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  • How to Triple Your Close Ratio With Just Two Questions
    How to Triple Your Close Ratio With Just Two Questions
    James Muir CEO of Best Practice International and Bestselling Author of The Perfect Close Recorded: Nov 15 2018 60 mins
    Discover how to triple your close ratio using the two key questions that are zero pressure and advance the sale with 95% certainty. In this session you will learn the exact questions for advancing the sale while making client feel more educated, in control, and causes them to see you as a trusted advisor and consultant.
  • Closing Important Sales Negotiations
    Closing Important Sales Negotiations
    Patrick Tinney, Founder, Centroid Training & Marketing Recorded: Nov 15 2018 40 mins
    Learn important tips that will help you close important sales negotiations
    -Learn to qualify your buyer negotiation partner
    -Learn to dig into what really motivates your partner
    -Learn how to pace an important negotiation
    -Learn what real value means in a negotiation….and it is not all about price!!
    -Learn how to close a profitable negotiation like a pro!!
  • Productivity, efficiency, effectiveness – what’s what and where to focus?
    Productivity, efficiency, effectiveness – what’s what and where to focus?
    George Brontén Recorded: Nov 15 2018 42 mins
    What is the difference between sales productivity, efficiency, and effectiveness? What can we do to maximize the output of our sales teams? Where should we place our focus? How do we ensure that everyone is working with the right things? Is sales and marketing technology helping or making matters worse?
  • A Connected Military: The Department of Defense's Future in Cloud
    A Connected Military: The Department of Defense's Future in Cloud
    Defense One | Cisco Recorded: Nov 15 2018 63 mins
    Register Now!
  • An Agile Approach to Identity Resolution in Large, Historic Data Sets
    An Agile Approach to Identity Resolution in Large, Historic Data Sets
    Lisa Spory, Sevatec, Prash Chandramohan, Informatica Recorded: Nov 15 2018 55 mins
    To accurately depict a person’s history and interactions for more trusted reporting and analytics, this Federal agency leveraged an Informatica solution to create unique identities. The agency found that it still could not accomplish its consolidated reporting goals due to poor data quality even after doing everything right with a data warehouse. They used an agile approach to resolve 30 years of person-related records from 30 systems into unique identities.

    Join this webinar to learn how identity resolution applies industry standard algorithms as part of its fuzzy matching process to deliver a self-service view of high-quality immigration data.

    Lisa Spory, Vice President of Account Management and former Program Manager for a large data warehouse project at Sevatec, and Prash Chandramohan, Director of MDM Product Marketing, Informatica, will discuss how identity resolution enables this agency to
    - reduce 600 million records to 182 million individual identities
    - track an individual's complete immigration history and interaction over time and
    - better serve the applicants while minimizing fraud
  • Corporate to Bank Integration: Keeping Pace with Today’s Demanding Requirements
    Corporate to Bank Integration: Keeping Pace with Today’s Demanding Requirements
    Patricia Hines, Senior Analyst, Corporate Banking, Celent & Brian Leibforth, Regional VP, Financial Services, Opentext Recorded: Nov 15 2018 54 mins
    Corporate to bank channel connectivity is a critical enabler for digital businesses of all sizes and industries. Corporate channels act as the digital backbone and flexible integration layer between banks and corporates — delivering operational improvements, improving visibility, and enabling new services. With new payment formats, standards, industry bodies, and the need of today’s business to track payments in real time, this landscape is becoming increasingly complex and difficult for both banks and corporate IT to keep pace with.


    To cope with the increasingly hybrid world of corporate to bank integration, banks must offer a full range of attended and unattended digital channels, tailored to a corporate’s specific business processes. It is also vital that banks deliver an omnichannel digital experience for business clients; one that meets each client’s unique business and technology requirements.


    Join this session to uncover the latest trends in corporate to bank integration, its challenges, and the benefits of a hybrid approach. Learn how a top multinational bank leveraged a managed services approach to hybrid integration and rapid onboarding, turning a barrier into a competitive advantage.
  • 7 Sales Differentiation Secrets Every Salesperson Needs to Know
    7 Sales Differentiation Secrets Every Salesperson Needs to Know
    Lee Salz – Sales Management Strategist and author of “Sales Differentiation” Recorded: Nov 15 2018 47 mins
    Sell the value! Those are the marching orders commonly given to salespeople as they are sent on a quest to hit their quotas. But what is the value? That’s what salespeople want (and need) to know. Without a sales differentiation strategy in place, every buying decision is laser-focused on price.

    Lee B. Salz, author of the new, groundbreaking book “Sales Differentiation,” teaches you how to harness the power of sales differentiation to win more deals at the prices you want. In this entertaining and educational virtual presentation, Lee will share 7 sales differentiation secrets every salesperson needs to know.
  • Building the Business Case for Excellent Content Delivery
    Building the Business Case for Excellent Content Delivery
    Joe Gelb Recorded: Nov 15 2018 60 mins
    We instinctively know that unleashing our technical product content will make our customers happier and bring benefits to our company. But how can we quantify and measure that value in order to secure the resources needed to transform the digital experience and build a modern technical resource center? 
     
    Join Scott Abel, The Content Wrangler, and intelligent content guru, Joe Gelb, President of Zoomin Software as they zoom in to the details and show you how to calculate ROI and build the business case to move up the content value chain towards dynamic content delivery and a cross-touchpoint digital experience.
  • Ideal Schedule for Sales Manager Productivity
    Ideal Schedule for Sales Manager Productivity
    Carole Mahoney, Founder Recorded: Nov 14 2018 49 mins
    What should a sales manager’s schedule look like to have the maximum impact on their sales teams’ performance?

    Join this webinar and discover sales productivity best practices that overcome challenges with:
    ●Building relationships with salespeople
    ●Improving sales performance
    ●Managing quota to exceed expectations
  • 7 Sales Hacks to Boost Your Sales Productivity
    7 Sales Hacks to Boost Your Sales Productivity
    Deb Calvert Recorded: Nov 14 2018 45 mins
    Join Deb Calvert from People First Productivity Solutions to learn 7 sure-fire sales hacks that will amp up your sales productivity. Each of Deb's sales hacks are field-tested and come directly from top-performing sales pros who found smart workarounds and processes that led to sales success, quota attainment, and making more money!
  • Five Keys to Successful Prospecting (some refer to it as Cold Calling)
    Five Keys to Successful Prospecting (some refer to it as Cold Calling)
    Connie Kadansky, Sales Call Reluctance Coach Recorded: Nov 13 2018 38 mins
    70% of the sale is engagement and uncovering the need. Prospecting and engaging prospects is the weakest link and biggest challenge for salespeople. 80% of prospecting is emotional and 20% is strategic and technical. Explore and discover what it take to become effective at prospecting people who you don’t know yet.
  • How to turn customer experience into customer trust
    How to turn customer experience into customer trust
    Louise Thorpe, Chief Privacy Officer, American Express Recorded: Nov 13 2018 62 mins
    Forrester found that only 11 percent of companies are able to deliver a customer experience (CX) that sets them apart from their competition. Without a CX that elevates the brand, companies are at risk of being left behind while customers choose to spend their purchase dollars or business investments elsewhere.

    There are four key ways to ensure that your CX is flawless and your market share keeps growing. It starts from the inside out, with a unified vision of CX; a strategy to solve problems fast while offering self-help; continuous, ongoing iteration and improvement of best practices, and a consistent, personalized experience in every way.

    To learn more about why CX has to be the core of your company and how to launch the strategy that ensures your company maintains competitive advantage, don’t miss this VB Live event!

    Register here for free.

    Webinar attendees will learn:
    * How to build trust with increasingly savvy consumers
    * Why brand reputation is your most important calling card -- and how to protect it
    * The key qualities customers look for in a trusted brand
    * The secrets of the modern customer-focused organization

    Speakers:
    * Louise Thorpe, Chief Privacy Officer, American Express
    * Andrew Leede, Product Owner, Blinker
    * Ting Ting Luo, Senior Product Marketing Manager, Docusign
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Docusign
  • Courageous Prospecting: Handling Rejection when Cold Calling
    Courageous Prospecting: Handling Rejection when Cold Calling
    Andrea Waltz Recorded: Nov 13 2018 45 mins
    There is probably no bigger “mindset” barrier to effective prospecting than the fear of rejection. This webinar will cover the mindset needed to prospect with courage and confidence for sellers at any level, as well as how to apply the same mindset to both leaving voicemails and email prospecting for maximum effectiveness.
  • Content Collaboration Throughout the Organization
    Content Collaboration Throughout the Organization
    Stephani Clark Recorded: Nov 13 2018 49 mins
    There’s often a disconnect between technical communication teams and others within their organization. This disconnect may be organizational, or may be due to the different tools used by each team. Often, this gap is bridged by PDF and many organizations have resigned themselves to the necessity of the emailed PDF review.

    Join Scott Abel, The Content Wrangler, and his special guest, Stephani Clark, Customer Success Manager for Jorsek LLC, the makers of easyDITA, to learn how you can get tech writers, engineers, and others to work together in a DITA environment and improve the efficiency of your content development process.

    During this presentation, attendees will learn about the problems inherent in collaboration, how unstructured and structured content differ, and what the typical barriers to content collaboration are.
  • Buying Group Blindness: 3 Reasons Why You’re Not Closing Deals & (How To Fix It)
    Buying Group Blindness: 3 Reasons Why You’re Not Closing Deals & (How To Fix It)
    Jim Regan & Kerry Cunnigham Recorded: Nov 13 2018 52 mins
    AI makes it possible to know the B2B buyer like never before and to begin to answer critical questions about what works in attracting and engaging those buyers. B2B buying is conducted by buying teams, so why do most sales teams focus on just individual buyers?

    Join MRP and SiriusDecisions for a conversation on how switching the focus from individuals to buying groups will improve your bottom line.

    During this webinar, we will highlight these common reasons why you’re not closing deals, and how to fix it.
    •You’re not noticing group buying signals
    •You’re not acting upon these group buying signals
    •Your systems and processes are causing missed opportunities

    Register for this webinar and join Kerry Cunningham, Senior Research Director of Demand Creation Strategies at SiriusDecisions and Jim Regan, CMO and Co-Founder of MRP and learn how to avoid buying group blindness.

