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  • The ROI of Scheduling Automation
    The ROI of Scheduling Automation Steve O'Brian, VP of Marketing Recorded: Sep 19 2018 53 mins
    For organizations built around hourly workers, scheduling is at the core of day-to-day operations. If you are not using scheduling automation technology, you are missing a huge opportunity to optimize hourly workforce operations. Learn about the business benefits of scheduling automation including lower labor costs, streamlined operations, and increased employee satisfaction.

    In this webinar, you will learn about the ROI benefits of employee scheduling software including:

    •Lower labor costs
    •Increased productivity
    •Decreased employee turnover
    •Reduced scheduling errors
  • Retail agility delivered through pop-up analytics
    Retail agility delivered through pop-up analytics Greg Hanson, Vice President EMEA Cloud & DaaS, Informatica and Rasmus Skov Knudsen, Senior Consultant, Deloitte Consulting Recorded: Sep 19 2018 41 mins
    Pop-up stores have allowed online retailers to experiment at low cost. These online retailers tend to be digital natives, and deliver agility through both pop-up stores, and experimenting by using a fail-fast approach to analytics. This analytical capability should not be restricted to digital natives. Traditional retailers can also experiment at low cost using pop-up analytics. Successful pop-up stores benefit from a short term lease, experimentation with customised & best selling merchandise, and an excellent marketing buzz. All three of these success criteria have data equivalents which enable pop-up analytics. Join Informatica and Deloitte as we discuss how to successfully run pop-up analytics to deliver agility in an increasingly digital retail environment.
  • Deliver a More Engaging IT Service Management User Experience with SMAX
    Deliver a More Engaging IT Service Management User Experience with SMAX Michael Pott, Sr Prod Marketing Mgr, Neville Ward, Sr Solution Consultant & Vesna Soraic, Sr Prod Marketing Mgr, Micro Focus Recorded: Sep 18 2018 36 mins
    Today’s workforce expects an engaging and automated experience when submitting IT help desk requests, yet most companies are still using outdated manual service desks.

    Join us for this entertaining live demo of Service Management Automation X (SMAX) and see how machine learning, analytics, and codeless configuration come together to deliver a true digital IT service management experience for business users and IT.
  • The Future is Now: Neuroscience, Chatbots, Voice, and Microcontent
    The Future is Now: Neuroscience, Chatbots, Voice, and Microcontent Barry Saiff and Rob Hanna Recorded: Sep 13 2018 62 mins
    If you're like many of us in tech pubs, your company has already dipped their toes into the rapidly developing field of chatbots and voice. Or perhaps your company is already waist-deep in it and they've tasked you with creating new content on a new system procured specifically for chatbots. Or worse, they've begun hiring a new class of writer, called the UX writer, to develop chatbot content in some other department that copies and pastes content from your technical manuals into chatbot databases. Or perhaps none of this is happening yet, but you want to get ahead of the curve.

    Now what if we told you that you can source chatbot and voice content directly from your structured technical content? What if we told you that rewriting and restructuring your content for chatbots could make your content far more accessible for users in your traditional content delivery channels? What if we could show you that this evolution in structured writing was simply a continuation of our journey down the path to developing structured content for DITA and other topic-based architectures?

    Join host, Scott Abel, The Content Wrangler, and his special guests Rob Hanna, President of Precision Content Authoring Services, and Barry Saiff, Founder and CEO of Saiff Solutions, as we introduce the concept of microcontent as a core component of structured topics.

    Attendees will learn how industry trends point to the emergence of smaller, more precise, componentized content, why writing and classifying content based on user intent matters, how topic structures can support microcontent within topics, and how microcontent is published and consumed by emerging technologies
  • Five signs you are ready for marketing automation
    Five signs you are ready for marketing automation Katie Jameson - Head of EMEA Marketing at Act-On Software Recorded: Sep 13 2018 56 mins
    As your business grows, so do your marketing needs and the ability to scale.

    Especially the way you go about sending emails to your customers.

    At this point, it's worth asking yourself, what's the difference between email marketing and marketing automation, and is your company ready to make the switch?

    In this webinar, you'll discover the 5 signs which show you're ready to make the jump to marketing automation and more.

    This webinar will cover:

    1. The differences between email marketing and marketing automation (MA)

    2. How to incorporate MA into your existing email strategy

    3. The importance of having a 360 view of your customers

    4. How MA can help improve the way you nurture leads

    5. The metrics to use to ensure MA works in your business

    6. Using MA across your customer journeys to drive growth

    Katie is the Head of EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap and now Act-On.

    Katie's hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.

    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. By registering for this webinar you specifically consent to us passing on your details to Act-On so that they can contact you by email or by telephone with details of marketing products that they provide. For more information on how we manage your personal data please see our privacy policy below:

  • Learn How to Deliver Agility with RPA and Bizagi
    Learn How to Deliver Agility with RPA and Bizagi Ernesto Castro, Solutions Consultant - Bizagi Recorded: Sep 13 2018 43 mins
    Robotic Process Automation carries huge opportunities to deliver business agility and powerful results by freeing people from performing repetitive tasks.

    Learn how RPA and Bizagi help unlock operational efficiency and drive practical value by incorporating them in your business operation.

