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  • Before every company executive sits down to write a blog, pull together a slideshow, or provide data for an infographic, marketers must come up with an overarching strategy for their content marketing initiative.

    Without this, consumers will see a scattershot approach that doesn't fit with your organization's messaging – and they'll miss out on the opportunity to learn more about your business. Do it well and you'll have forged the foundation for real connections between the faces of your org and your customers, separating yourself from competitors and producing a return on your content marketing investment.

    Given that so many companies today use content marketing, how can you rise over your competitors? How can your content sparkle, capturing consumers' eyes (or ears), versus the virtual noise of paid and unpaid content filling the Internet and mobile devices?

    This VentureBeat webinar stars some of the top experts in content marketing. When it concludes you'll know:

    • How to design a content marketing program that complements your marketing initiatives
    • The way to find your voice – and how to adhere to it across media and platforms
    • Which internal professionals to target for particular platforms (and how to get them to agree to do it)
    • The benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
    • How to determine the ROI of content marketing, plus the tools and metrics to use.

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VB Insight
    * Corey Weiner, COO, Jun Group
    * Chase Hooley, Senior Manager, Content Marketing, MapR Technologies
    * Wendy Schuchart, Moderator, VentureBeat


    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2016.

    Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com

    Sponsored by Searchmetrics, Inc.
  • Clicks and impressions are more expensive than ever. The key to lowering your CPAs in 2016 is to get the most out of every engagement, and that boils down to creative, messaging, and testing. In this free webinar, Optimizely's Taylor Gilbert and 3Q Digital VP of Creative Services Aaron Bart will discuss the elements you should be testing, best practices for creatives that engage your customers, what you should expect your agency to do for you, and more. Sign up today!
  • In 2016, it's time to revamp your mobile app strategy.

    It’s no longer enough to target mobile customers based on bare-bones demographics. Now you need to understand who your customers are by segmenting them based on in-app behaviors. This includes their interests, activities, and even the times of day they’re most likely to interact with your business.

    To kick off new year, we’re laying down the law in The State of Mobile 2016. Alongside top mobile brands, we will analyze key learnings from the past year — the strategies that succeeded and the surprises that didn't. Next, our speakers share their biggest mobile secrets, including predictions and plans for the rest of the year.

    These real-life case studies will help inform your 2016 mobile marketing strategy.

    In this webinar, you'll:

    * Optimize your user onboarding to improve lifelong retention
    * Learn about tools you didn’t know existed for driving deeper personalization
    * Triple mobile push notification opt-ins through new tactics that are proven success factors

    Speakers:
    Fabian Seelbach, GM International, Lumosity
    Tim Annan, Product Manager, Slice
    Momchil Kyurkchiev, Co-founder & CEO, Leanplum

    Wendy Schuchart, Moderator, VentureBeat


    Get the inside scoop on leading mobile marketing automation strategies, with insights on from the biggest brands on driving maximum growth all year long. Register today!

    Sponsored by Leanplum
  • Understand the value of cross-platform advertising with leading insight from Research Now

    New research reveals different roles each device plays in the consumers’ path to purchase, highlighting the importance of cross-device, advertising activity.

    Join this Marketing Week webinar, in association with Research Now, to discover:

    •The value of multi-platform advertising
    •The methodology behind measuring digital effectiveness
    •The role each device plays in cross-device advertising campaigns

    Liam Corcoran (Division Director EMEA, Digital and Mobile, Research Now), will outline how Research Now measures campaign effectiveness uplift amongst those exposed to campaigns across two or more devices. Partnering with PHD, Manning Gottlieb, OMD, Celtra and the Association of Online Publishers, they measured the effectiveness of cross-platform campaigns by a major retailer and car manufacturer – understanding differences between creative, device and publisher.

    Register now and join Liam for this insightful look at how cross device advertising is becoming ever more integral to digital campaigns.
  • Marketing automation platforms (MAPs) help to identify, qualify, convert, and grow customers. It does this by enabling marketers to define rules and processes by which to engage customers at greater scale and with greater relevance, driving a demand generation overall strategy.

    Marketers using marketing automation are substantially increasing key metrics like demand generation, leads, conversions, and revenue. We find in our own research that 80% of MAP users see their leads increase, and 77% see conversions increase.

    Yet only a fraction of businesses are using marketing automation for demand generation today. Why?

    First and foremost, it’s hard to choose: The top challenge in vendor-selection is simply understanding the differences in functionality between them. Not only are there more vendors than ever, but more features. MAPs are made up of many different feature-sets.

    Implementation is also a challenge. Nearly three in four MAP users said they had issues or delays in getting results.

    This webinar is based on data from 243 marketing automation users. The findings cover features, pricing, and services for 24 of the top vendors. We also conducted dozens of interviews and incorporated market share close to 20 million websites.

    In this webinar you will learn how to:
    * Select the right vendor for you, based on business type, size, and industry
    * Understand and avoid delays and challenges
    * Maximize ROI by using tactics that work best


    Speakers:
    Andrew Jones, VB Insight Analyst, VentureBeat
    Gina Kilby, Sr. Digital Marketing Director, Stonyfield
    Steve Neely, CMO, Casino del Sol
    Wendy Schuchart, Moderator, VentureBeat

    This webinar will be based on Andrew Jones' VB Insight report, refreshed in December 2015.

    Check out VB Insight to access Andrew's report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Businesses spend a huge amount of time and money profiling their customers to predict behaviour based on historic information, such as where they live and what they’ve previously purchased. The problem with this approach is that it assumes we fit certain stereotypes. It also only allows you to profile those customers who have provided you with their personal details, excluding the masses who may walk into your shop or visit you online and never leave their details. At Triggar, we believe that the best predictors of behaviour are what we’re doing or how we’re feeling from moment to moment.

    Discover how we use predictive analytics to help us analyse, predict and improve online and offline experience, turning more prospects into customers and more customers into brand advocates.
  • You wouldn't order a grinder in New York any more than you'd request a sub in Boston. Residents of both states might understand your sandwich order, but using the wrong lingo is a surefire way to discourage customers from clicking on your mobile app.

    Cross outside the U.S. borders and the need to use local language, including slang, only increases; get something translated incorrectly and it could be illegible, incorrect, or offensive. If businesses don't work with regional experts or truly know a nation's preferences they come across as arrogant, uninformed, or both. Words, though, paint only half the picture. Equally important: Cultural innuendos, monetization differences, and personalization expectations vary in each nation and region, and marketers should tailor their messages accordingly.

    The VentureBeat Insight webinar, "How to Spell Success Everywhere in the World," discusses the steps marketing pros can take to build an international message that cements their brand while tailoring it to specific regions.

    Marketing professionals will learn how to:

    • Increase sales, loyalty, and engagement through localization and translation

    • Think globally for campaign creation

    • Partner with in-market experts for enhanced effectiveness

    • Prepare your brand for an international reputation

    • Capture, use, and analyze metrics from around the globe

    • Empower customer's experiences through localized storytelling

    Speakers:
    * Stewart Rogers, Director of marketing technology, VentureBeat
    * Pam Webber, CMO, 99 Designs
    * Diego Lomanto, CMO, Talent, Inc
    * Wendy Schuchart, Moderator, VentureBeat


    Join VentureBeat Insight at 10 a.m. Pacific / 1 p.m. Eastern on Wednesday, January 13 for the webinar "How to Spell Success Everywhere in the World." Sign up now from anywhere (with Internet).


    Check out VB Insight to access Stewart's Marketing Technology report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • If you've ever seen a picture of Taylor Swift or Jon Hamm in a magazine, you'll know the outfit they are wearing wearing probably cost in the region of $1-10k. You really, really want to look like Taylor Swift or Jon Hamm, but that's a bit out of your price range. Fortunately, the magazine has your back, and tells you how to buy (almost) the same looks for under $100.

    We thought it was high time someone did that, but with marketing technology.

    In this webinar, we'll tell you which marketing technologies are most popular among the Fortune 500s of this world, and then explain how to "get the look" for considerably less. Sometimes free.

    By attending this webinar, you'll:

    * Find out which marketing technologies have the most 'enterprise-class' users
    * Discover free or cheap alternatives to start using today
    * Learn the limitations of those more cost-effective solutions
    * Get the scoop on the up-and-coming products making waves

    Tune in, and we'll show you how to get Saks Fifth Avenue products for an Old Navy price.

    Speakers:
    * Stewart Rogers, Director of Marketing Research, VentureBeat
    * Sean Moeller, Founder and CEO, Daytrotter
    * Amber Whiteman, Vice President, Metia
    * Andrew Jones, Analyst, VentureBeat
    * Wendy Schuchart, Analyst, VentureBeat

    This webinar will be an early look at Stewart Rogers' VB Insight report in early January 2016.

    Sponsored by SalesFusion

    Check out VB Insight to access Stewart's Marketing Technology report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Delighting app users used to be as easy as a quick, one-off “we miss you come back” push message. But times were simpler back then. Now, delighting your app users means sending contextually relevant, engaging messages based on both behavioral and profile user data.

    While this may sound a bit complex, with the right tools, you can master the tricks of the trade in no time.

    During this webinar you’ll learn:

    – The major differences between push and in-app messages, and the benefits of both
    – Data-driven best practices for reaching your users in the most valuable ways
    – The top 10 lessons for delighting your app users with app marketing

    *Plus: Learn how predictive app marketing is changing the way you communicate with your app users!
  • Every single day, the world's internet users spend well over 150,000 aggregated years reading, watching, clicking, liking, and commenting on digital content on the two global superpowers of digital content's sites: Facebook, and Google's YouTube. And every single day, more and more of the world's $600 billion advertising spend moves from TV and other legacy media to digital.

    Cue WWIII.

    One of the hottest battlegrounds is digital video. Mobile video advertising has jumped 5X in past months, and video offers the clearest path for TV's $172.5 billion in ad spend to go digital. Facebook's been staking a claim here, and media outlets have been proclaiming Google's demise.

    We'll dig into the findings of John Koetsier's latest VB Insight report and investigate actionable strategies for today's video marketer. We're also going to talk to hot video-based marketing leaders about what works for them in their own video content -- and their biggest tips for avoiding pitfalls and costly mistakes.

    In this webinar, you'll:

    *Learn where the youth and millennial markets are watching their video content
    * Focus your marketing strategy on the right platform for your niche
    * Get contextual and in-depth data to make informed decisions about your video platform today... and tomorrow
    * Monetize your content the right way... once and for all.

    Register today for this interactive marketing executive roundtable. You don't want to miss this one!

    Speakers:
    * John Koetsier, Mobile Economist, TUNE
    * Greg Jarboe, president and co-founder, SEO-PR
    * Stephanie Carls, YouTube Digital Lifestyle blogger and Client Success Manager at Rivet
    * Wendy Schuchart, Moderator, VentureBeat

    This webinar is based on John Koetsier's October 2015 report.

    Check out VB Insight to access John's "FB versus GOOG" report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • According to a recent CMO Council study, the ability to achieve a truly personalized, enriched and highly relevant digital experience has been challenged by data availability and aggregation—and more specifically, getting to the right intelligence that can be learned from this wealth of data. “Brand Attraction From Enriched Interaction,” a report completed in partnership with IBM, reveals that only 21 percent of corporate marketers believe they are doing a very good job of captivating and engaging their audiences while only 19 percent feel they are doing a good job of creating campaigns that reach and resonate with their diverse and complex customer bases.

    But just as customers keep evolving their own expectations for experience, service and engagement from the brands they choose to do business with, global trends and technology evolutions also threaten to drive the ability to exceed customer expectations further and further out of marketing’s reach. This digital disruption that is being powered by the customer requires each marketer to look forward to spot key trends that are on the horizon so that organizations can start laying a solid foundation to enable the rapid advancement of the digital agenda.

    Join the CMO Council, in partnership with IBM Digital Experience, as we explore the opportunities, requirements, challenges and strategies needed to stay ahead of the curve and take optimal advantage of the key experience trends and transformations shaking up marketing in the coming year. Among the issues to be discussed in the interactive hour-long webcast:

    •Marketing’s reaction to how key tech trends will impact operations and business
    •Insights into where, how and why these technology trends will change how our customers choose to engage—and who customers will turn to for new experiences
    •Best practices in leveraging and integrating these technology trends, from APIs to capitalizing on the Internet of things
  • Business intelligence becomes marketing intelligence: How data visualization and super-dashboards are helping companies finally understand marketing impact

    Doing marketing in an omnichannel world means the data coming in is uniquely messy. It’s in different formats, with systems naming things differently measuring differently, and reporting differently. It’s a hugely manual effort to reconcile all your data and is at best, daunting, and at worst, a complete disaster.

    In this webinar, you'll:

    *Discover the top platforms marketers are using to measure marketing impact from multiple sources

    *Learn best practices for managing your marketing data and making sense of the chaos

    *Get the secrets of marketing intelligence from today's experts in top companies.

    Speakers:
    Jon Cifuentes, research analyst, VentureBeat
    Michael Healey, CEO, Yeoman Technologies
    Susan Fant, University of Alabama, Professor Masters of Marketing Specialization
    Wendy Schuchart, Moderator, VentureBeat


    This discussion will reveal research from Jon Cifuentes' latest VB Insight report, to be released in November 2015.
  • In the mobile-first era, you can reach customers anytime, anywhere. But don’t think that means a spray and pray approach across channels will work. 86% of consumers say personalization plays a role in their purchase decision and 48% say they purchase more when marketers use their interests to personalize across channels.

    Brands who are defaulting to siloed, batch-and-blast email and push marketing strategies are failing to meet these expectations, leading to lower performance, opt-outs and uninstalls.

    Successful brands overcome these challenges by orchestrating a united email and push strategy rooted in deep customer understanding. Once you understand your customer, then -- and only then -- can companies execute a communication strategy that drives customer delight and business value.

    In this webinar, you’ll learn:

    The role of email and push messaging in a cross-channel communication strategy
    The changes in customer behavior that demand a new communication approach
    How to marry your diverse messaging channels to drive great brand experiences
    The results of adopting an integrated approach to customer communications

    Register today for the December 10th webinar, “Not Just A Hook Up: Marrying Your Push & Email Strategies.” Even if you can’t attend live, registering ensures you’ll have on-demand access to the webinar.
  • There is incredible pressure on marketing to show ROI. At the same time, there are some amazing new technologies and initiatives we are being asked to tackle. How do today’s marketing leaders navigate this and obtain budget for these new projects? Join Trisha Winter, CMO of Amplifinity and a panel of executives to discuss how to get executive buy-in for new marketing projects.

    Panel:
    • Trisha Winter, CMO at Amplifinity (moderator)
    • Jeff Day, CEO at Bluewater Technologies
    • Mitzi Hunter, VP of Marketing at Compuware
    • Ginger Stegmire, VP Global Marketing at Llamasoft
  • Natascha Thomson, CEO, MarketingXLerator, co-author of 42 Rules for B2B Social Media Marketing: Natascha has over 15 years experience in enterprise marketing, and holds two Master’s degrees. She is an Adjunct Instructor for Advanced Social Media at UCSC Extension Silicon Valley.

    Chris Raulf, Founder, Boulder SEO Marketing: Chris' international background makes him one of the few professionals in the industry who truly live and breath international and multilingual search engine optimization on a daily basis.

    Steven Zielke, Founder & CEO of Blappsta: Steven co-hosts "ROCK the BLOG“, one of the largest blogger conferences worldwide, which takes place in Germany.

    Michael Brito, Group Director, WCG: A frequent guest lecturer at various universities including Cal Berkeley, Stanford University, Syracuse University and more.

    Search Engine Optimization (SEO) is a must in the digital age, how else can your company and products be discovered by new clients?
    But increased search traffic by itself is not an end goal. It needs to convert into bigger sales and less spending, exactly what you as the CMO are tasked to achieve.

    • Many companies spend a large part of their budgets on PPC. Learn why organic SEO can be a better investment than PPC and how to make it happen.
    • Are you ready for the mobile and App revolution? SEO is no longer limited to website optimization, so how can your organization stay competitive in the inbound marketing race?
    • Why Social Media isn't SEO.
    • International SEO - how can you manage this global challenge?

    This webinar will explain what the modern CMO needs to know about SEO to stay competitive and where SEO fits in the organization.

    Key Take-Aways Include:
    • How to make the most out of SEO for your organization.
    • How to increase sales and decrease cost with SEO.
    • Do you need to have an App?
    • Organic SEO vs. PPC - how should you allocate your budget?
    • Why you can’t forget about customer support when it comes to SEO.
  • In this Marketing Week webinar join Rob Begg, VP Product Marketing for Social Products at Salesforce, and leading brands to learn what strategies and trends are shaping social marketing for the coming year. Topics that will be explored include:

    •The visual web and how marketers are integrating Pinterest and Instagram into their strategies.
    •How the lines between paid, earned and owned are blurring in social marketing.
    •What types of content are on marketer's calendars in 2016.
    •How top brands are measuring the impact of social marketing on their business
  • There’s no shortage of predictions and advice for 2016, here are 5 items that consistently surface as THE key issues for digital marketers in 2016
  • René, author of the Smart Insights Brilliant B2B Digital Marketing guide, will give examples showing how to choose the best types of content that will be most effective across the experience you create from web to marketing automation and social media.
  • With a backdrop of political turbulence and economic constraints, never has digital been so important for charities to highlight causes and find solutions. This webinar will highlight trends affecting the sector and showcase examples of best practice from the UK and internationally.
  • Understand the importance of regularly auditing your AdWords account to ensure it adheres to best practice principles to drive improved growth, performance and efficiency. Plus, we will dig into the trends and considerations for your 2016 paid search strategy.
  • In the face of digital transformation, marketing leaders must not blindly follow the hype and chase after new technologies. This webinar takes you back to the basics by providing practical tips and design examples (B2B and B2C) of how to identify your biggest marketing problems, map out a digital roadmap aligned with the customer journey, and deliver a consistent desktop and mobile experiences to win.
  • Our new benchmarking research takes a look at how the UK marketing community is using email and provides key insights into the challenges and barriers that marketers face. Just 1% are using email to its full potential, leaving the other 99% missing out on significant returns…
  • What are the new techniques you should be thinking about implementing in 2016? Dave will cover examples of innovation in best practices across all the core digital marketing techniques including Content Marketing, Marketing Automation, AdWords, SEO, Social media, Email marketing and website design.
  • Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Listen in as we discuss the two most powerful ways you can keep users engaged with your app: push and in-app messaging.

    During this webinar, designed for mobile marketers, you'll learn:

    • What mobile engagement is and how to improve this critical app metric
    • How push and in-app messaging differ, and when to use each
    • The best practices of push and in-app messaging campaigns to set you up for success
    • What great app marketing campaigns look like with industry specific examples

    Plus: Get the inside scoop on what's next in this space to help you stay ahead of the curve!
  • Organic installs are hugely important for mobile app marketers. For the average app, they comprise 70-80% of all your installs, and they can be among your most valuable installs in terms of life-time value, user engagement, and customer life-cycle. While they’re seldom “free” -- everything you do to incentivize, encourage, and promote organic installs has a cost -- they can be significantly cheaper than paid install campaigns.

    App publishers can realistically expect a 20% lift in organic downloads via app store optimization, and can in some cases double or even triple their organic downloads.

    In this webinar, you'll:

    * Learn how to position your app on the top of app store lists
    * Help your customers find your hot mobile properties
    * Gain new methods for generating demand for your mobile content.

    Speakers:
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Amanda Bradford, CEO, The League
    Japheth Dillman, CCO, Yetizen
    Aaron Kardell, CEO, Homespotter
    Wendy Schuchart, Moderator, VentureBeat


    Check out VB Insight to access VB Insight's App Store Optimization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

    This editorial Insight webinar is sponsored by NativeX. The sponsor has no input on the report findings or panel discussion.

    Sponsored by NativeX who specialize in helping developers meet their ASO (chart and keyword ranking) goals
  • Once the domain of early adopters, more organizations are buying into mobile apps and seeking ways to monetize their investments. More players adds up to more expensive ads, and mobile ad revenue is expected to have a 26.5% CAGR by 2020, according to BI Intelligence's "US Digital Media Ad Spend Report." In addition, mobile ad search is predicted to increase 25.2%, while traditional ad spend basically stays flat.
    Programmatic transactions – where marketers purchase ads via computerized algorithms – also grew fast, making up most U.S. digital ad spending this year, BI Intelligence says.
    As a marketing pro who's increasingly pay more for a tool your competitors are probably using to reach prospects and customers, it's really critical you've got the best, most accurate mobile ad strategy and that your investment is working optimally. That's why we've gathered some top experts for this webinar, during which they'll share insight into how you can:

    * Determine the ROI of your mobile app investments
    * Partner with software developers to create innovative, multi-platform apps
    * Leverage programmatic transactions with analytics
    * Incorporate insight from social media, public data, and in-house information to create more complete customer profiles
    *Expand into mobile ad search.

    Speakers:
    * John Koetsier, Mobile Economist, Tune
    * Scott Monty, Principal and Author, former head of global social media, Ford Motor Corporation
    * Andrew Paradise, CEO, Skillz
    * Wendy Schuchart, Moderator, VentureBeat


    Mobile app advertising is no longer a trade secret. Knowing what to do and knowing how to do it well (and cost-effectively) can be worlds apart. Join us at 1 p.m. Eastern/10 a.m. Pacific, to claim your edge.


    Check out VB Insight to access the Mobile Ad Network report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Facebook Partner Manager Catherine Doyle and 3Q Sr. Director of Social Brad O'Brien team up to give our clients an exclusive in-depth look at Facebook's recent direct-response releases. Catherine and Brad will dive into best practices on:

    - the new Facebook pixel
    - Canvas
    - Dynamic Product Ads
    - Lead Gen Ads
    - Slideshow
    - Carousel
    - Conversion Lift Studies

    In addition, we'll cover seasonality and how it affects CPC and CPM, which should help with planning around upcoming holidays (Valentine's Day!).

    We'll make sure to leave room for Q&A at the end, so save your spot today and join us on the 25th!
  • This year is going to be THE year of Instagram marketing. In the last quarter of 2015, Instagram rolled out paid programs for select partners and ad-tech companies.

    In this Marketing Week webinar in association with AdRoll; Alan Fitzgerald, Solutions Specialist EMEA AdRoll, and Erica Moss, Community Manager Bitly, break down just how businesses can make the most of Instagram from organic, paid, and partner campaigns.

    • Why Instagram might just be the best channel for social media marketing
    • Prime examples of how to build effective Instagram content
    • How to build great partner marketing campaigns
    • How paid ads on Instagram work & what companies can do to make them the most effective
  • In this webinar Kim Ludlow, UK MD of my Supermarket will discuss:

    - Managing personalisation to make broad sites more relevant to customers
    - Focussing on the customer profile instead of the customer journey
    - Joining data across all marketing channels to create a seamless - and relevant - experience
    - Serving the right messages at the right time to influence to purchase
  • In this webinar, we will discuss the power of Google Shopping and the huge opportunities that exist when data and expertise from both PPC and SEO are combined. In particular, we’ll focus on:

    • The size of the opportunity
    • Shopping campaign considerations, tactics & product insight
    • The importance of product page SEO health