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  • Turning Structured Content into 'How To' Videos
    Turning Structured Content into 'How To' Videos
    Wouter Maagdenberg, TXTOmedia Recorded: Dec 13 2018 47 mins
    Structured content is an ideal starting place for creating and producing rich media in bulk. A new technology created by TXTOmedia transforms this native and localized written documentation into rich media, such as animation, live-action video, and interactive visuals in an automated, fast, and cost-effective way — enabling versioning and respecting existing workflow processes within large organizations.

    TXTOmedia supports XML and Structured Content in multiple languages which is then parsed by and transformed into rich media automatically. This allows you to take existing structured content and create video, slides, visual TOC, Hot Spot Images and Interactive Product Models.
     
    Takeaways:

    –Watch instead of read; visuals and video are preferred above text by most audiences.
    – Rich media creation is no longer a painful manual and disconnected process
    –Technical publications become more vital for sales.

    ABOUT WOUTER MAAGDENBERG

    Wouter Maagdenberg started his career in 1996 with a specialized web agency for the media, music and sports industry in Amsterdam. He focussed on streaming media and continued to develop rich media software. In 2011 he sold his technology company to SDL. Today, Wouter focuses on the auto-creation of video and other rich media content. His company TXTOmedia delivers solutions to transform existing content into rich media such as animations and video for today's screens, AR and VR. 
  • There's No AI Without IA
    There's No AI Without IA
    Dino Eliopulos, Managing Director, EIS & Bryan Kohl, VP, Business Development, EIS Recorded: Dec 13 2018 48 mins
    Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling function. And depending on who you talk to, AI will either enable massive productivity gains from your employees or replace them entirely.

    Hype aside, AI is coming, and B2B companies need to understand how to harness it. And despite the promise of ‘plug and play‘ technology, real AI requires varying degrees of knowledge engineering, product and content architecture, and high-quality data sources to be effective.

    In this session, EIS's Bryan Kohl, VP, Business Development and Dino Eliopulos, Managing Director demystify AI for your B2B organization.

    You will learn:

    --How you can leverage best practices to re-think processes for the product content lifecycle, from initial onboarding to post-production syndication
    --The infrastructure you’ll need to consider when planning for your AI initiative
    --How AI enables new product associations and personalized experiences to drive deeper engagement with your customers
  • Reimagining the Contact Center with Bots & AI
    Reimagining the Contact Center with Bots & AI
    Abinash Tripathy, Co-founder, Helpshift Recorded: Dec 13 2018 62 mins
    Bots, artificial intelligence, and messaging — cost-effective, easy-to-implement automation technology —- is gaining a major foothold in customer service organizations, and the impact is palpable. Contact centers are on track to shrink by 50 percent in the next three years as routine tasks are taken over by faster, efficiency-saving bots that can triage requests, boost customer satisfaction, and offer an 8.6 percent increase in profit margin per customer.

    These technologies are also making it easy to tap into the gig economy, which is producing a growing supply of tech-savvy labor for companies that also saves costs. For workers, it means flexible arrangements with low barriers to entry, plus more satisfying employment, now that the grunt work has been eliminated by automation.

    AI and automation is set to level up the workforce, the economy, and your bottom line. For a closer look at the long-term implications of automation, how to invest in the brave new world of work, and more, don’t miss this VB Live event!

    Attend this webinar and learn:

    * The workforce implications of customer service bots
    * How bots and employees can work side-by-side
    * What smart companies are doing to lay the groundwork
    * Future of work - what does it look like?

    Speakers:

    * Abinash Tripathy, Co-founder, Helpshift
    * Peter Ryan, Principal Analyst, Ryan Strategic Advisory
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Dilan Yuksel Moderator, VentureBeat

    Sponsored by Helpshift
  • The State of Technical Communication: 2019
    The State of Technical Communication: 2019
    Scott Abel, The Content Wrangler Recorded: Dec 13 2018 57 mins
    Join Scott Abel, The Content Wrangler, in The State of Technical Communication 2019 webinar for a review of the troubles, trends, tools, and technologies impacting technical communication teams around the globe.

    Scott will share high-level results from our annual Technical Communication Industry Benchmarking Survey. Attendees will receive a complimentary summary of the survey results.
  • The Value of Visual Content and a Simplified User Interface
    The Value of Visual Content and a Simplified User Interface
    Daniel Foster Recorded: Dec 13 2018 60 mins
    It can be difficult to onboard users to new and complex interfaces and workflows. New research shows that images and video enhance understanding and retention of complex information and tasks and can even increase productivity, but software often changes quickly and requires regular updates and localization. How can we leverage the power of visual communication without having to constantly localize new visual content?

    Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Strategy Lead for TechSmith, for this free one-hour webinar. Daniel will show you how a Simplified User Interface helps you create powerful and useful images to help your users better understand your content, while extending its shelf life and often eliminating the need for localization.
  • Using Universally Faceted Nano Content to Improve Findability
    Using Universally Faceted Nano Content to Improve Findability
    John O'Gorman Recorded: Dec 12 2018 59 mins
    Technical communications has progressed from monolithic paper and digital manuals, to structured, topic-based authoring, and more recently down to 'microcontent' to improve quality, ease of access and consistency of message. 'Nano-content' is the next logical step in that progression and lives at the 'coalface' between content and data. It is the bridge between structured data and structured topics which, when properly managed, can add several new dimensions to technical publications work.

    Universally faceted nano-content is a technique that takes a page from GPS applications that use triangulation (latitude, longitude, and elevation) to locate things in geographic space. Locating things in digital space should be just as intuitive and precise.

    Join Scott Abel, The Content Wrangler, for this webinar with his special guest, John O’Gorman, Principal and Chief Disambiguation Officer at Quantum Semantics. John will walk through the process of identifying, classifying and using terminology to connect the language of a business or application to the content that supports its use. He will demonstrate how the same process can be extended to the content itself and how, in combination, faceted terminology takes findability to a whole new level.

    ABOUT JOHN O'GORMAN

    John O'Gorman is a 30-year veteran of the information management trenches. He is the inventor of a universal classification protocol called Q6, and co-founder of Q6FSA, an enterprise information management collaboration with Robert Vane in the UK. His experiences run the gamut from terminology stores and data catalogs, to executive information reporting, data warehousing, activity-based costing and technical communications, localization and internationalization. His big 'aha' moment came when he realized that all of them are made of the same stuff and follow the same rules.
  • How Mature is Your CX? Planning for Success in 2019
    How Mature is Your CX? Planning for Success in 2019
    Nate Brown, Cofounder, CX Accelerator; Chris Bauserman, VP, Product Marketing, NICE inContact; Erica Marois, ICMI (moderator) Recorded: Dec 12 2018 62 mins
    Most contact centers operate with the goal of delivering exceptional customer experiences, but how many achieve that objective? Executing on big vision customer experience initiatives is daunting, and if no one "owns" the strategy, it's nearly impossible to attain the desired results. How will your team achieve success in the year ahead? Join us for this can't-miss webinar that will help your organization drive meaningful CX improvements in 2019.

    In this webinar, you will learn:

    * What NICE inContact’s 2018 benchmark survey reveals about 2019 CX priorities
    * What CX maturity means, and why it’s important
    * How to assess your current state of CX maturity
    * How to elevate your level of CX maturity

    Join us for an interactive and informative hour, complete with live audience Q&A.
  • Outsourcing: Necessary Evil or Valued Partner?
    Outsourcing: Necessary Evil or Valued Partner?
    Jennifer Kaufman and Debbie Roemer Recorded: Dec 12 2018 60 mins
    Adding a vendor to your staffing model can be a strategic move if you need to reduce budget, deliver new content types, scale fast, or co-locate writers in new geographies.

    Join Scott Abel, The Content Wrangler, and his special guests, Jennifer Kaufman a Senior Content Services Manager at NetApp, and Debbie Roemer, a highly experienced content consultant, for this free, one-hour webinar. Jennifer and Debbie will talk about how to find the right vendor, plan for the engagement, and nurture the relationship. You'll learn how to plan for success when building a mixed team of vendor and staff content creators.
  • Bridging the online and offline marketing gap
    Bridging the online and offline marketing gap
    Mark Coffey, SVP of Strategic Partnerships, GasBuddy Recorded: Dec 12 2018 57 mins
    While companies have been ditching traditional marketing methods in their race to capture the online-savvy millennials, no one is on their phone 24/7, and delivering brand messages out in the world is still vital to capturing mindshare.

    Those first-gen marketing methods, including outdoor, tv, direct mail, and more, are still valuable and essential to building a stronger bottom line, especially when integrated as a vital part of an overarching marketing campaign, firing on all cylinders. That’s easier than ever, because traditional doesn’t mean old-school and analog anymore, and innovations in marketing technology don’t only apply to your online channels. You can apply your martech capabilities not just for tracking, measurement, and attribution, but to keep tabs on omnichannel competitor strategies, design the most effective campaign copy in every arena, create the most impactful rollouts between all your channels and more.

    To find out how to integrate offline marketing channels with your online efforts, how marketing technology can bring those traditional methods into the twenty-first century, and more, don’t miss this VB Live event!

    Registration is free.

    Attend this webinar and learn:
    * How to use martech to digitize offline channels
    * How to integrate traditional marketing efforts into their newer tech-driven marketing stack
    * The importance of combining online and offline marketing
    * How to track offline conversions

    Speakers:
    * Evan Jones, CMO, Fender
    * Mark Coffey, SVP of Strategic Partnerships, GasBuddy
    * Myllisa Patterson, Senior Director, Event Cloud Marketing, Cvent
    * Shannon Ryan, Head of Marketing, CI&T
    * Dilan Yuksel, VentureBeat

    Sponsored by Cvent
  • The 5 Planks of Door Opening Success
    The 5 Planks of Door Opening Success
    Caryn Kopp, Chief Door Opener Recorded: Dec 12 2018 38 mins
    The first step in closing a sale is the initial meeting. Do you want more of those? Learn:

    -What motivates the right decision makers
    -How to find the ideal prospects
    -The secret to creating compelling messaging
    -Objection responses which work
    -Secrets to hiring the right hunter
    -Techniques for creating urgency
  • What’s New in Network Operations Management
    What’s New in Network Operations Management
    Jon Kies, Product Marketing Manager and Nisarg Shah, Product Management Director, Micro Focus Recorded: Dec 11 2018 62 mins
    Join us for an exciting and informative look at the latest release of Micro Focus Network Operations Management.

    Network Operations Management (NOM)—the leading management tool for enterprise networks—is built on the core capabilities of Network Node Manager I and Network Automation. It integrates fault, performance, configuration, and compliance of physical, virtual, wireless, and software-defined network infrastructures.

    Learn about NOM’s latest enhancements for diagnostic analytics, the scheduled out-of-service feature, integration with Micro Focus Operations Bridge, and more.

    You will also get a sneak preview of the new NOMX User Interface—our next-generation customizable and persona-based experience that unifies network data from monitoring, automation, compliance, and orchestration into actionable insights.
  • How smart companies use voice and bots to get and keep more customers
    How smart companies use voice and bots to get and keep more customers
    Bharath Kadaba, Chief Innovation Officer, Intuit Recorded: Dec 11 2018 60 mins
    The landscape of voice and chatbot-to-customer interactions is blowing up. Whether it’s a trusted AI assistant like Alexa or Google Home, or an integrated voice or chatbot tool within a brand interface like Kayak’s customer service experience, customers are increasingly willing to engage with brands via voice chat.

    AI assistants are getting smarter, and becoming capable of helping consumers sort through the avalanche of choices available in every decision, from buying phone plans to toothbrushes. And your marketing efforts will have to shift priorities in a major way to capture the attention of these newly connected customers as assistants get smarter and customers learn they can rely on their results.

