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  • Digital Transformation: How to Deliver Exceptional Customer Service
    Digital Transformation: How to Deliver Exceptional Customer Service Rafael Izquierdo, Executive Vice President - Seguros Universal, Juan Manuel Mogollon, VP LATAM - Bizagi Recorded: Jun 22 2017 28 mins
    The insurance industry is facing increasing competition with the rise of technology and challenger brands. To continuously thrive in this competition, established players need to deliver exceptional service in order to attract and retain customers.

    Register for this webinar to hear how Seguros Universal, an vehicle insurance provider based in the Dominican Republic, defends its market share with exceptional services, and how the company automates claims process to provide comprehensive and robust case management and analytics.

    Rafael Izquierdo, Executive Vice President of Administration, Risk, Legal and Compliance will discuss how the company:

    -Defended its market share with service excellence
    -Delivered faster, more productive and error-free processes
    -Reduced vehicle part returns by 30%

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals.
  • Transforming Healthcare using Artificial Intelligence and Micro-Learning
    Transforming Healthcare using Artificial Intelligence and Micro-Learning Morgan Porter, CTO Mentis Neuro & Barbara North, CDO Mentis Neuro Recorded: Jun 22 2017 33 mins
    In healthcare digitalization holds huge potential for improving and saving lives. Mentis Neuro, a leading US based neuro-rehabilitation provider, is pioneering cutting edge Artificial Intelligence (AI) to transform staff efficiency and the patient experience.

    Join Morgan Porter (CTO) and Barbara North (CDO) as they discuss how AI and contextualized micro-learning are:

    -Transforming the patient experience for the digital age
    -Providing real-time training information to staff exactly when they need it
    -Ensuring Mentis Neuro Health meets important healthcare regulations

    Who should attend: Digital Technology leaders, Application Development Leaders, IT and Business Process Professionals
  • Digital Transformation: How to Model Human Behavior in Digitization
    Digital Transformation: How to Model Human Behavior in Digitization Frank Beyer, Former Senior Business Process Management at Kyocera Document Solutions Europe Recorded: Jun 22 2017 27 mins
    Digital transformation is the change associated with the application of digital technology in all aspects of human society. For businesses, it is about creating a competitive edge by digitizing operations for greater efficiency, intelligence and agility.

    One main challenge of digitization is modelling human behavior and cognitive processes into logical expressions that can be digitized and automated. How do we translate complex human behavior and thinking into digital processes?

    Frank Beyer, a business process management expert will share how approvals of various kind and pricing calculations can be automated thereby drawing on his experience with a pilot project at former employer Kyocera , a Japanese multinational electronics and ceramics manufacturer, automates its pricing calculation and approvals.

    Register and hear Frank Beyer and Bizagi discuss:

    •How to model human activities into digital processes
    •How to break the cognitive barrier to embark on RPA
    •The impact and hidden benefits of digitizing human activities


    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals
  • Digital Transformation: How to Deliver Scalable Core Banking Solutions
    Digital Transformation: How to Deliver Scalable Core Banking Solutions Alexei Fey, Data Action - CTO/General Manager Technology Recorded: Jun 22 2017 21 mins
    Data Action is a leading software and services provider for the Australian mutual banking industry. The company provides a full suite of banking solutions, from core banking right through to custom digital experiences based on the latest technologies and industry requirements - optimized to align with client needs.

    For Data Action, the ability to deliver flexible and scalable operations to 30 banks is a differentiating advantage. How does the company achieve it?

    Register and hear Alexei Fey, CTO of Data Action, as he discusses:

    •What does lending look like from a customer’s experience
    •How to focus on retaining existing customers
    •How to manage the expectation of digital customers
    •How to deliver ROI quickly

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals
  • Decisions Based on Guesswork Put You and Your Business at Risk
    Decisions Based on Guesswork Put You and Your Business at Risk Kepner-Tregoe Recorded: Jun 22 2017 1 min
    Making decisions based on guesswork without actually looking for the true cause of a problem can lead to taking actions that can make the problem worse rather than improving the situation. Using the Kepner-Tregoe proven problem solving techniques will lead you down a path that helps you to uncover the factors that are impacting your situation, leading you to the correct solution without having to resort to ‘best guesses’ or trial-and-error remedies. This light-hearted video shows what would happen if your doctor just took the first option that came into his head when dealing with patient problems.
  • Make the Right Decisions for Your Business Using Critical Thinking
    Make the Right Decisions for Your Business Using Critical Thinking Kepner-Tregoe Recorded: Jun 22 2017 2 mins
    Clear thinking is a critical factor in making good business decisions, based on accurate assessments of the factors that impact the market you are playing in. This light-hearted video demonstrates the dangers of making decisions based on incomplete or incorrect information. Kepner-Tregoe techniques will help you gather the necessary market intelligence and use the information to make well-founded decisions.
  • Digital Transformation: Going Paperless and Mobile with Process Automation
    Digital Transformation: Going Paperless and Mobile with Process Automation David Schenke, WL Bank - Application Development Manager Recorded: Jun 22 2017 17 mins
    Going paperless not only helps with the environment but also saves time, money and improves security. WL Bank, a specialist for real estate financing, shares its journey of going paperless for critical decision making process.

    David Schenke, Application Development Manager of WL Bank, will discuss:

    •How process automation improves decision making
    •How mobility empowers stakeholders to be agile and responsive
    •How WL Bank is transforming to a paperless organization

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals.
  • Use Kepner-Tregoe to Improve Your Customer Service
    Use Kepner-Tregoe to Improve Your Customer Service Kepner-Tregoe Recorded: Jun 22 2017 2 mins
    In this light-hearted video, Kepner-Tregoe examines the role the IT Service Desk plays in customer service and shows how relationships suffer when a culture of good customer service is not developed. Using Kepner-Tregoe's proven questioning techniques can greatly improve the relationship with your customer as well as ensure that the relevant information is collected to improve the time to resolution.
  • Digital Transformation: How to Improve New Customer On-boarding
    Digital Transformation: How to Improve New Customer On-boarding Darren Hart, Alpha Card - CIO Recorded: Jun 22 2017 28 mins
    Organizations all industries face the imperative of driving profitable growth while improving customer services. There is also need to meet increasing regulatory compliance, especially for financial services organizations.

    Register this webinar to hear how Alpha Card, a joint venture between American Express BNP Paribas providing card issuing and acquiring services, creates a consistent cross-brand customer experience, maximizes service productivity, and meets regulatory compliance. Darren Hart, CIO of Alpha Card will discuss how the company:

    •Created a consistent customer experience
    •Reduced customer acquisition cost and remediation
    •Achieved regulatory compliance

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals.
  • Solve more problems, make better decisions with Kepner-Tregoe
    Solve more problems, make better decisions with Kepner-Tregoe Kepner-Tregoe Recorded: Jun 22 2017 2 mins
    Do you have to make tough decisions or solve perplexing problems? Business planning, resolving problems and managing risk are all part of managing a successful organization, but it is not always easy. The Kepner-Tregoe methodology can give you the tools you need to successfully navigate today’s business dilemmas. Solve problems, make decisions, manage risk, all by using an easy to understand and repeatable process. Watch this short video to understand more of what Kepner-Tregoe has to offer.
  • Customers: Your Most Important Source of Demand
    Customers: Your Most Important Source of Demand Lisa Nakano, SiriusDecisions Service Director for Customer Engagement Strategies and Trisha Winter, CMO, Amplifinity Recorded: Jun 22 2017 49 mins
    Lisa Nakano, SiriusDecisions Service Director for Customer Engagement Strategies, will share research and methodology behind the value that customers can bring to your company if engaged with strategically. A new data report on the performance of B-to-B customer referral programs will be shared by Trisha Winter, CMO of Amplifinity. Together they will prove with data the case for leveraging customers for demand generation and the results seen by companies that are running this as an always on channel.

    What you'll learn:
    - Why peers are critical to creating demand
    - How to engage with customers to help create demand
    - Performance benchmarks for customer referral programs
    - Case study examples and business impact
  • How Does adidas Automate and Integrate Digital Operations?
    How Does adidas Automate and Integrate Digital Operations? Mohammed Ghadban, Business Analyst - Adidas and Gerhard Unger, VP DACH - Bizagi Recorded: Jun 22 2017 23 mins
    Want to know how manufacturing and retail giant adidas tackles IT integration? With 500 sales operations, 400 factories and over 10,000 staff around the world, adidas has a strategic and dedicated team for Global Integration Services – connecting disparate systems and data to save time and effort across the business.

    Join Mohammed Ghadban of Adidas to hear how this team has:

    •Added a layer of agility on top of the systems adidas was already using
    •Integrated process automation with technologies including SAP and SharePoint
    •Adopted the agile development methodology by using an agile digital platform

    Who should attend: Digital Technology leaders, Application Development Leaders, IT and Business Process Professionals
  • How a Digital Business Platform Can Provide a Multi-Channel Customer Experience
    How a Digital Business Platform Can Provide a Multi-Channel Customer Experience Roberto Biondini, Bizagi - Solutions Consultant Recorded: Jun 21 2017 30 mins
    Watch a demonstration of an end-to-end loan application built with Bizagi. The demonstration will show how a modern organization can deliver a customer experience across multiple channels, both from the perspective of the customers and the employees. The demonstration will also cover the process model for this application, designed with Bizagi Modeler and brought to life with Bizagi Studio.

    Register now to see how the Bizagi digital business platform can provide an engaging customer experience by:

    •Empowering end users with personal, contextualized experiences
    •Interacting with cloud applications and social media platforms
    •Wrapping around existing legacy systems.

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals.
  • Redefine the Customer Experience to Drive Acquisition and Retention
    Redefine the Customer Experience to Drive Acquisition and Retention Neil Simpson, Innovelocity - Founder Recorded: Jun 21 2017 23 mins
    Putting customers at the center of the business is easier said than done. To be successful, organizations must address underlying factors impacting poor experience, often this stems back to inefficiencies within the operating model which stifles innovation.

    Join Neil Simpson, Founder of Innovelocity and Tom Pope from Bizagi who will address:

    •Investing in the customer experience to increase competitive advantage
    •The challenges and pitfalls of putting the customer first
    •Real world examples of improving the CX in traditional businesses

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals and Architects
  • How a Digital Business Platform Can Help You Reach GDPR Compliance
    How a Digital Business Platform Can Help You Reach GDPR Compliance Knut Stegelman, Bizagi - Solutions Consultant Recorded: Jun 21 2017 29 mins
    Watch a demonstration of how Bizagi can help you react to the risk of fatal data breaches and minimize their impact. The demonstration will show how an organization can become compliant protecting consumer data preventing severe financial consequences. The demonstration covers the process model for this application, designed with Bizagi Modeler and brought to life with Bizagi Studio.

    Register now to see how the Bizagi digital business platform can mitigate your risk of non-compliance with practical tips on:

    •How to adopt an approach to build fast and change quickly adapting to legislative changes
    •How to integrate third-party technology using disruptive technology as an enabler to stay competitive and compliant
    •How to drive digital business automation across operations to eliminate errors, protect data and delight customers.

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals.
  • How to Prepare for the Enforcement of the EU GDPR in 2018
    How to Prepare for the Enforcement of the EU GDPR in 2018 Holger Sutzke, Bizagi - Financial Services Lead DACH and Martin Stepanek, Business Process Management Consultant Recorded: Jun 21 2017 30 mins
    As any business with customers in the EU should know, the General Data Privacy Regulation (GDPR) will become law and be enforced from May 2018. Time is short, and becoming GDPR compliant means facing the biggest ever changes in privacy rules and finding ways to protect private data or face commercially damaging fines and reputational risk.

    Register now to discuss the major challenges of becoming GDPR compliant and how technology can be the pivotal enabler of change including:

    •How GDPR forces a step change when designing new products and services
    •Which technologies to look for that help protect and react against data breaches thus minimizing consequences
    •A practical GDPR checklist to help you get started

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals and Architects, Compliance & Risk Management Leaders
  • How a Digital Business Platform Fosters Efficiency and Innovation.
    How a Digital Business Platform Fosters Efficiency and Innovation. Lisa Lafayette, Bizagi - Solutions Consultant Recorded: Jun 21 2017 25 mins
    Learn how Bizagi builds engagement to gain value by managing resource expectations that can seamlessly provide a connected customer experience. This demonstration covers the process model for this application, designed with Bizagi Modeler and brought to life with Bizagi Studio.

    Register now to see how a Digital Business Platform can help you to gain value quickly by:

    •Accelerating the uptake of new technologies to optimize core capabilities with higher efficiency and lower costs.
    •Enabling collaboration of teams that deliver value and an experience customers care about
    •Fostering a culture of rapid innovation through building fast and changing quickly

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals.
  • How to Shape Digital Transformation for Operational Efficiency
    How to Shape Digital Transformation for Operational Efficiency Derek Miers, MWD Advisors - Principal Analyst Recorded: Jun 21 2017 33 mins
    So often, transformation programs set out to deliver dramatic improvements in operational efficiency. Yet these programs commonly fail to connect the world of outside-in design thinking and customer experience, with the operational excellence required for cost reduction. Executives often feel they can just dictate the result and then hold managers accountable for the benefits.

    Join Derek Miers, industry analyst from MWD Advisors as he discusses why transformation success relies on:

    •Engaging your people including three fundamental phases of engagement needed to create the conditions for long-term transformation success
    •How to focus and configure core business components to serve multiple customer segments and experiences
    •Enabling innovation at the edges industrializing both the core business elements and the outcomes delivered to customers.
    •Reinventing how you deliver value is the why; digital transformation becomes how the organization innovates.

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals.
  • An Anthropological Blueprint for Business Success in the Digital Age
    An Anthropological Blueprint for Business Success in the Digital Age Ade McCormack, Digital Transformation Strategist Recorded: Jun 20 2017 42 mins
    The industrial era, for all its benefits, has relied on humans behaving as process-driven machine components. That is changing as we enter the digital age. Organizations that recognize this reality and act will thrive, despite the unheralded uncertainty and volatility we are experiencing.

    Join Ade McCormack, one of the leading Industry Digital Strategists as he makes the case for this hypothesis, and shares with you a framework for structuring your organization such that nature becomes your business partner. It will also highlight how business models, talent, leadership, culture and risk management are evolving.

    By attending this webinar, you will:

    •Understand the forces that are driving digital transformation.
    •Appreciate the impact digital is having on business models, talent and leadership.
    •Acquire a blueprint that will enable you to capitalize on this transition to the digital age.

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals
  • Service Mapping ROI: The Right Road to Drive Return
    Service Mapping ROI: The Right Road to Drive Return Ellen Daley, Terrell Pursley, Meghan Lockwood Recorded: Jun 20 2017 46 mins
    Join Acorio's CEO, Ellen Daley, and ITOM expert, Terrell Pursley for the ultimate run-down of ServiceNow's Service Mapping.

    AGENDA:
    1. What is Service Mapping?
    2. How does Service Mapping work? Learn the "crawls" and "gotchas"
    3. How do you know if this is the right investment?
    4. Best Practices to get you started
    5. New use in Service Mapping in Jakarta
  • Robotic Process Automation or Business Process Management, or Both?
    Robotic Process Automation or Business Process Management, or Both? Craig Le Clair, Forrester Research - Vice President, Principal Analyst Recorded: Jun 20 2017 33 mins
    Robotic process automation (RPA) is gaining the interest of many enterprises. It’s easy to see why; Enterprises everywhere are under immense pressure to digitize operations and they see a future where routine operations are fully automated. But how does RPA fit alongside BPM in a broader digital process automation strategy?

    Join us to hear Forrester analyze the current state of the process automation market, examining RPA's relationship to artificial intelligence (AI) and business process management (BPM), before proposing a blueprint for an overall digital operating model.

    Forrester's Craig Le Clair will provide insights from across leading digital process automation projects, including:

    •A model for the interaction between RPA, AI and BPM
    •How to overcome the challenges of governance, CoE and security
    •How to facilitate the relationship between Business, Technology and BPM

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals
  • Hybrid Cloud Management and the Container Deployment Foundation
    Hybrid Cloud Management and the Container Deployment Foundation Neil Miles, Sr Product Mktg, ITOM Solutions Marketing, HPE and Keri Sprinkle, Sr Product Mktg, ITOM Solutions Marketing, HPE Recorded: Jun 20 2017 54 mins
    Hybrid IT is the new normal. It is more than just AWS and Azure. There is the pressure to innovate in the cloud and with new platforms. IT Operations needs to overcome the mismatch between the Development team’s ability to deliver and IT Ops ability to manage application services. Ops needs to achieve continuous delivery and faster response times. We can help.

    Join us to learn about the Hybrid Cloud Management solution from HPE to manage your hybrid resources while accelerating your application delivery to DevOps speed. Learn about our new container based software delivery approach that changes the lifecycle for enterprise management software.
  • Four Success Factors for Digital Transformation
    Four Success Factors for Digital Transformation Gustavo Gomez, Bizagi - CEO Recorded: Jun 20 2017 43 mins
    Like all change programs, successful Digital Transformation requires the proactive management of factors including risk, culture, skills, technology and business alignment. Leading companies are going beyond this and harnessing talent from across the business to drive rapid digital change.

    The question is: who are the people you can't deliver digital transformation without?

    Join Bizagi's CEO, Gustavo Gomez, to hear findings from Bizagi’s independent global study into successful digital transformation programs. By joining, you will learn practical lessons in how to:

    •Fight & beat resistance to change
    •Ensure business & IT alignment
    •Identify the key agents of digital change in your business

    Who should attend: Digital Transformation Leaders, Application Development Leaders, IT and Business Process Professionals.
  • Measure your IT to have visibility
    Measure your IT to have visibility Erhan Ertul, Turkish Economy Bank Recorded: Jun 20 2017 43 mins
    We know we need to measure our IT systems and have visibility - but what level of monitoring is right for our environment?

    Join this webinar to discover how TEB uses monitoring to achieve their goals and help improve their development services - resulting in the highest level of customer satisfaction on their banking applications.
  • Accept Higher Risk Orders Without Fraud Losses
    Accept Higher Risk Orders Without Fraud Losses Eric Negler Recorded: Jun 19 2017 26 mins
    WEBINAR INFO:
    As an ecommerce business you need to turn away certain orders because they appear fraudulent or simply too risky. But what if you didn't? How many additional orders, and how much additional revenue, could you earn if you could accept increasingly riskier orders without fraud losses? Signifyd introduced "Guaranteed Fraud Protection" as a means for merchants to do just that; increase sales by accepting more orders, without fraud losses. Machine learning and domain expertise make this possible. What makes this important is your need to increase sales and enter new markets.

    Join this webinar to understand how fraud liability is shifted away from merchants and how fraud losses are completely eliminated to enable sales growth.

    ABOUT THE SPEAKER:
    Eric Negler is the Head of Strategic Partnerships at Signifyd, a company focused on helping merchants realize their full potential by removing fraud as an obstacle to business growth. Eric is responsible for building relationships with strategic partners that provide eCommerce and Payments services/solutions. 
  • Scaling Fraud Management Like The World's Best Ecommerce Companies
    Scaling Fraud Management Like The World's Best Ecommerce Companies Skye Spear, VP of Partnerships at Signifyd Jun 26 2017 5:00 pm UTC 30 mins
    As ecommerce merchants scale their business to meet rising demand, the manner in which they manage fraud changes dramatically. Join Skye Spear as he walks through real-world examples of ecommerce pioneers who have grown rapidly while reducing fraud losses.

    ABOUT THE SPEAKER:
    Skye Spear is the Vice President of Partnerships at Signifyd, the world's largest provider of Guaranteed Fraud Protection. Signifyd eliminates fraud losses with a 100% financial guarantee against fraud, allowing merchants to enter new markets and accept significantly more orders. Skye manages Signifyd's strategic relationships with partners and key ecommerce players. Prior to joining Signifyd, Skye held key positions at Silver Tail Systems and RSA Security.
  • HPE Data Center Automation suite release: containers, compliance, ChatOps
    HPE Data Center Automation suite release: containers, compliance, ChatOps Sibel Satiroglu, Sr Product Marketing Manager, HPE and Nisarg Shah, Director of Product Management, HPE Jun 27 2017 3:00 pm UTC 60 mins
    The latest version of Data Center Automation (DCA) Suite version is now available. DCA is an end-to-end lifecycle management solution for servers, databases and middleware. Now, DCA comes with new features—container-based deployment, unified compliance, and ChatOps collaboration.

    Join Nisarg Shah, Director Product Management, as he discusses the latest release, answers your questions, and shares the new DCA UI.
    • See the DCA Suite—provisioning, patching, compliance, open API orchestration
    • Learn how container-based deployment delivers quick time-to-value
    • Discover why automated compliance and remediation matters
    • Hear about unified compliance—not just for servers, but across applications
    • Understand how ChatOps helps collaboration in the enterprise
    • See a demo: DCA compliance in action—PCI compliance scan, auto-remediation, visual compliance dashboard
  • Improve efficiency and savings through HPE orchestration for SAP
    Improve efficiency and savings through HPE orchestration for SAP Michael Jilg, SAP Jun 28 2017 9:00 am UTC 60 mins
    Learn how HPE Orchestration together with SAP Landscape Management 3.0 helps to simplify, automate, and centralize the management and operations of your SAP systems.

    •Get an overview of predefined SAP services within HPE Orchestration
    •Get an overview of the new features in SAP Landscape Management 3.0
    •Discover how HPE Orchestration together with SAP Landscape Management 3.0 can help you to manage and operate your SAP HANA and SAP S/4HANA® systems more efficiently.
  • Action GDPR – Execute on Data Rights
    Action GDPR – Execute on Data Rights Matthew Cawsey, Financial Services Master Data Management Specialist, Informatica Jun 28 2017 1:00 pm UTC 60 mins
    GDPR (General Data Protection Regulation) is only a year away, and many organisations are still trying to understand what this new regulation means to them, and their data practices.

    Join us for the final in a series of webinars which focus on how organisations can begin to action GDPR - this short session is all about creating a single place to access, maintain and administer Data Subjects and manage their Consent - with Master Data Management.

    In the context of GDPR, a mastering process collects Subject Data from across the enterprise and a range of techniques are applied to match & merge data related to the same party, enabling an organization to accurately identify all records related to that data subject from a single place.

    This session will cover:

    -Essentials in the ‘right to be forgotten’ and SAR GDPR Clauses
    -Benefits which can be achieved in addition to preparation for GDPR Compliance
    -Live Demo of Informatica’s Master Data Management Capabilities for Subject and Consent Mastering
  • Aligning Technology with Channel Sales and Marketing Best Practices
    Aligning Technology with Channel Sales and Marketing Best Practices Maria Chien, Channel Marketing Strategies, SiriusDecisions, Laz Gonzalez, Chief Strategy Officer, Zift Solutions Jun 28 2017 5:00 pm UTC 60 mins
    Learn how to align emerging channel technology with proven channel best practices to support program growth, partner engagement and ROI. Channel experts Maria Chien, Service Director, Channel Marketing Strategies for SiriusDecisions, and Laz Gonzalez, Chief Strategy Officer at Zift Solutions, detail:

    • The top 5 priorities for channel marketing leaders
    • Aligning channel marketing efforts with corporate goals
    • Best practices for demand creation, partner enablement and functional development
    • How to solve integration challenges undermining channel program success
  • Get to Know a CMO: A Conversation With IBM’s Maria Winans
    Get to Know a CMO: A Conversation With IBM’s Maria Winans Liz Miller, SVP of Marketing, CMO Council, Maria Winans, CMO, IBM Watson Customer Engagement Jun 28 2017 6:00 pm UTC 75 mins
    Data, data everywhere…but where is the insight to drink? This could be the new battle cry for today’s CMO. Regardless of industry or region—whether it’s a B2B or B2C company—all CMOs are facing the evolution of data and its twin: digital. From what digital transformation means to an organization to the challenges we each face as our customer demands even higher levels of personalization, CMOs today are talking about where and how digital and data converge and what that collision means for the bottom line.

    Join Liz Miller, Senior Vice President of Marketing for the CMO Council, as she gets to know Maria Winans, CMO of IBM Watson Customer Engagement. The discussion will span from insights into how Winans is facing the digital revolution to the trends she believes will shape marketing and engagement in the months and years ahead. The one-hour, interactive conversation will also take questions from the live audience, giving participants a unique opportunity to pick the brain of a true peer.

    A graduate of University of North Carolina at Chapel Hill, Winans has spent more than two decades at IBM and has been at the forefront of both data and digital’s evolution. A true global business leader, Winans has served in leadership roles at IBM across Business Analytics, Collaboration Solutions, Mobile, Industry Solutions and PC Company, as well as serving as a Marketing Strategist for IBM Latin America.
  • Location Analytics: Use Cases for Improving Visualizations & Reports
    Location Analytics: Use Cases for Improving Visualizations & Reports Rick Styll, Product Management, SAS; AJ Rice, Alliance Manager, Esri Jun 29 2017 3:00 pm UTC 60 mins
    Nearly 70 percent of business data contains some level of location information. But business analysts rarely use this data within their BI and analytics workflows.

    Location analytics is more than just putting points on a map. It’s part of a much larger picture of using location to provide context in visualizations, reports and analytics. Utilizing geographic data in descriptive and predictive analytics helps companies discover new patterns, identify location-specific opportunities, and get a complete picture before making business decisions.

    In this webinar, Esri and SAS discuss the role that location analytics can play in determining practical next steps for your organization. A product demonstration will be shown as well.

    We’ll answer:
    • How does location analytics add value to BI and analytics initiatives?
    • What are the right uses for location analytics?
    • What pitfalls should organizations consider as they implement processes and technology for analyzing geographic data?
    • Are special skill sets required to use location information?
    • How can organizations best develop a strategy for using geographic data?
  • Account Based Attribution App for Salesforce (Freemium)
    Account Based Attribution App for Salesforce (Freemium) Grant Grigorian, CEO & Co-Founder of Path to Scale Jun 29 2017 5:00 pm UTC 45 mins
    Path to Scale is pleased to announce the launch of a new FREEMIUM edition of our analytics solution for Salesforce.com to enable even more marketers to measure the impact of their campaigns on business revenue using Account Based Attribution models.

    In this webinar, we will discuss:
    - why Salesforce is great platform for marketing reports and dashboards
    - revenue attribution modeling in Salesforce
    - opportunity vs account based attribution
    - example reports and dashboards
    - what's included in the freemium edition and what's not
    - how to install and try out the app
  • Automation strategies for the IT Service Management in digital business
    Automation strategies for the IT Service Management in digital business Vesna Soraic, Senior Product Marketing Manager, HPE and David Baron, Chief architect for HPE ITSMA, HPE Jul 6 2017 3:00 pm UTC 60 mins
    As businesses are under increased competitive pressure to transform into digital enterprises, they are relying on technology as never before. IT Service Management, deployed across the enterprise and focused equally on IT and non-IT services, becomes the enabler of digital growth. IT Service Management is required to manage the increased velocity of changes and releases initiating from DevOps and Agile, and all existing processes - such as incident, change and request management - must support Agile. The support methods must fit the evolution of the digital workplace and the changing nature of work. To be able to address new requirements from digital business, ITSM needs holistic automation to become easier, faster and transformative.

    In this webinar we will explore how much and what kind of Automation is needed in ITSM. You will learn how the HPE IT Service Management Automation solution is easier to manage and use, faster to install and manage with services that digital workforce needs. We will discuss what freedom and benefits you can enjoy with ITSM solutions based on container technology. We will show you a demonstration of a request-to-fulfillment process that can enable your IT to evolve into a strong digital business partner.
  • Automation Fusion: Blending Platforms to Drive Channel Revenue
    Automation Fusion: Blending Platforms to Drive Channel Revenue Maria Chien, SiriusDecisions. Kevin Espinosa, Caterpillar, David Johnson, Oracle Marketing Cloud, Laz Gonazles, Zift Solution Jul 12 2017 5:00 pm UTC 60 mins
    Zift Solutions and Oracle Marketing Cloud are proud to bring together some of the brightest minds in marketing automation and channel marketing and management (CMM) to discuss how different platforms and practices can work together to help drive revenue for both direct and indirect sales and marketing organizations.

    In this webinar, the all-star panel will discuss:

    • Why is partner adoption such a problem in the channel, and what can we learn from direct to consumer marketing?
    • How does concierge offerings factor into the CMM process and what are some best practices when working with channel organizations?
    • What are real, actionable steps you can take when working with channel partners who are less marketing savvy?
    • How to support both high touch and low touch channel partners (while keeping your sanity)
    • Getting the most out of your unique partner ecosystem including exclusive and non-exclusive partners or dealers
  • Push notifications that work: 6 tips for building a devoted user base
    Push notifications that work: 6 tips for building a devoted user base Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 13 2017 5:00 pm UTC 60 mins
    A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

    At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

    Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

    You'll:
    * Discover the one trick to never-fail push notifications everywhere, not just apps
    * Drive 2770% higher conversion rates through a specific kind of push notifications
    * Learn how to apply behavioral triggered push notifications in your own marketing strategy
    * Build better timing into your push notifications to increase conversions


    Speakers:
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Wendy Schuchart, Moderator, VentureBeat

    More speakers to be announced soon!
  • Accelerating Channel Success with Referral Partners
    Accelerating Channel Success with Referral Partners Kathy Contreras, Sr. Research Director for Channel Marketing Strategies, SiriusDecisions and Trisha Winter, CMO, Amplifinity Jul 20 2017 3:00 pm UTC 45 mins
    Kathy Contreras, SiriusDecisions Sr. Research Director for Channel Marketing Strategies, will share best practices to building a market-leading referral partner program. A new data report on the performance of B-to-B referral partner programs will be shared by Trisha Winter, CMO of Amplifinity. Together they will provide guidance on enabling referral partners to drive growth and the expected impact to your business.

    What you'll learn:
    - Key decision points for building a partner referral program
    - Best practices from successful programs
    - Performance benchmarks for referral partner programs
  • ASO or GTFO: App store optimization FTW
    ASO or GTFO: App store optimization FTW Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 20 2017 7:30 pm UTC 60 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!
  • Behavior-Driven Development: A Guide to Agile Practices
    Behavior-Driven Development: A Guide to Agile Practices Joshua Eastman, Test Automation Architect Jul 26 2017 5:00 pm UTC 60 mins
    Behavior-Driven Development with Ruby/Cucumber automation is a practical, fail-proof, read-to-use strategy or process that improves software quality and decreases costs. 

    Ambiguity and miscommunication cause the majority of critical defects and undesirable outcomes in the software development lifecycle. Behavior Driven Development (BDD) ensures that requirements are accurate. It builds a mutual understanding of what should be developed and tested through a common vocabulary.

    This webinar introduces BDD methods that promote product quality by generating business requirements in Gherkin (Given-When-Then) format. Tool agnostic, BDD emphasizes communication between business, requirements analysts, developers, and testers to ensure quality expectations are achieved. Describing requirements in the form of system behavior eliminates scope creep and guarantees proper software functionality.
  • VR content production: How to take advantage of the VR wave
    VR content production: How to take advantage of the VR wave Taylor Freeman, CEO of Upload, Inc. Jul 26 2017 5:00 pm UTC 60 mins
    VR creates infinite storytelling possibilities, but it’s also infinitely difficult to pull off. It’s a completely new medium that requires an entirely new way of creating content, and endless inventiveness, and have you ever seen a 360-degree camera?

    Join our latest interactive VB Live event to hear how companies are reducing travel expenses but improving employee connection, conducting interviews, and giving presentations. Learn about companies like Walmart using VR technology to train employees; how doctors are leveling up their skills; educators are transforming learning; and audience engagement skyrockets when you give them a whole new way to see, touch and interact.

    And discover how consumers are interacting with VR right now, and what the marketplace is expected to look like in the year ahead.

    Register now for real talk on the possibilities of virtual reality, the resources you need, and the rules to break.

    In this webinar you’ll:
    *Hear the results - for the first time - of the latest VR market research
    *Discover the compelling business case for VR
    *Understand why consumer-generated VR content is important to business
    *Find out how companies are using VR content to strengthen their bottom line
    *Learn what’s next in the VR content world

    Speakers:
    *Taylor Freeman, CEO, of Upload, Inc.
    *Stewart Rogers, Director of Technology, VentureBeat
  • Defining Enterprise Cloud Data Management for a hybrid world
    Defining Enterprise Cloud Data Management for a hybrid world James Humphrey, National Instruments and Forbes Analyst Joe McKendrick Jul 27 2017 4:00 pm UTC 60 mins
    Is your company on a data-driven digital transformation journey?
    With cloud being a strong directive, managing the enterprise data across cloud and on-premises environments is a common impediment in this journey. However, you are not alone when facing this hybrid data management challenge.
    Join Forbes contributor and analyst, Joe McKendrick and James Humphrey, Principal Architect at National Instruments as they share critical business drivers, use cases and challenges shaping the success of the journey to cloud.

    In this webinar, you will learn:
    - Current digital transformation market trends driving the influence of cloud.
    - Role of hybrid data management
    - How National Instruments is growing at scale and reducing time to market for their products and services
    - How National Instruments is making cloud work for their Data Lake projects to scale cost-effectively and augment existing hybrid landscape
  • B2B video marketing: Turn your CRO into your BFF
    B2B video marketing: Turn your CRO into your BFF Stewart Rogers, Director of Marketing Technology, VentureBeat Aug 17 2017 5:00 pm UTC 60 mins
    You better get good at conversational video marketing, fast—or you're going to be obsolete.

    Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.

    Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.

    Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.

    By watching this webinar, you'll:
    * Optimize your audience takeaways for video content
    * Get tips from the savviest sales and marketing people on their video content strategy
    * Focus your energy on the right distribution channels for your adverts
    * Personalize video content to lock in the close

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    More speakers to be announced soon!
  • The Art of Enhancing the Customer Experience using Personalisation
    The Art of Enhancing the Customer Experience using Personalisation Kath Pay, CEO of Holistic Email Marketing Aug 22 2017 10:00 am UTC 45 mins
    Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.

    This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!
  • Modern Email Marketing - Relatively Simple Algorithms for the Future
    Modern Email Marketing - Relatively Simple Algorithms for the Future Maurice Flynn, Marketing Director, Altaire Aug 23 2017 9:00 am UTC 45 mins
    Maurice Flynn is a recognised expert in real time, marketing prediction (data+tech) & it's real world, enterprise scale application. With his 20+ years in email marketing for companies big and small, he has built a process/algorithm over time to help
    companies achieve dramatic improvement in their marketing across email and other channels with an integrated approach.

    Join this webinar to learn more about Maurice's formula:

    STAGE 1. WHAT 1a - Data:Loyalty/Commerce/ CRM/App/Web/Social /Other 1b
    - Simple Data ETL 1c -Predict::ML+Clustering/ DecisionTrees/Regression
    /Bayes/DeepNN /Other

    STAGE 2. WHY 2a - Predict Value: eg CLTV 2b - By Micro Segments 2c -
    Contextural 2d - Compliant

    STAGE 3. HOW 3a - Content Library 3b - Content Render & Cache 3c -
    Probabilistic ID 3d - Programmatic Real Time

    STAGE 4. OPTIMISE 4a - Control Test 4b - Battle of Algo’s Scoring 4c -
    More Data Sources 4d - Algo Weights
  • 5 Ways to Improve Your Agile/DevOps Automation Strategy
    5 Ways to Improve Your Agile/DevOps Automation Strategy Meneta Bodurtha Aug 23 2017 5:00 pm UTC 60 mins
    Test automation has become a must, especially in agile and DevOps projects with their goals of continuous integration and fast deployment. QA teams face many challenges today with testing including emerging technologies, digital maturity, and fast-paced delivery expectations.

    In this session, attendees will learn about:
    1.Key challenges in today’s testing landscape that impact automation testing
    2.Ways to set expectations for automation that accelerate buy-in and support
    3.Considerations for prioritizing types of testing and technologies for automation
    4.Understanding who should be included in planning for automation
  • Putting your Customer Data to Work with Predictive Analytics
    Putting your Customer Data to Work with Predictive Analytics Mark Jameson, Chief Operating Officer at BlueVenn Sep 5 2017 2:00 pm UTC 45 mins
    Predictive analytics can be a great way to uncover historical trends in your customer’s transactions and behaviors to help better predict what they will do or buy next. Retailers have been using this approach for many years but now with AI and machine learning on the way back, this webinar will look at predictive modelling, how it can be applied to lifetime value and RFV and the importance of giving your predictive models attention when trying to scale as a business.

    This webinar will be delivered by Mark Jameson, Chief Operating Officer at BlueVenn, who will show examples of customer segmentation using predictive models and how to use these to improve the success of your marketing campaigns.
  • Don’t Forget to Pack Your Data Management on your Journey to Cloud
    Don’t Forget to Pack Your Data Management on your Journey to Cloud Anthony Smith, EMEA Head of Technology, JLL and Forbes Analyst Joe McKendrick, McKendrick Research Sep 20 2017 4:00 pm UTC 60 mins
    As digital is changing everything, most enterprises are embracing the transformation to streamline processes at the pace of technology and remain relevant to customers. The transformation involves an end-to-end, systemic change enterprise-wide including interactions with customers, partners and employees. Cloud is an important enabler of this multifaceted digital strategy.
    Join Forbes Contributor and analyst Joe McKendrick and Anthony Smith, EMEA Head of Technology Solutions at JLL to learn more about market trends, business drivers and lessons, important for any enterprise undergoing such a transformation with cloud.

    In this webinar, you will:
    - Market facts around why cloud is driving digital transformation
    - How JLL is innovating with flexible cloud computing to serve its clients better
    - Significance of standardized data management principles and data governance for increased consistency and accuracy of enterprise-wide data
    - The role of hybrid data management platform in enabling faster, deeper data analytics