David Pitta, BrightTALK Evangelist
Digital marketers executing a content marketing strategy are challenged with creating cost-effective content. Learn how you can lower your content costs by extending a single asset across your targeted mediums. Join us for a detailed case study on how the BrightTALK Online Events Academy extended an annual whitepaper into a live and on-demand webcast, download, social discussion, and blog post. We will review the planning, implementation, and metrics from this campaign.