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  • Mobile Moments Across Channels
    Mobile Moments Across Channels Bruce Swann (Adobe), Jeremy Finch (Adobe) Recorded: Aug 16 2018 47 mins
    Mobile marketing technology gives organizations the power to reach and inform people in exactly the places and moments where they can make decisions and take action. Learn about why this approach is better when integrated into a broader cross-channel strategy.

    In this session, you will learn:
    - How Adobe Campaign’s mobile capabilities can help marketers create these types of mobile moments.
    - Techniques Adobe Experience Cloud customers are applying in a variety of industries.
    - How Adobe Campaign is investing in expanded mobile and cross-channel marketing capabilities.

    Presented by:
    - Bruce Swann, Group Product Marketing Manager, Adobe
    - Jeremy Finch, Product Marketing Manager, Adobe
  • Building A Revenue Machine: Strategies To Align Sales & Marketing
    Building A Revenue Machine: Strategies To Align Sales & Marketing Meridith Elliott Powell, President MotionFirst Recorded: Aug 16 2018 12 mins
    Marketing’s goal is qualified leads, Sales goal is to close them. Working together – the only option. Growth comes when there is strong alignment between sales and marketing. You need a team that thrives on a singular goal – working together to build a revenue machine.
  • Global Marketing: Across Channels and Across Borders
    Global Marketing: Across Channels and Across Borders Val Niehaus (Adobe Consulting Services), Timo Kohlberg (Adobe) Recorded: Aug 16 2018 42 mins
    Many organizations struggle with providing consistent experiences across the customer journey. Challenges can include organizational alignment, siloed technology and data, and the ability to personalize messages at scale across numerous touchpoints.

    These challenges only grow exponentially when marketing organizations are globally distributed or need to consider a global audience. In five steps, the Adobe Campaign team presents best practices to address global marketing challenges and execute a global marketing strategy focused on customer experience and digital transformation.

    In this session you will learn:
    - The role of technology in the context of global data and content
    - Examples of best practices for global marketing strategies
    - How Adobe Campaign and Adobe Experience Cloud enable consistent customer experiences across channels and regions

    Presented by:
    - Val Niehaus, Senior Manager, Adobe Consulting Services
    - Timo Kohlberg, Product Marketing Manager, Adobe
  • Future of Thinking Series: Critical Thinking
    Future of Thinking Series: Critical Thinking Jason O'Neill, Kepner-Tregoe & Veena Rajkumar, Western Digital Recorded: Aug 14 2018 60 mins
    With 90% of all data in the world created in just the past 2 years, you’ll probably be surprised to hear that thinking processes generated 2,500 years ago can still help us to make sense of this explosion of information. Critical thinking through rational, unbiased analysis is still a bedrock for survival in business today. While disruption and innovation are very important (see our Future of Thinking Series parts I and II for more on these topics), modern critical thinking models are the linchpin that determines success or failure in nearly every industry and job.

    If you want to learn how to focus on essential information, ignore irrelevant inputs and solve complex problems, one key will be to understand critical thinking and when to apply it.

    Join Jason O'Neill, Head of Global Training Services with Kepner-Tregoe and Veena Rajkumar, Learning & Development Program Manager, Western Digital, in the third and final installment of our "Future of Thinking" series where they’ll discuss how critical thinking is more important today than ever before.

    What you will learn:

    The evolving definition and history of critical thinking

    How modern critical thinking models are being used by successful leaders today

    How to become a critical thinking star at work
  • Learn How to Unleash the Opportunity of Blockchain with Bizagi
    Learn How to Unleash the Opportunity of Blockchain with Bizagi Daisuke Okuda - Technical Product Lead, Bizagi Recorded: Aug 10 2018 44 mins
    How do you introduce Blockchain technology into your business? Watch and learn how to orchestrate Blockchain and Bizagi in minutes utilizing our Global Xchange, an extensive set of free ready-to-use connectors, widgets and process templates available when you want it.

    Watch now to learn:

    •Real examples of how Blockchain is revolutionizing modern businesses
    •A live demonstration of how to build and run a Bizagi application using Blockchain
    •Our most popular ready to download Xchange connectors, widgets and process templates.
  • Customers for Life: The Art of Keeping Your Best Clients
    Customers for Life: The Art of Keeping Your Best Clients Alice Heiman, Founder and Chief Sales Officer Recorded: Aug 9 2018 42 mins
    Discover how your team can:
    Wow them: Onboarding success
    Love them: Build and strengthen relationships
    Sell them: Get repeat business and upsells
    Develop them: They will become your best referral source
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing? Rolf Schromgens, CEO, Trivago Recorded: Aug 9 2018 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech
  • Key Accounts: An Insider’s Look at How to Foster Relationships and Get More Sale
    Key Accounts: An Insider’s Look at How to Foster Relationships and Get More Sale Liz Heiman Recorded: Aug 9 2018 32 mins
    Why your Key accounts aren’t growing as much as they could be
    Understanding your current situation and relationships
    Prospecting in Key Accounts
    Building a plan to grow an account
    Leveraging your team to succeed
  • Successful Social Selling
    Successful Social Selling Brynne Tillman, CEO of Social Sales Link Recorded: Aug 8 2018 41 mins
    Successful Social Selling is founded in the ability to connect with your targeted buyers. This takes personalizing your engagement:
    1.Begin with talking about who and how you help in your profile
    2.Learn about your buyer before you connect
    3.Add a personal note to every connection request
    4.Send welcome messages with value and insights
  • 10 Tips for Crafting a Powerful LinkedIn Profile
    10 Tips for Crafting a Powerful LinkedIn Profile Beth Granger Recorded: Aug 8 2018 48 mins
    Your LinkedIn profile is so much more than just a resume.You can use it as a website, a place to share your professional brand and expertise, and you control the message. This webinar will cover:
    - Most important sections to be sure to have
    - How to develop a headline that gets you noticed
    - How to maximize little-known content areas
  • Hourly Workforce Management: Secrets of Success from America’s Largest Company
    Hourly Workforce Management: Secrets of Success from America’s Largest Company Rick Webb, former SVP of Global Processes at Walmart and Clay Robinson, Director of Solution Architecture at Shiftboard Recorded: Aug 8 2018 56 mins
    Join Rick Webb, former SVP of Global Processes at Walmart as he shares his expertise on how to successfully manage your hourly workforce while improving operations through strategic employee scheduling. In this webinar, you will learn:

    • Best practices for the top 3 challenges of managing a large hourly workforce
    • The key role of scheduling in operational excellence
    • How technology drives efficiency

    Register today for the webinar, complete with a live audience Q&A.
  • Promo Smarter, Not Harder: Strategies to Expand Your Audience & Boost Engagement
    Promo Smarter, Not Harder: Strategies to Expand Your Audience & Boost Engagement Hilary Lunkes, Email Marketing Specialist, CareerBuilder Recorded: Aug 8 2018 40 mins
    As marketers, we understand how important it is to produce and share relevant and timely content. But what good does your important message or carefully curated blog post do if no one can find it?

    Content Distribution is an often overlooked component of any marketing strategy, especially as it pertains to webinar promotion. A great message will go nowhere unless properly positioned to spread far and wide. Before spending hours or days working on a presentation no one will attend, develop a solid plan of attack for getting those invites out and your audience RSVP’d.

    Join CareerBuilder’s Hilary Lunkes as she explores the relationships between content distribution, development, and measurement of reach & effectiveness. Learn how to set yourself up for success with a bulletproof promotional strategy by clearly defining your audience, timeline, messaging, and channels for distribution.

    About the presenter:

    Hilary Lunkes is an Email Marketing Specialist at CareerBuilder. Hilary develops strategic campaigns designed to introduce solutions to businesses as they navigate the human capital management space, and educate current clients on new trends and challenges facing the industry.

    About CareerBuilder®
    CareerBuilder is a global, end-to-end human capital solutions company focused on helping employers find, hire and manage great talent. Combining advertising, software and services, CareerBuilder leads the industry in recruiting solutions, employment screening and human capital management. CareerBuilder is majority-owned by funds managed by affiliates of Apollo Global Management, LLC and operates in the United States, Canada, Europe and Asia. For more information, visit www.careerbuilder.com.
  • Top Ten Sales Leader Challenges
    Top Ten Sales Leader Challenges Fred Diamond Recorded: Aug 8 2018 45 mins
    Fred Diamond’s Sales Game Changers Podcast is one of the fastest growing sales podcasts on the Internet. After hundreds of interviews, let’s explore the top ten challenges facing sales leaders today. Fred will count them down and share examples from the Podcast that electrify the results.
  • Grow An Enterprise Account: 10 Steps to Collaborate on a Campaign
    Grow An Enterprise Account: 10 Steps to Collaborate on a Campaign Barbara Weaver Smith, CEO, The Whale Hunters Recorded: Aug 7 2018 22 mins
    Once you are doing business with a national, multi-national or company it’s hard to plan for growth. What’s next? Who’s in charge? Is marketing still involved? Should you include the entire footprint? I’ll give you a method for an account-based sales development plan jointly designed and run by marketing and sales.
  • Achieve Account-Based Selling Goals Solving the Alignment Dilemma
    Achieve Account-Based Selling Goals Solving the Alignment Dilemma Barbara Giamanco, CEO of Social Centered Selling Recorded: Aug 7 2018 45 mins
    Why should alignment be an executive priority?

