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  • GDPR Series - Part 3 - Marketing Compliance
    GDPR Series - Part 3 - Marketing Compliance John Cheney & Penny Lowe Recorded: Apr 23 2018 54 mins
    Our CEO and Head of Service Delivery, John Cheney and Penny Lowe, provide practical advice and guidance on email marketing, e-privacy and GDPR.

    In this webinar series, we discuss what to consider to ensure your electronic marketing communication does not put you in breach of the regulation.

    It won't come as a surprise that at Workbooks we are driving many of our processes using our CRM platform. This webinar series is about sharing our thinking and approach around GDPR and how to leverage CRM to make it easier to get compliant and remain compliant.
  • Sales Legends Series - An Interview with Jim Cathcart
    Sales Legends Series - An Interview with Jim Cathcart Deb Calvert with special guest Jim Cathcart Recorded: Apr 19 2018 49 mins
    Jim Cathcart, CSP, CPAE is the original author and champion of “Relationship Selling.” This set of international best selling books, training videos and other learning materials has been translated into multiple languages around the world. Mr. Cathcart is the author of 18 books and past president of the National Speakers Association. Among professional speakers he has received virtually every possible award and certification. This includes the Cavett Award, Golden Gavel award, Speaker Hall of Fame, Sales & Marketing Hall of Fame and Legends of Speaking award.
    Jim Cathcart’s major contribution to the sales profession has been the popularization of treating relationships as assets and encouraging the advancement of ethical sales behavior and sales systems. His model of “The Eight Competencies of Top Sales Producers” helps isolate the many skills required for sales success and simplifies the training process. He has delivered over 3,100 presentations around the world to audiences as large as 13,000. His recent TEDx video has received over 1.25 million views placing it in the top 1% out of over 100,000 TED videos.
  • Cloud-Based Billing: The Digital Transformation of Customer Experience
    Cloud-Based Billing: The Digital Transformation of Customer Experience Adam Ragauskis, CFO, Edgenet & Andrew Dailey, Managing Director, MGI Research Recorded: Apr 19 2018 48 mins
    In an increasingly fast-paced marketplace, businesses are under pressure to accelerate time-to-market for products and services. Companies need technologies that support agility and flexibility when it comes to getting products out the door quickly, and packaged and priced at a point that customers want to consume.

    Join Adam Ragauskis, CFO at Edgenet, a SaaS company that provides retailers, distributors, and suppliers the ability to manage and improve their product content, and Andrew Dailey of MGI Research as they discuss:

    1. How to transform business with the introduction of new pricing models and product offerings
    2. Why prioritizing an investment in cloud-based usage and activity billing is key
    3. How to launch a successful digital transformation strategy throughout your organization
  • Are you falling back in the Digital transformation revolution?
    Are you falling back in the Digital transformation revolution? Darim Rahmatallah, Senior Product Manager Recorded: Apr 19 2018 50 mins
    Software drives the technology that enables communication, information, and automation in virtually every part of our personal and professional lives. Software also enables hardware technology companies to adapt their offerings to meet the evolving needs of the digital market.

    Being able to offer flexible payment models, manage entitlements, control use, as well as track and aggregate product-usage data are just some of the top software licensing challenges affecting hardware technology companies today.

    Gemalto took a closer look at how companies are or have integrated a software monetization strategy into their business processes. Using data we gathered from surveying 300 business decision makers in hardware technology companies, across five major global markets to highlight global trends and regional differences. In this webinar we share our findings.
  • The Future Is Here: What You Need to Know About Machine Learning and AI
    The Future Is Here: What You Need to Know About Machine Learning and AI Esteban Kolsky, Barry Givens, Erica Marois (moderator) Recorded: Apr 18 2018 62 mins
    While recent research shows that only 41% of customers prefer to contact companies via traditional “voice” channels, contact centers are still managing most customer interactions over the phone. Perhaps that's why 39% of customers would rather clean a toilet than reach out to a contact center? The good news: technology is making it easier than ever to understand customers and serve them more efficiently and effectively in their channel of choice. AI and Machine Learning are no longer futuristic concepts; when leveraged correctly, you can ensure more timely, relevant, and personalized service. The future is now. Are you ready?

    In this webinar, you will learn:
    * How to prepare for an AI implementation (IT, pperations, and knowledge management considerations)
    * How AI can enable more personalized, consistent, and conversational service
    * How AI can drive down the cost per contact
    * How other organizations are using AI to improve the customer experience

    Join us for an interactive and informative hour, complete with live audience Q&A.
  • Repurposing DITA Content for Microsoft Office Users
    Repurposing DITA Content for Microsoft Office Users Eric Kuhnen and Bill Gamboa Recorded: Apr 18 2018 56 mins
    Technical communicators around the globe use the Darwin Information Typing Architecture (DITA) to help them create structured, semantically rich, topic-based technical documentation designed for reuse. The benefits of DITA, including content reuse, are limited to content teams who use XML editing tools. Content creators working with Microsoft Office tools cannot reuse DITA content easily, so content silos coalesce around the tools that content teams use.

