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Case Study: From Whitepaper to Webcast – Extending Your Content

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David Pitta, BrightTALK Evangelist
Digital marketers executing a content marketing strategy are challenged with creating cost-effective content. Learn how you can lower your content costs by extending a single asset across your targeted mediums. Join us for a detailed case study on how the BrightTALK Online Events Academy extended an annual whitepaper into a live and on-demand webcast, download, social discussion, and blog post. We will review the planning, implementation, and metrics from this campaign.
Jan 20 2010
45 mins
Case Study: From Whitepaper to Webcast – Extending Your Content

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  • Title: Case Study: From Whitepaper to Webcast – Extending Your Content
  • Live at: Jan 20 2010 6:00 pm
  • Presented by: David Pitta, BrightTALK Evangelist
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