There is no such thing as a quick-fix, get-rich programme… but this list of 10 things you should do in the next 10 days will significantly improve your business performance.
Businesses that have followed the 10/10 ology significantly increase their sales and profitability.
Most businesses need to look closely about whether they’ve got the “right things right” but in the meantime this quick ‘n’ dirty action planning session will invigorate you and your team to take action.
Robert’s quick-fire presentation is a concentrated version of his highly successful one-day and two-day events.
He starts, ”spend one hour with your business partner…, take a blank sheet of paper… and make these tough decisions… then implement them, now”.
MD of The Directors’ Centre, the consultancy for growing businesses, Robert is mentor and coach to a number of the UK’s leading entrepreneurs.
Editorial VB Insight webinar sponsored by Boomtrain
Do you create the most relevant messages and experience possible for your customers? How's your accuracy?
Or do they see generalized messages and offers that may be completely different depending on whether they engage with your company via ads, email, website, or your mobile app?
Consumers are tuning out noise — unsubscribing from email, turning off notifications, blocking ads — and are increasingly expecting and engaging with personalized content. What's more, they're incredibly intolerant of mistakes and errors -- a recent study found that upon finding an error in personalized messaging, 16% would consider a competitor's business and 13% would immediately abandon the transaction all together. Yikes.
In short, personalization is critical to the success of modern marketers, yet few are doing a good job today -- and are hemorrhaging customers without even realizing it.
We'll help you not only understand who customers are, and how to personalize their experiences. By attending this webinar you'll:
•Learn how to collect the right customer identity data
•Benchmark according to what your peers are doing today
•Objectives most commonly associated with personalization
•Best practices for engaging customers across channels
•Where in the funnel personalization can help most
Andrew Jones, analyst, VB Insight, VentureBeat
Cate Twohill, Senior director and managing partner of CRM services, WGBH, Boston
Brian Witlin, COO, Yummly
Wendy Schuchart, moderator, VentureBeat
Check out VB Insight to access Andrew's Personalization research, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
What will marketers be tackling next year? Salesforce shows you why and how marketers can tackle the world of IoT and managing the customer journey across channels, at scale and integrated with sales and service experiences.
Join a lively debate with Jeremy Waite, Head of Digital Strategy, Salesforce and Tom Smith, Product Marketing, Salesforce and see demos with examples showing Mattel and others' real life digital customer journeys and how you can manage yours with Salesforce marketing cloud.
Menschen lieben Geschichten – seit jeher. Geschichten bringen uns etwas bei, sie unterhalten und trösten uns und sie bringen uns einander näher.
Schon immer gehörten Archetypen zu den zentralen Elementen des Storytellings. Diese klassischen Charaktere haben ihre bedeutende Position bis heute beibehalten. Sie dienen als Quelle der Inspiration, wenn es um die Kreation fesselnder Kampagnen geht.
Erfahren Sie von Jacqueline Bourke, Global Visual Insight Manager bei Getty Images, wie Marken in einer von Bildschirmen dominierten Welt mithilfe der Macht des visuellen Storytellings eine intensive und enge Beziehung zu ihren Kunden aufbauen können.
Consumer behavior is evolving. As a consequence, so must marketing. The heart of marketing is about making a connection with people, engaging with them, and creating mutually beneficial value. Traditional and even digital media have been used to broadcast messages to mass audiences, but today’s consumer expects to be treated as an individual. While brands are investing heavily in paid and social media, they risk building communities on platforms they don’t control. Successful brands are using owned communication channels -- push, email and in-app messaging -- as a bridge between paid marketing and high value, long term customers.
In this session, Michael Becker, Managing Partner at mCordis, and Doug Roberge, Strategic Services Consultant at Kahuna, will explain how paid and owned communications can be used in tandem to connect, communicate, and generate commerce from consumers on an individual basis by first learning to understand and engage them, then automating and optimizing the process to scale.
In this webinar, you’ll:
* Balance the advertising (paid) and direct (owned) marketing in your overall marketing mix
* Enhance your paid and owned media and connect with individuals
* Learn how communication automation reduces engagement friction and opens the door for a rich dialog
* Anticipate the consumer demand for individualized messages and how that impacts engagement and commerce
Register today! If you can't attend live, registering ensures you'll receive on-demand access, so secure your seat today!
Michael Becker, Managing Partner and Co-Founder, mCordis
Doug Roberge, Strategic Services Consultant, Kahuna
Mark Sullivan, Writer, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
There's no point in acquiring users if you're not going to engage them.
By the end of this year, brands and publishers will have spent $70 billion on mobile ads. The inevitable result? The cost of mobile user acquisition is skyrocketing, hitting the high $3 and $4 range this year on average, but jumping to easily $15 to $20 for apps in hot, lucrative spaces.
That’s why we’re saying user engagement is the new user acquisition.
Almost 70% of users you acquire do NOT become long-term loyal users, players, or customers. Bringing that number down could halve or massively reduce your average cost of acquisition per user.
How do you do that?
What do you do?
What do you NOT do?
What results are possible when you engage better?
There might be no one on the planet who has studied this space as much as VentureBeat's former VP of Research, John Koetsier. He's going to sit down with some chief marketing officers who are leading in the mobile engagement -- and we're also going to talk to the chief marketing officer from Playboy Media, a venerable publishing titan that has been around longer than than many marketers have been alive.
In this webinar, you'll
* Hear the mobile strategies that top tier B2C companies are using to engage consumers.
* Discover the mistakes some marketers make in measuring mobile engagement.
* Achieve the sweet balance between mobile customer engagement and user acquisition.
* Get top notch industry survey results from VB Insight's latest mobile report.
John Koetsier, Mobile Economist, TUNE
Robin Zucker, SVP Marketing, Digital Research, Playboy Media
Jason Allen, VP, Multichannel, GameStop
Join Marketing Week and IBM for this bespoke webinar outlining the steps you need to reach true digital marketing optimisation.
This enlightening webinar with Jo Roberts (Head of Content Marketing - Marketing Week) and Jeremy Bassinder (Executive Partner – FMCG - IBM) highlights the quick wins and long term strategies that form the blueprints you need to maximise your digital strategy.
In this hour long session Jo and Jeremey will discuss:
•Creating a digital blueprint
•Test, test and test again
Companies from Sony, to Sephora use communities to stay-in-touch with their customers, keep pulse of the customer experience, innovate, co-create and, above all, improve marketing decision-making. Community members participate in on-site discussions, chat with one-and-other and businesses win by mining valuable consumer feedback, and engaging with customers in a meaningful and ongoing way.
When surveyed, 56% of marketers report using, and 26% report considering branded community approaches for accessing consumer insight in 2015. Virtually all branded community users report that they receive unprecedented ROI from the communities they use and can’t imagine not having a community on-demand insight.
Toluna is a leading provider of communities, and we power more than 200 communities for brands that you know and love. We’ll provide you with a sense of how these brands have saved money on their research costs, while obtaining more customer feedback from key target audiences.
In this Marketing Week webinar, in association with Toluna, you’ll learn how:
• Companies have made an ROI case for building a community of their own, and results achieved.
• Communities can be implemented – the way that they can tie in with all aspects of marketing, including social efforts.
• Case study presentations, brands that have put branded communities to work for them, and how they’re winning by obtaining a significant competitive advantage.
Whether your company is a huge B2B technology SaaS vendor or a small B2C retail company – or anywhere in between – maximizing the relevance of your website is critical to your success.
Upwards of 97% of your web audience is anonymous. Can you afford to wait to begin personalizing until they share an email address?
Web personalization affects bounce-rates, time-on-site, page views, conversions, and other critical success metrics. In fact, we found that 87% have seen a lift of at least 5% in their most important metrics, excluding those who say it’s too early to tell. Two in five (39%) have seen increases of at least 20% in their most important metrics.
But your company is unique. What are your priorities? How do you address them? Which vendors are relevant – to your business type, company size, audience, and budget?
In this webinar, you'll:
* Learn key fail points in website personalization that are common mistakes for surprisingly large companies
* Discover the best way to personalize website content -- it's not what you'd think.
* Hear the best tips from industry insiders on strategic website personalization
Facebook ads are a powerful channel for building and converting large audiences in Q4. In our free 1hr. webinar featuring experts from 3Q Digital and Foxwell Digital, we'll examine general holiday best practices, how to build a high-quality audience before the holiday crush, and how to convert the audience you've just built. We'll include basic and advanced tips covering:
- ad types
- targeting and segmentation
The online adtech ecosystem is in the middle of a fundamental shift in the way it conducts user targeting. With the amount of user intelligence and precision location technology capabilities available today, combined with an audience that is increasingly more receptive to relevant messaging, advertisers need to have a plan. What’s the most plausible way to successfully transition from the “okay” strategy of today to the advanced targeting of tomorrow?
Join us as we take a deeper dive into understanding the complete view of location and how you can use context to take your audience targeting to the next level.
In this webinar, you'll:
* Get new insight into the adtech ecosystem's current migration in user targeting.
* Hear new strategies for planning relevant messaging to target your ideal customer.
* Learn how user intelligence and precision location targeting is the key to build a robust marketing strategy.
Stewart Rogers, director of marketing technology, VentureBeat
Jim Crowley, CEO, Skyhook
Mike Schneider, VP of Marketing, Skyhook
Register today for this live interactive roundtable discussion.
The #1 question for people everywhere:
How to design & deliver a work-life balance that maximizes our best efficiencies at work and our most meaningful life outside work?
George Kinder has specialized in delivering work-life balance to consumers and professionals worldwide through Life Planning and Mindfulness trainings and workshops for 30 years.
The world today requires commitments in more areas than ever before. The requirements for work have been continuously expanded with new daily technologies, constantly competing with family time and lifestyle choices. Balancing a healthy lifestyle is critical for the future success of everyone in the workforce today.
Combining thoughtful financial Life Planning with Mindfulness delivers work-life balance to everyone. Mindfulness gives you the ability to recognize where you sacrifice your work-life balance. Life Planning defines the balance you really want and the financial elements needed to secure it. Join this webinar and learn how to design the best of lives for yourself, your employees or your clients that simultaneously maximizes efficiencies at work.
You will learn:
1.How to deliver work-life balance to yourself, your clients and your employees
2.How Mindfulness & Life Planning are key elements to your work-life balance
3.Learn how to begin the process of creating a financial Life Plan to support your work-life balance
4.Strategies for finding more time to support a good work-life balance
Can’t Miss Takeaways - You will:
1.Do the famous GK 3-Questions facilitated by George Kinder
2.See and receive access to a Free consumer Life Planning website
3.Receive a Free “Life Planning for You” book by George Kinder
4.Have access to an audio guide to a daily Mindfulness practice.
Who should attend?
Anyone seeking to improve their personal work-life balance or to help their clients or employees improve their work-life balance.
Monica Ralli, CMO of Hay Group and Archana Singh, CHRO of Hay Group
Discover why brand and culture are two sides of the same coin in professional services, and how to align them to achieve your strategic goals. In this webinar, Monica Ralli CMO and Arch Singh CHRO share how they initiated a transformation effort to renew the organization’s brand and culture, increase employee engagement and accelerate commercial success. By developing a Client Value Proposition and Employee Value Proposition in tandem, Hay Group has created a compelling story on releasing the full people potential of both clients and colleagues that resonates in both the marketplace and the organization. Learn why HR and marketing should work so closely together and how to achieve this in your organization.
Katrina Read, Analytics Client Architect Leader, IBM Analytics
In September 2015, we saw designer shoes, designer handbags, and designer data take to the streets to celebrate Melbourne Spring Fashion Week. Get a sneak peek behind the scenes into the technology used to entice and engage consumers at the event, and how startups and small businesses around the world are now designing with data. Learn how Melbourne City Council, together with IBM:
- Tapped into social media to identify and target key influencers around the event.
- Used social media analytics to engage attendees and visitors to the city.
- Enabled designers, retailers and industry students with the techniques and tools to get started with exploring their own data for insight.
Det er spild af tid at lave kold kanvas til emner, som ikke er klar til dialog. Og du behøver ikke længere gætte dig til dine potentielle kunders behov og interesser. Nu kan du få direkte kendskab til deres digitale adfærd. Og dermed indsigt i, hvad der interesserer dem ved dine produkter.
Brug marketing automation til at pleje og modne dine emner, inden du banker på. Når marketing har kvalificeret og scoret nye leads overdrages de til salg. Det gør sælgere og account managers i stand til at få en relevant dialog med nye kunder.
Mange mindre og mellemstore virksomheder har et stort uudnyttet potentiale i at styre deres leadgenerering intelligent. Når de tilgår deres leadgenerering på en struktureret måde med undersøttelse af Marketing Automation er resultatet en bedre markedsdialog og præcise budskaber. Og det giver bedre synergi med salg.
På dette webinar vil du…
-) Få tips til at komme godt igang med marketing automation – enkelt og effektfuldt.
-) Forstå hvordan du opnår indsigt i dine potentielle kunders interesser.
-) Høre hvordan du prioritererer og kvalificerer leads ved hjælp af lead scoring.
-) Opleve hvordan en kunde klædte sælgerne på til bedre dialog og fik målbart mersalg.
Few people actually calculate the true cost of bad meetings, in fact, the Harvard Business Review discovered:
- 15% of an organization's time is spent in meetings
- 67% of meetings are rated as ineffective
- 92% of people multitask in meetings
- $32 Billion dollars is wasted in bad meetings
The reality is, meetings are still a crucial part of running an effective business. The value of effective meetings saves companies an average $2,600 per employee per year.
In this webinar, you'll learn how to save time + money through the power of Integrated Meetings, we'll show you a process we've taken over 15+ years of research to perfect and refine meetings that you can apply immediately in your company and with your team.
Great communication starts with great listening. And great listening starts with an inner listening called Mindfulness, a simple practice done 10-20 min. a day that makes an average communicator into a great one. Transform hollow interactions into engaged, dynamic relationships by being present and in the moment. Learn why successful organizations all over the world are bringing Mindfulness to the workplace. Developing inner awareness leads to productive relationship building, sharpening crucial skills in management, improving sales & operations at successful firms. Win the trust across the spectrum of those you communicate with, from clients to colleagues, employees to senior management, in every interaction.
You Will Learn:
1.What Mindfulness is & why it is useful in the business world.
2.How this simple practice enhances self-awareness, making one a potent & attentive listener.
3.How to be 100% in the present moment, focused, free of distractions.
4.A 5-phase process that leads to effective communication & deep trust, yielding sustainable professional & personal relationships.
5.How Mindfulness training has been embraced across industries, including health, financial services, technology, government, journalism, entertainment, social services, think tanks, law enforcement, the military & education. (Google, Apple, Aetna, Virgin, Madison Wisconsin Police Dept, Congress, & House of Commons.)
Can’t Miss Takeaway:
•Learn the daily practice of Mindfulness & how it delivers practical benefits.
•Have access to an audio guide to a daily Mindfulness practice.
•Receive a free on-line copy of George Kinder’s book, Transforming Suffering into Wisdom: Mindfulness & The Art of Inner Listening.
Who Should Attend?
Anyone who wishes to be more effective in their communication skills, with greater control, clearer focus, more patience, flexibility & skill, greater leadership & access to intuition, values, creativity, & managing stress & difficult emotions with poise.
Jérome Petazzoni, Tinkerer Extraordinaire, Docker Inc.
What's Docker? Why is it popular? What are containers? Why and how are they going to drastically improve how we build, ship, and run applications? How to get started with Docker and containers, and leverage them to achieve faster, safer deployments for software stacks big and small?
In this presentation, Jerome Petazzoni wil answer all those questions (and a few more) to give you a clear overview of Docker and containers, as well as a quick bootstrap to get started with this technology.
Mike Bainbridge, IT Blogger and Solutions Architect
From ecommerce platform selection to warehouse, order and product management systems, join ecommerce architect specialist Mike Bainbridge as he gives an overview of key software solutions for retailers.
Christine Crandell with Dan Burkland, Five9 and Matt Zemon, American Support
Five9 and American Support have come together to create more jobs for American veterans and their spouses with the help of cloud technology and a drive to deliver social change.
Join Christine Crandell as she sits down with Dan Burkland, SVP Sales & Business Development at Five9, and Matt Zemon, President & CEO of American Support, to discuss how social responsibility and profitability have aligned in Silicon Valley.
Stephen O'Donnell, CEO, CTO, Tech Analyst and Author
The CIO is faced with reconciling the, apparently, irreconcilable. How does he build a cost effective technology platform that provides business agility, and manages risk?
In this session, Steve O’Donnell explains the critical success factors in achieving that desired outcome, the considered compromises, the strategies and tactical approaches that the CIO will need to adopt to deliver business benefits and keep his stakeholders onside. He will look at the different types of application and how they need to be managed and hosted. Where do we build, where do we buy and where is configuration the right answer? How do we choose between in-house infrastructure, managed cloud services and engineered systems?
Join Stephen for a structured approach to providing a cohesive strategy for IT investment that makes sense, and optimises business outcomes whilst being simple enough to gain business stakeholder buy in and approval.
Jerry Wertelecky, CPA, Fellow HKloD & Managing Director
IT spend has become one of the largest budget line items in companies today. IT organizations worldwide spent over $4 trillion dollars in 2013 alone. Despite the growth in IT spend, many IT organizations do not have the capability to clearly and easily articulate where that spend is going, how it correlates to the services they are delivering or what value the business is realizing from the services.
In order to stay competitive, businesses are seeking ways to optimize and align future IT investment decisions with the strategic direction of the company. By making all of the costs of running IT transparent, IT can change the way business units consume IT resources, drive down total enterprise IT costs and focus on IT spending that delivers real business value.
Welcome Staffing & Recruiting Agency Professionals to Jobscience & Menemsha Group's 3-Part, Sales Productivity Series --- "The Road to Winning More Business."
Part 3: Cold Calling Techniques That Can Take Your Agency To The Finish Line. No Joke.
Cold calling is the lifeblood of the staffing sales rep yet so few find it an effective use of their time.
Proven sales coach for staffing agencies, Dan Fisher of Menemsha Group will dispel the myth around the ineffectiveness of cold calling, and in fact provide a a fresh approach to cold calling that actually yields results.
Key learning experiences:
•Why (and how) you need to do the opposite of what prospects expect from sales people?
•How sales people create objections (and how to stop these behaviors)?
•How to craft a message that cuts through the clutter and will compel the client to engage?
•How to power your recruitment agency CRM with market intelligence so a cold call isn't so cold?
It's often said that retaining customers is a lot easier and cheaper than finding new ones. But how do you put this into practice and use data to your advantage?
In this webinar, DueDil analyst Andrew Warren-Payne will discuss why B2B customer marketing is so important and how you can put a plan into place. He will cover:
-) Setting goals and objectives for B2B customer marketing
-) How to map your customer lifetime journey and plan your communications accordingly
-) How to prioritise your existing customers using first party and third party data for retention and upselling activity
-) How to work together with sales and account managers for maximum effect
Tamsin Fox-Davies, Small Business Evangelist, Constant Contact
Your current customers are not just your best source of repeat orders (and, by the way, repeat customers normally spend more). Your current customers can also help you find NEW customers. They are your “secret salesforce”, and in this engaging session, Small Business Evangelist, Tamsin Fox-Davies, will show you how to find them and activate them.
You can get more of the customers that you really want, by focusing on the good customers that you already have, and Tamsin will share with you exactly how you can make that work for you.
Register now to find out who your secret salesforce are; how to get them to bring you new customers; and the tools and techniques you need to make it happen.
Rebekah Mackay Miller and Paul Mitchell, Joint UK MDs of trnd
Recent studies show people want to develop more meaningful relationships with brands. The rewards for brands who truly collaborate with their customers and involve them at the heart of their marketing are great, with genuine advocacy leading to more sales, increased brand awareness, meaningful customer insights, user generated content and more.
This webinar will share how, by putting your customers centre stage, you can develop the meaningful relationships they seek and work with them to thrive in this brave new era of marketing.
Welcome Staffing & Recruiting Agency Professionals to Jobscience & Menemsha Group's 3-Part, Sales Productivity Series --- "The Road to Winning More Business."
Part 2: Accelerate Past Your Competition By Improving How You Qualify Job Orders.
What if there was a way to shorten your sales cycle from 25 days to 20 days? And imagine if instead of closing two or three job orders out of ten you could close five or even six or seven out of ten job orders? Combined, that would be a significant boost to your sales results, without having to exert additional prospecting time and energy. That is what we call working smart!
Proven sales coach to staffing agencies, Dan Fisher of Menemsha Group will highlight the most important and often most overlooked qualification elements of taking a client requirement.
Key learning experiences include:
•How to establish yourself as an equal peer with your client (& why this is so critical)?
•How you can change the playing field (change the client requirement)?
•How to eliminate latency and avoid a stalled sales cycle?
•How to leverage recruitment agency CRM software to drive consistent practices of taking a job order?
Starting a technology company that services the recruitment industry can be daunting, especially when your have minimal experience in recruitment and technology. This webinar will show you how JobsCrush built two pieces of technology, and went on to grow to 3000 users in 30 days.
Don Charlton, CEO of Jazz, Bianca Ghiselli, Director of Client Services at Namely
The times they are a changin', and the recruiting and HR space is no exception. Join Don Charlton, CEO of Jazz and Bianca Ghiselli, Director of Client Services at Namely on July 8th to:
- Take a look back at the history of HR managers and recruiters
- Examine the role of technology in an ever-changing hiring landscape
- Find your next great hire
- Ensure the high performance of employees
How prepared are you to drive improved performance and revenue? Is your talent ready? How about the entire company? Improving company culture alongside financial performance is the challenge of this decade.
There are countless article, blogs, etc. about employee engagement from OKRs to KPIs. The point? “Ideas are easy, but execution is everything!”
In this webinar, we’ll go beyond the theory of employee engagement and uncover the 4 best practices required to create a high performance culture with tangible things you implement in your organization immediately. Learn how to engage Gen Z, Gen Y, and your entire company.