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Healthcare Marketing

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  • Healthcare Marketing in the Digital Age: New Research Healthcare Marketing in the Digital Age: New Research Stefan Tornquist, VP Research at Econsultancy Recorded: Dec 10 2015 36 mins
    In this fast-paced session, Econsultancy's VP of Research for the Americas, Stefan Tornquist, will share findings from a recent study conducted in partnership with Ogilvy CommonHealth. The research look at how healthcare companies are adapting to a more digital consumer and business environment. Topics include how marketing is organized, the state of digital capabilities in HC, use of data and how to foster innovation.
  • Digital healthcare: be connected or be irrelevant Digital healthcare: be connected or be irrelevant Tim Ringrose, CEO M3 EU; Paul Mannu, Behavioural Insights Specialist, Cello Health Insight & Paul Tunnah, CEO, Pharmaphorum Recorded: Dec 10 2015 60 mins
    So, we are finally at a point where with some certainty we can confirm we are in a digital world (this may have been true for some years in most industries – but is certainly truer in healthcare than ever before)… which means in terms of innovation within sales, within marketing, even within communicating effectively – digital is at the heart of making things work better.

    What does this mean for pharma, is our industry keeping pace, ahead of the curve or playing catch-up – what does this mean in terms of how pharma interacts with its customers, particularly doctors – who are ever more connected digitally with their customers – patients…. What do they need?

    This webinar brings together three leading industry experts – who will discuss, present practical insight and debate on the following topics:

    1. Innovate or fail - the reality of engagement in a digital world
    2. How is the doctor patient relationship changing in the evolving digital healthcare environment?
    3. Why physicians need pharma to be more innovative in its communications.
    4. The three tenets of digital: differentiation, intervention and communication
  • Mastering mHealth Apps & Wearables to Improve Health Outcomes Mastering mHealth Apps & Wearables to Improve Health Outcomes John Mack (aka PharmaGuy), Author, Pundit, Blogger, Editor of Pharma Marketing News Recorded: Dec 9 2015 39 mins
    The pharmaceutical industry has made great strides in adopting new technology tools such as social media and mobile apps to communicate with healthcare professionals, consumers, patients, policymakers, and payers. The next frontier is to master these tools in order to improve health outcomes.

    Topics and discussion points include:
    - Social Media and Mobile Regulatory Hurdles Faced by Pharma
    - Lessons Learned from Awesome Social Media and Mobile #FAILs
    - Bringing the Patient Into the Process and Focusing on Outcomes
    - mHealth App Guiding Principles
    - Health Startups & Pharma: A Viable Model Moving Forward Quickly
    - Book: “Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes”
  • Engaging Your Webinar Audiences: Secrets of an Email Marketer Engaging Your Webinar Audiences: Secrets of an Email Marketer Savina Velkova, Sr. Audience Engineer, BrightTALK Recorded: Nov 14 2013 43 mins
    Are you using email to extend the engagement of your live audiences, capture on-demand viewings and keep your subscribers actively interacting with your content over time? Join this presentation to learn how you can craft an email journey that will generate webinar leads, nurture prospects and build customer trust and loyalty for your business.

    This webinar will explore real-life examples and tested optimization tips for webinar emails, including:
    - On-boarding and activation emails
    - Behavioral and transactional emails
    - Marketing emails and invites
    - Engagement and re-engagement emails
  • Blurred Lines: Where does marketing end and sales begin? Blurred Lines: Where does marketing end and sales begin? Atri Chatterjee, Chief Marketing Officer, Act-On Software Recorded: Sep 26 2013 49 mins
    We’ve come a long way from the Wild Wild West of sales and marketing efforts, where we were shooting blind and straight from the hip. It used to be that customer intelligence and behavior insights were slim pickings. Sales and marketing teams worked largely independently of each other – marketing established the brand messaging, while sales focused on prospecting and closing deals.

    The Wild Wild West has now become the Online Globe – disruptive technology advancements have revolutionized the way buyers make purchasing decisions and have drastically shifted how companies engage with buyers. A disjointed approach to sales and marketing doesn't cut it anymore.

    Discover how you can integrate your marketing and sales systems for better engagement with your buyers and improve lead conversion. Act-On’s Chief Marketing Officer, Atri Chatterjee, will discuss how you can leverage customer intelligence and insights to build a consistent and compelling marketing program that closely ties into your sales objectives to not only turn more prospects into customers, but also help you better engage with customers to increase their loyalty and commitment to your products or services.
  • The Power of Marketing & Innovation – Your Unfair Business Advantage The Power of Marketing & Innovation – Your Unfair Business Advantage Tony Robbins Recorded: Sep 26 2013 45 mins
    The world has changed—we are living in the most challenging financial times in history. In order to achieve sustainable business growth you need to know your customers better than anyone else and meet their needs at the deepest level by constantly adding value. Does your business have the unfair competitive advantage it takes to not just survive but thrive?

    Watch this session as Tony Robbins explores how to add more value to your customers through constant and never ending innovation and marketing.

    *About Tony Robbins*
    For over 35 years, Anthony Robbins has helped people to breakthrough and take their lives to another level — in their businesses, personal finance, families, careers and health. More than 50 million people in 100 nations have used his powerful strategies of leadership psychology, negotiation, business turnarounds and peak performance to create an extraordinary quality of life.

    The creator of the #1 personal and professional development system of all time, Robbins has been honored by Accenture as one of the “Top 50 Business Intellectuals in the World,” and by American Express and Harvard Business School as one of the top business leaders in the world.

    Marc Benioff, CEO of Salesforce.com, recently stated, “Tony Robbins and his strategies and tools, have been at the core of our culture from the beginning. He has been one of the critical keys to Salesforce.com's leadership in cloud computing and its growth into a 3 billion dollar company.”
  • Multichannel Marketing in an Era of Hyper-Accommodation Multichannel Marketing in an Era of Hyper-Accommodation John Hambrick, Senior Partner, Brand.Powered Recorded: Aug 15 2013 40 mins
    Customers have become increasingly empowered and discerning through technology. They no longer let brand owners, retailers, or mass media dictate their agenda. So accommodating customers today is more challenging for marketers than ever before.

    This webinar focuses on the strategic dimensions and success factors for engaging customers across discreet yet interconnected marketing channels. The emphasis includes: (1) perspectives on effective multichannel strategy, (2) frameworks for building omni-channel architecture, and (3) tools for equipping organizations to deliver brand designed experiences across channels . . . seamlessly.

    The takeaway will be a better understanding of how to develop & deploy multichannel strategies in a fiscally responsible way that fits your business model, brand positioning, and organizational culture.
  • 2 Minutes on BrightTALK: Holding Marketing Accountable 2 Minutes on BrightTALK: Holding Marketing Accountable Christine Crandell, President of New Business Strategies Recorded: May 14 2013 2 mins
    Are you guilty of content dumping? Join Christine Crandell, President of New Business Strategies as she discusses the real numbers your marketing team should be accountable for.
  • Drive Business Through Your Channel:Helping Partners Marketing to End-Customers Drive Business Through Your Channel:Helping Partners Marketing to End-Customers Alexandra Krasne, Contributing Strategic Consultant, Channel Maven Consulting Recorded: May 2 2013 39 mins
    You've recruited them, trained them, and helped them execute several sales but your channel partners still struggle when it comes to truly marketing your solutions. Whether lack of resources, know-how or bandwidth your partners need more marketing resources and assistance. In this 1-hour webinar with channel marketing maven Alexandra Krasne learn how to provide them with just that and walk away with:
    - An in-depth overview of the types of marketing designations your partners fit into
    - Programs you can implement today to make your partners better marketers
    - Resources and strategies to truly drive business through your channel

    About Alexandra:
    Alex’s background as a journalist fuels her passion and creativity as a storyteller. It’s the secret weapon behind the successful content marketing campaigns, winning demand generation programs, and engaging social media efforts she has lead for startups, nonprofits, and Fortune 500 companies. Truly compelling stories transcend any medium and move audiences to buy, engage, and connect. Alex has successfully translated compelling stories to video, blogs, tweets, website copy – and helps Channel Maven clients do the same.
    With more than a decade of experience as a technology journalist, Alex’s writing has appeared all over the web and in print, including: PC World, Wired, CNN, CIO, The Houston Chronicle, TechSoup, Silicon Angle, ComputerWorld, Micro Publishing News, ARN, and Linux Today.
  • The Business of Social Business The Business of Social Business Christopher Moore & Hans Petter Dalen from IBM Recorded: Apr 25 2013 44 mins
    Social business represents a new transformational opportunity for organizations. After initial forays into external social media, many companies are now discovering the value of applying social approaches, internally as well as externally. Social business can create valued customer experiences, increase workforce productivity and effectiveness and accelerate innovation. But many companies still wrestle with the organisational and cultural challenges posed by these new ways of work.

    Join this webinar to hear the proven results from easily integrating social into your everyday tools to improve your business.

    About the speaker:
    Chris Moore is a Social Business Specialist for IBM Collaboration Solutions. He has 7 years experience and knowledge of Collaboration and Exceptional Web Experience technologies; including IBM Notes, Domino, Sametime, Connections, Docs and Web Experience Suites.

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