Release notes are a crucial part of customer communication for product companies. It seems too many organizations either do the bare minimum and hope no one notices, or simply accept an inefficient and expensive process. At Jorsek LLC, makers of easyDITA, they’ve been working on their release notes process for easyDITA and they have made some big improvements.
Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Jarod Sickler, Customer Success Manager for Jorsek LLC, for this free, one-hour webinar. Jarod will take you through Jorsek’s process, tools, and results for the creation and production process for release notes.
ABOUT JAROD SICKLER:
Jarod Sickler is a Ph.D. candidate at the University of Rochester and an Information Developer at Jorsek LLC, makers of easyDITA. Most of Jarod’s time is revolves around developing clear, precise, and concise content and arguments. Any remaining time, Jarod spends in the outdoors, with his family, climbing rocks and ice.
Pat Patel, Money20/20 | Dr Leda Glyptis, 11:FS | Drew Graham, Fintech Strategy | Megan Caywood, BarclaysRecorded: Apr 4 201961 mins
Innovation has quickly become an overused and distorted word. At Money20/20 Europe expect to cut through the hype, explore what measurements we can use to benchmark innovation and get to the heart of sustainable and commercial step change. A key question which has moved back up the C-Level agenda of established; banks, tech companies and payments companies is:
"How can incumbents deliver meaningful game-changing innovation?"
There are three options available for incumbents, and at Money20/20 Europe we’ll be developing deeper into each one:
1. Can organisations transform their cultures to execute true innovation internally within their organisations? (cultural transformation)
2. Perhaps tech transformation is the way forward, partnering or acquisitions to do so?
3. Or do they need to achieve business model transformation by building something entirely new outside of the organisation?
These options are being heavily debated in boardrooms throughout Europe, with a number of high profile banks recently announcing plans to build brand new subsidiaries. Some of the traditional banks, payments and tech companies are pursuing a few or all of the options while others are sitting on the fence. Which is most effective and why? What are the dynamics at play that determine success for different types of companies? Hear from the leading companies in our industry as they share their incisive insight on the successes but also the failures and the lessons learned.
Dr Leda Glyptis, Chief of Staff, 11:FS
Drew Graham, Fintech Strategy
Megan Caywood, Managing Director, Global Head of Digital Strategy, Barclays
Hosted by Pat Patel, Global Content Director, Money20/20
Liz Miller-CMO Council, Stew Maurer-Convercent, Brandon Ebken-Insight, Alvin Lu-HashiCorp, Jen Mills-MicrosoftRecorded: Mar 28 201964 mins
Digital transformation is, for most executives and organizations, top of mind as we look to shift our people, processes and platforms to a more connected, efficient and effective ecosystem. For many brands, the reality is that transformation has not come at the behest of an internal quest for innovation but rather to keep up with a connected customer making new choices based on experiences and value delivery.
But the quest for transformation has been rife with buzzwords, failed promises and more than a few platform investments that have only partially yielded results. Teams continue to be hampered by fractured operations and limited access to customer intelligence, and there is growing frustration that transformation initiatives may prove to be never-ending with no real payoff in sight.
The call to action for business leaders focused on growth is to shake off the missteps of past transformation programs and embrace new strategies that empower employees to act. This also means entrusting teams with intelligence and insight into the customer, and better connect and align teams and partners across the customer engagement lifecycle, in order to deploy truly relevant and meaningful experiences. These experiences, according to today’s customer, must be personalized, relevant and must not violate the customer’s trust that the data they have provided the brands they love has not been misused or mismanaged.
Stephani Clark, Head of Customer SuccessRecorded: Mar 19 201960 mins
It’s pretty easy for many organizations to recognize the benefits of moving their content into DITA. However, once you’ve decided to make the move to DITA and selected a tool for authoring and content management, you’ve only gotten past the first hurdle. Now you have a DITA implementation to plan. A well-planned implementation can result in significant savings, in costs, resources, productivity, and stress!
Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Stephani Clark, Head of Customer Success at Jorsek LLC, for this free, one-hour webinar. Stephani will outline the major aspects of a DITA implementation and what you should plan for when embarking on a DITA implementation.
