Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.
Join 3Q Digital Account Director Joe Kerschbaum and Sr. Display Account Manager Sara Pfitzinger for a free 60min. webinar detailing best practices for coordinating SEM and display campaigns for maximum ROI. Joe and Sara will discuss strategies to help shape targeting, control and maximize traffic volume, develop ideal frequency caps, and more. Bring questions!
Learn how to build brand recognition using words and images that work together to tell a clear, consistent and compelling story.
As Head of Creative Planning at iStock, Rebecca Swift understands the power of imagery. As Founder and CEO of BrandTwist, and former VP of Brand for Virgin, Julie Cottineau knows how to weave cohesive stories that get brands noticed. Together they’ll explain how to keep your visual and verbal brand identities in sync. They’ll break down the three main tones that resonate with customers and share examples of brands that have found the perfect yin-yang balance by understanding that the whole of their brand tone is greater than the sum of its parts.
Find all the visuals you need to match your verbal identity at www.istockphoto.com
Marketers today want to use all their data to give richly optimized experiences to their visitors. Thought leaders in the space are achieving this via data layers to collect all sorts of data and push it in real time to their conversion solutions. Hear how these innovative digital marketing organizations are implementing real-time data layers across their websites in order to power their analytics and optimization programs. Also discover how digital businesses are accelerating their data and tag control to drive analytics and optimization success and therefore become far more agile.
In this webinar, you will learn:
• Best practices on how to implement a custom data layer for your site
• How to use it to transform your data into actionable marketing initiatives
• How digital businesses accelerate their data & tag control to become agile
Speakers: James Niehaus, VP of analytics & digital strategy at Ensighten, Adrian James, managing director EMEA at Ensighten and Richard Clogg, Director of Data and Integration Services at Acceleration
B2B and technology companies are adopting retargeting strategies at a breakneck pace. Hear from Lauren Vaccarello, author of Complete B2B Online Marketing, and Alyson Paine, Online Marketing Manager at Salesforce, on how they use cutting edge advertising techniques to maximize their customer acquisition, nurture, and retention programs. Discussion topics include:
- Segmenting strategies (awareness vs. consideration vs. intent vs. decision)
- Tailoring ad creative to the buying stage
- Evaluating all channels (Web, Facebook, Twitter, Internal)
- Leveraging retargeting experts for increased ROI
- Measuring success: conversion tracking and attribution models
Register now and learn how retargeting can help your marketing efforts thrive in 2014!
Hosted by moderator Ben Earle- Vertical Lead, Technology
Why do we treat professionals differently than consumers? Putting on my suit doesn't mean I want to die of boredom. Consumer content sizzles with entertainment while informing and influencing. B2B content can do the same.
The Revenue Marketing Summit where senior-level marketers will discuss, listen to and share the most innovative, inventive and transformational ideas affecting revenue marketing today, all in TED Talks style.
Join Michelle Chiantera, Director of Marketing at Cisco as she discusses how Cisco is putting their buyers at the center of their marketing programs, and how a buyer centered marketing program is not only driving the business forward, it's driving Cisco's marketers forward.
Join Robert Israch, Vice President of Global Marketing Programs at NetSuite as he discusses the value of thought leadership for enterprise organizations who are just starting to invest in content marketing.
Digital marketing within the financial services industry has its challenges with regulations, data security and technology adoption. How are financial services marketers effectively using technologies to help them achieve marketing goals? Join the former CMO of Zurich, Sitecore, BrightTALK and PureChannelApps as they discuss the technologies that are helping organizations engage customers and effectively convert them to sales.
The impact of technology in financial services
The emerging crucial marketing channels
The content distribution challenges and solutions
The integrated technology-marketing stack
Music and video are rewiring our audiences and their relationship with content while apps nourish their impatience, on demand. Learn how best-in-class brands are tapping into this behavioral transformation to rethink audience engagement while making sales and management teams smile, big. Share your own challenges and successes with your peers during the session. Walk away with actionable insights that will make a positive revenue impact on your business and maybe even your own bank account!
New Year, New You: How to Impress Your Boss, Get ahead of the Curve, Tighten Your Bottom (Line) in 2014
Join Ann Handley (Chief Content Officer of MarketingProfs) and Corey O'Loughlin (Content Marketing Manager at MarketingProfs) for a practical session on achieving your 2014 content marketing and social media goals. Ann (the boss) will take you through what marketing leaders are looking for in 2014 and Corey (the tactician) will provide practical examples of how to achieve those milestones. You'll leave inspired to start the New Year fitter than ever! (Plus, we’ll have plenty of 80s fitness photos to inspire a wave of nostalgia.)
What we’ll cover:
-Marketing trends for 2014
-Tactical ways to achieve success in content marketing and social media
-How to be more efficient in your programs
Join Clix Marketing's John Lee, Hanapin Marketing's Carrie Albright, and 3Q Digital's Alicia Antoniolli for a 60min. webinar guiding you through a Twitter ads primer: mechanics and capabilities, plus strategic tips for eCommerce, B2B, and branding - and how to pitch the platform to clients. Bring questions!
Join 3Q Digital's Ron Fusco and Convertro's Sarah Chambers for a free webinar detailing attribution data from multi-channel accounts and how to use it to fine-tune the last phase of your holiday marketing strategies.
Customer expectations for seamless, frictionless, always-on engagements is a reality in 2013, but are we prepared for what customer experience expectations will be in 2017? How will our customers engage with our brands? How will their behaviors drive when, how and why they are buying, researching and in turn, commenting on their experiences?
For some, 2017 seems a safe distance into the future, but without the right strategies and processes in place in 2013, many of us will miss opportunities to be ready. Join the CMO Council as we look into the crystal ball to get an idea of what customer experience will look like in 2017. Jayakrishnan Sasidharan, Vice President & Global Head, Digital Customer Experience with Wipro, and author of the paper “How Will Customer Experience Management Keep Up with Channel Independence” will join us to discuss the 8 key questions every marketer must be asking in order to proactively prepare for CXM 2017.
Please join us and bring your questions and predictions for where customer expectations for robust experiences will lead us over the next several years. The webcast will be interactive and will field questions and comments from the audience.
A customer journey map can be the keystone to improving and analyzing any customer experience or channel. It will create a visual roadmap of the experience your customers have when they engage with your company. It is an important tool that can unify your team as well as entire groups within your organization around a customer’s experience. It clearly depicts a customer’s interactions, perceptions and feelings regarding your brand as they travel through their experience. This webinar will help you understand what customer journey maps are, why they’re valuable, and Precision Dialogue’s process for creating them.
Please join Getty Images senior researcher, Pam Grossman as she shares her latest visual trends research on contemporary depictions of females in imagery, and the impact on marketing to women. Please join us to hear how these eye-opening trends can influence how your brand can more effectively engage with female customers.
As Getty Images Creative Planning Manager, Pam has a unique insight into how images work in advertising, and the key factors in choosing powerful imagery for campaigns. In this webinar, Pam will cover such topics as heroines, real beauty/real bodies, funny ladies, and the representation of parenthood and work life in today’s rapidly evolving visual landscape. Pam will also highlight brands and campaigns that are leading the way with authentic and diverse representations of women.
This webinar features three B2B marketers recently named by B2B magazine as top digital marketers:
· Rishi Dave, Executive Director of Digital Marketing at Dell
· Sharon Crost, Global Online Marketing, Social Media Manager, at Hitachi Data Systems
· Lauren McCadney, Senior Manager, Social Media, at CDW
Dave, Crost, and McCadney were among 25 digital marketers selected by BtoB’s editorial staff as Top Digital Marketers of 2013. The winners were selected based on criteria including strong interactive vision; innovative use of digital technologies; and proven technologies.
Engage your customers across the web! Join Chris Mann of Bizo as he discusses the value that display advertising can bring to your automated marketing campaigns by getting in front of your best customers when they are not visiting your website or social profiles.
Are you running both SEM and social media ad campaigns? Chances are you're not getting all the symbiotic benefits. Join Sr. Director of Strategy Mason Garrity and Social Account Manager Alicia Antoniolli for a free 60min. webinar on how to coordinate campaigns for full optimization. Mason and Alicia will talk about data, keyword and targeting strategies, and more. Come armed with questions!
The Revolution is Digital! But are reactionary forces on the rise in marketing?
In this year’s webinar discussing Marketing Perspectives, the longest running annual survey of UK marketing trends, we look at the progress of the digital revolution sweeping through marketing departments and ask:
· Why are marketing departments still struggling to get to grips with the modern mobile consumer?
· With the pressure on budgets off, are we in danger of slipping back into bad old habits?
· Faced with a barrage of disruptive technological, social, and marketing forces, which are keeping marketers up at night?
The Revolution is Digital.
Dr Emma MacDonald from Cranfield University, Dr William Westlake from CloudEvolved and Tim Adler from Marketing Week
The world of Display advertising presents a vast opportunity for advertisers. But that opportunity comes hand in hand with challenges, some of which are big enough to require expert help in order to overcome them.
Vishnu Balchand, Senior Product Specialist at Quantcast, is an expert within the field of Real Time Bidding (RTB) and has helped many brands unlock the potential of their display campaigns. Gary Revenson, Head of Technology at Maxus, is a pioneering adopter of new methodologies in display advertising.
Together, Gary and Vishnu will discuss a case study which highlights how Quantcast and Maxus used campaign data to understand and measure the performance of campaigns through the use of "Split Funnel Attribution".
Join this live webinar to learn more about:
- The difference between Prospecting and Retargeting
- How to select the right tactics
- How to measure effectiveness across your plan
Today’s consumer has unprecedented access to product and pricing information. Virtual merchandising technology allows retailers to extend the benefits of online shopping into the physical store. Interactive in-store apps blend the best of both worlds, physical and virtual, for an amazing in-store experience.
Beyond converting sales, omnichannel is about creating a consistent experience across all channels. By extending shelf space to a limitless number of products and offering access to online product information and content, virtual merchandising is a new and exciting way for customers to shop and experience your brand.
During this session, we’ll discuss how bringing virtual elements into the physical store gives retailers added control, flexibility and customizability to the customer experience.
Alen Puaca, Creative Director, iQmetrix
Ken Morris, Principal, Boston Retail Partners