The 3 Values of Social Webinars

Kathryn Kilner, Marketing Manager, BrightTALK
With all of the tools available for creating content, distributing it across the social Web and measuring results, marketing professionals are under greater pressure to deliver measurable value to their organizations. Join Kathryn Kilner, Marketing Manager at BrightTALK, to learn how she uses webinars to demonstrate the value of social media to her C-level management team, creates a social webinar experience and amplifies content through social media.
Feb 9 2012
47 mins
The 3 Values of Social Webinars
  • Channel
  • Channel profile
  • Optimising Your Demand Generation - From Strategy to Execution Jun 18 2015 9:00 am UTC 45 mins
    Ray Coppinger, Senior Online Marketing Manager EMEA at Marketo
    Modern marketers are united by a common set of objectives - acquire new customers, grow their lifetime value and convert them to advocates. But succeeding in this quest is difficult in this noisy, information abundant world. Generating demand for your products or services requires a well-oiled machine which not only helps potential customers find you but has the ability to convert them into paying customers.

    Join Ray Coppinger, Senior Marketing Manager EMEA at Marketo, as he outlines the components of an effective demand generation engine, how Marketo generates demand for it’s products as well as tips on optimising demand generation programs. In this webinar, you will learn:

    - Why the most effective demand generation machines go beyond just inbound marketing alone.
    - Marketo’s approach to generating demand for its product and services.
    - Tips for testing and optimising your demand generation programs.
    - Best practices for measuring and analysing demand generation performance
  • The Power of Narrative: Separate Your Content from the Pack - EMEA Edition May 28 2015 2:00 pm UTC 45 mins
    Cameron Jahn, Director of Product Marketing, BrightTALK
    Content marketing is often missing a crucial element: the story. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each connection made through a story is an opportunity to earn an audience’s attention and trust while guiding them toward a purchasing decision.

    Join this presentation to find out what best-in-class marketers know: Effective content starts with going back to basics and focusing on narrative.

    In this 45-minute webinar, you'll learn:
    1. How to find overarching narratives for your content
    2. How to organize your content marketing efforts around those themes
    3. How to measure the impact of your story-driven content
  • The Power of Narrative: Separate Your Content from the Pack Recorded: May 21 2015 40 mins
    Cameron Jahn, Director of Product Marketing, BrightTALK
    Content marketing is often missing a crucial element: the story. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each connection made through a story is an opportunity to earn an audience’s attention and trust while guiding them toward a purchasing decision.

    Join this presentation to find out what best-in-class marketers know: Effective content starts with going back to basics and focusing on narrative.

    In this 45-minute webinar, you'll learn:
    1. How to find overarching narratives for your content
    2. How to organize your content marketing efforts around those themes
    3. How to measure the impact of your story-driven content
  • How Gravitant Seamlessly Integrated Webinars into Their Marketing Strategy Recorded: May 12 2015 2 mins
    Bruce Jeffers, Demand Generation and Marketing Automation Manager, Gravitant
    Learn how Gravitant uses BrightTALK to drive leads to their content and seamlessly send them to their marketing automation platform.
  • Best Practices for Demand Generation Webinars Recorded: Apr 30 2015 61 mins
    Ken Molay, President of Webinar Success
    Learn how to prepare, produce, and deliver webinars that build enthusiasm among your target prospects. Find out what mistakes companies often make in their marketing webinars and discover easy ways to avoid them. Enjoy greater responsiveness and participation by your prospects, leading to easier sales communications and higher conversion percentages.

    This session is appropriate for producers and presenters of demand generation webinars. It is valuable for those currently using webinars in their business and for those just getting started with webinars as a new marketing channel. A live question and answer session will let you guide the session to concentrate on topics of the most interest and benefit to you.

    What the audience will learn:
    - Best practices for encouraging registration and attendance
    - How to engage prospects before and after your webinar
    - Ways to structure content for maximum impact
    - Tips for gaining insights from webinar interaction and reports
  • Connecting the Stack - Integrating Webinars and Videos with Marketing Automation Recorded: Apr 30 2015 46 mins
    Adam Sharp, MD and Co-founder at CleverTouch and Stuart West, VP Strategic Accounts at BrightTALK
    It is an exciting time for marketers investing in technology! The number of tools and platforms available is growing exponentially, all promising to make marketing easier, more efficient and more successful.

    What can you do to ensure your new tools play nicely together? Specifically, your webinar and video platform and marketing automation.

    In this webinar, BrightTALK’s Stuart West will be interviewing Adam Sharp, Co-founder and MD of the largest independent marketing automation consultancy in the world, CleverTouch. During the session, Adam will share the processes, metrics and workflows your organisation can implement to ensure your webinar and video technology feeds your marketing automation efficiently and seamlessly.
  • 5 Common Lead Generation Myths Busted Recorded: Apr 23 2015 55 mins
    Jen Gray, Extole; David Pitta, Directly; Janelle Johnson, Act-On Software; Stacy Gentile, Invigra
    In recent years, changes in the buyer’s journey have had an enormous impact on marketers. The shift from outbound to inbound marketing has forced marketers to prioritize tactics like content marketing and search engine optimization over advertisements and cold calls to most effectively generate quality leads. The question is, what’s working and what is outdated?