In this session, you will learn how to build a timeline, plan, and budget for your implementation, focusing on:
1) Information architecture
2) Content strategy
3) Content conversion
4) Development of published outputs
5) Training requirements
6) Expectation and resource management
ABOUT STEPHANI CLARK
Stephani Clark is Head of Customer Success at Jorsek, the makers of easyDITA. She works to train and assist users of easyDITA’s software. Stephani is experienced in planning and overseeing DITA implementations and constantly works to identify ways to improve the customer experience.
Before she worked for easyDITA, Stephani spent over ten years working in the energy efficiency industry. During that time, she worked in sales management, operations, and project management. Stephani also developed the company’s training program and served as their National Training Administrator.
Stephani lives in Rochester, NY with her husband and three-year old son. Stephani enjoys spending time with her family, cooking, reading, traveling, and organizing anything and everything.
Joe Gelb & Lawrence OrinRecorded: Mar 13 201958 mins
Personalized content is all around us. Google search results are personalized. Online shopping sites offer intelligent recommendations to up-sell the customer with products they might want. Banks, travel services, hotels, newspapers, streaming television networks, and social media feeds — everywhere you look, personalization is the way content is delivered today.
So why is technical documentation still stuck in the Dark Ages, with manuals, chapters, and static text?
Join Paul Perrotta, the Technical Communication Wrangler, and his special guests, Joe Gelb, Founder and President of Zoomin Software, and Lawrence Orin, Product Evangelist at Zoomin Software for this free, one-hour webinar from The Content Wrangler.
During the webinar, Joe and Lawrence will explore how we can bring various personalization methodologies in use today into the technical documentation space to offer users recommended and personalized product content. They will also explain how some of the world's fastest growing brands leverage technical product content to improve customer experiences, and ultimately, increase customer satisfaction.
Sean Leach, Fastly and Sophia Vargas, ForresterRecorded: Feb 26 201918 mins
Organizations today are facing 4 main challenges when adopting cloud infrastructure and delivering apps in a multi cloud environment.
Join this webinar with experts from Fastly and Forrester to learn how to:
- Maximize availability by ensuring sufficient redundancy and failover options
- Maintain visibility and control to guarantee app performance
- Optimize performance across a diverse set of resources, locations and workload types
- Address interoperability and leverage hybrid app components as one dynamic system
Tune in with Sophia Vargas from Forrester and Sean Leach from Fastly as they discuss the state of cloud adoption, what to consider when delivering apps in a hybrid/multi cloud and the new approaches to cloud app delivery at the edge.
Dustin Coates, Voice Search go-to-market lead at AlgoliaRecorded: Jan 31 201929 mins
Speaking commands into actions isn’t a futuristic fantasy anymore - it’s the present. Voice as a user interface has arrived and it can elevate the search and discovery experience.
Join Dustin Coates, Voice Search Go-to-Market Lead, to learn how voice search and its capacity to transform everyday, conversational speech into functional, relevant responses can redefine the way you interact with the world.
In this session we will cover:
Why your business should implement voice search
- Where voice search is useful
- What good voice search UX looks like
- How relevancy differs between voice search and typed search
User experience is swiftly overtaking price as the most important competitive differentiator. That means wowing your customers at every point of interaction and engagement. And lately, new approaches fueled by AI and significant data produced by cross-platform experiences are putting UX under a new kind of microscope and helping to drive positive results. When harnessed correctly, AI really just means ultimate personalization. And this can reward you with loyalty, affinity, and word of mouth.
User experience design (UX) isn’t a guessing game anymore. Artificial intelligence is your superpower, and machine learning your secret weapon. AI helps you personalize the customer journey at every step dynamically, crafting unique, individual experiences that learn along the way, making them more relevant, more engaging, and more delightful.
To learn more about why AI should be the foundation of all your user experience design, and where to start, don’t miss this VB Live event!
Register here for free.
Attend this webinar and learn about:
* How AI supercharges the relevancy, elegance, and engagement of modern design.
