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  • Optimize. Connect. Analyze. We’ve all heard the social media buzz words, but how can we move beyond lingo and actualize an effective social media strategy that doesn’t bore the already short-attention-spanned customer?

    Given that the average person receives roughly 200 emails per week, how can we get them to care about our bikinis and personalized soaps (aside from using Kim Kardashian as a model)? This in-depth interactive executive learning session can help you fuel a high powered fast and effective social media strategy that does more than buzz and ping.

    In this webinar you’ll learn how to create a social media strategy that is unique to your corner of the universe, including how to:

    * Differentiate between social media and social messaging
    * Utilize analytics to optimize your results
    * Empower rather than manage your social media by becoming more effective with the tools at your disposal
    * Optimize social media spending to gain the attention of new audiences
    * Engage social influencers by using the right tools and approaches
    * Craft and deliver the right content and promote it -- beyond finding and sending


    * Itamar Benedy, VP of marketing, Yoga.com
    * Stefania Pomponi, Chief Evangelist, Clever Girls Collective
    * Andrew Grill, Global managing partner, IBM Social
    * Stewart Rogers, director of marketing technology, VentureBeat
    * Wendy Schuchart, moderator, VentureBeat

    Register today!
  • It may be a mobile-first world, but the truth is, consumers are device-agnostic. Depending on their circumstances, they’ll easily transition from cell phone to laptop and from iPad to smart TV. Similarly, they’ll move easily among communication channels from email to push notification to social platforms on those same mobile devices. For marketers, this makes for a complex maze of touch-points and engagement, not to mention signals and data – and unless you’re focused on creating a seamless omnichannel experience, you’re likely to leave money on the table and your customers feeling you really have no idea what they’re doing from one moment, or channel, to the next. Whether you're just building your mobile marketing strategy or still pulling levels to try to cram your standard messaging into the mobile platform, we're here to help.

    Now is the time to master the omnichannel challenge – and in this webinar we’ll look at the trends that winning companies are capitalizing on and the solutions necessary to create a seamless omnichannel customer experience -- whether you're mobile first, mobile only or mobile-sometimes.

    In this webinar you'll:

    * Learn why today’s mobile marketing automation solutions fall short of customer expectations
    * Craft winning omnichannel marketing strategies balance mobile push notifications, in-app messages, email, and social communications
    * Understand users on a personal level, and not device level, and why that is critical in mobile
    * Prepare for the transition from “Mobile Marketing” to “Communicating” in your organization -- and beyond.


    * Mark Josephson, CEO, Bit.Ly
    * Sean Blankenship, CMO, Coldwell Banker
    * Heather Marie, CEO, Shoppable
    * Stewart Rogers, director of marketing technology, VentureBeat
    * Wendy Schuchart, moderator, VentureBeat

    Sponsored by IBM Marketing Cloud
  • How do you ensure that your app will stand out against the avalanche of competing new apps (nearly 2,000 a day)? You need to increase your profile — and get more mileage out of the organic traffic that will make up the vast majority of your installs and your base of quality, loyal users — by optimizing your entire app marketing funnel, not just you app store presence. It's time to forget app store optimization (ASO) and prepare for AMO (App Marketing Optimization). AMO is a new approach that recognizes keywords alone won't cut it.

    Winning requires a rethink and a sharp focus on all the elements that define and drive the marketing funnel. But this can be a challenge as ASO evolves to consist of more "moving parts" —titles, descriptions, icons, screenshots, videos — and app stores shift rules and algorithms to reward apps that delight their users.

    Discover how your app company can benefit from the shift to AMO by attending this VentureBeat webinar, where Steve P. Young, ASO 'wizard' and founder of Appmasters will join Peggy Anne Salz, author of the report, to share his proven growth hacking tips and ways you can take your apps to new heights on a tight budget.

    In this half hour ASO masterclass, you'll:

    *Talk tools, tips and techniques to get your app in front of your audience and top of mind with app stores.
    *Identify the small changes in components, such as you in-app purchase descriptions, that will have big impact on downloads.
    *Walk through the differences between Google Play and Apple’s App Store, and map how you should adapt your ASO/AMO strategy for both.


    * Peggy Anne Salz, analyst, VentureBeat
    * Steve P. Young, ASO 'wizard' and founder of Appmasters
    * Wendy Schuchart, moderator, VentureBeat
  • So, you’ve built an amazing app. Maybe hundreds or thousands of users are downloading it daily. But even if your audience is falling all over you, that’s no guarantee those users will make you money. That’s where mobile app analytics comes in – learning exactly what users are doing inside your app, and using that behavioral intelligence for successful monetization.

    The right analytics solutions will allow you to capture necessary data against your most essential KPIs. But in a landscape that now offers hundreds of analytic platforms, how do you know what’s best and which ones will be best-suited to your specific business needs?

    We’re going to share the top 15 analytic platforms, how they compare, and the most important features to consider. We’ll also dive into analytic methods including what KPIs matter and ones that don’t. And how analytics will ladder up to the holy grail: monetization.

    What you’ll learn:
    * The top app analytics solutions
    * The most important features in an analytics platform
    * The KPIs that matter to the most successful developers
    * The most overlooked app analytics methods


    * Lukas Sliwka, CTO, Grindr
    * Jon Cifuentes, mobile analyst, VentureBeat
    * Wendy Schuchart, moderator, VentureBeat

    Register today for this interactive discussion with today's top leaders!
  • It used to be you could put up a blog, create a white paper or come up with a slick infographic, and claim you’re doing content marketing. Oh, for the easy days.

    Now, in our multi-channel, hyper-social, personalized landscape, content marketing has gotten a lot more complex and far more strategic. And as customers have seized more control of the conversation -- and traditional advertising continues to lose its clout -- content marketing has become an undebatable marketing tool for both lead generation and brand awareness.

    But given how essential it has become, customers are being carpet-bombed with content. How do you rise above the noise? What channels are essential? How do you maintain relevance? What forms of content are most effective? And how do they fit into a comprehensive marketing plan, not to mention the customer journey at all its junctures?

    Join our panel of content marketing experts and VB’s Director of Marketing Technology research to learn essentials no marketer should be without as they head further into 2016.

    In this webinar, you’ll:

    • Design a content marketing program that complements your marketing initiatives
    • Find your voice – and how to adhere to it across media and platforms
    • Learn which internal professionals to target for particular platforms (and how to get them to agree to do it)
    • Uncover the benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
    • Determine the ROI of content marketing, plus the tools and metrics to use.

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Ada Pia d'Errico, CMO, Patch of Land
    * Sonny Ganguly, CMO, Wedding Wire
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out. Register today!
  • All things around us are coming to life with sensors and Internet connectivity. As a result there is the opportunity in this new world to create disruptive innovations to enhance your customer value. Plenty of questions arise as a result.

    Where do you create value and how can you make technology the enabler of your connected customers journey?

    What role does data play and help autonomous machines make decisions to change our lives, industries and future.

    How can you tap into this to build customer intimacy and understand customer intent to serve them better?

    Sudha Jamthe is a technology futurist, CEO of IoT Disruptions, an instructor at Stanford Continuing Studies and author of "IoT Business Primer Book" and "IoT Disruption 2020." She is a thought leader in IoT space, focusing on guiding companies with innovation to adopt IoT and to build ecosystems for Digital Business Transformations. She shares her research on IoT with her weekly "The IoT Show" on YouTube.

    Sudha serves on the advisory board of Blockchain university and Barcelona Technology School.
  • Last year, the number of mobile developers and publishers who were cheated when acquiring new app users doubled. That kind of fraud means a whole lot of people are paying good money for bad users.

    It’s not surprising. The mobile market has heated up so much that as your user acquisition campaigns scale – across more channels, more markets, using more sophisticated automation -- you’re bound to run across bad traffic.

    You know something’s up because conversion rates suddenly drop. Install numbers stop synching up. Your business intelligence is stumped. Someone is claiming conversions that never happened!

    The good news? You can greatly reduce the risk. We’ve brought together a stellar round-up of pros who have diagnosed, identified, and successfully pushed back fraudulent activity in extensive UA operations. Each will share their experience from the front-lines on how to combat mobile fraud.

    After this webinar, you’ll:

    * Understand what user acquisition fraud is, and its many forms
    * Identify campaigns and publishers associated with illegitimate traffic
    * Learn how datasets can be cleaned and payouts reclaimed once fraud is identified.


    * Eric Seufert, VP of User Acquisition, Rovio
    * Yevgeny Peres, VP of Growth, Supersonic by ironSource
    * Paul H. Müller, CTO at adjust
    * Evan Schuman, Moderator, VentureBeat

    Don't miss this insightful and interactive panel discussion on mobile fraud. Register today!

