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  • Bigger, better, faster subscription commerce growth
    Bigger, better, faster subscription commerce growth Emma Clark, Senior Product Manager, Recurly Recorded: May 24 2017 60 mins
    Better, stronger, faster subscription commerce growth

    The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition.

    That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips.

    Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics.

    In this webinar, you'll:

    * Identify the most effective subscription plans and promotions
    * Compare your trial program performance against industry benchmarks
    * Use best practices to create a frictionless subscription experience
    * Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more.

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    * Emma Clark, Sr Product Manager, Recurly

    Sponsored by Recurly
  • 10 Things You Must Know About Influencer Marketing (But Never Asked)
    10 Things You Must Know About Influencer Marketing (But Never Asked) Joseph Cole - VP of Marketing, Bee Stuhlmiller - Head of Sales, TapInfluence Recorded: May 10 2017 61 mins
    Influencer Marketing is hot. It’s estimated that 84% of marketers will launch an influencer marketing campaign in the next 12-months. With more brands jumping into the mix, there’s the very real danger of messing up so don’t be surprised if we tell you that “Kimmie” isn’t an influencer.

    In this presentation, Joseph and Bee will share 10 tangible steps on how to work with influencers the right way, how to protect your brand, and how to define and scale your strategy for uber growth. The advice is solid, given TapInfluence has been in the business for almost 10 years and is the only influencer marketing solution with a proven 11x ROI.
  • Unifying Customer Data Doesn't Have A One-Size-Fits-All Approach
    Unifying Customer Data Doesn't Have A One-Size-Fits-All Approach David Raab, founder of the Customer Data Platform Institute Recorded: Apr 20 2017 46 mins
    And that’s okay! When asked, digital marketers can rattle off a long list ways unified customer data would help them in their jobs, from better ad targeting (and retargeting) to smarter emails to more effective web personalization just to name a few. But there’s a big gap between knowing what you would do with customer data and actually deploying specific use cases. In this webinar, founder of the Customer Data Platform Institute David Raab takes attendees through how to approach customer data unification, so you get value right away – and set yourself up for more success as you go. Specifically:

    1. We’ll review the different scenarios that result when you’re using one data source, a few similar ones, or multiple disparate sources

    2. Then, we’ll look at how a customer data platform (CDP), depending on its features, supports an array of applications for the data, from simply providing access to adding messaging and analytics on top

    3. Lastly, we’ll bring those two dimensions together to look at the sequencing of use cases that result from the various combinations of these inputs
  • Unbeatable best practices in global subscriptions
    Unbeatable best practices in global subscriptions Stewart Rogers, Director of Technology, VentureBeat Recorded: Apr 20 2017 62 mins
    Some things you can count on — and recurring revenue from subscriptions is one of them.

    To make it work, you need to set an effective pricing strategy, design an attractive subscription — and then make the payment process utterly seamless. The payment technology exists, but the real magic is in your overall subscription strategy for the global marketplace.

    In the U.S., consumers overwhelmingly pay online with credit cards, but outside the U.S. it's another story, with payment methods like bank transfers preferred in the Netherlands and cash vouchers in Latin America. On top of that, what considerations need to be made to set a comfortable pricing strategy?

    To find out how industry leaders in subscription pricing marry strategy and tech seamlessly to make the global leap, join our interactive VB Live event!

    By registering for this webinar, you'll:

    * Provide subscribers with the right payment options at the right time
    * Get users to pick the subscription option you WANT them to
    * Increase payment conversion with an effective pricing strategy
    * Create and execute a payments strategy that enables you to reliably scale globally

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Derek Blatter, Senior Manager, electronic payments and fraud prevention, Ancestry.com
    * Kevin Hennessy, Director, Digital Content, Worldpay
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Worldpay
  • VR meets marketing: Get ready for this new reality
    VR meets marketing: Get ready for this new reality Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 19 2017 62 mins
    Wildly successful VR campaigns from industry giants like Lexus, Marriott Hotels, McDonald's, Carnival Cruises, Best Western, UNICEF, and Red Bull have shown that VR has become a powerful marketing tool. It’s taking advantage of innovative product placement, create interactive trailers, engage with branded mini-games, create intense emotional experiences, and more.

    Mobile VR from the likes of Sony, Facebook, and HTC already has an audience in the millions — 67% of smartphone users have tried, or want to try, VR experiences. And as hardware prices come down and haptic feedback devices become common, that number will continue to blow up.

    VR isn't just a disrupter—it's an earthquake reshaping the marketing landscape. Join today's VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level.

    In this webinar you'll:

    · Discover why VR marketing will be important in 2017

    · Find out what will work in VR marketing, and what won't

    · Understand the VR marketing landscape

    · Learn how to get started, and how you can leverage the opportunity

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Dean Johnson, Head of Innovation; Brandwidth
    * Cathy Hackl, Chief Communications Officer, Future Lighthouse
    * Wendy Schuchart, Moderator, VentureBeat
  • Machine Learning To Increase Human Understanding
    Machine Learning To Increase Human Understanding Assaf Baciu, Co-founder, SVP of Product & Engineering at Persado Recorded: Apr 13 2017 46 mins
    There is a misconception that infusing automation into the customer experience will make it less human, and thus less relatable, to consumers. On the contrary, companies are pioneering AI technologies to enable them to gain a deeper understanding of the people they serve, resulting in experiences that are more relevant, personal, emotional, and ultimately rewarding--for customer and company alike.

    Join Assaf Baciu, head of product and co-founder of Persado, who will demonstrate how Fortune 1000 brands are leveraging machine learning to create emotional relationships with their audiences.
  • Triple Threat:  Protecting Data Throughout its Lifecycle
    Triple Threat: Protecting Data Throughout its Lifecycle Don Vilen, Joel Rubinson Recorded: Apr 5 2017 46 mins
    Marketers have never seen a challenge like this: unprecedented amounts of data, transferred at unprecedented rates, with data breaches doubling in just the past year. Many solutions have protected data in its various states, but no solution has secured data at rest, in use, and in motion – until now.

    In Triple Threat: Protecting Data Throughout its Lifecycle, IIS Chief Data Scientist Don Vilen and Strategic Advisor Joel Rubinson show you how to utilize the most advanced algorithms, format-preserving encryption to protect PII, and tokenization.

    About the presenters:
    Don Vilen - Formerly a Data Scientist at AOL and Chief Data Scientist at Buysight, IIS Chief Data Scientist Don Vilen brings over 30 years of software development and data analytics experience to this webinar. He has worked on some of the most groundbreaking database and web advertising products the industry has seen.

    Joel Rubinson - Joel is an adjunct professor of marketing at New York University. A published author and marketing analytics consultant, Rubinson has allowed IIS to streamline the conversation between its customers’ marketing and IT departments.
  • Methods To Measure Marketing And The Metrics We Move
    Methods To Measure Marketing And The Metrics We Move Dean Levitt, Founder, Teacup Analytics Recorded: Apr 5 2017 47 mins
    How do you measure the impact of your marketing strategy? Are you a victim of misleading data spikes up and down? Do you even know which metrics matter when?

    This webinar will cover the best method to calculate the true impact of your actions. We'll also discuss which metrics are the right ones to measure depending on business goals and lastly, we'll talk about clarity in reporting and monitoring and how to quickly catch issues that indicate a change of course is needed.
  • Cashing in on influencer marketing
    Cashing in on influencer marketing VentureBeat Recorded: Mar 30 2017 61 mins
    Are humans the lucrative new distribution channel? With brands reporting that influencer marketing can show a $9.60 return on investment for every $1 invested, it looks like we've officially broken through the just-a-buzzword stage. And in a world where every fourth consumer's got an ad blocker in place, the potential of influencer marketing just keeps getting juicier.

