Hi [[ session.user.profile.firstName ]]

Online Advertising

  • 個客の重要なモーメントを予測する「Tealium Predict ML」ご紹介ウェビナー
    個客の重要なモーメントを予測する「Tealium Predict ML」ご紹介ウェビナー
    Tealium Japan シニア ソリューション コンサルタント 阿部 憲幸 Recorded: Nov 25 2020 47 mins
    昨今企業でのAIや機械学習導入が増える中、多くのプロジェクトが道半ばで頓挫してしまっているという統計データがあります。その理由として、データのサイロ化や事前準備のデータ整備の手間、事後のデータ活用向けた連携に時間がかるといった問題があります。

    Tealium では、7月1日より当社CDPに搭載された機械学習機能「Tealium Predct ML」を一般提供開始いたしました。

    本ウェビナーでは、機械学習導入の課題に触れ、それに対してTealium Predict MLがどのように解決でき、企業のデータ活用を加速できるのか、デモと事例を交えて解説します。
  • Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | November
    Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | November
    Matt Hertig, CEO and Co-founder, Alight Analytics Recorded: Nov 19 2020 31 mins
    Got a question about marketing analytics? Matt Hertig is here to help.

    Each month, Matt shares the strategies and lessons he’s accumulated in more than 13 years as the CEO of Alight Analytics, helping marketers win with data.

    So bring your questions (and bring a drink) to our live monthly Q&A. Send questions in advance to hello@alightanalytics.com, or submit them during the session.
  • Why Genre Matters for Mobile Game Monetization
    Why Genre Matters for Mobile Game Monetization
    VentureBeat x Facebook Recorded: Nov 19 2020 60 mins
    Learn top rewarded video integrations by game type!

    Research has shown that the ad-supported model of in-game advertising is a major win for
    publishers. By the end of 2019, in-game ads accounted for 17% of total worldwide smartphone
    gaming revenue ($82.6B) – and that number is expected to triple by 2024.

    But no matter your game genre, if your goal is to maximize the revenue impact of ad
    monetization, it’s important to hone in on the right formats and strategies, and stay on top of the
    latest best practices and research on what works best for your genre.

    In this VB Live event, experts will share stats and user sentiment from research and analyst
    reports covering everything from the best ad formats for every game type — from casual and
    hypercasual, to strategy, action, and RPG, social casino games and more.

    You’ll get an in-depth look at the best rewarded video entry points for your game type, including
    what works best for each genre, common placements, design innovations and value exchange.
    And you’ll learn about how to test ads in your game, no matter what genre it is.

    In this webinar you’ll learn:
    - Insights into in-app ad success by genre
    - The best rewarded video entry points for each game genre
    - How to leverage common A/B testing methods
    - How to make sure ad integrations complement in-app purchases
    - How leading publishers test and prove the revenue potential of ads

    Speakers:
    - Kiel LeBaron, Senior Director, Ad Monetization, Jam City
    - Hahn Kim, Strategic Partner Manager, Facebook Audience Network
    - Emma Bullen, Product Marketing Manager, Hyper Hippo Entertainment (moderator)
  • From the ground up: Building your ideal game studio infrastructure
    From the ground up: Building your ideal game studio infrastructure
    VentureBeat x Akamai Recorded: Nov 19 2020 60 mins
    So you’re starting your own game studio. This is an incredible opportunity! You and your team get to start fresh, with no technical debt, and build the infrastructure of your dreams.

    But what does that look like? Where have other new studios found success and failure? And how can you best build a platform on which to launch your new game? Join our panel of technical and operational experts for help on how to start strong, and prepare to scale. Plus hear from developers at other independent studios about how they started small and achieved big success.

    You will learn about:
    - Tips for starting your own game studio
    - The landmines you should watch out for
    - The best way to approach technical decisions as you grow

    Speakers:
    - Glen Schofield, Chief Executive Officer, Striking Distance Studios
    - Emily Greer, Co-founder & CEO, Double Loop Games
    - James Dobrowski, Managing Director, Sharkmob London
    - Jonathan Singer, Senior Manager – Global Games Industry, Akamai
    - Dean Takahashi, Lead Writer, GamesBeat (moderator)
  • Webinar: Brand Authenticity and the Power of Personalisation
    Webinar: Brand Authenticity and the Power of Personalisation
    DMA, AAR, Mind, Swizzels Matlow, Worldwide Cancer Research Recorded: Nov 19 2020 66 mins
    Uncover the power of personalisation and brand authenticity alongside AAR, MIND, Swizzels Matlow, and other experts and discover how it can be used to your advantage. Tune in for discussion, debate, and leading insights, as you unpick the theory and dive into the makings of personalisation and brand authenticity.
  • ABM Master Class: Scaling, Part I
    ABM Master Class: Scaling, Part I
    Tenessa Lochner, Director of ABM Strategy and Execution, Demandbase Recorded: Nov 19 2020 50 mins
    In this two-part webinar series, we will dive into what it means to scale ABM based on your organization’s maturity. ABM is more critical now than ever, BUT there is still a place for some traditional Demand Generation (there we said it!)

