Michelle Megarry, Global Marketing at Intel with James Miller, BrightTALK
This webcast interview will be an open discussion with Michelle Megarry from Intel. She was the manager and strategist for Xeon 5500 server launch campaign. This was Intel's largest global enterprise launch this year. This interview will cover developing the strategy, creating the content, executing the program and measuring the results. A key component of the launch was a number of embedded webcast channels so we will do a deep dive into this tactic. In addition, we will discuss joint messaging with strategic partners like IBM, VMware and Microsoft.