    It is good for business!

    •Aligning sales and marketing leads to 38% higher sales win rates.
    •Sales and marketing alignment helps your company become 67% better at closing deals.

    During this session, learn from current research where the alignment opportunities exist and how you can capitalize on them.
  • CRM for Law Business Research
    CRM for Law Business Research Ron Doobay - CTO, Law Business Research Recorded: Aug 7 2018 4 mins
    See how Workbooks CRM helps Law Business Research (LBR) improve their business processes - CRM for Media & Publishing
  • How Sales Managers Lead Remote Teams to Greater Sales Success
    How Sales Managers Lead Remote Teams to Greater Sales Success Kevin Eikenberry Recorded: Aug 3 2018 49 mins
    If you lead a remote team you likely haven’t considered the nuances that will make you most successful. In this practical and interactive session you will learn the nuances of leading remotely, including:

    Building trust and communication
    Setting and achieving goals
    Coaching

    all at a distance.
  • Fireside Chat Series: How & Why to Lead People As You Manage Sales?
    Fireside Chat Series: How & Why to Lead People As You Manage Sales? Steven Rosen and Deb Calvert Recorded: Aug 3 2018 47 mins
    Join sales management expert Steven Rosen and his special guest sales management expert Deb Calvert for no hold barred fire side chat sharing their insights on the most challenging issues facing sales managers today.

    No powperpoint, no videos, just open and frank discussion.

    Expect an action-packed webinar filled with sales management gems, pearls, powerful insights and stories, that will help you crush your sales numbers.
  • The CMDB/CMS in the Digital Age: A Bedrock for IT Transformation
    The CMDB/CMS in the Digital Age: A Bedrock for IT Transformation Dennis Drogseth Vice President of Research, EMA and Bill Dyck Product Manager, Configuration Management Systems, Micro Focus Recorded: Aug 2 2018 57 mins
    Leading IT analyst firm Enterprise Management Associates (EMA) indicates that effective deployments of configuration management databases (CMDBs) or federated configuration management systems (CMSs) strongly correlate with success in digital and IT transformation. This fact may come as a surprise given the current industry hype to the contrary, but the reasons for having effective, dynamic and relevant service modeling systems could never be greater.

    Join Dennis Drogseth, vice president of research at EMA, and Bill Dyck, product manager of configuration management system at Micro Focus, for an informative webinar that will draw on extensive EMA research and consulting to show exactly why and how this is true.

    Join us to learn more about:

    • The critical value of CMDBs and discovery and dependency mapping (DDM) in support of optimizing private and public cloud resources, including cloud migration

    • How a CMS and DDM can pair in supporting transformational initiatives such as agile/DevOps, SecOps, IT financial optimization, and broader investments in advanced IT analytics

    • Insights from consulting and industry dialogs on current deployment experience

    • Recommendations for optimizing the CMDB/CMS and DDM more effectively—what to look for, and what to avoid

    • CMS and Micro Focus – how UCMDB and Universal Discovery can fulfill the enterprise need for CMS
  • Visualizing Manufacturing Operations to Accelerate the Shift to a Smart Factory
    Visualizing Manufacturing Operations to Accelerate the Shift to a Smart Factory Seth Green Recorded: Aug 1 2018 18 mins
    The journey to a Smart Factory will require the digital transformation of complex manufacturing processes and operations. Join this session to learn the steps manufacturers can take now to accelerate smart factory initiatives and achieve unprecedented visibility across their operations - blending data from machines, sensors, video, SCADA and other traditionally closed manufacturing systems in a single-view with real-time actionable insights for heightened operational efficiency, productivity, and lower costs.
  • Detecção de Fraudes em Assinaturas utilizando Deep Learning
    Detecção de Fraudes em Assinaturas utilizando Deep Learning João Victor Pacheco Dias, Cientista de Dados everis Brasil Recorded: Aug 1 2018 35 mins
    Com a Inteligencia Artificial, a everis criou um framework para identificar fraudes em Assinaturas Manuscritas em cheques e contratos após serem digitalizados e inseridos em um algoritmo que retorna como resultado se o documento é real ou fraude. Participe deste webinar e entenda como o uso de algoritmos proporciona redução de custos, otimização de processos e ganho de escala.
  • Fight gaming fraud with AI and machine learning
    Fight gaming fraud with AI and machine learning Jeff Sakasegawa, Trust and Safety Architect, Sift Science Recorded: Jul 31 2018 61 mins
    Globally there are 2.2 billion active gamers, and 47 percent of them shell out cash while they play. And 100 percent of them are at risk from fraudsters who rip off everything from a gamer’s identity to their credit cards, online goods, and trust in your company. With every instance of fraud, your reputation takes a nose dive, driving away customers and directly impacting your bottom line.

    But fraud is notoriously difficult to combat. Legacy rules-based approaches have never been able to keep up with fraudsters, who constantly evolve their techniques using sophisticated technology like automated scripts and bots.

    That’s why machine learning and artificial intelligence are being leveraged to detect fraud before it affects your company and end users. Machine learning can sift through billions of game events and analyze vast streams of data in real time to stop fraud in its tracks.

    To learn more about how machine learning and AI can keep your game and players safe from increasingly aggressive online criminals, don’t miss this VB Live event!

    In this webinar, you'll learn:
    * How the gaming industry can secure gamer data and build trust
    * How account takeover, fake licensing, spam, and scams pose a particular challenge to gamers and gaming platforms
    * What policies your company should have in place around data breach ransom
    * How to combat trolling

    Speakers:
    * Jeff Sakasegawa, Trust and Safety Architect, Sift Science
    * Dean Takahashi, Lead Writer, GamesBeat
    * Scott Adams, CEO FraudPvP.com, Former Director of Fraud & Risk, Riot Games
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Sift Science
  • 6 Ways to Simplify the Management of Your Multi-Cloud Environment
    6 Ways to Simplify the Management of Your Multi-Cloud Environment David Linthicum, Cloud Computing Thought Leader, Linthicum Research and Michael Procopio, Product Marketing, Micro Focus Aug 21 2018 3:00 pm UTC 30 mins
    With 92% of enterprises now using multiple cloud vendors, the complexity of managing a heterogeneous multi-cloud infrastructure continues to increase dramatically.

    But managing a multi-cloud environment doesn’t have to be a complicated affair.

    Emerging IT Operations processes and tools can solve your complexity problems—and eliminate them going forward—but only if you make the right choices.

    Join us on this webcast as we discuss six recommendations that will help you simplify the management of your multi-cloud environment.
  • The Software Asset Management Landscape Has Changed: What You Need to Know
    The Software Asset Management Landscape Has Changed: What You Need to Know Carleen Carter, Wally Waltner, Meghan Lockwood Aug 21 2018 5:00 pm UTC 60 mins
    On Tuesday, August 21st, at 1:00 PM ET, 10:00 AM PT, join Carleen Carter, Acorio's Director of Technical Consultants and Solutions, as she presents The Software Asset Management Landscape is Changing: Here's What You Need to Know.

    - Software Asset Management Best Practices & Strategy
    - Changes with Virtual Machines and Cloud Licenses
    - Lower cost and risk with ServiceNow's Software Asset Management
  • How to Optimize Hourly Labor Costs Through Better Forecasting
    How to Optimize Hourly Labor Costs Through Better Forecasting Steve O’Brian, VP of Marketing, Matthew Oostman, Product Management at Shiftboard Aug 22 2018 5:00 pm UTC 60 mins
    Discover how your organization can avoid costly overtime by leveraging historical data to ensure you are better prepared for changes in labor demand.

    During the webinar we will cover the following:

    -How to use a demand forecasting framework to help you identify your key labor demand drivers
    -How to leverage the framework to create optimized workforce schedules.
    -Industry examples to give you actionable insights aligned to your particular business.
  • Data vs Goliath: how retail and ecommerce can stop disruption with a CDP
    Data vs Goliath: how retail and ecommerce can stop disruption with a CDP Erik Archer Smith, Marketing Director of ABM Aug 22 2018 5:00 pm UTC 45 mins
    Disruption from a few data behemoths has forced the retail and eCommerce companies to innovate and retrain themselves to be data-driven or risk falling behind. Join us as we look at how 4 different companies including Japan’s #1 beer company, a global beauty brand and a brick and mortar retailer are blending online + offline data to predict and influence customer journeys. We'll also look at how digitally native eCommerce site, Wish.com, used data to beat Amazon and become the #1 mobile shopping app.

    Who Should Attend:
    Retail, CPG and eCommerce executives, marketing operations, digital marketers, or data analysts who want to learn how a startup founded in 2011 beat Amazon to become the #1 shopping app on iOS and Android.
  • The Master Content Model at Mayo Clinic: Aligning Omnichannel Content Workflows
    The Master Content Model at Mayo Clinic: Aligning Omnichannel Content Workflows Jay Maxwell, Cruce Saunders & Joe Gollner Aug 22 2018 5:00 pm UTC 60 mins
    By collaborating to unify schemas across many content repositories serving multiple print and digital endpoints, Mayo Clinic and [A] are establishing a content operating model to empower the market-leading creator and distributor of trusted health guidance and information with orchestrated, sustainable, future-ready, omnichannel content flows. We will dive into how [A] and content developers at Mayo Clinic are leveraging the Master Content Model to build a longer-term solution for the development and management of intelligent content, optimized for delivery to Mayo Clinic’s print and digital channels.