    To hear about actual voice chat use cases, the differences between integrated bots and AI assistants, and how to leverage voice and bots for amaze-and-delight experiences right now, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn:
    * How bots and voice are uniquely positioned to help customers make purchasing decisions
    * How brands can address the advantages of integrated bots and an AI trusted assistant like Alexa
    * The best ways to leverage voice and bots to optimize the customer experience
    * What's next for voice and bots

    Speakers:

    * Bharath Kadaba, Chief Innovation Officer, Intuit
    * Ryan Lester, Director, Customer Engagement Technologies, LogMein
    * Matthias Keller, Chief Scientist & SVP Technology, Kayak
    * Russ Tar, VP EMEA, Artificial Solutions
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Bold360 by LogMeIn
  • A Structured Approach to Better Staff Scheduling
    A Structured Approach to Better Staff Scheduling
    Steve O'Brian, VP of Marketing Recorded: Dec 11 2018 49 mins
    Learn how a better scheduling framework creates a better workflow and leads to better outcomes. Scheduling is a critical activity in modern shift-based workplaces – with impacts on labor cost, productivity, and even legal compliance. A chaotic scheduling process impacts worker satisfaction, absenteeism, and turnover. It also increases the likelihood for human error and makes last minute changes very disruptive.

    Learn about:
    -How to think about a scheduling framework
    -Key ingredients to a staff scheduling workflow
    -7 steps to a better workflow for staff scheduling

    Our presenter, Steve O’Brian is the Vice President of Marketing at Shiftboard and has over a decade of experience in human resources business process optimization
  • Siemens | Leveraging cognitive technologies to drive RPA innovation
    Siemens | Leveraging cognitive technologies to drive RPA innovation
    Nikolas Barth, Head of Innovation & Digitalization & Andrea Martschink, IT Strategy & Business Development Robotics, Siemens Recorded: Dec 11 2018 62 mins
    Innovation has always been at the heart of Siemens. In addition to being the largest manufacturing company in Europe, the German conglomerate continues to innovate in a startup fashion and has embraced Digital Transformation and has won their CIO Award based on the work they are doing with RPA.

    In this episode of our Blue Prism Café, discover how Siemens has been leveraging Robotic Process Automation as part of this Digital Transformation journey, and how their global RPA service, run jointly by the Shared Services and IT department, has enabled their lines of business in realizing true efficiency and quality gains along end-to-end processes. You will also get insight as and how they are leveraging some of the latest intelligent automation technologies such as IBM Watson, Celonis and MSFT Azure Chatbot Technology with their Blue Prism Digital Workforce.

    Key takeaways will include:
    • How Siemens built their RPA Centre of Excellence to future proof their RPA and Intelligent Automation Growth
    • Real-life scaled examples of automated processes across various lines of businesses
    • An overview of Siemens' use of Cognitive Automation leveraging RPA
    • Achievements and results from their service delivery model

    Speakers:
    • Nikolas Barth, Head of Innovation & Digitalization in Siemens Shared Services
    • Andrea Martschink, IT Strategy & Business Development Robotics
  • 2 New Ways to Learn and Apply KT Problem Solving
    2 New Ways to Learn and Apply KT Problem Solving
    Join Jason O’Neill, Head of Global Training services, and Wayne Stottler, Manager of Product Development with Kepner-Tregoe Recorded: Dec 11 2018 61 mins
    Because it is important that our clients have access to the finest problem-solving tools on the market, we’ve developed 2 NEW digital solutions that make KT problem-solving more accessible and easy to use.

    Please join us to learn about these new KT applications.

    • KT Solve is a browser-based tool that allows users to leverage KT process, store records in the cloud then, access them from any device anywhere in the world. A free version is included for KT workshop participants with premium versions available offering advanced features.
    • KT eLearning is a self-paced modern learning platform accessible from any device that offers learners access to fresh KT tutorials to deepen and refresh their knowledge of KT’s processes.

    What you will learn:

    • How KT Solve accelerates an individual’s learning experience and reinforces the use of KT process back on the job.
    • Through examples of KT’s new eLearning content, learn how this platform can be utilized to deepen the skills of new KT workshop participants past as well as to refresh problem-solving skills of past KT grads.
    • We’ll show a sneak peek of new KT products to be released in 2019.
  • CRM for Accountancy - Why you accountancy practice need CRM
    CRM for Accountancy - Why you accountancy practice need CRM
    Colin Abercrombie, Partner, French Duncan Recorded: Dec 11 2018 49 mins
    In this webinar Colin Abercrombie, a partner at the Glasgow accountancy firm French Duncan discusses the (mis) understanding of CRM and how their journey with CCH CRM powered by Workbooks has helped the firm focus on the bigger picture:

    A single client view
    - Prospect and cross-sell effectively
    - Identify new service opportunities
    - Eliminate time spillage
    - Assure engagement compliance
  • Grow An Enterprise Account: 10 Steps to Collaborate on a Campaign
    Grow An Enterprise Account: 10 Steps to Collaborate on a Campaign
    Barbara Weaver Smith, CEO, The Whale Hunters Recorded: Dec 10 2018 22 mins
    Once you are doing business with a national, multi-national or company it’s hard to plan for growth. What’s next? Who’s in charge? Is marketing still involved? Should you include the entire footprint? I’ll give you a method for an account-based sales development plan jointly designed and run by marketing and sales.
  • Secrets to 21st Century Selling
    Secrets to 21st Century Selling
    Sam Richter w/special guest Mark Hunter Recorded: Dec 6 2018 54 mins
    Technology has dramatically changed the way people buy and sell. But maybe not how you think. It’s certainly important to participate in “social selling.” But the real secret is leveraging online information resources with proven sales techniques to discover the right prospect, at the right time, with the right message.
  • How Garanti Bank Delivers an Excellent End User Experience
    How Garanti Bank Delivers an Excellent End User Experience
    Çağdaş Başaran, Service Performance Management & Reporting, Garanti Bank & Ian Bromehead, Dir Product Marketing, Micro Focus Recorded: Dec 6 2018 61 mins
    With the rise of hybrid IT, it’s harder than ever to ensure that your business services are performing optimally and keeping users satisfied.

    How do you isolate issues across multi-cloud boundaries? How can you manage the volume of data coming at you from logs, metrics, and events? How can you prioritize issues to match business priorities, and become more proactive?

    Join us on this webcast to learn how Garanti Bank improved operational efficiency to support key business targets. We’ll also discuss the new features of Operations Bridge including automated AIOps and APM.
  • How to Build a Sales Organization from the Ground Up
    How to Build a Sales Organization from the Ground Up
    Liz Heiman, Chief Strategy Officer Recorded: Dec 5 2018 43 mins
    Other sales experts talk to you about how to sell, I teach companies how to build sales organizations that hit revenue goals.

    Starting with:

    - What your sales team will need to succeed
    - Why strategy delivers sales results
    - The importance of messaging to close deals
    - How a funnel will support your sales effort
    - Things to consider before you hire
  • Consumers trust influencers more than they trust you
    Consumers trust influencers more than they trust you
    Amanda Brown, Senior Manager Digital Marketing, TGI Fridays Recorded: Dec 5 2018 61 mins
    They’re savvy, those consumers – they can smell “targeted advertising” from a mile away, and they’re really not interested in it. But they’ll listen to recommendations from their peers, and they trust the integrity of the influencers they follow to never steer them wrong when it comes to brand buy-in.

    In a world where consumers are smarter, live streaming makes TV ads irrelevant, and ad blockers are de rigueur, influencer marketing – when you do it right – means making meaningful connections, building trust, and securing loyalty.

    What does “right” mean? Don’t miss this VB Live event where you’ll learn how influencers can improve your brand reputation, how to build authentic relationships with the right influencer for your brand, and the mistakes to avoid at all costs.

    Register now for free!

    Attend this webinar and learn:
    * How influencers and customers drive brand reputation and how they differ.
    * The relationship between PR tactics and community voice
    * Real-world tactics used by brands to overcome PR nightmares
    * How to create an influencer marketing plan that retains authenticity and believability
    * How real brands think about influencers + consumers as a strategy to strengthen their bottom line

    Speakers:
    * Mae Karwowski, Founder and CEO, Obviously
    * Amanda Brown, Senior Manager Digital Marketing, TGI Fridays
    * Taimoor Dar, Head of Community, Yummly
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Obviously
  • A Walk in The Clouds: The Modern Customer Experience
    A Walk in The Clouds: The Modern Customer Experience
    Jacqueline Touma, Sandy Mathis, Amy Protexter, Razia Richter Recorded: Dec 4 2018 60 mins
    The customer expects fast, personal and engaging experiences, integrated and aligned across touch points in real time.

    The Cloud brings along a paradigm shift in the way customers interact with the businesses and what businesses must be prepared for. Understand what the Modern Customer Experience is and how content and customer analytics are keys to success.

    Organizations need to have the right tools to capture feedback and provide needed content at each point in the life cycle.

    Learn more from our Panel of experts as they share their experiences, best practices, and lessons from leading Companies.
  • Workforce Shift Scheduling: Turning a Task into a Strategic Advantage
    Workforce Shift Scheduling: Turning a Task into a Strategic Advantage
    Mollie Lombardi, CEO and Co-founder - Aptitude Research Partners Recorded: Dec 4 2018 62 mins
    The schedule is at the center of life for many organizations. Who needs to be where and when is the foundational construct of running a business. And particularly in organizations with large amounts of hourly staff, or multiple shifts, making sure people show up as needed can be the difference between productivity and standstill.

    In today’s world, simply executing an accurate and effective schedule is not enough. Scheduling has become a strategic element of the employer employee relationship, and a key translation point between business strategy and execution. By using tools to make the scheduling process more manageable for administrators, more interactive for employees, and more informative for the business, organizations can leverage the time and investment it takes to create schedules to deliver value far beyond the tactical.

    Join Mollie Lombardi, Co-founder of Aptitude Research Partners, she explores the impact of automation integration mobile tools in the consumerization of technology are impacting not only how organizations create schedules in all environments from simple to highly complex and regulated, but the user experience for both employees and executives.
  • Change the Way Your Team Sells with the Client Evolution Model
    Change the Way Your Team Sells with the Client Evolution Model
    Deb Calvert w/special guests Rebecca Twomey & Charles Bernard Recorded: Dec 4 2018 47 mins
    Are you looking for ways to help your sales team succeed? (Well I mean, of course you are!)

    So, let's get to it. Let's help your sales team succeed at selling and building relationships. This special edition webinar features two members of the Criteria for Success team, a sales growth company:

    Charles Bernard, CEO
    Rebecca Twomey, Director of Marketing
    During the webinar, Charles and Rebecca will share the Client Evolution Model with you. It's an impactful tool that will help your sales and marketing teams understand where to focus energy, and what to do during each step of the prospect/client relationship process.

    If you want more business and stronger relationships with your prospects and customers--this webinar is for you!

    Ready to empower your sales and marketing teams and grow your business? Get signed up today!
  • Selling to Multiple Buyers: Discovering Who Buys, Who Cares, and What Matters
    Selling to Multiple Buyers: Discovering Who Buys, Who Cares, and What Matters
    Deb Calvert w/special guests Thomas Williams & Thomas Saine Recorded: Dec 3 2018 44 mins
    Three seemingly simple questions lie at the heart of why sellers win or lose. “Who buys?” “Who cares?” “What matters?” If you don’t know or aren’t sure of the answers, you may be in for a bumpy ride.

    In this 45-minute webinar we will discuss the importance of stakeholder mapping and how it can prioritize and customize sales activity. The information provided will be from Chapter I of the book entitled “The Seller’s Challenge: How Top Sellers Master 10 Deal Killing Obstacles in B2B Sales” which the presenters co-authored.
    You will learn:
    Why It’s Difficult to Identify Key Stakeholders
    What is Stakeholder Mapping
    The Six Questions That Stakeholder Mapping Can Answer
    The Difference Between Internal and External Stakeholders
    The Importance of Identifying Mindset
    The Three Types of Change Drivers
  • How to Optimize Hourly Labor Costs Through Better Forecasting
    How to Optimize Hourly Labor Costs Through Better Forecasting
    Steve O’Brian, VP of Marketing, Matthew Oostman, Product Management at Shiftboard Dec 18 2018 6:00 pm UTC 52 mins
    Discover how your organization can avoid costly overtime by leveraging historical data to ensure you are better prepared for changes in labor demand.

    During the webinar we will cover the following:

    -How to use a demand forecasting framework to help you identify your key labor demand drivers
    -How to leverage the framework to create optimized workforce schedules.
    -Industry examples to give you actionable insights aligned to your particular business.
  • ServiceNow Predictions for 2019
    ServiceNow Predictions for 2019
    Ellen Daley, Meghan Lockwood, Adam Mason, Dan Lyons, Dale Meyer-Curley, James Hamilton Dec 18 2018 6:00 pm UTC 60 mins
    Our Experts Weigh In: ServiceNow trends should you look for in 2019

    On Tuesday, December 18th, 1:00 PM EST, 10:00 AM PST, join our panel of 6 ServiceNow enthusiasts as they share what they're looking forward to and what trends they see on the rise in 2019 and beyond for ServiceNow.

    - Artificial Intelligence/Virtual Agent Technology
    - Customer Experience
    - ESM Strategies
    - Big Data & Data Analytics
    - Global Business Services... and more!

    Register Today!
  • Break the chains of legacy virtualization
    Break the chains of legacy virtualization
    Bhavani Yellapragada, AVP of DevOps, Nasdaq Dec 19 2018 6:00 pm UTC 60 mins
    IT leaders look to technology as a business differentiator and rely on it to foster innovation. Enterprises have discovered that hyper-converged infrastructure (HCI) can be the foundation of a modern, cloud-like datacenter. But don’t stop there — going beyond HCI delivers more savings, increases IT agility, and supports multi-cloud goals when you add virtualization as an integral part of your stack.

    How do you harness the power of HCI and virtualization? Sure, there are a wide variety of tools on the market, but choosing the wrong HCI platform could limit your options in how you operate your datacenter or could impede cloud goals — including those associated with virtualization.

    To learn more about the power of HCI and virtualization, how virtualization can remove complexity and increase efficiency, and how to choose the right HCI tool, don’t miss this VB live event!

    Registration is free.

    Attend and learn:
    * How virtualization platform options on the market compare
    * Why to consider changing virtualization solutions
    * How to choose the right virtualization solution
    * How to save thousands in virtualization licensing costs

    Speakers:
    * Bhavani Yellapragada, AVP of DevOps, Nasdaq
    * Mike Wronski, Principal Marketing Manager, Nutanix
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Nutanix
  • Prospecting Secrets – How to Find the Right Person, Right Now
    Prospecting Secrets – How to Find the Right Person, Right Now
    Sam Richter Dec 19 2018 6:00 pm UTC 39 mins
    Keeping your pipeline filled with quality leads is the key to sales success. Yet how do you find the right prospects? In this webinar, you will learn online search secrets for finding decision makers who are ready to buy, and how to connect in ways that generate a positive response.
  • How to Make Your Business a Customer Magnet
    How to Make Your Business a Customer Magnet
    Peter Strohkorb Dec 19 2018 9:00 pm UTC 59 mins
    If you are a B2B business owner or run a B2B business and want sustainable sales growth then this is a must-see webinar for you!

    Peter Strohkorb, international expert on customer centricity in sales and marketing (smarketing) outlines the ten customer touch points that will make or break your business.
  • Create. Dominate. Generate: Get Maximum ROI on Your Next Trade Show
    Create. Dominate. Generate: Get Maximum ROI on Your Next Trade Show
    Alice Heiman, CRO Dec 20 2018 6:00 pm UTC 45 mins
    What if you got just one more deal from your next trade show?

    Discover some simple ways you can maximize your ROI.
    Analyze past results to make decisions about future shows
    Build a plan for the lead generation activities you will do before, during and after the show
    Stand out and be memorable to get qualified leads
    Turn those qualified leads into deals to generate revenue
  • How to Use Email in Prospecting, Add Value, and NOT Be Annoying
    How to Use Email in Prospecting, Add Value, and NOT Be Annoying
    Art Sobczak, President, Business By Phone Inc. Dec 27 2018 6:00 pm UTC 45 mins
    -email prospecting mistakes to avoid
    -what TO send to create curiosity
    -what to say on the follow-up call to get in, and engage the prospect
  • Understanding the Impact of Labor Laws on Employee Scheduling
    Understanding the Impact of Labor Laws on Employee Scheduling
    Dorothy Pults, Director of Product Marketing at Shiftboard Dec 27 2018 6:00 pm UTC 52 mins
    Organizations that manage a shift-based (and hourly) workforce must contend with complex scheduling rules including labor laws and labor agreements. With more states and even cities supplementing US Labor laws, it can be difficult to keep up with all the changes. Many of these laws impact overtime pay, required break periods, and employee rights around a more predictable schedule–which can significantly increase your labor costs. By understanding labor laws, you can create better employee schedules, reduce overtime, and ensure compliance.

    In this webinar, you will learn:
    • What is driving changes to labor laws in states and cities across the US
    • What are the key labor laws that affect employee scheduling
    • How technology can help you automate and create better schedules

    We will also provide some practical examples to help you understand the complexity of California, Washington, Seattle, and San Francisco labor laws. These same examples are often found in collective bargaining agreements (CBAs).

    About the presenter:
    Dorothy Pults recently completed a significant research project on US and International Labor Laws and GDPR compliance implications for scheduling shift-based (hourly) workforce. Dorothy has held leadership roles in engineering, product management and product marketing at fast growing companies including EMC, Limelight Networks and F5 Networks drive record customer growth and is recognized for her work aligning products to meet the unique needs of customers.
  • Make More Time for SALES in 2019
    Make More Time for SALES in 2019
    Debbie Mrazek - President Dec 28 2018 4:00 pm UTC 45 mins
    - Create more Sales Success by creating more time for SALES
    - Increase your Sales Productivity by managing your time more effectively
    - Shorten your Sales Cycle and create more SALES
    - Develop more Prospects and have time to IMPROVE Prospecting
    - Make your SALES Goal what you REALLY want it to be
  • The Unknown Hero In Financial Services: Hybrid Faxing
    The Unknown Hero In Financial Services: Hybrid Faxing
    Jim Wieser, Senior Strategic Manager, Opentext Jan 8 2019 4:00 pm UTC 19 mins
    Meeting the ever-changing requirements of regulations is an increasing and costly challenge for all organizations in the Financial Services sector. All the while, customers demand faster transaction times and highly available information from financial institutions. Today, fax remains at the core of many Financial Services information exchange processes. Paperless digital fax solutions mitigate the compliance and security risks involved in document exchange, while driving customer service.



    This webinar discusses how digital fax helps automate and integrate faxed content – and its data – with the applications that power business processes. Learn how a hybrid fax deployment, combining integrated on-premises fax software with the cloud for fast and scalable transmissions, decreases compliance risk, reduces transaction times and improves customer satisfaction – all in a single solution.
  • RPA in the insurance industry: lessons learned & best practices
    RPA in the insurance industry: lessons learned & best practices
    Brian Golden, Daniela Caldararu from CUNA | Eric Greenstein from New York Life | Ahson Pai from EXL Jan 8 2019 4:00 pm UTC 90 mins
    Live webinar with: CUNA Mutual Financial Group & New York Life in partnership with EXL
     
    Insurance companies have an opportunity to leapfrog generations of technology advancements and are driving end to end transformation impacting customer experience through back-end processes such as claims-processing, underwriting and providing policy quotes. Today, more and more businesses have turned to Robotic Process Automation (RPA) and a Digital Workforce to help streamline their processes in order to remain competitive while being able to delight their customers thanks to fast turnaround times and accurate information.
     
    In this "Insurance Industry" special episode of our Blue Prism Café, we will be welcoming guests from Credit Union National Associate (CUNA) and New York Life Insurance Company for a conversation around "why" and "how" to implement a Digital Workforce, and more importantly what best practices our guests can share to make RPA a long-term and scalable solution for your business, regardless of the industry.
     
    Key takeaways will include:
    • Specificities of the insurance industry for implementing RPA
    • Real-life examples of implemented processes across various lines of businesses and their results
    • Best practices and lessons learned from launching and scaling a Digital Workforce
     
    Speakers:
    • Brian Golden, Senior Manager Process Automation, CUNA Mutual Financial Group
    • Daniela Caldararu, Director Intelligent Automation and Insight Services, CUNA Mutual Financial Group
    • Eric Greenstein, Head of Strategic Portfolio Management & Process Automation, New York Life
    • Ahson Pai, Global Head of Digital Consulting, EXL
    • Xina Seaton, VP Customer Experience, Blue Prism
     
    This live webinar will include a live-audience Q&A, so make sure to pre-register and join us on the 8th of January. If you cannot make it on the day, a recording will be made available online afterwards.
  • Sell More & Faster: B2B Sales Acceleration Techniques you can use right now!
    Sell More & Faster: B2B Sales Acceleration Techniques you can use right now!
    Peter Strohkorb Jan 9 2019 8:30 pm UTC 49 mins
    This webinar is ideal for B2B Business Owners, Salespeople and Sales Leaders who want to quickly fill their sales pipeline and accelerate their sales results with field-proven techniques.

    Secure your attendance now!
  • How AI and machine learning are supercharging cybersecurity
    How AI and machine learning are supercharging cybersecurity
    Rachael Brownell, Moderator, Venturebeat Jan 10 2019 6:00 pm UTC 60 mins
    Cyber threats continually evolve, growing more sophisticated and aggressive, regularly overwhelming and bypassing traditional security solutions. With AI-powered software trained on large datasets of cybersecurity, network, and even physical information, cybersecurity solutions are increasingly able to detect and block abnormal behavior, even without a known signature or pattern.

    Adding AI into the mix is a major turning point for cybersecurity. It’s growing clear that artificial intelligence and machine learning is the safest, and perhaps the only, path for cybersecurity professionals to really lock down their data and protect the enterprise. These systems offer the fastest, smartest ways to identify and analyze threats in real time -- and find the quickest way to taking them down.

    To learn more about how to improve privacy and security, and how new AI-powered security can protect companies and their customers better, don’t miss this VB Live event!

    Registration is free.

    Attend this webinar and learn:

    How AI is defeating and preventing cyberattacks
    When AI analytics need to be deployed and for what reason
    How to build AI-powered tools that can assure consumers their data is secure
    Real-world AI applications and what they mean for cybersecurity

    Speakers:
    Jim Ducharme, VP of Identity Products, RSA
    Dave Clark, Host, VentureBeat


    More speakers to be announced soon.
  • Tech Comm Trends: Providing Value as a Generalist in a Sea of Specialists
    Tech Comm Trends: Providing Value as a Generalist in a Sea of Specialists
    Tom Johnson Jan 15 2019 4:00 pm UTC 60 mins
    Trends in technical communication can be hard to decipher, even when looking at data. But one underlying trend is that technology seems to be getting more specialized and complex. This trend toward specialization is driving up the value of technical knowledge, making it more prized than writing skills. At the same time, writers are often wearing multiple hats as they work on a variety of generalist writing tasks and a diversity of technical projects. The requirement to be both specialist and generalist makes tech comm a particularly challenging field to navigate.

    Join Scott Abel, The Content Wrangler, and his special guest, Tom Johnson, for this free one-hour webinar. Tom will talk about the growing complexity in the technology landscape that is ratcheting up the importance of technical knowledge in organizations, and overshadowing writing skills. Creating documentation is becoming more of a collaborative effort with engineers due to the increasing level of complexity and specialization in the technology landscape.Specialized knowledge about writing and language doesn't seem to have as much weight in the workplace as technical knowledge. Join Scott and Tom for a lively discussion about these recent trends in tech comm.


