Hi [[ session.user.profile.firstName ]]

BrightTALK Academy

  • Date
  • Rating
  • Views
  • SDR's: A Marketer's Best Friend SDR's: A Marketer's Best Friend James Brett, SDR EMEA Manager, BrightTALK Recorded: Feb 16 2017 25 mins
    An ongoing discussion within most revenue-driven businesses is how to align the sales and marketing teams, potentially the biggest opportunity for improving business performance today. The key to creating this synergy is the effective use of a Sales Development Team (SDRs), who qualify marketing-generated leads and deliver them to the Account Executives.

    The SDRs are often the first point of contact for the business so they need to know the right messages, ways to overcome objections, and enough information about the product and the market to sound plausible on the phone. Many of these things aren’t really the domain of the sales organisation, so this is where it falls on Marketing to give the proper amount of sales enablement.

    Join James Brett, BrightTALK's SDR EMEA Manager, as he discusses aligning the SDR team and Marketing to work towards a common vision and working together to keep the relationship successful.
  • Engaging Community Members Along the Buyer’s Journey Engaging Community Members Along the Buyer’s Journey Melanie Turek, VP and Fellow at Frost & Sullivan; Taylor Freitas, Content Marketer at BrightTALK Recorded: Feb 14 2017 42 mins
    Are you keeping your community engaged throughout the buyer journey? If not, you're missing a crucial opportunity to influence buying decisions.

    BrightTALK recently surveyed 650+ B2B buyers to learn what decision makers look for and value before a purchase. We discovered:

    - Which content formats provide more value than others
    - Which buyers are more inclined to share content and collaborate with peers
    - Which sources of information buyers value most before a purchase

    To learn more about the survey results and how you can leverage them to effectively cater to your prospective buyers, join this live webinar with Melanie Turek, VP and Fellow at Frost & Sullivan, and Taylor Freitas, Content Marketer at BrightTALK.
  • CMO Priorities and Predictions for 2017 [EMEA Edition] CMO Priorities and Predictions for 2017 [EMEA Edition] David Pitta, CMO, BrightTALK Recorded: Feb 2 2017 31 mins
    We asked BrightTALK’s community of CMOs and marketing executives one simple but important question: What are your marketing predictions for 2017?

    Join us live as we share the most compelling responses. We’ll review the biggest B2B marketing trends of 2016, the current martech landscape, and the priorities of marketing leaders in the year ahead.

    In this webinar, we will discuss:
    - Major trends currently top of mind for CMOs
    - How the marketing profession continues to evolve in 2017
    - Key data and trends in the marketing technology landscape
  • CMO Priorities and Predictions for 2017 CMO Priorities and Predictions for 2017 David Pitta, CMO, BrightTALK Recorded: Feb 1 2017 30 mins
    We asked BrightTALK’s community of CMOs and marketing executives one simple but important question: What are your marketing predictions for 2017?

    Join us live as we share the most compelling responses. We’ll review the biggest B2B marketing trends of 2016, the current martech landscape, and the priorities of marketing leaders in the year ahead.

    In this webinar, we will discuss:
    - Major trends currently top of mind for CMOs
    - How the marketing profession continues to evolve in 2017
    - Key data and trends in the marketing technology landscape
  • How to Solve Multi-Touch Marketing Attribution in Salesforce How to Solve Multi-Touch Marketing Attribution in Salesforce Grant Grigorian, CEO at Path to Scale & David Pitta, CMO at BrightTALK Recorded: Dec 7 2016 48 mins
    Every performance marketing professional is struggling to find a reliable campaign attribution strategy. As marketing leaders prepare budgets and forecasts for the new year, many live in agony to accurately measure their multi-touch demand waterfall. These leaders know a full-funnel strategy is required but have limited insight into the lead-to-customer path. Join us for this presentation to learn:

    - How the attribution journey has changed over time and what the future holds
    - Where the marketing stack has failed to deliver ROI metrics
    - What you can do (immediately) to fix attribution in your organization
  • Proven Marketing Automation Practices for High Webinar ROI [EMEA Edition] Proven Marketing Automation Practices for High Webinar ROI [EMEA Edition] David Pitta, CMO at BrightTALK & Daniel DePaoli, Senior Marketing Operations Specialist at BrightTALK Recorded: Nov 10 2016 59 mins
    As marketing continues to grow more scientific, vendors are expected to deliver more value not only in their own technologies, but also in combination with the rest of the marketing tech stack.

    Join BrightTALK as we review marketing automation best practices for webinars, including real-world examples of running webinar programmes and reporting in Marketo using BrightTALK’s advanced connector.

    By integrating your marketing automation platform with BrightTALK, you can drive ROI with more webinar engagement data and reduced follow-up time on your leads with our hourly sync.

    In this live webinar, you’ll learn:
    - Operational excellence in webinar programs, prospect follow-up, and reporting
    - How to leverage rich webinar engagement data in custom, fully automated interesting moments on your lead records
    - Best practices in Marketo from BrightTALK
  • How (ISC)² Uses BrightTALK to Grow Their Global Audience How (ISC)² Uses BrightTALK to Grow Their Global Audience ISC² & BrightTALK Recorded: Nov 9 2016 2 mins
    Learn how (ISC)² has used BrightTALK to engage and nurture 72,000 global IT professionals with rich webinar content.
  • Amplifying Webinar ROI in Marketing Automation Amplifying Webinar ROI in Marketing Automation Justin Gray, CEO & Founder, LeadMD & David Pitta, CMO, BrightTALK Recorded: Nov 8 2016 44 mins
    As marketing continues to grow more scientific, vendors are expected to deliver more value not only in their own technologies, but also in combination with the rest of the marketing tech stack.

    Join LeadMD and BrightTALK as we review marketing automation best practices for webinars, including real-world examples of running webinar programs and reporting in Marketo using BrightTALK’s advanced connector.

    By integrating your marketing automation platform with BrightTALK, you can drive ROI with more webinar engagement data and reduced follow-up time on your leads with our hourly sync.

    In this live webinar, you’ll learn:
    - Operational excellence in webinar programs, prospect follow-up, and reporting
    - How to leverage rich webinar engagement data in custom, fully automated interesting moments on your lead records
    - Best practices in Marketo from BrightTALK and LeadMD
  • How Uberflip Increased Sales Opportunities with BrightTALK How Uberflip Increased Sales Opportunities with BrightTALK Uberflip & BrightTALK Recorded: Oct 27 2016 2 mins
    Learn how Uberflip used BrightTALK to get their content in front of a global audience of 500,000+ marketers -- without stretching their bandwidth.
  • The Science of Memorable and Persuasive Presentations The Science of Memorable and Persuasive Presentations Susannah Shattuck, Content Marketing Manager, Prezi & Taylor Freitas, Content Marketer, BrightTALK Recorded: Sep 28 2016 57 mins
    Whether delivering webinars or sharing decks via SlideShare, marketers need to create presentation content that keeps their audiences engaged—and persuades them to take action. Developing effective presentations for an online audience, however, is easier said than done. How do you create memorable, persuasive content in this era of constant distraction? How do you create presentations that get your audience to put down their phones and start paying attention?

    This is where the science comes in. Research has shown that there are a few key tactics that you can employ to create marketing presentations that your audience won’t forget.

    In this session, Susannah Shattuck, Content Marketing Manager at Prezi, and Taylor Freitas, Content Marketer at BrightTALK, will share tactics to make your content more memorable and persuasive. They will discuss:

    - How to design presentations that tap into your audience’s deep memory and stay ingrained in their brains;
    - Scientifically-backed ways to create more persuasive content;
    - Why visuals and storytelling are the keys to effective presenting.

Embed in website or blog