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  • Data, Data Everywhere — But Where are the Campaign Insights?
    Data, Data Everywhere — But Where are the Campaign Insights?
    John Lovett - Senior Director (Search Discovery) and Kelly McKeown - Senior Director, Revenue Marketing (conDati) Recorded: Dec 11 2019 54 mins
    Marketers continue to be inundated from all sides about artificial intelligence (AI) and machine learning. But what good is it when your campaign data exists in silos and you can’t see the “big picture” to actually understand your customer engagement better and improve your marketing campaign results?

    It’s now time to capitalize on the real gains AI and machine learning (ML) can provide to unify, anticipate and activate the cross-channel insights that are hidden within your customer journeys.

    Join our martech and data insights experts as they show you how to use AI and ML to drive pipeline and revenue growth. You’ll learn techniques to better plan, manage and execute your digital campaigns.

    Watch this webinar and learn:

    Ways to blend data silos to create a unified measurement data set
    How to define KPIs that matter to see what actions need to be taken
    Techniques to course correct campaigns in real time
    Tips for more accurate pipeline and revenue forecasting
  • Insights: The Missing Piece in Your Marketing Data
    Insights: The Missing Piece in Your Marketing Data
    Zoe Dowling, Ph.D., SVP Research, FocusVision Recorded: Dec 10 2019 47 mins
    A freshly released Forrester study, commissioned by FocusVision, shows that how a customer feels about your brand is 1.5 times more likely to drive a positive business outcome (i.e. purchase, loyalty, advocacy).  With this in mind, it's essential to understand your Customer Truth - how they think, feel and act to create experiences that drive business outcomes.

    Yet we rely on our marketing dashboards to provide data on how we are doing and whether we need to change course.  But it only tells one side of the story.  To succeed in creating great customer experiences, you also need the other side - the small data gathered by talking directly to your customers.

    In this webinar, you will learn how to:

    - Get insights that are essential to build the right experiences
    - Really know your customers and how this data can be used across the board
    - Add customer research to help build your marketing foundation and inspire your work"
  • Live Discussion: AI for the Data-Driven Marketer
    Live Discussion: AI for the Data-Driven Marketer
    Ken Gardner, CEO (conDati) and Linh Ho, CMO (conDati) Recorded: Dec 4 2019 33 mins
    Join conDati’s CEO Ken Gardner and CMO Linh Ho for a live discussion on the topic of AI, predictive models, and science-based recommendations to maximize marketing’s contribution to business success. conDati’s innovation in this area drew the attention of Gartner who recently named them a 2019 Cool Vendor in AI for Marketing.

    With the access to more data than ever, marketing is primed to tackle highly complex digital marketing problems using AI. Application of sophisticated algorithms is the key to getting deep customer insights and true value out of data. Doing so provides intelligence beyond what is seen with standard BI reporting, making campaign and investment decisions more precise and easier for data-driven marketers.

    What you'll learn:
    - How marketing data and technology has evolved
    - AI’s role in transforming marketing intelligence
    - Use of AI-powered technology for campaign decisioning
  • Mobilize Me!! - Mobile Survey Design Enhancements
    Mobilize Me!! - Mobile Survey Design Enhancements
    Zoe Dowling, Ph.D., FocusVision, Roddy Knowles, Dynata & Ted Saunders, MaritzCX Recorded: Dec 3 2019 55 mins
    Mobile Survey Design. We've got this, right? Well, not quite. While we've learned a lot over the years, we continue to learn more all the time. And as mobile design evolves, we continually need to monitor whether we are making the best use of the small screen. This is as important for data quality as it is participant experience.

    Recent research-on-research jointly conducted by MaritzCX, Dynata, and FocusVision, sampled nearly 3,000 survey respondents to better understand the preferences of mobile and non-mobile respondents and explore optimal ways to present multi-attribute grids, NPS, lists and pagination.

    Join MaritzCX's Ted Saunders, Dynata's Roddy Knowles, and FocusVision's Zoe Dowling, as they discuss the research findings and the displays that improve respondent experience and capture higher quality responses.

    In this webinar, we will cover:

    - Where we are with mobile completion rates
    - Findings from the research-on-research
    - The need to continually review and evolve mobile survey design best practices
  • How AI is transforming customer reviews into crucial business intelligence
    How AI is transforming customer reviews into crucial business intelligence
    Trustpilot Recorded: Dec 3 2019 61 mins
    Getting a ton of customer reviews is great. But if you don't have a way to analyze them for patterns and trends, you're missing out on some business-changing data. Artificial intelligence now offers a fast, efficient, and cost-effective way to unlock insights from your reviews, highlighting trends and customer pains automatically. That means you can focus your time on solving customer issues instead of chasing them down, and learn what it takes to delight, surprise, and keep your customers coming back.

    Join this VB Live event to learn how AI, natural language processing, and machine learning can help you become more customer-focused, turn good feedback into great product, improve the areas that need your attention, uncover what really matter to your customers, and more.

    Registration is free!

    You'll learn:

    * How to find themes in your customer reviews so that you can fix the real pain points instead of putting "band-aids" on each unhappy customer

    * Steps to guide your business decisions around what your customers say they want, not what you think they want

    * The importance of addressing your most common negative issues first to see an immediate change in your customer satisfaction level

    * The concept of always improving your customer experience -- searching for trends in your good reviews to turn them into great reviews

    Speakers:

    * Ramin Vatanparast, Chief Product Officer, Trustpilot
    * Chris Hausler, Senior Data Science Manager, ZenDesk
  • Why Brand Message Dilution Hurts In The Experience Economy
    Why Brand Message Dilution Hurts In The Experience Economy
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Christopher Wallace, President, InnerView Recorded: Nov 26 2019 55 mins
    Brands are spending more than $200 Billion on marketing and advertising annually, yet the advertisements customers see are only part of their experience with a brand. The true faces are the people who represent the company - the front-line employee and partners who interact with customers every day. This leads to the question: are Marketing and front-line employees telling the same story? And if not, what is the business impact of misalignment? These are the questions that InnerView and FocusVision set out to answer in freshly-released research talking to 250 senior business professionals in Marketing, Customer Experience, and Product. Join Chris Wallace, President of InnerView and Zoe Dowling, SVP Research at FocusVision, as they discuss the findings.

    In this webinar, we will cover:

    - What customer research companies are doing and are they leveraging it to its full extent
    - The link between brand promise and brand experience, and the cost of misalignment
    - The need for dynamic conversations, with your customers and your employees"
  • How criminals are playing the gaming industry and what you can do about it
    How criminals are playing the gaming industry and what you can do about it
    Akamai Technologies Recorded: Nov 19 2019 61 mins
    Online security threats are more pervasive than ever, and games have become a primary target for attackers. And why wouldn't they be? These days, there’s real money to be stolen in the virtual world of gaming. Hackers reportedly stole 218 million personal player records from a major gaming company recently.

    Game developers have to think about security from the start to go beyond the cat-and-mouse game with hackers. How do you protect your game and users from the wide variety of threats today? How will this be different in the future? And how do you integrate this security with the rest of the game to ensure good performance?

    To learn how to avoid becoming the next victim in online security threats with gaming, don’t miss this VB Live event.

    You’ll learn:

    - How to protect your game and players from a growing amount of online security threats
    - The latest trends in credential abuse and account hacks in gaming
    - How web attacks are evolving and where they are headed in the future
    - How to integrate security best practices with the rest of the game for best performance

    Speakers:

    - Jonathan Singer, Sr. Manager, Global Games Industry, Akamai Technologies
    -Scott Adams, Founder & CEO, FraudPVP
    -Lonnye Bower, COO, ProbablyMonsters
    -Steve Ragan, Sr. Technical Writer, Akamai Technologies
    -Dean Takahashi, Lead Gaming Writer, VentureBeat
  • Customer Journey Mapping: The Swiss Army Knife of Insights Tools
    Customer Journey Mapping: The Swiss Army Knife of Insights Tools
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Aliza Pollack, Owner, Aliza Pollack Consulting Recorded: Nov 12 2019 61 mins
    "What we know: The internet has disrupted the marketing funnel. It's no longer a straight line - that marketers draw and lead - from brand awareness to purchase. It's more of a jigsaw puzzle. Wouldn't it be great to have some sort of insight tool that can shed light on the real customer path - the behaviors, attitudes, delight and pain points that customers encounter on the way to your product/category/experience? Behold: The customer journey map. A simple process and framework that captures the full customer experience and can inspire a more nuanced marketing and product development path for your clients.

    In this webinar, we will cover:

    - How customer journey maps can serve multiple teams across an organization (and help unify said organization)
    - Key steps to create a successful customer journey mapping project
    - How to approach a basic customer journey mapping project - as the researcher"
  • [Panel] Navigating California’s Regulations: What's Wrong and How Do We Fix It?
    [Panel] Navigating California’s Regulations: What's Wrong and How Do We Fix It?
    Jackie McGowan, K Street Consulting; Jennifer Gumer, CGL LLP; Hilary Bricken, Harris Bricken; National Cannabis Bar Assoc. Recorded: Nov 6 2019 59 mins
    California’s entry into the cannabis market has been less than smooth. Understanding the regulations and upcoming deadlines is important to make sure you pass inspections and receive your license, especially as provisional licenses expire before you receive your annual license. Join live to have your questions answered by a panel of experts what you need to know to stay ahead.
  • In The Moment Customer Insights: A Guide to Qualitative Mobile Research
    In The Moment Customer Insights: A Guide to Qualitative Mobile Research
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Emily Eichelberger, Product Manager, FocusVision Recorded: Oct 29 2019 46 mins
    "Only mobile provides an in-the-moment, un-biased glimpse into a customer's life, as they live it. Mobile qualitative research is a flexible approach to gathering deep insights through your customers' lens.

    In this practical session, we'll discuss activities best suited to mobile qual research and how to enhance social engagement between participants. We'll also provide a live demonstration of the features within the FocusVision Revelation mobile app.

    In this webinar, you will learn:

    - Activities optimally suited to mobile qualitative research
    - Tips on how to enhance social engagement between participants
    - How to use our FocusVision Revelation Participant App"
  • How AI-powered search is boosting efficiency for the digital workplace
    How AI-powered search is boosting efficiency for the digital workplace
    Lucidworks Recorded: Oct 29 2019 61 mins
    Your employees have a full spectrum of content and data both sourced within and external to the enterprise. It can be an overwhelming amount of information, easy to get lost in. And that can slow down the process of making profitable business decisions. AI-powered smart search is the key to harnessing that data. Machine learning can connect employees to the info they need right when they need it, eliminate unproductive, dead-end hunts by surfacing more valuable, more relevant data, and let employees and teams in every department combine those new capabilities into real-world, high-value solutions for complex problems of every size.

    With data eating the world, search will surround everything we do. User needs and expectations are evolving fast, so enterprise search technologies need to keep pace and stay robust. Join this VB Live event to learn how machine learning and search combine to complement traditional workflows and boost efficient data discovery and insight, what operationalized AI means, and how it applies to search and machine learning, and more.

    You'll learn:

    * What operationalized AI means
    * How search and machine learning align to drive efficiency and Opex (operational expenditure) savings
    * How search and machine learning can create revenue opportunities
    * Success factors for operationalized AI and top lessons learned

    Speakers:

    * Simon Taylor, Vice President Worldwide Channels & Alliances, Lucidworks
    * JP Sherman, Enterprise Search & Findability Expert, Red Hat
    * Richard Isaac, CEO, RealDecoy
  • Why Keeping A Finger on the Pulse of Technology Matters
    Why Keeping A Finger on the Pulse of Technology Matters
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Roddy Knowles, Dir. Product & Innov. Research, Dynata Recorded: Oct 15 2019 58 mins
    "AI. AR/VR. Blockchain. Voice. All growing technologies impacting the way people live. Hand-in-hand with the exciting applications of these technologies (both realized and potential) are discussions around data and thus privacy, security, and trust. Join Dynata's Roddy Knowles and FocusVision's Zoe Dowling as they discuss these technologies, fueled by their experiences on the ground at this year's Consumer Electronic Show, and reflect on the wider implications as well as reflections on the wider implications of the technologies.

    In this webinar, we will discuss:

    - The key technologies poised to impact our lives in the coming years
    - Implications around consumer trust, privacy, and security
    - What all of this could mean for research and insights"
  • Data Privacy Laws: Compliance and Consent Management Tips for Marketers
    Data Privacy Laws: Compliance and Consent Management Tips for Marketers
    Sam Ngo and Connor Bouthot Recorded: Oct 10 2019 46 mins
    New data privacy laws continue to roll out worldwide. Browsers are doubling down on user-tracking behaviors. And with GDPR-esque laws coming to the U.S. — including the CCPA — companies need to provide a standard of consumer privacy.

    What most brands don’t realize, though, is these data privacy measures offer an opportunity to build trust with their customers and garner greater customer loyalty. Consumers expect to give up data — if they get something in return.

    A CDP with identity resolution functionality can help you unify and activate customer data on their terms. Be prepared to take advantage of new data privacy laws by joining our webinar.
  • Sea of Options: Navigating the Martech Marketplace
    Sea of Options: Navigating the Martech Marketplace
    David Pitta, BrightTALK | Sangram Vajre, Terminus | Karen Steele, LeanData | Jon Miller, Engagio Recorded: Oct 9 2019 48 mins
    The Marketing technology landscape is an endless shelf with countless offers, and lofty promises. The number of solutions on the market has doubled in the past three years to over 7000 vendors, each promising to revolutionize your tech stack.

    In this session, we sit down with 3 visionary Chief Officers who have grown their businesses by cutting through the noise of option-paralysis and built winning MarTech stacks.
  • Ask the Marketing Expert: Rashmi Vittal, Conversica
    Ask the Marketing Expert: Rashmi Vittal, Conversica
    Rashmi Vittal, CMO, Conversica | Olivia Dassler, Marketing Program Manager, BrightTALK Recorded: Oct 9 2019 35 mins
    Join Rashmi Vittal, CMO at Conversica, and Olivia Dassler, Marketing Programs Manager at BrightTALK, for a special Ask the Expert conversation. During this Q&A, Rashmi will share insights on her overarching marketing strategy, her career trajectory, and tips for other marketing professionals. She'll also share her predictions for what the upcoming year has in store for B2B marketing.

    This session is part of our CMO Priorities & Predictions Summit which features some of the world’s leading B2B marketing executives. Walk away with best practices to manage your teams, strategies to successfully take products to market and inspiring ideas for driving marketing program success in the new year.
  • 8 High-Performance B2B Marketing & Sales Tactics to Accelerate Revenue Growth
    8 High-Performance B2B Marketing & Sales Tactics to Accelerate Revenue Growth
    Philippe Ruttens and Michael Humblet Recorded: Oct 9 2019 48 mins
    After helping +300 companies and CMOs to scale, Michael Humblet & Philippe Ruttens will share their most effective Marketing & Sales strategies and tactics to win customers and accelerate your pipeline.

    In this very hands-on keynote, Michael & Philippe will dig deep into 8 concrete cases & steps to prioritise your revenue marketing & sales tactics in 2020, and benefit from learnings gained at some of the most successful European scale-ups, corporates and help you grow faster. They will also cover through additional questions their own experience of working on both the Marketing & Sales sides, helping you to integrate both domains at best, measure your ROI jointly and accelerate your funnel conversion.

    About the speakers:

    Michael Humblet - Founder Chaomatic - maximising your revenue through winning sales strategies

    Michael Humblet is obsessed with designing, building and scaling sales engines and founder of Chaomatic, focused on unlocking & maximizing revenue growth trusted by over +207 companies. He is a seasoned sales strategist who served in different Sales Leadership functions.

    Philippe Ruttens – B2B ROI Marketing Coach

    Bringing over 25 years of experience as a B2B marketer, Philippe coaches CMOs and helps sales & marketing teams transform faster into ROI-driven revenue marketing centres of excellence. Leveraging his multi-sector consultant/interim manager expertise developed at firms like Accenture, EY, MasterCard and Iron Mountain, he combines his strategic demand generation vision with a pragmatic people- and ROI-focused operational approach to help teams achieve their commercial objectives faster. www.ruttens.com
  • The Football Association Wins with Post-Event Survey Overhaul
    The Football Association Wins with Post-Event Survey Overhaul
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Phil Roughsedge, Insight Officer, The Football Association Recorded: Oct 1 2019 52 mins
    "There are always possible risks when deciding to upgrade survey solutions and make big changes to an existing format. The FA (formerly known as The English Football Association) weighed up the odds against the potential gains, and achieved great success.

    Learn how The FA refreshed and reinvigorated a long-standing post-event tracking study. By willing to risk historical data for future success, they stepped back and reviewed the entire program. Working with key stakeholdres, they updated the questions and capitalized on FocusVision Decipher's capabilities with customer branding, interactive question types, and ensured it was mobile first. The result? On-point questioning, improved respondent experience, better data quality, and tangible KPIs for multiple departments.

    In this webinar, we will cover:

    - How 'risking' historical data is outweighed by improving the quality of the data gathered
    - Refreshing a tracking study doesn't mean giving up on all that's gone before
    - Taking a mobile-first approach really does work"
  • Reclaiming Event ROI: Take control of event lead data
    Reclaiming Event ROI: Take control of event lead data
    Chris Wickson, GM of Events, Integrate; Anjie Roberson, Senior Product Marketers, Integrate Recorded: Sep 18 2019 28 mins
    Join Integrate for an exclusive webinar to learn how forward-thinking B2B marketers are harnessing the power of face-to-face events, and turning them into a key revenue channel.

    Physical events account for approximately 18% of total marketing budget spend, making them the biggest single area of investment for B2B marketers. Yet we’re often still unable to quantify success. Why?

    Despite advances in marketing technology, when it comes to exhibiting, we’re still left using old-school lead capture methods like paper forms, badge scanners and business cards. The result? Poor quality leads, slow follow-up and missed sales opportunities.

    Join this webinar to learn about:
    •why the exhibition industry is holding back B2B marketers from maximizing ROI
    •how modern marketers can evolve their approach to exhibiting by taking a unified view of event lead management
    •a closer look at real world examples of event lead management success
  • FROM STORIES to ROI: 10 steps for transforming your customer insights
    FROM STORIES to ROI: 10 steps for transforming your customer insights
    Philippe Ruttens, B2B Marketing & Sales Transformation Consultant & Coach Recorded: Sep 18 2019 46 mins
    Do you think your CEO really cares about how creative your latest storytelling campaign was?

    Of course, content, stories and brand experience are the foundation of B2B marketing to generate customer trust as, even with data and marketing automation, we still play on a human-to-human, P2P field.

    However a more structured approach is required to engage your seven communities optimally through insights-based storytelling. This requires “pain point-based” stories while delivering maximum ROI at every step of the buyer journey, 90% of which is measurable.

    Philippe will explain 10 practical steps as core principles for optimising your storytelling impact with a required ROI and REVENUE focus, accompanied by examples of dashboard/benchmarks, including:

    · How to start from a solid data and insights foundation
    · Develop a list of key questions on your stakeholders’ mind
    · Which KPIs to use as priority for your content, campaigns and channels

    Not only are insights and ROI key components of your storytelling strategy but also the visualisation of your data into stories. The DATYLON framework and examples will also explain further how the way you communicate your data and stories to your stakeholders is key in WOW-ing your audiences, from customers to CEO.

    This webinar is a summary taken from Philippe’s full “STOROI” approach to make your marketing team a success in the 2020s. READ MORE on “The CMO is dead, long live the chief STOROI o

    BiOGRAPHY
    Bringing over 25 years of experience as a B2B marketer, Philippe coaches CMOs and helps sales & marketing teams transform faster into ROI-driven revenue marketing centres of excellence. Leveraging his multi-sector consultant/interim manager expertise developed at firms like Accenture, EY, MasterCard and Iron Mountain, he combines his strategic demand generation vision with a pragmatic people- and ROI-focused operational approach to help teams achieve their commercial objectives faster. www.ruttens.com
  • Better Data Means Better Business Decisions: Tips for Engaging Your Participants
    Better Data Means Better Business Decisions: Tips for Engaging Your Participants
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Andrew Cannon, Exec. Director, Global Research Business Director Recorded: Sep 17 2019 57 mins
    We all strive for great data and insights to feed into decisions that propel business' forward.  In today's fast-spinning world we need to do that ever more quickly and cost-effectively.  But when moving quickly, the research participant and their needs can be forgotten, and this can have negative consequences for data quality.

    Fortunately, it does not have to be this way.  GRBN has conducted research-on-research, and worked with many experts in the field, to understand how to give participants a great user experience, results in higher data quality, without adversely impacting cost or speed.

    Our research participants are the life-blood for our sector.  Join our webinar to learn concrete ways to create great participant user experiences.

    In this webinar, we will discuss:

    - What participant engagement means and why it's important
    - 10 tips for elevating the user experience in qual and quant studies
    - Trying something different - saying thank you with video"
  • The audience, 5G, AR and mobile trends shaping the next generation of gaming
    The audience, 5G, AR and mobile trends shaping the next generation of gaming
    Treasure Data Recorded: Sep 4 2019 61 mins
    The gaming industry has gone through dramatic changes in the last 10 years, but there are four trends that are likely to change things even further: the increased power of mobile gaming, the integration of AR in real-world environments, the growth of streaming audiences eclipsing player growth and 5G networks.

    In this session, we’ll take a look at the history of gaming and the trends, products and moments that have driven the industry forward to this point. We’ll then look at how these four trends, supported by AI and data, are likely to impact the future of gaming.

    Registration is free.

    What this webinar will cover:
    *A historical look at gaming revenue and the impact of mobile networks
    *Analysis of gaming demographic shifts, and what could happen when “peak millennial hits peak gamer”
    *Inside data on esports, streaming audience growth, and what we can learn from “stick and ball” revenue models
    *Predictions on the next generation of gaming experiences, and when these trends will converge and disrupt the industry

    Speakers:
    *Marc Cook, Solution Account Director, Treasure Data
    *Nick Thomas, VP Commercial Partnerships, Hatch
    *Bryan Fries, VP 5G Strategy, Sprint
    *Dean Takahashi, Lead Writer, GamesBeat
  • Online Survey Masterclass: Dos and Don'ts of Interactive Questions
    Online Survey Masterclass: Dos and Don'ts of Interactive Questions
    Aaron Jue, Director of Market Research, FocusVision Recorded: Sep 3 2019 48 mins
    "Interactive questions can enhance survey usability and improve respondent engagement, but along with their advantages they can come with their own pitfalls.

    An interactive survey question can be a graphical or dynamic alternative to the more traditional checkbox or radio button survey question design. They can include star ratings, satisfaction sliders, or more advanced and engaging options like card sorters or virtual magazines.

    In this webinar, we will cover:

    - Best practices for using interactive questions for research specialists
    - How to avoid common pitfalls
    - What experimental evidence has taught us about interactive questions

    Get the most out of your online surveys and customer insights."
  • Building a world-class sales organization
    Building a world-class sales organization
    Dell for Entrepreneurs Recorded: Aug 27 2019 60 mins
    The quality of your sales force has a direct, accumulating, impact on your business as you grow – and building it from the ground up is the way you turn your business into a world-class sales organization. But it's not just about how many clients you're speaking to or closing, but how many clients feel like your sales team partners with them as true advisors.

    Join this VB Live event to learn the essential strategies and key best practices for small and mid-sized companies to not just keep up with your competition but pull ahead.

    Register for free now!

    Attend this webinar and learn:
    * How to effectively hire and train a top sales force
    * What the smartest sales quotas look like, and how to set them
    * How to create and implement business management systems
    * What motivates sales teams, and how to take advantage
    * What an effective sales culture looks like and how to build one

    Speakers:
    * Burt Powers, Senior Director of Dell Small Business Sales
    * Stewart Rogers, Analyst At Large, VentureBeat
  • How Customers Think, Feel and Act: The Paradigm of Business Outcomes
    How Customers Think, Feel and Act: The Paradigm of Business Outcomes
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Dipanjan Chatterjee, VP, Forrester Research Recorded: Aug 22 2019 56 mins
    Great customer experiences begin with understanding your Customer Truth™. By understanding their hearts and minds. Why they do what they do. How they think, feel, act.

    A new commissioned study conducted by Forrester Consulting on behalf of FocusVision reveals that how a customer feels is 1.5x more influential in driving business outcomes, such as purchase, loyalty and advocacy. Yet, as businesses strive to make data-driven decisions to propel growth, there is an over-reliance on Big Data when it comes to understanding customers, which cannot uncover Customer Truth™.

    Join our webinar featuring quest speaker Dipanjan Chatterjee, VP & Principal Analyst serving CMO professional, Forrester Research, to hear key findings from the study and from FocusVision on how they can help you get close enough to your customers to understand why they do what they do to drive business growth.

    In this webinar, you will learn:

    - The importance of emotions in driving desired business outcomes
    - How organizations can inform their understanding of customer behavior
    - Implications for organizations and the need to collect Small Data in addition to Big Data"
  • The event marketing opportunities you’re probably missing
    The event marketing opportunities you’re probably missing
    Cvent x VentureBeat Dec 17 2019 6:00 pm UTC 60 mins
    Your live events, the ones you host, and the ones you sponsor, can do so much more. How do you know the marketing spend you’re investing is reaping sufficient ROI? And how do you measure the gains you're making over time?

    Event marketing technology can help demystify the whole process — and they're the key to event marketing success. When you integrate your events into your overall marketing mix, each one becomes an opportunity to reach, engage, and convert new customers. They'll play a central role in driving adoption, boosting customer loyalty, and opening up brand new ways to upsell and cross-sell across your company.

    To learn more about how to make event marketing a meaningful portion of your overall marketing budget, the event tools and tech that work with the marketing automation platform and CRM you already have, and how to win demonstrable results with every event, don't miss this VB Live event!

    Register for free!

    You'll learn how to:

    -Pitch events as an important part of a holistic marketing strategy to leadership
    -Run an integrated event marketing program and optimize it for success
    -Capture the data that uncovers attendee behavior at events

    Speakers:
    -Patrick Smith, CMO, Cvent
    -Sharon Summers, Director, Global Events, CPA Global
    -Ivo Lukas, CEO/Founder, 24Notion

    More speakers coming soon!
  • How Insights Can Help Brands Hit the Right Note When Supporting Causes
    How Insights Can Help Brands Hit the Right Note When Supporting Causes
    Zoe Dowling, Ph.D., SVP Research, FocusVision Dec 17 2019 7:00 pm UTC 39 mins
    "It's long been recognized that brands need to identify and operate by their 'greater purpose'; to stand for something beyond their immediate functional benefits.  For some brands, this is ingrained in their DNA and it fuels each move they make (think Patagonia and The Body Shop).  For others, it make be on a smaller scale, championing causes at varying levels from local ads to large national sponsorships.  When it comes to socially charged causes, the waters can be challenging to navigate - how to support without offending.

    Given this backdrop, we wondered how brands have been navigating causes around diversity and inclusion; specifically showing support for the LGBTQ community.  So we asked.  We spoke to 1,500 people across the US to explore their feelings on LGBTQ in advertising, whether brands were doing an appropriate job representing the community and how this impacted their purchasing decisions.  Join us to hear what we learned, both around consumer sentiment as well as the role of insights in helping brands hit the right now.

    In this webinar, we will cover:

    - The results of our recent study into LGBTQ representation within advertising
    - Implications for brands as they look to support a social cause
    - A reflexive look at our study and what we'd do differently next time around"
  • CMO Discussion: Turning Marketing Data into Business Growth
    CMO Discussion: Turning Marketing Data into Business Growth
    Christy Marble (Visier), Elissa Fink (Former Tableau), Denise Persson (Snowflake), Linh Ho (conDati), Lynn Girotto (Amperity) Dec 18 2019 7:00 pm UTC 76 mins
    In this video, an amazing lineup of CMOs share key learnings in leveraging data and tech innovations to drive successful business growth.

    Christy Marble, CMO, Visier
    Elissa Fink, Former CMO, Tableau Serial Board Member and Advisor
    Denise Persson, CMO, Snowflake
    Linh C. Ho, CMO and Co-Founder, conDati
    Lynn Girotto, CMO, Amperity

    From the CMO fireside chat at Date/a Night Seattle held July 23, 2019.
  • Using Intent Data to Fuel Your Sales Automation Programs
    Using Intent Data to Fuel Your Sales Automation Programs
    Charles Crnoevich, Head of Partnerships - Bombora and Shawn Elledge, CEO - Sales Lead Automation Jan 15 2020 7:00 pm UTC 60 mins
    Join us for an educational webinar on how to use intent data to fuel your sales automation programs featuring Charles Crnoevich, Head of Partnerships at Bombora and Shawn Elledge, CEO of Sales Lead Automation and the founder of the Lead Generation Institute.

    You will learn:

    How to identify companies consuming content related to your products and services
    How to pull and prepare your data
    How to target ideal prospects at those companies using sales automation platforms
    What types of subject lines that will get your emails opened
    Body copy that generates responses
    The importance of email domain strategies
    How to manage responses
    How to develop cadences that ensure no lead gets left behind
  • Want your sales teams to always be closing? Adopt AI
    Want your sales teams to always be closing? Adopt AI
    VentureBeat Mar 18 2020 5:00 pm UTC 60 mins
    Sales leaders are continually on the hook to make the current quarter outperform the last, and now AI and machine learning offers brand new ways to improve workflows and conversion rates. Artificial intelligence can increase your lead and appointments by fifty percent, reduce new rep ramp time by 30 to 60 percent, and increase win rates by 10 percentage points. It can ensure a rep’s time is all impact, all the time, by automating tasks, highlighting conversation best practices, and slashing whats essentially downtime by 40 percent — and even initiate contact with leads, qualify them, follow up, and sustain them. Leaving sales reps the time and the primed field to close the deal.

    AI and machine learning technologies just keep maturing, making it easier — and smarter than ever — to plug in to a new way of doing business. To learn more about how early adopters have transformed their sales processes and enjoyed enormous gains in return, don’t miss this VB Live event!

    Register for free now!

    Attend this webinar and learn:

    How to simplify tasks that take up too much of sales' time
    *How AI will improve forecasting accuracy
    *How AI can identify coaching themes from meetings based on what top reps do better than others
    *How AI can identify which clients will be easiest to both up-sell and cross-sell
    *How AI can identify best pricing and discounts for individual clients to avoid leaving money on the table
    *The leading technologies to implement AI for sales acceleration

    Speakers:
    *Stewart Rogers, Analyst At Large, VentureBeat

    More speakers coming soon!