    It’s one thing to understand the value of content reuse. It’s another to find a solution that defeats tool-driven content silos so that teams who don’t have access to—or knowledge of—XML editing tools are able to effectively reuse and repurpose DITA content. Attend this free, one-hour Content Wrangler webinar, brought to you by the content management gurus at Astoria Software, to learn how technical content teams are sharing and repurposing DITA content with team members who create content using Microsoft Office software.
  • Sell More, Faster: Sales Acceleration Techniques you can use right now!
    Sell More, Faster: Sales Acceleration Techniques you can use right now! Peter Strohkorb Recorded: Apr 17 2018 49 mins
    This webinar is ideal for B2B Business Owners, Sales People and Business Leaders who want to quickly fill their sales pipeline and accelerate their sales results with field-proven techniques, but without spending a lot of time or money. It is valuable for salespeople of all calibers, and even for non-salespeople who would like to better understand how selling can work for them.

    Register today!
  • Best Practices for Each Stage of a Contract Lifecycle Management Implementation
    Best Practices for Each Stage of a Contract Lifecycle Management Implementation Tim Cummings, CEO, IACCM and Skip Walter, VP Product Management, Conga Recorded: Apr 17 2018 60 mins
    Contract lifecycle management (CLM) software helps firms optimize business transactions by linking five essential stages. However, fewer than one in five of all CLM customers captures all the strategic values a CLM implementation can bring.

    We don’t want that to happen to you or your organization so we’ve put together a webinar that will highlight the best practices for professionals to follow when embarking on a CLM project.

    Register to watch IACCM CEO Tim Cummins and Conga VP of Product Management for CLM Skip Walter chat about:

    - Learn how to engage with stakeholders early and managing their expectations

    -Have a solid and funded business case that drives later stages of implementation --- not leaving any money on the table

    -Boost efficiency while overcoming bottlenecks and pitfalls

    -Realize the importance of getting contract management right
  • Machine Learning: How data science is changing the art of security
    Machine Learning: How data science is changing the art of security Dr Michael Covington, VP of Product, Wandera, Miranda Mowbray, Industry Expert Recorded: Apr 17 2018 39 mins
    Machine learning has been a game changer. Companies such as Uber, Google and Netflix all use it to make their products better than ever. But how can machine learning be used to detect vulnerabilities and keep your data safe?

    Join this webinar to learn how machine learning is changing security with special guest Miranda Mowbray, who has 25 years experience in industrial research for cyber security, big data and IoT.
  • GDPR Webinar - Part 2 - Rights & Freedoms
    GDPR Webinar - Part 2 - Rights & Freedoms John Cheney Recorded: Apr 16 2018 40 mins
    Our CEO and Head of Service Delivery, John Cheney and Penny Lowe, discuss how to best leverage CRM to address the rapidly approaching General Data Protection Regulation (GDPR).

    In this webinar we cover:

    Supplier assessments – how to streamline your processes
    Data subject access requests – areas to consider
    Data breaches and incident responses – how CRM can help
  • How AgFirst Delivers Compliance with DPA
    How AgFirst Delivers Compliance with DPA Kevin Backus, Chris Miller Recorded: Apr 13 2018 45 mins
    Are your processes compliant by design? Watch this recorded webinar hosted by AgFirst, the largest agricultural lending organization in the United States.

    Watch now or block some time later today to hear Kevin Backus and Chris Miller explain how they use Bizagi to design and automate critical processes with compliance in mind.

    You’ll learn how automated workflows redefined their operations by:

    -Using processes as a common language for companywide transparency
    -Easily staying compliant by adopting a compliance-first approach
    -Creating agile processes for reacting to changing compliance requirements
  • Improve Root Cause Analysis Effectiveness through On-the-Job Micro-Learning
    Improve Root Cause Analysis Effectiveness through On-the-Job Micro-Learning Belinda Bright Head of Operational Excellence and Christian Green Delivery Excellence Manager of Kepner-Tregoe Recorded: Apr 12 2018 62 mins
    A workforce of skilled root-cause analysis (RCA) practitioners is every manager’s dream. A possibility which is often stifled by the reality of the many hours of training required for a positive impact. Imagine if we could cut traditional training time by greater than 75% to the first responders. These are the operators who are crucial to your team; are best placed to troubleshoot and collect evidence before it is destroyed. They are also the ones who are most difficult to take off-line for weeks at a time.

    “Micro MBAs” and “Nano Universities” geared for office professionals are designed to reduce the time traditionally needed to fulfill learning requirements. Taking a page from these “Micro-Learning” techniques, Kepner-Tregoe has designed a training solution that keeps crucial operators on-the-job while they learn. An approach that offers a path for your operators to work towards RCA mastery at a much faster pace.

    Join us as we discuss how to implement operator microlearning and the latest cloud-based solutions for daily management practices that allow you and your workforce to address root cause in real-time. Discover the components of a multi-disciplined daily management system that includes items such as escalating morning meetings, operator standard work, leader role modeling via daily walks, simple reporting templates and even phone-based apps providing prompts, guidance, and governance in the palm of your hand.

