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  • The Future of Voice Technologies
    The Future of Voice Technologies
    Vijay Balasubramaniyan Recorded: Jan 27 2020 47 mins
    In 2019, 20% of all web searches were voice searches. Google has predicted that 50% of all web searches will be voice searches by 2022. What is the future of voice technology as we see a rise in voice technology adoption rate?
  • Top 3 Fraud Prevention Opportunities You Might be Leaving on the Table
    Top 3 Fraud Prevention Opportunities You Might be Leaving on the Table
    Mike Failor, Sr. Director of Risk Analytics, Enova International; Jay Johns, Global Partner Channel Manager, iovation Recorded: Jan 24 2020 25 mins
    The telecommunications and communications industry is evolving fast, leaving service providers susceptible to new fraud schemes. While new technologies such as machine learning and crowd-sourced intelligence is available, service providers face the challenge of creating fraud fighting techniques that do not deteriorate customer experience.

    In this webinar, Enova Decisions and iovation leadership will cover fraud solutions for telecommunications and communications that balance the competing demands of catching fraud, authenticating good customers, and providing an outstanding customer experience.

    Topics that will be covered include:
    -Current trends in the rapidly changing fraud environment
    -Preventing fraud throughout the consumer’s journey…not just at the purchase moment
    -How to best leverage 1st and 3rd party data to significantly improve fraud detection
    -Protection of your consumers’ personal information (PII) while optimizing fraud detection
    -The impact businesses have seen by implementing device intelligence
  • Leveraging Behavioral Intelligence to Grow & Scale Teams
    Leveraging Behavioral Intelligence to Grow & Scale Teams
    Mary Grothe, The Sales Behavioral Quotient Expert Recorded: Jan 24 2020 37 mins
    Some sales reps have the knowledge and skills to be top performers, but they still aren’t hitting quota. That’s where BQ comes into play. A person’s behavioral quotient determines how they show up and get the job done. BQ is fueled by thoughts, which turn into feelings, which dictate actions, and result in performance. BQ is what determines a rep’s success. This session discusses how to fuel BQ.

    You will learn:

    1. The top 10 knowledge and human-based skills that reps must have to become top performers.
    2. The 3 motivational styles and how each fuels BQ; altruistic, intrinsic, and extrinsic.
    A breakdown of BQ, how to benchmark yourself, identify the gaps, and make a plan for success.
  • Benchmarking CDPs to fuel better insights, personalization and compliance
    Benchmarking CDPs to fuel better insights, personalization and compliance
    CMO at BlueVenn, Anthony Botibol & Managing Partner at Winterberry Group, Michael Harrison Recorded: Jan 23 2020 49 mins
    Enterprise marketers face an increasingly complex marketing mandate, driven by changing consumer behaviour and privacy challenges. Marketers increasingly look to Customer Data Platforms (CDPs) to act as a solution to address these challenges, but confusion still persists about the technology and its role.

    BlueVenn’s CMO, Anthony Botibol will be joined by Michael Harrison, Managing Partner at Winterberry Group to discuss the origins of data management, core and adjacent CDP capabilities, how to solve common business problems, and a benchmark of CDP capabilities that will help you to make the best choice for your CDP needs.

    Webinar Agenda

    •The different segments of CDP vendor
    •CDP market trends, dynamics and growth
    •Defining ‘Core’ and ‘Adjacent’ CDP capabilities
    •How different segments of CDP stack up in terms of capability
    •What type of CDP your company needs
  • Blue Prism RPA Platform Demo | Intelligent Automation & Digital Exchange Skills
    Blue Prism RPA Platform Demo | Intelligent Automation & Digital Exchange Skills
    Daniel Welcel, Solution Engineer and Lisa Hackbarth, Global Marketing Recorded: Jan 23 2020 39 mins
    Join us for a 45-minute, interactive live demo. We’ll show you how Blue Prism’s connected-RPA platform works and answer your questions live.

    With the advent of Robotic Process Automation (RPA), today, humans and Digital Workers are working side by side.

    But how does it actually work?

    If you’re ready to see Blue Prism’s Intelligent Automation in action, join us for our next 45-minute demo where we’ll showcase the simplicity and security of the leading RPA platform on the market.

    In this foundational look at what it takes to implement Blue Prism connected-RPA, you will:
    • Experience the integral role that the human worker plays in our evolving workforce
    • Take a tour of the Blue Prism Process and Object Studio where you’ll teach your Digital Workers what to do and how to do it
    • Learn how to incorporate our pre-built, out-of-the-box processes without the need for coding, and get your Digital Workforce up and running quickly
    • See examples of processes that Digital Workers can help to automate
    • Learn how to manage your Digital Workers to achieve maximum productivity using the included Control Room, Work Queues, and Scheduler
    • Get a detailed look at Blue Prism’s security, access control, and audit log features that reduce automation audit risk

    Ready to unleash the human potential at your organization by freeing up your team to do the valuable, skilled work they were hired to do? Register to view the demo to take the next step on your digital transformation journey and get ready to see what’s possible.
  • AI's Impact on Financial Service & Insurance - The Good, The Bad & The Ugly
    AI's Impact on Financial Service & Insurance - The Good, The Bad & The Ugly
    Mark Palmer, SVP and General Manager of Analytics at TIBCO Software & David Skerrett, Digital Transformation Leader Recorded: Jan 23 2020 59 mins
    Delve into the FSI computing trends that will facilitate next-generation banking systems. From adaptive data science for real-time and predictive intelligence, to visual intelligence that helps humans effectively “query the future,” this webinar examines:

    - How artificial intelligence is innovating the industry and how humans and machines can combine to achieve strategic enhancement
    - How FSI leaders can make sense of millions of data points and turn them into meaningful insights, and how AI is making this easier than ever before
    - How data analytics is transforming risk and fraud management
    - Discussions and participant poll results surrounding the good, the bad, and the ugly of AI
  • Aligning Sales & Marketing: How Salesforce Uses Pardot
    Aligning Sales & Marketing: How Salesforce Uses Pardot
    Daniel Yamoah, Pardot Specialist. Denis Hoogweg, Pardot Solution Engineer Recorded: Jan 23 2020 44 mins
    Alignment between Sales and Marketing is potentially the largest opportunity for improving business performance today. When sales and marketing teams unite around a single revenue cycle, they dramatically improve sales productivity, marketing ROI and, most importantly, top-line growth.

    Join this Webinar to hear how the Pardot marketing team used Pardot's B2B Marketing Automation platform + Salesforce Engage to put the power of marketing automation in the hands of our sales reps.

    During this live webinar you will learn:

    How to create marketing-approved sales campaigns that will generate more leads
    Close more deals and maximise ROI
    Achieve sales and marketing alignment
  • Blue Prism RPA Platform Demo | Intelligent Automation & Digital Exchange Skills
    Blue Prism RPA Platform Demo | Intelligent Automation & Digital Exchange Skills
    Daniel Welcel, Solution Engineer and Lisa Hackbarth, Global Marketing Recorded: Jan 23 2020 39 mins
    Join us for a 45-minute, interactive live demo. We’ll show you how Blue Prism’s connected-RPA platform works and answer your questions live.

    With the advent of Robotic Process Automation (RPA), today, humans and Digital Workers are working side by side.

    But how does it actually work?

    If you’re ready to see Blue Prism’s Intelligent Automation in action, join us for our next 45-minute demo where we’ll showcase the simplicity and security of the leading RPA platform on the market.

    In this foundational look at what it takes to implement Blue Prism connected-RPA, you will:
    • Experience the integral role that the human worker plays in our evolving workforce
    • Take a tour of the Blue Prism Process and Object Studio where you’ll teach your Digital Workers what to do and how to do it
    • Learn how to incorporate our pre-built, out-of-the-box processes without the need for coding, and get your Digital Workforce up and running quickly
    • See examples of processes that Digital Workers can help to automate
    • Learn how to manage your Digital Workers to achieve maximum productivity using the included Control Room, Work Queues, and Scheduler
    • Get a detailed look at Blue Prism’s security, access control, and audit log features that reduce automation audit risk

    Ready to unleash the human potential at your organization by freeing up your team to do the valuable, skilled work they were hired to do? Register to view the demo to take the next step on your digital transformation journey and get ready to see what’s possible.
  • 2020 Vision: Contact Center Trends to Watch
    2020 Vision: Contact Center Trends to Watch
    Roy Atkinson (ICMI) Recorded: Jan 22 2020 58 mins
    In one short decade, tremendous change has reshaped contact centers: from social media to chatbots to video, new channels and ways of serving customers abound; omnichannel, workforce, knowledge management, and more have streamlined contact center operations; and artificial intelligence, machine learning, and natural language processing are fundamentally changing the ways we connect with customers, both internal and external. It was an exciting, sometimes exhausting, decade…but what do the 2020s have in store for contact centers?

    Drawing on ICMI’s industry-leading research and input from ICMI’s Featured Contributors and thought leaders, this webinar will present important trends for 2020 and beyond. We’ll not only explore what’s trending, but also why these topics are important for your contact center’s future:
    • Employee experience
    • Automation and AI
    • Cloud and CCaaS contact centers
    • Knowledge management
    • Self-service
    • Social customer care and social media
    • Recruiting challenges
    • Rediscovering the human factor
    • And more!
  • Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement
    Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement
    Andy Carvell, Ketan Pandit Recorded: Jan 22 2020 35 mins
    This is where the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework comes into play and helps marketers.
  • Digital Transformation of Manufacturing: From Reactive to Proactive Management
    Digital Transformation of Manufacturing: From Reactive to Proactive Management
    Mike Alperin, Manufacturing Industry Consultant, TIBCO Software Data Science team Recorded: Jan 21 2020 49 mins
    A major transformation is taking place in manufacturing. New capabilities for processing streaming sensor data—along with big data, machine learning, and edge technologies—are driving the industry from reactive problem-solving towards increasingly proactive management of equipment, processes, products, and factories. It is now becoming possible to aggregate, analyze, and rapidly act on vast quantities of data being generated.

    In this webinar, discover how we are enabling customers with solutions such as predictive maintenance, automated pattern classification, anomaly detection, and product and process digital twins.
  • [Quickinar] What is Structured Content?
    [Quickinar] What is Structured Content?
    easyDITA and The Content Wrangler Recorded: Jan 21 2020 5 mins
    We demystify structured content — briefly explain what it is, why it's needed, and how it works.
  • Building Your 2020 Sales Plan for Professional Services
    Building Your 2020 Sales Plan for Professional Services
    Amy Franko, The Strategic Sales Expert Recorded: Jan 20 2020 43 mins
    Spend a day in the life of top sellers or business developers, and you’ll likely find a common theme. They invest their time in the right prospects, clients, and sales activities. Your sales productivity becomes even more important in professional services, where you’re balancing business development with client delivery.

    How do you determine which prospects, clients, and sales activities to invest in? What will move your book of business, practice, or sales territory forward most quickly? Having the right sales plan will get you there.

    In this session, you’ll learn:

    1.The sales plan elements you need to focus on that will grow your book of business, sales territory, or practice.
    2.How to successfully choose verticals and become known (Even if you work within a defined territory or practice.)
    3.The activities that will keep your sales plan from gathering digital dust.
  • [Quickinar] What is a Single Source of Truth?
    [Quickinar] What is a Single Source of Truth?
    easyDITA and The Content Wrangler Recorded: Jan 19 2020 6 mins
    Learn why it's important to warehouse all of your content assets in a single, shared content repository.
  • [Quickinar] What is Content Reuse?
    [Quickinar] What is Content Reuse?
    easyDITA & The Content Wrangler Recorded: Jan 16 2020 8 mins
    How should you reuse content? Copy and paste? Before doing that, consider the long-term health of your documentation. Structured content offers some incredible forms of content reuse that are fast, powerful, and sustainable.
  • The Ultimate Sales Experience: The Customer Journey
    The Ultimate Sales Experience: The Customer Journey
    Melissa Madian, The Sales Experience Expert Recorded: Jan 16 2020 45 mins
    The terms Sales Enablement and Customer Experience are super trendy right now... but how do you practically apply them to your business to achieve revenue growth? In this session, Melissa Madian will be joined by the Founder of DesiredPath, Kia Puhm, to provide some real talk on common mistakes made in your customer’s journey, how to combat them, and how to enable your sales functions to create a fabulous customer experience.

    You will learn:

    1.What mistakes you are making in your customer’s journey.
    2.How to easily avoid those mistakes by getting into the head of the customer.
    3.How to create situational awareness for your revenue-generating functions.
  • Watch Your Sales Language: What To Say & Avoid In Emails & Online
    Watch Your Sales Language: What To Say & Avoid In Emails & Online
    Liz Wendling, The Authentic Selling Expert Recorded: Jan 16 2020 40 mins
    Are you frustrated with sending emails that don't get a response? Do you feel like your messages are not hitting the mark or landing with impact?
    In this new webinar, Liz Wendling will help you to identify the sales language that generates interest versus creating resistance. You will understand the importance of language and learn why what you say and how you say it matters more today than ever before. You will have what you need to craft messages that get a response.
    Takeaways:
    • Understand how specific language either pulls people into you or pushes people away.
    • Discover the phrases that suck the power out of your communication and weaken your message.
    • Identify that predictable language that causes people to trust you, buy from you, follow you, listen to you, or dismiss you.
  • Blue Prism RPA Platform Demo | Intelligent Automation & Digital Exchange Skills
    Blue Prism RPA Platform Demo | Intelligent Automation & Digital Exchange Skills
    Daniel Welcel, Solution Engineer and Lisa Hackbarth, Global Marketing Recorded: Jan 15 2020 40 mins
    Join us for a 45-minute, interactive live demo. We’ll show you how Blue Prism’s connected-RPA platform works and answer your questions live.

    With the advent of Robotic Process Automation (RPA), today, humans and Digital Workers are working side by side.

    But how does it actually work?

    If you’re ready to see Blue Prism’s Intelligent Automation in action, join us for our next 45-minute demo where we’ll showcase the simplicity and security of the leading RPA platform on the market.

    In this foundational look at what it takes to implement Blue Prism connected-RPA, you will:
    • Experience the integral role that the human worker plays in our evolving workforce
    • Take a tour of the Blue Prism Process and Object Studio where you’ll teach your Digital Workers what to do and how to do it
    • Learn how to incorporate our pre-built, out-of-the-box processes without the need for coding, and get your Digital Workforce up and running quickly
    • See examples of processes that Digital Workers can help to automate
    • Learn how to manage your Digital Workers to achieve maximum productivity using the included Control Room, Work Queues, and Scheduler
    • Get a detailed look at Blue Prism’s security, access control, and audit log features that reduce automation audit risk

    Ready to unleash the human potential at your organization by freeing up your team to do the valuable, skilled work they were hired to do? Register to view the demo to take the next step on your digital transformation journey and get ready to see what’s possible.
  • [Quickinar] What is Conditional Processing?
    [Quickinar] What is Conditional Processing?
    easyDITA & The Content Wrangler Recorded: Jan 15 2020 6 mins
    Conditional processing is a powerful way to hyper-personalize your reader’s content experience. With structured content in a CCMS, content strategists can create reusable components and tag them for multiple audiences.
  • The Whale Hunters Expert Series: Your One-Page Strategic Plan
    The Whale Hunters Expert Series: Your One-Page Strategic Plan
    Barbara Weaver Smith, The Large Account Sales Expert Recorded: Jan 14 2020 22 mins
    The Whale Hunters Expert Series features video interviews with experts who bring actionable tips, best practices, and new ideas about business development and enterprise sales. Topics are directed at founders/owners/CEOs, sales and marketing executives, and large account salespeople of small and midsize companies that want to excel at doing great, long-term business with very large customers.

    This episode features Laura Posey, Chief Instigator of Simple Success Plans. Laura invented the One-Page Strategic Plan, an awesome plan that literally fits on one sheet of paper and covers a whole year. It will change the way you plan, increase your revenue, and make your planning become an active, daily map to guide decision-making in all areas of the business:

    You will learn:

    1. Why strategic planning is a barrier to so many business owners.
    2. The 3 questions that you need to ask to guarantee you hit your goals in 2020?
    3. The four things you must do each day to achieve BIG goals.
    4. The 5 steps to a perfect one-page plan.
    5. How to make your strategic plan useful for every-day sales decisions.
  • Powerful Strategies to Build Long-Term Executive Relationships
    Powerful Strategies to Build Long-Term Executive Relationships
    Lisa Magnuson, The Landing 7-Figure Deals Expert Recorded: Jan 14 2020 37 mins
    Do you know what executive relationships are needed to land your largest prospect? Have you engaged the full account team to create your strategy for accessing and cultivating your executive sponsor in the most effective way? Is your executive engagement plan working?

    You will learn:

    1.The steps associated with building a powerful executive sponsor strategy
    2.The proven tools that account teams can use to engage senior leaders
    3.Why on-going relationship mapping is a fundamental element for your biggest account opportunities
    4.The benefits you can expect from a solid executive cultivation plan
  • Supercharge the Productivity of your Inside Sales Teams
    Supercharge the Productivity of your Inside Sales Teams
    Hannah Kundra and Niccolo Zapponi, Senior Solution Engineer Salesforce Recorded: Jan 14 2020 28 mins
    Salespeople today spend more time selling in front of a computer screen than in person. Research also shows that inside sales roles are growing 15 times faster than field sales roles.

    That means it’s more important than ever for companies to stay ahead of the curve with their teams and their technology. The most effective Inside Sales teams know how to collaborate seamlessly across teams and operationalise their step-by-step sales guides and best practices.

    Join this webinar to find out how you can accelerate virtual selling by arming your Inside Sales teams with:

    1 - Insights on how to prospect smarter and faster
    2 - Integrated tools to eliminate busywork and wasteful admin time
    3 - New levels of best-practice automation for scalable & repeatable success
  • Signavio Live Series: Transformation in Action with Prudential Financial
    Signavio Live Series: Transformation in Action with Prudential Financial
    Nancy Wight & Evan Hipszer, Process Management Specialists, Prudential Recorded: Jan 13 2020 50 mins
    With over a century of business innovation behind its success, join us for rare insights into how business and digital transformation at this iconic institution has helped it remain a global leader in the insurance, investment, and financial space.
  • 4 Ways Top Staffing Firms Use Scheduling Automation to Improve Profitability
    4 Ways Top Staffing Firms Use Scheduling Automation to Improve Profitability
    Micah Grotte, Marketing Manager & Clay Robinson, Director of Solution Architecture Recorded: Jan 8 2020 56 mins
    Highly configurable, cloud-based automation technologies are disrupting the staffing industry as more executives turn to scheduling automation to improve operational efficiency, drive higher value, and grow their business in transformative ways. Whether your organization is in the beginning stages of research, or you’re ready to join other industry leaders championing the movement toward automation, this webinar provides you with impact statistics and the customer experience data you need to better understand how scheduling automation tackles staffing challenges head-on, across multiple fronts.

    In this 60-minute webinar, you’ll learn how workforce scheduling automation can help you:

    •Gain competitive advantage
    •Amplify recruiters’ productivity
    •Improve talent engagement and retention
    •Increase client satisfaction

    Register for the webinar today!
  • Quantifying the impact of marketing campaigns on your business using Real Impact
    Quantifying the impact of marketing campaigns on your business using Real Impact
    Hiral Jasani, Anand Prasad Recorded: Jan 8 2020 46 mins
    Your marketing is only as good as you measure. With Real Impact, our measurement dashboard, we show you exactly how and to what extent your marketing campaigns have impacted your business – everything from revenue generated to users retained.
  • Blue Prism RPA Platform Demo | The Building Blocks of Automation
    Blue Prism RPA Platform Demo | The Building Blocks of Automation
    Daniel Welcel, Solution Engineer and Lisa Hackbarth, Global Marketing Jan 28 2020 5:00 pm UTC 60 mins
    Join us for a 45-minute, interactive live demo. We’ll show you how Blue Prism’s connected-RPA platform works and answer your questions live.

    With the advent of Robotic Process Automation (RPA), today, humans and Digital Workers are working side by side.

    But how does it actually work?

    If you’re ready to see Blue Prism’s Intelligent Automation in action, join us for our next 45-minute demo where we’ll showcase the simplicity and security of the leading RPA platform on the market.

    In this foundational look at what it takes to implement Blue Prism connected-RPA, you will:
    • Experience the integral role that the human worker plays in our evolving workforce
    • Take a tour of the Blue Prism Process and Object Studio where you’ll teach your Digital Workers what to do and how to do it
    • Learn how to incorporate our pre-built, out-of-the-box processes without the need for coding, and get your Digital Workforce up and running quickly
    • See examples of processes that Digital Workers can help to automate
    • Learn how to manage your Digital Workers to achieve maximum productivity using the included Control Room, Work Queues, and Scheduler
    • Get a detailed look at Blue Prism’s security, access control, and audit log features that reduce automation audit risk

    Ready to unleash the human potential at your organization by freeing up your team to do the valuable, skilled work they were hired to do? Register to view the demo to take the next step on your digital transformation journey and get ready to see what’s possible.
  • The Common Services Data Model: What it is & Why You Should Care
    The Common Services Data Model: What it is & Why You Should Care
    Mary Vanatta, Larry Youngquist, Janeen Osselborn, Meghan Lockwood Jan 28 2020 6:00 pm UTC 60 mins
    On Tuesday, January 28th, our ServiceNow ITOM and ITBM experts will share what ServiceNow's Common Services Data Model (1.0 and 2.0) is all about and why you should care, including: 

    - Standard terms and definitions
    - Best practice for CMDB Data
    - Modeling and Data Management
    - Guidance on service modeling
    - Recommended mappings

    If you can't make it on the 28th but want to learn about the topic, you can still register now and we'll send you the on-demand recording to watch in your free time. 
  • AI and Analytics for Every Business Process
    AI and Analytics for Every Business Process
    David Gibbons, Senior Director, Product Marketing, Salesforce Jan 29 2020 10:00 am UTC 30 mins
    AI solutions at Salesforce promise to make companies more productive by augmenting the decisions they make with relevant information. But in practice, how can you deliver algorithmic insights at scale for your business at the moment of action? Join this session to see some real-world examples of data and analytics intelligence in action and hear from our customers to find out how they're optimising their business across industries, including financial services, to drive growth through data and analytics.
  • Augment Human Capability with Intelligent Automation for Superior ‘In Moment CX’
    Augment Human Capability with Intelligent Automation for Superior ‘In Moment CX’
    Geetali Raj, Head, Solutions & Presales – Intelligent Process Automation, Automation & AI, TCS Jan 29 2020 2:00 pm UTC 29 mins
    Happy employees make happy customers. Automation and AI play a significant role in enabling employees to provide an ‘In the Moment’ experience at every touchpoint in the customer journey. Learn how intelligent automation elevates the role in delivering seamless customer experience.
  • 3 keys to moving toward white-box, explainable AI
    3 keys to moving toward white-box, explainable AI
    Dataiku x VentureBeat Jan 29 2020 6:00 pm UTC 60 mins
    With black-box AI, people are refused or given loans, accepted or denied university admission, offered a lower or higher price on car insurance, and more, all at the hands of AI systems that usually offer no explanations. In many cases, humans who work for those companies can’t even explain the decisions.
     
    That’s why white-box AI is now getting heaps of attention. But what does it mean in practice? And how can businesses start moving away from black-box systems to more explainable AI? 
     
    We’ll delve into the three key components needed for white-box AI success: more collaborative data science, involving all teams from lines of business through IT; trust in data at all levels, including tools that
    can be used to increase transparency in data processes; and the role of education and the democratization of data. 
     
    And we’ll address why white-box AI brings business value in the first place and how it’s a necessary evolution for AI. Not only do customers care about explainable results of AI systems, but internally, white-
    box AI is less risky. Don’t miss this VB Live event on how to move towards explainable AI. 

    REGISTER FOR FREE

    Key Takeaways:
     
    + How to make the data science process collaborative across the organization 
    + How to establish trust from the data all the way through the model
    + How to move your business toward data democratization

    Speakers:

    + Triveni Gandhi, Data Scientist, Dataiku
    + David Fagnan, Director, Applied Science, Zillow Offers
    + Rumman Chowdhury, Global Lead for Responsible AI, Accenture Applied Intelligence
    + Seth Colaner, AI Editor, VentureBeat
  • The Secret Sauce to Better Leads and More Sales Revenue by leveraging LinkedIn
    The Secret Sauce to Better Leads and More Sales Revenue by leveraging LinkedIn
    Peter Strohkorb Jan 29 2020 9:00 pm UTC 60 mins
    If you are in a Sales role you must not miss this webinar on how to generate sales leads on LinkedIn.
    BUT THERE IS A TWIST.
    Unlike other forums, this is not about YOU learning how to do it yourself.
    Instead, Peter will show you how you can have a constant stream of high-quality engagements with your ideal prospects WITHOUT you having to do much work at all!

    So, if you are in Sales you must not miss this critical webinar. Book yourself in now.
  • Demystifying Customer Data Platforms, with Winterberry Group
    Demystifying Customer Data Platforms, with Winterberry Group
    Michael Harrison, Managing Partner of Winterberry Group Jan 30 2020 6:00 pm UTC 60 mins
    Everything you've always wanted to know about Customer Data Platforms.

    Marketers are dealing with more technology than ever. The average martech stack includes 14 tools which leads to huge problems for marketers when trying to get a clear picture of their customer journeys, personalize ads and messaging across channels, and unify their customer data.

    Enter the Customer Data Platform.

    Join Winterberry and Arm Treasure Data to learn more about what a CDP is and isn’t, current market trends, CDP best practices and real life success stories online!

    ************

    Speaker: Michael Harrison, Managing Partner of Winterberry Group

    With 20 years of marketing experience, Michael leads Winterberry Group’s marketing consulting practice. He brings strategic and executive competencies in all aspects of business and digital transformation, customer journey mapping, omnichannel development, marketing operations, supplier management, data integration and management, data procurement, prescriptive and predictive analytics, and quantitative analysis.

    Before joining Winterberry Group, he served as Chief Strategy Officer at Ansira. In this capacity, Mr. Harrison led the strategic direction of Ansira and their clients including, but not limited to Domino’s, Panera, Nestle N.A., Mitsubishi, and La-Z-Boy. He was accountable for strategic planning, analytics, technology development (data and digital), programmatic and social media.

    The Winterberry Group is a specialized management consultancy that offers more than two decades of experience and deep industry expertise in the intersecting disciplines of advertising, marketing, data, technology and commerce.

    Leveraging a combination of custom consulting methodologies, intensive research efforts and decades of operating experience, Winterberry Group supports its clients'​ growth objectives through a wide range of services, including growth strategy, data-driven marketing transformation, M&A transaction support, and market intelligence.
  • Design-led BPM with Prof. Michael Rosemann
    Design-led BPM with Prof. Michael Rosemann
    Professor Michael Rosemann, Professor of Information Systems and Executive Director, Corporate Engagement at QUT Jan 30 2020 7:00 pm UTC 40 mins
    Listen to world-renowned expert, Professor Michael Rosemann as he discusses Design-led Business Process Management as a way to combine Design Thinking and BPM with the aim of developing contemporary, customer-centric business processes.
  • The Whale Hunters Expert Series: Selling Cybersecurity Products and Services
    The Whale Hunters Expert Series: Selling Cybersecurity Products and Services
    Barbara Weaver Smith, The Large Account Sales Expert, with guest, Kim Caves Feb 4 2020 4:00 pm UTC 35 mins
    The Whale Hunters Expert Series features video interviews with experts who bring actionable tips, best practices, and new ideas about business development and enterprise sales. Topics are directed at founders/owners/CEOs, sales and marketing executives, and large account salespeople of small and midsize companies that want to excel at doing great, long-term business with very large customers.
    This episode has special appeal for technology companies and sales execs, especially in cybersecurity.

    My guest for this episode is Kim Caves, Certified Partner and Office Head at the Whale Hunters in Calgary, an experienced large account cyber sales exec.

    Sales executives who are selling technology products and services in the cybersecurity market have a multitude of challenges. Whereas 15 years ago there were only a dozen major solution providers in this space, today there are over 1200 vendors and 3600+ products competing to solve cybersecurity problems. Salespeople who want to win large accounts must define and communicate their differentiators.

    You will learn

    1. How to determine who the buyers are.
    2. How to develop trust to understand their vulnerabilities.
    3. When to approach target buyers. After a breach or more strategically?
    4. How to differentiate your offering.
  • 6 Integrated ABM Campaign Considerations for 2020
    6 Integrated ABM Campaign Considerations for 2020
    Leanne Chescoe, Sr. Manager, Marketing, Demandbase and Tenessa Lochner, Sr. Manager ABM Education, Manager, Demandbase Feb 5 2020 10:00 am UTC 52 mins
    Calling all Marketers!

    It is officially the year 2020, so what’s your vision?
    No seriously — no pun intended. What is your 2020 vision?
    When it comes to kicking off the new year with a full-funnel ABM campaign, there are quite a few things to consider.

    - Consideration 1. What programs should you stand up to support business objectives?

    - Consideration 2. How do you enable sales with kick-ass field marketing events that meet key accounts where they’re at?

    - Consideration 3. Does your content strategy ladder up to key themes, objectives, personas and pipeline goals?

    - Consideration 4. What about direct mail?

    - Consideration 5. You know you should leverage webinars, but how much is too much?

    - Consideration 6. ABM is better with friends, so when and how should you leverage strategic partnerships every step of the way in your ABM journey?

    Register today so that you can get real-deal, actionable insights on this marketer-to-marketer style webinar. During the session, Leanne and Tenessa will layout a best-in-class framework for full-funnel ABM along with recommendations on how your team can turn these considerations into action.
  • PlateSpin Migrate 2020
    PlateSpin Migrate 2020
    Michael Reid, ITOM Technical Team; Jo De Baer, PlateSpin Product Manager; Alain Salesse, ITOM Sales Consultant, Micro Focus Feb 6 2020 4:00 pm UTC 60 mins
    Join us to learn what 2020 brings for PlateSpin Migrate, the leading anywhere-to-anywhere server migration tool with support for migrations to physical servers, virtual hosts, and cloud platforms.

    We'll start with a quick introduction of the product, and then discuss and demo the most important new features that were added in the 2019.11 release - as well as those coming in the 2020.2 release.
  • Optimizing and scaling a Digital Workforce using Intelligent Automation
    Optimizing and scaling a Digital Workforce using Intelligent Automation
    Donna Edwards, Global Customer Reference Programs Director, Blue Prism Feb 11 2020 4:00 pm UTC 75 mins
    Tune in to hear from Gabe Tribuiani, Business Transformation Manager, TransUnion, who will share how TransUnion embarked on its Intelligent Automation journey, and how Blue Prism Cloud’s suite of intelligent components has been fundamental to their ability to scale. Using the Blue Prism Cloud Intelligent Automation platform (IADA), TransUnion established new delivery models that align to their organisational goals, one being to increase the efficiency of the consumer-facing operations. IADA has optimized TransUnion’s workload management by reducing manual oversight and eliminating unnecessary virtual workforce idle time
    In this webinar you’ll find out:
    • The power of Blue Prism Cloud to enhance RPA
    • How to scale automation as demand increases
    • How RPA has improved customer experience at Transunion
    • Real-life use-cases of intelligent automation through connected-RPA

    Speakers:
    Gabe Tribuiani, Business Transformation Manager, TransUnion
    Donna Edwards, Global Customer Reference Programs Director, Blue Prism
  • What’s next in B2B Marketing: Looking beyond inbound and ABM
    What’s next in B2B Marketing: Looking beyond inbound and ABM
    Karthik Nair, Director of Demand Generation, JOOR Feb 12 2020 10:00 am UTC 45 mins
    For every B2B marketer who ever wondered 'why should B2C marketers have all the fun?', the 2010’s had all the answers. We got to learn frameworks such as inbound, ABM, conversational marketing, talk triggers and had access to technologies that helped us achieve those goals.

    So, what’s next? Evoking strong emotions among your users/prospects for your product is the future for B2B companies, and the Product Led Growth (PLG) framework, combined with building communities is how you get there. Marketers should look at adopting specific elements of PLG’s framework whether you sell to SMBs, Mid-market or Enterprise businesses. PLG will soon become a basic expectation, like Inbound became a few years ago.

    At the heart of PLG is the approach of giving users the ability to easily experience the product before the paywall and equip them to appreciate the value in the trial period or trial version. While companies have begun finding their stride with successful sales-marketing alignment, the stakes how now increased, the future is going to be about sales-marketing-product alignment.

    Join this session for:

    1. A quick introduction to PLG and how it will take you further along in the journey to higher personalization and higher organizational alignment

    2. An approach to generating demand with traditional approaches, with some creative nuances, as you set yourself up for PLG

    3. Build alignment with technology/product teams to structure data to move to PLG

    4. A guide to building ‘tribes’ by connecting audiences with each other and with your company around theme of the problem you are solving for them

    5. A recommended approach to structuring your team

    6. Metrics you should track to measure performance
  • B2B Demand Building Strategies
    B2B Demand Building Strategies
    Rod Sloane, LinkedIn Champion Feb 12 2020 2:00 pm UTC 45 mins
    Successful marketing is about more than just MQLs. More than delivering leads, modern marketing departments are playing ever-larger roles in all stages of business development. Join us for conversations with top demand generation experts on how their strategies can impact the entire sales cycle, fill the pipeline, and accelerate business growth. Deliver more of the leads your sales teams need and take them further than ever before by utilizing intelligent targeting, wholistic campaign design, and effective.

    You could really take any angle on demand gen thought leadership, but some sample topics are:

    - Demand generation strategies
    - Holistic campaign design & effective segmentation
    - Attribution and reporting best practices
  • Great Campaigns Don’t Chase: Demand Generation Starts with Knowing Your Audience
    Great Campaigns Don’t Chase: Demand Generation Starts with Knowing Your Audience
    Keith Johnstone & Dennis Le, Contrast Digital Marketing Feb 12 2020 4:00 pm UTC 45 mins
    Simplify your demand generation process by breaking it down and focusing on the components that matter most. Dividing the process into 4 steps, you can create an effective demand generation strategy that will drive interested leads into your sales team's open arms. Rather than chasing potential customers down and selling them on the same value propositions you and all your competitors are using, consider what it will take to make them chase you.

    · Define your audience

    o Maximize the effectiveness of your campaigns by starting with understanding the needs your product satisfies, and who will benefit most

    · Gather insights

    o Consider how and where your audience spends their time to identify what their interests, needs, or parallel pain points they may suffer from are

    · Demonstrate value

    o Create compelling content that attracts them to you and demonstrates value – something that will make your audience say thank you

    · Set the bait

    o Lastly, use your content and leverage targeted marketing channels to drive leads to you

    Bios:

    As General Manager of Contrast Digital, Keith directs all marketing activities and has a track record of successfully growing client revenues and lead volume quarter over quarter. He has had his insights featured in publications like Forbes, Entrepreneur Magazine, Sales and Marketing Magazine, and HubSpot Sales to name a few.

    Specializing In digital demand generation, Dennis has been in the marketing industry for nearly a decade. He has worked on campaigns across industries including software, professional services, and construction, executing campaigns that have helped drive leads in excess of $20M in potential revenue.

    Presenters:

    Keith Johnstone, GM, CMO, CDO, Contrast Digital Marketing

    Dennis Le, Digital Demand Generation Manager, Contrast Digital Marketing
  • Executive Presence for Sales Leaders: Elevate your Influence and Credibility
    Executive Presence for Sales Leaders: Elevate your Influence and Credibility
    Julie Hansen, The Sales Presentation Expert Feb 12 2020 5:00 pm UTC 45 mins
    Struggling to gain access or make an impact in the C-Suite? Difficulty getting buy-in from team members? Stalled on your career path? You may not need more selling skills, you may need Executive Presence!
    Executive Presence is an underrated quality that allows sales leaders to exercise greater influence both inside and outside of their organization. It is the ability to communicate with confidence, credibility, and clarity in high-stakes situations, and a vital skill for sales leaders whose livelihood depends on inspiring others to take action.
    Fortunately, Executive Presence, like selling skills, can be learned. In this session Julie Hansen takes this critical, but fuzzy quality and breaks it down into tactical steps that sales leaders can take to immediately improve their Executive Presence – and therefore their influence.

    You will learn:.

    1.How to exhibit Executive Presence in those critical first moments
    2.How to speak with vocal authority
    3.What words are sabotaging credibility
    4.How to convey your message with clarity
    5.The power of communicating with passion and purpose
  • How to Become a Data-Driven Documentation Team
    How to Become a Data-Driven Documentation Team
    Joe Gelb and Lawrence Orin Feb 12 2020 6:00 pm UTC 60 mins
    In the world of technical communications, there's a lot of talk about content strategy. But what about the data you need to guide the decisions that drive that strategy? Documentation teams continue to deliver high volumes of content, but without meaningful data to gauge their productivity and measure success.

    Armed with the right data, forward-thinking companies are discovering the tremendous impact technical content has on customer enablement, self-service, support, marketing, and sales enablement.

    Join Scott Abel, The Content Wrangler, and Joe Gelb and Lawrence Orin of Zoomin, for this one-hour webinar and Q&A session.

    You'll see innovative examples of how to put data into action, and find out:

    – How to distinguish between useless analytics and actionable insights
    – How to supercharge your documentation team’s efficiency
    – How to demonstrate your impact on the organization and the trickle-down benefits for every other department, from product to marketing to support
  • What Sales & Account Management Need to Know about Working with Buyers in 2020
    What Sales & Account Management Need to Know about Working with Buyers in 2020
    Warwick Brown, The Key Account Strategist Expert Feb 12 2020 6:00 pm UTC 45 mins
    Do you want to acquire, grow and retain more clients in 2020?
    The world of procurement is changing. Are you ready?
    The Deloitte CPO Survey has just been released and it’s a revealing and surprising look at the state of procurement.

    If you’re in sales or key account management then join this webinar and learn how to navigate the world of procurement in 2020.

    Discover:
    Why consolidation of suppliers could be your biggest risk or your biggest opportunity.
    How you should respond to the procurement risk factors.
    Why procurement is no longer just sourcing, but setting strategy and what you can do about it.

    You will learn:

    Highlights from the Deloitte CPO Survey
    How to make procurement risk factors work for you.
    How to position your organisation as a trusted partner.
    How to create a procurement focused strategy to grow client acquisition and retention.
    All this and much more.
  • The 7 Habits of Highly Effective Demand Gen Marketers
    The 7 Habits of Highly Effective Demand Gen Marketers
    Mary McCoy, Demand Gen Marketing Manager, Klaviyo Feb 12 2020 9:00 pm UTC 45 mins
    Every demand gen marketer knows how complex the marketing mix has become—every day you get a LI message, cold email, or ABM outreach about how X new tool can get you Y% more leads. It’s incredibly exciting, but it poses a challenge. When constrained by time, resources, and budget, how do you grow acquisition meaningfully and scalably?

    During this webinar, I'll share seven tenets I've learned in my experience leading demand generation for two high-growth SaaS companies. Whether you're just starting out or looking to deepen your marketing know-how, you'll discover how to keep yourself grounded with strategies and tactics that drive results.

    Being a successful DTC marketer isn’t about relying on a silver bullet or mastering one paid channel. I'll show you how to think holistically about the sales and marketing funnel, develop a multi-channel approach, and accelerate sales pipeline. Register now!
  • Webcam Panel: Are you Leveraging New Technologies to Maximum Marketing Effect?
    Webcam Panel: Are you Leveraging New Technologies to Maximum Marketing Effect?
    Janice Dru, Cambridge Innovation Center | Ray Renna, IVI RMA GLOBAL | Christie Post, Hypergiant Feb 12 2020 10:00 pm UTC 60 mins
    Social media, data analytics and artificial intelligence are all changing how marketers are connecting with their customers—are you ready for the revolution? This panel will explore the ways in which new technology is forcing marketing teams to rethink their practices, spanning everything from building the brand to developing new campaigns. Join us for a lively discussion that will help you drive your organization into the next decade.

    Join the Conversation to Learn:

    - How does social media affect brand/campaigns/engagement?
    - How are AI and analytics impacting campaigns?
    - What role does personalization play, and how can I make it happen?
    - What compliance requirements do I need to worry about?
    - How are internal relationships and networks affecting the marketing team?

    Moderated by Melanie Turek, VP Research and Fellow - Connected Work, Frost & Sullivan

    Panellists
    Janice Dru, Senior Marketing Director, Cambridge Innovation Center
    Christie Post, Marketing Director, Hypergiant
    Ray Renna, US Marketing Director, IVI RMA GLOBAL
  • In Sales Every Word Matters!
    In Sales Every Word Matters!
    Caryn Kopp, The Chief Door Opener Expert Feb 13 2020 5:00 pm UTC 45 mins
    The bar for sales standards has risen! “Technology-savvy customers have increasingly high standards, and explicitly seek trusted advisors over traditional salespeople.” –Salesforce State of Sales, 3rd Annual

    As sales reps struggle to connect, engage and book more meetings with their target prospects, they almost always overlook the most important element of achieving their goals – their sales message and approach. Personalization at scale doesn’t mean sending more boiler plate spam emails. It means developing targeted, personalized sales messaging that renders the competition irrelevant.

    In this session, you will learn:

    1.Why every word you use and say drives sales success OR not.
    2.Common blind spots when creating sales messaging.
    3.A method for developing a strong sales message that opens the door to more sales meetings.
    4.How this sales message strategy applies to the question’s sellers ask their prospects & clients.
    5.The next step to take right NOW to create better sales messaging.
  • Deal 1-Pagers for Sales Success: Qualify, Engage and Close More Deals
    Deal 1-Pagers for Sales Success: Qualify, Engage and Close More Deals
    Steve Landuyt, The Unique Buyer's Experience Expert Feb 14 2020 5:00 pm UTC 45 mins
    Imagine closing a deal with just 1 page!

    In today’s complex business environment, simplicity and clarity of message win the day with Executives and Decision Makers. Our research in conjunction with the Harvard Business Manager indicates 52% of customer executives want more succinct first meetings and 63% want to see improvement with executive summaries to help them sell internally. In this webinar, we will share concepts and sales tools that have been created specifically to satisfy these customer executives’ needs. From Appointment 1-Pagers to Mutually Agree Action Plans and Deal 1-Pagers, these powerful templates will help you qualify, engage and close more of your most important sales opportunities.

    You will learn:

    1.Why ‘1-Pagers’ are received so well by Executives and Buying Center members
    2.How a simple format can help you engage customers and secure their commitment
    3.What it takes to create a detailed ‘1-Pager’ at various stages to accelerate your sales cycle
  • Eight Components of a Powerful Lead-to-Revenue Model
    Eight Components of a Powerful Lead-to-Revenue Model
    Christopher Ryan, The B2B Revenue Growth Expert Feb 18 2020 7:00 pm UTC 45 mins
    If your goal is to massively grow your B2B company’s revenue and profit, no single tool or tactic is going to get you there. However, an effective Lead-to-Revenue (L2R) model positions you for success by aligning your marketing and sales models so that all your activities are more effective. This game-changing framework eliminates wasted motion and drives revenue and profits sooner by focusing you on the core structural and strategic components you need to succeed. By applying these strategies, you will learn how to out-market and out-sell even the toughest competition.

    Distilling more than 30 years of experience in B2B marketing, working with dozens of leading companies, lead-to-revenue strategist and revenue growth expert Christopher Ryan will provide the information to set-up your L2R model in a way that is effective, consistent and scalable. Specifically, he will share the eight components that go into every successful L2R framework and how to optimize each. He will cover areas like branding, sales models, processes, offers, content, marketing and sales alignment, technology and metrics. You will also hear examples that show you how each component works and set you on the road to great results and strategic B2B marketing clarity.

    You will learn:

    1. Assess your lead-to-revenue readiness.
    2.Spend your money and time on what really works.
    3.Measure marketing’s contribution to revenue.
    4.Build a framework that supports consistency and revenue growth.
  • 5 Omnichannel Lessons Learned the Hard Way
    5 Omnichannel Lessons Learned the Hard Way
    Scott Sachs (SJS Solutions); Brian Spraetz (Five9); Roy Atkinson (Moderator) Feb 18 2020 7:00 pm UTC 60 mins
    There is no doubt that your organization should provide a consistent customer experience across all communication channels. Fielding customer inquiries and providing information in multiple, disconnected channels can contribute to errors, miscommunication, and a disrupted customer journey that forces customers to repeat information. As a result, this can contribute to an increase in customer churn. Omnichannel, however, can create connected customer journeys and exceptional customer experiences.

    In this webinar, you will learn about some omnichannel pitfalls you can avoid, including:
    • The wrong technology (added on top of legacy systems)
    • Agents not cross-trained, leaving channels unstaffed or unavailable
    • Inaccurate metrics and KPIs
    • Insufficient or disorganized customer information

    Join us to gain valuable knowledge so that you don’t have to learn your lessons the hard way.
  • Four Tips for “New Decade” Sales Messaging
    Four Tips for “New Decade” Sales Messaging
    Lisa Dennis, The Buyer-Focused Value Propositions Expert Feb 19 2020 4:00 pm UTC 45 mins
    A new year is always a whirlwind of activity. You’re sizing up last year’s sales results, while at the same time building marketing and sales programs for the current year. But this year is 2020. A new decade. That’s a big thing. So working on a kickstart for the a new year isn’t enough. You need to think even BIGGER. Now is a great opportunity to look beyond this year and to think about a bigger, more impactful message. Yes – this year’s targets and revenue numbers are insane – and you have to be focused on demand generation and closing deals. BUT with a message that may not resonate in this new period we are in, will you be missing opportunities? So, what do you need to do to upgrade your sales messaging for a new decade?
    You will learn:

    1.Conducting a value proposition audit
    2.How to “mirror test” your key messages
    3.Checking in with your personas for 2020
    4.Translating marketing language into sales conversations