* The ways well-known brands are creating intuitive apps with powerful UX supported by AI
* The relationship between effective design and a strong ROI
* Real-world successes and failures in AI-driven design
* Steph Hay, VP, Conversational AI Design & Integrated Experiences, Capital One
* David Parmenter, Director of Engineering & Data, Adobe Document Cloud
Val Swisher - Content Rules, Inc. and Philip Delaney - SDLRecorded: Jan 17 201949 mins
Companies need a global content operating model (GCOM) to address the growing complexities of the content supply chain in order to deliver multilingual digital experiences.
In this session we will walk you through the GCOM and detail how you can optimize your source content to make it global-ready: easier, cheaper and faster to translate, with better translation results.
We will also discuss the translation and content management technologies that help enable GCOM and why they are necessary, and the phases of GCOM maturity where we see these technologies appear. And finally, the role artificial intelligence (AI) is playing in helping augment these technologies.
Takeaways from this webinar:
* Attendees will learn how to make their source content global-ready
* Understand the technologies used to deliver exceptional multilingual digital experiences
* See how AI is helping shape the digital landscape
Rahel Anne Bailie, Chief Knowledge Officer at ScrollRecorded: Jan 15 201961 mins
Content operations, ContentOps for short, has been around for a long time, though the average content professional would be hard-pressed to define it. ContentOps means having a system for content production, day in and day out, that allows us to deliver content at scale. Processes that include copy-and-paste have limited capacity, and it's time for organizations to change their processes that have lots of administrative overhead. It's time to replace outdated production methods with streamlined operational models.
Join Scott Abel, The Content Wrangler, and his special guest, Rahel Anne Bailie, Chief Knowledge Officer at Scroll UK for this free, one-hour webinar. Come learn why ContentOps works nicely with DevOps, which helps software developers uses established processes to create and manage code efficiently, and DesignOps, which helps designers use established processes to create and manage aspects of design more efficiently. We'll talk about why organizations have been slow to adopt ContentOps, and how to move toward using content processes to be able to develop and manage great content efficiently and effectively.
ABOUT RAHEL ANNE BAILIE
Rahel Anne Bailie is Chief Knowledge Officer at Scroll, an STC Fellow, an industry author, and a results-driven content strategist. She has a strong track record of developing successful digital content projects, tackling the complexities of managing content for clients globally. Her strength is diagnostics: calculating how to use content to deliver compelling experiences.
Wouter Maagdenberg, TXTOmediaRecorded: Dec 13 201847 mins
Structured content is an ideal starting place for creating and producing rich media in bulk. A new technology created by TXTOmedia transforms this native and localized written documentation into rich media, such as animation, live-action video, and interactive visuals in an automated, fast, and cost-effective way — enabling versioning and respecting existing workflow processes within large organizations.
TXTOmedia supports XML and Structured Content in multiple languages which is then parsed by and transformed into rich media automatically. This allows you to take existing structured content and create video, slides, visual TOC, Hot Spot Images and Interactive Product Models.
–Watch instead of read; visuals and video are preferred above text by most audiences.
– Rich media creation is no longer a painful manual and disconnected process
–Technical publications become more vital for sales.
ABOUT WOUTER MAAGDENBERG
Wouter Maagdenberg started his career in 1996 with a specialized web agency for the media, music and sports industry in Amsterdam. He focussed on streaming media and continued to develop rich media software. In 2011 he sold his technology company to SDL. Today, Wouter focuses on the auto-creation of video and other rich media content. His company TXTOmedia delivers solutions to transform existing content into rich media such as animations and video for today's screens, AR and VR.
Abinash Tripathy, Co-founder, HelpshiftRecorded: Dec 13 201862 mins
Bots, artificial intelligence, and messaging — cost-effective, easy-to-implement automation technology —- is gaining a major foothold in customer service organizations, and the impact is palpable. Contact centers are on track to shrink by 50 percent in the next three years as routine tasks are taken over by faster, efficiency-saving bots that can triage requests, boost customer satisfaction, and offer an 8.6 percent increase in profit margin per customer.
These technologies are also making it easy to tap into the gig economy, which is producing a growing supply of tech-savvy labor for companies that also saves costs. For workers, it means flexible arrangements with low barriers to entry, plus more satisfying employment, now that the grunt work has been eliminated by automation.
AI and automation is set to level up the workforce, the economy, and your bottom line. For a closer look at the long-term implications of automation, how to invest in the brave new world of work, and more, don’t miss this VB Live event!
Attend this webinar and learn:
* The workforce implications of customer service bots
* How bots and employees can work side-by-side
* What smart companies are doing to lay the groundwork
* Future of work - what does it look like?
* Abinash Tripathy, Co-founder, Helpshift
* Peter Ryan, Principal Analyst, Ryan Strategic Advisory
* Stewart Rogers, Analyst-at-Large, VentureBeat
* Dilan Yuksel Moderator, VentureBeat
Scott Abel, The Content WranglerRecorded: Dec 13 201857 mins
Join Scott Abel, The Content Wrangler, in The State of Technical Communication 2019 webinar for a review of the troubles, trends, tools, and technologies impacting technical communication teams around the globe.
Scott will share high-level results from our annual Technical Communication Industry Benchmarking Survey. Attendees will receive a complimentary summary of the survey results.
Mark Coffey, SVP of Strategic Partnerships, GasBuddyRecorded: Dec 12 201857 mins
While companies have been ditching traditional marketing methods in their race to capture the online-savvy millennials, no one is on their phone 24/7, and delivering brand messages out in the world is still vital to capturing mindshare.
Those first-gen marketing methods, including outdoor, tv, direct mail, and more, are still valuable and essential to building a stronger bottom line, especially when integrated as a vital part of an overarching marketing campaign, firing on all cylinders. That’s easier than ever, because traditional doesn’t mean old-school and analog anymore, and innovations in marketing technology don’t only apply to your online channels. You can apply your martech capabilities not just for tracking, measurement, and attribution, but to keep tabs on omnichannel competitor strategies, design the most effective campaign copy in every arena, create the most impactful rollouts between all your channels and more.
To find out how to integrate offline marketing channels with your online efforts, how marketing technology can bring those traditional methods into the twenty-first century, and more, don’t miss this VB Live event!
Registration is free.
Attend this webinar and learn:
* How to use martech to digitize offline channels
* How to integrate traditional marketing efforts into their newer tech-driven marketing stack
* The importance of combining online and offline marketing
* How to track offline conversions
* Evan Jones, CMO, Fender
* Mark Coffey, SVP of Strategic Partnerships, GasBuddy
* Myllisa Patterson, Senior Director, Event Cloud Marketing, Cvent
* Shannon Ryan, Head of Marketing, CI&T
* Dilan Yuksel, VentureBeat
Amanda Brown, Senior Manager Digital Marketing, TGI FridaysRecorded: Dec 5 201861 mins
They’re savvy, those consumers – they can smell “targeted advertising” from a mile away, and they’re really not interested in it. But they’ll listen to recommendations from their peers, and they trust the integrity of the influencers they follow to never steer them wrong when it comes to brand buy-in.
In a world where consumers are smarter, live streaming makes TV ads irrelevant, and ad blockers are de rigueur, influencer marketing – when you do it right – means making meaningful connections, building trust, and securing loyalty.
What does “right” mean? Don’t miss this VB Live event where you’ll learn how influencers can improve your brand reputation, how to build authentic relationships with the right influencer for your brand, and the mistakes to avoid at all costs.
Register now for free!
Attend this webinar and learn:
* How influencers and customers drive brand reputation and how they differ.
* The relationship between PR tactics and community voice
* Real-world tactics used by brands to overcome PR nightmares
* How to create an influencer marketing plan that retains authenticity and believability
* How real brands think about influencers + consumers as a strategy to strengthen their bottom line
* Mae Karwowski, Founder and CEO, Obviously
* Amanda Brown, Senior Manager Digital Marketing, TGI Fridays
* Taimoor Dar, Head of Community, Yummly
* Stewart Rogers, Analyst-at-Large, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Hannu Verkasalo, CEO, Verto | Vinayak Nair, VP Research Ops and Custom Analytics, Verto | Greg Wester, CMO of Mobile PosseApr 24 20194:00 pmUTC60 mins
What happens after a Smartphone is unlocked? By default, an app is relaunched. Do some apps get relaunched more than others? What are the apps that best capture a user’s attention when launched by unlock? How effective are push notifications? How does being the first app seen after unlock matter considering today’s casual media consumption behavioral trends?
In this 60 minute live webinar, Verto will use its proprietary single-source panel to provide an in-depth analysis on the mobile unlock journey and showcase metrics and analytics that help understand the impact of the first app seen after unlock. Additionally, we will get insight from one of the leading apps when it comes to user engagement after unlock.
Jon Collins, Nigel KerstenApr 30 20195:00 pmUTC60 mins
This free 1-hour webinar from Gigaom Research brings together leading minds in DevOps, featuring Gigaom principal analyst Jon Collins and Puppet's Nigel Kersten in a discussion about the practicalities of delivering on the benefits of DevOps.
As increasing numbers of organizations look to DevOps as a way of delivering on their innovation and continuous delivery goals, they are confronted with many challenges — to the extent that they might conclude that DevOps isn’t for them. At the same time, decision makers looking to automate and simplify integration, test and deployment activities recognize that tools cannot be adopted in a vacuum.
So, how can organizations take a pragmatic position on DevOps, and what lessons can they learn about delivering both efficiency and effectiveness, and above all, make things simpler with DevOps automation?
In this webinar, we consider the options now available to simplify development and operations tasks. We look at the role and scope of model-driven management, for example where it needs to be supported by discrete activity. And overall, if DevOps is a journey, we consider lessons to be learned from those further down the path.
This 1-hour webinar will give attendees insights into:
What challenges are enterprises looking to address with DevOps today?
How can decision makers determine if DevOps is valid for their environments?
What automation options are available for those adopting DevOps practices?
Why are organizations adopting best-of-breed DevOps automation approaches?
How can decision makers navigate bureaucracy and demonstrate value?
What is the role of management data and visualization for development decisions?
Why are maturity models the wrong starting point for the DevOps journey?
Are there other factors to consider such as organization, process?
Bob Egan, Andrew Duncan, David KrebsMay 2 20195:00 pmUTC66 mins
The driving force behind most enterprise digital transformation initiatives is a fundamental need to enhance productivity, increase operational efficiency and create a competitive advantage. It’s why so many companies are seeking out and investing in more powerful mobile devices that help their staff work smarter, more efficiently and more collaboratively. But empowering enterprise workers to elevate outcomes requires enterprise-specific solutions. And, far too often, companies are instead turning to consumer smartphones as a solution—only to realize critical shortcomings that lead to higher cost of ownership and disappointing results.
In this webinar, you’ll learn why it pays to factor in the hidden costs of time and budget that are often overlooked with consumer phones, including insufficient support and limited security that falls short of protecting sensitive data across enterprise systems and solutions. Join us for this free 1-hour webinar from GigaOm Research, featuring GigaOm contributor Bob Egan and special guests, Andrew Duncan, Vice President of Product Management and Technology Solutions from Spectralink and David Krebs Executive VP, Enterprise Mobility and Connected Devices from VDC Research.
In this webinar, we will discuss three key issues:
•Why enterprise mobility is key to digital transformation and how it is evolving
•Why managing mobile devices to maximize efficiency is both a device and infrastructure undertaking
•What the key tenants and considerations are for implementing mobility in an era of digital Transformation
Experian's: Mike Sheridan, Client Director, Wealth, Life & Pensions, and Mark Pearce, Strategic Business Development DirectorMay 15 201910:30 amUTC30 mins
The introduction of the Pensions Dashboard presents a transformative opportunity for the pensions industry, driving greater public engagement and boosting long-term savings.
To ensure success, it’s vital that from the outset users can easily validate themselves and only the correct data is shown to the correct person. Inaccurate data going into the dashboard will result in a poor outcome for customers, potential penalties for the providers, and customers will be unlikely to return to the dashboard as a result.
Experian’s work with Pension Providers has shown data quality to be challenge for the industry. It’s essential Pension Providers tackle this challenge and focus on improving the quality of their customer data for the dashboard to be a success, and providers to reap the benefits.
Join this webinar to hear from Experian pension specialists as they discuss:
· Key takeaways from the DWP’s Feasibility Report
· Data challenges facing pension organisations
· Why data quality is key to Pension Dashboard success
· What steps you can take to begin to address your data quality challenges