Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.
Join us for another session of our Practical Marketing series to learn about increasing your local brand awareness. Every small business needs to define who they are, to tell their unique story, and to attract attention and awareness from the right target audiences. Our small business experts will share thoughts on immediate action items to help you do just that.
Your digital assets rest at the heart of any successful engagement strategy. Understanding how different asset types relate to the action and reaction you are attempting to drive is critical.
Sitecore solution partner Precedent have recently published their latest report - “Driving Actions and Reactions: Engaging your customers in the new digital world” and in this free webinar Precedent reveal their key findings to look at control, influence, tactics and strategies online. Precedent will also discuss how to know your customers and gives tips on how to deliver them value.
Today’s consumer has unprecedented access to product and pricing information. Virtual merchandising technology allows retailers to extend the benefits of online shopping into the physical store. Interactive in-store apps blend the best of both worlds, physical and virtual, for an amazing in-store experience.
Beyond converting sales, omnichannel is about creating a consistent experience across all channels. By extending shelf space to a limitless number of products and offering access to online product information and content, virtual merchandising is a new and exciting way for customers to shop and experience your brand.
During this session, we’ll discuss how bringing virtual elements into the physical store gives retailers added control, flexibility and customizability to the customer experience.
Alen Puaca, Creative Director, iQmetrix
Perry Kramer, Vice President, Boston Retail Partners
Lead score content downloads or views is only one part of the puzzle. Join us as Doug Camplejohn of Fliptop discusses how taking a closer look at your best customers can better inform your lead scoring strategies.
Everyone loves a good story. Join Patricia Travaline of Skyword as she discusses the ability of good storytelling in content to motivate a response from prospects that will drive them further down the sales funnel.
Great leads have consumed a variety of your organizations content. Join Yaron Zakai-Or of SalesPredict as he discusses the priority an organization should place on the people who are consuming and how they are consuming content.
It's an exciting time to be in marketing. Join David Lewis of DemandGen International as he discusses a marketing first approach to overall business strategy and the impact marketing can have on the business.
The world of Display advertising presents a vast opportunity for advertisers. But that opportunity comes hand in hand with challenges, some of which are big enough to require expert help in order to overcome them.
Vishnu Balchand, Senior Product Specialist at Quantcast, is an expert within the field of Real Time Bidding (RTB) and has helped many brands unlock the potential of their display campaigns. Gary Revenson, Head of Technology at Maxus, is a pioneering adopter of new methodologies in display advertising.
Together, Gary and Vishnu will discuss a case study which highlights how Quantcast and Maxus used campaign data to understand and measure the performance of campaigns through the use of "Split Funnel Attribution".
Join this live webinar to learn more about:
- The difference between Prospecting and Retargeting
- How to select the right tactics
- How to measure effectiveness across your plan
Take a holistic approach to building an excellent event experience. Join Sharon Hudson of MarketingProfs as she discusses some of the strategies MarketingProfs uses to build a successful physical event.
Mobile technologies and social media are changing physical events for the better. Join Jennifer Hawkins of DoubleDutch as she discusses how marketers are measuring the success of their physical events in the digital space.
Accurate lead data is the foundation of successful automated marketing programs. Join Jaime Muirhead of RingLead as he discusses how advances in marketing automation APIs are allowing marketers to segment their audiences for the best content experiences.
The Revolution is Digital! But are reactionary forces on the rise in marketing?
In this year’s webinar discussing Marketing Perspectives, the longest running annual survey of UK marketing trends, we look at the progress of the digital revolution sweeping through marketing departments and ask:
· Why are marketing departments still struggling to get to grips with the modern mobile consumer?
· With the pressure on budgets off, are we in danger of slipping back into bad old habits?
· Faced with a barrage of disruptive technological, social, and marketing forces, which are keeping marketers up at night?
The Revolution is Digital.
Dr Emma MacDonald from Cranfield University, Dr William Westlake from CloudEvolved and Tim Adler from Marketing Week
Are you running both SEM and social media ad campaigns? Chances are you're not getting all the symbiotic benefits. Join Sr. Director of Strategy Mason Garrity and Social Account Manager Alicia Antoniolli for a free 60min. webinar on how to coordinate campaigns for full optimization. Mason and Alicia will talk about data, keyword and targeting strategies, and more. Come armed with questions!
Today’s customers are constantly connected and now seek immediate gratification. To this end, brands are seeking to move beyond digital advertising, to the orchestration of digital interactions themselves. Yet to be most effective, these interactions are not based upon behavioral targeting or campaigns, but on engaging customer journeys that mature individually and progress each customer lifecycle. These journeys will span across all channels, on a customer-specific level and will include real-time processes. By individually engaging and crafting real-time digital interactions to serve customers “in the moment,” your business’ opportunity to understand, satisfy, sell and engage can grow exponentially.
Jeff Nicholson, VP of Marketing at Provenir will share emerging best practices and client case studies to illustrate how brands can ride the real-time revolution by harnessing big data for engaging digital interactions. Neil will discuss the new set of real-time core competencies and orchestration capabilities that will be required to rise to this new challenge.
You will learn:
- When and where real-time engagement is required – and when it’s not
- Considerations for making the leap from campaigns to individual customer journeys
-Best practices for the marriage of automation and human interaction to ensure successful customer engagement
In this live webinar, BrightTALK will be joined by Marketo and ClickSoftware to discuss the latest trends in engagement tools and technologies.
Marketo will share their engagement best practices that will generate and nurture your audience through your buying cycle. To bring these points to life, BrightTALK and ClickSoftware will illustrate the best practices by providing case studies and practical examples.
Join this webinar to hear the latest thinking around topics such as marketing automation, lead scoring, big data, content and more. In addition, go away with practical tips and case studies that you can implement at your organisation.
Die Verwendung ausdrucksstarker Bilder ist der beste Weg, die Bindung mit Ihrer Zielgruppe zu stärken und eine bedeutsame und nachhaltige Beziehung zu ihr aufzubauen!
Seien Sie dabei, wenn Getty Images Marketing Director Markus Lutz über die Wirkung spricht, den visuelle Inhalte auf die Kommunikation der heutigen vielfältigen Medienumgebung haben. Erfahren Sie, wie Marken eine tiefe emotionale Bindung mit ihren Konsumenten aufbauen können, indem Sie kulturell relevante und visuell ausdrucksstarke Inhalte wählen.
Die Präsentation stellt die Ursachen für das Aufkommen von Inbound Marketing und Content Marketing vor.
Aus diesen Ursachen wird abgeleitet, dass es sich bei diesen Marketing Ansätzen nicht um kurzlebige Hypes handeln kann, sondern um Methoden-Ansätze, die im modernen Marketing unverzichtbar sind.
Die Präsentation stellt die Schlüsselelemente jeder Inbound/Content Marketing Implementierung vor und erläutert sie.
Abschließend werden Empfehlungen gegeben, zur Optimierung von Content Marketing Programmen.
Maximizing the trade show, conference and exhibition is always a priority for high performing technology marketers. Marketers will have multiple goals covering brand development, awareness, customer engagement and pure lead generation. Join Quoc Dang of BrightTALK and Thomas Stanley of Cloud Expo Europe as they discuss getting the most out of the event.
You will learn how to:
How to make impactful content at a physical event
How to avoid the pitfalls that marketers consistently make
How to engage with the best prospects before, during and after the event
How to enrich nurturing and trigger based campaigns with event content
How to measure the impact of your event on revenues using CRM and Marketing Automation tools.
Research has shown that visual content can increase engagement with content by as much as 94%, so we know that the inclusion of images and video is imperative to the success of your content marketing.
But how do you pick the right image? How do you make sure the visual content driving your marketing strategy is impactful, emotionally engaging and conveying the right message about your brand?
Join Getty Images Senior Art Director, Guy Merrill as he outlines why visual consistency is important to your content marketing. Hear tips on how to make sure your content is culturally relevant and ensure it supports your brand and customer viewpoint, and discover the latest creative trends that will make your brand stand out in the content marketing crowd.
About the presenter:
Guy Merrill – Senior Art Director, Getty Images
Guy Merrill worked in film and television in New York, before joining the Getty Images creative team in London in 2005. As a Senior Art Director he works with photographers across Europe seeking out fresh talent.
His collaborations with photographers have been featured in The Creative Review Photography Annual, Portrait Salon, and Lürzer's Archive and have won awards from PDN, AOP, Graphis and the Taylor Wessing Photographic Portrait Prize at London’s National Gallery. Guy has a degree in Culture and Communication from New York University.