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Operations

  • Bigger, better, faster subscription commerce growth
    Bigger, better, faster subscription commerce growth Emma Clark, Senior Product Manager, Recurly Recorded: May 24 2017 60 mins
    Better, stronger, faster subscription commerce growth

    The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition.

    That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips.

    Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics.

    In this webinar, you'll:

    * Identify the most effective subscription plans and promotions
    * Compare your trial program performance against industry benchmarks
    * Use best practices to create a frictionless subscription experience
    * Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more.

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    * Emma Clark, Sr Product Manager, Recurly

    Sponsored by Recurly
  • Customer Journey Optimization: Following in the steps of your customers
    Customer Journey Optimization: Following in the steps of your customers Jim Kelly, Principal Consultant at BlueVenn Recorded: May 24 2017 41 mins
    Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.

    In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.

    You will learn:

    •New ways to monitor cost
    •Measure response
    •Attribute impact
    •Improve communications
  • Bizagi  - The Digital Business Platform Demonstration
    Bizagi - The Digital Business Platform Demonstration Laurie Sinnett, Senior Consultant, Bizagi Recorded: May 24 2017 61 mins
    Watch a demonstration of an end to end loan application built with Bizagi. The demonstration will show you how you can deliver a customer experience across multiple channels both from the perspective of the customers and the employees. Also, walk you through the process model for this application, designed in the Bizagi Modeler.

    Bizagi is a digital business platform that wraps around existing legacy systems to transform organizations into agile, engaging and connected digital businesses. The platform comprises of Bizagi Modeler to design the process models, Bizagi Studio to turn process models into running applications and Bizagi Engine to run the applications enterprise-wide.

    Headquartered in the UK with customers across the world, Bizagi is a global leader in digital business platforms. With a global user community of over 650,000 process pioneers, Bizagi has helped over 500 enterprises in 50 countries to survive and thrive in the digital age.

    For more information, please visit www.bizagi.com
  • Poor Sales Leads, And Six Other Revenue Disasters!
    Poor Sales Leads, And Six Other Revenue Disasters! Peter Strohkorb, Smarketing Expert, Author, Speaker, Business Coach Recorded: May 23 2017 42 mins
    "The Top 7 Sales Growth Challenges, And How To Solve Them."

    Working with our clients we come across many challenges to sales growth, but there are seven of these that we encounter all the time. They do not need to remain a challenge for your business as we have already solved them in our clients' organizations. Now you can benefit from our experience, too.
  • Accelerating Business Operations with Live Data Management
    Accelerating Business Operations with Live Data Management Trae Wallace - Director of Business Operations Kapost Recorded: May 18 2017 23 mins
    Kapost knows better than anyone that non-data-driven companies are being left behind: their content marketing system is used by Fortune 50 companies to align resources and accelerate sales and marketing growth.

    However, when it came to internal analytics, Kapost ran into the same obstacle many companies encounter: they used multiple SaaS applications - each with its own, siloed, data-set - and creating a real-time, full-funnel view of their business operations was too resource intensive.

    In this webinar, you’ll learn how Kapost overcame this challenge, centralized their data across multiple databases and SaaS tools - with no engineering required - while still satisfying the security and access requirements of different teams.

    Key Takeaways:

    1. How to unify data from popular business systems like Salesforce, Marketo, Mixpanel, Intercom and more
    2. How to democratize data access while still securing sensitive information to specific teams / people
    3. How their new Live Data Management platform allowed them to quickly set up and ingest data from new sources without engineering help

    Speakers:

    Trae Wallace - Director of Business Operations, Kapost - Trae is strategy/operations/data guy who likes to solve interesting problems generally involving technology and fast-growing companies. He currently guides the core strategy of Kapost through analysis and working with teams across the organization.
  • Digital Transformation: 5 Key Capabilities for Your Technology Platform
    Digital Transformation: 5 Key Capabilities for Your Technology Platform Neil Simpson - Innovelocity Founder, Jeff Klotz - Bizagi Solutions Consultant, Steve Tassell - Bizagi Product Marketing Recorded: May 18 2017 62 mins
    Organizations in every industry face the increasing threat of disruption from new business models and so they must transform to thrive in a digital economy. Leaders tasked with bringing about change, need to invest in technology that will accelerate an organization’s journey to becoming a digital business

    Join Bizagi and Innovelocity as we discuss the essential characteristics of a digital business platform.

    Register now and join in the discussion covering:

    - The role of technology in transforming a business
    - What is a digital business platform?
    - The five essential characteristics of a digital business platform
    - How does a digital business platform accelerate your transformation journey?

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals.
  • Address Verification 5.11.0 – What’s New?
    Address Verification 5.11.0 – What’s New? Amarpal Sohi Recorded: May 11 2017 40 mins
    •The Spring release of Address Verification is now available. Come and learn about the new capabilities available in Address Verification 5.11.0, which will add value to your organization and help you make more informed decisions. Some of the highlights include:

    •USA Enhancements
    •UK Enhancements
    •APAC Enhancements including Native Support for Macau
    •Iran – Postal Code Updates
  • AthenaHealth "Unbreaks" Health Care by Modernizing their Data Stack
    AthenaHealth "Unbreaks" Health Care by Modernizing their Data Stack Greg Joondeph-Breidbart, Data Engineer, AthenaHealth, Saqib Mustafa, Marketing, Snowflake, Nouras Haddad, Technology, Looker Recorded: May 11 2017 64 mins
    Athenahealth is on a mission to ‘unbreak’ the US health care provider experience, and they are using data to do it. With a new Snowflake data warehouse and Looker data platform on top, data analysts at Athenahealth are delivering data to more people in their organization, and improving patient experience in the US healthcare system.

    In this webinar, you'll hear from Greg Joondeph-Breidbart, Senior Manager of Data Engineering at Athenahealth, on why they moved from legacy systems to the cloud. They now have:

    - Iterative product analytics which allow them to continually update, analyze and tweak their product without fear of adjusting their schema or redefining business logic

    - Row-level details so the people closest to the data can drill into the why behind every report and take action on any inconsistencies immediately

    - Feature-rich reporting that leverages Snowflake’s unique concurrency functionality and simplicity with the power and flexibility of Looker’s modeling layer
  • The Software/Hardware Forecast: How LogRhythm Simplified Forecasting with AI
    The Software/Hardware Forecast: How LogRhythm Simplified Forecasting with AI Arthur Velasquez, VP of Sales Enablement at LogRhythm Recorded: May 10 2017 47 mins
    Learn how LogRhythm, a first-generation AI security solution, leveraged machine learning to simplify and improve forecasting across their hardware and software business.

    Join Arthur Velasquez, VP of Sales Enablement and Global Customer Relations, in a fireside chat with Michael Lock, CEO of Aviso, on May 10 at 9a for actionable takeaways on how LogRhythm expanded to serve over 2,000 customers globally and accelerated sales growth with Artificial Intelligence.

    Attendees will learn how LogRhythm accurately forecasts across multiple sales and revenue types, and drives team alignment globally for Friday and Monday forecasting calls, with a single, collaborative platform.
  • Mobile commerce + AI: Not just a nice-to-have
    Mobile commerce + AI: Not just a nice-to-have Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: May 9 2017 61 mins
    AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet.

    Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service.

    In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support.

    Don't miss out!

    In this webinar you'll:
    * Dive into the current AI landscape, from free tools to enterprise-class options
    * Learn how conversational UI and AI will transform your mobile commerce
    * Understand which new platforms are right for your own commerce strategy
    * Get the key points to convince your CEO and CFO to put these master class tools in your hands

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Jonathan Jarvis, CEO, Token
    * Wendy Schuchart, Moderator, VentureBeat
  • Knowledge17 Sneak Peek: Our Best of ServiceNow
    Knowledge17 Sneak Peek: Our Best of ServiceNow Ellen Daley, Adam Mason, Carleen Carter, Meghan Lockwood Recorded: May 2 2017 35 mins
    Knowledge17, ServiceNow's biggest event of the year, is just three weeks away. Join Acorio's Leadership Team on a panel discussion of what to expect at the fastest-growing enterprise cloud company's annual conference.

    We will fill you in with highlights of our Customer's center stage presentations, new technology and innovations, key success stories since last year, and the main themes they expect ServiceNow leadership share.

    This year's K17 theme is experiencing IT, Customer Service, HR & Security at Lightspeed. Get a head start on your competition by getting the inside scoop before you even reach the plane.

    - Preview main stage presentations by Acorio and clients
    - Sneak Peek at our new demo
    - Five tips to get the most out of your K17 experience

    And be sure to visit us at Booth #419
  • Embedded Analytics: A New Approach for Getting Value From Your Data
    Embedded Analytics: A New Approach for Getting Value From Your Data Alex Woodie, Editor at Datanami, Daniel Mintz, Chief Data Evangelist at Looker Recorded: Apr 27 2017 50 mins
    Embedded analytics is not new, but the technology for integrating charts, reports, dashboards, and self-service exploration has evolved considerably in the past 5 years. Today, companies in every industry are strengthening relations with customers and suppliers by productizing their data to make it accessible where people need it, when people need it.

    In this webinar you'll learn about:

    - The evolution of embedded analytics
    - Applications and use cases for embedded analytics
    - Whether to build or buy analytics to embed in applications
    - Technology today that is making it possible to monetize data
  • How to Use Your Secret Weapon: Intelligence for the Sales Org
    How to Use Your Secret Weapon: Intelligence for the Sales Org Michael Lock, CEO at Aviso, and Steve Silver, Senior Research Director at Sirius Decisions Recorded: Apr 26 2017 59 mins
    In the age of big data, Sales Operations has emerged as a strategic ally to the sales team. Still, only 15% of companies have adopted data-driven best practices, and most B2B technology companies struggle with how to fully leverage machine learning and AI to provide actionable sales insights and intelligence.