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler and his special guests, Jay Maxwell, Senior Director of Health Information at Mayo Clinic, [A]'s founder Cruce Saunders, and Master Architect, Joe Gollner as they demonstrate how content engineering and the application of a Master Content Model can be harnessed to address many of the content challenges faced by larger enterprises:

    • Single-channel vs. omnichannel content lifecycle
    • Multiple management & authoring tools that are redundant, ineffective, or not harmonized to work well with the other tools in the stack
    • Inconsistent content structure resulting in management headaches and disconnected user experiences
    • Duplicate content that creates risk of errors
    • Author and end-user content findability problems
    • Costly conversions between different parts of the workflow, different channels, and different systems
    • Content collaboration hampered by organizational silos

    Attendee Takeaways

    • An overview of practical applications of the Model, including optimizing shared resources across authoring groups via a standard structure for all content assets, enabling movement of assets between business units, applications, and published products, eventually, assembling new information products from existing content assets, and positioning content as an organization asset
  • Sources of Competitive Advantage – New Perspectives of B2B Selling
    Sources of Competitive Advantage – New Perspectives of B2B Selling Alison Hodivala Aug 23 2018 9:00 am UTC 45 mins
    It is widely recognised that the nature of business to business selling is changing rapidly and significantly. Rising customer expectations and changing buyer behaviours, increased globalisation and commoditization pressures are combining to create a profession in flux, with organizations struggling to drive sales effectiveness and create long-term business value.

    During this webinar we will explore the future of business to business selling in this unpredictable environment; presenting new research in business to business sales practices and the evolving foundational behaviours that will be required to drive value and deliver competitive advantage.
  • Smartapps – Combinando Mobile e Inteligência Artificial
    Smartapps – Combinando Mobile e Inteligência Artificial Fernando Coelho - Digital Experience Project Leader Aug 23 2018 1:00 pm UTC 60 mins
    Você já ouviu falar do termo “Smartapp”? Sabe o que é, suas tipologias, onde e como se aplicam? Participe e conheça um pouco mais sobre este conceito e como se aplica ao seu negócio
  • Data Governance: Achieving Sustainability Among Whiners
    Data Governance: Achieving Sustainability Among Whiners Seth Maislin, Principal Consultant, Earley Information Science & Seth Earley, CEO, Earley Information Science Aug 28 2018 3:00 pm UTC 60 mins
    Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimbleness: Triple checks, security barriers, privacy forms, council reviews. It’s as awful as pulling teeth and paying taxes, right?

    Thankfully it doesn’t have to be, and many organizations have found an effective rhythm for long-term, sustainable data stewardship.

    Join us on Tuesday, August 28th, at 11:00 AM ET as we discuss ‘Data Governance: Achieving Sustainability Among Whiners,’ where we’ll explore how you can implement this necessary rhythm, even if you’re surrounded by governance resistors.

    You will learn:

    1.Good governance is empowering, not (only) a “necessarily evil”
    2.The Effective As: Automation, Assignment, Attitude
    3.Analytics for achieving fast failure (and recovery)

    Speakers:
    Seth Maislin is a Principal Consultant with Earley Information Science. For more than 20 years he has demonstrated strengths in classification and taxonomy, indexing and content modeling, information architecture, search, and usability. He has dedicated the last 10+ years to providing sustaining information management solutions to clients facing real and complex findability challenges.

    Seth Earley is the Founder and CEO of Earley Information Science. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. Seth has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.
  • Sales Legends Series - An Interview with Tom Ziglar
    Sales Legends Series - An Interview with Tom Ziglar Deb Calvert with special guest Tom Ziglar Aug 28 2018 6:00 pm UTC 45 mins
    Join Deb Calvert as she interviews Tom Ziglar. Tom has had the rare privilege of spending his entire life surrounded by world-class leaders, innovators, and motivators. Family dinner included the presence of the world’s TOP motivator, his father, Zig Ziglar. As a result, Tom’s arsenal of experience and information is absolutely unparalleled.

    As CEO of Ziglar, Inc., Tom Ziglar carries on the Ziglar philosophy: “You can have everything in life you want if you will just help enough other people get what they want.”
  • Building A Revenue Machine: Strategies To Align Sales & Marketing
    Building A Revenue Machine: Strategies To Align Sales & Marketing Meridith Elliott Powell, President MotionFirst Aug 28 2018 7:00 pm UTC 45 mins
    Marketing’s goal is qualified leads, Sales goal is to close them. Working together – the only option. Growth comes when there is strong alignment between sales and marketing. You need a team that thrives on a singular goal – working together to build a revenue machine.
  • The Ultimate Marketing Dashboard
    The Ultimate Marketing Dashboard Alex Poulos, CMO - Chartio, Erik Archer Smith, Marketing Director of ABM, Arm Treasure Data Aug 29 2018 5:00 pm UTC 45 mins
    Marketers today are dealing with more customer data than ever before resulting in large MarTech solutions each with their own analytics and visualization. This leads to a huge amount of confusion and manual work for marketers when reporting on the success of lead gen, advertising campaigns, email outreach and events.

    Learn how to streamline your reporting and up-level your visualization with a hands-on webinar with Arm Treasure Data and Chartio as they walk step-by-step for the best marketing KPIs to tracking and how to setup your own Ultimate Marketing Dashboard.
  • Using a CDP & Analytics for Cross-Journey Optimization
    Using a CDP & Analytics for Cross-Journey Optimization Matt Dimond, Consultant at BlueVenn Aug 30 2018 2:00 pm UTC 45 mins
    Cross-Journey Optimization is a term that we use at BlueVenn to describe the optimal use of unified data and marketing channels to evolve from linear one-to-many campaigns to a targeted ethos of one-to-one customer journeys that deliver a consistent message across all marketing channels. In this webinar you’ll see and learn how marketers can deliver a contextual and omnichannel conversation across the entire customer journey ecosystem.

    During this interactive webinar, you’ll learn:

    •The fundamental shift from campaigns to customer journeys
    •How to measure “intention” along a customer journey
    •Why you need customer microsegments
    •About cross journey communication and adaptive journeys
    •How to implement Cross-Journey Optimization at your organization

    Questions to ask at sign up:

    1)What marketing automation platform do you use?
    2)Which of these channels do you use to promote your products to your customers?
    a.DM, Phone, Email, SMS, Web, F2F, In Store,…
    3)What question would you like to post to the presenter Matt?

    Get your notepad at the ready! You’re going to be getting some fantastic insights on this session!
  • The Tale of the Structured Closet: How Structured Content Saves Time & Money
    The Tale of the Structured Closet: How Structured Content Saves Time & Money Val Swisher Aug 30 2018 5:00 pm UTC 60 mins
    This webinar introduces the basics of structured authoring. We will discuss what structured authoring is, how it differs from unstructured writing, the tools you need to support it, and more. If you don’t know what structured authoring is, or if you have lingering questions about the topic, this webinar is for you.

    What you will learn:
    * The differences between unstructured writing and structured writing
    * How to organize structured content
    * What a taxonomy is and how to use it
    * How structured content separates text from format
    * How translation works in a structured environment
  • The economic impact of GDPR automation: Balancing Compliance and Business Value
    The economic impact of GDPR automation: Balancing Compliance and Business Value Dagmar Hillmeister-Müller and Olaf Kexel, Informatica & Alexander Palmgren, PEDAB Sep 11 2018 9:00 am UTC 45 mins
    How can a GDPR process automation balance Compliance and Business Value?

    Many companies have made a real effort to become GDPR ready and compliant, and found out that this is very demanding with all the manual processes involved. They have also realized that if they are to stay compliant they need to automate the procedures and the way to secure their GDPR posture. In this Webinar we will show how you can draw the advantage of automating your GDPR processes and hear from companies like yours how they have done it.


    About the speakers:

    Dagmar is an experienced consultative sales professional with a long track record of success. With a career spanning almost 30 years in the software industry, Dagmar has been working with virtually all industry sectors, focusing on Data Governance for the last 10 years. By adopting a consultative sales approach, she has been able to explain to customers the business value of a solution – demonstrating why they should invest and why they should do it now.

    Olaf works as a Senior Solution Architect at Informatica for more than 6 years. He is responsible for portfolio positioning, solution architecture & design during the sales process. Olaf is a senior IT professional with more than 20 years of professional experience in the IT business. He successfully worked in the domains of Data Integration, Governance & Quality; Master Data Management as well as Realtime Enterprise Integration. Olaf worked in consulting companies like PriceWaterhouseCoopers and Oracle as well as software vendors like Vitria, Progress and Tibco Software.
  • Getting Hybrid IT and Cloud Right
    Getting Hybrid IT and Cloud Right Roy Illsley, Principle Analyst, Ovum and Renee Bradshaw, Marketing Strategist, Micro Focus Sep 11 2018 3:00 pm UTC 60 mins
    Is your IT team buried by demands for new digital services? Hybrid IT is the answer. Blending traditional IT models with newer ones, such as cloud, can give you the agility you need to compete in today’s digital world.

