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Media and Marketing

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  • 8 Ways Video Can Supercharge the Bottom of Your Funnel 8 Ways Video Can Supercharge the Bottom of Your Funnel Joe Gelata, Head of Global Revenue Operations, Vidyard Recorded: Sep 15 2016 47 mins
    Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.

    In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:

    • 8 different video types to support the BoFu
    • How to map your content to different stages of the funnel
    • What information your potential buyers are looking for
    • How to connect your video marketing campaigns to ROI
  • From Zero to Hero: How to revamp your webinar strategy to deliver excellence From Zero to Hero: How to revamp your webinar strategy to deliver excellence Kushlani De Silva, Senior Lead Marketing, WSO2 Recorded: Sep 15 2016 49 mins
    Webinars have proved to be one of the most cost effective and successful mediums of engaging with a global audience. While many organizations deploy a webinar strategy, they are often erratic and unorganized.

    Join this webinar to learn how you can move away from one-off webinars to building a program that will “improve your demand generation funnel!

    This session will cover:

    •The evolution of webinars
    •Key determinants of a successful webinar strategy
    •Necessary evils and how to avoid them
    •How to build a consistent strategy for your webinar program
  • Planning a Video Marketing Campaign: What to Expect and Where to Begin Planning a Video Marketing Campaign: What to Expect and Where to Begin Anastasia Antonakis, Principal Content Strategist, Incite. Creative Media House Recorded: Sep 14 2016 15 mins
    Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
  • Why Video is a Must-Have in your Email Strategy Why Video is a Must-Have in your Email Strategy Jeff Kupietzky, CEO, PowerInbox Recorded: Sep 14 2016 43 mins
    Video is absolutely everywhere these days. It’s in our Facebook and Twitter feeds. It’s in our Snapchat and Instagram. It’s the very essence of Periscope and Meerkat, apps specifically designed for live broadcasting. But, is it in your email? In email, the impact of video is amplified. Why? Because unlike random videos or ads that pop up on Facebook, video emails are distributed directly and precisely to your subscriber audience.

    In this webinar learn the reasons to incorporate video into email and tips on how to make your email campaigns even better for better engagement and ROI.
  • Location-based Virtual Reality: Practical Experiences and Opportunities Location-based Virtual Reality: Practical Experiences and Opportunities Maren Demant, Immersive Experience Designer Recorded: Sep 14 2016 38 mins
    Founded by Winnie Christiansen and Maren Demant, Transceiving Reality X [TRX] merges Immersive Theatre and multisensory Virtual Reality for their project 'Empfaenger Verzogen". It aims to explore the interplay of virtual and physical environments to develop a format for Story-living that is driven by technology, personal interaction and sensory perception.

    This presentation gives insights into what they've learned so far from the project and an outlook for use cases and opportunities of locationbased perceptible VR experiences.
  • Marketing & Advertising in a personalized world: the impact of Augmented Reality Marketing & Advertising in a personalized world: the impact of Augmented Reality Nik Badminton, Futurist & CEO, Design:Culture:Mind, Josh Downs, BrightTALK & James Girling, AR/VR Channel Owner Recorded: Sep 13 2016 61 mins
    Everyone knows what a huge success Pokemon Go has been - combining Augmented Reality with GPS location tracking. We can also see the impact of personalized ads “following us” when we visit different websites online... But how will we feel when we start seeing personalized location based marketing in the ‘real’ world, as Augmented Reality starts to change the way we experience supermarkets, high streets, and even getting around on public transport?

    Join us as we speak to two highly regarded experts in the world of Augmented and Mixed Reality:

    - Nik Badminton - Futurist & CEO at Design:Culture:Mind
    - Josh Downs - AR/VR Community Manager, BrightTALK
    - James Girling - AR & VR Channel Founder

    Using Keichi Matsuda’s "Hyper-Reality" video as a starting point, we will be asking where we think boundaries will be set by consumers and how much our lives will change as a result of Augmented Reality infiltrating our daily lives.
  • The Social Future of Virtual Reality The Social Future of Virtual Reality Alice Bonasio, Technology Author and Journalist Recorded: Sep 13 2016 49 mins
    VR is sometimes perceived as an isolating technology, where the user is cut off entirely from the real world in order to be fully immersed in the virtual one. Yet this doesn’t take into account how much of our lives are lived online, and how our identities and relationships are already built in connected virtual worlds. The Internet and social media have transformed every aspect of society by connecting people in ways that were previously unimaginable. Virtual Reality will build upon this interconnectedness, while at the same time making those connections much more compelling, meaningful and emotional. This introductory webinar will look at the unique aspects of the medium and ask how VR content producers can best leverage them to engage their audience.
  • Driving B2B Sales Success with Predictive Analytics Driving B2B Sales Success with Predictive Analytics Kevin Brooks, CMO, DxContinuum Recorded: Sep 7 2016 43 mins
    In recent years, spending on B2B marketing and sales technology has seen explosive growth. But sales closing rates and quota attainment have remained flat at best. What’s going on? Today’s companies are more data-driven than ever before, but in this new world of big data and increased business velocity something is clearly undermining the benefits that should come from sales and marketing investments in people, technology and process improvement.
  • The State of Influencer Marketing The State of Influencer Marketing Brian Solis, Principal Analyst, Altimeter Group Recorded: Aug 23 2016 63 mins
    Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.

    This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:

    - Budget allocation
    - Preferred social platforms
    - Key challenges faced
    - Measuring success
    - Top performing tactics
    - Why influencer marketing works

    About the speaker:
    Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
  • Corporate Culture Shapes B2B Content Marketing Corporate Culture Shapes B2B Content Marketing Greta Paa-Kerner, Course Director, CIM Recorded: Aug 23 2016 48 mins
    B2B Content Marketing is one of the most popular B2B marketing approaches over the last few years. However, implementing a content marketing program doesn't always guarantee success. This webinar highlights the many facets of B2B content marketing and looks at the key success factors for a healthy and effective program.

    In this webinar, Greta Paa-Kerner of Ganduxer will cover the following topics:

    - What is B2B Content Marketing
    - Why is it important
    - Personas & Customer Journeys
    - Seeding Content
    - Measuring Success
    - Resources Needed
    - Key Success Factors

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