    Register Now!
  • Ageas: Change without fear drives Digital Workforce success
    Ageas: Change without fear drives Digital Workforce success
    Emma Kirby-Kidd, Process Automation Lead - Katie Payne, Automation Aftercare Manager, Ageas Recorded: Nov 13 2018 60 mins
    Ageas is one of the largest providers of personal and commercial insurance in the U.K., and was no stranger to automation when it began using Blue Prism’s Digital Workforce in 2014. But from the very start, it knew it couldn’t achieve its process efficiency, waste reduction, and risk mitigation goals unless it built an internal culture in which everyone in the organization fully understood the benefits of Robotic Process Automation (RPA), and embraced all it could do for them, the company, and its customers.

    In this episode of our Blue Prism Café, join the team behind Ageas’ leading change management practices, where their goals were to eliminate worries about the impact on employment,actively encourage their employees to welcome process automation, and create a culture in which the employees think of the robots as additional team mates that are responsible for doing mundane, repetitive back office tasks 24/7/365.

    Key takeaways will include:
    • Selling the benefits, and managing the message of RPA within the business
    • Real-life examples on how to humanize the Digital Workforce
    • Ensuring effective aftercare for implemented processes
    • Delivering maximum automation benefits back to the business
  • Land High-Level Meetings Using Key Email, Voicemail and Cold Calling Strategies
    Land High-Level Meetings Using Key Email, Voicemail and Cold Calling Strategies
    Caryn Kopp, Chief Door Opener Recorded: Nov 13 2018 47 mins
    Wish you knew how business development pros land prospect meetings others can’t get? Here’s your chance to learn:
    •Kopp Door Opener® cold call secrets to landing juicy meetings!
    •What to avoid so you don’t waste time.
    •Tips for effective voicemails, emails and live dialogue.
    •The proven strategy for prospect silence.
  • Phygital - A experiência unificada entre o mundo físico e digital
    Phygital - A experiência unificada entre o mundo físico e digital
    Rodrigo Fontes Maia | Eli Rodrigues Recorded: Nov 13 2018 52 mins
    Quiosques de lojas que interagem com clientes, filas organizadas por inteligência artificial, gerenciamento de estoques em grandes indústrias, recomendação de ofertas e controle de ambientes. Estes são alguns casos em que o Phygital pode atuar para unificar a experiência do cliente. Participe deste webinar e conheça a tecnologia que pode fazer com que empresas, indústrias e serviços aprimorem a jornada de experiência de seus clientes.
  • Chatbots & Virtual Assistants - The Next Big Thing in Customer Experience
    Chatbots & Virtual Assistants - The Next Big Thing in Customer Experience
    Teletech Holdings, Booz Allen Hamilton, Opus Research Recorded: Nov 9 2018 61 mins
    Provided with access to the right information chatbots can help facilitate a new transaction or provide account support to an existing customer. Many vendors are claiming to use machine learning and artificial intelligence in their virtual assistant applications. However, the reality is, curated, structured content needs to be developed for these applications, rather than having the system ingest large amounts of unstructured content.

    What makes content appropriate for training? How should organizations prepare for these types of systems? How do the underlying processes that support the customer need to evolve to operationalize AI applications for customer service?

    In this panel, we discuss:

    --The different types of automated virtual assistants used for support

    --How artificial intelligence powers these tools

    --The role of knowledge engineering

    --Practical steps toward deployment

    Join our experts for an in depth discussion of “the next big thing” in customer experience.
  • Lead Generation: how do you nurture good sales leads?
    Lead Generation: how do you nurture good sales leads?
    Phil McGuin, Demand Generation Director, Stickyeyes Recorded: Nov 8 2018 48 mins
    Watch our webinar and follow the 4 stages of lead nurturing to drive more leads and sell more stuff!

    Lead nurturing is the defining act that turns a lead into a prospect, and a prospect into a sale. Yet is often the part of the process which is most neglected. Perhaps this is why an estimated 79% of leads never convert into a sale, according to MarketingSherpa.

    This webinar, presented by Stickyeyes Demand Generation Director, Phil McGuin will take you through the four key stages of lead nurturing that will:

    -raise awareness and perception of your brand;
    -convince your prospects of your credentials; and
    -convert those leads into a positive commercial action.

    Sign up now and take away learnings from real-world businesses to help you nurture your sales leads more effectively and drive more sales.

