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  • How to make money off of Facebook Messenger How to make money off of Facebook Messenger Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Feb 23 2017 60 mins
    With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.

    It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.

    Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.

    In this webinar, you’ll:

    * Understand the broader digital wallet strategy to connect with customers through chatbots
    * Get valuable tips to spin chatbots into gold
    * Learn the biggest mistake organizations are making with payments through Messenger

    Speakers:
    * Laura Knapp, Managing Director, SRAX Social, Social Reality
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Power to the People: A Stack to Empower Every User to Make Data-Driven Decisions Power to the People: A Stack to Empower Every User to Make Data-Driven Decisions Daniel de Sybel, CTO, Infectious Media, Karol Ussher, Partnerships, Google Cloud, Zev Lebowitz, Sales Engineer, Looker Recorded: Feb 23 2017 61 mins
    Infectious Media runs on data. But, as an ad-tech company that records hundreds of thousands of web events per second, they have to deal with data at a scale not seen by most companies. You can not make decisions with data when people need to write manual SQL only for queries take 10-20 minutes to return. Infectious Media made the switch to Google BigQuery and Looker and now every member of every team can get the data they need in seconds.

    Infectious Media will share:

    - Why they chose their current stack
    - Why faster data means happier customers
    - Advantages and practical implications of storing and processing that much data
    - More!
  • Power Up Your People: Emerging Tech and the Frictionless Employee Experience Power Up Your People: Emerging Tech and the Frictionless Employee Experience Stuart Gavurin, CEO of Mission Data, J.P. Gownder, Forrester Analyst Recorded: Feb 22 2017 61 mins
    When planning your digital transformation strategies for 2017, don’t leave your MVPs behind—your Most Valuable Personnel.

    Join us for a discussion featuring guest speaker J.P. Gownder, Forrester Research, Inc. Vice President and Principal Analyst, and Stuart Gavurin, Mission Data CEO, where you will learn how emerging technologies can be used to create meaningful change across your workforce.

    In this webinar you will learn:

    - How delivering frictionless employee experiences (EX) improves operational efficiency, employee engagement, and workforce productivity
    - How frictionless EX can improve customer experiences (CX) and create significant revenue and profitability gains for your business
    - Practical strategies for implementing the newest technologies driving EX and CX change in 2017, including Internet of Things, voice-activated interfaces, and machine learning

    Registrants will receive a complimentary copy of the new Forrester report Ten Trends That Will Reshape Workforce Productivity in 2017.

    We hope you will join us then!
  • Top 5 Tips for Data Marketing Maturity Top 5 Tips for Data Marketing Maturity Pedro Rego, Consultant, BlueVenn Recorded: Feb 22 2017 35 mins
    ‘Data Marketing maturity’ can mean a different thing for different organizations but is an essential requirement for all marketing departments in the fast changing world we’re in. Data is never going to get smaller yet many organisations are being left behind not realizing that they need to upskill before it’s too late. For SMB marketing departments utilizing email marketing this could be a step towards analytics and segmentation, for enterprise organizations this could be consolidation of data sources, across multiple brands, to create a Single Customer View. Or perhaps it’s the big plunge into Big Data, Programmatic or Machine Learning.

    Whatever the steps are towards ‘data marketing maturity’ there will always be a requirement for new skills, new technology and a requirement for change and learning new processes.

    In this webinar, BlueVenn Consultant Pedro Rego will talk through the top five techniques necessary for marketing maturity success, including examples of those who are using these capabilities, and the ROI of executing them successfully.
  • What are the Most Important Steps to Demand Generation Success in 2017? What are the Most Important Steps to Demand Generation Success in 2017? Maurice Flynn, Altaire Recorded: Feb 16 2017 43 mins
    Demand generation is getting ever harder and more complicated across multiple channels, so what's a business to do?

    In this session we outline the most important steps to success in Demand Generation in 2017, based on the latest case studies. We will look across multiple channels including:

    - Email marketing and eCRM
    - Maximising for mobile
    - Personalisation across channels
    - Influencer outreach and experiential

    Participants will walk away with a clear understanding of these key steps to take across their most relevant channels.
  • Developing a ‘Customer Strategy’ to FIND, WIN and KEEP your Customers! Developing a ‘Customer Strategy’ to FIND, WIN and KEEP your Customers! Ian Golding, CCXP Recorded: Feb 16 2017 41 mins
    ‘So tell me – what is our strategy to KEEP the customers we WIN?’ Now that is a question. Intuitively, it sounds so obvious, but when you lift up the ‘bonnet’ or ‘hood’ of the workings of most companies, understanding how to KEEP customers is not always very clear.

