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Building a Multichannel Webinar Strategy

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David Pitta, Senior Marketing Manager, Demand Generation, BrightTALK; David Kreitter, Demand Generation Associate, BrightTALK
Today's leading businesses are running a multichannel webinar strategy that continuously delivers relevant content to fragmented target audiences while also centralizing and standardizing data capture. Join David Pitta, Sr. Marketing Manager, Demand Generation, BrightTALK, for 30 minutes on how his team is executing this strategy across 6 channels with 35,000 subscribers and counting.

Topics discussed:
- Creating a segmented, multichannel content strategy
- Distributing your content across paid, earned, and owned media
- Syndicating content between multiple channels
- Unifying data capture in a multi-channel webinar strategy
Nov 15 2011
42 mins
Building a Multichannel Webinar Strategy

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  • Title: Building a Multichannel Webinar Strategy
  • Live at: Nov 15 2011 5:00 pm
  • Presented by: David Pitta, Senior Marketing Manager, Demand Generation, BrightTALK; David Kreitter, Demand Generation Associate, BrightTALK
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