Who You Need on Your Side to Build Social Engagement: The Value of the CEO

Manage webcast
PulsePoint Group
You may have a great vision for a socially engaged brand but you’ve got to have the right advocates – and financial support - on your side. This session, from the collaborative work with The Economist Intelligence Unit and PulsePoint Group’s “The Economics of the Socially Engaged Enterprise,” will show you a game plan for how to build future advocate groups based on where advocacy currently lies within your organization.

Topics covered:
- How the evolving role of advocacy occurs from immature to the most mature socially engaged enterprises and how to be one step ahead
- The imperative of C-suite advocacy
- Predictions about future advocates
- How to convince advocates of the value of social engagement
May 3 2012
45 mins
Who You Need on Your Side to Build Social Engagement: The Value of the CEO
Join us for this summit:
More from this community:

Online Advertising

  • Live and recorded (287)
  • Upcoming (14)
  • Date
  • Rating
  • Views
  • Join us on 29th July for a webinar looking at how to make the most of your entry into the Masters of Marketing. Covering the entry process, what to include, some ideas to help capture the judges attention, as well as some hints and tips to help you showcase your work in the best possible light.
  • Date and time: July 15, 2015; 10 am PST/1 pm EST

    Analyst: Andrew Jones, VentureBeat
    Panel of Experts:
    Greg Petro, Chief Executive Officer, First Insight
    Rich Lesperance, VP Digital Marketing and CRM, GrubHub
    Elena Zheleva, Director of Data Science, LivingSocial

    Sponsored by Autopilot

    Abstract:

    Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

    The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.

    We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.

    In this webinar, you'll:

    * Learn how to collect data that helps visualize the customer's journey
    * Get tips on one of the biggest challenges to increasing the ROI of marketing automation
    * Access the theory of identity enrichment
    * Gain insight into best practices for personalization in different channels

    Register for this webinar today and get started doing personalization right!
  • June 30, 2015, 10 am PST/ 1 pm EST

    Analyst: Jon Cifuentes, Research Analyst, VB Insight
    Expert Panel:
    Bobby Uhlenbrock, CTO, Everything But The House
    Danny Hsia, Head of Email and CRM, LivingSocial


    Moderator: Wendy Schuchart, Analyst, VentureBeat

    Sponsored by SparkPost by Message Systems

    This webinar will be based on Jon Cifuentes' VB Insight report, published in May 2015.


    Over 84% of marketers think email contact is important for building brand loyalty -- the thing about email? It works. It works well. It might even work so well that marketers are satisfied with the ROI and don't even know to mine the tools for more gold. In the latest VB Insight report, we learn that a third of marketers don't even know what kinds of devices are opening their emails. And that's leaving money on the table.

    In this webinar, VB Insight analyst Jon Cifuentes will dig deep into email marketing, providing an overview for proven ROI, desired volume and velocity of email.

    With this webinar, you'll:

    Gain a greater understanding of email marketing ROI, volume and ideal velocity
    Learn strategies and competencies for running a great email program
    Develop new methods for email subscriber acquisition
    Understand best practices for email validation and email hygiene


    Check out VB Insight to access Jon's Email Marketing report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • June 24, 10 am PST/1 pm EST

    Speakers:
    John Koetsier: VP Research; VentureBeat
    Ian Woods: Chief Engagement Officer; IMM
    Brian Witlin; COO and Mobile; Yummly

    Moderator: Wendy Schuchart, analyst; VentureBeat

    Abstract:

    If you're only focusing on push notifications with your MMA solutions, you're leaving a lot of money on the table. We've got the inside story on the features used by the most successful mobile app teams ... and which vendors deliver those features. We'll also talk to industry insiders on how they're using MMA in ways you might not have thought of.

    We surveyed 375 mobile developers with over 900 million monthly average users, analyzed 1.8 million apps in Google Play and the iOS app store, conducted 17 live interviews, and surveyed 19 MMA providers to find answers to these questions.

    In this webinar, you'll learn:

    * Which features the most successful mobile app companies focus upon
    * Which MMA features you can't afford to ignore
    * How successful apps are using MMA in creative and unique ways

    Join us to learn how to successfully leverage mobile marketing automation to your advantage.

    Sponsored by: Kahuna
  • Personalisation in advertising has become a hot topic for UK brands and marketers. Retargeting uses the power of personalisation to turn shopping basket abandoners into customers, but what else can it do?

    In this Marketing Week webinar join Shane Murphy, AdRoll’s director of EMEA marketing, as he walks through the insights from our survey of 250 European marketers and AdRoll retargeting campaign data from nearly 4,000 advertisers:

    • Real world use cases for retargeting in driving brand awareness, customer retention, and driving sales

    • Industry insight on social, mobile, and attribution

    • Retargeting and attribution best practices
  • Whether currently engaging in online commerce or contemplating such a move in the future, successful CMOs are realizing that their customers want a personalized, frictionless purchasing experience. Consumers seek agile interactions, painless fulfillment, and a memorable experience. CMOs are increasingly embracing a new priority: Identifying new and recurring revenue opportunities and optimizing the consumer experience to maximize customer lifetime value. The good news is that the global digital consumer is ready to spend. According to analyst firm Ovum, global consumer spend on digital content will increase from $76 billion in 2013 to $145 billion in 2018, doubling in a short five-year span.

    Working in lockstep with CFOs, successful CMOs are implementing new strategies to price products and services, bill customers, offer seamless payment facilities, create new opportunities to retain customers, and grow recurring revenue streams – all while defining new business metrics to measure success in terms of customer lifetime value. They team with product management to identify new opportunities and even new products that meet their customers’ growing expectations for innovation, engagement and relevance.

    To address these new mandates for digital marketing, monetization, and frictionless commerce and experience, the CMO Council will be hosting an online webcast (06/18, 10am PST/1pm EST/5pm GMT) to discuss and debate the realities of transforming organizations, strategies and revenue models and develop winning strategies to successfully navigate the online revenue maze. Vindicia, a subscription billing and recurring revenue leader that is driving the pace of the digital economy, will share expert perspectives, along with key questions that marketers must consider when building new digital revenue models.

    Speakers:
    Gene Hoffman, CEO/Chairman-Vindicia
    Miriam Volle, Business Marketing Communications Leader-Kaiser Permanente
    Vidya Vishal, Enterprise Growth Leader-Equifax
  • Search and Social are the two most important channels for influencing buying decisions. More than 65% of revenue comes from purchases that involve multiple touchpoints along the conversion funnel. If you are managing your Search and Social campaigns separately, you’re missing out on maximizing your revenue from these complementary channels.

    Join Marin Software and iProspect for this 1 hour webinar and Q&A on integrating your Search and Social strategies in order to better manage, measure, and optimize your campaigns for improved ROI and maximum customer lifetime value.

    We'll share 15 proven tactics, along with case studies exhibiting how you can most effectively implement these proven ideas into your own Search and Social advertising programs.
  • “There is a desire not just to see and do more, but to be more”

    As the world becomes more digital, we long for imagery and experiences that make our eyes widen and our jaws drop. A sense of wonder makes us human, and spurs us on to search for beauty and meaning as we traverse the planet – and beyond. 


    Join Getty Images Visual Trends Director, Pam Grossman, for this in-depth exploration of the Wonderlust visual trend and discover how your campaigns can inspire your audience by tapping into the boundless beauty and wonder of nature.
  • The app install is a great goal, but mobile marketers need to go well beyond that to build great strategies -- think lifetime value and cost per engagement. 3Q Digital VP of Mobile Strategy Craig Weinberg and Method Mill co-founder Rishi Sethi will break down strategies and tips for running optimized performance-based campaigns in a free one-hour webinar. They'll leave time at the end for questions, so make sure to join -- whether you're in the planning stages or trying to figure out how to engage the users who have downloaded your app.
  • Channel
  • Channel profile
  • A Look Forward: The CMO of the Future Recorded: Dec 12 2013 47 mins
    Michael Gale, PulsePoint Group; Colette LaForce, AMD; Tracy Hansen, CA Technologies; Bruce Rogers, Forbes
    CMOs are currently caught between the need to demonstrate ROI and the pressure to evolve the marketing function. How will the next-generation CMO succeed? In an age where near instant gratification for marketing investment is being demanded, the CMO is under duress to radically evolve the enterprise into a digitally centric marketing and communications engine.The underlying tension many C-suite executives are receiving to develop socially engaged strategies that also build the value of the brand in the long term has put undue pressure on resources.

    The influencers participating in this roundtable will talk about their own unique experiences in handling this ongoing tension and offer tips and guidance to those in the middle of this fray or about to enter it.

    Panelists:
    - Michael Gale, Partner, PulsePoint Group (Moderator)
    - Colette LaForce, CMO, AMD
    - Tracy Hansen, SVP Corporate Marketing, CA Technologies
    - Bruce Rogers, Chief Insights Officer, Forbes
  • Social and Mobile – Engagement Marketing Not a Reach Replacement Recorded: Oct 17 2012 45 mins
    Michael Gale, Partner, Pulsepoint Group
    Mobile is everywhere, as is social. But social media is not the key way to win with the mobile workforce. Social engagement using mobile to drive marketing resonance, behavioral change in employees and new product and service and sales effectiveness offers an amazing new world of opportunity. The session will cover what this new world can and would look like based on work with clients and the economics based on a collaborative project on the Socially Engaged Enterprise with the Economist Intelligence Unit.
  • Organizational Transformation for Social Engagement Recorded: Jun 14 2012 42 mins
    PulsePoint Group
    Successful social engagement requires organizational transformation – putting in place an enablement structure to developing talent to ensuring peer support. In this webinar, based on findings from a collaborative research project with The Economist Intelligence Unit on “The Economics of Social Engagement,” PulsePoint Group will discuss the transformation required for social engagement.

    Topics covered:
    - Organizational Change: An enablement structure
    - Talent development
    - Peer support
  • Building On Social Listening Centers: Crowdsourcing New Product Ideas Recorded: May 31 2012 47 mins
    PulsePoint Group
    In a collaborative study with The Economist Intelligent Unit, “The Economics of the Socially Engaged Enterprise,” executives defined social engagement today as online listening, blogging, and building relationships with online influencers. But the top economic or business return performers have a different view – they will be more focused on ideas and action in the next two years. Big-return companies crowdsource new products (57%), or let customers participate in developing ideas. In fact, they are predicting a significant portion of new products will be derived from social engagement insights. This webinar from PulsePoint Group will explore best cases and practices.

    Topics covered:
    - Research results
    - The different flavors of “crowdsourcing”
    - Case studies
    - What works and what doesn¹t
  • Smart Investment Models as You Build Your Brand’s Social Engagement Strategy Recorded: May 17 2012 45 mins
    PulsePoint Group
    Everyone wants to be in a socially engaged enterprise but understanding the right level of investment and sequence of activities is often unclear. From a collaborative research project with The Economist Intelligence Unit, PulsePoint Group has calculated the enormous range of very disparate economic performances achieved across six types of socially engaged enterprises. With the highest economic performers achieving a four times higher return than the lowest performers, there are sensible investments in time and money that you should consider to win.

    Topics covered:
    - The lowest and highest performing socially engaged enterprise profiles – from one extreme to another
    - The most consistently wrong and the most surprisingly effective investment focus areas
    - Plotting your journey to the most economically optimized state of social engagement
  • Who You Need on Your Side to Build Social Engagement: The Value of the CEO Recorded: May 3 2012 45 mins
    PulsePoint Group
    You may have a great vision for a socially engaged brand but you’ve got to have the right advocates – and financial support - on your side. This session, from the collaborative work with The Economist Intelligence Unit and PulsePoint Group’s “The Economics of the Socially Engaged Enterprise,” will show you a game plan for how to build future advocate groups based on where advocacy currently lies within your organization.

    Topics covered:
    - How the evolving role of advocacy occurs from immature to the most mature socially engaged enterprises and how to be one step ahead
    - The imperative of C-suite advocacy
    - Predictions about future advocates
    - How to convince advocates of the value of social engagement
  • The Economics of the Socially Engaged Enterprise: Achieving High Return Recorded: Apr 19 2012 48 mins
    PulsePoint Group
    Your organization can adopt clear best practices to expand the reach and economic value of social engagement with your customers, partners and employees. This webinar will introduce PulsePoint Group’s ongoing research diagnostic, in collaboration with The Economist Intelligence Unit, to show you what to focus on and how to sequence the right actions to reap the four times higher economic return experienced by socially engaged high performers.


    Topics covered:
    - The defining attributes of the socially engaged high performers
    - The C-suite advocacy required to get traction
    - Evidence of the range of economic values social engagement has been calculated to deliver
    - Finding out where your organization is and what you should do next
Social media marketing best practices for the enterprise
Social media marketing best practices for the enterprise

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Who You Need on Your Side to Build Social Engagement: The Value of the CEO
  • Live at: May 3 2012 5:00 pm
  • Presented by: PulsePoint Group
  • From:
Your email has been sent.
or close
You must be logged in to email this