Tapping Into The Benefits Of Next Generation Store AnalyticsRussell Evans, VP of Marketing, ShopperTrakFierce competition in today’s retail marketplace is motivating retailers to upgrade their store analytics capabilities. During this webinar, Russell Evans from ShopperTrak will reveal how next-generation store analytics can help retailers get to know their customers on a more personal level in order to deliver a superior in-store experience. With new types of analytics solutions at their fingertips, retailers can uncover more innovative ways to reach shoppers, resulting in increased transaction size and improved long-term loyalty. Also, by tapping into the latest analytics solutions, retailers will be able to more quickly respond to changing shopper behavior.Read more >
The term “omnichannel” conjures up thoughts of a consistent and excellent brand experience enjoyed by shoppers across all channels. But the brand experience is just the marionette of the performance. The puppeteer pulling the strings is proper supply chain execution.
The brand experience is only as good as the inner workings that make it happen. Those components include business intelligence tools such as Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM). This webinar will guide retailers through the proper performance of today’s best-in-class ERP and CRM solutions that help deliver the command performance shoppers are demanding.
A brand can travel with a shopper wherever she roams, from the couch to the car and into the mall. But it is the store that remains the most important part of her shopping journey. Today’s smart retailers are embracing that journey by re-imaging their stores as a physical expression of their brand and the center of the omnichannel shopping journey by providing solutions and services that delight shoppers from the minute they enter the store through checkout and beyond.
This optimum experience can be facilitated through key strategies and solutions, around assisted selling in the store, omnichannel fulfillment and social monitoring following the transaction, encouraging the customer to visit the store more and more.
The experience may look something like this: Karen sees a special online and sets up an appointment to go to the store. At the store she is greeted by her personal shopper, who shows Karen the blouse she has chosen, but also presents accessories and shoes. Karen is delighted with the personalized service and easy shopping experience. The purchase, including upsell, is completed on the spot with mobile point of sales capabilities. But that’s not the end of the story. After the sale, Karen receives special offers from the store, for herself and friends. They all return for more shopping…and live happily ever after.
The store continues to be the front line for retail purchases. And store associates are the direct link to winning a sale. But today, retailers must be innovative and savvy in order to meet the demands of technology-enabled consumers. That means arming store associates with the tools to deliver the information and services that will drive increased revenue, including upsells and cross-sells.
So what are the best ways to enable store associates to deliver a superior customer experience? This webinar will outline 5 ways retailers can win the battle for brand loyalty and long-term success.
1.Anticipate customers’ questions before they ask.
2.Be ready to offer suggestions for upsells and cross-sells.
3.Create an interactive experience throughout the store.
4.Deliver personalized offers and promotions.
5.Execute a seamless checkout experience.
During this webinar, Ernan Roman will share recent insights from more than 10,000 hours of Voice of Customer (VoC) Relationship Research conducted by his firm, Ernan Roman Direct Marketing.
Based on the findings, Roman will share 5 key VoC research findings that will help retailers significantly improve customer engagement and personalization of offers and experiences. And critically, how personalization can be driven by individual preferences.
Roman’s part of the session will conclude with an 12 Point Checklist for transforming your customer experience.
Rick Ludolph from Productive Solutions will follow with a look at the enabling technologies to help retailers achieve their customer engagement goals in an omnichannel marketplace.
Retail “winners” see mobile as a vehicle to understand consumers’ path to purchase, according to Retail Systems Research (RSR). Mobile apps, in particular, are serving as the telescope into consumer behavior.
This webinar, featuring Brian Kilcourse from RSR, will highlight the latest mobile innovations and the ways successful retailers are implementing innovative and unique mobile strategies.
Key topics to be discussed during this webinar include:
•Mobile browsing and buying trends and behaviors;
•The influence of mobile throughout the entire path to purchase;
•How retailers currently are investing in mobile (apps, mobile web, versus enterprise mobility/mPOS);
•Integrating mobile into the in-store experience;
•Mobile success stories; and
•Future mobile plans and investments.
Today’s consumers have more choices and more control than ever before. They will not tolerate less-than-stellar customer service, because they can reach into their pockets and check product reviews, prices and even purchase nearly any product in real time from an online retailer.
So what can retailers do to up their game when it comes to customer experience? By equipping store associates with mobile devices used to build relationships, not simply process transactions, retailers can have a significant impact on transaction size, conversions and even overall traffic, leading to incremental increases in sales.
In this upcoming webinar, Scott Pearson from Retaligent and Danya Rielly from Raymark will discuss the ways retailers can use mobile technology to improve store operations, associate productivity and to empower every store associate to provide outstanding levels of customer service. Topics will include: clienteling, mobile POS and a focus on the ROI and competitive advantage that specialty retailers can attain by employing mobile clienteling.
A recent survey of more than 200 retail executives highlighted significant opportunities for retailers to increase ROI through smarter workforce management (WFM).
Almost three quarters (74%) of survey respondents said they do not have highly efficient WFM operations processes in place. Retailers need to focus on scheduling, payroll, labor standards and more in order to improve their ability to deliver better customer service.
During this upcoming webinar, Anthony Fuller from Century 21 Department Stores, Larry Leibach from Workforce Insight and Virginia Balcom from Lighthaus will share success stores and shed light on the strategic areas retailers must focus on in order to solidify a successful customer experience.
Are localized assortments the key to better merchandising strategies? Which new technologies hold promise for go-forward merchandising plans?
These and other questions are asked and answered in the 2013 Merchandising Benchmark study from Retail Systems Research (RSR). In this webinar, Paula Rosenblum, Managing Partner with RSR, and Iain Watson, EVP with Predictix, will reveal key findings and share insights on the best merchandising strategies that will help retailers appeal to today’s tech-savvy shoppers.
To reserve a spot for this exclusive look into retailers’ updated merchandising plans, fill out the form below.
Today’s connected, device-enabled consumers don’t think in terms of channels, they simply shop – in stores, online, on their mobile phones. Retailers on the other hand are organized and optimized for channel-efficiency. And although eCommerce sales increased 72% from 2008-2013, compared with 8.5% growth for retail stores, stores continue to be the centerpiece of brick and mortar retailers’ business and the primary driver of revenue.
In this webcast, Guarav Pant, Research Director for Edgell Knowledge Networks, will present recent, original research that explores the apparent disconnect between these consumer and retailer trends, and how retailers can close the gap to ensure their physical stores remain aligned with their shoppers’ changing expectations and needs. Topics covered will include the transforming the store as a differentiator, elevating the customer and brand experience, the adoption of digital initiatives in store, frameworks for assessing progress, and key recommendations.
Radio Frequency Identification (RFID) is no longer a topic that gets pushed aside in favor of other, more pressing strategies. RFID is now a vital part of the inventory management process for a growing number of retailers – across industry segments. A successful RFID implementation also can help to achieve omnichannel inventory fulfillment across the value chain, which will lead to a profitable holiday season.
Larger department store retailers, as well as smaller specialty merchants, are reporting impressive results from RFID implementations. While larger retailers may forge ahead with full-fledged strategies, smaller companies may choose to implement RFID in smaller, more digestible modules that deliver quicker ROIs.
During this webinar, Marshall Kay, Founder of RFID Sherpas, will share success stories from retailers that have made significant progress with RFID implementations. During the presentation, Kay and Randy Dunn from Tyco will discuss specific strategies to help retailers as they plan and implement RFID strategies. Key topics will include:
• How To Get Started With RFID
• Big Steps Or Small? The challenges and advantages of large vs. piece-meal RFID implementations
• What’s Next For RFID In Retail?