Hi [[ session.user.profile.firstName ]]

Operations

  • Behavior-Driven Development: A Guide to Agile Practices
    Behavior-Driven Development: A Guide to Agile Practices Joshua Eastman, Test Automation Architect Recorded: Jul 26 2017 54 mins
    Behavior-Driven Development with Ruby/Cucumber automation is a practical, fail-proof, read-to-use strategy or process that improves software quality and decreases costs. 

    Ambiguity and miscommunication cause the majority of critical defects and undesirable outcomes in the software development lifecycle. Behavior Driven Development (BDD) ensures that requirements are accurate. It builds a mutual understanding of what should be developed and tested through a common vocabulary.

    This webinar introduces BDD methods that promote product quality by generating business requirements in Gherkin (Given-When-Then) format. Tool agnostic, BDD emphasizes communication between business, requirements analysts, developers, and testers to ensure quality expectations are achieved. Describing requirements in the form of system behavior eliminates scope creep and guarantees proper software functionality.
  • VR content production: How to take advantage of the VR wave
    VR content production: How to take advantage of the VR wave Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Jul 26 2017 60 mins
    VR creates infinite storytelling possibilities, but it’s also infinitely difficult to pull off. It’s a completely new medium that requires an entirely new way of creating content, and endless inventiveness, and have you ever seen a 360-degree camera?

    Join our latest interactive VB Live event to hear how companies are reducing travel expenses but improving employee connection, conducting interviews, and giving presentations. Learn about companies like Walmart using VR technology to train employees; how doctors are leveling up their skills; educators are transforming learning; and audience engagement skyrockets when you give them a whole new way to see, touch and interact.

    And discover how consumers are interacting with VR right now, and what the marketplace is expected to look like in the year ahead.

    Register now for real talk on the possibilities of virtual reality, the resources you need, and the rules to break.

    In this webinar you’ll:
    *Hear the results - for the first time - of the latest VR market research
    *Discover the compelling business case for VR
    *Understand why consumer-generated VR content is important to business
    *Find out how companies are using VR content to strengthen their bottom line
    *Learn what’s next in the VR content world

    Speakers:
    * Dean Johnson, Head of Innovation, Brandwidth
    * Crystal O’Hea, Senior Director Expedition X, SeaWorld Parks and Entertainment
    * Stewart Rogers, Director of Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • What Even the Best Firms Miss About Customer Service
    What Even the Best Firms Miss About Customer Service Ellen Daley, Vikas Nehru, Nitin Badjatia Recorded: Jul 25 2017 63 mins
    Join Acorio CEO, Ellen Daley, 3CLogic's CTO, Vikas Nehru, and ServiceNow's Senior Director of Business Strategy, Nitin Badjatia, for this panel discussion about Customer Service in the real world & what most companies are getting wrong.

    While we know that customer service is a critical defining characteristic, executing effective Customer Service somehow falls flat in the real world. The challenge is that delighting customers means more than just responding quickly to requests and issues from them – it means ensuring the all functions are involved and present in helping customers. This is a paradigm shift of the last 2 decades of Customer Service which set to prioritize response over resolution.

    Join a panel of executives from ServiceNow, 3C Logic, and Acorio as they explore the challenges facing customers and executives alike, and explore the transformative results customers in the real world have driven using the power of the ServiceNow CSM platform.
  • Planning and Implementing a Global Language Strategy
    Planning and Implementing a Global Language Strategy Steve Dornsife, Global Learning & Organizational Dvlpmt, PayPal & Jack Marmorstein, Corporate Strategy Lead, Rosetta Stone Recorded: Jul 25 2017 57 mins
    Did you know that nearly 90% of managers say their teams face language proficiency challenges, yet only one-third are actually working with their HR departments to overcome this obstacle? Hear how PayPal recognized the need for language training across their organization and learn success tips for implementing a global language strategy.
  • The 3 Essentials of Digital Transformation & How to Deliver Them
    The 3 Essentials of Digital Transformation & How to Deliver Them Rob Koplowitz, VP and Principal Analyst at Forrester Research and Steve Tassell, Bizagi Recorded: Jul 25 2017 40 mins
    Is your digital transformation moving in the right direction? We know that there are three essential business imperatives that organizations need to act on: delivering better customer experiences, improving operational efficiency, and managing regulatory compliance.

    Wherever you are in your journey, process automation is recognized as a foundation for meeting these digital transformation goals. So join Bizagi and guest speaker Rob Koplowitz, VP and Principal Analyst at Forrester Research, as we explore the role of ‘Digital Process Automation’ in digital transformation and discuss real-life stories of how it has helped companies to:

    •Deliver digitally-led omni-channel customer experiences
    •Improve operational excellence, efficiency and agility
    •Manage data, privacy and processes to meet regulatory compliance
    •Innovate at the speed of changing customer expectations in your industry

    Who should attend: Digital Transformation Leaders, Application Development Leaders, IT and Business Process Professionals.

    About Rob Koplowitz

    Rob’s research focuses on business process management as well as artificial intelligence and cognitive computing. Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy
  • How to Cisco Leveraged Analytics to be More Effective with Channel Partners
    How to Cisco Leveraged Analytics to be More Effective with Channel Partners Chad Reese, Director, Partner Digital Marketing, Cisco, Laz Gonzalez, Chief Strategy Officer, Zift Solutions Recorded: Jul 25 2017 48 mins
    Most companies think they have an established channel marketing strategy, but can easily be left behind as soon as the next evolution of marketing hits. Organizations must be prepared to adapt to channel change. In order to stay ahead, it’s important to align your content, goals, and channel marketing program strategy.

    Laz Gonzalez, Chief Strategy Officer at Zift Solutions, and Chad Reese, Director, Partner Digital Marketing at Cisco share:

    •Disruptive forces in the channel and how to anticipate them
    •Integrated marketing programs Cisco is delivering to partners
    •Leveraging data and analytics to be more effective with channel partners
    •Best practices in content marketing
    •ROI expectations when marketing through partners
  • PYMNTS Global Fraud Index 2017 - Digital Discussion
    PYMNTS Global Fraud Index 2017 - Digital Discussion Skye Spear, VP of Partnerships at Signifyd Recorded: Jul 24 2017 50 mins
    “I would not want to be a merchant responsible for managing fraud today,” Spear told Karen Webster in a live online discussion on the topic held last week with an audience of online retailers. “It is a full-time job, 24/7/365, against constantly evolving threats.”

    Ecommerce fraud losses have fallen 34.7% since Q1 2016, helped by machine learning and new services like Guaranteed Fraud Protection. However, merchants across eight major industry segments are still expected to lose $48.2 billion this year. And not all industries have improved. For example, online Department Stores saw fraud losses rise by 146.5% between Q1 2016 and Q1 2017. What’s changing, and what’s next? Hear directly from experts responsible for protecting over 5,000 e-commerce merchants globally.

    Join PYMNTS CEO Karen Webster and Signifyd’s Vice President of Partnerships, Skye Spear, as they discuss the first installment of the Global Fraud Index, covering 5 quarters from Q1 2016 through Q1 2017. The Index provides the most extensive data and reporting to date on ecommerce fraud across 8 major verticals. Specific types of fraud and key trends are examined for each major vertical, including apparel; department stores; consumer electronics; cosmetics and perfumes; furniture, appliances and home improvement; health, leisure and hobbies; jewelry and precious metals; and alcohol, tobacco and cannabis.
  • Merchandising for Omnichannel Excellence
    Merchandising for Omnichannel Excellence Donna McGuckin and Brittany Bullard, Industry Consultants, SAS Recorded: Jul 20 2017 29 mins
    This webinar will provide a high level overview of how localized assortments and customer-centric merchandise planning can power your omnichannel business strategy.
  • ASO or GTFO: App store optimization that works
    ASO or GTFO: App store optimization that works Trey Stout, CTO and co-founder, ScribbleChat and Handwriting.io Recorded: Jul 20 2017 61 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Trey Stout, CTO and Co-founder, ScribbleChat and Handwriting.io
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!
  • Accelerating Channel Success with Referral Partners
    Accelerating Channel Success with Referral Partners Kathy Contreras, Sr. Research Director for Channel Marketing Strategies, SiriusDecisions and Trisha Winter, CMO, Amplifinity Recorded: Jul 20 2017 49 mins
    Kathy Contreras, SiriusDecisions Sr. Research Director for Channel Marketing Strategies, will share best practices to building a market-leading referral partner program. A new data report on the performance of B-to-B referral partner programs will be shared by Trisha Winter, CMO of Amplifinity. Together they will provide guidance on enabling referral partners to drive growth and the expected impact to your business.

    What you'll learn:
    - Key decision points for building a partner referral program
    - Best practices from successful programs
    - Performance benchmarks for referral partner programs
  • DevOps and Agile are changing the face of IT Service Management
    DevOps and Agile are changing the face of IT Service Management Kepner-Tregoe Recorded: Jul 19 2017 10 mins
    Christoph Goldenstern, VP of Strategy & Service Excellence at Kepner Tregoe talks about Agile and DevOps and the trend for 'flattenning' IT organizations. IT Departments still tend to be very siloed in their approach to IT incident and problem management. This approach will not work when speed is important. DevOps is going to change this and IT departments still have work to do to get there. Service integration is important and the way of managing IT is changing. We must take an end to end process view, particularly with incident change and problem management.
  • Kepner-Tregoe helps CSAA to Dramatically Reduce Severe Incidents
    Kepner-Tregoe helps CSAA to Dramatically Reduce Severe Incidents Kepner-Tregoe Recorded: Jul 19 2017 11 mins
    Lupe Clark, an IT Manager at CSAA Insurance Group lead her IT team to reduce critical incidents at CSAA to 17 down from 300 per year. Lupe talks about her organization's closed loop cycle and how this has improved the organization's problem solving skills and improved the maturity of the IT Service Management processes. She discusses how Kepner-Tregoe solutions have helped to tie all the processes together and allow them to move to the next level of maturity.
  • Problem Solving and Simulation Improve Incident, Problem and Change Management
    Problem Solving and Simulation Improve Incident, Problem and Change Management Kepner-Tregoe Recorded: Jul 14 2017 3 mins
    Christoph Goldenstern, VP of Strategy & Service Excellence, explains how Kepner-Tregoe’s “plug-ins” for ServiceNow support IT Service management teams to drive improvements in incident, problem and change management. Christoph also unveils new troubleshooting simulation technology designed to bridge the gap between classroom and real-world situations. Teams can now practice critical problem solving skills in a real, but safe learning environment
  • Holistic Approach to Problem Solving for IT and Tech Support from Kepner-Tregoe
    Holistic Approach to Problem Solving for IT and Tech Support from Kepner-Tregoe Kepner-Tregoe Recorded: Jul 14 2017 4 mins
    Christoph Goldenstern, VP of Strategy & Service Excellence, outlines the Kepner-Tregoe approach, explains the history of company and talks about the consulting and training solutions offered by K-T. Using Kepner-Tregoe methodologies allows IT and Tech Support to embed critical thinking in the business. Christoph discusses why Kepner-Tregoe is a good choice to bring critical thinking skills to your organization
  • Push notifications that work: 6 tips for building a devoted user base
    Push notifications that work: 6 tips for building a devoted user base Marissa Aydlett, VP Marketing, Appboy Recorded: Jul 13 2017 60 mins
    A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

    At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

    Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

    You'll:
    * Discover the one trick to never-fail push notifications everywhere, not just apps
    * Drive 2770% higher conversion rates through a specific kind of push notifications
    * Learn how to apply behavioral triggered push notifications in your own marketing strategy
    * Build better timing into your push notifications to increase conversions


    Speakers:
    * Marissa Aydlett, VP Marketing, Appboy
    * Colleen LeCount, SVP Global Sales and Marketing, Mobolize
    * Kara Dake, Founder, Women in Wireless
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Rachael Brownell, Moderator, VentureBeat
  • The Evolution of DCIM: Remote, Data-driven and Cloudy
    The Evolution of DCIM: Remote, Data-driven and Cloudy Rhonda Ascierto, Research Director - Datacenter Technologies, 451 Research Recorded: Jul 13 2017 59 mins
    New cloud services for datacenter management are transforming traditional on-premises approaches. By applying Internet of Things technology, DCIM-based cloud services can deliver the benefits of DCIM without the deployment costs – and over time they promise value beyond what is possible on-premises.

    Key Topics Addressed in this Session:
    • How DCIM data is being exploited today
    • How big-data analytics and AI is adding to the power of DCIM
    • What data will remain on-prem and what will go to cloud
  • Automation Fusion: Blending Platforms to Drive Channel Revenue
    Automation Fusion: Blending Platforms to Drive Channel Revenue Maria Chien, SiriusDecisions. Kevin Espinosa, Caterpillar, David Johnson, Oracle Marketing Cloud, Laz Gonazles, Zift Solution Recorded: Jul 12 2017 63 mins
    Zift Solutions and Oracle Marketing Cloud are proud to bring together some of the brightest minds in marketing automation and channel marketing and management (CMM) to discuss how different platforms and practices can work together to help drive revenue for both direct and indirect sales and marketing organizations.

    In this webinar, the all-star panel will discuss:

    • Why is partner adoption such a problem in the channel, and what can we learn from direct to consumer marketing?
    • How does concierge offerings factor into the CMM process and what are some best practices when working with channel organizations?
    • What are real, actionable steps you can take when working with channel partners who are less marketing savvy?
    • How to support both high touch and low touch channel partners (while keeping your sanity)
    • Getting the most out of your unique partner ecosystem including exclusive and non-exclusive partners or dealers
  • Controlling Color in Print Production to G7® Specification
    Controlling Color in Print Production to G7® Specification Sponsored by QuadTech. G7 experts Daniel Würgler, CEO, System Brunner AG and Don Hutcheson, President, HutchColor, LLC Recorded: Jul 11 2017 48 mins
    Controlling Color in Print Production to G7® Specifications—Every Day, Every Print Run

    Many print operations already understand the benefits of color management using gray balance as a control factor. And calibrating your press to meet the Idealliance G7 specification is becoming a major selling point to earn print buyer confidence.

    When calibration is done as a one-time event, most offset press control systems still rely on traditional solid ink density control in print production, with no way of automatically controlling and monitoring G7 metrics, avoiding critical color variations.

    The piece that has been missing—until now—is the ability to use inline color control to continuously monitor and keep every print job within G7 specifications. Rather than thinking of G7 as a one-time calibration event, QuadTech and System Brunner are introducing a complete system for ensuring G7 quality for every print run.

    Join us for an informative webinar explaining G7 as a calibration methodology and for press control, INSTRUMENT FLIGHT® with gray balance control (the world’s first G7 certified press control system), and the newest software enhancement for controlling print production to G7 metrics.

    Sponsored by QuadTech. Featured speakers: G7 experts Daniel Würgler, CEO, System Brunner AG and Don Hutcheson, President, HutchColor, LLC

    Details: Tuesday, July 11, 9 a.m. PST/12 p.m. EST/ 5 p.m. UK / 6.p.m CET
  • How to Accelerate Your Business Growth
    How to Accelerate Your Business Growth Allison Maslan, CEO, Allison Maslan International Recorded: Jul 10 2017 82 mins
    Allison Maslan shows you how creating just one powerful business relationship can tip the scales in your favor.
    Developing a healthy network of strategic business relationships is key to growth.
    During this free, on-demand webinar Allison Maslan, #1 bestselling author and CEO of a global business mentoring company, will teach you how to:
    •Honor the "relationship-building code"
    •Upgrade your personal brand
    •Make new connections on a daily basis
    •Accelerate your business growth
  • The New Digital Operating Model - What does it mean for your organization?
    The New Digital Operating Model - What does it mean for your organization? Kepner-Tregoe Recorded: Jul 7 2017 55 mins
    Cloud, Agile, DevOps, and Lean Product Management are the foundations of the new digital operating model. Today, the four most valuable companies on the stock market are tech companies, and as the New York Times notes, "every company is a tech company." A broad new consensus on how to manage technology is taking hold. In this webinar Industry Experts Charles T. Betz and Carlos Casanova join Kepner-Tregoe's Christoph Goldenstern to discuss the impact of this new digital operating model is having on organizations globally.
  • Kepner-Tregoe improves productivity and delivers cost reductions
    Kepner-Tregoe improves productivity and delivers cost reductions Kepner-Tregoe Recorded: Jul 7 2017 42 mins
    San Bernstine of Kepner-Tregoe joins with Joel Beezhold from Johnson Controls to discuss the positive effects that building critical thinking skills in an organization can have on productivity and cost reduction efforts. San and Joel present real-life case studies from Johnson Controls that demonstrate the ROI that can be achieved using Kepner-Tregoe methodologies, particularly in the management of projects.
  • InsureRelevance, exciting new technologies for Digital Insurance Acceleration
    InsureRelevance, exciting new technologies for Digital Insurance Acceleration NTT DATA & NTT DATA Servcices Recorded: Jul 7 2017 13 mins
    An overview of new technologies leveraging tradition, data, and insight to help make history. Insurance needs to stay relevant to the the changing way of life. Respecting privacy, accepting everyone is different, allowing for always on, and broadening support to the customer with money advice via digital media.

    This video explores exciting new technologies delivered via an innovative services platform to channel digital accelerators including:

    - NTT DATA Digital Vault
    - NTT DATA Services IoT Accelerator platform
    - NTT DATA Services Digital Transformation omni-channel experience
    enabling customers to cross sell and and engage more efficiently with
    customers.

    These innovative new technologies improve the customer experience, increase customer interaction allowing to cross sell and upsell new products and services, reduce claims, and make buildings smart and help create and archive of digital assets with low risk and fast role out.
  • Automation strategies for the IT Service Management in digital business
    Automation strategies for the IT Service Management in digital business Vesna Soraic, Senior Product Marketing Manager, HPE and David Baron, Chief architect for HPE ITSMA, HPE Recorded: Jul 6 2017 61 mins
    As businesses are under increased competitive pressure to transform into digital enterprises, they are relying on technology as never before. IT Service Management, deployed across the enterprise and focused equally on IT and non-IT services, becomes the enabler of digital growth. IT Service Management is required to manage the increased velocity of changes and releases initiating from DevOps and Agile, and all existing processes - such as incident, change and request management - must support Agile. The support methods must fit the evolution of the digital workplace and the changing nature of work. To be able to address new requirements from digital business, ITSM needs holistic automation to become easier, faster and transformative.

    In this webinar we will explore how much and what kind of Automation is needed in ITSM. You will learn how the HPE IT Service Management Automation solution is easier to manage and use, faster to install and manage with services that digital workforce needs. We will discuss what freedom and benefits you can enjoy with ITSM solutions based on container technology. We will show you a demonstration of a request-to-fulfillment process that can enable your IT to evolve into a strong digital business partner.
  • Manufacturing compliance and quality is the key to growing profitability
    Manufacturing compliance and quality is the key to growing profitability Kepner-Tregoe Recorded: Jun 30 2017 32 mins
    Effective problem solving on site is reliant on well-established and effective problem solving processes. In this video Kepner Tregoe’s Michael Curran-Hays explains three phases of diagnostics that are needed in order to help fix issues on site. You cannot improve unless give people the capabilities they need to sustain changes and customize objectives. We will hear how Kepner-Tregoe worked with Covidien, a 10 Billion Dollar global healthcare leader to improve their processes and proactively prevent problems from occurring.
  • Optimizing manufacturing overall equipment effectiveness is reliant on data-driv
    Optimizing manufacturing overall equipment effectiveness is reliant on data-driv Kepner-Tregoe Recorded: Jun 30 2017 41 mins
    Kevin Duffy and Ian Rowledge discuss optimizing manufacturing overall equipment effectiveness and the part the data-driven problem solving has to play in these efforts. The goal in developing data-driven problem solving is to get rapid sustainable information for clients with quality data and well trained workers. Getting rapid and sustainable information channels established will greatly improve effectiveness of manufacturing processes. Consistency is the key to improvement, and the timelineness and quality of the data available is the biggest factor affecting the success of any improvement initiative. Technology is not the solution, it can only work if it is matched with the right people with the right skills and processes. Kepner-Tregoe’s recognised practices will greatly improve the odds of getting this right.
  • Defining Enterprise Cloud Data Management for a hybrid world
    Defining Enterprise Cloud Data Management for a hybrid world James Humphrey, National Instruments and Forbes Analyst Joe McKendrick Jul 27 2017 4:00 pm UTC 60 mins
    Is your company on a data-driven digital transformation journey?
    With cloud being a strong directive, managing the enterprise data across cloud and on-premises environments is a common impediment in this journey. However, you are not alone when facing this hybrid data management challenge.
    Join Forbes contributor and analyst, Joe McKendrick and James Humphrey, Principal Architect at National Instruments as they share critical business drivers, use cases and challenges shaping the success of the journey to cloud.

    In this webinar, you will learn:
    - Current digital transformation market trends driving the influence of cloud.
    - Role of hybrid data management
    - How National Instruments is growing at scale and reducing time to market for their products and services
    - How National Instruments is making cloud work for their Data Lake projects to scale cost-effectively and augment existing hybrid landscape
  • Deploying Cloud onRamp for AWS, Azure, and Office365
    Deploying Cloud onRamp for AWS, Azure, and Office365 David Klebanov, Director of Technical Marketing, Viptela Jul 27 2017 5:00 pm UTC 45 mins
    Cloud transformation has been a top priority for enterprises, but the adoption is plagued with complex workflows and poor user experience. Even though enterprises onboard AWS or Azure, the workflows to establish connectivity, security and segmentation across VPC (and VNET) are fairly complex. On the other hand, for SaaS, the issue is primarily around user experience. Enterprises deploying Office365 are realizing that performance with Skype for Business and Sharepoint is not reliable. In this webinar we will take a further look at the wide-ranging capabilities the Viptela Cloud onRamp solution offers, and deploying it for AWS, Azure, and Office365.
  • Your Company’s Reputation Can Hinge on a Single Supply Chain incident
    Your Company’s Reputation Can Hinge on a Single Supply Chain incident Michael Curran-Hayes, Global Practice Leader, Kepner-Tregoe Aug 3 2017 5:00 pm UTC 60 mins
    Successful companies are highly dependent on their partners in their supply chain. They must remain vigilant to assess their output quality, manage, mitigate and identify the root cause of any problem that arises.

    In this webinar, we will focus on quality management in the supply chain and some of the key levers that can be pulled to ensure you are not the next company on the nightly news.

    You will learn
    • Best practices to improve quality in the supply chain
    • How to identify areas of supply chain risk
    • How to Reduce cost of quality
    • The “Critical Few” troubleshooting tools for quality
  • Account Based Attribution App for Salesforce (Freemium)
    Account Based Attribution App for Salesforce (Freemium) Grant Grigorian, CEO & Co-Founder of Path to Scale Aug 4 2017 5:00 pm UTC 45 mins
    Path to Scale is pleased to announce the launch of a new FREEMIUM edition of our analytics solution for Salesforce.com to enable even more marketers to measure the impact of their campaigns on business revenue using Account Based Attribution models.

    In this webinar, we will discuss:
    - why Salesforce is great platform for marketing reports and dashboards
    - revenue attribution modeling in Salesforce
    - opportunity vs account based attribution
    - example reports and dashboards
    - what's included in the freemium edition and what's not
    - how to install and try out the app
  • Great Customer Data: The Foundation to Successful Customer Engagement
    Great Customer Data: The Foundation to Successful Customer Engagement Salema Rice, Chief Data Officer, Allegis Group & Donal Dunne, Sr. Product Marketing Manager, Informatica Aug 17 2017 5:00 pm UTC 60 mins
    Trusted customer data is the difference maker between happy customers and getting blasted on social media. By using our contact data verification tools, you can quickly clean your customer contact data so that it can be relied upon for success. Whether the end goal is improved customer relationships or another data-driven digital transformation objective, clean contact data enables you to engage with your customers more effectively.

    During this webinar, you’ll hear from Salema Rice, Chief Data Officer of Allegis Group, on how great customer data has improved her customers' experience. You’ll discover the positive effects right from a CDO and learn about how you can get started in creating better customer outcomes.
  • B2B video marketing: Turn your CRO into your BFF
    B2B video marketing: Turn your CRO into your BFF Michael Ballard,Sr Manager Digital Marketing, Lenovo Aug 17 2017 5:00 pm UTC 60 mins
    You better get good at conversational video marketing, fast—or you're going to be obsolete.

    Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.

    Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.

    Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.

    By watching this webinar, you'll:
    * Optimize your audience takeaways for video content
    * Get tips from the savviest sales and marketing people on their video content strategy
    * Focus your energy on the right distribution channels for your adverts
    * Personalize video content to lock in the close

    Speakers:
    * Michael Ballard,Sr Manager Digital Marketing, Lenovo
    * Todd Hartley, CEO, Wirebuzz
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    This VB Live event sponsored by Vidyard
  • Omnichannel Marketing Excellence: It Starts With Email
    Omnichannel Marketing Excellence: It Starts With Email Andy Culligan, Head of Demand Generation, Emarsys Aug 22 2017 9:00 am UTC 45 mins
    The ultimate goal of marketing is to provide the consumer with a personalized experience across numerous channels and devices, at scale.

    The first step to achieving omnichannel excellence starts with an often-underestimated channel, email. Why start here? The answer is simple; the consumer is constantly changing channels and devices, but not email address. In essence, an email address is the consumers’ digital ID. This is the first part of key data that the marketer needs to start the omnichannel journey.

    In this presentation, we will focus on how to start your journey with the #1 digital channel for ROI, email.
  • The Art of Enhancing the Customer Experience using Personalisation
    The Art of Enhancing the Customer Experience using Personalisation Kath Pay, CEO of Holistic Email Marketing Aug 22 2017 10:00 am UTC 45 mins
    Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.

    This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!
  • Is Real-Time Content Creepy?
    Is Real-Time Content Creepy? Antony Humphreys, Adestra & Guy Hanson, Return Path & Jenna Tiffany, Let'sTalk Strategy & Lili Boev, dotmailer Aug 22 2017 2:00 pm UTC 75 mins
    One of digital marketing's biggest bugbears is the ability for brands to follow customers, often clumsily. Join this webinar on BrightTALK to hear how to make 'real time' work really well for your brand.

    Join us to find out:
    · Why to use it
    · How to use it effectively
    · Whether it actually makes a difference
    · If it's worth the time, money and effort to set-up for the long-term benefits

    Brands are increasingly investing in 'real time' content. This webinar will feature experts in email and real-time marketing to give you the answers your business needs. Explore what this actually means, and what the implications and rules are for marketers.
  • Modern Email Marketing - Relatively Simple Algorithms for the Future
    Modern Email Marketing - Relatively Simple Algorithms for the Future Maurice Flynn, Marketing Director, Altaire Aug 23 2017 9:00 am UTC 45 mins
    Maurice Flynn is a recognised expert in real time, marketing prediction (data+tech) & it's real world, enterprise scale application. With his 20+ years in email marketing for companies big and small, he has built a process/algorithm over time to help
    companies achieve dramatic improvement in their marketing across email and other channels with an integrated approach.

    Join this webinar to learn more about Maurice's formula:

    STAGE 1. WHAT 1a - Data:Loyalty/Commerce/ CRM/App/Web/Social /Other 1b
    - Simple Data ETL 1c -Predict::ML+Clustering/ DecisionTrees/Regression
    /Bayes/DeepNN /Other

    STAGE 2. WHY 2a - Predict Value: eg CLTV 2b - By Micro Segments 2c -
    Contextural 2d - Compliant

    STAGE 3. HOW 3a - Content Library 3b - Content Render & Cache 3c -
    Probabilistic ID 3d - Programmatic Real Time

    STAGE 4. OPTIMISE 4a - Control Test 4b - Battle of Algo’s Scoring 4c -
    More Data Sources 4d - Algo Weights
  • 5 Ways to Increase Your Open Rates by 50% or More
    5 Ways to Increase Your Open Rates by 50% or More Roy Weissman, Vice President of Sales for SendPulse.com Aug 23 2017 3:00 pm UTC 45 mins
    One company increased their revenues from email by over 300% and another company doubled their open rates by doing just one key thing.

    At SendPulse we researched over 100 websites and periodicals to find 5 case studies that demonstrated significant accomplishments in increasing open rates to include in our presentation, 5 Ways to Increase Your Open Rates by 50% or More.

    In this presentation we will be presenting these 5 case studies in a live online webinar. We will also be answering all your questions to help you maximize your results in your email campaigns.

    We invite you to attend and learn first-hand how they did it.
  • 5 Ways to Improve Your Agile/DevOps Automation Strategy
    5 Ways to Improve Your Agile/DevOps Automation Strategy Joshua Eastman, Test Automation Architect Aug 23 2017 5:00 pm UTC 60 mins
    Test automation has become a must, especially in agile and DevOps projects with their goals of continuous integration and fast deployment. QA teams face many challenges today with testing including emerging technologies, digital maturity, and fast-paced delivery expectations.

    In this session, attendees will learn about:
    1.Key challenges in today’s testing landscape that impact automation testing
    2.Ways to set expectations for automation that accelerate buy-in and support
    3.Considerations for prioritizing types of testing and technologies for automation
    4.Understanding who should be included in planning for automation
  • Getting your email marketing team GDPR compliant
    Getting your email marketing team GDPR compliant Steve Henderson, Compliance Officer, Communicator Corp Aug 24 2017 10:00 am UTC 45 mins
    Join us on this webinar and learn:
    - What are the new challenges with gaining consent for new and existing data.
    - How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy)
    - How to run your own GDPR audit

    About Steve Henderson:

    With over a decade’s experience, Steve is a data protection and email deliverability specialist and is an expert on the impact of the GDPR to the email marketing industry. Steve has worked with the DMA since 2012 and was elected to the DMA Email Council in 2015.
    Steve belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe), the CIPT (Certified Institute of Privacy Technologists) and was recently awarded the IAPP Fellow of Information Privacy.
  • Putting your Customer Data to Work with Predictive Analytics
    Putting your Customer Data to Work with Predictive Analytics Mark Jameson, Chief Operating Officer at BlueVenn Sep 5 2017 2:00 pm UTC 45 mins
    Predictive analytics can be a great way to uncover historical trends in your customer’s transactions and behaviors to help better predict what they will do or buy next. Retailers have been using this approach for many years but now with AI and machine learning on the way back, this webinar will look at predictive modelling, how it can be applied to lifetime value and RFV and the importance of giving your predictive models attention when trying to scale as a business.

    This webinar will be delivered by Mark Jameson, Chief Operating Officer at BlueVenn, who will show examples of customer segmentation using predictive models and how to use these to improve the success of your marketing campaigns.
  • Don’t Forget to Pack Your Data Management on your Journey to Cloud
    Don’t Forget to Pack Your Data Management on your Journey to Cloud Anthony Smith, EMEA Head of Technology, JLL and Forbes Analyst Joe McKendrick, McKendrick Research Sep 20 2017 4:00 pm UTC 60 mins
    As digital is changing everything, most enterprises are embracing the transformation to streamline processes at the pace of technology and remain relevant to customers. The transformation involves an end-to-end, systemic change enterprise-wide including interactions with customers, partners and employees. Cloud is an important enabler of this multifaceted digital strategy.
    Join Forbes Contributor and analyst Joe McKendrick and Anthony Smith, EMEA Head of Technology Solutions at JLL to learn more about market trends, business drivers and lessons, important for any enterprise undergoing such a transformation with cloud.

    In this webinar, you will:
    - Market facts around why cloud is driving digital transformation
    - How JLL is innovating with flexible cloud computing to serve its clients better
    - Significance of standardized data management principles and data governance for increased consistency and accuracy of enterprise-wide data
    - The role of hybrid data management platform in enabling faster, deeper data analytics