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  • Applink: Automate the process flow between HPE OpsBridge & 3rd party BSM vendors
    Applink: Automate the process flow between HPE OpsBridge & 3rd party BSM vendors Stefan Goeritz, Applink and Ian Bromehead, HPE Recorded: Mar 23 2017 53 mins
    In this session we will demonstrate AppLink’s CLIP solution to implement a combined workflow of HPE OMi’s event management capabilities integrated into the incident management process of ServiceNow and BMC Remedy. In addition to CLIP’s out-of-the-box workflow, this session shows real life non-intrusive customer customizations of CLIP to address auto-assignment of incidents, context sensitive auto-resolution of incidents based on CLIP variables and direct vs. indirect integration options.
  • New Ways to Boost Sales Productivity in 2017 [Panel Discussion]
    New Ways to Boost Sales Productivity in 2017 [Panel Discussion] Gerhard Gschwandtner (Moderator); Anthony Iannarino, Teja Vora Recorded: Mar 21 2017 57 mins
    A new year, a new strategy, and new tools for winning sales! Join us for this webinar to get the inspiration and tips you need to set your intention to make 2017 the year of hustle, value creation, and digital transformation. Bestselling author and award-winning blogger, Anthony Iannarino, will share his top sales insights in this interactive webinar that welcomes audience participation and questions.

    Key takeaways for this webinar will include
    - The year of hustle. Learn how to create the right mindset and skillset to stay a step ahead of your competition.
    - The year of value creation. Discover how top performers focus on value creation - Anthony will share his secret sauce for winning more sales.
    - The year of digital transformation. Learn how to avoid time-wasting technology and social media traps and instead leverage the best tools to work 100 percent smarter, not harder.

    Moderator: Gerhard Gschwandtner, Founder & CEO, Selling Power
    Speakers: Anthony Iannarino, Bestselling Author and Sales Leader
    Teja Vora, Director of Marketing, DocuSign
  • Digital Transformation: How to Mitigate Risks in your Financial Processes
    Digital Transformation: How to Mitigate Risks in your Financial Processes Rob Larson, Product Manager - Stone Coast Fund Services and Mike May, Financial Services Lead North America - Bizagi Recorded: Mar 21 2017 49 mins
    Is your data working for you? Or against you?

    Right now organizations across the globe are looking to digitize and automate financial processes in order to save time, reduce risk, ensure regulatory compliance and create competitive advantage.

    Watch this session with Bizagi and Rob Larson of Stone Coast Fund Services to discuss how a growing number of organizations are digitizing core financial processes using process application platforms.

    Watch now to learn about strategies for:

    -Reducing risk and inefficiencies in your financial processes
    -Creating cross-functional digital processes that break down silos
    -Accelerating digital innovation in day-to-day operations
    -Unlocking new insights for competitive advantage

    Who should attend: IT and Business Process Professionals, Digital Transformation Leaders, Application Development Leaders, Digital Product Managers, Financial Process Owners.
  • How machine learning and AI will impact your marketing forever
    How machine learning and AI will impact your marketing forever Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Mar 16 2017 60 mins
    Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group.

    Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried.

    Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event.

    In this webinar you’ll:
    * Learn how speech recognition impacts the SEO value on your web presence
    * Understand the full ROI of fully automated chat bots for artificial human interaction
    * Integrate deep learning into your marketing strategy to realize unbelievable lift

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Keith Johnson, EVP Strategic Data Solutions, Wunderman
    * Terrilyn Tourangeau, Director of Loyalty Marketing, Choice Hotels
    * Jim D'Arcangelo, VP of Marketing, WhenIWork
    * Wendy Schuchart, Moderator, VentureBeat


    Sponsored by TreasureData
  • Lean data for marketers: How your org can stand out among lazy competitors
    Lean data for marketers: How your org can stand out among lazy competitors Jascha Kaykas-Wolff, CMO, Mozilla Recorded: Mar 16 2017 61 mins
    Today’s marketing has a dirty secret: it’s gotten lazy. During the past decade the number of marketing technology tools has exploded to well over 3,000. Overwhelmingly those tools have focused on collecting, organizing and finding insights from data. In response, marketers have defined growth as a mathematical exercise of collecting bigger and bigger datasets. Get all the data you can, goes the conventional wisdom, and software will find the magic bullet buried within the numbers.

    But what if we’re buying these marketing tools, because we think they will help us achieve growth where there isn’t a viable product market fit? What if it’s easier to continue to collect data than to take a risk without absolute certainty? What if we don’t need customer data beyond what’s explicitly been given to us by the customers already?

    Join our latest VB Live event for insight into how to adapt to the emergence of conscious choosers and build trust with your customers.

    In this webinar, you’ll:
    * Discuss how big data and marketing data collection tools have made marketers lazy
    * Learn about conscious choosers and how trust can help grow your business performance
    * Hear about lean data practices and practical tips

    Speakers:

    * Jascha Kaykas-Wolff, CMO, Mozilla
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon
  • CTO PoV: Enterprise Networks (Part 2)
    CTO PoV: Enterprise Networks (Part 2) Khalid Raza, CTO & Co-Founder, Viptela & Danny Johnson, Director, Product Marketing: Network Services, Verizon Recorded: Mar 16 2017 45 mins
    In Part 2, the CTO PoV will focus on Security for IoT and Cloud in Enterprise Networks.

