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  • Workbooks CRM for Marketing
    Workbooks CRM for Marketing Workbooks CRM Recorded: May 21 2018 2 mins
    See what we have to offer for marketing professionals within our CRM
  • How AI is Changing Marketing
    How AI is Changing Marketing Gil Allouche, CEO, Metadata.io Recorded: May 17 2018 43 mins
    In this webinar, Metadata.io CEO Gil Allouche will talk about the different ways AI is being used by marketers. From analyzing data to orchestrating new marketing campaigns, AI is powering marketing activities in new and exciting ways and affecting interactions throughout the entire customer lifecycle. As an example of how AI can have a tremendous impact on marketing practices, Gil will focus on its role in lead generation. Webinar attendees will learn:

    - What Machine Learning is in relation to AI and how it connects your data to find patterns
    - Examples of how machine learning can identify target audiences, including the 20 percent that creates 80 percent of your revenue
    - How AI technology can help marketers prioritize their budgets to focus on the most effective programs
    - Starting with small, iterative uses of AI in marketing can be the most effective way to understand what will yield the most ROI

    Gil Allouche founded Metadata.io to make demand generation easy for non-technical marketers. The Metadata.io platform and AI Operator evolved from Gil's experiences hacking various marketing and CRM systems to get the solutions he needed.
  • Not Good Enough: The Need for a Patient-Focused Content Strategy
    Not Good Enough: The Need for a Patient-Focused Content Strategy Paul Perrotta and Scott Abel Recorded: May 17 2018 62 mins
    Being a patient in need of life-saving medical treatment can be cripplingly frightening—even the bravest humans often find their nerves of steel are no match for fear of invasive surgery or therapy for serious illnesses like heart disease or cancer. Many patients find themselves trapped on an anxiety-ridden ride made worse by the presence of poorly designed, ambiguous, frustrating and confusing healthcare content. Confusing jargon, misplaced focus, and a lack of empathy are common problems with information provided to patients during their journey toward healthfulness. But it doesn’t have to be that way.

    Join Paul Perrotta for a lively discussion with Scott Abel, The Content Wrangler, about his recent battle with brain cancer. Scott will discuss the content challenges he discovered while attempting to navigate the disorganized, inconsistent, and often less-than-useful healthcare content provided to him by hospitals, doctors, laboratories, transporters, specialists, nurses, medical device companies, technicians, pharmacies, and insurance providers.

    We’ll hear Scott’s first-hand account of his experiences navigating brain surgery and cancer treatments and learn how adopting a patient-focused content strategy may help professional communicators improve healthcare information provided to those who need it. Come prepared to ask questions of Scott.

    One lucky attendee will win a free pass to Information Development World conference, November 27-29, 2018, in Menlo Park, CA. The theme of the conference is “Creating a Modern Online Technical Resource Center.”
  • When Hare Beats Tortoise: Knowing When to Train Your Predictive Models
    When Hare Beats Tortoise: Knowing When to Train Your Predictive Models Sean Naismith, Head of Analytics Services, Enova Decisions Recorded: May 16 2018 46 mins
    Businesses are realizing the benefits of predictive analytics, especially when using the latest technologies in machine learning & AI. The prevailing methodology has been to train predictive models in order to determine which data is useful and which data is not prior to deployment. While training improves the predictive power of your predictive models, there are cases when training prior to deployment may not make sense for your business.

    This session discusses how to determine when to train your models and how to effectively turn the insights from your models into action that improves business outcomes.

    Key Takeaways:

    • How machine learning & AI can boost business performance
    • How to determine when to train your predictive analytics models
    • How to turn analytics to action through digital decisioning
  • How to Improve the Future Strategic Status of Your Contact Center
    How to Improve the Future Strategic Status of Your Contact Center Martin Hill-Wilson, Chuck Ingram, Erica Marois (moderator) Recorded: May 16 2018 61 mins
    According to ICMI research, 62% of contact centers believe their organization considers them a cost center. Contact centers have long been misunderstood, plagued by stereotypes, stigmas, and misconceptions. But contact centers of the future are uniquely positioned to fuel growth across the business through product enhancement, customer retention, and employee retention. The strategic contact center of the future won't just focus on people, process, and technology improvements, but products, too. Join us for this webinar to find out how your contact center can use all the customer data at your fingertips to empower smarter business decisions and boost the bottom line.

    In this webinar, you will learn:
    * How to establish processes for capturing, analyzing, sharing and using value-added information across the organization
    * The link between driving strategic value and boosting employee engagement
    * How other contact centers are driving ROI for their business
  • The Content Convergence Has Arrived
    The Content Convergence Has Arrived Alan J. Porter Recorded: May 16 2018 60 mins
    Intelligent content is the foundation of the new age of digital customer experiences in any language. As a consequence, the worlds of marketing communication, technical communication, and localization are converging as companies need to take a more holistic view of how customers interact with their global brands. This presentation will discuss this convergence and how companies can best position themselves and their content to power their digital transformation.

    Join The Content Wrangler and our special guest presenter, Alan J. Porter, Head of Strategic Services at [A], for this free one-hour webinar. Porter will demystify how to start the discussion of content convergence in your own organization and he’ll provide samples of metadata you should consider adding when attempting to manage global content. Attendees will also gain insight into a content engineering approach to holistic content use.
  • How strategic VCs are priming healthcare startups for success
    How strategic VCs are priming healthcare startups for success Daniel Galles, Partner, Providence Ventures Recorded: May 15 2018 61 mins
    The healthcare system feels as though it’s years behind, compared to other consumer-dominated industries, and for good reason. Fluctuating payment models, care structures, patient journeys, and shifting relationships between patients and their physicians have complex, ever-shifting barriers to implementing innovative solutions – and do it at scale.

    But the potential to disrupt healthcare with innovative solutions and technology at scale is huge. It just takes an astute venture capital partner who can help you navigate the complexities, paired with your own healthcare expertise. Join this webinar to learn how VC partnerships can help you navigate through the regulations and complicated nature of healthcare, and get your startup thriving.

    By attending this webinar, you’ll:

    * Learn what it takes for a startup to be successful in the highly complex and regulated healthcare industry
    * Gain perspective from established health tech CEOs
    * Understand the importance of having a strategic VC in an industry like healthcare
    * See what VCs are looking for in the healthcare and health tech categories

    Speakers:

    * Mike McSherry, CEO of Xealth
    * Daniel Galles, Partner, Providence Ventures
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Providence Ventures
  • Fireside Chat Series - Sales Management: Coaching Difficult Sales People
    Fireside Chat Series - Sales Management: Coaching Difficult Sales People Steven Rosen and Kevin Davis Recorded: May 11 2018 49 mins
    Sales management expert Steven Rosen is hosting a fireside chat with fellow sales management expert Kevin Davis. Steven and Kevin will have a no holds barred chat sharing their insights on the most challenging issues facing sales managers today.

    No powperpoint, no videos, just open and frank discussion.

    Expect an action-packed webinar filled with sales management gems, pearls, powerful insights and stories, that will help you crush your sales numbers.
  • YOUR NEW BIZ DEV STRATEGY: Stop Endlessly Prospecting
    YOUR NEW BIZ DEV STRATEGY: Stop Endlessly Prospecting Shawn Karol Sandy Recorded: May 11 2018 35 mins
    For Account Executives, Business Owners, or Service Providers, prospecting, and new business development often falls to the bottom of the priorities pile. Current customers are more urgent with more immediate rewards. Endless prospecting is difficult to sustain and produces nominal results. This session delivers a NEW BIZ DEV strategy – a new concept with increased results.
  • The true value of combining CRM and Marketing Automation
    The true value of combining CRM and Marketing Automation Christelle Fraysse, CMO and Clare Hordle, CRM Consultant Recorded: May 11 2018 63 mins
    During this webinar we will cover:

    - Marketing priorities
    - How can CRM & Marketing Automation support those priorities
    - Practical examples
    - Conclusion
  • Building a Sales Playbook that Salespeople Will Really Use
    Building a Sales Playbook that Salespeople Will Really Use Michael Griego Recorded: May 10 2018 46 mins
    Trying to get your sales team to be on the same page? Locking down on optimized sales actions and best-practices? Want to build a Sales Playbook beyond paper documentation? We'll show how to lock down right-practices and roll it out to your salespeople in a way that they'll REALLY use.
  • Cash in at scale on the esports explosion
    Cash in at scale on the esports explosion Dean Takahashi, Lead Writer, GamesBeat Recorded: May 9 2018 60 mins
    The esports market is on fire. Last year 43 million people watched the League of Legends world championships, a multiplayer fighting game. And it's not a niche market of teenage boys in basements. A recent report found that 31 million people watch esports tournaments in the U.S., and more than double that -- 68M -- in China.

    And the question is -- how do you monetize that at scale?

    Look to the wild success of the Asia-Pacific esports companies. The companies who stage events like China’s 2017 Riot Championships, which posted more than 32 million viewers, have been able to compel customers to actually pay to view content, and even tip players, with the right streaming and payment technologies.

    Don’t miss this VB Live event for keen insights from leaders in the space on how U.S. companies can effectively operate globally or begin to expand globally. You’ll learn how to confront the challenges that scaling your audience can pose and improve it, from west to east, as you look to capture more of the global audience opportunity.

    Register now for free.

    You’ll learn about:
    * The opportunities provided by the growth in the esports streaming content market
    * What's causing the streaming content surge and market growth
    * The technology making this explosive esports growth possible on a global scale
    * Confronting the problems around scale in markets like China and elsewhere

    Speakers:
    * Dean Takahashi, Lead Writer, GamesBeat
    * Johannes Waldstein, CEO, FanAI Inc.
    * Roc Harry, Relationship Director, Worldpay
    * Carter Rogers, Senior Analyst, SuperData Research

    Sponsored by Worldpay
  • Data Preparation Done Right
    Data Preparation Done Right Davinder Mundy, Specialist Big Data Technologies, Informatica Recorded: May 9 2018 45 mins
    How do you avoid your enterprise data lake turning into a so-called data swamp? The explosion of structured, unstructured and streaming data can be overwhelming for data lake users, and make it unmanageable for IT. Without scalable, repeatable, and intelligent mechanisms for cataloguing and curating data, the advantages of data lakes diminish. The key to solving the problem of data swamps is Informatica’s metadata driven approach which leverages intelligent methods to automatically discover, profile and infer relationships about data assets. Enabling business analysts and citizen integrators to quickly find, understand and prepare the data they are looking for.
  • Software Defined Networking has Arrived: Are You Ready to Manage it?
    Software Defined Networking has Arrived: Are You Ready to Manage it? David Gehringer, Principal, Dimensional Research; Frank Bonifazi and Jon Kies, Micro Focus Recorded: May 8 2018 59 mins
    Join us on this webcast as we discuss the exciting findings from the recent Dimensional Research survey of network professionals about their SDN plans, rollouts and challenges and get ahead of the curve for your SDN deployment.

    Learn how Network Management Operations from Micro Focus can help you deploy SDN more effectively to drive down cost and enhance performance and agility in your environment.
  • Why Decision Automation is Necessary for Digital Transformation
    Why Decision Automation is Necessary for Digital Transformation Enova Decisions Recorded: May 4 2018 3 mins
    Opportunities and challenges uncovered from a recent Forrester commissioned study on the rise of decision automation and emerging technologies like machine learning to achieve digital transformation.
  • The Four Pillars of An Effective Training and Coaching Program
    The Four Pillars of An Effective Training and Coaching Program Shari Levitin, Founder of Shari Levitin Group Recorded: May 3 2018 43 mins
    Does your training fall on deaf ears? Research confirms 87 percent of traditional sales training doesn’t stick.

    In this session, you’ll learn the four pillars required for a results-producing training and coaching program. Learn to leverage scientifically proven methods to increase ramp-up time and decrease turnover.
  • What’s New in Data Protection Suite: Introducing Data Protector 10.03
    What’s New in Data Protection Suite: Introducing Data Protector 10.03 Julita Kussmaul, Senior Product Marketing Manager and Uli Wallscheid, Product Manager, Micro Focus Recorded: May 3 2018 61 mins
    Join us for an exciting and informative look at the latest release of Data Protector.

    Data Protector 10.03 brings improvements in the Scheduler and adds support for 3rd party storage systems, including NetApp and out-of-the-box support for HPE StoreOnce Cloud Bank. It also expands cloud support with native integration to Amazon S3.

    This new release introduces a new documentation portal that replaces the traditional PDF-based documentation. And a full, direct install with Data Protector 10.03 means easier upgrades from previous versions.

    See a live demo of all the key new features and the new documentation portal and learn how you can easily upgrade to this new version.
  • Improve Decision Making with Embedded Analytics
    Improve Decision Making with Embedded Analytics Simon Ellis, Program VP - Supply Chain, IDC MfG Insights, Lorenzo Veronesi, Research Mgr, IDC and Mark Morley, OpenText Recorded: May 2 2018 63 mins
    You need full visibility into your supply chain to take the optimal course of action for your business. And, you can derive actionable intelligence from your supply chain by applying embedded analytics to your B2B transactions. This enables more informed business decision-making and improved performance.

    Watch this webinar on demand featuring IDC supply chain experts Simon Ellis and Lorenzo Veronesi to learn:

    How embedded analytics can provide deeper supply chain intelligence
    The important benefits gained by applying the VUCA (volatility, uncertainty, complexity and ambiguity) management theory to a supply chain analytics environment
    How to extract maximum value from analytics for your supply chain operations
  • State of the MarTech Stack 2018
    State of the MarTech Stack 2018 David Lewis, DemandGen, Jessica Cross, Rollworks, Erik Smith, Treasure Data and David Pitta, BrightTALK Recorded: May 2 2018 55 mins
    We’ve all seen the explosion of marketing technology companies over the past several years, clearly illustrated in Scott Brinker’s Marketing Technology Landscape that grew from 150 companies in 2011 to over 5,000 last year.

    Today, we’re seeing many marketers who have been part of the martech tool buying spree in recent years take a step back and assess both how their stack works together and if they’re getting ROI from each piece. On the other hand, exciting developments in Artificial Intelligence (AI) have added capabilities and enhanced others.

    So how do we make sense of the martech landscape today? How do you build a stack that answers business needs and takes advantage of cutting edge technology?

    We’re excited to feature David Lewis, CEO of DemandGen, a leader at the forefront of making sense of today’s marketing tools for his clients, along with several innovative marketers who will discuss:

    - Martech’s evolution in recent years
    - Building a stack that makes business sense and delivers ROI
    - Where martech is going, notably the impact of AI
  • How Much Should a Lead Cost?
    How Much Should a Lead Cost? Dan McDade, CEO Recorded: May 2 2018 30 mins
    How much should a lead cost? More than you think but probably less than you are currently paying. In this session Dan will discuss what a lead is and isn’t, how to optimize the return on any lead generation program and whether to “build vs. buy”.
  • Meet the Team and Learn about Dynamic Reporting & Analytics
    Meet the Team and Learn about Dynamic Reporting & Analytics Lisa Lafayette, Solutions Consultant - Bizagi Recorded: May 2 2018 29 mins
    Watch now and learn how to use the Bizagi Reporting and Analytics platform that allows you to monitor and continuously optimize business processes.

    Learn how Bizagi can help you:

    - Interpret historical and real-time information through graphical tools
    - Turn process information into business strategy
    - Support your mobile workforce with process analytics wherever they need them
  • Operationalizing Sales & Marketing Alignment
    Operationalizing Sales & Marketing Alignment Matt Heinz, Heinz Marketing Inc, Adam Koster, BNY Mellon, Matt Wellschlager, Ceros and Victor Baglio, BrightTALK Recorded: May 1 2018 46 mins
    When asked if they have good Sales and Marketing alignment, many leaders would quickly nod their heads. "Of course we do!" But when it comes down to it, is that alignment real? Are there clear SLAs in place for the treatment of leads and opportunities on both the Sales and Marketing sides? Is the impact of that alignment measurable? Do lead flow, reporting and other critical operations plumbing work as they should? How does this need to evolve as marketing is being asked to support growth across the customer experience?

    We're excited to feature noted Marketing and Sales expert Matt Heinz, who will moderate a roundtable with visionaries from both functions where we'll discuss how to make tangible, measurable Sales and Marketing alignment a reality.

    In this roundtable we'll cover topics like:

    - How the best teams have operationalized Marketing and Sales' responsibilities
    - How to measure the Marketing's influence at all stages of the buying cycle
    - Which operational pitfalls to avoid
  • The State of Engagement: Bridging the Customer Journey Across Every Last Mile
    The State of Engagement: Bridging the Customer Journey Across Every Last Mile Liz Miller, SVP of Marketing, CMO Council and John Nash, Chief Marketing and Strategy Officer, RedPoint Global Recorded: May 1 2018 60 mins
    The Chief Marketing Officer (CMO Council) and RedPoint Global are partnering to host a one-hour webinar on May 1, 2018, at 10am PST/1pm EST to discuss our latest report—titled “The State of Engagement: Bridging the Customer Journey Across Every Mile”—which reveals how brands are using connected, contextual and personalized engagements to reach customers through the last mile of their journey with a brand.

    Join Liz Miller, SVP of Marketing here at the CMO Council, and John Nash, Chief Marketing and Strategy Officer for RedPoint Global, as they unveil the findings from a quantitative survey of more than 150 marketers, in addition to insights from interviews with marketing leaders at Coca-Cola, AllRecipes.com, Aston Martin and more.

    Miller and Nash will explore the issues and challenges that organizations continue to struggle as they look to deliver consistent, reliable, data-driven and personalized engagements across an ever-expanding list of touchpoints. They will also share the strategies that leading companies are using to turn intentions into measurable action. The webcast will also take a closer look at the brands that are successfully differentiating themselves through better engagements by delivering the experiences that consumers want.
  • Boardroom Brawl! Recruiting Takes on Training for Best Business Results
    Boardroom Brawl! Recruiting Takes on Training for Best Business Results Lauren Bailey, President Factor 8 & Jamie Crosbie, CEO ProActivate Recorded: May 1 2018 46 mins
    Two Sales Experts duke it out on this fun webinar to earn your LIVE VOTE for best business growth investment. Learn trade secrets and best practices for leveraging your people for success. Who will earn top billing in your budget? Oh, and the loser will post a LOSER picture of the winner’s design.
  • Preparing to fail - Avoiding IT incidents of Titanic proportions
    Preparing to fail - Avoiding IT incidents of Titanic proportions Shane Chagpar and David Frank of Kepner-Tregoe Recorded: May 1 2018 55 mins
    Almost all of us know the tragic story of how the Titanic hit an iceberg on its maiden voyage, sinking in the North Atlantic Ocean, killing more than 1500 people in the process. When uncovering the cause(s) of this catastrophe what is revealed is a chain of over 30 events that lead to the Titanic’s fatal crossing. IT incidents such as major system outages or database security breaches often are triggered by a series of events, each seemingly harmless but, given a certain progression creating a perfect storm. Without systems in place to see the signs of an impending emergency, our ability to avoid a major failure is gone. Worse yet our organization remains at risk, history will repeat itself as the root cause has never been addressed.