    Influencers have already done the heavy lifting—they've built a following that trusts their word, and an effective distribution network for their work. But they've got to want to be your brand evangelist—and it takes more than cold hard cash. How do you develop a relationship and leverage it for the most authentic, effective engagement? Join this VB Live event where we'll dive into the who, what and why for the biggest ROI.

    In this webinar, you'll:
    * Learn the different types of influencer marketing and understand which is right for you
    * Discover the right influencers for the best results in your specific industry
    * Get tips from a super influencer on what works for them and what turns them off
    * Avoid the mistakes of bad influencer marketing strategies

    Speakers:
    * Virginia Sallas Castilio, BBC
    * Bill Arzt, COO and co-founder, FitReserve
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Search & Shopping: 2016 Trends and Takeaways
    Search & Shopping: 2016 Trends and Takeaways Tim Kilroy, VP of Insight & Analytics, Elite SEM Recorded: Mar 29 2017 58 mins
    Get the inside scoop on digital marketing trends (SEM and Shopping) from our VP of Insight & Analytics, Tim Kilroy.

    Learn what aggregated data tells us about last year's marketing efforts, how and where customers purchased, and how this data should influence your digital budget in the years to come.

    This exclusive webinar covers:
    •CPCs rising from 2015 to 2016
    •Non-brand and its importance
    •Assessing performance with new metrics
    •Display and Social and how they factor into your efforts
    •What this all means for 2017

    Watch this video for insight you can apply to your current Digital Marketing Strategy to ensure 2017 success!
  • Know Thy Guidelines:  FTC Compliance for Influencer Marketing (encore)
    Know Thy Guidelines: FTC Compliance for Influencer Marketing (encore) Amanda Schreyer - Attorney at Law of Sullivan & Worcester and Fran Cruz, VP Product TapInfluence Recorded: Mar 29 2017 45 mins
    Influencer Marketing has grown to become mainstream for many brands. As Influencer Marketing continues to grow so do the opportunities for serious snafus.

    Do you know if you're compliant? Whether you're a marketer or an influencer make sure you join this webinar so you're equipped to navigate potentially serious expensive mistakes.

    - FTC and general compliance best practices
    - Examples of newsworthy case studies of compliance and non-compliance
    - Learn how to simplify the IM process

    Join Fran Cruz - VP Product Strategy of TapInfluence and Amanda Schreyer - Attorney at Law of Sullivan & Worcester on March 29 to keep up to date and learn how to protect you and your brand.
  • Personal Branding for Women in Tech
    Personal Branding for Women in Tech Jennifer Riggins, the eBranding Ninja Recorded: Mar 8 2017 44 mins
    How to keep that Imposter Syndrome at bay.

    We are more likely to work harder than our male counterparts and yet we're less likely to believe in our capability for success. This presentation looks to help everyone in tech overcome her or his Imposter Syndrome, empowering you with tricks that can help position you for the right jobs, roles and collaborators in just 15 minutes a day. This will include presenting yourself online in the most favourable (and Googleable) light including branding, image, and social media networks like Twitter and LinkedIn.

    After this webinar, you can continue the conversation and branding exploration via #InternationalWomensDay and @BrightTalk
  • Chasing Shadows: Part 3 - How to Accelerate Service Delivery in the Age of Cloud
    Chasing Shadows: Part 3 - How to Accelerate Service Delivery in the Age of Cloud Jesse Barker, Red Hat Practice Lead, IIS Technology Recorded: Feb 22 2017 27 mins
    In Session I, we introduced CloudForms as an enterprise-grade cloud management platform that can give you more control over you infrastructure. In Session III, we’ll go deeper; we’ll leverage CloudForms to demonstrate the deployment of applications in VMware and RHEV, working with Red Hat Satellite to manage our content repos and system configuration standards.

