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  • No theory or waffle – just 10 great personalisation campaigns No theory or waffle – just 10 great personalisation campaigns Mindi Chahal (Marketing Week), Andrew Furlong (CRO Director at RedEye) Recorded: Sep 27 2016 44 mins
    Personalisation is the key to boosting sales, customer loyalty and conversion, yet only a handful of brands are doing it. How’s this for startling? 72% of companies say they know they need to implement personalisation but aren’t sure how to do it.

    Well that’s where we come in. Andrew Furlong, RedEye’s CRO Director, will not only explain the importance of personalisation, but give real, tangible actions you can take to start ramping up your personalisation efforts. We’ll be focussing on real-life campaign examples you can take away and implement quickly to rapidly see increased conversion, loyalty and ROI.
  • 8 Ways Video Can Supercharge the Bottom of Your Funnel 8 Ways Video Can Supercharge the Bottom of Your Funnel Joe Gelata, Head of Global Revenue Operations, Vidyard Recorded: Sep 15 2016 47 mins
    Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.

    In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:

    • 8 different video types to support the BoFu
    • How to map your content to different stages of the funnel
    • What information your potential buyers are looking for
    • How to connect your video marketing campaigns to ROI
  • Social influencers: How to #Crush in Video with Expert Billy Parisi Social influencers: How to #Crush in Video with Expert Billy Parisi Billy Parisi, Social influencer & video expert Recorded: Sep 14 2016 56 mins
    Let’s face it. When it comes to building your social influence, there’s always a new technology, platform, and trend just around the corner. It’s no secret that video is becoming a powerful and popular medium for influencers to share a brand's message.

    TapInfluence has partnered with social media influencer and video expert Chef Billy Parisi to bring you everything you need to know about getting started in video.

    Join us on Wednesday, September 14th at 1pm EDT. In this 1 hour webcast, you’ll learn:

    - Why video?
    - What to consider before getting started
    - Ways to get involved: DIY vs. Hired Production
    - Equipment & tool recommendations for the beginner, intermediate and advanced video enthusiasts
    - How to work with brands on video collaborations

    About the speaker:
    Chef Billy Parisi is one of the true culinary media entrepreneurs branching out his brand across the digital and social landscape since 2007. He engages as on-camera talent, speaking engagements, live cooking demonstrations, brand advocacy and culinary consulting.
  • Reaching customers across channels: Effective omnichannel personalization Reaching customers across channels: Effective omnichannel personalization Faisal Masud, Chief Digital Officer, Staples Recorded: Sep 14 2016 61 mins
    The modern customer expects brand communications that are extremely relevant, timely, and on point. The truly omnichannel marketer needs to account for these increasingly sophisticated customers as they move between devices and platforms. From data mining to web analytics, savvy marketers know that finding and keeping consumers across channels rests squarely on the ability to personalize communications.

    Elements of personalization across channels include conversion reporting and analysis, platform-based analysis such as Facebook Insights and mobile app analytics, and customer-based analytics to create accurate segmentation, attribution and predictive modeling.

    By using these and other tools, marketers can capture and keep customers by targeting, testing, and personalizing communications across channels and platforms. Join VB experts and other panelists as the steps to omnichannel personalization are identified.

    Webinar attendees will learn how to:

    • Understand omnichannel engagement and personalization strategies
    • Create a segment of one approach to marketing
    • Enable collaborative filtering
    • Build custom email campaigns that increase customer engagement

    Speakers:
    * Faisal Masud, Chief Digital Officer, Staples
    • Stewart Rogers, Director of Marketing Technology, VentureBeat
    • Wendy Schuchart, Moderator, VentureBeat


    Register for this free executive event today!

    Sponsored by Blueshift
  • Location-based Virtual Reality: Practical Experiences and Opportunities Location-based Virtual Reality: Practical Experiences and Opportunities Maren Demant, Immersive Experience Designer Recorded: Sep 14 2016 38 mins
    Founded by Winnie Christiansen and Maren Demant, Transceiving Reality X [TRX] merges Immersive Theatre and multisensory Virtual Reality for their project 'Empfaenger Verzogen". It aims to explore the interplay of virtual and physical environments to develop a format for Story-living that is driven by technology, personal interaction and sensory perception.

    This presentation gives insights into what they've learned so far from the project and an outlook for use cases and opportunities of locationbased perceptible VR experiences.
  • Fuel sales by 50% using social analytics Fuel sales by 50% using social analytics Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Sep 13 2016 30 mins
    So you've built an app or a website or a channel with excellent social interactions. Whether you meet your audience on Twitter, Facebook, LinkedIn or Instagram, you are missing valuable data from your users that will increase conversions.

