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Roundtable: The Artful Science of Webinars and Videos

Generating brand awareness and product demand by way of webinars and videos requires a strong strategy. How do you create and package content that communicates the right message? What distribution techniques can be activated to reach and engage new audiences? How do you measure the effectiveness of
Generating brand awareness and product demand by way of webinars and videos requires a strong strategy. How do you create and package content that communicates the right message? What distribution techniques can be activated to reach and engage new audiences? How do you measure the effectiveness of these efforts?

Join us for a lively discussion from veteran marketing executives at Dell SonicWALL, CA Technologies, and the CMO Council for this live video roundtable at the BrightTALK Webinar and Video Marketing Summit.

Roundtable panelists:

Louise Crawford, Senior Director, WWW Programs, Dell SonicWall

Liz Miller, VP, Programs & Operations, CMO Council

Michael Paradiso, VP, Content & Messaging, CA Technologies

David Pitta, Director of Marketing, BrightTALK
Recorded Aug 16 2012
45 mins
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Presented by
Louise Crawford, Dell SonicWall; Liz Miller, CMO Council; Michael Paradiso, CA Technologies; David Pitta, BrightTALK
Presentation preview: Roundtable: The Artful Science of Webinars and Videos

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  • Title: Roundtable: The Artful Science of Webinars and Videos
  • Live at: Aug 16 2012 6:00 pm
  • Presented by: Louise Crawford, Dell SonicWall; Liz Miller, CMO Council; Michael Paradiso, CA Technologies; David Pitta, BrightTALK
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