BrightTALK Academy

Channel profile:

Webinar and Video Knowledge - From Beginner to Advanced

The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.

Subscribers (32,079)
How Webinar Engagement Data Accelerates Sales Conversations Melanie Turek, Vice President, Research at Frost & Sullivan & Jon Brink, Manager, Enterprise Sales at BrightTALK Most savvy businesses understand that webinars can help them connect with prospects and customers by building brand awareness, driving loyalty, and feeding the sales pipeline. However, many companies don't leverage the data online events deliver to successfully customize follow-up sales calls.

Whether prospects are reading reviews, looking for analysis and insights, asking questions, or sharing their own best practices, sales people can use this information to further the relationship and offer meaningful, relevant content. This awareness helps the sales team become trusted advisors, drive loyalty, and close more deals (even faster).

Join Frost & Sullivan and BrightTALK to learn how to:
- Leverage activity data to interact with prospects & customers
- Engage with customers and prospects through key content
- Deliver real value to your prospects through webinars
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Aug 27 2015
43 mins
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  • Most savvy businesses understand that webinars can help them connect with prospects and customers by building brand awareness, driving loyalty, and feeding the sales pipeline. However, many companies don't leverage the data online events deliver to successfully customize follow-up sales calls.

    Whether prospects are reading reviews, looking for analysis and insights, asking questions, or sharing their own best practices, sales people can use this information to further the relationship and offer meaningful, relevant content. This awareness helps the sales team become trusted advisors, drive loyalty, and close more deals (even faster).

    Join Frost & Sullivan and BrightTALK to learn how to:
    - Leverage activity data to interact with prospects & customers
    - Engage with customers and prospects through key content
    - Deliver real value to your prospects through webinars
  • With marketing and sales becoming increasingly intertwined, it’s crucial for marketers to prove their ROI by driving momentum for the sales team to close deals faster (one way or another). Often times the need for speed finds top-of-funnel leads being called prematurely -- instantly losing the connection and making your company appear more robotic and less human.

    In this BrightTALK Academy session, Val- Pierre Genton, our VP of Innovation & Development, reveals proven methods for navigating the B2B buyer’s journey to provide value-add content best aligned to buyers’ needs. We’ll share how to how turn your customers into advocates by continually adding value after the deal closes.

    Val-Pierre shares proven ways to engage the B2B buyer through:
    - Aligning with the customer journey to get results
    - Creating entertaining content experiences
    - Humanizing your story
    - Generating customer demand post sale
  • With marketing and sales becoming increasingly intertwined, it’s crucial for marketers to prove their ROI by driving momentum for the sales team to close deals faster (one way or another). Often times the need for speed finds top-of-funnel leads being called prematurely -- instantly losing the connection and making your company appear more robotic and less human.

    In this BrightTALK Academy session, Val- Pierre Genton, our VP of Innovation & Development, reveals proven methods for navigating the B2B buyer’s journey to provide value-add content best aligned to buyers’ needs. We’ll also share how to how turn your customers into advocates by continually adding value after the deal closes.

    Val-Pierre shares proven ways to engage the B2B buyer through:
    - Aligning with the customer journey to get results
    - Creating entertaining content experiences
    - Humanizing your story
    - Generating customer demand post sale
  • Have you ever felt frustrated, stuck or completely lost on how to run a successful webinar program? Perhaps it even seems like you’ve burnt out your webinar production engine. This webinar will provide a fresh, unique perspective on how to run a successful program without exhausting your marketing team.

    Heading a multidisciplinary team comprised of 35 professionals, Louis is in charge of EXFO’s global webinar marketing activities. His team includes project managers, event coordinators, designers, copywriters and translators, as well as e-marketing, media placement, public relations and online education specialists.

    This webinar will include practical tips on:
    - Increasing your global webinar program leads by 250%
    - Growing your attendance rate from 30% to 47%
    - Boosting the number of webinar influenced sales opportunities
  • In this video, Louis Adam, Director of Marketing-Communications at EXFO, shares his top tips for producing effective webinars. At EXFO, his team runs 85 webinars a year.

    Learn more in the in-depth webinar. https://www.brighttalk.com/webcast/1166/166815
  • As a marketer, you have limited bandwidth to produce quality content frequently in order to keep your company visible, relevant and ahead of the noise. Between your blog, social accounts, lead gen programs, marketing automation, you name it, it can be taxing to constantly come up with new content. Fortunately, there are a few key ways to drive new leads by repurposing, analyzing and refreshing last year’s webinar content.

    Join the BrightTALK Academy and learn how to:
    - Evaluate your previous content to drive strategic initiatives
    - Repurpose best performing content to create new leads
    - Create best practices from program findings
    - Refresh and republish your breadwinning content
  • As a marketer, you have limited bandwidth to produce quality content frequently in order to keep your company visible, relevant and ahead of the noise. Between your blog, social accounts, lead gen programs, marketing automation, you name it, it can be taxing to constantly come up with new content. Fortunately, there are a few key ways to drive new leads by repurposing, analyzing and refreshing last year’s webinar content.

    Join the BrightTALK Academy and learn how to:
    - Evaluate your previous content to drive strategic initiatives
    - Repurpose best performing content to create new leads
    - Create best practices from program findings
    - Refresh and republish your breadwinning content
  • Smart PR elects presidents, launches IPOs, sends products viral, and can amplify webinar viewer numbers too. It’s all about engaging journalists and other influencers to embrace your content, then share it with their audiences - your webinar gets geometrically more exposure: before AND after the event.

    A strategic influencer’s endorsement is more valuable than any advertising but knowing how to get that ultimate “Share” is known only among elite PR pros: until now.

    Join BrightTALK’s PR for Your Webinar to learn:
    - How to identify influencers in your sector (and your customers’)
    - The right way to connect with journalists (and avoid pitfalls)
    - 3 critical components of the perfect influencer pitch
    - 3 tips for making your webinar easy to promote
  • Smart PR elects presidents, launches IPOs, sends products viral, and can amplify webinar viewer numbers too. It’s all about engaging journalists and other influencers to embrace your content, then share it with their audiences - your webinar gets geometrically more exposure: before AND after the event.

    A strategic influencer’s endorsement is more valuable than any advertising but knowing how to get that ultimate “Share” is known only among elite PR pros: until now. You’ve seen BrightTALK’s Dallas Jessup on CNN, the Today Show and ABC, as well as in NY Times, People and USA Today. She’ll share her 5 proven steps to leverage PR to pull larger qualified audiences to your webinar.

    Join BrightTALK’s PR for Your Webinar to learn:
    - How to identify influencers in your sector (and your customers’)
    - The right way to connect with journalists (and avoid pitfalls)
    - 3 critical components of the perfect influencer pitch
    - 3 tips for making your webinar easy to promote
  • The first step in running successful webinar programmes is determining what success means to your organisation. Whether it’s brand awareness, new leads, or sales pipeline, the foundation of an effective webinar programme lies in having clearly defined success metrics.

    But no matter what you want to accomplish with your events, there’s a secret weapon you can use to get the most out of your webinar programmes: marketing automation. From promoting the session all the way to assigning leads, marketing automation is an important component of excellent webinar programmes.

    Key topics covered in this webinar include:

    - Determining success metrics for your webinar programmes
    - Leveraging marketing automation to optimise webinar promotions
    - Using webinar data to empower your sales development team to have effective follow-up conversations

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