    Anyone can call themselves a social media expert these days -- but what really separates the wheat from the chaff is whether you know how to spin those social media analytics into gold. The good news? We're here to help. We've gathered data from our own VB Insight reports, and selected two experts who have built their business on the backs of their social media empires. They have the goods. Now it's your turn.

    In this free webinar, join VB's own Stewart Rogers, Chrissy Hansen, Director of Marketing, from Reverb and Ethan Smith, Chief Growth Officer, from Yummly experts as they explore the impacts (good and bad) of social analytics on everything from apps to mobile to websites.

    From this webinar, you'll learn to:

    * Gather the right data from your users
    * Utilize social analytics to target the right consumers
    * Translate social interactions into sales
    * Increase brand awareness in a way that feeds the bottom line


    Speakers:
    * Chrissy Hansen, Director of Marketing, Reverb
    * Ethan Smith, Chief Growth Officer, Yummly
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Register today for this free webinar

    Sponsored by Sysomos
  • 5 ways to get more money from your mobile app 5 ways to get more money from your mobile app Maximo Cavazzani, CEO & Founder, Etermax (Trivia Crack) Recorded: Sep 8 2016 33 mins
    Given that only a small portion of apps are utilized regularly (versus those downloaded), app publishers are faced with the difficulty of creating relationships with users, not just downloads. Take the world of freemium games, for example. Of those consumers downloading their games, only a very small portion actually bring money to the table.

    In fact, a recent report found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    VB'S own Stewart Rogers is going to sit down the CEO of TriviaCrack and talk about how to maximize mobile monetization through these ever-growing mobile touch points for whatever kind of app you have.

    Webinar attendees will learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users


    Speakers:
    * Maximo Cavazzani, CEO & Founder, Etermax (maker of Trivia Crack)
    * Jessy Hanley, VP Marketing & Customer Experience, GSN Games
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Register for this free event today!
  • Amplify your Christmas marketing: How to capture the attention of early shoppers Amplify your Christmas marketing: How to capture the attention of early shoppers Sara Hajjar (AdRoll), Lucy Tesseras (Marketing Week) Recorded: Sep 7 2016 40 mins
    Savvy marketers are already planning their Christmas campaigns, tailoring their approach to win new business, maximise ROI and stay front-of-mind with customers and prospects.

    Join AdRoll and Marketing Week to find out what tactics and strategies can be used to prepare your business for digital-marketing domination this Christmas.

    Highlights include:

    oPlanning and delivering successful seasonal campaigns
    oSegmentation strategies and re-engagement tactics
    oMaximising historical data to drive sales this Christmas
    oUsing dynamic creative to drive higher conversion rates
    oExpanding reach across web, social and mobile

  • The State of Influencer Marketing The State of Influencer Marketing Brian Solis, Principal Analyst, Altimeter Group Recorded: Aug 23 2016 63 mins
    Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.

    This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:

    - Budget allocation
    - Preferred social platforms
    - Key challenges faced
    - Measuring success
    - Top performing tactics
    - Why influencer marketing works

    About the speaker:
    Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
  • Succeeding with ASO: the current landscape and best practices Succeeding with ASO: the current landscape and best practices Natalie Aller, 3Q Digital; Adam Rakib, Storemaven Recorded: Aug 18 2016 61 mins
    3Q Digital's Natalie Aller and Storemaven's Adam Rakib dish on app store optimization updates and best practices, specifically in the wake of Apple's decision to utilize app store ads. Natalie and Adam will cover:

    - ASO algos and how to work with them
    - elements of ASO to manipulate for greater discovery
    - advanced keyword strategy
    - tips & benchmarks

    Join and bring questions!
  • Multiscreen Video Best Practices Multiscreen Video Best Practices Thomas Deneke Recorded: Aug 18 2016 25 mins
    Welche Erfolgsfaktoren sichern bei mobiler Videowerbung eine hohe Reichweite und ein hohes Engagement? Welche Unterschiede bestehen zwischen den verschiedenen Generationen?

    Millward Brown Digital hat sich diesen Fragen zusammen mit IAB und Tremor Video gewidmet und die
    Antworten in dem Report „Multiscreen Video Best Practices“ zusammengestellt.

    Dieser Bericht beinhaltet die Ergebnisse einer Werbewirkungsstudie, die durchgeführt wurde um zu verstehen, welchen Einfluss verschiedene Spotlängen und Bildschirmgrößen auf die Werbewirkung haben.