    Sponsored by adjust
  • Learn about best practices that allow companies to transform the mobile customer experience

    Consider this: every interaction with your customers is your “customer experience.”

    In order to be the champion of meaningful interactions, you must create data-driven marketing experiences that leverage everything that you know about your users, including their lifecycle stage. But that’s only half of the story; today’s interactions are all happening on the go, in people’s mobile moments and especially through mobile apps.

    We are in a brave, new world of data + mobile - and that’s no small feat for marketers to overcome. If data gathered from users' mobile moments has the potential to transform every business, and every customer relationship, what does it take to be successful?

    In this webinar, hear Localytics, and our guest Forrester Research, discuss the data and mobile best practices that will allow companies to transform their customer experience, making marketing more personal to their customers. Topics of conversation include:

    •How is mobile driving changes in consumers' expectations, and what must organizations do to rise to the challenge?
    •What are the best practices for building strong relationships built on data?
    •What are the first steps in building a data-centric and mobile-first marketing organization?
  • Every minute, writers post more than 1,400 new blog posts; Facebook users share about 2.5 million pieces of content; Twitterers tweet 277,000 times, and Instagram fans share 216,000 photos. How on earth, then, can your blog, video, 140 characters, or photo stand out?

    That's the question Stewart Rogers, VentureBeat's Director of Marketing Technology will answer in a webinar designed to help brands boost the visibility of their well-crafted content. By using the appropriate social networks and the right management tools, marketing professionals can transform their blogs, infographics, and visuals into must-view content. Social media management (SMM) is critical to content promotion.

    Customers are constantly connected to social networks; the surest way to their minds, brand loyalty (and wallets) is delivering high-quality content when, where, and how they want it. SMM solutions provide you with these capabilities and the means to track, audit, and analyze results.
    Rogers will provide some details from "Social Media Management: Tools, tactics… and how to win," including a discussion of some of the best (and worst) 28 major SMM tools.

    After the event, you will:

    * Understand how SMM can help your brand
    * Know the best SMM vendors to investigate for your business
    * Recognize the tactics, metrics, and techniques you need to promote your content via social media


    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Jeffrey Smith, CEO, Smule

    Register today!
  • In this webinar, we will discuss the power of Google Shopping and the huge opportunities that exist when data and expertise from both PPC and SEO are combined. In particular, we’ll focus on:

    • The size of the opportunity
    • Shopping campaign considerations, tactics & product insight
    • The importance of product page SEO health
  • In this webinar Kim Ludlow, UK MD of my Supermarket will discuss:

    - Managing personalisation to make broad sites more relevant to customers
    - Focussing on the customer profile instead of the customer journey
    - Joining data across all marketing channels to create a seamless - and relevant - experience
    - Serving the right messages at the right time to influence to purchase
  • Users are 5x more likely to open a message with a personalized subject line. No brainer? You'd be surprised.

    Today, 80% of marketers personalize emails, but less than half use any other media such as social networks, web landing or home pages, display or search advertising, or in-app mobile messaging.

    VentureBeat Research Analyst Jon Cifuentes will discuss effective, often unexplored benefits of marketing personalization and other less understood elements of email marketing. Our panel of practitioners will share insights, best practices, and tips into how they use the power of email marketing to engage with customers and build their brands.

    After attending this free email personalization webinar, you'll:

    * Boost sales and cement customer relationships
    * Avoid key challenges to implementation
    * Learn best practices for adopting high tier email marketing
    * Get independent vendor ratings for email marketing solutions


    * Jon Cifuentes, VentureBeat Research Analyst
    * Nate Johnson, CMO, Move Inc. (Realtor.com)
    * Wendy Schuchart, Moderator, VentureBeat

    Got the message? Register here for free.

    Sponsored by Sendgrid
  • Hinter jeder erfolgreichen Marke steht eine gute Geschichte. Was ist Ihre?
    Um Ihre Marke noch erfolgreicher zu machen und stärker von ihrem Wettbewerb zu differenzieren, sollten Sie ihr Geheimnis kennen!
    Unser einzigartiger Ansatz Brand Secret™ hilft Ihnen dabei, zu verstehen, was Ihre Marke wirklich ausmacht. Mittels Gamification und Storytelling generieren wir Insights, die Sie zu Ihren Markenstrategien inspirieren und dabei unterstützen Ihre Marke bedeutend zu positionieren.
    Damit Sie die Geschichte Ihrer Marke erfolgreich erzählen können!
  • How do mobile app marketers convert a large number of casual users into that coveted group of loyal customers who engage with the brand, make regular purchases and remain engaged month after month - all while fending off the competition? We can show you how.

    During this webinar we'll help you identify key techniques to “listen” to what users are saying with their actions and behavior. We’ll answer questions like: When is a user ready to recommend you to others? How do you find out when users are ready to deepen the relationship? How do you know the relationship is in jeopardy?

    In this webinar, you'll
    * Learn effective combinations of push, in-app messages and email messaging to drive casual users toward the loyal customer zone and keep them there once they arrive.
    * Discover how personalization to add more end user value to your marketing campaigns
    * Create a more robust user dialogue using behavioral triggers combined with app messaging


    * Marissa Tarelton, CMO, RetailMeNot
    * Amanda Richardson, VP Product, Hotel Tonight
    * Ehren Maedge, VP, MoEngage
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for a fast paced interactive discussion on how to take your organization's app to the next level.

    Sponsored by MoEngage
  • This year is going to be THE year of Instagram marketing. In the last quarter of 2015, Instagram rolled out paid programs for select partners and ad-tech companies.

    In this Marketing Week webinar in association with AdRoll; Alan Fitzgerald, Head Market Specialist AdRoll, and Erica Moss, Community Manager Bitly, break down just how businesses can make the most of Instagram from organic, paid, and partner campaigns.

    • Why Instagram might just be the best channel for social media marketing
    • Prime examples of how to build effective Instagram content
    • How to build great partner marketing campaigns
    • How paid ads on Instagram work & what companies can do to make them the most effective
  • Facebook Partner Manager Catherine Doyle and 3Q Sr. Director of Social Brad O'Brien team up to give our clients an exclusive in-depth look at Facebook's recent direct-response releases. Catherine and Brad will dive into best practices on:

    - the new Facebook pixel
    - Canvas
    - Dynamic Product Ads
    - Lead Gen Ads
    - Slideshow
    - Carousel
    - Conversion Lift Studies

    In addition, we'll cover seasonality and how it affects CPC and CPM, which should help with planning around upcoming holidays (Valentine's Day!).

    We'll make sure to leave room for Q&A at the end, so save your spot today and join us on the 25th!
  • Once the domain of early adopters, more organizations are buying into mobile apps and seeking ways to monetize their investments. More players adds up to more expensive ads, and mobile ad revenue is expected to have a 26.5% CAGR by 2020, according to BI Intelligence's "US Digital Media Ad Spend Report." In addition, mobile ad search is predicted to increase 25.2%, while traditional ad spend basically stays flat.
    Programmatic transactions – where marketers purchase ads via computerized algorithms – also grew fast, making up most U.S. digital ad spending this year, BI Intelligence says.
    As a marketing pro who's increasingly pay more for a tool your competitors are probably using to reach prospects and customers, it's really critical you've got the best, most accurate mobile ad strategy and that your investment is working optimally.

    That's why we've gathered some top experts for this webinar, during which they'll share insight into how you can:

    * Determine the ROI of your mobile app investments
    * Partner with software developers to create innovative, multi-platform apps
    * Leverage programmatic transactions with analytics
    * Incorporate insight from social media, public data, and in-house information to create more complete customer profiles
    *Expand into mobile ad search.

    * John Koetsier, Mobile Economist, Tune
    * Paul D'Arcy, CMO, Indeed
    * Casey Chafin, Founder, Skillz
    * Wendy Schuchart, Moderator, VentureBeat

    Mobile app advertising is no longer a trade secret. Knowing what to do and knowing how to do it well (and cost-effectively) can be worlds apart. Join us at 1 p.m. Eastern/10 a.m. Pacific, to claim your edge.

    Check out VB Insight to access the Mobile Ad Network report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Organic installs are hugely important for mobile app marketers. For the average app, they comprise 70-80% of all your installs, and they can be among your most valuable installs in terms of life-time value, user engagement, and customer life-cycle. While they’re seldom “free” -- everything you do to incentivize, encourage, and promote organic installs has a cost -- they can be significantly cheaper than paid install campaigns.

    App publishers can realistically expect a 20% lift in organic downloads via app store optimization, and can in some cases double or even triple their organic downloads.

    In this webinar, you'll:

    * Learn how to position your app on the top of app store lists
    * Help your customers find your hot mobile properties
    * Gain new methods for generating demand for your mobile content.

    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Amanda Bradford, CEO, The League
    Japheth Dillman, CCO, Yetizen
    Aaron Kardell, CEO, Homespotter
    Wendy Schuchart, Moderator, VentureBeat

    Check out VB Insight to access VB Insight's App Store Optimization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

    This editorial Insight webinar is sponsored by NativeX. The sponsor has no input on the report findings or panel discussion.

    Sponsored by NativeX who specialize in helping developers meet their ASO (chart and keyword ranking) goals
  • Chief Digital Technologist Mike Bainbridge from Rackspace talks to BrightTALK about the top 3 Ecommerce Trends that he is predicting for 2016.
  • Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Listen in as we discuss the two most powerful ways you can keep users engaged with your app: push and in-app messaging.

    During this webinar, designed for mobile marketers, you'll learn:

    • What mobile engagement is and how to improve this critical app metric
    • How push and in-app messaging differ, and when to use each
    • The best practices of push and in-app messaging campaigns to set you up for success
    • What great app marketing campaigns look like with industry specific examples

    Plus: Get the inside scoop on what's next in this space to help you stay ahead of the curve!
  • In diesem Webinar präsentieren wir die 2016er Ausgabe der Millward Brown Digital & Media Predictions.
    Von personalisierter TV-Werbung über Augmented Reality Marketing, Header-Bidding hin zu Mobile-First Marketing - wir zeigen unsere Standpunkte zu den Trends für das Jahr 2016.
  • Before every company executive sits down to write a blog, pull together a slideshow, or provide data for an infographic, marketers must come up with an overarching strategy for their content marketing initiative.

    Without this, consumers will see a scattershot approach that doesn't fit with your organization's messaging – and they'll miss out on the opportunity to learn more about your business. Do it well and you'll have forged the foundation for real connections between the faces of your org and your customers, separating yourself from competitors and producing a return on your content marketing investment.

    Given that so many companies today use content marketing, how can you rise over your competitors? How can your content sparkle, capturing consumers' eyes (or ears), versus the virtual noise of paid and unpaid content filling the Internet and mobile devices?

    This VentureBeat webinar stars some of the top experts in content marketing. When it concludes you'll know:

    • How to design a content marketing program that complements your marketing initiatives
    • The way to find your voice – and how to adhere to it across media and platforms
    • Which internal professionals to target for particular platforms (and how to get them to agree to do it)
    • The benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
    • How to determine the ROI of content marketing, plus the tools and metrics to use.

    * Stewart Rogers, Director of Marketing Technology, VB Insight
    * Corey Weiner, COO, Jun Group
    * Chase Hooley, Senior Manager, Content Marketing, MapR Technologies
    * Wendy Schuchart, Moderator, VentureBeat

    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2016.

    Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com

    Sponsored by Searchmetrics, Inc.
  • Clicks and impressions are more expensive than ever. The key to lowering your CPAs in 2016 is to get the most out of every engagement, and that boils down to creative, messaging, and testing. In this free webinar, Optimizely's Taylor Gilbert and 3Q Digital VP of Creative Services Aaron Bart will discuss the elements you should be testing, best practices for creatives that engage your customers, what you should expect your agency to do for you, and more. Sign up today!
  • According to a CMO Council study, “Closing the Gap: Understanding the Sales and Marketing Alignment Imperative,” some 46 percent of sales and marketing executives felt that in order to maximize sales across the organization, the level of action on opportunities needed to be boosted, and the speed to action needed to be accelerated.

    Despite this clear call to work smarter and faster, sales productivity improvements have been slow to materialize. According to CSO Insights, only 33 percent of a sales representative’s time is spent actively selling. Not only is sales struggling to push away the inefficiencies to build those critical relationships, but it can also be hard to actually get sales teams up and running. According to Accenture, 42.5 percent of sales reps take 10 months or longer to become productive enough to contribute to company goals.

    So where and how can businesses empower the front line while sparking profitability through accelerated sales productivity? Are there new calls to action that sales leaders can respond to in an effort to streamline inefficient processes, eliminate waste and remove friction from sales engagement? How are smart organizations growing at scale while remaining compliant and error-free in their engagements with customers and prospects?

    These are just some of the issues that the CMO Council, in partnership with Oracle, will explore in a one-hour, interactive webcast focused on productivity, profitability and opportunities to foster revenue. Joining the discussion will be experts and market leaders in sales and operational effectiveness to share where and how they are maximizing profitability while empowering sales teams and resources to work in a more nimble, agile and lucrative environment.
  • Learn how to make your brand shoppable using visual marketing and earned content.

    Your brand is alive. It lives whenever your customers or potential customers see it, talk about it or just think about it.

    To make your brand shoppable, join our latest webinar with Olapic.

    Join Olapic’s director of account management, EMEA, Becky Dutta. She will explain how develop shoppable visual content. Learn:

    •How to implement user generated content as part of the purchase journey
    •The visual marketing effect on e-commerce
    •Implementing earned content in-app
    •Making your Instagram shoppable

    Becky will use real examples, looking at hotels that have weddings, and fashion and accessory brands.

    At the end of this series you will be able to run a visual marketing strategy that supports conversion, engagement and loyalty for your brand.

    Take each webinar as a training session. Test your knowledge at the end of each one and, by the end, you can obtain a Visual Marketing Series certificate of completion.
  • You are sending more mail but fewer people are clicking. Why? Emails can no longer be the same for everyone, static and manually produced. Email marketers need to provide relevancy and leverage dynamic and real-time content to engage users and improve conversion. You have 3 seconds to make an impression - how do you do that?

    With dynamic, personalized content you target individual subscribers with different content all within the same mailing. Using dynamic components will save you tons of time, get better results and is actually fun to use.

    In this webinar you will learn how to:
    •Match the right content with the right user based on a number of factors (hint: time, device and location, to name a few)
    •Avoid the time sink of creating segments and automatically adapt email for each recipient with the same template
    •Leverage data you already have and data you never knew you had to gain better insights
    •Get positive results on your email campaigns
  • Mobility is now the norm, everyone is using their phones on the move throughout the day. In this webinar we will provide an insight and results from our clients to discover how they have increased adoption and effectiveness of their social advocacy programs through a mobile app technology.
  • In this webinar, we’re going to talk about how the hyper-personalization of smartphones is taking mobile marketing to an entirely new level. Search Engine Optimization has transformed the way brands are marketers get their products to the public and the trend is reaching into Apps as well. Given that 90% of users’ time on their smartphones are spent on apps (according to some sources), getting users to your particular app can be particularly lucrative.

    But that’s not the only way that Smartphone Personalization is innovating how we market: In-app ads and how to block in-app adds (and how to outsmart them) is the next challenge marketers must face. Our webinar will bring together a mix of voices, all experts in their respective fields, to provide a unique and complex perspective from all angles of Mobile Marketing.
  • In this webinar, we will cover the top 5 tips for pitching to national publications and how this can give your brand and business professional credibility, brand exposure, social media following, clientele, and an increase in profitability.

    Being featured in, or writing for an online national publication is an easy way to market your brand and business and all of these tips will work on mobile.
  • Most games need to make money. It’s a simple reality. In free-to-play games, this can be a formidable challenge when players are under no obligation to pay. Forcing players to pay is not a good plan - they’ll only leave disgruntled. The trick is to inspire player engagement, long-term retention, and multiple payments. But that’s easier said than done, right?

    We can show you how to rock a bottom line without turning off your best players, and make cash hand over fist in the process. The secret lies in data - what to measure, what to ignore, and which actions to take based on those KPIs.

    Using data has been proven to increase profits and player satisfaction. Sound too good to be true? Join the webinar and discover how data covers all bases you need for a lucrative game.

    Learn how to:
    * Target the right players, and the key engagement strategies that work
    * Maximize profits from ads and IAP, and which players are most receptive
    * Predict and measure the lifetime value of players by acquisition channel
    * Apply killer strategies, taking lessons from the most successful games
    * Unlock the lesser-known data secrets behind monetization

    Sign up now!


    * Dean Takahashi, GamesBeat editor, VentureBeat
    * Ran Avrahamy, VP of Marketing, Appsflyer
    * Stefano Melucci, VP of Product, Thumbspire
    * Mark Robinson, CEO, DeltaDNA

    Sponsored by DeltaDNA
  • Let’s face it. Most consumers are less likely to click on keyword searches served up by Facebook than they are to run in place to get their 10,000 steps on FitBit. Does it pay to pay for social advertising marketshare? That is the existential dilemma faced by all social media marketers.

    Take Instagram. Once upon a time, they were the darling of social advertising and engagement, but a recent report indicates a 40% drop off in the interaction rate in 2015. According to some experts, one of Instagram’s biggest changes was an increase in advertising; namely that instagram ads were pushed out to everyone around the world. Like a warning to social advertisers everywhere, the all ads all the time approach resulted in a dramatic decrease in engagement.

    With more engagement comes more responsibility and an increasingly intelligent audience will be quick to yawn and then to resent an overly aggressive advertising effort. Join us for a discussion of what went wrong and how to do social advertising right.

    In this webinar you’ll learn to avoid similar mistakes, including how to:
    * Use not abuse user engagement
    * Target and personalize ads to maximize ROI
    * Understand the difference between social advertising and advertising
    * Identify which social channels are most effective for which advertising

    Register for free today!

    Panelists include:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Webinar Manager, VentureBeat

    More panelists coming soon!
  • If you build it, they will come. Right. That may be the hope of many mobile app publishers, but it’s not even remotely true when it comes to the battle for quality users in 2016. And while most app publishers know it’s essential to have a fierce user acquisition strategy in place, what that consists of and how they put it into practice is another thing altogether.

    That’s why VentureBeat took a deep dive into mobile user acquisition. We were determined to find out what’s working for successful app publishers, what you should be paying to acquire high-value users, and which user acquisition solutions you need to partner with in order to have an ironclad UA methodology in place.

    In the process, we surveyed over 700 mobile developers with a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts.

    Of course, you could read the full report -- or you could tune into this not-to-be missed webinar in which VB analyst Jon Cifuentes will cover the most essential takeaways needed to hook those quality users.

    In this webinar, you’ll:

    * Learn the price app publishers are currently paying to acquire quality users across several categories
    * Review the top user acquisition platforms and why
    * Understand the role of timing in UA
    * Maximize organic installs of your mobile application


    * Jon Cifuentes, Analyst, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon
  • Nothing makes customers unsubscribe and ignore emails faster than indifferent and uninformed spamming, but email personalization isn’t always the answer. It can be creepy when overdone -- think hyper-localization or incorrect demographic data. When it comes to email marketing, finding the middle ground between effectiveness and stalking is the sweet spot. Recent data suggests that more than 50% of people unsubscribe to email because content is irrelevant, too frequent, or both.

    This webinar will help you build the right kind of personalized email marketing, without being a creeper.

    In this webinar you’ll:

    * Narrow down customer interests and respond with content that is actionable and useful.
    * Targeting the right data to appeal to customers' needs and desires.
    * Managing email frequency the right way.
    * Identify warning signs that you may have gotten a little too personal.

    * Andrew Rothman, Blue State Digital's West Coast Head of Creative/Delivery
    * Doris Higginbotham, president of Canon Information Technology Services, Inc.
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register today and keep your carefully crafted marketing emails out of the spam folder.
  • What do you do with your results?

    If you're ever unsure what your Key Performance Indicators are telling you to do next; if you're unsure of where the insights lie, the answer lies in a simple, irrefutable formula.

    Sure, measuring performance is vital. Measurement tells you if you took the right actions, whether you made the correct changes and if you're hitting targets. Once the great analysis battle is won, and the smoke clears, you’re left with only two, possible actions

    Optimize. Or take the opportunity!
  • How is social advocacy going to change over the coming year? Here we will be joined with Sally-Anne Kaminski, Global social media manager at Zebra Technologies to discuss how the social landscape currently looks in the IT industry, and the action plan required to keep ahead of the game for the coming year. Tune in to hear the untold secrets we all want to know.
  • Finding the right mix of mobile marketing tactics is more than jamming the airwaves with every social conversation, word game, and clever video. After all, more is just more. Getting it right the first time takes far more than luck, spit, and duct tape. It requires a subtle and sophisticated understanding of your audience, their appetites for mobile messaging, as well as gauging their potential loyalty.

    Smart mobile content and technology lives at the intersection of scale, frequency, inclusion and personalization. Whether sponsored apps, location-based services, or ringback tones and call alerts, SMS or MMS, finding the right mix of mobile starts requires smart analytics and creativity.

    In this webinar, you’ll learn to:
    * Create genuine inclusion to boost brand awareness and loyalty across channels
    * Build multi-channel location-based services to build unique customer experiences
    * Use smart mobile-video to promote products and services
    * Offer loyalty based coupons and deals to craft artisanal experiences
    * Utilize analytics to understand customer base

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Webinar Manager and Moderator, VentureBeat

    More panelists coming soon!!!