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Technical communications has progressed from monolithic paper and digital manuals, to structured, topic-based authoring, and more recently down to 'microcontent' to improve quality, ease of access and consistency of message. 'Nano-content' is the next logical step in that progression and lives at the 'coalface' between content and data. It is the bridge between structured data and structured topics which, when properly managed, can add several new dimensions to technical publications work.
Universally faceted nano-content is a technique that takes a page from GPS applications that use triangulation (latitude, longitude, and elevation) to locate things in geographic space. Locating things in digital space should be just as intuitive and precise.
Join Scott Abel, The Content Wrangler, for this webinar with his special guest, John O’Gorman, Principal and Chief Disambiguation Officer at Quantum Semantics. John will walk through the process of identifying, classifying and using terminology to connect the language of a business or application to the content that supports its use. He will demonstrate how the same process can be extended to the content itself and how, in combination, faceted terminology takes findability to a whole new level.
ABOUT JOHN O'GORMAN
John O'Gorman is a 30-year veteran of the information management trenches. He is the inventor of a universal classification protocol called Q6, and co-founder of Q6FSA, an enterprise information management collaboration with Robert Vane in the UK. His experiences run the gamut from terminology stores and data catalogs, to executive information reporting, data warehousing, activity-based costing and technical communications, localization and internationalization. His big 'aha' moment came when he realized that all of them are made of the same stuff and follow the same rules.
Nate Brown, Cofounder, CX Accelerator; Chris Bauserman, VP, Product Marketing, NICE inContact; Erica Marois, ICMI (moderator)Recorded: Dec 12 201862 mins
Most contact centers operate with the goal of delivering exceptional customer experiences, but how many achieve that objective? Executing on big vision customer experience initiatives is daunting, and if no one "owns" the strategy, it's nearly impossible to attain the desired results. How will your team achieve success in the year ahead? Join us for this can't-miss webinar that will help your organization drive meaningful CX improvements in 2019.
In this webinar, you will learn:
* What NICE inContact’s 2018 benchmark survey reveals about 2019 CX priorities
* What CX maturity means, and why it’s important
* How to assess your current state of CX maturity
* How to elevate your level of CX maturity
Join us for an interactive and informative hour, complete with live audience Q&A.
Jennifer Kaufman and Debbie RoemerRecorded: Dec 12 201860 mins
Adding a vendor to your staffing model can be a strategic move if you need to reduce budget, deliver new content types, scale fast, or co-locate writers in new geographies.
Join Scott Abel, The Content Wrangler, and his special guests, Jennifer Kaufman a Senior Content Services Manager at NetApp, and Debbie Roemer, a highly experienced content consultant, for this free, one-hour webinar. Jennifer and Debbie will talk about how to find the right vendor, plan for the engagement, and nurture the relationship. You'll learn how to plan for success when building a mixed team of vendor and staff content creators.
Mark Coffey, SVP of Strategic Partnerships, GasBuddyRecorded: Dec 12 201857 mins
While companies have been ditching traditional marketing methods in their race to capture the online-savvy millennials, no one is on their phone 24/7, and delivering brand messages out in the world is still vital to capturing mindshare.
Those first-gen marketing methods, including outdoor, tv, direct mail, and more, are still valuable and essential to building a stronger bottom line, especially when integrated as a vital part of an overarching marketing campaign, firing on all cylinders. That’s easier than ever, because traditional doesn’t mean old-school and analog anymore, and innovations in marketing technology don’t only apply to your online channels. You can apply your martech capabilities not just for tracking, measurement, and attribution, but to keep tabs on omnichannel competitor strategies, design the most effective campaign copy in every arena, create the most impactful rollouts between all your channels and more.
To find out how to integrate offline marketing channels with your online efforts, how marketing technology can bring those traditional methods into the twenty-first century, and more, don’t miss this VB Live event!
Registration is free.
Attend this webinar and learn:
* How to use martech to digitize offline channels
* How to integrate traditional marketing efforts into their newer tech-driven marketing stack
* The importance of combining online and offline marketing
* How to track offline conversions
* Evan Jones, CMO, Fender
* Mark Coffey, SVP of Strategic Partnerships, GasBuddy
* Myllisa Patterson, Senior Director, Event Cloud Marketing, Cvent
* Shannon Ryan, Head of Marketing, CI&T
* Dilan Yuksel, VentureBeat
Caryn Kopp, Chief Door OpenerRecorded: Dec 12 201838 mins
The first step in closing a sale is the initial meeting. Do you want more of those? Learn:
-What motivates the right decision makers
-How to find the ideal prospects
-The secret to creating compelling messaging
-Objection responses which work
-Secrets to hiring the right hunter
-Techniques for creating urgency
Bharath Kadaba, Chief Innovation Officer, IntuitRecorded: Dec 11 201860 mins
The landscape of voice and chatbot-to-customer interactions is blowing up. Whether it’s a trusted AI assistant like Alexa or Google Home, or an integrated voice or chatbot tool within a brand interface like Kayak’s customer service experience, customers are increasingly willing to engage with brands via voice chat.
