The digital world is changing the way consumers view and participate in the shopping experience. As mobile technology becomes part of their everyday lives, shoppers expect to be able to use their smartphones to research and review products, and complete in-store purchases. To compete today, retailer
The digital world is changing the way consumers view and participate in the shopping experience. As mobile technology becomes part of their everyday lives, shoppers expect to be able to use their smartphones to research and review products, and complete in-store purchases. To compete today, retailers must refocus their strategies, including adding digital spend to their ad budget, providing store associates with mobile devices and personalizing promotional messages. Join Gary Schwartz of Impact Mobile in this session to learn about how brands including Hot Topic, Estee Lauder and Coca-Cola are increasing conversion by engaging shoppers across channels.
RecordedJun 18 2012
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In this webinar, we’re going to talk about how the hyper-personalization of smartphones is taking mobile marketing to an entirely new level. Search Engine Optimization has transformed the way brands are marketers get their products to the public and the trend is reaching into Apps as well. Given that 90% of users’ time on their smartphones are spent on apps (according to some sources), getting users to your particular app can be particularly lucrative.
But that’s not the only way that Smartphone Personalization is innovating how we market: In-app ads and how to block in-app adds (and how to outsmart them) is the next challenge marketers must face. Our webinar will bring together a mix of voices, all experts in their respective fields, to provide a unique and complex perspective from all angles of Mobile Marketing.
Mobility is now the norm, everyone is using their phones on the move throughout the day. In this webinar we will provide an insight and results from our clients to discover how they have increased adoption and effectiveness of their social advocacy programs through a mobile app technology.
You are sending more mail but fewer people are clicking. Why? Emails can no longer be the same for everyone, static and manually produced. Email marketers need to provide relevancy and leverage dynamic and real-time content to engage users and improve conversion. You have 3 seconds to make an impression - how do you do that?
With dynamic, personalized content you target individual subscribers with different content all within the same mailing. Using dynamic components will save you tons of time, get better results and is actually fun to use.
In this webinar you will learn how to:
•Match the right content with the right user based on a number of factors (hint: time, device and location, to name a few)
•Avoid the time sink of creating segments and automatically adapt email for each recipient with the same template
•Leverage data you already have and data you never knew you had to gain better insights
•Get positive results on your email campaigns
• How to use the “Client/Customer Matrix” to get 5x the results
• 6 magic words to get more referrals
• What chocolate (yes, chocolate!) can do for your business
• ...and more than we can fit in this space!
Watch Lee Odden - CEO of Top Rank & ranked No #1 Content Marketer by Entrepreneur Magazine as he chats about:
How to leverage influencer content programs to attract and engage business buyers.
How to identify, qualify and recruit the right influencers
How to use the 'Attract, Engage, Convert' model for influencer and content performance optimization
Best and worst practices when working with influencers on an ongoing basis
It’s not enough to simply use data, analytics and insights to inform your mobile strategy. To be truly effective, you need a clear understanding of the ever-shifting consumer journey. Tracking store visits at the individual store level is essential to mobile and offline attribution and can provide actionable insights that can be used in campaign strategy and planning.
Watch the Adweek replay and join YP and data-driven marketing agency Ansira (formerly Sq1) for a discussion of best practices in mobile campaign optimization, the nuances of the current path to purchase, and how consumers now zigzag across devices, platforms and channels. You’ll learn:
•How location, context and device can identify new opportunities for your consumers.
•Best practices for tracking store visits and aggregating and analyzing audience data to obtain valuable insights.
•How to use campaign data to develop predictive models to improve future results and return on ad spend.
According to a CMO Council study, “Closing the Gap: Understanding the Sales and Marketing Alignment Imperative,” some 46 percent of sales and marketing executives felt that in order to maximize sales across the organization, the level of action on opportunities needed to be boosted, and the speed to action needed to be accelerated.
Despite this clear call to work smarter and faster, sales productivity improvements have been slow to materialize. According to CSO Insights, only 33 percent of a sales representative’s time is spent actively selling. Not only is sales struggling to push away the inefficiencies to build those critical relationships, but it can also be hard to actually get sales teams up and running. According to Accenture, 42.5 percent of sales reps take 10 months or longer to become productive enough to contribute to company goals.
So where and how can businesses empower the front line while sparking profitability through accelerated sales productivity? Are there new calls to action that sales leaders can respond to in an effort to streamline inefficient processes, eliminate waste and remove friction from sales engagement? How are smart organizations growing at scale while remaining compliant and error-free in their engagements with customers and prospects?
These are just some of the issues that the CMO Council, in partnership with Oracle, will explore in a one-hour, interactive webcast focused on productivity, profitability and opportunities to foster revenue. Joining the discussion will be experts and market leaders in sales and operational effectiveness to share where and how they are maximizing profitability while empowering sales teams and resources to work in a more nimble, agile and lucrative environment.
Discover how to leverage cloud, mobile, and social technologies that will allow you to stand out from your competition. Watch and learn from small business experts, Gene Marks and Ramon Ray, as they discuss the latest trends, tips, and services to help you grow, manage, and increase your profits.
Optimize. Connect. Analyze. We’ve all heard the social media buzz words, but how can we move beyond lingo and actualize an effective social media strategy that doesn’t bore the already short-attention-spanned customer?
Given that the average person receives roughly 200 emails per week, how can we get them to care about our bikinis and personalized soaps (aside from using Kim Kardashian as a model)? This in-depth interactive executive learning session can help you fuel a high powered fast and effective social media strategy that does more than buzz and ping.
In this webinar you’ll learn how to create a social media strategy that is unique to your corner of the universe, including how to:
* Differentiate between social media and social messaging
* Utilize analytics to optimize your results
* Empower rather than manage your social media by becoming more effective with the tools at your disposal
* Optimize social media spending to gain the attention of new audiences
* Engage social influencers by using the right tools and approaches
* Craft and deliver the right content and promote it -- beyond finding and sending
* Itamar Benedy, VP of marketing, Yoga.com
* Stefania Pomponi, Chief Evangelist, Clever Girls Collective
* Andrew Grill, Global managing partner, IBM Social
* Stewart Rogers, director of marketing technology, VentureBeat
* Wendy Schuchart, moderator, VentureBeat
Taking a strategic approach to location performance measurement can reap big rewards by boosting sales and increasing customer satisfaction. Retailers must strive to understand shopper behavior in each department, including when they visit, how long they stay and what they do after visiting specific locations, information vital to defining and quantifying the desired customer experience. This data can help to determine performance at the departmental, brand or end-cap level – affecting customer experience and retail success.
This presentation will offer insights into the highest value applications of location analytics, including how location analytics measure the effects of marketing, merchandising and store operations on consumer experience and retail performance.
Marge Laney, CEO & Brian Laney, VP Marketing, Alert Tech
In this session, attendees will learn about the truth behind the some of the most valuable square footage in a retail store: the fitting room! This part of the retail store often is overlooked as a revenue generator or customer engagement opportunity. Presenters will share tips and tricks about transforming the fitting room into an engine to increase sales and build customer loyalty. Using a SaaS-based analytics solution, retailers can track store activity and assign data-informed goals to coordinate shopper behavior with fitting room activity. You will be able to take these lessons and apply them to your customer experience to ensure you can define and quantify this process.
Peter Blum, VP of Product Management, Instart Logic
This holiday season, your customers are going to be shopping via mobile devices across wireless networks. Is your website geared up to deliver an optimal shopping experience?
Join us for this session where we will discuss 5 steps you can take to ensure the performance of your online store is optimized for all your customers across any device class.
•Learn why web performance is closely linked with driving higher revenue
•Beat the performance challenges of latency, last mile bottlenecks, and image load time and deliver your website to every mobile device
•Dynamically serve the right image size to the right device - fast
•Increase product image quality and size without reducing performance
•Dramatically improve page load times and therefore conversions
•Case studies: How leading online retailers Dollar Shave Club and One Kings Lane have increased both performance and conversions
Miya Knights, Senior Research Analyst, IDC Retail Insights ; Mike Haze, Director Of Product Management, Mozu
In today’s competitive business landscape, retailers can't afford any delays when releasing new products to market. With a single, integrated commerce platform in place, marketing and merchandising teams can experience a new agility that enables them to rapidly introduce products or open pop-up stores based on market trends and needs.
Join Miya Knights from IDC Research and Mike Haze from Mozu as they discuss how to directly empower marketers and merchandisers with streamlined and powerful tools that create smarter, faster go-to-market strategies. With freedom from IT, retailers can now bring brand consistency and unique product experiences to customers.
Gary Schwartz, President, Impact Mobile ; Eileen Kolev, Retail Program Manager, MicroStrategy
"Do you want to learn how leading retailers such as Whole Foods, The Container Store and Gucci are improving customer service by arming store associates and managers with best-in-class mobile technology? Register for this webinar to find out Retailers know they need to be mobile to meet today’s customer demands. More than half (56%) of retailers say their top business challenge is knowing that “Consumers are using mobile as part of their shopping experience and we need to be there,” according to Retail Systems Research (RSR). This will be vitally important moving into the competitive holiday season.. During the webinar Gary Schwartz, President of Impact Mobile and Chairman of 4more Innovation, will talk about how mobile technology is transforming the store into a “smart location” led by the Internet of Things (IOT): “The IOT allows the retailer to finally build intelligent space around their offering to fulfill their mobile shopper demands.” Central to this next-generation mobile strategy, mobile apps are transforming the way retailers operate and engage with customers. EKN reports that 77% of retailers believe that store operations will have the greatest positive impact from mobility initiatives. Webinar participants will learn about the key benefits of a best-in-class mobile app strategy in time for the holidays, including the ability to: Improve sales, reduce stockouts and improve promotion execution
Enable real-time product information and assisted selling for shoppers; and
Improve employee productivity through mobile training, task-driven alerts, and gamification.
Zimm Zimmerman, VP of Personalization, Merkle and Arif Damji, Senior Director of Strategy & Development, 500Friends
What sets you, as a retailer, apart from your competitors? It is the relationship you have with your customers. During this holiday season, it’s not just price that will separate winners from losers. Instead, retailers who can deliver relevant and personalized conversations with their customers — at scale — will realize the true advantage.
During this webinar we will explore what consumers expect from retailers in regards to personalization and how this affects their holiday shopping patterns. Presenters will provide the steps you can take now to improve personalized communications and how you can use the holiday rush to advance your personalization strategies in the coming year — for real bottom-line results.
Key Take-Aways include how to:
» Uncover the expectations of consumers in regards to personalized communications and how this affects their holiday shopping;
» Explore 10 tips to optimize personalization strategies this holiday season; and
» Use learnings from the 2014 holiday season to improve personalization strategies into 2015.
Richard Mader, Director Emeritus, ARTS; John-Pierre Kamel, Principle, RFID Sherpas
Even if you have not been waiting patiently to find out when RFID would finally reach market saturation in retail, you might be interested to know that the emergence of the Internet of Things (IoT) combined with the omnichannel imperative may have created the perfect storm of circumstances to propel RFID into mass implementation.
Find out more during this upcoming webinar “Inventory accuracy is critical to endless aisle and buy online/pick up in-store,” said Richard Mader, Director Emeritus for the Associate of Retail Technology Standards (ARTS). “RFID is the best technology to achieve up to 99.9% inventory accuracy. And having RFID in all products is the foundation to the IoT. If you want to talk to a device, it must be identified.” During this event, Mader will be joined by John-Pierre Kamel from RFID Sherpas to analyze the latest RFID news, trends and insights — and the impact on omnichannel retail.
Lorenz Jakober, Sr. Product Marketing Manager, Akamai & Daniel Shugrue, Director of Product Marketing, Akamai Technologies
"As much as 41% of sales during Thanksgiving weekend take place online, according to the National Retail Federation (NRF). In fact, online holiday sales generated $78.7 billion in revenue in 2013, and showed yearly increases of 15%.
For retailers, that means you need to do all you can to ensure your web site is available, high-performing, and able to handle peak capacity However, not all traffic is the kind your business desires. During the 2013 holiday season retailers saw a 5x increase in Black Friday attack traffic compared to the beginning of November, and malicious traffic is only expected to increase in the coming retail season.
To learn how to overcome the challenges of the upcoming holiday season, sign up for this webinar today!
During this event, attendees will receive the following strategic insights, tips and tactics:
• Best practices for scaling to meet peak demand;
• How to tackle the complexities of delivering high-quality user experiences across different networks; and
• Strategies that offer scalable protection without compromising performance.
Jim Davidson, Director of Research, Bronto Software
For many retailers, the holiday season actually begins in September. Are you ready? Now don’t panic. Actually, it may be time to panic just a little.
With fewer days between Thanksgiving and Christmas, you need to start planning early in order to finish strong for the year.
Let Retail TouchPoint’s six-part Holiday Connected Consumer Series lead the way to a happy holiday.
Jim Davidson, Director of Research at Bronto Software, kicks off the series with an in-depth analysis of seasonal trends and hour-by-hour data from the 2013 holiday season designed to help you perfect your holiday plan and react with confidence when last-minute, make-or-break situations arise.
This first webinar will address some of the most critical holiday planning questions, such as:
• Should I start my Black Friday sales early?
• How many messages can I send on Black Friday and Cyber Monday?
• What do I do when mistakes happen?
• How can I boost an underperforming campaign?
• What trends should I expect during the 2014 Holiday Season?