    IoT, Cloud and Mobile devices are stretching the traditional limits of IT security. As enterprise applications change and technology advances, the fundamental network infrastructure needs to support a robust security framework.

    Khalid Raza (CTO, Viptela) & Danny Johnson (Director, Verizon) share their Point of View on why current WAN infrastructures are not designed to support new enterprise traffic patterns, and how emerging security approaches designed around segmentation and policy can help organizations adapt to these changes. Enterprises can protect their Cloud and enterprise against attacks and data leaks while migrating to a cost-effective Hybrid architecture.

    In this webinar, we will cover:

    - The security threats around Cloud and IoT
    - Applications that are stressing enterprise network security requirements

    View Part 1 On-Demand: https://www.brighttalk.com/webcast/14779/247749
  • Processing e-commerce payments: Mastering the subscription economy
    Processing e-commerce payments: Mastering the subscription economy Jennifer Riggins (eBranding ninja), Rob Barr (ReCharge Payments), Alex O'Byrne (We Make Websites),Ross Pert (GoCardless) Recorded: Mar 16 2017 54 mins
    Join this session where the panelists will talk about:

    - Development of the subscription economy / adoption by the wider eCommerce system
    - Flexibility of the subscription economy for both merchants and consumers
    - Growth of platforms such as Shopify which utilise an ecosystem of third party apps for payments
    - Shift from cashless commerce to instant / recurring payments through card vaulting
    -Securing online payments
    -Finding the right payment service for your e-commerce business
  • How to solve the 3 biggest pains for B2B marketers
    How to solve the 3 biggest pains for B2B marketers Paul Gibson, EMEA Demandbase and Leanne Moir, Sr. Field Marketing Manager EMEA Demandbase Recorded: Mar 7 2017 53 mins
    Many B2B marketers face 3 key challenges that are potentially holding back their ability to generate those opportunities the business desires, namely:

    1. No insight on anonymous website visitors
    2. No idea if content is being seen by the right people
    3. Lots of budget being wasted on display ads

    If any of these pains resonate with you, this session is a must as we explore the effect these issues have on your business. We will cover how to solve these pains and build a marketing strategy based on this data.

    During this interactive webinar, you will learn how to:

    • Identify your anonymous website traffic
    • Ensure content is seen by target accounts on your website
    • Take control of the buyer journey from the beginning
    • Deliver targeted personalised display ads
  • CTO PoV: Enterprise Networks (Part 1)
    CTO PoV: Enterprise Networks (Part 1) Khalid Raza, CTO & Co-Founder, Viptela Recorded: Mar 2 2017 38 mins
    Rapidly changing enterprise application requirements, the cloud, and mobile computing are placing stress on traditional wide area networks (WANs). Enterprises are being challenged to rethink network architectures to meet present and future business requirements.

    Khalid Raza, CTO and Co-Founder at Viptela, will discuss why current WAN infrastructures are not designed to support new enterprise traffic patterns, and how emerging approaches can help organizations adapt to these changes.

    In this webinar, we will cover:

    - Key applications molding enterprise network requirements
    - Impact on current WAN architectures & shift in present and future business needs
    - How enterprise network teams and service providers can adapt the traditional WAN to support new traffic patterns
  • Why Digital Business Automation is vital to the Customer Experience
    Why Digital Business Automation is vital to the Customer Experience Rob Koplowitz, VP and Principal Analyst - Forrester Research & Sapna Maheswari, Product Marketing Manager - Bizagi Recorded: Feb 28 2017 61 mins
    As businesses strive to transform in order to survive and thrive in the digital age, digital initiatives have become increasingly focused on the customer experience (CX) rather than more traditional goals of efficiency and cost reduction.

    So what does this mean for those tasked with delivering digital innovation and applications to the business? It means re-thinking operational models to connect employees, processes and devices with personalized and contextualized information – all to better serve customers.

    Join Bizagi and guest speaker Rob Koplowitz, VP and Principal Analyst at Forrester Research as they discuss how today’s digital platform technologies can support these goals.

    Register now to join the discussion on questions like:

    -What does digital transformation mean for traditional businesses?
    -Why is the shift from cost efficiency to customer experience so important?
    -How can digital platforms help you improve the customer experience?
    -Important strategies for delivering business applications faster in 2017

    Who should attend: Digital Transformation Leaders, Application Development Leaders, IT and Business Process Professionals.

    About Rob Koplowitz

    Rob’s research focuses on business process management as well as artificial intelligence and cognitive computing.
    Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy.
  • How to make money off of Facebook Messenger
    How to make money off of Facebook Messenger Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Feb 23 2017 60 mins
    With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.

    It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.

    Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.

    In this webinar, you’ll:

    * Understand the broader digital wallet strategy to connect with customers through chatbots
    * Get valuable tips to spin chatbots into gold
    * Learn the biggest mistake organizations are making with payments through Messenger

    Speakers:
    * Laura Knapp, Managing Director, SRAX Social, Social Reality
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Power to the People: A Stack to Empower Every User to Make Data-Driven Decisions
    Power to the People: A Stack to Empower Every User to Make Data-Driven Decisions Daniel de Sybel, CTO, Infectious Media, Karol Ussher, Partnerships, Google Cloud, Zev Lebowitz, Sales Engineer, Looker Recorded: Feb 23 2017 61 mins
    Infectious Media runs on data. But, as an ad-tech company that records hundreds of thousands of web events per second, they have to deal with data at a scale not seen by most companies. You can not make decisions with data when people need to write manual SQL only for queries take 10-20 minutes to return. Infectious Media made the switch to Google BigQuery and Looker and now every member of every team can get the data they need in seconds.

    Infectious Media will share:

    - Why they chose their current stack
    - Why faster data means happier customers
    - Advantages and practical implications of storing and processing that much data
    - More!
  • Power Up Your People: Emerging Tech and the Frictionless Employee Experience
    Power Up Your People: Emerging Tech and the Frictionless Employee Experience Stuart Gavurin, CEO of Mission Data, J.P. Gownder, Forrester Analyst Recorded: Feb 22 2017 61 mins
    When planning your digital transformation strategies for 2017, don’t leave your MVPs behind—your Most Valuable Personnel.

    Join us for a discussion featuring guest speaker J.P. Gownder, Forrester Research, Inc. Vice President and Principal Analyst, and Stuart Gavurin, Mission Data CEO, where you will learn how emerging technologies can be used to create meaningful change across your workforce.

    In this webinar you will learn:

    - How delivering frictionless employee experiences (EX) improves operational efficiency, employee engagement, and workforce productivity
    - How frictionless EX can improve customer experiences (CX) and create significant revenue and profitability gains for your business
    - Practical strategies for implementing the newest technologies driving EX and CX change in 2017, including Internet of Things, voice-activated interfaces, and machine learning

    Once you're registered, view our attachments on BrightTalk to receive a complimentary copy of the new Forrester report Ten Trends That Will Reshape Workforce Productivity in 2017, as well as our whitepaper, The Digital Roadmap to a Frictionless Distributed Workforce.
  • Chasing Shadows: Part 3 - How to Accelerate Service Delivery in the Age of Cloud
    Chasing Shadows: Part 3 - How to Accelerate Service Delivery in the Age of Cloud Jesse Barker, Red Hat Practice Lead, IIS Technology Recorded: Feb 22 2017 27 mins
    In Session I, we introduced CloudForms as an enterprise-grade cloud management platform that can give you more control over you infrastructure. In Session III, we’ll go deeper; we’ll leverage CloudForms to demonstrate the deployment of applications in VMware and RHEV, working with Red Hat Satellite to manage our content repos and system configuration standards.

    CloudForms – Gone are the days when multiple management tools juggled a complex, hybrid environment. Red Hat CloudForms unifies management and operations, and maintains a consistent user interface and functionality even as you evolve from traditional virtualization to Infrastructure-as-a-Service (IaaS). CloudForms accelerates service deliver, reduces operational costs, improves operational visibility and control, and ensures compliance and governance – no other management tools, no redundant policy implementations, and no extra staff required.
  • Top 5 Tips for Data Marketing Maturity
    Top 5 Tips for Data Marketing Maturity Pedro Rego, Consultant, BlueVenn Recorded: Feb 22 2017 35 mins
    ‘Data Marketing maturity’ can mean a different thing for different organizations but is an essential requirement for all marketing departments in the fast changing world we’re in. Data is never going to get smaller yet many organisations are being left behind not realizing that they need to upskill before it’s too late. For SMB marketing departments utilizing email marketing this could be a step towards analytics and segmentation, for enterprise organizations this could be consolidation of data sources, across multiple brands, to create a Single Customer View. Or perhaps it’s the big plunge into Big Data, Programmatic or Machine Learning.

    Whatever the steps are towards ‘data marketing maturity’ there will always be a requirement for new skills, new technology and a requirement for change and learning new processes.

    In this webinar, BlueVenn Consultant Pedro Rego will talk through the top five techniques necessary for marketing maturity success, including examples of those who are using these capabilities, and the ROI of executing them successfully.
  • What are the Most Important Steps to Demand Generation Success in 2017?
    What are the Most Important Steps to Demand Generation Success in 2017? Maurice Flynn, Altaire Recorded: Feb 16 2017 43 mins
    Demand generation is getting ever harder and more complicated across multiple channels, so what's a business to do?

    In this session we outline the most important steps to success in Demand Generation in 2017, based on the latest case studies. We will look across multiple channels including:

    - Email marketing and eCRM
    - Maximising for mobile
    - Personalisation across channels
    - Influencer outreach and experiential

    Participants will walk away with a clear understanding of these key steps to take across their most relevant channels.
  • Developing a ‘Customer Strategy’ to FIND, WIN and KEEP your Customers!
    Developing a ‘Customer Strategy’ to FIND, WIN and KEEP your Customers! Ian Golding, CCXP Recorded: Feb 16 2017 41 mins
    ‘So tell me – what is our strategy to KEEP the customers we WIN?’ Now that is a question. Intuitively, it sounds so obvious, but when you lift up the ‘bonnet’ or ‘hood’ of the workings of most companies, understanding how to KEEP customers is not always very clear.

    As both a customer and an employee, I have been exposed to businesses who have quite clearly never thought about it. I have always found it a sense of frustration when a business offers better deals and incentives to WINNING new customers than they do to KEEPING their loyal, long standing customers. Call it what you will, but it smacks of ‘taking customers for granted to me’ – or a clear sign of having no defined strategy to KEEP customers.

