David Pitta, BrightTALK Evangelist and Kathryn Kilner, Online Events Academy Producer
Most successful B2B companies have implemented tactical marketing strategies; some have a search marketing strategy, some have social media strategy, but what about an online events strategy? Webinars are one of the most effective methods of distributing information to business professionals and companies. As we begin to look ahead to 2011, there’s a great opportunity to improve the performance of event programs by creating or refining the strategy. Join David Pitta, BrightTALK’s Evangelist, as he discusses what you should think about when crafting your online events strategy and how you can develop an online events program to fit your business needs.
•Mapping content and audience to build community, awareness and generate demand
•Using multiple event channels to move your prospects through the buying cycle
•Implementing proper lead profiling and scoring across your event strategy
•Tracking the success of your event programs and refining your event strategy