Get powerful operations insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which systems and processes are driving operational efficiency, maximizing value and customer success.
Often B2B marketers will focus heavily on the generation aspect of lead generation and lose sight of what happens next. Generating new leads is one thing, but nurturing them to qualify themselves is what separates a lead in your funnel from a customer tied to revenue.
Join Ian Campbell, CEO, Mission Suite as he breaks down a lead generation and management process that generates results at the bottom of the funnel.
Learn some of the best tried and true tactics and how they combine with L&T's new school thinking on building business relationships online.
In this webinar, you will learn:
- How to make LinkedIn ads work for your company
- How to develop a database of contacts that DON'T MIND and even ENJOY when you reach out to them
- How to build relationships that benefit your bottom line
- How to avoid old school tactics that people keep trying even though they simply don't work anymore
In an era when analytics and business intelligence allows just about anything to be measured, how do you determine the metrics that matter to your app’s marketing performance? Apps have the potential to drive major value for your company, with the global revenue from mobile apps stores set to reach $52 billion this year. How do you ensure you’re capitalizing on the potential that a popular, engaging app can offer? Avoid analysis paralysis by focusing on a few key performance indicators (KPIs).
Join Gwen Murray, Mobile Marketing Lead at Staples, and Sheila Bhardwaj, Director of Account Management at TUNE, for a webinar that will teach you everything you need to know about mobile marketing KPIs, including how to decide on the right ones based on your goals, app, and business. If you’re a mobile marketer looking to understand which KPIs are available and how to use them, you won’t want to miss this.
By registering for this webinar you'll:
* Learn the most widely used mobile marketing KPIs
* Understand KPIs to target depending on your type of app, goals, and user lifecycle stage
* Know unique KPIs that can help demonstrate value even if not a mobile-first business
* Get action items for your new KPI data geared toward moving the needle for your business
* See how your app stacks up against key industry benchmarks.
* Gwen Murray, Mobile Marketing Lead, Staples
* Sheila Bhardwaj, Director of Account Management, TUNE
* Wendy Schuchart, Analyst, VentureBeat
Inbound marketing has surged in popularity in recent years, effectively generating 3 times as many leads as traditional outbound.Yet, many large enterprise organizations struggle to dedicate the resources needed to get started.
A properly-implemented inbound marketing strategy improves the impact of your overall marketing efforts by increasing audience engagement, driving traffic to all of your content, fostering stronger relationships, and ultimately, building your pipeline.
In this webinar, Shellie Hutchens, Director of Marketing at Mediacurrent will give you actionable advice to get a handle on this untapped resource.
• Overcoming challenges to inbound marketing implementation
• Considerations before implementation
• Proving measurable ROI
• Innovative ways to make sure your system works for your goals
Although cyber attacks are on the rise, cybersecurity in state and local governments around the country often remain woefully underfunded. In an era of limited budgets and competing priorities, the behind-the-scenes risk mitigation of cybersecurity can be underappreciated and pushed down the list.
This digital viewcast will explore some of the biggest cyber challenges facing state and local governments such as outdated IT systems, the rise of IoT, budgetary constraints and hiring the correct workforce, while also examining how to effectively communicate cyber risks to both internal and external stakeholders. Route Fifty will sit down with cyber experts to discuss the following essential elements of a successful cybersecurity program:
- Implementing the strategy: Defining the correct priorities, tools, and tactics
- Training the workforce: Communicating best practices in cybersecurity to employees across an organization
- Transforming the culture: Instilling the importance of cybersecurity beyond just the office of information technology
- Developing the partnerships: Working across both different agencies and different levels of government and collaborating with the private sector
- Making the case: Effectively securing cybersecurity funding from skeptical stakeholders
ABM strategies require the coordination of a lot of moving parts.
In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.
You will learn:
- How to leverage what you already have to create personalized content that resonates with accounts
- About the different levels of account-based content marketing so you can prioritize where and how to spend your time
- How to use different types of marketing technology to bring your account-based content to the next level
Consumers want to be catered to without being stalked. The right degree of email personalization leads to greater brand loyalty and LTV. The overdone personalization approach leads to unsubscribes. But email marketing is more than just opens and click-through rates (though that’s part of it). The right cocktail will give value to consumers while having the side effect of also doubling your open rate.
So how do you get there?
We're going to show you. Stewart Rogers, Director of Marketing Technology, has studied the big and small data around email marketing and has uncovered the tried and true formula for increasing open rate and customer satisfaction. Join us for this free executive roundtable where we will arm you with strategies you can start using to increase your effectiveness.
In this webinar you'll learn to:
* Personalize email marketing without making huge errors.
* Avoid common marketing errors (wrong names and/or interests)
* Increase open rate
* Leverage data to target email personalization
* Tommy Lamb, Director of Loyalty and Retention, Teleflora
* Traci Inglis, CMO, Just Fab
* Chris Bernarbe, Sr. Marketing Manager, JetSuite
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
Find out how the world’s largest motoring services organization keeps one step ahead with more effective customer analytics and customer journey management.
Join Andrew Smith, Sales Director at BlueVenn and Terry Chegwin, Insights and Analytics Manager at the American Automobile Association (AAA) as they discuss strategies for utilizing the BlueVenn Customer Journey and Analytics platform to accelerate its marketing capability. Using the BlueVenn Closed-Loop marketing methodology, Terry will talk about how AAA can deploy sequences of strategies, combining its, mobile, digital and offline channels.
You will learn:
•The fundamentals of the BlueVenn closed-loop marketing methodology
•The importance of a Single Customer View for AAA
•How AAA can build and coordinate complex, multi-tiered campaigns
•How AAA look to move their members through customer journeys based on their behavior
See Informatica Cloud Integration Hub in action. This is a recording of a product demo so that you can better understand how Cloud Integration Hub works and how it’s modern publish/subscribe hub for data can simplify complex cloud and hybrid data integrations. Better organize your cloud data integration, save time and costs, and improve data governance with Informatica’s Integration Hub in the cloud. Cloud Integration Hub is available today as a service in Informatica Cloud.
From 25 May 2018, the EU General Data Protection Regulation (GDPR) will affect every organisation that processes EU residents’ personally identifiable information (PII). Non-compliance with GDPR could be catastrophic – in terms of fines and reputational damage - however, non-compliance could also mean a significant loss of competitive advantage.
This webinar explores the strategic impact GDPR will have across insurance organisations and their data landscapes. In reality, GDPR is a clarion call for treating data as a strategic asset – and affects all of us, regardless of whether you are a Chief Data Officer, Head of Risk/Legal or a CMO.
Join this webinar and learn:
- The data challenge GDPR poses to Insurers, and what compliance means to you and your organisation
- How to treat Personally Identifiable Information (PII) as a strategic asset, and use it to create foundations for success across your organisation
- How to address the GDPR compliance challenge, and turn it into competitive advantage
Simplify your complex cloud and hybrid data integration with a publish/subscribe hub designed for enterprise data. Informatica's popular Integration Hub is now available as a service within Informatica Cloud. Learn how to boost the efficiency of your SaaS, cloud and hybrid data integration with Cloud Integration Hub.
Data and analytics are the lifeblood of effective marketing and consumer engagement. However, we found many of the marketers we recently surveyed are facing a data dilemma. On the one hand, they know data analytics is integral to achieving their marketing objectives. On the other hand, many are struggling with the resource-intensive nature that navigating data demands. This data dilemma is two sides of the same coin, where marketers can feel overpowered, rather than empowered, by data.
In this Marketing Week webinar, in association with Callcredit, we will explore some of the reasons behind The Data Dilemma and ways in which marketers can gain control over their data, to translate it into insight that drives growth.
Winning hearts and minds is a continuing challenge for marketers seeking to connect with consumers on an emotional, cultural or behavioral level. Whether you run marketing for a distinguished, dynamic or developing brand, there is always a need to continually search for ways to stay relevant, real and rewarding for customers.
Drawing on best practices and perspectives from the CMO Council’s latest report, titled “Building Brands That Attract and Engage Fans,” this upcoming webinar will feature both brand leaders and domain experts.