    This webinar is part 2 of a series of webinars on Demand Generation. You can view our previous session on ‘How to get more quality leads into your pipeline’ - https://www.brighttalk.com/mybrighttalk/channel/16065/webcast/333345/brighttalkhd
  • Route Fifty Tech Roadshow: Data-Powered Transformation Digital Edition
    Route Fifty Tech Roadshow: Data-Powered Transformation Digital Edition
    Route Fifty | Underwritten by: Carahsoft Recorded: Nov 7 2018 134 mins
    Register Now!
  • Digital Transformation Trends to Watch in 2019
    Digital Transformation Trends to Watch in 2019
    Seth Earley, CEO, EIS; Andy Hoar, CEO, Paradigm B2B, Minal Parker, Senior Product Mgr, HD Supply Recorded: Nov 7 2018 31 mins
    Join Seth Earley, CEO of Earley Information Science, and special guests Andy Hoar, CEO of Paradigm B2B and Minal Bhargava Parker, Senior Product Manager eBusiness at HD Supply, as they consider the digital trends making the news these days, and identify those that are critical to success in 2019, and those that might just be hype.

    We’ve all heard it – digital transformation is coming for us. From how our customers engage with us, to how our partners leverage us, and how our business operations scale, digital transformation is the ultimate goal for successful eCommerce companies in 2019.

    Yet to be truly strategic and exacting in your digital transformation initiatives, we must first decide which trends are ‘in,’ and which ones are ‘out.’
  • Training AI-driven Support Bots to Deliver Next Gen CX
    Training AI-driven Support Bots to Deliver Next Gen CX
    Wysdom.AI, Aspect Software, Verizon Recorded: Nov 7 2018 61 mins
    When training an AI-driven virtual assistant, harvesting and reusing knowledge assets is critical to success.

    A good digital experience is about facilitating information flows between the organization and its customers. Whether answering questions on community bulletin boards, self service through FAQ’s, email communications, interactions with call center agents or text exchanges with bots, the objective is to give customers the information they need to use a product, make a selection, solve a problem and achieve their overall goal.

    At the heart of this is knowledge in various formats. In the AI world, it is referred to as “training content” – the knowledge assets that support customers directly or indirectly. Whether training a support engineer or training an AI-driven virtual assistant, harvesting and reusing these assets is key. However in most large organizations training platforms, knowledge bases and support applications have evolved organically with different architectures, changing ownership, fragmented taxonomies and disparate approaches.

    Some believe that AI and machine learning will solve this problem but while these technologies are promising, not every support application and knowledge source is amenable to a fully automated approach. Even when that is possible, certain elements have to be in place.

    In this edition of the Earley Executive Roundtable, our panel of experts tackle such questions as:

    --What does the changing technology landscape mean to support organizations, call centers, and customer service functions?
    --Can knowledge be captured and structured for reuse in a sustainable, economically viable way?
    --How can the customer be supported throughout their journey by knowledge that originates in different parts of the organization?
    --How do processes need to evolve to provide an end to end seamless, positive experience?
  • 10 Ways Contact Centers Annoy Their Customers (and How to Stop)
    10 Ways Contact Centers Annoy Their Customers (and How to Stop)
    Jenny Dempsey, Leslie O'Flahavan, Patrick Russell, Erica Marois (Moderator) Recorded: Nov 6 2018 60 mins
    Have you ever had an annoying customer experience? Are you annoying your customers? During a recent #ICMIchat, we asked participants to share their biggest customer service pet peeves. Some of the answers might surprise you. Join us for this fast-paced, fun, and practical webinar. We’ll reveal a list of the top ten ways call centers exasperate their customers, and also offer up tips for breaking the bad habits.

    In this webinar, you will learn:
    •The top ten ways call centers frustrate customers
    •How to avoid committing common customer service failures
    •How to deliver more seamless and satisfying agent and customer experience

    Join us for an interactive and informative hour, complete with live audience Q&A. Come ready to take notes and ask questions!
  • The Secret to Successful Marketing to the Technical B2B Buyer
    The Secret to Successful Marketing to the Technical B2B Buyer
    EarleyInfoSci, Mouser Electronics, Brock White Recorded: Nov 6 2018 60 mins
    The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valuable customer on your site you must speak directly to their needs. So, how are the needs of technical buyers defined and translated into an engaging experience? The B2B and B2C ecommerce experiences have many similarities. Some lessons learned from B2C can be valuable to B2B. However, the two markets also have important differences, and the customer journey needs to reflect them.

    In this panel you will learn specifics about:

    --The archetypes of B2B buyer
    --Motivators and demotivators for making purchases
    --How to identify, structure and present content and assets that move the sale forward
    --The critical role of personalization
    --How merchandizing, cross-sell and up-sell leverage organizational knowledge about customer challenges

    This roundtable delivers valuable insights for CMOs, VPs of Digital, and Senior Marketing executives in organizations that operate as manufacturers, suppliers, and/or distributors in the industrial, high-tech, aerospace, life-sciences, and MRO spaces.
  • Brexit: Ask the Expert
    Brexit: Ask the Expert
    William Bain, BRC Nov 16 2018 11:00 am UTC 60 mins
    UK Cabinet Ministers and EU member states are considering the terms of a prospective deal which could be agreed later this month. In this special webinar, the BRC’s Brexit policy advisor William Bain will discuss and take questions on this week’s crucial developments and as the timeline towards a deal or no deal outcome accelerates.
  • How Sales Leaders can Manage and Motivate Their Millennial Salesperson
    How Sales Leaders can Manage and Motivate Their Millennial Salesperson
    Danita Bye, Founder of Sales Growth Specialists; Author of Millennials Matter Nov 16 2018 4:00 pm UTC 45 mins
    In this webinar, you’ll learn:
    -3 critical Millennial mindsets to leverage to get engagement
    -3 must-have beliefs needed for success
    -3 differences to providing feedback to Next Gen salespeople
  • Learn How Element 26 Uses Quip to Improve Deal Velocity and Deliver Seamless Cus
    Learn How Element 26 Uses Quip to Improve Deal Velocity and Deliver Seamless Cus
    Nathan Haines Managing Director Element 26. Kate Aldridge Senior Producer Element 26.Louis Tsamados Editing Colorist Element Nov 20 2018 10:00 am UTC 39 mins
    Join us to learn how Nathan Haines, Managing Director at Element 26 empowers a team of 20 to deliver a fast, seamless experience across marketing, sales and service. See first-hand how Quip is used to enable cross-functional collaboration for the sales process, and then on to service delivery.

    On this webinar we will share successes and best practices using Quip to:

    1- Create collaborative sales processes that keep everyone on the same page
    2 - Track filming, scheduling and service deliverables
    3 - Review opportunity management and deal creation use cases
  • 7 Sales Hacks to Boost Your Sales Productivity
    7 Sales Hacks to Boost Your Sales Productivity
    Deb Calvert Nov 20 2018 8:00 pm UTC 45 mins
    Join Deb Calvert from People First Productivity Solutions to learn 7 sure-fire sales hacks that will amp up your sales productivity. Each of Deb's sales hacks are field-tested and come directly from top-performing sales pros who found smart workarounds and processes that led to sales success, quota attainment, and making more money!
  • Smart Cities: Real IoT Use Cases
    Smart Cities: Real IoT Use Cases
    Steve Brumer- Partner at 151 Advisors and Steve Wimsatt - Senior Director, Alliances and Business Development Ruckus Network Nov 26 2018 5:00 pm UTC 60 mins
    Problems faced by IoT and smart city opportunities are knowing how all the moving pieces work together to obtain a real ROI! Join Steve Brumer, Partner at 151 Advisors and Steve Wimsatt, Senior Director, Alliances and Business Development Ruckus Networks, a unit of ARRIS for a 45-minute open discussion on IoT in Smart Cities, the real-world applications and uses cases across the globe and how to make money!

    Topics will include:
    - Real World Applications & Uses Cases
    -Where is the money in supplying products and services and the commercialization aspects of them!
    - What is the true meaning of ROI in the Smart Cities and Smart Buildings space?

    Key takeaways will focus on where should you focus your time, energy and efforts within this space and how to drive revenue.
  • Uptime Institute Research: The Critical Update - 4Q 2018
    Uptime Institute Research: The Critical Update - 4Q 2018
    Andy Lawrence, Executive Director of Research & Chris Brown, Chief Technical Officer Nov 28 2018 5:00 pm UTC 60 mins
    Join the Uptime Institute Research team on November 28th as they discuss recent developments and research findings spanning outages, innovation, new services, and industry news. This is the first of a quarterly series.
  • How to Drive Success (Not Stress) During Seasonal Staffing
    How to Drive Success (Not Stress) During Seasonal Staffing
    Megan Brandt, National Account Manager, and Brian Ballenger, Director Strategic National Accounts Nov 28 2018 6:00 pm UTC 60 mins
    According to a recent study by global consulting group Korn Ferry, roughly 23 percent of retailers were unable to hire the number of temporary workers they needed for the 2017 holiday season. It’s crucial to be able to adapt when demand increases. This can be especially difficult around the holidays when the entire industry is looking for extra help, making it even harder to find the right workers, right away.

    During this webinar, PeopleReady’s Megan Brandt, National Account Manager, and Brian Ballenger, Director Strategic National Accounts, will:

    -Share insights on common challenges retail and supporting industries struggle with during the Holiday season
    -Provide tips to effectively manage those challenges
    -Discuss ways companies can get more out of their staffing partnership
    -Highlight how JobStack can help with easy ordering during the holidays
  • Get and keep customers with killer AI-driven UX design
    Get and keep customers with killer AI-driven UX design
    Stewart Rogers, Analyst-at-Large, VentureBeat Nov 28 2018 6:00 pm UTC 60 mins
    User experience is swiftly overtaking price as the most important competitive differentiator. That means wowing your customers at every point of interaction and engagement. And lately, new approaches fueled by AI and significant data produced by cross-platform experiences, are putting UX under a new kind of microscope and helping to drive positive results. When harnessed correctly, AI really just means ultimate personalization. And this can reward you with loyalty, affinity, and word of mouth.

    User experience design (UX) isn’t a guessing game anymore. Artificial intelligence is your superpower, and machine learning your secret weapon. AI helps you personalize the customer journey at every step dynamically, crafting unique, individual experiences that learn along the way, making them more relevant, more engaging, and more delightful.

    To learn more about why AI should be the foundation of all your user experience design, and where to start, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn:
    * How AI supercharges the relevancy, elegance, and engagement of modern design.
    * The ways well-known brands are creating intuitive apps with powerful UX supported by AI
    * The relationship between effective design and a strong ROI
    * Real-world successes and failures in AI-driven design

    Speakers:
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!
  • Q4 2018 BrightTALK Community Update - Investment Management
    Q4 2018 BrightTALK Community Update - Investment Management
    Simon Mott, Marketing Director, Han ETF| Ryan Ross Nov 29 2018 3:00 pm UTC 60 mins
    Ryan Ross and Simon Mott, Director of Marketing at Han ETF, discuss updates in the investment management industry, and how to create a killer webinar-based marketing plan.
  • Overcoming Top Workforce Challenges in State and Local Government
    Overcoming Top Workforce Challenges in State and Local Government
    Route Fifty | Underwritten by: Workday Nov 29 2018 7:00 pm UTC 60 mins
    Register Now!
  • Selling to Multiple Buyers: Discovering Who Buys, Who Cares, and What Matters
    Selling to Multiple Buyers: Discovering Who Buys, Who Cares, and What Matters
    Deb Calvert w/special guests Thomas Williams & Thomas Saine Dec 3 2018 9:00 pm UTC 45 mins
    Three seemingly simple questions lie at the heart of why sellers win or lose. “Who buys?” “Who cares?” “What matters?” If you don’t know or aren’t sure of the answers, you may be in for a bumpy ride.

    In this 45-minute webinar we will discuss the importance of stakeholder mapping and how it can prioritize and customize sales activity. The information provided will be from Chapter I of the book entitled “The Seller’s Challenge: How Top Sellers Master 10 Deal Killing Obstacles in B2B Sales” which the presenters co-authored.
    You will learn:
    Why It’s Difficult to Identify Key Stakeholders
    What is Stakeholder Mapping
    The Six Questions That Stakeholder Mapping Can Answer
    The Difference Between Internal and External Stakeholders
    The Importance of Identifying Mindset
    The Three Types of Change Drivers
  • Change the Way Your Team Sells with the Client Evolution Model
    Change the Way Your Team Sells with the Client Evolution Model
    Deb Calvert w/special guests Rebecca Twomey & Charles Bernard Dec 4 2018 6:00 pm UTC 45 mins
    Are you looking for ways to help your sales team succeed? (Well I mean, of course you are!)

    So, let's get to it. Let's help your sales team succeed at selling and building relationships. This special edition webinar features two members of the Criteria for Success team, a sales growth company:

    Charles Bernard, CEO
    Rebecca Twomey, Director of Marketing
    During the webinar, Charles and Rebecca will share the Client Evolution Model with you. It's an impactful tool that will help your sales and marketing teams understand where to focus energy, and what to do during each step of the prospect/client relationship process.

    If you want more business and stronger relationships with your prospects and customers--this webinar is for you!

    Ready to empower your sales and marketing teams and grow your business? Get signed up today!
  • Digital Transformation & Usage-Based Models: What it is and How to Capitalize
    Digital Transformation & Usage-Based Models: What it is and How to Capitalize
    Lily Varon, Analyst, Forrester & Michael Beamer, President, Gotransverse Dec 4 2018 8:00 pm UTC 45 mins
    Over the course of the last couple of years, we have seen the number of companies adopting usage and consumption-based business models continue to grow. As more firms incorporate digital products and services into their product portfolios, will usage- and consumption-based business models become their preferred models? We commissioned Forrester Consulting to conduct a study to get some answers to that question and more.

    Join our guest, Forrester analyst, Lily Varon, and Gotransverse President, Michael Beamer, as they review the findings of the commissioned study conducted by Forrester, Capitalize on Your Digital Transformation with Usage-Based Models. Forrester surveyed 170 Director+ decision-makers responsible for billing platforms and heard from a wide-range of subject matter experts on the current state of usage and consumption-based pricing. They got deep in the weeds to uncover the motivations, benefits, and the challenges of implementing a usage-based business models.

    Webinar attendees will get a deep dive into the study and answers to their most pressing questions like:

    1. How satisfied are organizations that the business model used is the right model for your business?
    2. What are company's plans for adopting a consumption- or usage-based model?
    3. What challenges are organizations facing/have faced in adopting a usage- or consumption-based billing models?
    4. What are the top potential benefits organizations are seeing from adopting a usage- or consumption-based model?
  • Transforming the Retail Employee Experience
    Transforming the Retail Employee Experience
    BRC / Kronos Dec 5 2018 2:00 pm UTC 45 mins
    This webinar will explore how retailers can effectively support their staff and maximise workforce productivity as the industry undergoes rapid transformation.

    Drawing on the wealth of workforce data collected by the BRC, our experts along with our partners at Kronos will offer insights and practical tips on how we can bring staff on board and embed positive employee experience as a key part of the change process.
  • Consumers trust influencers more than they trust you
    Consumers trust influencers more than they trust you
    Rachael Brownell, Moderator, VentureBeat Dec 5 2018 6:00 pm UTC 60 mins
    They’re savvy, those consumers – they can smell “targeted advertising” from a mile away, and they’re really not interested in it. But they’ll listen to recommendations from their peers, and they trust the integrity of the influencers they follow to never steer them wrong when it comes to brand buy-in.

    In a world where consumers are smarter, live streaming makes TV ads irrelevant, and ad blockers are de rigueur, influencer marketing – when you do it right – means making meaningful connections, building trust, and securing loyalty.

    What does “right” mean? Don’t miss this VB Live event where you’ll learn how influencers can improve your brand reputation, how to build authentic relationships with the right influencer for your brand, and the mistakes to avoid at all costs.

    Register now for free!

    Attend this webinar and learn:
    * How influencers and customers drive brand reputation and how they differ.
    * The relationship between PR tactics and community voice
    * Real-world tactics used by brands to overcome PR nightmares
    * How to create an influencer marketing plan that retains authenticity and believability
    * How real brands think about influencers + consumers as a strategy to strengthen their bottom line

    Speakers:
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!
  • How to Build a Sales Organization from the Ground Up
    How to Build a Sales Organization from the Ground Up
    Liz Heiman, Chief Strategy Officer Dec 5 2018 7:00 pm UTC 45 mins
    Other sales experts talk to you about how to sell, I teach companies how to build sales organizations that hit revenue goals. Starting with:
    What your sales team will need to succeed
    Why strategy delivers sales results
    The importance of messaging to close deals
    How a funnel will support your sales effort
    Things to consider before you hire
  • How Garanti Bank Delivers an Excellent End User Experience
    How Garanti Bank Delivers an Excellent End User Experience
    Çağdaş Başaran, Service Performance Management & Reporting, Garanti Bank & Ian Bromehead, Dir Product Marketing, Micro Focus Dec 6 2018 6:00 pm UTC 60 mins
    With the rise of hybrid IT, it’s harder than ever to ensure that your business services are performing optimally and keeping users satisfied.

    How do you isolate issues across multi-cloud boundaries? How can you manage the volume of data coming at you from logs, metrics, and events? How can you prioritize issues to match business priorities, and become more proactive?

    Join us on this webcast to learn how Garanti Bank improved operational efficiency to support key business targets. We’ll also discuss the new features of Operations Bridge including automated AIOps and APM.
  • Secrets to 21 st Century Selling
    Secrets to 21 st Century Selling
    Sam Richter w/special guest Mark Hunter Dec 6 2018 6:00 pm UTC 45 mins
    Technology has dramatically changed the way people buy and sell. But maybe not how you think. It’s certainly important to participate in “social selling.” But the real secret is leveraging online information resources with proven sales techniques to discover the right prospect, at the right time, with the right message.
  • Grow An Enterprise Account: 10 Steps to Collaborate on a Campaign
    Grow An Enterprise Account: 10 Steps to Collaborate on a Campaign
    Barbara Weaver Smith, CEO, The Whale Hunters Dec 10 2018 6:00 pm UTC 22 mins
    Once you are doing business with a national, multi-national or company it’s hard to plan for growth. What’s next? Who’s in charge? Is marketing still involved? Should you include the entire footprint? I’ll give you a method for an account-based sales development plan jointly designed and run by marketing and sales.
  • Siemens | Leveraging cognitive technologies to drive RPA innovation
    Siemens | Leveraging cognitive technologies to drive RPA innovation
    Nikolas Barth, Head of Innovation & Digitalization & Andrea Martschink, IT Strategy & Business Development Robotics, Siemens Dec 11 2018 4:00 pm UTC 90 mins
    Innovation has always been at the heart of Siemens. In addition to being the largest manufacturing company in Europe, the German conglomerate continues to innovate in a startup fashion and has embraced Digital Transformation and has won their CIO Award based on the work they are doing with RPA.

    In this episode of our Blue Prism Café, discover how Siemens has been leveraging Robotic Process Automation as part of this Digital Transformation journey, and how their global RPA service, run jointly by the Shared Services and IT department, has enabled their lines of business in realizing true efficiency and quality gains along end-to-end processes. You will also get insight as and how they are leveraging some of the latest intelligent automation technologies such as IBM Watson, Celonis and MSFT Azure Chatbot Technology with their Blue Prism Digital Workforce.

    Key takeaways will include:
    • How Siemens built their RPA Centre of Excellence to future proof their RPA and Intelligent Automation Growth
    • Real-life scaled examples of automated processes across various lines of businesses
    • An overview of Siemens' use of Cognitive Automation leveraging RPA
    • Achievements and results from their service delivery model

    Speakers:
    • Nikolas Barth, Head of Innovation & Digitalization in Siemens Shared Services
    • Andrea Martschink, IT Strategy & Business Development Robotics
  • Let's Talk Cybersecurity
    Let's Talk Cybersecurity
    Scott Abel, Tonie Flores, M.K. Palmore, and Keyaan Williams Dec 11 2018 6:00 pm UTC 60 mins
    All systems have weaknesses – places where a determined attacker has the potential to breach security and either disrupt your organization or steal your data. Defending your organization and its digital assets starts with understanding your vulnerabilities. Therefore, cybersecurity planning must begin with a solid understanding of the places where your systems, processes, and staff are vulnerable to attack.

    The single weakest part of any system is the people who use it. People are vulnerable to a wide range of exploits, including social engineering attacks such as phishing, which attempt to fool people into revealing passwords or other sensitive information, to insider threats, where employees take advantage of their position to breach security.

    Some of the highest profile security breaches, including the hacking of email messages from the Democratic National Committee (DNC) during the 2016 US elections, have happened because users were fooled by a spear phishing attack – an attack that uses a personalized email message to lure a reader into revealing login information or clicking on a link to malware. Once the hackers gained access to the DNC system, they were able to install tools that allowed them to retrieve email messages and other data.

    Cyberattacks can come from software, hardware, and people. Business professionals must defend against attacks from all of these sources. Although it may seem out of your control, you are not helpless against cyberattacks. There are things you can do to help protect your digital assets.

    Join Scott Abel, The Content Wrangler, for a discussion about cybersecurity with Toni Flores, editor of “The Language of Cybersecurity," M.K. Palmore, Senior Federal Law Enforcement Executive for the FBI, and cyberdefense specialist, Keyaan Williams of Cyber Leadership and Strategy Solutions, LLC. We’ll discuss the current state of cyber warfare and help you understand a variety of vulnerabilities, exploits, defenses and controls.
  • How smart companies use voice and bots to get and keep more customers
    How smart companies use voice and bots to get and keep more customers
    Rachael Brownell, Moderator, Venturebeat Dec 11 2018 6:00 pm UTC 60 mins
    The landscape of voice and chatbot-to-customer interactions is blowing up. Whether it’s a trusted AI assistant like Alexa or Google Home, or an integrated voice or chatbot tool within a brand interface like Kayak’s customer service experience, customers are increasingly willing to engage with brands via voice chat.

    AI assistants are getting smarter, and becoming capable of helping consumers sort through the avalanche of choices available in every decision, from buying phone plans to toothbrushes. And your marketing efforts will have to shift priorities in a major way to capture the attention of these newly connected customers as assistants get smarter and customers learn they can rely on their results.

    To hear about actual voice chat use cases, the differences between integrated bots and AI assistants, and how to leverage voice and bots for amaze-and-delight experiences right now, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn:
    How bots and voice are uniquely positioned to help customers make purchasing decisions
    How brands can address the advantages of integrated bots and an AI trusted assistant like Alexa
    The best ways to leverage voice and bots to optimize the customer experience
    What's next for voice and bots

    Speakers:
    Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!

    Sponsored by LogMeIn
  • The 5 Planks of Door Opening Success
    The 5 Planks of Door Opening Success
    Caryn Kopp, Chief Door Opener Dec 12 2018 5:00 pm UTC 38 mins
    The first step in closing a sale is the initial meeting. Do you want more of those? Learn:

    -What motivates the right decision makers
    -How to find the ideal prospects
    -The secret to creating compelling messaging
    -Objection responses which work
    -Secrets to hiring the right hunter
    -Techniques for creating urgency
  • Bridging the online and offline marketing gap
    Bridging the online and offline marketing gap
    Rachael Brownell, Moderator, VentureBeat Dec 12 2018 6:00 pm UTC 60 mins
    While companies have been ditching traditional marketing methods in their race to capture the online-savvy millennials, no one is on their phone 24/7, and delivering brand messages out in the world is still vital to capturing mindshare.

    Those first-gen marketing methods, including outdoor, tv, direct mail, and more, are still valuable and essential to building a stronger bottom line, especially when integrated as a vital part of an overarching marketing campaign, firing on all cylinders. That’s easier than ever, because traditional doesn’t mean old-school and analog anymore, and innovations in marketing technology don’t only apply to your online channels. You can apply your martech capabilities not just for tracking, measurement, and attribution, but to keep tabs on omnichannel competitor strategies, design the most effective campaign copy in every arena, create the most impactful rollouts between all your channels and more.

    To find out how to integrate offline marketing channels with your online efforts, how marketing technology can bring those traditional methods into the twenty-first century, and more, don’t miss this VB Live event!

    Registration is free.

    Attend this webinar and learn:
    * How to use martech to digitize offline channels
    * How to integrate traditional marketing efforts into their newer tech-driven marketing stack
    * The importance of combining online and offline marketing
    * How to track offline conversions

    Speakers:
    * Rachael Brownell, Moderator, VentureBeat

    More speaker coming soon!

    Sponsored by Cvent
  • Outsourcing: Necessary Evil or Valued Partner?
    Outsourcing: Necessary Evil or Valued Partner?
    Jennifer Kaufman and Debbie Roemer Dec 12 2018 6:00 pm UTC 60 mins
    Adding a vendor to your staffing model can be a strategic move if you need to reduce budget, deliver new content types, scale fast, or co-locate writers in new geographies.

    Join Scott Abel, The Content Wrangler, and his special guests, Jennifer Kaufman a Senior Content Services Manager at NetApp, and Debbie Roemer, a highly experienced content consultant, for this free, one-hour webinar. Jennifer and Debbie will talk about how to find the right vendor, plan for the engagement, and nurture the relationship. You'll learn how to plan for success when building a mixed team of vendor and staff content creators.