Ads for Fans are Facebook's best kept secret

Manage webcast
Justin Kistner, Director of Social Products
After the adrenaline rush from hitting your fan growth goal subsides, the harsh reality of "Now what?" takes over. Management starts asking about how you plan to monetize your fan base. They want to know what the return on investment is for all of your new found fans. If you're like most, you turn to the wall in a desperate attempt to publish offers only to be disappointed by the results (we'll talk more about why this happens on the webinar, but it's because transactional content gets low engagement, which means Facebook's EdgeRank algorithm filters those posts out of the stream). What you need are ads for fans. Did you know you can target your fans with ads just for them? And did you know they get an average of 7X higher click through rate; which not only means a higher response, but also makes them a much cheaper cost per click? Join us for this in-depth session on the least understood best practice in Facebook advertising and start delivering real business value from social campaigns.
Nov 17 2011
59 mins
Ads for Fans are Facebook's best kept secret
More from this community:

Online Advertising

  • Live and recorded (286)
  • Upcoming (15)
  • Date
  • Rating
  • Views
  • Date and time: July 15, 2015; 10 am PST/1 pm EST

    Analyst: Andrew Jones, VentureBeat
    Panel of Experts:
    Greg Petro, Chief Executive Officer, First Insight
    Rich Lesperance, VP Digital Marketing and CRM, GrubHub
    Elena Zheleva, Director of Data Science, LivingSocial

    Sponsored by Autopilot

    Abstract:

    Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

    The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.

    We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.

    In this webinar, you'll:

    * Learn how to collect data that helps visualize the customer's journey
    * Get tips on one of the biggest challenges to increasing the ROI of marketing automation
    * Access the theory of identity enrichment
    * Gain insight into best practices for personalization in different channels

    Register for this webinar today and get started doing personalization right!
  • June 30, 2015, 10 am PST/ 1 pm EST

    Analyst: Jon Cifuentes, Research Analyst, VB Insight
    Expert Panel:
    Bobby Uhlenbrock, CTO, Everything But The House
    Danny Hsia, Head of Email and CRM, LivingSocial


    Moderator: Wendy Schuchart, Analyst, VentureBeat

    Sponsored by SparkPost by Message Systems

    This webinar will be based on Jon Cifuentes' VB Insight report, published in May 2015.


    Over 84% of marketers think email contact is important for building brand loyalty -- the thing about email? It works. It works well. It might even work so well that marketers are satisfied with the ROI and don't even know to mine the tools for more gold. In the latest VB Insight report, we learn that a third of marketers don't even know what kinds of devices are opening their emails. And that's leaving money on the table.

    In this webinar, VB Insight analyst Jon Cifuentes will dig deep into email marketing, providing an overview for proven ROI, desired volume and velocity of email.

    With this webinar, you'll:

    Gain a greater understanding of email marketing ROI, volume and ideal velocity
    Learn strategies and competencies for running a great email program
    Develop new methods for email subscriber acquisition
    Understand best practices for email validation and email hygiene


    Check out VB Insight to access Jon's Email Marketing report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • June 24, 10 am PST/1 pm EST

    Speakers:
    John Koetsier: VP Research; VentureBeat
    Ian Woods: Chief Engagement Officer; IMM
    Brian Witlin; COO and Mobile; Yummly

    Moderator: Wendy Schuchart, analyst; VentureBeat

    Abstract:

    If you're only focusing on push notifications with your MMA solutions, you're leaving a lot of money on the table. We've got the inside story on the features used by the most successful mobile app teams ... and which vendors deliver those features. We'll also talk to industry insiders on how they're using MMA in ways you might not have thought of.

    We surveyed 375 mobile developers with over 900 million monthly average users, analyzed 1.8 million apps in Google Play and the iOS app store, conducted 17 live interviews, and surveyed 19 MMA providers to find answers to these questions.

    In this webinar, you'll learn:

    * Which features the most successful mobile app companies focus upon
    * Which MMA features you can't afford to ignore
    * How successful apps are using MMA in creative and unique ways

    Join us to learn how to successfully leverage mobile marketing automation to your advantage.

    Sponsored by: Kahuna
  • Personalisation in advertising has become a hot topic for UK brands and marketers. Retargeting uses the power of personalisation to turn shopping basket abandoners into customers, but what else can it do?

    In this Marketing Week webinar join Shane Murphy, AdRoll’s director of EMEA marketing, as he walks through the insights from our survey of 250 European marketers and AdRoll retargeting campaign data from nearly 4,000 advertisers:

    • Real world use cases for retargeting in driving brand awareness, customer retention, and driving sales

    • Industry insight on social, mobile, and attribution

    • Retargeting and attribution best practices
  • Whether currently engaging in online commerce or contemplating such a move in the future, successful CMOs are realizing that their customers want a personalized, frictionless purchasing experience. Consumers seek agile interactions, painless fulfillment, and a memorable experience. CMOs are increasingly embracing a new priority: Identifying new and recurring revenue opportunities and optimizing the consumer experience to maximize customer lifetime value. The good news is that the global digital consumer is ready to spend. According to analyst firm Ovum, global consumer spend on digital content will increase from $76 billion in 2013 to $145 billion in 2018, doubling in a short five-year span.

    Working in lockstep with CFOs, successful CMOs are implementing new strategies to price products and services, bill customers, offer seamless payment facilities, create new opportunities to retain customers, and grow recurring revenue streams – all while defining new business metrics to measure success in terms of customer lifetime value. They team with product management to identify new opportunities and even new products that meet their customers’ growing expectations for innovation, engagement and relevance.

    To address these new mandates for digital marketing, monetization, and frictionless commerce and experience, the CMO Council will be hosting an online webcast (06/18, 10am PST/1pm EST/5pm GMT) to discuss and debate the realities of transforming organizations, strategies and revenue models and develop winning strategies to successfully navigate the online revenue maze. Vindicia, a subscription billing and recurring revenue leader that is driving the pace of the digital economy, will share expert perspectives, along with key questions that marketers must consider when building new digital revenue models.

    Speakers:
    Gene Hoffman, CEO/Chairman-Vindicia
    Miriam Volle, Business Marketing Communications Leader-Kaiser Permanente
    Vidya Vishal, Enterprise Growth Leader-Equifax
  • Search and Social are the two most important channels for influencing buying decisions. More than 65% of revenue comes from purchases that involve multiple touchpoints along the conversion funnel. If you are managing your Search and Social campaigns separately, you’re missing out on maximizing your revenue from these complementary channels.

    Join Marin Software and iProspect for this 1 hour webinar and Q&A on integrating your Search and Social strategies in order to better manage, measure, and optimize your campaigns for improved ROI and maximum customer lifetime value.

    We'll share 15 proven tactics, along with case studies exhibiting how you can most effectively implement these proven ideas into your own Search and Social advertising programs.
  • “There is a desire not just to see and do more, but to be more”

    As the world becomes more digital, we long for imagery and experiences that make our eyes widen and our jaws drop. A sense of wonder makes us human, and spurs us on to search for beauty and meaning as we traverse the planet – and beyond. 


    Join Getty Images Visual Trends Director, Pam Grossman, for this in-depth exploration of the Wonderlust visual trend and discover how your campaigns can inspire your audience by tapping into the boundless beauty and wonder of nature.
  • The app install is a great goal, but mobile marketers need to go well beyond that to build great strategies -- think lifetime value and cost per engagement. 3Q Digital VP of Mobile Strategy Craig Weinberg and Method Mill co-founder Rishi Sethi will break down strategies and tips for running optimized performance-based campaigns in a free one-hour webinar. They'll leave time at the end for questions, so make sure to join -- whether you're in the planning stages or trying to figure out how to engage the users who have downloaded your app.
  • More than half of all programmatic display dollars are expected to go to mobile this year. However, a few myths regarding mobile continue to persist and are keeping brand advertisers from taking a more holistic approach to their marketing. With the explosion of mobile, it is imperative that marketers better understand how they can activate the vast amount of consumer data already at their fingertips to more effectively allocate their marketing spend and maximize returns.

    In this webinar, experts from TUNE and AOL will arm you with critical insights on the next generation of mobile marketing. Kelly Mullins of TUNE will discuss how the data sitting inside your app can be used to create targetable audience segments and power highly effective mobile programmatic campaigns. Michael Brooks of AOL will dive into the best practices of using this data to achieve marketing goals across all screens.
  • Channel
  • Channel profile
  • Adapting to your dynamic customer base Recorded: Apr 17 2012 59 mins
    Jeremiah Owyang - Altimeter Group, Susan Etlinger - Altimeter Group, Justin Kistner - Webtrends
    #WTaltimeter - @jowyang - @setlinger - @justinkistner

    Today’s customer journey has changed significantly. As a consumer you’ve already made the shift, but how is this new consumer behavior affecting your organization and marketing tactics?

    You’re not so different from your audience.

    Join Altimeter Group and Webtrends for a new webinar about today's dynamic customer journey.
  • Ads for Fans are Facebook's best kept secret Recorded: Nov 17 2011 59 mins
    Justin Kistner, Director of Social Products
    After the adrenaline rush from hitting your fan growth goal subsides, the harsh reality of "Now what?" takes over. Management starts asking about how you plan to monetize your fan base. They want to know what the return on investment is for all of your new found fans. If you're like most, you turn to the wall in a desperate attempt to publish offers only to be disappointed by the results (we'll talk more about why this happens on the webinar, but it's because transactional content gets low engagement, which means Facebook's EdgeRank algorithm filters those posts out of the stream). What you need are ads for fans. Did you know you can target your fans with ads just for them? And did you know they get an average of 7X higher click through rate; which not only means a higher response, but also makes them a much cheaper cost per click? Join us for this in-depth session on the least understood best practice in Facebook advertising and start delivering real business value from social campaigns.
  • Facebook posts. Market smarter with Hoverstats. Recorded: Nov 10 2011 60 mins
    Justin Kistner, Director of Social Products
    Twitter hashtag: #hoverstats

    Page admins all want to know a few things: What should I be posting on our wall? When should I post? How often should I post? How do I know if the posts I published performed well? To help answer those questions, Facebook recently released more post-level data. Webtrends was one of seven companies that was allowed early access to this data before it was publicly released, which lead to the development of Hoverstats. Hoverstats is a browser plugin that takes your Facebook data and overlays it directly on your Facebook page. It's core feature is the patent pending PSI, post score indicator, which calculates a score for each post from 0-100 based on a post's performance. Using PSI, page admins can easily compare their past posts using a single number to more easily see which posts are stars and which are duds. Justin Kistner will demo Hoverstats and PSI as well as share the insights that have surfaced from seeing countless scored posts.
  • The First Step in Facebook Domination Your Fan Page Recorded: Nov 2 2011 59 mins
    Webtrends
    The First Step in Facebook Domination Your Fan Page
  • Lead the Digital Marketing Future Recorded: Sep 20 2011 47 mins
    Justin Kistner, Director of Social Products
    During the webinar you'll learn how to apply real insights to your Facebook marketing efforts and get ahead of the curve. Justin Kistner will offer detailed data-driven explanations about the value of utilizing Facebook for your marketing campaigns along with tips, tricks and inspirational ideas.
Social and Facebook marketing expertise
Providing performance base marketing insights for Social and Facebook campaigns.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Ads for Fans are Facebook's best kept secret
  • Live at: Nov 17 2011 5:00 pm
  • Presented by: Justin Kistner, Director of Social Products
  • From:
Your email has been sent.
or close
You must be logged in to email this