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  • CEO PoV: Take Control of your Cloud Application Experience
    CEO PoV: Take Control of your Cloud Application Experience Praveen Akkiraju, CEO, Viptela Recorded: Apr 20 2017 39 mins
    Enterprises are undergoing a revolution in their infrastructure as the application world is being transformed by cloud technologies. Today your applications can be located in the data center, through IaaS, or in a SaaS cloud. Similarly, users are transforming with mobility; no longer are they tied to one location. Enterprises want to solve the problem of connecting users to their applications in a consistent and secure manner.

    The overarching issue is the connectivity between these two worlds as we're stuck in two-decades old technology. Enterprises are therefore challenged with the requirement to transform their infrastructure while integrating underlying legacy technologies, and for the user to access their applications while maintaining policy and security framework.

    Join our CEO as he discusses how IT infrastructure is being transformed during the era of cloud technologies, and how Enterprises across a number of industries can embrace the network revolution.
  • Grow & drchrono: D.R.E.A.M. - Data Rules Everything Around Me
    Grow & drchrono: D.R.E.A.M. - Data Rules Everything Around Me Joe Durfey, Head of Strategic Partnerships at Grow Recorded: Apr 19 2017 24 mins
    By now, organizations understand that using data effectively is a key ingredient to winning. But why is it so hard for so many organizations to really use their data to gain a competitive advantage? Find out how drchrono and grow are joining forces to solve this problem.
  • Three Ways to Make Sure Your Marketing Campaigns Connect
    Three Ways to Make Sure Your Marketing Campaigns Connect Allison Stilley, Sales Consultant; Jason Medd, Sr Product Manager; Donal Dunne, Sr Product Marketing Manager Recorded: Apr 19 2017 27 mins
    Marketo helps marketers get the most relevant messages to prospects at the right time. But too many companies’ Marketo systems are full of inaccurate or outdated data—including bad email addresses, postal addresses, and phone numbers.

    You need to protect these fields’ quality and integrity if you want to communicate with your customers and prospects, and obtain a single view of them across all channels. Fortunately, this is easy to achieve with the right knowledge and technology.

    Attend this webinar to learn how you can:

    •Quickly visualize and monitor the health of your Marketo data
    •Fix the most impactful data quality problems right inside Marketo
    •Enrich your data with business and/or consumer information
  • Customer support: Unleash your superpowers with AI
    Customer support: Unleash your superpowers with AI Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 13 2017 59 mins
    Flawless customer support directly translates to bottom line success. And that means reading customers' minds by offering real-time, reliable responses wherever they are—a feat that's not easily accomplished with call centers or even Live Chat.

    To help companies get it right every time, AI has stepped into the breach, cape blowing in the breeze. AI is impacting just about all areas of company activity, and now enables cost-effective, efficient, and superpowered solutions that turn customer agents into heroes, helping them assist more customers, more quickly, in the channel they're most accustomed to using—messaging platforms. Or maybe not using agents at all, but bots.

    Join our interactive VB Live event where Stewart Rogers will take a deep dive into his latest VB Insight report to give you the who, what, why—and especially how—of AI-powered customer service.

    In this webinar you'll:
    * Use AI to accelerate your customer support
    * Learn why chatbots are the answer to increased customer service
    * Get started on the first steps toward implementing an AI solution on the help desk
    * Integrated an innovative social customer service operation in a bot-driven world

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Tony Jamous, President of Nexmo, part of Vonage
    * Wendy Schuchart, Moderator, VentureBeat
  • ServiceNow 101: The 3 Crucial Powers of ServiceNow
    ServiceNow 101: The 3 Crucial Powers of ServiceNow Ellen Daley, Ross Rexer Recorded: Apr 12 2017 33 mins
    Join Acorio’s leadership team members: CEO, Ellen Daley, and Vice President, Ross Rexer for an online web clinic on Wednesday, April 12th, 2017, 1:00 PM EST. They'll offer real-world examples of the three major ways the platform can add value to your business.

    What You'll Learn:
    - Satisfy the high expectations for speed and visibility among your customers, employees, and partners;
    - How to go beyond low-hanging fruit and pick worthwhile opportunities and predict long-term growth areas
    - Real-world examples of companies revolutionizing IT Service Management, and visualizing transformative data and reporting.
  • ServiceNow Innovation in 2017: The Hype vs. Reality | ITSM Midwest Lunch & Learn
    ServiceNow Innovation in 2017: The Hype vs. Reality | ITSM Midwest Lunch & Learn Ross Rexer, Eric Smith, Dave Kruchten, Meghan Lockwood Recorded: Apr 11 2017 61 mins
    Join Acorio's Vice President, Ross Rexer, and Midwest Sales Manager, Dave Kruchten to learn how organizations are modernizing their IT Services with ServiceNow's best-in-class cloud-based ITSM.

    What You'll Learn:

    - ServiceNow's power to transform businesses
    - How to go beyond low-hanging fruit and pick REAL opportunities
    - Real-world examples of companies revolutionizing IT Service Management
  • Digging into Data: Filter and Drill Features in Grow
    Digging into Data: Filter and Drill Features in Grow Grow Product Team Recorded: Apr 11 2017 27 mins
    Explore your data like never before with Grow's latest feature release: Filter and Drill! Our skilled product team will walk attendees through the new features and answer live audience questions.
  • More Leads, More Sales: How to Make Your Funnel Wider
    More Leads, More Sales: How to Make Your Funnel Wider Bryan Tobin, Training and Usability Manager, SharpSpring Recorded: Apr 6 2017 37 mins
    Everyone wants a wider funnel to capture more leads. Let’s ditch the theories and get practical. How do you do it?

    This webinar will challenge you to think about the phases of a sales and marketing funnel: Driving Leads, Messaging and Closing.

    We’ll apply the specific tools and features that marketers use in each phase, and see how they multiply when used together.

    Whether you are new to marketing automation or you are a pro user, you'll see how these features work in concert to drive more leads, convert leads to sales and optimize the marketer's spend.
  • CEO PoV: IT Infrastructure for the Cloud Era
    CEO PoV: IT Infrastructure for the Cloud Era Manan Shah, Director of Product Management at Viptela Recorded: Apr 6 2017 47 mins
    Enterprises face major hurdles as they transform their IT infrastructure in the era of IoT, Cloud, and mobile. Viptela defines how simplification and abstraction of sophisticated underlying technology is imperative to reimagining today's connectivity; an architecture that fundamentally changes the way networks are built and consumed. We invite you to join the discussion as we break down the essential areas behind how some Fortune-500 enterprises are taking the lead in jump-starting IT innovation.

    SD-WAN is the first step in transforming enterprise infrastructure. However, depending on the solution, organizations could still be stuck with an operationally complex model. Implementing separate infrastructure solutions for Cloud, IoT, mobile, security, etc. compounds the problem. It is crucial to think of integrated strategies on addressing security vulnerabilities, application performance, and long provisioning times for new services.

    The right SD-WAN solution is just the beginning.
  • Multi-Touch Attribution in the age of AI
    Multi-Touch Attribution in the age of AI Glenn Davis, Product Marketing, Treasure Data Recorded: Apr 6 2017 46 mins
    Ordinary attribution metrics tell us next to nothing about what parts of the customer journey are more likely to influence a customer to make a purchase.

    The holy grail of marketing, true multi-touch attribution modeling, has remained frustratingly out of reach. The best marketers could hope for were difficult-to-parse proxies like linear attribution and time decay attribution.

    But now, in the age of AI, we can finally achieve the real thing—probabilistic attribution modeling. In this webinar, we will tell you how true multi-touch attribution can let you:

    - Turbocharge ROI across all your marketing channels
    - Grow your funnel with one-to-one marketing to customers most likely to buy
    - Predict the customers most likely to buy, and increase per-purchase spend
  • Executive Roundtable: Marketing Attribution & ROMI
    Executive Roundtable: Marketing Attribution & ROMI Tom Campbell, Yellowfin; Robyn Forman, Zoomdata; David Pitta, BrightTALK Recorded: Apr 6 2017 48 mins
    For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it’s difficult to track and analyze each touchpoint, and even harder to determine which action was most influential in closing a deal.

    As a result, only 22% of marketers believe they’re using the right attribution model, according to Bizible. In this live roundtable, our panel of marketing experts will discuss the current landscape of attribution and ROI, highlighting areas where marketers can improve and fine tune their strategies.