    In this webinar you will learn about the following:

    1. What Customer Experience (CX) actually is and the difference is between Customer Service, CX and Customer Centricity
    2. Why businesses have lost sight of their true purpose and are failing their customers and employees
    3. Why business strategy is a balance of what the business wants AND what the customer wants
    4. How to create a clear customer focused strategy
    5. The importance of measuring the success of your strategy through the Customer Journey
  • Bad Welcome Emails
    Bad Welcome Emails Infusionsoft Recorded: Feb 15 2017 5 mins
    Compared with other promotional emails, welcome emails are four times more likely to be opened and five times more likely to be clicked, according to a report by Experian Marketing Services. That means welcome emails are prime real estate for educating new prospects about your business and for encouraging them down the path toward becoming a customer. The best welcome emails result from the combination of digital marketing strategy and marketing automation software that automatically sends relevant emails when new leads come in. That’s why Digital Marketer, a leading strategy and consulting group, and Infusionsoft, a leading provider of sales and marketing software for small businesses, have teamed up for this e-book on crafting effective welcome emails.
  • Leveraging the Sales Development Team to Convert your Campaigns
    Leveraging the Sales Development Team to Convert your Campaigns David Dulany, Founder & CEO, Tenbound Recorded: Feb 15 2017 35 mins
    Alignment between Sales and Marketing is essential to any demand generation strategy. It's pivotal to ensure you get the most out of your campaigns by being in lock-step with the SDR team.

    This discussion will focus on:
    - Goal setting
    - Internal campaign communication strategy
    - Training sessions
    - Running productive check-in meetings
    - Delivering results
  • The Anatomy of a Successful Account Based Everything Play
    The Anatomy of a Successful Account Based Everything Play Justin Gray, CEO & Founder, LeadMD Recorded: Feb 15 2017 37 mins
    n this session executives and practioners alike will take a dive deep into the critical element of Account Based Everything, the buyer engagement playbook. We'll define the key ingredients in a "play," reveal best practices in threading those plays across the org chart and create the type of alignment critical for creating winning engagement within today's committee driven buying decisions.
  • Chasing Shadows: Session 2 - Ansible Tower
    Chasing Shadows: Session 2 - Ansible Tower Jesse Barker, Red Hat Practice Lead, IIS Technology Recorded: Feb 15 2017 33 mins
    Ansible Tower – Ansible makes everything easier. Its simple, agentless IT automation improves your current processes, migrates applications for better optimization, and does it all in a single language for DevOps practices across your organization.

    Repetitive tasks are automated using a simple, human-readable language that anyone in your IT organization can understand. Ansible’s graphical interface is as intuitive as they come, allowing automation, role-based access control, job scheduling, graphical inventory management and real-time job status updates, all from a single visual dashboard. And because it allows control and reporting capabilities, Ansible Tower is enterprise-ready right away.
  • Demand Generation Starts With Data
    Demand Generation Starts With Data Steve Masters, Service Director, Vertical Leap Recorded: Feb 15 2017 46 mins
    Many people talk about demand generation in the context of inbound marketing. You may think about it as an active effort – where you use technology and smart ideas to attract people’s attention.

    This session states that demand generation starts with an understanding of your target audience and your marketplace. We have access to so much data that can help us identify who is the ideal customer, where they congregate and what language they use.

    We can use these insights to audit out own offering to identify gaps in our offering. Does our content answer their questions? Do the products we sell appeal to them more than the products of our competitors? Are we trying to reach them in the wrong places or in the wrong way?

    We will look at ways to track and analyse trends and some methods for carrying out your own gap analysis.
  • Love Your Sales Data
    Love Your Sales Data Hannah Butcher, Director of Sales Operations at Grow Recorded: Feb 14 2017 16 mins
    Are you jealous of other sales leaders' dashboards? Nothing's more frustrating than lacking insight on your sales data, so breakup with bad reports and make a dashboard deserving of your love!

    Hannah Butcher (Director, Sales Operations) will guide us through some metrics every sales leader should have to gain insight, catch problems, and maximize growth. Q&A for live attendees is included.
  • SEO Success: What Is Working Today; What Will Work Tomorrow
    SEO Success: What Is Working Today; What Will Work Tomorrow Chris Raulf, International SEO Expert & Founder of Boulder SEO Marketing Recorded: Feb 14 2017 61 mins
    No doubt about it, search engine optimization (SEO) is one of the least expensive, yet most effective ways to boost online lead generation and sales. Unfortunately, it is still a mystery to many businesses. With more than 3 billion people around the globe now having access to the Internet, SEO presents an amazing opportunity to outrank competitors in Google search results and to increase a company’s bottom line. The search giant now processes over 3.5 billion searches per day and someone will get the click and potentially make the sale.

    In this presentation, international SEO expert Chris Raulf of Boulder SEO Marketing shares what is working today and what will be working in the future, including:

    •Developing an SEO strategy
    •SEO success: Two customers case studies
    •A look under the hood; Google’s algorithm is getting smarter and smarter
    •It’s a mobile world: AMP and the importance of mobile-friendly websites
    •Outrank your competition with these easy-to-implement SEO strategies

    Participants will walk away with a clear understanding of what is working today and where SEO is headed in the future. You’ll also learn how to take advantage of tactics and strategies that can be implemented immediately after the session in order to boost Google organic search traffic.
  • What Does it Mean to be “Data Driven” in your Demand Generation?
    What Does it Mean to be “Data Driven” in your Demand Generation? Ricky Abbott, Marketing and Strategy Director at Pulse Recorded: Feb 14 2017 34 mins
    Many B2B marketers tasked with driving demand spend their time pouring water over leaky buckets. Rather than fix the leaks, they pour more water in to hit their targets. However, without knowing what content your audience is consuming, why they need it and where they’re consuming it, you are never going to drive the right demand.

    But fear not; data is your friend. By layering social, search, intent and predictive data on top of traditional metrics, you can make your demand generation strategy water tight. Ricky Abbott, Marketing and Strategy Director at Pulse, explains how you can put data at the heart of your demand generation strategy in this 30 minute webinar.
  • The Customer Data Best Practices Your Digital Transformation Needs
    The Customer Data Best Practices Your Digital Transformation Needs Thomas Brence, Director of Product Marketing, Informatica & Monica Mullen, Principal Solutions Marketing Manager, Informatica Mar 29 2017 3:00 pm UTC 30 mins
    If you’re betting your future on digital transformation initiatives to increase the loyalty of a changing customer base, don’t overlook the state of your customer data. It’s not only customer expectations and demographics that are changing, but how you reach customers is in a perpetual state of flux. Twenty percent of addresses, thirty percent of email addresses and eighteen percent of phone numbers change every year. People change jobs, get married, have families – and have different needs as a business person, with their families, or with their friends. Relying on customer data that is inaccurate and unreliable leads to offers that fall flat, higher program costs, and lower team productivity.

    Join us to learn:

    - Customer data best practices to support your digital transformation investments
    - How you can keep customer contact data in Salesforce relevant and accurate to boost team productivity and increase trust in your data
    - The ways you can easily verify, validate and enrich your customer data for better customer understanding and actionable insights
  • AI for Sales Operations: The Next Revolution
    AI for Sales Operations: The Next Revolution Michael Lock, CEO of Aviso Mar 29 2017 4:00 pm UTC 45 mins
    Sales forecasting is experiencing an AI disruption that's nothing short of epic. As the first to introduce this technology into the organization, Sales Ops is ushering in something big. Find out how you can leverage AI to improve sales forecasting and eliminate errors caused by spreadsheets, and how early adopters at technology companies obtain an accurate forecast on day 1 of Q, predict run rate business, and gain business visibility and actionable AI-powered insights that immediately improve sales.
  • T-Systems International transforms their IT landscape with HPE Operations Bridge
    T-Systems International transforms their IT landscape with HPE Operations Bridge Uwe Zanker, Global Head of Systems Management within Global IT Operations, T-Systems International Mar 30 2017 9:00 am UTC 60 mins
    Under extreme time and quality pressures, T-Systems International (TSI) and HPE Software overcame technical and organizational roadblocks to make their large migration project a success. The collaboration between TSI, HPE Software Support and R&D formed the basis for a successful monitoring environment, as part of an integrated HPE solution that includes service, configuration and asset management.

    TSI has transformed the way they manage their IT, and how they provide their services, together with HPE Software. In this webinar, Mr. Uwe Zanker, Global Head of Systems Management within Global IT Operations discusses the project and the lessons learned.
  • Customer Insight :: Don’t let tyre kickers leave your marketing flat
    Customer Insight :: Don’t let tyre kickers leave your marketing flat Jemma Hardyman, Consultant at Blue Sheep Mar 30 2017 2:00 pm UTC 60 mins
    How many hours do your sales and marketing teams waste on “Tyre Kicker” prospects that never buy anything?! Blue Sheep has found that organisations waste 80% of their total time chasing prospects that contribute 15-20% of the revenue and just 20% of their time on clients that provide 60-80%.

    The issue happens time and again where a business is not able to identify these ‘Tyre Kickers’ early enough in the marketing-sales cycle.

    Using customer insight and a unique process called ‘Money Mapping’, Jemma Hardyman – lead consultant for the Blue Sheep Data Services team – will discuss how all B2B organisations can utilize simple analytics and segmentation techniques to ensure you devote your marketing and sales efforts on the right prospects that are going to spend big and stay longer!

    You will learn:

    - Most beneficial ways of segmenting your database
    - Case Study: the real ROI of segmentation
    - How to discover more of your best customers

    This webinar is run by Blue Sheep, a BlueVenn partner.
  • Workforce Shift Scheduling: Turning a Task into a Strategic Advantage
    Workforce Shift Scheduling: Turning a Task into a Strategic Advantage Mollie Lombardi, CEO and Co-founder - Aptitude Research Partners Mar 30 2017 5:00 pm UTC 60 mins
    The schedule is at the center of life for many organizations. Who needs to be where and when is the foundational construct of running a business. And particularly in organizations with large amounts of hourly staff, or multiple shifts, making sure people show up as needed can be the difference between productivity and standstill.

    In today’s world, simply executing an accurate and effective schedule is not enough. Scheduling has become a strategic element of the employer employee relationship, and a key translation point between business strategy and execution. By using tools to make the scheduling process more manageable for administrators, more interactive for employees, and more informative for the business, organizations can leverage the time and investment it takes to create schedules to deliver value far beyond the tactical.