    In this webinar, our panel of experts will discuss and debunk five of the most popular myths about lead generation:

    1. Social media is ineffective for lead generation
    2. New leads are immediately ready to be contacted
    3. Webinars are a tired lead generation tactic
    4. Lead quantity is more important than lead quality
    5. Marketing qualified leads are unnecessary
  • Mining for gold: 5 do's & don't's to turn your leads into MQLs - EMEA Edition Recorded: Apr 22 2015 38 mins
    Katrina McEwan, Marketing Campaign Manager EMEA at BrightTALK
    Modern marketers need leads like humans need food and water. We all buy leads from multiple sources to ensure we can provide our sales teams enough marketing-qualified leads (MQLs) to hit their revenue targets. But how do you ensure those leads are qualified enough to become an MQL? In this webinar, we'll share best practices for mining your leads into MQL golden nuggets.
  • Highlights from Marketing Nation Summit 2015 Recorded: Apr 20 2015 2 mins
    Various Marketing Nation Thought Leaders
    Check out highlights from the 2015 Marketing Nation Summit in San Francisco.
  • Mining for gold: 5 do's & don't's to turn your leads into MQLs Recorded: Apr 9 2015 43 mins
    Cameron Jahn, Director of Product Marketing, BrightTALK
    Modern marketers need leads like humans need food and water. We all buy leads from multiple sources to ensure we can provide our sales teams enough marketing-qualified leads (MQLs) to hit their revenue targets. But how do you ensure those leads are qualified enough to become an MQL? In this webinar, we'll share best practices for mining your leads into MQL golden nuggets.
  • Engaging Buyers with Webinars and Videos on BrightTALK - EMEA Edition Recorded: Apr 9 2015 41 mins
    Simon Lees, Chief Customer Officer at BrightTALK
    Modern professionals source solutions to business problems from a variety of digital channels. As B2B marketers, the challenge is discovering which channel is best at engaging and influencing buyers.

    BrightTALK is one of these channels. Millions of professionals and businesses use BrightTALK to connect, learn and grow through shared knowledge and insights. And according to Frost & Sullivan, these professionals are among the most engaged buyers out there. In this in-depth session we'll discuss how BrightTALK's customers are:

    - Creating rich media and online events as part of their content marketing mix
    - Accelerating lead generation with a strategic mix of paid BrightTALK programs
    - Generating warm leads with relevant content mapped to the sales funnel
    - Qualifying and converting leads into loyal customers
  • Highlights from Modern Marketing Experience 2015 Recorded: Apr 7 2015 2 mins
    BrightTALK
    Oracle's Modern Marketing Experience in Las Vegas brought together all sorts of marketers to exchange insights and ideas on topics ranging from marketing automation to content marketing to big data.

    Check out our highlights from the three-day event, including interviews with marketing experts and footage from the expo hall.
  • Modern Marketing Experience 2015: What to Expect Recorded: Mar 27 2015 3 mins
    Steve Woods at Nudge, Jeff Rummer at Covidien, Brian Kardon at Lattice Engines, and Cristian Tarazona at Equifax
    The Modern Marketing Experience offers an unprecedented opportunity to gain insights at a single premier event presented by Oracle. Experts in marketing automation, social marketing, content marketing, and big data will present you with the strategies and tactics you need to make modern marketing succeed in your organization. Engage with BrightTALK at MME15!
  • How to Use Webinars and Videos at Each Stage of the Sales Funnel Recorded: Mar 24 2015 42 mins
    Rob Arnold, Industry Principal and Program Manager at Frost & Sullivan
    Modern buyers are self-educating on purchase decisions at every stage of the sales funnel. However, many lead generation professionals reserve the most engaging content formats for specific stages – a strategy misstep that fails to encourage prospects to move to the next stage. Webinars and videos can be used to engage prospects in all phases of the lead generation process, allowing marketers to better qualify leads and pass them to sales teams with more confidence.

    In this webinar Frost & Sullivan will discuss:

    •What moderns buyers expect from lead generation content
    •When to use webinars and videos in the sales funnel
    •Tailoring the message to fit each stage of the sales cycle
  • How to reach and influence buyers on BrightTALK Recorded: Mar 18 2015 40 mins
    Val-Pierre Genton, VP of Global Audience Business and Cameron Jahn, Director of Product Marketing at BrightTALK
    Modern professionals are more connected than ever. This connectivity enables them to source business solutions and grow their careers across a variety of digital channels. The challenge for B2B marketers wanting to connect with these professionals is identifying the channels where their buyers are the most engaged.