    Join us and you’ll come away with:

    Daily Management meeting templates, agendas, pitfalls

    RCA templates for different levels of problems

    Project plans for executing daily management and simple RCA

    Tips on setting up a cloud-based platform to maximize adoption and monitor compliance
  • Truths, Trends and Strategy in Sales Negotiation
    Truths, Trends and Strategy in Sales Negotiation Patrick Tinney Recorded: Apr 10 2018 49 mins
    It is essential that sales professionals have the ability to identify negotiation strategies that large customers use in bargaining regularly. Professional buyers are generally well educated in the field of negotiation because their livelihood depends on it. As sales professionals… what is your lack of negotiation knowledge costing you on a yearly basis?
  • Getting Started with SAS Certification
    Getting Started with SAS Certification Becky Gray (SAS), Terry Barham (SAS), Matt Scicchitano (SAS), Mark Stevens (SAS) Recorded: Apr 10 2018 52 mins
    SAS Global Certification experts present an introduction to SAS certification topics to help you reach your SAS Certification goals. After watching, learn more at: sas.com/certify
  • How to leverage CRM to address the General Data Protection Regulation (GDPR)
    How to leverage CRM to address the General Data Protection Regulation (GDPR) John Cheney Recorded: Apr 9 2018 40 mins
    Part 1 - Workbooks CEO and Head of Service Delivery, John Cheney and Penny Lowe, discuss how to best leverage CRM to address the rapidly approaching General Data Protection Regulation (GDPR).

    In this webinar we cover:

    How to leverage your investment in CRM to drive compliance
    Lawful grounds for processing data – how to track and remain compliant

    It won't come as a surprise that at Workbooks we are driving many of our processes using our CRM platform. This webinar series is about sharing our thinking and approach around GDPR and how to leverage CRM to make it easier to get compliant and remain compliant.
  • Fireside Chats on Sales Management with special guest Jason Jordan
    Fireside Chats on Sales Management with special guest Jason Jordan Steven Rosen and Jason Jordan Recorded: Apr 6 2018 49 mins
    Sales management expert Steven Rosen is hosting a fireside chat with fellow sales management expert Jason Jordan. Steven and Jason will have a no holds barred chat sharing their insights on the most challenging issues facing sales managers today.

    No powperpoint, no videos, just open and frank discussion.

    Expect an action-packed webinar filled with sales management gems, pearls, powerful insights and stories, that will help you crush your sales numbers.
  • Boost Your Ecommerce Revenue By Offering Point-of-Sale Financing
    Boost Your Ecommerce Revenue By Offering Point-of-Sale Financing Signifyd + Bread Finance Recorded: Apr 5 2018 29 mins
    Retailers that offer point-of-sale financing options, such as Bread, in their online stores have seen a significant lift in both sales and AOV, all without taking on any additional credit or fraud risk. Point-of-sale financing not only widens the spectrum of customers served, but also improves the user experience and makes it easier and quicker—for both the customer and the retailer—to extend and access credit at checkout.

    In this webinar, discover how you can introduce pay-over-time solutions to inform consumers about their larger purchasing power, encourage higher AOVs, improve conversion rates, and lift sales.

    Register for this webinar to gain valuable insights into:

    + Transform the shopping journey and reduce friction at checkout
    + How to increase average order value (AOV) and boost sales
    + How to identify millennial shopping behavior and capturing this audience
    + How to re-engage shoppers and boost conversions by as much as 300%
  • The Era of Accountability: Sales & Marketing’s Revenue Responsibilities
    The Era of Accountability: Sales & Marketing’s Revenue Responsibilities Dan McDade Recorded: Apr 5 2018 35 mins
    Exactly what the lack of alignment costs companies, how the Zeitgeist is leading executives down the wrong path and five actions you can take to reverse the downward spiral of fewer and fewer sales executives making quota.
  • How blockchain can help IoT deliver ROI
    How blockchain can help IoT deliver ROI Jonathan Johnson, Board Member, Overstock.com Recorded: Apr 5 2018 61 mins
    A projected 10 billion more devices will be connecting to the Internet in the next four years. The business potential behind that number is huge, but so are the challenges the IoT ecosystem faces — from lack of a shared architecture for interconnection to the continued problem of how to authenticate devices on the network.

    But as customers connect more devices and expect less friction and more continuity across them, blockchain technology seems to hold the potential to unlock new business model use cases — and ROI from them. Join the latest VB Live event to learn more about intersections between IoT and distributed ledger technologies and explore how they can unlock the security required to realize a profitable Future of Things.

    In this webinar you'll learn:

    *What distributed ledger technologies such as blockchain mean for businesses in 2018?
    *How blockchain for IoT can build trust between people and parties who transact together, reduce costs, and accelerate transactions
    *The future of universal architecture and what it means for autonomous products and services

    Speakers:

    * Jonathan Johnson, Overstock.com Board Member. Medici Ventures President
    * Bob Kain, CEO, Luna DNA
    * Jessica Groopman, Founding Partner, Kaleido Insights
    * Rachael Brownell, Moderator, VentureBeat
  • Step in Your Customers’ Shoes for Best Growth Through CX Tech
    Step in Your Customers’ Shoes for Best Growth Through CX Tech Lynn Hunsaker, Chief Customer Officer at ClearAction Continuum Recorded: Apr 5 2018 35 mins
    Customer experience technologies play significant roles, yet it’s not uncommon for CX tech to actually make it harder to be a happy customer. To get it right, you need to look at customer experience technology not from an employee’s viewpoint, but from your customer’s perspective.

    For customer relationship management, automated customer interactions, customer loyalty, enterprise feedback management, customer communities, social media and other platforms, this presentation will show you how to get beyond a technology-centered definition of customer experience management to view things the way customers do, and to leverage CX tech to inspire customer-centered management company-wide in ways that customers will reward with enthusiastic recommendations and expanded spending with your brand.