    Join Mollie Lombardi, Co-founder of Aptitude Research Partners, she explores the impact of automation integration mobile tools in the consumerization of technology are impacting not only how organizations create schedules in all environments from simple to highly complex and regulated, but the user experience for both employees and executives.
  • How Predictive Algorithms Help Businesses Make Data-Driven Decisions
    How Predictive Algorithms Help Businesses Make Data-Driven Decisions Maurice Flynn, Marketing Director, Altaire Apr 4 2017 8:00 am UTC 45 mins
    Advancements in marketing intelligence and analytics have enabled marketers to streamline demand, performance and ROI to better align with business metrics and support growth. Marketers are using analytics to analyze the effectiveness of automation, build out predictive models, personalization and performance metrics, leading to less waste and increased revenue.

    In this session we look at the key trends, techniques, tools and tricks in this space to help get you off to a fast start and build on success, including:

    - What does marketing prediction mean and how can we cut through the jargon?
    - How can we combine predictive models and personalization to deliver more profitable revenue (or other business objectives) with less resources?
    - What are the options when it comes to marketing predictive models and personalization? How can we compare and contrast the pros and cons?

    This talk Included case studies and examples based on personal experience. Suitable for all levels as it has all the basic building blocks for success and advanced techniques too built from personal experience.
  • Single Customer View: Mythical beast or reality?
    Single Customer View: Mythical beast or reality? Jim Kelly, Principal Consultant at BlueVenn Apr 4 2017 2:00 pm UTC 60 mins
    This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at Blue Group, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization.

    Having consulted for some of the biggest names in the retail, leisure, finance and insurance industries, Jim provides an honest and fair representation of the benefits and complexities of building an SCV.
  • BrightTALK Live Panel: AI and Machine Learning
    BrightTALK Live Panel: AI and Machine Learning Joel Harrison, B2B Marketing; Justin Hall, Soto Apr 4 2017 4:00 pm UTC 75 mins
    Last year, marketers were focused on predictive analytics and ABM. This year is proving to be all about how machine learning and artificial intelligence will impact marketing strategies.

    Leading organisations powering the marketing technology landscape are quickly innovating to introduce new technologies and are determined to make marketers successful. But just how will this happen? What questions should you be asking in order to innovate on your go-to-market plans?

    Join us on Tuesday 4th April as we discuss how machine learning and artificial intelligence is shaping marketing decisions, driving growth and improving the customer experience.
  • Methods To Measure Marketing And The Metrics We Move
    Methods To Measure Marketing And The Metrics We Move Dean Levitt, Founder, Teacup Analytics Apr 5 2017 8:00 am UTC 45 mins
    How do you measure the impact of your marketing strategy? Are you a victim of misleading data spikes up and down? Do you even know which metrics matter when?

    This webinar will cover the best method to calculate the true impact of your actions. We'll also discuss which metrics are the right ones to measure depending on business goals and lastly, we'll talk about clarity in reporting and monitoring and how to quickly catch issues that indicate a change of course is needed.
  • Intro to Agile Marketing: Work faster and smarter by changing how you work
    Intro to Agile Marketing: Work faster and smarter by changing how you work Andrea Fryrear , Founder and Chief Content Officer, Fox Content and David Lesué, Creative Director, Workfront Apr 5 2017 2:00 pm UTC 60 mins
    Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organisational silos, hierarchies, and processes? It may be time to get Agile. More than 90% of marketers who have adopted Agile marketing say it has improved their speed to market for ideas, products, and campaigns.

    Whether your marketing organisation is just curious, starting the transition or all in on Agile, the time to learn about Agile marketing is now! Join Agile marketing expert Andrea Fryrear, and Workfront Creative Director David Lesué, as they explore what it means to be an Agile marketer and provide practical tips on how your organisation can make the transition.

    Attend this webinar and learn how to:
    •Secure leadership buy-in to move to an Agile marketing methodology.
    •Respond to market changes more quickly.
    •Improve collaboration between departments and locations.
    •Avoid daily distractions and stay focused on the right priorities.
  • Triple Threat:  Protecting Data Throughout its Lifecycle
    Triple Threat: Protecting Data Throughout its Lifecycle Don Vilen, Joel Rubinson Apr 5 2017 5:00 pm UTC 45 mins
    Marketers have never seen a challenge like this: unprecedented amounts of data, transferred at unprecedented rates, with data breaches doubling in just the past year. Many solutions have protected data in its various states, but no solution has secured data at rest, in use, and in motion – until now.

    In Triple Threat: Protecting Data Throughout its Lifecycle, IIS Chief Data Scientist Don Vilen and Strategic Advisor Joel Rubinson show you how to utilize the most advanced algorithms, format-preserving encryption to protect PII, and tokenization.

    About the presenters:
    Don Vilen - Formerly a Data Scientist at AOL and Chief Data Scientist at Buysight, IIS Chief Data Scientist Don Vilen brings over 30 years of software development and data analytics experience to this webinar. He has worked on some of the most groundbreaking database and web advertising products the industry has seen.