    Our panel will weigh in on topics including:

    - Selecting an attribution model that’s right for your organization
    - Measuring marketing ROI effectively and accurately
    - Interpreting attribution data to invest in more revenue-generating tactics
  • Triple Threat:  Protecting Data Throughout its Lifecycle
    Triple Threat: Protecting Data Throughout its Lifecycle Don Vilen, Joel Rubinson Recorded: Apr 5 2017 46 mins
    Marketers have never seen a challenge like this: unprecedented amounts of data, transferred at unprecedented rates, with data breaches doubling in just the past year. Many solutions have protected data in its various states, but no solution has secured data at rest, in use, and in motion – until now.

    In Triple Threat: Protecting Data Throughout its Lifecycle, IIS Chief Data Scientist Don Vilen and Strategic Advisor Joel Rubinson show you how to utilize the most advanced algorithms, format-preserving encryption to protect PII, and tokenization.

    About the presenters:
    Don Vilen - Formerly a Data Scientist at AOL and Chief Data Scientist at Buysight, IIS Chief Data Scientist Don Vilen brings over 30 years of software development and data analytics experience to this webinar. He has worked on some of the most groundbreaking database and web advertising products the industry has seen.

    Joel Rubinson - Joel is an adjunct professor of marketing at New York University. A published author and marketing analytics consultant, Rubinson has allowed IIS to streamline the conversation between its customers’ marketing and IT departments.
  • Intro to Agile Marketing: Work faster and smarter by changing how you work
    Intro to Agile Marketing: Work faster and smarter by changing how you work Andrea Fryrear , Founder and Chief Content Officer, Fox Content and David Lesué, Creative Director, Workfront Recorded: Apr 5 2017 58 mins
    Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organisational silos, hierarchies, and processes? It may be time to get Agile. More than 90% of marketers who have adopted Agile marketing say it has improved their speed to market for ideas, products, and campaigns.

    Whether your marketing organisation is just curious, starting the transition or all in on Agile, the time to learn about Agile marketing is now! Join Agile marketing expert Andrea Fryrear, and Workfront Creative Director David Lesué, as they explore what it means to be an Agile marketer and provide practical tips on how your organisation can make the transition.

    Attend this webinar and learn how to:
    •Secure leadership buy-in to move to an Agile marketing methodology.
    •Respond to market changes more quickly.
    •Improve collaboration between departments and locations.
    •Avoid daily distractions and stay focused on the right priorities.
  • Methods To Measure Marketing And The Metrics We Move
    Methods To Measure Marketing And The Metrics We Move Dean Levitt, Founder, Teacup Analytics Recorded: Apr 5 2017 47 mins
    How do you measure the impact of your marketing strategy? Are you a victim of misleading data spikes up and down? Do you even know which metrics matter when?

    This webinar will cover the best method to calculate the true impact of your actions. We'll also discuss which metrics are the right ones to measure depending on business goals and lastly, we'll talk about clarity in reporting and monitoring and how to quickly catch issues that indicate a change of course is needed.
  • How to Increase Go-to-Market Efficiency with Predictive Analytics
    How to Increase Go-to-Market Efficiency with Predictive Analytics Sean Zinsmeister, VP of Product Marketing, Infer Recorded: Apr 4 2017 37 mins
    Predictive analytics and AI are quickly becoming “the new electricity” for modern businesses. Sales & Marketing in particular is starting to see great success taking on the daily onslaught of Data to learn, adapt, and drive efficiencies.

    In this webinar you’ll learn:

    - How predictive models are created
    - Key GTM challenges associated with predictive
    - Real life use cases for Sales & Marketing
    - How to measure success
  • BrightTALK Live Panel: AI and Machine Learning
    BrightTALK Live Panel: AI and Machine Learning Joel Harrison, B2B Marketing; Justin Hall, Soto; Adam Sharp, Clever Touch, Dorian Logan, BrightTALK Recorded: Apr 4 2017 60 mins
    Last year, marketers were focused on predictive analytics and ABM. This year is proving to be all about how machine learning and artificial intelligence will impact marketing strategies.

    Leading organisations powering the marketing technology landscape are quickly innovating to introduce new technologies and are determined to make marketers successful. But just how will this happen? What questions should you be asking in order to innovate on your go-to-market plans?

    Join us on Tuesday 4th April as we discuss how machine learning and artificial intelligence is shaping marketing decisions, driving growth and improving the customer experience.
  • How Predictive Algorithms Help Businesses Make Data-Driven Decisions
    How Predictive Algorithms Help Businesses Make Data-Driven Decisions Maurice Flynn, Marketing Director, Altaire Recorded: Apr 4 2017 45 mins
    Advancements in marketing intelligence and analytics have enabled marketers to streamline demand, performance and ROI to better align with business metrics and support growth. Marketers are using analytics to analyze the effectiveness of automation, build out predictive models, personalization and performance metrics, leading to less waste and increased revenue.

    In this session we look at the key trends, techniques, tools and tricks in this space to help get you off to a fast start and build on success, including:

    - What does marketing prediction mean and how can we cut through the jargon?
    - How can we combine predictive models and personalization to deliver more profitable revenue (or other business objectives) with less resources?
    - What are the options when it comes to marketing predictive models and personalization? How can we compare and contrast the pros and cons?

    This talk Included case studies and examples based on personal experience. Suitable for all levels as it has all the basic building blocks for success and advanced techniques too built from personal experience.
  • Workforce Shift Scheduling: Turning a Task into a Strategic Advantage
    Workforce Shift Scheduling: Turning a Task into a Strategic Advantage Mollie Lombardi, CEO and Co-founder - Aptitude Research Partners Recorded: Mar 30 2017 62 mins
    The schedule is at the center of life for many organizations. Who needs to be where and when is the foundational construct of running a business. And particularly in organizations with large amounts of hourly staff, or multiple shifts, making sure people show up as needed can be the difference between productivity and standstill.

    In today’s world, simply executing an accurate and effective schedule is not enough. Scheduling has become a strategic element of the employer employee relationship, and a key translation point between business strategy and execution. By using tools to make the scheduling process more manageable for administrators, more interactive for employees, and more informative for the business, organizations can leverage the time and investment it takes to create schedules to deliver value far beyond the tactical.

    Join Mollie Lombardi, Co-founder of Aptitude Research Partners, she explores the impact of automation integration mobile tools in the consumerization of technology are impacting not only how organizations create schedules in all environments from simple to highly complex and regulated, but the user experience for both employees and executives.
  • T-Systems International transforms their IT landscape with HPE Operations Bridge
    T-Systems International transforms their IT landscape with HPE Operations Bridge Uwe Zanker, Global Head of Systems Management within Global IT Operations, T-Systems International Recorded: Mar 30 2017 52 mins
    Under extreme time and quality pressures, T-Systems International (TSI) and HPE Software overcame technical and organizational roadblocks to make their large migration project a success. The collaboration between TSI, HPE Software Support and R&D formed the basis for a successful monitoring environment, as part of an integrated HPE solution that includes service, configuration and asset management.

    TSI has transformed the way they manage their IT, and how they provide their services, together with HPE Software. In this webinar, Mr. Uwe Zanker, Global Head of Systems Management within Global IT Operations discusses the project and the lessons learned.
  • AI for Sales Operations: The Next Revolution
    AI for Sales Operations: The Next Revolution Michael Lock, CEO of Aviso Recorded: Mar 29 2017 45 mins
    Sales forecasting is experiencing an AI disruption that's nothing short of epic. As the first to introduce this technology into the organization, Sales Ops is ushering in something big. Find out how you can leverage AI to improve sales forecasting and eliminate errors caused by spreadsheets, and how early adopters at technology companies obtain an accurate forecast on day 1 of Q, predict run rate business, and gain business visibility and actionable AI-powered insights that immediately improve sales.
  • The Customer Data Best Practices Your Digital Transformation Needs
    The Customer Data Best Practices Your Digital Transformation Needs Thomas Brence, Director of Product Marketing, Informatica & Monica Mullen, Principal Solutions Marketing Manager, Informatica Recorded: Mar 29 2017 31 mins
    If you’re betting your future on digital transformation initiatives to increase the loyalty of a changing customer base, don’t overlook the state of your customer data. It’s not only customer expectations and demographics that are changing, but how you reach customers is in a perpetual state of flux. Twenty percent of addresses, thirty percent of email addresses and eighteen percent of phone numbers change every year. People change jobs, get married, have families – and have different needs as a business person, with their families, or with their friends. Relying on customer data that is inaccurate and unreliable leads to offers that fall flat, higher program costs, and lower team productivity.

    Join us to learn:

    - Customer data best practices to support your digital transformation investments
    - How you can keep customer contact data in Salesforce relevant and accurate to boost team productivity and increase trust in your data
    - The ways you can easily verify, validate and enrich your customer data for better customer understanding and actionable insights
  • Customer Insight :: Don’t let tyre kickers leave your marketing flat
    Customer Insight :: Don’t let tyre kickers leave your marketing flat Jemma Hardyman, Consultant at Blue Sheep Recorded: Mar 29 2017 25 mins
    How many hours do your sales and marketing teams waste on “Tyre Kicker” prospects that never buy anything?! Blue Sheep has found that organisations waste 80% of their total time chasing prospects that contribute 15-20% of the revenue and just 20% of their time on clients that provide 60-80%.

    The issue happens time and again where a business is not able to identify these ‘Tyre Kickers’ early enough in the marketing-sales cycle.

    Using customer insight and a unique process called ‘Money Mapping’, Jemma Hardyman – lead consultant for the Blue Sheep Data Services team – will discuss how all B2B organisations can utilize simple analytics and segmentation techniques to ensure you devote your marketing and sales efforts on the right prospects that are going to spend big and stay longer!

    You will learn:

    - Most beneficial ways of segmenting your database
    - Case Study: the real ROI of segmentation
    - How to discover more of your best customers

    This webinar is run by Blue Sheep, a BlueVenn partner.
  • CSM South East Lunch & Learn | Acorio
    CSM South East Lunch & Learn | Acorio Adam Mason, Brian Uhelski, Meghan Lockwood Recorded: Mar 28 2017 50 mins
    Adam Mason, one of Acorio's Vice Presidents, will walk you through Customer Service Management business challenges - All you need to do is enjoy your pizza!

    Additionally, within this webinar, we will showcase a demo of ServiceNow’s unique power to address these challenges.

    Webinar Outline:

    - The Problem: Getting Customer Service Wrong is Expensive
    - Here's What you can Achieve Doing it Right
    - Deadly Sins of Customer Servie Management
    - Not Contextual
    - Major Benefits
    - What do we mean by Light Speed?
    - The Next Level: Mining Customer Support to Drive Revenue (Account Insight, Upsell Cross Sell, New Products and Upgrades)
  • Applink: Automate the process flow between HPE OpsBridge & 3rd party BSM vendors
    Applink: Automate the process flow between HPE OpsBridge & 3rd party BSM vendors Stefan Goeritz, Applink and Ian Bromehead, HPE Recorded: Mar 23 2017 53 mins
    In this session we will demonstrate AppLink’s CLIP solution to implement a combined workflow of HPE OMi’s event management capabilities integrated into the incident management process of ServiceNow and BMC Remedy. In addition to CLIP’s out-of-the-box workflow, this session shows real life non-intrusive customer customizations of CLIP to address auto-assignment of incidents, context sensitive auto-resolution of incidents based on CLIP variables and direct vs. indirect integration options.
  • 3 Ways to Retool Your Business with Technology in 2017
    3 Ways to Retool Your Business with Technology in 2017 Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software; Jeinnfer Royer, Direct Product Marketing, DocuSign Apr 25 2017 8:00 pm UTC 60 mins
    Nearly 50% of business leaders fear they will become obsolete over the next several years, and nearly 80% feel threatened by digital startups. Why? New technologies and digital strategies are challenging existing business models and forcing companies of all sizes to reimagine patient care, product innovation and distribution models to remain competitive.

    View this on-demand webinar hosted by PharmaVOICE to learn from Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software, a leader operating at the intersection of life sciences and technology as she shares how she built her business on a digital platform to accelerate her organization’s global expansion while meeting the needs of mobile, digital customers and employees.

    Topics covered include:

    - Streamlining clinical research, sales and HR processes with digital tools
    - Elevating the digital agenda at your organization
    - Scaling technologies globally
    - Applying nimble design models for life science operations
    - Implementing top life sciences trends in 2017
  • How to Use Your Secret Weapon: Intelligence for the Sales Org
    How to Use Your Secret Weapon: Intelligence for the Sales Org Michael Lock, CEO at Aviso, and Steve Silver, Senior Research Director at Sirius Decisions Apr 26 2017 4:00 pm UTC 60 mins
    In the age of big data, Sales Operations has emerged as a strategic ally to the sales team. Still, only 15% of companies have adopted data-driven best practices, and most B2B technology companies struggle with how to fully leverage machine learning and AI to provide actionable sales insights and intelligence.

    In this joint webinar with Sirius Decisions and Aviso, you will learn:
    - Key drivers of change for your department and the new role of the modern Sales Operations department
    - How Sales Operations is introducing AI into the sales organization
    - Data-driven best practices for providing insight suited to the needs of executives, manager and reps
  • Embedded Analytics: A New Approach for Getting Value From Your Data
    Embedded Analytics: A New Approach for Getting Value From Your Data Alex Woodie, Editor at Datanami, Daniel Mintz, Chief Data Evangelist at Looker Apr 27 2017 5:00 pm UTC 60 mins
    Embedded analytics is not new, but the technology for integrating charts, reports, dashboards, and self-service exploration has evolved considerably in the past 5 years. Today, companies in every industry are strengthening relations with customers and suppliers by productizing their data to make it accessible where people need it, when people need it.

    In this webinar you'll learn about:

    - The evolution of embedded analytics
    - Applications and use cases for embedded analytics
    - Whether to build or buy analytics to embed in applications
    - Technology today that is making it possible to monetize data
  • Machine Learning: The what, how, and why you need it now
    Machine Learning: The what, how, and why you need it now Stewart Rogers, Dir. of Marketing Technology, VentureBeat Apr 27 2017 5:00 pm UTC 60 mins
    The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change.

    McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning.

    In this webinar you’ll:

    * Learn how cognitive technologies scale across mobile devices (including cars)
    * Evaluate the value of a machine learning product to your organization
    * Tailor your data structure to optimize for future machine learning initiatives


    Speakers:


    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Knowledge17 Sneak Peek: Our Best of ServiceNow
    Knowledge17 Sneak Peek: Our Best of ServiceNow Ellen Daley, Adam Mason, Carleen Carter, Meghan Lockwood May 2 2017 5:00 pm UTC 60 mins
    Knowledge17, ServiceNow's biggest event of the year, is just three weeks away. Join Acorio's Leadership Team on a panel discussion of what to expect at the fastest-growing enterprise cloud company's annual conference.

    We will fill you in with highlights of our Customer's center stage presentations, new technology and innovations, key success stories since last year, and the main themes they expect ServiceNow leadership share.

    This year's K17 theme is experiencing IT, Customer Service, HR & Security at Lightspeed. Get a head start on your competition by getting the inside scoop before you even reach the plane.

    - Preview main stage presentations by Acorio and clients
    - Sneak Peek at our new demo
    - Five tips to get the most out of your K17 experience

    And be sure to visit us at Booth #419
  • Mobile commerce + AI: Not just a nice-to-have
    Mobile commerce + AI: Not just a nice-to-have Stewart Rogers, Director of Marketing Technology, VentureBeat May 9 2017 5:00 pm UTC 60 mins
    AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet.

    Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service.

    In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support.

    Don't miss out!

    In this webinar you'll:
    * Dive into the current AI landscape, from free tools to enterprise-class options
    * Learn how conversational UI and AI will transform your mobile commerce
    * Understand which new platforms are right for your own commerce strategy
    * Get the key points to convince your CEO and CFO to put these master class tools in your hands

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • AthenaHealth “Unbreaks” Health Care by Modernizing their Data Stack
    AthenaHealth “Unbreaks” Health Care by Modernizing their Data Stack Greg Joondeph-Breidbart, Data Engineer, AthenaHealth, Saqib Mustafa, Marketing, Snowflake, Nouras Haddad, Technology, Looker May 11 2017 4:00 pm UTC 60 mins
    Athenahealth is on a mission to ‘unbreak’ the US health care provider experience, and they are using data to do it. With a new Snowflake data warehouse and Looker data platform on top, data analysts at Athenahealth are delivering data to more people in their organization, and improving patient experience in the US healthcare system.

    In this webinar, you'll hear from Greg Joondeph-Breidbart, Senior Manager of Data Engineering at Athenahealth, on why they moved from legacy systems to the cloud. They now have:

    - Iterative product analytics which allow them to continually update, analyze and tweak their product without fear of adjusting their schema or redefining business logic

    - Row-level details so the people closest to the data can drill into the why behind every report and take action on any inconsistencies immediately

    - Feature-rich reporting that leverages Snowflake’s unique concurrency functionality and simplicity with the power and flexibility of Looker’s modeling layer
  • Address Verification 5.11.0 – What’s New?
    Address Verification 5.11.0 – What’s New? Amarpal Sohi May 11 2017 4:00 pm UTC 30 mins
    •The Spring release of Address Verification is now available. Come and learn about the new capabilities available in Address Verification 5.11.0, which will add value to your organization and help you make more informed decisions. Some of the highlights include:

    •USA Enhancements
    •UK Enhancements
    •APAC Enhancements including Native Support for Macau
    •Iran – Postal Code Updates
  • Digital Transformation: 5 Key Capabilities for Your Technology Platform
    Digital Transformation: 5 Key Capabilities for Your Technology Platform Neil Simpson - Innovelocity Founder, Jeff Klotz - Bizagi Solutions Consultant, Steve Tassell - Bizagi Product Marketing May 18 2017 4:00 pm UTC 60 mins
    Organizations in every industry face the increasing threat of disruption from new business models and so they must transform to thrive in a digital economy. Leaders tasked with bringing about change, need to invest in technology that will accelerate an organization’s journey to becoming a digital business

    Join Bizagi and Innovelocity as we discuss the essential characteristics of a digital business platform.

    Register now and join in the discussion covering:

    - The role of technology in transforming a business
    - What is a digital business platform?
    - The five essential characteristics of a digital business platform
    - How does a digital business platform accelerate your transformation journey?

    Who should attend: Digital Technology Leaders, Application Development Leaders, IT and Business Process Professionals.
  • Accelerating Biz Ops with Live Data Management
    Accelerating Biz Ops with Live Data Management Kapost May 18 2017 5:00 pm UTC 60 mins
    Kapost’s award winning “B2B marketing operating system” helps leading companies like Linkedin, IBM, and AT&T maximize ROI around their content marketing strategies. Unfortunately, when it came to getting insights from internal systems Kapost faced the same challenges as many data-driven companies do, where business insights were trapped behind siloed data sources from a dozen different systems in multiple departments.

    In this Talk, Kapost will talk about how they used a Live Data Management strategy to unify their data across systems and democratized data access so their teams could integrate new data on-the-fly, collaborate around experiments and rapidly execute on new business insights
  • Customer Journey Optimization: Following in the steps of your customers
    Customer Journey Optimization: Following in the steps of your customers Jim Kelly, Principal Consultant at BlueVenn May 24 2017 2:00 pm UTC 60 mins
    Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.

    In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.

    You will learn:

    •New ways to monitor cost
    •Measure response
    •Attribute impact
    •Improve communications
  • Bigger, better, faster subscription commerce growth
    Bigger, better, faster subscription commerce growth Wendy Schuchart, VentureBeat May 24 2017 5:00 pm UTC 60 mins
    Better, stronger, faster subscription commerce growth

    The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition.

    That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips.

    Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics.

    In this webinar, you'll:

    * Identify the most effective subscription plans and promotions
    * Compare your trial program performance against industry benchmarks
    * Use best practices to create a frictionless subscription experience
    * Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more.

    Speakers:

    * Wendy Schuchart, Moderator, VentureBeat
    * Emma Clark, Sr Product Manager, Recurly
  • From Disparate Data to Tell-All Dashboards at Talkdesk
    From Disparate Data to Tell-All Dashboards at Talkdesk Ernest Wong, Product Manager, Talkdesk, Nouras Haddad, Dir of Tech Alliances, Taylor Brown, Co-founder of Fivetran May 25 2017 4:00 pm UTC 60 mins
    Inefficient data pulls to update stale Excel spreadsheets. Manual SQL queries against your production database. Data locked away in apps with unusable analytics interfaces. When you don’t have a solution for data, you fall back on slow, suboptimal tactics for accessing data, denying business users and decision makers access to the most accurate, up to date, and relevant information.
    Learn how Talkdesk went from a chaotic world like the one above to being a company where people can easily explore data and quickly get a 360° view of every account. Using FiveTran and Looker, Talkdesk’s product manager was able to tie all their now-centralized data together to create a powerful and stable environment for data discovery.

    From this webinar, you will learn:

    • What a centralized data store can do for you and how you can achieve that

    • Why you should be transforming your data at the time of query, not before you load it into your database

    • How one man created a company-wide data platform in one month
    Watch to understand how to take control of your data and use it to drive results.
  • Single Customer View: Mythical beast or reality?
    Single Customer View: Mythical beast or reality? Jim Kelly, Principal Consultant at BlueVenn Jun 8 2017 2:00 pm UTC 60 mins
    This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at Blue Group, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization.

    Having consulted for some of the biggest names in the retail, leisure, finance and insurance industries, Jim provides an honest and fair representation of the benefits and complexities of building an SCV.
  • Financial Services:Driving new sales via Single Customer View & Data Management
    Financial Services:Driving new sales via Single Customer View & Data Management Matthew Cawsey, Financial Services Master Data Management Specialist, Informatica, Steve Parry, EVP, Entity Jun 13 2017 1:00 pm UTC 60 mins
    Financial services organisations are under intense pressure to identify new opportunities to grow sales. In an increasingly digital world where customers are engaged via multiple channels, financial services organizations struggle to understand all of the interactions with customers to propose more targeted solutions and drive new sales. Using new data platforms, like Apache Hadoop, and enterprise data lake management solutions from Informatica, successful organisations are building a single trusted view of customers by finding, preparing, mastering, securing, and governing data into trusted data assets.

    These activities make up part of a robust Data Management approach - across people, process and technology - to validate and continually trust analysis and business decisions that arise.

    Those who fail to adopt integrated and systematic approaches to data management are not only missing an opportunity, but creating compliance risk and negative customer experiences deriving from data silos spanning across the organisation.

    Join Informatica and Entity Group on this webinar to learn about:

    •The Data Delta (or gap in people, process and technology) which organisations face in achieving a complete ‘Single Customer View’ – and how to integrate more data faster from more data sources
    •How Data Lake Management and Master Data Management collectively power a trusted single customer view
    • How you can augment your trusted master customer data & identify new relationships & opportunities
  • Action GDPR – Centralise, Cleanse & Curate Your Subject Data
    Action GDPR – Centralise, Cleanse & Curate Your Subject Data Matthew Cawsey, Financial Services Master Data Management Specialist, Informatica Jun 28 2017 1:00 pm UTC 60 mins
    GDPR (General Data Protection Regulation) is only a year away, and many organisations are still trying to understand what this new regulation means to them, and their data practices.

    Join us for the final in a series of webinars which focus on how organisations can begin to action GDPR - this short session is all about creating a single place to access, maintain and administer Data Subjects and their explicit consent - with Master Data Management.

    In the context of GDPR, a mastering process collects Subject Data from across the enterprise and a range of techniques are applied to match & merge data related to the same party, enabling an organization to accurately identify all records related to that data subject from a single place.

    This session will cover:

    -Essentials in the ‘right to be forgotten’ and SAR GDPR Clauses
    -Benefits which can be achieved in addition to preparation for GDPR Compliance
    -Live Demo of Informatica’s Master Data Management Capabilities for Subject and Consent Mastering
  • Push notifications that work: 6 tips for building a devoted user base
    Push notifications that work: 6 tips for building a devoted user base Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 13 2017 5:00 pm UTC 60 mins
    A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

    At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

    Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

    You'll:
    * Discover the one trick to never-fail push notifications everywhere, not just apps
    * Drive 2770% higher conversion rates through a specific kind of push notifications
    * Learn how to apply behavioral triggered push notifications in your own marketing strategy
    * Build better timing into your push notifications to increase conversions


    Speakers:
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Wendy Schuchart, Moderator, VentureBeat

    More speakers to be announced soon!
  • ASO or GTFO: App store optimization FTW
    ASO or GTFO: App store optimization FTW Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 20 2017 5:00 pm UTC 60 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!