The digital world is changing the way consumers view and participate in the shopping experience. As mobile technology becomes part of their everyday lives, shoppers expect to be able to use their smartphones to research and review products, and complete in-store purchases. To compete today, retailers must refocus their strategies, including adding digital spend to their ad budget, providing store associates with mobile devices and personalizing promotional messages. Join Gary Schwartz of Impact Mobile in this session to learn about how brands including Hot Topic, Estee Lauder and Coca-Cola are increasing conversion by engaging shoppers across channels.
RecordedJun 18 201261 mins
Your place is confirmed, we'll send you email reminders
Taking a strategic approach to location performance measurement can reap big rewards by boosting sales and increasing customer satisfaction. Retailers must strive to understand shopper behavior in each department, including when they visit, how long they stay and what they do after visiting specific locations, information vital to defining and quantifying the desired customer experience. This data can help to determine performance at the departmental, brand or end-cap level – affecting customer experience and retail success.
This presentation will offer insights into the highest value applications of location analytics, including how location analytics measure the effects of marketing, merchandising and store operations on consumer experience and retail performance.
Marge Laney, CEO & Brian Laney, VP Marketing, Alert Tech
In this session, attendees will learn about the truth behind the some of the most valuable square footage in a retail store: the fitting room! This part of the retail store often is overlooked as a revenue generator or customer engagement opportunity. Presenters will share tips and tricks about transforming the fitting room into an engine to increase sales and build customer loyalty. Using a SaaS-based analytics solution, retailers can track store activity and assign data-informed goals to coordinate shopper behavior with fitting room activity. You will be able to take these lessons and apply them to your customer experience to ensure you can define and quantify this process.
Peter Blum, VP of Product Management, Instart Logic
This holiday season, your customers are going to be shopping via mobile devices across wireless networks. Is your website geared up to deliver an optimal shopping experience?
Join us for this session where we will discuss 5 steps you can take to ensure the performance of your online store is optimized for all your customers across any device class.
•Learn why web performance is closely linked with driving higher revenue
•Beat the performance challenges of latency, last mile bottlenecks, and image load time and deliver your website to every mobile device
•Dynamically serve the right image size to the right device - fast
•Increase product image quality and size without reducing performance
•Dramatically improve page load times and therefore conversions
•Case studies: How leading online retailers Dollar Shave Club and One Kings Lane have increased both performance and conversions
Miya Knights, Senior Research Analyst, IDC Retail Insights ; Mike Haze, Director Of Product Management, Mozu
In today’s competitive business landscape, retailers can't afford any delays when releasing new products to market. With a single, integrated commerce platform in place, marketing and merchandising teams can experience a new agility that enables them to rapidly introduce products or open pop-up stores based on market trends and needs.
Join Miya Knights from IDC Research and Mike Haze from Mozu as they discuss how to directly empower marketers and merchandisers with streamlined and powerful tools that create smarter, faster go-to-market strategies. With freedom from IT, retailers can now bring brand consistency and unique product experiences to customers.
Gary Schwartz, President, Impact Mobile ; Eileen Kolev, Retail Program Manager, MicroStrategy
"Do you want to learn how leading retailers such as Whole Foods, The Container Store and Gucci are improving customer service by arming store associates and managers with best-in-class mobile technology? Register for this webinar to find out Retailers know they need to be mobile to meet today’s customer demands. More than half (56%) of retailers say their top business challenge is knowing that “Consumers are using mobile as part of their shopping experience and we need to be there,” according to Retail Systems Research (RSR). This will be vitally important moving into the competitive holiday season.. During the webinar Gary Schwartz, President of Impact Mobile and Chairman of 4more Innovation, will talk about how mobile technology is transforming the store into a “smart location” led by the Internet of Things (IOT): “The IOT allows the retailer to finally build intelligent space around their offering to fulfill their mobile shopper demands.” Central to this next-generation mobile strategy, mobile apps are transforming the way retailers operate and engage with customers. EKN reports that 77% of retailers believe that store operations will have the greatest positive impact from mobility initiatives. Webinar participants will learn about the key benefits of a best-in-class mobile app strategy in time for the holidays, including the ability to: Improve sales, reduce stockouts and improve promotion execution
Enable real-time product information and assisted selling for shoppers; and
Improve employee productivity through mobile training, task-driven alerts, and gamification.
Zimm Zimmerman, VP of Personalization, Merkle and Arif Damji, Senior Director of Strategy & Development, 500Friends
What sets you, as a retailer, apart from your competitors? It is the relationship you have with your customers. During this holiday season, it’s not just price that will separate winners from losers. Instead, retailers who can deliver relevant and personalized conversations with their customers — at scale — will realize the true advantage.
During this webinar we will explore what consumers expect from retailers in regards to personalization and how this affects their holiday shopping patterns. Presenters will provide the steps you can take now to improve personalized communications and how you can use the holiday rush to advance your personalization strategies in the coming year — for real bottom-line results.
Key Take-Aways include how to:
» Uncover the expectations of consumers in regards to personalized communications and how this affects their holiday shopping;
» Explore 10 tips to optimize personalization strategies this holiday season; and
» Use learnings from the 2014 holiday season to improve personalization strategies into 2015.
Richard Mader, Director Emeritus, ARTS; John-Pierre Kamel, Principle, RFID Sherpas
Even if you have not been waiting patiently to find out when RFID would finally reach market saturation in retail, you might be interested to know that the emergence of the Internet of Things (IoT) combined with the omnichannel imperative may have created the perfect storm of circumstances to propel RFID into mass implementation.
Find out more during this upcoming webinar “Inventory accuracy is critical to endless aisle and buy online/pick up in-store,” said Richard Mader, Director Emeritus for the Associate of Retail Technology Standards (ARTS). “RFID is the best technology to achieve up to 99.9% inventory accuracy. And having RFID in all products is the foundation to the IoT. If you want to talk to a device, it must be identified.” During this event, Mader will be joined by John-Pierre Kamel from RFID Sherpas to analyze the latest RFID news, trends and insights — and the impact on omnichannel retail.
Lorenz Jakober, Sr. Product Marketing Manager, Akamai & Daniel Shugrue, Director of Product Marketing, Akamai Technologies
"As much as 41% of sales during Thanksgiving weekend take place online, according to the National Retail Federation (NRF). In fact, online holiday sales generated $78.7 billion in revenue in 2013, and showed yearly increases of 15%.
For retailers, that means you need to do all you can to ensure your web site is available, high-performing, and able to handle peak capacity However, not all traffic is the kind your business desires. During the 2013 holiday season retailers saw a 5x increase in Black Friday attack traffic compared to the beginning of November, and malicious traffic is only expected to increase in the coming retail season.
To learn how to overcome the challenges of the upcoming holiday season, sign up for this webinar today!
During this event, attendees will receive the following strategic insights, tips and tactics:
• Best practices for scaling to meet peak demand;
• How to tackle the complexities of delivering high-quality user experiences across different networks; and
• Strategies that offer scalable protection without compromising performance.
Jim Davidson, Director of Research, Bronto Software
For many retailers, the holiday season actually begins in September. Are you ready? Now don’t panic. Actually, it may be time to panic just a little.
With fewer days between Thanksgiving and Christmas, you need to start planning early in order to finish strong for the year.
Let Retail TouchPoint’s six-part Holiday Connected Consumer Series lead the way to a happy holiday.
Jim Davidson, Director of Research at Bronto Software, kicks off the series with an in-depth analysis of seasonal trends and hour-by-hour data from the 2013 holiday season designed to help you perfect your holiday plan and react with confidence when last-minute, make-or-break situations arise.
This first webinar will address some of the most critical holiday planning questions, such as:
• Should I start my Black Friday sales early?
• How many messages can I send on Black Friday and Cyber Monday?
• What do I do when mistakes happen?
• How can I boost an underperforming campaign?
• What trends should I expect during the 2014 Holiday Season?
Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.
In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:
• 8 different video types to support the BoFu
• How to map your content to different stages of the funnel
• What information your potential buyers are looking for
• How to connect your video marketing campaigns to ROI
Let’s face it. When it comes to building your social influence, there’s always a new technology, platform, and trend just around the corner. It’s no secret that video is becoming a powerful and popular medium for influencers to share a brand's message.
TapInfluence has partnered with social media influencer and video expert Chef Billy Parisi to bring you everything you need to know about getting started in video.
Join us on Wednesday, September 14th at 1pm EDT. In this 1 hour webcast, you’ll learn:
- Why video?
- What to consider before getting started
- Ways to get involved: DIY vs. Hired Production
- Equipment & tool recommendations for the beginner, intermediate and advanced video enthusiasts
- How to work with brands on video collaborations
About the speaker:
Chef Billy Parisi is one of the true culinary media entrepreneurs branching out his brand across the digital and social landscape since 2007. He engages as on-camera talent, speaking engagements, live cooking demonstrations, brand advocacy and culinary consulting.
The modern customer expects brand communications that are extremely relevant, timely, and on point. The truly omnichannel marketer needs to account for these increasingly sophisticated customers as they move between devices and platforms. From data mining to web analytics, savvy marketers know that finding and keeping consumers across channels rests squarely on the ability to personalize communications.
Elements of personalization across channels include conversion reporting and analysis, platform-based analysis such as Facebook Insights and mobile app analytics, and customer-based analytics to create accurate segmentation, attribution and predictive modeling.
By using these and other tools, marketers can capture and keep customers by targeting, testing, and personalizing communications across channels and platforms. Join VB experts and other panelists as the steps to omnichannel personalization are identified.
Webinar attendees will learn how to:
• Understand omnichannel engagement and personalization strategies
• Create a segment of one approach to marketing
• Enable collaborative filtering
• Build custom email campaigns that increase customer engagement
* Faisal Masud, Chief Digital Officer, Staples
• Stewart Rogers, Director of Marketing Technology, VentureBeat
• Wendy Schuchart, Moderator, VentureBeat
Founded by Winnie Christiansen and Maren Demant, Transceiving Reality X [TRX] merges Immersive Theatre and multisensory Virtual Reality for their project 'Empfaenger Verzogen". It aims to explore the interplay of virtual and physical environments to develop a format for Story-living that is driven by technology, personal interaction and sensory perception.
This presentation gives insights into what they've learned so far from the project and an outlook for use cases and opportunities of locationbased perceptible VR experiences.
So you've built an app or a website or a channel with excellent social interactions. Whether you meet your audience on Twitter, Facebook, LinkedIn or Instagram, you are missing valuable data from your users that will increase conversions.
Anyone can call themselves a social media expert these days -- but what really separates the wheat from the chaff is whether you know how to spin those social media analytics into gold. The good news? We're here to help. We've gathered data from our own VB Insight reports, and selected two experts who have built their business on the backs of their social media empires. They have the goods. Now it's your turn.
In this free webinar, join VB's own Stewart Rogers, Chrissy Hansen, Director of Marketing, from Reverb and Ethan Smith, Chief Growth Officer, from Yummly experts as they explore the impacts (good and bad) of social analytics on everything from apps to mobile to websites.
From this webinar, you'll learn to:
* Gather the right data from your users
* Utilize social analytics to target the right consumers
* Translate social interactions into sales
* Increase brand awareness in a way that feeds the bottom line
* Chrissy Hansen, Director of Marketing, Reverb
* Ethan Smith, Chief Growth Officer, Yummly
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Given that only a small portion of apps are utilized regularly (versus those downloaded), app publishers are faced with the difficulty of creating relationships with users, not just downloads. Take the world of freemium games, for example. Of those consumers downloading their games, only a very small portion actually bring money to the table.
In fact, a recent report found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?
VB'S own Stewart Rogers is going to sit down the CEO of TriviaCrack and talk about how to maximize mobile monetization through these ever-growing mobile touch points for whatever kind of app you have.
Webinar attendees will learn to:
* Customize your monetization strategy so that it's scalable
* Unlock the revenue potential of lower spending users
* Attract higher-spend users
* Negotiate monetization strategies without alienating current users
* Maximo Cavazzani, CEO & Founder, Etermax (maker of Trivia Crack)
* Jessy Hanley, VP Marketing & Customer Experience, GSN Games
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Savvy marketers are already planning their Christmas campaigns, tailoring their approach to win new business, maximise ROI and stay front-of-mind with customers and prospects.
Join AdRoll and Marketing Week to find out what tactics and strategies can be used to prepare your business for digital-marketing domination this Christmas.
oPlanning and delivering successful seasonal campaigns
oSegmentation strategies and re-engagement tactics
oMaximising historical data to drive sales this Christmas
oUsing dynamic creative to drive higher conversion rates
oExpanding reach across web, social and mobile
Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.
This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:
- Budget allocation
- Preferred social platforms
- Key challenges faced
- Measuring success
- Top performing tactics
- Why influencer marketing works
About the speaker:
Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
3Q Digital's Natalie Aller and Storemaven's Adam Rakib dish on app store optimization updates and best practices, specifically in the wake of Apple's decision to utilize app store ads. Natalie and Adam will cover:
- ASO algos and how to work with them
- elements of ASO to manipulate for greater discovery
- advanced keyword strategy
- tips & benchmarks