    In part 1, we will define what “scaling ABM” even means. (Hint: it’s different for every company). We’ll also walk through what it is to do ABM with Demand Generation elements by showing real-life stories of companies who are doing it with success.

    Watch this webinar and learn how to:

    -Define what ABM at scale looks like for your company.
    -Harness the power of both Demand Generation and ABM.
    -Deliver results with ABM no matter where you are on your scaling journey.
  • プライバシー規制対応機能を備えた Tealium Customer Data Hub で CX を強化する
    プライバシー規制対応機能を備えた Tealium Customer Data Hub で CX を強化する
    Tealium Japan シニア ソリューション コンサルタント 阿部 憲幸 Recorded: Nov 18 2020 49 mins
    本ウェビナーでは、GDPRやCCPAをはじめ、日本でもデータ規制の改訂が進む中、Tealium Customer Data Hub でいかにして信頼を高めながらデータを活用して顧客体験を向上していけるかについて、ソリューション概要とデモを行っています。
    内容に関するお問い合わせは、お気軽に teaium.com/ja/contact/ からお寄せください。
  • COVID and mental health: What employers and HR need to know
    COVID and mental health: What employers and HR need to know
    VentureBeat x TriNet Recorded: Nov 17 2020 61 mins
    As the COVID pandemic continues to evolve, employees are struggling under the weight of the unknown. From the stress of working from home or returning to an office environment when regulations are in flux, to the intense pressure on employees with school-age children who are trying to juggle work and impromptu teaching, workers are wrestling with hard choices and difficult issues. The scale of employee mental health support that HR and business leaders must provide is unprecedented.

    In this webinar presented by TriNet and FEI, the Workforce Resilience Experts, you'll learn about the impact that COVID is having on employees' mental health and productivity — and, in turn, how employees’ mental health impacts the health of a company. You’ll learn about the internal strategies organizations need now to support employees, from adapting communication policies, to creating buddy systems for co-workers, flexible work schedules, and more.

    Registration is free!

    You'll learn:

    - What employers need to know about COVID’s impact on the mental health of their employees
    - How the mental strain of COVID may negatively impact the health of a company and employee productivity
    - Best steps and practices companies are taking to help their employees get through this difficult time

    Speakers:

    - Christy Yaccarino, Executive Director, Benefit Strategy and Wellness, TriNet
    - Michael McCafferty, Consultant, FEI Behavioral Health
    - Stewart Rogers, Moderator, VentureBeat
  • Account-Based Webinars: The Good, The Rad and The Necessary
    Account-Based Webinars: The Good, The Rad and The Necessary
    Angel Harley, Senior Manager of ABM Programs and Kevin Rooney, Senior Director of Sales Development Recorded: Nov 16 2020 55 mins
    Join this webinar to discover the good, the rad, and the necessary account-based webinar strategies and tactics that keep your pipeline healthy, your sales teams happy, and your target accounts engaged.

    During the session, webinar enthusiasts will learn:

    -The Good. Create a webinar plan that aligns with your content strategy.
    -The Rad. Mind the pipeline gap with innovation and content experimentation that keeps your audience engaged at every step of their journey.
    -The Necessary. Partner with sales on follow-up, by leveraging personalization, intent, engagement, and account scoring.
  • Webinar: Democratising Scotland’s Data Talent
    Webinar: Democratising Scotland’s Data Talent
    Golden Charter, Scottish Power Recorded: Nov 11 2020 63 mins
    Join us to hear from DMA Scotland’s Vice Chair, Howard Barber as we explore how Scotland can ensure it is creating a constant stream of skilled employees to staff the data roles that organisations need to fill. Tune in for discussion, debate, and insights from the Democratising Scotland’s Data Talent whitepaper.
  • Ready for What's Next:未来の規制に備えたデータ基盤で、顧客の信頼を高める
    Ready for What's Next:未来の規制に備えたデータ基盤で、顧客の信頼を高める
    プレゼンター:Tealium Japan ソリューションコンサルタント 吉村 彩 Recorded: Nov 11 2020 40 mins
    消費者のマルチデバイス化でシームレスなパーソナライゼーションへの期待が高まる中、2018年5月欧州GDPR、2020年米国CCPA、日本でも2年以内に改正法が施行され、その他の国でも今後継続的に強化されていく流れがきています。デジタルがマーケティングの主流になっているいま、マーケティングおよびデータ部門にとってもプライバシー規制対応は急務となっています。

    本ウェビナーでは、Tealium Japan ソリューションコンサルタントの吉村が、欧州系グローバル航空会社のデータアナリティクス・オンラインセールス部門などでデータプライバシー対応を多く経験し、現在 Tealium のデータプライバシープロダクトディレクターを務める Julian Llorente と Tealium プロダクトマーケティングマネージャー Jake Spencer が先日USで実施したウェビナーの Q&A セッションから、先進的な企業のベストプラクティスをご紹介しながら、マーケターやデータ部門の皆さんがいかにして関連部門と連携して今後のデータプライバシー規制に取り組み、顧客の信頼を高めるためのポイントをお話しします。(一部日本語字幕付き)

    本ウェビナーでは以下の内容を学んでいただけます:
    - データプライバシー規制対応の必要性
    - データサプライチェーンの重要性
    - Tealiumのカスタマーデータハブにおけるプライバシー規制対応機能の特長
    - 顧客中心主義のデータプライバシー戦略を成功させるための組織とテクノロジー推進のベストプラクティス
    - 個別の規制だけでなくこれから進化・追加されるであろう規制に備えるためのヒント
  • Webinar: Data Management - Breaking Down Consent and Preferences
    Webinar: Data Management - Breaking Down Consent and Preferences
    DMA, OneTrust Recorded: Nov 5 2020 61 mins
    As marketers navigate the changing privacy landscapes, technology ecosystems, and changing customer expectations, consent and preference management should be a top priority. Tune in to learn how managing your customer’s data can go beyond simple compliance and hear insights from Data Management – Breaking Down Consent and Preferences.
  • conDati Best Practice Analytics: Analyzing and Optimizing Campaign Performance
    conDati Best Practice Analytics: Analyzing and Optimizing Campaign Performance
    Linh Ho, CMO and Co-Founder - conDati Recorded: Nov 4 2020 36 mins
    Whether you sell through ecommerce or other means, as marketers we always have a number of campaigns on the go — brand, product, sales promotion, remarketing — across multiple channels such as Google, YouTube, Facebook, Instagram, and email.

    No matter how it’s sliced, that is a lot of metrics to track, analyze and action on. And with management scrutinizing every move you make the pressure is on for marketers to deliver revenue and make smart decisions around ad spend. So how do you easily keep track of what’s working and what’s not working, and understand where you should spend your next dollar to drive optimal return?

    Join conDati CMO, Linh Ho as she shares how unified cross-channel digital campaign data tied to ecommerce or CRM sales, and displayed in real-time best practice dashboards, can help you easily and confidently make data-driven decisions to drive revenue lift.

    What will be covered:
    • The challenges and opportunities with disparate data across marketing platforms like Shopify, HubSpot, Salesforce, Marketo, Facebook, Google and more
    • The need for cross-channel visibility to make critical decisions
    • The importance of granularity in data to reveal actionable insights
    • The role of AI in digital ad spend allocation
  • Webinar: Business Unusual - Empathy, Flexibility and Customer-First Experiences
    Webinar: Business Unusual - Empathy, Flexibility and Customer-First Experiences
    Selligent, CustomerKIND Recorded: Nov 4 2020 49 mins
    If 2020 has taught us anything, it is that the unexpected means we must adapt our way of doing business. Tune in for discussion, debate, and leading insights from Selligent on how a change in consumer behaviour means businesses have changed the way they work.
  • Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | October
    Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | October
    Matt Hertig, CEO and Co-founder, Alight Analytics Recorded: Oct 29 2020 30 mins
    Answer your biggest questions about marketing analytics in this live Q&A with Alight Analytics’ Matt Hertig. Each month, Matt shares advice and recommendations from his work with America’s biggest agencies and brands on analytics and data-driven marketing.

    This month, we'll be talking about one of the hottest topics in the industry right now: sales and marketing alignment!

    So grab a drink, bring questions and join Matt on Oct. 22!

    (P.S. You can ALSO send questions in advance — email them to hello@alightanalytics.com!)
  • Webinar: Customer Inclusivity - Do Brands Really Care?
    Webinar: Customer Inclusivity - Do Brands Really Care?
    CDS, WaterAID, British Gas, The Customer First Group, Creature Recorded: Oct 29 2020 115 mins
    Inclusion, purpose, accessibility, and diversity. These buzzwords are being championed by brands worldwide, but are organisations really prioritising inclusivity? Join our breakfast briefing with CDS, GOOD Agency, British Gas and The Consumer First Group as we explore the issues of focussing on inclusion and purpose.
  • Webinar: The Power of Collaboration to Build a Stronger Brand
    Webinar: The Power of Collaboration to Build a Stronger Brand
    DMA, The SHARP Agency, Cotton Traders, Bristol Beacon Recorded: Oct 27 2020 91 mins
    Uncover the power of collaboration and discover how it can be used to your advantage. Alongside UP THERE, EVERYWHERE, The SHARP Agency, Bristol Beacon and Cotton Traders, you’ll unpick the theory and dive into the makings of a successful collaboration strategy.
  • What it takes to launch a mobile game internationally
    What it takes to launch a mobile game internationally
    VentureBeat x Facebook Recorded: Oct 22 2020 61 mins
    Mobile gaming is a global billion dollar industry. Its meteoric rise is fueled by growing ad revenues, an increase in gamer participation from a diverse demographic, and investment from non-gaming giants from entertainment and other industries. At the same time, the advent of technologies like 5G and increased cloud capabilities are expanding mobile game appeal and accessibility.

    The next step? Launching abroad. Publishers are capitalizing on these trends by expanding their reach into new, lucrative markets. But finding success means overcoming some at-home market hurdles like foreign government regulations, the risk of market saturation and competition, and the spectre of slow sales. Such hurdles can make the leap to cross-border success intimidating — but there's never been a better time to go global.

    For insights into what it takes for American publishers to build an international audience and vice-versa, the strategies that developers need to put into place, and how to mitigate risk, join experts from Facebook Audience Network in this VB Live event.

    From a NA/LATAM lens, this session will cover:

    - What is influencing publisher motivations to expand internationally?
    - What should publishers ask themselves when looking to expand?
    - What are the key insights and trends publishers can leverage when planning to expand?

    Speakers:

    - Marcio Freire, Head of LATAM & Americas Scaled, Facebook Audience Network
    - Martin Bradley, Research Director, 2CV
    - Jennifer Poulson, Head of Publishing & Product, SEA, Riot Games (moderator)
  • Why Is It So Hard to Combine Marketing Data?
    Why Is It So Hard to Combine Marketing Data?
    Ken Gardner, CEO and Founder - conDati Recorded: Oct 21 2020 43 mins
    Connecting marketing data across siloed systems (Google Analytics, Google Ads and Facebook Ads, Shopify, Salesforce, HubSpot, Marketo, etc.) provides more accurate insights when it comes to attribution, cross-channel analyses and tying web analytics to revenue. But the task of doing so isn’t an easy one. Why is that?

    Join conDati CEO Ken Gardner as he explains the importance of unifying marketing data and learn why the process can be time-consuming and tricky. Specific system examples will be shared to illustrate nuances.

    Learn about:
    • Why unifying marketing data is important – Limited Visibility = Limited Confidence
    • What is involved in building production data pipelines
    • The unique challenges each data source presents including navigating data quotas and handling retries from "socket timeouts" and "service unavailable"
    • Working with data latency
    • The power of clean, unified data and AI/ML
  • Using Intent Data to Predict the Future in APAC
    Using Intent Data to Predict the Future in APAC
    Joseph McCarthy (BrightTALK), Will Griffith (Tealium) & Priscilla Lee (ServiceNow) Recorded: Oct 15 2020 45 mins
    As the market for intent data continues to grow dramatically, so do the possibilities for how we utilize these key engagement signals. With the scale of intent data expanding, we continue to see momentum in how intent is integrated within organizations, the speed at which we can act on surging signals, and the expansion of touchpoints.

    Join us for this engaging panel where industry leaders strive to address how to effectively and efficiently predict the future using intent data and it’s signals.

    Speakers:
    Moderator - Joseph McCarthy, Regional Sales Manager APAC, BrightTALK
    Will Griffith, VP & General Manager APJ, Tealium
    Priscilla Lee, Digital Marketing Manager, Demand Generation Programs, ServiceNow
  • What's the Next Normal for B2B Marketing in APAC?
    What's the Next Normal for B2B Marketing in APAC?
    Stuart West (BrightTALK), Krishna Zulkarnain (Cloudflare) & Alexa Rzasa (Respond Software) Recorded: Oct 15 2020 46 mins
    Marketing's new normal has shifted to the next normal - and the change we’re experiencing is here to stay. But if we don’t know where we’re going, how can we devise strategies that prepare our team for success?

    In this panel discussion, global thought leaders will discuss the rapid evolution of B2B marketing in 2020 and make their predictions for the future of our industry.

    Speakers:
    Moderator: Stuart West, VP & Regional Managing Director APAC, BrightTALK
    Krishna Zulkarnain, Marketing Director, APAC, Cloudflare
    Alexa Rzasa, Sr Campaign Manager, Respond Software
  • Content Marketing That Gets Noticed
    Content Marketing That Gets Noticed
    Trent Warrick (BrightTALK), Cassandra Jowett (PathFactory), Shayne Tilley (99designs) & Matthew Woodget (Go Narrative) Recorded: Oct 14 2020 50 mins
    Every marketer wants “IT.” That creative spark that connects with customers in exactly the right way to sway minds and close deals. But, with the sheer amount of content our industry produces daily, how can creators identify this mysterious factor that leads a piece of content to stand out from the crowd?

    Join us as we sit down with a panel of visionary leaders from content marketing powerhouses to discuss how they have strategically grown their businesses by cutting through the noise.

    Speakers:
    Moderator - Trent Warrick, Content Marketing Manager, BrightTALK
    Cassandra Jowett, Senior Director of Marketing, PathFactory
    Shayne Tilley, Senior Director of Marketing at 99designs
    Matthew Woodget, Founder & CEO of Go Narrative
  • The State of Customer Marketing
    The State of Customer Marketing
    Katie Nachtwey, Alex Yakubov, Jeff Raymond, Ashley Ward & Scott Salkin Recorded: Oct 14 2020 51 mins
    Customer marketing is gaining momentum as more organizations realize the true value of a function entirely dedicated to driving customer retention, loyalty, advocacy, growth, and more. Let’s dive into how this function can revamp and amplify traditional go-to-market strategies by effectively serving each stage of the customer lifecycle from acquisition to loyalty.

    Speakers:
    Moderator - Katie Nachtwey, Executive Vice President of Customer Success, BrightTALK
    Alex Yakubov, VP of Marketing, Yubico
    Jeff Raymond, Executive Director, Client Engagement, Launch Marketing
    Ashley Ward, Director of Customer Marketing, LeanData
    Scott Salkin, VP, Revenue Marketing and Partnerships, Gainsight
  • B2B Earthquakes: Building Strategy and Plans to Bend, Not Break
    B2B Earthquakes: Building Strategy and Plans to Bend, Not Break
    Rob Leavitt, Jennifer Jackson, Marianna Kantor, Tim Minahan, & Debbie Murphy Recorded: Oct 14 2020 50 mins
    CMOs understand that even the most carefully developed plans rarely survive intact when their teams hit the inevitable bumps in the road. But the industry earthquakes of 2020 are something else entirely. Pre-pandemic priorities went out the window as CMOs scrambled to shift focus, budgets, and teams, and the aftershocks are likely to continue for quite some time.

    So, what now?

    Join this panel of all-star marketing leaders for an inside look at strategy and planning amid our profoundly unsettled environment. We'll tackle the tough questions we've all been grappling with over the past year, including:
    - What matters most when disruption lurks around every corner?
    - How flexible can plans be while still retaining clear focus and direction?
    - How can we guide our teams to adapt and evolve in the face of continued uncertainty?

    Speakers:
    Moderator - Rob Leavitt, SVP - Consulting (ITSMA)
    Jennifer Jackson, VP Strategy and Execution (Teradata)
    Marianna Kantor, CMO (Esri)
    Tim Minahan, CMO (Citrix)
    Debbie Murphy, CMO (Gibraltar Industries)
  • Recharge: Explore an Artist's Studio
    Recharge: Explore an Artist's Studio
    Pheobe Cornog & Roxi Prima, Pandr Design Co. & Jen Reed, BrightTALK Recorded: Oct 14 2020 28 mins
    Where do artists find their inspiration? How do brands tell the best visual stories? Join us for a Recharge Session with San Francisco based muralists Pheobe and Roxi of Pandr Design Co. as they show and tell about some of their best work and inspiration behind the creation.

    Pheobe Cornog, Co-Founder, Pandr Design Co.
    Roxi Prima, Co-Founder, Pandr Design Co.
    Jen Reed, Marketing Programs Manager, BrightTALK
  • Webinar: Brexit - What are Marketers Doing to Prepare?
    Webinar: Brexit - What are Marketers Doing to Prepare?
    DMA Nov 30 2020 3:00 pm UTC 75 mins
    DMA’s resident legal and policy experts will take you through all you need to know to prepare your business for any outcome.
  • Webinar: Why Insight-Driven Marketers are the Engine of Growth
    Webinar: Why Insight-Driven Marketers are the Engine of Growth
    Lead Forensics, VervelQ, Peak Indicators, Radisson Hotel Group, Kingpin Communications Dec 1 2020 3:00 pm UTC 75 mins
    Join our webinar to hear from Peak Indicators and learn why marketers need to adopt growth as their key directive and get a handle on the complexity of marketing data.
  • ABM Master Class: Scaling, Part II
    ABM Master Class: Scaling, Part II
    Tenessa Lochner, Director of ABM Strategy and Execution, Demandbase Dec 2 2020 10:00 am UTC 53 mins
    In part 2 of our Scaling series, we talked about where the rubber meets the road, personalization. ABM practitioners know all-too-well the challenges that come with mobilizing that unique, account-specific information for 1-to-few or 1-to-many programs.

    We discussed different approaches to research and information gathering, approaches for customization based on the insights gathered, and the technology and tools that support impactful ABM at scale.

    You will leave with:

    -A clear framework for how to pursue personalization based on your ABM strategy.
    -Tools and technology that support impactful personalization by role and account at scale.
    -Real-world examples of successful programs using next-level personalization.
  • How data is revolutionizing game creatives for UA
    How data is revolutionizing game creatives for UA
    VentureBeat x YellowHEAD Dec 2 2020 6:00 pm UTC 60 mins
    Creative is the key to user acquisition and is going through an evolution. Gone are the days of
    guesswork and hunches for creative production — data is now leading the charge, and
    industry/category best practices have evolved. With data, you can optimize creatives for
    different social media platforms, find the right creative for each audience in each geo on each
    platform, drill down to the elements that resonate with your audiences, and more.

    In this VB Live event, GamesBeat, yellowHEAD, Zynga, and Snapchat will discuss how to
    optimize creative for user acquisition; how to create your own set of best practices for every
    target audience and geo; how to gain a competitive edge through new, groundbreaking creative
    processes and technologies; and more.

    Registration is free!

    You'll learn about:
    - How data-based creatives boost user acquisition
    - Developing your own set of best practices
    - Optimizing creatives for every social media platform
    - How to gain a competitive edge in your UA efforts with smart creative ideation
    - And more!

    Speakers
    - Maria Waters, Head of Conversion Optimization, Zynga
    - Oliver Wapshott, Creative Strategist, Snap
    - Noa Miller, Marketing Creative Strategist, yellowHEAD
    - Dean Takahashi, Lead Writer, GamesBeat (moderator)
  • Marketing Dashboard Design: How to Tell More Effective Stories with Data
    Marketing Dashboard Design: How to Tell More Effective Stories with Data
    Leigh Doner, Senior Report Developer, Kim Journot & Taylor Grimmett, BI Developers | Alight Analytics Dec 3 2020 5:00 pm UTC 45 mins
    Are you spending waaaaay too much time building marketing dashboards that people look at once and then never use again?

    Alight Analytics is gonna help you fix that. In this information-packed session, you’ll learn strategies for building dashboards that wow your users, including how to:

    -Keep your projects on track (and avoid time-consuming revisions) with a standardized design process
    -Create visualizations that do exactly what your users need them do — even if they don’t know exactly what they want yet
    -Build dashboards that look amazing and make it easy for your audience to answer their biggest questions
  • 2020 Learnings You Need to Heed Heading into 2021
    2020 Learnings You Need to Heed Heading into 2021
    Linh Ho, COO and Co-Founder - conDati Dec 3 2020 6:00 pm UTC 45 mins
    For many of us this past year has changed the way we do business. Not all of it being bad. Digital transformation accelerated a whopping 5-10 years in just 90 days! But what does this mean heading into 2021?

    For those that held back, thinking we would be back to ‘normal’ by now, it’s time to act to stay competitive. Companies need to adopt an agile mindset to pivot and adapt to whatever is thrown their way. Temporary band-aid solutions need to be replaced with permanent adaptable solutions. Trusted strategic partnerships need to be forged.

    Join conDati COO and co-founder Linh Ho as she shares her perspective on 2020 and what marketing and ecommerce leaders should focus on in 2021.
  • Beyond Centers of Excellence: Operating models for the data-driven organization
    Beyond Centers of Excellence: Operating models for the data-driven organization
    VentureBeat x Dataiku Dec 3 2020 6:00 pm UTC 60 mins
    When it comes to AI initiatives, everyone talks about building a so-called Center of Excellence. But what does that mean? Ultimately, the reality of operating models is much more complex. The most pressing consideration is choosing the operating model that works best for your use cases and business objectives.

    But how should data leaders and executives decide which of the three primary models, Decentralized, Hub and Spoke, or Centralized, works for your situation?

    Join this VB Live event for a deep dive into the details of each of the three models, the pros and cons of each, plus real-world examples of organizations that use each model -- and why. Plus, you'll uncover a framework of questions for understanding which model — or models — are best suited for your organization to get the most out of AI, so you'll leave with a firm grasp on best practices and your next steps.

    Register for free!

    You'll hear:
    - A detailed look at each of the three primary operating models for AI initiatives
    - The pros and cons of each operating model for a variety of business uses
    - Case studies from companies that have implemented each type of model
    - And more

    Speakers:
    - Beaumont Vance, Head of AI, Advanced Analytics and Emerging Technology DevOps, TD Ameritrade
    - Jennifer Roubaud-Smith VP, Global Head of Strategic Advisory, Dataiku
    - Kyle Wiggers, AI Staff Writer, VentureBeat (moderator)
  • Evolve: Ensuring Diversity, Equity, and Inclusion in AI (VB Live)
    Evolve: Ensuring Diversity, Equity, and Inclusion in AI (VB Live)
    VentureBeat Dec 8 2020 4:00 pm UTC 90 mins
    Evolve is a 90-minute event focused on best practices on how to ensure racial fairness and equity while building products, teams, and companies with AI, ML, and large data.

    Evolve bridges two of the most significant trends in the corporate world in 2020.

    First, the events of the past few months have reawakened the world to continued racial injustice. The corporate sector, in particular the technology industry, has historically been perceived as slow in efforts to promote equality and affirmative action in the workforce. But recent events have spurred them into action, and there are signs that real change could come about.

    At the same time, machine learning (ML) and artificial intelligence (AI) are arguably the most powerful enterprise technologies today, and hundreds of large companies are pushing AI/ML product development to get an edge on their competitors. But they are doing so at a time when many, if not most, of the decision-makers, do not reflect the diversity of the general population. And many companies have been careless in making sure their data used in AI decision-making is not reflecting prejudice and bias that can perpetuate inequality for years to come.

    PANEL DISCUSSION 1: THE WHY, HOW & WHAT OF DE&I IN AI
    - Moderated by Seth Colaner, Editorial Director, VentureBeat

    PANEL DISCUSSION 2: FROM 'SAY' TO 'DO': UNPACKING REAL-WORLD CASE STUDIES & HOW TO OVERCOME REAL-WORLD ISSUES OF ACHIEVING DE&I IN AI
    - Moderated by Hari Sivaraman, Head of AI Content Strategy, VentureBeat

    Speakers:
    - Tiffany Deng, Program Management Lead - ML Fairness and Responsible AI, Google
    - Rashida Hodge, VP, North America Go-to-Market | Global Markets, IBM
    - Huma Abidi, Senior Director of AI Software Products, Intel
  • Webinar: Winning With Total Customer Experiences
    Webinar: Winning With Total Customer Experiences
    Merkle, People's Postcode Lottery Dec 10 2020 3:00 pm UTC 75 mins
    Every business is competing for a share of customer attention, and the delivery of connected experiences that matter to customers has become the golden thread everyone is striving for. Tune in on Thursday 10 December to hear from Merkle and People’s Postcode Lottery to learn the benefits of creating a truly connected experience for your customers.
  • Customer engagement for a new digital-first world (VB Live)
    Customer engagement for a new digital-first world (VB Live)
    VentureBeat x LogMeIn Dec 10 2020 6:00 pm UTC 60 mins
    In a pandemic-struck world, organizations need to do more with less to support the legions of new customers who are going digital for the first time, and the customers who are expecting more than ever.

    Digital maturity is essential, and getting started with artificial intelligence is critical to accelerating your customer service offerings. It helps optimize costs, boosts customer satisfaction significantly, and improves self service, which needs to be a top priority for organizations, and more.

    To learn about emerging data and customer service trends, based on industry research with approximately 500 global decision-makers involved in customer experience, engagement, and service, don't miss this VB Live event!

    Register for free!

    You'll learn:
    - Why foundational self-service improvement is a top priority
    - How to make digital more effective for employees and customers
    - Why AI is a catalyst for digital maturity

    Speakers:
    - Chad Oda, Head of Consulting | Partner, Chat Mode
    - Stewart Rogers, Moderator, VentureBeat
    - More to come!
  • The cutting-edge computer architecture that's changing the AI game
    The cutting-edge computer architecture that's changing the AI game
    VentureBeat x SambaNova Dec 15 2020 6:00 pm UTC 60 mins
    To stay on top of cutting-edge AI innovation, it's time to upgrade your technology stack. Major
    advances in computer architecture are ushering in next-generation AI capabilities. Three
    notable trends are emerging: technology has advanced beyond the limitations of multi-core
    processing; inference and training are converging in deep learning applications; and new
    hardware and software capabilities can powerfully accelerate machine learning applications.

    In this VB Live event you'll learn how cutting-edge computer architecture can unlock new
    capabilities for natural language processing, visual AI, recommendation models, and scientific
    computing, from common use cases to real-world case studies and more.

    Registration is free.

    You'll learn:
    - Why multicore architecture is on its last legs -- and how new, advanced computer
    architectures are changing the game
    - How to implement state-of-the-art converged training and inference solutions
    - New ways to accelerate data analytics and scientific computing applications in the same
    accelerator

    Speakers:
    - Alan Lee, Corporate Vice President and Head of Advanced Research, AMD
    - Kunle Olukotun, Co-founder and Chief Technologist, SambaNova Systems
    - Naveen Rao, Investor, Adviser & AI Expert (moderator)
    - More to come!
  • The 2021 Blueprint: Fuel Your Demand Strategy
    The 2021 Blueprint: Fuel Your Demand Strategy
    Olivia Dassler, Manager Marketing Programs (BrightTALK), Roma Patel, Customer Marketing Manager (BrightTALK) Dec 16 2020 4:00 pm UTC 45 mins
    Every marketing team wishes they had a crystal ball to see what 2021 will hold. How much money should you invest in acquisition? What level of engagement can you expect? What channels will continue to deliver next year?

    In this session, we'll share our blueprint for driving success in 2021. We'll help you fuel your demand approach with a steady stream of webinars and virtual event programs that engage your core buyers. You'll get an advanced look at BrightTALK’s Blueprint tools and how effectively you can leverage each one in order to progress your team’s planning into powerful actionable insights. Topics include:


    - Creating a demand waterfall
    - Building a scalable content plan
    - Designing webinar, virtual event and video content that stands out from the crowd
  • The 5 Biggest Mistakes Marketers Make with Attribution
    The 5 Biggest Mistakes Marketers Make with Attribution
    James Hart, Content Manager & Jared Sloan, VP Product Development | Alight Analytics Dec 16 2020 5:00 pm UTC 45 mins
    Attribution isn’t just nice to have. At a time when marketing budgets are under tremendous scrutiny, it’s essential to understand what’s actually helping you attract more visitors, conversions and sales … if you can draw those connections correctly.

    In this expert but accessible session, you’ll learn:

    -What are the 5 most common pitfalls when using marketing attribution
    -How to choose an attribution strategy that’s right for your organization and its goals
    -How any marketer can get started with attribution
  • Measurement: It’s an Art and a Science
    Measurement: It’s an Art and a Science
    David Pitta, CMO (BrightTALK) Dec 16 2020 5:00 pm UTC 45 mins
    Marketing attribution models and measurement can be daunting, but you can approach this methodology in a way that creates alignment across your business. Whether it’s creating short-term and long-term benchmarks for your marketing programs or determining overall ROI, attribution is powerful knowledge every marketer should be equipped with. Join this session for best practices for a winning B2B attribution model. We’ll be digging into various layers of campaign reporting to help your team understand and optimize programs.
  • Creating Engaging Content in 2021
    Creating Engaging Content in 2021
    Nick Markwith, Head of Communities (BrightTALK) Dec 16 2020 6:00 pm UTC 45 mins
    Creating content is easy, but creating impactful content that builds relationships without faltering in engagement is not. In today’s era, not only do you want to create relevant content, but you want to position yourself as a leader in your industry and gain a reliable share of voice to push past competitors.

    This session will focus on how to effectively cut through the noise and create content that provides value while standing out, ultimately enabling you to curate an audience following. We’ll break down survey data to understand people’s content preferences and how you can leverage these key insights combined with various BrightTALK services to inform your own content planning for 2021.
  • Webinar: Why Data Quality Matters
    Webinar: Why Data Quality Matters
    Validity, DMA Jan 26 2021 3:00 pm UTC 75 mins
    Faced with constant data decay, businesses have no choice but rethink their email marketing strategies. How can you achieve clarity from your data chaos? It all starts with data quality. Tune in to hear expert opinion and insights on why a winning strategy starts with good-quality data.
  • Live Q&A | Marketing Attribution Models vs. Media Mix Modeling
    Live Q&A | Marketing Attribution Models vs. Media Mix Modeling
    Matt Hertig, CEO and Co-founder | Alight Analytics Jan 28 2021 9:30 pm UTC 30 mins
    Okay, raise your hand: Are you still a little confused by attribution modeling and media mix modeling? (Don’t worry, this is a safe space.)

    Good news! Matt Hertig, Alight Analytics’ CEO and co-founder, is here to answer your biggest questions about attribution and MMM. What’s the difference? How do they work? And when should you use them?

    It’s all part of Alight’s “happy half-hour,” our live monthly Q&A. If you’ve got questions about attribution or media mix models — or any other marketing analytics topic — submit them during the session or email them ahead of time to hello@alightanalytics.com!