    As both a customer and an employee, I have been exposed to businesses who have quite clearly never thought about it. I have always found it a sense of frustration when a business offers better deals and incentives to WINNING new customers than they do to KEEPING their loyal, long standing customers. Call it what you will, but it smacks of ‘taking customers for granted to me’ – or a clear sign of having no defined strategy to KEEP customers.

    In this webinar you will learn about the following:

    1. What Customer Experience (CX) actually is and the difference is between Customer Service, CX and Customer Centricity
    2. Why businesses have lost sight of their true purpose and are failing their customers and employees
    3. Why business strategy is a balance of what the business wants AND what the customer wants
    4. How to create a clear customer focused strategy
    5. The importance of measuring the success of your strategy through the Customer Journey
  • Leveraging the Sales Development Team to Convert your Campaigns Leveraging the Sales Development Team to Convert your Campaigns David Dulany, Founder & CEO, Tenbound Recorded: Feb 15 2017 35 mins
    Alignment between Sales and Marketing is essential to any demand generation strategy. It's pivotal to ensure you get the most out of your campaigns by being in lock-step with the SDR team.

    This discussion will focus on:
    - Goal setting
    - Internal campaign communication strategy
    - Training sessions
    - Running productive check-in meetings
    - Delivering results
  • The Anatomy of a Successful Account Based Everything Play The Anatomy of a Successful Account Based Everything Play Justin Gray, CEO & Founder, LeadMD Recorded: Feb 15 2017 37 mins
    n this session executives and practioners alike will take a dive deep into the critical element of Account Based Everything, the buyer engagement playbook. We'll define the key ingredients in a "play," reveal best practices in threading those plays across the org chart and create the type of alignment critical for creating winning engagement within today's committee driven buying decisions.
  • Demand Generation Starts With Data Demand Generation Starts With Data Steve Masters, Service Director, Vertical Leap Recorded: Feb 15 2017 46 mins
    Many people talk about demand generation in the context of inbound marketing. You may think about it as an active effort – where you use technology and smart ideas to attract people’s attention.

    This session states that demand generation starts with an understanding of your target audience and your marketplace. We have access to so much data that can help us identify who is the ideal customer, where they congregate and what language they use.

    We can use these insights to audit out own offering to identify gaps in our offering. Does our content answer their questions? Do the products we sell appeal to them more than the products of our competitors? Are we trying to reach them in the wrong places or in the wrong way?

    We will look at ways to track and analyse trends and some methods for carrying out your own gap analysis.
  • Love Your Sales Data Love Your Sales Data Hannah Butcher, Director of Sales Operations at Grow Recorded: Feb 14 2017 16 mins
    Are you jealous of other sales leaders' dashboards? Nothing's more frustrating than lacking insight on your sales data, so breakup with bad reports and make a dashboard deserving of your love!

    Hannah Butcher (Director, Sales Operations) will guide us through some metrics every sales leader should have to gain insight, catch problems, and maximize growth. Q&A for live attendees is included.
  • SEO Success: What Is Working Today; What Will Work Tomorrow SEO Success: What Is Working Today; What Will Work Tomorrow Chris Raulf, International SEO Expert & Founder of Boulder SEO Marketing Recorded: Feb 14 2017 61 mins
    No doubt about it, search engine optimization (SEO) is one of the least expensive, yet most effective ways to boost online lead generation and sales. Unfortunately, it is still a mystery to many businesses. With more than 3 billion people around the globe now having access to the Internet, SEO presents an amazing opportunity to outrank competitors in Google search results and to increase a company’s bottom line. The search giant now processes over 3.5 billion searches per day and someone will get the click and potentially make the sale.

    In this presentation, international SEO expert Chris Raulf of Boulder SEO Marketing shares what is working today and what will be working in the future, including:

    •Developing an SEO strategy
    •SEO success: Two customers case studies
    •A look under the hood; Google’s algorithm is getting smarter and smarter
    •It’s a mobile world: AMP and the importance of mobile-friendly websites
    •Outrank your competition with these easy-to-implement SEO strategies

    Participants will walk away with a clear understanding of what is working today and where SEO is headed in the future. You’ll also learn how to take advantage of tactics and strategies that can be implemented immediately after the session in order to boost Google organic search traffic.
  • What Does it Mean to be “Data Driven” in your Demand Generation? What Does it Mean to be “Data Driven” in your Demand Generation? Ricky Abbott, Marketing and Strategy Director at Pulse Recorded: Feb 14 2017 34 mins
    Many B2B marketers tasked with driving demand spend their time pouring water over leaky buckets. Rather than fix the leaks, they pour more water in to hit their targets. However, without knowing what content your audience is consuming, why they need it and where they’re consuming it, you are never going to drive the right demand.

    But fear not; data is your friend. By layering social, search, intent and predictive data on top of traditional metrics, you can make your demand generation strategy water tight. Ricky Abbott, Marketing and Strategy Director at Pulse, explains how you can put data at the heart of your demand generation strategy in this 30 minute webinar.
  • The secret to turbo-charging your marketing automation results The secret to turbo-charging your marketing automation results Ashley Chandler of MarketMakers and Really B2B Recorded: Feb 13 2017 44 mins
    There’s one crucial factor that dramatically increases the effectiveness and ROI of marketing automation - and the chances are you’re not using it.

    Register now for this master-class webinar to learn the secrets of MA humanisation – what it is, how to use it and how it can double, treble or more, the effectiveness of your MA.

    Kirsty Dawe of MarketMakers and Really B2B will reveal:

    • How to ramp up the conversion rates from your lead scoring programme
    • How to combine social, email, content and telemarketing to see the best results
    • How best to support marketing automation with each channel
    • How to elevate a marketing qualified lead to a truly hot sales qualified lead with telemarketing
  • Bizagi – The Digital Business Platform Demonstration Bizagi – The Digital Business Platform Demonstration Laurie Sinnett, Senior Consultant, Bizagi Recorded: Feb 10 2017 45 mins
    Watch a demonstration of an end to end loan application built with Bizagi. The demonstration will show you how you can deliver a customer experience across multiple channels both from the perspective of the customers and the employees. Also, walk you through the process model for this application, designed in the Bizagi Modeler.

    Bizagi is a digital business platform that wraps around existing legacy systems to transform organizations into agile, engaging and connected digital businesses. The platform comprises of Bizagi Modeler to design the process models, Bizagi Studio to turn process models into running applications and Bizagi Engine to run the applications enterprise-wide.

    Headquartered in the UK with customers across the world, Bizagi is a global leader in digital business platforms. With a global user community of over 650,000 process pioneers, Bizagi has helped over 500 enterprises in 50 countries to survive and thrive in the digital age. For more information, please visit www.bizagi.com
  • Marketing Transformation in 2017 :: Driving change in your organization Marketing Transformation in 2017 :: Driving change in your organization Jim Kelly, Principal Consultant at BlueVenn Recorded: Feb 8 2017 42 mins
    This webinar gives you an understanding of the fundamental processes and elements you need to consider when undertaking a transformation of your internal marketing capabilities. The quintuple combination of people, culture, data, technology and process will all be discussed and we’ll arm you with everything you need to be able to initiate a new project within the business.

    As well as giving you the knowledge for change, Jim Kelly, Principal Consultant at BlueVenn will also provide tips for creating your vision to help you get to where you want to be.

    Register for this webinar if you are a marketer and any of the below applies to you:

    •I am championing a transformation in my organization
    •I am looking to invest in new technology
    •We are undergoing a marketing or digital transformation
  • Verizon: Retail & Finance - Lessons Learned from Managed SD WAN Deployments Verizon: Retail & Finance - Lessons Learned from Managed SD WAN Deployments Scot Allen, Dir. Services, Verizon & Brian Promes, Sr. Dir. Prod. Mktg, SevOne & Ramesh Prabagaran, VP Prod Mgmt., Viptela Recorded: Feb 7 2017 57 mins
    Join us and our strategic partner Verizon, for an on-demand webinar discussing our Managed SD WAN solution. This session will explain how Managed SD WAN can help increase bandwidth, agility and reliability while maintaining security through real life use cases and in-field deployment scenarios in the Retail & Finance sectors.
  • Top Deployed SD-WAN Use Cases (Part Two) Top Deployed SD-WAN Use Cases (Part Two) David Klebanov, Director Technical Product, Viptela Recorded: Feb 2 2017 40 mins
    This live demo will cover the major use cases of SD-WAN that are applicable to both large and small enterprise scenarios.
    These include:
    - Distributed media streaming with multicast
    - Enabling cloud-security capabilities with Zscaler
    - Segmentation and per-segment topologies
    - Service insertion and service chaining
    - Virtualized elements for Cloud (IaaS+PaaS)
    - Zero touch provisioning
  • IPaaS : Optimisez l’intégration de vos données, applications et processus Cloud IPaaS : Optimisez l’intégration de vos données, applications et processus Cloud Cédric Israël - Cloud Specialist, Informatica Recorded: Feb 2 2017 49 mins
    La transformation digitale pose des défis inédits en matière d’intégration de données. Les architectes sont confrontés à de nouveaux cas d’usages et de nouvelles sources de données, non adaptés aux modes d’intégration traditionnels. L’iPaaS est une technologie d’intégration qui permet de synchroniser les données, applications et processus de Cloud à Cloud ou du Cloud vers des systèmes on-premise.

    Participez au webinaire IPaaS et découvrez grâce à des exemples concrets comment :
    - L’IPaaS se distingue des modes d’intégration traditionnels (ETL, ESB…) dans les environnements hybrides ;
    - Réussir l’adoption de vos applications Cloud et accélérer vos migrations IaaS grâce à une intégration hybrides ;
    - Améliorer l’agilité de votre entreprise en proposant l'intégration en libre-service à vos utilisateurs métiers.

    Découvrez la plateforme Informatica Cloud
    Leader de l’Intégration Cloud selon Gartner, Informatica Cloud combine l’intégration de données batch, l’intégration d’applications en temps réél, le MDM, le Test Data Management, et la qualité de données au sein d’une plateforme unique et évolutive.
  • Customer Data Platform Vs Data Management Platform Vs Single Customer View Customer Data Platform Vs Data Management Platform Vs Single Customer View Jim Kelly, Principal Consultant at BlueVenn Recorded: Jan 31 2017 26 mins
    CDPs. DMPs. SCVs. Marketers swim in a sea of acronyms and the confusion surrounding them is muddying the waters. When building your marketing technology stack, do you need a Customer Data Platform, a Single Customer View, a Data Management Platform – or all three? In this webinar, Jim Kelly, Principal Consultant at BlueVenn will guide you through these troubled waters so you can set a course for more successful marketing in 2017.

    In this webinar you will learn:

    •What defines a Customer Data Platform and Data Management Platform
    •How they are related to one another
    •How they will benefit your marketing efforts
    •How they affect your Single Customer View
  • Orchestrating Optimal Interactions Orchestrating Optimal Interactions Mary Anne Hensley, CMO Council; Brandon Purcell, Forrester Research; Buck Webb, RedPoint Global Recorded: Jan 26 2017 63 mins
    Orchestrating Optimal Interactions: Establishing and Implementing a Customer Data Platform to Get Moving Forward

    Most organizations are unable to deliver their brand promise in a consistent manner. Many marketers strive—but struggle—to present high contextual relevance across all channels and touchpoints that span everything from marketing to sales and service. Fragmented engagement systems create data silos that make it difficult to leverage all data sources in real-time to deliver the hyper-personalized experiences that customers expect today.

    Solving this problem requires a customer data platform that provides key foundational elements, including:
    1. A unified view of customers that is continually updated over time
    2. The ability to leverage this unified view in combination with in-line analytics to intelligently orchestrate interactions in real time across all channels and touchpoints.

    Join the CMO Council, in partnership with RedPoint, for a one-hour, interactive webcast featuring an expert panel of experience and data experts, including special guest Brandon Purcell, Senior Analyst–Customer Insights Professionals from Forrester Research. Through the course of this webcast, senior marketers will hear how unifying and activating data through a customer data platform enables organizations to better engage with consumers/customers while optimizing marketing campaign performance, building brand affinity and increasing customer lifetime valuation.
  • Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother? Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother? Lyndon Hedderly (Director of Digital Strategy, Acquia) and Lucy Tesseras (Marketing Week) Recorded: Jan 26 2017 51 mins
    We’re living in historic times. Whether you want to call it digital disruption, digital transformation, digital evolution or digital darwinism, digital is hot but it’s also considered a threat. Everyone wants to 'go digital' but what does this really mean? Rarely has a word meant so much and yet been so ill-defined.

    Over the course of this Marketing Week webinar, in association with Acquia, we will explore the recent history of digital and how it has shaped the landscape we live and work in today, through to what the analysts and consultancy firms are saying about how to position digital within your organisation.

    You will learn:
    • How to go about putting together a digital framework to help with your strategic guidance, as well as things to be aware of along the way.
    • The importance of focusing on the customer and customer experience.
    • Real world examples of creating and implementing more personalised customer experiences on digital platforms.

    Overall, this webinar will help you turn digital from a threat (big bad wolf) into an opportunity (the fairy godmother effect).
  • Killing SQL Slowly Killing SQL Slowly Ben Nielsen Recorded: Jan 25 2017 26 mins
    Most data needs complex preparation before it's ready for your dashboard. But with Ben's quick and easy steps, you can get better visualizations, better dashboards, and ultimately better insights—with less SQL. How? Join us January 25th to get a walkthrough of new features that make data prep simple, plus a live Q&A with Ben.

    Ben Nielsen is a Product Manager at Grow. Some of the features he'll walk us through include: Pivot Tables, Calculated Columns, and Joins. Send questions or feedback to webinar@grow.com
  • Why Tier Certification Is Even More Meaningful in a Hybrid IT World Why Tier Certification Is Even More Meaningful in a Hybrid IT World Keith Klesner, Senior Vice President, North America, Uptime Institute Recorded: Jan 25 2017 48 mins
    Data Centers are continuing to evolve and will remain at the core of digital infrastructure. Today’s global information economy depends on data centers like never before. Whether a data center is on premise, colocated or in the cloud, they are responsible for the entire online infrastructure of a company, and the data centers are crucial to business critical infrastructure. For more than 20 years, Uptime Institute has served as an independent advisory body to all stakeholders in the industry responsible for the performance and availability of IT systems. We’ve helped the world’s leading data center organizations design, build, maintain, and optimize their facilities, compute systems, and operations, while balancing costs, resources, performance, and efficiency in an ever changing technology landscape. Uptime has assisted hundreds of enterprises and service providers to ensure their data centers are ready to meet their business needs. Join us as we share our experiences and learnings for a hybrid IT world.

    Topics include:
    - The value of simplicity in data center design and construction for IT and facility operations
    - Concurrent maintainability as a “must have” as "live work or deferred maintenance" is no longer acceptable
    - Tier Certification as a risk management tool for project owners and data center services buyers
  • How Mouser Electronics Differentiates with Rich Product Information How Mouser Electronics Differentiates with Rich Product Information Hayne Shumate, Matt Wienke, Prash Chandramohan Recorded: Jan 24 2017 51 mins
    When a manufacturer wants a Wifi Module for the next generation of smart phone, the design engineers turn to Mouser Electronics to find the exact module they need. As a worldwide, leading authorized distributor of electronic components and semiconductors, Mouser specializes in the rapid introduction of new products and technologies for more than 600 manufacturers.
    With neither Inside Sales nor Outside Sales teams, new customers discover Mouser through the detailed product pages on the many country specific websites. Most sales are completed online and with 7 million active products and information on 14 million obsolete/unavailable products. Mouser.com serves as a primary reference for anyone designing a circuit. Mouser’s product data is a critical differentiator and is elemental to Mouser’s growth and success in providing engineers and buyers with product data that is highly searchable, complete, and accurate.
    Join this webinar to hear Hayne Shumate, SVP of Internet Business from Mouser Electronics, Matt Weinke of Infoverity, and Prash Chandramohan of Informatica share:
    -Product information management (PIM) requirements that help Mouser sustain 20% annual growth
    -How Mouser uses Informatica MDM Product 360 to maintain high-quality, detailed electronics data so that customers can quickly find, select and buy the components that meet their specifications
    -Best practices from Infoverity and their Quickstart framework that helps companies like Mouser start small and scale with their PIM implementations
    -Lessons learned from this experience, and the next steps in Mouser’s PIM journey
  • What To Ask Your Vendor on Enterprise SD-WAN Capabilities What To Ask Your Vendor on Enterprise SD-WAN Capabilities Ramesh Prabagaran, VP Product Management, Viptela Recorded: Jan 20 2017 46 mins
    What are the absolute essential requirements in an SD-WAN solution? Although Gartner has defined the four key requirements for SD-WAN (see below), there are some more critical features required to meet the enterprise-grade capabilities. For example, network segmentation for different kinds of applications is a widely deployed feature across all major industries, primarily to isolate critical applications and to reduce the attack surface during vulnerabilities.

    This webinar will more broadly cover the essential enterprise SD-WAN features and how they translate to common deployment scenarios in different industries. These features include:

    - Overlay capability over MPLS, Broadband and LTE
    - Unified and centralized management of all WAN infrastructure
    - Network segmentation with per-segment topologies
    - Predictable Application SLA with centralized policies and real-time traffic steering
    - Mature routing capabilities with BGP, OSPF, VRRP, and IGMP
    - Unified and centralized management of all WAN infrastructure
    - Robust-zero trust WAN security including authentication, encryptions, segmentation and service chaining

    As a background, here are Gartner’s four key requirements for SD-WAN:
    - SD-WAN solutions provide a lightweight replacement for traditional WAN routers, and are agnostic to WAN transport technologies (that is, they support MPLS, Internet, Long Term Evolution [LTE], etc.).
    - Based on business and/or application policies, SD-WAN solutions allow for load sharing of traffic across multiple WAN connections in an efficient and dynamic fashion.
    - SD-WAN solutions dramatically simplify the complexity associated with management, configuration and orchestration of WANs.
    - SD-WAN solutions must provide secure VPNs, and have the ability to integrate additional network services and offload Internet-destined traffic closer to the edge of the network.
  • Why Digital Business Automation is vital to the Customer Experience Why Digital Business Automation is vital to the Customer Experience Rob Koplowitz, VP and Principal Analyst - Forrester Research & Sapna Maheswari, Product Marketing Manager - Bizagi Feb 28 2017 5:00 pm UTC 60 mins
    As businesses strive to transform in order to survive and thrive in the digital age, digital initiatives have become increasingly focused on the customer experience (CX) rather than more traditional goals of efficiency and cost reduction.

    So what does this mean for those tasked with delivering digital innovation and applications to the business? It means re-thinking operational models to connect employees, processes and devices with personalized and contextualized information – all to better serve customers.

    Join Bizagi and guest speaker Rob Koplowitz, VP and Principal Analyst at Forrester Research as they discuss how today’s digital platform technologies can support these goals.

    Register now to join the discussion on questions like:

    -What does digital transformation mean for traditional businesses?
    -Why is the shift from cost efficiency to customer experience so important?
    -How can digital platforms help you improve the customer experience?
    -Important strategies for delivering business applications faster in 2017

    Who should attend: Digital Transformation Leaders, Application Development Leaders, IT and Business Process Professionals.

    About Rob Koplowitz

    Rob’s research focuses on business process management as well as artificial intelligence and cognitive computing.
    Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy.
  • CTO PoV: Enterprise Networks CTO PoV: Enterprise Networks Khalid Raza, CTO & Co-Founder, Viptela Mar 2 2017 6:00 pm UTC 45 mins
    Rapidly changing enterprise application requirements, the cloud, and mobile computing are placing stress on traditional wide area networks (WANs). Enterprises are being challenged to rethink network architectures to meet present and future business requirements.

    Khalid Raza, CTO and Co-Founder at Viptela, will discuss why current WAN infrastructures are not designed to support new enterprise traffic patterns, and how emerging approaches can help organizations adapt to these changes.

    In this webinar, we will cover:

    - Key applications molding enterprise network requirements
    - Impact on current WAN architectures & shift in present and future business needs
    - How enterprise network teams and service providers can adapt the traditional WAN to support new traffic patterns
  • How to solve the 3 biggest pains for B2B marketers How to solve the 3 biggest pains for B2B marketers Paul Gibson, EMEA Demandbase and Leanne Moir, Sr. Field Marketing Manager EMEA Demandbase Mar 7 2017 3:00 pm UTC 60 mins
    Many B2B marketers face 3 key challenges that are potentially holding back their ability to generate those opportunities the business desires, namely:

    1. No insight on anonymous website visitors
    2. No idea if content is being seen by the right people
    3. Lots of budget being wasted on display ads

    If any of these pains resonate with you, this session is a must as we explore the effect these issues have on your business. We will cover how to solve these pains and build a marketing strategy based on this data.

    During this interactive webinar, you will learn how to:

    • Identify your anonymous website traffic
    • Ensure content is seen by target accounts on your website
    • Take control of the buyer journey from the beginning
    • Deliver targeted personalised display ads
  • Grow & drchrono: D.R.E.A.M. - Data Rules Everything Around Me Grow & drchrono: D.R.E.A.M. - Data Rules Everything Around Me Joe Durfey, Head of Strategic Partnerships at Grow Mar 8 2017 6:00 pm UTC 30 mins
    By now, organizations understand that using data effectively is a key ingredient to winning. But why is it so hard for so many organizations to really use their data to gain a competitive advantage? Find out how drchrono and grow are joining forces to solve this problem.
  • Customer support: Unleash your superpowers with AI Customer support: Unleash your superpowers with AI Stewart Rogers, Director of Marketing Technology, VentureBeat Mar 9 2017 6:00 pm UTC 60 mins
    Flawless customer support directly translates to bottom line success. And that means reading customers' minds by offering real-time, reliable responses wherever they are—a feat that's not easily accomplished with call centers or even Live Chat.

    To help companies get it right every time, AI has stepped into the breach, cape blowing in the breeze. AI is impacting just about all areas of company activity, and now enables cost-effective, efficient, and superpowered solutions that turn customer agents into heroes, helping them assist more customers, more quickly, in the channel they're most accustomed to using—messaging platforms. Or maybe not using agents at all, but bots.

    Join our interactive VB Live event where Stewart Rogers will take a deep dive into his latest VB Insight report to give you the who, what, why—and especially how—of AI-powered customer service.

    In this webinar you'll:
    * Use AI to accelerate your customer support
    * Learn why chatbots are the answer to increased customer service
    * Get started on the first steps toward implementing an AI solution on the help desk
    * Integrated an innovative social customer service operation in a bot-driven world

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Quinn Banks, Sr. Product Marketing Manager, Mobile, Farmers Insurance
    * Wendy Schuchart, Moderator, VentureBeat
  • Processing e-commerce payments: Mastering the subscription economy Processing e-commerce payments: Mastering the subscription economy Jennifer Riggins (eBranding ninja), Rob Barr (ReCharge Payments), Alex O'Byrne (Fintech Review) Mar 16 2017 4:00 pm UTC 60 mins
    Join this session where the panelists will talk about:

    - Development of the subscription economy / adoption by the wider eCommerce system
    - Flexibility of the subscription economy for both merchants and consumers
    - Growth of platforms such as Shopify which utilise an ecosystem of third party apps for payments
    - Shift from cashless commerce to instant / recurring payments through card vaulting
    -Securing online payments
    -Finding the right payment service for your e-commerce business
  • Lean data for marketers: How your org can stand out among lazy competitors Lean data for marketers: How your org can stand out among lazy competitors Jascha Kaykas-Wolff, CMO, Mozilla Mar 16 2017 5:00 pm UTC 60 mins
    Today’s marketing has a dirty secret: it’s gotten lazy. During the past decade the number of marketing technology tools has exploded to well over 3,000. Overwhelmingly those tools have focused on collecting, organizing and finding insights from data. In response, marketers have defined growth as a mathematical exercise of collecting bigger and bigger datasets. Get all the data you can, goes the conventional wisdom, and software will find the magic bullet buried within the numbers.

    But what if we’re buying these marketing tools, because we think they will help us achieve growth where there isn’t a viable product market fit? What if it’s easier to continue to collect data than to take a risk without absolute certainty? What if we don’t need customer data beyond what’s explicitly been given to us by the customers already?

    Join our latest VB Live event for insight into how to adapt to the emergence of conscious choosers and build trust with your customers.

    In this webinar, you’ll:
    * Discuss how big data and marketing data collection tools have made marketers lazy
    * Learn about conscious choosers and how trust can help grow your business performance
    * Hear about lean data practices and practical tips

    Speakers:

    * Jascha Kaykas-Wolff, CMO, Mozilla
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon
  • How machine learning and AI will impact your marketing forever How machine learning and AI will impact your marketing forever Stewart Rogers, Dir. of Marketing Technology, VentureBeat Mar 16 2017 7:30 pm UTC 60 mins
    Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group.

    Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried.

    Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event.

    In this webinar you’ll:
    * Learn how speech recognition impacts the SEO value on your web presence
    * Understand the full ROI of fully automated chat bots for artificial human interaction
    * Integrate deep learning into your marketing strategy to realize unbelievable lift

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
    More speakers to come

    Sponsored by TreasureData
  • Customer Journey Optimization: Following in the steps of your customers Customer Journey Optimization: Following in the steps of your customers Jim Kelly, Principal Consultant at BlueVenn Mar 22 2017 3:00 pm UTC 60 mins
    Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.

    In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.

    You will learn:

    •New ways to monitor cost
    •Measure response
    •Attribute impact
    •Improve communications
  • Applink: Automate the process flow between HPE OpsBridge & 3rd party BSM vendors Applink: Automate the process flow between HPE OpsBridge & 3rd party BSM vendors Stefan Goeritz, Applink and Ian Bromehead, HPE Mar 23 2017 4:15 pm UTC 60 mins
    In this session we will demonstrate AppLink’s CLIP solution to implement a combined workflow of HPE OMi’s event management capabilities integrated into the incident management process of ServiceNow and BMC Remedy. In addition to CLIP’s out-of-the-box workflow, this session shows real life non-intrusive customer customizations of CLIP to address auto-assignment of incidents, context sensitive auto-resolution of incidents based on CLIP variables and direct vs. indirect integration options.
  • The Customer Data Best Practices Your Digital Transformation Needs The Customer Data Best Practices Your Digital Transformation Needs Thomas Brence, Director of Product Marketing, Informatica & Monica Mullen, Principal Solutions Marketing Manager, Informatica Mar 29 2017 3:00 pm UTC 30 mins
    If you’re betting your future on digital transformation initiatives to increase the loyalty of a changing customer base, don’t overlook the state of your customer data. It’s not only customer expectations and demographics that are changing, but how you reach customers is in a perpetual state of flux. Twenty percent of addresses, thirty percent of email addresses and eighteen percent of phone numbers change every year. People change jobs, get married, have families – and have different needs as a business person, with their families, or with their friends. Relying on customer data that is inaccurate and unreliable leads to offers that fall flat, higher program costs, and lower team productivity.

    Join us to learn:

    - Customer data best practices to support your digital transformation investments
    - How you can keep customer contact data in Salesforce relevant and accurate to boost team productivity and increase trust in your data
    - The ways you can easily verify, validate and enrich your customer data for better customer understanding and actionable insights
  • ASO or GTFO: App store optimization FTW ASO or GTFO: App store optimization FTW Stewart Rogers, Director of Marketing Technology, VentureBeat Mar 29 2017 5:00 pm UTC 60 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!
  • Methods To Measure Marketing And The Metrics We Move Methods To Measure Marketing And The Metrics We Move Dean Levitt, Founder, Teacup Analytics Apr 5 2017 8:00 am UTC 45 mins
    How do you measure the impact of your marketing strategy? Are you a victim of misleading data spikes up and down? Do you even know which metrics matter when?

    This webinar will cover the best method to calculate the true impact of your actions. We'll also discuss which metrics are the right ones to measure depending on business goals and lastly, we'll talk about clarity in reporting and monitoring and how to quickly catch issues that indicate a change of course is needed.
  • Machine Learning: The what, how, and why you need it now Machine Learning: The what, how, and why you need it now Stewart Rogers, Dir. of Marketing Technology, VentureBeat Apr 5 2017 5:00 pm UTC 60 mins
    The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change.

    McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning.

    In this webinar you’ll:

    * Learn how cognitive technologies scale across mobile devices (including cars)
    * Evaluate the value of a machine learning product to your organization
    * Tailor your data structure to optimize for future machine learning initiatives


    Speakers:


    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Subscription success: What's Birchbox got that you don't? Subscription success: What's Birchbox got that you don't? Stewart Rogers, Director of Technology, VentureBeat Apr 13 2017 5:00 pm UTC 60 mins
    With $1.4 million in seed funding, 6 employees, 20 brand partners, and 1,200 subscribers, Birchbox disrupted the beauty industry and turned the subscription box concept on its head.

    In just six years, it has attracted an additional $70 million in funding, and expanded to 300 employees, 800 partners, and a million-plus subscribers, leaving competitors like Ipsy and Glossybox offering similar beauty subscription boxes in the dust.

    So how did Birchbox and other box subscription companies become more than just another fad? And how do you apply those lessons to your own subscription models, from SaaS to other online subscriptions? Join our latest interactive VB Live event for an in-depth conversation with top execs from the best subscription services in the biz.

    In this webinar you'll:
    * Learn how the best subscription box companies tweaked their model to make it big
    * Get best practices to every subscription-based business
    * Avoid pitfalls and challenges in subscription management
    * Strategize the billing and payment innovations that will impact you in the next five years

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Mobile commerce + AI: Not just a nice-to-have Mobile commerce + AI: Not just a nice-to-have Stewart Rogers, Director of Marketing Technology, VentureBeat May 11 2017 5:00 pm UTC 60 mins
    AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet.

    Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service.

    In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support.

    Don't miss out!

    In this webinar you'll:
    * Dive into the current AI landscape, from free tools to enterprise-class options
    * Learn how conversational UI and AI will transform your mobile commerce
    * Understand which new platforms are right for your own commerce strategy
    * Get the key points to convince your CEO and CFO to put these master class tools in your hands

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat