The Power of Web Analytics

Lorrie Thomas
Discover how to use Google Analytics, a FREE data collection tools to track traffic patterns on your website--giving you a full picture of how well your marketing efforts are performing every day. Mastering the science of web analytics will allow you to respond to customer preferences and web browsing patterns more efficiently and more cost-effectively!

This 30-minute "Power Half Hour" Will Teach You:

1. The most important pieces of web analytics to monitor

2. How to read your web analytics to optimize your marketing performace

3. Geeky cool free web analytics tools to tap to boost your web marketing presence!

Date/Time: Tuesday, September 8th 12pm PST (3pm EST)
Duration: 30 minutes WITH Q/A
Cost: FREE
Sep 8 2009
30 mins
The Power of Web Analytics
More from this community:

Online Advertising

  • Live and recorded (254)
  • Upcoming (10)
  • Date
  • Rating
  • Views
  • Move over, 2014. The New Year is making an entrance. And it has a whole crop of new design trends in its back pocket.

    From sensory immersion to super still, these are the gems that will be calling the creative shots in 2015. We’ve been taking some serious notes, and we’re going to let you cheat.

    Register for this webinar to get the beat on the biggest visual design trends of 2015 with iStock by Getty Images’ trends expert Rebecca Swift. See how they can help your work blaze a new trail in the New Year.

    istock.com/2015trends
  • Where are we now, and where are our customers tomorrow?

    According to the CMO Council’s 2014 State of Marketing report, marketers’ investments into online video is taking the next evolutionary leap from experimentation into full-fledged testing. In order words, investments are increasing at a pace like never before. Why? Customers are viewing online video like never before.

    According to a recent report from Neilsen, online video consumption has risen from 13 minutes per day to 27 minutes. While this still pales in comparison to TV consumption, marketers have clearly seen that there is something to online video, and to be late to the game could be a disaster.

    This trend brings with it a slew of obvious questions: What ROI should we expect? What is getting reallocated? Does this mean TV ads should be pulled in favor of online? What content are people really viewing and how will my brand be relevant in that context?

    Join us as the CMO Council delves into a deep dive into online video, asking marketers and industry experts where the key trends, opportunities and pitfalls are when it comes to online video. What are industry leaders investing in…what content are they creating…and how is ROI really being measured?
  • With the accelerated rise of digital media, and as brands and individuals all become publishers, the demand for video content has been growing exponentially. Getty Images are increasingly on the lookout for relevant, local content to support the needs of the market. How can Australian agencies, filmmakers and production companies that are generating a lot of content benefit from this trend?

    Join Getty Images' Creative Content Director, Andrew Delaney, as he outlines:

    •The latest trends in consumption, producing and distributing video content
    •Australian demand for stock footage
    •What makes sellable stock video: topics, styles, technology
    •Practical tips on working with Getty Images as a video contributor: technical requirements, contracts, submission process

    If you want to monetise your existing b-roll or unused production video, or you are interested in shooting for stock in the future, this webinar is for you.

    About the presenter:
    Andrew Delaney - Global Director of Creative Content
    Andrew Delaney and his team are responsible for the development of Getty Images¹ video content. Working closely with filmmakers and art directors from across the globe, Andrew plays a critical role in ensuring that Getty Images continues to meet the changing needs of creators around the world.

    Andrew began his career in 1989 with Tony Stone Images in London and moved to the U.S. in 1998 for Getty Images. He is now the Global Director of Creative Content across both Getty Images and iStock portfolios, based in New York. Andrew¹s two decades of art directing in Europe and America fuel his expertise on creativity and content.
  • Lead Generation & SEM. Sometimes, digital marketing may seem a bit daunting. We know what we want to bring in – business – and we know that online inbound marketing is the way to do it…but we may not sure of exactly how to go about it. Highly competitive, yet highly profitable – if done right – this webinar helps simplify SEM and its best practices, introducing you to keyword selection, landing page optimization, tracking, testing, and maximizing your return.
  • The Creative In Focus book is Getty Images’ annual predictor of the most impactful visual and cultural trends for the coming year. It sets the stage for what the world will look like tomorrow, based upon the research and insights our global creative teams are tracking today.

    Join Getty Images’ Visual Trends Director, Pam Grossman, for this in-depth exploration of the upcoming imagery and aesthetic shifts that will change what we see in brand communications, advertising, and design next year and beyond.

    Based on research conducted by Getty Images Creative Research team, the 2015 visual trends briefing will bring you up to date on the key visual insights and trends shaping visual communication. Register now for this exclusive preview.
  • Every marketer looks for ways to optimize their marketing tactics, and reaching new audiences is top of mind for those that are looking to grow their business. Prospecting methods have evolved over time but with the availability of data and technology today, marketers have more power than ever to find their ideal customers online. Retargeting is effective, but feeding the top of the funnel with new potential customers is just as critical for continued success.

    Heather will discuss the importance of prospecting for full funnel marketing and how to achieve the best results with programmatic buying. Michael will also share how the organization uses real-time bidding (RTB) to find new audiences.

    In this 40 minute webinar, we’ll cover how:

    -- Prospecting has evolved and why it is critical to your sales funnel
    -- Programmatic buying works and why it’s an effective prospecting tool
    -- KQED drives net new donors using RTB-powered display Advertising
  • A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer touchpoints.

    This webcast will discuss the findings of the report—titled “Quantify How Well You Unify”—which explores the degree to which chief marketers are architecting digital marketing technology strategies and unifying and extracting value from multiplying customer data sources.
  • We live in an inherently multi-touch world. Digital advertising increasingly allows us to measure every online touch point we have with our customers, leads and prospects. As a modern marketer, that's information you can use to inform your future media plans.

    Join this session and learn how to make the most of your display budget by using your data to attribute successes to the right tactics, channels and actions.
  • CMOs looking to optimize advertising for the holiday rush might be surprised to know how SEM has changed over the past few months. 3Q Digital's Ada Pally and Fivemill's Susan Waldes will get you up to speed with the latest on:

    - how paid search is working across devices (mobile, tablet, desktop)
    - how paid search is working across channels, with Facebook and Twitter rapidly emerging as viable traffic sources
    - all the emerging targeting possibilities in paid search and how they can work for your brand

    We're promising an ROI-positive experience. Join and bring questions!
  • Great content engages your audience, helps with lead generation, lets you learn where leads are in the buying process, and helps sell. Creating content that includes all of these components happens because it’s designed to pass leads along a guided pathway from basic curiosity toward a desire to buy. It includes clear directions toward action, with compelling content that encourage conversion. It can be used and reused across websites, blogs, emails and more. When it all comes together, how a visitor consumes your content tells you where each lead is on the path towards becoming a customer.
  • Channel
  • Channel profile
  • The Three SEO Suceess Steps Every Business Person Needs to Know Recorded: Feb 28 2010 31 mins
    Search Engine Optimization (SEO) is an art and a science. What yields search engine results pages (SERPs) is based on a number of factors, but there are three main success steps for SEO that every professional needs to know. Learn in this 30 minute "power half hour" the top three ways to get your site visible.
  • Three Secrets to Web Marketing Success Recorded: Dec 15 2009 27 mins
    Take your web marketing to the next level!

    Web marketing is about utilizing your available resources in channels that bring you results. In this economy, it is more important than ever to make smart decisions about how to invest your web marketing collateral.

    In this informative 30-minute power half-hour tutorial, Lorrie Thomas will walk you through the Three Secrets to Web Marketing Success! In this tutorial, you will learn how to leverage CREDIBILITY, USABILITY, and VISIBILITY to maximize your brand, build your community, and spread the word about your organization!
  • How to Construct a Winning Privacy Policy Online Tutorial Recorded: Nov 13 2009 22 mins
    While there are many other sexier components of a successful web-solution, knowning how to construct a good privacy policy is essential to your online business presence--it will educate your website visitors how their information is used, how third parties may be collecting information on your website via cookies, and it will build trust between your business and your customers.

    Register for this free 30-minute free online tutorial today and learn how you can build your own privacy policy to build trust with your website visitors and boost your website's credibility!

    In this tutorial, you will learn:

    1. Best practices for privacy policy development

    2. The specific language and terminology of online privacies

    3. Additional privacy policy writing resources
  • The Power of Web Analytics Recorded: Sep 8 2009 30 mins
    Discover how to use Google Analytics, a FREE data collection tools to track traffic patterns on your website--giving you a full picture of how well your marketing efforts are performing every day. Mastering the science of web analytics will allow you to respond to customer preferences and web browsing patterns more efficiently and more cost-effectively!

    This 30-minute "Power Half Hour" Will Teach You:

    1. The most important pieces of web analytics to monitor

    2. How to read your web analytics to optimize your marketing performace

    3. Geeky cool free web analytics tools to tap to boost your web marketing presence!

    Date/Time: Tuesday, September 8th 12pm PST (3pm EST)
    Duration: 30 minutes WITH Q/A
    Cost: FREE
Web Marketing Therapist Online Tutorials
Web Marketing Therapy will host a series of informative online tutorials that will educate the business leaders of today on how to best implement cost-effective marketing strategies to make their organizations thrive!

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: The Power of Web Analytics
  • Live at: Sep 8 2009 7:00 pm
  • Presented by: Lorrie Thomas
  • From:
Your email has been sent.
or close
You must be logged in to email this