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  • Content Marketing for Procrastinators – Your Guide to Finally Getting it Done Content Marketing for Procrastinators – Your Guide to Finally Getting it Done Ian Campbell, CEO, Mission Suite Recorded: Dec 8 2016 37 mins
    Have you been planning on a content marketing strategy but just can’t seem to get it launched? If your goal for 2017 is to finally execute a solid content marketing strategy, check out this webinar to go through everything you’ll need to do – from content development to planning to promotion – to execute a successful content marketing plan.
  • Social Media Mining. Hype or Essential for Marketing Analytics? Social Media Mining. Hype or Essential for Marketing Analytics? Rosanna Garcia, Assoc. Professor of Marketing, North Carolina State University and CEO, co-founder of Vijilent Recorded: Dec 8 2016 33 mins
    Social Media mining has been touted as essential for listening in on your target market. But does it really work? This presentation discusses the different methods used for social media mining and introduces the usefulness of natural language processing for understanding your consumers with case studies that demonstrate how firms are listening into the segment-of-one.
  • The new marketing reality: how organisations can capitalise on opportunities The new marketing reality: how organisations can capitalise on opportunities Jeremy Waite (EMEA Marketing Evangelist, IBM), Jim Clark (Research Director, Econsultancy) Recorded: Dec 8 2016 60 mins
    This webinar will highlight results from Econsultancy’s New Marketing Reality report in partnership with IBM.

    The traditional funnel no longer works. It assumes audiences are linear and predictable in their behaviour. At the same time, it doesn’t take into account the fact that people will act the way they want to act, rather than sticking to a sequence designed by marketers.
    Despite this being the perceived wisdom among practitioners, organisations still spend billions creating awareness to acquire new customers. What they should be doing is spending this on keeping existing customers happy by providing a superior customer experience.
    This webinar will seek to explore why organisations are failing to take into account this new marketing reality. In doing so, it will underline the challenges marketers face when trying to get a joined-up view of the customer and the opportunities that can be had from unlocking the value of customer data.

    As part of this, the webinar will address some of the following points:

    · What role does first-party data play in marketer’s strategies, and what facts are preventing organisations from making better use of their customer data?
    · How effectively are organisations joining the dots when it comes to linking their understanding of consumer journeys from online to offline? What sources of data are they using?
    · How do organisations rate the importance of understanding the customer journey and for more progressive marketers, what have been the business benefits of this understanding?
    · What’s driving this overall strategy – are organisations using this intelligence of the customer to drive business-focussed outcomes or measure the performance of individual campaigns?
    · What new technologies are practitioners using to make sense of audiences, from marketing automation to AI and intelligent algorithms?
  • 6 Proven Benefits of Automating Your Playbooks (Cadences) 6 Proven Benefits of Automating Your Playbooks (Cadences) Aaron Browning, VP Sales, FrontSpin Recorded: Dec 7 2016 23 mins
    In this fast paced session Aaron Browning will reveal the top benefits of automating your sales playbooks for your SDRs, ADRs, AEs and CSMs. Sales playbooks, or cadences, act as a strategy to increase sales productivity, win rates, deal size, and shorten new reps training times and sales cycles.
  • How to Solve Multi-Touch Marketing Attribution in Salesforce How to Solve Multi-Touch Marketing Attribution in Salesforce Grant Grigorian, CEO at Path to Scale & David Pitta, CMO at BrightTALK Recorded: Dec 7 2016 48 mins
    Every performance marketing professional is struggling to find a reliable campaign attribution strategy. As marketing leaders prepare budgets and forecasts for the new year, many live in agony to accurately measure their multi-touch demand waterfall. These leaders know a full-funnel strategy is required but have limited insight into the lead-to-customer path. Join us for this presentation to learn:

    - How the attribution journey has changed over time and what the future holds
    - Where the marketing stack has failed to deliver ROI metrics
    - What you can do (immediately) to fix attribution in your organization
  • Powering Data-Driven Marketing with Contact Data Verification Powering Data-Driven Marketing with Contact Data Verification Thomas Brence, Dir of Product Marketing at Informatica and Todd Lebo, Partner and CMO at Ascend2 Recorded: Dec 7 2016 40 mins
    Over the last twelve months, Ascend2 and Informatica have partnered to produce intriguing research on what’s working – and not working -- in marketing. The result has produced a clear understanding that data-driven marketing is here to stay, but that there are also numerous challenges standing in your way of achieving success. And, if you’re like most marketers, you’re probably spending the fourth quarter planning your budget and building your plan for the upcoming year.

    As you get ready to tackle 2017, this research discussion will prepare you with a plan to overcome your marketing data challenges as you enter the new year. During this webinar, we will explore the benchmark research we conducted and you will hear benchmarks from your peers, trends from your industry, and strategies to drive the best customer experience with your marketing tactics.
  • How to target marketing campaigns that resonate with real people How to target marketing campaigns that resonate with real people Rob Heerdegen, Global Manager, Customer Success, Oracle Marketing Cloud Recorded: Dec 7 2016 30 mins
    This presentation, part of the 5 Tenets of Modern Marketing Series, gives marketers a how-to guide for transforming your database to support effective segmentation and persona-driven communication and engagement.

    Unreliable targeting can end a conversation from the beginning. The first step in building any sustainable structure is to ensure a proper foundation. Think of your database as this foundation.

    Join Rob Heerdegen, of OMC to discover how to:

    - Create persona-driven communications that power customer engagement
    - Build and implement marketing campaigns that resonate with real people
    - Extract laser targeted customer insights that deliver real value
    - Increase your conversion rate on your re-engagement campaigns through continual data cleansing tactics
  • Influencer Marketing: The Creator's Perspective Influencer Marketing: The Creator's Perspective Francis Trapp (Founder & CEO, Brandnew IO) and Jonathan Bacon (Marketing Week) Recorded: Dec 7 2016 43 mins
    Run better Influencer Marketing campaigns when you find out what influencers really think!

    Influencer marketing is based on people and building relationships. We surveyed our network of 25,000+ influencers to get their views on working with brands. Find out how you can build and nurture your relationships with Influencers to get the best results from your campaigns.


    Key Learnings:

    ●How creators view sponsored content
    ●How creators are currently working and hope to work with brands in the future
    ●Gaps in expectations between marketers and influencers
    ●Challenges in influencer marketing and how we can address them to build better campaigns


    Register now for the chance to learn how to build better Influencer relationships to get the most out of your campaigns.
  • 2017: The year of the data-driven marketer? 2017: The year of the data-driven marketer? Michael Brennan, Strategic Consultant, Profusion Recorded: Dec 7 2016 49 mins
    Marketers are constantly told that data is going to significantly change their working lives. But give a marketer a pile of data and many won’t be able to make heads or tails of it. With the Internet of Things, smart cities and other connected tech beginning to hit the mainstream, it is clear that big data isn’t going to go away anytime soon and it is only going to get even bigger in 2017.

    This talk will focus on upcoming technological developments, what these mean for marketers and how marketers can use the data this technology will collect to finally become data-driven in 2017.
  • 5 game-changing marketing automations for 2017 5 game-changing marketing automations for 2017 Komal Helyer, Head of Marketing, Pure360 Recorded: Dec 7 2016 47 mins
    Start working smarter, not harder, with five essential automated campaigns that will transform your marketing in 2017
  • How Centers of Excellence Speed Up Digital Process Automation How Centers of Excellence Speed Up Digital Process Automation Derek Marshall - PMO Manager, Stone Coast Fund Services and Ana de Miguel Gazquez – Customer Success Manager, Bizagi Recorded: Dec 6 2016 63 mins
    The Stone Coast Story – Digital Transformation Webinar Series
    Right now digital leaders are using Centers of Excellence (CoEs) to speed up digital change in the enterprise. According to Gartner, “Centers of excellence accelerate the uptake of new technologies and optimize core capabilities with higher efficiency and lower costs.”

    In this interactive session you’ll hear the story of hedge fund administration and consulting firm Stone Coast, currently building their CoE team to provide digital leadership, best practices and training in order to embed a culture of process digitization.
    Join us to explore:

    •When a CoE is the right strategy for accelerating progress
    •Four practical steps in building your Center of Excellence
    •Why Stone Coast Fund Services chose to build its CoE
    •Your questions about how to create your own CoE

    Can’t make this date? Register now and we’ll send you the recording and slides.
  • Getting to the heart of what makes communities tick Getting to the heart of what makes communities tick Mark Hallums (Toluna), Cara Edwards (Toluna), Rachel Gee (Marketing Week) Recorded: Nov 30 2016 53 mins
    Join Marketing Week and Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches.
    We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from leading brands within the education, media, and entertainment sectors.

    Topics we'll cover:
    - Branded Communities Through the Eyes of Community Members
    - Digital Tracking Adds Depth to Communities (Learn More about the What Behind the Why)
    - How Top Brands are Using Communities and Achieving Success
  • Amplifying The Social Experience At Every Touchpoint Amplifying The Social Experience At Every Touchpoint Mindi Chahal (Marketing Week), David Chalmers (Senior Director of Marketing at Cvent) Recorded: Nov 24 2016 57 mins
    In a recent survey, 75% of respondents had no social strategy in place or a fuzzy one at best.* Don’t be like most people; tune into this live Marketing Week webinar, in association with Cvent. An effective social media strategy should take attendees on a seamless journey, from pre-event through to post-event. This interactive discussion will approach each part of the event cycle – before, during and after. Tune in to discover how to effectively integrate social at every touchpoint, amplify the live event content on all platforms, and engage all of your attendees.
    * Aberdeen Benchmark Report, Inc
  • The 2016 State of Marketing Attribution in the UK, France, and Germany The 2016 State of Marketing Attribution in the UK, France, and Germany Gavin Flood (Marketing Director, AdRoll EMEA) and Jim Clark (Research Director, Econsultancy) Recorded: Nov 22 2016 53 mins
    Attribution is often described as trying to find a single source of truth for the relative impact of every channel on the customer path to conversion.

    However, the proliferation of the marketing stack, advertising channels, and user devices has made that search ever more challenging, as have the various schools of thought around the best attribution strategies.

    Thus, AdRoll has partnered with Econsultancy to evaluate the state of marketing attribution in the UK, France and Germany. Join Gavin Flood, AdRoll EMEA marketing director, and Jim Clark, Econsultancy research director on November 22nd for a live webinar to make sense of attribution in 2016.

    In this webinar you will learn how to tackle numerous attribution challenges:

    - Learn why most organisations don’t carry out attribution across the majority of their campaigns and how to remedy this.
    - Benchmark your organisation against your peers and find out which methods and technologies they are using.
    - Discover the skills and training needed for successful attribution.
    - Ask any and all your questions live.
  • GETTING YOUR BI TO DELIVER ACTIONABLE INSIGHTS GETTING YOUR BI TO DELIVER ACTIONABLE INSIGHTS Boris Evelson, VP Principal Analyst at Forrester Research & Sisense Head of Product Strategy, Ani Manian Recorded: Nov 21 2016 66 mins
    Organizations are growing their data environments up to 50% a year, in both size and scope. Yet only a fraction of this data is actually being translated into actionable insights and better decision making. So how do you achieve actionable insights from your BI?
    Translate growing data into actionable insights and better organizational decision making
    Uncover the latest discoveries in BI, Agile BI, big data and artificial intelligence
    Discover best practices for merging business and technology management, to receive valuable insights from your BI
  • Programmatic CRM: Reach micro-targeting nirvana at half the cost Programmatic CRM: Reach micro-targeting nirvana at half the cost VentureBeat Recorded: Nov 17 2016 61 mins
    Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster?

    As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM.

    Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works.

    In this webinar, you’ll:

    * Target precise messages and optimize user retention across all of your marketing channels
    * Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences
    * Prevent or eliminate the potential of fraud.

    Speakers:
    * Brian Monahan, co-founder, NewCo, former CMO, Walmart
    * Jeff Pash, Director of CRM, The Muse
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon

    Sponsored by Blueshift
  • From ITIL to Value From ITIL to Value Scott Knox and Chuck Darst, HPE Recorded: Nov 17 2016 47 mins
    Join this webinar to learn how your service desk organization can provide more value in light of the changing directions of IT and service management. While ITIL continues to be the most widely accepted approach to IT service management in the world, where and how to best adopt these industry best practices is widely debated. Overlaid on this are significant industry shifts including the broad digital transformation, agile and lean approaches, service management outside of IT, and complementary approaches for maximizing value across all of IT.

    We’ll discuss IT4IT for managing the business of IT and provide recommendations to help you maximize the value provided by your service desk.
  • How to expand your audience on social media How to expand your audience on social media Ian Moyse, Sales Director at Axios Systems and Olivier Choron, CEO and Founder of purechannelapps Recorded: Nov 17 2016 43 mins
    Social media is where we as brands all need to be. But what are the nuances around this to consider, which platforms and how can you drive increased attention to your brand whist reaching a far greater audience? Here we will be joined by Ian Moyse, Sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Ian has high Klout and Kred social scores, is regularly featured in top social sellers and other reports / league tables and has advised many firms and leading individuals on fundamentals of playing the Social game.
  • Cross-Journey Optimization Cross-Journey Optimization Jim Kelly, Principal Consultant at BlueVenn Recorded: Nov 16 2016 52 mins
    A deeper understanding of the customer journey is changing the way organizations engage with their customers, meaning brands who adopt customer journey optimization strategies are reaping the benefits.

    The problem is, each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for engagement, tracking this behavior and making use of the data can seem like an insurmountable challenge.

    As marketers, we need to move past the old metrics and campaigns that have no relevance in the new age of the customer and look at new ways to monitor cost, measure response, attribute impact and improve communications.

    In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.
  • Organic: recipes for B2B social media success Organic: recipes for B2B social media success Charlie Sanchez, Social Media Manager, Fieldworks Marketing Recorded: Nov 16 2016 49 mins
    “In a world where money talks and organic reach is at an all-time low across social media, how can those without large advertising budgets get their message seen by the right people? In this session, we examine organic B2B social media marketing strategies that will help businesses grow brand awareness, identify and pursue potential leads and add a vital element of personalisation to their marketing. On top of this, we will discuss some of the best practice approaches when it comes to optimising and measuring the success of organic activity.”
  • Webinar: Mind the social gap Webinar: Mind the social gap Julie Atherton, Managing Director, Small Wonder and Hannah Bland, Digital Marketing Coordinator, Royal Society of Medicine Recorded: Nov 16 2016 47 mins
    Social media constantly evolves and demands that practitioners upskill to keep pace with change. Join this webinar, led by the DMA’s Social Media Council, and add to your skillset with a bit of help from the experts.
  • Driving Growth with Real-time Data Driving Growth with Real-time Data Jake Young, VP of Sales Recorded: Nov 15 2016 21 mins
    Learn how Jake Young, VP of Sales at Grow, led sales to skyrocket using the right metrics in real-time, openly displayed on TVs throughout the office. Smart business decisions are easier to make when you’re armed with current, relevant information—and leaders who know more gain the confidence, respect, and loyalty of their employees. Teams that know the score are more engaged and inspired to succeed because they know what they need to do to win.
  • Warp-Speed Webinar: Lead scoring in 20 minutes or less Warp-Speed Webinar: Lead scoring in 20 minutes or less James Pellizzi Recorded: Nov 10 2016 27 mins
    Marketing automation doesn’t have to seem like a distant frontier. Layer One Media’s James Pellizzi delivers a hands-on session with actionable insight that you can deploy, faster than your competitors eat lunch. Presentation followed by 10 minute Q&A.
  • Increase Productivity & Take your Business Global with eSignatures Increase Productivity & Take your Business Global with eSignatures Damon Mino Director, Legal Industry Vertical, DocuSign Dec 12 2016 6:00 pm UTC 60 mins
    Growing your business across borders and gaining a competitive advantage requires use of all the electronic resources at your disposal and a deep understanding of the laws and regulations that affect those resources. What if you could spark global growth while saving time, increasing accuracy, providing a better experience, and ultimately getting faster approvals?
    This webcast will teach best practices regarding the adoption, use, and verification of electronic signatures and document management for growing companies conducting business globally, with an emphasis on the new EU eIDAS law and how the courts are handling that issue. Attendees will learn how to:
    Adapt to new regulatory and laws in different areas of the globe.
    Maintain visibility, compliance and control of important documentation.
    Increase efficiency and make processing transactional documents more cost effectiv
  • The CEO's Key to Growth in 2017 The CEO's Key to Growth in 2017 Rob Nelson, CEO Dec 13 2016 6:00 pm UTC 45 mins
    Focus on the sales funnel is a key to growing your company. As CEO of Grow, Rob has focused every team in the company on the sales funnel with incredible results to show. Attend to learn how you can replicate this as well as Rob's plans for improvement in 2017. Includes Q&A for live attendees!
  • Squad goals:  Why cost per lead is failing your lead gen strategy Squad goals: Why cost per lead is failing your lead gen strategy Sam Yount, CMO, LendingTree Dec 13 2016 8:30 pm UTC 60 mins
    Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble.

    The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts.

    In this webinar, you will:

    * Understand how to move past quantity and generate quality opportunities
    * Build the right marketing KPIs for defining lead quality and lead conversion
    * Define a conversion strategy that builds retention

    Speakers include:

    * Sam Yount, CMO, LendingTree
    * Jason John, CMO, Publisher's Clearing House
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, VentureBeat
  • Is your third party risk management program set up for success? Is your third party risk management program set up for success? Jimit Arora, Partner IT Services at Everest Group Dec 14 2016 3:00 pm UTC 60 mins
    The rising tide of regulatory compliance has reached beyond financial institutions to their third parties. An inefficient third party risk management program can lead to high penalties, loss of business and a tarnished reputation. Firms need to assess the sophistication of their program and systems to achieve an optimal state of effectiveness.

    IHS Markit and NTT DATA Services have engaged Everest Group to study the third party risk management practices in financial services industry and present their point of view on the best in class practices for third party risk management. Everest Group has synthesized a “market perspective” on how financial services enterprises manage the risk arising from third parties and what are the characteristics of the best in class technology solutions in third party risk management. In this webinar, Jimit Arora, Partner IT Services at Everest Group presents the findings of the research and discusses best practices for enterprises adopting technology solutions to manage third party risk.
  • Know your customers better than they know themselves Know your customers better than they know themselves Jemma Hardyman, BlueVenn Consultant Dec 14 2016 3:00 pm UTC 60 mins
    Consumers are statistics, customers are people. Gone are the days of mass marketing.

    Technology and data can now combine real-time marketing, online personalization and triggered customer journeys with a Single Customer View (SCV) and your existing analytics, empowering marketers to achieve customer-centric marketing in a hyperconnected world.

    BlueVenn Consultant, Jemma Hardyman, will explain how you can use marketing insight and the power of an SCV to drive one-to-one customer experiences, delving deeper into:

    - Modern marketing foundations and how they can be used
    - Using a data-driven approach to build brand loyalty and increase revenue
    - Listening to customers to know them better, evolving your messages to meet their ever- changing preferences
    - Knowing the difference between ‘real-time’ and ‘right-time’
  • Instant messaging: The future of mobile marketing Instant messaging: The future of mobile marketing Stewart Rogers, Dir. of Marketing Technology, VentureBeat Dec 14 2016 6:00 pm UTC 60 mins
    The rise of instant messaging has created the largest and fastest-growing potential consumer audience ever—and a powerful opportunity to form instant, one-to-one connections between your brand and your customers. According to Juniper research, by 2019, over 160 trillion messages will be sent every year. That amounts to 438 billion messages daily.

    Most messages are read within three minutes of being opened—this kind of immediacy is unparalleled in other communications. And IMs can include a stunning variety of contextual, relevant, interactive content, and create conversations, engagement, and a deeply personalized connection that’s never been possible with email.

    Join our latest VB Live executive workshop to learn how to leverage the power of instant messaging to form meaningful connections and reimagine how you think about retail, customer service, and the entire customer experience.

    By participating in this VB Live event you’ll:
    * Learn how to leverage instant messaging
    * Capture customer details in IM
    * Leverage instant messaging technologies to improve your marketing strategy overall
    * Use the high engagement of messaging in terms of viewabilty

    Speakers:
    * George Corbin, Senior Vice President, Marriott Digital
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Quinn Banks, Sr. Mobile Marketing Manager, Farmer's Insurance
    * Wendy Schuchart, Moderator, VentureBeat
  • Masters of Mobile Data IV: From hype to reality in 2017 and beyond Masters of Mobile Data IV: From hype to reality in 2017 and beyond James Peng, Head of Mobile and Social Acquisition, Match Group Dec 15 2016 6:00 pm UTC 60 mins
    Remember when the experts scoffed at the idea that people would buy stuff with their smartphones? In an industry that reinvents itself every five years, what was once groundbreaking becomes table stakes in the blink of an eye.

    Staying ahead of the curve isn’t simply adopting new technology, but reinventing your approach as new platforms and channels emerge. The next wave is about to crest with the advent of wearables, VR, and the Internet of Things. Are you ready to catch it?

    In our latest VB Live event, we’re going to smash the myths that are holding your company back, and make some big, audacious predictions about the state of mobile business over the next five years—from 2017 and beyond.

    Join industry leaders for a lively hourlong discussion on the future of mobile apps -- and get your real world questions answered live.

    In this webinar you’ll:
    * Learn which mobile analytics will matter in the next five years
    * Understand the ways that KPIs monthly active users (MUA) can be interpreted
    * Measure beyond smartphones -- including wearables, connected cars and more.


    Speakers:
    * James Peng, Head of Mobile and Social Acquisition, Match Group
    * Bob Sherwin, VP Direct Marketing, Wayfair
    * Jesse Robbins, CEO, Orion Labs former CEO of Chef
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by mParticle
  • Digital Insurance: The Benefits of a Digital Workforce - Part 2 of 3 Digital Insurance: The Benefits of a Digital Workforce - Part 2 of 3 Kellan McClain, Account Executive, Financial Services and Insurance Dec 16 2016 6:00 pm UTC 30 mins
    DocuSign and the Big “I” have partnered to bring you a three-part webinar series on digital insurance. Insurers continue to evolve and digitize their businesses to improve workflows, which makes for a better customer experience and a better return on investment.
  • Analytics Guides Digital Support Optimization Analytics Guides Digital Support Optimization Nick Sellers & Bo Young Jan 11 2017 4:00 pm UTC 45 mins
    In a world of data, learn how analytics can help you optimize your digital support channels to yield the best ROI.
  • How to make money off of Facebook Messenger How to make money off of Facebook Messenger Stewart Rogers, Dir. of Marketing Technology, VentureBeat Jan 12 2017 8:30 pm UTC 60 mins
    With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.

    It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.

    Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.

    In this webinar, you’ll:

    Understand the broader digital wallet strategy to connect with customers through chatbots
    Get valuable tips to spin chatbots into gold
    Learn the biggest mistake organizations are making with payments through Messenger

    Speakers:
    * Neil Ishibashi, Sr. Director, Design and Development, Fandango
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    More speakers to be announced soon.
  • Is there an ideal partner portal? Is there an ideal partner portal? Cath Hackett a veteran of the channel and Gary Morris, CEO / Founder at Successful Channels Inc. Jan 19 2017 4:00 pm UTC 30 mins
    Are you providing enough resources, news and updates to your channel partners? Do you know what they actually want to receive from you? Cath Hackett,a veteran of channel and Gary Morris, CEO and Founder at Successful Channels Inc will discuss their portal best practices. From resources they share to results they have achieved, they will be discussing and answering those all-important questions
  • How machine learning and AI will impact your marketing forever How machine learning and AI will impact your marketing forever Stewart Rogers, Dir. of Marketing Technology, VentureBeat Jan 19 2017 6:00 pm UTC 60 mins
    Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group.

    Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried.

    Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event.

    In this webinar you’ll:
    * Learn how speech recognition impacts the SEO value on your web presence
    * Understand the full ROI of fully automated chat bots for artificial human interaction
    * Integrate deep learning into your marketing strategy to realize unbelievable lift

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
    More speakers to come
  • How Mouser Electronics Differentiates with Rich Product Information How Mouser Electronics Differentiates with Rich Product Information Hayne Shumate, Matt Wienke, Prash Chandramohan Jan 24 2017 4:00 pm UTC 60 mins
    When a manufacturer wants a Wifi Module for the next generation of smart phone, the design engineers turn to Mouser Electronics to find the exact module they need. As a worldwide, leading authorized distributor of electronic components and semiconductors, Mouser specializes in the rapid introduction of new products and technologies for more than 600 manufacturers.
    With neither Inside Sales nor Outside Sales teams, new customers discover Mouser through the detailed product pages on the many country specific websites. Most sales are completed online and with 7 million active products and information on 14 million obsolete/unavailable products. Mouser.com serves as a primary reference for anyone designing a circuit. Mouser’s product data is a critical differentiator and is elemental to Mouser’s growth and success in providing engineers and buyers with product data that is highly searchable, complete, and accurate.
    Join this webinar to hear Hayne Shumate, SVP of Internet Business from Mouser Electronics, Matt Weinke of Infoverity, and Prash Chandramohan of Informatica share:
    -Product information management (PIM) requirements that help Mouser sustain 20% annual growth
    -How Mouser uses Informatica MDM Product 360 to maintain high-quality, detailed electronics data so that customers can quickly find, select and buy the components that meet their specifications
    -Best practices from Infoverity and their Quickstart framework that helps companies like Mouser start small and scale with their PIM implementations
    -Lessons learned from this experience, and the next steps in Mouser’s PIM journey