    Watch now to learn:

    •How and where to utilise RPA versus Bizagi
    •How to integrate using Bizagi’s new native RPA integration
    •Examples of how businesses can use RPA and Bizagi today.
  • Forecasting the Future: Strategies for Long-Term Contact Center Planning
    Forecasting the Future: Strategies for Long-Term Contact Center Planning Justin Robbins, Paul Chance, Erica Marois (Moderator) Recorded: Sep 12 2018 59 mins
    With all of the change that’s happened in contact centers over the past 10 years, it may be daunting to think about the years ahead, but it’s a necessary and revealing exercise. Strategic, long-term planning enables organizations to prepare for and anticipate investments in technology, shifts in their workforce, and evolutions in their methods for delivering service. But how far out should a long-term plan go? And what should or shouldn’t be included in the process?

    In this ICMI webinar, you’ll hear from contact center expert Justin Robbins on how long-term planning has changed in recent years, what’s the most effective data for future planning, and ways to leverage the changes in technology and customer expectations to your advantage.

    Attend this webinar to learn about:

    - Designing long-term models for staffing and planning
    - The future of occupancy, service level, and other key WFM metrics
    - Benchmarks and best practices for long-term contact center planning
    - The latest advances in long-term forecasting capabilities
  • How to cross new frontiers with your subscription business
    How to cross new frontiers with your subscription business Patrick Unnold, VP Customer, Recurly and Luke Salinas, SVP Strategy, Adyen Recorded: Sep 12 2018 60 mins
    The subscription model is booming --subscription commerce grew more than 100 percent each year between 2011 and 2016, and the growth continues. Savvy companies are reaping the rewards: high recurring revenue that’s predictable paired with a competitive and sustainable business model. The potential ROI for global expansion is wide open, but many who try to take their subscription model global overlook important issues that can make or break success in new markets.

    Learn about the best practices to expand your subscription business into new countries including how to manage local payments, get the right partners on board, optimize authorization rates, tackle key challenges in potential markets, mitigate fraud, and more when you join this VB Live event!

    Register for free now.

    Webinar attendees will learn about:
    * The opportunities provided by the explosive subscription model growth around the globe
    * How to overcome regional challenges, including local payment methods, regulations, data security, and taxation
    * How to identify knowledgeable partners to accelerate your global expansion
    * How localized communications throughout the subscription lifecycle boost subscriber retention
    * Common fraud issues to anticipate and how to mitigate them

    * Patrick Unnold, VP Customer, Recurly
    * Luke Salinas, SVP Strategy, Adyen
    * Lily Varon, Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Recurly and Adyen
  • The Rise of Asset and Service Data Gravity
    The Rise of Asset and Service Data Gravity Mark Homer, VP of Global Customer Transformation at ServiceMax from GE Digital & David Gallichan, Vanson Bourne Recorded: Sep 12 2018 55 mins
    During the Spring of 2018, ServiceMax commissioned independent research firm Vanson Bourne to uncover the rise and importance of service and asset data across the organisation.

    In this webinar, we will share some of our findings and discuss how digital technology holds untapped insights for almost every line of business.

    There are some eye-opening results gleaned from over 600 responses from senior executives working in Field Service and IT across Europe, MENAT and the USA in multiple vertical industries, answering questions such as:

    How to increase your revenue by 14% in less than 1 year?
    Do executives believe the rise of asset and service data gravity will positively benefit organisations and provide competitive edge?
    What are the current asset and service data practices?
    Which lines of business in a company are most impacted?
    Will asset and service metrics be a crucial value to an organisation if achieved? (uptime, downtime, record maintenance & first-time fix rate)
  • How To Get More Customers
    How To Get More Customers Peter Strohkorb Recorded: Sep 11 2018 54 mins
    B2B Sales and Marketing Specialist Peter Strohkorb describes why and how every business now needs to apply push and pull selling techniques in order to win more customers.
    Peter will reveal the ten Action Items you need to have in place to be successful.
  • How to Automate Hundreds of Business Processes to Improve Customer Experience
    How to Automate Hundreds of Business Processes to Improve Customer Experience Nico Rodriguez Sr. Business Systems Analyst HubSpot, Jeff DaSilva Sr. Business Analyst, HubSpot, Dan Kogan CMO Azuqua Recorded: Sep 11 2018 50 mins
    As the number of SaaS applications grows so do the challenges involved in syncing data and automating mission-critical business processes - leaving teams, data, and ultimately end customers in a disconnected state.

    Jeff DaSilva, Sr. Business Automation Analyst at HubSpot, and Nico Rodriguez, Sr. Business Systems Analyst at HubSpot, were able to find a single solution in Azuqua that not only solved HubSpot’s initial integration challenge, but has since evolved into empowering an entire team tasked with transforming processes company-wide - automating nearly 100 business processes and reducing time spent on manual data entry between SaaS applications by 90%.

