Event Marketing

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Best practices for event marketers

Join this channel and learn the best practices in generating audiences, content marketing and the best ways to market your events.

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iPad version: The Future of Webinars and Videos in B2B Marketing Patricia Page, Marketing Program Manager EMEA, BrightTALK & Joel Harrison, Editorial & Content Director, B2B Marketing The growth of webinar and video is becoming a huge part of the B2B armoury. With the ability to grow brand awareness and leads, should online events become a vital part of a demand generation strategy? If so, what are the best ways to utilise the platform? How can the content be targeted to the correct demographic? Join Joel Harrison and Patricia Page as they discuss the golden rules to maximising webinar and video effectiveness. Read more >
Sep 13 2012
43 mins
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