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Mobile Marketing

  • [Quickinar] What is Conditional Processing?
    [Quickinar] What is Conditional Processing?
    easyDITA & The Content Wrangler Recorded: Jan 16 2020 6 mins
    For content, conditional processing is when similar but distinct content is delivered to different audiences. Watch the video and learn more.
  • [Quickinar] What is Content Reuse?
    [Quickinar] What is Content Reuse?
    easyDITA & The Content Wrangler Recorded: Jan 16 2020 8 mins
    With Structured Content Reuse, your company knowledge is ready to deploy.
  • 5 Best Practices to Transform your Webinar Editorial Calendar
    5 Best Practices to Transform your Webinar Editorial Calendar
    Nick Markwith, Director, Communities Recorded: Jan 15 2020 46 mins
    Webinars are a proven tactic for driving engaged, qualified leads but are often executed poorly or without the audience in mind. A poor presentation can have the opposite effect intended if marketers and presenters don’t approach the webinars that deliver value, insights, and authenticity to your audience.

    Join Nick Markwith as he reviews how BrightTALK’s editorial team manages their 2,000 webinar editorial calendar and discusses the five best practices for developing a webinar editorial calendar that excites, engages and educates your target audience.

    In this session, you will learn how to:

    • Understand what drives your audience
    • Explore new sources of novel editorial ideas and formats
    • Identify best practices to keep your audience engaged and nurtured
  • Quantifying the impact of marketing campaigns on your business using Real Impact
    Quantifying the impact of marketing campaigns on your business using Real Impact
    Hiral Jasani, Anand Prasad Recorded: Jan 8 2020 46 mins
    Your marketing is only as good as you measure. With Real Impact, our measurement dashboard, we show you exactly how and to what extent your marketing campaigns have impacted your business – everything from revenue generated to users retained.
  • An introduction to the Open Transport Initiative
    An introduction to the Open Transport Initiative
    Hayden Sutherland, Founder, Open Transport Initiative and Marie Walker, Founder & Head of Content, Open Banking World Congres Recorded: Jan 8 2020 23 mins
    The Open Transport Initiative aims to do for transport and mobility what open banking has done for finance. Hot on the heels of launching the world's first open standards for transport interoperability (3rd Jan) founder Hayden Sutherland speaks to Marie Walker, Founder & Head of Content, Open Banking World Congress.
  • Product Experiences: A/B Testing for Better App Design
    Product Experiences: A/B Testing for Better App Design
    Alexandra Moeser, Jay Magdani Recorded: Dec 17 2019 23 mins
    Every day, product managers make important decisions about feature design, pricing, user flow, messaging and countless other variables to build a customer-centric product.

    Product Experiences gives product teams the power to easily test ideas on controlled segments. A/B testing app UI and UX flows removes guesswork and provides actionable data to improve the app experience.

    In this webinar, learn how to:

    - Optimize app design to improve customer lifetime value and increase retention
    - Create effective goals and hypotheses with our proven best practices
    - Reduce cart abandonment and increase sign-ups
    - Save hours of developer time and make fewer App Store submissions
  • The Right (and Wrong) Way to Bring Documentation into Your Knowledge Base
    The Right (and Wrong) Way to Bring Documentation into Your Knowledge Base
    Lawrence Orin Recorded: Dec 11 2019 61 mins
    Your company has invested in purchasing a Customer Relationship Management (CRM) platform, and your colleagues are expecting to add documentation to its knowledge base. But knowledge bases were built for standalone support articles, not complex publications and hierarchical task-based content. So how can you use a CRM to publish your product documentation?

    Join Scott Abel, The Content Wrangler, and Lawrence Orin, Product Evangelist & Customer Implementation Expert at Zoomin, to learn how these two types of content can work well together.

    Whether you’re a documentation manager, support professional, or CRM user or administrator, here are some key takeaways you’ll gain from this one-hour webinar:

    1) Understand the problems of housing product documentation in a typical knowledge base.
    2) Help others in your organization understand the differences between support content and product content.
    3) Learn how you can have the best of both worlds: a complete docs experience in knowledge bases like Salesforce or ServiceNow.
  • Learn How to Create, Curate, and Maintain How-To Videos Globally in Bulk and Why
    Learn How to Create, Curate, and Maintain How-To Videos Globally in Bulk and Why
    Wouter Maagdenberg, TXTOmedia Recorded: Dec 10 2019 56 mins
    Wouter Maagdenberg started TXTOmedia to help global organizations to be able to capture the momentum and transform their vast amount of procedures and support content into how-to videos in a professional way based on their existing content and systems. It's single-sourcing taken to the next level.

    Join Scott Abel, The Content Wrangler, and his special guest, Wouter Maagdenberg, Founder and CEO of TXTOmedia. Wouter will share do’s and don’ts based on his own experience when creating these videos, and more importantly, Wouter will tell you why you should do this.

    About Wouter Maagdenberg

    Wouter Maagdenberg is the Founder and CEO of TXTOmedia, software that automates the creation of video and other rich media, based on your existing structured content files, such as DITA and XML. TXTOmedia technology works as an add-on to your existing creation and publishing environment. 'Publish to video' becomes as simple as 'save to PDF.'
  • The Tale of the Structured Closet: How Structured Content Saves Time & Money
    The Tale of the Structured Closet: How Structured Content Saves Time & Money
    Val Swisher Recorded: Dec 5 2019 56 mins
    This webinar introduces the basics of structured authoring. We will discuss what structured authoring is, how it differs from unstructured writing, the tools you need to support it, and more. If you don’t know what structured authoring is, or if you have lingering questions about the topic, this webinar is for you.

    What you will learn:
    * The differences between unstructured writing and structured writing
    * How to organize structured content
    * What a taxonomy is and how to use it
    * How structured content separates text from format
    * How translation works in a structured environment
  • Accelerating Customer Performance via Strategic Customer Assessments
    Accelerating Customer Performance via Strategic Customer Assessments
    Thomas B. Cross Recorded: Nov 26 2019 23 mins
    In this 30-minute webinar, we will explore the means for accelerating company revenue by increasing performance of their customers using strategic assessments. Here are the Top-10 Topics presented.
    1 - Customer – now and forever will always be about the customer.
    2 - Content - the words, images, ideas, AI abstractions or messages you use to communicate to the customer.
    3 – Channels Media – what mainstream and other media channels are customers using now and will use?
    4 - Channels of Distribution – build “agile” sales channel models adapting to known and emerging markets designed to reduce enterprise sales cycles.
    5 – Connections - the means for networking with other businesses, industry, government and others.
    6 - Communications - the unique organization processes that occur between companies and customers.
    7 - Collaboration - organizational thought leadership for content development and delivery processes.
    8 - Call to Actions – driving behavior without which nothing happens.
    9 - Crisis - chaos, buzz, glitz, hate, squawk, gossip, glam and anything you can imagine being said for or against you.
    10 - Coming Sooner - the race to zero and competition is not just coming soon but sooner.
  • Overview of Enterprise Sales Acceleration – Professional Development Program
    Overview of Enterprise Sales Acceleration – Professional Development Program
    Thomas B. Cross Recorded: Nov 22 2019 19 mins
    This is a 15-minute overview of the Enterprise Sales Development Professional Development Program - a 1-3 day course for direct/strategic and upmarket channel partners to accelerate their revenues. This course has proven sales revenue acceleration across thousands of sales professionals that:
    - Reduces sales cycle
    - Increases competitive edge
    - Reduces staff turmoil and turnover
    - Produces higher margins
    - Provides improved sales leadership
    If you would like the complete course outline, please email cross@gocross.com or call 303-594-1694
  • How criminals are playing the gaming industry and what you can do about it
    How criminals are playing the gaming industry and what you can do about it
    Akamai Technologies Recorded: Nov 19 2019 61 mins
    Online security threats are more pervasive than ever, and games have become a primary target for attackers. And why wouldn't they be? These days, there’s real money to be stolen in the virtual world of gaming. Hackers reportedly stole 218 million personal player records from a major gaming company recently.

    Game developers have to think about security from the start to go beyond the cat-and-mouse game with hackers. How do you protect your game and users from the wide variety of threats today? How will this be different in the future? And how do you integrate this security with the rest of the game to ensure good performance?

    To learn how to avoid becoming the next victim in online security threats with gaming, don’t miss this VB Live event.

    You’ll learn:

    - How to protect your game and players from a growing amount of online security threats
    - The latest trends in credential abuse and account hacks in gaming
    - How web attacks are evolving and where they are headed in the future
    - How to integrate security best practices with the rest of the game for best performance

    Speakers:

    - Jonathan Singer, Sr. Manager, Global Games Industry, Akamai Technologies
    -Scott Adams, Founder & CEO, FraudPVP
    -Lonnye Bower, COO, ProbablyMonsters
    -Steve Ragan, Sr. Technical Writer, Akamai Technologies
    -Dean Takahashi, Lead Gaming Writer, VentureBeat
  • Top 10 Critical Concepts in Crisis Management Communications - November Update
    Top 10 Critical Concepts in Crisis Management Communications - November Update
    Thomas B. Cross Recorded: Nov 14 2019 21 mins
    This monthly update focuses on responding to critical crisis communications conditions. The world by all standards is not more stable but is actually significantly more vulnerable due to sabotage, espionage, and crisis’s of all kinds. A crisis management solution is a series of online tools/apps designed to assist, guide, track and manage all corporate communications activities in a timely manner. While we would like to think there is one term to describe responses in a crisis, there is not one type of crisis nor one word to cover all situations critical to any crisis communications. Increasingly, social networks are filled with toxic nonsense, mis and disinformation, weaponized media, shamers, haters, privacy violations, fake and deep fake which you cannot predict. You cannot react to all of this, you can only direct a strategy to manage personal and company messaging. Here are the top 10 reasons for acquiring and using a crisis management team as well as tools/apps as it is "not if but only when" a crisis, disaster or terrorist attack will happen.

    Here are the Top 10 Critical Concepts presented: Communications, Context, Contact, Collaboration, Connections, Consistency, Channels, Compliance, Cynchronicity and Customers. This 30-minute webinar will review, navigate and provide actionable tools to help you manage the upcoming crisis coming to you and your business.
  • Enterprise Sales Acceleration Introduction and Overview to B2B Professional Dev
    Enterprise Sales Acceleration Introduction and Overview to B2B Professional Dev
    Thomas B. Cross Recorded: Nov 11 2019 20 mins
    20-Minute Intro to ESL Program a Proven sales revenue acceleration across thousands of B2B sales professionals that:
    * Reduces sales cycle
    * Increases competitive edge
    * Reduces staff turmoil and turnover
    * Produces higher margins
    * Provides improved sales leadership
    * Is designed for Small, Medium, Major, Channel and Enterprise Markets
    * Addresses UC, Collaboration, IT, VAR, MSP, Cloud, Security and other providers and channel partners
    Schedule today for 2020 and BOGO
    https://www.linkedin.com/pulse/enterprise-sales-acceleration-b2b-professional-program-thomas-cross/?trackingId=LqjX%2Fh%2BOS5uTCIJKifPs5w%3D%3D
  • Introduction to Digital Meeting Technology ProCertification + Team Collaboration
    Introduction to Digital Meeting Technology ProCertification + Team Collaboration
    Thomas B. Cross Recorded: Nov 6 2019 29 mins
    This is a introduction to the half-day or full-day onsite and online course. This 30-minute webinar explores and expands on critical concepts of digital meeting technology (DMT) certification including teams collaboration for the live or webinar course. A CEO once said, "If you are boring face-to-face, you will still be boring via teleconferencing. More recently a leading VC investor added, "Technology only makes it worse." Overcoming not just the failings but building the means for increasing business performance improvement is core to Digital Meeting Certification. Key highlights:
    - Integration of digital meeting technologies (DMT) into business meetings from video, audio, graphic, augmented and AI
    - Using DMT for specific meeting types and using DMT to enhance overall business performance
    - SEAL team approach to better leadership - Speaker, Engagement, Audience & Logistics and other issues.
    - Improved Team Collaboration Techniques
    and other topics

    For scheduling email cross@gocross.com and for more info look at https://growthfundingnews.com/ for this and other onsite/online courses.
  • How Enterprise Architecture & Knowledge Graph Technologies Can Scale Efficiency
    How Enterprise Architecture & Knowledge Graph Technologies Can Scale Efficiency
    Alan Morrison and Sebastian Gabler Recorded: Oct 23 2019 62 mins
    Organizing data, for most of us, means Excel spreadsheets and folders upon folders. Knowledge graph technology, however, organizes data in ways similar to the brain – through context and relations. By connecting your data, you (and also machines) are able to gain context within your knowledge, helping you to make informed decisions based on all of the information you already have.

    So, how can enterprises benefit from this and scale?

    Join Scott Abel, The Content Wrangler, and his special guests, PwC Sr. Research Fellow for Emerging Tech, Alan Morrison, and Sebastian Gabler, Head of Sales of Semantic Web Company. Alan and Sebastian will tackle the importance of Enterprise Knowledge Graphs and how these technologies scale business efficiency.

    Learn about:
    • Application-centric development to data-centric approaches

    • How enterprise architects learn how to benefit from knowledge graphs: use cases

    • Learn which use cases fit well to which type of graph, and which technologies are involved

    • Undersand how RDF helps with data integration.

    • What is AI-assisted entity linking?

    • Understand data virtualization vs. materialization

  • Sea of Options: Navigating the Martech Marketplace
    Sea of Options: Navigating the Martech Marketplace
    David Pitta, BrightTALK | Sangram Vajre, Terminus | Karen Steele, LeanData | Jon Miller, Engagio Recorded: Oct 9 2019 48 mins
    The Marketing technology landscape is an endless shelf with countless offers, and lofty promises. The number of solutions on the market has doubled in the past three years to over 7000 vendors, each promising to revolutionize your tech stack.

    In this session, we sit down with 3 visionary Chief Officers who have grown their businesses by cutting through the noise of option-paralysis and built winning MarTech stacks.
  • Whole Nine Yards: Customer Experience From MQL to Upsell
    Whole Nine Yards: Customer Experience From MQL to Upsell
    Katie Nachtwey, BrightTALK | Carol Meyers | Lee Roquet, Yellowfin | Kim Hahn, Kustomer Recorded: Oct 9 2019 46 mins
    Customer experience is becoming a top priority for businesses and 2020 will be no different. Now more than ever, a good customer experience has the ability to affect success more than quality of product or service a company delivers. Research shows that 86 percent of buyers will pay more for a better experience, so how are you setting yourself apart from your competitors?

    Our panel of experts will dive into the importance of the entire customer journey, from collecting in-depth knowledge about your customers with key data to then personalizing their experience to ultimately entice loyalty.
  • If It Moves, It Will Move: Doubling Down on Rich Media Marketing
    If It Moves, It Will Move: Doubling Down on Rich Media Marketing
    Simon Gerzina, BrightTALK | Stephanie Stahl, Content Marketing Institute | John Williams, Verizon | Kevin Karnes, CleverTap Recorded: Oct 9 2019 52 mins
    Most businesses are producing brand content for marketing purposes, but web traffic is rapidly accelerating toward rich media dominance. Streaming content can improve engagement by 18x and more than double your won deal conversions.

    In 2020 content is no longer king, Rich engaging streaming content is king. Dive into streaming content to move customers or better yet, move them to action.
  • Ask the Marketing Expert: Rashmi Vittal, Conversica
    Ask the Marketing Expert: Rashmi Vittal, Conversica
    Rashmi Vittal, CMO, Conversica | Olivia Dassler, Marketing Program Manager, BrightTALK Recorded: Oct 9 2019 35 mins
    Join Rashmi Vittal, CMO at Conversica, and Olivia Dassler, Marketing Programs Manager at BrightTALK, for a special Ask the Expert conversation. During this Q&A, Rashmi will share insights on her overarching marketing strategy, her career trajectory, and tips for other marketing professionals. She'll also share her predictions for what the upcoming year has in store for B2B marketing.

    This session is part of our CMO Priorities & Predictions Summit which features some of the world’s leading B2B marketing executives. Walk away with best practices to manage your teams, strategies to successfully take products to market and inspiring ideas for driving marketing program success in the new year.
  • 8 High-Performance B2B Marketing & Sales Tactics to Accelerate Revenue Growth
    8 High-Performance B2B Marketing & Sales Tactics to Accelerate Revenue Growth
    Philippe Ruttens and Michael Humblet Recorded: Oct 9 2019 48 mins
    After helping +300 companies and CMOs to scale, Michael Humblet & Philippe Ruttens will share their most effective Marketing & Sales strategies and tactics to win customers and accelerate your pipeline.

    In this very hands-on keynote, Michael & Philippe will dig deep into 8 concrete cases & steps to prioritise your revenue marketing & sales tactics in 2020, and benefit from learnings gained at some of the most successful European scale-ups, corporates and help you grow faster. They will also cover through additional questions their own experience of working on both the Marketing & Sales sides, helping you to integrate both domains at best, measure your ROI jointly and accelerate your funnel conversion.

    About the speakers:

    Michael Humblet - Founder Chaomatic - maximising your revenue through winning sales strategies

    Michael Humblet is obsessed with designing, building and scaling sales engines and founder of Chaomatic, focused on unlocking & maximizing revenue growth trusted by over +207 companies. He is a seasoned sales strategist who served in different Sales Leadership functions.

    Philippe Ruttens – B2B ROI Marketing Coach

    Bringing over 25 years of experience as a B2B marketer, Philippe coaches CMOs and helps sales & marketing teams transform faster into ROI-driven revenue marketing centres of excellence. Leveraging his multi-sector consultant/interim manager expertise developed at firms like Accenture, EY, MasterCard and Iron Mountain, he combines his strategic demand generation vision with a pragmatic people- and ROI-focused operational approach to help teams achieve their commercial objectives faster. www.ruttens.com
  • The Journey from User Acquisition to Advocacy
    The Journey from User Acquisition to Advocacy
    Raghav Kumar, Head of Customer Marketing, Regional Marketing Lead - APAC, CleverTap Recorded: Oct 9 2019 41 mins
    Customer interactions and buying journeys are becoming increasingly complex. As a result, businesses looking to succeed need to determine how customers’ behavior and sentiment changes across different stages of the their lifecycle.
    In this session, we try to explore how businesses should optimize the customer experience right from being discovered, converting visitors into customers, retaining these customers and turning them into brand advocates.

