3D Immersive Local Advertising

Matthew Goldman, Executive Director, AT&T Interactive & Jim Schoonmaker, CEO, EveryScape, Inc.
As new consumer devices such as smartphones and tablets become mainstream, consumers are seeking increasingly more engaging online experiences before visitng local businesses, immersive advertising becomes a key tool for presenting your best offline image in an online environment. Join industry leaders from AT&T and EveryScape, Inc. to learn about interactive photo-realistic imagery online that puts the image of web 1.0 virtual tours out of your minds and helps you understand how you can help consumers discover and learn about your business.
Dec 6 2011
60 mins
3D Immersive Local Advertising
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  • Move over, 2014. The New Year is making an entrance. And it has a whole crop of new design trends in its back pocket.

    From sensory immersion to super still, these are the gems that will be calling the creative shots in 2015. We’ve been taking some serious notes, and we’re going to let you cheat.

    Register for this webinar to get the beat on the biggest visual design trends of 2015 with iStock by Getty Images’ trends expert Rebecca Swift. See how they can help your work blaze a new trail in the New Year.

    istock.com/2015trends
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    According to the CMO Council’s 2014 State of Marketing report, marketers’ investments into online video is taking the next evolutionary leap from experimentation into full-fledged testing. In order words, investments are increasing at a pace like never before. Why? Customers are viewing online video like never before.

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    This trend brings with it a slew of obvious questions: What ROI should we expect? What is getting reallocated? Does this mean TV ads should be pulled in favor of online? What content are people really viewing and how will my brand be relevant in that context?

    Join us as the CMO Council delves into a deep dive into online video, asking marketers and industry experts where the key trends, opportunities and pitfalls are when it comes to online video. What are industry leaders investing in…what content are they creating…and how is ROI really being measured?
  • With the accelerated rise of digital media, and as brands and individuals all become publishers, the demand for video content has been growing exponentially. Getty Images are increasingly on the lookout for relevant, local content to support the needs of the market. How can Australian agencies, filmmakers and production companies that are generating a lot of content benefit from this trend?

    Join Getty Images' Creative Content Director, Andrew Delaney, as he outlines:

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    •What makes sellable stock video: topics, styles, technology
    •Practical tips on working with Getty Images as a video contributor: technical requirements, contracts, submission process

    If you want to monetise your existing b-roll or unused production video, or you are interested in shooting for stock in the future, this webinar is for you.

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  • Lead Generation & SEM. Sometimes, digital marketing may seem a bit daunting. We know what we want to bring in – business – and we know that online inbound marketing is the way to do it…but we may not sure of exactly how to go about it. Highly competitive, yet highly profitable – if done right – this webinar helps simplify SEM and its best practices, introducing you to keyword selection, landing page optimization, tracking, testing, and maximizing your return.
  • The Creative In Focus book is Getty Images’ annual predictor of the most impactful visual and cultural trends for the coming year. It sets the stage for what the world will look like tomorrow, based upon the research and insights our global creative teams are tracking today.

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  • Every marketer looks for ways to optimize their marketing tactics, and reaching new audiences is top of mind for those that are looking to grow their business. Prospecting methods have evolved over time but with the availability of data and technology today, marketers have more power than ever to find their ideal customers online. Retargeting is effective, but feeding the top of the funnel with new potential customers is just as critical for continued success.

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    In this 40 minute webinar, we’ll cover how:

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    -- KQED drives net new donors using RTB-powered display Advertising
  • A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer touchpoints.

    This webcast will discuss the findings of the report—titled “Quantify How Well You Unify”—which explores the degree to which chief marketers are architecting digital marketing technology strategies and unifying and extracting value from multiplying customer data sources.
  • We live in an inherently multi-touch world. Digital advertising increasingly allows us to measure every online touch point we have with our customers, leads and prospects. As a modern marketer, that's information you can use to inform your future media plans.

    Join this session and learn how to make the most of your display budget by using your data to attribute successes to the right tactics, channels and actions.
  • CMOs looking to optimize advertising for the holiday rush might be surprised to know how SEM has changed over the past few months. 3Q Digital's Ada Pally and Fivemill's Susan Waldes will get you up to speed with the latest on:

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    - how paid search is working across channels, with Facebook and Twitter rapidly emerging as viable traffic sources
    - all the emerging targeting possibilities in paid search and how they can work for your brand

    We're promising an ROI-positive experience. Join and bring questions!
  • Great content engages your audience, helps with lead generation, lets you learn where leads are in the buying process, and helps sell. Creating content that includes all of these components happens because it’s designed to pass leads along a guided pathway from basic curiosity toward a desire to buy. It includes clear directions toward action, with compelling content that encourage conversion. It can be used and reused across websites, blogs, emails and more. When it all comes together, how a visitor consumes your content tells you where each lead is on the path towards becoming a customer.
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  • Optimising content marketing performance in a multiscreen world Mar 19 2015 4:00 pm UTC 45 mins
    The rise of mobile and the multi-screen world puts the consumer firmly at the centre of the digital universe. Content needs to be more personal and more relevant as consumers come to regard traditional advertising and marketing tactics as intrusive and ineffective. Marketers now have to ask themselves some crucial questions:

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    • Are those visitors actually engaging with my content?
    • Which traffic sources provide the most engaged and highest-converting customers?
    • Which of my content is driving positive ROI?
    • How can I improve my content to meet sales or conversion targets?
    • How can I accurately measure which content is most effective and evaluate why some content performs better than others?

    In this webinar, Duncan Clark will explain how you can tackle these questions to ensure your content marketing pulls its weight and delivers against business objectives.
  • Optimizing your Message with Advanced Analytics Mar 19 2015 3:00 pm UTC 45 mins
    Digital targeting tools, data and advanced analytics have evolved to the point where you can understand and target desirable customer segments with customized messages. See a case study and learn best practices of how to use advanced analytics to focus and personalize your digital marketing on your most desired audiences.
  • Metrics that Matter Mar 19 2015 12:00 pm UTC 45 mins
    Marketers often say that they want to be more metrics-driven or that they want to be able to show marketing’s value. In this session we will discuss the ways you can collect the metrics that prove the value of marketing, so you can regularly review and take action on the data. We will also cover the value of benchmarking in order to refine your processes and improve the effectiveness of your marketing efforts.
  • Show Me Your Stack! with Doug Sechrist VP Demand Marketing, Five9 Recorded: Feb 27 2015 53 mins
    Find out what's in Five9's marketing tech stack in Lattice's Secret Sauce Series: Show Me Your Stack.

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    Doug Sechrist is Vice President of Demand Marketing at Five9, the leading provider of cloud contact center software. Before joining Five9, he served as Vice President of Demand Generation at Eloqua as well as Taleo. He has also held Corporate and Field Marketing positions at ZANTAZ, an Autonomy Company, Intira Corporation, and Ascend Communications.
  • Social Selling: Leveraging Social Media & Employee Advocacy to Drive Revenue Recorded: Feb 26 2015 62 mins
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    Partners are incredibly valuable when it comes to B2B marketing; they can unlock your marketing potential by accessing a wide customer base. But there are also some challenges: keeping control of content and channels while maximising the impact of your initiatives.

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  • 3 sexy ways to use popovers to increase conversions Recorded: Feb 26 2015 37 mins
    Join Kath Pay, Marketing Director of cloud.IQ, on this webinar to discover how you can use popovers (also known as lightboxes or overlays) to increase your conversions - whether you are looking to drive sales, subscribers, return visits or downloads.

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  • Title: 3D Immersive Local Advertising
  • Live at: Dec 6 2011 6:00 pm
  • Presented by: Matthew Goldman, Executive Director, AT&T Interactive & Jim Schoonmaker, CEO, EveryScape, Inc.
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