David Pitta, Senior Marketing Manager, Demand Generation, BrightTALK; David Kreitter, Demand Generation Associate, BrightTALK
Today's leading businesses are running a multichannel webinar strategy that continuously delivers relevant content to fragmented target audiences while also centralizing and standardizing data capture. Join David Pitta, Sr. Marketing Manager, Demand Generation, BrightTALK, for 30 minutes on how his team is executing this strategy across 6 channels with 35,000 subscribers and counting.
- Creating a segmented, multichannel content strategy
- Distributing your content across paid, earned, and owned media
- Syndicating content between multiple channels
- Unifying data capture in a multi-channel webinar strategy