    Agenda:
    - Understand the user journey from acquisition to advocacy
    - How businesses benefit from optimizing experiences across each of these lifecycle stages
    - How focusing on retention can increase CLTV (Customer Lifetime Value) and also help you in building brand advocates
  • Overview of Digital Meeting Technology Professional Certification
    Overview of Digital Meeting Technology Professional Certification
    Thomas B. Cross Recorded: Oct 8 2019 24 mins
    This 30-minute webinar will explore and expand critical concepts of digital meeting technology (DMT) certification for the live or webinar course. Long ago, a business leader said, "If you are boring face-to-face, you will still be boring via teleconferencing. More recently a leading VC investor added, "Technology only makes it worse." Overcoming not just the failings but building the means for overall business improvement is the core to Digital Meeting Certification. Key highlights: integration of digital meeting technology (DMT) into business meetings, using DMT for specific meeting types, using DMT to enhance overall business performance and other issues. For scheduling email cross@gocross.com and for more info look at https://growthfundingnews.com/ for this and other onsite/online courses.
  • Evan Kirstel's TECH Talks
    Evan Kirstel's TECH Talks
    Evan Kirstel & Tom Cross Recorded: Oct 4 2019 15 mins
    This is a weekly one-hour livecast with Evan Kirstel and Tom Cross discussing the highlights of the week titled: What’s REALLY UP and Down For the WEEK in TECH
    with Topics for Each Week
    - Customer Experience - Good, Bad, Ugly
    - Tech – Up’s and Down’s
    - Gadgets – Love/Hate
    - Ideas for Action
    - Random Weird Events
    - Coming Soon - Future Thoughts
  • An inside look at BrightTALK Channels - now with Talks!
    An inside look at BrightTALK Channels - now with Talks!
    Olivia Dassler, Marketing Programs Manager and Val-Pierre Genton, VP Growth at BrightTALK Recorded: Oct 2 2019 21 mins
    BrightTALK's recent release of Talks has set a new standard for webinars and videos. It is now easier than ever to reach new audiences with more inspiring webinars and videos.

    Join this short demo to learn how Fortune 500 companies to start-ups use BrightTALK to:
    - Increase webinar registrations and views
    - Make presenters’ lives easy and their talks more inspiring
    - Elevate the audience experience
    - Save time and simplify
  • Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement
    Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement
    Andy Carvell, Ketan Pandit Jan 22 2020 1:00 pm UTC 35 mins
    This is where the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework comes into play and helps marketers.
  • 4 Pillars of Video Marketing: Treat video as part of a campaign
    4 Pillars of Video Marketing: Treat video as part of a campaign
    Jon Mycroft, Jeff Kunken, Roma Patel, BrightTALK Jan 23 2020 5:00 pm UTC 60 mins
    Rich content is a hugely powerful demand generation resource, but developing that content is often resource intensive in itself. To get the greatest milage out of your content, a thoroughly planned promotional strategy should be considered at the outset.

    From atomization to follow-up content and additional steps prospects can take to advance the sales process, to the promotional emails ahead of your initiative, all stages should be considered.

    In this webinar learn best practices to get more bang for your content buck through mindful planning and tips to improve any campaign.
  • 4 Pillars of Video Marketing: Measure and Optimize your video campaigns
    4 Pillars of Video Marketing: Measure and Optimize your video campaigns
    Jeff Kunken, Jon Mycroft, BrightTALK Feb 11 2020 5:00 pm UTC 60 mins
    The need for a content marketing program is nearly universally understood, however, only 25% of B2B marketers report being able to effectively measure their effectiveness.

    Without accurate and actionable metrics and reporting, how can a marketer expect to improve?
    In this webinar we'll discuss what metrics are most useful, how to get richer engagement data, and how this data can be used to optimize your programs and content.
  • How to Become a Data-Driven Documentation Team
    How to Become a Data-Driven Documentation Team
    Joe Gelb and Lawrence Orin Feb 12 2020 6:00 pm UTC 60 mins
    In the world of technical communications, there's a lot of talk about content strategy. But what about the data you need to guide the decisions that drive that strategy? Documentation teams continue to deliver high volumes of content, but without meaningful data to gauge their productivity and measure success.

    Armed with the right data, forward-thinking companies are discovering the tremendous impact technical content has on customer enablement, self-service, support, marketing, and sales enablement.

    Join Scott Abel, The Content Wrangler, and Joe Gelb and Lawrence Orin of Zoomin, for this one-hour webinar and Q&A session.

    You'll see innovative examples of how to put data into action, and find out:

    – How to distinguish between useless analytics and actionable insights
    – How to supercharge your documentation team’s efficiency
    – How to demonstrate your impact on the organization and the trickle-down benefits for every other department, from product to marketing to support