    One of these channels is BrightTALK. Millions of professionals and businesses use BrightTALK to connect, learn and grow through shared knowledge and insights. And according to Frost & Sullivan, these professionals are among the most engaged buyers out there. In this in-depth session we'll discuss how BrightTALK helps customers:

    - Include rich media and online events in their content marketing mix
    - Accelerate lead generation with a strategic mix of paid BrightTALK programs
    - Get warm leads who engage with relevant content mapped to the sales funnel
    - Qualify and convert leads more effectively into loyal customers
  • Next Generation Content Marketing - Do you have what it takes? Recorded: Mar 18 2015 61 mins
    Moderator: Lindley Gooden, plus BrightTALK, Eventbrite and Ledger Bennett
    The job description of a content marketer has evolved dramatically over the last few years. Having initially morphed from a creative function into a publisher/distributor role, we are now entering the era of the next generation content marketer - not only capable of creating and distributing compelling content, but also with technical, operational and analytical acumen to develop, refine and measure campaigns.

    In this live video panel, experts will discuss what it takes to be a leading content marketer in 2015. From buyer journeys and personas to usage management, format innovation and analytics, this video will discuss the role and responsibilities of a next generation content marketer.
  • Marketing Operations for Webinars Made Easy - EMEA Edition Recorded: Mar 11 2015 39 mins
    Katrina McEwan, Marketing Campaign Manager EMEA at BrightTALK
    As technology investments are increasingly important to marketers, the marketing operations function is developing rapidly within organizations. A relatively new role in the marketing world, this function is becoming essential as marketing teams adopt and integrate more tools and technologies.

    For those modern B2B marketing teams who are using webinars as a demand generation tactic, it is critical from a process and efficiency standpoint that the right webinar program metrics are being tracked across those investments: webinar platform, marketing automation and CRM. Join this session to learn how best in class marketers are successfully structuring, reporting on and measuring their webinar programs.

    This session will highlight best practices to achieve webinar program success, including:

    - Reporting on webinar program performance and ROI
    - Scoring webinar data in your marketing automation system
    - Routing webinar leads and engagement information to sales
    - Establishing a set of webinar program KPIs
  • Marketing Operations for Webinars Made Easy Recorded: Feb 26 2015 56 mins
    Kaitlin Stich, Sr. Marketing Manager, BrightTALK
    As technology investments are increasingly important to marketers, the marketing operations function is developing rapidly within organizations. A relatively new role in the marketing world, this function is becoming essential as marketing teams adopt and integrate more tools and technologies.

    For those modern B2B marketing teams who are using webinars as a demand generation tactic, it is critical from a process and efficiency standpoint that the right webinar program metrics are being tracked across those investments: webinar platform, marketing automation and CRM. Join this session to learn how best in class marketers are successfully structuring, reporting on and measuring their webinar programs.

    This session will highlight best practices to achieve webinar program success, including:

    - Reporting on webinar program performance and ROI
    - Scoring webinar data in your marketing automation system
    - Routing webinar leads and engagement information to sales
    - Establishing a set of webinar program KPIs
  • Event Sponsorship Success - Techniques for Legendary Marketers Recorded: Feb 25 2015 45 mins
    Phil Cooper, Closer Still Media and Katrina McEwan, Marketing Campaign Manager, BrightTALK
    Event sponsorship can be the biggest purchase a marketer will make. If done well, events provide a unique platform for face-to-face interaction with prospects, which is unrivalled through other marketing programmes.

    However, with a growing focus on ROI, they can also be a costly mistake if not executed correctly.

    In this webinar, Phil Cooper from Closer Still Media will use his experience of organizing one of the largest cloud computing tradeshows in the world, to share success stories and practical tips that will leave you stand full to bursting.

    Agenda

    -Picking the right event
    -Lead generation and capture tactics
    -Giveaways, competitions and gorilla marketing
    -Avoiding empty booths
    -Post event follow up and ROI
  • How to Nurture Prospects in the Modern B2B Buying Process Recorded: Feb 24 2015 49 mins
    Melanie Turek, VP of Research, Frost & Sullivan; Tom Kahana, Sr Director, Marketing Operations, Limelight Networks
    Smart marketers know that all audiences are not created equal. While it can be beneficial for branding to reach a mass audience, if the goal is to sell products and services, it’s critical to speak to the people who hold the purse strings—and to the people who influence the people who hold the purse strings. In today’s B2B buying cycle, there are often multiple buyers, any of whom may or may not control the budget allocated for a given purchase. And yet, without buy-in from those stakeholders, the sale will never close.

    Join us for am information-packed webinar to learn more about how to identify and appeal to everyone who might impact a buying decision. Melanie Turek, Vice President of Research for Frost & Sullivan will explain why the buying decision-making process is changing, and present data on how best to reach out to multiple influencers.
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  • Live at: Feb 9 2012 5:00 pm
  • Presented by: Kathryn Kilner, Marketing Manager, BrightTALK
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