    In unserem Webinar präsentieren wir Ihnen die Ergebnisse dieses Reports und geben Ihnen Empfehlungen, wie Sie ihre Videowerbung für den Einsatz auf verschiedenen Screens optimieren können.
  • Masters of Mobile Data: Harnessing Mobile to Drive Omnichannel Success Masters of Mobile Data: Harnessing Mobile to Drive Omnichannel Success Brian Kim, VP of Media & Acquisition, Dollar Shave Club Recorded: Aug 17 2016 61 mins
    In part 2 of this compelling Masters of Mobile Data series, you'll learn that there’s no such thing as a smartphone user, tablet user, or web user. Rather, it’s the same user who hops between the different experiences. By the same logic, there’s no point in developing a “push messaging” strategy when what you need is a holistic communications strategy.

    How are some companies able to use mobile as part of a broader customer engagement strategy, when so many others struggle to even get mobile right within its own silo? How are these marketers able to know what’s really working, taking into account all of the various multichannel effects that drive people to the app and from the app into transactions that occur outside the app, using real data, not guesswork.

    Join our group of experts from retail, ecommerce, and travel as they review what works and what doesn’t when it comes to omnichannel success.

    In this webinar you’ll learn:
    * How to think about mobile apps versus the web, and the role of mobile in the wider customer journey
    * How omnichannel marketers integrate user preferences and profile information across multiple sources
    * Mobile strategies that work in an omnichannel environment (hint: it’s more than in-app messaging and email)
    * Techniques for leveraging user-knowledge to personalize messages across channels

    Speakers:
    * Brian Kim, VP of Media & Acquisition, Dollar Shave Club
    * Brian Monahan, Former CMO Walmart.com, CEO/Founder NewCo
    * Paul Mander, Director Solutions Consulting, mParticle
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Register for this free event today

    Sponsored by: mParticle
  • Content Strategy: Is your content connected to your customer? Content Strategy: Is your content connected to your customer? Mark Donkin, Managing Director and Karl Horton, Creative Director Recorded: Aug 17 2016 42 mins
    In this webinar from SuccessFlow, Mark Donkin, Managing Director and Karl Horton, Creative Director, will take you through the process of understanding your audience, to better align your content strategy and content marketing strategy with your customer journey. With a documented strategy, you will feel considerably less challenged and have the right tools to become more effective at content marketing. The end result being a more personalised and valuable journey for your customer, and creating consistent brand experience.
  • Hacking mobile retail: Marketing automation for LTV Hacking mobile retail: Marketing automation for LTV Jason Allen, VP Multi-Channel, GameStop Recorded: Aug 16 2016 61 mins
    Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.

    With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.

    By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting). Join Jason Allen from mega-retailer GameStop and Marissa Tarelton from RetailMeNot as they discuss how to increase LTV and lower CPI.

    In this webinar, you will:

    * Harness the power of marketing automation to build a user acquisition program that works
    * Explore key strategies for efficient, highly-optimized user acquisition
    * Gain new best practices for engaging and retaining users while reducing churn
    * Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers
    * Jason Allen, VP, Multi-Channel at GameStop
    * Marissa Tarleton, CMO, RetailMeNot
    * Stewart Rogers, Director of Marketing Technology
    * Rachael Brownell, Moderator, VentureBeat


    Sponsored by IBM Marketing Cloud

    Register today for this free VB Live event!
  • Mobile User 30 min series 4 of 6:  Understanding monetization Mobile User 30 min series 4 of 6: Understanding monetization Eyal Grundstein, VP Growth & User Acquisition, Game Show Network Recorded: Aug 11 2016 30 mins
    Recent studies show that people spend 80 percent of their time using only five apps on their smartphones. This makes monetizing apps even more difficult than it used to be.

    Not surprisingly, apps that have a chat element such as SnapChat, WhatsApp, and Facebook remain the most popular. Apps with less obvious but potentially higher benefits remain untouched. And as people are drawn away from apps to chatbots, app makers are faced with some difficult decisions.

    In the highly competitive world of mobile apps, how to monetize is an increasingly difficult challenge. And customizing a strategy for each app isn't always a scalable solution. Join VentureBeat expert Stewart Rogers and GSN Games executive Eyal Grundstein as they discuss the challenges facing app makers and how to address them.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Eyal Grundstein, VP Growth & User Acquisition, Game Show Network
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Masters of Mobile Data: Acquiring High-Value Users, The Right Way Masters of Mobile Data: Acquiring High-Value Users, The Right Way Ashley Blackmon, VP marketing, Zillow Group Recorded: Aug 3 2016 61 mins
    In Part 1 of this compelling Masters of Mobile Data series, you'll learn how to acquire high value users the right way. If you build it, they will come. Right. That may be the hope of many mobile app publishers, but it’s not even remotely true when it comes to the battle for quality users in 2016. And while most app publishers know it’s essential to have a fierce user acquisition strategy in place, what that consists of and how they put it into practice is another thing altogether.

    That’s why VentureBeat took a deep dive into mobile user acquisition. We were determined to find out what’s working for successful app publishers, what you should be paying to acquire high-value users, and which user acquisition solutions you need to partner with in order to have an ironclad UA methodology in place.

    In the process, we surveyed over 700 mobile developers with a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts.

    Of course, you could read the full report -- or you could tune into this not-to-be missed webinar that will cover the most essential takeaways needed to hook those quality users.

    In this webinar, you’ll:

    * Learn the price app publishers are currently paying to acquire quality users across several categories
    * Review the top user acquisition platforms and why
    * Understand the role of timing in UA
    * Maximize organic installs of your mobile application

    Speakers:

    * Dave Myers, COO and Co-Founder, mParticle
    * Ashley Blackmon, VP marketing, Zillow Group
    * Alexandra Press Maguire, Digital Marketing Director, Gilt Group
    * John Koetsier, Mobile Economist, TUNE
    * Rachael Brownell, Moderator, VentureBeat

    SPONSORED by mParticle

    Register today for this free VentureBeat Live event
  • An hour with 3Q's Decision Scientists An hour with 3Q's Decision Scientists Feliks Malts, Sean Adams, and Alyssa Francis, 3Q Digital Recorded: Jul 28 2016 48 mins
    Join VP of Decision Sciences Feliks Malts and his team for this installment of FAQs and a live Q&A. Bring questions!
  • Applying the Mini-MBA in Marketing Applying the Mini-MBA in Marketing Mark Ritson & Russell Parsons Recorded: Jul 28 2016 59 mins
    In this entertaining and useful 40 minute webinar, Professor Mark Ritson will discuss the structure of the Marketing Week Mini-MBA in Marketing and the logic behind the approach. He will then look at some recent case studies in marketing where the topics he will teach on the Mini-MBA are directly applicable. It’s a great chance to learn a bit more about the September course but also to get Ritson’s take on some of the big marketing moments of the past few months.
    The topics covered during the session will include:
    -Brand Equity
    -Market Orientation
    -Segmentation
    -Positioning
    -Marketing Communications
  • Im Netz gelten andere Spielregeln - Erfolgreiche Online Kampagnen gestalten Im Netz gelten andere Spielregeln - Erfolgreiche Online Kampagnen gestalten Thomas Deneke Recorded: Jul 22 2016 32 mins
    Seit Jahren nimmt der Anteil von Online am Gesamtwerbekuchen zu. Unternehmen investieren verstärkt in Display- und Video-Formate. Doch viele der Kampagnen die wir sehen werden eins zu eins aus der Offlinewelt übertragen.

    Millward Brown’s AdReaction Studie zeigt, dass Online ganz andere Spielregeln gelten.

    Darauf haben wir mit der Entwicklung von Lösungen reagiert, welche die speziellen Anforderungen an Onlinewerbung berücksichtigen. Die Kombination von validierten Messgrößen mit Verhaltensmessung zeigt, welches Durchsetzungspotenzial die Werbemittel wirklich haben.

    In unserem Webinar zeigen wir Ihnen, wie erfolgreiche Onlinewerbung entwickelt wird.
  • Improve Marketing ROI by 11X with Influencer Marketing Automation Improve Marketing ROI by 11X with Influencer Marketing Automation Nielsen Catalina Solutions and Rustin Banks, TapInfluence CPO/Co-founder Recorded: Jul 18 2016 52 mins
    Earlier this year, Nielsen Catalina Solutions released a first-in-class study, revealing that influencer marketing delivered unprecedented ROI for a Fortune 500 brand. In this webinar, TapInfluence co-founder and CPO Rustin Banks and Joshua Books from Nielsen Catalina Solutions will unveil the marketing technology that made these results possible and expert insights into the campaign methodology. Watch this webinar and learn how TapInfluence was able to deliver an 11x ROI over traditional advertising using Influencer Marketing Automation.
  • Next generation of social advocacy Next generation of social advocacy Sally-Anne Kaminski, Global social media manager at Zebra & Andrew Moloney, Managing Director at Artisan Southwest Consulting Recorded: Jul 14 2016 47 mins
    How is social advocacy going to change over the coming year? Here we will be joined with Sally-Anne Kaminski, Global social media manager at Zebra Technologies and Andrew Moloney, Managing Director at Artisan Southwest Consulting to discuss how the social landscape currently looks in the IT industry, and the action plan required to keep ahead of the game for the coming year. Tune in to hear the untold secrets we all want to know.
  • Opportunity or Optimize: The Only Two Possible Outcomes of Analysis Opportunity or Optimize: The Only Two Possible Outcomes of Analysis Dean Levitt, Founder, Teacup Analytics Recorded: Jul 14 2016 49 mins
    What do you do with your results?

    If you're ever unsure what your Key Performance Indicators are telling you to do next; if you're unsure of where the insights lie, the answer lies in a simple, irrefutable formula.

    Sure, measuring performance is vital. Measurement tells you if you took the right actions, whether you made the correct changes and if you're hitting targets. Once the great analysis battle is won, and the smoke clears, you’re left with only two, possible actions

    Optimize. Or take the opportunity!
  • How to become a personalization ninja and delight every customer How to become a personalization ninja and delight every customer Brian Monahan, former VP Marketing, Walmart.com Recorded: Jul 13 2016 60 mins
    With the perpetually connected consumer (aka “perpetuals”) comes the ever-increasing need for marketers to reach every customer on the channel they are using in a personal, 1:1 interaction. Unfortunately, according to Econsultancy, only 5% of marketers say they adequately do this. Further, legacy technologies that marketers have at their disposal aren’t built for this level of scalable cross-channel engagement. The consumer has evolved and so must the marketer.

    In this webinar, Brian Monahan, former VP of Marketing for Walmart.com, will present the solution to real-world personalization challenges, including deploying timely messaging and increasing customer engagement, and share what he learned while at Walmart.com.

    Brian will share lessons learned about deploying personalized communication across multiple customer touchpoints, from emails, to website, to mobile push notifications, to display advertising. He will share opportunities uncovered while driving rapid growth for one of the most highly trafficked ecommerce sites in the world.

    Webinar attendees will learn to:
    * Understand every customer on an individual basis in real-time
    * Build user graphs that account for the persistent and transient behaviors of consumers
    * Create rich, aesthetic user-experiences that engage
    * Deliver timely, consistent messages across multiple channels

    Speakers:

    * Brian Monahan, former VP Marketing Walmart.com
    * Vijay Chittoor, CEO and Cofounder, blueshift
    * Rachael Brownell, Moderator, VentureBeat


    Register today for this free event.

    Sponsored by Blueshift
  • How to Optimize Your Digital Marketing to Drive More Calls and Customers How to Optimize Your Digital Marketing to Drive More Calls and Customers Blair Symes -- Director of Content Marketing at DialogTech Recorded: Jul 13 2016 56 mins
    Digital marketing has gone mobile. And thanks to smartphones and click-to-call, digital ads will drive over 100 billion calls to businesses in the U.S. this year. In today's mobile-first world, the success of your digital marketing often depends on your ability to drive calls. You now have to know the ads, keywords, and web pages driving good calls – so you can optimize for what’s bringing in not just the most leads, but the most customers.

    Join call attribution experts from DialogTech to learn how today’s most successful marketers are using call data to prove and improve drive ROI. You’ll learn:

    •The enormous impact smartphones are having on digital marketing
    •How to optimize search, social, and display campaigns to drive calls and sales
    •What data marketers must capture around phone calls to optimize ROI
    •Real-world stories for how digital marketers use call data to drive revenue
  • Growth Hacking Your Business Through Influencer Marketing Growth Hacking Your Business Through Influencer Marketing Kyle Lacy, VP Marketing – OpenView Partners and Joseph Cole, Head of Growth – TapInfluence Sep 28 2016 7:00 pm UTC 60 mins
    Let’s face it, when it comes to marketing, our target market has created a wall, it’s not their fault, it’s ours. Think about this - you’re responsible for generating over 5,000 leads this quarter, how are you going to do it?

    - Create another eBook?
    - Write more blogs?
    - Invest more money in AdWords?
    - Refocus on building pipeline with ABM?

    You would probably want a combination of all the above, but that’s time-consuming and quickly adds up $$$. And even if you’re doing all of the above, there isn’t a guarantee that these channels will cut through the noise. Take these examples into consideration:

    - 57% of Internet users don’t click on banner ads because they’re afraid of receiving spam or malware.
    - 18% of Internet users in the U.S. use an ad blocker, which resulted in a loss of $5.8 billion in ad revenue on 2014.
    - Spotify Premium grew by a cool 10 million users since 2014 as consumers sought an ad-free listening experience.

    If you’re a start-up, small company, (even if you’re pretty big) marketing budgets are tight and always scrutinized. Influencer marketing has proven to be a profitable and scalable channel, if done right. Learn from growth marketing experts as they give you tips on how to Growth hack your business through Influencer Marketing.
  • Staying Ahead of Digital Disruption Staying Ahead of Digital Disruption Leonie Roderick (Marketing Week), David Aponovich (Senior Director, Digital Experience - Acquia) Sep 29 2016 2:00 pm UTC 75 mins
    Digital business isn’t just a fad. Digital business is now
    just business. And it has created a whole new level of expectations among your customers, prospects and new competition in your industry. Your organisation’s success will be determined based on your ability to deliver more personalised digital experiences that meet customer expectations in the moment, as well as your ability to move quickly to combat digital savvy competitors trying to push you aside.

    In this Marketing Week webinar, in association with Acquia, we will help you stay ahead and not fall behind in a world of digital disruption that’s changing faster than many can keep up with. We’ll talk about:

    - How to stay ahead of digital disruption, and customers’ changing demands, by blending the right combination of digital experience technology and organisational strategy
    - How personalisation, new modes of interaction like voice-based interaction (Amazon Echo), digital screens and signage, and other digital channels are expanding the definition of digital experience success
    - Describe common internal organisational barriers that cause you to fall behind and prevent you from moving quickly to stay ahead of the market and your stakeholders
    - Address how a flexible digital experience platform can help Business and IT to work together and provide a strong foundation for whatever comes next in a fast-changing, digital-first world
  • GamesBeat: How to get gamers to love your games and love your brand GamesBeat: How to get gamers to love your games and love your brand Matt Marshall, CEO, VentureBeat Sep 29 2016 5:00 pm UTC 60 mins
    Building brand affection is one of the best things you can do for any product. Think about it -- do you ask for a tissue or do you ask for a Kleenex? Do you look for a plastic bandage or do you ask for a Band-Aid? Do you "use a search engine to find out information about your blind date" or do you Google them?

    This is more than performance marketing -- which evolved solely to drive transactions and downloads -- this is awareness marketing. And for the games community, it's about getting people to remember and associate an emotion with your game, so they seek it out now -- and later. But brand awareness is hard to measure -- and hard to get your arms around. Many games teams spend little to no budget, favoring the results-focused performance marketing. We're going to show you how to be better than them -- and get the advantage for your mobile game, starting today.

    Venturebeat's own CEO Matt Marshall will sit down with execs from the gaming industry such as Seriously's VP of marketing and Eli Danziger, product manager for YouTube Ads as well as the CMO of Smule, Rob Singer. Together, we'll discuss storytelling and brand awareness marketing tips tailored to mobile games today.

    In this third installment of our Building Games Communities series, you will:

    * Learn how to use YouTube and other channels to drive brand awareness for mobile games;
    * Find the right time to invest in brand awareness marketing in your mobile game lifecycle; and
    * Understand the right KPIs to measure ROI on awareness marketing.

    Our esteemed panel for this rockstar discussion includes:

    * Matt Marshall, CEO, VentureBeat
    * Phil Hickey, VP Marketing and Communications; Seriously
    * Eli Danziger, product manager, YouTube
    * Wendy Schuchart, Moderator, GamesBeat

    Don't miss out. Register today and attend live for this interactive mobile gaming panel.
  • Facebook advertising: best planning practices to smash Q4 ecommerce goals Facebook advertising: best planning practices to smash Q4 ecommerce goals Reid Howell, Facebook; Molly McCarty and Mike Stetzer, 3Q Digital Sep 29 2016 6:00 pm UTC 60 mins
    Q4 2015 was a lifetime ago for Facebook advertisers. In the last year, the platform's new ad types, targeting options, bidding and tracking improvements, and analytics have made Facebook a potential bonanza of high-ROI revenue for eCommerce brands. In this free webinar, with Facebook's Reid Howell and 3Q Digital social aces Molly McCarty and Mike Stetzer, we'll cover what's new, what's critical, and how to start capitalizing in time for the holiday rush. Topics will include:

    - a full-funnel strategy for preparing for (and capitalizing on) the holiday rush
    - DR-focused tips, best practices, and strategies that advertisers can take far beyond Q4
    - concrete takeaways for building and converting audiences this holiday season

    Join and bring questions! We'll end with a Q&A session.
  • Website personalization: What online shoppers want now Website personalization: What online shoppers want now Emma Mcilroy, CEO, WildFang Oct 6 2016 5:00 pm UTC 60 mins
    We know one thing for sure -- three quarters of digital natives want a truly personalized web experience. But most marketers aren't actually personalizing their website and messaging content. Why? Because it's hard. And expensive. And messy. And where do you even start with all the data points?

    Machine learning is the key. And simplicity is the exception rather than the rule -- it has to be easy to use or forget it. It's time to stop talking about personalization and start actually using it or risk losing out on the the 80% of consumers who felt that brands were not familiar or only somewhat familiar with their needs.

    We're going to sit down with the CEO from the popular clothing retailer WildFang. She will reveal how it increased revenue by personalizing its e-commerce site to target small groups of visitors based on their behaviors (across many channels) and affinities. CEO Emma McIllroy will be joined by Craig Schinn, former digital-marketing leader for an outdoor-clothing e-commerce site, who can speak to the thought leadership for marketing professionals in real-time marketing personalization strategy as well as WildFang's case study in particular as it unleashed the power of machine learning-based website personalization..

    In the webinar you will learn how to:
    * Increase web conversions and revenue with personalized website marketing
    * Use behavior-based audience segments to better target visitors.
    * Target customers who are most likely to buy or most likely to churn using data science and advanced machine learning algorithms.
    * Use cross-channel customer data to power more relevant website marketing campaigns

    Speakers:
    * Emma Mcilroy, CEO, WildFang
    * Craig Schinn, senior director, Solutions Consulting, Lytics
    * Wendy Schuchart, Moderator, VentureBeat
  • Decision Sciences Office Hours Decision Sciences Office Hours Feliks Malts, Jack Pace, Jack Palmer, and Christina Oswald, 3Q Digital Oct 6 2016 6:00 pm UTC 60 mins
    Join us for the fourth installment of our monthly Decision Sciences office hours! We'll cover 3-4 current hot topics and leave time for questions at the end.
  • Squad goals:  Why cost per lead is failing your lead gen strategy Squad goals: Why cost per lead is failing your lead gen strategy Sam Yount, CMO, LendingTree Oct 6 2016 7:30 pm UTC 60 mins
    Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble.

    The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts.

    In this webinar, you will:

    * Understand how to move past quantity and generate quality opportunities
    * Build the right marketing KPIs for defining lead quality and lead conversion
    * Define a conversion strategy that builds retention

    Speakers include:

    * Sam Yount, CMO, LendingTree
    * Jason John, CMO, Publisher's Clearing House
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, VentureBeat
  • Authentic Brands and Their Emotional Connection With Fans Authentic Brands and Their Emotional Connection With Fans Liz Miller, CMO Council, and John McGarr, Fresh Squeezed Ideas Oct 11 2016 5:00 pm UTC 75 mins
    Winning hearts and minds is a continuing challenge for marketers seeking to connect with consumers on an emotional, cultural or behavioral level. Whether you run marketing for a distinguished, dynamic or developing brand, there is always a need to continually search for ways to stay relevant, real and rewarding for customers.

    Drawing on best practices and perspectives from the CMO Council’s latest report, titled “Building Brands That Attract and Engage Fans,” this upcoming webinar will feature both brand leaders and domain experts.

    Topics to be explored include:

    -The roots of brand attraction and cognitive connection
    -How to survive and prosper amid market diversity and change
    -The intersection of cultural and behavioral economics
    -The essential ingredients for authenticity and credibility
    -Fresh thinking on new ways to invigorate and magnetize brands 

    Webinar participants will include Liz Miller, SVP Marketing from CMO Council, and author John McGarr, President of Fresh Squeezed Ideas.
  • The Data Dilemma The Data Dilemma Charlotte Rogers (Marketing Week) and Steve McNicholas (Managing Director of Marketing Solutions at Callcredit) Oct 12 2016 2:00 pm UTC 75 mins
    Data and analytics are the lifeblood of effective marketing and consumer engagement. However, we found many of the marketers we recently surveyed are facing a data dilemma. On the one hand, they know data analytics is integral to achieving their marketing objectives. On the other hand, many are struggling with the resource-intensive nature that navigating data demands. This data dilemma is two sides of the same coin, where marketers can feel overpowered, rather than empowered, by data.
    In this Marketing Week webinar, in association with Callcredit, we will explore some of the reasons behind The Data Dilemma and ways in which marketers can gain control over their data, to translate it into insight that drives growth.
  • No BS: How To Measure Real Influencer Marketing ROI No BS: How To Measure Real Influencer Marketing ROI Rustin Banks, Co-founder and Chief Product Officer, Tapinfluence Oct 19 2016 4:00 pm UTC 60 mins
    There’s a lot of clutter in the digital space, and breaking through the noise can get expensive. Influencer marketing is different—by speaking to customers on their terms, it empowers you to move them to action.
    And now, we have concrete data to prove it. In this webinar, TapInfluence co-founder and CPO Rustin Banks will unveil expert insights into Influencer

    Marketing methodology and illustrate how you can generate over 11x ROI over traditional advertising.

    In addition you’ll learn:

    - 5 ways to measure real ROI
    - Optimized audience targeting for maximum results
    - Working backwards from goals to achievements
    - Defining clear KPIs
  • Email marketing: How to achieve 300% ROI Email marketing: How to achieve 300% ROI Tommy Lamb, VP Marketing, Teleflora Oct 19 2016 5:00 pm UTC 60 mins
    Consumers want to be catered to without being stalked. The right degree of email personalization leads to greater brand loyalty and LTV. The overdone personalization approach leads to unsubscribes. But email marketing is more than just opens and click-through rates (though that’s part of it). The right cocktail will give value to consumers while having the side effect of also doubling your open rate.

    So how do you get there?

    We're going to show you. Stewart Rogers, Director of Marketing Technology, has studied the big and small data around email marketing and has uncovered the tried and true formula for increasing open rate and customer satisfaction. Join us for this free executive roundtable where we will arm you with strategies you can start using to increase your effectiveness.

    In this webinar you'll learn to:
    * Personalize email marketing without making huge errors.
    * Avoid common marketing errors (wrong names and/or interests)
    * Increase open rate
    * Leverage data to target email personalization

    Speakers:
    * Tommy Lamb, VP Marketing and Acquisition, Teleflora
    * Tracy Inglis, CMO, Just Fab
    * Chris Bernarbe, Sr. Marketing Manager, JetSuite
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register for this executive session today.

    Sponsored by Emarsys
  • Programmatic CRM: Reach micro-targeting nirvana at half the cost Programmatic CRM: Reach micro-targeting nirvana at half the cost VentureBeat Oct 26 2016 3:00 pm UTC 60 mins
    Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster?

    As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM.

    Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works.

    In this webinar, you’ll:

    * Target precise messages and optimize user retention across all of your marketing channels
    * Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences
    * Prevent or eliminate the potential of fraud.

    Speakers:
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon

    Sponsored by Blueshift
  • How to use AI in designing the customer experience How to use AI in designing the customer experience VentureBeat Nov 17 2016 4:00 pm UTC 60 mins
    How to use AI in designing the customer experience

    Smart marketers know that the sweet spot between AI and the org’s branding is where true customer engagement spikes. It’s not enough to give the customers what they want. It’s about giving them what they didn’t realize they wanted. Like how every time you upload a photo to your Facebook account -- its DeepFace artificial intelligence program suggests that you need to tag your friend. Or how Starwood’s bot butler “Botlr” has not only freed up staff time in Aloft properties but also underlined its brand’s enthusiasm for AI and machine learning technologies.

    It’s time to take that AI one step further. We’ll talk about how to build and design the customer experience by using AI and machine learning. We'll show you how successful companies are making tremendous strides in moving the needle toward optimized customer engagement. And what's more, we're going to show you how to get started today by taking the guesswork out of your marketing strategy.

    Join us for this hour long deep dive into using AI and machine learning to design the customer experience. In this VB Live curated hour long workshop.

    In this webinar, you'll:
    * Learn how to build a customer engagement strategy from the ground up using artificial intelligence.
    * Hear valuable tips on improving your customer engagement now
    * Get insight from top execs who have been down this road and have the best advice

    Sponsored by Boomtrain
  • Social Platforms for Virtual Reality Social Platforms for Virtual Reality Alice Bonasio, Technology Author and Journalist Nov 29 2016 11:00 am UTC 60 mins
    There is an arms race going on in the Virtual Reality world, and the stakes couldn’t be higher.

    In the upcoming VR boom, the platform that enables user-generated virtual experiences that are both social and shareable will become the next Facebook. And although we shouldn’t count Facebook itself out of this picture, right now it’s anybody’s game to win.

    In this talk I’ll look at four of the major players working to bring social VR to the masses, what they are going to offer, and how they hope to monetize. What gives them the edge, and why should we all care?