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Sex by Numbers: What Statistics Can Tell Us About Sexual Behaviour Sir David Spiegelhalter, Statistician, Author, and Cambridge professor Whatever society we live in, and however open-minded we like to think we are, when it comes to our sex lives we all like to keep a few secrets. But this makes the jobs of sexologists – professionals who study sexual behaviour – pretty difficult.

David Spiegelhalter, Professor of Risk at Cambridge University, has tried to unravel the web of exaggerations, misdirections and downright lies that surround sex in modern society. Drawing on the Natsal survey, the widest survey of sexual behaviour since the Kinsey Report, and a huge range of other sources he answers crucial questions such as what are we all doing? How often? And how has it changed? And crucially, which numbers can we believe?
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Sep 9 2015 1:00 pm
UTC
45 mins
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  • Data storytelling is more important than ever to help you win over your audience. In this webinar, I'll cover why communicating with data is a mandatory marketing skill, how to mobilize your team to find interesting data, and how to make your data story engaging for your audience.
  • Content is the fuel of marketing. But delivering enough content to generate consistent results is hard.

    Lean Content Marketing is a set of strategies and best practices that help resource-constrained marketers achieve ROI from their content efforts.
    Learn how to:

    - Leverage content curation to generate content at scale
    - Amplify your content reach by integrating content, social and email
    - Extend the lifetime of your content
    - Measure ROI and content impacts on revenue
  • There's a lot of B2B content 'units' out there. A lot of 'stories' being told. To succeed, it's not enough to stand out, you have to matter. This session looks at why this is, how to matter - and secure both love and sales too.

    Join this webinar with Simon Sanders, Head of Content at Pulse, to learn how to make B2b content so good - that customers fall in love with you. And then buy from you.
  • Have you ever felt frustrated, stuck or completely lost on how to run a successful webinar program? Perhaps it even seems like you’ve burnt out your webinar production engine. This webinar will provide a fresh, unique perspective on how to run a successful program without exhausting your marketing team.

    Heading a multidisciplinary team comprised of 35 professionals, Louis is in charge of EXFO’s global webinar marketing activities. His team includes project managers, event coordinators, designers, copywriters and translators, as well as e-marketing, media placement, public relations and online education specialists.

    This webinar will include practical tips on:
    - Increasing your global webinar program leads by 250%
    - Growing your attendance rate from 30% to 47%
    - Boosting the number of webinar influenced sales opportunities
  • August 13, 2015 at 10 am PT / 1 pm ET



    Speakers: Stewart Rogers, Director of Marketing Technology; VentureBeat
    Preeti Kelapure; Marketing Manager, Glassdoor
    Andrew Jones, Analyst, VentureBeat


    Hi there [first_name],

    We know that using personalization in marketing works, and not just in isolated incidents either. In looking at case studies across industries and channels, from email to web to location-based marketing, it produces amazing results.

    But consumers are worried about the use of their personal data: 96% of American consumers are concerned about data privacy, and 80% of consumers have changed their privacy settings. Today's customers have legitimate worries over the type of data marketers want to use in messaging, and advertising.

    In this webinar we'll deliver the latest research into how consumers feel about personalization. We'll tell you what consumers want, what they hate, and best practices on how to introduce personalization without being "creepy."

    After this webinar, you'll:

    * Know what types of personalization are acceptable, and which to avoid
    * Learn the correct process for on-boarding personalization, and how to manage when consumers opt-out
    * Understand what the future of personalization looks like, for both B2C and B2B organizations
    * Get an overview of the rules and regulations at play
    * Find out the marketing technologies that will save all marketers from crossing the "uncanny valley" into "Creepyville"

    If you're a CMO, SVP/VP of Marketing, Marketing Director, or Marketing Manager, you won't want to miss this. Sign up now...

    This webinar will be based on Stewart Rogers’ VB Insight report, which released on July 22, 2015.

    Check out VB Insight to access Stewart's report on personalization, and to access the latest research on Marketing Technology: http://insight.venturebeat.com


    Sponsored by Localytics
  • Documentary filmmaker Curt Wallin and Systym CEO/Founder Chris Ross will share how many of the core principles so important in documentary filmmaking can be applied to content marketing.

    Ideas such as:

    - The importance of authenticity
    - How emotion is an essential element of great storytelling
    - Balancing structure and planning with spontaneous events
    - Necessity of a talented "crew"
    - Even in long-form content, less is more

    Curt Wallin has done work for BBC, CNN, NBC, ABC, CBS, Fox, MTV, Bloomberg, Sky, AMC, HBO, ESPN, Discovery Channel, National Geographic, PBS, Sundance Channel and others. His documentary film Boys of Bonneville won film festival honors around the country including the Berkeley Film Festival Grand Cinema Award and the Geneva International Film Festival Best Emerging Filmmaker Award. Chris Ross has led marketing teams for Sprint, Gartner and others and is the creator of the Systym Optimal Message MAP and MODEL content strategy frameworks.
  • Just back in 2012, for the first time ever 'data' made the cut as a critical new form of economic currency at the prestigious World Economic Forum in Davos, Switzerland. And conversations were about more than just raising bottom lines—they were discussions by world leaders on the global socioeconomic impact of the "quantification of everything." In other words, data is a big, big deal.

    Attend this 45-minute webinar to learn about:

    · What defines something as big data and why you should care

    · The technologies that support it and how you can benefit

    · The challenges and opportunities it creates

    · Best practices when working with it


    The world is abuzz with the tidal wave of data-empowered solutions transforming our industries and our lives, and this webinar will catch you up to speed.
  • Whether you’re a marketer in a Fortune 100 company or a 100-person company, every piece of content starts with an idea. Big budgets can power high production content factories, but a little creativity can supercharge any campaign. Join Kathryn Kilner of GE Software to get ideas from some of the largest companies in the world that you can adopt with any budget to build awareness and capture leads for your business.
  • One of the main problems facing B2B marketers is that content simply doesn’t work as well as it used to. We have to get used to a new normal – where content is everywhere and we have to compete harder to be seen. But we can’t simply throw more money at the problem; we need a new solution. Agile content marketing is an approach that reduces costs and improves quality – for those brave enough to embrace it. Attend this webinar to find out how to:

    • Be more competitive against B2B rivals
    • Make better use of resources
    • Streamline processes
    • Reduce costs
    • Create outstanding B2B content
  • "Content Strategy Simplified" gives you the insight needed to get the most out of your content marketing efforts, regardless of what stage you are at.

    Learn how to setup, implement, monitor and adjust your strategies, ensuring you get the best results possible.

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