Webinar 101: Designing Your Strategies and Tactics

David Pitta, Director of Marketing, BrightTALK
Today, B2B buyers are self-educating online throughout the buying process. As a result, marketers are challenged to create, distribute and measure more content than ever before to keep up with the appetites of prospects and customers. Join David Pitta, Director of Marketing at BrightTALK, to learn how marketers are leveraging webinars, videos and attached documents to power their awareness and demand generation efforts.

- Creating an effective content production schedule
- Distributing rich media across the earned, owned and shared media
- Enabling sales with valuable insight into lead behavior
- Constructing a lead management strategy
- Measuring your program’s success
Jul 26 2012
32 mins
Webinar 101: Designing Your Strategies and Tactics
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  • 10 Crimes Against Content Marketing May 29 2014 12:00 pm UTC 45 mins
    There’s great content and there’s bad content marketing - it’s a fact. With the current state of content marketing at an all time hype, B2B Marketers need not jump on the bandwagon and commit crimes against Content Marketing. Join Quoc & Catarina of BrightTALK as they share the top 10 worst practices in content marketing. You will also learn how to create compelling content, drive the best audiences and accelerate pipeline.
  • Maximizing Physical Events for High Performing Technology Marketers May 14 2014 2:00 pm UTC 45 mins
    Maximizing the trade show, conference and exhibition is always a priority for high performing technology marketers. Marketers will have multiple goals covering brand development, awareness, customer engagement and pure lead generation. Join Quoc Dang of BrightTALK and Thomas Stanley of Cloud Expo Europe as they discuss getting the most out of the event.

    You will learn how to:

    How to make impactful content at a physical event
    How to avoid the pitfalls that marketers consistently make
    How to engage with the best prospects before, during and after the event
    How to enrich nurturing and trigger based campaigns with event content
    How to measure the impact of your event on revenues using CRM and Marketing Automation tools.
  • B2B Content Marketing Trends Briefing May 7 2014 2:00 pm UTC 60 mins
    In March 2014, senior B2B marketers attended Econsultancy's Digital Cream event to discuss the current content marketing challenges they are facing.

    From these discussions we discovered that many of the early content marketing challenges are no longer keeping marketers up at night. Instead, they have evolved to include organisation challenges, distribution challenges, measurement challenges and more.

    Attend this webinar to discover what is keeping your peers up at night and the emerging content marketing trends.

    By signing up for this webinar, you will also have access to a free copy of Econsultancy's B2B Content Marketing Trends briefing.
  • Innovate Your Video and Webinar Programs with BrightTALK Recorded: Apr 16 2014 2 mins
    Join marketing experts from Cloudwords, Zift Solutions, Heinz Marketing, ANNUITAS, and Qvidian as they share ways they are innovating on their video and webinar programs with BrightTALK.
  • Engagement Tools and Technologies: What's Next? Recorded: Mar 20 2014 63 mins
    In this live webinar, BrightTALK will be joined by Marketo and ClickSoftware to discuss the latest trends in engagement tools and technologies.

    Marketo will share their engagement best practices that will generate and nurture your audience through your buying cycle. To bring these points to life, BrightTALK and ClickSoftware will illustrate the best practices by providing case studies and practical examples.

    Join this webinar to hear the latest thinking around topics such as marketing automation, lead scoring, big data, content and more. In addition, go away with practical tips and case studies that you can implement at your organisation.
  • Does Sales Love Your Marketing? Recorded: Mar 19 2014 43 mins
    Have you ever wondered why your sales and marketing teams don't get on, or are you in an organization where they're both at each other’s throats? According to Aberdeen Group, better aligned sales and marketing teams convert six times more leads to revenues than those that aren't. Join Quoc Dang as he interviews Andy Wiggans, VP of Inside Sales at BrightTALK, on his view of sales and marketing alignment, its importance, his experiences and steps to becoming a truly aligned sales and marketing organization.
  • Smarter Webinar Lead Follow-Up Recorded: Mar 11 2014 2 mins
    What is the best contact strategy for a webinar lead? Join Cameron Simonsen, Sales Development Representative at BrightTALK as he shares his best practices for lead follow-up, qualification and a few tips that will help you along the way.
  • The Modern Marketing Checklist Recorded: Feb 20 2014 2 mins
    A short video highlighting the key trends in marketing, based on conversations with hundreds of BrightTALK clients:
    - Reporting the impact your campaigns have on revenue
    - Creating content that helps your prospects do their jobs better
    - Understanding who your audience is and what they want to know
  • Getty Images Case Study - Using Webinars to Drive Demand Recorded: Feb 12 2014 59 mins
    Webinars and videos are becoming important tools to attract, engage and nurture prospects across the buying cycle. Engage with experts from Getty Images, BrightTALK™ and DemandGen as they discuss using webinars and videos to generate demand.

    Topics covered:
    Content creation at Getty Images
    Implementation of an integrated marketing system
    Connecting revenues to content
    Learnings and future developments at Getty Images
    The future of demand creation
  • From Content to Close - Effective Content Marketing for IT Marketers Recorded: Feb 12 2014 49 mins
    IT marketers are challenged with making an impact on revenues using the latest content marketing methods. Join BrightTALK's Fabian Oldendorf and Quoc Dang as they share the secrets of creating content that converts, engages and drives revenues for your business.

    They will draw on examples from the IT industry, share how to incorporate content from hybrid online and offline events - and reveal the best practices of winning revenues from the content.
  • Marketing Technologies in Financial Services Recorded: Jan 24 2014 59 mins
    Digital marketing within the financial services industry has its challenges with regulations, data security and technology adoption. How are financial services marketers effectively using technologies to help them achieve marketing goals? Join the former CMO of Zurich, Sitecore, BrightTALK and PureChannelApps as they discuss the technologies that are helping organizations engage customers and effectively convert them to sales.

    Topics covered

    The impact of technology in financial services
    The emerging crucial marketing channels
    The content distribution challenges and solutions
    The integrated technology-marketing stack
  • SpotifyMyPandoraTEDTube: Lessons From B2C That Unlock B2B Revenue Growth Recorded: Jan 23 2014 48 mins
    Music and video are rewiring our audiences and their relationship with content while apps nourish their impatience, on demand. Learn how best-in-class brands are tapping into this behavioral transformation to rethink audience engagement while making sales and management teams smile, big. Share your own challenges and successes with your peers during the session. Walk away with actionable insights that will make a positive revenue impact on your business and maybe even your own bank account!
  • Content Marketing Interview with ITpreneurs Recorded: Jan 23 2014 48 mins
    Content marketing has definitely become the buzzword for the last few years as more organizations are realising the value of creating content. How are EMEA organizations using content marketing for their organization? Join Quoc Dang of BrightTALK as he interviews Jan Peter Verheuvel of ITpreneurs based in the Netherlands and discusses content marketing, creating content, tracking success and driving ROI.
  • Recharge Pipeline Creation from Webinars Recorded: Dec 31 2013 22 mins
    Pipeline development is a constant need. Every business day, sales and marketing departments are tasked to acquire and qualify prospects actively seeking their product or service. Webinars and videos offer a proven technique of identifying a target audience that is self-educating on pressing business objectives. However, many companies fail to convert webinar engagement into exponential revenue growth.

    Join David Pitta and learn how a qualification team, powered by webinars and videos, creates hundreds of new opportunities worth millions of dollars every month.

    Topics covered:
    - Quantifying webinar lead and pipeline quotas
    - Developing a qualification methodology
    - Positioning the pitch via phone and email
    - Measuring and motivating the demand generation function
  • CMO / CTO Roundtable - Evolution of Technology in Marketing Recorded: Dec 12 2013 58 mins
    Join this roundtable as the panellist discuss the evolution of technology in Marketing.
  • Engaging Your Webinar Audiences: Secrets of an Email Marketer Recorded: Nov 14 2013 43 mins
    Are you using email to extend the engagement of your live audiences, capture on-demand viewings and keep your subscribers actively interacting with your content over time? Join this presentation to learn how you can craft an email journey that will generate webinar leads, nurture prospects and build customer trust and loyalty for your business.

    This webinar will explore real-life examples and tested optimization tips for webinar emails, including:
    - On-boarding and activation emails
    - Behavioral and transactional emails
    - Marketing emails and invites
    - Engagement and re-engagement emails
  • SiriusDecisions & BrightTALK Interview: The Future of Sales & Marketing Recorded: Oct 17 2013 23 mins
    Join the Co-founders of SiriusDecisions and BrightTALK in this video session as they discuss the key themes of the upcoming SiriusDecisions Summit Europe taking place in London 5 & 6 November 2013.
  • Buyersphere Report 2013: Inside The Mind Of The Business Buyer Recorded: Oct 8 2013 62 mins
    The annual Buyersphere Report has become one of the most respected and eagerly awaited research studies on the B2B calendar.

    It differs from most research because it is not based on opinions of marketers – but on the actions of B2B buyers. We asked 500 buyers what they actually did during the recent process to buy a business purchase worth over £20,000. And what they did can be a fascinating insight into how they respond to your marketing programmes

    Register for the webinar now, and hear all the 2013 findings live from John Bottom, Head of Communications at Base One and Joel Harrison, Founding Editor of B2B Marketing. The webinar will cover:
    •The Touchpaper Question: How (and Why) B2B Buyers Start The Buying Process.
    •Filling The Knowledge Gap: How B2B Buyers Seek Information To Make A Purchase
    •Social Media: Are B2B Buyers Really Using It?
    •The Winning Habits of Successful B2B Brands

    The webinar will be followed by a live Q&A.
  • How to Drive Relevant, Strategic Conversation with Email Marketing Recorded: Sep 17 2013 59 mins
    Information is abundantly, overwhelmingly available. As a result, today's buyer is more empowered and harder to persuade. To cut through the noise and capture your audience's attention, you need to elevate your email strategy with messages that resonate.

    Join us for this live webinar where Jon Miller (VP Marketing and Co-founder, Marketo) and DJ Waldow (Digital Marketing Evangelist, Marketo) will discuss tips and techniques to create engaging email marketing, including how to:

    · Implement the latest techniques in email deliverability
    · Create great email content, subject lines, and from names
    · Measure and optimize engagement
    · Prove marketing’s impact on revenue


    Jon Miller, VP Marketing and Co-founder, Marketo

    Jon leads strategy and execution for all aspects of Marketo's communications, thought leadership, and content marketing programs. Before co-founding Marketo, Jon was VP Product Marketing at Epiphany and held positions at Exchange Partners and Gemini Consulting. He is executive editor of the popular Marketo Marketing Blog, and author of the comprehensive handbooks, The Definitive Guide to Marketing Metrics and Analytics and The Definitive Guide to Marketing Automation. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Follow Jon on Twitter: @jonmiller.

    DJ Waldow, Digital Marketing Evangelist, Marketo

    DJ is Marketo's Digital Marketing Evangelist. He is also a writer, blogger, speaker, and co-author of The Rebel’s Guide to Email Marketing. He has spent more than 8 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and—on occasion—break some of the “best practice” rules. Follow DJ on Twitter: @djwaldow.
  • Lifecycle marketing Recorded: Sep 11 2013 55 mins
    Keeping your customers engaged throughout the lifecycle of their relationship with you can turn them into advocates who market your business for free...

    Life cycle marketing includes all of the different types of marketing activities you do depending on where your customers are in their relationship with your business.

    It's about attraction, conversion and ongoing engagement, with the ultimate aim being that your customers will automatically turn to you first whenever they have a need for the products and services you provide, and will voluntarily recommend them to others. This webinar serves as a detailed introduction to life cycle marketing.
Webinar and Video Knowledge - From Beginner to Advanced
The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.

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  • Live at: Jul 26 2012 4:00 pm
  • Presented by: David Pitta, Director of Marketing, BrightTALK
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