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  • B2B video marketing: Turn your CRO into your BFF
    B2B video marketing: Turn your CRO into your BFF Michael Ballard,Sr Manager Digital Marketing, Lenovo Recorded: Aug 17 2017 62 mins
    You better get good at conversational video marketing, fast—or you're going to be obsolete.

    Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.

    Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.

    Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.

    By watching this webinar, you'll:
    * Optimize your audience takeaways for video content
    * Get tips from the savviest sales and marketing people on their video content strategy
    * Focus your energy on the right distribution channels for your adverts
    * Personalize video content to lock in the close

    Speakers:
    * Michael Ballard,Sr Manager Digital Marketing, Lenovo
    * Todd Hartley, CEO, Wirebuzz
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    This VB Live event sponsored by Vidyard
  • Great Customer Data: The Foundation to Successful Customer Engagement
    Great Customer Data: The Foundation to Successful Customer Engagement Salema Rice, Chief Data Officer, Allegis Group & Donal Dunne, Sr. Product Marketing Manager, Informatica Recorded: Aug 17 2017 19 mins
    Trusted customer data is the difference maker between happy customers and getting blasted on social media. By using our contact data verification tools, you can quickly clean your customer contact data so that it can be relied upon for success. Whether the end goal is improved customer relationships or another data-driven digital transformation objective, clean contact data enables you to engage with your customers more effectively.

    During this webinar, you’ll hear from Salema Rice, Chief Data Officer of Allegis Group, on how great customer data has improved her customers' experience. You’ll discover the positive effects right from a CDO and learn about how you can get started in creating better customer outcomes.
  • Going Farther in ServiceNow Jakarta: The Time for NextGen Digital Transformation
    Going Farther in ServiceNow Jakarta: The Time for NextGen Digital Transformation Ross Rexer, Liz Alexander, Meghan Lockwood Recorded: Aug 15 2017 47 mins
    With ServiceNow launching their new Platform upgrade, you might be in the midst of deciding whether or not this upgrade will lure you in (if you don’t have the Portal yet, you might want to think about that!).

    But more than just a binary, “should I or shouldn’t I upgrade” decision, ServiceNow’s major releases are an opportunity for companies to take a strategic look at their ServiceNow strategy.

    This webinar will talk you through:
    - Upgrades and major releases to help you think BIG
    - What you should strategically consider about Jakarta (including the quick wins)
    - Hidden pockets of value in your ServiceNow Roadmap
  • Meet the Experts and Authors of the Hybrid Cloud Design book
    Meet the Experts and Authors of the Hybrid Cloud Design book Moreno Nolo, Solution Architect, HPE, Raymond Freppel, Enterprise Architect, HPE, Neil Miles, Sr Product Marketing Mgr, HPE Recorded: Aug 15 2017 61 mins
    As more organizations adopt the cloud paradigm, operations teams need the ability to manage any cloud, any environment and any new technology for any app.

    Moreno Nolo and Raymond Freppel literally wrote the book on hybrid cloud design and transformation. In this webcast, these authors will go beyond the pages of their new book “The Journey to Hybrid Cloud: a design and transformation guide” to share insights on how to place your cloud workloads where they fit best.

    You will learn from the authors’ experiences implementing private and hybrid cloud technologies at many large enterprise companies. This session will help you successfully achieve a digital transformation. Join us and get the chance to have your cloud questions answered, too.
  • How to Improve Sales Productivity and Effectiveness
    How to Improve Sales Productivity and Effectiveness Bob Kelly, Chairmen – Sales Management Association and Kevin Mannion, GM North America (Datahug) – CallidusCloud Recorded: Aug 10 2017 58 mins
    Salesperson activity is an important indicator of organizational productivity and effectiveness, but presents significant data collection challenges. Join us during this first look webinar as we investigate how sales organizations account for salesperson activity, and the nature of the insights they gain through such efforts.
    Topics addressed include the nature and quality of salesperson activity tracking, the methods utilized to collect information, the types of activities considered most important to track, and the various ways management applies activity data.
  • Kepner-Tregoe - Best in Class for Troubleshooting
    Kepner-Tregoe - Best in Class for Troubleshooting Kepner-Tregoe Recorded: Aug 10 2017 4 mins
    Shellina Damji, a practice leader at Kepner-Tregoe discusses the service excellence program at K-T. What differentiates K-T is its solid methodology in trouble shooting. K-T is focussed on building capability in the technology space. Building partnerships with companies like ServiceNow allows them to embed the K-T methodology right into the toolset. K-T is recognised as 'best in class' for troubleshooting. Customers have confidence that they are receiving the best training possible when they engage with Kepner Tregoe.
  • Raising the skill level of IT teams with Kepner-Tregoe Problem Solving
    Raising the skill level of IT teams with Kepner-Tregoe Problem Solving Kepner-Tregoe Recorded: Aug 10 2017 6 mins
    Kepner-Tregoe's Shellina Damji discusses the value of the K-T critical thinking methodology. K-T is particularly known for its problem solving methodology, particularly in incident management, problem management and change management. K-T allows businesses to close the gaps they have in the processes, bringing incidents and problems to resolutions quickly. K-T training allows organizations to raise the skill level of their staff, giving them new competencies in trouble shooting and problem solving.
  • Break Up (with) Your Content: Preparing Structured Content for a Future of Bots
    Break Up (with) Your Content: Preparing Structured Content for a Future of Bots Doug Kim, Content Strategist, Microsoft Office Recorded: Aug 9 2017 60 mins
    Everybody’s talking about bots, but even if you don’t have one yet, how do you get your content ready for a future full of bots? And what about the next thing after that, and after that? The key is writing and structuring content in a clean, simple, granular way.

    Join me, Scott Abel, The Content Wrangler, and former journalist—and Microsoft Office content strategist—Doug Kim, for a free, one-hour webinar designed to help you understand the need for structured content in our fast-changing technology-powered world. Doug will discuss why structured content is needed for much more than multi-channel publishing 

Attend this session to learn how to lay the foundation for future by restructuring your content, why it’s critical to match single intents to single answers, and why we need to reuse content in bots, instant answers, and other advanced content forms.

    Doug willl give pointers on how to:

    1) Lay the foundation for future by restructuring your content
    2) Match single intents to single answers
    3) Reuse content in bots, Instant Answers and other advanced content forms
    4) Learn how clean, simple content benefits accessibility and inclusivity

    About the presenter

    Doug Kim spent his formative years in journalism, where he eventually became Arts and Entertainment editor of The Seattle Times. He’s been at Microsoft for eight years, where, amongst other things, he’s led efforts to revamp the voice and tone of content and UI text in the Microsoft Office suite and improve video and multimedia content. More recently, he drove the content strategy for the Bing-based content form known as Instant Answers for Windows 10. While continuing to nurture Instant Answers, he leads a team focused on accessibility, Inclusive Design and Microsoft’s experimental new Virtual Support Agent.  So yes, he went from editing Britney Spears reviews and restaurant coverage to technical content, but in his mind it all makes sense.
     
  • Building Chatbots with Intelligent Content
    Building Chatbots with Intelligent Content Cruce Saunders, [A] Recorded: Aug 9 2017 62 mins
    Industry analysts predict chatbots and intelligent assistants will overtake traditional web interfaces as the primary consumer touchpoint; replace or augment mobile apps; and completely transform customer service. Are you ready?

    The good news is that with some engineering, chatbots can employ and extend existing content repositories.  Intelligent content allows us to single-source content out to interactive channels such as chatbots and intelligent assistants.  The side-effects may include boosting the ROI of existing content, increasing sales cycles, improving conversions, and reducing customer service costs while improving satisfaction.

    Join me, Scott Abel, The Content Wrangler, with intelligent content expert, Cruce Saunders, founder and principal at [A] (simplea.com) and author of Content Engineering for a Multi-Channel World, as he discusses chatbots as a new content distribution channel that we can’t afford to ignore. Cruce will cover basic chatbot content requirements, components and construction. And, he’ll discuss how to future-proof content with a content model, making it chatbot-ready.

    Attendees will learn:
    * Practical steps to integrating chatbot content elements into your existing content types
    * The various types of chatbots available today and the value they serve as an engagement tool and content channel
    * How to leverage existing content to power one or more chatbots, and practical ways to integrate chatbot components into your CMS structured content types
    * The high-level first steps to building a chatbot-enabled content model 
  • Understanding Agentive Technology
    Understanding Agentive Technology Christopher Noessel, IBM Recorded: Aug 9 2017 62 mins
    Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. In particular, these systems challenge content strategists and technical, marketing, and support writers, and product managers alike to think in new ways since they deliver value mostly when the user isn’t paying them any attention.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Christopher Noessel, Global Design Practice Manager for Travel and Transportation at IBM for a free, one-hour discussion about agentive technology. Christopher will introduce us to the concepts from his new book, "Designing Agentive Technology" (Rosenfeld Media, 2017). bit.ly/agentivebook

    Attendees will learn what agentive technology is (and what it isn't), its history, how it fits in the artificial intelligence mix, and why agentive systems are so interesting and potentially useful. Come prepared to ask questions.

    About the presenter

    Christopher Noessel is the Global Design Practice Manager for Travel and Transportation industries with IBM. He teaches, speaks about, and evangelizes design internationally. His spidey-sense goes off semi-randomly, leading him to speak about things from interactive narrative to ethnographic user research, interaction design to generative randomness, and designing for the future. He is co-author of Make It So: Interaction Design Lessons from Science Fiction (Rosenfeld Media, 2012), co-author of About Face: The Essentials of Interaction Design, 4th Edition (Wiley, 2015), keeper of the blog scifiinterfaces.com, and author of Designing Agentive Technology: AI That Works for People (Rosenfeld Media, 2017).
  • The Fifth Element: How Structured Content Makes Chatbots Helpful
    The Fifth Element: How Structured Content Makes Chatbots Helpful Alex Masycheff, CEO of Intuillion Recorded: Aug 9 2017 61 mins
    Just a few years ago, providing context-sensitive software product documentation was a goal for many technical communication teams. The aim was to provide contextually relevant—and helpful—content based on a customer's location in a software product. By breaking large technical documents into smaller pieces, these forward-thinking companies were able to make discrete chunks of content available in the product interface; no need for customers to go looking for assistance in a user manual or online help portal.

    Today, contextually relevant content is expected by digitally-savvy consumers. The definition of context has broadened to include many additional factors (user profile data, geographic location, product model, version number, preferred language, time zone, previous interaction history, and the capabilities of the device used to consume the content). Providing contextually-relevant content today is no trivial matter. It's challenging, especially for teams that have not adopted advanced information development management practices, e-methods, and tools.

    Join me, Scott Abel, The Content Wrangler, for a free, one-hour webinar with structured content expert, Alex Masycheff, co-founder and CEO of Intuillion Ltd. We'll discuss how emerging delivery technologies can leverage structured technical content to deliver contextually relevant content via conversational user interfaces like chatbots. We'll delve into how chatbots can be used to provide improved context-sensitive assistance and we'll demystify the five elements that make chatbots a valuable addition to our customer experience arsenal. Attendees will learn when chatbots bring the greatest value; what makes a chatbot helpful; and, why structured content is critical to chatbot project success.
  • How to Deliver a Standout Customer Experience
    How to Deliver a Standout Customer Experience Kathleen Kimple (FitForCommerce), Mara Seigerman (FitForCommerce), Thadd Tucker (Pet Supplies Plus), Nate Barad (Sitecore) Recorded: Aug 8 2017 64 mins
    Truly succeeding at enabling a standout customer experience depends on your ability to seamlessly and consistently deliver a strategic blend of the right content and commerce at all customer touchpoints. But how to get started? Join FitForCommerce experts and a leading retailer’s e-commerce director in this webinar.

    You will learn:
    • How to adopt a customer-centric mindset
    • How to make product specifications relevant
    • How to serve up a digital experience that’s seamless and consistent across channels
    • How to personalize your customers' experience with content and commerce based on their past and current interactions
  • Your Company’s Reputation Can Hinge on a Single Supply Chain incident
    Your Company’s Reputation Can Hinge on a Single Supply Chain incident Michael Curran-Hayes, Global Practice Leader, Kepner-Tregoe Recorded: Aug 3 2017 54 mins
    Successful companies are highly dependent on their partners in their supply chain. They must remain vigilant to assess their output quality, manage, mitigate and identify the root cause of any problem that arises.

    In this webinar, we will focus on quality management in the supply chain and some of the key levers that can be pulled to ensure you are not the next company on the nightly news.

    You will learn
    • Best practices to improve quality in the supply chain
    • How to identify areas of supply chain risk
    • How to Reduce cost of quality
    • The “Critical Few” troubleshooting tools for quality
  • Fiction, Fantasy and Failure
    Fiction, Fantasy and Failure Michael Lock, CEO and Nancy Nardin, Founder of Smart Selling Tools Recorded: Aug 1 2017 49 mins
    Nancy Nardin and Michael Lock discuss top myths that derail modern sales organizations.
  • Data-Driven Digital Transformation - The Key to Effective Marketing & Analytics
    Data-Driven Digital Transformation - The Key to Effective Marketing & Analytics Don Nanneman, Senior Director of Product Marketing, Informatica Recorded: Aug 1 2017 29 mins
    Advances in marketing technologies, programs and processes have exploded over the past few years. To take better advantage of these innovations, you need to fuel them with trusted, governed, relevant and authoritative data. The results are deeper customer insights around relationships so that you can unleash differentiated customer engagement and personalized experiences.

    Businesses are drowning in a deluge of data collected from so many sources and in so many formats. To unleash the power of data, information needs to be intelligently shared by multiple applications across the business. However, the quality of the data can't always be guaranteed, resulting in errors and wasted effort. Equally important, analytics using bad data will produce inaccurate results leading to poor decision making. With the right technology and an intelligent data-driven approach, companies can effectively see, understand, and share data insights across their organizations.

    Trusted by over 4,000 Salesforce customers, the Informatica Intelligent Cloud Services offers the most complete suite of modular data management services for the Salesforce Sales, Service, Marketing, Commerce, IoT and Analytics Clouds.

    Attend this informative Informatica session, hosted by TechRepublic, and learn how:

    • Integrating your data and applications provides the foundation for more effective marketing campaigns and information sharing
    • Delivering great data quality will improve marketing ROI, analytics and improved customer experiences
    • Robust master data management, data hubs, and automation can provide more accurate, real-time data across all your business applications
    • Automation and best practices can significantly streamline repetitive and complex workflows reducing errors and saving time

    The key to data-driven marketing is entirely in your control.
  • Deploying Cloud onRamp for AWS, Azure, and Office365
    Deploying Cloud onRamp for AWS, Azure, and Office365 David Klebanov, Director of Technical Marketing, Viptela Recorded: Jul 27 2017 38 mins
    Cloud transformation has been a top priority for enterprises, but the adoption is plagued with complex workflows and poor user experience. Even though enterprises onboard AWS or Azure, the workflows to establish connectivity, security and segmentation across VPC (and VNET) are fairly complex. On the other hand, for SaaS, the issue is primarily around user experience. Enterprises deploying Office365 are realizing that performance with Skype for Business and Sharepoint is not reliable. In this webinar we will take a further look at the wide-ranging capabilities the Viptela Cloud onRamp solution offers, and deploying it for AWS, Azure, and Office365.
  • Defining Enterprise Cloud Data Management for a hybrid world
    Defining Enterprise Cloud Data Management for a hybrid world James Humphrey, National Instruments and Forbes Analyst Joe McKendrick Recorded: Jul 27 2017 61 mins
    Is your company on a data-driven digital transformation journey?
    With cloud being a strong directive, managing the enterprise data across cloud and on-premises environments is a common impediment in this journey. However, you are not alone when facing this hybrid data management challenge.
    Join Forbes contributor and analyst, Joe McKendrick and James Humphrey, Principal Architect at National Instruments as they share critical business drivers, use cases and challenges shaping the success of the journey to cloud.

    In this webinar, you will learn:
    - Current digital transformation market trends driving the influence of cloud.
    - Role of hybrid data management
    - How National Instruments is growing at scale and reducing time to market for their products and services
    - How National Instruments is making cloud work for their Data Lake projects to scale cost-effectively and augment existing hybrid landscape
  • Use Kepner-Tregoe ServiceNow Plugins to improve your MTTR
    Use Kepner-Tregoe ServiceNow Plugins to improve your MTTR Kepner-Tregoe Recorded: Jul 27 2017 3 mins
    Kepner-Tregoe’s Advanced Incident & Problem Management plugins for ServiceNow give your team the tools they need to improve MTTR, incease your first call resolution rate and ultimately improve your customer satisfaction levels. Improved problem solving will also reduce your service and support delivery costs. K-T techniques will allow your incident and problem management teams to gather more information, quickly and with less documentation. Using an easy to follow roadmap they will have a common approach to problem solving, prompting them to ask the right questions at critical times. You will get to the true root cause faster, minimizing unnecessary and costly outages.
  • Improving Servicedesk efficiency through better questioning & critical thinking
    Improving Servicedesk efficiency through better questioning & critical thinking Kepner-Tregoe Recorded: Jul 27 2017 11 mins
    A conversation with Shane Chagpar of Kepner-Tregoe covering how to reduce escalation at the service desk through the use of better questioning techniques and critical thinking. Shane talks about how knowledge creation needs to be an integrated part of incident and problem management, the importance of clear problem statements and how it is imperative to identify good processes and work flows in order gain strides with new technologies available today.
  • Behavior-Driven Development: A Guide to Agile Practices
    Behavior-Driven Development: A Guide to Agile Practices Joshua Eastman, Test Automation Architect Recorded: Jul 26 2017 54 mins
    Behavior-Driven Development with Ruby/Cucumber automation is a practical, fail-proof, read-to-use strategy or process that improves software quality and decreases costs. 

    Ambiguity and miscommunication cause the majority of critical defects and undesirable outcomes in the software development lifecycle. Behavior Driven Development (BDD) ensures that requirements are accurate. It builds a mutual understanding of what should be developed and tested through a common vocabulary.

    This webinar introduces BDD methods that promote product quality by generating business requirements in Gherkin (Given-When-Then) format. Tool agnostic, BDD emphasizes communication between business, requirements analysts, developers, and testers to ensure quality expectations are achieved. Describing requirements in the form of system behavior eliminates scope creep and guarantees proper software functionality.
  • VR content production: How to take advantage of the VR wave
    VR content production: How to take advantage of the VR wave Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Jul 26 2017 60 mins
    VR creates infinite storytelling possibilities, but it’s also infinitely difficult to pull off. It’s a completely new medium that requires an entirely new way of creating content, and endless inventiveness, and have you ever seen a 360-degree camera?

    Join our latest interactive VB Live event to hear how companies are reducing travel expenses but improving employee connection, conducting interviews, and giving presentations. Learn about companies like Walmart using VR technology to train employees; how doctors are leveling up their skills; educators are transforming learning; and audience engagement skyrockets when you give them a whole new way to see, touch and interact.

    And discover how consumers are interacting with VR right now, and what the marketplace is expected to look like in the year ahead.

    Register now for real talk on the possibilities of virtual reality, the resources you need, and the rules to break.

    In this webinar you’ll:
    *Hear the results - for the first time - of the latest VR market research
    *Discover the compelling business case for VR
    *Understand why consumer-generated VR content is important to business
    *Find out how companies are using VR content to strengthen their bottom line
    *Learn what’s next in the VR content world

    Speakers:
    * Dean Johnson, Head of Innovation, Brandwidth
    * Crystal O’Hea, Senior Director Expedition X, SeaWorld Parks and Entertainment
    * Stewart Rogers, Director of Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • What Even the Best Firms Miss About Customer Service
    What Even the Best Firms Miss About Customer Service Ellen Daley, Vikas Nehru, Nitin Badjatia Recorded: Jul 25 2017 63 mins
    Join Acorio CEO, Ellen Daley, 3CLogic's CTO, Vikas Nehru, and ServiceNow's Senior Director of Business Strategy, Nitin Badjatia, for this panel discussion about Customer Service in the real world & what most companies are getting wrong.

    While we know that customer service is a critical defining characteristic, executing effective Customer Service somehow falls flat in the real world. The challenge is that delighting customers means more than just responding quickly to requests and issues from them – it means ensuring the all functions are involved and present in helping customers. This is a paradigm shift of the last 2 decades of Customer Service which set to prioritize response over resolution.

    Join a panel of executives from ServiceNow, 3C Logic, and Acorio as they explore the challenges facing customers and executives alike, and explore the transformative results customers in the real world have driven using the power of the ServiceNow CSM platform.
  • Planning and Implementing a Global Language Strategy
    Planning and Implementing a Global Language Strategy Steve Dornsife, Global Learning & Organizational Dvlpmt, PayPal & Jack Marmorstein, Corporate Strategy Lead, Rosetta Stone Recorded: Jul 25 2017 57 mins
    Did you know that nearly 90% of managers say their teams face language proficiency challenges, yet only one-third are actually working with their HR departments to overcome this obstacle? Hear how PayPal recognized the need for language training across their organization and learn success tips for implementing a global language strategy.
  • The 3 Essentials of Digital Transformation & How to Deliver Them
    The 3 Essentials of Digital Transformation & How to Deliver Them Rob Koplowitz, VP and Principal Analyst at Forrester Research and Steve Tassell, Bizagi Recorded: Jul 25 2017 40 mins
    Is your digital transformation moving in the right direction? We know that there are three essential business imperatives that organizations need to act on: delivering better customer experiences, improving operational efficiency, and managing regulatory compliance.

    Wherever you are in your journey, process automation is recognized as a foundation for meeting these digital transformation goals. So join Bizagi and guest speaker Rob Koplowitz, VP and Principal Analyst at Forrester Research, as we explore the role of ‘Digital Process Automation’ in digital transformation and discuss real-life stories of how it has helped companies to:

    •Deliver digitally-led omni-channel customer experiences
    •Improve operational excellence, efficiency and agility
    •Manage data, privacy and processes to meet regulatory compliance
    •Innovate at the speed of changing customer expectations in your industry

    Who should attend: Digital Transformation Leaders, Application Development Leaders, IT and Business Process Professionals.

    About Rob Koplowitz

    Rob’s research focuses on business process management as well as artificial intelligence and cognitive computing. Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy
  • How Cisco Leveraged Analytics to be More Effective with Channel Partners
    How Cisco Leveraged Analytics to be More Effective with Channel Partners Chad Reese, Director, Partner Digital Marketing, Cisco, Laz Gonzalez, Chief Strategy Officer, Zift Solutions Recorded: Jul 25 2017 48 mins
    Most companies think they have an established channel marketing strategy, but can easily be left behind as soon as the next evolution of marketing hits. Organizations must be prepared to adapt to channel change. In order to stay ahead, it’s important to align your content, goals, and channel marketing program strategy.

    Laz Gonzalez, Chief Strategy Officer at Zift Solutions, and Chad Reese, Director, Partner Digital Marketing at Cisco share:

    •Disruptive forces in the channel and how to anticipate them
    •Integrated marketing programs Cisco is delivering to partners
    •Leveraging data and analytics to be more effective with channel partners
    •Best practices in content marketing
    •ROI expectations when marketing through partners
  • Omnichannel Marketing Excellence: It Starts With Email
    Omnichannel Marketing Excellence: It Starts With Email Andy Culligan, Head of Demand Generation, Emarsys Aug 22 2017 9:00 am UTC 45 mins
    The ultimate goal of marketing is to provide the consumer with a personalized experience across numerous channels and devices, at scale.

    The first step to achieving omnichannel excellence starts with an often-underestimated channel, email. Why start here? The answer is simple; the consumer is constantly changing channels and devices, but not email address. In essence, an email address is the consumers’ digital ID. This is the first part of key data that the marketer needs to start the omnichannel journey.

    In this presentation, we will focus on how to start your journey with the #1 digital channel for ROI, email.
  • The Art of Enhancing the Customer Experience using Personalisation
    The Art of Enhancing the Customer Experience using Personalisation Kath Pay, CEO of Holistic Email Marketing Aug 22 2017 10:00 am UTC 45 mins
    Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.

    This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!
  • Is Real-Time Content Creepy?
    Is Real-Time Content Creepy? Antony Humphreys, Adestra & Guy Hanson, Return Path & Jenna Tiffany, Let'sTalk Strategy & Lili Boev, dotmailer Aug 22 2017 2:00 pm UTC 75 mins
    One of digital marketing's biggest bugbears is the ability for brands to follow customers, often clumsily. Join this webinar on BrightTALK to hear how to make 'real time' work really well for your brand.

    Join us to find out:
    · Why to use it
    · How to use it effectively
    · Whether it actually makes a difference
    · If it's worth the time, money and effort to set-up for the long-term benefits

    Brands are increasingly investing in 'real time' content. This webinar will feature experts in email and real-time marketing to give you the answers your business needs. Explore what this actually means, and what the implications and rules are for marketers.
  • Expanding to International Markets
    Expanding to International Markets Eric Negler, Head of Strategic Partnerships at Signifyd, and Vince Lau, Product Marketing at ThreatMetrix Aug 22 2017 6:00 pm UTC 45 mins
    Join this webinar to hear stories of how specific digital retailers have successfully entered new international markets and are now realizing increased sales without the downside of risky orders.
  • Modern Email Marketing - Relatively Simple Algorithms for the Future
    Modern Email Marketing - Relatively Simple Algorithms for the Future Maurice Flynn, Marketing Director, Altaire Aug 23 2017 9:00 am UTC 45 mins
    Maurice Flynn is a recognised expert in real time, marketing prediction (data+tech) & it's real world, enterprise scale application. With his 20+ years in email marketing for companies big and small, he has built a process/algorithm over time to help
    companies achieve dramatic improvement in their marketing across email and other channels with an integrated approach.

    Join this webinar to learn more about Maurice's formula:

    STAGE 1. WHAT 1a - Data:Loyalty/Commerce/ CRM/App/Web/Social /Other 1b
    - Simple Data ETL 1c -Predict::ML+Clustering/ DecisionTrees/Regression
    /Bayes/DeepNN /Other

    STAGE 2. WHY 2a - Predict Value: eg CLTV 2b - By Micro Segments 2c -
    Contextural 2d - Compliant

    STAGE 3. HOW 3a - Content Library 3b - Content Render & Cache 3c -
    Probabilistic ID 3d - Programmatic Real Time

    STAGE 4. OPTIMISE 4a - Control Test 4b - Battle of Algo’s Scoring 4c -
    More Data Sources 4d - Algo Weights
  • How to Use Agile to Drive Marketing Campaigns
    How to Use Agile to Drive Marketing Campaigns Aniel Bhaga, Head of Growth, Ungapped Aug 23 2017 10:00 am UTC 45 mins
    Agile Marketing is a hot topic right now, but not everyone is doing it right. Changing the copy or content during your campaign does not make you agile.

    To be agile, there is a methodology to follow, which allows your marketing campaigns to shift and change faster and easier.

    In this webinar, Aniel Bhaga, Head of Growth at Ungapped, will show you how to use the Agile methods to drive your marketing campaigns to a higher level.
  • Using Predictive Analytics to Empower Customer Experience
    Using Predictive Analytics to Empower Customer Experience Patrick Rice, CEO, Lumidatum Aug 23 2017 3:00 pm UTC 45 mins
    Predictive analytics & artificial intelligence are transforming the way all companies connect with customers. The customer experience is on the verge of being completely redefined with A.I.

    In this talk, you will learn what it takes for a business to deliver this new 21st-century customer conversation. Patrick will cover:

    - Collecting & Managing CX data - What I learned analyzing 3 billion records at Amazon
    - We have the data, now what? AI & the Future of Customer Experience
    - How to use Predictive Analytics to find the right customer on the right channel
    - 3 ways to drive ROI for your business by applying AI to improve the Customer Experience

    Patrick is CEO of Lumidatum which helps CMOs apply artificial intelligence to the customer experience in order to grow revenue. He has been in the data and analytics space for over a decade including running a machine learning and advanced analytics team at Amazon.
  • 5 Ways to Increase Your Open Rates by 50% or More
    5 Ways to Increase Your Open Rates by 50% or More Roy Weissman, Vice President of Sales for SendPulse.com Aug 23 2017 3:00 pm UTC 45 mins
    One company increased their revenues from email by over 300% and another company doubled their open rates by doing just one key thing.

    At SendPulse we researched over 100 websites and periodicals to find 5 case studies that demonstrated significant accomplishments in increasing open rates to include in our presentation, 5 Ways to Increase Your Open Rates by 50% or More.

    In this presentation we will be presenting these 5 case studies in a live online webinar. We will also be answering all your questions to help you maximize your results in your email campaigns.

    We invite you to attend and learn first-hand how they did it.
  • Is Email The Junk Mail of Tomorrow? Not if We Can Help It!
    Is Email The Junk Mail of Tomorrow? Not if We Can Help It! Liz Miller - CMO Council, Julie Gibbs - Gigamon, Tommy Lamb - Teleflora Aug 23 2017 5:00 pm UTC 75 mins
    At the dawn of the digital age, email heralded a bold turn away from junk mail and battling the paper bulge of the overworked mailbox. But in today’s crowded engagement landscape, email has started to feel more like a cheap imitation of its scan-and-junk bulk snail mail predecessor.

    According to the technology research group, Radicati, 205 billion emails are sent each day. Not even social can compete with the power of email, according to a Forrester report that indicates that people are twice as likely to sign up to receive a brand’s emails as they are to interact on Facebook. But, as email open rates are increasing year over year according to Epsilon, rising from 31 percent to 34.1 percent, email CLICK rates are in decline, dropping from 3.5 percent to 3.1 percent in Q3 of 2016.

    Nonetheless, email continues to deliver. According to the Direct Marketing Association, in 2016, email had a median ROI of 122 percent, nearly four times higher than other marketing tactics including social, direct mail and search. And, according to a recent CMO Council study, 52 percent of consumers surveyed say email is a critical part of the customer experience, second only to access to a corporate website.

    The spray and pray messaging approach of old is no longer applicable to emails. Where personalization reigns, what are the new rules of email marketing engagement and how have CMOs adjusted strategies to optimize emails as part of a holistic customer experience?

    Join the CMO Council as we assemble a panel of marketing leaders who have all evolved email strategy to advance the customer experience and pull this powerful point of connection out of the junk mail pit.
  • 5 Ways to Improve Your Agile/DevOps Automation Strategy
    5 Ways to Improve Your Agile/DevOps Automation Strategy Joshua Eastman, Test Automation Architect Aug 23 2017 5:00 pm UTC 60 mins
    Test automation has become a must, especially in agile and DevOps projects with their goals of continuous integration and fast deployment. QA teams face many challenges today with testing including emerging technologies, digital maturity, and fast-paced delivery expectations.

    In this session, attendees will learn about:
    1.Key challenges in today’s testing landscape that impact automation testing
    2.Ways to set expectations for automation that accelerate buy-in and support
    3.Considerations for prioritizing types of testing and technologies for automation
    4.Understanding who should be included in planning for automation
  • 3 Big Data Challenges Your AI Project Will Face
    3 Big Data Challenges Your AI Project Will Face Kiyoto Tamura, VP of Marketing, Treasure Data Aug 23 2017 6:00 pm UTC 45 mins
    If you are working on an AI project, drop it. Chances are good that you don’t have AI problems (yet) but instead have data challenges. In this webinar, we will share what we learned from running a large data platform ingesting 2 million data points/sec and running 7 million queries for hundreds of enterprises. We will focus on the problems that you can tackle on Monday so that you are best positioned for next year and beyond.

    About the presenter:

    Kiyoto is VP of Marketing at Treasure Data. Previously, he was a Software Engineer at TrialPay and Trader at DRW Trading. He is a self-proclaimed hacker at heart: “creativity and do-ocracy over passivity and bureaucracy any day.”
  • Getting your email marketing team GDPR compliant
    Getting your email marketing team GDPR compliant Steve Henderson, Compliance Officer, Communicator Corp Aug 24 2017 10:00 am UTC 45 mins
    Join us on this webinar and learn:
    - What are the new challenges with gaining consent for new and existing data.
    - How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy)
    - How to run your own GDPR audit

    About Steve Henderson:

    With over a decade’s experience, Steve is a data protection and email deliverability specialist and is an expert on the impact of the GDPR to the email marketing industry. Steve has worked with the DMA since 2012 and was elected to the DMA Email Council in 2015.
    Steve belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe), the CIPT (Certified Institute of Privacy Technologists) and was recently awarded the IAPP Fellow of Information Privacy.
  • Subscriptions & the Continuous Customer: 6 Accelerators to Recurring Revenue
    Subscriptions & the Continuous Customer: 6 Accelerators to Recurring Revenue Jeff Wissink, Managing Director and Stephen Terry, Director of Subscription Services, Navint Partners Aug 24 2017 6:00 pm UTC 45 mins
    The cornerstone of any successful business is the ability to attract and retain customers. This is nothing new. What has changed is the digital nature of the ‘always on’ customer and the expectations they have when engaging with your business.

    This webinar covers the new Continuous Customer™ dynamic and the 6 accelerators for transitioning to recurring revenue business.
  • Intelligent assistants vs. chatbots: Which is best for your biz?
    Intelligent assistants vs. chatbots: Which is best for your biz? Amir Shevat, Director of Developer Relations, Slack Aug 30 2017 5:00 pm UTC 60 mins
    AI is changing everything — and you know you have to get on the bandwagon. But you may not be as clear about the differences between chatbots and intelligent assistants. What do customers actually expect from one or the other? And are they a passing customer engagement fad, or does this trend have legs?

    Our latest interactive VB Live event brings together a panel of developers who have long-term, hands-on experience in chatbot and intelligent assistant tools. They’ll discuss everything from the platforms they use, the metrics they keep tabs on, the data they collect, and all the other wisdom they’ve gathered on the ground, deep in chatbot and AI territory.

    Register now to find out which solution fits your own digital customer engagement plan, how to plan a strategy, and how to get in on the game now.

    In this webinar, you'll:
    Understand the messaging platforms of the future
    Learn which platforms people are using — and why
    Measure the success of your chatbot through best-practice KPIs
    Create personalized interaction between your organization and your customers

    Speakers:
    * Amir Shevat, Director of Developer Relations, Slack
    * Darrius Jones, AVP, USAA Lab
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Putting your Customer Data to Work with Predictive Analytics
    Putting your Customer Data to Work with Predictive Analytics Mark Jameson, Chief Operating Officer at BlueVenn Sep 5 2017 2:00 pm UTC 45 mins
    Predictive analytics can be a great way to uncover historical trends in your customer’s transactions and behaviors to help better predict what they will do or buy next. Retailers have been using this approach for many years but now with AI and machine learning on the way back, this webinar will look at predictive modelling, how it can be applied to lifetime value and RFV and the importance of giving your predictive models attention when trying to scale as a business.

    This webinar will be delivered by Mark Jameson, Chief Operating Officer at BlueVenn, who will show examples of customer segmentation using predictive models and how to use these to improve the success of your marketing campaigns.
  • Smarter Buyers Require Smarter Sellers: The New World of Sales Enablement
    Smarter Buyers Require Smarter Sellers: The New World of Sales Enablement Craig Nelson, VP, Enablement, Kurt Wimmers, Enablement Manager, CallidusCloud Sep 5 2017 8:00 pm UTC 60 mins
    Today's consumers come to the negotiating table with more information than ever before. They’ve researched your products online; they’ve read the reviews; they’ve scanned the social channels. For your sales channels to effectively work with these educated buyers, they need onboarding and enablement that goes way beyond basic access to marketing and sales assets. Based on more than a decade of experience deploying sales enablement software, we at CallidusCloud know that you need a dynamic solution that delivers training, content, and coaching in a prescriptive way, if you want to generate consistent revenue growth.

    Attend this session to learn how to:

    •Close deals faster and increase deal sizes and win rates, while reducing time-consuming enablement efforts.
    •Establish a repeatable onboarding process that reduces new staff time to productivity.
    •Deliver content in a prescriptive way that advances today's more informed buyers through the sales process.
    •Improve communication with buyers as well as internally across product management, marketing, sales, and service roles.
    •Apply a ready-to-use sales enablement maturity model that we’ll provide as a take-away to attendees.
  • Building a community the FinTech way, from digital banking to blockchain
    Building a community the FinTech way, from digital banking to blockchain Ina Yulo and David Edwards, Senior Content Strategy Managers for FinTech and Financial Services (BrightTALK) Sep 6 2017 2:00 pm UTC 45 mins
    FinTech is one of the biggest buzzwords these days, and unfortunately this means the market can get quite saturated with content.

    How can you grow, nurture and continue to engage a community of professionals who are keen to learn, educate themselves, and stay updated on the latest trends and topics in FinTech and Financial Services?

    David and Ina are Senior Content Strategy Managers for BrightTALK's FinTech and Financial Services communities which have over 400,000 members globally. Together, they organise online and offline events where leading experts debate and discuss topics ranging from innovation in payments, blockchain, mobile banking, and more.

    Join this session where you will learn:
    -What makes good FinTech content?
    -How to keep your followers or subscribers engaged and coming back for more
    -How to manage conversations where speakers might have opposing views
    -How can incumbents create compelling content that helps them better compete with "cooler" challengers?
    -How can speakers best position themselves to become credible thought leaders?
    -What are the top trending keywords in FinTech that will help your marketing campaigns?
    -How can you make the most out of a speaking opportunity?
  • Cloud Integration Hub Salesforce Accelerator Deep Dive and Demo Webinar
    Cloud Integration Hub Salesforce Accelerator Deep Dive and Demo Webinar Scott Hedrick, Director Product Marketing, Etty Afriat, Director Product Management, Amit Vaswani, Product Specialist Leader Sep 6 2017 3:00 pm UTC 60 mins
    Are you starting to build up difficult to manage data integration spaghetti as your cloud data integrations proliferate? Organize and simplify multi-point cloud data integrations with Cloud Integration Hub, the modern publish/subscribe solution for efficiency and productivity. Reduce data transfer and API charges by removing redundant Cloud synchronizations with Informatica’s Hub for data. Jumpstart your use of the Cloud Integration Hub with the new Salesforce Accelerator. Existing Informatica Intelligent Cloud Services Premium and Advanced customers can get started right way with the one year of basic Cloud Integration Hub with their subscriptions.

    In this webinar we will:

    •Provide a technical overview of the key capabilities and value of Cloud Integration Hub by Informatica experts
    •Demo the latest version of Cloud Integration Hub including the new Salesforce Accelerator
    •Show how existing Informatica Intelligent Cloud Services customers can get started with the one year of basic Cloud Integration Hub included in their subscriptions.
  • Content Science Review: Inspiration + Insight for Content Professionals
    Content Science Review: Inspiration + Insight for Content Professionals Colleen Jones, CEO, Content Science Sep 18 2017 5:00 pm UTC 60 mins
    Business today is digital, and that makes content critical. Where can you get tips, advice, and inspiration for the content side of business? Enter the online magazine for content professionals—Content Science Review.

    Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for this presentation about Content Science Review. You'll learn what Content Science Review is — and what it's not. You'll discover the breadth of coverage and the benefits of both free and paid registration. If you're a writer looking to expand your influence, you'll learn how you can pitch story ideas to the editors.

    As an added bonus, the editors will share their top-three reader-contributed insights of 2017!
  • Managing Information Overload with a Pragmatic Global Content Strategy
    Managing Information Overload with a Pragmatic Global Content Strategy Rebeca Ray, Common Sense Advisory Sep 19 2017 3:00 pm UTC 60 mins
    The World Wide Web has, in many respects, leveled the playing field—making it possible for businesses of any size to develop an international following. But, building an multinational presence means ensuring your content is global-ready.

    Join me, Scott Abel, The Content Wrangler, and my special guest, senior analyst Rebecca Ray of Common Sense Advisory, as we discuss how to develop and use marketing personas, customer journey maps, categorization, and content tiering as the building blocks for a pragmatic global content strategy.

    Attendees will learn how to apply domestic market discipline to global rollouts, steps to follow when creating a practical strategy, and the importance of validating domestic marketing profiles to ensure they are appropriate for global use. You'll also learn how customer journey maps, auditing and categorizing of content for local markets, and establishing content tiering criteria based on hard data can help you be successful.
  • Don’t just move data. Improve data management on your Journey to Cloud
    Don’t just move data. Improve data management on your Journey to Cloud Anthony Smith, EMEA Head of Technology, JLL and Forbes Analyst Joe McKendrick, McKendrick Research Sep 20 2017 4:00 pm UTC 60 mins
    The journey to cloud is an evolution not a revolution Data management issues get amplified in the cloud because of a complex landscape across cloud and on-premise applications. When you are moving data around, data security, data governance and data quality should be a top priority. Join Joe McKendrick from Forbes and Anthony Smith, Head of Technology Solutions at JLL to discover:
    •How to get the architecture right and understand what data goes to cloud and what stays on-premises, and what data management brings to the table around data quality, data security, and data governance.
    •Best practices on embracing both cloud and on-premises to scale flexibly and innovate faster to meet with accessible, secure and relevant data
    •How JLL is embracing both cloud and on-premise worlds for flexibility and faster development of best of breed solutions irrespective of where they are hosted. Hybrid is about digital innovations at JLL helping us scale flexibly and innovate faster to meet our customers’ needs with innovative solutions.
  • Hyper personalization: Marketing to a Segment of One
    Hyper personalization: Marketing to a Segment of One Samantha Goldman, Head of Enterprise Marketing, Lyft Sep 21 2017 5:00 pm UTC 60 mins
    Consumers aren’t actually impressed by just a Hi, . And as deluged by content as they are, they know they have the luxury of simply ignoring you. To catch their interest, you need to demonstrate that you know what they want, and you can deliver it.

    In other words, hyperpersonalization. Innovations in marketing tech, like AI, machine learning, and shopping bots, enable you to microsegment all the way down to a customer’s purchase and interest patterns to develop messaging that triggers powerful interest, creates deep engagement, and drives sales.

    Learn more about the tech you need, the strategies that win, and how how to deliver the “you know me” satisfaction that keeps customers coming back for more when you join this VB Live event!

    Don’t miss out!

    You’ll learn:
    * Why broad segmentation is no longer enough
    * How shopping bots, AI + more enable one-to-one marketing
    * How psychographics, lifecycle data, and multi-channel behavior can build customer profiles
    * How engagement, experience and retention improves one-to-one marketing
    * The importance of not being creepy
    * Trends and future of hyper-personalization

    Speakers:
    * Samantha Goldman, Head of Enterprise Marketing, Lyft
    * Stewart Rogers, Direct of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Marketing Data Quality: Four Roles, One Goal
    Marketing Data Quality: Four Roles, One Goal John Donlon, Senior Research Director, SiriusDecisions Sep 21 2017 5:00 pm UTC 60 mins
    The marketing team’s goal is to acquire new customers and grow existing customer spend. To do this, they must have customer data that is relevant, timely and trusted. Data-driven marketers don’t just manage their new marketing applications; they actively manage their data as a strategic asset. And, as with all strategic assets, that means putting in place rigorous systems of governance to define key dimensions and the metrics to control the data that defines them.

    In this session, John Donlon, Senior Research Director, at SiriusDecisions discusses the four roles required within the marketing organization to support data management efforts; the scope of their responsibilities; and how their performance should be measured.
  • Structured Docs + Taxonomy: Finding New Answers in Your Content
    Structured Docs + Taxonomy: Finding New Answers in Your Content Joe Pairman, Mekon, and Andreas Blumauer, Semantic Web Company Sep 28 2017 3:00 pm UTC 60 mins
    We think of content as documents: articles, books, presentations, videos. However, readers focus not on the documents but on the answers that they may contain — the answers to questions such as "what is this for," "how do I," "why should I," and even "what is all the information on this particular subject." The tools of structured content let us sequence, chunk, and reuse information in a customer-friendly way. Yet, often a single chunk of information is not the whole answer — that answer lies in the meaningful connections between various pieces of content.

    Join me, Scott Abel, The Content Wrangler, and my guests, Joe Pairman of Mekon, and Andreas Blumauer, managing partner of the Semantic Web Company for this free webinar. Joe and Andreas will guide you on a journey that will show you how taxonomy helps us build meaningful connections so that readers can understand the big picture. They will talk about doing a better job of surfacing information for search engines—from Google to our own intranets. Ultimately, when granular chunks of content are networked with taxonomy tags as a knowledge graph, the system can answer questions that no-one has imagined yet — the myriad of messy, complex queries that arise in real-life knowledge-seeking.

    Key takeaways:
    • Benefits and principles of granular structured content, and how to prepare your own content for this new architecture.
    • Best practices for linking structured content to standards-based taxonomies and pitfalls to avoid
    • The underlying semantic architecture to build a truly mature and scalable approach to linking content and data

    ABOUT THE PRESENTERS

    Joe Pairman is Lead Consultant at Mekon Ltd., helping clients from healthcare to software realize the full potential of structured content and innovative information delivery with taxonomy. Andreas Blumauer is managing partner of the Semantic Web Company and is experienced with large-scale semantic technology projects in various industry sectors.
  • Activating and Shaping the Customer Journey:Lessons From JD Williams Group on Ho
    Activating and Shaping the Customer Journey:Lessons From JD Williams Group on Ho Vicky Currie, JD Williams, Tony Brown, Teradata Customer Journey Solution and Liz Miller, CMO Council Oct 4 2017 3:00 pm UTC 75 mins
    It is easy to commit to delivering to exceptional customer experiences, but executing on the same can often be the hardest step. Join CMO Council, Teradata and JD Williams in part 2 of our webinar series to hear how organizations can enhance the customer experience and influence their buyers’ next steps to align with organizations’ desired goals and objectives.

    During this one-hour webinar, Vicky Currie, Head of Segmentation and Selections in the Customer Insight Group for JD Williams, will share insights around how the company transitioned from just collecting customer data to influencing customer decisions with predictive insight. Specifically, Currie will share how JD Williams moved from mapping the customer journey to actually understanding where customers are in the buying process, and then intervening with the right offer, at the right time and through the right channel, to lead customers to a purchase. Hear Currie explain how the ability to combine insights with action has helped JD Williams to meet business objectives, drive revenue and, above all, improve the customer experience.

    Joining the CMO Council and Vicky Currie will be Tony Brown, Vice President of Product Management and Business Development, Teradata Customer Journey Solution. Tony will share insights on the critical steps marketers must take to better inform and shape the buyer journey.

    Among the topics to be discussed:

    •How data and analytic insights can help identify a customer’s stage in the buying journey
    •Why integrating online and offline data is critical for a holistic view of the customer
    •Real-life business benefits of optimizing customers’ journeys