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The Importance of Measuring Engagement in Demand Generation

Why should marketers be measuring engagement of their prospects across all touch points? Hear from marketing and industry experts about why they track and measure engagement and how they transfer that insight to Sales
Recorded Mar 27 2012 5 mins
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Presentation preview: The Importance of Measuring Engagement in Demand Generation

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How is the B2B marketing landscape evolving?
Learn from marketing experts how content is accelerating demand generation; the importance of leveraging your distribution channels, and how best to capture the insights of content engagement to meet your objectives

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  • Title: The Importance of Measuring Engagement in Demand Generation
  • Live at: Mar 27 2012 1:00 pm
  • Presented by: Various
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