Taylor Wheeler, Director of Digital Sales and Marketing & Melissa Sheehan, Director of Product StrategyRecorded: Jun 4 202041 mins
Marketing for cannabis companies can be confusing and challenging but when done correctly, has the potential to be very fruitful. With the cannabis industry marked as essential, the time for increasing your market reach is now.
In this 45 minute webinar, V Digital Service's Director of Digital Sales & Marketing, Taylor Wheeler, and AdCellerant's Director of Product Strategy, Melissa Sheehan, will walk you through:
• How to reach the right customers
• How to track the success of your campaign
• What tools are available for you today including
- Organic and Local SEO
- Social Media
- Print Media
- Programmatic & Device-based targeting
April Mullen, Director of Strategic Insights at SparkPost; Jen Capstraw, Director of Strategic Insights at IterableRecorded: Jun 4 202067 mins
What are you doing to level up your email marketing maturity for the year – and decade – ahead? Tune in to hear from two industry pundits and weigh in with your own perspective as we explore the resolutions you should make and break here in the ’20s.
In this session, we dive into:
-The biggest trends of the last decade driving email marketing forward
-A calendar outlining the biggest opportunities you should take advantage of in 2020
-The hot-or-not innovations for the new decade
David Edwards, Greg Johnson, Jeff Kunken, and Michael Lacy (BrightTALK)Recorded: Jun 4 202063 mins
The current climate has brought about rapid and likely longstanding changes worldwide. In only a matter of months, we’ve seen local businesses, multinational corporations, and even entire industries, quickly pivot business operations and strategies just to stay afloat.
As marketers, we find ourselves asking, “where do we go from here?”
Join the BrightTALK team as our production experts unpack not only what they have seen working, but also what is on the horizon for virtual events. David Edwards, Business Manager & Associate Managing Director, Greg Johnson, Managing Producer, Jeff Kunken, Director, Creative Accounts, and Michael Lacy, Manager, Webinar Services, will use a rapid roundtable format to discuss:
- How virtual events have shifted recently
- What’s next for both marketers and the events industry
- How to set your team up for success and get ahead of the competition
We chat with Rahel Anne Bailie, Director of Content at Babylon Health, about the dirty little secrets seldom discussed amongst content industry professionals. A world-renowned content strategy expert, and co-author of the book, "Content Strategy: Connecting the Dots Between Business, Brand, and Benefits", Bailie argues that in order to be prepared for success, we must have a practical and realistic vision of what's possible.
Join award-winning messaging strategist, Brendan Dell, founder of B2H Agency and The Daily Creative, for this one-hour webinar covering how and why you should consider adopting a story-driven go-to-market messaging strategy. Dell will share with you the eight elements of a positioning story and will provide tips on how to craft your own. You'll also learn the six questions to ask that reveal if you have a positioning problem.
Brendan Dell is an author of "The 12 Immutable Laws of High-Impact Messaging" and has been called “one of the finest minds working in marketing today.” He and his team at B2H create unignorable tech brands—including Cvent, Expedia Group, UserTesting, Radar First, and other market-leading companies. At the Daily Creative, he shares advice and resources to help creatives level up their life, earnings, and work.
Seth Weisfeld, Product Manager, Growth Channels at Pinterest; Jen Capstraw, Director of Strategic Insights at IterableRecorded: Jun 2 202062 mins
You’ve mastered Email 101. You could write your thesis on email marketing tactics. Now you’re ready to take your skills to the next stage.
In this webinar, Product Manager at Pinterest – Seth Weisfeld – will be teaming up with Iterable’s Jen Capstraw to host a PhD-level discussion at the cutting edge of email.
This session includes:
-A deep dive into the future of email – AMP, machine learning, hyper personalization, and more
-Innovative examples of how today’s top brands are pioneering new email use cases
-Live polls and chat for real-time interactivity with the email experts and other webinar participants
Matt Helbig, Co-founder at ReallyGoodEmails; Jen Capstraw, Director of Strategic Insights and Evangelism at IterableRecorded: May 28 202042 mins
Iterable & Really Good Emails are teaming up to close out 2019 with an interactive webinar extravaganza.
Join us as Jen & Matt unveil the winners of their unofficial, unconventional awards for the year’s most unforgettable emails. Warmest welcome email? Check. Most magnificent Shark Week-themed email? We’ll have an award for that, too.
So whether you’re looking for inspiration or information, this is a webinar you won’t want to miss.
-Best-in-class examples of a dozen or so categories of emails
-Expert advice and tips for creating beautiful emails that engage and convert
-Inspiration for your 2020 email campaigns
Jaime Punishill, Brendan Walsh, Brian Randall & Karen Dawson - LionbridgeRecorded: May 27 202060 mins
What Marketing During COVID-19 Reminds Us That We Should Already Be Doing
Crises - like the current COVID-19 pandemic -- only serve to amplify the importance of the strategies we already knew were vital to successfully connecting with buyers in today’s world. While we chase conversational bots, AI driven marketing, ABM, video-based sales, and other strategies du jour, we are distracted from the basics necessary to reach, connect, and engage with potential & current customers.
Don’t be paralyzed by the environment or distracted. Come join our fireside chat and hear how one team has leaned into the current environment by focusing on the fundamentals and meeting buyers where they are right now. Join this hour-long panel discussion to get actionable advice, with specific examples, for how to create winning approaches that:
Amp up employee engagement to keep your employees focused, productive, happy, and thriving through this uncertain environment
Create emotional connections with your audiences by engaging your crisis response mode, staying true to your brand, & messaging empathically and authentically to connect your products or services to your buyer’s pain
Harness the digital only customer journey to make data driven decisions, pivot to agile marketing, and complete/optimize your remote buying experience
Jaime Punishill, CMO, Lionbridge
Brendan Walsh, Global Technical Search SME, Lionbridge
Brian Randall, Director NA Strategic Accounts, Lionbridge
Karen Dawson, VP of Brand Marketing, Lionbridge
John Baker, Jorsek Inc.Recorded: May 26 202061 mins
Creating DITA content for the first time is exciting! You’ve started creating structured content with incredible potential. But, now that it’s written, you need to actually… manage it.
Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, John Baker, Professional Explainer & Content Strategist at Jorsek Inc., makers of easyDITA, for this free one-hour webinar. In this webinar, we’ll explore the Component Content Management System, and we will unpack all the fundamental questions around these systems such as:
1) What is a component content management system?
2) How are they unique?
3) Do you really need one?
4) What criteria should you consider when selecting a system?
Jon Harmer, Product Manager for Google; Jen Capstraw, Director of Strategic Insights and Evangelism at IterableRecorded: May 26 202058 mins
Google Product Manager Jon Harmer joins us for a very special webinar covering one of the hottest topics around – AMP for Email and the future of email.
Whether you’re already coding AMP emails or just curious to know what all the hype is about, you won’t want to miss this opportunity to dive into Jon’s world, gain perspective of what’s possible today, and get ahead of the curve.
There is also plenty of space for answering questions as they pertain to Gmail, AMP for Email, and what lies ahead for email marketers.
Expect to come away with:
-A look at the challenges and opportunities with AMP for Email
-A collection of amazing examples of AMP for Email in action
-FAQ on Google’s relationship with email marketing
We chat with globally recognized content strategist, Noz Urbina, about the roles, relationships, and differences, of content designers, UX writers, and content strategists. Urbina will discuss ways we can improve our work by learning from others in related disciplines and by working to operationalize content production.
Noz Urbina is a globally recognized leader in the field of content strategy and customer experience consultancy. He’s well known as a pioneer in customer journey mapping and adaptive content modeling for delivering personalised, contextually relevant content experiences in an omnichannel environment. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” with Rahel Anne Bailie.
Trent Warrick, Frank Hanley and MB Welch, BrightTALKRecorded: May 26 202062 mins
Can you actually create a great piece of content with a webcam? BrightTALK's Content Marketing Manager, Trent Warrick, is here to showcase a few simple tips and tricks that can elevate your video marketing programs.
As many professionals are faced with the challenge of remote working, creating video-based content and virtual events is more important than ever before. We'll highlight:
- Webcam fails and how to avoid them
- Angles, lighting and equipment that can be leveraged at home for professional-looking content
- How and when to get virtual support from a video producer
Taylor Wheeler, Director of Digital Sales & MarketingRecorded: May 21 202050 mins
SEO isn't as difficult as you might think. And with dramatic changes in search behavior over the past few months, there is an opportunity for marketer's to ramp up their impact on SEO with some fundamental elements and hints on how to rank higher.
In this 45 minute webinar, Director of Digital Sales & Marketing, Taylor Wheeler, will walk you through:
• Defining Organic SEO
• Why SEO Matters
• SEO Ingredients
• Updates & Best Practices
• Marketer's Actionables
Join Patrick Bosek, Founder and CEO of Jorsek, Inc., and Scott Abel, The Content Wrangler, for a chat with Ann Rockley, known as the "mother of content strategy." Ann will talk about the capabilities organizations gain by creating structured content. As one of the world's most respected and experienced experts in the field, Rockley will help you understand the business reasons that drive companies to invest in the creation of structured content. If you're looking to convince your organization to move to structured content, you'll want to listen in to this episode of Coffee and Content.
Andrew Meister, Director of Digital Sales & MarketingRecorded: May 14 202034 mins
With internet usage at an all-time high, leveraging Google Ads will assist you in your efforts to regain customers and acquire new ones. We understand it can be difficult to not only know what the customer's journey looks like for your products or services but also to know how to treat each within your paid media campaigns. We’re here to help and ensure you have the tools and knowledge needed to make the right decisions.
In this 45 minute webinar, Director of Digital Sales & Marketing, Andrew Meister, will share insights on:
• Paid Media: Understanding Intent
• Google Ads Funnel
• Low, Medium & High Intent Tactics
• Paid Success Formula
• Landing Page Optimizations
Val-Pierre Genton, VP of Corporate Development, and Olivia Dassler, Manager of Marketing Programs, (BrightTALK)Recorded: May 13 202073 mins
Plan. Develop. Promote. Amplify. Repeat. The sheer amount of time and energy needed to create tactical, engaging content that converts can drag down a team when not done strategically.
Join our VP of Corporate Development, Val-Pierre Genton, and Manager of Marketing Programs, Olivia Dassler, as they pull-back the curtain on BrightTALK’s own content production engine. You’ll come away with actionable best practices that set you up for success and prepare your team to capitalize on opportunities as they arise.
They’ll focus on:
- Generating scalable awareness and demand through always-on webinar and video programs
- Creating a content plan that features all potential forms of content
- Tips and tricks to speed up the content development process without sacrificing quality
- Best practices that put your content to work for you
- How to push measurement and performance monitoring to the next level
As a special bonus, get access to the real-life templates the BrightTALK marketing team uses to plan, develop, promote, and maximize our own game-changing content.
Guest: Kristina Halvorson — Hosts: Scott Abel and Megan GilhoolyRecorded: May 12 202041 mins
A chat about the role product information with content strategy maven, Kristina Halvorson. Join Scott Abel, The Content Wrangler, and Megan Gilhooly, Vice President of Customer Experience for Zoomin Software, for a discussion about the value of product content and the role it plays in helping us provide exceptional customer experiences.
The impact of COVID-19 is still evolving and we may see a “new normal” even after this wave of infection ebbs. Undoubtedly, digital channels to reach customers will remain even more important than ever. This webinar will cover the early trends we are seeing across our 8,600 customers who reach 1 out of every 6 web users on a daily basis.
We will look at the trends by industry and country. We will provide a framework for businesses to use when considering how and when to invest in search. Finally, we will provide best practices on how to increase conversion rates and create better online customer experiences.
Paul Gilhooly (BrightTALK), Chris Bagnall (Transmission), Kirsten Cox (VMware), Jess Bahr (NS1)Recorded: May 7 202062 mins
The uncertainty of our changing landscape has created a ripple effect of challenges B2B marketers have never seen before. The impact of the pandemic has forced businesses to replan budgets, slow down on purchasing decisions, cancel product subscriptions and optimize platforms and tools that continue to provide solutions and value during these unprecedented times.
In response, marketing departments are having to evolve and operate in new ways and this Talk will provide insight to how senior marketers are adapting and managing budgets to ensure their brand, messaging and go-to-market strategy still delivers for their business.
Topics will include:
- Pre and during COVID-19 - How priorities/strategies been impacted and/or changed.
- How targets and expectations have shifted
- What opportunities exist during these times
- SoV>SoM and what past recessions have taught us
- The impact on messaging and tactics
- Post COVID-19 predictions on how the buyer and B2B landscape will change going forward
The single weakest part of any system is the people who use it. People are vulnerable to a wide range of exploits, including social engineering attacks such as phishing, which attempt to fool people into revealing passwords or other sensitive information, to insider threats, where employees take advantage of their position to breach security.
Join me, Scott Abel, The Content Wrangler, and Patrick Bosek, CEO of Jorsek, Inc., for Coffee and Content, a talk show for content professionals. In this episode, we chat with cybersecurity expert, MK Palmore, about cybersecurity risks we may encounter while working from home and how to best protect ourselves.
Palmore is Vice President, Field Chief Security Officer at Palo Alto Networks and has previously served as the leader of the US Federal Bureau of Investigation cybersecurity branch in San Francisco.
Juan Rojas, Digital Marketing & Sales Consultant, V Digital ServicesRecorded: May 6 202046 mins
Learn about 3 effective platforms to leverage when communicating with consumers during COVID-19. During these challenging times, it is key to keep your consumers informed on the state of your operations. We understand it can be difficult to determine which channels have the most impact. We’re here to help and ensure you have the tools and knowledge needed to make the right decisions for your consumers and your business.
In this 45 minute webinar, Digital Marketing & Sales Consultant, Juan Rojas, will cover the most effective ways to benefit from:
• Google My Business
• Chat AI
• Email Marketing
Katie Lewis, VP of Sales NA, Paul Gilhooly, VP of Sales EMEA, David Pitta, CMO, BrightTALKRecorded: Apr 30 202061 mins
How effective would your marketing efforts be if you could uncover engagement signals outside of your existing marketing efforts? Harnessing the power of data has become more critical than ever and having the ability to tap into intent data and signals can significantly transform your go-to-market strategy and ultimately, bottom line.
Due to COVID-19, as the marketing landscape rapidly changes to fit the new normal of remote working and businesses reprioritizing projects and budgets, finding and tracking key engagement data from your ideal buyer is essential.
BrightTALK’s Sales leaders, Katie Lewis and Paul Gilhooly are teaming up with CMO, David Pitta to bring you expert insights that go beyond just the value of intent data, but ways it can complement existing marketing strategies. They will touch on measurable engagement and how BrightTALK’s Intent Data paired with the BrightTALK Insights tool can elevate your programs to drive unparalleled demand.
The global coronavirus pandemic has upended life as we know it — and the full impact on mobile brands is yet to be determined. Find out how startups and brands can deal with the uncertainty around this pandemic and how it will change the rules of engagement.
Join us for a chat with serial entrepreneur, Brian Alvey, the founder of Weblogs, a web publishing platform he and his co-founder sold to AOL for $25 million. We'll discuss why Alvey says he was born with publishing in his DNA and we'll learn about his latest adventure building a product he believes can that help people leverage video content in powerful ways.
Alyssa Jarrett, Director Brand & Content Marketing at Iterable; Ginny Tonkin, Sr. Demand Generation Manager at IterableJun 9 20204:00 pmUTC48 mins
This was one of our most popular webinars in 2018, and we dove right in to review what cross-channel campaigns made a splash in 2019.
Check out this interactive session where we had the audience vote on their favorites in each category.
This session includes:
-Innovative examples of this year’s best cross-channel marketing campaigns
-Voting and chats with our webinar experts about this year’s best cross-channel campaigns
-Fresh inspiration for your campaigns in 2020
Matthew Foyle, Field Engineering at AlgoliaJun 9 20204:00 pmUTC37 mins
Great search is an ongoing journey as websites, product offerings and customer needs evolve over time.
Join our product specialists to go over key aspects of Algolia search, such as:
- Fine-tuning relevance for a better CX
- Best practices around your search UI/UX
- Tips around Click Analytics and A/B testing
- Ways to improve your data quality
Aaron Bollinger, CRO (Kronologic), Frank Burns, Director of Account Management (Kronologic), David Pitta, CMO (BrightTALK)Jun 11 20204:00 pmUTC60 mins
In a time when many organizations are reducing quarterly goals and struggling to keep revenue flat, it’s rare for a business to uncover new opportunities and grow pipeline. Worse still, overburdened sales teams often lack the time and resources to work every lead, meaning large swaths of potential profits end up deprioritized and underworked.
The solution? Using AI to confirm virtual meetings.
Join David Pitta, CMO of BrightTALK, as he sits down with Aaron Bollinger, CRO of Kronologic, and Frank Burns, Director of Account Management at Kronologic, to discuss how teams, both big and small, can seamlessly cultivate high-value lead sources with always-on communication. Plus, we'll share how BrightTALK’s recent use of AI has increased response to opportunity creation by 22%, resulting in 12,000% ROI in only 90 days!
Technical content is often the most valuable content we have at our disposal, and the most under-utilized. It gets relegated to FAQ sections of our websites and off-site help documentation wikis. In this webinar, technical communication expert, Guiseppe Getto, will share how to leverage your existing technical content and turn it into a robust content funnel that can help you attract, land, and retain consumers who are hungry for this type of information. You'll also receive a ton of resources, including exclusive access to free information from Getto's new book, "Content Strategy in Technical Communication."
Science plays a pivotal role in modern society and the key way in which science is disseminated is through scholarly publishing. In this webinar, Mathias Astell (Chief Marketing Officer, Hindawi) will walk you through the ways in which a leading open access scholarly publisher uses customer and market data to develop a clear understanding of the trends and requirements in science communities around the world and uses this understanding to serve them with relevant, meaningful and impactful marketing. Through this webinar, attendees will gain an understanding of:
- The makeup of the science publishing market, including the actors, levers, risks and opportunities for a marketer
- The data required in effectively understanding this market
- How these behavioural, market and community data are practically utilised to engage this market
Science publishing is a fascinating, multi-billion dollar industry that is often somewhat obscure to those not in science or publishing – this webinar offers the chance to find out more about this industry and the interesting challenges and opportunities faced by marketers working in this space and the data they use to tackle them.
Cynthia Stephens | Brendan Walsh | Sandra Wendland | Mike McKenzieJun 17 20201:00 pmUTC45 mins
How to build, optimize and measure digital experiences.
At last count there were 8,000 martech solutions, and thousands of corresponding datapoints for marketers to ingest and make sense of. Most senior marketers receive daily emails with meeting requests to be pitched on the latest solution. How do we wade through this morass of solutions and data to pinpoint critical metrics needed for effective digital experiences demonstrating marketing’s impact on the business?
Measure marketing impact on outcomes that count. Come join our fireside chat and hear how Lionbridge has transitioned to a data-driven marketing approach and put customers at the forefront of its strategy. Join this 30-minute panel discussion to get actionable advice, with specific examples on:
1. Understanding the 7 telltale signs that you’re not optimizing your eCommerce site to increase conversion
2. Pitfalls to avoid when building a multi-lingual SEO program to drive engagement across regions, languages, and industries
3. How to build a high-performing content strategy with frequent, relevant messaging for personas
4. Focus on the right accounts with an account-based strategy for B2B enterprise selling
Jean Patrick and Joe GelbJun 17 20205:00 pmUTC45 mins
Most companies have content stored all over the place. Some of that content is made available through a documentation portal or product website; other content is delivered through corporate knowledge bases or served up inside learning management systems. This scattered approach to content hampers internal productivity, increases the risk of miscommunication and misinformation, which leads to redundancy and unnecessary costs.
To become an effective content-producing organization, you must be capable of providing unified access to all of your organization's content to whomever needs it; when, where, and how they need it. Your content needs to be available not only to prospective customers and existing clients, but also to employees, partners, regulators, and other stakeholders, so they can easily find the answers they need, when, where, and how they need them.
Join Scott Abel, the The Content Wrangler, Joe Gelb, President of Zoomin Software, and Jean Patrick, Chief Transformation Officer of Cherwell, to find out how the company unified multiple sources of content to propel productivity and help enable sales.
As a strategist, consultant and implementer, Jean leads activities within Cherwell focused on operational execution of key strategic initiatives based on priorities of the company and the CEO. As Chief Transformation Officer, Jean oversees the following teams: Strategic Initiatives, Customer Experience, Learning Services, Systems, Pricing, and Facilities. Jean arrived at Cherwell in early 2017 as the Chief of Staff, providing valuable oversight and guidance to projects of high strategic importance and leads the transformation of operational process and procedures focused on efficiency, financial impact, and business scalability.
David Ward and James Arnold from DunelmJun 17 20205:00 pmUTC30 mins
In the upcoming talk, David Ward and James Arnold from Dunelm will share their learnings and best practices on how the UK's leading home furnishing retailer transformed its online site into a rewarding customer experience that is driving higher conversion rates and revenue.
This webinar will cover how Dunelm:
- Recreated the physical store browsing experience online
- Orchestrated an effortless and engaging search and discovery experience
- Grew its online business
Christa Tuttle, Founder and CEO, Launch MarketingJun 17 20205:00 pmUTC45 mins
Much like B2C, B2B customers have become most responsive to marketing that’s tailored to
them. According to SmarterHQ, 72% of B2B customers will only engage with personalized marketing messages. So how do you achieve marketing that speaks to each customer without completely invading their online personal space? It starts with effective, consistent and regulation-abiding data collection. In this webinar, Launch Founder and CEO Christa Tuttle will walk through the modern landscape of data-driven personalization, highlighting not only the data management best practices that make up the backbone of your personalization efforts, but also how to transform this data into the information you need for personalized marketing. Topics discussed will include tools for automation and personalization, the power of manual processes in personalization, creating targeted emails and more.
Verrion Wright, Director of Marketing, ContentlyJun 17 20207:00 pmUTC45 mins
SEO is a critical component of content marketing – bridging the gap between consumers and content. Unfortunately, it’s a key component missing from many marketers’ skillset. Google is the gatekeeper between you and your most valuable audience - the people searching for answers to the big questions and challenges related to your brand. In many ways, it’s the most powerful distribution channel at your disposal. Yet many marketers struggle to integrate SEO into their content strategy, and underestimate SEO’s intrinsic value to standing out in a competitive digital arena.
A strong SEO strategy can transform your content marketing program, delivering compounding returns over time. In this webinar, Verrion Wright, Director of Marketing at Contently, will reveal how to create high quality content that Google loves, increases traffic, leads and revenue.
- Key trends that are making SEO the smartest investment for any marketing team
- How to build your prospect pipeline and identify growth opportunities
- 4 strategies that are sure to grow your SEO traffic
Frank Cowell, CEO, DigitopiaJun 17 20209:00 pmUTC45 mins
COVID-19 was a wake-up call for most businesses. If technology wasn’t powering your buyer experience before, now going digital is the only option. As a business leader, do you know what tech you can and should be using? Not sure how much time and effort you should dedicate to advancing your company’s data capabilities?
Frank Cowell, CEO of Digitopia, will break it down in simple terms so you can quickly adapt to the changing landscape, and most importantly….empower growth in your business!
In this talk you’ll learn:
- How to build a data-driven, revenue-centric marketing strategy
- How to define each stage of your buyer’s journey (and nurture them through the sales pipeline)
- What outcomes your buyers expect from your brand at each stage
- How to identify the right platform to create alignment across Marketing, Sales and Service
Frank Cowell is a speaker, best-selling author, and CEO at Digitopia, a digital strategy and execution agency based in San Diego, California. He works regularly with CEOs, CMOs, and VPs of Marketing who are looking to create amazing brand experiences while driving inbound leads. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and digital marketing, and he recently released his latest book, Building Your Digital Utopia, on Amazon.
We talk with information development guru, Rob Hanna, about why content creators should focus their efforts on the creation of micro—moments. Hanna will help us understand the role of microcontent — self-contained, atomic pieces of content — in the construction and management of exceptional content experiences.
Content personalization - delivering the right content, to the right person, on the right device, at the right time, in the right language - has become a corporate imperative for companies large and small. According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases.
And yet, looking at the data, two things stand out: 1) Most companies say that personalizing the customer experience is a critical “must have,” and they have the statistics to back it up. 2) Very few companies believe they are delivering enough personalized content, or deliver it well.
Join Val Swisher, CEO of Content Rules, to learn about The Personalization Paradox. What’s holding these companies back from their personalization goals? And how can you avoid the pitfalls and make your personalization possible with your own enterprise content?
In this webinar, you will learn:
• Why personalized content is imperative to the enterprise
• Why so many companies fail to deliver
• The five dimensions of creating personalizable content
Multi-product companies have many choices when it comes to selecting a customization framework. The one you choose will allow you to scale content for your product and services offerings easily or face changing your approach at some point in the future.
How do you choose a Customization Framework that makes sense for your company? This webinar will describe 3 common DITA customization frameworks, the advantages and disadvantages of each, and when to consider combining approaches.
Attendees will learn:
1) 3 DITA customization frameworks
2) When to use one approach over another
3) Pitfalls to avoid when implementing your framework
We chat with Michael Haggerty-Villa about design systems — what they are, why they are needed, and why information developers should contribute to them. Haggerty-Villa will demystify design systems and help you understand how having a single-source-of-truth and a universal design language can help you create consistent content experiences across all of your information distribution channels.
A chat with digital transformation guru, Ray Gallon, about the challenges facing information developers today. Gallon, president of the Information 4.0 Consortium, and co-founder of the Transformation Society, will discuss why he believes the opportunities awaiting information developers are "our time to shine".
As digital content grows, so do the challenges in findability, whether for specific documents/content items or for useful information/data. Printed content has relied on indexes, whereas digital content has relied on search engines, but search engines alone tends to be inadequate for the specific needs of enterprise or specialized content repository search and discovery needs. Tags, categories, keywords, or taxonomies can significantly improve search results, related content discovery, and the user experience involved. While many content management tools support some form of taxonomies, designing and creating taxonomies is left to users.
Taxonomies are controlled and structured sets of terms, including those referred to as tags or categories. This webinar explains the differences between tags and categories and between different kinds of taxonomies, especially hierarchical and faceted and when each is most suitable for different contexts. The structure and the terms of a taxonomy need to be customized for both the users and for the content. Various stakeholders need to be engaged in a taxonomy project, but the process does not need to be overly complicated. Taxonomies exist of various sizes and complexities, and similarly taxonomy creation can range from simple to complex.
Join Scott Abel, The Content Wrangler and his special guest, taxonomy expert, Heather Hedden for this free, one-hour webinar.
• How a taxonomy enhances content findabilty
• What are the different kinds and features taxonomies and what is likely more suitable in your situation
• Who should be involved in the taxonomy design process
• When to build the taxonomy yourself vs. when to hire a taxonomy consultant
Join us for a chat with Don DePalma, founder and Chief Research Officer, CSA Research, about the findings from his firm's 29-country survey of 8,700 B2B consumers. You'll learn why purchasers are less inclined to buy products that lack instructions — or that fail to provide post-sales customer support content — in their preferred language. You'll discover why local-language content leads to a greater likelihood of purchase and stickier post-sales loyalty.
We chat with Rob Gillespie about his thoughts on the future of technical communication, the potential death of traditional (and more recent) approaches to content production, and his thoughts about the impact that other changes may have on the world of content production, delivery, and consumption.
We chat with content strategy consultant, Regina Preciado, about the need to standardize content in order to personalize it. As co-author of the forthcoming book, "The Personalization Paradox: How Standardized Content Leads to Personalized Experiences", Preciado has a lot to say about personalizing content. We'll chat with her about how we can accomplish personalization of our content and provide the content experiences our prospective and existing customers deserve and desire.
Join us for a chat with intelligent content solution designer, Mark Lewis, about the role that technical documentation plays in closing deals and making sales. You'll learn why technical product content should play a supporting role in both marketing and sales and how recognizing the value — and untapped potential — of that content can help you improve the bottom line.
A paragraph is that combination of words and sentences that give your content its voice. In a world of personalization at scale, any inconsistencies in voice become very apparent to your customers.
In the previous webinars, you learned about watching your words and styling your sentences. Join Val Swisher, CEO of Content Rules, to learn how polishing your paragraphs can have a big impact on how personalizable your content is and how to get started.
In this webinar, you will learn:
How voice impacts all content (hint: it’s not just for marketing)
Why it’s important to manage voice
How to manage voice across the enterprise
Remote team working has gone mainstream following the Covid-19 outbreak and may be here to stay. Join us for a chat with CJ Walker, founder of Firehead, a digital communication recruitment and training agency based in France, as she outlines why soft skills are so important to make virtual teamwork a success.
Tapping into customer emotion and desire is at the heart of any winning design and content strategy.
Join Scott Abel, The The Content Wrangler, and his special guest, author and Content Design Strategist, John Caldwell, for this free one-hour webinar. Based on his new book on voice and tone strategy, John will lay out the case for the development of strategic content that connects with customers, gains their loyalty, and wins the game against your competitors. John will show you how to do it with a simple set of building blocks, guided by a clear and achievable goal, and then adapt it to you and your customers with a system for flexing how your character talks.
Leveraging storytelling techniques, John will work his way through some proven frameworks and end with a look at how to roll out and deliver on a new strategy.
During this webinar you will learn:
• The value of meaningful and strategic relationships brought to life with character and principles that have the power to connect with people
• How to develop a strategy that’s built on an easy-to-understand set of building blocks, driven by frameworks for flexing voice and tone
• How to get buy in from skeptical stakeholders and team leaders who have their own sets of priorities