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The Emerging World of Addressable TV Tom Hagopian, DIRECTV, Tracey Scheppach, SMG, Justin Schuster, LiveRamp TV advertising has historically involved the delivery of the same ad campaign to millions of viewers nationwide. Addressable TV is changing television advertising for marketers everywhere, and today, over 40 million pay-TV households in the U.S. are able to receive an addressable TV ad. If you are interested in addressable TV but don’t know where or how to start, this webinar is for you.

Tom Hagopian, vice president of advanced advertising for DIRECTV, and Tracey Scheppach, executive vice president for Starcom MediaVest Group, will be leading a live discussion outlining how addressable TV works and will reveal how the technology is:

- Reimagining TV advertising and providing unique benefits
- Improving media buying, engagement and key brand metrics
- Optimizing campaign efficiency for retail, auto, insurance, and more
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May 27 2015 5:00 pm
UTC
60 mins
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