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  • Manufacturing Intelligence: Keep Your Processes Under Control
    Manufacturing Intelligence: Keep Your Processes Under Control
    Alessandro Chimera, Manufacturing Industry Expert, and Danny Stout, Sr. Solutions Consultant, TIBCO Software Inc. Recorded: Apr 18 2019 30 mins
    The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product waste—and the need to rework faulty products.

    Watch this webinar to learn how TIBCO’s Smart Manufacturing solutions can help you overcome these challenges. You will also see a demonstration of TIBCO technology in action around improving yield and optimizing processes while also saving costs.

    What You Will Learn:

    -Applying advanced analytics & machine learning / AI techniques to optimize complex manufacturing processes
    -How multi-variate statistical process control can help to detect deviations from a baseline
    -How to monitor in real time the OEE and produce a 360 view of your factory

    The webinar also highlights customer case studies from our clients who have already successfully implemented process optimization models.
  • The Modern Seller is Social: Elevating Relationships for Sales Results
    The Modern Seller is Social: Elevating Relationships for Sales Results
    Amy Franko, The Strategic Sales Expert Recorded: Apr 18 2019 43 mins
    In today’s world, we’re hyper-connected, just one or two clicks away from virtually any decision maker or influencer. And so is your competition. How do you rise above the noise? How do you turn connectivity into valuable relationships -- and then into sales results?

    Social capital. While social capital will likely never have a line item on a P&L, modern sellers know that the quality of their relationships directly impacts their sales pipeline and overall sales results. In fact, 85% of Amy Franko’s book of business is directly attributed to her network and the quality of her social capital. In this talk, she’ll share her top frameworks and strategies with you, directly from her Amazon best-seller, The Modern Seller.

    You will learn:

    The key elements of social capital and the types of relationships you need to build
    Two social frameworks that will help you accelerate sales
    Gaining access to centers of influence, knowing what value to provide, and earning more traction with them
    Specific online and offline strategies that will grow your strategic relationships
    As a bonus, you’ll receive the Key Relationships Inventory, to help you evaluate the strength of the key relationship types in your specific customers.
  • Looking To The Future
    Looking To The Future
    Dale Kirby - Microsoft, Andy Pink - Citrix Systems, Mike Preston - Rubrik, Kathi Grumke & Richard Coile - CDW Recorded: Apr 18 2019 68 mins
    As organizations look to set bold goals for the future, many will turn to people, platforms and processes to power their journey forward. But what are the big trends in data and analytics, technology and computing that will directly impact how we work, how we secure and how we advance organizations to a better tomorrow? From shifts in data management, analytics and security to new thinking in how to orchestrate digital transformation and activation, the future holds endless opportunities for those who can navigate it effectively.
  • Increase Team Productivity with the Right Communication & Collaboration Solution
    Increase Team Productivity with the Right Communication & Collaboration Solution
    Hanna Miller, CounterPath Marketing Recorded: Apr 17 2019 45 mins
    To paraphrase Paul J Meyer: “Communication is the key to success”. So in this day and age, why do so many businesses struggle with multiple, disconnected communication systems?

    Unified Communications (UC) can combine all of your communication methods into a single experience across multiple platforms, resulting in easier and more effective communications. But which solution is right for your business?

    Hanna Miller of CounterPath will outline trends in modern SMB communication, collaboration and mobility, and provide insight into how your business can benefit from cloud-based Unified Communication and Collaboration (UCCaaS) tools and services to streamline workplace communications and help solve your organization’s “Business World Problems”.

    Key learnings:
    - Current trends in unified communications and collaboration (UCC)
    - Challenges and benefits of various unified communication methods
    - Core principles of effective workplace collaboration
    - Deploying a solution easily and efficiently
  • What’s New in Hybrid Cloud Management 2019.02
    What’s New in Hybrid Cloud Management 2019.02
    Neil Miles, Senior Product Marketing Manager and Shweta Mohanty, Solution Architect, Micro Focus Recorded: Apr 17 2019 61 mins
    Join us for an exciting and informative look at the latest release of Hybrid Cloud Management (HCM).

    HCM 2019.02 introduces new features for bringing your existing services under management with our “Brown-to-manage” capabilities – helping you define and manage services that can fulfill a broad number of user resource requests.

    Learn how you can enhance IT’s support for business units across both public and private cloud with new showback subscription detail reports and comparisons for entities.

    HCM provides a complete solution for enterprise multi-cloud management bringing governance to public cloud spending, design and deploy architected hybrid services that run on any cloud, and fully automated IT processes. You will also see a live demo of all the key new features.
  • The Future of Voice, Fraud, and the Impact to Customer Experience
    The Future of Voice, Fraud, and the Impact to Customer Experience
    Benjamin Cunningham, Director of Product Marketing Recorded: Apr 17 2019 27 mins
    With physical and online information security always growing stronger and harder to crack, fraudsters gravitate toward the weakest link in your security—your contact center and voice channels. For many years, our annual fraud reports have shown that fraudsters increasingly exploit the phone channel. Fraud rates continue to increase every year, and this year is no different with a continued increase from 2016 (1 in 937 calls) and 2017 (1 in 638 calls), 47%.

