Top 5 Myths of Brand Advocacy REVEALED

Nick Cifuentes (Global Social Media Director, Ancestry.com), Rob Fuggetta (Founder/CEO, Zuberance)
Brand Advocacy is hot! According to a recent IBM study, brand advocacy is the #1 priority for CMO’s globally. As forward-thinking marketers are developing strategies to find and activate their most enthusiastic customers, it’s important to put to rest some myths surrounding advocacy. This webinar will address what it takes to run a successful advocacy program and the characteristics and motivations of Brand Advocates. (Do you know what Advocates crave most? Here’s a hint: It isn’t money.)

What You’ll Learn:
-Surprising insights about who Brand Advocates are and what makes them tick
-Best practices for engaging and energizing this influential segment to drive leads and sales
-How to measure the impact from brand advocacy programs
-Real world case studies from top brands like Ancestry.com, Rubio’s, and Intuit
Aug 1 2012
44 mins
Top 5 Myths of Brand Advocacy REVEALED
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  • Top 5 Myths of Brand Advocacy REVEALED Recorded: Aug 1 2012 44 mins
    Brand Advocacy is hot! According to a recent IBM study, brand advocacy is the #1 priority for CMO’s globally. As forward-thinking marketers are developing strategies to find and activate their most enthusiastic customers, it’s important to put to rest some myths surrounding advocacy. This webinar will address what it takes to run a successful advocacy program and the characteristics and motivations of Brand Advocates. (Do you know what Advocates crave most? Here’s a hint: It isn’t money.)

    What You’ll Learn:
    -Surprising insights about who Brand Advocates are and what makes them tick
    -Best practices for engaging and energizing this influential segment to drive leads and sales
    -How to measure the impact from brand advocacy programs
    -Real world case studies from top brands like Ancestry.com, Rubio’s, and Intuit
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    Key Takeaways:

    -How to identify and energize your best customers (AKA Brand Advocates)
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    -How to lower customer acquisition costs and increase conversion rates and sales via your Brand Advocates
    -How to measure the impact of mobilizing Brand Advocates
Webinars for Forward-Thinking Digital Marketers
The Zuberance Channel brings together forward-thinking marketers to discuss key strategies for brand advocacy and word of mouth in today’s social-media-connected world.

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  • Title: Top 5 Myths of Brand Advocacy REVEALED
  • Live at: Aug 1 2012 6:00 pm
  • Presented by: Nick Cifuentes (Global Social Media Director, Ancestry.com), Rob Fuggetta (Founder/CEO, Zuberance)
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