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Mobile Marketing

  • My Virtual Test Drive: Design your solution to win customers
    My Virtual Test Drive: Design your solution to win customers
    Hong Liang Low, Associate Account Partner, Salesforce Recorded: Nov 26 2020 90 mins
    As we all adapt to a 'new normal' and prepare to accelerate out of crisis, small businesses must change customer engagement throughout the lifecycle.

    Making the leap from spreadsheets to CRM will have a lasting impact on the people and processes in your organisation, and on customer acquisition and retention rates.

    Join this CRM test drive webinar to get a comprehensive step-by-step walkthrough on how to quickly set up a Salesforce Essentials to make your business more successful.

    In My Virtual Test Drive, you'll see how easy it is to set up your sales organisation to win more customers:

    -Customise and map sales stages for team success
    -Engage customers at scale
    -Close more deals and track all of your customer information, all in one place
    -Test your new sales process, from a new lead to a closed deal and repeat customer
  • Industry 4.0: Radical Digitisation
    Industry 4.0: Radical Digitisation
    Toby Redshaw | Simon Parry | John Crawford Recorded: Nov 25 2020 38 mins
    The pandemic has shone a spotlight on how digital can be a truly transformative investment. Enabling companies to not only boost productivity, but also engage and communicate with their employees, customers and stakeholders in a way that they didn't think possible.

    In this session, we’ll discuss the technologies that forward-thinking business are prioritising and already investing in, such as:
    • Artificial Intelligence and Machine Learning
    • Automation and Robotics
    • Core network technologies and 5G

    Attendees to this webinar will hear about:
    • The importance of maintaining the human touch in organisations by finding the right balance when allocating tasks between automation, AI, and humans
    • Why 5G can be such a game-changer. How it can be used to create private wireless networks that provide secure, high-bandwidth, low-latency connections, enabling exciting new solutions like driverless vehicles such as robots and automated forklifts and near-real-time tracking of manufacturing lines. The range of solutions is huge from tracking to safety, predictive maintenance to digital twins.
    • How to leverage these technologies whilst ensuring that human choices shape the workplace and that we are not drawn into an algorithm-driven structure

    Speakers:
    Toby Redshaw, Senior Vice President – 5G Solutions & Enterprise Innovation, Verizon Business
    Simon Parry, CTO, Nokia Enterprise UK, Nokia
    John Crawford, General Manager, Enterprise Innovation and 5G solutions, Verizon Business
  • Your guide to reopening and growth: Salesforce and SafetyCulture
    Your guide to reopening and growth: Salesforce and SafetyCulture
    Kathleen Francis, Salesforce | James Frawley, Salesforce | Hamish Grant, Salesforce | Tina Rozul, Salesforce Recorded: Nov 25 2020 43 mins
    Every business is built on great relationships – on expectations being exceeded. Overnight, the expectations employees, customers and the community have for your business changed.

    Reopening your business, and building productivity and resilience in your team requires safety and trust with employees, customers and the community. So we’ve gathered industry experts across HR, business operations and IT to share best practices that will help you build tomorrow’s safe and trusted workplace.

    Register for this webinar to learn about:

    -The structures, processes and tools Salesforce is using to protect, empower and ensure the safety of employees with work.com

    -The steps SafetyCulture is taking to help companies achieve safer workplaces around the world

    -Best practices from industry experts in HR, business operations and IT to support business growth in the workplace today and the future

    Register now to find out how to reopen and grow safely with work.com.

    FEATURED SPEAKERS

    Kathleen Francis | Senior Director, Employee Success | Salesforce

    James Frawley | Senior Director, Workplace Services | Salesforce

    Hamish Grant | VP of Marketing | SafetyCulture

    Tina Rozul | Director, Product Marketing | Salesforce
  • Search Engine Optimization for Technical Documentation
    Search Engine Optimization for Technical Documentation
    Mordy Oberstein and Justin Simon Recorded: Nov 24 2020 63 mins
    Join us for a free, one-hour topic-based presentation on the value of investing in optimizing technical documentation content for search. SEO experts Mordy Oberstein of Wix and Justin Simon of TechSmith will demystify search engine optimization and its relation to technical documentation. This event is brought to you by TechSmith and Precision Content.
  • How Structured Content Powers Health Education at Healthwise.org
    How Structured Content Powers Health Education at Healthwise.org
    Sonja Deines Recorded: Nov 24 2020 43 mins
    Join us for an informative discussion with content strategist, Sonja Deines, about how non-profit patient education provider, Healthwise.org, uses structured content to power their innovative educational efforts. You’ll discover why the organization leverages structured information to deliver evidence-based, easy-to-understand content that helps people make better healthcare decisions.

    The Content Advantage is brought to you by Zoomin Software. Leading brands use Zoomin to help customers and employees find the answers they need, when and where they need them. Zoomin unifies all your product content and makes it available in full fidelity in your doc portal, Salesforce, ServiceNow, and even your product itself. And with actionable analytics into your content, you can continually optimize the knowledge experience.
  • Why Genre Matters for Mobile Game Monetization
    Why Genre Matters for Mobile Game Monetization
    VentureBeat x Facebook Recorded: Nov 19 2020 60 mins
    Learn top rewarded video integrations by game type!

    Research has shown that the ad-supported model of in-game advertising is a major win for
    publishers. By the end of 2019, in-game ads accounted for 17% of total worldwide smartphone
    gaming revenue ($82.6B) – and that number is expected to triple by 2024.

    But no matter your game genre, if your goal is to maximize the revenue impact of ad
    monetization, it’s important to hone in on the right formats and strategies, and stay on top of the
    latest best practices and research on what works best for your genre.

    In this VB Live event, experts will share stats and user sentiment from research and analyst
    reports covering everything from the best ad formats for every game type — from casual and
    hypercasual, to strategy, action, and RPG, social casino games and more.

    You’ll get an in-depth look at the best rewarded video entry points for your game type, including
    what works best for each genre, common placements, design innovations and value exchange.
    And you’ll learn about how to test ads in your game, no matter what genre it is.

    In this webinar you’ll learn:
    - Insights into in-app ad success by genre
    - The best rewarded video entry points for each game genre
    - How to leverage common A/B testing methods
    - How to make sure ad integrations complement in-app purchases
    - How leading publishers test and prove the revenue potential of ads

    Speakers:
    - Kiel LeBaron, Senior Director, Ad Monetization, Jam City
    - Hahn Kim, Strategic Partner Manager, Facebook Audience Network
    - Emma Bullen, Product Marketing Manager, Hyper Hippo Entertainment (moderator)
  • From the ground up: Building your ideal game studio infrastructure
    From the ground up: Building your ideal game studio infrastructure
    VentureBeat x Akamai Recorded: Nov 19 2020 60 mins
    So you’re starting your own game studio. This is an incredible opportunity! You and your team get to start fresh, with no technical debt, and build the infrastructure of your dreams.

    But what does that look like? Where have other new studios found success and failure? And how can you best build a platform on which to launch your new game? Join our panel of technical and operational experts for help on how to start strong, and prepare to scale. Plus hear from developers at other independent studios about how they started small and achieved big success.

    You will learn about:
    - Tips for starting your own game studio
    - The landmines you should watch out for
    - The best way to approach technical decisions as you grow

    Speakers:
    - Glen Schofield, Chief Executive Officer, Striking Distance Studios
    - Emily Greer, Co-founder & CEO, Double Loop Games
    - James Dobrowski, Managing Director, Sharkmob London
    - Jonathan Singer, Senior Manager – Global Games Industry, Akamai
    - Dean Takahashi, Lead Writer, GamesBeat (moderator)
  • Curate Your Components: The Personalization Paradox #4
    Curate Your Components: The Personalization Paradox #4
    Val Swisher Recorded: Nov 19 2020 60 mins
    Components are where all of the work you’ve done so far to manage your words, sentences, and paragraphs come together to create a customer experience. Only by creating small, reusable content components (and tagging them correctly), can you make sure that only the right pieces of content are delivered to the right person, at the right time.

    Join Val Swisher, CEO of Content Rules, to learn how curating your components can have a big impact on how personalizable your content is.

    In this webinar, you will learn:

    Why componentized content is a requirement for personalization
    The 3 biggest pitfalls of componentized content (and how to avoid them)
    What an enterprise component eco system really looks like
  • How Covid Has Changed the Channels of Engagement
    How Covid Has Changed the Channels of Engagement
    Sally Lopez- CMO Council, Matt Tredinnick- Precisely, Frank Sottosanti- Transamerica, Mario Vera- Nestlé Recorded: Nov 19 2020 61 mins
    Brought to you by CMO Council and Precisely.
  • Webinar: Brand Authenticity and the Power of Personalisation
    Webinar: Brand Authenticity and the Power of Personalisation
    DMA, AAR, Mind, Swizzels Matlow, Worldwide Cancer Research Recorded: Nov 19 2020 66 mins
    Uncover the power of personalisation and brand authenticity alongside AAR, MIND, Swizzels Matlow, and other experts and discover how it can be used to your advantage. Tune in for discussion, debate, and leading insights, as you unpick the theory and dive into the makings of personalisation and brand authenticity.
  • Best in Class Contact Centres: A Use Case in Innovation
    Best in Class Contact Centres: A Use Case in Innovation
    Steffen Selbmann, Principal CX Consultant, Verizon Recorded: Nov 19 2020 46 mins
    Improving the customer experience – innovation and automation for the digital savvy enterprise.

    Customer experience is a top five priority for CIOs around the world: the pandemic has only increased the importance of digital communications, enabling effective and efficient interaction with customers whilst reducing reliance on overburdened agents.

    Verizon employs over 130,000 people around the world and around 30,000 contact centre agents. Within the United States, it has recently introduced Google Contact Center AI into centres which serve 94 million subscribers and provides advanced natural language processing techniques to deliver a faster, more accurate interaction. During this session, Steffen Selbmann, a contact center specialist based here in Europe, discusses our use case: why Verizon decided to make this investment and the benefits it promises to deliver.
  • 8 Cybersecurity Resolutions for the New Year and Next Normal
    8 Cybersecurity Resolutions for the New Year and Next Normal
    Dave Grady, Mike Restivo Recorded: Nov 18 2020 45 mins
    New year resolutions are a time-honored tradition: they mark the departure from bad habits and unrealized goals of one year and the optimism and renewed focus for the next. But 2020 has been a year unlike any other. A global pandemic increased the enterprise attack surface exponentially and handed bad actors a perfect opportunity to double down on attacks, leaving many security teams spread thinner than ever.
    David Grady, Verizon’s Chief Security Evangelist, has some suggestions for enterprise security leaders on how to rethink and reset for next year. He offers eight resolutions you can make today to secure your organization, energize your team and prepare yourself for 2021 and beyond. 
    Resolving to become a more formidable opponent to security adversaries requires more than installing new policies or purchasing more security software. It involves tapping into valuable internal and external resources to improve your security program and grow as an individual leader and as a team. 
    Join this webinar to learn:
    •How to start 2021 with well-balanced set of priorities
    •How to set goals that will make your organization more secure
    •Why threat intelligence is so important to improving your organization's security posture
  • Verizon Threat Research Advisory Center Monthly Intelligence Briefing (MIB)
    Verizon Threat Research Advisory Center Monthly Intelligence Briefing (MIB)
    Dave Kennedy, Managing Principal, Open Source Intelligence Recorded: Nov 18 2020 74 mins
    Topic: Dark, Deep, Surface Web Hunting

    Join us—the Verizon Threat Research Advisory Center – for our Monthly Intelligence Briefing (MIB) to discuss the dark, deep, surface web hunting and the current cybersecurity threat landscape.

    Farzad Seihoun with the Verizon Threat Research Advisory Center will cover:
    •Defining the space and accessing it
    •Overview of what the dark web hunting team is seeing and reporting
    •Dark web hunting as a service solutions

    And then we'll turn things over to David Kennedy, Managing Principal, Open Source Intelligence to cover:
    •Current Intelligence Overview
    •Attacks and Threat Indicators
    •Latest Malware Trends
    •Significant Vulnerabilities

    If you have any questions that you'd like us to cover on the call, please send them to the following email address: Intel.Briefing@verizon.com
  • COVID and mental health: What employers and HR need to know
    COVID and mental health: What employers and HR need to know
    VentureBeat x TriNet Recorded: Nov 17 2020 61 mins
    As the COVID pandemic continues to evolve, employees are struggling under the weight of the unknown. From the stress of working from home or returning to an office environment when regulations are in flux, to the intense pressure on employees with school-age children who are trying to juggle work and impromptu teaching, workers are wrestling with hard choices and difficult issues. The scale of employee mental health support that HR and business leaders must provide is unprecedented.

    In this webinar presented by TriNet and FEI, the Workforce Resilience Experts, you'll learn about the impact that COVID is having on employees' mental health and productivity — and, in turn, how employees’ mental health impacts the health of a company. You’ll learn about the internal strategies organizations need now to support employees, from adapting communication policies, to creating buddy systems for co-workers, flexible work schedules, and more.

    Registration is free!

    You'll learn:

    - What employers need to know about COVID’s impact on the mental health of their employees
    - How the mental strain of COVID may negatively impact the health of a company and employee productivity
    - Best steps and practices companies are taking to help their employees get through this difficult time

    Speakers:

    - Christy Yaccarino, Executive Director, Benefit Strategy and Wellness, TriNet
    - Michael McCafferty, Consultant, FEI Behavioral Health
    - Stewart Rogers, Moderator, VentureBeat
  • Content Intelligence: Developing a Data-Driven Content Strategy
    Content Intelligence: Developing a Data-Driven Content Strategy
    Nick Markwith, Sr. Director of Content, BrightTALK Recorded: Nov 17 2020 59 mins
    Developing your understanding of your target audience is important, but turning those insights into an actionable strategy that proves ROI can be difficult for the most seasoned marketer. It’s easy to get lost and hard to know where to begin without the right tools or strategies to help develop your ideas into a repeatable content plan.

    In the second episode of the Content Intelligence Series, Nick Markwith will explore how to start developing a data-driven content strategy that produces results from an analytical perspective. Join this episode to learn:
    - What elements are needed for your content strategy
    - How to understand your strengths and opportunities through analysis
    - How to leverage topics and formats drive results
  • Making Virtual Meetings Feel More Personal
    Making Virtual Meetings Feel More Personal
    Ramon Ray, Author of “Celebrity CEO and owner of Smart Hustle Media & Jeremy Sherwood, Opus Interactive Recorded: Nov 17 2020 31 mins
    Making Virtual Meetings Feel More Personal - A conversation with Opus Interactive.

    A webinar series brought to you by BlueJeans, by Verizon.
  • Assessing Smart Buildings – Planning Your Future Starts Today
    Assessing Smart Buildings – Planning Your Future Starts Today
    Brian Davis, Corning, Luke Lucas, T-Mobile, Jesse Carillo, Hines; Rob Murchison, Intelligent Buildings Recorded: Nov 17 2020 71 mins
    What will your smart building be capable of in 10, 25, or even 50 years? What is driving change today and how will it impact buildings and cities in the future? As we are only in the dawn of the new IOT-age, this discussion will look at the horizon to understand what digital transformation will enable for tenants, owners and investors. With new wireless technologies like 5G and Wi-Fi 6 coming to market and more smart devices to connect and secure every day, our expert panel will discuss what building owners and managers need to plan for ahead of the coming wave of innovative smart technologies.
  • Content Strategy: Yesterday, Today, and Tomorrow
    Content Strategy: Yesterday, Today, and Tomorrow
    Rahel Anne Bailie, Content Seriously Recorded: Nov 17 2020 46 mins
    Join us for The Content Advantage on when we chat with content operations maven Rahel Anne Bailie about the discipline of content strategy. We'll explore content strategy past, stopping to talk a bit about the foundations of the discipline, where we're at today, and where we're heading tomorrow. Come prepared to ask questions of one of the most knowledgeable content strategists on the planet.

    The Content Advantage is brought to you by Zoomin Software. Leading brands use Zoomin to help customers and employees find the answers they need, when and where they need them. Zoomin unifies all your product content and makes it available in full fidelity in your doc portal, Salesforce, ServiceNow, and even your product itself. And with actionable analytics into your content, you can continually optimize the knowledge experience.
  • Reimagining Your Digital Future: The Future of Work Index
    Reimagining Your Digital Future: The Future of Work Index
    Rob Mitchell | Jon Weg | Stephen Keenan | Lianna Brinded Recorded: Nov 17 2020 41 mins
    To reimagine an organisation for the future, business leaders must get comfortable with dealing with uncertainty. Without doubt, more change lies ahead. And so, flexibility to respond to change has never been a more valuable commodity, both in leaders and in the organisations they lead.

    Verizon’s latest research – conducted before and after the COVID‐19 crisis broke – informed the creation of the Future of Work Index, which measures the progress of organisations across four critical categories of future‐readiness: technology, skills and behaviours, leadership, and new ways of working.

    Join us as we hear from experts at Verizon as they discuss why organisations that scored in the top 20% of the Index reported better financial performance than their peers, and how these companies are laying the foundations for future success by:

    • Preparing for a more distributed, flexible and remote workforce
    • Taking the long‐term view of how they must adapt their skills
    • Investing in advanced technologies as a strategic priority

    Our panel will explore what these insights mean for organisations looking to meet the challenges of tomorrow by reshaping their strategy, technology and skills today.

    Speakers:
    Lianna Brinded, Head Of Yahoo Finance UK, Verizon Media
    Rob Mitchell, CEO, Longitude
    Jon Weg, CIO Advisor
    Stephen Keenan, Executive Director, Client Services, Verizon Business
  • Using Smart City Technology to Reinvent Communities
    Using Smart City Technology to Reinvent Communities
    Josh Linkner: Chairman, Co-founder of Platypus Labs Recorded: Nov 12 2020 39 mins
    With populations already shifting from urban to suburban environments, COVID-19 has expedited some of that migration. City leaders are finding new ways to use smart technology to better manage the well-being of their communities.

    Discover what industry innovator and author Josh Linkner has to say about the future of these communities and ways that smart cities are emerging and evolving.

    Gain insights on how insight on data management, coupled with artificial intelligence will be a key tool in managing the health, safety and overall wellness of a population. We will also look to cover the economic impact as urbanization shifts.
  • When Do You Need a Content Consultant and How Do You Work With One?
    When Do You Need a Content Consultant and How Do You Work With One?
    Stephani Clark and Gretyl Kinsey Recorded: Nov 12 2020 63 mins
    Embarking on a structured content project is exciting but it can also feel daunting. Consultants typically help with content strategy, training, conversion, implementation, and selecting new tools. A content consultant can aid you with your project, but at what point should you ask for help? 



    Join Stephani Clark, Director of Customer Success at Jorsek, and Gretyl Kinsey, Technical Consultant at Scriptorium for this free one-hour webinar. When hiring a consultant, how do you set expectations, and how do you work with multiple vendors (consultants and tools vendors) to have a successful outcome? Stephani and Gretyl will discuss key areas of a content management project to evaluate when you should hire a consultant or when you should move forward on your own.

    Three Takeaways:
    • Signs you need a consultant
    • Setting expectations
    • Tips 
  • Flip the Switch: Budgeting for Virtual Events
    Flip the Switch: Budgeting for Virtual Events
    Edward Farraye, Growth/Revenue Marketing (HashiCorp) and Nick Fagan, Senior Director, US Sales (BrightTALK) Recorded: Nov 12 2020 58 mins
    You’ve set your virtual event KPIs. Now, where should you focus your resources to get the most bang for your budget? Let us walk you through the essentials.

    Join Nick Fagan, Senior Director, US Sales (BrightTALK) as he sits down with Ed Farraye, Growth/Revenue Marketing (HashiCorp), to highlight how to maximize the ROI of virtual events in 2021. We'll discuss how to establish a budget that maps directly back to your overarching goals and objectives, and how three different types of virtual events fit into your GTM strategy - demand gen, brand-building, and internal. While we won't share top-secret budget specifics, we'll break-down the minimum requirements necessary to launch a practicable B2B event or conference and outline the extras that, when executed cost-effectively, can elevate a standard virtual event into an engaging digital experience.
  • L'entreprise Adaptative selon Verizon - Secure Access Service Edge
    L'entreprise Adaptative selon Verizon - Secure Access Service Edge
    Jean-Marc Meslin, Verizon Principal Security Architect Recorded: Nov 12 2020 38 mins
    À l'heure où les entreprises s’adaptent aux conséquences de la pandémie, leurs dirigeants revoient leur stratégie pour se projeter dans ce "monde d’après". Dans ce contexte, les technologies jouent rôle encore plus essentiel pour déployer le socle digital garant de la continuité de leur activité. La maîtrise des solutions de type " Secure Access Service Edge" (SASE) permet de s'adapter et d'assurer cette continuité. Au cours de ce Webinaire, vous découvrirez comment la notion d’entreprise adaptative fusionne les composants de sécurité, réseaux et cloud intégrés dans le principe de SASE.

    Jean-Marc Meslin
    Verizon Principal Security Architect
  • How Xero is Innovating to Put Customers First with Salesforce Customer 360
    How Xero is Innovating to Put Customers First with Salesforce Customer 360
    Tina Rozul Director, Product Marketing Salesforce|Nigel Piper Executive General Manager - Customer Experience Xero Recorded: Nov 12 2020 12 mins
    Learn how Xero is using the full power of Salesforce Customer 360 solutions across Sales, Marketing, Service, Analytics, Platform, AppExchange and Customer Success.

    Hear from Nigel Piper, Executive General Manager of Customer Experience at Xero on how their Xero Central Community served as a gateway to news and other resources to help customers manage through the crises.
  • Building Smart Scalable Storage SoCs with Embedded PCIe Switching
    Building Smart Scalable Storage SoCs with Embedded PCIe Switching
    Stephane Hauradou, Product Marketing Recorded: Nov 11 2020 45 mins
    As storage systems embrace NVMe and all-flash, the need for scalability coupled with constantly evolving application requirements prompt SoC architects to look for ways to differentiate and future-proof their designs.

    In this presentation we look at current storage architectures and propose an innovative way to design next-generation storage SoCs centered around the use of embedded PCIe switching.

    We then introduce PLDA’s PCIe switch IP along with some real-world use cases, and explore the various IP features and capabilities that enable differentiation and future-proofing of SoCs in storage applications and beyond.
  • Webinar: Brexit - What are Marketers Doing to Prepare?
    Webinar: Brexit - What are Marketers Doing to Prepare?
    DMA Nov 30 2020 3:00 pm UTC 75 mins
    DMA’s resident legal and policy experts will take you through all you need to know to prepare your business for any outcome.
  • Webinar: Why Insight-Driven Marketers are the Engine of Growth
    Webinar: Why Insight-Driven Marketers are the Engine of Growth
    Lead Forensics, VervelQ, Peak Indicators, Radisson Hotel Group, Kingpin Communications Dec 1 2020 3:00 pm UTC 75 mins
    Join our webinar to hear from Peak Indicators and learn why marketers need to adopt growth as their key directive and get a handle on the complexity of marketing data.
  • Demystifying Personalisation for the Holiday Shopper Wins
    Demystifying Personalisation for the Holiday Shopper Wins
    Kait Creamer, CRM Marketing Manager at Framer; Kath Pay, CEO at Holistic; Jeffrey Vocell, Product Marketing at Iterable Dec 1 2020 5:00 pm UTC 66 mins
    The unknowns of this year’s holiday shopping season are plenty. But while the pandemic has impacted consumer confidence and turned retail shopping upside down, we do know that consumers will be spending for the holidays… no matter what.

    In this discussion, we’ll help you demystify how to engage with your customers with more relevant messaging across all channels.

    Join us and learn:
    -Peak season trends and quick festive wins
    -The importance of leveraging personalisation this season
    -Top tips for your cross-channel marketing strategy.
  • How Salesforce is Reopening with Work.com
    How Salesforce is Reopening with Work.com
    Tina Rozul | Judy Fang | James Frawley | Leandro Perez | Vincent Cotte | Dec 2 2020 2:45 am UTC 4 mins
    Learn how Salesforce used Work.com to reopen their Sydney office in 3 months.

    As your workforce returns to the workplace or continues to work from anywhere, Work.com will help you build trust within your organisation, your customers, and your community so you are resilient today and prepared for what tomorrow brings.

    Speakers:

    Tina Rozul | Director, Product Marketing, Salesforce
    Judy Fang | Solution Engineer, Platform specialist, Salesforce
    James Frawley | Senior Director, Real estate and projects, Salesforce
    Leandro Perez | Vice President, Asia pacific Marketing, Salesforce
    Vincent Cotte | Senior Director, Go-To-Market Marketing, Salesforce
  • The Digital Workplace
    The Digital Workplace
    Dirk Schlotter Dec 2 2020 3:00 am UTC 36 mins
    68% of companies now believe that the future workforce will be remote*. A hybrid of remote working and reduced office working will be the new reality. On one hand, this could have positive outcomes such as increased productivity for some departments, but on the other hand, it may also negatively impact work/life balance and raise mental health issues.

    In this session, we will be discussing the changing concept of work, the workplace and the environment that business leaders need to create to thrive in this new world in relation to:

    • Changes to the physical workplace: Offices may need to be repurposed as drop‐in collaboration centres rather than everyday bases, and use more tech such as VR
    • Smarter working: With the proliferation of video and web conferencing, how can you enable more productive collaboration tools such as document sharing, annotation and white‐boarding
    • The importance of security: How to protect the organisation from today's evolving threat landscape especially when the employee's environment is out of your control
    • What to prioritise to enable your digital workplace: Simplicity and integration are key in this area in order to provide employees with a single, app‐like experience across the tools they use every day

    Attend this session to solidify your plans and uncover the journey to the new digital workplace.

    Presented by:
    Dirk Schlotter, Director Global Real Estate & Supply Chain for Verizon Communications.

    * 2020 The Future of Work, Reimagining business as usual, Verizon Research report
  • Can CMOs Fix Poor Email Engagement with AMP Email?
    Can CMOs Fix Poor Email Engagement with AMP Email?
    Bryan DeRose- CMO Council, Matt Harris- Dyspatch, Magith Noohukhan- Braze Dec 2 2020 6:00 pm UTC 60 mins
    Brought to you by CMO Council and Dyspatch.
  • Effective Leadership in a Virtual Workplace
    Effective Leadership in a Virtual Workplace
    Ron Insana, Senior Analyst, CNBC & Susan Scott, Fierce Founder Dec 2 2020 6:00 pm UTC 60 mins
    Authenticity, inclusion and transparency are always key to effective leadership. But they're more important than ever when workers have gone virtual. These are the muscles that today's leaders must exercise if teams are to succeed, because "team" means something different now than it did a few months ago.

    Find out what Susan Scott, founder of Fiercelnc.com, and business journalist Ron Insana have to say about leadership in this new way of working.
  • Configuration Database Enables Automatic Assembly of Technical Documentation
    Configuration Database Enables Automatic Assembly of Technical Documentation
    Alex Masycheff Dec 2 2020 6:00 pm UTC 60 mins
    When complex products, such as aircraft, automobiles, or factory machines, are delivered to customers, they typically come in a customer-specific configuration. The configuration determines the components included in a particular product.

    For example, when an aircraft maker sells an aircraft to airlines, each airline orders their own configuration of the aircraft. Needless to say that a component (such as an engine or a certain version of the software) may be part of multiple configurations, and new configurations are constantly built. Engineers provided with the configuration name, usually have a way to find out which components should be included in each configuration.

    Technical documentation teams also need to have an efficient (and preferably automated) way to identify which content describing individual components is required for a specific configuration and to assemble it into a complete set of documentation deliverables.
     
    In this webinar, you will learn:

    - What a configuration database is
    - How product content is matched to the product configuration
    - Why the traditional way of content profiling doesn't always work for configuration-based product assembly
    - How Boolean statements can be used in conditional content expressions and why they make conditional content filtering more flexible
    - Why content has to be in a structured format to enable automatic content assembly
  • How data is revolutionizing game creatives for UA
    How data is revolutionizing game creatives for UA
    VentureBeat x YellowHEAD Dec 2 2020 6:00 pm UTC 60 mins
    Creative is the key to user acquisition and is going through an evolution. Gone are the days of
    guesswork and hunches for creative production — data is now leading the charge, and
    industry/category best practices have evolved. With data, you can optimize creatives for
    different social media platforms, find the right creative for each audience in each geo on each
    platform, drill down to the elements that resonate with your audiences, and more.

    In this VB Live event, GamesBeat, yellowHEAD, Zynga, and Snapchat will discuss how to
    optimize creative for user acquisition; how to create your own set of best practices for every
    target audience and geo; how to gain a competitive edge through new, groundbreaking creative
    processes and technologies; and more.

    Registration is free!

    You'll learn about:
    - How data-based creatives boost user acquisition
    - Developing your own set of best practices
    - Optimizing creatives for every social media platform
    - How to gain a competitive edge in your UA efforts with smart creative ideation
    - And more!

    Speakers
    - Maria Waters, Head of Conversion Optimization, Zynga
    - Oliver Wapshott, Creative Strategist, Snap
    - Noa Miller, Marketing Creative Strategist, yellowHEAD
    - Dean Takahashi, Lead Writer, GamesBeat (moderator)
  • Proactive Security and Incident Response in the “New Normal”
    Proactive Security and Incident Response in the “New Normal”
    Chris Hallenbeck, Tanium CISO Americas and Chris Novak, Global Director, VTRAC Dec 2 2020 7:00 pm UTC 75 mins
    The COVID-19 pandemic forced organizations to transition to a remote work environment overnight, disrupting processes and workflows, reducing budgets, and increasing their attack surface exponentially. One recent global survey of more than 1,000 IT leaders found that 90% saw more frequent cyberattacks than usual due to the shift to remote work during the COVID-19 pandemic.

    Nowadays, organizations know it’s not about if they are going to be compromised, but when. The Verizon Rapid Response Retainer provides organizations access to the expertise, tools, and intelligence they need to limit the theft of data, preserve incident evidence, and maintain their reputation.  New add-on capabilities, such as endpoint telemetry analysis (ETA) allows organizations to create a customized, proactive incident response agreement that helps mitigate risk, augment cybersecurity personnel and control costs.
     
    In this webinar, you’ll learn:
    How to strengthen security posture despite budget constraints

    The fundamental importance of IT health and hygiene, and how to improve it

    How the Verizon’s Rapid Response Retainer can provide enhanced SLA’s, reduced incident response time, and drastically improve security posture, all remotely
  • Datorama APAC Marketing Intelligence Report Webinar
    Datorama APAC Marketing Intelligence Report Webinar
    Pamela Samathivathanachai, Director of Product Marketing,Datorama | Chris Jordon, Regional Head of Data, Salesforce Dec 3 2020 2:45 am UTC 45 mins
    For the first time ever, Datorama has conducted a research study across seven countries in Asia and ANZ to learn more about how Marketers in this region are utilising data to drive growth.

    Learn about the top challenges marketers face in operationalising growth for their businesses in our survey of over 1000 top marketing leaders.

    Our research study explores:

    -The shift in marketing priorities to account for marketing-led growth
    -The state of marketing analytics across APAC
    -Data integration, analytics, and optimising capabilities and challenges
    -Next steps in achieving marketing success & the data-drive revolution

    Get an inside look at the top growth priorities for marketers, barriers they face, and the data-driven future for today’s marketing leaders in the first edition of our APAC Marketing Intelligence Report
  • 5G Built Right for Business
    5G Built Right for Business
    Jeremy Godwin | Tami Erwin | Brian Fitzgerald | Sowmyanarayan Sampath Dec 3 2020 10:00 am UTC 60 mins
    5G built right for business: another chance to hear Verizon Enterprise’s International launch announcement.

    You might not have heard that Verizon now stands ready and able to help you innovate, increase your competitive edge and accelerate your digital transformation with private 5G services available in Europe.

    This webinar is another opportunity to hear direct from Verizon’s senior leadership on why 5G and MEC are foundational technology layers that will help drive the fourth industrial revolution forward. You will learn about why 5G is so important in the next wave of digital transformation and will help you understand how your organisation can be at the forefront of technological change that can help elevate your product offerings, heighten customer satisfaction, improve supply chain processes and more.

    Presented by:
    Jeremy Godwin, Corporate communications Director, Verizon
    Tami Erwin, EVP & Group CEO, Verizon Business
    Sowmyanarayan Sampath, SVP & President Enterprise, Verizon Business
  • Flip the Switch: Content That Converts
    Flip the Switch: Content That Converts
    Val-Pierre Genton, VP of Corporate Development, and Olivia Dassler, Manager of Marketing Programs, (BrightTALK) Dec 3 2020 3:00 pm UTC 72 mins
    Plan. Develop. Promote. Amplify. Repeat. The sheer amount of time and energy needed to create tactical, engaging content that converts can drag down a team when not done strategically.

    Join our VP of Corporate Development, Val-Pierre Genton, and Manager of Marketing Programs, Olivia Dassler, as they pull-back the curtain on BrightTALK’s own content production engine. You’ll come away with actionable best practices that set you up for success and prepare your team to capitalize on opportunities as they arise.

    They’ll focus on:
    - Generating scalable awareness and demand through always-on webinar and video programs
    - Creating a content plan that features all potential forms of content
    - Tips and tricks to speed up the content development process without sacrificing quality
    - Best practices that put your content to work for you
    - How to push measurement and performance monitoring to the next level

    As a special bonus, get access to the real-life templates the BrightTALK marketing team uses to plan, develop, promote, and maximize our own game-changing content.
  • Why We Bother To Map The Customer Journey
    Why We Bother To Map The Customer Journey
    Noz Urbina, Patrick Bosek, and Scott Abel Dec 3 2020 4:00 pm UTC 60 mins
    Customer Journey Maps (CJMs) are recognized across industries as key components to improving customer experience or the content that supports it. Why?

    Especially in times of crisis, understanding the priorities and pain points of your audience is essential. Maybe you want to be more customer-centric; to increase relevance or personalize content; to cut out content that's not driving improvements to customer experience; or to simply optimize your processes and team interactions.

    Ok, great. But what do you actually change? What do you focus on this week, month or year? CJMs help align strategy to zero in on what will deliver the greatest ROI in your unique brand situation.

    Join us for the next episode of Coffee & Content with omnichannel content strategist, Noz Urbina. We'll tease out how to best build content strategies and experiences. Attend this session to learn the benefits and the key concepts to making your CJMs better than the rest.

    Coffee & Content is brought to you by The Content Wrangler and Jorsek, the makers of easyDITA.
  • “Is This Creepy?” Balancing Privacy and Personalization
    “Is This Creepy?” Balancing Privacy and Personalization
    Fatemeh Khatibloo, VP, Principle Analyst at Forrester; Stephanie Liu, Analyst at Forrester Dec 3 2020 5:00 pm UTC 60 mins
    The interplay between privacy and personalization has only become more important as we spend more time online, navigating uncertain times.

    Come hear veteran Forrester analysts Fatemeh Khatibloo and Stephanie Liu explore the ethics and new landscape of privacy, what consumers expect, and how people make the choices that they do.

    PolicyGenius’s Jessica Owen will join to speak about how Iterable was instrumental in helping them implement a game-changing personalization strategy.

    Join this powerhouse panel to:
    -Learn how people make choices—and how to reduce their decision-making stress
    -See examples of “creepy” personalization—and how to avoid cringey mistakes
    -Learn appropriate personalization—and how to leverage to empathize with customers
  • Beyond Centers of Excellence: Operating models for the data-driven organization
    Beyond Centers of Excellence: Operating models for the data-driven organization
    VentureBeat x Dataiku Dec 3 2020 6:00 pm UTC 60 mins
    When it comes to AI initiatives, everyone talks about building a so-called Center of Excellence. But what does that mean? Ultimately, the reality of operating models is much more complex. The most pressing consideration is choosing the operating model that works best for your use cases and business objectives.

    But how should data leaders and executives decide which of the three primary models, Decentralized, Hub and Spoke, or Centralized, works for your situation?

    Join this VB Live event for a deep dive into the details of each of the three models, the pros and cons of each, plus real-world examples of organizations that use each model -- and why. Plus, you'll uncover a framework of questions for understanding which model — or models — are best suited for your organization to get the most out of AI, so you'll leave with a firm grasp on best practices and your next steps.

    Register for free!

    You'll hear:
    - A detailed look at each of the three primary operating models for AI initiatives
    - The pros and cons of each operating model for a variety of business uses
    - Case studies from companies that have implemented each type of model
    - And more

    Speakers:
    - Beaumont Vance, Head of AI, Advanced Analytics and Emerging Technology DevOps, TD Ameritrade
    - Jennifer Roubaud-Smith VP, Global Head of Strategic Advisory, Dataiku
    - Kyle Wiggers, AI Staff Writer, VentureBeat (moderator)
  • Best in Class Contact Centres: A Use Case in Innovation
    Best in Class Contact Centres: A Use Case in Innovation
    Steffen Selbmann, Principal CX Consultant, Verizon Dec 7 2020 3:00 am UTC 45 mins
    Improving the customer experience – innovation and automation for the digital savvy enterprise.

    Customer experience is a top five priority for CIOs around the world: the pandemic has only increased the importance of digital communications, enabling effective and efficient interaction with customers whilst reducing reliance on overburdened agents.

    Verizon employs over 130,000 people around the world and around 30,000 contact centre agents. Within the United States, it has recently introduced Google Contact Center AI into centres which serve 94 million subscribers and provides advanced natural language processing techniques to deliver a faster, more accurate interaction. During this session, Steffen Selbmann, a contact center specialist based here in Europe, discusses our use case: why Verizon decided to make this investment and the benefits it promises to deliver.
  • Security: Never trust, always verify. Move towards a zero trust environment
    Security: Never trust, always verify. Move towards a zero trust environment
    Ashish Khanna | Asif Khan Dec 7 2020 9:30 am UTC 44 mins
    The move to remote working has forced many businesses to be more flexible, but the increase in hacking, phishing and attacks on cloud‐based data has made many more vulnerable.

    In this webinar , we’ll be looking at how recent events have not only accelerated the pace of change, but also helped hasten a philosophical shift. Many cybersecurity teams previously viewed cyber defences as a castle and moat, with firewalls and virtual private networks monitoring for unwanted visitors who were trying to come inside and then assuming that everyone inside the perimeter had been vetted. Now, with many more remote workers beyond companies’ outer defences, security professionals are focusing on securing individual employees and their devices.

    Our panel of experts will be discussing:
    • The move towards zero‐trust environments
    • What it means for cybersecurity policies and practices
    • The implications of the human factor on your security
    • and more

    Presented by:
    Ashish Khanna, Head of Security, Consulting, Verizon Business
    Asif Khan, Principal Architect, Security Solutions, Verizon Business
  • The Digital Workforce: Skills for the Future
    The Digital Workforce: Skills for the Future
    Nicola Inge | Roger White | Lorraine Stockle | Lianna Brinded Dec 8 2020 9:30 am UTC 43 mins
    Using new technology to increase efficiency makes sense, but it’s only one side of the coin – the future of work is the future of man and machine. That’s why more and more companies see upskilling their workforce as a priority.

    While 66% of senior execs* said it’s vital to deploy new technology, more saw Emotional Intelligence (EI) and people skills as key success factors specifically Adaptability (76%), Problem solving (72%), Risk management (72%), Digital skills in general (75%)*

    So how do you build this ‘new’ workforce remotely? How do you help them cope with the challenges of remote working? How do you fulfil employee expectations of a flexible work model and still be able to address the need for face‐to‐face interaction and creative dialogue between colleagues?

    In this session, we’ll be discussing:
    • How to build the skills of your workforce
    • Enable employees to maintain a good work/life balance
    • How to encourage them to leverage their empathy, compassion and emotional intelligence in their decision making

    * 2020 The Future of Work, Reimagining business as usual, Verizon Research report

    Presented by:
    Lianna Brinded, Head Of Yahoo Finance UK, Verizon Media
    Nicola Inge, Employment & Skills Director, Business In The Community (BITC)
    Roger White, Senior Manager - International Sales L&D - Verizon Business
    Lorraine Stockle, Associate Director, Talent Acquisition - EMEA, Verizon
  • B2B Animation: Repurposing Existing Content
    B2B Animation: Repurposing Existing Content
    Helen Easter, Associate Producer, Jeff Kunken, Director, Creative Accounts and Steve Madeja, Producer (BrightTALK) Dec 8 2020 4:00 pm UTC 60 mins
    In a world where content is increasingly more complex and data-centric, B2B marketers are turning to animation to create engaging videos and gifs that stand out without breaking the bank.

    “Animation is only expensive if it’s a one-off. If you build it into your content motion, it can be cost-effective and powerful.” - Steve Madeja, Producer (BrightTALK)

    As marketers, we need to wring every last drop out of the content we work so hard to produce. In this episode, we’ll explore how leveraging animations can breathe life into existing content without having to start from scratch. We’ll strategize the types of B2B content that best lend themselves to animation and demonstrate how you can captivate new audiences through multiple formats.

    Join Helen Easter and Steve Madeja as they take you behind the scenes with The Studio, the BrightTALK content series pulling back the curtain on B2B video production in the marketing world.
  • Creating a Successful Customer Journey and Content Mapping
    Creating a Successful Customer Journey and Content Mapping
    Kevin Nichols Dec 8 2020 4:00 pm UTC 60 mins
    A successful customer journey must be true to a customer’s needs but also useful for the business. It should not just end up as a mere decoration in someone’s corner cube in an office. So, what are the elements for its success—what does a successful one look like? Join us for a conversation with enterprise content strategy guru, Kevin P Nichols, as he shows you a successful model for a customer journey with content mapped to it. Kevin will offer his expertise around three core themes:

    • What is a successful customer journey and content map and what does an example look like?
    • After you build one, what are some key considerations for its implementation within a business.
    • Which types of KPIs should you think about to quantify its value across the enterprise?

    Join us for this conversation with Kevin, who will offer an example and point you to additional resources he has developed around these three focus areas.

    The Content Advantage is brought to you by Zoomin Software.
  • Evolve: Ensuring Diversity, Equity, and Inclusion in AI (VB Live)
    Evolve: Ensuring Diversity, Equity, and Inclusion in AI (VB Live)
    VentureBeat Dec 8 2020 4:00 pm UTC 90 mins
    Evolve is a 90-minute event focused on best practices on how to ensure racial fairness and equity while building products, teams, and companies with AI, ML, and large data.

    Evolve bridges two of the most significant trends in the corporate world in 2020.

    First, the events of the past few months have reawakened the world to continued racial injustice. The corporate sector, in particular the technology industry, has historically been perceived as slow in efforts to promote equality and affirmative action in the workforce. But recent events have spurred them into action, and there are signs that real change could come about.

    At the same time, machine learning (ML) and artificial intelligence (AI) are arguably the most powerful enterprise technologies today, and hundreds of large companies are pushing AI/ML product development to get an edge on their competitors. But they are doing so at a time when many, if not most, of the decision-makers, do not reflect the diversity of the general population. And many companies have been careless in making sure their data used in AI decision-making is not reflecting prejudice and bias that can perpetuate inequality for years to come.

    PANEL DISCUSSION 1: THE WHY, HOW & WHAT OF DE&I IN AI
    - Moderated by Seth Colaner, Editorial Director, VentureBeat

    PANEL DISCUSSION 2: FROM 'SAY' TO 'DO': UNPACKING REAL-WORLD CASE STUDIES & HOW TO OVERCOME REAL-WORLD ISSUES OF ACHIEVING DE&I IN AI
    - Moderated by Hari Sivaraman, Head of AI Content Strategy, VentureBeat

    Speakers:
    - Tiffany Deng, Program Management Lead - ML Fairness and Responsible AI, Google
    - Rashida Hodge, VP, North America Go-to-Market | Global Markets, IBM
    - Huma Abidi, Senior Director of AI Software Products, Intel
  • 5 Steps to an Effective Growth Marketing Strategy
    5 Steps to an Effective Growth Marketing Strategy
    Sam Larsen, Director of Growth for Mixpanel; Garin Hobbs, Director of Market Insights for Iterable Dec 8 2020 5:00 pm UTC 46 mins
    Good things come in fives: Queer Eye’s Fab Five; the Spice Girls; the Power Rangers. Next up on the list? The 5 steps to an effective growth marketing strategy.

    Executing an agile growth marketing strategy, built on a test and iterate philosophy, that also hits at the individual level can seem daunting…or maybe even impossible. But fear not! Sam Larsen, Director of Growth at Mixpanel, and Garin Hobbs, Expert Personalization Strategist at Iterable, break it down into a tried-and-true framework that is structured, yet scalable. In this interactive webinar, you’ll learn how to create a growth engine that is nimble and data-driven—something that is especially important as we’re all called to be attuned to each and every consumer need.

    Join us and learn:

    -The 5 principles of a scalable growth marketing engine
    -What types of data and cues from your audience you should be leaning into
    -How to supercharge your efforts with analytics and insights
  • How Dovetail Delivers Innovation at Scale with Heroku
    How Dovetail Delivers Innovation at Scale with Heroku
    Toby Cox, Rebecca Curtin, and Dean Clarke Dec 9 2020 2:00 am UTC 29 mins
    Attend this webinar to hear how Dovetail, a digital product agency charged with building scalable solutions for fast-growing companies, innovates and how it has propelled major growth for its clients, including digital commerce giant Afterpay.

    In this webinar, you will learn how Dovetail:

    - Builds, scales and launches client apps quickly and how Heroku has been the driver behind the innovation
    - Was able to scale Afterpay’s ability to manage a high volume of online transactions and simultaneously improve the customer experience
    - Has built a strong mobile consumer experience for Afterpay, currently averaging 5 million users per month

    FEATURED SPEAKERS:

    Toby Cox: Chief Technology Officer, Dovetail
    Rebecca Curtin: Senior Product Marketing Manager, Salesforce
    Dean Clarke: Strategic Advisor, Digital Innovation, Salesforce
  • The Digital Workforce: Skills for the Future
    The Digital Workforce: Skills for the Future
    Nicola Inge | Roger White | Lorraine Stockle | Lianna Brinded Dec 9 2020 3:00 am UTC 43 mins
    Using new technology to increase efficiency makes sense, but it’s only one side of the coin – the future of work is the future of man and machine. That’s why more and more companies see upskilling their workforce as a priority.

    While 66% of senior execs* said it’s vital to deploy new technology, more saw Emotional Intelligence (EI) and people skills as key success factors specifically Adaptability (76%), Problem solving (72%), Risk management (72%), Digital skills in general (75%)*

    So how do you build this ‘new’ workforce remotely? How do you help them cope with the challenges of remote working? How do you fulfil employee expectations of a flexible work model and still be able to address the need for face‐to‐face interaction and creative dialogue between colleagues?

    In this session, we’ll be discussing:
    • How to build the skills of your workforce
    • Enable employees to maintain a good work/life balance
    • How to encourage them to leverage their empathy, compassion and emotional intelligence in their decision making

    * 2020 The Future of Work, Reimagining business as usual, Verizon Research report

    Presented by:
    Lianna Brinded, Head Of Yahoo Finance UK, Verizon Media
    Nicola Inge, Employment & Skills Director, Business In The Community (BITC)
    Roger White, Senior Manager - International Sales L&D - Verizon Business
    Lorraine Stockle, Associate Director, Talent Acquisition - EMEA, Verizon