Topics to be explored include:
-The roots of brand attraction and cognitive connection
-How to survive and prosper amid market diversity and change
-The intersection of cultural and behavioral economics
-The essential ingredients for authenticity and credibility
-Fresh thinking on new ways to invigorate and magnetize brands
Webinar participants will include Liz Miller, SVP Marketing from CMO Council, Jennifer Grabenstetter, Executive Director of Global Communications- Product Care at Sealed Air and author John McGarr, President of Fresh Squeezed Ideas.
Being a small business owner, there is a lot to do and maybe you think you don’t have the resources or money to do it. Entrepreneurs often believe that marketing strategies are for companies with seven-figure budgets but that is not true. So when cash is tight, how do you grow your business with little or no money?
We, at Insightly CRM have partnered with Alignable, the social network for local business, to discuss how to leverage current customer information and your network to increase sales, gain more customers and increase your brand’s visibility without breaking the bank.
In this session you will learn how a customer relationship management (CRM) application paired with other tools can help know your customers better, innovate for new growth ideas, get your employees on the same page and take home advice you can implement today to grow your business without growing your budget.
Video Interview: David Harvey, Principal Consultant, Banking and Securities Practice, EMEA Dell Services, discusses Dell Services and Zafin's joint Customer Centricity and Pricing & Billing Life Cycle management solutions along with John Kohari, CEO, The Americas, Zafin and Linda Wade, Account Director, Zafin.
The interview covers typical challenges faced by banks around Product Innovation, Relationship based Pricing and Customer Retention.
Jon Kohari and Linda Wade discuss how the combination of Zafin and Dell Services can help Financial Institutions deliver superior customer value by offering the right product at the right time and through the right channels, while removing dependency on legacy systems to enable product innovation and reducing revenue leakages and operational risks.
Building brand affection is one of the best things you can do for any product. Think about it -- do you ask for a tissue or do you ask for a Kleenex? Do you look for a plastic bandage or do you ask for a Band-Aid? Do you "use a search engine to find out information about your blind date" or do you Google them?
This is more than performance marketing -- which evolved solely to drive transactions and downloads -- this is awareness marketing. And for the games community, it's about getting people to remember and associate an emotion with your game, so they seek it out now -- and later. But brand awareness is hard to measure -- and hard to get your arms around. Many games teams spend little to no budget, favoring the results-focused performance marketing. We're going to show you how to be better than them -- and get the advantage for your mobile game, starting today.
Venturebeat's own CEO Matt Marshall will sit down with execs from the gaming industry such as Seriously's VP of marketing and Eli Danziger, product manager for YouTube Ads as well as the CMO of Smule, Rob Singer. Together, we'll discuss storytelling and brand awareness marketing tips tailored to mobile games today.
In this third installment of our Building Games Communities series, you will:
* Learn how to use YouTube and other channels to drive brand awareness for mobile games;
* Find the right time to invest in brand awareness marketing in your mobile game lifecycle; and
* Understand the right KPIs to measure ROI on awareness marketing.
Our esteemed panel for this rockstar discussion includes:
* Matt Marshall, CEO, VentureBeat
* Phil Hickey, VP Marketing and Communications; Seriously
* Rob Singer, CMO, Smule
* Eli Danziger, product manager, YouTube
* Wendy Schuchart, Moderator, GamesBeat
Don't miss out. Register today and attend live for this interactive mobile gaming panel.
Digital business isn’t just a fad. Digital business is now
just business. And it has created a whole new level of expectations among your customers, prospects and new competition in your industry. Your organisation’s success will be determined based on your ability to deliver more personalised digital experiences that meet customer expectations in the moment, as well as your ability to move quickly to combat digital savvy competitors trying to push you aside.
In this Marketing Week webinar, in association with Acquia, we will help you stay ahead and not fall behind in a world of digital disruption that’s changing faster than many can keep up with. We’ll talk about:
- How to stay ahead of digital disruption, and customers’ changing demands, by blending the right combination of digital experience technology and organisational strategy
- How personalisation, new modes of interaction like voice-based interaction (Amazon Echo), digital screens and signage, and other digital channels are expanding the definition of digital experience success
- Describe common internal organisational barriers that cause you to fall behind and prevent you from moving quickly to stay ahead of the market and your stakeholders
- Address how a flexible digital experience platform can help Business and IT to work together and provide a strong foundation for whatever comes next in a fast-changing, digital-first world
So what type of content really receives the most engagement from channel partners? And which channel do they respond best to? Here Heather Margolis, President & Founder of Channel Maven Consulting and Robert Cassard, CMO & Creative Director, Voodoo Viral Marketing Systems will reveal all as well as share our best practise approach to creating content that’s appealing to your audience.
Personalisation is the key to boosting sales, customer loyalty and conversion, yet only a handful of brands are doing it. How’s this for startling? 72% of companies say they know they need to implement personalisation but aren’t sure how to do it.
Well that’s where we come in. Andrew Furlong, RedEye’s CRO Director, will not only explain the importance of personalisation, but give real, tangible actions you can take to start ramping up your personalisation efforts. We’ll be focussing on real-life campaign examples you can take away and implement quickly to rapidly see increased conversion, loyalty and ROI.
Live from the 2016 Hosting & Cloud Transformation Summit in Las Vegas, Brett Azuma from 451 Research will interview Julian Kudritzki, COO of Uptime Institute and John Sheputis, President of Infomart Data Centers about how organizations use Uptime Institute’s Efficient IT to seize opportunities to innovate while reducing their environmental impact and meeting a variety of business and sustainability goals.
Is your integration architecture optimized for a digital enterprise?
The integration landscape is changing — fast. As technologies, products and services, customer expectations and deployment models continue to evolve, IT and integration leaders look to digital transformation to meet the requirements of today’s digital business. You’re under increased pressure to speed up, scale and distribute enterprise integration capabilities just to keep up. The question “Is your integration architecture future ready and optimized for digital business?” has never been more relevant than now.
Join us for an informative webinar where, Saurabh Sharma, senior analyst - middleware Ovum, will share unique insights into the technological advances in integration architecture, converging business models and strategies for integrating disparate application environments, and digital channels into existing enterprise IT set up. He’ll be joined by Tarak Kudumu, director, Enterprise Business Integration, Dell Services, to discuss the key characteristics of a future-ready integration architecture and how Dell Services’ Enterprise Business Integration offerings and engagement models can help you transform your integration landscape to be future ready.
By the end of this webinar, you will:
• Discover the rapid advancements in the field of enterprise business integration
• Rethink ways to improve and better integrate your application environments
• Learn more about Dell Services’ comprehensive enterprise integration service offerings
Smart marketers know that the sweet spot between AI and the org’s branding is where true customer engagement spikes. It’s not enough to give the customers what they want. It’s about giving them what they didn’t realize they wanted. Like how every time you upload a photo to your Facebook account -- its DeepFace artificial intelligence program suggests that you need to tag your friend. Or how Starwood’s bot butler “Botlr” has not only freed up staff time in Aloft properties but also underlined its brand’s enthusiasm for AI and machine learning technologies.
It’s time to take that AI one step further. We’ll talk about how to build and design the customer experience by using AI and machine learning. We'll show you how successful companies are making tremendous strides in moving the needle toward optimized customer engagement. And what's more, we're going to show you how to get started today by taking the guesswork out of your marketing strategy.
Join us for this hour long deep dive into using AI and machine learning to design the customer experience.
After this webinar you'll:
* Learn how to build a customer engagement strategy from the ground up using artificial intelligence.
* Hear valuable tips on improving your customer engagement now
* Get insight from top execs who have been down this road and have the best advice to design the customer experience. In this VB Live curated hour long workshop.
* Jon Cifuentes, CEO, FoundRobot and VentureBeat analyst
* Robert Hoffer, founder, Smarter Child
* Nick Edwards, CEO, Boomtrain
* Wendy Schuchart, Moderator, VentureBeat
Industry analysts believe that “eighty-nine percent of companies plan to compete primarily on the basis of the customer experience.” To fulfill this vision in the manufacturing industry, the role of master data management (MDM) has been strategically evolving. Now, in addition to traditional uses, MDM is helping manufacturers tackle an array of business challenges like cross-sell and upsell, vendor management, or targeted marketing campaigns. Early adopters have seen significant business advantages by using MDM to build a 360-degree view of customers across products, regions and lines of business. In fact, with a next-generation view of customers and the products they own, one $60 billion manufacturing company improved cross-sell and upsell success by five percent.
In this webinar, Suresh Babu Balasubramanian from Wipro and Hamaad Chippa of Informatica will discuss how great customer data can help tackle some of the major strategic and operational business challenges manufacturers face. Our conversation will focus on:
• Industry trends impacting the customer experience and need for a 360-degree view of customers
• An overview of key Total Customer Centricity solution capabilities and value-add
• Business benefits of improved customer information
• A customer success story
In this lively webinar we are pleased to welcome Claire Agutter of ITSM Zone and Jayne Groll from the DevOps institute to talk about Agile Service Delivery and answer the following questions:
1. Why are ITSM organizations looking to be more agile?
2. What does it mean for existing frameworks like ITIL?
3. What are organizations adopting? (agile ITSM, DevOps)
4. What is the role of tools and techniques such as process hacking to achieving agile service delivery?
5. What are the business benefits and value?
The webinar will cover topics that bridge Delivery Agility and Business Agility in The Agility Series.
About our presenters:
Claire Agutter is the lead tutor for ITSM Zone (www.itsm.zone), providers of high quality, accredited online training for IT professionals. Claire uses her background in service management operations and consultancy to blend old and new best practice to give organizations the toolkit they need to deliver business value. From ITIL to DevOps, OBASHI and Agile Service Management, Claire believes in sharing knowledge and experience between organizations, and hosts the popular ITSM Crowd hangouts that provide practical advice to professionals around the world.
Jayne Groll is a Board Member of the DevOps Institute (DOI). She is also President of ITSM Academy. Jayne carries many IT credentials including ITIL Expert™, Certified ScrumMaster, Certified Agile Service Manager, DevOps Foundation and is a Certified Process Design Engineer (CPDE)™ . Her IT management career spans over 25 years roles across a wide range of industries. Jayne is very active in the ITSM, Agile and DevOps communities and is the author of the Agile Service Management Guide. She is a frequent presenter at local, national and virtual events.
Digital advertising has proven to be an effective tool for many marketers as display ads enable you to reach new audiences and retargeting can allow you to reconnect with existing prospects and customers. But how can digital marketing be most effectively leveraged within an inbound marketing strategy?
In this Marketing Week webinar, in association with HubSpot and AdRoll, learn how to:
Define the inbound marketing and sales funnel
Create effective ads to support your retargeting efforts
Identify where in the inbound methodology various forms of ads are most effective
Creating the ultimate master record with a 360-degree view just got re-mastered. Join us as we talk about Informatica MDM – a true multi-domain MDM solution, available both on-premise and in the cloud.
Take a look “under the hood” as we share the freshest updates for our data quality, data integration, and business process management workflow integrations with Informatica MDM. Learn how to improve your customer and business profiles with our Contact Validation Data-as-a-Service powered by Dun & Bradstreet, which helps you fill in the missing information you need, for accurate records you can swear by.
Join us for a live webinar to tour what’s new in Informatica MDM:
•See the latest features and functionalities available in our flagship MDM solution
•Explore the flexible and powerful user interface with rich new page layouts that make it easier to view, add and update business-critical data and relationships
•Meet Entity 360, an intuitive UI platform for building business user focused rich interfaces such as Customer 360, Product 360, and Supplier 360
Who is this webinar for?
•Current Informatica MDM customers who want to know what’s latest from industry leader
•MDM consultants, practitioners, and developers who want to stay on top of MDM advancements
•You! Just browsing or researching MDM options? Perfect! Or maybe you’re MDM-curious? Awesome! This webinar will help you understand what Informatica MDM does, how it’s used, what’s possible, and whether or not it fits your business needs
Ranked as a clear leader in top analyst reports, including Gartner MQ, Forrester Wave, and The Information Difference MDM Landscape, Informatica MDM has been awarded top scores for customer satisfaction, innovative technology, and market strength.
Can’t attend the live webinar? Sign up today and we’ll send you the on-demand recording afterward.
With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale, and how do the top channels & formats fit into their strategy? Learn what’s working for the top 100 app install marketers — and what isn’t — during this session revealing the results from the latest App Install Survey.
The Q3 2016 App Install Marketing survey provides insights, benchmarks, and trends from the top 100 grossing app developers, revealing over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.
The webinar will cover:
* Top app install formats by usage
* Most effective app install formats
* App install budget allocation by channel
* Key KPIs of top advertisers
* Top 5 campaign trends
* Top drivers of app install scale and quality
* The targeting methods that work
* What’s changed in mobile apps since 2015
* The big new mobile app trends for 2017
* Christian Calderon, CRO, Ketchapp
* David Rose, Director of Performance Marketing, Pocket Gems
* Kevin Teng, Sr. Director, User Acquisition, AdColony
* Wendy Schuchart, Moderator, VentureBeat
70% of organizations say that efforts to transform the business are undermined by internal complexity, including legacy technologies and a lack of collaboration between the business and IT. Business functions can’t wait months for solutions, but IT leaders must to retain oversight to prevent digital projects from spiralling out of control.
Join this interactive webinar to hear how Takeda Pharmaceuticals has used a Digital Business Platform to rapidly build agile applications approved by IT, but owned and customized by the business teams that use them – unlocking benefits that would be attractive to any organization.
Sign up to get practical insights from how Takeda:
•Enabled the operational agility needed to digitally transform
•Rapidly digitized core processes including procurement
•Unlocked the potential for enterprise-wide cost savings
Importantly, you will have the chance to ask your questions about all of the above.
On September 7, Hewlett Packard Enterprise announced plans for a spin-off and merger of our Software business unit with Micro Focus, a global software company dedicated to delivering and supporting enterprise software solutions. The combination of HPE’s software assets with Micro Focus will create one of the world’s largest pure-play enterprise software companies. We will remain focused on helping you get the most out of the software that runs your business.
Join the HPE IT Operations Management Executive team to hear firsthand about the recently announced HPE Software and Micro Focus spin-merge. What does it mean for us, what does it mean for you, and most importantly how it strengthens HPE’s ability to help transform traditional IT environment into a digital enterprise with automation, orchestration and ultimately, transformation solutions. Hear about the ITOM strategy and commitments to the roadmap including upcoming. These solutions help IT organizations automate tasks to drive efficiency across the virtualized data center, orchestrate processes with speed and agility to evolve to a “cloud inspired” IT service model, and transform the support & delivery of services to modernize the customer experience, leveraging the full power of the hybrid cloud
Bring your questions and join us on this new journey to success.
Every company has sensitive and confidential data. it's important that we maintain data security and compliance within our retail teams and handle that data properly. It's equally important to prevent malware from infecting servers and computers and to protect the information and data coming into your organization.
Learn how to ensure privacy and security of sensitive production data by managing devices and channels within and outside your organization.
Creating outstanding customer experiences can be like conducting an orchestra. Marketing elements, including content, personalization, omni-channel, and commerce, need to fit together in harmony to help you gain customer insight to deliver the right content at the right time.
Register for this upcoming webinar for a step-by-step tutorial on how to set goals, work cross functionally, harness your data, and sync your channels to improve the customer experience.
You'll learn how New England Bio Labs integrated its marketing pieces and built a solid foundation that empowered them to capitalize on best-in-class collaboration, support, engagement, and satisfaction.
You'll also learn:
• How to set expectations and priorities to orchestrate a strategy for digital maturity
• How to integrate actionable data from a number of systems
• Tips for optimizing the interactions that create lifetime customers
Don't miss this chance to hear practical, real-world advice on building excellent customer experiences!
Marketing automation doesn’t have to seem like a distant frontier. Layer One Media’s James Pellizzi delivers a hands-on session with actionable insight that you can deploy, faster than your competitors eat lunch. Presentation followed by 10 minute Q&A.
The rising tide of regulatory compliance has reached beyond banks to the third-parties that supply them. The emphasis on complying with guidelines for managing the risks stemming from third party has increased significantly. FDIC states that “You can outsource a task, but you cannot outsource responsibility”.
IHS Markit and Dell Services have engaged Everest Group to study the third party risk management practices in financial services industry and present their point-of-view on the best-in-class practices for third party risk management. Everest Group has synthesized a “market perspective” on how financial services enterprises manage the risk arising from third parties and what are the characteristics of the best-in-class technology solutions in TPRM. In this webinar, Jimit Arora, Partner IT Services at Everest Group presents the findings of the research and discusses best practices for enterprises adopting technology solutions to manage third party risk.
“In world where money talks and organic reach is at an all-time low across social media, how can those without large advertising budgets get their message seen by the right people? In this session, we examine organic B2B social media marketing strategies that will help businesses grow brand awareness, identify and pursue potential leads and add a vital element of personalisation to their marketing. On top of this, we will discuss some of the best practice approaches when it comes to optimising and measuring the success of organic activity.”
A deeper understanding of the customer journey is changing the way organizations engage with their customers, meaning brands who adopt customer journey optimization strategies are reaping the benefits.
The problem is, each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for engagement, tracking this behavior and making use of the data can seem like an insurmountable challenge.
As marketers, we need to move past the old metrics and campaigns that have no relevance in the new age of the customer and look at new ways to monitor cost, measure response, attribute impact and improve communications.
In this webinar, Blue Venn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.
With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.
It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.
Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.
In this webinar, you’ll:
Understand the broader digital wallet strategy to connect with customers through chatbots
Get valuable tips to spin chatbots into gold
Learn the biggest mistake organizations are making with payments through Messenger
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
Social media is where we as brands all need to be. But what are the nuances around this to consider, which platforms and how can you drive increased attention to your brand whist reaching a far greater audience? Here we will be joined by Ian Moyse, Sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Ian has high Klout and Kred social scores, is regularly featured in top social sellers and other reports / league tables and has advised many firms and leading individuals on fundamentals of playing the Social game.
Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster?
As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM.
Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works.
In this webinar, you’ll:
* Target precise messages and optimize user retention across all of your marketing channels
* Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences
* Prevent or eliminate the potential of fraud.
* Wendy Schuchart, Moderator, VentureBeat
More speakers to be announced soon
Attribution is often described as trying to find a single source of truth for the relative impact of every channel on the customer path to conversion.
However, the proliferation of the marketing stack, advertising channels, and user devices has made that search ever more challenging, as have the various schools of thought around the best attribution strategies.
Thus, AdRoll has partnered with Econsultancy to evaluate the state of marketing attribution in the UK, France and Germany. Join Gavin Flood, AdRoll EMEA marketing director, and Jim Clark, Econsultancy research director on November 22nd for a live webinar to make sense of attribution in 2016.
In this webinar you will learn how to tackle numerous attribution challenges:
- Learn why most organisations don’t carry out attribution across the majority of their campaigns and how to remedy this.
- Benchmark your organisation against your peers and find out which methods and technologies they are using.
- Discover the skills and training needed for successful attribution.
- Ask any and all your questions live.
Over the last twelve months, Ascend2 and Informatica have partnered to produce intriguing research on what’s working – and not working -- in marketing. The result has produced a clear understanding that data-driven marketing is here to stay, but that there are also numerous challenges standing in your way of achieving success. And, if you’re like most marketers, you’re probably spending the fourth quarter planning your budget and building your plan for the upcoming year.
As you get ready to tackle 2017, this research discussion will prepare you with a plan to overcome your marketing data challenges as you enter the new year. During this webinar, we will explore the benchmark research we conducted and you will hear benchmarks from your peers, trends from your industry, and strategies to drive the best customer experience with your marketing tactics.
Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble.
The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts.
In this webinar, you will:
* Understand how to move past quantity and generate quality opportunities
* Build the right marketing KPIs for defining lead quality and lead conversion
* Define a conversion strategy that builds retention
* Sam Yount, CMO, LendingTree
* Jason John, CMO, Publisher's Clearing House
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, VentureBeat
Are you providing enough resources, news and updates to your channel partners? Do you know what they actually want to receive from you? Interviews with vendors such as Cath Hackett, VP of Channel and Marketing at Becrypt and their partners to determine what their partners want to receive, and what they are actually getting. Let’s examine together how different these really are.