    But how can you successfully balance the cost of IT with the need to provide IT value and diminish cloud complexity?

    Join us on this webcast, featuring Roy Illsley, Ovum Principle Analyst, where you’ll learn:
    • What’s driving the move to cloud
    • How your IT team can benefit from a new approach to cloud management
    • What to look for in a multi-cloud and hybrid cloud management solution

    The demand for digital services often requires an accelerated move to the cloud. Don’t act without doing your research. Start with this webcast.
  • How to Reuse Localized DITA Content
    How to Reuse Localized DITA Content Mike Rice Sep 11 2018 5:00 pm UTC 60 mins
    Reusing content has substantial benefits over copying and pasting. However, reusing content can be complex to manage without proper guidelines, especially when that content is translated into multiple languages.

    Join Scott Abel, The Content Wrangler, and his special guest, Mike Rice, Customer Success Manager at Jorsek LLC, the publishers of easyDITA, to learn some reuse strategies for localized content so you can safeguard your reuse cases.

    TAKEAWAYS: Attendees will learn about basic reuse types, localization considerations, and guidelines to avoid translations problems.

    ABOUT MIKE RICE

    Mike Rice is a user-centered professional with over 20 years of experience in technical communication, and a tested eye for transforming how information is managed. Mike is thrilled to be supporting information professionals using easyDITA, and to help them focus on their content, its meaning, its value, and its connections.
  • How To Get More Customers
    How To Get More Customers Peter Strohkorb Sep 11 2018 10:00 pm UTC 60 mins
    B2B Sales and Marketing Specialist Peter Strohkorb describes why and how every business now needs to apply push and pull selling techniques in order to win more customers.
    Peter will reveal the ten Action Items you need to have in place to be successful.
  • Forecasting the Future: Strategies for Long-Term Contact Center Planning
    Forecasting the Future: Strategies for Long-Term Contact Center Planning Justin Robbins, Paul Chance, Erica Marois (Moderator) Sep 12 2018 5:00 pm UTC 60 mins
    With all of the change that’s happened in contact centers over the past 10 years, it may be daunting to think about the years ahead, but it’s a necessary and revealing exercise. Strategic, long-term planning enables organizations to prepare for and anticipate investments in technology, shifts in their workforce, and evolutions in their methods for delivering service. But how far out should a long-term plan go? And what should or shouldn’t be included in the process?

    In this ICMI webinar, you’ll hear from contact center expert Justin Robbins on how long-term planning has changed in recent years, what’s the most effective data for future planning, and ways to leverage the changes in technology and customer expectations to your advantage.

    Attend this webinar to learn about:

    - Designing long-term models for staffing and planning
    - The future of occupancy, service level, and other key WFM metrics
    - Benchmarks and best practices for long-term contact center planning
    - The latest advances in long-term forecasting capabilities
  • How to cross new frontiers with your subscription business
    How to cross new frontiers with your subscription business Patrick Unnold, VP Customer, Recurly and Luke Salinas, SVP Strategy, Adyen Sep 12 2018 5:00 pm UTC 60 mins
    The subscription model is booming --subscription commerce grew more than 100 percent each year between 2011 and 2016, and the growth continues. Savvy companies are reaping the rewards: high recurring revenue that’s predictable paired with a competitive and sustainable business model. The potential ROI for global expansion is wide open, but many who try to take their subscription model global overlook important issues that can make or break success in new markets.

    Learn about the best practices to expand your subscription business into new countries including how to manage local payments, get the right partners on board, optimize authorization rates, tackle key challenges in potential markets, mitigate fraud, and more when you join this VB Live event!

    Register for free now.

    Webinar attendees will learn about:
    * The opportunities provided by the explosive subscription model growth around the globe
    * How to overcome regional challenges, including local payment methods, regulations, data security, and taxation
    * How to identify knowledgeable partners to accelerate your global expansion
    * How localized communications throughout the subscription lifecycle boost subscriber retention
    * Common fraud issues to anticipate and how to mitigate them

    Speakers:
    * Patrick Unnold, VP Customer, Recurly
    * Luke Salinas, SVP Strategy, Adyen
    * Lily Varon, Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Recurly and Adyen
  • Five signs you are ready for marketing automation
    Five signs you are ready for marketing automation Katie Jameson - Head of EMEA Marketing at Act-On Software Sep 13 2018 2:00 pm UTC 60 mins
    As your business grows, so do your marketing needs and the ability to scale.

    Especially the way you go about sending emails to your customers.

    At this point, it's worth asking yourself, what's the difference between email marketing and marketing automation, and is your company ready to make the switch?

    In this webinar, you'll discover the 5 signs which show you're ready to make the jump to marketing automation and more.

    This webinar will cover:

    1. The differences between email marketing and marketing automation (MA)

    2. How to incorporate MA into your existing email strategy

    3. The importance of having a 360 view of your customers

    4. How MA can help improve the way you nurture leads

    5. The metrics to use to ensure MA works in your business

    6. Using MA across your customer journeys to drive growth


    Katie is the Head of EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap and now Act-On.

    Her passion for marketing is all encompassing. From the science of lead generation and attribution to the art of message development and brand engagement - for customers, prospects and partners.

    Katie's hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.

    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with Act-on who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • The Future is Now: Neuroscience, Chatbots, Voice, and Microcontent
    The Future is Now: Neuroscience, Chatbots, Voice, and Microcontent Rob Hanna and Barry Saiff Sep 13 2018 3:00 pm UTC 60 mins
    If you're like many of us in tech pubs, your company has already dipped their toes into the rapidly developing field of chatbots and voice. Or perhaps your company is already waist-deep in it and they've tasked you with creating new content on a new system procured specifically for chatbots. Or worse, they've begun hiring a new class of writer, called the UX writer, to develop chatbot content in some other department that copies and pastes content from your technical manuals into chatbot databases. Or perhaps none of this is happening yet, but you want to get ahead of the curve.

    Now what if we told you that you can source chatbot and voice content directly from your structured technical content? What if we told you that rewriting and restructuring your content for chatbots could make your content far more accessible for users in your traditional content delivery channels? What if we could show you that this evolution in structured writing was simply a continuation of our journey down the path to developing structured content for DITA and other topic-based architectures?

    Join host, Scott Abel, The Content Wrangler, and his special guests Rob Hanna, President of Precision Content Authoring Services, and Barry Saiff, Founder and CEO of Saiff Solutions, as we introduce the concept of microcontent as a core component of structured topics.

    Attendees will learn how industry trends point to the emergence of smaller, more precise, componentized content, why writing and classifying content based on user intent matters, how topic structures can support microcontent within topics, and how microcontent is published and consumed by emerging technologies
  • Why brands like Amazon are using “dumb” bots for smart service
    Why brands like Amazon are using “dumb” bots for smart service Abinash Tripathy Co-Founder and Chief Strategy Officer Helpshift Sep 13 2018 5:00 pm UTC 60 mins
    Reportedly, 44% of Americans would rather scrub a toilet than call customer support. And heeding that cry for help back in 2016 or so, companies across the land stepped up to the plate, taking customer service from the phone to texting and messaging with AI-powered, NLP-reliant smart chatbots that could tell jokes, offer small talk, place taco orders, and more.

    Where those messenger bots fell down, though, was in actually understanding customer intent and delivering on-point customer service. So companies were left with frustrated customers who’d still rather get a root canal than talk on the phone, but left with a broken messenger-based solution that only made the experience worse.

    The answer: Make bots "dumber," to make customer service smarter. Simpler rules-based chatbots are easy to implement, easy to use, 99-percent effective web and mobile-based messenger apps that don't try to hold conversations — they just solve customer service issues, fast.

    To learn more about why companies like Amazon are dumping the NLP bots and going all-in on a new generation of rules-based chatbots, don’t miss this VB Live event!

    You’ll learn:
    * The difference between NLP and rules-based bots and why it matters
    * Why companies like Amazon are turning away from natural language processing-driven bots to rules-based bots
    * How to deliver mobile and web-based customer service that works, using the right bots.
    * How rules-based bots make the customer journey more effective

    Speakers:
    * Abinash Tripathy, Co-Founder and Chief Strategy Officer, Helpshift
    * Mitch Lee, Manager, Credit Karma and Co-Founder, Penny
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!

    Sponsored by Helpshift
  • Retail agility delivered through pop-up analytics
    Retail agility delivered through pop-up analytics Greg Hanson, Vice President EMEA Cloud & DaaS, Informatica and Mads Kristian Frank, Partner, Deloitte Consulting Sep 19 2018 12:00 pm UTC 45 mins
    Pop-up stores have allowed online retailers to experiment at low cost. These online retailers tend to be digital natives, and deliver agility through both pop-up stores, and experimenting by using a fail-fast approach to analytics. This analytical capability should not be restricted to digital natives. Traditional retailers can also experiment at low cost using pop-up analytics. Successful pop-up stores benefit from a short term lease, experimentation with customised & and best selling merchandise, and an excellent marketing buzz. All three of these success criteria have data equivalents which enable pop-up analytics. Join Informatica and Deloitte as we discuss how to successfully run pop-up analytics to deliver agility in an increasingly digital retail environment.