    About the speaker
    Lynn Hunsaker is Chief Customer Officer of ClearAction Continuum, which centers businesses on customers by empowering marketing and customer experience teams to adopt customer-centric outside-in thinking and influence for accelerating growth. She led customer experience strategy at Applied Materials and Sonoco Products Company since the early 1990s where her roles included Voice of the Customer Manager, Customer Satisfaction Improvement Manager and Head of Corporate Quality. Lynn has authored 3 customer experience handbooks, including Innovating Superior Customer Experience, and she was author of the year in 2017 and 2015 on CustomerThink.com. She is past president of Silicon Valley American Marketing Association and currently on the Board of Directors for Customer Experience Professionals Association. Lynn co-founded the ClearAction Value Exchange, which helps companies crack the code to overcoming organizational barriers to success with customer-driven change initiatives.
  • Contract Automation: How to Thrive in an Automated World
    Contract Automation: How to Thrive in an Automated World Doug Rybacki, Conga VP of Product Management, Marilyn Salyer, Conga Sr. Solutions Engineer, and Tim Cummins, IACCM CEO Recorded: Apr 4 2018 61 mins
    The next big thing is here!

    According to Forbes, 38% of enterprises are already using AI technologies, and 62% will use AI technologies by 2018.

    The rise of AI points a spotlight at the need for integrating intelligent technologies into our business processes -- particularly around contracts. Creating effective automation rules is a necessity, as contracts are a critical component of business but are complex to create, difficult to negotiate, time-consuming to manage, and often create bottlenecks and slow-downs. Poor contract management can lead to lost work time (or more time spent on administrative, trivial tasks), slow contract and business cycles, longer time to revenue, loss of control, and greater risk.

    The accumulated effect of these problems has a very real effect on your bottom line.

    Business professionals in Legal, Procurement or Operations should join this webinar to learn how to:

    - Optimize and prepare for contract automation in order to maximize efficiency.
    - Prepare for contract automation in order to maximize efficiency.
    - Learn what maturity is and its impact on revenue growth.
    - Understand why companies are implementing intelligent automation.
    - Realize the cost-savings and benefits of automation.

    Automation is coming to your world - are you ready?

    Join Doug Rybacki, Conga VP of Product Management, Marilyn Salyer, Conga Sr. Solutions Engineer, and Tim Cummins, IACCM CEO, for a discussion on tips and tricks to thrive in tomorrow's automated world.
  • SEO & Content Marketing: The Art & Science of Capitalizing on How to Rank
    SEO & Content Marketing: The Art & Science of Capitalizing on How to Rank Holly Miller, Brand Ambassador, Searchmetrics Recorded: Apr 3 2018 35 mins
    SEO & Content Marketing are the couple to beat. By understanding the art & science of SEO, this dynamic duo can help marketers in any vertical leverage their content marketing efforts to increase rankings and get eyeballs on their content.

    The Internet didn’t exist 20 years ago. Especially in the form it does today. The Digital Revolution is an exciting time to be a marketer! Today there are more smart devices and more ways to search than ever before.

    While there are no silver bullets, what I know for sure is that there are certain weapons & tactics you need in your tool bag that will help you hit your mark.

    What should be in your bag: (what you’ll learn)

    - Ranking research from Searchmetrics - Industry Ranking Factors https://www.searchmetrics.com/knowledge-base/ranking-factors-industry/
    - Tactics for ranking as a Featured Snippet when people type questions into Google
    - Content checklist: seasonality, semantic association of topics, search volume & intent
  • Publishing DITA Content to a Chatbot
    Publishing DITA Content to a Chatbot Patrick Bosek Recorded: Apr 3 2018 60 mins
    Chatbots have a long way to go to be self-sufficient, but if you build them on a base of structured content, they can be a helpful content delivery tool today. Join The Content Wrangler, and Patrick Bosek of Jorsek LLC to learn how you can publish your DITA content to your chatbot.

    As a part of this process, Patrick will talk about how chatbots fit into your total content delivery strategy, how to transform DITA content for chatbots, and how to update and maintain chatbots as a delivery system.

    About Patrick Bosek

    Patrick is a co-founder and Director of Customer Success at Jorsek LLC, the makers easyDITA. Since beginning with Jorsek LLC in 2005 Patrick has worked on a wide range of projects all focused on improving authoring, production, and distribution of content. Most recently, his primary focus has been empowering the users of easyDITA and generally advancing the product documentation industry.

    Patrick is a software industry professional specializing in developing, productizing, and solving problems with product content software. He is a highly skilled developer, thoughtful manager, passionate customer advocate.
  • Storytelling in 360°
    Storytelling in 360° Laura Helm, VP of Commercial Partnerships at Blend Media & Nick Woodford, Marketing Executive at Blend Media Recorded: Apr 3 2018 26 mins
    Learn about how interactive 360 experiences are disrupting traditional media, and what challenges they solve for marketers.

    Blend Media are the world’s leading provider of immersive 360 experiences. They have built the world’s largest library of premium 360 video and VR images and are a hub for 360 Creators, a global network of expert 360 video professionals. They also host the largest 360 video page on Facebook and are partnered with the Facebook 360 brand.

    Throughout this webinar Blend Media’s VP of Commercial Partnerships Laura Helm and Marketing Executive Nick Woodford will be discussing the challenge that 360 content solves for marketers by touching on their own experiences of working within the 360 and VR industry, and they will be showcasing their own 360 editor.
  • Mobile Malware Uncovered
    Mobile Malware Uncovered Michael Covington, VP of Product, Wandera & Michelle Base-Bursey, Product Marketing, Wandera Recorded: Apr 2 2018 46 mins
    Hi there,

    Malware outbreaks have become an all-too-familiar experience for IT staff at global organizations and small, regional businesses alike. 2017 has seen its fair share of high profile malware attacks, including the proliferation of ransomware like NotPetya, WannaCry and SLocker.

    But what is malware and how can the enterprise protect against it? Join our webinar where Wandera’s Product Marketing Manager, Michelle Base-Bursey will be joined by our VP of Product, Michael Covington to discuss:

    The evolution of malware and the shifting objectives of the attacker
    The most common infection vectors utilized to compromise a system
    Specific examples of malware that are targeting mobile devices
    Best practices on protecting mobile users and devices within your organization
  • Accelerate the Delivery of Compliant and Secure IT Infrastructure
    Accelerate the Delivery of Compliant and Secure IT Infrastructure Derek Kruger, Technical Marketing and Megan Glick, Product Marketing, Micro Focus Apr 24 2018 3:00 pm UTC 60 mins
    Simplify regulatory IT compliance and mitigate vulnerability risk with automation

    See how you can easily automate regulatory and patching compliance across OS, database, and middleware to help meet benchmarks like FISMA, HIPPA, SOX, PCI, and CIS using policies, out-of-the-box content and remediation actions. At the end of this session you will take-away actions you can adopt to reduce cost of your IT operations and accelerate the speed of managing compliance and risk.
  • Knowledge18 Sneak Peek: An Inside Look from the Experts
    Knowledge18 Sneak Peek: An Inside Look from the Experts Ellen Daley, Ross Rexer, Adam Mason, Johnny Walker, Clark Conway, Meghan Lockwood Apr 24 2018 5:00 pm UTC 60 mins
    Knowledge18 is just weeks away and it’s time to start preparing. Join Acorio’s Experts on a panel discussion on what to expect at this once-a-year conference.

    Highlights will include Customer presentations, new product-focused technology and innovations as well as main themes we expect ServiceNow leadership to be sharing.

    Join our experts; CEO Ellen Daley, VP Adam Mason, VP Ross Rexer, Johnny Walker and Clark Conway who, combined, have hundreds of Knowledge experience.
  • [Ep.11] Ask the Expert: Data Center Infrastructure Management
    [Ep.11] Ask the Expert: Data Center Infrastructure Management Christopher Brown, CTO, Uptime Institute & Kelly Harris, Sr. Content Manager, BrightTALK Apr 24 2018 5:00 pm UTC 45 mins
    This webinar is part of BrightTALK's Ask the Expert Series.

    Join Christopher Brown, CTO of Uptime Institute and Kelly Harris, Senior Content Manager at BrightTALK, as they take a technical deep dive into data center infrastructure management in 2018.

    Chris will answer questions related to trends from the field:

    - What really makes a well-run data center?
    - The changes we are seeing in the industry
    - What Tier level do I need for my data center(s)?
    - What can you tell us about the typical issues we see every day?
    - What are the challenges ahead for data centers?

    Audience members are encourage to send questions to the expert which will be answered during the live session.
  • Next Gen Solutions to Digitally Transform Your Business
    Next Gen Solutions to Digitally Transform Your Business Will Spendlove VP, Product Marketing at Conga Apr 25 2018 2:30 pm UTC 60 mins
    Join us to hear Conga's VP of Product Marketing, Will Spendlove, discuss how digital transformation is impacting the business landscape. Data is becoming increasingly important in dictating how business is done, creating the need for IT, sales, legal and business goals to better align. Conga provides a suite of intelligent automation solutions to bridge these gaps. In this webinar you will:

    -Learn how Conga is helping our customers digitally transform their organizations
    -See how Artificial Intelligence is leading the way with Conga products
    -Experience how Conga is helping SmartFocus operationally transform their business
    -Meet some of the recently acquired products and companies
  • GDPR: but what about mobile?
    GDPR: but what about mobile? Dr Michael Covington, VP of Product, Wandera Apr 25 2018 3:00 pm UTC 60 mins
    It's the buzziest of buzzwords, but ensuring compliance with GDPR is a very real and pertinent concern for many businesses. An overlooked area in many strategies is mobile - what should companies be thinking about when it comes to mobile devices?

    Join this webinar to get a quick overview of the aspects you should be considering for complying to GDPR from a mobile perspective
  • Closing the Delivery Gap: How Insurers Can Accelerate the Digitization of CX
    Closing the Delivery Gap: How Insurers Can Accelerate the Digitization of CX Oliwia Berdak (Forrester Research), Sean Hull Apr 25 2018 4:00 pm UTC 60 mins
    Digital disruption has come to insurance. And it’s being driven by digitally-empowered customers. Insurers need to adopt business and operating models that are more customer-focused, more collaborative, and more responsive in order to compete with the insurtech digital upstarts.

    Join this webinar to hear Oliwia Berdak of Forrester Research and insurance transformation expert Sean Hull, who has worked with the likes of Allianz and Accenture, share practical advice on how to deliver a compelling digital customer experience, including:

    -Selecting where best to start your digital transformation journey
    -How to continually adapt and change in response to customer demands
    -Learning from, rather than being threatened by, the digital native competitor

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT, Business and Process Professionals from across Insurance sectors
  • Optimize Your Supply Chain to Improve Business Performance
    Optimize Your Supply Chain to Improve Business Performance Rob O'Regan, Director of Content Marketing Strategy, IDG and Greg Horton, Director of Product Marketing, OpenText Apr 25 2018 8:00 pm UTC 60 mins
    How well information flows into and out of your supply chain network can have a significant impact on your business performance. If communication and transactions are hindered, the results can be disastrous – late payments, missed deliveries, unhappy suppliers, and disgruntled customers.

    Automating interactions with your trading partners can streamline your supply chain operations while increasing visibility. It means that transactions between you, your suppliers, and your buyers happen electronically and automatically. Whether you're looking to simplify supplier integration and collaboration with procure-to-pay, optimize your inventory levels with logistics track-and-trace, or leverage e-invoicing to reduce errors and contain costs, automation is essential to boosting supply-chain efficiency. And a more efficient supply chain can lead to reduced costs, greater agility, and revenue growth.

    In this webinar, IDG Director of Content Marketing Strategy Rob O'Regan and OpenText™ Director of Product Marketing Greg Horton discuss the advantages of automating supply chain networks. Find out how automation can help you derive more value from your supply chain.
  • Delivering Service Margin Growth This Year
    Delivering Service Margin Growth This Year Coen Jeukens, Director of Global Customer Transformation, ServiceMax from GE Digital Apr 26 2018 11:00 am UTC 60 mins
    When requesting budget for new tooling a service leader's biggest ‘enemy’ is last year’s result. Why would you need extra budget when you’ve had a track record of year-over-year margin contribution without that budget? In this webinar Coen Jeukens, Director of Global Customer Transformation at ServiceMax from GE Digital will explain how you can articulate value above and beyond business as usual. Discover how to use metrics that matter to the decision makers in the board and deliver instant success.
  • TWO SIDES OF THE SALES COIN:   INSIDE VERSUS DIRECT
    TWO SIDES OF THE SALES COIN: INSIDE VERSUS DIRECT Janice Mars, Principal and Founder Apr 26 2018 3:00 pm UTC 45 mins
    Today’s sales model can be multi-level – and deciding what, when and how to deploy both direct and inside sales teams requires strategy and planning. Hear from both a field and an inside sales expert on the similarities, differences and requirements of building the right sales approach for your organization.
  • Improving Customer Experience: The Content Optimization Maturity Model
    Improving Customer Experience: The Content Optimization Maturity Model Val Swisher Apr 26 2018 5:00 pm UTC 60 mins
    The key to providing a great customer experience is having great content. Content optimization is about making sure your content performs at its best. Content sells, describes, and evangelizes your product or service. In many cases, it is your product or service.

    Val will help you identify which content optimization stage you are in and how to take your content to the next level.

    In this webinar, you will learn to:

    • Improve customer experience
    * Increase quality and consistency
    * Improve your brand
    * Decrease creation and translation costs
    * Improve time to market

    Get your questions ready and we hope to see you there!
  • Tuning in to Context: Achieving Quality, Consistency and Transparency in Digital
    Tuning in to Context: Achieving Quality, Consistency and Transparency in Digital Liz Miller, SVP Marketing, CMO Council Apr 26 2018 5:00 pm UTC 90 mins
    For obvious reasons, video represents an unprecedented level of opportunity for companies looking to amplify their digital engagement efforts. However, many companies still lack a formalized strategy for implementing video, and worse, the metrics currently being used to gauge the success of video are questionable, at best. Many organizations are still applying the same metrics for online video that they use for TV advertising, and with Facebook and Google both admitting to flawed, incomplete and often incorrect reporting structures for video campaign outcomes, it is becoming more important than ever for marketers to establish reliable strategies and metrics for video performance.

    With the level of opportunity that video presents, how can marketers ensure that they are getting the biggest bang for their video investments? What metrics truly matter when it comes to understanding video campaign success, and how can marketers achieve the contextual consistency they need to really understand how their videos are performing?

    To address these issues, the CMO Council will be hosting a webinar to explore the greatest barriers to success when it comes to implementing video campaigns that deliver the intended results, in addition to the metrics needed to gain full transparency into video performance to understand who is viewing videos—as well as when and where they are being viewed—and determine their impact on the bottom line.

    The webinar will be on April 26 at 10am PST/1pm EST, and presented by Liz Miller, SVP of Marketing here at the CMO Council, and a thought leader from Vuble.
  • The Future of Retail is Here: Buy Online Pick Up In Store
    The Future of Retail is Here: Buy Online Pick Up In Store Stefan Nandzik, VP of Marketing at Signifyd Apr 26 2018 6:00 pm UTC 30 mins
    Why buy online pick up in store is the key to omnichannel success and how you can crush it with Signifyd.

    Buy online pick up in store is not only here to stay, it’s a must-have for retailers hurtling through their digital transformations. Half of all consumers have used the service, dubbed BOPIS, in the past year and nearly 90 percent have said they’d like to buy online and pick up in store.

    The catch? BOPIS isn’t easy. The service requires pinpoint precision with inventory tracking, a new set of skills for store associates and a commitment to managing the kind of fraud threats that have historically been the responsibility of the online team.

    In this webinar, we’ll explore the reasons BOPIS represents the future of retail and we’ll outline the perils and potential profits the channel presents.

    Register for this webinar to gain valuable insights into:
    + The BOPIS practices and perceptions of 250 retail professionals working for the country’s largest multichannel retailers — as detailed in a Signifyd survey.
    + The key drivers of the BOPIS revolution.
    + The main challenges large retailers are confronting while trying to provide in-store pick up of online orders.
    + Seven steps you can take to build a successful BOPIS program.
  • How to Make Your Business a Customer Magnet
    How to Make Your Business a Customer Magnet Peter Strohkorb Apr 26 2018 10:00 pm UTC 60 mins
    If you are a business owner or run a business and want sustainable sales growth then this is a must-see webinar for you!

    Peter Strohkorb, international expert on customer centricity in sales and marketing (smarketing) outlines the ten customer touch points that will make or break your business.
  • Preparing to fail - Avoiding IT incidents of Titanic proportions
    Preparing to fail - Avoiding IT incidents of Titanic proportions Shane Chagpar and David Frank of Kepner-Tregoe May 1 2018 3:00 pm UTC 60 mins
    Almost all of us know the tragic story of how the Titanic hit an iceberg on its maiden voyage, sinking in the North Atlantic Ocean, killing more than 1500 people in the process. When uncovering the cause(s) of this catastrophe what is revealed is a chain of over 30 events that lead to the Titanic’s fatal crossing. IT incidents such as major system outages or database security breaches often are triggered by a series of events, each seemingly harmless but, given a certain progression creating a perfect storm. Without systems in place to see the signs of an impending emergency, our ability to avoid a major failure is gone. Worse yet our organization remains at risk, history will repeat itself as the root cause has never been addressed.

    Join Shane Chagpar and David Frank as they take you through a Proactive Problem Management journey using the example of the systematic group of failures that lead the Titanic to that iceberg to help you understand how service organizations can manage risk effectively and avoid business failure.

    Takeaways:
    Learn to document a complex incident in a simple visual map, using this tool to:
    -Transition from reactive documentation, to visual display of the events that led to the incident
    -Identify the teams that are rapidly resolving issues as well as those in need of help
    -Focus on productive discussions (avoiding blame) for future prevention
    -Understand unique circumstances that either improved resolution time or, made it worse
  • Boardroom Brawl! Recruiting Takes on Training for Best Business Results
    Boardroom Brawl! Recruiting Takes on Training for Best Business Results Lauren Bailey, President Factor 8 & Jamie Crosbie, CEO ProActivate May 1 2018 4:00 pm UTC 45 mins
    Two Sales Experts duke it out on this fun webinar to earn your LIVE VOTE for best business growth investment. Learn trade secrets and best practices for leveraging your people for success. Who will earn top billing in your budget? Oh, and the loser will post a LOSER picture of the winner’s design.
  • The State of Engagement: Bridging the Customer Journey Across Every Last Mile
    The State of Engagement: Bridging the Customer Journey Across Every Last Mile Liz Miller, SVP of Marketing, CMO Council and John Nash, Chief Marketing and Strategy Officer, RedPoint Global May 1 2018 5:00 pm UTC 75 mins
    The Chief Marketing Officer (CMO Council) and RedPoint Global are partnering to host a one-hour webinar on May 1, 2018, at 10am PST/1pm EST to discuss our latest report—titled “The State of Engagement: Bridging the Customer Journey Across Every Mile”—which reveals how brands are using connected, contextual and personalized engagements to reach customers through the last mile of their journey with a brand.

    Join Liz Miller, SVP of Marketing here at the CMO Council, and John Nash, Chief Marketing and Strategy Officer for RedPoint Global, as they unveil the findings from a quantitative survey of more than 150 marketers, in addition to insights from interviews with marketing leaders at Coca-Cola, AllRecipes.com, Aston Martin and more.

    Miller and Nash will explore the issues and challenges that organizations continue to struggle as they look to deliver consistent, reliable, data-driven and personalized engagements across an ever-expanding list of touchpoints. They will also share the strategies that leading companies are using to turn intentions into measurable action. The webcast will also take a closer look at the brands that are successfully differentiating themselves through better engagements by delivering the experiences that consumers want.
  • How Much Should a Lead  Cost
    How Much Should a Lead Cost Dan McDade, CEO May 2 2018 5:00 pm UTC 45 mins
    How much should a lead cost? More than you think but probably less than you are currently paying. In this session Dan will discuss what a lead is and isn’t, how to optimize the return on any lead generation program and whether to “build vs. buy”.
  • Improve Decision Making with Embedded Analytics
    Improve Decision Making with Embedded Analytics Simon Ellis, Program VP - Supply Chain, IDC MfG Insights, Lorenzo Veronesi, Research Mgr, IDC and Mark Morley, OpenText May 2 2018 8:00 pm UTC 60 mins
    You need full visibility into your supply chain to take the optimal course of action for your business. And, you can derive actionable intelligence from your supply chain by applying embedded analytics to your B2B transactions. This enables more informed business decision-making and improved performance.

    Watch this webinar on demand featuring IDC supply chain experts Simon Ellis and Lorenzo Veronesi to learn:

    How embedded analytics can provide deeper supply chain intelligence
    The important benefits gained by applying the VUCA (volatility, uncertainty, complexity and ambiguity) management theory to a supply chain analytics environment
    How to extract maximum value from analytics for your supply chain operations
  • What’s New in Data Protection Suite: Introducing Data Protector 10.03
    What’s New in Data Protection Suite: Introducing Data Protector 10.03 Julita Kussmaul, Senior Product Marketing Manager and Uli Wallscheid, Product Manager, Micro Focus May 3 2018 3:00 pm UTC 60 mins
    Join us for an exciting and informative look at the latest release of Data Protector.

    Data Protector 10.03 brings improvements in the Scheduler and adds support for 3rd party storage systems, including NetApp and out-of-the-box support for HPE StoreOnce Cloud Bank. It also expands cloud support with native integration to Amazon S3.

    This new release introduces a new documentation portal that replaces the traditional PDF-based documentation. And a full, direct install with Data Protector 10.03 means easier upgrades from previous versions.

    See a live demo of all the key new features and the new documentation portal and learn how you can easily upgrade to this new version.
  • The Four Pillars of An Effective Training and Coaching Program
    The Four Pillars of An Effective Training and Coaching Program Shari Levitin, Founder of Shari Levitin Group May 3 2018 6:00 pm UTC 45 mins
    Does your training fall on deaf ears? Research confirms 87 percent of traditional sales training doesn’t stick.

    In this session, you’ll learn the four pillars required for a results-producing training and coaching program. Learn to leverage scientifically proven methods to increase ramp-up time and decrease turnover.
  • Software Defined Networking has Arrived: Are You Ready to Manage it?
    Software Defined Networking has Arrived: Are You Ready to Manage it? David Gehringer, Principal, Dimensional Research; Camilo Cuervo and Jon Kies, Micro Focus May 8 2018 3:00 pm UTC 60 mins
    Join us on this webcast as we discuss the exciting findings from the recent Dimensional Research survey of network professionals about their SDN plans, rollouts and challenges and get ahead of the curve for your SDN deployment.

    Learn how Network Management Operations from Micro Focus can help you deploy SDN more effectively to drive down cost and enhance performance and agility in your environment.
  • Data Preparation Done Right
    Data Preparation Done Right Davinder Mundy, Specialist Big Data Technologies, Informatica May 9 2018 9:00 am UTC 45 mins
    How do you avoid your enterprise data lake turning into a so-called data swamp? The explosion of structured, unstructured and streaming data can be overwhelming for data lake users, and make it unmanageable for IT. Without scalable, repeatable, and intelligent mechanisms for cataloguing and curating data, the advantages of data lakes diminish. The key to solving the problem of data swamps is Informatica’s metadata driven approach which leverages intelligent methods to automatically discover, profile and infer relationships about data assets. Enabling business analysts and citizen integrators to quickly find, understand and prepare the data they are looking for.
  • Cash in at scale on the esports explosion
    Cash in at scale on the esports explosion Dean Takahashi, Lead Writer, GamesBeat May 9 2018 10:30 pm UTC 60 mins
    The esports market is on fire. Last year 43 million people watched the League of Legends world championships, a multiplayer fighting game. And it's not a niche market of teenage boys in basements. A recent report found that 31 million people watch esports tournaments in the U.S., and more than double that -- 68M -- in China.

    And the question is -- how do you monetize that at scale?

    Look to the wild success of the Asia-Pacific esports companies. The companies who stage events like China’s 2017 Riot Championships, which posted more than 32 million viewers, have been able to compel customers to actually pay to view content, and even tip players, with the right streaming and payment technologies.

    Don’t miss this VB Live event for keen insights from leaders in the space on how U.S. companies can effectively operate globally or begin to expand globally. You’ll learn how to confront the challenges that scaling your audience can pose and improve it, from west to east, as you look to capture more of the global audience opportunity.

    Register now for free.

    You’ll learn about:
    * The opportunities provided by the growth in the esports streaming content market
    * What's causing the streaming content surge and market growth
    * The technology making this explosive esports growth possible on a global scale
    * Confronting the problems around scale in markets like China and elsewhere

    Speakers:
    * Dean Takahashi, Lead Writer, GamesBeat
    * Roc Harry, Relationship Director, Worldpay
    * Carter Rogers, Senior Analyst, SuperData Research
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Worldpay
  • Building a Sales Playbook that Salespeople Will Really Use
    Building a Sales Playbook that Salespeople Will Really Use Michael Griego May 10 2018 5:00 pm UTC 45 mins
    Trying to get your sales team to be on the same page? Locking down on optimized sales actions and best-practices? Want to build a Sales Playbook beyond paper documentation? We'll show how to lock down right-practices and roll it out to your salespeople in a way that they'll REALLY use.
  • Fireside Chat Series - Sales Management: Coaching Difficult Sales People
    Fireside Chat Series - Sales Management: Coaching Difficult Sales People Steven Rosen and Kevin Davis May 11 2018 4:00 pm UTC 45 mins
    Sales management expert Steven Rosen is hosting a fireside chat with fellow sales management expert Kevin Davis. Steven and Kevin will have a no holds barred chat sharing their insights on the most challenging issues facing sales managers today.

    No powperpoint, no videos, just open and frank discussion.

    Expect an action-packed webinar filled with sales management gems, pearls, powerful insights and stories, that will help you crush your sales numbers.