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The Top 5 Ways to Build a Profitable Enterprise Brand Community Online

Jen Travis, Vice President of Online Brand Experience, Parker LePla
Having a strong enterprise brand these days requires you build that brand online—in social media, on your website in advertising, search and social networks. It requires that you not only accept the democratic nature of the web, but also learn to embrace it and utilize it as a key component of your brand and marketing strategy. But, it doesn’t mean that you should think about it as a dubious investment for which you may or may not see a return. In this webinar, you will learn the top 5 ways to build a brand community online that produce a measurable return on your investment via increased website traffic, lead generation and lead capture.
Jun 28 2012
44 mins
The Top 5 Ways to Build a Profitable Enterprise Brand Community Online
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  • Channel profile
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    Are problems with lead quality damaging the relationship between sales and marketing? It’s up to marketing to ensure that only the best marketing leads get passed to sales, and lead-scoring is a must have for successful marketing teams. In a study of B2B organisations using lead scoring systems Oracle Marketing Cloud found that on average:
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    Join this session hosted by Sylvia Jensen, EMEA marketing director at Oracle Marketing Cloud, to get a better understanding of lead scoring and how it can benefit both the marketing department and business overall.
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  • Title: The Top 5 Ways to Build a Profitable Enterprise Brand Community Online
  • Live at: Jun 28 2012 6:00 pm
  • Presented by: Jen Travis, Vice President of Online Brand Experience, Parker LePla
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