 'Heroes of VR' in 2016, and regularly speaks about her journey and current work at secondary schools, conferences & companies, highlights include VRAR World, WOW Talks, Geek Girls UK and CFG Annual Conferences, WATC Women in Tech, Hult MBA Alumni, Bloomberg Breakfast Brief and Fintech Security Summit. She has also hosted and continues to host webinars on neuroVR and women in tech with BrightTALK and BeMyApp. Luciana has lived in Brazil, Portugal, England and the US and has a MA & BA Law degree from Cambridge, Leadership and Systems Thinking certificates from Harvard Extension School, and an MA (Distinction) in International Business from Hult Business School. She has recently launched a solo venture SE3 Solutions -- currently in stealth mode -- seeking to accelerate new and emerging tech’s voice in the e-health/digital education space.
  • Augmented Reality Without the Glasses Augmented Reality Without the Glasses George Propsecu, CEO, Lampix Apr 25 2017 6:00 pm UTC 45 mins
    Much of AR is centered around the interface and the glasses, from Pokemon Go to Google Glass, but the future of Augmented reality in your daily life may be without any visual device at all. Changing desks into computers, reading documents as they land in your inbox and transforming walls into new worlds of information and efficiency - the future of AR has a lot to offer.

    So join George Popescu, CEO of Lampix, as he discusses the future of Augmented Reality without glasses - what the realities are, the challenges, where this industry goes from here and when it will be entering the workforce.
  • Engaging Content Creation That Drives User Engagement Engaging Content Creation That Drives User Engagement George Egbuonu, Founder of VR eCards Apr 25 2017 6:00 pm UTC 30 mins
    Content Creation & Production that drives User Engagement because you Experience the Content.

    George Egbuonu is the founder of VR eCards a VR platform and content creation tool that allows you to personalize and share a virtual reality experience instantly in the form of a VR eCard. He is a technology entrepreneur and product centric visionary with both a mechanical engineering and MBA degrees. He is also a bestselling Author and a movie producer.
  • Using 3D, Virtual Reality and Social Virtual Worlds for Data Visualisation Using 3D, Virtual Reality and Social Virtual Worlds for Data Visualisation David Burden - CEO, Daden Limited, An Immersive Learning and Visualisation Company Apr 26 2017 12:00 pm UTC 45 mins
    This presentation will look at the new opportunities being opened up for the visualisation of data within both personal and collaborative 3D spaces, delivered to mobile, browser, desktop, virtual reality and social virtual world/social virtual reality environments. The pros and cons of both 3D and VR environments for the creation and sharing of data visualisations will be considered, tools which let you do dataviz in 3D and VR today presented, and future development pathways discussed.
  • [Live Panel] Augmented Reality in Business: Potential and Challenges [Live Panel] Augmented Reality in Business: Potential and Challenges Josh Downs, BrightTALK (moderator); Alice Bonasio, Tech Consultant; Max Dawes, Zappar & Mickael Jordan, Augment Apr 26 2017 1:00 pm UTC 60 mins
    Augmented Reality in Business: Assessing the Potential

    Featuring an industry-leading selection of Augmented reality experts:

    - Josh Downs, Community Manager, BrightTALK (Moderator)

    - Alice Bonasio, Technology Author and Journalist

    - Max Dawes, Partnerships & Marketing Director, Zappar

    - Mickael Jordan, Co-Founder & COO, Augment
  • VR/AR For Enterprise: Building a Practical Roadmap for Success VR/AR For Enterprise: Building a Practical Roadmap for Success Amy Peck, Founder, endeavorVR Apr 26 2017 3:30 pm UTC 30 mins
    While many companies and institutions understand the need to investigate AR and VR, the path to success is a long one. Often, there are several teams at a single company looking at ways to leverage this technology, for internal processes as well as customer- and consumer-facing solutions.
    This panel will explore ways to effectively bring this vision to fruition:
    • Identifying the right use cases
    • Getting internal buy-in and budget
    • Finding development resources
    • Rolling out new AR/VR processes and products
  • Design as Strategy: Thoughts on User Experience and Virtual Reality Design as Strategy: Thoughts on User Experience and Virtual Reality David Mullett, VR Thought Leader Apr 27 2017 2:00 pm UTC 45 mins
    As the digital experience proliferates in everyday life and we begin to migrate into the new virtual reality medium, how do we create the most human and organic digital experience?

    Moving forward, digital devices not only grow smaller and closer to the body, but daily use time explodes. The challenge is using design strategies around user experience to mitigate consumer pain points to allow for seamless immersion in your experience or VR product.

    We will talk about how about how design must be incorporated as a process and strategy in VR builds for success.
  • Push notifications that work: 6 tips for building a devoted user base Push notifications that work: 6 tips for building a devoted user base Stewart Rogers, Director of Marketing Technology, VentureBeat May 4 2017 5:00 pm UTC 60 mins
    A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

    At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

    Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

    You'll:
    * Discover the one trick to never-fail push notifications everywhere, not just apps
    * Drive 2770% higher conversion rates through a specific kind of push notifications
    * Learn how to apply behavioral triggered push notifications in your own marketing strategy
    * Build better timing into your push notifications to increase conversions


    Speakers:
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Wendy Schuchart, Moderator, VentureBeat

    More speakers to be announced soon!
  • Mobile commerce + AI: Not just a nice-to-have Mobile commerce + AI: Not just a nice-to-have Stewart Rogers, Director of Marketing Technology, VentureBeat May 11 2017 5:00 pm UTC 60 mins
    AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet.

    Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service.

    In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support.

    Don't miss out!

    In this webinar you'll:
    * Dive into the current AI landscape, from free tools to enterprise-class options
    * Learn how conversational UI and AI will transform your mobile commerce
    * Understand which new platforms are right for your own commerce strategy
    * Get the key points to convince your CEO and CFO to put these master class tools in your hands

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Mobile advertising: Stop fraud and step up clicks Mobile advertising: Stop fraud and step up clicks VentureBeat May 24 2017 5:00 pm UTC 60 mins
    It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud.

    Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud.

    In this webinar you'll:
    * Learn what works and what doesn't in 2017's mobile advertising arena
    * Mitigate the mobile advertising fraud risk in your own applications
    * Create the most engaging mobile advertisements for savvy app patrons
    * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising

    Speakers:
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced?

    Want to be a speaker on a VB Live event? Pitch your story at Webinars at VentureBeat Dot Com.