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Analyzing Webinar Performance: From Registrations to Revenue

David Kreitter, Demand Generation, BrightTALK
Now more than ever, B2B marketers are engaging prospects and fulfilling lead goals by running webinar programs. As with many areas of marketing, it is increasingly important to be able to measure, track and report on webinar programs so their value can be accurately quantified and communicated. Join David Kreitter, Demand Generation, BrightTALK, as he discusses the strategies and best practices his team is using to measure and analyze the performance of over 700 webinars being viewed by a community of 100,000 marketers.

Topics covered:
- Identifying benchmarks for webinar promotion and registration
- Understanding live and on-demand viewing trends
- Defining best practices for data management and measurement
May 22 2012
49 mins
Analyzing Webinar Performance: From Registrations to Revenue
  • Channel
  • Channel profile
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    - Structure automated campaigns for faster follow up
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  • [Video] BrightTALK's Top Tips for Webinar Success Recorded: Dec 9 2014 3 mins
    The BrightTALK team
    Have you ever wondered what the secret is to a crowd-pleasing webinar?

    At BrightTALK, we watch hundreds of webinars each year, enabling us to identify what works and what doesn't when it comes to creating successful content.

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Webinar and Video Knowledge - From Beginner to Advanced
The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.

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  • Title: Analyzing Webinar Performance: From Registrations to Revenue
  • Live at: May 22 2012 6:00 pm
  • Presented by: David Kreitter, Demand Generation, BrightTALK
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