Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.
Join 3Q Digital Account Director Joe Kerschbaum and Sr. Display Account Manager Sara Pfitzinger for a free 60min. webinar detailing best practices for coordinating SEM and display campaigns for maximum ROI. Joe and Sara will discuss strategies to help shape targeting, control and maximize traffic volume, develop ideal frequency caps, and more. Bring questions!
Learn how to build brand recognition using words and images that work together to tell a clear, consistent and compelling story.
As Head of Creative Planning at iStock, Rebecca Swift understands the power of imagery. As Founder and CEO of BrandTwist, and former VP of Brand for Virgin, Julie Cottineau knows how to weave cohesive stories that get brands noticed. Together they’ll explain how to keep your visual and verbal brand identities in sync. They’ll break down the three main tones that resonate with customers and share examples of brands that have found the perfect yin-yang balance by understanding that the whole of their brand tone is greater than the sum of its parts.
Find all the visuals you need to match your verbal identity at www.istockphoto.com
Marketers today want to use all their data to give richly optimized experiences to their visitors. Thought leaders in the space are achieving this via data layers to collect all sorts of data and push it in real time to their conversion solutions. Hear how these innovative digital marketing organizations are implementing real-time data layers across their websites in order to power their analytics and optimization programs. Also discover how digital businesses are accelerating their data and tag control to drive analytics and optimization success and therefore become far more agile.
In this webinar, you will learn:
• Best practices on how to implement a custom data layer for your site
• How to use it to transform your data into actionable marketing initiatives
• How digital businesses accelerate their data & tag control to become agile
Speakers: James Niehaus, VP of analytics & digital strategy at Ensighten, Adrian James, managing director EMEA at Ensighten and Richard Clogg, Director of Data and Integration Services at Acceleration
B2B and technology companies are adopting retargeting strategies at a breakneck pace. Hear from Lauren Vaccarello, author of Complete B2B Online Marketing, and Alyson Paine, Online Marketing Manager at Salesforce, on how they use cutting edge advertising techniques to maximize their customer acquisition, nurture, and retention programs. Discussion topics include:
- Segmenting strategies (awareness vs. consideration vs. intent vs. decision)
- Tailoring ad creative to the buying stage
- Evaluating all channels (Web, Facebook, Twitter, Internal)
- Leveraging retargeting experts for increased ROI
- Measuring success: conversion tracking and attribution models
Register now and learn how retargeting can help your marketing efforts thrive in 2014!
Hosted by moderator Ben Earle- Vertical Lead, Technology
Why do we treat professionals differently than consumers? Putting on my suit doesn't mean I want to die of boredom. Consumer content sizzles with entertainment while informing and influencing. B2B content can do the same.
The Revenue Marketing Summit where senior-level marketers will discuss, listen to and share the most innovative, inventive and transformational ideas affecting revenue marketing today, all in TED Talks style.
Join Michelle Chiantera, Director of Marketing at Cisco as she discusses how Cisco is putting their buyers at the center of their marketing programs, and how a buyer centered marketing program is not only driving the business forward, it's driving Cisco's marketers forward.
Join Robert Israch, Vice President of Global Marketing Programs at NetSuite as he discusses the value of thought leadership for enterprise organizations who are just starting to invest in content marketing.
Digital marketing within the financial services industry has its challenges with regulations, data security and technology adoption. How are financial services marketers effectively using technologies to help them achieve marketing goals? Join the former CMO of Zurich, Sitecore, BrightTALK and PureChannelApps as they discuss the technologies that are helping organizations engage customers and effectively convert them to sales.
The impact of technology in financial services
The emerging crucial marketing channels
The content distribution challenges and solutions
The integrated technology-marketing stack
Music and video are rewiring our audiences and their relationship with content while apps nourish their impatience, on demand. Learn how best-in-class brands are tapping into this behavioral transformation to rethink audience engagement while making sales and management teams smile, big. Share your own challenges and successes with your peers during the session. Walk away with actionable insights that will make a positive revenue impact on your business and maybe even your own bank account!
Are you running both SEM and social media ad campaigns? Chances are you're not getting all the symbiotic benefits. Join Sr. Director of Strategy Mason Garrity and Social Account Manager Alicia Antoniolli for a free 60min. webinar on how to coordinate campaigns for full optimization. Mason and Alicia will talk about data, keyword and targeting strategies, and more. Come armed with questions!
Your company’s brand plays a critical role in generating new and returning business opportunities As marketers integrate branded content into their marketing plans and resource centers, it raises the question, “How can marketers provide a branded experience for their audience?”
Today’s consumer has unprecedented access to product and pricing information. Virtual merchandising technology allows retailers to extend the benefits of online shopping into the physical store. Interactive in-store apps blend the best of both worlds, physical and virtual, for an amazing in-store experience.
Beyond converting sales, omnichannel is about creating a consistent experience across all channels. By extending shelf space to a limitless number of products and offering access to online product information and content, virtual merchandising is a new and exciting way for customers to shop and experience your brand.
During this session, we’ll discuss how bringing virtual elements into the physical store gives retailers added control, flexibility and customizability to the customer experience.
Alen Puaca, Creative Director, iQmetrix
Ken Morris, Principal, Boston Retail Partners