    Joel Rubinson - Joel is an adjunct professor of marketing at New York University. A published author and marketing analytics consultant, Rubinson has allowed IIS to streamline the conversation between its customers’ marketing and IT departments.
  • Connect Operational Metrics to Your Strategic Goals with High-Powered Reporting
    Connect Operational Metrics to Your Strategic Goals with High-Powered Reporting Michael Lukich, Vice President of Marketing, WealthEngine Apr 5 2017 5:00 pm UTC 45 mins
    Marketing measurement is nothing new. Many marketers are well versed in measuring the performance of their campaigns through metrics such as click through rates, open rates, conversion rates, and many other operational measures. But with the increasing number of channels and tactics, connecting these operational metrics to strategic goals, such as pipeline generation, revenue, and profit can be a pipe dream.

    This webinar will discuss best practices for setting up a marketing measurement framework to connect your operational metrics to your strategic goals. We’ll also discuss several use cases that demonstrate the success that can be gained from implementing these frameworks. Finally, we’ll talk about how to turn this framework into optimal reporting to help you make decisions and drive positive growth.
  • Machine Learning: The what, how, and why you need it now
    Machine Learning: The what, how, and why you need it now Stewart Rogers, Dir. of Marketing Technology, VentureBeat Apr 5 2017 5:00 pm UTC 60 mins
    The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change.

    McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning.

    In this webinar you’ll:

    * Learn how cognitive technologies scale across mobile devices (including cars)
    * Evaluate the value of a machine learning product to your organization
    * Tailor your data structure to optimize for future machine learning initiatives


    Speakers:


    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Executive Roundtable: Marketing Attribution & ROMI
    Executive Roundtable: Marketing Attribution & ROMI Tom Campbell, Yellowfin; Robyn Forman, Zoomdata; David Pitta, BrightTALK Apr 6 2017 3:00 pm UTC 45 mins
    For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it’s difficult to track and analyze each touchpoint, and even harder to determine which action was most influential in closing a deal.

    As a result, only 22% of marketers believe they’re using the right attribution model, according to Bizible. In this live roundtable, our panel of marketing experts will discuss the current landscape of attribution and ROI, highlighting areas where marketers can improve and fine tune their strategies.

    Our panel will weigh in on topics including:

    - Selecting an attribution model that’s right for your organization
    - Measuring marketing ROI effectively and accurately
    - Interpreting attribution data to invest in more revenue-generating tactics
  • Multi-Touch Attribution in the age of AI
    Multi-Touch Attribution in the age of AI Glenn Davis, Product Marketing, Treasure Data Apr 6 2017 4:00 pm UTC 45 mins
    Ordinary attribution metrics tell us next to nothing about what parts of the customer journey are more likely to influence a customer to make a purchase.

    The holy grail of marketing, true multi-touch attribution modeling, has remained frustratingly out of reach. The best marketers could hope for were difficult-to-parse proxies like linear attribution and time decay attribution.

    But now, in the age of AI, we can finally achieve the real thing—probabilistic attribution modeling. In this webinar, we will tell you how true multi-touch attribution can let you:

    - Turbocharge ROI across all your marketing channels
    - Grow your funnel with one-to-one marketing to customers most likely to buy
    - Predict the customers most likely to buy, and increase per-purchase spend
  • CEO PoV: IT Infrastructure for the Cloud Era
    CEO PoV: IT Infrastructure for the Cloud Era TBD Apr 6 2017 5:00 pm UTC 60 mins
    Enterprises face major hurdles as they transform their IT infrastructure in the era of IoT, Cloud, and mobile. Viptela's CEO defines how simplification and abstraction of sophisticated underlying technology is imperative to reimagining today's connectivity; an architecture that fundamentally changes the way networks are built and consumed. We invite you to join the discussion as we break down the essential areas behind how some Fortune-500 enterprises are taking the lead in jump-starting IT innovation.

    SD-WAN is the first step in transforming enterprise infrastructure. However, depending on the solution, organizations could still be stuck with an operationally complex model. Implementing separate infrastructure solutions for Cloud, IoT, mobile, security, etc. compounds the problem. It is crucial to think of integrated strategies on addressing security vulnerabilities, application performance, and long provisioning times for new services.

    The right SD-WAN solution is just the beginning.
  • More Leads, More Sales: How to Make Your Funnel Wider
    More Leads, More Sales: How to Make Your Funnel Wider Bryan Tobin, Training and Usability Manager, SharpSpring Apr 6 2017 9:00 pm UTC 45 mins
    Everyone wants a wider funnel to capture more leads. Let’s ditch the theories and get practical. How do you do it?

    This webinar will challenge you to think about the phases of a sales and marketing funnel: Driving Leads, Messaging and Closing.

    We’ll apply the specific tools and features that marketers use in each phase, and see how they multiply when used together.

    Whether you are new to marketing automation or you are a pro user, you'll see how these features work in concert to drive more leads, convert leads to sales and optimize the marketer's spend.
  • Digging into Data: Drill and Filter Features in Grow
    Digging into Data: Drill and Filter Features in Grow Deb Weiss Apr 11 2017 5:00 pm UTC 45 mins
    Explore your data like never before with Grow's latest feature releases: Drilldown and Filtering! Deb Weiss will walk attendees through the new features and answer live audience questions.
  • Grow & drchrono: D.R.E.A.M. - Data Rules Everything Around Me
    Grow & drchrono: D.R.E.A.M. - Data Rules Everything Around Me Joe Durfey, Head of Strategic Partnerships at Grow Apr 13 2017 5:00 pm UTC 30 mins
    By now, organizations understand that using data effectively is a key ingredient to winning. But why is it so hard for so many organizations to really use their data to gain a competitive advantage? Find out how drchrono and grow are joining forces to solve this problem.
  • Customer support: Unleash your superpowers with AI
    Customer support: Unleash your superpowers with AI Stewart Rogers, Director of Marketing Technology, VentureBeat Apr 13 2017 5:00 pm UTC 60 mins
    Flawless customer support directly translates to bottom line success. And that means reading customers' minds by offering real-time, reliable responses wherever they are—a feat that's not easily accomplished with call centers or even Live Chat.

    To help companies get it right every time, AI has stepped into the breach, cape blowing in the breeze. AI is impacting just about all areas of company activity, and now enables cost-effective, efficient, and superpowered solutions that turn customer agents into heroes, helping them assist more customers, more quickly, in the channel they're most accustomed to using—messaging platforms. Or maybe not using agents at all, but bots.

    Join our interactive VB Live event where Stewart Rogers will take a deep dive into his latest VB Insight report to give you the who, what, why—and especially how—of AI-powered customer service.

    In this webinar you'll:
    * Use AI to accelerate your customer support
    * Learn why chatbots are the answer to increased customer service
    * Get started on the first steps toward implementing an AI solution on the help desk
    * Integrated an innovative social customer service operation in a bot-driven world

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Tony Jamous, President of Nexmo, part of Vonage
    * Wendy Schuchart, Moderator, VentureBeat
  • Three Ways to Make Sure Your Marketing Campaigns Connect
    Three Ways to Make Sure Your Marketing Campaigns Connect Allison Stilley, Sales Consultant; Jason Medd, Sr Product Manager; Donal Dunne, Sr Product Marketing Manager Apr 19 2017 4:00 pm UTC 60 mins
    Marketo helps marketers get the most relevant messages to prospects at the right time. But too many companies’ Marketo systems are full of inaccurate or outdated data—including bad email addresses, postal addresses, and phone numbers.

    You need to protect these fields’ quality and integrity if you want to communicate with your customers and prospects, and obtain a single view of them across all channels. Fortunately, this is easy to achieve with the right knowledge and technology.

    Attend this webinar to learn how you can:

    •Quickly visualize and monitor the health of your Marketo data
    •Fix the most impactful data quality problems right inside Marketo
    •Enrich your data with business and/or consumer information
  • Unbeatable best practices in global subscriptions
    Unbeatable best practices in global subscriptions Stewart Rogers, Director of Technology, VentureBeat Apr 20 2017 4:00 pm UTC 60 mins
    Some things you can count on — and recurring revenue from subscriptions is one of them.

    To make it work, you need to set an effective pricing strategy, design an attractive subscription — and then make the payment process utterly seamless. The payment technology exists, but the real magic is in your overall subscription strategy for the global marketplace.

    In the U.S., consumers overwhelmingly pay online with credit cards, but outside the U.S. it's another story, with payment methods like bank transfers preferred in the Netherlands and cash vouchers in Latin America. On top of that, what considerations need to be made to set a comfortable pricing strategy?

    To find out how industry leaders in subscription pricing marry strategy and tech seamlessly to make the global leap, join our interactive VB Live event!

    By registering for this webinar, you'll:

    * Provide subscribers with the right payment options at the right time
    * Get users to pick the subscription option you WANT them to
    * Increase payment conversion with an effective pricing strategy
    * Create and execute a payments strategy that enables you to reliably scale globally

    Speakers:

    * Stewart Rogers, director of marketing technology, VentureBeat
    * Derek Blatter, senior manager, electronic payments and fraud prevention, Ancestry.com
    * Kevin Hennessy, Business development director, North AmericaWorldpay
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Worldpay
  • 3 Ways to Retool Your Business with Technology in 2017
    3 Ways to Retool Your Business with Technology in 2017 Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software; Jeinnfer Royer, Direct Product Marketing, DocuSign Apr 25 2017 8:00 pm UTC 60 mins
    Nearly 50% of business leaders fear they will become obsolete over the next several years, and nearly 80% feel threatened by digital startups. Why? New technologies and digital strategies are challenging existing business models and forcing companies of all sizes to reimagine patient care, product innovation and distribution models to remain competitive.

    View this on-demand webinar hosted by PharmaVOICE to learn from Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software, a leader operating at the intersection of life sciences and technology as she shares how she built her business on a digital platform to accelerate her organization’s global expansion while meeting the needs of mobile, digital customers and employees.

    Topics covered include:

    - Streamlining clinical research, sales and HR processes with digital tools
    - Elevating the digital agenda at your organization
    - Scaling technologies globally
    - Applying nimble design models for life science operations
    - Implementing top life sciences trends in 2017
  • Address Verification 5.11.0 – What’s New?
    Address Verification 5.11.0 – What’s New? Amarpal Sohi May 11 2017 4:00 pm UTC 30 mins
    •The Spring release of Address Verification is now available. Come and learn about the new capabilities available in Address Verification 5.11.0, which will add value to your organization and help you make more informed decisions. Some of the highlights include:

    •USA Enhancements
    •UK Enhancements
    •APAC Enhancements including Native Support for Macau
    •Iran – Postal Code Updates