    ABOUT TOM JOHNSON

    Tom Johnson is a senior technical writer for Amazon in Sunnyvale, California, who is best known for his blog “I’d Rather Be Writing,” on technical communication topics. The blog has one of the largest followings of technical communicators online. Additionally, Tom has created an extensive web API documentation course (http:/idratherbewriting.com/learnapidoc) that has helped hundreds of technical writers transition into API documentation. Lately, he has been working on a series of essays around information design (http://idratherbewriting.com/simplifying-complexity) for simplifying complexity. Tom has given more than 90 presentations over the past decade at various technical communication events.
  • Building a Value-Creating Sales Culture
    Building a Value-Creating Sales Culture
    Bob Apollo, The B2B Value Selling Expert Jan 15 2019 4:00 pm UTC 45 mins
    High-performance sales organizations are able to consistently create unique and tangible value for every customer. Establishing a value-creating sales culture requires that we focus as much on establishing the full value of our customer’s problems and opportunities as we do on promoting the distinctive value of our proposed solution.
    You will learn:
    1.How to identify and target the organizations that are likely to recognize the greatest need for your solutions
    2.How to systematically uncover establish the full value of your customers problems and opportunities – and how to establish their associated “cost of inaction”
    3.How to equip your entire sales organization to establish a uniquely tailored value story for every qualified sales opportunity
    How to ensure that every sales proposal fully and accurately reflects your unique value to their organization, each key function, and every significant stakeholder
  • Get and keep customers with killer AI-driven UX design
    Get and keep customers with killer AI-driven UX design
    Stewart Rogers, Analyst-at-Large, VentureBeat Jan 15 2019 6:00 pm UTC 60 mins
    User experience is swiftly overtaking price as the most important competitive differentiator. That means wowing your customers at every point of interaction and engagement. And lately, new approaches fueled by AI and significant data produced by cross-platform experiences, are putting UX under a new kind of microscope and helping to drive positive results. When harnessed correctly, AI really just means ultimate personalization. And this can reward you with loyalty, affinity, and word of mouth.

    User experience design (UX) isn’t a guessing game anymore. Artificial intelligence is your superpower, and machine learning your secret weapon. AI helps you personalize the customer journey at every step dynamically, crafting unique, individual experiences that learn along the way, making them more relevant, more engaging, and more delightful.

    To learn more about why AI should be the foundation of all your user experience design, and where to start, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn:
    * How AI supercharges the relevancy, elegance, and engagement of modern design.
    * The ways well-known brands are creating intuitive apps with powerful UX supported by AI
    * The relationship between effective design and a strong ROI
    * Real-world successes and failures in AI-driven design

    Speakers:
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Creating A Culture For Sales Success: 3 Simple But Powerful Strategies For Sales
    Creating A Culture For Sales Success: 3 Simple But Powerful Strategies For Sales
    Meredith Messenger, The Small Business Revenue Growth Expert Jan 15 2019 6:00 pm UTC 45 mins
    Successful modern selling requires fundamental changes in how we organize, measure and manage our sales teams. This requires leaders to rethink seller-focused, traditional and sometimes outdated structures and tactics in order to align how their organization sells with how their clients actually want to buy.

    In this jam-packed session learn how:

    oStrategic changes to your organization and structure that can foster a high-performing sales culture

    oFocusing on scientific and metrics, based on outcomes can fuel your growth

    oKey changes to your compensation plans that can drive culture improvements and revenue

    oTo empower sales managers to build your culture, talent pool and revenue
  • Principles, Not Prescriptions: The Coming of Age of ContentOps
    Principles, Not Prescriptions: The Coming of Age of ContentOps
    Rahel Anne Bailie, Chief Knowledge Officer at Scroll Jan 15 2019 6:00 pm UTC 60 mins
    Content operations, ContentOps for short, has been around for a long time, though the average practitioner would be hard-pressed to define it. Yet to deliver content at scale, organizations must disrupt their overhead-intensive processes. The time is ripe to replace outdated production methods with streamlined operational models.

    Join Scott Abel, The Content Wrangler, and his special guest, Rahel Anne Bailie, Chief Knowledge Officer at Scroll UK for this free, one-hour webinar. Come learn why ContentOps is a necessary companion to DevOps and DesignOps, why organizations have been slow to adopt ContentOp, and how to move towards a ContentOps by rejecting prescriptive measures and instead identifying and applying principles.

    ABOUT RAHEL ANNE BAILIE

    Rahel Anne Bailie is Chief Knowledge Officer at Scroll, an STC Fellow, an industry author, and a results-driven content strategist. She has a strong track record of developing successful digital content projects, tackling the complexities of managing content for clients globally. Her strength is diagnostics: calculating how to use content to deliver compelling experiences.
  • How to Sell at “C” Level
    How to Sell at “C” Level
    Steve Hall, The “C” Level Sales Expert Jan 15 2019 10:00 pm UTC 45 mins
    One of the biggest things that impacts sales productivity is insufficient access to senior decision makers – the C Suite – and one of the key things I get asked when I’m coaching my clients to help with their sales development is “how do we get access to people at “C” Level?”
    There’s little benefit in having a pipeline filled with deals where you’re engaged with people too low in the food chain but that’s what a lot of standard prospecting creates – meetings with people who may influence the decision but don’t who sign off on it.
    One of the best ways to impact sales acceleration is to start at the top – at executive or “C” level – and retain access while also working at lower levels in the organization.
    Knowing which organizations to approach and which people in those organizations to target is aided by effective sales and marketing alignment.
    This talk covers which organizations to target, which senior executives to target, what they care about, how to reach them, how to create a message that will compel them to talk to you, what to do when you get that critical first meeting and how to follow up.


    You will learn:

    1.Why you should sell to “C” Level
    2.What “C” Level executives do and don’t care about
    3.Who to approach and how to approach them
    4.How to prepare for, conduct & follow up an initial meeting
  • Allstar - An Inside View… news, views and facts about the fuel landscape
    Allstar - An Inside View… news, views and facts about the fuel landscape
    Paul Holland, Chief Operating Officer at Allstar Jan 16 2019 10:00 am UTC 45 mins
    The 1st in our series of webinars on issues facing fleet management and the fuels market in the UK today.

    Allstar has worked with many thousands of customers -and suppliers- over the past 30 years, developing our products to provide innovative payment solutions for fuel. This focus has given us an unparalleled knowledge of the fuel landscape: knowledge you could be using in your own business.

    Our Chief Operating Officer, Paul Holland, wants to share the insight gained from working with businesses such as yours. This series of webinars aims to do just that. Paul is the ideal presenter as his 25 years of experience has covered many periods of uncertainty and change in both fleet management and fuel pricing.

    Join him on our webinar and find out our thoughts about the year ahead, including:

    1. The facts on oil-pricing, external influencing factors and future price predictions.

    2. How changing landscapes, such as Brexit, could impact fuel, whether in terms of supply or cost especially with exchange rates uncertainty.

    3. The potential future challenges facing fleet and fuel that we’ve identified – and the solutions.
  • How to Turn Accurate Forecasting into Faster Sales Success
    How to Turn Accurate Forecasting into Faster Sales Success
    Tim Ohai, The Solving Sales Problems Expert Jan 16 2019 6:00 pm UTC 45 mins
    Do you struggle with creating accurate sales forecasts? Are deals bogging down in the pipeline. Attend this session to learn how to both create accurate forecasts and generate deal velocity.

    You will learn:

    1.The most important factor in creating an accurate sales forecast
    2.The method used by some of the top companies in the world
    3.How to diagnose what the forecast is saying – and what to do about it
  • Using Global Content Operating Models to Deliver Exceptional Digital Experiences
    Using Global Content Operating Models to Deliver Exceptional Digital Experiences
    Val Swisher - Content Rules, Inc. and Philip Delaney - SDL Jan 17 2019 6:00 pm UTC 60 mins
    Companies need a global content operating model (GCOM) to address the growing complexities of the content supply chain in order to deliver multilingual digital experiences.

    In this session we will walk you through the GCOM and detail how you can optimize your source content to make it global-ready: easier, cheaper and faster to translate, with better translation results.

    We will also discuss the translation and content management technologies that help enable GCOM and why they are necessary, and the phases of GCOM maturity where we see these technologies appear. And finally, the role artificial intelligence (AI) is playing in helping augment these technologies.

    Takeaways from this webinar:

    * Attendees will learn how to make their source content global-ready

    * Understand the technologies used to deliver exceptional multilingual digital experiences

    * See how AI is helping shape the digital landscape
  • The Business Value Hierarchy:A strategic approach to cure underperformance
    The Business Value Hierarchy:A strategic approach to cure underperformance
    Christopher Ryan, The B2B Revenue Growth Expert Jan 17 2019 6:00 pm UTC 45 mins
    Your mission is not just to generate more awareness, leads and revenue, but also to increase the financial and brand equity value of your company. To do this, you need to rise above the noise in the marketplace and truly understand your company’s place in the customer’s widening array of expectations.
    Step one is to uncover the current value of your offerings to your customers and prospects (the existing state). Truth here is an absolute must.
    You then need to protect and enhance your marketplace value by either being a top player (perhaps “the” top player) in your value category or better yet, launching yourself into a higher-value and more profitable category. Topics include:
    How to find your current place on the Value Hierarchy Scale.
    What four value measurements to capture and track.
    How to identify and close your value gap.
    Your best options for moving up the value scale.

    You will learn how to:

    1.Measure where you are in relation to your competition.
    2.Achieve lasting competitive differentiation
    3.Increase the financial and brand-equity value of your company.
    4.Become a leader in your existing value category or catapult to the next category
  • Bridging MarTech and AdTech: DMP, DSPs and CDP Best Practice for Digital Markete
    Bridging MarTech and AdTech: DMP, DSPs and CDP Best Practice for Digital Markete
    Erik Archer Smith, Marketing Director of ABM, Henry Li, Director of Business Development Jan 17 2019 6:00 pm UTC 60 mins
    In the last 10 years the digital advertising space exploded with the growth of DMPs and DSPs, giving digital marketers new ways to find and attract audiences. In the last few years, the market has shifted again with the introduction of CDPs giving marketers a new and powerful tool to augment and supercharge existing services. This webinar will walk you through what each service does, when you should consider using it, and best practices for combining them together.

    This Webinar Will Cover:
    - DMPs, DSPs and CDPs definitions and use cases
    - How to leverage/enrich 1st party data inside existing martech and adtech
    - Security and ensuring you maintain customer privacy and ethical use of data
  • The Power of Case Studies: How to Build Credibility, Trust, and Influence
    The Power of Case Studies: How to Build Credibility, Trust, and Influence
    Deborah Monfette Jan 17 2019 6:00 pm UTC 60 mins
    Proving the success of your B2B products and services is the typical goal and focus of a case study. It’s been used for decades. But times have changed as B2B buyers self-educate and self-select. They anticipate case studies can help them get the information they need to make purchasing decisions.

    Join Scott Abel, The Content Wrangler, and his special guest, Deborah Monfette, Chief Content Writer and Strategist at Contenttriggers LLC, for this free one-hour webinar. In this webinar, Deborah will discuss four major things B2B buyers expect from companies in their search. You’ll learn 3 tips captured from 10 hands-on technology experts. These tips will help you give buyers what they expect and build more credibility, trust, and influence with your case studies even if you’re limited in what you can tell.

    Tip #1 — This key ingredient, often missing, can derail the credibility of your case study.
    Tip #2 — A critical strategy you must implement to build your buyer’s confidence and trust.
    Tip #3 — How to be the go-to resource and help buyers find relevant case studies.

    ABOUT DEB MONFETTE

    Deborah Monfette works with B2B technology companies to create engaging content that helps people see the possibilities for change and solve problems. She is the chief content writer, strategist, and founder at Contenttriggers LLC. Her experience spans over 20 years in high tech where she’s worked directly with customers in dozens of beta programs, conducted over 1000 sales and product demonstrations, and worked in support and training to solve problems and build customer loyalty. Her recipe for content success is a combination of her love for customer experience, creative thinking, storytelling, great design, and simplifying complex ideas.