Online Advertising

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Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.
  • Sponsored by Lionbridge

    It’s no secret – any well-known brand you see on a regular basis is already playing with a localization strategy to increase market reach. For your message to resonate, you need to be thinking not just at a regional level, but about your global customer experience.

    Localization isn't limited to simple translation -- you can't set it and forget it. Companies shouldn't assume, for instance, that a campaign created for Spain will be equally as effective to all Spanish-speaking consumers in the U.S. or Mexico. It's not just language, but cultural differences. Consider the message you might send to someone in Berkeley, California, versus one you might send to someone in Phoenix, Arizona or New York City. And once your unique branding content has been sent out to different geographies, your localization efforts aren't over just yet. True experts understand that the campaign as a whole is not a sum of its parts -- a campaign's success can be in the granular regions, creating a truly unique customer experience with that added local flavor to resonate within the audience.

    We'll walk you through the most common challenges that companies make and help you improve your campaign's quality, accuracy and relevance to reach the right consumer. We'll give tips on not only improving the localization process but help you deliver better metrics to senior leadership that tell the true story of your brand’s globalization.

    In this webinar, you'll learn how to:

    - Re-think campaign creation at the regional level -- and the global one
    - Effectively use in-market experts to drive better impact
    - Make your branding as world-ready as possible.
    - Use metrics to show the truest picture of your campaign's effectiveness
    - Enhance the customer experience through storytelling and added local flavor

    Speakers include:
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Dave Fish, SVP, Expert Services, MartizCX
  • Sponsored by FollowAnalytics

    Since the beginning of time, marketers have understood that location matters. From putting guys on corners wearing sandwich boards to having airplanes dragging message banners, marketers use proximity marketing to snag hot prospects and leads when the moment is hot. Knowing where your customers are has never been easier, thanks to their own smartphone's internal GPS. Now you can target those prospects who are in the same state, city or even the same block as your salesman. Through geo-fencing and iBeacons you can even send a message to them the moment they step inside your store -- or try to lure them out of your competitor's store too.

    The flip side? You risk creeping out and alienating your customer base. Don't know where to start? Want that next great idea? Our experts will talk through the basics to master level geolocation triggers through mobile marketing automation in a fast-paced discussion. Register today!

    In this webinar, you'll
    * Learn the difference between geo-fencing, geo-targeting and geolocation
    * Discover the savvy geolocation techniques being used by today's top marketers
    * Integrate geo-fencing or geo-targeting technologies into your marketing strategy, regardless of budget
    * Understand how competitors may be luring your customers out of your business through their own geo-fencing activities on your own home turf.

    John Koetsier, VP of Research, VentureBeat
    Joe Megibow, SVP/Chief Digital Officer, American Eagle Outfitters

    Register today for this free discussion on how geo-location mobile marketing automation can take your marketing initiative to the next level.
  • You can build a shiny new app, but unless you've optimized for discovery on app stores, it may never get momentum. 3Q Digital VP of Mobile Strategy Craig Weinberg joins App Promo's Gary Yentin for a free 1hr. webinar on the ASO (app store optimization) landscape and challenges and best practices for discovery.

    Craig and Gary will cover:

    - the impact of ASO
    - the major ASO platforms and how strategies differ on each
    - the similarities between ASO and SEO
    - best practices and tips for any ASO campaign

    Join us and bring questions!
  • Sponsored by Autopilot

    A person’s name is the sweetest and most important sound in any language, according to Dale Carnegie. Clearly Mr. Carnegie would have heartily approved of personalization technology.

    Marketing personalization is different across every channel. Sometimes subtle, often jarring, the differences in using personal data in advertising, email, on websites, and via social media must be understood, or you run the risk of alienating your audience.

    In this editorial webinar, Stewart Rogers of VB Insight will discuss the latest findings in Andrew Jones' study of marketing personalization. He'll be joined by several esteemed personalization experts who will add their knowledge, understanding, and actionable takeaways on everything from how to achieve personalization, through to the psychology of using personal data in marketing.

    Stewart Rogers, director of marketing technology, VentureBeat
    Talia Wolf, CEO, Conversioner
    Sam Wolf, Vice President, Lucky Vitamin

    In this webinar, you'll:

    * Learn how marketers are dropping bounce rates by 35%, increasing conversions by 46%, and raising revenues by 73% using personalization
    * Find out why personalization matters, the psychology behind it, and why marketing channels change how you use personal data.
    * Discover the gap between what is possible, and what is happening right now, to help you understand the opportunity.

    Don't miss out! Register today for this live interactive discussion.
  • Sponsored by IBM Silverpop

    John Koetsier, VP of Research, VentureBeat
    Josh Rochlin, Mobile Customer Engagement Leader, IBM Silverpop

    Consumers are constantly on the move and always eager to engage with any brand that will make their lives better. Smart marketers recognize the need to combine mobile into the overall brand experience but, why are so many businesses failing to keep up?

    Behavior is changing quickly. Consumers may start an interaction on one device on the go, transition to a tablet at home or in the office, and subsequently interact in person. These consumers are expecting a seamless experience that today is fragmented. Successful marketers realize that the experience must be integrated to live up to the brand across all touch points but as marketing channels continue to proliferate, it is extremely challenging to get the full picture of what that individual customer experience looks like.

    After this webinar you'll have insights to

    •Gain new techniques to enrich the customer experience by understanding and acting on behaviors, preferences and sentiment;

    •Deliver amazing and integrated mobile experiences at every single touchpoint of your brand;

    •Engage your customers in the moment with contextually relevant interactions; and

    •Move beyond marketing campaigns to manage the overall experience along the customer journey.

    Mobile is driving new engagement models for your clients. Are you ready? Register today!
  • Sponsored by Capterra

    Did you know that, according to Google data from 2014, B2B buyers do an average of 12 searches before engaging on a specific brand’s site? Twelve!! But with so many different channels to reach B2B buyers and hundreds of lead generation tactics to try, how can you stand out from your competition and break through the noise?

    Find out exactly how from three, expert B2B marketers doing exactly that. Our panel of savvy SaaS marketers will share their first hand experiences of what has worked well and what hasn’t in their journey to a fully-optimized sales funnel.

    In this webinar, you’ll hear from a panel of your B2B marketing peers about:

    *Under-the-radar B2B ad channels they’ve tried, like technology reviews sites and content syndication
    *How to make the most of search, display, and paid social media campaigns for B2B audiences
    *Low-risk ways to test new lead gen tactics before scaling your spending

    Plus, there will be time at the end for Q&A to ask your specific lead gen questions to our panel.

    Nick Bhutani, Senior Digital & Acquisition Marketing Manager, Booker
    Rochelle Sanchirico, VP of Marketing, mHelpDesk
    Jamaal Saunders, Senior Marketing Analyst, Salesforce

    Register today!
  • Sponsored by Janrain

    Modern marketing has become customer-centric. Rather than one-way, generic message broadcasting, marketing today is about delivering a relevant, personalized experience… but how do you deliver relevance if you don’t know who you’re talking to?

    Knowing who each customer is and what she cares about is a major challenge with two parts:

    * Data collection - picking up the digital breadcrumbs from each customer interaction
    * Data unification - tying together customer details from multiple interactions and databases

    This webinar will explain:
    * Why customer identity is more critical than ever
    * The challenges of collecting and unifying customer data
    * Key tools for capturing customer data
    * Best options for enriching existing customer profiles
    * Methods and technologies to unify customer data

    And includes data from:
    * A survey of 506 marketers about customer identity and personalization
    * 27 vendor and brand interviews

    Andrew Jones, Analyst, VentureBeat
    Scott Kabat, CMO, Prezi
    Shawn Burns, SVP web and digital marketing, Schneider Electric
    Zouhair Belkoura, CEO, KeepSafe

    This webinar will be based on Andrew Jones' ID Unification report, published in July, 2015.

    Check out VB Insight to access Andrew's ID Unification report, and to access the latest research on Marketing Technology:
  • August 13, 2015 at 10 am PT / 1 pm ET

    Speakers: Stewart Rogers, Director of Marketing Technology; VentureBeat
    Preeti Kelapure; Marketing Manager, Glassdoor
    Andrew Jones, Analyst, VentureBeat

    Hi there [first_name],

    We know that using personalization in marketing works, and not just in isolated incidents either. In looking at case studies across industries and channels, from email to web to location-based marketing, it produces amazing results.

    But consumers are worried about the use of their personal data: 96% of American consumers are concerned about data privacy, and 80% of consumers have changed their privacy settings. Today's customers have legitimate worries over the type of data marketers want to use in messaging, and advertising.

    In this webinar we'll deliver the latest research into how consumers feel about personalization. We'll tell you what consumers want, what they hate, and best practices on how to introduce personalization without being "creepy."

    After this webinar, you'll:

    * Know what types of personalization are acceptable, and which to avoid
    * Learn the correct process for on-boarding personalization, and how to manage when consumers opt-out
    * Understand what the future of personalization looks like, for both B2C and B2B organizations
    * Get an overview of the rules and regulations at play
    * Find out the marketing technologies that will save all marketers from crossing the "uncanny valley" into "Creepyville"

    If you're a CMO, SVP/VP of Marketing, Marketing Director, or Marketing Manager, you won't want to miss this. Sign up now...

    This webinar will be based on Stewart Rogers’ VB Insight report, which released on July 22, 2015.

    Check out VB Insight to access Stewart's report on personalization, and to access the latest research on Marketing Technology:

    Sponsored by Localytics
  • August 5, 2015 at 10 am PST / 1 pm EST

    John Koetsier, VP Research, VentureBeat
    Anne-Marie Kline, Senior Vice President of Marketing, Living Proof
    Mitchell Reichgut, CEO, Jun Group


    Advertising used to be simple. As the number of potential advertisers and publishers grew, however, it was nearly impossible to track down and maintain a handle on all direct media buying processes. That is when ad networks were born – to help marketers scale in a fragmented world. With all this complexity, advertisers just can't keep up. There's a $25 billion -- that's with a B -- mobile advertising gap.

    So what are you going to do about it? And how do you start pulling in the mad revenue that's waiting to be taken?

    We'll share the findings of our most recent VB Insight report on mobile advertising, chock full of advice to help you understand the mobile advertising ecosystem. We've got the best practices for mobile advertising and the five biggest mistakes you can make as a marketer in this space. And best of all, we'll walk through the best ad networks for various use cases.

    * Get strategies from major players in the mobile ad networks to increase engagement
    * Learn the many ways fraud can wreak havoc on your mobile ad strategy
    * Hear the best practices in mobile advertising
    * Drive huge engagement with one mobile concept you're probably not doing today

    This webinar will be based on John Koetsier’s VB Insight report, which published in June, 2015.

    Check out VB Insight to access John's Mobile Advertising report, and to access the latest research on Marketing Technology:
  • For today’s digitally demanding customer, a rich, personalized customer
    experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. It is a journey defined by the customer, who is setting a new pace in an intensely personal race that, in their mind, only involves one runner. This leaves leading marketers to question where and how the next great evolution will happen…and whether their organizations are set up to leap ahead of the curve. Are they set up to thrive, or will they become irrelevant and eventually obsolete?

    Agility becomes a key denominator in this new marketing equation. With customer knowledge dispersed across systems of records, insights, interactions and an array of new sources of data, organizations need the business agility to be able to leverage insight from these disparate sources of information. This also requires the ability for the entire customer experience to be optimized—not just the deployment of campaigns—so that opportunities can be captured faster in order to beat out rivals also looking to connect through revitalized customer experience strategies.

    We will be joined by Pitney Bowes’ Jeff Goldberg, Product Marketing Lead for Customer Information Management, who will share an expert perspective around creation of a digital marketing record for increasing conversion rates and improving marketing communications overall.

    Full list of speakers are:

    Liz Miller, SVP, Marketing - CMO Council

    Jeff Goldberg, Product Marketing Lead for Customer Information Management - Pitney Bowes

    Maureen Duff, Managing Director, Head of Global Marketing - Pershing
  • Mobile is taking over as the pre-eminent way companies connect with customers.

    For sales. For service. For feedback. For support. For … everything.

    In just 8 years, smartphones have taken over the world. In just 3.5 years, smartphone media consumption has overtaken television. In just 5 years, we have been talking on our phones the same amount, but our data usage has skyrocketed more than 3400%. Mobile commerce has jumped 123% just in the first quarter of this year. It's happening. It's happening right now.

    We're taking a hard look at how mobile is the new normal. Your customers expect it. Business demands it. Mobile marketing automation is only used by 1.5% of businesses today -- and those businesses are making a killing because they understand the unique relationships we have grown to expect with our mobile devices.

    In this webinar, you'll:

    * Learn how psychology meets technology with mobile marketing automation
    * Improve customer engagement and retention through marketing efforts
    * Get a running start on using the mobile revolution to drive massive engagement

    Speakers: John Koetsier, VP Research, VentureBeat
    Julie Gerola, VP Marketing, Viggle
    Arthur Madrid, Founder and CEO, Pixowl

    Sponsored by LeanPlum
  • More than ever before, brands are redefining success to include a sense of 'social responsibility' and so we're seeing brands challenge the status quo, defy old practices and build social good into their business models. This is an exciting time when the images we create and use to visualize these intrepid leaders can be used to inspire and encourage them and also be used as an agent for change. Join Getty Images Creative Insights Manager, Jacqueline Bourke for an in-depth look at the Vanguardians visual trend and discover how to use this imagery in your campaigns to inspire your audience.
  • Join us on 29th July for a webinar looking at how to make the most of your entry into the Masters of Marketing. Covering the entry process, what to include, some ideas to help capture the judges attention, as well as some hints and tips to help you showcase your work in the best possible light.
  • Date and time: July 15, 2015; 10 am PST/1 pm EST

    Analyst: Andrew Jones, VentureBeat
    Panel of Experts:
    Greg Petro, Chief Executive Officer, First Insight
    Rich Lesperance, VP Digital Marketing and CRM, GrubHub
    Elena Zheleva, Director of Data Science, LivingSocial

    Sponsored by Autopilot


    Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

    The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.

    We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.

    In this webinar, you'll:

    * Learn how to collect data that helps visualize the customer's journey
    * Get tips on one of the biggest challenges to increasing the ROI of marketing automation
    * Access the theory of identity enrichment
    * Gain insight into best practices for personalization in different channels

    Register for this webinar today and get started doing personalization right!
  • June 30, 2015, 10 am PST/ 1 pm EST

    Analyst: Jon Cifuentes, Research Analyst, VB Insight
    Expert Panel:
    Bobby Uhlenbrock, CTO, Everything But The House
    Danny Hsia, Head of Email and CRM, LivingSocial

    Moderator: Wendy Schuchart, Analyst, VentureBeat

    Sponsored by SparkPost by Message Systems

    This webinar will be based on Jon Cifuentes' VB Insight report, published in May 2015.

    Over 84% of marketers think email contact is important for building brand loyalty -- the thing about email? It works. It works well. It might even work so well that marketers are satisfied with the ROI and don't even know to mine the tools for more gold. In the latest VB Insight report, we learn that a third of marketers don't even know what kinds of devices are opening their emails. And that's leaving money on the table.

    In this webinar, VB Insight analyst Jon Cifuentes will dig deep into email marketing, providing an overview for proven ROI, desired volume and velocity of email.

    With this webinar, you'll:

    Gain a greater understanding of email marketing ROI, volume and ideal velocity
    Learn strategies and competencies for running a great email program
    Develop new methods for email subscriber acquisition
    Understand best practices for email validation and email hygiene

    Check out VB Insight to access Jon's Email Marketing report, and to access the latest research on Marketing Technology:
  • June 24, 10 am PST/1 pm EST

    John Koetsier: VP Research; VentureBeat
    Ian Woods: Chief Engagement Officer; IMM
    Brian Witlin; COO and Mobile; Yummly

    Moderator: Wendy Schuchart, analyst; VentureBeat


    If you're only focusing on push notifications with your MMA solutions, you're leaving a lot of money on the table. We've got the inside story on the features used by the most successful mobile app teams ... and which vendors deliver those features. We'll also talk to industry insiders on how they're using MMA in ways you might not have thought of.

    We surveyed 375 mobile developers with over 900 million monthly average users, analyzed 1.8 million apps in Google Play and the iOS app store, conducted 17 live interviews, and surveyed 19 MMA providers to find answers to these questions.

    In this webinar, you'll learn:

    * Which features the most successful mobile app companies focus upon
    * Which MMA features you can't afford to ignore
    * How successful apps are using MMA in creative and unique ways

    Join us to learn how to successfully leverage mobile marketing automation to your advantage.

    Sponsored by: Kahuna
  • Personalisation in advertising has become a hot topic for UK brands and marketers. Retargeting uses the power of personalisation to turn shopping basket abandoners into customers, but what else can it do?

    In this Marketing Week webinar join Shane Murphy, AdRoll’s director of EMEA marketing, as he walks through the insights from our survey of 250 European marketers and AdRoll retargeting campaign data from nearly 4,000 advertisers:

    • Real world use cases for retargeting in driving brand awareness, customer retention, and driving sales

    • Industry insight on social, mobile, and attribution

    • Retargeting and attribution best practices
  • Whether currently engaging in online commerce or contemplating such a move in the future, successful CMOs are realizing that their customers want a personalized, frictionless purchasing experience. Consumers seek agile interactions, painless fulfillment, and a memorable experience. CMOs are increasingly embracing a new priority: Identifying new and recurring revenue opportunities and optimizing the consumer experience to maximize customer lifetime value. The good news is that the global digital consumer is ready to spend. According to analyst firm Ovum, global consumer spend on digital content will increase from $76 billion in 2013 to $145 billion in 2018, doubling in a short five-year span.

    Working in lockstep with CFOs, successful CMOs are implementing new strategies to price products and services, bill customers, offer seamless payment facilities, create new opportunities to retain customers, and grow recurring revenue streams – all while defining new business metrics to measure success in terms of customer lifetime value. They team with product management to identify new opportunities and even new products that meet their customers’ growing expectations for innovation, engagement and relevance.

    To address these new mandates for digital marketing, monetization, and frictionless commerce and experience, the CMO Council will be hosting an online webcast (06/18, 10am PST/1pm EST/5pm GMT) to discuss and debate the realities of transforming organizations, strategies and revenue models and develop winning strategies to successfully navigate the online revenue maze. Vindicia, a subscription billing and recurring revenue leader that is driving the pace of the digital economy, will share expert perspectives, along with key questions that marketers must consider when building new digital revenue models.

    Gene Hoffman, CEO/Chairman-Vindicia
    Miriam Volle, Business Marketing Communications Leader-Kaiser Permanente
    Vidya Vishal, Enterprise Growth Leader-Equifax
  • Search and Social are the two most important channels for influencing buying decisions. More than 65% of revenue comes from purchases that involve multiple touchpoints along the conversion funnel. If you are managing your Search and Social campaigns separately, you’re missing out on maximizing your revenue from these complementary channels.

    Join Marin Software and iProspect for this 1 hour webinar and Q&A on integrating your Search and Social strategies in order to better manage, measure, and optimize your campaigns for improved ROI and maximum customer lifetime value.

    We'll share 15 proven tactics, along with case studies exhibiting how you can most effectively implement these proven ideas into your own Search and Social advertising programs.
  • “There is a desire not just to see and do more, but to be more”

    As the world becomes more digital, we long for imagery and experiences that make our eyes widen and our jaws drop. A sense of wonder makes us human, and spurs us on to search for beauty and meaning as we traverse the planet – and beyond. 

    Join Getty Images Visual Trends Director, Pam Grossman, for this in-depth exploration of the Wonderlust visual trend and discover how your campaigns can inspire your audience by tapping into the boundless beauty and wonder of nature.
  • The app install is a great goal, but mobile marketers need to go well beyond that to build great strategies -- think lifetime value and cost per engagement. 3Q Digital VP of Mobile Strategy Craig Weinberg and Method Mill co-founder Rishi Sethi will break down strategies and tips for running optimized performance-based campaigns in a free one-hour webinar. They'll leave time at the end for questions, so make sure to join -- whether you're in the planning stages or trying to figure out how to engage the users who have downloaded your app.
  • More than half of all programmatic display dollars are expected to go to mobile this year. However, a few myths regarding mobile continue to persist and are keeping brand advertisers from taking a more holistic approach to their marketing. With the explosion of mobile, it is imperative that marketers better understand how they can activate the vast amount of consumer data already at their fingertips to more effectively allocate their marketing spend and maximize returns.

    In this webinar, experts from TUNE and AOL will arm you with critical insights on the next generation of mobile marketing. Kelly Mullins of TUNE will discuss how the data sitting inside your app can be used to create targetable audience segments and power highly effective mobile programmatic campaigns. Michael Brooks of AOL will dive into the best practices of using this data to achieve marketing goals across all screens.
  • Panelists:
    Stewart Rogers: Director, Marketing Technology; VB Insight
    Jason George: CEO; Telescope, Inc.
    Douglas Karr: CEO; DK New Media

    In a world where the customer is constantly connected to social networks, understanding that space and the tools that help drive support, engagement, leads, demand, brand awareness, and more is imperative.

    Choosing the right SMM tools and tactics, therefore, is a ‘must do,’ not a ‘nice to have’ or something that can be ignored in favor of other marketing channels.

    Join us to find out how to leverage social media management tools, and which tools are tailored to your social media needs.

    Check out VB Insight to access Stewart's Social Media Marketing report, and to access the latest research on Marketing Technology:
  • Consumers today have access to more information than ever before when making a purchase decision. Buyers are looking for informative and trusted thought leadership content as they research their purchases, meaning that your brand's PR strategy needs to be working in tandem with marketing campaigns. As buyer behavior continues to change, marketers are re-examining their campaign and product launch strategy to incorporate PR storytelling tactics.

    Join us as we discuss how to tell a unique story through a cohesive content plan to build audience trust and achieve campaign success.

    During this webinar we will discuss:

    • How to influence behavior through authentic and transparent content
    • The evolution of earned media, and how to harness it
    • The role of distribution as the missing link to any content plan
  • Sponsored by Workfront

    Marketing teams get creativity. Creativity is their life’s blood. The concern is that by setting up rules and processes, we might kill that creative spark that drives the art created by the marketing directive. Agile methodology is applying the art of science in order to uncomplicate and reduce unnecessary admin time -- the very thing that keeps us from spending more time making beautiful campaigns and generating innovative copy.

    We’re going to talk to real life marketing teams who are using Agile methodologies to run their right-brained collaboration space – and are seeing tremendous results. We’ll talk war stories, great use cases, and ways to break down the siloes that are keeping your brilliant minds from making that next inspired leap.

    Join us for a free web event sponsored by Workfront to uncover the real-life ways that creative directors are harnessing the power of agile marketing methodologies to rapidly make fantastic leaps and discoveries that fuel careers.

    In this webinar, you’ll:

    * Hear first-hand experiences from current creative teams using tried and true methods to build faster and respond to industry trends quickly
    * Learn ways to increase the number of great ideas and proof of concepts
    * Use data to analyze and capitalize on changes in projects, marketing and industry trends… before your competitors know what hit ‘em.
    * Capture the lightning in a bottle that ensures amazing customer experiences.

    Register today!

    Sponsored by Workfront

    Jim Ewel, Principal, Agile Marketing
    Stewart Rogers, director of marketing technology, VentureBeat
    David Lesue, creative director, Workfront
    Samir Patel, CEO, Growth Machines
  • Marin Software is happy to partner with Yahoo to bring you a webinar on the power of native advertising.

    Native ads package advertising content in a format that blends in naturally with editorial content on websites across desktop, tablet, and mobile devices. According to the Association of National Advertisers, 63% of advertisers planned to increase their budgets for native advertising in 2015, expanding spend to $10.7 billion, an impressive 150% increase over 2013. There’s no better time than now to take advantage of native advertising’s ability to connect and attract the attention of your target audience.

    Join this 1 hour webinar and Q&A to learn:

    - Why native ads are instrumental and highly effective at building brand awareness among consumers
    - Tips and tricks to get up and running on Yahoo Gemini & native advertising more quickly
    - Strategies for capitalizing on the crossover into mobile to incorporate native into your advertising mix
    - How to boost brand awareness and increase brand impact by leveraging native ads
    - Best practices for creating content that adds value to the lives of the people who view it

    Hoiling Wong, Product Marketing Manager, Marin Software
    Derek Yuan, Product Manager, Marin Software
    David Jarvis, Gemini Specialist, Yahoo
    Jessica Davidson, Manager, Mobile & Native Insights, Yahoo
  • As marketers grow in their commitment to customer experience and in their understanding of the critical role data plays in marketing’s success, personalization at scale and in context continues to challenge even the most skilled and seasoned marketers. Somewhere between the rapid evolution of digital marketing engagements and the rush to aggregate and collect data, the path from data to intelligence has been obscured and makes a state of personalized customer experience even harder to reach. In a day when the customer expects relevance regardless of channel, marketing must take a leap of faith, turning to new strategies and new opportunities to ask even more critical questions of our customer data. It is, in short, a new opportunity to make true personalization entirely possible.

    To explore the opportunity to take the next big pivot in customer experience strategy and address the new requirements of data, the CMO Council, in partnership with Microsoft, will explore the modern requirements of tapping into the power of personalization, gaining insight into where and how marketers can advance the voice of the customer in relevant and profitable experiences that transcend one-off campaigns. This webcast will pulse the marketing mindset to capture the best action plans of marketers looking to take the next step to personalization by leveraging the rich signals and contextual queues that customer intelligence has to offer.

    * Microsoft may use your contact information to send you relevant content or offers. You can unsubscribe at any time. View the privacy policy at
  • Sponsored by Trialpay

    Customers want your products, and they want them now. They want to be able to pay through their favorite devices, whether it be with their computer, tablet, phone or wearable, and to receive their product or services quickly, if not instantly. The on-demand economy is booming in a tech world where convenience is the name of the game. It's crucial that you understand the changes in consumer behavior in order to keep up.

    We've tracked some key players in this space, and identified some burgeoning trends in the on-demand market -- as well as opportunities for savvy mobile marketers.

    In this online interactive event, we'll highlight key consumer behaviors, and give you the tools you'll need to form a solid strategy to interact with them -- no matter where they do their shopping. Join us for a conversation on the on-demand economy, and how it's changing the future, and the present, of commerce.

    In this webinar, you'll:

    *Get tips to enhance your mobile payment strategy, starting right now

    * Learn how to enhance customer experience and offer better deals

    * Change the relationship between your customer and the business

    * Build a larger customer base by solving a problem that the customer wasn’t aware they had.

    Speakers: Terry Angelos, Co-Founder and CEO, Trialpay
    More speakers TBD
  • Why Experience is the New Channel for Advertisers

    The online adtech ecosystem is in the middle of a fundamental shift in the way it conducts user targeting. With the amount of user intelligence and precision location technology capabilities available today, combined with an audience that is increasingly more receptive to relevant messaging, advertisers need to have a plan. What’s the most plausible way to successfully transition from the “okay” strategy of today to the advanced targeting of tomorrow?

    Join us as we take a deeper dive into understanding the complete view of location and how you can use context to take your audience targeting to the next level.

    In this webinar, you'll:

    * Get new insight into the adtech ecosystem's current migration in user targeting.
    * Hear new strategies for planning relevant messaging to target your ideal customer.
    * Learn how user intelligence and precision location targeting is the key to build a robust marketing strategy.

    Stewart Rogers, director of marketing technology, VentureBeat
    Jim Crowley, CEO, Skyhook
    Mike Schneider, VP of Marketing, Skyhook

    Register today for this live interactive roundtable discussion.
  • Facebook ads are a powerful channel for building and converting large audiences in Q4. In our free 1hr. webinar featuring experts from 3Q Digital and Foxwell Digital, we'll examine general holiday best practices, how to build a high-quality audience before the holiday crush, and how to convert the audience you've just built. We'll include basic and advanced tips covering ad types, targeting, creative, and more. Register today!
  • Whether your company is a huge B2B technology SaaS vendor or a small B2C retail company – or anywhere in between – maximizing the relevance of your website is critical to your success.

    Upwards of 97% of your web audience is anonymous. Can you afford to wait to begin personalizing until they share an email address?

    Web personalization affects bounce-rates, time-on-site, page views, conversions, and other critical success metrics. In fact, we found that 87% have seen a lift of at least 5% in their most important metrics, excluding those who say it’s too early to tell. Two in five (39%) have seen increases of at least 20% in their most important metrics.

    But your company is unique. What are your priorities? How do you address them? Which vendors are relevant – to your business type, company size, audience, and budget?

    Andrew Jones, analyst, VentureBeat
    Wendy Schuchart, analyst, VentureBeat

    This webinar will be based on Andrew Jones' VB Insight report, which will be published in September, 2015.

    Check out VB Insight to access Andrew's website personalization report, and to access the latest research on Marketing Technology:
  • Join Marketing Week and IBM for this bespoke webinar outlining the steps you need to reach true digital marketing optimisation.

    This enlightening webinar with Jo Roberts (Head of Content Marketing - Marketing Week) and Jeremy Bassinder (Executive Partner – FMCG - IBM) highlights the quick wins and long term strategies that form the blueprints you need to maximise your digital strategy.

    In this hour long session Jo and Jeremey will discuss:
    •Creating a digital blueprint
    •Test, test and test again
  • November 5, 2015 at 10 am PST/1 pm EST

    If you've ever seen a picture of Taylor Swift or Jon Hamm in a magazine, you'll know the outfit they are wearing wearing probably cost in the region of $1-10k. You really, really want to look like Taylor Swiff or Jon Hamm, but that's a bit out of your price range. Fortunately, the magazine has your back, and tells you how to buy (almost) the same looks for under $100.

    We thought it was high time someone did that, but with marketing technology.

    In this webinar, we'll tell you which marketing technologies are most popular among the Fortune 500s of this world, and then explain how to "get the look" for considerably less. Sometimes free.

    By attending this webinar, you'll:

    * Find out which marketing technologies have the most 'enterprise-class' users
    * Discover free or cheap alternatives to start using today
    * Learn the limitations of those more cost-effective solutions
    * Get the scoop on the up-and-coming products making waves

    Tune in, and we'll show you how to get Saks Fifth Avenue products for an Old Navy price.

    Stewart Rogers, Director of Marketing Research, VentureBeat
    Wendy Schuchart, Analyst, VentureBeat

    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in October, 2015.

    Check out VB Insight to access Stewart's Marketing Technology report, and to access the latest research on Marketing Technology:
  • Business intelligence becomes marketing intelligence: How data visualization and super-dashboards are helping companies finally understand marketing impact

    Doing marketing in an omnichannel world means the data coming in is uniquely messy. It’s in different formats, with systems naming things differently measuring differently, and reporting differently. It’s a hugely manual effort to reconcile all your data and is at best, daunting, and at worst, a complete disaster.

    In this webinar, you'll:

    *Discover the top platforms marketers are using to measure marketing impact from multiple sources

    *Learn best practices for managing your marketing data and making sense of the chaos

    *Get the secrets of marketing intelligence from today's experts in top companies.

    Jon Cifuentes, research analyst, VentureBeat
    More speakers to be announced

    This discussion will reveal research from Jon Cifuentes' latest VB Insight report, to be released in October 2015.
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in November, 2015.

    Check out VB Insight to access Stewart's 2016 Martech Forecast report, and to access the latest research on Marketing Technology:
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on Andrew Jones' VB Insight report, which will be published in September, 2015.

    Check out VB Insight to access Andrew's report, and to access the latest research on Marketing Technology:
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in September, 2015.

    Check out VB Insight to access Stewart's Lead Generation report, and to access the latest research on Marketing Technology:
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on John Koetsier’s VB Insight report, which will be published in November, 2015.

    Check out VB Insight to access John's Mobile Ad Networks report, and to access the latest research on Marketing Technology:
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on John Koetsier’s VB Insight report, which will be published in November, 2015.

    Check out VB Insight to access John's Mobile Ad Network report, and to access the latest research on Marketing Technology: