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  • Not long ago, pushing a button and immediately receiving your product seemed the stuff of futuristic movies with the likes of time travel and hover cars. While we’re still waiting on the latter, the On-Demand Economy has made (almost) immediate delivery a reality.

    Companies like Uber, Airbnb, Postmates, and more, have disrupted their respective industries by creating solutions to meet the unstoppable demand from consumers to have what they want, when they want it – and that usually means right now.

    By putting control over delivery into the hands of the consumer (i.e. do you want it now, or at a specified later time?), companies are allowing them to interact with products and services truly on their terms. This requires a deep understanding of consumer behavior and expectations, as well as the tools, payment options and customer experience to drive on-demand loyalty.

    Join us for a conversation on the on-demand economy, and how it's changing the future, and the present, of commerce.

    In this webinar, you'll:

    * Get insights into the changing consumer landscape

    * Learn how successful on-demand companies are effectively addressing customer needs

    * Enhance customer experience and offer better deals

    * Change the relationship between your customer and the business

    * Terry Angelos, Co-Founder and CEO, Trialpay
    * Jared Simon, Co-Founder and COO, Hotel Tonight
    * Sean Behr, CEO, Zirx
    * David Frankel, Managing partner, Founder Collective

    Sponsored by Trialpay
  • Editorial VB Insight webinar sponsored by Boomtrain

    Do you create the most relevant messages and experience possible for your customers? How's your accuracy?

    Or do they see generalized messages and offers that may be completely different depending on whether they engage with your company via ads, email, website, or your mobile app?

    Consumers are tuning out noise — unsubscribing from email, turning off notifications, blocking ads — and are increasingly expecting and engaging with personalized content. What's more, they're incredibly intolerant of mistakes and errors -- a recent study found that upon finding an error in personalized messaging, 16% would consider a competitor's business and 13% would immediately abandon the transaction all together. Yikes.

    In short, personalization is critical to the success of modern marketers, yet few are doing a good job today -- and are hemorrhaging customers without even realizing it.

    We'll help you not only understand who customers are, and how to personalize their experiences. By attending this webinar you'll:

    •Learn how to collect the right customer identity data
    •Benchmark according to what your peers are doing today
    •Objectives most commonly associated with personalization
    •Best practices for engaging customers across channels
    •Where in the funnel personalization can help most

    Andrew Jones, analyst, VB Insight, VentureBeat
    Cate Twohill, Senior director and managing partner of CRM services, WGBH, Boston
    Brian Witlin, COO, Yummly
    Wendy Schuchart, moderator, VentureBeat

    Check out VB Insight to access Andrew's Personalization research, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • What will marketers be tackling next year? Salesforce shows you why and how marketers can tackle the world of IoT and managing the customer journey across channels, at scale and integrated with sales and service experiences.

    Join a lively debate with Jeremy Waite, Head of Digital Strategy, Salesforce and Tom Smith, Product Marketing, Salesforce and see demos with examples showing Mattel and others' real life digital customer journeys and how you can manage yours with Salesforce marketing cloud.
  • Menschen lieben Geschichten – seit jeher. Geschichten bringen uns etwas bei, sie unterhalten und trösten uns und sie bringen uns einander näher.
    Schon immer gehörten Archetypen zu den zentralen Elementen des Storytellings. Diese klassischen Charaktere haben ihre bedeutende Position bis heute beibehalten. Sie dienen als Quelle der Inspiration, wenn es um die Kreation fesselnder Kampagnen geht.
    Erfahren Sie von Jacqueline Bourke, Global Visual Insight Manager bei Getty Images, wie Marken in einer von Bildschirmen dominierten Welt mithilfe der Macht des visuellen Storytellings eine intensive und enge Beziehung zu ihren Kunden aufbauen können.
    Jetzt anmelden
  • Sponsored by Kahuna

    Consumer behavior is evolving. As a consequence, so must marketing. The heart of marketing is about making a connection with people, engaging with them, and creating mutually beneficial value. Traditional and even digital media have been used to broadcast messages to mass audiences, but today’s consumer expects to be treated as an individual. While brands are investing heavily in paid and social media, they risk building communities on platforms they don’t control. Successful brands are using owned communication channels -- push, email and in-app messaging -- as a bridge between paid marketing and high value, long term customers.

    In this session, Michael Becker, Managing Partner at mCordis, and Doug Roberge, Strategic Services Consultant at Kahuna, will explain how paid and owned communications can be used in tandem to connect, communicate, and generate commerce from consumers on an individual basis by first learning to understand and engage them, then automating and optimizing the process to scale.

    In this webinar, you’ll:
    * Balance the advertising (paid) and direct (owned) marketing in your overall marketing mix
    * Enhance your paid and owned media and connect with individuals
    * Learn how communication automation reduces engagement friction and opens the door for a rich dialog
    * Anticipate the consumer demand for individualized messages and how that impacts engagement and commerce

    Register today! If you can't attend live, registering ensures you'll receive on-demand access, so secure your seat today!

    Michael Becker, Managing Partner and Co-Founder, mCordis
    Doug Roberge, Strategic Services Consultant, Kahuna
    Mark Sullivan, Writer, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
  • Sponsored by TUNE

    There's no point in acquiring users if you're not going to engage them.

    By the end of this year, brands and publishers will have spent $70 billion on mobile ads. The inevitable result? The cost of mobile user acquisition is skyrocketing, hitting the high $3 and $4 range this year on average, but jumping to easily $15 to $20 for apps in hot, lucrative spaces.

    That’s why we’re saying user engagement is the new user acquisition.

    Almost 70% of users you acquire do NOT become long-term loyal users, players, or customers. Bringing that number down could halve or massively reduce your average cost of acquisition per user.

    How do you do that?
    What do you do?
    What do you NOT do?
    What results are possible when you engage better?

    There might be no one on the planet who has studied this space as much as VentureBeat's former VP of Research, John Koetsier. He's going to sit down with some chief marketing officers who are leading in the mobile engagement -- and we're also going to talk to the chief marketing officer from Playboy Media, a venerable publishing titan that has been around longer than than many marketers have been alive.

    In this webinar, you'll

    * Hear the mobile strategies that top tier B2C companies are using to engage consumers.
    * Discover the mistakes some marketers make in measuring mobile engagement.
    * Achieve the sweet balance between mobile customer engagement and user acquisition.
    * Get top notch industry survey results from VB Insight's latest mobile report.

    John Koetsier, Mobile Economist, TUNE
    Robin Zucker, SVP Marketing, Digital Research, Playboy Media
    Jason Allen, VP, Multichannel, GameStop
  • Join Marketing Week and IBM for this bespoke webinar outlining the steps you need to reach true digital marketing optimisation.

    This enlightening webinar with Jo Roberts (Head of Content Marketing - Marketing Week) and Jeremy Bassinder (Executive Partner – FMCG - IBM) highlights the quick wins and long term strategies that form the blueprints you need to maximise your digital strategy.

    In this hour long session Jo and Jeremey will discuss:
    •Creating a digital blueprint
    •Test, test and test again
  • Companies from Sony, to Sephora use communities to stay-in-touch with their customers, keep pulse of the customer experience, innovate, co-create and, above all, improve marketing decision-making. Community members participate in on-site discussions, chat with one-and-other and businesses win by mining valuable consumer feedback, and engaging with customers in a meaningful and ongoing way.

    When surveyed, 56% of marketers report using, and 26% report considering branded community approaches for accessing consumer insight in 2015. Virtually all branded community users report that they receive unprecedented ROI from the communities they use and can’t imagine not having a community on-demand insight.

    Toluna is a leading provider of communities, and we power more than 200 communities for brands that you know and love. We’ll provide you with a sense of how these brands have saved money on their research costs, while obtaining more customer feedback from key target audiences.

    In this Marketing Week webinar, in association with Toluna, you’ll learn how:
    • Companies have made an ROI case for building a community of their own, and results achieved.
    • Communities can be implemented – the way that they can tie in with all aspects of marketing, including social efforts.
    • Case study presentations, brands that have put branded communities to work for them, and how they’re winning by obtaining a significant competitive advantage.
  • Whether your company is a huge B2B technology SaaS vendor or a small B2C retail company – or anywhere in between – maximizing the relevance of your website is critical to your success.

    Upwards of 97% of your web audience is anonymous. Can you afford to wait to begin personalizing until they share an email address?

    Web personalization affects bounce-rates, time-on-site, page views, conversions, and other critical success metrics. In fact, we found that 87% have seen a lift of at least 5% in their most important metrics, excluding those who say it’s too early to tell. Two in five (39%) have seen increases of at least 20% in their most important metrics.

    But your company is unique. What are your priorities? How do you address them? Which vendors are relevant – to your business type, company size, audience, and budget?

    In this webinar, you'll:

    * Learn key fail points in website personalization that are common mistakes for surprisingly large companies
    * Discover the best way to personalize website content -- it's not what you'd think.
    * Hear the best tips from industry insiders on strategic website personalization

    Andrew Jones, analyst, VentureBeat
    Amber Whiteman, VP Client Service, Metia
    Jeriad Zoghby, Managing Director, Global Personalization, Accenture
    Wendy Schuchart, analyst, VentureBeat

    This webinar will be based on Andrew Jones' VB Insight report, which will be published in September, 2015.

    Check out VB Insight to access Andrew's website personalization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Facebook ads are a powerful channel for building and converting large audiences in Q4. In our free 1hr. webinar featuring experts from 3Q Digital and Foxwell Digital, we'll examine general holiday best practices, how to build a high-quality audience before the holiday crush, and how to convert the audience you've just built. We'll include basic and advanced tips covering:
    - ad types
    - targeting and segmentation
    - creative
    - bidding

    Register today!
  • Why Experience is the New Channel for Advertisers

    The online adtech ecosystem is in the middle of a fundamental shift in the way it conducts user targeting. With the amount of user intelligence and precision location technology capabilities available today, combined with an audience that is increasingly more receptive to relevant messaging, advertisers need to have a plan. What’s the most plausible way to successfully transition from the “okay” strategy of today to the advanced targeting of tomorrow?

    Join us as we take a deeper dive into understanding the complete view of location and how you can use context to take your audience targeting to the next level.

    In this webinar, you'll:

    * Get new insight into the adtech ecosystem's current migration in user targeting.
    * Hear new strategies for planning relevant messaging to target your ideal customer.
    * Learn how user intelligence and precision location targeting is the key to build a robust marketing strategy.

    Stewart Rogers, director of marketing technology, VentureBeat
    Jim Crowley, CEO, Skyhook
    Mike Schneider, VP of Marketing, Skyhook

    Register today for this live interactive roundtable discussion.
  • As marketers grow in their commitment to customer experience and in their understanding of the critical role data plays in marketing’s success, personalization at scale and in context continues to challenge even the most skilled and seasoned marketers. Somewhere between the rapid evolution of digital marketing engagements and the rush to aggregate and collect data, the path from data to intelligence has been obscured and makes a state of personalized customer experience even harder to reach. In a day when the customer expects relevance regardless of channel, marketing must take a leap of faith, turning to new strategies and new opportunities to ask even more critical questions of our customer data. It is, in short, a new opportunity to make true personalization entirely possible.

    To explore the opportunity to take the next big pivot in customer experience strategy and address the new requirements of data, the CMO Council, in partnership with Microsoft, will explore the modern requirements of tapping into the power of personalization, gaining insight into where and how marketers can advance the voice of the customer in relevant and profitable experiences that transcend one-off campaigns. This webcast will pulse the marketing mindset to capture the best action plans of marketers looking to take the next step to personalization by leveraging the rich signals and contextual queues that customer intelligence has to offer.

    * Microsoft may use your contact information to send you relevant content or offers. You can unsubscribe at any time. View the privacy policy at http://www.microsoft.com/en-us/privacystatement/default.aspx.
  • Sponsored by Workfront

    Marketing teams get creativity. Creativity is their life’s blood. The concern is that by setting up rules and processes, we might kill that creative spark that drives the art created by the marketing directive. Agile methodology is applying the art of science in order to uncomplicate and reduce unnecessary admin time -- the very thing that keeps us from spending more time making beautiful campaigns and generating innovative copy.

    We’re going to talk to real life marketing teams who are using Agile methodologies to run their right-brained collaboration space – and are seeing tremendous results. We’ll talk war stories, great use cases, and ways to break down the siloes that are keeping your brilliant minds from making that next inspired leap.

    Join us for a free web event sponsored by Workfront to uncover the real-life ways that creative directors are harnessing the power of agile marketing methodologies to rapidly make fantastic leaps and discoveries that fuel careers.

    In this webinar, you’ll:

    * Hear first-hand experiences from current creative teams using tried and true methods to build faster and respond to industry trends quickly
    * Learn ways to increase the number of great ideas and proof of concepts
    * Use data to analyze and capitalize on changes in projects, marketing and industry trends… before your competitors know what hit ‘em.
    * Capture the lightning in a bottle that ensures amazing customer experiences.

    Register today!

    Sponsored by Workfront

    Jim Ewel, Principal, Agile Marketing
    Stewart Rogers, director of marketing technology, VentureBeat
    David Lesue, creative director, Workfront
  • Traditional marketing tactics simply aren’t working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it.

    To learn more about this growing challenge and other trends that are emerging, check out our webcast replay: The Future of Influencer Marketing, Predictions for 2015-2016.
  • Ad blocking has dominated headlines in the marketing world for months, generating a robust debate about the legality, ethics, and financial ramifications of the software.

    Regardless of your position, the fact remains that more than $10 billion in U.S. ad revenue is expected to be lost this year, and that’s the estimate before Apple’s launch of iOS9 on September 16th, which will allow mobile ad blocking on iPhones for the first time.

    -Ad blockers will cost publishers nearly $22 billion in revenue this year
    -200 million people worldwide regularly block ads
    -Usage increased by 41% globally in the last year

    As an advocate of the digital marketer, TapInfluence is excited to co-host PageFair, the authors of the most quoted ad blocking study in the industry, “The Cost of Ad Blocking, 2015 Global Ad Blocking Report,” for an exclusive webinar.

    The impact of ad blocking is undeniable. Cut through the media hype and hear about alternatives. Get the facts straight from the source and learn what it means for the future of Digital Marketing.
  • Sponsored by Lionbridge

    It’s no secret – any well-known brand you see on a regular basis is already playing with a localization strategy to increase market reach. For your message to resonate, you need to be thinking not just at a regional level, but about your global customer experience.

    Localization isn't limited to simple translation -- you can't set it and forget it. Companies shouldn't assume, for instance, that a campaign created for Spain will be equally as effective to all Spanish-speaking consumers in the U.S. or Mexico. It's not just language, but cultural differences. Consider the message you might send to someone in Berkeley, California, versus one you might send to someone in Phoenix, Arizona or New York City. And once your unique branding content has been sent out to different geographies, your localization efforts aren't over just yet. True experts understand that the campaign as a whole is not a sum of its parts -- a campaign's success can be in the granular regions, creating a truly unique customer experience with that added local flavor to resonate within the audience.

    We'll walk you through the most common challenges that companies make and help you improve your campaign's quality, accuracy and relevance to reach the right consumer. We'll give tips on not only improving the localization process but help you deliver better metrics to senior leadership that tell the true story of your brand’s globalization.

    In this webinar, you'll learn how to:

    - Re-think campaign creation at the regional level -- and the global one
    - Effectively use in-market experts to drive better impact
    - Make your branding as world-ready as possible.
    - Use metrics to show the truest picture of your campaign's effectiveness
    - Enhance the customer experience through storytelling and added local flavor

    Speakers include:
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Dave Fish, SVP, Expert Services, MartizCX
  • Sponsored by FollowAnalytics

    Since the beginning of time, marketers have understood that location matters. From putting guys on corners wearing sandwich boards to having airplanes dragging message banners, marketers use proximity marketing to snag hot prospects and leads when the moment is hot. Knowing where your customers are has never been easier, thanks to their own smartphone's internal GPS. Now you can target those prospects who are in the same state, city or even the same block as your salesman. Through geo-fencing and iBeacons you can even send a message to them the moment they step inside your store -- or try to lure them out of your competitor's store too.

    The flip side? You risk creeping out and alienating your customer base. Don't know where to start? Want that next great idea? Our experts will talk through the basics to master level geolocation triggers through mobile marketing automation in a fast-paced discussion. Register today!

    In this webinar, you'll
    * Learn the difference between geo-fencing, geo-targeting and geolocation
    * Discover the savvy geolocation techniques being used by today's top marketers
    * Integrate geo-fencing or geo-targeting technologies into your marketing strategy, regardless of budget
    * Understand how competitors may be luring your customers out of your business through their own geo-fencing activities on your own home turf.

    John Koetsier, VP of Research, VentureBeat
    Joe Megibow, SVP/Chief Digital Officer, American Eagle Outfitters

    Register today for this free discussion on how geo-location mobile marketing automation can take your marketing initiative to the next level.
  • You can build a shiny new app, but unless you've optimized for discovery on app stores, it may never get momentum. 3Q Digital VP of Mobile Strategy Craig Weinberg joins App Promo's Gary Yentin for a free 1hr. webinar on the ASO (app store optimization) landscape and challenges and best practices for discovery.

    Craig and Gary will cover:

    - the impact of ASO
    - the major ASO platforms and how strategies differ on each
    - the similarities between ASO and SEO
    - best practices and tips for any ASO campaign

    Join us and bring questions!
  • Sponsored by Autopilot

    A person’s name is the sweetest and most important sound in any language, according to Dale Carnegie. Clearly Mr. Carnegie would have heartily approved of personalization technology.

    Marketing personalization is different across every channel. Sometimes subtle, often jarring, the differences in using personal data in advertising, email, on websites, and via social media must be understood, or you run the risk of alienating your audience.

    In this editorial webinar, Stewart Rogers of VB Insight will discuss the latest findings in Andrew Jones' study of marketing personalization. He'll be joined by several esteemed personalization experts who will add their knowledge, understanding, and actionable takeaways on everything from how to achieve personalization, through to the psychology of using personal data in marketing.

    Stewart Rogers, director of marketing technology, VentureBeat
    Talia Wolf, CEO, Conversioner
    Sam Wolf, Vice President, Lucky Vitamin

    In this webinar, you'll:

    * Learn how marketers are dropping bounce rates by 35%, increasing conversions by 46%, and raising revenues by 73% using personalization
    * Find out why personalization matters, the psychology behind it, and why marketing channels change how you use personal data.
    * Discover the gap between what is possible, and what is happening right now, to help you understand the opportunity.

    Don't miss out! Register today for this live interactive discussion.
  • Sponsored by IBM Silverpop

    John Koetsier, VP of Research, VentureBeat
    Josh Rochlin, Mobile Customer Engagement Leader, IBM Silverpop

    Consumers are constantly on the move and always eager to engage with any brand that will make their lives better. Smart marketers recognize the need to combine mobile into the overall brand experience but, why are so many businesses failing to keep up?

    Behavior is changing quickly. Consumers may start an interaction on one device on the go, transition to a tablet at home or in the office, and subsequently interact in person. These consumers are expecting a seamless experience that today is fragmented. Successful marketers realize that the experience must be integrated to live up to the brand across all touch points but as marketing channels continue to proliferate, it is extremely challenging to get the full picture of what that individual customer experience looks like.

    After this webinar you'll have insights to

    •Gain new techniques to enrich the customer experience by understanding and acting on behaviors, preferences and sentiment;

    •Deliver amazing and integrated mobile experiences at every single touchpoint of your brand;

    •Engage your customers in the moment with contextually relevant interactions; and

    •Move beyond marketing campaigns to manage the overall experience along the customer journey.

    Mobile is driving new engagement models for your clients. Are you ready? Register today!
  • Sponsored by Capterra

    Did you know that, according to Google data from 2014, B2B buyers do an average of 12 searches before engaging on a specific brand’s site? Twelve!! But with so many different channels to reach B2B buyers and hundreds of lead generation tactics to try, how can you stand out from your competition and break through the noise?

    Find out exactly how from three, expert B2B marketers doing exactly that. Our panel of savvy SaaS marketers will share their first hand experiences of what has worked well and what hasn’t in their journey to a fully-optimized sales funnel.

    In this webinar, you’ll hear from a panel of your B2B marketing peers about:

    *Under-the-radar B2B ad channels they’ve tried, like technology reviews sites and content syndication
    *How to make the most of search, display, and paid social media campaigns for B2B audiences
    *Low-risk ways to test new lead gen tactics before scaling your spending

    Plus, there will be time at the end for Q&A to ask your specific lead gen questions to our panel.

    Nick Bhutani, Senior Digital & Acquisition Marketing Manager, Booker
    Rochelle Sanchirico, VP of Marketing, mHelpDesk
    Jamaal Saunders, Senior Marketing Analyst, Salesforce

    Register today!
  • Sponsored by Janrain

    Modern marketing has become customer-centric. Rather than one-way, generic message broadcasting, marketing today is about delivering a relevant, personalized experience… but how do you deliver relevance if you don’t know who you’re talking to?

    Knowing who each customer is and what she cares about is a major challenge with two parts:

    * Data collection - picking up the digital breadcrumbs from each customer interaction
    * Data unification - tying together customer details from multiple interactions and databases

    This webinar will explain:
    * Why customer identity is more critical than ever
    * The challenges of collecting and unifying customer data
    * Key tools for capturing customer data
    * Best options for enriching existing customer profiles
    * Methods and technologies to unify customer data

    And includes data from:
    * A survey of 506 marketers about customer identity and personalization
    * 27 vendor and brand interviews

    Andrew Jones, Analyst, VentureBeat
    Scott Kabat, CMO, Prezi
    Shawn Burns, SVP web and digital marketing, Schneider Electric
    Zouhair Belkoura, CEO, KeepSafe

    This webinar will be based on Andrew Jones' ID Unification report, published in July, 2015.

    Check out VB Insight to access Andrew's ID Unification report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • August 13, 2015 at 10 am PT / 1 pm ET

    Speakers: Stewart Rogers, Director of Marketing Technology; VentureBeat
    Preeti Kelapure; Marketing Manager, Glassdoor
    Andrew Jones, Analyst, VentureBeat

    Hi there [first_name],

    We know that using personalization in marketing works, and not just in isolated incidents either. In looking at case studies across industries and channels, from email to web to location-based marketing, it produces amazing results.

    But consumers are worried about the use of their personal data: 96% of American consumers are concerned about data privacy, and 80% of consumers have changed their privacy settings. Today's customers have legitimate worries over the type of data marketers want to use in messaging, and advertising.

    In this webinar we'll deliver the latest research into how consumers feel about personalization. We'll tell you what consumers want, what they hate, and best practices on how to introduce personalization without being "creepy."

    After this webinar, you'll:

    * Know what types of personalization are acceptable, and which to avoid
    * Learn the correct process for on-boarding personalization, and how to manage when consumers opt-out
    * Understand what the future of personalization looks like, for both B2C and B2B organizations
    * Get an overview of the rules and regulations at play
    * Find out the marketing technologies that will save all marketers from crossing the "uncanny valley" into "Creepyville"

    If you're a CMO, SVP/VP of Marketing, Marketing Director, or Marketing Manager, you won't want to miss this. Sign up now...

    This webinar will be based on Stewart Rogers’ VB Insight report, which released on July 22, 2015.

    Check out VB Insight to access Stewart's report on personalization, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

    Sponsored by Localytics
  • August 5, 2015 at 10 am PST / 1 pm EST

    John Koetsier, VP Research, VentureBeat
    Anne-Marie Kline, Senior Vice President of Marketing, Living Proof
    Mitchell Reichgut, CEO, Jun Group


    Advertising used to be simple. As the number of potential advertisers and publishers grew, however, it was nearly impossible to track down and maintain a handle on all direct media buying processes. That is when ad networks were born – to help marketers scale in a fragmented world. With all this complexity, advertisers just can't keep up. There's a $25 billion -- that's with a B -- mobile advertising gap.

    So what are you going to do about it? And how do you start pulling in the mad revenue that's waiting to be taken?

    We'll share the findings of our most recent VB Insight report on mobile advertising, chock full of advice to help you understand the mobile advertising ecosystem. We've got the best practices for mobile advertising and the five biggest mistakes you can make as a marketer in this space. And best of all, we'll walk through the best ad networks for various use cases.

    * Get strategies from major players in the mobile ad networks to increase engagement
    * Learn the many ways fraud can wreak havoc on your mobile ad strategy
    * Hear the best practices in mobile advertising
    * Drive huge engagement with one mobile concept you're probably not doing today

    This webinar will be based on John Koetsier’s VB Insight report, which published in June, 2015.

    Check out VB Insight to access John's Mobile Advertising report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • For today’s digitally demanding customer, a rich, personalized customer
    experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. It is a journey defined by the customer, who is setting a new pace in an intensely personal race that, in their mind, only involves one runner. This leaves leading marketers to question where and how the next great evolution will happen…and whether their organizations are set up to leap ahead of the curve. Are they set up to thrive, or will they become irrelevant and eventually obsolete?

    Agility becomes a key denominator in this new marketing equation. With customer knowledge dispersed across systems of records, insights, interactions and an array of new sources of data, organizations need the business agility to be able to leverage insight from these disparate sources of information. This also requires the ability for the entire customer experience to be optimized—not just the deployment of campaigns—so that opportunities can be captured faster in order to beat out rivals also looking to connect through revitalized customer experience strategies.

    We will be joined by Pitney Bowes’ Jeff Goldberg, Product Marketing Lead for Customer Information Management, who will share an expert perspective around creation of a digital marketing record for increasing conversion rates and improving marketing communications overall.

    Full list of speakers are:

    Liz Miller, SVP, Marketing - CMO Council

    Jeff Goldberg, Product Marketing Lead for Customer Information Management - Pitney Bowes

    Maureen Duff, Managing Director, Head of Global Marketing - Pershing
  • In this Marketing Week webinar join Rob Begg, VP Product Marketing for Social Products at Salesforce, and leading brands to learn what strategies and trends are shaping social marketing for the coming year. Topics that will be explored include:

    •The visual web and how marketers are integrating Pinterest and Instagram into their strategies.
    •How the lines between paid, earned and owned are blurring in social marketing.
    •What types of content are on marketer's calendars in 2016.
    •How top brands are measuring the impact of social marketing on their business
  • In the mobile-first era, you can reach customers anytime, anywhere. But don’t think that means a spray and pray approach across channels will work. 86% of consumers say personalization plays a role in their purchase decision and 48% say they purchase more when marketers use their interests to personalize across channels.

    Brands who are defaulting to siloed, batch-and-blast email and push marketing strategies are failing to meet these expectations, leading to lower performance, opt-outs and uninstalls.

    Successful brands overcome these challenges by orchestrating a united email and push strategy rooted in deep customer understanding. Once you understand your customer, then -- and only then -- can companies execute a communication strategy that drives customer delight and business value.

    In this webinar, you’ll learn:

    The role of email and push messaging in a cross-channel communication strategy
    The changes in customer behavior that demand a new communication approach
    How to marry your diverse messaging channels to drive great brand experiences
    The results of adopting an integrated approach to customer communications

    Register today for the December 10th webinar, “Not Just A Hook Up: Marrying Your Push & Email Strategies.” Even if you can’t attend live, registering ensures you’ll have on-demand access to the webinar.
  • Business intelligence becomes marketing intelligence: How data visualization and super-dashboards are helping companies finally understand marketing impact

    Doing marketing in an omnichannel world means the data coming in is uniquely messy. It’s in different formats, with systems naming things differently measuring differently, and reporting differently. It’s a hugely manual effort to reconcile all your data and is at best, daunting, and at worst, a complete disaster.

    In this webinar, you'll:

    *Discover the top platforms marketers are using to measure marketing impact from multiple sources

    *Learn best practices for managing your marketing data and making sense of the chaos

    *Get the secrets of marketing intelligence from today's experts in top companies.

    Jon Cifuentes, research analyst, VentureBeat
    Michael Healey, CEO, Yeoman Technologies
    Susan Fant, University of Alabama, Professor Masters of Marketing Specialization
    Wendy Schuchart, Moderator, VentureBeat

    This discussion will reveal research from Jon Cifuentes' latest VB Insight report, to be released in November 2015.
  • According to a recent CMO Council study, the ability to achieve a truly personalized, enriched and highly relevant digital experience has been challenged by data availability and aggregation—and more specifically, getting to the right intelligence that can be learned from this wealth of data. “Brand Attraction From Enriched Interaction,” a report completed in partnership with IBM, reveals that only 21 percent of corporate marketers believe they are doing a very good job of captivating and engaging their audiences while only 19 percent feel they are doing a good job of creating campaigns that reach and resonate with their diverse and complex customer bases.

    But just as customers keep evolving their own expectations for experience, service and engagement from the brands they choose to do business with, global trends and technology evolutions also threaten to drive the ability to exceed customer expectations further and further out of marketing’s reach. This digital disruption that is being powered by the customer requires each marketer to look forward to spot key trends that are on the horizon so that organizations can start laying a solid foundation to enable the rapid advancement of the digital agenda.

    Join the CMO Council, in partnership with IBM Digital Experience, as we explore the opportunities, requirements, challenges and strategies needed to stay ahead of the curve and take optimal advantage of the key experience trends and transformations shaking up marketing in the coming year. Among the issues to be discussed in the interactive hour-long webcast:

    •Marketing’s reaction to how key tech trends will impact operations and business
    •Insights into where, how and why these technology trends will change how our customers choose to engage—and who customers will turn to for new experiences
    •Best practices in leveraging and integrating these technology trends, from APIs to capitalizing on the Internet of things
  • Every single day, the world's internet users spend well over 150,000 aggregated years reading, watching, clicking, liking, and commenting on digital content on the two global superpowers of digital content's sites: Facebook, and Google's YouTube. And every single day, more and more of the world's $600 billion advertising spend moves from TV and other legacy media to digital.

    Cue WWIII.

    One of the hottest battlegrounds is digital video. Mobile video advertising has jumped 5X in past months, and video offers the clearest path for TV's $172.5 billion in ad spend to go digital. Facebook's been staking a claim here, and media outlets have been proclaiming Google's demise.

    We'll dig into the findings of John Koetsier's latest VB Insight report and investigate actionable strategies for today's video marketer. We're also going to talk to hot video-based marketing leaders about what works for them in their own video content -- and their biggest tips for avoiding pitfalls and costly mistakes.

    In this webinar, you'll:

    *Learn where the youth and millennial markets are watching their video content
    * Focus your marketing strategy on the right platform for your niche
    * Get contextual and in-depth data to make informed decisions about your video platform today... and tomorrow
    * Monetize your content the right way... once and for all.

    Register today for this interactive marketing executive roundtable. You don't want to miss this one!

    *John Koetsier, Mobile Economist, TUNE
    *Andrew Paradise, CEO and Founder, Skillz
    * Wendy Schuchart, Moderator, VentureBeat

    This webinar is based on John Koetsier's October 2015 report.

    Check out VB Insight to access John's "FB versus GOOG" report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • If you've ever seen a picture of Taylor Swift or Jon Hamm in a magazine, you'll know the outfit they are wearing wearing probably cost in the region of $1-10k. You really, really want to look like Taylor Swift or Jon Hamm, but that's a bit out of your price range. Fortunately, the magazine has your back, and tells you how to buy (almost) the same looks for under $100.

    We thought it was high time someone did that, but with marketing technology.

    In this webinar, we'll tell you which marketing technologies are most popular among the Fortune 500s of this world, and then explain how to "get the look" for considerably less. Sometimes free.

    By attending this webinar, you'll:

    * Find out which marketing technologies have the most 'enterprise-class' users
    * Discover free or cheap alternatives to start using today
    * Learn the limitations of those more cost-effective solutions
    * Get the scoop on the up-and-coming products making waves

    Tune in, and we'll show you how to get Saks Fifth Avenue products for an Old Navy price.

    * Stewart Rogers, Director of Marketing Research, VentureBeat
    * Sean Moeller, Founder and CEO, Daytrotter
    * Amber Whiteman, VP Client Services, Metia
    * Wendy Schuchart, Analyst, VentureBeat

    This webinar will be an early look at Stewart Rogers' VB Insight report in early January 2016.

    Sponsored by SalesFusion

    Check out VB Insight to access Stewart's Marketing Technology report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Once the domain of early adopters, more organizations are buying into mobile apps and seeking ways to monetize their investments. More players adds up to more expensive ads, and mobile ad revenue is expected to have a 26.5% CAGR by 2020, according to BI Intelligence's "US Digital Media Ad Spend Report." In addition, mobile ad search is predicted to increase 25.2%, while traditional ad spend basically stays flat.
    Programmatic transactions – where marketers purchase ads via computerized algorithms – also grew fast, making up most U.S. digital ad spending this year, BI Intelligence says.
    As a marketing pro who's increasingly pay more for a tool your competitors are probably using to reach prospects and customers, it's really critical you've got the best, most accurate mobile ad strategy and that your investment is working optimally. That's why we've gathered some top experts for this webinar, during which they'll share insight into how you can:

    * Determine the ROI of your mobile app investments
    * Partner with software developers to create innovative, multi-platform apps
    * Leverage programmatic transactions with analytics
    * Incorporate insight from social media, public data, and in-house information to create more complete customer profiles
    *Expand into mobile ad search.

    * Jon Cifuentes, Analyst, VB Insight
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced

    Mobile app advertising is no longer a trade secret. Knowing what to do and knowing how to do it well (and cost-effectively) can be worlds apart. Join us at 1 p.m. Eastern/10 a.m. Pacific, to claim your edge.

    Check out VB Insight to access the Mobile Ad Network report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • You wouldn't order a grinder in New York any more than you'd request a sub in Boston. Residents of both states might understand your sandwich order, but using the wrong lingo is a surefire way to discourage customers from clicking on your mobile app.

    Cross outside the U.S. borders and the need to use local language, including slang, only increases; get something translated incorrectly and it could be illegible, incorrect, or offensive. If businesses don't work with regional experts or truly know a nation's preferences they come across as arrogant, uninformed, or both. Words, though, paint only half the picture. Equally important: Cultural innuendos, monetization differences, and personalization expectations vary in each nation and region, and marketers should tailor their messages accordingly.

    The VentureBeat Insight webinar, "How to Spell Success Everywhere in the World," discusses the steps marketing pros can take to build an international message that cements their brand while tailoring it to specific regions.

    Marketing professionals will learn how to:

    • Increase sales, loyalty, and engagement through localization and translation

    • Think globally for campaign creation

    • Partner with in-market experts for enhanced effectiveness

    • Prepare your brand for an international reputation

    • Capture, use, and analyze metrics from around the globe

    • Empower customer's experiences through localized storytelling

    Join VentureBeat Insight at 10 a.m. Pacific / 1 p.m. Eastern on Wednesday, January 13 for the webinar "How to Spell Success Everywhere in the World." Sign up now from anywhere (with Internet).

    Check out VB Insight to access Stewart's Marketing Technology report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Before every company executive sits down to write a blog, pull together a slideshow, or provide data for an infographic, marketers must come up with an overarching strategy for their content marketing initiative.

    Without this, consumers will see a scattershot approach that doesn't fit with your organization's messaging – and they'll miss out on the opportunity to learn more about your business. Do it well and you'll have forged the foundation for real connections between the faces of your org and your customers, separating yourself from competitors and producing a return on your content marketing investment.

    Given that so many companies today use content marketing, how can you rise over your competitors? How can your content sparkle, capturing consumers' eyes (or ears), versus the virtual noise of paid and unpaid content filling the Internet and mobile devices?

    This VentureBeat webinar stars some of the top experts in content marketing. When it concludes you'll know:

    • How to design a content marketing program that complements your marketing initiatives
    • The way to find your voice – and how to adhere to it across media and platforms
    • Which internal professionals to target for particular platforms (and how to get them to agree to do it)
    • The benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
    • How to determine the ROI of content marketing, plus the tools and metrics to use.

    * Stewart Rogers, Director of Marketing Technology, VB Insight
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon

    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in November, 2015.

    Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Clicks and impressions are more expensive than ever. The key to lowering your CPAs in 2016 is to get the most out of every engagement, and that boils down to creative, messaging, and testing. In this free webinar, Optimizely's Taylor Gilbert and 3Q Digital VP of Creative Services Aaron Bart will discuss the elements you should be testing, best practices for creatives that engage your customers, what you should expect your agency to do for you, and more. Sign up today!
  • Organic installs are hugely important for mobile app marketers.

    For the average app, they comprise 70-80% of all your installs, and they can be among your most valuable installs in terms of life-time value, user engagement, and customer life-cycle. While they’re seldom “free” -- everything you do to incentivize, encourage, and promote organic installs has a cost -- they can be significantly cheaper than paid install campaigns.

    App publishers can realistically expect a 20% lift in organic downloads via app store optimization, and can in some cases double or even triple their organic downloads.

    John Koetsier, Mobile economist, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat

    Check out VB Insight to access John's App Store Optimization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com