    In this joint webinar with Sirius Decisions and Aviso, you will learn:
    - Key drivers of change for your department and the new role of the modern Sales Operations department
    - How Sales Operations is introducing AI into the sales organization
    - Data-driven best practices for providing insight suited to the needs of executives, manager and reps
  • Mission Data Sensor Monitoring Solution Demo
    Mission Data Sensor Monitoring Solution Demo Mission Data Recorded: Apr 26 2017 10 mins
    Mission Data’s comprehensive Internet of Things (IoT) platform is designed for the specific needs of the food service industry. Our solution allows businesses to more easily monitor food safety, quality, and energy efficiency across the supply chain. Beyond generating significant operational, staff time, and equipment maintenance savings, our solution helps businesses ensure the highest quality of product for their customers.
  • 3 Ways to Retool Your Business with Technology in 2017
    3 Ways to Retool Your Business with Technology in 2017 Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software; Jeinnfer Royer, Direct Product Marketing, DocuSign Recorded: Apr 25 2017 58 mins
    Nearly 50% of business leaders fear they will become obsolete over the next several years, and nearly 80% feel threatened by digital startups. Why? New technologies and digital strategies are challenging existing business models and forcing companies of all sizes to reimagine patient care, product innovation and distribution models to remain competitive.

    View this on-demand webinar hosted by PharmaVOICE to learn from Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software, a leader operating at the intersection of life sciences and technology as she shares how she built her business on a digital platform to accelerate her organization’s global expansion while meeting the needs of mobile, digital customers and employees.

    Topics covered include:

    - Streamlining clinical research, sales and HR processes with digital tools
    - Elevating the digital agenda at your organization
    - Scaling technologies globally
    - Applying nimble design models for life science operations
    - Implementing top life sciences trends in 2017
  • CEO PoV: Take Control of your Cloud Application Experience
    CEO PoV: Take Control of your Cloud Application Experience Praveen Akkiraju, CEO, Viptela Recorded: Apr 20 2017 39 mins
    Enterprises are undergoing a revolution in their infrastructure as the application world is being transformed by cloud technologies. Today your applications can be located in the data center, through IaaS, or in a SaaS cloud. Similarly, users are transforming with mobility; no longer are they tied to one location. Enterprises want to solve the problem of connecting users to their applications in a consistent and secure manner.

    The overarching issue is the connectivity between these two worlds as we're stuck in two-decades old technology. Enterprises are therefore challenged with the requirement to transform their infrastructure while integrating underlying legacy technologies, and for the user to access their applications while maintaining policy and security framework.

    Join our CEO as he discusses how IT infrastructure is being transformed during the era of cloud technologies, and how Enterprises across a number of industries can embrace the network revolution.
  • Unbeatable best practices in global subscriptions
    Unbeatable best practices in global subscriptions Stewart Rogers, Director of Technology, VentureBeat Recorded: Apr 20 2017 62 mins
    Some things you can count on — and recurring revenue from subscriptions is one of them.

    To make it work, you need to set an effective pricing strategy, design an attractive subscription — and then make the payment process utterly seamless. The payment technology exists, but the real magic is in your overall subscription strategy for the global marketplace.

    In the U.S., consumers overwhelmingly pay online with credit cards, but outside the U.S. it's another story, with payment methods like bank transfers preferred in the Netherlands and cash vouchers in Latin America. On top of that, what considerations need to be made to set a comfortable pricing strategy?

    To find out how industry leaders in subscription pricing marry strategy and tech seamlessly to make the global leap, join our interactive VB Live event!

    By registering for this webinar, you'll:

    * Provide subscribers with the right payment options at the right time
    * Get users to pick the subscription option you WANT them to
    * Increase payment conversion with an effective pricing strategy
    * Create and execute a payments strategy that enables you to reliably scale globally

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Derek Blatter, Senior Manager, electronic payments and fraud prevention, Ancestry.com
    * Kevin Hennessy, Director, Digital Content, Worldpay
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Worldpay
  • Data - The Key to Effective Marketing Solutions and Automating Processes
    Data - The Key to Effective Marketing Solutions and Automating Processes Don Nanneman, Sr. Director, Product Marketing, Informatica & Mike Braund, Director, Marketing Operations, Tableau Recorded: Apr 19 2017 49 mins
    Advances in marketing technologies and the automation of processes have been on a huge upswing in the past several years, and for good reason.

    The problem marketers and business leaders face today isn't from a lack of data; it's just the opposite: Businesses can easily drown in the deluge of data that they are collecting from so many sources and in so many formats, and the quality of the data can't always be guaranteed. With the right technology, companies can effectively see, understand, and share data insights across their organization.

    Join Informatica and Tableau on this webcast, sponsored by CRM Magazine, and you will learn how:

    •Great data quality will improve marketing ROI and create excellent customer experiences
    •Master data management, data hubs, and automation will provide more accurate, real-time data and reduce errors
    •The disparate sources of data can be combined for a more holistic view of what's happening
    •Data and application integration is absolutely key to leveraging the data you have for more effective marketing campaigns
    •Best practices can be used to create a data-driven culture

    The key to great marketing is entirely in your control.
  • Grow & drchrono: D.R.E.A.M. - Data Rules Everything Around Me
    Grow & drchrono: D.R.E.A.M. - Data Rules Everything Around Me Joe Durfey, Head of Strategic Partnerships at Grow Recorded: Apr 19 2017 24 mins
    By now, organizations understand that using data effectively is a key ingredient to winning. But why is it so hard for so many organizations to really use their data to gain a competitive advantage? Find out how drchrono and grow are joining forces to solve this problem.
  • Three Ways to Make Sure Your Marketing Campaigns Connect
    Three Ways to Make Sure Your Marketing Campaigns Connect Allison Stilley, Sales Consultant; Jason Medd, Sr Product Manager; Donal Dunne, Sr Product Marketing Manager Recorded: Apr 19 2017 27 mins
    Marketo helps marketers get the most relevant messages to prospects at the right time. But too many companies’ Marketo systems are full of inaccurate or outdated data—including bad email addresses, postal addresses, and phone numbers.

    You need to protect these fields’ quality and integrity if you want to communicate with your customers and prospects, and obtain a single view of them across all channels. Fortunately, this is easy to achieve with the right knowledge and technology.

    Attend this webinar to learn how you can:

    •Quickly visualize and monitor the health of your Marketo data
    •Fix the most impactful data quality problems right inside Marketo
    •Enrich your data with business and/or consumer information
  • Customer support: Unleash your superpowers with AI
    Customer support: Unleash your superpowers with AI Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 13 2017 59 mins
    Flawless customer support directly translates to bottom line success. And that means reading customers' minds by offering real-time, reliable responses wherever they are—a feat that's not easily accomplished with call centers or even Live Chat.

    To help companies get it right every time, AI has stepped into the breach, cape blowing in the breeze. AI is impacting just about all areas of company activity, and now enables cost-effective, efficient, and superpowered solutions that turn customer agents into heroes, helping them assist more customers, more quickly, in the channel they're most accustomed to using—messaging platforms. Or maybe not using agents at all, but bots.

    Join our interactive VB Live event where Stewart Rogers will take a deep dive into his latest VB Insight report to give you the who, what, why—and especially how—of AI-powered customer service.

    In this webinar you'll:
    * Use AI to accelerate your customer support
    * Learn why chatbots are the answer to increased customer service
    * Get started on the first steps toward implementing an AI solution on the help desk
    * Integrated an innovative social customer service operation in a bot-driven world

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Tony Jamous, President of Nexmo, part of Vonage
    * Wendy Schuchart, Moderator, VentureBeat
  • ServiceNow 101: The 3 Crucial Powers of ServiceNow
    ServiceNow 101: The 3 Crucial Powers of ServiceNow Ellen Daley, Ross Rexer Recorded: Apr 12 2017 33 mins
    Join Acorio’s leadership team members: CEO, Ellen Daley, and Vice President, Ross Rexer for an online web clinic on Wednesday, April 12th, 2017, 1:00 PM EST. They'll offer real-world examples of the three major ways the platform can add value to your business.

    What You'll Learn:
    - Satisfy the high expectations for speed and visibility among your customers, employees, and partners;
    - How to go beyond low-hanging fruit and pick worthwhile opportunities and predict long-term growth areas
    - Real-world examples of companies revolutionizing IT Service Management, and visualizing transformative data and reporting.
  • ServiceNow Innovation in 2017: The Hype vs. Reality | ITSM Midwest Lunch & Learn
    ServiceNow Innovation in 2017: The Hype vs. Reality | ITSM Midwest Lunch & Learn Ross Rexer, Eric Smith, Dave Kruchten, Meghan Lockwood Recorded: Apr 11 2017 61 mins
    Join Acorio's Vice President, Ross Rexer, and Midwest Sales Manager, Dave Kruchten to learn how organizations are modernizing their IT Services with ServiceNow's best-in-class cloud-based ITSM.

    What You'll Learn:

    - ServiceNow's power to transform businesses
    - How to go beyond low-hanging fruit and pick REAL opportunities
    - Real-world examples of companies revolutionizing IT Service Management
  • Digging into Data: Filter and Drill Features in Grow
    Digging into Data: Filter and Drill Features in Grow Grow Product Team Recorded: Apr 11 2017 27 mins
    Explore your data like never before with Grow's latest feature release: Filter and Drill! Our skilled product team will walk attendees through the new features and answer live audience questions.
  • More Leads, More Sales: How to Make Your Funnel Wider
    More Leads, More Sales: How to Make Your Funnel Wider Bryan Tobin, Training and Usability Manager, SharpSpring Recorded: Apr 6 2017 37 mins
    Everyone wants a wider funnel to capture more leads. Let’s ditch the theories and get practical. How do you do it?

    This webinar will challenge you to think about the phases of a sales and marketing funnel: Driving Leads, Messaging and Closing.

    We’ll apply the specific tools and features that marketers use in each phase, and see how they multiply when used together.

    Whether you are new to marketing automation or you are a pro user, you'll see how these features work in concert to drive more leads, convert leads to sales and optimize the marketer's spend.
  • How Talkdesk Transformed Disparate Data into Tell-All Dashboards
    How Talkdesk Transformed Disparate Data into Tell-All Dashboards Ernest Wong, Product Manager, Talkdesk, Nouras Haddad, Director of Tech Alliances & Taylor Brown, Co-founder of Fivetran May 25 2017 4:00 pm UTC 60 mins
    When you don’t have a solution for data, you fall back on slow, suboptimal tactics for accessing data, denying business users and decision makers access to the most accurate, up to date, and relevant information.

    Learn how Talkdesk went from a chaotic world like the one above to being a company where people can easily explore data and quickly get a 360° view of every account. Using FiveTran and Looker, Talkdesk’s product manager was able to tie all their now-centralized data together to create a powerful and stable environment for data discovery.

    From this webinar, you will learn:

    • What a centralized data store can do for you and how you can achieve that

    • Why you should be transforming your data at the time of query, not before you load it into your database

    • How one man created a company-wide data platform in one month
    Watch to understand how to take control of your data and use it to drive results.
  • Building an agile team to drive amazing customer experiences
    Building an agile team to drive amazing customer experiences Jeff Julian, co-founder of Enterprise-Marketer.com, CEO of Squared Digital May 31 2017 3:00 pm UTC 60 mins
    In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing. More than 90% of marketers cite it as a key strategy in their mix. As marketers, we know we need content. We know audiences want it. But the question becomes, how to do it, do it well, and get it done on time?

    According to Jeff Julian, Co-founder of EnterpriseMarketer.com, the power is in planning. Jeff will share how marketing teams he has led have employed sophisticated and agile techniques to deploy content that works.

    About the presenter: Jeff Julian has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams
  • Hybrid cloud and DevOps: What problems do Ops teams need to solve?
    Hybrid cloud and DevOps: What problems do Ops teams need to solve? Sandeep Parmar, Dir of Consulting Services, J9 Technologies, Inc and Neil Miles, Product Marketing Manager, HPE May 31 2017 5:00 pm UTC 60 mins
    Every operations team is on a journey. But is the goal becoming a ‘Digital Enterprise’, or is it ‘Hybrid IT’ or ‘DevOps’? What if it is all three?

    IT operations can no longer afford to solve only one problem at a time.

    This webinar will examine the challenges Ops teams face in meeting interrelated business requirements. We will speak to the automation requirements that are needed to satisfy these challenges. Then we’ll dive into the benefits of using hybrid cloud management together with application delivery automation in moving Ops closer to all these end goals. Ops teams need more powerful tool sets to deliver complex cloud services faster and to be successful in DevOps oriented organizations.

    J9 will share their experiences in working on cloud management projects and HPE will provide an overview of the HPE Hybrid Cloud Management solution suite for unifying hybrid IT management and accelerating application delivery.
  • The Account Journey: Stage Automation and Lifecycle Design
    The Account Journey: Stage Automation and Lifecycle Design Grant Grigorian, Co-Founder and CEO of Path to Scale Jun 2 2017 4:00 pm UTC 45 mins
    In this webinar we'll explore how to design and begin to measure the Account Journey by mapping out the end-to-end marketing and sales processes.

    Specifically, we'll introduce the idea of an "Account Stage" and map out a few variations of an Account Lifecycle Model - ie how do we take a prospect from "Target Account" to "Customer"?

    Once we've established an account lifecycle model driven by the Account Stage, we'll fully automate it by using information about the contacts and sales deals in the account. The Account Stage will serve as the high-level indicator of where the account is in the sales cycle, making it easier to evaluate the health of our sales pipeline overall.

    Mapping out the Account LIfecycle will also improve marketing and sales alignment for Account Based Marketing orchestration and performance measurement.

    We'll conclude the webinar by showing examples of how Account Based Marketing Attribution can be used to analyze the performance of the account lifecycle.

    Note to Audience:
    This webinar is NOT a product demo or a pitch. Instead, our webinars offer an in-depth exploration of challenging topics that our customers and partners are working through - and that we hope to shed some light on.

    Please attend the webinar to learn more about this topic and bring your own questions/comments to make the session more interactive - and more valuable to everyone.

    If you'd like to learn more about Path to Scale products, please visit us our website.
  • Transforming large enterprise IT with end-to-end automation
    Transforming large enterprise IT with end-to-end automation Jean-Marc Defaut, VP Cloud, Capgemini, Danny Cavion, HPE Software Jun 7 2017 10:00 am UTC 60 mins
    Capgemini will present their unique Service Offering to build a Cloud Management Platform (CMP) and how the CMP is designed to support Datacenter Modernization, Application Release Automation and Mass Migration for Application to Cloud.

    Capgemini will explain key value propositions enabling policy based multi-cloud management, with orchestration and automation across public and private cloud services in a uniform way.
  • Single Customer View: Mythical beast or reality?
    Single Customer View: Mythical beast or reality? Jim Kelly, Principal Consultant at BlueVenn Jun 8 2017 2:00 pm UTC 60 mins
    This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at Blue Group, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization.

    Having consulted for some of the biggest names in the retail, leisure, finance and insurance industries, Jim provides an honest and fair representation of the benefits and complexities of building an SCV.
  • Is your mobile app too slow? Five best tips for mobile immediacy
    Is your mobile app too slow? Five best tips for mobile immediacy Stewart Rogers, Director of Marketing Technology, VentureBeat Jun 8 2017 5:00 pm UTC 60 mins
    Sure, you have a beautiful app, but if your load times are too slow and your file sizes are too large, you're leaving money on the table. The mandate is clear: Your mobile game needs to start up in five seconds, or you’ll start to churn players.

    It’s a tough balancing act between delivering rich content and letting players enjoy the game without a painful loading screen. And in some countries, speed and minimalism are a must, not a nice-to-have, if you're going to succeed.

    We're going to take a deep dive in the best practice for reducing load times across both the mobile web and apps. We'll look at screen load micro-data and how slow load times are killing publishers in the mobile arena.

    In this webinar, you'll:

    * Identify the best practices for optimizing load times for games with rich content
    * Find out the risks are if you fail to optimize load times, including the dangers associated with global reach
    * Discover what to do first, and which technologies can help you get there quicker


    Speakers:
    * Secil Watson, EVP Head of Digital Solutions, Wells Fargo
    * David Holtkamp, CEO, Crimson Moon
    * Jonathan Meson, CEO, VisualBlasters
    * Martín Domínguez, CIO at Etermax
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    Sponsored by Akamai
  • Discover How to Drive the Biggest Impact with ABM
    Discover How to Drive the Biggest Impact with ABM Luella Ben Aziza, Strategy Director at MomentumABM Jun 13 2017 9:00 am UTC 45 mins
    Hosted by Luella Ben Aziza, Strategy Director at MomentumABM

    Drawing on client examples and insights Luella will explore how ABM delivers the best returns – giving marketing a seat at the top table through closer alignment with sales and commercial goals. In this session Luella will discuss -
    • The different models of ABM and how to choose the best fit for your organisation
    • How to implement and grow a strategic ABM programme, balancing 1:1 focus for high-value opportunities whilst clustering and reaching a broader set of accounts.
    • Understand where automation fits in to ABM – including automated insight platforms and programmatic tactics – and how to blend tech tools with ABM expertise.
  • Butting Heads: Why ABM Makes Sales and Marketing Alignment Easier, Not Harder
    Butting Heads: Why ABM Makes Sales and Marketing Alignment Easier, Not Harder Riaz Kanani, Joint-MD, Radiate B2B Jun 13 2017 10:00 am UTC 45 mins
    In the B2B world, aligning sales and marketing has been a challenge going back decades. If you believe the stereotype, it's because marketing is the colouring-in department and sales are know-it-alls who don’t listen. This session will look at how to align the two when adopting an Account Based Marketing strategy.
  • Panel: ABM - The Route to Sales and Marketing Alignment Nirvana?
    Panel: ABM - The Route to Sales and Marketing Alignment Nirvana? Peter Lundie, Agent3; Greg Salmon, Agent 3; Emma Gould, BT; Rob Holmes, BT Jun 13 2017 2:00 pm UTC 45 mins
    Numerous studies tell us that when sales and marketing are aligned, revenue generation is accelerated. And increasingly, Account Based Marketing is being utilised as the means to achieve alignment around driving stronger key and named account revenue. But the route to success is littered with pitfalls and challenges, given it requires new thinking, new technologies and new ways of working.

    Join Peter Lundie, Managing Partner at Agent3 and Greg Salmon, Partner at Agent 3 along with Emma Gould, Marketing Manager at BT Business and Public Sector and Rob Holmes: Business Development Director at BT to learn how Agent3 and BT Business are executing an innovative Account Based Marketing campaign, based on insight, that is driving sales and marketing alignment and resulting in increased revenue opportunities.

    By joining the webinar you will better understand campaign strategy, how to deploy technology successfully, the timelines for success, the roles played by different members of the virtual team and how to measure progress.
  • Identity Resolution: How to build the golden customer record in the Digital Age
    Identity Resolution: How to build the golden customer record in the Digital Age Pedro Rego, Consultant at BlueVenn Jun 13 2017 2:00 pm UTC 60 mins
    Identity Resolution is at the forefront of database marketing in 2017 as brands look to connect disparate data sources and data types to build a unique profile of each customer. The possibilities of linking online and offline data, optimizing the use of 1st, 2nd and 3rd party data, cookies and social ids, alongside the traditional single customer view, has the potential to change the way we interact with customers. The marketing potential for connecting offline and online, martech with adtech, known and unknown is proving limitless. But how and where do you begin?

    This webinar will cover:

    •Defining Identity Resolution
    •Future expectations for data driven organisations
    •Benefits and risks with undertaking Identity Management
    •What defines a successful Identity Resolution project
  • How NI's ABM Program of the Year Winner Built Initial Alignment with Sales
    How NI's ABM Program of the Year Winner Built Initial Alignment with Sales Joe Quinn, Account Based Marketing Section Manager, Americas at National Instruments Jun 13 2017 6:00 pm UTC 45 mins
    Sales and marketing have long been siloed, and alignment between the two departments is vital to gaining traction and support for an account-based approach.

    When sales and marketing align toward common account goals, sales has better account insights, contacts and positioning at their accounts and marketing has more substantial ROI for their efforts.

    So whether your ABM program is still in a pilot phase or fully integrated into your company, you'll be able to leverage the 7 approaches NI's award-winning ABM program uses to partner with their sales account managers.

    Key takeways:
    - Learn where and how ABM alignment starts and the most powerful tool for continued alignment
    - Leverage 5 best practices for building alignment when establishing new sales account manager relationships
    - Review 3 approaches you should consider for every account marketing objective you work on
  • Building Relevancy into Every Email Campaign
    Building Relevancy into Every Email Campaign Shefa Weinstein, VP Product, PowerInbox Jun 14 2017 10:00 am UTC 45 mins
    In this webinar we are going to cover 7 easy and fast ways to Kick Your B2B campaigns up a notch by building relevancy into every email campaign. Users are now expecting each email to be handcrafted to their wants and needs. And you need to convince them to read and click, by giving them a reason. In addition, content can now be generated on time of open, keeping it the most relevant it can be.

    Over the course of this session, we will show you ways to help target your audience by GeoLocation or device, automate content so you get more but work less, collect data and build a better list, highlight events with countdown timers and add to calendar action buttons, adding exciting video and including social feeds - providing you with a new toolbox of ideas to make all of your email campaigns relevant without costing you more time.
  • How to Increase Sales by 800% by Segmenting Your Target Market
    How to Increase Sales by 800% by Segmenting Your Target Market Ben Raffi, CEO at Growlabs.com Jun 14 2017 5:00 pm UTC 45 mins
    Market segmentation combined with tailored messaging and a scalable outbound process can lead to significant growth. Are you a B2B business trying to fill your pipeline with qualified leads? Are you scaling your sales and marketing operations? In this webinar, you will learn practical strategies to:

    1. Segment your target market
    2. Find qualified leads in each segment
    3. Tailor messaging for each segment
    4. Set up a scalable outbound process

    Ben Raffi, CEO of Growlabs.com, will share his insights and experience. At Universe, he led business development efforts globally, acquiring 28,000 clients in less than 3 years with a team of 10.
  • Machine Learning: The what, how, and why you need it now
    Machine Learning: The what, how, and why you need it now Stewart Rogers, Dir. of Marketing Technology, VentureBeat Jun 14 2017 5:00 pm UTC 60 mins
    The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change.

    McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning.

    In this webinar you’ll:

    * Learn how cognitive technologies scale across mobile devices (including cars)
    * Evaluate the value of a machine learning product to your organization
    * Tailor your data structure to optimize for future machine learning initiatives


    Speakers:


    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Orchestrating an ABM Campaign with Advertising, Content & Direct Mail
    Orchestrating an ABM Campaign with Advertising, Content & Direct Mail Sangram Vajre, Terminus; Nate Hurst, Domo; Daniel Gaugler, PFL Jun 14 2017 6:00 pm UTC 45 mins
    Account-based marketing is a proven strategy for growing revenue for B2B organizations. Ultimately, it's about delivering the right content, on the right channel, to the contacts in your target accounts.

    In this session, a brief overview of the steps in the #FlipMyFunnel model for doing ABM at scale. Our “ABM Superhero” Nate Hurst, Manager of Account-Based Marketing at Domo, will share his story about how in just a few months, Domo spun up an ABM program and got the sales team’s buy-in on the new process.

    Using advertising from Terminus and direct mail services from PFL enabled Domo to orchestrate a comprehensive, omnichannel ABM campaign that delivered powerful results. Session attendees listening live and tweeting with #ABM will have a chance to win a copy of Account-Based Marketing For Dummies.
  • Battle-tested ABM Plays that Drive Engagement
    Battle-tested ABM Plays that Drive Engagement Sara Tatnall, Director of Marketing and Business Development, PFL Jun 14 2017 8:00 pm UTC 45 mins
    Sara Tatnall, Director of Marketing at PFL, will present three exciting account based marketing plays that grab attention and hold it. Get in-the-trenches tactics, not high-level strategy, that you can apply right now for your sales and marketing teams. She’ll also share real-world customer examples that drove incredible ROI and massive pipeline boosts.

    Join this session to learn:
    - ABM plays that work well for various target account segmentations
    - Ideas for account and contact personalization across channels
    - Tips for multi-channel execution and measurement
  • Account Based Attribution App for Salesforce (Freemium)
    Account Based Attribution App for Salesforce (Freemium) Grant Grigorian, CEO & Co-Founder of Path to Scale Jun 15 2017 5:00 pm UTC 45 mins
    Path to Scale is pleased to announce the launch of a new FREEMIUM edition of our analytics solution for Salesforce.com to enable even more marketers to measure the impact of their campaigns on business revenue using Account Based Attribution models.

    In this webinar, we will discuss:
    - why Salesforce is great platform for marketing reports and dashboards
    - revenue attribution modeling in Salesforce
    - opportunity vs account based attribution
    - example reports and dashboards
    - what's included in the freemium edition and what's not
    - how to install and try out the app
  • Four Success Factors for Digital Transformation
    Four Success Factors for Digital Transformation Gustavo Gomez, Bizagi - CEO Jun 20 2017 3:00 pm UTC 45 mins
    Like all change programs, successful Digital Transformation requires the proactive management of factors including risk, culture, skills, technology and business alignment. Leading companies are going beyond this and harnessing talent from across the business to drive rapid digital change.

    The question is: who are the people you can't deliver digital transformation without?

    Join Bizagi's CEO, Gustavo Gomez, to hear findings from Bizagi’s independent global study into successful digital transformation programs. By joining, you will learn practical lessons in how to:

    •Fight & beat resistance to change
    •Ensure business & IT alignment
    •Identify the key agents of digital change in your business

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals.
  • Robotic Process Automation or Business Process Management, or Both?
    Robotic Process Automation or Business Process Management, or Both? Craig Le Clair, Forrester Research - Vice President, Principal Analyst Jun 20 2017 5:00 pm UTC 45 mins
    Robotic process automation (RPA) is gaining the interest of many enterprises. It’s easy to see why; Enterprises everywhere are under immense pressure to digitize operations and they see a future where routine operations are fully automated. But how does RPA fit alongside BPM in a broader digital process automation strategy?

    Join us to hear Forrester analyze the current state of the process automation market, examining RPA's relationship to artificial intelligence (AI) and business process management (BPM), before proposing a blueprint for an overall digital operating model.

    Forrester's Craig Le Clair will provide insights from across leading digital process automation projects, including:

    •A model for the interaction between RPA, AI and BPM
    •How to overcome the challenges of governance, CoE and security
    •How to facilitate the relationship between Business, Technology and BPM

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals
  • An Anthropological Blueprint for Business Success in the Digital Age
    An Anthropological Blueprint for Business Success in the Digital Age Ade McCormack, Digital Transformation Strategist Jun 20 2017 7:00 pm UTC 45 mins
    The industrial era, for all its benefits, has relied on humans behaving as process-driven machine components. That is changing as we enter the digital age. Organizations that recognize this reality and act will thrive, despite the unheralded uncertainty and volatility we are experiencing.

    Join Ade McCormack, one of the leading Industry Digital Strategists as he makes the case for this hypothesis, and shares with you a framework for structuring your organization such that nature becomes your business partner. It will also highlight how business models, talent, leadership, culture and risk management are evolving.

    By attending this webinar, you will:

    •Understand the forces that are driving digital transformation.
    •Appreciate the impact digital is having on business models, talent and leadership.
    •Acquire a blueprint that will enable you to capitalize on this transition to the digital age.

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals
  • How to Shape Digital Transformation for Operational Efficiency
    How to Shape Digital Transformation for Operational Efficiency Derek Miers, MWD Advisors - Principal Analyst Jun 21 2017 3:00 pm UTC 45 mins
    So often, transformation programs set out to deliver dramatic improvements in operational efficiency. Yet these programs commonly fail to connect the world of outside-in design thinking and customer experience, with the operational excellence required for cost reduction. Executives often feel they can just dictate the result and then hold managers accountable for the benefits.

    Join Derek Miers, industry analyst from MWD Advisors as he discusses why transformation success relies on:

    •Engaging your people including three fundamental phases of engagement needed to create the conditions for long-term transformation success
    •How to focus and configure core business components to serve multiple customer segments and experiences
    •Enabling innovation at the edges industrializing both the core business elements and the outcomes delivered to customers.
    •Reinventing how you deliver value is the why; digital transformation becomes how the organization innovates.

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals.
  • How a Digital Business Platform Fosters Efficiency and Innovation.
    How a Digital Business Platform Fosters Efficiency and Innovation. Lisa Lafayette, Bizagi - Solutions Consultant Jun 21 2017 4:00 pm UTC 45 mins
    Watch a demonstration of how Bizagi builds engagement to gain value by managing resource expectations that can seamlessly provide a connected customer experience. The demonstration covers the process model for this application, designed with Bizagi Modeler and brought to life with Bizagi Studio.

    Register now to see how a Digital Business Platform can help you to gain value quickly by:

    •Accelerating the uptake of new technologies to optimize core capabilities with higher efficiency and lower costs.
    •Enabling collaboration of teams that deliver value and an experience customers care about
    •Fostering a culture of rapid innovation through building fast and changing quickly

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals.
  • How to Prepare for the Enforcement of the EU GDPR in 2018
    How to Prepare for the Enforcement of the EU GDPR in 2018 Holger Sutzke, Bizagi - Financial Services Lead DACH Jun 21 2017 5:00 pm UTC 45 mins
    As any business with customers in the EU should know, the General Data Privacy Regulation (GDPR) will become law and be enforced from May 2018. Time is short, and becoming GDPR compliant means facing the biggest ever changes in privacy rules and finding ways to protect private data or face commercially damaging fines and reputational risk.

    Register now to discuss the major challenges of becoming GDPR compliant and how technology can be the pivotal enabler of change including:

    •How GDPR forces a step change when designing new products and services
    •Which technologies to look for that help protect and react against data breaches thus minimizing consequences
    •A practical GDPR checklist to help you get started

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals and Architects, Compliance & Risk Management Leaders
  • How a Digital Business Platform Can Help You Reach GDPR Compliance
    How a Digital Business Platform Can Help You Reach GDPR Compliance Knut Stegelman, Bizagi - Solutions Consultant Jun 21 2017 6:00 pm UTC 45 mins
    Watch a demonstration of how Bizagi can help you react to the risk of fatal data breaches and minimize their impact. The demonstration will show how an organization can become compliant protecting consumer data preventing severe financial consequences. The demonstration covers the process model for this application, designed with Bizagi Modeler and brought to life with Bizagi Studio.

    Register now to see how the Bizagi digital business platform can mitigate your risk of non-compliance with practical tips on:

    •How to adopt an approach to build fast and change quickly adapting to legislative changes
    •How to integrate third-party technology using disruptive technology as an enabler to stay competitive and compliant
    •How to drive digital business automation across operations to eliminate errors, protect data and delight customers.

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals.