Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.
Move over, 2014. The New Year is making an entrance. And it has a whole crop of new design trends in its back pocket.
From sensory immersion to super still, these are the gems that will be calling the creative shots in 2015. We’ve been taking some serious notes, and we’re going to let you cheat.
Register for this webinar to get the beat on the biggest visual design trends of 2015 with iStock by Getty Images’ trends expert Rebecca Swift. See how they can help your work blaze a new trail in the New Year.
Where are we now, and where are our customers tomorrow?
According to the CMO Council’s 2014 State of Marketing report, marketers’ investments into online video is taking the next evolutionary leap from experimentation into full-fledged testing. In order words, investments are increasing at a pace like never before. Why? Customers are viewing online video like never before.
According to a recent report from Neilsen, online video consumption has risen from 13 minutes per day to 27 minutes. While this still pales in comparison to TV consumption, marketers have clearly seen that there is something to online video, and to be late to the game could be a disaster.
This trend brings with it a slew of obvious questions: What ROI should we expect? What is getting reallocated? Does this mean TV ads should be pulled in favor of online? What content are people really viewing and how will my brand be relevant in that context?
Join us as the CMO Council delves into a deep dive into online video, asking marketers and industry experts where the key trends, opportunities and pitfalls are when it comes to online video. What are industry leaders investing in…what content are they creating…and how is ROI really being measured?
With the accelerated rise of digital media, and as brands and individuals all become publishers, the demand for video content has been growing exponentially. Getty Images are increasingly on the lookout for relevant, local content to support the needs of the market. How can Australian agencies, filmmakers and production companies that are generating a lot of content benefit from this trend?
Join Getty Images' Creative Content Director, Andrew Delaney, as he outlines:
•The latest trends in consumption, producing and distributing video content
•Australian demand for stock footage
•What makes sellable stock video: topics, styles, technology
•Practical tips on working with Getty Images as a video contributor: technical requirements, contracts, submission process
If you want to monetise your existing b-roll or unused production video, or you are interested in shooting for stock in the future, this webinar is for you.
About the presenter:
Andrew Delaney - Global Director of Creative Content
Andrew Delaney and his team are responsible for the development of Getty Images¹ video content. Working closely with filmmakers and art directors from across the globe, Andrew plays a critical role in ensuring that Getty Images continues to meet the changing needs of creators around the world.
Andrew began his career in 1989 with Tony Stone Images in London and moved to the U.S. in 1998 for Getty Images. He is now the Global Director of Creative Content across both Getty Images and iStock portfolios, based in New York. Andrew¹s two decades of art directing in Europe and America fuel his expertise on creativity and content.
Lead Generation & SEM. Sometimes, digital marketing may seem a bit daunting. We know what we want to bring in – business – and we know that online inbound marketing is the way to do it…but we may not sure of exactly how to go about it. Highly competitive, yet highly profitable – if done right – this webinar helps simplify SEM and its best practices, introducing you to keyword selection, landing page optimization, tracking, testing, and maximizing your return.
The Creative In Focus book is Getty Images’ annual predictor of the most impactful visual and cultural trends for the coming year. It sets the stage for what the world will look like tomorrow, based upon the research and insights our global creative teams are tracking today.
Join Getty Images’ Visual Trends Director, Pam Grossman, for this in-depth exploration of the upcoming imagery and aesthetic shifts that will change what we see in brand communications, advertising, and design next year and beyond.
Based on research conducted by Getty Images Creative Research team, the 2015 visual trends briefing will bring you up to date on the key visual insights and trends shaping visual communication. Register now for this exclusive preview.
Every marketer looks for ways to optimize their marketing tactics, and reaching new audiences is top of mind for those that are looking to grow their business. Prospecting methods have evolved over time but with the availability of data and technology today, marketers have more power than ever to find their ideal customers online. Retargeting is effective, but feeding the top of the funnel with new potential customers is just as critical for continued success.
Heather will discuss the importance of prospecting for full funnel marketing and how to achieve the best results with programmatic buying. Michael will also share how the organization uses real-time bidding (RTB) to find new audiences.
In this 40 minute webinar, we’ll cover how:
-- Prospecting has evolved and why it is critical to your sales funnel
-- Programmatic buying works and why it’s an effective prospecting tool
-- KQED drives net new donors using RTB-powered display Advertising
A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer touchpoints.
This webcast will discuss the findings of the report—titled “Quantify How Well You Unify”—which explores the degree to which chief marketers are architecting digital marketing technology strategies and unifying and extracting value from multiplying customer data sources.
We live in an inherently multi-touch world. Digital advertising increasingly allows us to measure every online touch point we have with our customers, leads and prospects. As a modern marketer, that's information you can use to inform your future media plans.
Join this session and learn how to make the most of your display budget by using your data to attribute successes to the right tactics, channels and actions.
CMOs looking to optimize advertising for the holiday rush might be surprised to know how SEM has changed over the past few months. 3Q Digital's Ada Pally and Fivemill's Susan Waldes will get you up to speed with the latest on:
- how paid search is working across devices (mobile, tablet, desktop)
- how paid search is working across channels, with Facebook and Twitter rapidly emerging as viable traffic sources
- all the emerging targeting possibilities in paid search and how they can work for your brand
We're promising an ROI-positive experience. Join and bring questions!
Great content engages your audience, helps with lead generation, lets you learn where leads are in the buying process, and helps sell. Creating content that includes all of these components happens because it’s designed to pass leads along a guided pathway from basic curiosity toward a desire to buy. It includes clear directions toward action, with compelling content that encourage conversion. It can be used and reused across websites, blogs, emails and more. When it all comes together, how a visitor consumes your content tells you where each lead is on the path towards becoming a customer.
Marketers are increasingly seeking to engage customers in long-term, lasting relationships rather than through disjointed, single experiences. Turn and Marketo partner to serve clients with a simplified workflow and a unified view of the customer journey to allow marketers to extend their reach through ads to targets resembling their customer database.
Together, Turn and Marketo provide the enterprise a rich understanding to their customer’s journey throughout their brand and drive more efficient and precise marketing campaigns. Join Marketo and Turn for a discussion focused on the consumer lifecycle and how understanding your customer drives powerful results.
Whilst we’re some way away from Christmas turkey and a Doctor Who special, for the retail sector (who seem to live in the future), now is the time get ahead of the game and pull together a killer Christmas campaign.
With Christmas generating anywhere between 40-80% of total revenue for some retailers, solid guidance is welcomed.
JoinKestrel Lemen, Marketing Strategist – Bronto Europe for this Marketing Week webinar and learn:
• How to set tasks and prioritise for each month leading up to Christmas & Boxing Day
• How to build successful emails and make sure they reach the inbox
• How to analyse past-season data and use it successfully this year
Register today and we’ll talk you through the major steps to making your Christmas sales profitable!
In today's digital world, traditional branding is not enough. You need a story to extend your brand. And, you need to understand the right people to share it with. Learn how world-class brands are using traditional storytelling techniques to achieve big results and how you, too, can share your story with across multiple platforms to the people that matter most, your customers.
What sets you, as a retailer, apart from your competitors? It is the relationship you have with your customers. During this holiday season, it’s not just price that will separate winners from losers. Instead, retailers who can deliver relevant and personalized conversations with their customers — at scale — will realize the true advantage.
During this webinar we will explore what consumers expect from retailers in regards to personalization and how this affects their holiday shopping patterns. Presenters will provide the steps you can take now to improve personalized communications and how you can use the holiday rush to advance your personalization strategies in the coming year — for real bottom-line results.
Key Take-Aways include how to:
» Uncover the expectations of consumers in regards to personalized communications and how this affects their holiday shopping;
» Explore 10 tips to optimize personalization strategies this holiday season; and
» Use learnings from the 2014 holiday season to improve personalization strategies into 2015.
Join ITX’s Executive Vice President of Strategy, Sean Flaherty and Paychex’s Director of Program, Product and UX, Jeremy Durham for an informational webinar that discuses how your technology plan can earn your company brand advocacy.
Abstract: As a marketer, brand advocacy is always your end goal. There is no better feeling than one of your customers, being so inspired by your solution and sharing that experience with their connections. In order to move clients to brand advocates, you must have a centralized technology strategy.
So what strategy do you choose? In the webinar, Sean Flaherty and Jeremy Durham will take you through the questions you must answer in order to obtain a technology plan that puts you on a track to inspire brand advocates. The key is to have technology solutions that are worthy of your brand and fully represent the experience clients and prospects can expect from partnering with your company. Creating digital experiences that engage, inform, inspire, and influence the people that matter to you most, where and when they need it, is critical to your success. With so many opportunities to explore, like mobile, social, and location-based offerings, the clever use of technology needs to be a differentiator for your business.
Be sure to listen in as Sean and Jeremy go through the steps and thought processes required to come up with a winning solution around your technology experiences.
What You Will Learn:
It’s important to understand why you do what you do.
Learn the steps you much achieve to obtain brand advocacy.
How various technology features can engage your users.
How various organizations aligned their top executives and executed their technology roadmaps
As consumers spend more time using mobile devices, it gets increasingly harder to capture their attention. Join Turn and our partners, Nexage and Precision Market Insights from Verizon, to explore best practices for targeting mobile users and engaging with them to meet your advertising goals.
Presenters are: Mark Balabanian VP Business & Corporate Development at Turn, Mark Connon CRO & EVP Corporate Development at Nexage, and Kyle West Director Sales at Precision Market Insights from Verizon.
Research has shown that video can increase engagement with content in multiple ways – from increased brand perception, to better landing page conversion and sharing of viral content. It has become a ‘must-have’ part of content marketing for both B2B and B2C businesses.
But how do you incorporate video into your content marketing strategy? What role can it play as part of your brand, and how do you create engaging and impactful video content?
Join Getty Images Senior Video Director, Alwyn Gosford as he outlines tips on how to engage your audience through video content marketing, and his checklist for creating impactful video content to drive engagement and conversions.
About the presenter: Alwyn Gosford, Getty Images Senior Video Art Director
Alwyn was a Picture Researcher and Photography Art Director before moving into video in 1997 as Getty Images started to grow it's video collection. After placements in Toronto and Los Angeles, he is now based in London where he works with independent filmmakers and production companies from across Europe to develop and realize video shoots for use across advertising and media, as well as hosting video training sessions for both contributors and clients.
Has Google’s Panda 4.0 update impacted your site’s search traffic? Join 3Q Digital’s Colin Guidi and Scripted’s Eric MacColl to learn how to create content that succeeds in today’s SEO landscape. This free one-hour webinar will cover:
-Understanding the Panda updates
-What type of content performs best
-Optimizing your current site content
-The future of SEO + content
Much has been reported about the new technology buying power of the CMO, and it appears that savvy CMOs have fully embraced the role that technology plays in effectively reaching and engaging their digital customers. But all too often, marketers are buying technology first without clearly thinking through their strategy, goals and processes. According to new research by the CMO Council, only 19 percent of senior marketers believe that their back-office systems and technologies enable their companies to live up to their marketing claims and customer experience promises.
A new mindset is needed as CMOs become more seasoned marketing technologists. These new mandates will require a more rigorous and strategic approach to technology investment and application.
Join the CMO Council as we speak with Sheryl Pattek, Vice President and Principal Analyst with Forrester Research, and Tracy Hansen, Chief Marketing Officer of Tealium, as we debate and discuss the role that the CMO needs to play in selecting the best solutions to drive marketing and overall business success.
The hour-long interactive webcast will identify the key components of a winning technology strategy; define how CMOs should engage in the road map development and vendor selection process; and explore how CMOs must assess their long-term role as technologists.
From how to maximize your technology investments to achieving the “holy grail” of marketing, this webcast will look to uncover best practices from leading marketing technologists and experts.
• Liz Miller, Senior Vice President, CMO Council
• Sheryl Pattek, Vice President, Principal Analyst Serving CMOs, Forrester Research
• Tracy Hansen, CMO, Tealium
The conversion game has changed: multiple channels, multiple devices, and a realm of customer data have altered the landscape far past conversion optimization. Join Fanplayr and 3Q Digital in a free webinar that will cover how to drive quality traffic to your site and how to shift your strategies to hit today's consumers with the exact right offer at the exact right time. Bring questions!
When’s the last time you updated your search strategy? In the past couple months Google unleashed Panda 4.0, axed author photos from search, and announced Head of Web Spam Matt Cutts’ leave of absence.
Get up to speed! Watch the live webinar on demand.
Join the CMO Council as we explore how today’s marketing leaders are driving business performance across the customer-centric enterprise. During the one-hour session, we will focus on how the customer experience impacts business performance, profitability, competitive differentiation, loyalty, advocacy and affinity.
Liz Miller, SVP of Marketing at the CMO Council, will share advance findings from the soon-to-be announced study—titled “Mastering Adaptive Customer Engagements”—which surveyed more than 300 senior-level marketers to explore the journey toward a more connected and engaged customer experience model. She will delve into the core mandates and business objectives that modern marketers must manage in relation to the advancement of the business and how those relate to and impact customer experience management. You will also hear how best practices from leading-edge brands from around the world have helped mold new marketing strategies.
•Ariel Kelman, Vice President Worldwide Marketing, Amazon
•Ingrid Lindberg, Chief Experience Officer, Prime Therapeutics
•Bernard Chung, Senior Director of Global Solution Marketing–LOB, SAP
•Liz Miller, Senior Vice President of Marketing, CMO Council
Everyone who joins this webcast will also receive a complimentary copy of the executive summary of the final report once available.
Google Shopping campaigns will replace PLAs for all AdWords advertisers in August. Make sure you're up to speed with how-tos and best practices on targeting, settings, feed set-up, and more. Sr. Client Services Manager Jay Stampfl and Client Services Manager Jason Bruggemann will cover these topics and take your questions in this free 60min. webinar, so come and get your ROI on.
We’re witnessing an exciting evolution of gender identity, and rapidly shifting away from a world of ‘either/or’. How is this blurring of gender impacting on advertising, media and popular culture as this trend moves into the mainstream?
Join Getty Images Visual Trends Director, Pam Grossman, for this in-depth exploration of the Genderblend visual trend and discover how your visual branding and campaigns can benefit from a blurring of the gender lines.
The goal for marketers is to present the right advertising message to the right person at the right time - no matter whether a person is surfing social media, watching television, checking their mobile phone or walking into a store. This becomes more and more difficult as media consumption is ever-changing. Furthermore, while we need to keep different communication methods in mind and optimise our messaging for the medium, we should also approach consumers holistically, understanding that they are who they are on mobile devices, in their cars listening to the radio, or while watching television.
In addition to dissecting the typical consumer and their media consumption, we’ll discuss how this new world order requires complete cohesion between brands, their advertising and media agencies - all the while supported by smart, real-time market research. This presentation will focus on the consumers' role in that ecosystem and their ability to recognise and internalise the messages they are sent.
Blink and you'll miss another important development in the world of Facebook advertising. Experts Kim LeSueur of 3Q Digital and Emily Bennett of AdRoll will catch you up on Facebook's place in the digital landscape, including performance data and trends, and break down all the significant new ad types and targeting developments over the last six months.
Kim and Emily will cover topics like:
- Facebook's growing piece of the digital marketing pie
- Facebook advertising performance trends
- tips and best practices on Website Custom Audiences, multi-product ads
- and much more, including a look at AdRoll's newest releases