B2B Marketing

Channel profile:

Guidance and best practice advice for B2B marketers

This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.

Subscribers (12,474)
The real inbound marketing story - Moving from tactics to strategy Moving from tactics to strategy with you Inbound marketing lead generation.
One of the most important elements of successfully realising the full benefits offered by adopting an inbound approach to marketing is managing the transition from tactical campaign-based thinking to that required for strategic inbound marketing.
Join Hubspot and Tomorrow People for a 40 min webinar discussing the current B2B landscape of inbound marketing and learn how to transform your performance effectively.
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Apr 24 2014 2:30 pm
45 mins

Webinars and videos

  • Live and recorded (140)
  • Upcoming (7)
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  • Feedback and survey research is about asking the right questions of the right people at the right time. If we can master these three things then the likelihood of delivering action- oriented information to your “clients” (whether internal, like senior management, or external) increases significantly. However, impediments to good survey design are on every corner.

    Join this webinar to learn more about:

    ** The Importance of Collecting Feedback
    ** The Worst Survey Crime
    ** How to Right the Wrongs
  • Social Media has now established itself as a fundamental part of any Marketing Strategy. But when it comes to measure its ROI marketers get sucked into a black hole of irrelevant metrics and confusing data.

    Join this panel session where the expert will discuss what metrics matter, how to capture the data you need and how to measure the return of your social media strategies.
  • Today's customer dictates how the conversation flows with brands. To reach consumers you often have to do it on their terms and through the multiple channels they use. Get it right, however, and you will see engagement rates increase.

    In this webinar, Holger Bürger, Director of Operations, XING and Dain McCracken, SVP EMEA, Message Systems, will show how Xing built its brand relying on user preference data to better meet customer expectations for information and frequency of interaction.

    Watch this webinar to learn how your company can grow engagement from smarter messaging.
  • Are you passionate about the emotion and creativity of a campaign, or are you more fascinated with analytics and interpreting customer insights? Whether you see marketing fundamentally as an art or a science, the truth is that today's B2B marketers should aim to be a cocktail of the two.
    Join Babcock & Jenkins and Marketo, for this live webinar designed to stimulate both sides of your marketing brain. You will discover:
    •The latest content marketing trends - plus tips and techniques to wow prospects across different types of content
    •Global best practice for building marketing ROI
    •How to effectively measure and justify investment in different marketing tactics
  • Whether you're repositioning your brand or developing new propositions it's important to be different. But can you be too different?

    This webinar explores the challenges of differentiation and the potential risks associated with the techniques brands use to stand-out.
  • What is the best contact strategy for a webinar lead? Join Cameron Simonsen, Sales Development Representative at BrightTALK as he shares his best practices for lead follow-up, qualification and a few tips that will help you along the way.
  • It’s no secret that companies today need a mobile strategy in order to communicate with their ever increasingly mobile audience. But putting together an effective and cost-efficient mobile engagement strategy is no easy task.

    Your mobile strategy must tie-in to your existing communication practices to enable true cross-channel interactions, and so that your company is speaking with one voice.
    Your newer front-end mobile applications technologies should work seamlessly with your more established back-end operational or transactional systems.
    Your mobile strategy must constantly be reassessed. Mobile technology is experiencing an incredible pace of change. What might have been acceptable a year or even just six months ago, might no longer be enough.

    Are you prepared? Join Message Systems and guest speaker Julie Ask, Forrester Research, Inc., and learn:

    How mobile is changing the engagement model with customers.
    Why, where and when mobile is effective, and what role messaging can play
    Why highly visible front-end technologies should not overshadow back-end requirements
    How to consolidate your email, SMS/MMS, and mobile push initiatives into a unified engagement strategy

    - See more at: http://messagesystems.com/resources/webinars/your-mobile-customer-ready-engage-are-you#sthash.PMEgNg6P.dpuf
  • Why ESPs Need to Move Beyond Email – Now!

    Customers today control when and how a brand’s messages are viewed. So, multichannel marketing is essential for interacting with customers when they want and how they want. But it’s not easy!

    39% of marketers agree with the statement: "We lose business because we are not able to integrate customer interactions across all channels." And 49% of marketers said they found it hard to consolidate customer feedback from multiple channels.

    Marketers today are looking for providers who can help them with multichannel campaigns – no longer just for email programs alone. Multichannel marketing allows them to take advantage of all the ways they can engage with their customers. Done poorly, a multichannel campaign can alienate customers by bombarding them with emails, text messages, and social network notifications. Done well, a multichannel campaign can smoothly maintain customer engagement over multiple devices and channels.

    Attend this webinar to learn how you can expand your service offering through a unified digital messaging platform and offer marketers:

    Access to multiple digital channels where their customers would be most receptive to receiving messages.
    Cadence management – so they are not bombarding their customers with messages sent out from siloed systems
    Messaging data that indicate how each channel differs from the others, which content resonates best and where your customers are reading and reacting
    Technology that allows marketing teams to focus on the message, timing and channel, while shielding them from the complexities of dealing with different networks, message types, formats, protocols, and devices

    - See more at: http://messagesystems.com/resources/webinars/time-now-multichannel#sthash.SH08SJQz.dpuf
  • In this session, Lee Jorgenson, senior account manager at Compendium (recent addition to the Oracle Eloqua family) will discuss the changes happening in search, social & email marketing that are changing content marketing from infrequent thought leadership pieces to high volume, micro-relevant content elements that collectively create measurable value at low cost.

    Attend this webinar to better understand the changing face of content marketing.
  • Sales teams hunger for it. Corporate boards stress about it. Marketers evangelise about it. But for most organisations, personalising digital marketing to their individual consumers has been a vision of marketing beauty and is still a business dream to aspire to.

    In this free webinar, digital agency and Sitecore Solution partner 3Chillies will show you the platform you need, how these platforms work, and how do you control and maximise their potential without losing control.

    As they say in The Hunger Games “May the odds be ever in your favour.”

    In this webinar, you will:

    •Identify the challenges of personalisation
    •Get an overview on how to plan and implement the systems/platform you need
    •See examples of personalised marketing and automation in action
    •Understand the principles of analysing marketing engagement analytics

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