    Join this webinar to hear directly from Jeff and Nico and learn:

    - Why HubSpot chose Azuqua to unify its ecosystem of SaaS apps, databases, and homegrown applications.
    - How a single Azuqua solution evolved into a Center of Excellence dedicated to building solutions company-wide.
    - How HubSpot is using Azuqua to create and deploy 100+ automated processes around their customer journeys.
  • How to Reuse Localized DITA Content
    How to Reuse Localized DITA Content Mike Rice Recorded: Sep 11 2018 58 mins
    Reusing content has substantial benefits over copying and pasting. However, reusing content can be complex to manage without proper guidelines, especially when that content is translated into multiple languages.

    Join Scott Abel, The Content Wrangler, and his special guest, Mike Rice, Customer Success Manager at Jorsek LLC, the publishers of easyDITA, to learn some reuse strategies for localized content so you can safeguard your reuse cases.

    TAKEAWAYS: Attendees will learn about basic reuse types, localization considerations, and guidelines to avoid translations problems.


    Mike Rice is a user-centered professional with over 20 years of experience in technical communication, and a tested eye for transforming how information is managed. Mike is thrilled to be supporting information professionals using easyDITA, and to help them focus on their content, its meaning, its value, and its connections.
  • Getting Hybrid IT and Cloud Right
    Getting Hybrid IT and Cloud Right Roy Illsley, Principle Analyst, Ovum and Renee Bradshaw, Marketing Strategist, Micro Focus Recorded: Sep 11 2018 60 mins
    Is your IT team buried by demands for new digital services? Hybrid IT is the answer. Blending traditional IT models with newer ones, such as cloud, can give you the agility you need to compete in today’s digital world.

    But how can you successfully balance the cost of IT with the need to provide IT value and diminish cloud complexity?

    Join us on this webcast, featuring Roy Illsley, Ovum Principle Analyst, where you’ll learn:
    • What’s driving the move to cloud
    • How your IT team can benefit from a new approach to cloud management
    • What to look for in a multi-cloud and hybrid cloud management solution

    The demand for digital services often requires an accelerated move to the cloud. Don’t act without doing your research. Start with this webcast.
  • The economic impact of GDPR automation: Balancing Compliance and Business Value
    The economic impact of GDPR automation: Balancing Compliance and Business Value Dagmar Hillmeister-Müller and Olaf Kexel, Informatica & Alexander Palmgren, PEDAB Recorded: Sep 11 2018 46 mins
    How can a GDPR process automation balance Compliance and Business Value?

    Many companies have made a real effort to become GDPR ready and compliant, and found out that this is very demanding with all the manual processes involved. They have also realized that if they are to stay compliant they need to automate the procedures and the way to secure their GDPR posture. In this Webinar we will show how you can draw the advantage of automating your GDPR processes and hear from companies like yours how they have done it.

    About the speakers:

    Dagmar is an experienced consultative sales professional with a long track record of success. With a career spanning almost 30 years in the software industry, Dagmar has been working with virtually all industry sectors, focusing on Data Governance for the last 10 years. By adopting a consultative sales approach, she has been able to explain to customers the business value of a solution – demonstrating why they should invest and why they should do it now.

    Olaf works as a Senior Solution Architect at Informatica for more than 6 years. He is responsible for portfolio positioning, solution architecture & design during the sales process. Olaf is a senior IT professional with more than 20 years of professional experience in the IT business. He successfully worked in the domains of Data Integration, Governance & Quality; Master Data Management as well as Realtime Enterprise Integration. Olaf worked in consulting companies like PriceWaterhouseCoopers and Oracle as well as software vendors like Vitria, Progress and Tibco Software.
  • Digital Transformation Series Part 3: IT Insights
    Digital Transformation Series Part 3: IT Insights Dan Johnson, Manager of IT at Conga Recorded: Sep 5 2018 20 mins
    For our 3-part webinar series on Digital Transformation, we will focus on insights for key stakeholders in your organization: Legal, Sales & IT.

    In today’s business landscape, Digital Transformation of your document and contract processes can lead to improved operating efficiencies and ultimately provide your organization with a significant competitive advantage. Join us to learn why IT professionals should have Digital Transformation on their radar as we discuss:

    - Innovating with an emphasis on customer experience
    - The state of internal systems, all starting with IT departments
    - IT's need for integrated and automated solutions to ensure data integrity across the organization
  • Insights to Action- Scale Account-Based Marketing Success
    Insights to Action- Scale Account-Based Marketing Success Jim Regan Recorded: Sep 5 2018 32 mins
    Join us as Jim Regan, CMO and Co-Founder of MRP, discusses how Account Based Marketing and Predictive Analytics are converging to deliver actionable triggers that transform your customers’ experiences forever.

    Jim will share his perspectives on why utilizing machine learning to make predictions on prospects’ buying patterns and using those predictions to inform your content strategy has shown greater results and how to turn these insights into a scalable ABM campaign.

    Here’s what you’ll learn from this webinar:
    • Why predictive analytics should inform and operationalize your ABM strategy
    • How MRP closes the loop on integrated ABM strategies so clients can identify and replicate high performing tactics, all on a global scale.
    • How centralized insights can enable a consistent content strategy by target account

    Register now!
  • CRM at Amstore Innovation
    CRM at Amstore Innovation Praddy Vela, Commercial Director at Amstore Recorded: Sep 3 2018 3 mins
    Praddy Velas, Commercial Director at Amstore explains how Workbooks CRM has helped Amstore
  • The Tale of the Structured Closet: How Structured Content Saves Time & Money
    The Tale of the Structured Closet: How Structured Content Saves Time & Money Val Swisher Recorded: Aug 30 2018 61 mins
    This webinar introduces the basics of structured authoring. We will discuss what structured authoring is, how it differs from unstructured writing, the tools you need to support it, and more. If you don’t know what structured authoring is, or if you have lingering questions about the topic, this webinar is for you.