    CloudForms – Gone are the days when multiple management tools juggled a complex, hybrid environment. Red Hat CloudForms unifies management and operations, and maintains a consistent user interface and functionality even as you evolve from traditional virtualization to Infrastructure-as-a-Service (IaaS). CloudForms accelerates service deliver, reduces operational costs, improves operational visibility and control, and ensures compliance and governance – no other management tools, no redundant policy implementations, and no extra staff required.
  • Chasing Shadows: Session 2 - Ansible Tower
    Chasing Shadows: Session 2 - Ansible Tower Jesse Barker, Red Hat Practice Lead, IIS Technology Recorded: Feb 15 2017 33 mins
    Ansible Tower – Ansible makes everything easier. Its simple, agentless IT automation improves your current processes, migrates applications for better optimization, and does it all in a single language for DevOps practices across your organization.

    Repetitive tasks are automated using a simple, human-readable language that anyone in your IT organization can understand. Ansible’s graphical interface is as intuitive as they come, allowing automation, role-based access control, job scheduling, graphical inventory management and real-time job status updates, all from a single visual dashboard. And because it allows control and reporting capabilities, Ansible Tower is enterprise-ready right away.
  • Chasing Shadows: Controlling the Cloud in the Age of Expectation
    Chasing Shadows: Controlling the Cloud in the Age of Expectation Jesse Barker, Red Hat Practice Lead, IIS Technology Recorded: Feb 8 2017 42 mins
    Cloud has gone rogue. Developers and end users expect their needs to be met immediately, and with cloud’s rapid and simple provisioning capabilities, they’ve taken matters into their own hands. The result is unregulated Shadow IT – and at the pace the world moves today, a slap on the wrist won’t stop it. Your cloud needs to offer a better way of doing business.

    In this three-part webinar, IIS Red Hat Practice Lead Jesse Barker guides you through three Red Hat and Intel tools that streamline your IT resources and remove the need for Shadow IT. Jesse goes beyond simply telling you why you need them; he shows you how to leverage these tools for your business to cut costs and eliminate vulnerabilities.

    In this session we will discuss the advantages of introducing CloudForms as a management tool and walk through the interface and discuss capabilities.

    Session 1: Cloudforms - Feb 8, 10am est
    Session 2: Ansible Tower - Feb 15, 10am est
    Session 3: Accelerating Service Delivery - Feb 22, 10am est
  • Orchestrating Optimal Interactions
    Orchestrating Optimal Interactions Mary Anne Hensley, CMO Council; Brandon Purcell, Forrester Research; Buck Webb, RedPoint Global Recorded: Jan 26 2017 63 mins
    Orchestrating Optimal Interactions: Establishing and Implementing a Customer Data Platform to Get Moving Forward

    Most organizations are unable to deliver their brand promise in a consistent manner. Many marketers strive—but struggle—to present high contextual relevance across all channels and touchpoints that span everything from marketing to sales and service. Fragmented engagement systems create data silos that make it difficult to leverage all data sources in real-time to deliver the hyper-personalized experiences that customers expect today.

    Solving this problem requires a customer data platform that provides key foundational elements, including:
    1. A unified view of customers that is continually updated over time
    2. The ability to leverage this unified view in combination with in-line analytics to intelligently orchestrate interactions in real time across all channels and touchpoints.

    Join the CMO Council, in partnership with RedPoint, for a one-hour, interactive webcast featuring an expert panel of experience and data experts, including special guest Brandon Purcell, Senior Analyst–Customer Insights Professionals from Forrester Research. Through the course of this webcast, senior marketers will hear how unifying and activating data through a customer data platform enables organizations to better engage with consumers/customers while optimizing marketing campaign performance, building brand affinity and increasing customer lifetime valuation.
  • Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother?
    Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother? Lyndon Hedderly (Director of Digital Strategy, Acquia) and Lucy Tesseras (Marketing Week) Recorded: Jan 26 2017 51 mins
    We’re living in historic times. Whether you want to call it digital disruption, digital transformation, digital evolution or digital darwinism, digital is hot but it’s also considered a threat. Everyone wants to 'go digital' but what does this really mean? Rarely has a word meant so much and yet been so ill-defined.

    Over the course of this Marketing Week webinar, in association with Acquia, we will explore the recent history of digital and how it has shaped the landscape we live and work in today, through to what the analysts and consultancy firms are saying about how to position digital within your organisation.

    You will learn:
    • How to go about putting together a digital framework to help with your strategic guidance, as well as things to be aware of along the way.
    • The importance of focusing on the customer and customer experience.
    • Real world examples of creating and implementing more personalised customer experiences on digital platforms.

    Overall, this webinar will help you turn digital from a threat (big bad wolf) into an opportunity (the fairy godmother effect).
  • Turning data-driven creative into digital marketing success
    Turning data-driven creative into digital marketing success Eric Franchi, Co-founder and SVP Business Development, Undertone Recorded: Jan 19 2017 60 mins
    Effective creative is equal parts emotion and information—and marketers have been waiting a long time for the data to catch up to their imaginations. Increasingly, marketers are able to not just create relevant and customized campaigns for potential consumers with data insights, but way-find before even launching a campaign, ensuring you’re pitching the right message to the right person at the right time right out of the park.
    How do you hit that grand slam?


    GPS technology giant Garmin and advertising technology leader Undertone will present shared insights to help bring your marketing to the next level.

    Join our interactive round table discussion to learn how to use data to find your customer where they live and understand what they need -- and how to develop pitch-perfect creative to give them what they want.

    In this webinar you’ll learn how to:
    * Find your customers online and how to reach them
    * Refine targeting and creative with data
    * Leverage creative as the key variable in digital marketing
    * Reach out to influencers, the new gatekeepers

    Speakers:
    * Carla Meyer, Global Digital Advertising and Social Media Manager, Garmin
    * Eric Franchi, Co-founder and SVP Business Development, Undertone
    * Wendy Schuchart, moderator, VentureBeat

    Sponsored by Undertone
  • Digital & Media Predictions 2017
    Digital & Media Predictions 2017 Thomas Deneke, Client Director Recorded: Jan 19 2017 33 mins
    Kantar Millward Brown hat die zentralen Digital- und Medientrends für das Jahr 2017 analysiert und identifiziert was das kommende Jahr für das Marketing bereit hält.

    Die Predictions liefern Unternehmen einen Überblick über zukünftige Chancen und Herausforderungen mit Blick auf die Markenführung im digitalen Umfeld. Das kommende Jahr wird von der Generation Z – den sogenannten Post-Millenials oder auch Centennials – und deren hohen Erwartungen an Marken geprägt sein.

    Erfahren Sie mehr zu diesen Trends in unserem Webinar.
    Was ist neu und was muss von den Werbetreibenden berücksichtigt werden, um erfolgreich zu sein?
  • Secure, Efficient System Management Just Got Better
    Secure, Efficient System Management Just Got Better Mandy Sadowski, RedHat Product Marketing, Rich Jerrido, Technical Product Marketing Recorded: Jan 16 2017 53 mins
    This Red Hat webinar focuses on the fact that the foundation of any IT deployment should be a sound infrastructure and standard lifecycle processes and procedures. At the forefront of every IT department this year are how to increase security, improve efficiency and maintain compliance in an open source environment.

    View this webinar to learn more about these increasing demands, and how Red Hat Satellite is spearheading these advancements.
  • What makes effective advertising in a mobile environment?
    What makes effective advertising in a mobile environment? Rick Candelaria Recorded: Dec 23 2016 40 mins
    Consumers are constantly connected through their digital devices, a trend that is only accelerating. As advertisers, the pressure is on to create digital ad campaigns that get their message across effectively and quickly. But in our tests of over 500 ads with more than 50,000 consumers globally, more than half didn’t have the impact to enable brands to truly connect with consumers.
  • Squad goals:  Why cost per lead is failing your lead gen strategy
    Squad goals: Why cost per lead is failing your lead gen strategy Sam Yount, CMO, LendingTree Recorded: Dec 13 2016 57 mins
    Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble.

    The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts.

    In this webinar, you will:

    * Understand how to move past quantity and generate quality opportunities
    * Build the right marketing KPIs for defining lead quality and lead conversion
    * Define a conversion strategy that builds retention

    Speakers include:

    * Sam Yount, CMO, LendingTree
    * Jason John, CMO, Publisher's Clearing House
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, VentureBeat
  • The new marketing reality: how organisations can capitalise on opportunities
    The new marketing reality: how organisations can capitalise on opportunities Jeremy Waite (EMEA Marketing Evangelist, IBM), Jim Clark (Research Director, Econsultancy) Recorded: Dec 8 2016 60 mins
    This webinar will highlight results from Econsultancy’s New Marketing Reality report in partnership with IBM.

    The traditional funnel no longer works. It assumes audiences are linear and predictable in their behaviour. At the same time, it doesn’t take into account the fact that people will act the way they want to act, rather than sticking to a sequence designed by marketers.
    Despite this being the perceived wisdom among practitioners, organisations still spend billions creating awareness to acquire new customers. What they should be doing is spending this on keeping existing customers happy by providing a superior customer experience.
    This webinar will seek to explore why organisations are failing to take into account this new marketing reality. In doing so, it will underline the challenges marketers face when trying to get a joined-up view of the customer and the opportunities that can be had from unlocking the value of customer data.

    As part of this, the webinar will address some of the following points:

    · What role does first-party data play in marketer’s strategies, and what facts are preventing organisations from making better use of their customer data?
    · How effectively are organisations joining the dots when it comes to linking their understanding of consumer journeys from online to offline? What sources of data are they using?
    · How do organisations rate the importance of understanding the customer journey and for more progressive marketers, what have been the business benefits of this understanding?
    · What’s driving this overall strategy – are organisations using this intelligence of the customer to drive business-focussed outcomes or measure the performance of individual campaigns?
    · What new technologies are practitioners using to make sense of audiences, from marketing automation to AI and intelligent algorithms?
  • Influencer Marketing: The Creator's Perspective
    Influencer Marketing: The Creator's Perspective Francis Trapp (Founder & CEO, Brandnew IO) and Jonathan Bacon (Marketing Week) Recorded: Dec 7 2016 43 mins
    Run better Influencer Marketing campaigns when you find out what influencers really think!

    Influencer marketing is based on people and building relationships. We surveyed our network of 25,000+ influencers to get their views on working with brands. Find out how you can build and nurture your relationships with Influencers to get the best results from your campaigns.


    Key Learnings:

    ●How creators view sponsored content
    ●How creators are currently working and hope to work with brands in the future
    ●Gaps in expectations between marketers and influencers
    ●Challenges in influencer marketing and how we can address them to build better campaigns


    Register now for the chance to learn how to build better Influencer relationships to get the most out of your campaigns.
  • Connected Life 2017
    Connected Life 2017 Walter Freese, Associate Director, Kantar TNS und Thomas Deneke, Client Director, Kantar Millward Brown Recorded: Dec 1 2016 35 mins
    Unser Schwesterunternehmen Kantar TNS zeigt, wie die ständige Konnektivität der User über digitale und mobile Endgeräte das Konsumentenverhalten in verschiedenen Produktkategorien verändert hat.

    Mit der ständig zunehmenden Anzahl von On- und Offline Touchpoints und den Möglichkeiten, auch mit spitzen Zielgruppen oder gar einzelnen Konsumenten in Kontakt zu treten, wird die optimale Ansprache des Connected Consumer immer komplexer.

    Im Rahmen von Connected Life wurden weltweit mehr als 70.000 Interviews in 57 Ländern – davon 4.000 Interviews allein in Deutschland durchgeführt. Die Studie repräsentiert 90% der weltweiten Online-Bevölkerung.

    Die Webinarreihe deckt die 4 Themenbereiche Consumers – Connections – Content – Commerce ab.

    Im Themenfeld Consumers untersuchte Kantar TNS wie digital und mobile „connected“ die Zielgruppen sind.

    -Welchen Einfluss hat die sich verändernde Gerätenutzung auf die Medienlandschaft?
    -Was sind die aktuellen Trends in der Device- und Mediennutzung?
    -Wie stark ist das digitale Verhalten fragmentiert und wir granular muss die Ansprache sein?
    -Welche Segmente dominieren meine Zielgruppe und wie spreche ich diese gezielt an?

    In einem ersten Termin wurde dieses Webinar den Kunden von Kantar TNS bereits vorgestellt, wir haben nun die Gelegenheit erhalten, Connected Life auch noch einmal auf dem Kantar Millward Brown Webinar Kanal zu präsentieren.
  • 5 Critical Ways Influencers Can Improve Your Content Marketing
    5 Critical Ways Influencers Can Improve Your Content Marketing Joseph Cole - VP of Marketing, Sydney Hodgson – Strategic Accounts Manager Jun 7 2017 7:00 pm UTC 60 mins
    Modern marketers get that influencer marketing is a critical piece of their marketing strategy, yet most don't realize influencers can be the best source of authentic content creation at scale.

    Influencers, unlike celebrities, built their followings based on subject matter expertise and their amazing ability to deliver content to a highly engaged audience.

    In this webinar, join Sydney Hodgson, and Joseph Cole of TapInfluence as they share 5 best practices on how to use the power of influencers and influencer marketing to support your content marketing goals:

    1). Creative Ideation (both copy + design)
    2). Content Creation
    3). Content Distribution and Amplification
    4). Content ROI
    5). Optimization and Measurement
  • How to boost and amplify your content marketing with influencers
    How to boost and amplify your content marketing with influencers Joseph Cole - VP of Marketing, and Max Roesler - Influencer Marketing Content Optimization Strategist Jun 14 2017 7:00 pm UTC 60 mins
    There are hundreds of influencer marketing solutions out there. Still, 73% of marketers are challenged with finding the right (quality) influencers and how to get started.

    Join Max Roesler – Influencer Marketing Content Optimization Strategist, and Joseph Cole - VP of Marketing as they provide you with best practices for boosting and amplifying content with real benchmarks so you can really understand what success looks like.

    In this webinar, we’ll give you tangible steps so that you become a pro. Learn how to:

    - Select the right influencers
    - Understand what content works best with real examples
    - Boost and amplify your content with influencers
    - Measure campaign success with actual benchmarks

    Watch your content go viral with influencers powered by TapFire.
  • Mobile advertising: Stop fraud and step up clicks
    Mobile advertising: Stop fraud and step up clicks VentureBeat Jun 21 2017 5:00 pm UTC 60 mins
    It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud.

    Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud.

    In this webinar you'll:
    * Learn what works and what doesn't in 2017's mobile advertising arena
    * Mitigate the mobile advertising fraud risk in your own applications
    * Create the most engaging mobile advertisements for savvy app patrons
    * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising

    Speakers:
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced?

    Want to be a speaker on a VB Live event? Pitch your story at Webinars at VentureBeat Dot Com.
  • Push notifications that work: 6 tips for building a devoted user base
    Push notifications that work: 6 tips for building a devoted user base Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 13 2017 5:00 pm UTC 60 mins
    A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

    At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

    Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

    You'll:
    * Discover the one trick to never-fail push notifications everywhere, not just apps
    * Drive 2770% higher conversion rates through a specific kind of push notifications
    * Learn how to apply behavioral triggered push notifications in your own marketing strategy
    * Build better timing into your push notifications to increase conversions


    Speakers:
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Wendy Schuchart, Moderator, VentureBeat

    More speakers to be announced soon!
  • ASO or GTFO: App store optimization FTW
    ASO or GTFO: App store optimization FTW Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 20 2017 5:00 pm UTC 60 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!