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By the Numbers: Hospitality Industry Stats by STR

Recorded Sep 12 2012 62 mins
Presented by
Charlie Fritsch, pres HBI & Jeff Higley, vp STR/STR Global/HotelNewsNow.com
Presentation preview: By the Numbers: Hospitality Industry Stats by STR
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  • Editorial VB Insight webinar sponsored by Boomtrain

    Do you create the most relevant messages and experience possible for your customers? How's your accuracy?

    Or do they see generalized messages and offers that may be completely different depending on whether they engage with your company via ads, email, website, or your mobile app?

    Consumers are tuning out noise — unsubscribing from email, turning off notifications, blocking ads — and are increasingly expecting and engaging with personalized content. What's more, they're incredibly intolerant of mistakes and errors -- a recent study found that upon finding an error in personalized messaging, 16% would consider a competitor's business and 13% would immediately abandon the transaction all together. Yikes.

    In short, personalization is critical to the success of modern marketers, yet few are doing a good job today -- and are hemorrhaging customers without even realizing it.

    We'll help you not only understand who customers are, and how to personalize their experiences. By attending this webinar you'll:

    •Learn how to collect the right customer identity data
    •Benchmark according to what your peers are doing today
    •Objectives most commonly associated with personalization
    •Best practices for engaging customers across channels
    •Where in the funnel personalization can help most

    Andrew Jones, analyst, VB Insight, VentureBeat
    Cate Twohill, Senior director and managing partner of CRM services, WGBH, Boston
    Brian Witlin, COO, Yummly
    Wendy Schuchart, moderator, VentureBeat

    Check out VB Insight to access Andrew's Personalization research, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • What will marketers be tackling next year? Salesforce shows you why and how marketers can tackle the world of IoT and managing the customer journey across channels, at scale and integrated with sales and service experiences.

    Join a lively debate with Jeremy Waite, Head of Digital Strategy, Salesforce and Tom Smith, Product Marketing, Salesforce and see demos with examples showing Mattel and others' real life digital customer journeys and how you can manage yours with Salesforce marketing cloud.
  • Menschen lieben Geschichten – seit jeher. Geschichten bringen uns etwas bei, sie unterhalten und trösten uns und sie bringen uns einander näher.
    Schon immer gehörten Archetypen zu den zentralen Elementen des Storytellings. Diese klassischen Charaktere haben ihre bedeutende Position bis heute beibehalten. Sie dienen als Quelle der Inspiration, wenn es um die Kreation fesselnder Kampagnen geht.
    Erfahren Sie von Jacqueline Bourke, Global Visual Insight Manager bei Getty Images, wie Marken in einer von Bildschirmen dominierten Welt mithilfe der Macht des visuellen Storytellings eine intensive und enge Beziehung zu ihren Kunden aufbauen können.
    Jetzt anmelden
  • Sponsored by Kahuna

    Consumer behavior is evolving. As a consequence, so must marketing. The heart of marketing is about making a connection with people, engaging with them, and creating mutually beneficial value. Traditional and even digital media have been used to broadcast messages to mass audiences, but today’s consumer expects to be treated as an individual. While brands are investing heavily in paid and social media, they risk building communities on platforms they don’t control. Successful brands are using owned communication channels -- push, email and in-app messaging -- as a bridge between paid marketing and high value, long term customers.

    In this session, Michael Becker, Managing Partner at mCordis, and Doug Roberge, Strategic Services Consultant at Kahuna, will explain how paid and owned communications can be used in tandem to connect, communicate, and generate commerce from consumers on an individual basis by first learning to understand and engage them, then automating and optimizing the process to scale.

    In this webinar, you’ll:
    * Balance the advertising (paid) and direct (owned) marketing in your overall marketing mix
    * Enhance your paid and owned media and connect with individuals
    * Learn how communication automation reduces engagement friction and opens the door for a rich dialog
    * Anticipate the consumer demand for individualized messages and how that impacts engagement and commerce

    Register today! If you can't attend live, registering ensures you'll receive on-demand access, so secure your seat today!

    Michael Becker, Managing Partner and Co-Founder, mCordis
    Doug Roberge, Strategic Services Consultant, Kahuna
    Mark Sullivan, Writer, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
  • Sponsored by TUNE

    There's no point in acquiring users if you're not going to engage them.

    By the end of this year, brands and publishers will have spent $70 billion on mobile ads. The inevitable result? The cost of mobile user acquisition is skyrocketing, hitting the high $3 and $4 range this year on average, but jumping to easily $15 to $20 for apps in hot, lucrative spaces.

    That’s why we’re saying user engagement is the new user acquisition.

    Almost 70% of users you acquire do NOT become long-term loyal users, players, or customers. Bringing that number down could halve or massively reduce your average cost of acquisition per user.

    How do you do that?
    What do you do?
    What do you NOT do?
    What results are possible when you engage better?

    There might be no one on the planet who has studied this space as much as VentureBeat's former VP of Research, John Koetsier. He's going to sit down with some chief marketing officers who are leading in the mobile engagement -- and we're also going to talk to the chief marketing officer from Playboy Media, a venerable publishing titan that has been around longer than than many marketers have been alive.

    In this webinar, you'll

    * Hear the mobile strategies that top tier B2C companies are using to engage consumers.
    * Discover the mistakes some marketers make in measuring mobile engagement.
    * Achieve the sweet balance between mobile customer engagement and user acquisition.
    * Get top notch industry survey results from VB Insight's latest mobile report.

    John Koetsier, Mobile Economist, TUNE
    Robin Zucker, SVP Marketing, Digital Research, Playboy Media
    Jason Allen, VP, Multichannel, GameStop
  • Join Marketing Week and IBM for this bespoke webinar outlining the steps you need to reach true digital marketing optimisation.

    This enlightening webinar with Jo Roberts (Head of Content Marketing - Marketing Week) and Jeremy Bassinder (Executive Partner – FMCG - IBM) highlights the quick wins and long term strategies that form the blueprints you need to maximise your digital strategy.

    In this hour long session Jo and Jeremey will discuss:
    •Creating a digital blueprint
    •Test, test and test again
  • Companies from Sony, to Sephora use communities to stay-in-touch with their customers, keep pulse of the customer experience, innovate, co-create and, above all, improve marketing decision-making. Community members participate in on-site discussions, chat with one-and-other and businesses win by mining valuable consumer feedback, and engaging with customers in a meaningful and ongoing way.

    When surveyed, 56% of marketers report using, and 26% report considering branded community approaches for accessing consumer insight in 2015. Virtually all branded community users report that they receive unprecedented ROI from the communities they use and can’t imagine not having a community on-demand insight.

    Toluna is a leading provider of communities, and we power more than 200 communities for brands that you know and love. We’ll provide you with a sense of how these brands have saved money on their research costs, while obtaining more customer feedback from key target audiences.

    In this Marketing Week webinar, in association with Toluna, you’ll learn how:
    • Companies have made an ROI case for building a community of their own, and results achieved.
    • Communities can be implemented – the way that they can tie in with all aspects of marketing, including social efforts.
    • Case study presentations, brands that have put branded communities to work for them, and how they’re winning by obtaining a significant competitive advantage.
  • Whether your company is a huge B2B technology SaaS vendor or a small B2C retail company – or anywhere in between – maximizing the relevance of your website is critical to your success.

    Upwards of 97% of your web audience is anonymous. Can you afford to wait to begin personalizing until they share an email address?

    Web personalization affects bounce-rates, time-on-site, page views, conversions, and other critical success metrics. In fact, we found that 87% have seen a lift of at least 5% in their most important metrics, excluding those who say it’s too early to tell. Two in five (39%) have seen increases of at least 20% in their most important metrics.

    But your company is unique. What are your priorities? How do you address them? Which vendors are relevant – to your business type, company size, audience, and budget?

    In this webinar, you'll:

    * Learn key fail points in website personalization that are common mistakes for surprisingly large companies
    * Discover the best way to personalize website content -- it's not what you'd think.
    * Hear the best tips from industry insiders on strategic website personalization

    Andrew Jones, analyst, VentureBeat
    Amber Whiteman, VP Client Service, Metia
    Jeriad Zoghby, Managing Director, Global Personalization, Accenture
    Wendy Schuchart, analyst, VentureBeat

    This webinar will be based on Andrew Jones' VB Insight report, which will be published in September, 2015.

    Check out VB Insight to access Andrew's website personalization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Facebook ads are a powerful channel for building and converting large audiences in Q4. In our free 1hr. webinar featuring experts from 3Q Digital and Foxwell Digital, we'll examine general holiday best practices, how to build a high-quality audience before the holiday crush, and how to convert the audience you've just built. We'll include basic and advanced tips covering:
    - ad types
    - targeting and segmentation
    - creative
    - bidding

    Register today!
  • Why Experience is the New Channel for Advertisers

    The online adtech ecosystem is in the middle of a fundamental shift in the way it conducts user targeting. With the amount of user intelligence and precision location technology capabilities available today, combined with an audience that is increasingly more receptive to relevant messaging, advertisers need to have a plan. What’s the most plausible way to successfully transition from the “okay” strategy of today to the advanced targeting of tomorrow?

    Join us as we take a deeper dive into understanding the complete view of location and how you can use context to take your audience targeting to the next level.

    In this webinar, you'll:

    * Get new insight into the adtech ecosystem's current migration in user targeting.
    * Hear new strategies for planning relevant messaging to target your ideal customer.
    * Learn how user intelligence and precision location targeting is the key to build a robust marketing strategy.

    Stewart Rogers, director of marketing technology, VentureBeat
    Jim Crowley, CEO, Skyhook
    Mike Schneider, VP of Marketing, Skyhook

    Register today for this live interactive roundtable discussion.

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  • Title: By the Numbers: Hospitality Industry Stats by STR
  • Live at: Sep 12 2012 6:00 pm
  • Presented by: Charlie Fritsch, pres HBI & Jeff Higley, vp STR/STR Global/HotelNewsNow.com
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