    In this session, we will dive into this year’s fraud trends and emerging threats such as:

    -Fraud rates by industry, highlighting fraud trends in insurance, financial institutions, utilities, healthcare and retail
    -The data breaches and omnichannel security gaps that have impacted these trends
    -New fraudsters to watch out for like “Policy Marm”, “The Tourist” and “Chicken Little”
    -Vectors such as imitation replay attacks and voice modification software
    And more!
    -
  • Understanding Hybrid Resiliency for Business Service Delivery
    Understanding Hybrid Resiliency for Business Service Delivery
    Vincent Rais, Director of Resiliency Services, Uptime Institute Recorded: Apr 17 2019 56 mins
    Understand the critical areas required to provide resilient applications and data across a multi-site hybrid environment.
  • How to Organize Your Salesforce to Sell and Grow the Largest Accounts
    How to Organize Your Salesforce to Sell and Grow the Largest Accounts
    Barbara Weaver Smith, The Large Account Sales Expert Recorded: Apr 17 2019 43 mins
    Program #4 in the series Your Growth Ecosystem: Don’t Think Small About Your Big Accounts. For CEOs, Presidents, Founders/Owners, Business Development Heads, Sales VPs, and Key Account Managers of companies of any size, with special relevance to those with $10 million to $500 million in annual revenue. The series is a strategic, high-level approach to managing your organization to successfully sell and grow sales to multinational and global corporations.

    This program begins a 3-part unit on how structural organization will either enhance or stifle your large account sales success. Making good decisions early will improve your ability to scale as you grow. Large accounts, key accounts, global accounts by their nature require a different type of sales organization than the one that runs your everyday small and midsize accounts. For larger companies, I’ll present ideas on restructuring if that’s what you need.


    You will learn:

    1.How to structure your sales organization to meet your large account sales goals, even when you are small.
    2.What organizational structures are most likely to scale.
    3.Inside, outside, or both sides? How you can decide.
    4.Complications in large account organizing and how to avoid them.
    5.How to include channels in your sales organization.
  • Value Proposition Masterclass:Value Proposition Mechanics for Marketing & Sales
    Value Proposition Masterclass:Value Proposition Mechanics for Marketing & Sales
    Lisa Dennis, The Buyer-Focused Value Propositions Expert Recorded: Apr 11 2019 45 mins
    How was your last value proposition developed? A brainstorming session? Individual effort? Copying other value props? Does Sales create their own value prop, even though Marketing already has one? In over 30 years of marketing and sales experience, I have discovered there are as many ways of getting to one as there are people trying to create them. Given that most marketers or sellers rarely get training on value proposition development, it can be difficult to establish a consistent and repeatable approach. This session presents a Value Proposition Platform™ approach that is based on the preferences of decision-makers who evaluate them in their buyer journey.

    You will learn:

    1.The inputs necessary to design buyer-focus messaging from the start
    2.How to use internal and external stakeholders to gather buyer language
    3.How to build a Value Proposition hierarchy to cover different segments & audiences
    4.Pulling a Value Prop into Sales Messaging and Conversations
  • The Truth About Personalization
    The Truth About Personalization
    Erik Archer Smith, Director of Marketing Recorded: Apr 11 2019 46 mins
    Using a CDP to personalize marketing on the channels that really matter.

    For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale.  But is this level of personalization really needed for all companies on all channels?

    In this talk we’ll share personalization industry benchmarks collected from marketing leaders from global 2000 companies to help better define what’s working, what’s not, and how a CDP can be used to maximize personalization results on the right channels that matter for your business.
  • Empower Your Digital Transformation with Modernized Service Delivery
    Empower Your Digital Transformation with Modernized Service Delivery
    Nathalie Khalil, Service Management Practice Manager, Micro Focus Recorded: Apr 11 2019 53 mins
    With digital transformation in full swing at almost every enterprise, many IT organizations are discovering the need for an effective platform and architecture to manage service delivery with increased speed and quality.

    Join us on this webcast as we discuss how IT4IT, a standard reference architecture, can help enable a smoother digital transformation. Learn how an automated request-to-fulfill value stream can help you deliver seamless IT service consumption and usage monitoring.

    See how efficient IT that runs on IT4IT principles can create new revenue streams for your business and improve the user experience.
  • Value Proposition Masterclass:  The Anatomy of a Buyer-Focused Value Proposition
    Value Proposition Masterclass: The Anatomy of a Buyer-Focused Value Proposition
    Lisa Dennis, The Buyer-Focused Value Propositions Expert Recorded: Apr 11 2019 41 mins
    An elevator pitch is often confused with a value proposition. The assumption is that if you have the pitch down, you will be able to drive the right buyer conversation. But if you start with just a short pitch – how do you get to extended messaging for marketing content that drives initial engagement? . In Session 2 of the Value Proposition Masterclass w will tackle the age-old assumption that a value prop has to be “short.” The reality is that expanding from one short sentence into coherent, and consistent marketing messaging across all types of content assets, types and formats is a huge challenge. A pitch should be a distillation of a strong message strategy that is well developed and thought out. The best elevator pitches and tag lines come from a strong foundation – ensuring that message is clear, consistent and buyer

    You will learn:

    1.The components of a complete Value Proposition Platform™
    2.Using a modular approach to value proposition messaging
    3.How to pull through your message into sales conversations
  • Value Proposition Masterclass: Live Value Prop Makeovers - Tips &Tricks
    Value Proposition Masterclass: Live Value Prop Makeovers - Tips &Tricks
    Lisa Dennis, The Buyer-Focused Value Propositions Expert Recorded: Apr 11 2019 49 mins
    The pressure of deadlines, lead generation goals, and content creation can make refining a value proposition hard to fit in. Sometimes you just need to do a quick makeover to help narrow in on key targets or tweak to increase engagement. We will kick off Session 1 of the Value Proposition Masterclass by focusing on some tips and tricks to help you reboot your existing value prop to be more buyer-focused. We will look at some real value props sent in by BrightTalk Sales Expert Channel members and do some “live” makeovers to show you how to move closer to the buyer with language and focus adjustments.

    You will learn:

    1.How to quickly diagnose the health of your value prop
    2.Quickly identify the inputs necessary to design buyer-focus messaging from the start
    3.How to use internal and external stakeholders to gather buyer language
    4.How to avoid “me too” value points
  • How to Implement a Sales Methodology So It Sticks!
    How to Implement a Sales Methodology So It Sticks!
    Mike Kunkle, The Sales Transformation Expert Recorded: Apr 10 2019 47 mins
    Do any of these statements sound familiar?

    - We need our reps to do better discovery! Let’s do a refresher training on that.”
    - Our reps need to shift from a product-focused transactional selling to value-based consultative selling.”
    - Why do we need to train our reps on qualification again? We just did a session at SKO?”

    Getting adoption for a new process or sales methodology is not easy. That’s because changing behavior, especially organizational behavior, is hard work.

    In this webinar on The Sales Experts channel, sales transformation expert Mike Kunkle will:

    - Expose some true stories and painful challenges with sales methodology adoption.
    - Share a logical process that has been proven to improve adoption, foster the behavior change you want to see, and improve sales force performance.
    - As a bonus, Mike will share one of the latest trends in sales methodology that can prepare your sales force to succeed with modern buyers in this buyers’ market.

    Join Mike for this webinar (where your questions are welcomed and expected) and learn how to implement a sales methodology so it sticks and delivers the sales results you want.
  • The Value of Visual Content and a Simplified User Interface
    The Value of Visual Content and a Simplified User Interface
    Daniel Foster, TechSmith & Scott Abel, The Content Wrangler Recorded: Apr 10 2019 59 mins
    It can be difficult to onboard users to new and complex interfaces and workflows. New research shows that images and video enhance understanding and retention of complex information and tasks and can even increase productivity, but software often changes quickly and requires regular updates and localization. How can we leverage the power of visual communication without having to constantly localize new visual content?

    Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Strategy Lead for TechSmith, for this free one-hour webinar. Daniel will show you how a Simplified User Interface helps you create powerful and useful images to help your users better understand your content, while extending its shelf life and often eliminating the need for localization.
  • Accelerate Sales Growth by Streamlining Customer Experiences
    Accelerate Sales Growth by Streamlining Customer Experiences
    DocuSign Recorded: Apr 10 2019 61 mins
    Customers choose to work with you not just based on what you deliver, but how you deliver it. Traditionally the big guys have had the advantage in resources and personnel. But with the digitization of customer communications, sales processes, and customer service, small and medium-size companies can now do more than catch up -- they can compete.

    Affordable, accessible business technology is at your fingertips, and it can help you manage prospect and customer relationships in a way that feels personalized, accelerate business workflows and processes, and not just meet but exceed customer expectations while you boost your sales growth.

    To learn more about how technology is transforming the way SMBs do business, and how to launch the strategy that ensures your company maintains competitive advantage, don’t miss this VB Live event!


    Register here for free.


    Webinar attendees will learn:

    * How to deliver success across the entire customer lifecycle from lead to retention
    * How to configure, price, and quote complex deals, fast and efficiently
    * How to accelerate business by closing deals with instant sign-offs on agreements
    * How customer-focused organizations win business with personalized experiences


    Speakers:

    * Katie Foote, Vice President, Demand Generation for Small Business, Salesforce
    * Dave Simon, Vice President, Small Business Sales, DocuSign

    Sponsored by DocuSign
  • From Here to There: Intentional Sales Success A Framework for Sales Executives
    From Here to There: Intentional Sales Success A Framework for Sales Executives
    Dionne Mischler, The Inside Sales Team Expert Recorded: Apr 10 2019 46 mins
    During this webinar, we’ll talk about the top five key aspects that must be in place for a team to be intentionally successful. These aspects create the framework for:
    Effective Prospecting
    Graceful Conversations
    Increased Productivity

    This framework leads to more confident sales people closing more deals.
  • Enabling Your Sales Team for High-Performance in 2019: The Critical First Step
    Enabling Your Sales Team for High-Performance in 2019: The Critical First Step
    C. Lee Smith, The Sales Discovery Process Expert Recorded: Apr 10 2019 45 mins
    In sales, as in medicine, prescription before diagnosis is malpractice. Whether the objective is to grow an account -or to grow and develop a salesperson - the discovery stage is critical to your success.

    Enabling a sales team for high performance requires an understanding of the wants, needs, skill gaps and behavioral tendencies for each individual salesperson. Many managers limit their effectiveness by falling back on the activities found in the CRM, but the things that lead to higher performance – attitude, motivation, sales aptitude and (the typically overlooked) soft skills – can also be measured. These analytics often reveal WHY sales representatives aren’t selling more and reaching the next level of sales performance.

    Mastering these metrics, and how to use them, makes it easier for managers to adapt sales coaching, development and reinforcement of sales training for maximum and sustainable impact.


    You will learn:

    1.The 10 things sales managers must know about every sales rep that you won’t find in Salesforce.
    2.How sales team discovery improves the effectiveness of sales training, coaching, motivation and employee engagement.
    3.Which people skills (soft skills) are most important for peak sales performance.
    4.How the discovery process stacks the deck in your favor when hiring and retaining your best performers.
  • EU Settlement Scheme - what retailers need to know
    EU Settlement Scheme - what retailers need to know
    BRC, Home Office Recorded: Apr 10 2019 58 mins
    The EU Settlement Scheme allows EEA citizens currently resident in the UK, and their family members, to continue living in the UK after the UK leaves the EU. This webinar, delivered in partnership with the Home Office, will provide retail employers:
    • with key information about the scheme to support colleagues secure their status and;
    • information regarding employers’ right to work obligations.
  • Paving the Last Mile to Production: Putting the "O" in DevOps
    Paving the Last Mile to Production: Putting the "O" in DevOps
    Travis Greene, Mark Levy and Ian Bromehead, Micro Focus Recorded: Apr 9 2019 59 mins
    In 2018, DevOps Research and Assessment (DORA) began, for the first time, to capture and measure operational performance in their industry-leading DevOps survey. Their analysis showed that availability measures and Ops are significantly correlated with software delivery performance.

    But large enterprises often struggle to meet end user availability commitments due to the complexities and constraints of hybrid IT environments. For example, do you need to strengthen collaboration between agile teams and operators? Are your Ops tools able to share key information on service availability and performance with non-operations staff?

    Attend this session and learn how to shift the focus to Ops and scale DevOps in your enterprise.
  • Driving Growth from the C-Suite
    Driving Growth from the C-Suite
    Michael Dalis, The Drive-Sales Expert Recorded: Apr 9 2019 48 mins
    As Leadership, you want faster sales acceleration.  You spend a lot on Sales Management and Sales talent, and Sales Enablement, so why aren’t your sales growing at the pace you need?  Your experience may not be in Sales, so what role should you and your Leadership team play in Sales Enablement?

    Michael Dalis — a recognized leader on the subject of B2B selling, a former sales leader and author of Sell Like a Team - How to Win Big at High Stakes Meetings — invites you to join him in this webinar to enable you to:

    -identify the likely root causes of your organization’s slow sales acceleration,
    -avoid the common failure points in sales development initiatives, and
    -pick your spots where strong Leadership and Coaching impact faster sales growth.

    Following this webinar, you will be clear on how you can drive faster Sales Acceleration from the C-Suite by making the right adjustments to your Sales Development investment.

    You will learn:

    1. Why the responsibility for growth cannot be fully delegated
    2. What roles senior executive plays in growth
    3. How to play those roles effectively
  • Maximizing Your ServiceNow Investment: Strategies to Drive Platform Value
    Maximizing Your ServiceNow Investment: Strategies to Drive Platform Value
    Adam Mansfield, Brian Murphy, Jared Romaine, Meghan Lockwood Recorded: Apr 9 2019 47 mins
    In this webinar, you'll learn how to maximize your ServiceNow investment with executive strategies to drive long-term platform value. On Tuesday, April 9th, this panel of UpperEdge and Acorio executives will cover how to...

    - Strengthen your relationship with ServiceNow and/or your ServiceNow partner
    - Build a rock-solid ServiceNow roadmap to avoid common customer challenges
    - Make the most out of your time at Knowledge19, ServiceNow's largest annual user conference
  • Streamlining Your Release Notes Process
    Streamlining Your Release Notes Process
    Jarod Sickler Recorded: Apr 9 2019 60 mins
    Release notes are a crucial part of customer communication for product companies. It seems too many organizations either do the bare minimum and hope no one notices, or simply accept an inefficient and expensive process. At Jorsek LLC, makers of easyDITA, they’ve been working on their release notes process for easyDITA and they have made some big improvements.

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Jarod Sickler, Customer Success Manager for Jorsek LLC, for this free, one-hour webinar. Jarod will take you through Jorsek’s process, tools, and results for the creation and production process for release notes.

    ABOUT JAROD SICKLER:

    Jarod Sickler is a Ph.D. candidate at the University of Rochester and an Information Developer at Jorsek LLC, makers of easyDITA. Most of Jarod’s time is revolves around developing clear, precise, and concise content and arguments. Any remaining time, Jarod spends in the outdoors, with his family, climbing rocks and ice.
  • Get Ahead of your Competitors through Strategic Landmines
    Get Ahead of your Competitors through Strategic Landmines
    Lisa Magnuson, The Landing 7-Figure Deals Expert Recorded: Apr 9 2019 45 mins
    Do you want to beat out your competition for your largest opportunities? Do you know how set competitive landmines? Are your competitive block strategies working? Learn how to get ahead of your competitors through strategic landmines.

    You will learn:

    1.What are the competitive trends that you need to know about?
    2.What kind of competitive intel is essential to build your strategy?
    3.The ‘must have’ competitive analysis tools, including a Competitive Strategy Checklist.
    4.How to set competitive blocks to beat your competition more frequently.
  • Equinix | Opening your eyes to the power of OCR and RPA
    Equinix | Opening your eyes to the power of OCR and RPA
    Jaideep Vijayakar, Director and Feng Wang, Senior Manager - Finance Strategy and Transformation at Equinix Recorded: Apr 9 2019 57 mins
    Equinix, providers of carrier-neutral interconnection capabilities and data centers, embarked on a Supply Chain Digital Transformation program that spanned people, process and technology. As a part of that journey, they recently introduced Optical Character Recognition to open the eyes of their Digital Workers and adding efficiencies and accuracy to their internal operations.

    Working closely with WonderBotz, Equinix has transformed a range of accounts payable tasks and will soon be automating account reconciliation and customer service.

    In this webinar, we’ll look at their procure-to-pay process and will see how RPA and OCR have boosted both accuracy and productivity. This one automation is projected to free up 14,000+ hours per year for their finance team, increasing focus on higher-value tasks and cutting time from the procurement cycle.

    Connecting your RPA solution to OCR tools allows your Digital Workforce to scan paperwork, PDFs or digital forms – digitizing the information that’s contained. Whether it’s an invoice that needs processing, or a customer request that needs actioning, your Digital Workers can automatically ‘see’ the contents and turn that resulting data into a meaningful output for the business.

    In this webinar you’ll:
    ● Hear how OCR has driven productivity gains for Equinix
    ● Find out how visual recognition can be implemented
    ● Learn the key applications for a Digital Workforce with ‘open eyes’
    ● Hear what worked, and didn’t work, on Equinix’s path to digital worker value

    Speakers:
    ● Jaideep Vijayakar, Director - Finance Strategy and Transformation, Equinix
    ● Feng Wang, Senior Manager – Finance Strategy and Transformation, Equinix
    ● Steve LaValle, Managing Partner, WonderBotz
    ● Matt Juden-Bloomfield, Head of RPA, Blue Prism

    Make sure to pre-register and join us on April 9, 2019. If you can’t make it on the day, a recording will be available on our webinar page, after the event.
  • ServiceNow Knowledge19 Sneak Peek: How to Conquer the Conference
    ServiceNow Knowledge19 Sneak Peek: How to Conquer the Conference
    Ellen Daley, Grant Pulver, Dana Canavan, James Hamilton, Ryan Dinwiddie, Meghan Lockwood Apr 23 2019 5:00 pm UTC 60 mins
    Learn how to maximize your ServiceNow Knowledge 2019 experience. This team of ServiceNow experts (and Knowledge veterans) will cover everything A-Z K19. Join this webinar to...

    - Learn tips to maximize your experience
    - Uncover the questions our clients ask us the most
    - Find out the three things you absolutely must do to ensure it's the most successful Knowledge conference yet
    - Get a preview of two of Acorio's Presentations at K19
  • How does your CMO stack up? Leadership perspectives on marketing performance
    How does your CMO stack up? Leadership perspectives on marketing performance
    Adam Needles - CEO of ANNUITAS Apr 24 2019 4:00 pm UTC 60 mins
    How often have you seen marketing report outstanding results while business growth goals are not being met?

    When it comes to measuring marketing's impact on sales and revenue, stellar performance against KPI's doesn't always tell the whole story.

    ANNUITAS recently surveyed more than 200 business leaders across departments to classify marketing leaders by expertise and focus, and then asked business leaders across the organization to evaluate CMO performance.

    In other words, what does the rest of C-suite think of the decisions of a CMO?

    In this webinar, you will learn:

    - Why marketing success doesn't always align with business growth
    - The difference between a Brand focused and Revenue focused CMO
    - Whether the C-Suite is happy with marketing's KPI's and how they would change them
    - Why Revenue-focused CMO's are seen to be more successful than Brand-focused ones.


    Presenter information:

    Adam Needles is CEO of ANNUITAS. He is an expert in helping companies build buyer-driven perpetual demand generation programs and transform their lead-to-revenue processes to drive profitable revenue growth and build sustainable brands.

    Lauren has more than 24 years of B2B marketing experience, ignited by a passion for driving business outcomes with brands that are ready to define and deliver optimal buyer and customer-centric experiences. In her role as Chief Revenue Officer, Lauren helps marketing and sales leaders at enterprise organizations transform their demand marketing to drive profitable revenue growth and build sustainable brands.



    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and ANNUITAS who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Sales Management - Fireside Chat: Coaching Tips and Hacks to Crush Your Sales
    Sales Management - Fireside Chat: Coaching Tips and Hacks to Crush Your Sales
    Steven Rosen and Keenan Apr 24 2019 4:00 pm UTC 44 mins
    You will learn:

    1. The Goal of Coaching
    2. How to Effectively Coach Your Team
    3. Top Coach Tips and Hacks
  • Emerging Threats in Your Call Center- Chatbots, Synthetic Voice and Leaky IVRs
    Emerging Threats in Your Call Center- Chatbots, Synthetic Voice and Leaky IVRs
    Elie Khoury, Principal Research Scientist and Manager, Ph.D Apr 24 2019 4:15 pm UTC 20 mins
    AI presents exciting but uncharted territory. And as AI forges its way into organizations’ voice interface, like any disruptive technology, benefits for your organization exist alongside new opportunities for criminals to use this technology against you and your customer:.

    This webinar will explore potential pitfalls to your voice channels such as :

    - Synthetic voice -- the arrival of synthetic voice introduces a whole new realm of fraud possibilities and ethical debates
    - Chatbots and the new hacks fraudsters use to attack this channel
    - The leaky IVR and the newest brute force attack trends you may be overlooking
  • Enrich Shopper Experience & Handheld Device ROI with Integrated Communications
    Enrich Shopper Experience & Handheld Device ROI with Integrated Communications
    Todd Carothers, EVP of Marketing, Sales & Product Apr 24 2019 5:00 pm UTC 60 mins
    In this age of instant gratification and rapid fulfillment, consumers expect to find what they want quickly. How can retailers become agile and quick-moving while facing fierce competition? While handheld computers, scanners and rugged devices are being used for inventory management and other functions in the retail environment, the path to higher organizational productivity and competitive edge, lies in transforming retail processes without having to reinvent the wheel. By empowering these devices with portable phone capabilities, retailers can future-proof their employee communications and provide a better standard of support to their customers.

    This webinar highlights how voice and messaging solutions when integrated with handheld computing devices improves communication, employee productivity and the customer experience. Learn how advanced voice solutions transform handheld computing devices into an extension of the existing corporate phone system. Incorporating voice and messaging functionality with handheld and scanning devices improves the ROI by delivering new and increased functionality.

    Key learnings:
    •How VoIP and Messaging solutions are enhancing customer satisfaction and employee productivity
    •Benefits of Unified Communications as part of an omnichannel strategy
    •VoIP solutions increase the ROI for mobile computing solutions
    •How to remotely deploy and manage your voice and messaging solutions from a centralized provisioning platform, across popular handheld devices from Honeywell, Zebra, Datalogic and others.
    •Using VoIP and Messaging to increase retail loss prevention effectiveness
  • Secrets of Fintech Startup Success: A Formula for Disruption
    Secrets of Fintech Startup Success: A Formula for Disruption
    Yodlee Apr 24 2019 5:00 pm UTC 60 mins
    Every founder starts with a big idea, but only 1 out of 10 see their idea succeed. So what’s the difference between the fintech startups that get off the ground and those that don’t make it out of the gate? What are the secrets of the startups that disrupt entire industries? This is your chance to find out how founders and VCs look at creating successful startups first-hand.

    Our panel of industry experts will cover a range of topics, from getting started building your team, to the importance of finding an impactful mentor, and more. They’ll also answer questions from future startup founders in a Q&A. It’s everything you need to travel the path from big idea to successful startup.

    Register for the webinar to discover:

    • What successful fintech startups have in common
    • The differences between being a solopreneur vs. being a co-founder
    • Tips for finding and growing your dream team
    • How to go from killer idea to disruptive startup


    Speakers:

    • Evan Schuman, Moderator, VB
    • Jeff Cain, Senior Director, Envestnet | Yodlee Incubator, Envestnet | Yodlee
    • Pierre Wolff, SVP Business Development, InCountry
    • Ken Kruszka, CEO, SnapCheck
    • Kathleen Utecht, Managing Partner, Core Innovation Capital
  • Survey Says: It’s Time to Reimagine Quality Management!
    Survey Says: It’s Time to Reimagine Quality Management!
    Fancy Mills (ICMI); Lauren Maschio (NICE Nexidia); Erica Marois (Moderator) Apr 24 2019 6:00 pm UTC 60 mins
    According to new ICMI research, only 16% of contact center leaders strongly agreed that their QA program was setting them up for success. Are you part of the 84% that aren’t completely sold on your QA program? If so, mark your calendar! Join us on April 24 to get an exclusive first look at the soon-to-be-released results from our recent quality management and analytics study. Whether you’re looking to benchmark your current practices against your peers, or seeking ways to refine your approach to analytics and quality management, you don’t want to miss this!

    During this webinar, you will learn:
    - What ICMI’s research reveals about the current state of quality management and analytics in the contact center
    - How contact center leaders feel about the impact and influence of quality management on their organizations
    - How you can leverage predictive analytics to take your quality to the next level

    Join us for an interactive and informative hour, complete with live audience Q&A.
  • Show and Tell: Discover Blue Prism v6.5 & Digital Exchange Updates
    Show and Tell: Discover Blue Prism v6.5 & Digital Exchange Updates
    Robert Nicklin, Product Owner, Blue Prism | Bart Peluso, SVP of Product Marketing, Blue Prism Apr 25 2019 3:00 pm UTC 75 mins
    Join us on April 25th for a preview of find out what is coming with Blue Prism’s v6.5.

    The latest version of our software will include:

    • Full Japanese and simplified Chinese language capabilities - Through a simple drop-down box a customer can select their preferred language on the Blue Prism UI.
    • Data gateways - A new mechanism that allows customers much more control of their data, with the option to send data as duplicates of what is stored in the BP database or to send the information only to the external end point, significantly reducing the amount of database space used for data storage.
    • IPv6 support - Through this feature Blue Prism customers can be confident our connected-RPA platform is ready to evolve with customer environments as they plan, test and take actions to start their transition to using IPv6.
    • Latest updates from the Blue Prism Digital Exchange

    Speakers:
    • Robert Nicklin, Product Owner, Blue Prism
    • Bart Peluso, SVP of Product Marketing, Blue Prism
    • Richard Pauly, Head of Digital Exchange, Blue Prism

    If you have a burning product question to ask, make sure to pre-register and join us on April 25th for this live webinar. If you can’t make it on the day, you can easily watch a recording of the session from our webinar page, after the event.
  • Raising the bar on content moderation for social & gaming platforms
    Raising the bar on content moderation for social & gaming platforms
    Two Hat Security Apr 25 2019 5:00 pm UTC 60 mins
    Social networks today are undergoing a massive paradigm shift when it comes to content moderation. From tragic shootings broadcast live on Facebook, to YouTube removing comments on children's videos due to child predator concerns, social platforms are under fire from users, governments, and law enforcement to adopt better technology and strengthen their content moderation practices.

    It’s not all bad news. Business leaders have also realized that accurate, efficient moderation, coupled with positive reinforcement, can increase user retention and encourage growth.

    But who is responsible for enforcing these policies and practices? How did hate speech, abuse, and extremism become the "cost of being online"? And how can like-minded businesses band together to raise the bar and make their social platforms engaging, safe for all users, and ultimately, more profitable?

    Join Two Hat CEO and founder Chris Priebe and veteran analyst and market influencer Brian Solis for an insightful talk about the changing landscape of online conversations and the role of content moderation. Social abuse and objectionable materials need no longer be the price of admission.

    Register today for this free event!

    You’ll learn:

    * How to start a dialogue in your organization around protecting your audience without imposing on free speech
    * The business benefits of joining the growing movement to "raise the bar"
    * Practical tips and content moderation strategies from industry veterans
    * Why Two Hat’s blend of AI+HI (artificial intelligence + human interaction) is the first step towards solving today’s content moderation challenges

    Speakers:

    * Brian Solis, Principal Digital Analyst at Altimeter, author of "Lifescale"
    Chris Priebe, CEO & founder of Two Hat Security
  • Self Motivation – when you don’t feel like it
    Self Motivation – when you don’t feel like it
    Jim Cathcart Apr 26 2019 3:00 pm UTC 47 mins
    The Motivation Expert, Jim Cathcart, author of The Self Motivation Handbook and 17 other books, is one of the top influencers in Sales & Marketing worldwide. He’ll explain how to get people to do what needs to be done even when they don’t feel like it…yet. Jim is the original author of Relationship Selling® and has worked with over 3,000 clients to increase their success
  • Rehumanizing the Sales Process
    Rehumanizing the Sales Process
    Shari Levitin, CEO of Shari Levitin Group Apr 26 2019 4:00 pm UTC 47 mins
    The of the biggest challenges facing sales reps and sales leaders is the failure to effectively connect, share and listen to our customers. In this session, you will learn:

    •Anything that can be told can be asked
    •The ASK, LISTEN AND LINK method to sales
    •Leveraging first, second and third level questions will get to the heart of why people buy your product or service
    •How to listen to the emotion behind the words
    •Unpack three methods for linking what’s important to the customer and your offering
  • How to do anything better
    How to do anything better
    Tim Hurson Apr 26 2019 5:00 pm UTC 45 mins
    Imagine a team that’s always in fierce competition with its’ rival. It has fewer resources than its’ opponents – less money, fewer players, older equipment, less data. Yet this team has the best record in its’ league – by far. Tim will show you how you can apply the performance principles this team uses to your business and to your life.
  • Are you too nice to close the deal?
    Are you too nice to close the deal?
    Connie Kadansky, Sales Call Reluctance Coach Apr 26 2019 6:00 pm UTC 46 mins
    You cannot depend on relationship-building skills alone to make the sale for you! Relationships are important, but buyers primarily want you to fulfill their needs and solve their problems. Customers do not take action unless they are challenged to take action. Learn how to avoid the amygdala hijack and how to overcome yielder Call Reluctance and close the sale.
  • The Lies Salespeople Believe That Prevent Sales Growth
    The Lies Salespeople Believe That Prevent Sales Growth
    Carole Mahoney Apr 26 2019 7:00 pm UTC 39 mins
    Why do the majority of salespeople struggle to have conversations with buyers that build trust and add value? Learn what science has found are the hidden, but most common, mindsets and beliefs that the majority of salespeople struggle with and discover how they impact sales performance and growth.
  • Fuel Market Monitor Webinar
    Fuel Market Monitor Webinar
    Paul Holland. Chief Operating Officer at FLEETCOR; Nick Webb VP of Product and Marketing at FLEETCOR Apr 30 2019 9:00 am UTC 45 mins
    An Inside View… news, views and facts about the fuel landscape – with a special focus on alternative fuels.

    Welcome to the 2nd of our series of webinars on issues facing fleet management and the fuels market in the UK today. During this session, we will follow on from our first webinar and provide:

    - An update on global fuel pricing and what’s been driving change.

    - A brief update on the UK fuel market including our observations on the impact of Brexit.

    - The evolution of the changing fuel market and how we think this may be impacted over the next few years with the introduction of alternative fuels.

    While we don’t have a crystal ball, we do have decades of experience of the fuel market to draw on. Our fuel cards enable over 50,000 UK businesses to keep their 1.5 million drivers on the road: making deliveries, taking orders, meeting clients and colleagues, giving presentations, and all the other activities that are essential to the success of every business.

    Every time one of our fuel cards is used, it gives our customers valuable information about each journey. And it gives us information that is unattainable elsewhere about fleets and fuel prices, outside influencing factors, journeys and driver behaviour. In short, it helps us to know the fuel market inside out. This focus has given us an unparalleled knowledge, which you could be using in your own business.

    Focus on fuel

    Join Our Chief Operating Officer, Paul Holland, and Nick Webb, our VP of Product and Marketing, as they share with you the insight gained from working with businesses such as yours.
  • Becoming a More Confident Coach
    Becoming a More Confident Coach
    Kevin Eikenberry, The Remarkable Leadership Expert Apr 30 2019 7:00 pm UTC 45 mins
    As a leader, you are a coach, yet many leaders don’t coach very well. Before you can apply the coaching tools and models your organization suggest and provides to you, you must have the confidence to use them.  Make no mistake, without the confidence to coach, you will be hesitant and less successful, plus it will be hard to instill confidence in your team members too.Join leadership expert and best-selling author Kevin Eikenberry for this interactive and practical webinar. You will gain insight into the mindset required to coach successfully, and how to build it for yourself.  If you are thinking organizationally, you will leave with ideas to help your organization infuse greater confidence into your coaches.  

    You will learn:

    1. Why confidence is so important for coaches
    2. Five ways to build your confidence as a coach
    3. How to help others become more confident as coaches
    4. How to effectively translate coaching confidence to coaching success
  • 4 Digital Experience Tools That Drive Real Results
    4 Digital Experience Tools That Drive Real Results
    Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell May 1 2019 5:00 pm UTC 60 mins
    EXECUTIVE SPOTLIGHT with Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell

    What does it take to successfully deliver a digital experience for the B2B market?

    While, the whole enterprise needs to be aimed at driving a digital experience, there are 4 key areas which, if overlooked, will cause your B2B digital experience to suffer or fail, no matter how good your digital platforms or your core products are. Digital experiences are made of content, knowledge and data.

    In this one-on-one conversation with Matthew Clark, Premier Farnell's VP of eCommerce & Digital Marketing, EIS's Dino Eliopulos will explore what companies need to do to ensure that their product information, content, and know-how combine with insights that they have about their customers to elevate their digital experiences to the top of the industry.

    The must-haves include:

    • Robust, shoppable product catalogue.
    • Rich, well-structured content.
    • Optimized site-search, chatbots, and product recommendations.
    • Real value for shared customer information.
  • Spur Revenue Growth with an Optimized Revenue Model
    Spur Revenue Growth with an Optimized Revenue Model
    Christopher Ryan, The B2B Revenue Growth Expert May 1 2019 5:00 pm UTC 45 mins
    The revenue model is your strategy to earn income and generate profits, while the Go-to-Market (GTM) plan is the specific tactics you use to carry out the strategy. Every business should periodically evaluate its revenue model and GTM plan to ensure they are achieving maximum results in the most efficient and cost-effective way. In this event, you will learn over 20 potential ways to generate revenue and how by either selecting a better model or optimizing your existing strategy, you can achieve sales acceleration and better profit margins. New models will be included as well as proven frameworks like online, channel, direct, telesales, and hybrids.

    We will also discuss when it is better to optimize your existing model and how to do so. You will also learn about how pricing and packaging are two powerful tools that you can deploy to generate more revenue and achieve competitive advantage. Examples of companies that have achieved fast sales acceleration will be shared as well as proven strategies to quickly implement your new or optimized model. The overall goal of this event is to help you generate greater amounts of revenue, faster and more predictably.

    You will learn:

    1.How to diagnose the strength of your existing revenue model.
    2.Best ways to quickly achieve sales acceleration.
    3.How to optimize your pricing and packaging.
    4.Tips to successfully implement your new or revamped model.
    5.Methods to test a new model without disrupting your existing revenue stream.
  • The Digital Economy Happened, What's the Next Disruptor?
    The Digital Economy Happened, What's the Next Disruptor?
    Shawn Rogers, Senior Director Analytic Strategy Alan Herron, Analytics Campaigns Architect May 2 2019 5:00 pm UTC 55 mins
    The Digital Economy was a term coined 1995. It's materialized, and the world is a vastly different place for everything from getting a taxi to buying a book. Now, here comes the next disruptor: the Algorithmic Economy. How do data scientists and business analysts get out in front of it?

    In this discussion, we look at the Algorithmic Economy and how you can embed and distribute analytics across all your data: big, streaming and anything else. 

    Join Shawn Rogers, internationally recognised thought leader, speaker, author and instructor on the topics of analytics, big data, cloud, data integration and social analytics, and Alan Herron, analytics architect. They will take you through how the Algorithmic Economy will reshape our lives and impact our world for good.

    As we move into an era of positive disruption ― The Algorithmic Economy ― this is a session you just shouldn’t miss.
  • High ROI Social Selling Strategies
    High ROI Social Selling Strategies
    Shane Gibson May 3 2019 3:00 pm UTC 48 mins
    Social selling is becoming a vital source for prospecting, lead generation, client engagement and service. In fact a recent study of over 500 B2B sales professionals found that 72.6% of sales professionals that use social media outperformed their peers that don’t. In this fast paced seminar Shane Gibson will help you and your team to profitably and efficiently integrate social selling into your sales process.
  • 8 Steps to Rolling Out a Powerful Social Selling Program
    8 Steps to Rolling Out a Powerful Social Selling Program
    Brynne Tillman May 3 2019 4:00 pm UTC 36 mins
    Learn the 8 steps that every sales team needs to implement in order to launch a profitable and scalable LinkedIn & Social Selling program.

    1. Define KPIs and Goals
    2. Buyer Mapping
    3. Selecting Tool Stack
    4. Content Strategy
    5. Playbook
    6. Profile Development
    7. Training
    8. Measure and Coach for Improvement
  • How to Unlock Amazing Sales Results by Improving Your Social Evidence
    How to Unlock Amazing Sales Results by Improving Your Social Evidence
    Paul Watts CSP CSL May 3 2019 5:00 pm UTC 27 mins
    Are You Looking for…Higher Quality Leads / Referrals, More Motivated Customers, Increased Deal Velocity or Improved Close Ratios? Then, You should consider how your Social Evidence is working for You or not. This webinar will explore the power of Social Evidence and how to leverage it for your business.
  • Is Your Personal Brand on LinkedIn Costing You Sales?
    Is Your Personal Brand on LinkedIn Costing You Sales?
    Viveka von Rosen May 3 2019 6:00 pm UTC 48 mins
    People who think that LinkedIn isn’t worth their time have probably not experienced the exposure or engagement they need to noticeably build their business. An insubstantial presence on LinkedIn IS costing you credibility and that IS costing you business. This webinar will cover the steps you need to create a powerful brand on LinkedIn.
  • Attract Buyers Like a Magnet with these Sales Strategies
    Attract Buyers Like a Magnet with these Sales Strategies
    Barbara Giamanco, Sales and Social Selling Advisor May 3 2019 7:00 pm UTC 42 mins
    To reach today’s modern buyer, sellers need a mashup of inbound and outbound sales activities. Barb Giamanco will share 7 strategies for using social channels and creative outbound approaches to peak buyer’s interest, attracting them to your salespeople like a magnet. That’s the path to generating more leads and sales conversations!
  • What Sales Can Learn From a Navy Seal
    What Sales Can Learn From a Navy Seal
    Carole Mahoney, The Sales Coach Expert May 6 2019 3:00 pm UTC 25 mins
    Join host Carole Mahoney ask she talks with Stephen Drum, a combat-tested Navy Seal and senior enlisted leader with 26 years of leading and developing high-performance teams to succeed. Together they explore what salespeople, sales managers, and sales leaders can learn from how the Navy Seal prepare, practice, and perform in high stake moments.

    You will learn:

    1. Why preparedness is so important, and why we don’t do it.
    2. What processes can be learned from performance psychology.
    3. How the military reviews, drills, and executes to continuously improve results.
    4. What steps we need to take to better prepare and the one thing we must absolutely do.
    5. The surprising element that every sales professional must remember.