AI assistants are getting smarter, and becoming capable of helping consumers sort through the avalanche of choices available in every decision, from buying phone plans to toothbrushes. And your marketing efforts will have to shift priorities in a major way to capture the attention of these newly connected customers as assistants get smarter and customers learn they can rely on their results.
To hear about actual voice chat use cases, the differences between integrated bots and AI assistants, and how to leverage voice and bots for amaze-and-delight experiences right now, don’t miss this VB Live event!
Register here for free.
Attend this webinar and learn:
* How bots and voice are uniquely positioned to help customers make purchasing decisions
* How brands can address the advantages of integrated bots and an AI trusted assistant like Alexa
* The best ways to leverage voice and bots to optimize the customer experience
* What's next for voice and bots
Jon Kies, Product Marketing Manager and Nisarg Shah, Product Management Director, Micro FocusRecorded: Dec 11 201862 mins
Join us for an exciting and informative look at the latest release of Micro Focus Network Operations Management.
Network Operations Management (NOM)—the leading management tool for enterprise networks—is built on the core capabilities of Network Node Manager I and Network Automation. It integrates fault, performance, configuration, and compliance of physical, virtual, wireless, and software-defined network infrastructures.
Learn about NOM’s latest enhancements for diagnostic analytics, the scheduled out-of-service feature, integration with Micro Focus Operations Bridge, and more.
You will also get a sneak preview of the new NOMX User Interface—our next-generation customizable and persona-based experience that unifies network data from monitoring, automation, compliance, and orchestration into actionable insights.
Steve O'Brian, VP of MarketingRecorded: Dec 11 201849 mins
Learn how a better scheduling framework creates a better workflow and leads to better outcomes. Scheduling is a critical activity in modern shift-based workplaces – with impacts on labor cost, productivity, and even legal compliance. A chaotic scheduling process impacts worker satisfaction, absenteeism, and turnover. It also increases the likelihood for human error and makes last minute changes very disruptive.
-How to think about a scheduling framework
-Key ingredients to a staff scheduling workflow
-7 steps to a better workflow for staff scheduling
Our presenter, Steve O’Brian is the Vice President of Marketing at Shiftboard and has over a decade of experience in human resources business process optimization
Nikolas Barth, Head of Innovation & Digitalization & Andrea Martschink, IT Strategy & Business Development Robotics, SiemensRecorded: Dec 11 201862 mins
Innovation has always been at the heart of Siemens. In addition to being the largest manufacturing company in Europe, the German conglomerate continues to innovate in a startup fashion and has embraced Digital Transformation and has won their CIO Award based on the work they are doing with RPA.
In this episode of our Blue Prism Café, discover how Siemens has been leveraging Robotic Process Automation as part of this Digital Transformation journey, and how their global RPA service, run jointly by the Shared Services and IT department, has enabled their lines of business in realizing true efficiency and quality gains along end-to-end processes. You will also get insight as and how they are leveraging some of the latest intelligent automation technologies such as IBM Watson, Celonis and MSFT Azure Chatbot Technology with their Blue Prism Digital Workforce.
Key takeaways will include:
• How Siemens built their RPA Centre of Excellence to future proof their RPA and Intelligent Automation Growth
• Real-life scaled examples of automated processes across various lines of businesses
• An overview of Siemens' use of Cognitive Automation leveraging RPA
• Achievements and results from their service delivery model
• Nikolas Barth, Head of Innovation & Digitalization in Siemens Shared Services
• Andrea Martschink, IT Strategy & Business Development Robotics
Join Jason O’Neill, Head of Global Training services, and Wayne Stottler, Manager of Product Development with Kepner-TregoeRecorded: Dec 11 201861 mins
Because it is important that our clients have access to the finest problem-solving tools on the market, we’ve developed 2 NEW digital solutions that make KT problem-solving more accessible and easy to use.
Please join us to learn about these new KT applications.
• KT Solve is a browser-based tool that allows users to leverage KT process, store records in the cloud then, access them from any device anywhere in the world. A free version is included for KT workshop participants with premium versions available offering advanced features.
• KT eLearning is a self-paced modern learning platform accessible from any device that offers learners access to fresh KT tutorials to deepen and refresh their knowledge of KT’s processes.
What you will learn:
• How KT Solve accelerates an individual’s learning experience and reinforces the use of KT process back on the job.
• Through examples of KT’s new eLearning content, learn how this platform can be utilized to deepen the skills of new KT workshop participants past as well as to refresh problem-solving skills of past KT grads.
• We’ll show a sneak peek of new KT products to be released in 2019.
Barbara Weaver Smith, CEO, The Whale HuntersRecorded: Dec 10 201822 mins
Once you are doing business with a national, multi-national or company it’s hard to plan for growth. What’s next? Who’s in charge? Is marketing still involved? Should you include the entire footprint? I’ll give you a method for an account-based sales development plan jointly designed and run by marketing and sales.
Çağdaş Başaran, Service Performance Management & Reporting, Garanti Bank & Ian Bromehead, Dir Product Marketing, Micro FocusRecorded: Dec 6 201861 mins
With the rise of hybrid IT, it’s harder than ever to ensure that your business services are performing optimally and keeping users satisfied.
How do you isolate issues across multi-cloud boundaries? How can you manage the volume of data coming at you from logs, metrics, and events? How can you prioritize issues to match business priorities, and become more proactive?
Join us on this webcast to learn how Garanti Bank improved operational efficiency to support key business targets. We’ll also discuss the new features of Operations Bridge including automated AIOps and APM.
Sam Richter w/special guest Mark HunterRecorded: Dec 6 201854 mins
Technology has dramatically changed the way people buy and sell. But maybe not how you think. It’s certainly important to participate in “social selling.” But the real secret is leveraging online information resources with proven sales techniques to discover the right prospect, at the right time, with the right message.
Liz Heiman, Chief Strategy OfficerRecorded: Dec 5 201843 mins
Other sales experts talk to you about how to sell, I teach companies how to build sales organizations that hit revenue goals.
- What your sales team will need to succeed
- Why strategy delivers sales results
- The importance of messaging to close deals
- How a funnel will support your sales effort
- Things to consider before you hire
Amanda Brown, Senior Manager Digital Marketing, TGI FridaysRecorded: Dec 5 201861 mins
They’re savvy, those consumers – they can smell “targeted advertising” from a mile away, and they’re really not interested in it. But they’ll listen to recommendations from their peers, and they trust the integrity of the influencers they follow to never steer them wrong when it comes to brand buy-in.
In a world where consumers are smarter, live streaming makes TV ads irrelevant, and ad blockers are de rigueur, influencer marketing – when you do it right – means making meaningful connections, building trust, and securing loyalty.
What does “right” mean? Don’t miss this VB Live event where you’ll learn how influencers can improve your brand reputation, how to build authentic relationships with the right influencer for your brand, and the mistakes to avoid at all costs.
Register now for free!
Attend this webinar and learn:
* How influencers and customers drive brand reputation and how they differ.
* The relationship between PR tactics and community voice
* Real-world tactics used by brands to overcome PR nightmares
* How to create an influencer marketing plan that retains authenticity and believability
* How real brands think about influencers + consumers as a strategy to strengthen their bottom line
* Mae Karwowski, Founder and CEO, Obviously
* Amanda Brown, Senior Manager Digital Marketing, TGI Fridays
* Taimoor Dar, Head of Community, Yummly
* Stewart Rogers, Analyst-at-Large, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Jacqueline Touma, Sandy Mathis, Amy Protexter, Razia RichterRecorded: Dec 4 201860 mins
The customer expects fast, personal and engaging experiences, integrated and aligned across touch points in real time.
The Cloud brings along a paradigm shift in the way customers interact with the businesses and what businesses must be prepared for. Understand what the Modern Customer Experience is and how content and customer analytics are keys to success.
Organizations need to have the right tools to capture feedback and provide needed content at each point in the life cycle.
Learn more from our Panel of experts as they share their experiences, best practices, and lessons from leading Companies.
Lily Varon, Analyst, Forrester & Michael Beamer, President, GotransverseRecorded: Dec 4 201840 mins
Over the course of the last couple of years, we have seen the number of companies adopting usage and consumption-based business models continue to grow. As more firms incorporate digital products and services into their product portfolios, will usage- and consumption-based business models become their preferred models? We commissioned Forrester Consulting to conduct a study to get some answers to that question and more.
Join our guest, Forrester analyst, Lily Varon, and Gotransverse President, Michael Beamer, as they review the findings of the commissioned study conducted by Forrester, Capitalize on Your Digital Transformation with Usage-Based Models. Forrester surveyed 170 Director+ decision-makers responsible for billing platforms and heard from a wide-range of subject matter experts on the current state of usage and consumption-based pricing. They got deep in the weeds to uncover the motivations, benefits, and the challenges of implementing a usage-based business models.
Webinar attendees will get a deep dive into the study and answers to their most pressing questions like:
1. How satisfied are organizations that the business model used is the right model for your business?
2. What are company's plans for adopting a consumption- or usage-based model?
3. What challenges are organizations facing/have faced in adopting a usage- or consumption-based billing models?
4. What are the top potential benefits organizations are seeing from adopting a usage- or consumption-based model?
Deb Calvert w/special guests Rebecca Twomey & Charles BernardRecorded: Dec 4 201847 mins
Are you looking for ways to help your sales team succeed? (Well I mean, of course you are!)
So, let's get to it. Let's help your sales team succeed at selling and building relationships. This special edition webinar features two members of the Criteria for Success team, a sales growth company:
Charles Bernard, CEO
Rebecca Twomey, Director of Marketing
During the webinar, Charles and Rebecca will share the Client Evolution Model with you. It's an impactful tool that will help your sales and marketing teams understand where to focus energy, and what to do during each step of the prospect/client relationship process.
If you want more business and stronger relationships with your prospects and customers--this webinar is for you!
Ready to empower your sales and marketing teams and grow your business? Get signed up today!
Mollie Lombardi, CEO and Co-founder - Aptitude Research PartnersRecorded: Dec 4 201862 mins
The schedule is at the center of life for many organizations. Who needs to be where and when is the foundational construct of running a business. And particularly in organizations with large amounts of hourly staff, or multiple shifts, making sure people show up as needed can be the difference between productivity and standstill.
In today’s world, simply executing an accurate and effective schedule is not enough. Scheduling has become a strategic element of the employer employee relationship, and a key translation point between business strategy and execution. By using tools to make the scheduling process more manageable for administrators, more interactive for employees, and more informative for the business, organizations can leverage the time and investment it takes to create schedules to deliver value far beyond the tactical.
Join Mollie Lombardi, Co-founder of Aptitude Research Partners, she explores the impact of automation integration mobile tools in the consumerization of technology are impacting not only how organizations create schedules in all environments from simple to highly complex and regulated, but the user experience for both employees and executives.
Deb Calvert w/special guests Thomas Williams & Thomas SaineRecorded: Dec 3 201844 mins
Three seemingly simple questions lie at the heart of why sellers win or lose. “Who buys?” “Who cares?” “What matters?” If you don’t know or aren’t sure of the answers, you may be in for a bumpy ride.
In this 45-minute webinar we will discuss the importance of stakeholder mapping and how it can prioritize and customize sales activity. The information provided will be from Chapter I of the book entitled “The Seller’s Challenge: How Top Sellers Master 10 Deal Killing Obstacles in B2B Sales” which the presenters co-authored.
You will learn:
Why It’s Difficult to Identify Key Stakeholders
What is Stakeholder Mapping
The Six Questions That Stakeholder Mapping Can Answer
The Difference Between Internal and External Stakeholders
The Importance of Identifying Mindset
The Three Types of Change Drivers
Simon Mott, Marketing Director, Han ETF| Ryan RossRecorded: Nov 29 201840 mins
Ryan Ross and Simon Mott, Director of Marketing at Han ETF, discuss updates in the investment management industry, and how to create a killer webinar-based marketing plan.
Throughout 2018, we've had more engagement than ever from across the globe as we think about what our users are watching, what the market has to say, and connect the dots.
This webinar will dive into :
- Audience Composition
- Differences between the US, UK and Global engagement viewing habits
- Understanding what kinds of content see the most engagement
- Companies that are learning and growing most
It will also share the story of a marketer who has been at both large companies and small, contrast the differences, and help marketers understand how to approach a competitive market with a unique selling point.
Simon Mott, Director of Marketing at Han ETF, will discuss:
- challenges & opportunities in large & small companies
- the challenges of the marketplace
- lead scoring & reporting
- the use of webinars in a marketing plan
Ellen Daley, Meghan LockwoodRecorded: Nov 28 201856 mins
The first of its kind ServiceNow exclusive insight report includes all new original research providing industry benchmarks on the tactics, challenges, priorities, KPIs, and budgets shared by ServiceNow platform owners and executives across the globe.
Join Acorio's CEO, Ellen Daley, and VP of Strategic Marketing, Meghan Lockwood to learn about the ServiceNow findings.
Megan Brandt, National Account Manager, and Brian Ballenger, Director Strategic National AccountsRecorded: Nov 28 201844 mins
According to a recent study by global consulting group Korn Ferry, roughly 23 percent of retailers were unable to hire the number of temporary workers they needed for the 2017 holiday season. It’s crucial to be able to adapt when demand increases. This can be especially difficult around the holidays when the entire industry is looking for extra help, making it even harder to find the right workers, right away.
During this webinar, PeopleReady’s Megan Brandt, National Account Manager, and Brian Ballenger, Director Strategic National Accounts, will:
-Share insights on common challenges retail and supporting industries struggle with during the Holiday season
-Provide tips to effectively manage those challenges
-Discuss ways companies can get more out of their staffing partnership
-Highlight how JobStack can help with easy ordering during the holidays
Andy Lawrence (Executive Director of Research), Chris Brown (CTO) & Rhonda Ascierto (VP of Research)Recorded: Nov 28 201860 mins
Join the Uptime Institute Research team on November 28th as they discuss recent developments and research findings spanning outages, innovation, new services, and industry news. This is the first of a quarterly series.
It can be difficult to onboard users to new and complex interfaces and workflows. New research shows that images and video enhance understanding and retention of complex information and tasks and can even increase productivity, but software often changes quickly and requires regular updates and localization. How can we leverage the power of visual communication without having to constantly localize new visual content?
Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Strategy Lead for TechSmith, for this free one-hour webinar. Daniel will show you how a Simplified User Interface helps you create powerful and useful images to help your users better understand your content, while extending its shelf life and often eliminating the need for localization.
Abinash Tripathy, Co-founder, HelpshiftDec 13 20186:00 pmUTC60 mins
Bots, artificial intelligence, and messaging — cost-effective, easy-to-implement automation technology —- is gaining a major foothold in customer service organizations, and the impact is palpable. Contact centers are on track to shrink by 50 percent in the next three years as routine tasks are taken over by faster, efficiency-saving bots that can triage requests, boost customer satisfaction, and offer an 8.6 percent increase in profit margin per customer.
These technologies are also making it easy to tap into the gig economy, which is producing a growing supply of tech-savvy labor for companies that also saves costs. For workers, it means flexible arrangements with low barriers to entry, plus more satisfying employment, now that the grunt work has been eliminated by automation.
AI and automation is set to level up the workforce, the economy, and your bottom line. For a closer look at the long-term implications of automation, how to invest in the brave new world of work, and more, don’t miss this VB Live event!
Attend this webinar and learn:
* The workforce implications of customer service bots
* How bots and employees can work side-by-side
* What smart companies are doing to lay the groundwork
* Future of work - what does it look like?
* Abinash Tripathy, Co-founder, Helpshift
* Peter Ryan, Principal Analyst, Ryan Strategic Advisory
* Stewart Rogers, Analyst-at-Large, VentureBeat
* Dilan Yuksel Moderator, VentureBeat
Dino Eliopulos, Managing Director, EIS & Bryan Kohl, VP, Business Development, EISDec 13 20186:00 pmUTC60 mins
Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling function. And depending on who you talk to, AI will either enable massive productivity gains from your employees or replace them entirely.
Hype aside, AI is coming, and B2B companies need to understand how to harness it. And despite the promise of ‘plug and play‘ technology, real AI requires varying degrees of knowledge engineering, product and content architecture, and high-quality data sources to be effective.
In this session, EIS's Bryan Kohl, VP, Business Development and Dino Eliopulos, Managing Director demystify AI for your B2B organization.
You will learn:
--How you can leverage best practices to re-think processes for the product content lifecycle, from initial onboarding to post-production syndication
--The infrastructure you’ll need to consider when planning for your AI initiative
--How AI enables new product associations and personalized experiences to drive deeper engagement with your customers
Scott Abel, The Content WranglerDec 13 20186:00 pmUTC60 mins
Join Scott Abel, The Content Wrangler, in The State of Technical Communication 2019 webinar for a review of the troubles, trends, tools, and technologies impacting technical communication teams around the globe.
Scott will share high-level results from our annual Technical Communication Industry Benchmarking Survey. Attendees will receive a complimentary summary of the survey results.
Wouter Maagdenberg, TXTOmediaDec 13 20189:00 pmUTC60 mins
Structured content is an ideal starting place for creating and producing rich media in bulk. A new technology created by TXTOmedia transforms this native and localized written documentation into rich media, such as animation, live-action video, and interactive visuals in an automated, fast, and cost-effective way — enabling versioning and respecting existing workflow processes within large organizations.
TXTOmedia supports XML and Structured Content in multiple languages which is then parsed by and transformed into rich media automatically. This allows you to take existing structured content and create video, slides, visual TOC, Hot Spot Images and Interactive Product Models.
–Watch instead of read; visuals and video are preferred above text by most audiences.
– Rich media creation is no longer a painful manual and disconnected process
–Technical publications become more vital for sales.
ABOUT WOUTER MAAGDENBERG
Wouter Maagdenberg started his career in 1996 with a specialized web agency for the media, music and sports industry in Amsterdam. He focussed on streaming media and continued to develop rich media software. In 2011 he sold his technology company to SDL. Today, Wouter focuses on the auto-creation of video and other rich media content. His company TXTOmedia delivers solutions to transform existing content into rich media such as animations and video for today's screens, AR and VR.
Steve O’Brian, VP of Marketing, Matthew Oostman, Product Management at ShiftboardDec 18 20186:00 pmUTC52 mins
Discover how your organization can avoid costly overtime by leveraging historical data to ensure you are better prepared for changes in labor demand.
During the webinar we will cover the following:
-How to use a demand forecasting framework to help you identify your key labor demand drivers
-How to leverage the framework to create optimized workforce schedules.
-Industry examples to give you actionable insights aligned to your particular business.
Ellen Daley, Meghan Lockwood, Adam Mason, Dan Lyons, Dale Meyer-Curley, James HamiltonDec 18 20186:00 pmUTC60 mins
Our Experts Weigh In: ServiceNow trends should you look for in 2019
On Tuesday, December 18th, 1:00 PM EST, 10:00 AM PST, join our panel of 6 ServiceNow enthusiasts as they share what they're looking forward to and what trends they see on the rise in 2019 and beyond for ServiceNow.
- Artificial Intelligence/Virtual Agent Technology
- Customer Experience
- ESM Strategies
- Big Data & Data Analytics
- Global Business Services... and more!
Bhavani Yellapragada, AVP of DevOps, NasdaqDec 19 20186:00 pmUTC60 mins
IT leaders look to technology as a business differentiator and rely on it to foster innovation. Enterprises have discovered that hyper-converged infrastructure (HCI) can be the foundation of a modern, cloud-like datacenter. But don’t stop there — going beyond HCI delivers more savings, increases IT agility, and supports multi-cloud goals when you add virtualization as an integral part of your stack.
How do you harness the power of HCI and virtualization? Sure, there are a wide variety of tools on the market, but choosing the wrong HCI platform could limit your options in how you operate your datacenter or could impede cloud goals — including those associated with virtualization.
To learn more about the power of HCI and virtualization, how virtualization can remove complexity and increase efficiency, and how to choose the right HCI tool, don’t miss this VB live event!
Registration is free.
Attend and learn:
* How virtualization platform options on the market compare
* Why to consider changing virtualization solutions
* How to choose the right virtualization solution
* How to save thousands in virtualization licensing costs
* Bhavani Yellapragada, AVP of DevOps, Nasdaq
* Mike Wronski, Principal Marketing Manager, Nutanix
* Stewart Rogers, Analyst-at-Large, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Keeping your pipeline filled with quality leads is the key to sales success. Yet how do you find the right prospects? In this webinar, you will learn online search secrets for finding decision makers who are ready to buy, and how to connect in ways that generate a positive response.
What if you got just one more deal from your next trade show?
Discover some simple ways you can maximize your ROI.
Analyze past results to make decisions about future shows
Build a plan for the lead generation activities you will do before, during and after the show
Stand out and be memorable to get qualified leads
Turn those qualified leads into deals to generate revenue
Dorothy Pults, Director of Product Marketing at ShiftboardDec 27 20186:00 pmUTC52 mins
Organizations that manage a shift-based (and hourly) workforce must contend with complex scheduling rules including labor laws and labor agreements. With more states and even cities supplementing US Labor laws, it can be difficult to keep up with all the changes. Many of these laws impact overtime pay, required break periods, and employee rights around a more predictable schedule–which can significantly increase your labor costs. By understanding labor laws, you can create better employee schedules, reduce overtime, and ensure compliance.
In this webinar, you will learn:
• What is driving changes to labor laws in states and cities across the US
• What are the key labor laws that affect employee scheduling
• How technology can help you automate and create better schedules
We will also provide some practical examples to help you understand the complexity of California, Washington, Seattle, and San Francisco labor laws. These same examples are often found in collective bargaining agreements (CBAs).
About the presenter:
Dorothy Pults recently completed a significant research project on US and International Labor Laws and GDPR compliance implications for scheduling shift-based (hourly) workforce. Dorothy has held leadership roles in engineering, product management and product marketing at fast growing companies including EMC, Limelight Networks and F5 Networks drive record customer growth and is recognized for her work aligning products to meet the unique needs of customers.
Debbie Mrazek - PresidentDec 28 20184:00 pmUTC45 mins
- Create more Sales Success by creating more time for SALES
- Increase your Sales Productivity by managing your time more effectively
- Shorten your Sales Cycle and create more SALES
- Develop more Prospects and have time to IMPROVE Prospecting
- Make your SALES Goal what you REALLY want it to be
Brian Golden, Daniela Caldararu from CUNA | Eric Greenstein from New York Life | Ahson Pai from EXLJan 8 20194:00 pmUTC90 mins
Live webinar with: CUNA Mutual Financial Group & New York Life in partnership with EXL
Insurance companies have an opportunity to leapfrog generations of technology advancements and are driving end to end transformation impacting customer experience through back-end processes such as claims-processing, underwriting and providing policy quotes. Today, more and more businesses have turned to Robotic Process Automation (RPA) and a Digital Workforce to help streamline their processes in order to remain competitive while being able to delight their customers thanks to fast turnaround times and accurate information.
In this "Insurance Industry" special episode of our Blue Prism Café, we will be welcoming guests from Credit Union National Associate (CUNA) and New York Life Insurance Company for a conversation around "why" and "how" to implement a Digital Workforce, and more importantly what best practices our guests can share to make RPA a long-term and scalable solution for your business, regardless of the industry.
Key takeaways will include:
• Specificities of the insurance industry for implementing RPA
• Real-life examples of implemented processes across various lines of businesses and their results
• Best practices and lessons learned from launching and scaling a Digital Workforce
• Brian Golden, Senior Manager Process Automation, CUNA Mutual Financial Group
• Daniela Caldararu, Director Intelligent Automation and Insight Services, CUNA Mutual Financial Group
• Eric Greenstein, Head of Strategic Portfolio Management & Process Automation, New York Life
• Ahson Pai, Global Head of Digital Consulting, EXL
• Xina Seaton, VP Customer Experience, Blue Prism
This live webinar will include a live-audience Q&A, so make sure to pre-register and join us on the 8th of January. If you cannot make it on the day, a recording will be made available online afterwards.
Rachael Brownell, Moderator, VenturebeatJan 10 20196:00 pmUTC60 mins
Cyber threats continually evolve, growing more sophisticated and aggressive, regularly overwhelming and bypassing traditional security solutions. With AI-powered software trained on large datasets of cybersecurity, network, and even physical information, cybersecurity solutions are increasingly able to detect and block abnormal behavior, even without a known signature or pattern.
Adding AI into the mix is a major turning point for cybersecurity. It’s growing clear that artificial intelligence and machine learning is the safest, and perhaps the only, path for cybersecurity professionals to really lock down their data and protect the enterprise. These systems offer the fastest, smartest ways to identify and analyze threats in real time -- and find the quickest way to taking them down.
To learn more about how to improve privacy and security, and how new AI-powered security can protect companies and their customers better, don’t miss this VB Live event!
Registration is free.
Attend this webinar and learn:
How AI is defeating and preventing cyberattacks
When AI analytics need to be deployed and for what reason
How to build AI-powered tools that can assure consumers their data is secure
Real-world AI applications and what they mean for cybersecurity
Trends in technical communication can be hard to decipher, even when looking at data. But one underlying trend is that technology seems to be getting more specialized and complex. This trend toward specialization is driving up the value of technical knowledge, making it more prized than writing skills. At the same time, writers are often wearing multiple hats as they work on a variety of generalist writing tasks and a diversity of technical projects. The requirement to be both specialist and generalist makes tech comm a particularly challenging field to navigate.
Join Scott Abel, The Content Wrangler, and his special guest, Tom Johnson, for this free one-hour webinar. Tom will talk about the growing complexity in the technology landscape that is ratcheting up the importance of technical knowledge in organizations, and overshadowing writing skills. Creating documentation is becoming more of a collaborative effort with engineers due to the increasing level of complexity and specialization in the technology landscape.Specialized knowledge about writing and language doesn't seem to have as much weight in the workplace as technical knowledge. Join Scott and Tom for a lively discussion about these recent trends in tech comm.
ABOUT TOM JOHNSON
Tom Johnson is a senior technical writer for Amazon in Sunnyvale, California, who is best known for his blog “I’d Rather Be Writing,” on technical communication topics. The blog has one of the largest followings of technical communicators online. Additionally, Tom has created an extensive web API documentation course (http:/idratherbewriting.com/learnapidoc) that has helped hundreds of technical writers transition into API documentation. Lately, he has been working on a series of essays around information design (http://idratherbewriting.com/simplifying-complexity) for simplifying complexity. Tom has given more than 90 presentations over the past decade at various technical communication events.
Rahel Anne Bailie, Chief Knowledge Officer at ScrollJan 15 20196:00 pmUTC60 mins
Content operations, ContentOps for short, has been around for a long time, though the average practitioner would be hard-pressed to define it. Yet to deliver content at scale, organizations must disrupt their overhead-intensive processes. The time is ripe to replace outdated production methods with streamlined operational models.
Join Scott Abel, The Content Wrangler, and his special guest, Rahel Anne Bailie, Chief Knowledge Officer at Scroll UK for this free, one-hour webinar. Come learn why ContentOps is a necessary companion to DevOps and DesignOps, why organizations have been slow to adopt ContentOp, and how to move towards a ContentOps by rejecting prescriptive measures and instead identifying and applying principles.
ABOUT RAHEL ANNE BAILIE
Rahel Anne Bailie is Chief Knowledge Officer at Scroll, an STC Fellow, an industry author, and a results-driven content strategist. She has a strong track record of developing successful digital content projects, tackling the complexities of managing content for clients globally. Her strength is diagnostics: calculating how to use content to deliver compelling experiences.
Stewart Rogers, Analyst-at-Large, VentureBeatJan 15 20196:00 pmUTC60 mins
User experience is swiftly overtaking price as the most important competitive differentiator. That means wowing your customers at every point of interaction and engagement. And lately, new approaches fueled by AI and significant data produced by cross-platform experiences, are putting UX under a new kind of microscope and helping to drive positive results. When harnessed correctly, AI really just means ultimate personalization. And this can reward you with loyalty, affinity, and word of mouth.
User experience design (UX) isn’t a guessing game anymore. Artificial intelligence is your superpower, and machine learning your secret weapon. AI helps you personalize the customer journey at every step dynamically, crafting unique, individual experiences that learn along the way, making them more relevant, more engaging, and more delightful.
To learn more about why AI should be the foundation of all your user experience design, and where to start, don’t miss this VB Live event!
Register here for free.
Attend this webinar and learn:
* How AI supercharges the relevancy, elegance, and engagement of modern design.
* The ways well-known brands are creating intuitive apps with powerful UX supported by AI
* The relationship between effective design and a strong ROI
* Real-world successes and failures in AI-driven design
Paul Holland, Chief Operating Officer at AllstarJan 16 201910:00 amUTC45 mins
The 1st in our series of webinars on issues facing fleet management and the fuels market in the UK today.
Allstar has worked with many thousands of customers -and suppliers- over the past 30 years, developing our products to provide innovative payment solutions for fuel. This focus has given us an unparalleled knowledge of the fuel landscape: knowledge you could be using in your own business.
Our Chief Operating Officer, Paul Holland, wants to share the insight gained from working with businesses such as yours. This series of webinars aims to do just that. Paul is the ideal presenter as his 25 years of experience has covered many periods of uncertainty and change in both fleet management and fuel pricing.
Join him on our webinar and find out our thoughts about the year ahead, including:
1. The facts on oil-pricing, external influencing factors and future price predictions.
2. How changing landscapes, such as Brexit, could impact fuel, whether in terms of supply or cost especially with exchange rates uncertainty.
3. The potential future challenges facing fleet and fuel that we’ve identified – and the solutions.
Proving the success of your B2B products and services is the typical goal and focus of a case study. It’s been used for decades. But times have changed as B2B buyers self-educate and self-select. They anticipate case studies can help them get the information they need to make purchasing decisions.
Join Scott Abel, The Content Wrangler, and his special guest, Deborah Monfette, Chief Content Writer and Strategist at Contenttriggers LLC, for this free one-hour webinar. In this webinar, Deborah will discuss four major things B2B buyers expect from companies in their search. You’ll learn 3 tips captured from 10 hands-on technology experts. These tips will help you give buyers what they expect and build more credibility, trust, and influence with your case studies even if you’re limited in what you can tell.
Tip #1 — This key ingredient, often missing, can derail the credibility of your case study.
Tip #2 — A critical strategy you must implement to build your buyer’s confidence and trust.
Tip #3 — How to be the go-to resource and help buyers find relevant case studies.
ABOUT DEB MONFETTE
Deborah Monfette works with B2B technology companies to create engaging content that helps people see the possibilities for change and solve problems. She is the chief content writer, strategist, and founder at Contenttriggers LLC. Her experience spans over 20 years in high tech where she’s worked directly with customers in dozens of beta programs, conducted over 1000 sales and product demonstrations, and worked in support and training to solve problems and build customer loyalty. Her recipe for content success is a combination of her love for customer experience, creative thinking, storytelling, great design, and simplifying complex ideas.
Erik Archer Smith, Marketing Director of ABM, Henry Li, Director of Business DevelopmentJan 17 20196:00 pmUTC60 mins
In the last 10 years the digital advertising space exploded with the growth of DMPs and DSPs, giving digital marketers new ways to find and attract audiences. In the last few years, the market has shifted again with the introduction of CDPs giving marketers a new and powerful tool to augment and supercharge existing services. This webinar will walk you through what each service does, when you should consider using it, and best practices for combining them together.
This Webinar Will Cover:
- DMPs, DSPs and CDPs definitions and use cases
- How to leverage/enrich 1st party data inside existing martech and adtech
- Security and ensuring you maintain customer privacy and ethical use of data
Val Swisher - Content Rules, Inc. and Philip Delaney - SDLJan 17 20196:00 pmUTC60 mins
Companies need a global content operating model (GCOM) to address the growing complexities of the content supply chain in order to deliver multilingual digital experiences.
In this session we will walk you through the GCOM and detail how you can optimize your source content to make it global-ready: easier, cheaper and faster to translate, with better translation results.
We will also discuss the translation and content management technologies that help enable GCOM and why they are necessary, and the phases of GCOM maturity where we see these technologies appear. And finally, the role artificial intelligence (AI) is playing in helping augment these technologies.
Takeaways from this webinar:
* Attendees will learn how to make their source content global-ready
* Understand the technologies used to deliver exceptional multilingual digital experiences
* See how AI is helping shape the digital landscape
Christopher Ryan, The B2B Revenue Growth ExpertJan 17 20196:00 pmUTC45 mins
Your mission is not just to generate more awareness, leads and revenue, but also to increase the financial and brand equity value of your company. To do this, you need to rise above the noise in the marketplace and truly understand your company’s place in the customer’s widening array of expectations.
Step one is to uncover the current value of your offerings to your customers and prospects (the existing state). Truth here is an absolute must.
You then need to protect and enhance your marketplace value by either being a top player (perhaps “the” top player) in your value category or better yet, launching yourself into a higher-value and more profitable category. Topics include:
How to find your current place on the Value Hierarchy Scale.
What four value measurements to capture and track.
How to identify and close your value gap.
Your best options for moving up the value scale.
You will learn how to:
1.Measure where you are in relation to your competition.
2.Achieve lasting competitive differentiation
3.Increase the financial and brand-equity value of your company.
4.Become a leader in your existing value category or catapult to the next category
Richard Pauly, Head of DX | Bart Peluso, Head of Product Marketing | Chieng Moua, Solutions Engineering ManagerJan 24 20194:00 pmUTC60 mins
Following the launch of the Blue Prism Digital Exchange, come and join us four our inaugural Pulse Online Webinar to see the platform in action, as well as a demo of the new features of Blue Prism's v6.4.
-= What is the Blue Prism Digital Exchange? =-
The Digital Exchange (DX) is a “shop window” for finding & consuming pre-built AI, cognitive & disruptive technologies. The DX gives global enterprise customers direct access to technologies from Blue Prism and its technology partners as downloadable connectors, reusable Visual Business Objects (VBOs) or via referrals to the partner via an easy-to-use storefront. Thanks to a robust ecosystem of partners, Blue Prism customers can instantly execute their choice of AI, Machine Learning, Analytics, OCR & more through open API’s.
-= What's new in v6.4? =-
* Integrated ‘Skills’ (Toolbar) in the product
* Simple drag & drop functionality.
* New Web API Services (‘API Configurator’) facilitates easier integration of APIs.
* Simplifies web services within a process flow.
-= Speakers =-
* Richard Pauly, Global Head of the Digital Exchange, Blue Prism
* Chieng Moua, Solutions Engineering Manager, Blue Prism
* Bart Peluso, Global Head of Product Marketing, Blue Prism
Our panel of Blue Prism experts will be taking questions from the audience during the webinar, so make sure to join us for the live webinar.
Pulse Online is Blue Prism’s product and technology focused webinar series. Every last Thursday of the month, get hands-on demos, tactical insight and best practices for taking your Digital Workforce to the next level.