Top 5 Myths of Brand Advocacy REVEALED

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Nick Cifuentes (Global Social Media Director,, Rob Fuggetta (Founder/CEO, Zuberance)
Brand Advocacy is hot! According to a recent IBM study, brand advocacy is the #1 priority for CMO’s globally. As forward-thinking marketers are developing strategies to find and activate their most enthusiastic customers, it’s important to put to rest some myths surrounding advocacy. This webinar will address what it takes to run a successful advocacy program and the characteristics and motivations of Brand Advocates. (Do you know what Advocates crave most? Here’s a hint: It isn’t money.)

What You’ll Learn:
-Surprising insights about who Brand Advocates are and what makes them tick
-Best practices for engaging and energizing this influential segment to drive leads and sales
-How to measure the impact from brand advocacy programs
-Real world case studies from top brands like, Rubio’s, and Intuit
Aug 1 2012
44 mins
Top 5 Myths of Brand Advocacy REVEALED
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    About Zuberance

    Zuberance is a social media marketing company that manages and powers Brand Advocate programs for leading consumer and business brands, plus growing SMBs. Zuberance’s award-winning social media marketing platform enables companies to systematically identify and energize their highly-satisfied customers (AKA “Brand Advocates”), driving measurable increases in referral leads, recommendations, and revenues. For more information, visit or follow Zuberance on Twitter @zuberance.
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    Rob Fuggetta: Founder/CEO, Zuberance and author of "Brand Advocates" (Wiley, 2012)
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    Bill Lee (President, Lee Consulting Group), Mitch Joel (President, Twist Image) Rob Fuggetta (Founder/CEO, Zuberance)
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    · Why traditional marketing doesn’t work
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    Register for the Zuberance webinar featuring three established social marketing authors who will share their insights on Influencers and Brand Advocates.

    What You’ll learn:
    -The difference between Influencers and Brand Advocates (what makes them tick, what drives their behavior)
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    -Influencer outreach and brand advocacy success stories from top brands
  • Top 5 Myths of Brand Advocacy REVEALED Recorded: Aug 1 2012 44 mins
    Nick Cifuentes (Global Social Media Director,, Rob Fuggetta (Founder/CEO, Zuberance)
    Brand Advocacy is hot! According to a recent IBM study, brand advocacy is the #1 priority for CMO’s globally. As forward-thinking marketers are developing strategies to find and activate their most enthusiastic customers, it’s important to put to rest some myths surrounding advocacy. This webinar will address what it takes to run a successful advocacy program and the characteristics and motivations of Brand Advocates. (Do you know what Advocates crave most? Here’s a hint: It isn’t money.)

    What You’ll Learn:
    -Surprising insights about who Brand Advocates are and what makes them tick
    -Best practices for engaging and energizing this influential segment to drive leads and sales
    -How to measure the impact from brand advocacy programs
    -Real world case studies from top brands like, Rubio’s, and Intuit
  • 3 B2B Case Studies: How Box, AVG, & Parallels are Leveraging Customer Advocates Recorded: Feb 29 2012 60 mins
    Jen Grant (Box), Kim Johnston (Parallels), Jill Hunley (AVG), Rob Fuggetta (Zuberance)
    Word of Mouth is the “world’s most powerful sales tool,” according to Nielsen. Today, thanks to social media like blogs, social networks, Twitter and more, WOM is more influential than ever. Forward-thinking marketers are boosting positive Word of Mouth by finding and activating their enthusiastic customers (AKA “Brand Advocates.”) But how do marketers harness the power of social media and Word of Mouth in B2B environments?

    Key Takeaways:

    -How to identify and energize your best customers (AKA Brand Advocates)
    -How to generate referral leads and boost sales via Social Media
    -How to lower customer acquisition costs and increase conversion rates and sales via your Brand Advocates
    -How to measure the impact of mobilizing Brand Advocates
Webinars for Forward-Thinking Digital Marketers
The Zuberance Channel brings together forward-thinking marketers to discuss key strategies for brand advocacy and word of mouth in today’s social-media-connected world.

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  • Title: Top 5 Myths of Brand Advocacy REVEALED
  • Live at: Aug 1 2012 6:00 pm
  • Presented by: Nick Cifuentes (Global Social Media Director,, Rob Fuggetta (Founder/CEO, Zuberance)
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