    What you will learn:
    * The differences between unstructured writing and structured writing
    * How to organize structured content
    * What a taxonomy is and how to use it
    * How structured content separates text from format
    * How translation works in a structured environment
  • Using a CDP & Analytics for Customer Journey Optimization
    Using a CDP & Analytics for Customer Journey Optimization Matt Dimond, Consultant at BlueVenn Recorded: Aug 30 2018 37 mins
    Customers navigate and meander around brands and their products in ways that were unthinkable 20 years ago. However, marketers are still stuck in a linear campaign mindset, with linear batch and blast marketing tools.

    In this webinar we'll take you through some groundbreaking principals that will help to set the building blocks in your organization to transition to an optimized, always-on and omnichannel approach to your campaigns and customer journeys.

    In this webinar, you’ll learn:

    - The vital need to create the "Golden Record"
    - New KPIs such as "Customer Intention”
    - The mechanism for Microsegmentation
    - Principles of Cross Journey Communication
    - How to optimize Customer Journeys

    Get your notepad at the ready! You’re going to be getting some fantastic insights on this session!
  • The Ultimate Marketing Dashboard
    The Ultimate Marketing Dashboard Alex Poulos, CMO - Chartio, Erik Archer Smith, Marketing Director of ABM, Arm Treasure Data Recorded: Aug 29 2018 43 mins
    Marketers today are dealing with more customer data than ever before resulting in large MarTech solutions each with their own analytics and visualization. This leads to a huge amount of confusion and manual work for marketers when reporting on the success of lead gen, advertising campaigns, email outreach and events.

    Learn how to streamline your reporting and up-level your visualization with a hands-on webinar with Arm Treasure Data and Chartio as they walk step-by-step for the best marketing KPIs to tracking and how to setup your own Ultimate Marketing Dashboard.

    We’ll look at a real dashboard that combines all the metrics a marketing leader needs to run a business in a single location. We'll cover how to combine your traditional lead funnels with:
    - Account awareness scoring
    - Dynamic + aggregated customer journey reports for every contact on an account
    - Multi-touch attribution (including UTM reporting!)
    - Dynamic attribution for content to MQL, SQL, closed-won
    - And more!

    This webinar will include both a high-level overview as well as technical explanations for some of the most advanced charts we've built.
  • Building A Revenue Machine: Strategies To Align Sales & Marketing
    Building A Revenue Machine: Strategies To Align Sales & Marketing Meridith Elliott Powell, President MotionFirst Recorded: Aug 28 2018 42 mins
    Marketing’s goal is qualified leads, Sales goal is to close them. Working together – the only option. Growth comes when there is strong alignment between sales and marketing. You need a team that thrives on a singular goal – working together to build a revenue machine.
  • Sales Legends Series - An Interview with Tom Ziglar
    Sales Legends Series - An Interview with Tom Ziglar Deb Calvert with special guest Tom Ziglar Recorded: Aug 28 2018 46 mins
    Join Deb Calvert as she interviews Tom Ziglar. Tom has had the rare privilege of spending his entire life surrounded by world-class leaders, innovators, and motivators. Family dinner included the presence of the world’s TOP motivator, his father, Zig Ziglar. As a result, Tom’s arsenal of experience and information is absolutely unparalleled.

    As CEO of Ziglar, Inc., Tom Ziglar carries on the Ziglar philosophy: “You can have everything in life you want if you will just help enough other people get what they want.”
  • Why brands like Amazon are using “dumb” bots for smart service
    Why brands like Amazon are using “dumb” bots for smart service Abinash Tripathy Co-Founder and Chief Strategy Officer, Helpshift Sep 20 2018 5:00 pm UTC 60 mins
    Reportedly, 44% of Americans would rather scrub a toilet than call customer support. And heeding that cry for help back in 2016 or so, companies across the land stepped up to the plate, taking customer service from the phone to texting and messaging with AI-powered, NLP-reliant smart chatbots that could tell jokes, offer small talk, place taco orders, and more.

    Where those messenger bots fell down, though, was in actually understanding customer intent and delivering on-point customer service. So companies were left with frustrated customers who’d still rather get a root canal than talk on the phone, but left with a broken messenger-based solution that only made the experience worse.

    The answer: Make bots "dumber," to make customer service smarter. Simpler rules-based chatbots are easy to implement, easy to use, 99-percent effective web and mobile-based messenger apps that don't try to hold conversations — they just solve customer service issues, fast.

    To learn more about why companies like Amazon are dumping the NLP bots and going all-in on a new generation of rules-based chatbots, don’t miss this VB Live event!

    You’ll learn:
    * The difference between NLP and rules-based bots and why it matters
    * Why companies like Amazon are turning away from natural language processing-driven bots to rules-based bots
    * How to deliver mobile and web-based customer service that works, using the right bots.
    * How rules-based bots make the customer journey more effective

    * Abinash Tripathy, Co-Founder and Chief Strategy Officer, Helpshift
    * Mitch Lee, Manager, Credit Karma and Co-Founder, Penny
    * Leslie Joseph, Principal Analyst, Forrester Research
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Helpshift
  • Maximizing the business benefits of your Inhouse customer data
    Maximizing the business benefits of your Inhouse customer data Monica Mullen, Solutions Marketing Manager and Marcus Kästel, Senior Manager, Deloitte Consulting Sep 21 2018 2:00 pm UTC 45 mins
    Competing on customer experience in retail is not just a passing fad – it’s here to stay. Customers expect more, want convenience, and they change quickly. Retailers have responded by introducing new channels, services, and personalized marketing promotions to capture customers’ attention and wallet share. What does it take to really take to engage with customers?  The answer is hidden in your data. According to Forbes, 80% of data is dark and untouched - meaning it’s never actually used to make improvements or changes deemed necessary by the customer.
    In this discussion you’ll learn what is possible as we review how you can create a trusted 360-degree view of your customer and put the customer truly at the center of your operations.  We’ll review how retailers of all types are delivering a customer experience that sets them apart from other brands to drive consumer loyalty.  And we’ll share the best practices and use cases retailers have adopted to get to know their customers better by unleashing the disruptive power of their data.
  • Why We Should Invest into the Business of Listening
    Why We Should Invest into the Business of Listening Deb Calvert and Dana Dupuis,CEO ECHO Listening Profile Sep 21 2018 3:00 pm UTC 45 mins
    Everyone knows that Speaking + Listening = Communication, yet most of us put a much greater value and focus on speaking than we do listening. As sales professionals, this can be a costly decision.  
    Our guest, Dana Dupuis, owner of the ECHO Listening Profile, has spent decades building effective sales teams by teaching people the simple, yet difficult skill of listening.
    By attending this webinar, you’ll learn the four primary ways we listen, what your listening preference is and how to improve your listening habits.
  • How to Retune Your Value Prop to Attract and Win YOUR Target Buyers
    How to Retune Your Value Prop to Attract and Win YOUR Target Buyers Alice Heiman, Founder & Chief Sales Officer w/special guests Liz Heiman & Lisa Dennis Sep 24 2018 8:00 pm UTC 45 mins
    In this lively panel discussion, Lisa Dennis and Liz Heiman will discuss how to use a value proposition to propel your sales by:
    Knowing your buyers
    Understanding buyer objectives
    Personalizing to the buyer
    Finding true differentiators
    Putting your value prop into play
  • Reaching new customers by optimizing your product data
    Reaching new customers by optimizing your product data Hamaad Chippa, Director of Industry Consulting and Roland O Ehigiamusoe, Senior Manager, Deloitte Consulting Sep 25 2018 12:00 pm UTC 45 mins
    Retailers are looking to reach customers in as many channels as possible – stores, e-commerce, mobile applications, and partner marketplaces. As one can imagine, managing these various touchpoints and relationships can be complex, especially ensuring information about products are properly defined. As online shopping grew in popularity, retail organizations stood-up dedicated support teams to manage sales and marketing, separate from the rest of the business. Customers now expect retailer companies to interact with them in a seamless manner, regardless of channel.To guarantee brand continuity, a uniform customer experience, and high customer satisfaction, retailers must diligently manage product data, making sure that products are represented properly across all channels. With better product information and insight, retailers will be to engage with customers in a more personal and meaningful way, driving additional revenue.
  • Selling from the Heart
    Selling from the Heart Deb Calvert with special guest Larry Levine Sep 25 2018 4:00 pm UTC 45 mins
    Sales has changed in the last 30 years. Gone are the days of manipulative and pushy sales people who rely on charm to get sales. Selling from the Heart is the new economy, where relationships matter and old-school techniques just don’t work anymore.

    In this 45 minute webinar, we’ll discuss how to not only be yourself, but be your best self and succeed!

    Selling From The Heart is about becoming a true sales professional who takes responsibility for their results. They don’t blame others when things go wrong, they look inward and determine what they could have done to make the outcome better. It is not about blame but self-examination.

    You will learn….

    1.Why your value proposition is critical to opening up an effective business conversation.
    2.Why self-reflection is an important daily activity
    3.Why the best version of you is critical to your sales success
    4.Why understanding your value is a huge step in your sales success
    5.Why leading with heart will catapult you to success
  • How to Find Zendesk and Salesforce Integration Harmony
    How to Find Zendesk and Salesforce Integration Harmony Stephanie Dorman SVP of Client Services MediaOcean, Phill Ramey Product Manager Azuqua,Ted Smith, Product Marketing, Zendesk Sep 25 2018 5:00 pm UTC 61 mins
    Learn about Mediaocean’s experience with Zendesk and how they created a Salesforce integration with Azuqua that was above and beyond their expectations. Join us for an honest conversation with Stephanie Dorman (SVP of Client Services, Mediaocean) to hear how using the right tools can improve product adoption and increase customer satisfaction.

    The Zendesk team found Azuqua’s flexibility to be invaluable for a best-of-breed application architecture that unlocked a wave of team improvements, including:

    - Customer Satisfaction: 98%
    - Customer adoption increased by 305%
    - Employee satisfaction rose by 40 points
  • More Meetings with Bigger Prospects: 3 Strategies to Access Larger Opportunities
    More Meetings with Bigger Prospects: 3 Strategies to Access Larger Opportunities Caryn Kopp, Chief Door Opener Sep 25 2018 6:00 pm UTC 45 mins
    Leaders! Join Chief Door Opener, Caryn Kopp when she shares the secret sauce for landing meetings with larger prospects. You’ll learn:
    •Which prospects are exactly right for you
    •How to create the sales message that piques interest and gets you in
    •The tactics that Door Openers® use to get meetings others can’t
  • [Live Panel] Tech Stack Secrets from Top IT Teams
    [Live Panel] Tech Stack Secrets from Top IT Teams Dave R Taylor, CMO, Impartner, Lief Koepsel, Fortinet, Armin Moaddel, Marketo, Margaret Back, McAfee & Kevin Sequeira, Splunk Sep 25 2018 8:00 pm UTC 60 mins
    How do you support your business units?

    How do you decide to make or buy?

    How do you decide whether to use functionality from an existing vendor or bring in a totally new technology provider?

    These are the questions top IT teams are and should be asking. In this webinar you’ll hear from top IT leaders – and one business unit buyer – from today’s most progressive tech companies for insights on how they’ve navigated these questions for their organizations and helped them construct a world-class tech stack that outpaces the competition.

    Join Dave R Taylor, Chief Marketing Officer at Impartner for this live streamed panel during Dreamforce 2018 in San Francisco.

    Lief Koepsel, Senior Director, Channel - North America, Fortinet
    Armin Moaddel, Senior Partner Operations Manager, Marketo
    Margaret Back, Business Process Architect, McAfee
    Kevin Sequeira, Senior Director, Sales Technologies, Splunk
  • Sales Legends Series - An Interview with Tom Hopkins
    Sales Legends Series - An Interview with Tom Hopkins Deb Calvert with special guest Tom Hopkins Sep 25 2018 8:00 pm UTC 45 mins
    Join Deb Calvert as she interviews Tom Hopkins Tom has earned the reputation of being America’s #1 “How-To” Sales Trainer. Over 5 million salespeople, entrepreneurs, and sales managers on 5 continents have benefited from his live training events.

    He perfected his selling skills during his 8-year real estate career in which he received numerous awards. In his last year selling real estate, he sold 365 homes – an average of one per day – something that was unheard of at the time and has rarely been matched.

    Since that time, he has developed and customized his proven-effective selling skills for over 350 companies. He has authored 20 books on the subjects of selling and success. Over 2.9 million copies of those books have been read by sales pros the world over. He is also the 2013 recipient of the Lifetime Achievement Award from the National Academy of Best-Selling Authors. And, he’s been acclaimed as the #1 Sales Guru 2 years in a row by Global Gurus.

    He has dedicated his life to helping sales and marketing professionals improve their communication skills and increase sales revenues.
  • Lead Generation: how to get more quality leads into your pipeline
    Lead Generation: how to get more quality leads into your pipeline Phil McGuin, Demand Generation Director, Stickyeyes Sep 26 2018 11:30 am UTC 60 mins
    Listen to our webinar and learn how to generate high quality leads that your sales team will love!

    85% of B2B marketers say lead generation is their most important content marketing goal but, many brands find it challenging to generate enough inbounds that they can nurture into a more qualified lead and eventually a sale.

    In this webinar, Phil McGuin, Demand Generation Director at digital agency Stickyeyes will cover:

    * The importance of audience insight and profiling
    * The difference between an ABM or Inbound Marketing strategy
    * CPM (cost per thousand), CPL (cost per lead) or P4P (pay for performance)?
    * Identifying the right content assets and ad format considerations

    Take away learnings from real-world businesses and start building a better pipeline to drive more sales.
  • How to Extend Your Sales Team Without Hiring
    How to Extend Your Sales Team Without Hiring Josh Curcio COO/Partner Sep 26 2018 3:00 pm UTC 45 mins
    - Learn where sales productivity and efficiencies are lost
    - Understand what makes an effective sales enablement strategy
    - Learn how to choose the right software to support a sales enablement strategy

    Get tips on how to fully adopt and implement this strategy
  • Data Center Operational Excellence: Creating The Right Staffing Plan
    Data Center Operational Excellence: Creating The Right Staffing Plan Matt Stansberry, Vice President - North America and Rich Van Loo, Vice President Facilities Management Services Sep 26 2018 4:00 pm UTC 60 mins
    How do you ensure your data center staffing plan meets your business's performance and risk requirements? And at the same time, how do you keep growing and challenging your employees to retain key staff? Are you creating a successful culture of continuous improvement as well as a place your employees want to be?
  • Improving Customer Experience: The Content Optimization Maturity Model
    Improving Customer Experience: The Content Optimization Maturity Model Val Swisher Sep 26 2018 5:00 pm UTC 60 mins
    The key to providing a great customer experience is having great content. Content optimization is about making sure your content performs at its best. Content sells, describes, and evangelizes your product or service. In many cases, it is your product or service.

    Val will help you identify which content optimization stage you are in and how to take your content to the next level.

    In this webinar, you will learn to:

    • Improve customer experience
    * Increase quality and consistency
    * Improve your brand
    * Decrease creation and translation costs
    * Improve time to market

    Get your questions ready and we hope to see you there!
  • Next generation SD-WAN:  true end-to-end network visibility and control
    Next generation SD-WAN: true end-to-end network visibility and control Keith Langridge, VP, BT; Adrian Comley, General manager, BT; Saurabh Sandhir, VP, Product Management, Nuage Networks Sep 27 2018 1:00 pm UTC 60 mins
    SD-WAN is the network technology everyone’s talking about. Like any new development, as it matures, it’s capabilities grow. We all know it offers agile WAN connectivity, but organisations now want it to do much more. They want to integrate their cloud services, use new virtualisation and orchestration capability and do all of this in a secure way.

    Keith Langridge and Adrian Comley of BT are joined on this latest webinar by Saurabh Sandhir, VP, Product Management, Nuage Networks. Together they’ll take a look at some of the latest developments to enhance your SD-WAN, including:
    •achieving end-to-end visibility and control across your data centres, public cloud and branches
    •SD-WANs as a VNF or delivering VNFs on a SD-WAN
    •orchestrating services across your SD-WAN
    •and making sure your solution is supported and secure
  • The Value of Workforce Scheduling Automation in Healthcare
    The Value of Workforce Scheduling Automation in Healthcare Steve O'Brian, VP of Marketing Sep 27 2018 2:00 pm UTC 60 mins
    In the healthcare industry, workforce scheduling can be extremely time consuming and complex. Whether scheduling in short or long-term healthcare facilities, optimizing staffing costs must be carefully balanced with quality of service and labor compliance across several worker roles and multiple locations. Find out how scheduling automation can help you:

    •Manage overtime costs
    •Ensure optimal coverage
    •Decrease staff burnout and turnover
    •Seamlessly schedule full-time, part-time, and contingent workers
  • What’s New in Data Protector: Introducing Data Protector 10.10
    What’s New in Data Protector: Introducing Data Protector 10.10 Julita Kussmaul, Senior Product Marketing Manager and Uli Wallscheid, Product Manager, Micro Focus Sep 27 2018 3:00 pm UTC 60 mins
    Join us for an exciting and informative look at the latest release of Data Protector.

    Data Protector 10.10 introduces two new editions: Data Protector Express for virtual environments and Data Protector Premium for physical, virtual, and multi-cloud workloads. With these editions we are simplifying pricing and packaging for Data Protector.

    Data Protector now offers integrated reporting capabilities making it a complete solution which includes built-in monitoring and reporting that can be managed within its web-based user interface. We’ll discuss the benefits of migrating your current Data Protector installation to these new editions.

    Data Protector 10.10 also includes installation and upgrade improvements including new prerequisite checks and automation. See a live demo of all the new features.
  • Leading Your Sales Team Past Fear of Rejection
    Leading Your Sales Team Past Fear of Rejection Andrea Waltz Sep 27 2018 4:00 pm UTC 45 mins
    All salespeople, no matter the industry or organization, are challenged by rejection. As sales mangers and leaders, it is crucial to identify and solve these issues rather than ignore them. You will learn specific ways to manage and support your people - not to “survive” rejection - but to thrive in the face of it increasing their sales performance and motivation.
  • From Homegrown to Commercial PIM: Transition Strategies for Success
    From Homegrown to Commercial PIM: Transition Strategies for Success Alison Tran, Client Partner, EIS; Chantal Schweizer, Principal Consultant, EIS Sep 27 2018 5:00 pm UTC 60 mins
    As your business and product data complexity grows, so too may your need for an enhanced PIM system that accounts for numerous operating units, separate companies, global operations, and more.

    How do you judge whether you are ready to jump from your homegrown solution? And if you’re ready to make the jump, what is the best path to ensure that you transition from one system to another successfully?

    In this session you will learn:

    * The milestones that signal your readiness to take on a commercial PIM
    * Best practices when making the transition to a commercial PIM
    * How to align your PIM strategy to a logical data model

    Alison Tran, EIS, Client Partner, brings over 14 years of business and technology consulting experience in technology adoption, software implementation, organizational redesign, change management and process reengineering.
    Chantal Schweizer, EIS, Principal Consultant, a senior information organization professional with over 10 years experience in product information and taxonomy design.
  • An Introduction to Content Engineering
    An Introduction to Content Engineering Alan J. Porter Sep 27 2018 5:00 pm UTC 60 mins
    The current content evolution necessitates a strong alignment of teams across all areas of our organizations. Each individual or department that touches content at any stage of its development — from CEOs, CMOs, and CTOs, to content strategists and authors, to developers and UX designers — must now work even more closely in order to effectively manage content production and distribution.

    Content engineers bridge the divides between departmental silos and between content lifecycles. Individuals in this position play an important role in the design and facilitation of content structure throughout the entire strategy, production, and distribution cycle from start to finish.

    Join Scott Abel, the Content Wrangler and his special guest, Alan J. Porter, content engineer and head of Strategic Services at [A] for this free one-hour webinar. Attendees will learn:

    1) Strategies that content engineers use for content valuation
    2) How content engineers apply these strategies to support intelligent content practices
    3) About the six core disciplines of the content engineering practice
    4) The content engineer’s ultimate tool to organize and orchestrate intelligent content — the Master Content Model™

    About Alan J. Porter

    Alan J. Porter is the Senior Executive responsible for strategic client services leadership at [A]. Alan has an extensive background within the industry and has consulted for large, well-known enterprises and organizations. He has helped shape the content intelligence space through his writing and thought leadership. As the author of The Content Pool, Alan promotes the concept of content as an enterprise asset with real value. He advocates the convergence of content across an organization and the foundational role of content intelligence in harnessing that convergence in order to deliver exceptional customer experiences.
  • London’s Calling: ServiceNow Experts Share London’s 5 Most Compelling New Adds
    London’s Calling: ServiceNow Experts Share London’s 5 Most Compelling New Adds Ken Michelson, Marci Parker, Michelle Bautista, Johnny Walker, Meghan Lockwood Sep 27 2018 5:00 pm UTC 60 mins
    On Thursday, September 27th, 1:00 PM ET, 10:00 AM PT, we've got an expert panel to discuss London. Get up-to-date with new features and figure out your next steps.

    Join Ken Michelson, VP of Platform Solutions, Marci Parker, VP of Client Delivery, Meghan Lockwood, VP of Strategic Marketing, Johnny Walker, ServiceNow Architect, and Michelle Bautista, Presales Solution Architect, as they present London's Calling: ServiceNow Experts Share London's 5 Most Compelling New Adds.

    - Learn about the 5 most compelling features ServiceNow added with London
    - Ask our panel of experts your questions about the release
    - Find out if this upgrade is right for your team, plus our tricks to creating a 5-star upgrade schedule
  • How fintech is using voice and chat to revolutionize customer experience
    How fintech is using voice and chat to revolutionize customer experience Frank Coates, Executive Managing Director, Envestnet | Yodlee Analytics Sep 27 2018 5:00 pm UTC 60 mins
    Digital assistants like Amazon Echo and Google Home are changing consumers’ expectations on how they interact with all kinds of companies. So it’s no surprise that financial institutions and other financial service providers are racing to keep up and optimize their customers’ current user experience with flexible and contextualized voice and chat capabilities.

    But while investment in these types of conversational technologies continues to grow, there is still confusion about how much these technologies can really drive digital engagement and streamline customer communications.

    Don’t miss this chance to understand how voice and chat conversational technologies are creating a more engaging and meaningful experience for your customers.

    Webinar attendees will learn:
    * How are conversational technologies changing the financial services landscape?
    * Things to consider when looking to deploy a voice-enabled solution.
    * How can Voice and Chat support a broad range of financial wellness solutions?
    * Capitalizing on conversational interfaces to capture and improve customer loyalty.

    And much more…

    * Frank Coates, Executive Managing Director, Envestnet | Yodlee Analytics
    * Ken Dodelin, VP Conversational AI Products, Capital One
    * Sandi Boga, Director, Product Innovation, ATB Financial
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by Yodlee
  • How to Expand Your Marketplace or Classifieds Business in Latin America
    How to Expand Your Marketplace or Classifieds Business in Latin America Sameer Patel, CEO, Kahuna Sep 27 2018 6:00 pm UTC 34 mins
    Expanding your marketplace or classifieds platform into new markets across Latin America is a tempting idea, considering that by 2019, 155.5 million people in Latin America will buy goods & services online, accounting for 1 in 4 people in the population.

    But, expansion carries risks that you will need to manage. The geography is vast with culture and language differences along with different tax and regulatory structures. How do you know when it’s the right time to expand, where to expand to, or whether to expand at all?

    Listen to our short but impactful 30-minute webinar to hear from Kahuna along with Restorando, Latin America’s #1 restaurant bookings site, and UltraCasas.com, Bolivia’s #1 property portal, as we discuss driving growth in your digital marketplace and expanding into new markets.

    In this webinar, you’ll learn:

    -The playbook to successful expansion in Latin America, including both the internal and external signals indicating that expansion is the right decision
    -Mistakes, pitfalls, and wrong assumptions to be cautious about when expanding into new regions
    -How to expand into regions where there is already a dominant competitor
    -How Restorando and Ultracasas.com have approached this issue…and found success
  • Turning real time customer activity into real time revenue through Big Data
    Turning real time customer activity into real time revenue through Big Data Louis Polycarpou, Presales Manager Big Data Specialists and Rasmus Skov Knudsen, Senior Consultant, Deloitte Consulting Sep 28 2018 12:00 pm UTC 45 mins
    Advancements in data management technology are enabling retailers to reinvent themselves to rapidly respond to changing customer expectations. In this session we will look at how Big data and streaming analytics allows retailers to derive insights from data generated by new technology deployed instore and online to offer unique and compelling customer experiences across all channels.

    Louis Polycarpou shares his knowledge of how big data management and streaming technologies are being used within the retail sector to better engage consumers and boost profits.
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing? Rolf Schromgens, CEO, Trivago Oct 3 2018 3:00 pm UTC 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech