Hafez Adel, Senior Director of Marketing at ReTargeter and Caroline Watts, Marketing Associate
This session will outline how companies can use content strategically to generate demand and nurture leads across channels. Content marketing can be an extremely high-ROI channel, but many companies are hesitant to focus their energies here due to the significant investment required. This session will demonstrate how to get the most from each piece of content by developing a strategy incorporating social, email, paid distribution, and advertising. A single piece of content can be used to generate demand, to engage with prospects throughout the funnel, and to improve retention rates. This session will also touch on the challenges of attribution and some of the available measurement options.
Hafez Adel is the Senior Director of Marketing at ReTargeter. His past fields of work include non-profit advocacy, international development, and public interest law. In addition to his work at ReTargeter, Hafez serves as a marketing and social media consultant to several Bay Area musicians and visual artists and is an ardent supporter of the local art and music scene. Hafez has spoken on a wide range of topics ranging from social media for advocacy to branding and PR.
Caroline Watts is a Marketing Associate at ReTargeter, where she heads ReTargeter’s content strategy and email marketing. Caroline’s background is in political campaigning and intellectual property law. She has a degree in Economics from Stanford University, and has spoken about landing page optimization, digital marketing strategies, and retargeting.