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  • LiveAction: Gaining Deep Visibility Into The WAN Overlay LiveAction: Gaining Deep Visibility Into The WAN Overlay David Izumo, Principal Engineer, Technical Marketing, LiveAction & Manan Shah, Director of Product Management, Viptela Live 45 mins
    Operation teams need to detect and correlate application problems with the real-time events happening on, both, the overlay and underlay networks. They also need capability for retrospective visualization into such problems. SD-WAN introduces new requirements for such advanced monitoring capabilities.

    LiveAction’s LiveNX™ is a robust visualization and analytics engine that integrates the network-generated metadata from Viptela SD-WAN technology to monitor application traffic on an end-to-end basis in real time. The retrospective visualization capability complements the intelligence provided by Viptela’s management solution and thus simplifies SD-WAN planning, monitoring and troubleshooting.

    This webinar will cover the major integration capabilities between LiveAction’s LiveNX and Viptela’s SD-WAN and share existing best practices to effectively manage the entire lifecycle of an SD-WAN deployment. These include:

    • Planning: Selecting pilot sites when planning SD-WAN deployments, identifying unsanctioned applications and end users, and establishing network utilization baselines which are used for right-sizing
    • Deployment: Using LiveNX real-time visualization to verify Viptela SD-WAN policies and assure services are not impacted in the event of brownouts or abnormal events
    • Management: Monitoring bandwidth and visualizing path control so network administrators can ensure application performance and mitigate problems before they affect users. Reporting on business applications to manage and optimize voice and video communications
  • TFD: Network Engineer Roundtable on Deploying SD-WAN TFD: Network Engineer Roundtable on Deploying SD-WAN Panel of 8 Network Architects, moderated by Tech Field Day Recorded: Jan 20 2017 60 mins
    Ten seasoned network engineers will debate on their views and experiences with SD-WAN. This roundtable discussion moderated by Tech Field Day focuses on how network professionals are analyzing and adopting SD-WAN technology, and integrating it into existing network architectures.

    SD-WAN has been the most rapidly deployed SDN technology. But major concerns remain on which features are the most fundamental and differentiating, and the maturity of the technology for large scale deployments. The major discussion topics will include:

    - Maturity of SD-WAN for prime-time deployment
    - Relative importance of features like routing, security, segmentation, vCPE, multi-tenancy, Application steering, SaaS, and Cloud.
    - ROI and the Before/After picture
    - Most typical use-cases across industries
    - Best practices in deploying SD-WAN based on personal experiences
  • Anuta: Network Orchestration for Managed Branch Services Anuta: Network Orchestration for Managed Branch Services Kiran Sirupa, Director of Marketing & Praveen Vengalam, Co-Founder and VP of Engineering, Anuta Networks Recorded: Jan 19 2017 36 mins
    SD-WAN presents a transformational opportunity for Telcos and MSPs to offer value added services. Anuta NCX orchestrator bridges the multi-vendor legacy and SD-WAN infrastructure for a smoother transition. Join us live to learn about Anuta's SD-WAN and vCPE customer deployments at global Tier-1 MSPs.
  • Zscaler: Cloud Security with SD-WAN, Case Studies and Best Practices Zscaler: Cloud Security with SD-WAN, Case Studies and Best Practices Sri Subramanian, Sr. Director of Product Management, Zscaler & David Klebanov, Director of Technical Marketing, Viptela Recorded: Jan 19 2017 47 mins
    Gartner estimates that by the end of 2019, 30% of enterprises will use SD-WAN technology in all their branches, up from less than 1% today. And as of Nov 2016, Gartner has estimated about 50,000 production SD-WAN deployments. SD-WAN is a transformational approach to simplifying branch office networking.

    However, security is a critical factor for SD-WAN adoption, especially for cloud and Internet applications. With Zscaler and Viptela you can now secure all Internet traffic without having to backhaul it to centralized DMZs. Customers have seen more than 50% WAN cost-savings while keeping their branch offices and employees protected.

    Join Viptela and Zscaler to discuss the best practices for securing your distributed enterprise with cloud security and SD-WAN. They will also cover:

    - Common use case scenarios for SD-WAN and cloud security
    - Real world deployment examples
    - Best practices for improving your security posture with cloud security
    - Zscaler and Viptela technical integration elements
  • New Containerization Capabilities for HPE Universal Discovery and CMDB New Containerization Capabilities for HPE Universal Discovery and CMDB Jon Furner, Results Positive and Ron Bocken, HPE Recorded: Jan 19 2017 42 mins
    Looking to reduce deployment costs and increase time to value? Don’t miss this opportunity to see and hear about the new container capabilities of HPE Universal Discovery and Universal CMDB solutions. In this webinar, you will receive an overview from Results Positive on how you can utilize the HPE Configuration Management System with new capabilities to discover containers and configuration items in your data center and simplify solution deployment time from days to minutes. Additionally, HPE will provide an overview of the HPE IT Operations Management Suite framework and how containers can be used to benefit overall total cost of ownership (TCO).

    Key takeaways from attending this webinar include:
    • How you can utilize new HPE UD/UCMDB Container capabilities
    • Common use cases for containerization with HPE UD/UCMDB
    • Understand the business benefits of containerization
    • Become aware of HPE ITOM Suite Framework

    Don’t miss out on this opportunity to learn the new containerization capabilities available for HPE UD/UCMDB.
  • Enabling AWS and Azure Migrations with SD-WAN Enabling AWS and Azure Migrations with SD-WAN Rob McBride, Solutions Marketing, Viptela & Ariful Huq, Product Management, Viptela Recorded: Jan 19 2017 49 mins
    Gartner has highlighted that the differences in network services (such as routing, security and application delivery) between internal data centers and IaaS environments cause major issues during cloud migrations. Networking teams face many challenges migrating their workloads to AWS and Azure. These include:

    - Extending secure connectivity from the enterprise to the cloud is operationally complex
    - Cloud traffic flows sub-optimally through the centralized data center/DMZ, instead of directly from the branch or from a regional exit - this affects performance of applications
    - Implementing a unified WAN policy on disparate pieces of cloud infrastructure is difficult

    This webinar will dig deeper into the networking problems of cloud migrations. And how Software-Defined WAN (SD-WAN) technology makes this faster and simpler the networking teams. The following topics will be covered:

    - Extend your WAN seamlessly to AWS and Azure
    - Implement a unified WAN policy across the enterprise and cloud
    - Typical deployment scenarios for AWS and Azure
    - Real customer examples of public cloud migration
  • Addressing Hybrid Network Challenges in Asia Pacific with Software-Defined WAN Addressing Hybrid Network Challenges in Asia Pacific with Software-Defined WAN Hoo Shu Yee, Product Director, Singtel & Ramesh Prabagaran, VP Product Management, Viptela Recorded: Jan 19 2017 49 mins
    With APAC’s varying stages of infrastructure development, managing an enterprise Wide Area Network (WAN) in the region can be extremely challenging. This is compounded by different networking standards and service level agreements (SLAs) across countries, as well as disparities in race and culture.

    Furthermore, as more applications move onto the cloud and employees become more mobile, enterprises have to deal with growing risk of cyber attacks with increasingly complex WAN environments that combine multiple private networks and public internet services.

    In this webinar, learn more about managing an enterprise network in APAC. We will touch on how:

    - To address potential challenges with WAN architectures evolving to hybrid networks
    - To optimise and accelerate connectivity to the cloud
    - Software-Defined WAN (SD-WAN) works and helps you manage your hybrid network more effectively
    - Enterprises have leveraged SD-WAN to increase efficiency and reduce cost

    Lastly, find out how Singtel ConnectPlus SD-WAN service powered by Viptela, designed with security in mind, can help to simplify and unify your networks, while providing protection against data breaches and attacks.
  • Addressing Hybrid Network Challenges in Asia Pacific with Software-Defined WAN Addressing Hybrid Network Challenges in Asia Pacific with Software-Defined WAN Hoo Shu Yee, Product Director, Singtel & Ramesh Prabagaran, VP Product Management, Viptela Recorded: Jan 19 2017 47 mins
    With APAC’s varying stages of infrastructure development, managing an enterprise Wide Area Network (WAN) in the region can be extremely challenging. This is compounded by different networking standards and service level agreements (SLAs) across countries, as well as disparities in race and culture.

    Furthermore, as more applications move onto the cloud and employees become more mobile, enterprises have to deal with growing risk of cyber attacks with increasingly complex WAN environments that combine multiple private networks and public internet services.

    In this webinar, learn more about managing an enterprise network in APAC. We will touch on how:

    - To address potential challenges with WAN architectures evolving to hybrid networks
    - To optimise and accelerate connectivity to the cloud
    - Software-Defined WAN (SD-WAN) works and helps you manage your hybrid network more effectively
    - Enterprises have leveraged SD-WAN to increase efficiency and reduce cost

    Lastly, find out how Singtel ConnectPlus SD-WAN service powered by Viptela, designed with security in mind, can help to simplify and unify your networks, while providing protection against data breaches and attacks.
  • CA Technologies: Advanced Monitoring and Management of SD-WAN CA Technologies: Advanced Monitoring and Management of SD-WAN Tim Diep, Director of Product Management, CA Technologies & Jeremy Rossbach, Sr. Product Marketing Manager, CA Technologies Recorded: Jan 18 2017 44 mins
    How does SD-WAN shift the status quo for the Operations teams? SD-WAN technology possesses sophisticated, in-built capability for operations and management, and advanced automation to address network problems in real-time. However, the Operations teams needs to seamlessly integrate this network and health status intelligence from their new SD-WAN infrastructure into their existing monitoring and management infrastructure.

    Additionally, monitoring solutions must provide visibility across all network architectures including highly dynamic and complex hybrid clouds and other SDN elements.

    This session covers the integration of CA Virtual Network Assurance and CA Performance Management with Viptela SD-WAN. The key topics that will be discussed include:

    - Eliminating visibility gaps between traditional networks and SD-WAN providing administrators with insights to optimize and transform their large hybrid networks
    - Providing relationship mapping of major IT events
    - Visualizing physical and logical dependencies in applications and service chains
    - Extending visibility for operators with network performance monitoring across cloud, SDN and SD-WAN networks (including service chains)
    - Enabling operational insight into how all elements of traditional and overlay networks affect service integrity
  • Verizon: Banking, Manufacturing, and Healthcare Case Studies in Managed SD-WAN Verizon: Banking, Manufacturing, and Healthcare Case Studies in Managed SD-WAN Mark Hollman, Managed and Professional Services, Verizon & Lloyd Noronha, Head of Global Marketing, Viptela Recorded: Jan 18 2017 44 mins
    Verizon has some of the largest global SD-WAN deployments based on Viptela technology. We investigate the lessons learned and best practices employed in some SD-WAN deployments in the banking, healthcare and manufacturing verticals.
  • Live Demo: Top Deployed SD-WAN Use Cases Live Demo: Top Deployed SD-WAN Use Cases David Klebanov, Director of Technical Marketing, Viptela Recorded: Jan 18 2017 45 mins
    This live demo will cover the major use cases of SD-WAN that are applicable to both large and small enterprise scenarios. These include:

    - Brownfield deployment: Inserting SD-WAN into an existing MPLS WAN (i.e. creating an overlay over MPLS and Broadband)
    - Enabling segmentation, service insertion and extranet policies for a business partner network
    - Extending the WAN to the Cloud (AWS/Azure)
    - Enabling on-prem security with Palo Alto Networks (service chaining)
    - Defining Application-Aware policies for guaranteed SLA (real-time traffic steering with QoS)
    - Enabling cloud-security capabilities with Zscaler (service chaining)
    - Defining policies for predictable access to Office 365 and other SaaS applications

    The foundational technology elements of SD-WAN that will be covered include:

    - Single overlay over MPLS, Broadband and LTE
    - Overlay routing with OSPF, BGP, VRRP and IGMP
    - Deep packet inspection (DPI) policies
    - Authentication, encryption, PKI
    - Zero-touch provisioning
    - Segmentation and per-segment topologies
    - Service insertion and service chaining
    - Virtualized elements for Cloud (IaaS+PaaS)
    - Cloud-security and on-prem security integration
    - Integrated Management and third-party management with SNMP, NetConf, and RESTful interfaces
    - Internet gateways (DIA, Regional Exit, Centralized exits)
  • VMware: A Virtual Edge Solution for Managed Branch Services VMware: A Virtual Edge Solution for Managed Branch Services Vanessa Little, Sr. Manager Global NFV EcoSystem Architecture, VMware & Ariful Huq, Product Management, Viptela Recorded: Jan 17 2017 34 mins
    vCloud NFV is an open, carrier-grade NFVI platform. It delivers a tightly integrated solution with virtual compute, storage and networking resources coupled with intelligent operations and management capability.

    Viptela SD-WAN has achieved VMware Ready Status for NFV. SD-WAN solutions, on vCloud NFV, enable service providers to deliver elastic bandwidth, advanced services and greater flexibility in terms of cost and QoS. The Viptela SD-WAN platform opens up new opportunities for service providers by unifying WAN connection management (MPLS, Internet and 4G/LTE), segmenting traffic, providing zero touch provisioning and supporting application aware routing for enterprise customers.

    This webinar will highlight the key elements of vCloud NFV and SD-WAN in providing a fully packaged solution for Service Providers including:

    - How to accelerate and automate instantiating, provisioning and managing of virtual network services (including SD-WAN)
    - Deliver carrier-grade network availability and multi-tenancy
    - Provide advanced networking and security VNFs including switching, routing, QoS and monitoring
    - Enable single pane of glass visibility, monitoring and policy based automation
  • Voice of the Customer: Kindred Healthcare SD-WAN Transformation Voice of the Customer: Kindred Healthcare SD-WAN Transformation Eyvonne Sharp, Network Engineer, Kindred Healthcare Recorded: Jan 17 2017 36 mins
    Healthcare IT teams have sophisticated needs for SD-WAN, specifically for reliability, security and agility in M&A integration. In this webinar, Kindred Healthcare will reveal their evaluation criteria, process of migration to SD-WAN, and the results.

    Jointly presenting with Palo Alto Networks and Viptela, Kindred will explain in detail the plans and deployment experiences across hospitals, nursing centers, and contract rehabilitation in the US. Kindred is the largest diversified post-acute healthcare provider in the US, and has doubled in the last four years.

    Key Results:
    - Application performance improvement from 4x to 10x at Nursing facilities and Home clinics
    - 700% bandwidth increase
    - Estimated 5-year ROI in Millions
    - Solving complex requirements of M&A and new services in efficient and simple way

    SD-WAN Feature Requirements for Healthcare:
    - Policy based, application-aware routing over multiple, diverse connections
    - Intelligent routing based on network health & application requirements
    - Network segmentation & isolation (Multi tenant/Security)
    - Centralized policy administration & device management
    - Ability to selectively route specific traffic through security appliances (Service Chaining)
    - Application aware traffic shaping
    - Centralized provisioning feature, or zero touch methodology
    - Multiple Ethernet, MPLS or LTE connectivity options
  • Analyst Keynote: Building the SD-WAN Business Case (Nemertes Research) Analyst Keynote: Building the SD-WAN Business Case (Nemertes Research) John Burke, Principal Analyst and CIO at Nemertes Research Recorded: Jan 17 2017 39 mins
    SD-WAN’s transformational potential is not enough. IT teams have to build a compelling business case for making the transition. Savings from MPLS is not the only avenue by which SD-WAN can drive ROI. By providing cheaper and more transparent and automatic failover when WAN links fail, SD-WAN can reduce branch WAN outages and troubleshooting costs by 90%.

    By working with multiple vendors and enterprises, Nemertes has developed and validated an SD-WAN cost model that enables enterprise users to build that business case base on multiple key factors.

    Join Principal Research Analyst and CIO John Burke of Nemertes Research as he presents his latest research findings. These include:

    - The cost-model applied to three real SD-WAN use cases
    - The process for identifying locations that could benefit from higher bandwidth, lower rates, increased reliability, or all three
    - The cost components of connectivity, capex, troubleshooting and more.
    - The comparison between Overlay SD-WAN and In-Net WAN
  • Packet Pushers Open Mic: Real SD-WAN Challenges Live Q&A Packet Pushers Open Mic: Real SD-WAN Challenges Live Q&A Ethan Banks & Greg Ferro, Analysts and Co-Hosts of Packet Pushers Recorded: Jan 17 2017 49 mins
    What is the reality of deploying an SD-WAN? Does it really work? What are the traps, tricks, and stumbles that you need to look for?

    Ethan and Greg from the Packet Pushers will be hosting engineers who have deployed Viptela SD-WAN solutions and will be taking questions from a live audience.

    Analysts Greg Ferro and Ethan Banks, on their show “Three Real-World SD-WAN Deployments”, have interviewed many network engineers who have executed large SD-WAN projects in retail, financials, healthcare, and energy. These include companies like Kindred Healthcare, Freedom Pay, Gap, Visa, Bloomberg, Seventy Seven Energy, Greenhill, and more. They will share some of their learnings on this Live session and then open a lively discussion of everything SD-WAN.
  • Office 365 and SaaS Optimization with SD-WAN Office 365 and SaaS Optimization with SD-WAN Ramesh Prabagaran, VP Product Management & Lloyd Noronha, Head of Global Marketing, Viptela Recorded: Jan 16 2017 47 mins
    Gartner’s recent research revealed that 78% of organization are using or plan to use Office 365, and by 2019 half of the global deployments will face network related problems. Limited WAN optimization capability further complicate the problems and presents a major performance and productivity challenge for Office 365 and all SaaS applications.

    SD-WAN provides an essential set of features that solves the networking issues related to Office 365 and SaaS applications. This webinar will cover the following major topics:

    - How traditional networks impair O365 performance, and why?
    - Why enterprises overlook the importance of strategically placing cloud gateways
    - Understanding tradeoffs among reliability, performance and user-experience when architecting the WAN for your cloud
    - Best practice architectures for different kinds of SaaS applications
  • Analyst Keynote: Research Insights on the Next Generation WAN (EMA Research) Analyst Keynote: Research Insights on the Next Generation WAN (EMA Research) Shamus McGillicuddy, Senior Analyst, EMA Research Recorded: Jan 16 2017 40 mins
    Join Analyst Shamus McGillicuddy (EMA Research) as he provides insight from the research of 200 networking professionals into how enterprises are utilizing Software-Defined WAN (SD-WAN) and transforming their business connectivity.

    Going in detail on the survey results, Shamus will walk you through the key trends in SDN and SD-WAN across major enterprises. These include the major application performance issues, operational challenges, cloud migration hurdles and reasons for rapid SD-WAN adoption.

    Some of the key discussion topics will include:
    - What percentage are transitioning from MPLS to Hybrid, and why?
    - How pervasive is 4G/LTE in the WAN?
    - How Cloud migration affects WAN infrastructure teams?
    - What are the major drivers for NFV services?
    - How important is WAN optimization?
    - What are the characteristics of major organizations deploying SD-WAN?
    - What are the major tools to monitor and manage SD-WAN?

    Preview of some of the results:

    - 96% of enterprises say they use wireless as the primary network connectivity in at least some of their sites (4G/LTE is the most common wireless technology, followed by carrier/municipal Wi-Fi)
    - Only 52% of enterprises monitor their WAN provider’s service-level agreements (SLAs)
    - 30% say their service providers have violated an SLA in the past year

    The wide area network (WAN) is the essential infrastructure component to driving global communication, collaboration and data access across enterprise networks. Enterprises have been deploying traditional architectures but with increased cloud adoption and high bandwidth demands, a new architecture of connectivity is needed. IT organizations across the globe have begun adopting SD-WAN to address their new connectivity requirements.
  • Voice of the Customer: First American SD-WAN Transformation Voice of the Customer: First American SD-WAN Transformation CJ Metz, Senior IT Manager Network Engineering, First American & Archish Dalal, Senior Systems Engineer, Viptela Recorded: Jan 16 2017 48 mins
    Learn how one of the largest title insurance companies in the US is deploying Viptela SD-WAN to eliminate the word “backup” from their vocabulary.

    In this session, CJ Metz of First American will discuss how their transformative strategy for the Wide Area Network (WAN) simplifies compliance and enables resiliency for their enterprise. He will cover the business drivers and demonstrate the viability of broadband usage for critical enterprise applications.

    First American is able to reduce long term costs while boosting availability and performance at their branches; making them more resilient for business continuity in any economy.
  • Analytics Guides Digital Support Optimization Analytics Guides Digital Support Optimization Nick Sellers & Bo Young Recorded: Jan 11 2017 42 mins
    In a world of data, learn how analytics can help you optimize your digital support channels to yield the best ROI.
  • Delivering SLA for Critical Applications using SD-WAN Policies Delivering SLA for Critical Applications using SD-WAN Policies Lloyd Noronha - Head of Global Mktg., David Klebanov - Dir. Technical Mktg. Recorded: Dec 19 2016 41 mins
    The major benefits of the SD-WAN technology is a single overlay architecture with centralized policy & management. As more enterprises deploy SD-WAN at large scale, one important question is how can network administrators guarantee performance and resiliency of critical enterprise applications – even during outages and unpredictability of the physical links.
    Webinar Highlights:
    1. Hear about the Viptela SD-WAN architecture that implements a single, software overlay over MPLS, Broadband & LTE
    2. Understand how the SD-WAN architecture provides centralized policies for critical applications
    3. Learn how the network detects network quality changes and enforces traffic steering in real-time based on SLA requirements
    4. See a live demo of applications getting steered in real-time based on network outage and SLA
  • SD-WAN Migration Best Practices SD-WAN Migration Best Practices Ramesh Prabagaran - VP Product Mgmt., Lloyd Noronha - Head of Global Mktg., David Klebanov - Dir. of Technical Mktg. Recorded: Dec 16 2016 44 mins
    In SD-WAN migrations, how do enterprises identify the pilot sites? And how do they plan the large-scale rollouts. There are important planning considerations in both small and large scale migrations. This webinar will explain how different enterprises have executed their rollouts and the lessons learned.
    Webinar Highlights
    - Case studies on how different enterprises have approached their SD-WAN migration
    - Planning your migration with the first five pilot sites
    - Executing a large scale migration of ten, hundred or thousands of sites based on templates and centralized policy
    - Role of the single overlay architecture over MPLS, Broadband & LTE in a seamless WAN transformation
  • Digital Insurance: The Benefits of a Digital Workforce - Part 2 of 3 Digital Insurance: The Benefits of a Digital Workforce - Part 2 of 3 Kellan McClain, Account Executive, Financial Services and Insurance Recorded: Dec 16 2016 29 mins
    DocuSign and the Big “I” have partnered to bring you a three-part webinar series on digital insurance. Insurers continue to evolve and digitize their businesses to improve workflows, which makes for a better customer experience and a better return on investment.
  • Masters of Mobile Data IV: From hype to reality in 2017 and beyond Masters of Mobile Data IV: From hype to reality in 2017 and beyond James Peng, Head of Mobile and Social Acquisition, Match Group Recorded: Dec 15 2016 59 mins
    Remember when the experts scoffed at the idea that people would buy stuff with their smartphones? In an industry that reinvents itself every five years, what was once groundbreaking becomes table stakes in the blink of an eye.

    Staying ahead of the curve isn’t simply adopting new technology, but reinventing your approach as new platforms and channels emerge. The next wave is about to crest with the advent of wearables, VR, and the Internet of Things. Are you ready to catch it?

    In our latest VB Live event, we’re going to smash the myths that are holding your company back, and make some big, audacious predictions about the state of mobile business over the next five years—from 2017 and beyond.

    Join industry leaders for a lively hourlong discussion on the future of mobile apps -- and get your real world questions answered live.

    In this webinar you’ll:
    * Learn which mobile analytics will matter in the next five years
    * Understand the ways that KPIs monthly active users (MUA) can be interpreted
    * Measure beyond smartphones -- including wearables, connected cars and more.


    Speakers:
    * James Peng, Head of Mobile and Social Acquisition, Match Group
    * Bob Sherwin, VP Direct Marketing, Wayfair
    * Jesse Robbins, CEO, Orion Labs former CEO of Chef
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by mParticle
  • Zscaler Cloud Security for Viptela SD-WAN Zscaler Cloud Security for Viptela SD-WAN Ramesh Prabagaran, Steve House Recorded: Dec 14 2016 62 mins
    Gartner estimates that by the end of 2019, 30% of enterprises will use SD-WAN technology in all their branches, up from less than 1% today. This is because SD-WAN is a transformational approach to simplifying branch office networking and optimizing performance. However, security is a critical factor for SD-WAN adoption, especially for cloud and Internet applications.

    With Zscaler and Viptela you can now secure all internet traffic without having to backhaul it to centralized DMZs. Customers have seen more than 50% WAN cost-savings while keeping their branch offices and employees protected.

    Ramesh Prabagaran
    Vice President, Product Management & Partnerships
    Viptela, Inc.

    Steve House
    Vice President, Product Management
    Zscaler, Inc.

    Join Ramesh Prabagaran, VP of Product Management & Partnerships, Viptela, Inc., and Steve House, VP of Product Management, Zscaler, Inc., for a compelling webcast discussing best practices approach for securing your distributed enterprise leveraging cloud security and SD-WAN. They will also cover:

    - Common use case scenarios from Viptela and Zscaler of their widely adopted solution
    - Best practices for improving your security posture with cloud security
    - How to rapidly deploy 100% cloud based and easy to manage secure SD-WAN
  • Instant messaging: The future of mobile marketing Instant messaging: The future of mobile marketing Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Dec 14 2016 62 mins
    The rise of instant messaging has created the largest and fastest-growing potential consumer audience ever—and a powerful opportunity to form instant, one-to-one connections between your brand and your customers. According to Juniper research, by 2019, over 160 trillion messages will be sent every year. That amounts to 438 billion messages daily.

    Most messages are read within three minutes of being opened—this kind of immediacy is unparalleled in other communications. And IMs can include a stunning variety of contextual, relevant, interactive content, and create conversations, engagement, and a deeply personalized connection that’s never been possible with email.

    Join our latest VB Live executive workshop to learn how to leverage the power of instant messaging to form meaningful connections and reimagine how you think about retail, customer service, and the entire customer experience.

    By participating in this VB Live event you’ll:
    * Learn how to leverage instant messaging
    * Capture customer details in IM
    * Leverage instant messaging technologies to improve your marketing strategy overall
    * Use the high engagement of messaging in terms of viewabilty

    Speakers:
    * George Corbin, Senior Vice President, Marriott Digital
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Quinn Banks, Sr. Mobile Marketing Manager, Farmer's Insurance
    * Wendy Schuchart, Moderator, VentureBeat
  • What To Ask Your Vendor on Enterprise SD-WAN Capabilities What To Ask Your Vendor on Enterprise SD-WAN Capabilities Ramesh Prabagaran, VP Product Management, Viptela Jan 20 2017 7:00 pm UTC 45 mins
    What are the absolute essential requirements in an SD-WAN solution? Although Gartner has defined the four key requirements for SD-WAN (see below), there are some more critical features required to meet the enterprise-grade capabilities. For example, network segmentation for different kinds of applications is a widely deployed feature across all major industries, primarily to isolate critical applications and to reduce the attack surface during vulnerabilities.

    This webinar will more broadly cover the essential enterprise SD-WAN features and how they translate to common deployment scenarios in different industries. These features include:

    - Overlay capability over MPLS, Broadband and LTE
    - Unified and centralized management of all WAN infrastructure
    - Network segmentation with per-segment topologies
    - Predictable Application SLA with centralized policies and real-time traffic steering
    - Mature routing capabilities with BGP, OSPF, VRRP, and IGMP
    - Unified and centralized management of all WAN infrastructure
    - Robust-zero trust WAN security including authentication, encryptions, segmentation and service chaining

    As a background, here are Gartner’s four key requirements for SD-WAN:
    - SD-WAN solutions provide a lightweight replacement for traditional WAN routers, and are agnostic to WAN transport technologies (that is, they support MPLS, Internet, Long Term Evolution [LTE], etc.).
    - Based on business and/or application policies, SD-WAN solutions allow for load sharing of traffic across multiple WAN connections in an efficient and dynamic fashion.
    - SD-WAN solutions dramatically simplify the complexity associated with management, configuration and orchestration of WANs.
    - SD-WAN solutions must provide secure VPNs, and have the ability to integrate additional network services and offload Internet-destined traffic closer to the edge of the network.
  • How Mouser Electronics Differentiates with Rich Product Information How Mouser Electronics Differentiates with Rich Product Information Hayne Shumate, Matt Wienke, Prash Chandramohan Jan 24 2017 4:00 pm UTC 60 mins
    When a manufacturer wants a Wifi Module for the next generation of smart phone, the design engineers turn to Mouser Electronics to find the exact module they need. As a worldwide, leading authorized distributor of electronic components and semiconductors, Mouser specializes in the rapid introduction of new products and technologies for more than 600 manufacturers.
    With neither Inside Sales nor Outside Sales teams, new customers discover Mouser through the detailed product pages on the many country specific websites. Most sales are completed online and with 7 million active products and information on 14 million obsolete/unavailable products. Mouser.com serves as a primary reference for anyone designing a circuit. Mouser’s product data is a critical differentiator and is elemental to Mouser’s growth and success in providing engineers and buyers with product data that is highly searchable, complete, and accurate.
    Join this webinar to hear Hayne Shumate, SVP of Internet Business from Mouser Electronics, Matt Weinke of Infoverity, and Prash Chandramohan of Informatica share:
    -Product information management (PIM) requirements that help Mouser sustain 20% annual growth
    -How Mouser uses Informatica MDM Product 360 to maintain high-quality, detailed electronics data so that customers can quickly find, select and buy the components that meet their specifications
    -Best practices from Infoverity and their Quickstart framework that helps companies like Mouser start small and scale with their PIM implementations
    -Lessons learned from this experience, and the next steps in Mouser’s PIM journey
  • Customer Data Platform Vs Data Management Platform Vs Single Customer View Customer Data Platform Vs Data Management Platform Vs Single Customer View Jim Kelly, Principal Consultant at BlueVenn Jan 25 2017 3:00 pm UTC 60 mins
    CDPs. DMPs. SCVs. Marketers swim in a sea of acronyms and the confusion surrounding them is muddying the waters. When building your marketing technology stack, do you need a Customer Data Platform, a Single Customer View, a Data Management Platform – or all three? In this webinar, Jim Kelly, Principal Consultant at BlueVenn will guide you through these troubled waters so you can set a course for more successful marketing in 2017.

    In this webinar you will learn:

    •What defines a Customer Data Platform and Data Management Platform
    •How they are related to one another
    •How they will benefit your marketing efforts
    •How they affect your Single Customer View
  • Killing SQL Slowly Killing SQL Slowly Ben Nielsen Jan 25 2017 6:00 pm UTC 45 mins
    Most data needs complex preparation before it's ready for your dashboard. But with Ben's quick and easy steps, you can get better visualizations, better dashboards, and ultimately better insights—with less SQL. How? Join us January 25th to get a walkthrough of new features that make data prep simple, plus a live Q&A with Ben.

    Ben Nielsen is a Product Manager at Grow. Some of the features he'll walk us through include: Pivot Tables, Calculated Columns, and Joins. Send questions or feedback to webinar@grow.com
  • Why Tier Certification Is Even More Meaningful in a Hybrid IT World Why Tier Certification Is Even More Meaningful in a Hybrid IT World Keith Klesner, Senior Vice President, North America, Uptime Institute Jan 25 2017 6:00 pm UTC 60 mins
    Data Centers are continuing to evolve and will remain at the core of digital infrastructure. Today’s global information economy depends on data centers like never before. Whether a data center is on premise, colocated or in the cloud, they are responsible for the entire online infrastructure of a company, and the data centers are crucial to business critical infrastructure. For more than 20 years, Uptime Institute has served as an independent advisory body to all stakeholders in the industry responsible for the performance and availability of IT systems. We’ve helped the world’s leading data center organizations design, build, maintain, and optimize their facilities, compute systems, and operations, while balancing costs, resources, performance, and efficiency in an ever changing technology landscape. Uptime has assisted hundreds of enterprises and service providers to ensure their data centers are ready to meet their business needs. Join us as we share our experiences and learnings for a hybrid IT world.

    Topics include:
    - The value of simplicity in data center design and construction for IT and facility operations
    - Concurrent maintainability as a “must have” as "live work or deferred maintenance" is no longer acceptable
    - Tier Certification as a risk management tool for project owners and data center services buyers
  • Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother? Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother? Lyndon Hedderly (Director of Digital Strategy, Acquia) and Lucy Tesseras (Marketing Week) Jan 26 2017 3:00 pm UTC 75 mins
    We’re living in historic times. Whether you want to call it digital disruption, digital transformation, digital evolution or digital darwinism, digital is hot but it’s also considered a threat. Everyone wants to 'go digital' but what does this really mean? Rarely has a word meant so much and yet been so ill-defined.

    Over the course of this Marketing Week webinar, in association with Acquia, we will explore the recent history of digital and how it has shaped the landscape we live and work in today, through to what the analysts and consultancy firms are saying about how to position digital within your organisation.

    You will learn:
    • How to go about putting together a digital framework to help with your strategic guidance, as well as things to be aware of along the way.
    • The importance of focusing on the customer and customer experience.
    • Real world examples of creating and implementing more personalised customer experiences on digital platforms.

    Overall, this webinar will help you turn digital from a threat (big bad wolf) into an opportunity (the fairy godmother effect).
  • Orchestrating Optimal Interactions Orchestrating Optimal Interactions Mary Anne Hensley, CMO Council; Brandon Purcell, Forrester Research; Buck Webb, RedPoint Global Jan 26 2017 6:00 pm UTC 75 mins
    Orchestrating Optimal Interactions: Establishing and Implementing a Customer Data Platform to Get Moving Forward

    Most organizations are unable to deliver their brand promise in a consistent manner. Many marketers strive—but struggle—to present high contextual relevance across all channels and touchpoints that span everything from marketing to sales and service. Fragmented engagement systems create data silos that make it difficult to leverage all data sources in real-time to deliver the hyper-personalized experiences that customers expect today.

    Solving this problem requires a customer data platform that provides key foundational elements, including:
    1. A unified view of customers that is continually updated over time
    2. The ability to leverage this unified view in combination with in-line analytics to intelligently orchestrate interactions in real time across all channels and touchpoints.

    Join the CMO Council, in partnership with RedPoint, for a one-hour, interactive webcast featuring an expert panel of experience and data experts, including special guest Brandon Purcell, Senior Analyst–Customer Insights Professionals from Forrester Research. Through the course of this webcast, senior marketers will hear how unifying and activating data through a customer data platform enables organizations to better engage with consumers/customers while optimizing marketing campaign performance, building brand affinity and increasing customer lifetime valuation.
  • Orchestrating Optimal Interactions Orchestrating Optimal Interactions Liz Miller, CMO Council; Brandon Purcell, Forrester Research; Buck Webb, RedPoint Global Jan 26 2017 8:00 pm UTC 75 mins
    Most organizations are unable to deliver their brand promise in a consistent manner. Many marketers strive—but struggle—to present high contextual relevance across all channels and touchpoints that span everything from marketing to sales and service. Fragmented engagement systems create data silos that make it difficult to leverage all data sources in real-time to deliver the hyper-personalized experiences that customers expect today.

    Solving this problem requires a customer data platform that provides key foundational elements, including:
    1. A unified view of customers that is continually updated over time
    2. The ability to leverage this unified view in combination with in-line analytics to intelligently orchestrate interactions in real time across all channels and touchpoints.

    Join the CMO Council, in partnership with RedPoint, for a one-hour, interactive webcast featuring an expert panel of experience and data experts, including special guest Brandon Purcell, Senior Analyst–Customer Insights Professionals from Forrester Research. Through the course of this webcast, senior marketers will hear how unifying and activating data through a customer data platform enables organizations to better engage with consumers/customers while optimizing marketing campaign performance, building brand affinity and increasing customer lifetime valuation.
  • IPaaS : Optimisez l’intégration de vos données, applications et processus Cloud IPaaS : Optimisez l’intégration de vos données, applications et processus Cloud Cédric Israël - Cloud Specialist, Informatica Feb 2 2017 10:00 am UTC 45 mins
    La transformation digitale pose des défis inédits en matière d’intégration de données. Les architectes sont confrontés à de nouveaux cas d’usages et de nouvelles sources de données, non adaptés aux modes d’intégration traditionnels. L’iPaaS est une technologie d’intégration qui permet de synchroniser les données, applications et processus de Cloud à Cloud ou du Cloud vers des systèmes on-premise.

    Participez au webinaire IPaaS et découvrez grâce à des exemples concrets comment :
    - L’IPaaS se distingue des modes d’intégration traditionnels (ETL, ESB…) dans les environnements hybrides ;
    - Réussir l’adoption de vos applications Cloud et accélérer vos migrations IaaS grâce à une intégration hybrides ;
    - Améliorer l’agilité de votre entreprise en proposant l'intégration en libre-service à vos utilisateurs métiers.

    Découvrez la plateforme Informatica Cloud
    Leader de l’Intégration Cloud selon Gartner, Informatica Cloud combine l’intégration de données batch, l’intégration d’applications en temps réél, le MDM, le Test Data Management, et la qualité de données au sein d’une plateforme unique et évolutive.
  • Top Deployed SD-WAN Use Cases (Part Two) Top Deployed SD-WAN Use Cases (Part Two) David Klebanov, Director Technical Product, Viptela Feb 2 2017 6:00 pm UTC 45 mins
    This live demo will cover the major use cases of SD-WAN that are applicable to both large and small enterprise scenarios.
    These include:
    - Distributed media streaming with multicast
    - Enabling cloud-security capabilities with Zscaler
    - Segmentation and per-segment topologies
    - Service insertion and service chaining
    - Virtualized elements for Cloud (IaaS+PaaS)
    - Zero touch provisioning
  • Marketing Analytics Hacks: 5 Free Tools to Skyrocket Your Business in 2017 Marketing Analytics Hacks: 5 Free Tools to Skyrocket Your Business in 2017 Elizabeth Steward, VP Marketing, Stytch Feb 7 2017 6:00 pm UTC 45 mins
    We all know that building an optimal marketing strategy requires understanding your marketing data. But when your data is messy, spread everywhere, and you’re drowning in apps, it’s hard to know where to focus to get useful insights.

    In this practical webinar, we’ll share some of our favorite marketing analytics and data management tools and how you can use them to grow your business. We’ll also provide tactical implementation tips so you can get started right away. Join us to learn about:

    - Top 5 marketing analytics tools that you can start using today for free
    - How to apply them to your existing marketing analytics strategy
    - How to use them to get more leads and grow your business
  • Marketing Transformation in 2017 :: Driving change in your organization Marketing Transformation in 2017 :: Driving change in your organization Jim Kelly, Principal Consultant at BlueVenn Feb 8 2017 3:00 pm UTC 60 mins
    This webinar gives you an understanding of the fundamental processes and elements you need to consider when undertaking a transformation of your internal marketing capabilities. The quintuple combination of people, culture, data, technology and process will all be discussed and we’ll arm you with everything you need to be able to initiate a new project within the business.

    As well as giving you the knowledge for change, Jim Kelly, Principal Consultant at BlueVenn will also provide tips for creating your vision to help you get to where you want to be.

    Register for this webinar if you are a marketer and any of the below applies to you:

    •I am championing a transformation in my organization
    •I am looking to invest in new technology
    •We are undergoing a marketing or digital transformation
  • What does it mean to be “data driven” in your demand generation? What does it mean to be “data driven” in your demand generation? Ricky Abbott, Marketing and Strategy Director at Pulse Feb 14 2017 11:00 am UTC 45 mins
    Many B2B marketers tasked with driving demand spend their time pouring water over leaky buckets. Rather than fix the leaks, they pour more water in to hit their targets. However, without knowing what content your audience is consuming, why they need it and where they’re consuming it, you are never going to drive the right demand.

    But fear not; data is your friend. By layering social, search, intent and predictive data on top of traditional metrics, you can make your demand generation strategy water tight. Ricky Abbott, Marketing and Strategy Director at Pulse, explains how you can put data at the heart of your demand generation strategy in this 30 minute webinar.
  • SEO Success: What Is Working Today; What Will Work Tomorrow SEO Success: What Is Working Today; What Will Work Tomorrow Chris Raulf, International SEO Expert & Founder of Boulder SEO Marketing Feb 14 2017 4:00 pm UTC 45 mins
    No doubt about it, search engine optimization (SEO) is one of the least expensive, yet most effective ways to boost online lead generation and sales. Unfortunately, it is still a mystery to many businesses. With more than 3 billion people around the globe now having access to the Internet, SEO presents an amazing opportunity to outrank competitors in Google search results and to increase a company’s bottom line. The search giant now processes over 3.5 billion searches per day and someone will get the click and potentially make the sale.

    In this 45-minute presentation, international SEO expert Chris Raulf of Boulder SEO Marketing shares what is working today and what will be working in the future, including:

    •Developing an SEO strategy
    •SEO success: Two customers case studies
    •A look under the hood; Google’s algorithm is getting smarter and smarter
    •It’s a mobile world: AMP and the importance of mobile-friendly websites
    •Outrank your competition with these easy-to-implement SEO strategies

    Participants will walk away with a clear understanding of what is working today and where SEO is headed in the future. You’ll also learn how to take advantage of tactics and strategies that can be implemented immediately after the session in order to boost Google organic search traffic.
  • Leveraging the Sales Development Team to Convert your Campaigns Leveraging the Sales Development Team to Convert your Campaigns David Dulany, Founder & CEO, Tenbound Feb 15 2017 6:00 pm UTC 45 mins
    Alignment between Sales and Marketing is essential to any demand generation strategy. It's pivotal to ensure you get the most out of your campaigns by being in lock-step with the SDR team.

    This discussion will focus on:
    - Goal setting
    - Internal campaign communication strategy
    - Training sessions
    - Running productive check-in meetings
    - Delivering results
  • Developing a ‘customer strategy’ to FIND, WIN and KEEP your customers! Developing a ‘customer strategy’ to FIND, WIN and KEEP your customers! Ian Golding, CCXP Feb 16 2017 10:00 am UTC 45 mins
    ‘So tell me – what is our strategy to KEEP the customers we WIN?’ Now that is a question. Intuitively, it sounds so obvious, but when you lift up the ‘bonnet’ or ‘hood’ of the workings of most companies, understanding how to KEEP customers is not always very clear.

    As both a customer and an employee, I have been exposed to businesses who have quite clearly never thought about it. I have always found it a sense of frustration when a business offers better deals and incentives to WINNING new customers than they do to KEEPING their loyal, long standing customers. Call it what you will, but it smacks of ‘taking customers for granted to me’ – or a clear sign of having no defined strategy to KEEP customers.

    In this webinar you will learn about the following:

    1. What Customer Experience (CX) actually is and the difference is between Customer Service, CX and Customer Centricity
    2. Why businesses have lost sight of their true purpose and are failing their customers and employees
    3. Why business strategy is a balance of what the business wants AND what the customer wants
    4. How to create a clear customer focused strategy
    5. The importance of measuring the success of your strategy through the Customer Journey
  • Machine Learning: The what, how, and why you need it now Machine Learning: The what, how, and why you need it now Stewart Rogers, Dir. of Marketing Technology, VentureBeat Feb 16 2017 6:00 pm UTC 60 mins
    The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change.

    McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning.

    In this webinar you’ll:

    * Learn how cognitive technologies scale across mobile devices (including cars)
    * Evaluate the value of a machine learning product to your organization
    * Tailor your data structure to optimize for future machine learning initiatives


    Speakers:

    * Quinn Banks, Sr Product Marketing Manager, Farmers Insurance
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Top 5 Tips for Data Marketing Maturity Top 5 Tips for Data Marketing Maturity Pedro Rego, Consultant, BlueVenn Feb 22 2017 3:00 pm UTC 60 mins
    ‘Data Marketing maturity’ can mean a different thing for different organizations but is an essential requirement for all marketing departments in the fast changing world we’re in. Data is never going to get smaller yet many organisations are being left behind not realizing that they need to upskill before it’s too late. For SMB marketing departments utilizing email marketing this could be a step towards analytics and segmentation, for enterprise organizations this could be consolidation of data sources, across multiple brands, to create a Single Customer View. Or perhaps it’s the big plunge into Big Data, Programmatic or Machine Learning.

    Whatever the steps are towards ‘data marketing maturity’ there will always be a requirement for new skills, new technology and a requirement for change and learning new processes.

    In this webinar, BlueVenn Consultant Pedro Rego will talk through the top five techniques necessary for marketing maturity success, including examples of those who are using these capabilities, and the ROI of executing them successfully.
  • Power Up Your People: Emerging Tech and the Frictionless Employee Experience Power Up Your People: Emerging Tech and the Frictionless Employee Experience Stuart Gavurin, CEO of Mission Data, J.P. Gownder, Forrester Analyst Feb 22 2017 7:00 pm UTC 60 mins
    When planning your digital transformation strategies for 2017, don’t leave your MVPs behind—your Most Valuable Personnel.

    Join us for a discussion featuring guest speaker J.P. Gownder, Forrester Research, Inc. Vice President and Principal Analyst, and Stuart Gavurin, Mission Data CEO, where you will learn how emerging technologies can be used to create meaningful change across your workforce.

    In this webinar you will learn:

    - How delivering frictionless employee experiences (EX) improves operational efficiency, employee engagement, and workforce productivity
    - How frictionless EX can improve customer experiences (CX) and create significant revenue and profitability gains for your business
    - Practical strategies for implementing the newest technologies driving EX and CX change in 2017, including Internet of Things, voice-activated interfaces, and machine learning

    Registrants will receive a complimentary copy of the new Forrester report Ten Trends That Will Reshape Workforce Productivity in 2017.

    We hope you will join us then!
  • How to make money off of Facebook Messenger How to make money off of Facebook Messenger Stewart Rogers, Dir. of Marketing Technology, VentureBeat Feb 23 2017 6:00 pm UTC 60 mins
    With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.

    It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.

    Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.

    In this webinar, you’ll:

    Understand the broader digital wallet strategy to connect with customers through chatbots
    Get valuable tips to spin chatbots into gold
    Learn the biggest mistake organizations are making with payments through Messenger

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Customer support: Unleash your superpowers with AI Customer support: Unleash your superpowers with AI Stewart Rogers, Director of Marketing Technology, VentureBeat Mar 9 2017 6:00 pm UTC 60 mins
    Flawless customer support directly translates to bottom line success. And that means reading customers' minds by offering real-time, reliable responses wherever they are—a feat that's not easily accomplished with call centers or even Live Chat.

    To help companies get it right every time, AI has stepped into the breach, cape blowing in the breeze. AI is impacting just about all areas of company activity, and now enables cost-effective, efficient, and superpowered solutions that turn customer agents into heroes, helping them assist more customers, more quickly, in the channel they're most accustomed to using—messaging platforms. Or maybe not using agents at all, but bots.

    Join our interactive VB Live event where Stewart Rogers will take a deep dive into his latest VB Insight report to give you the who, what, why—and especially how—of AI-powered customer service.

    In this webinar you'll:
    * Use AI to accelerate your customer support
    * Learn why chatbots are the answer to increased customer service
    * Get started on the first steps toward implementing an AI solution on the help desk
    * Integrated an innovative social customer service operation in a bot-driven world

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Quinn Banks, Sr. Product Marketing Manager, Mobile, Farmers Insurance
    * Wendy Schuchart, Moderator, VentureBeat
  • How machine learning and AI will impact your marketing forever How machine learning and AI will impact your marketing forever Stewart Rogers, Dir. of Marketing Technology, VentureBeat Mar 16 2017 7:30 pm UTC 60 mins
    Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group.

    Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried.

    Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event.

    In this webinar you’ll:
    * Learn how speech recognition impacts the SEO value on your web presence
    * Understand the full ROI of fully automated chat bots for artificial human interaction
    * Integrate deep learning into your marketing strategy to realize unbelievable lift

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
    More speakers to come
  • Customer Journey Optimization: Following in the steps of your customers Customer Journey Optimization: Following in the steps of your customers Jim Kelly, Principal Consultant at BlueVenn Mar 22 2017 3:00 pm UTC 60 mins
    Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.

    In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.

    You will learn:

    •New ways to monitor cost
    •Measure response
    •Attribute impact
    •Improve communications