    Join Shane Chagpar and David Frank as they take you through a Proactive Problem Management journey using the example of the systematic group of failures that lead the Titanic to that iceberg to help you understand how service organizations can manage risk effectively and avoid business failure.

    Takeaways:
    Learn to document a complex incident in a simple visual map, using this tool to:
    -Transition from reactive documentation, to visual display of the events that led to the incident
    -Identify the teams that are rapidly resolving issues as well as those in need of help
    -Focus on productive discussions (avoiding blame) for future prevention
    -Understand unique circumstances that either improved resolution time or, made it worse
  • SD-WAN and NFV: beyond the hype
    SD-WAN and NFV: beyond the hype Keith Langridge, VP Network Services, BT and Adrian Comley, General Manager Dynamic Network Services, BT May 22 2018 2:00 pm UTC 60 mins
    SD-WAN and Network Function Virtualisation (NFV) are two technologies that are on every business’s radar right now. SD-WAN can help to take away a lot of the complexity you’d find in a traditional network from a routing and configuration perspective. NFV can promise to cut the IT clutter from your business. Both of these technologies offer great advantages, but if you’re considering them, the question is, are you doing it because you want to jump on an industry trend, or have you truly considered the business benefits for your organisation?

    Join Keith Langridge, VP Network Services, BT and Adrian Comley, General Manager Dynamic Network Services, BT, as they take a look at:
    •The business challenges that are leading many to invest in these solutions.
    •The learnings from our global deployments to date.
    •DIY versus a managed service - the added demands of delivery, skills, security and on-going support can mean that managed is often the preferred option. We’ll give you our view on the value you should expect from a managed service.
  • Hybrid IT is the New Normal
    Hybrid IT is the New Normal David Gehringer, Principal, Dimensional Research and Ian Bromehead, Dir of Product Marketing, Operations Bridge, Micro Focus May 22 2018 3:00 pm UTC 60 mins
    How to Effectively Manage and Monitor a Hybrid IT Environment

    Are you having challenges in dealing with cloud based application issues across multiple cloud providers? If so, you’re not alone. 80% of companies are dealing with 2-10 cloud providers and some even more.

    Join us on this webcast as we discuss the findings from the recent Dimensional Research survey of over 500 enterprise cloud professionals who shared their challenges and needs for Hybrid IT monitoring. We’ll review the survey results including the data and analysis.

    You will also receive a complimentary copy of the Dimensional Research report to help you understand where you are in comparison to companies included in the study.
  • A Plan to Grow New Business with a Big Customer
    A Plan to Grow New Business with a Big Customer Barbara Weaver Smith, CEO, The Whale Hunters May 22 2018 4:00 pm UTC 45 mins
    Your best business is new business with your current large accounts. As the CEO or chief sales officer of a $5m to $250m company, how do you deploy your sales resources to make that happen systematically? You need a carefully crafted plan! Tune in to learn more.
  • Sales Legends Series - An Interview with Gerhard Gschwandtner
    Sales Legends Series - An Interview with Gerhard Gschwandtner Deb Calvert with special guest Gerhard Gschwandtner May 22 2018 7:00 pm UTC 45 mins
    Gerhard Gschwandtner is the founder and CEO of Selling Power, a media company that produces the award-winning Selling Power magazine and Selling Power TV, a daily video interview series on sales success. He developed and hosts the Sales 3.0 Conference, which helps sales leaders integrate sales technologies into their sales organizations to create improved sales effectiveness and greater customer value. Over the course of three decades, he has interviewed some of the most successful leaders and experts in sales, business, sports, entertainment, and politics, including Mary Kay Ash, Marc Benioff, Michael Dell, George Foreman, Larry Ellison, Richard Branson, Jay Leno, Meg Whitman, and many more. Gerhard has studied the lives of hundreds of peak performers and worked with world-leading coaches and psychologists to create the unique, new Peak Performance Mindset training program. He is the author of 17 books on the subject of sales, management, and motivation and received the Sales & Marketing Executives International, Inc. 2010 Ambassador of Free Enterprise Award.
  • Are you too nice to close the deal?
    Are you too nice to close the deal? Connie Kadansky, Sales Call Reluctance Coach May 23 2018 4:00 pm UTC 45 mins
    You cannot depend on relationship-building skills alone to make the sale for you! Relationships are important, but buyers primarily want you to fulfill their needs and solve their problems. Customers do not take action unless they are challenged to take action. Learn how to avoid the amygdala hijack and how to overcome yielder Call Reluctance and close the sale.
  • Subject Access Rights: GDPR Implementation Guide
    Subject Access Rights: GDPR Implementation Guide Brian Philbrook, Privacy Counsel at OneTrust | Dr Andreas Splittgerber, Partner, Reed Smith May 23 2018 8:00 pm UTC 60 mins
    The GDPR grants data subjects new rights including: data portability, access to their data, erasure or “the right to be forgotten”, and rectification. For data controllers, there are specific record-keeping requirements around the time to respond, the ability to request an extension, the requirement to validate the identity, and securely transmitting the response to the individual.

    Join us for this educational web conference to hear about the new rights of data subjects and how organizations can use privacy management software to streamline and automate requests, validation, and notification processes.

    About the presenters:

    Brian Philbrook serves as Privacy Counsel at OneTrust where he provides guidance on global privacy regulations to assist compliance efforts and drive product innovation. Philbrook also conducts training and workshops on the GDPR and contributes to various publications and web-conferences on a regular basis. Prior to OneTrust, Philbrook served on the Privacy Team for RxAnte, a leading predictive analytics and clinical services company committed to improving medication use. He also worked as an extern on the IAPP’s training and publications teams. Philbrook earned his JD from the University of Maine School of Law, where he was the first recipient of the Certificate in Information Privacy Law.

    Dr Andreas Splittgerber is a partner in the Munich office of Reed Smith and member of the IP, Tech & Data Group.

    Andreas specialises in IT law, data protection/privacy, social media law and internet law (Germany and EU). He is passionate about technology and privacy and thought-leader when it comes to legally evaluating new technologies (e.g. internet of things, artificial intelligence).
  • Holy Trifecta of Global Content Success
    Holy Trifecta of Global Content Success Val Swisher May 30 2018 5:00 pm UTC 60 mins
    Technical communication professionals revolutionized the publishing world with the introduction of structured writing and intelligent content. By adopting innovative methods, approaches, and content standards, we were able to craft and deliver content to multiple channels quickly, often with reduced effort and cost. And, we’re not done yet.

    When technical content is required for global audiences, intelligent content alone is not enough to tackle the obstacles multilingual content introduces. Combining structured intelligent technical content, terminology management, and translation memory together can solve these challenges. We call this the Holy Trifecta of Intelligent Technical Content. When all three of these are leveraged together, we can produce consistent content that is on-brand, on-message, and easy to read in every language.

    In this session, attendees will learn:

    * A clear description of intelligent content, terminology management, and translation memory

    * An understanding of how they are interrelated and why they are important to technical communication projects

    * A game plan for coordinating all three in order to create intelligent content that works, all the time, on any device, in any language
  • Is a Global Business Service Strategy the new ServiceNow Frontier?
    Is a Global Business Service Strategy the new ServiceNow Frontier? Ellen Daley, Ross Rexer, Grant Pulver, Meghan Lockwood May 30 2018 5:00 pm UTC 60 mins
    The Executive Corner: Strategies to accelerate your transformation to world-class Employee Services.

    - Find out how leading organizations are centralizing helping employees as they do customers, with a one-stop place to get all services from HR, finance, facilities, and more
    - Learn to recognize if your firm is ripe for leveraging ServiceNow to power your shared service initiative
    - Delight employees and free professional staff for more value-add activities
    - Drive Digital Transformation with lean and 6 Sigma underpinnings with ServiceNow
  • How Subaru Revolutionized the Customer Experience Through Personalization
    How Subaru Revolutionized the Customer Experience Through Personalization Jeremy Bender, Consultant Director at BlueVenn May 31 2018 2:00 pm UTC 60 mins
    Buying a new vehicle can be a personal and significant purchase. Often starting with an aspirational poster on a bedroom wall, the car-buying journey is one that could take weeks, if not years. That’s why delivering the most relevance and tapping into those emotions is so important for automotive marketers.

    BlueVenn Consultant Director Jeremy Bender will discuss how IM Group, distributors for Subaru, use pioneering personalization approaches to deliver marketing content to the right person at the most opportune moments to see automotive dreams become reality.

    During this webinar, you will learn:

    - How Subaru used a closed loop marketing methodology to revolutionize the customer experience
    - The importance of relevance in a marketing echo system
    - How personalization helped increase purchase interest by a third
  • Sales Legends Series - An Interview with Mike Bosworth
    Sales Legends Series - An Interview with Mike Bosworth Deb Calvert with special guest Mike Bosworth Jun 4 2018 9:00 pm UTC 45 mins
    Mike Bosworth has been a thought leader within the field of sales and marketing over the last several decades. He is an author, speaker, entrepreneur, story seeker and sales philosopher.
    Bosworth is the best-selling author of Solution Selling: Creating Buyers in Difficult Selling Markets (McGraw-Hill, 1993) co-author of Customer Centric Selling (McGraw-Hill, 2003) and co-author of What Great Salespeople Do: The Science of Selling Through Emotional Connection and The Power of Story (McGraw-Hill, 2012).
  • Quickly and Confidently Connect with Prospects with these Acting Tips
    Quickly and Confidently Connect with Prospects with these Acting Tips Julie Hansen, Founder, Performance Sales and Training- Keynote Speaker Jun 5 2018 5:00 pm UTC 45 mins
    When you have one chance with a prospect, how do you quickly establish the connection necessary to move the call forward? In this session you’ll learn how professional actors quickly connect with scene partners and confidently engage audiences - and how to apply those skills for more successful sales calls!
  • AI-powered location: A step closer to the future?
    AI-powered location: A step closer to the future? Peter Frans Pauwels, Co-founder, TomTom Jun 5 2018 5:00 pm UTC 60 mins
    By leveraging the power of the cloud, artificial intelligence and machine learning, mapping devices are getting smarter over time, recognizing patterns and farming insight from contextualized data. And that means smart cities and data-based Location of Things navigation is becoming a reality.

    Cities can analyze and improve congested traffic. Freight companies with connected trucks can better manage logistics, optimize fleets, and track customer engagement. And cars will learn to make split-second decisions on our behalf, making the call on turning left or hitting the breaks when it recognizes a pedestrian is in the crosswalk.

    To find out more about how cloud-based, AI-powered location technology is creating the highly accurate and always up-to-date maps that can revolutionize everything from autonomous cars to connected cities, don’t miss this VB Live event!

    In this webinar you'll learn:

    * How to leverage the power of the cloud, AI, and machine learning across devices by contextualizing location data in real time
    * Understand the role of location-based data mapping in the "Location of Things"
    * The application of data-enriched mapping to industries like retail and automotive
    * How "Location of Things" powered by geographical data can be used to connect autonomous driving, smart mobility, and smarter cities

    Speakers:
    * Chris Pendleton, Principal PM, Azure Maps
    * Peter Frans Pauwels, Co-founder, TomTom
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by TomTom
  • Top 3 Ways To Drastically Improve SDR Performance
    Top 3 Ways To Drastically Improve SDR Performance Lauren Bailey Jun 5 2018 9:00 pm UTC 45 mins
    What are top-performing SDR teams doing differently? In this webinar I'll share three tips that you put into action today to help your teams achieve more and stay longer. I'll also cover:

    Why fewer leads might be the answer
    Promoting sales confidence
    What you may not be measuring and celebrating what you should be
    What managers can do to help work NOT suck for their team
  • What’s New in Service Management Automation 2018.05
    What’s New in Service Management Automation 2018.05 Dr. Kai-Uwe Winter, Manager, Micro Focus Competence Center, Materna; David Baron and Vesna Soraic, Micro Focus Jun 6 2018 3:00 pm UTC 60 mins
    Join us for an exciting and informative look at the latest release of Service Management Automation.

    SMA 2018.05 brings new Studio capabilities for instant creation of new service management applications in a totally codeless fashion. New procurement modules enable the creation and management of vendor catalogs, purchase orders and relationships.

    See a live demo of all the key new features. Dr. Kai-Uwe Winter from Germany-based Materna will also demonstrate the first apps for budgeting that they created using Studio.
  • Nailing Your Forecast - Assuring Accuracy and Avoiding Mistakes
    Nailing Your Forecast - Assuring Accuracy and Avoiding Mistakes Michael Griego, International Sales Thought Leader, Consultant, Trainer, Coach, Speaker and Author Jun 6 2018 5:00 pm UTC 45 mins
    Want to solve the mystery of Sales Forecasting? It's actually not a secret. There are major keys that Sales Leaders and Salespeople miss in all the weekly/monthly sales commotion. We'll lock down on best-practices and ways to assure forecasting accuracy and avoid common errors and misconceptions. Let's nail your forecast!
  • 5 Key Ingredients to Winning ABM Campaigns
    5 Key Ingredients to Winning ABM Campaigns Andrew Mahr, VP Client Success, Triblio Jun 6 2018 7:00 pm UTC 45 mins
    Triblio has nailed down 5 key ingredients to award-winning ABM campaigns. We’ve enabled thousands of ABM campaigns, and our clients have won recognition from Demand Gen Report, SiriusDecisions, and TOPO. Distilled down to 5 essentials, the secret sauce to ABM incorporates the right mix of organizational support, target account assessments, segmentation, goals & metrics, and ABM campaign tactics.

    As you build out your ABM program, we’ll help you explore essential questions in modern B2B marketing such as:
    - How do I reach anonymous stakeholders?
    - How do I help multiple stakeholders in a buying center reach a consensus?
    - How do I deliver relevant messaging at each purchase stage?

    We’ll also show real examples of how clients tackle 1:1, 1:FEW and 1:MANY account targeting, including case studies on Plex and FinancialForce.
  • Sales Success Mistakes Survival – How often are mistakes fatal?
    Sales Success Mistakes Survival – How often are mistakes fatal? Debbie Mrazek Jun 6 2018 9:00 pm UTC 45 mins
    Mistakes are a natural part of business and yet we don’t always deal with them very well. Please join us to:
    Get more comfortable with mistakes
    How to move past them
    How to learn from them
    …..and be even more successful in sales because of them.
  • The Building Blocks of an Effective Sales Enablement Function
    The Building Blocks of an Effective Sales Enablement Function Mike Kunkle, VP, Sales Transformation Services Jun 7 2018 5:00 pm UTC 45 mins
    Whether you’re establishing a new sales enablement function or upgrading your current approach, join sales enablement expert Mike Kunkle for this webinar to hear:
    How sales enablement should be defined
    The foundational building blocks that will lead to success
    Services to consider offering
    How to perpetuate success with systems thinking
  • 3 Crucial Sales Manager Competencies
    3 Crucial Sales Manager Competencies Carole Mahoney, Sales Change Agent & Coach Jun 7 2018 9:00 pm UTC 45 mins
    There are a lot of demands on a sales manager, but only 3 areas where a sales manager should be spending 75% of their time. In this session you will learn which 3 competencies are crucial, what is involved in each, and how they impact the team.
  • Fireside Chat Series - Sales Management: How to Execute with Excellence
    Fireside Chat Series - Sales Management: How to Execute with Excellence Steven Rosen with special guest Tibor Shanto Jun 8 2018 4:00 pm UTC 45 mins
    Join sales management expert Steven Rosen and his guest sales expert Tibor Shanto for a no holds barred fire side chat sharing their insights on the most challenging issues facing sales managers today.

    No powperpoint, no videos, just open and frank discussion.

    Expect an action-packed webinar filled with sales management gems, pearls, powerful insights and stories, that will help you crush your sales numbers.
  • Value Prop Clinic - Fixing a Broken Message
    Value Prop Clinic - Fixing a Broken Message Lisa Dennis Jun 13 2018 3:00 pm UTC 45 mins
    See LIVE how to transform a mediocre value prop into one that will get buyers’ attention. Too often marketing has one version, and sales must generate their own that is conversation-relevant. Result: a confusing and fractured message. See the BEFORE, DURING and AFTER of a real value prop transformation.
  • How AgFirst Delivers Compliance with DPA
    How AgFirst Delivers Compliance with DPA Kevin Backus, Chris Miller Jun 13 2018 3:00 pm UTC 45 mins
    Are your processes compliant by design? Watch this recorded webinar hosted by AgFirst, the largest agricultural lending organization in the United States.

    Watch now or block some time later today to hear Kevin Backus and Chris Miller explain how they use Bizagi to design and automate critical processes with compliance in mind.

    You’ll learn how automated workflows redefined their operations by:

    -Using processes as a common language for companywide transparency
    -Easily staying compliant by adopting a compliance-first approach
    -Creating agile processes for reacting to changing compliance requirements
  • Beyond the hype: How to transform B2B sales with AI
    Beyond the hype: How to transform B2B sales with AI Daniel Morris, Director of Product Management, Keller Williams Jun 14 2018 5:00 pm UTC 60 mins
    Let’s push past the hype and the BS and look at the facts: Artificial intelligence has evolved to the point where any sales organization that leverages AI will see measurable improvements in customer engagement, LTV, and overall sales.

    AI can take on the simplest tasks, like automation of admin work such as activity logging, flagging high-priority emails, and managing contacts in your CRM. It can swiftly and accurately sift through leads, deals, and accounts to identify what’s actually worth your time, and dynamically identify which leads are ready to convert. It’ll help you ditch the sandbagging with accurate quarterly forecasting — and more.

    To learn more about how to sell smarter, harder, and more with AI, how to seamlessly integrate the technology into your organization, and to learn of real-world results from leading brands, don’t miss this VB Live event!

    Register now for free!

    Attend this webinar and learn:
    * AI fact versus fiction when it comes to sales
    * How to build a data- and AI-friendly sales organization
    * How leading brands build real results and how they do it
    * Which AI tools actually bring results and which are still in development
    * What's next for AI and sales?

    Speakers:
    * Daniel Morris, Director of Product Management, Keller Williams
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!
  • The Power of Discovery for Increasing Win Rates
    The Power of Discovery for Increasing Win Rates Mike Kunkle, VP, Sales Transformation Services Jun 14 2018 5:00 pm UTC 45 mins
    What’s the single best thing to improve your win-rates? The answer is better discovery.

    In this webinar, Mike Kunkle shares a framework that will enable your sales force to understand your customers better than ever before, to build a compelling case for change and deliver what our buyers value.
  • Optimize Your IT Infrastructure with Micro Focus Cloud Transformation
    Optimize Your IT Infrastructure with Micro Focus Cloud Transformation Jo De Baer, Product Manager and Renee Bradshaw, Senior Product Marketing Manager, Hybrid Cloud Management, Micro Focus Jun 19 2018 3:00 pm UTC 60 mins
    Enterprises today are looking to optimize their IT infrastructure to take advantage of new digital technologies and services.

    One of the most popular ways to achieve this is by moving server workloads and applications to the cloud. Since this often happens in large numbers, a cloud transformation project can be a complex effort.

    Join us on this webcast and learn how to easily execute even the largest and most complex cloud and data center migration projects, on time and within budget.