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  • Technology Webinar: All About the CounterPath Softphone SDK
    Technology Webinar: All About the CounterPath Softphone SDK
    Hanna Miller, Vice President of Marketing & Dominique Lacerte, Sr. Software Engineer CounterPath Recorded: Nov 27 2020 29 mins
    Enterprises, service providers, and solution vendors can leverage the CounterPath VoIP Softphone SDK to accelerate the integration of voice over IP (VoIP), video, and messaging into their own applications for desktop and mobile devices.

    This webinar will cover the core features and functions of the CounterPath Softphone SDK, benefits, use cases, and a live tutorial on how easy it can be to use our sample app and CallKit to get started.
  • Bring Your Process Models to Life with Signavio Workflow Accelerator
    Bring Your Process Models to Life with Signavio Workflow Accelerator
    Dan Cohen, Consultant at Signavio Recorded: Nov 26 2020 47 mins
    While process models can automate decision-making where possible, what does this look like in practice?

    In this webinar, you will see how a process modeler can draw a simple diagram representing a decision workflow, and then trigger new cases to execute the workflow, notifying stakeholders that decision inputs are needed.

    Workflow Accelerator can take various actions based on user decisions, such as sending out template emails, generating template documents, or executing scripts to integrate with Signavio Process Manager or 3rd party systems. You will see how Workflow Accelerator can weigh the inputs of multiple users to generate the desired outputs, and even automate decisions based on user inputs or data from an external source.

    In this webinar, you will learn:
    -How simple workflows are built and executed in Signavio Workflow Accelerator, and what types of actions Workflow Accelerator is capable of executing
    -How a decision maker, or multiple decision makers, can enter their decisions into an in-flight Workflow
    -How decisions can be automated based on pre-defined data or user form inputs
  • Preparing for new customs and VAT arrangements from 1 January
    Preparing for new customs and VAT arrangements from 1 January
    BRC and Deloitte Recorded: Nov 26 2020 58 mins
    New customs and VAT arrangements come into force at the end of the transition period on 1 January 2021.

    Retailers need to be fully prepared in order to implement and comply with these new rules and processes – and to mitigate disruption to the import and export of goods while minimising associated costs.

    In conjunction with Deloitte, our Annual Trade Partner for 2020/21, we’ll set out exactly what the new rules are, how they’ll be applied and what you need to do to ensure compliance and reduce your financial and business risk.

    Why attend:
    Understand:
    • The new “one state, two system” rules
    • New processes and requirements on EU imports into GB
    • Implications for exporting into the EU – including third country rules on trade in goods
    • New rules governing goods movements between GB and Northern Ireland
    Gain practical advice:
    • On actions to take now to reduce your financial exposure
    • How to ensure compliance and minimise costs from 1 January
    Ask the experts
    • Put your questions direct to customs and tax experts at Deloitte
    • Speak to our BRC Trade expert, William Bain
  • Qual é o papel dos testes na metodologia Ágil?
    Qual é o papel dos testes na metodologia Ágil?
    Shirley Moura Silva e Francisco Laelson Rodrigues Recorded: Nov 25 2020 84 mins
    Neste webinar vamos falar sobre o papel da qualidade dentro de equipes ágeis, abordando as funções e como melhorar o desempenho no dia a dia de trabalho dos times. Inscreva-se!
  • How To Create Atomic Health and Wellness Routines
    How To Create Atomic Health and Wellness Routines
    Natalie Garcia Recorded: Nov 25 2020 45 mins
    Are you overstretched and overwhelmed?
    Are you a busy woman, a working mom, or all of the above?
    Natalie Garcia will provide you with the habits and skills to regain your personal energy and spark.

    Women are needing to stretch themselves more than ever. In this must-see presentation, Natalie will:
    - Incorporate organizational routines.
    - Provide emotional and spiritual tactics to transform your daily life.
    - Provide physical strategies to calm the chaos.

    You can learn more about Natalie Garcia at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Natalie, go to https://app.wiseher.com/listing/natalie-garcia.html

    About wiseHer Expert Natalie Garcia:

    Natalie Garcia assists women through Our Best Year Ever, which is a proven 12-month program for working women with young children who are overstretched and overwhelmed. By learning new routines, habits, and skills, women calm their chaos, transform their daily lives, and regain their personal energy and spark. Developed by a working mom for working moms, the program combines online group sessions with one-on-one coaching. And unlike singular approaches to wellness, such as fitness training or meditation, Our Best Year Ever focuses on the whole woman incorporating organizational, emotional, physical, and spiritual strategies and tactics.
  • What's New at TapClicks - Nov 2020
    What's New at TapClicks - Nov 2020
    TapClicks Training Recorded: Nov 25 2020 32 mins
    Become a TapClicks Expert! Join our Product Training team for a brief conversation about the latest features from our engineering team. Also, learn about Tips & Tricks to help you work smarter.
  • Reflect, Reset & Return to Growth
    Reflect, Reset & Return to Growth
    Samantha Whitmore, Regional Vice President of Mid-Market UK Salesforce Emmet Furlong , Senior Solution Engineer at Salesforc Recorded: Nov 25 2020 40 mins
    Mid-size businesses are in a particularly challenging position right now. For much of this year it has been about survival and looking at the long term impact of the pandemic on your business. This webinar aims to guide you and your teams through this challenging times. It is time to help you reflect, reset and return to growth.
  • 個客の重要なモーメントを予測する「Tealium Predict ML」ご紹介ウェビナー
    個客の重要なモーメントを予測する「Tealium Predict ML」ご紹介ウェビナー
    Tealium Japan シニア ソリューション コンサルタント 阿部 憲幸 Recorded: Nov 25 2020 47 mins
    昨今企業でのAIや機械学習導入が増える中、多くのプロジェクトが道半ばで頓挫してしまっているという統計データがあります。その理由として、データのサイロ化や事前準備のデータ整備の手間、事後のデータ活用向けた連携に時間がかるといった問題があります。

    Tealium では、7月1日より当社CDPに搭載された機械学習機能「Tealium Predct ML」を一般提供開始いたしました。

    本ウェビナーでは、機械学習導入の課題に触れ、それに対してTealium Predict MLがどのように解決でき、企業のデータ活用を加速できるのか、デモと事例を交えて解説します。
  • Industry 4.0: Radical Digitisation
    Industry 4.0: Radical Digitisation
    Toby Redshaw | Simon Parry | John Crawford Recorded: Nov 25 2020 38 mins
    The pandemic has shone a spotlight on how digital can be a truly transformative investment. Enabling companies to not only boost productivity, but also engage and communicate with their employees, customers and stakeholders in a way that they didn't think possible.

    In this session, we’ll discuss the technologies that forward-thinking business are prioritising and already investing in, such as:
    • Artificial Intelligence and Machine Learning
    • Automation and Robotics
    • Core network technologies and 5G

    Attendees to this webinar will hear about:
    • The importance of maintaining the human touch in organisations by finding the right balance when allocating tasks between automation, AI, and humans
    • Why 5G can be such a game-changer. How it can be used to create private wireless networks that provide secure, high-bandwidth, low-latency connections, enabling exciting new solutions like driverless vehicles such as robots and automated forklifts and near-real-time tracking of manufacturing lines. The range of solutions is huge from tracking to safety, predictive maintenance to digital twins.
    • How to leverage these technologies whilst ensuring that human choices shape the workplace and that we are not drawn into an algorithm-driven structure

    Speakers:
    Toby Redshaw, Senior Vice President – 5G Solutions & Enterprise Innovation, Verizon Business
    Simon Parry, CTO, Nokia Enterprise UK, Nokia
    John Crawford, General Manager, Enterprise Innovation and 5G solutions, Verizon Business
  • Search Engine Optimization for Technical Documentation
    Search Engine Optimization for Technical Documentation
    Mordy Oberstein and Justin Simon Recorded: Nov 24 2020 63 mins
    Join us for a free, one-hour topic-based presentation on the value of investing in optimizing technical documentation content for search. SEO experts Mordy Oberstein of Wix and Justin Simon of TechSmith will demystify search engine optimization and its relation to technical documentation. This event is brought to you by TechSmith and Precision Content.
  • The Future of Martech, powered by artificial intelligence
    The Future of Martech, powered by artificial intelligence
    Chad Burmeister, the AI for Sales Expert and John Turns Recorded: Nov 24 2020 33 mins
    Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, talks with John Turns, Vice President of Strategy about the future of marketing technology (Martech) and the role of artificial intelligence.

    You will learn:
    1. How to enhance LinkedIn outreach with emojis and personalization to drive connection
    2. The changeover from tactical marketing to overwhelming the customer across all of their different devices and experiences
    3. The future of marketing – attention and engagement, AI can power these external tools like augmented reality
  • How Structured Content Powers Health Education at Healthwise.org
    How Structured Content Powers Health Education at Healthwise.org
    Sonja Deines Recorded: Nov 24 2020 43 mins
    Join us for an informative discussion with content strategist, Sonja Deines, about how non-profit patient education provider, Healthwise.org, uses structured content to power their innovative educational efforts. You’ll discover why the organization leverages structured information to deliver evidence-based, easy-to-understand content that helps people make better healthcare decisions.

    The Content Advantage is brought to you by Zoomin Software. Leading brands use Zoomin to help customers and employees find the answers they need, when and where they need them. Zoomin unifies all your product content and makes it available in full fidelity in your doc portal, Salesforce, ServiceNow, and even your product itself. And with actionable analytics into your content, you can continually optimize the knowledge experience.
  • How to Reduce Inefficiencies in Healthcare with ML
    How to Reduce Inefficiencies in Healthcare with ML
    Grant Proctor, Account Executive at Hyperscience Recorded: Nov 24 2020 23 mins
    The healthcare industry is massive and the growth is not going to slow down any time soon. The industry itself is built on information, billions of documents are generated and moved around every day. It is critical these documents get into the right hands at the right time. As well as, the information on the documents must be recorded and transferred as accurately as possible. Currently, the inaccuracy rate for these documents is extremely high due to the manual process of entering data.

    The industry sees a wide variety of documents which is why there has not been a reliable solution to date. Though there are systems that can reduce the inefficiencies doctors and healthcare professionals are seeing. With the assistance of machine learning, the healthcare industry could see vast improvements.

    In this session, Grant Proctor, Account Executive at Hyperscience, takes a deep dive into the healthcare industry and talks about how automation could be a part of the solution. Watch to hear more about:

    -Types of documents the healthcare industry receives and why the differences are so important
    -Why the legacy tech is not working anymore for the industry
    -What this all means for key stakeholders
    -How Hyperscience is solving these issues using ML
  • How to shape your data centre for the new normal
    How to shape your data centre for the new normal
    Data centre experts from BT and Cisco Recorded: Nov 24 2020 21 mins
    The new normal has accelerated the pace of change. Digital transformation means that your existing data centre needs to deliver more.

    In the next webinar of our 'Shape the future of infrastructure' series, we’ll explore:
    •how to implement new technology in private data centres
    •how to get cloud-like agility within your data centre
    •the features of Cisco ACI and what it delivers.

    Our data centre optimisation portfolio expert, Charles Greenaway, will be joined by Louise O’Neil, head of new customer sales and Gareth Furse, an account manager in solutions SP sales from Cisco to offer their views on the options available to you.

    Speakers:
    •Jonathan Sumner, Head of marketing, Network, Cloud & Consultancy, BT
    •Louise O’Neill, Director, Banking & Financial Services, BT
    •Charles Greenaway, Customer CTO, BT
    •Gareth Furse, Service creation & portfolio manager, Enterprise networking, Cisco
  • Data Driven Marketing - The Trust Factor Replaces The Price Facto
    Data Driven Marketing - The Trust Factor Replaces The Price Facto
    Chad Burmeister, The AI for Sales Expert and guest, Eric Dreshfield Recorded: Nov 24 2020 25 mins
    Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, talks with Eric Dreshfield, Sr. Partner Marketing Manager at ActiveCampaign.

    You will learn:
    1)Why the trust factor has replaced the price factor
    2)How companies leverage automation and technology to build trust
    3)The future of AI in Sales & Marketing
  • Jennifer Aniston, storytelling and why sales know best about customer lifecycle
    Jennifer Aniston, storytelling and why sales know best about customer lifecycle
    John Aloy, head of strategic sales, O2; and David van Schaick, CMO, The Marketing Practice Recorded: Nov 24 2020 31 mins
    John Aloy is Head of Strategic Sales at O2 Telefonica. He’s been using ABM to improve customer value in strategic accounts for over four years.

    In this webinar, he’ll share his journey with TMP CMO, David van Schaick. Together they’ll take you on a journey that will reveal the art of growing strategic customers, and what all this has to do with Jennifer Aniston.

    We hope you will leave inspired anew about the power of storytelling in ABM.


    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and The Marketing Practice who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • The Impact of the Robotics Era in 2020
    The Impact of the Robotics Era in 2020
    Harel Tayeb, CEO, Kryon Recorded: Nov 24 2020 15 mins
    We all know how it feels: you have too much work, you are overwhelmed, tasks are piling up and you don’t know how to get it all done.
    “I wish I could clone myself” – don’t we will think that sometimes? ​
    Well, cloning might be a bit far-fetched, what if I told you that there is another solution?
    Our CEO Harel Tayeb believes there is no longer any reason for humans to do any of the tasks that robots can do.
    Tune in to hear how Digital Twin can help and what's the bottom-line impact RPA can have on your business and industry.
  • Challenges of Collecting Accurate Data
    Challenges of Collecting Accurate Data
    Gero Decker, CEO at Signavio and Pankaj Chowdhry, CEO at FortressIQ Recorded: Nov 23 2020 21 mins
    “Think about science fiction; they say that any sufficiently-advanced technology should be indistinguishable from magic.”

    It might not quite be magic, but the new partnership between Signavio and FortressIQ is offering something no-one else can: process discovery without any blind spots. Join Dr. Gero Decker and Pankaj Chowdhry (founders and CEOs of Signavio and FortressIQ respectively) in conversation about the challenges of collecting accurate data on how work is actually done, why customer behavior has changed forever thanks to the pandemic, and what we need to do to prevent Skynet from taking over.
  • Back to basics - learn how to find, win and keep customers in the next normal
    Back to basics - learn how to find, win and keep customers in the next normal
    Áine Corcoran, Regional Vice President - Startups UK, Salesforce Kevin Martin, Solution Engineer, Salesforce Recorded: Nov 23 2020 47 mins
    On-Demand Webinar
    Are you an SME who’s way of working has radically changed in recent months but now you want to get back on the path to growth? After spending much of this year on survival mode, it's never been a more important time to get back to basics to build security, future-proof your business model and be ready for growth in the next normal.
  • Технический Workshop ESM
    Технический Workshop ESM
    Андрей Косыгин, ведущий архитектор решений Micro Focus в России и СНГ. Recorded: Nov 23 2020 201 mins
    Компания Micro Focus приглашает вас присоединится к виртуальному Техническому семинару по Enterprise Service Management (ESM).

    На семинаре мы не только обсудим, что такое корпоративное управление сервисами Enterprise Service Management, (ESM), но и увидим, как реализовать этот подход с использованием современных средств ITSM

    Сотрудники ИТ-служб уже привыкли к выгодам, которые несет выстраивание процессов на принципах ITIL и ITSM: это удобно, эффективно, безопасно, ИТ со своим делом справляется, бизнес-заказчик доволен. Но зачастую бизнес, который, казалось бы, должен быть кардинальным образом заинтересован в том, чтобы доволен был его клиент, не использует возможности и наработки ИТ в области управления сервисной деятельностью, продолжая работать по старинке. А между тем, поступающие от клиентов обращения теряются, или пересылаются не туда, или остаются без своевременного ответа…

    Хочется верить, что успешная практика ИТ поможет этим организациям. Тем более что с каждым днем мы видим все больше примеров как средств автоматизации, которые успешно позволяют это реализовать, так и компаний, которые уже работают по новым принципам.
  • Change or Die: Breaking Psychological Barriers to Rapid Innovation
    Change or Die: Breaking Psychological Barriers to Rapid Innovation
    LeeAnn Mallorie Recorded: Nov 19 2020 29 mins
    The demands of the COVID pandemic have asked leaders and organizations to innovate quickly in order to stay afloat. Even under the best circumstances, this type of rapid response is challenging. But in our current context of fear, stress, physical exhaustion and wavering mental health, it can feel even harder.

    Right now, the higher the pressure in your industry, the more your leaders will need to create psychologically safe and resilient environments to enable their team members to bring their best ideas forward at work.

    In this brief webinar, LeeAnn Mallorie draws on over 15 years of experience training leaders at all levels across a wide array of industries to explore the question: how can company leaders create the necessary levels of psychological safety to support company-wide innovation in times of disruption… and what may get in the way?

    This webinar will help you:

    - clarify what it takes to truly innovate during times of disruption
    - better understand what psychological safety is, how it works, and why it plays an essential role in the process of innovation
    - identify the types of mental and emotional barriers that prevent effective and creative responses under pressure
    - recognize the default behaviors that you and your team members may fall into that create unconscious barriers to innovation

    Whether innovation was already a part of your purview prior to COVID and you simply want to build some new skills – or whether you have found yourself at an entirely new crossroads that is taking you and your team far out of your comfort zone – we invite you to join us.

    For more information on our training and coaching, book a follow up call under the attachment links or contact us directly at support@gutsandgrace.com or support@leadinginmotion.com.
  • Why Genre Matters for Mobile Game Monetization
    Why Genre Matters for Mobile Game Monetization
    VentureBeat x Facebook Recorded: Nov 19 2020 60 mins
    Learn top rewarded video integrations by game type!

    Research has shown that the ad-supported model of in-game advertising is a major win for
    publishers. By the end of 2019, in-game ads accounted for 17% of total worldwide smartphone
    gaming revenue ($82.6B) – and that number is expected to triple by 2024.

    But no matter your game genre, if your goal is to maximize the revenue impact of ad
    monetization, it’s important to hone in on the right formats and strategies, and stay on top of the
    latest best practices and research on what works best for your genre.

    In this VB Live event, experts will share stats and user sentiment from research and analyst
    reports covering everything from the best ad formats for every game type — from casual and
    hypercasual, to strategy, action, and RPG, social casino games and more.

    You’ll get an in-depth look at the best rewarded video entry points for your game type, including
    what works best for each genre, common placements, design innovations and value exchange.
    And you’ll learn about how to test ads in your game, no matter what genre it is.

    In this webinar you’ll learn:
    - Insights into in-app ad success by genre
    - The best rewarded video entry points for each game genre
    - How to leverage common A/B testing methods
    - How to make sure ad integrations complement in-app purchases
    - How leading publishers test and prove the revenue potential of ads

    Speakers:
    - Kiel LeBaron, Senior Director, Ad Monetization, Jam City
    - Hahn Kim, Strategic Partner Manager, Facebook Audience Network
    - Emma Bullen, Product Marketing Manager, Hyper Hippo Entertainment (moderator)
  • How to Achieve a Superior Level of Operational Excellence
    How to Achieve a Superior Level of Operational Excellence
    Joseph Paris, Entrepreneur, Consultant and Author Recorded: Nov 19 2020 48 mins
    Today's business climate is full of volatility. Many companies find themselves in a race with the clock for their survival. The ones making it have learned how to adapt quickly. They can predict threats, identify opportunities and respond to situations in real-time. This doesn't happen by chance...it's intentional; it is orchestrated by leaders who decided to bring their organizations to a 'State of Readiness'.
  • How To Manage Your Team’s Projects With Kintone
    How To Manage Your Team’s Projects With Kintone
    Nim Grinvald, Kintone Technical Evangelist Recorded: Nov 19 2020 34 mins
    Your team is crushing it. But is your project management tool? Learn how the right tool can help your team build accessibility, accountability, and efficiency into your workflows in one fell swoop.

    In this 30-minute webinar, we’ll show you why switching away from a system based on scattered spreadsheets, emails, and disparate software tools will transform the way your team works. We’ll cover:
    -The common project management challenges teams face
    -The benefits of centralizing your team’s processes and communication on one platform
    -How to build out sophisticated custom workflows on Kintone to manage projects and automate the tedious stuff

    Join us to learn more about streamlining your team’s project management and collaboration so you can focus on getting things done. This webinar is strongly recommended for anyone who is looking for a better way to manage their team’s workflows and wants to learn how to scale your team’s processes efficiently.
  • Curate Your Components: The Personalization Paradox #4
    Curate Your Components: The Personalization Paradox #4
    Val Swisher Recorded: Nov 19 2020 60 mins
    Components are where all of the work you’ve done so far to manage your words, sentences, and paragraphs come together to create a customer experience. Only by creating small, reusable content components (and tagging them correctly), can you make sure that only the right pieces of content are delivered to the right person, at the right time.

    Join Val Swisher, CEO of Content Rules, to learn how curating your components can have a big impact on how personalizable your content is.

    In this webinar, you will learn:

    Why componentized content is a requirement for personalization
    The 3 biggest pitfalls of componentized content (and how to avoid them)
    What an enterprise component eco system really looks like
  • Communications Mining: Enabling Intelligent Automation in Capital Markets
    Communications Mining: Enabling Intelligent Automation in Capital Markets
    Stephen Mackintosh, Reinfer & Jerry Wallis, Blue Prism & Rushabh Shah, Deutsche Bank Nov 30 2020 2:00 pm UTC 60 mins
    In this Blue Prism webinar, we invite Deutsche Bank and Re:infer to explore how technology trends are shaping Capital Markets for a new digital future.

    Technology has been a foundational component for growth in Capital Markets. In 2020 and the years ahead, digitisation, advanced analytics and automation offer huge potential for value creation.

    The term ‘HyperAutomation’ is increasingly used to paint this vision of the future. It describes the need for rapid discovery and automation of processes, clients journeys and knowledge worker activity. To enable this vision, the capital markets need digital ecosystems of complementary technologies, citizen developers and intelligent infrastructures.

    Learn how communications mining and robotic process automation are enabling a new value story in capital markets innovation.
  • B2B Sales Operating System for Growing a Business
    B2B Sales Operating System for Growing a Business
    Liz Heiman, The Sales Growth Expert Nov 30 2020 6:00 pm UTC 45 mins
    Get control of your sales by implementing a sales operating system that makes your sales manageable and predicable. Sales is not a black box that you drop leads into the top of and hope something comes out the bottom. A solid sales operating system establishes a strategy and process to follow and manage. With those in place you can see where you stand against your goal and how to reposition your team to get the results you need.

    In this webinar, you will learn:

    1.What a sales operating system is
    2.How a sales operating system works
    3.The components of a sales operating
  • Leverage all of your customer data to drive effective marketing
    Leverage all of your customer data to drive effective marketing
    Joanna Williams, Head of Performance Marketing, Liverpool Victoria (LV=) * Sophie Crosby, Senior Vice President Product Ma Dec 1 2020 2:00 pm UTC 22 mins
    Over the years, most companies have acquired different technology to handle things like e-mail, advertising, and analytics - resulting in disconnected customer data. Yet customers crave and expect deep levels of personalisation. Marketers need an agile mindset as they are balancing rapidly shifting expectations from both the customer and the business.
    In this session you'll learn:

    * How data unification and harmonisation can unlock massive value
    * How a Trailblazer has created marketing and customer digital experiences that engaged customers and prospects with empathy
    * About the Customer 360 Audiences a single source of truth to connect, segment, and activate customer data
  • How do you ensure security and experience when working from home?
    How do you ensure security and experience when working from home?
    Experts from BT and Cisco Dec 1 2020 3:00 pm UTC 30 mins
    Homeworking is here to stay, but everybody who works from home knows the frustration of poorly performing applications. At the same time IT leaders are struggling to keep their services secure and get the visibility and control they need. That’s why they’re looking to deliver the same network services they deploy in the office at home.

    In our latest webinar, together with Cisco we explore:
    o why you need to think about SD-WAN at home as an option
    o different options to support different employees in your organisation
    o how the costs of the solution balance against an office solution.

    Speakers:
    o Andrew Small, Digital Solutions Director, BT
    o Dominic Elliott, CTO BT global relationship, Cisco
    o Paul Crichard, Chief security technology strategist, BT
  • The state of events: What is in store for 2021?
    The state of events: What is in store for 2021?
    Chris Wickson, VP & General Manager, Events at Integrate Dec 1 2020 4:00 pm UTC 60 mins
    In-person B2B events are slated to return in 2021. And it’s forcing marketers to talk about the elephant in the room. Because events remain one of the most siloed and expensive of all marketing channels. But that’s about to change.

    Since marketing budgets are under the microscope now more than ever, it’ll be up to event marketers to rethink their game plan and take a new approach that overcomes past challenges and limitations.

    Sign up to hear the results of Integrate’s latest research on how top marketers across the US and UK are thinking about 2021 event strategy.

    Join Chris Wickson, VP & GM of Events at Integrate, to hear:

    • What the new, expanded scope of the event marketer includes.
    • How to plan for hybrid virtual and in-person events
    • How to better align events with demand gen and revenue goals.
    • Why creating connected customer journeys is critical to success.


    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Integrate who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Get Out Early or Win
    Get Out Early or Win
    Steve Landuyt, The Unique Buyer's Experience Expert and guest, Phil Kreindler Dec 1 2020 4:00 pm UTC 45 mins
    The amount of effort required to win or lose a deal is more or less the same. Both have increased significantly as customers need to justify their decision by comparing alternatives. In a large deal you could invest 25-30 days of selling time, so it is crucial to get out as early as possible or win.

    Get out as early as possible…
    Most companies have a robust set of opportunity qualification criteria to justify the resource investment. It is perfectly legitimate to ask the customer to discuss your qualification criteria and to disengage if the answers prove the deal is not a good fit.

    …or Win
    Once you have decided to pursue an opportunity, how do you know that your sales process is good enough to win? In our experience, you must do 5 things you have never done before.

    You will learn:
    • Why salespeople chase “dead deals”.
    • Qualification questions to ask yourself and the customer.
    • How to walk away from a dead deal (or RFP) and disengage professionally.
    • Gamechangers that turn your sales process into a USP.
    • Benefits of a T-Shaped Funnel.
  • Managing Remote Teams: Business Best Practices for 2020 and Beyond
    Managing Remote Teams: Business Best Practices for 2020 and Beyond
    Irwin Lazar - Vice President & Service Director, Nemertes; Todd Carothers - Chief Revenue Officer of CounterPath; Dec 1 2020 4:00 pm UTC 42 mins
    We're teaming up with global research firm Nemertes to reveal brand new research and data to help you make the best decisions in managing remote teams:

    - Why work-from-home is here to stay
    - Managing security concerns
    - Methods to cut costs
    - Conquering shadow IT
    - Steps to create a future-proof solution for your team

    In the blink of an eye, companies across the globe went virtual to combat the threat of COVID-19. While this move may have originally been a temporary change, new research shows work-from-home is here to stay.

    Even as lockdown restrictions begin to lift, 35% of companies say they definitely plan to continue to allow work-from-home, and an additional 35% say they’re likely to do so, according to research firm Nemertes.

    That sudden shift to a remote workforce (and now back from it) brings a significant amount of risk, particularly around shadow IT. We're teaming up with global research and advisory firm Nemertes to share emerging research, and talk about how to mitigate risks while building a long-term solution for your team.
  • How Procurement and IT Partner for Better SaaS Management at Zuora
    How Procurement and IT Partner for Better SaaS Management at Zuora
    Maria Centeno, Head of Procurement at Zuora Dec 1 2020 4:00 pm UTC 47 mins
    With SaaS now accounting for a significant portion of an enterprise’s software spend, procurement is at the center of strategic business decisions.. Let’s unpack the challenges and opportunities of managing a growing list of IT partners during a fast-paced conversation based on real-world procurement experiences at Zuora.

    Join Maria Centeno, Head of Procurement at Zuora, as she discusses the strategies that her organization implemented to establish a new, more efficient, and more inclusive process for purchasing and renewing SaaS contracts.

    Maria notes, “Sure, we had our spreadsheet for tracking SaaS application licenses like everyone else, but let’s be honest, it wasn’t an effective solution to creating value in our business. We knew we could do better.”

    In this live event, Maria will reveal how a SaaS Management Platform helped her define Procurement’s new approach to SaaS renewals. She will cover:

    What’s procurement’s role in the purchase and renewal process of SaaS applications, and how is it different from traditional software applications?
    How does lack of visibility into SaaS usage impact Procurement’s strategic value?
    What can Procurement do to build a more collaborative purchase process across IT, Legal, and the Business?
    How does SaaS Management software facilitate these processes at Zuora?

    In this live event, Maria will reveal how a SaaS management platform helped her
    Redefine Procurement’s role in the purchase and renewal process of SaaS applications vs. traditional software applications
    Demonstrate Procurement’s strategic value by gaining visibility into actual SaaS usage
    Build a more collaborative purchase process across IT, Legal, and the Business

    This session will be fast-paced and we’ll have live Q&A , so come with questions and expect to engage in a compelling conversation!
  • Make your IT operations resilient and service-aware
    Make your IT operations resilient and service-aware
    Alex Margarit & Thangavel Viswam, ServiceNow Dec 1 2020 4:00 pm UTC 46 mins
    IT operations is the engine that drives service reliability and resilience. By leveraging the combined power of ServiceNow IT Operations Management (ITOM) and ServiceNow IT Service Management (ITSM), we’ve put our own IT operations engine into high gear–and we continue to move faster and faster.

    Alex Margarit, Enterprises Sales Specialist ITX, ServiceNow interviews Thangavel Viswam, Director, IT Operations, ServiceNow on how our IT teams are utilizing our own product and delivering optimal results. Alex and Thangavel will discuss:

    • How each of our IT departments interacts with their customers – ServiceNow employees
    • What has been done to reduce service outages
    • Decreasing Mean time to resolution (MTTR)
    • Giving time back to employees with proactive response with the use of event management
    • The development of intelligence that automates self-healing
  • Empower your first responders with vulnerability response
    Empower your first responders with vulnerability response
    Mike Plavin, senior technical product marketing manager for ServiceNow Security Operations Dec 1 2020 4:00 pm UTC 39 mins
    Vulnerabilities don’t often get the same amount of notice as phishing attacks or advanced persistent threats, but when a critical vulnerability is exploited, your organization could suffer major damage to your business and reputation.

    Join our webinar on improving your vulnerability response. Mike Plavin, senior technical product marketing manager, will share real-world examples of how our customers have used the capabilities of the Now Platform® to address their biggest vulnerability concerns. You’ll walk away with greater insights on:

    -The power and value of risk-based vulnerability response
    -How our customers use automated vulnerability response to reduce triage times
    -The powerful reporting our customers use to drive efficiency
    -How the ServiceNow® Vulnerability Response flow works
  • Financial Services Case Study: Using Automation to Manage Influx of Documents
    Financial Services Case Study: Using Automation to Manage Influx of Documents
    Patricia Diaz-Hymes, Director of Product Marketing at Hyperscience Dec 1 2020 4:00 pm UTC 16 mins
    No one was prepared for the effects COVID-19 would have on the world. Many companies continue to struggle with the high demand of services being requested by their customers. In the financial services industry, they are seeing an influx in document processing requests and the legacy technology in place is not keeping up with the demand. Banks and lenders are witnessing first hand this strained process and how it is effecting their customers.

    Recently, a large financial service company was facing a similar issue.. With the advances in automation and machine learning, companies are leaving their legacy technologies behind and turning to faster, more efficient solutions.

    In this session, Patricia Diaz-Hymes, Director of Product Marketing at Hyperscience, talks about automation and how it can assist banks with the influxes they are seeing. Join us to hear about:

    -Reasons banks and lenders are struggling to serve their customers
    -A case study on how automation has helped financial services companies
    -What an automation solution offers
    -How ML-driven document processing can reduce human interaction
    -Why a solution that can handle imperfections is critical
    -What Hyperscience does
  • Mindset Matters in Sales
    Mindset Matters in Sales
    Chad Burmeister, the AI for Sales Expert and Neal Phalora Dec 1 2020 5:00 pm UTC 31 mins
    Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, talks with Neal Phalora, The Brian Warrior, about the role of Mindset in Sales.

    You will learn:
    1. Now that home and work life has become one, if you have a challenge in your home life, it can easily carry over into your work life
    2. In most communication, it’s not that it is missed communication, it’s miffed communication
    3. All of our decisions are made through emotions, how does this relate to sales?
  • B2B Selling in the 2020's: The Ten Critical Steps That Drive A Sale Forward Now.
    B2B Selling in the 2020's: The Ten Critical Steps That Drive A Sale Forward Now.
    Peter Strohkorb, International Sales Acceleration Specialist Adviser, USA, Australia, UK Dec 1 2020 9:00 pm UTC 47 mins
    Highly recommended for Business Leaders, Sales Leaders and Reps everywhere.
    International Sales Acceleration Specialist Adviser Peter Strohkorb brings you his views on current market conditions and offers his expert advice on acceleration strategies in the challenging selling environment.
  • The Digital Workplace
    The Digital Workplace
    Dirk Schlotter Dec 2 2020 3:00 am UTC 36 mins
    68% of companies now believe that the future workforce will be remote*. A hybrid of remote working and reduced office working will be the new reality. On one hand, this could have positive outcomes such as increased productivity for some departments, but on the other hand, it may also negatively impact work/life balance and raise mental health issues.

    In this session, we will be discussing the changing concept of work, the workplace and the environment that business leaders need to create to thrive in this new world in relation to:

    • Changes to the physical workplace: Offices may need to be repurposed as drop‐in collaboration centres rather than everyday bases, and use more tech such as VR
    • Smarter working: With the proliferation of video and web conferencing, how can you enable more productive collaboration tools such as document sharing, annotation and white‐boarding
    • The importance of security: How to protect the organisation from today's evolving threat landscape especially when the employee's environment is out of your control
    • What to prioritise to enable your digital workplace: Simplicity and integration are key in this area in order to provide employees with a single, app‐like experience across the tools they use every day

    Attend this session to solidify your plans and uncover the journey to the new digital workplace.

    Presented by:
    Dirk Schlotter, Director Global Real Estate & Supply Chain for Verizon Communications.

    * 2020 The Future of Work, Reimagining business as usual, Verizon Research report
  • How Marketers are Leveraging Customer Success for CDP (EMEA)
    How Marketers are Leveraging Customer Success for CDP (EMEA)
    Rajiv Gandhi, Sr. Customer Success Manager at Treasure Data Dec 2 2020 10:00 am UTC 60 mins
    ‘CDP is to a Marketer, what Marketer is to a CSM’ - For data-driven marketers, customer data platforms (CDPs) are becoming a critical component of their martech stack. CDPs enable marketers to drive deeper engagements with their brands across customer journeys - Join us to understand how to climb further up the CDP maturity model and make exponential gains utilising the key resources in your Customer Success Team.

    Key Takeaways:

    · Evolution of Customer Success
    · Key features of an Enterprise CDP
    · 7 Steps of CDP Maturity Model
    · How Customer Success can help - Case Studies
    · Key areas where CSM’s add value to the relationship
  • ABM Master Class: Scaling, Part II
    ABM Master Class: Scaling, Part II
    Tenessa Lochner, Director of ABM Strategy and Execution, Demandbase Dec 2 2020 10:00 am UTC 53 mins
    In part 2 of our Scaling series, we talked about where the rubber meets the road, personalization. ABM practitioners know all-too-well the challenges that come with mobilizing that unique, account-specific information for 1-to-few or 1-to-many programs.

    We discussed different approaches to research and information gathering, approaches for customization based on the insights gathered, and the technology and tools that support impactful ABM at scale.

    You will leave with:

    -A clear framework for how to pursue personalization based on your ABM strategy.
    -Tools and technology that support impactful personalization by role and account at scale.
    -Real-world examples of successful programs using next-level personalization.
  • How to build a through-partner channel program that works for you
    How to build a through-partner channel program that works for you
    James Taylor, Commercial Director at Kingpin Communications and Judit Nagypal, Partner Recruit Lead at Microsoft Dec 2 2020 12:00 pm UTC 60 mins
    For B2B technology brands, getting the most out of your partner programs can be the difference between success and failure, especially in these times of global economic uncertainty.

    To succeed, channel leaders need to harness new data, technology, tactics and techniques to ensure their channel is delivering genuine measurable business impact.

    In this 45 minute webinar, we will hear how Judit Nagypal, Partner Recruit Lead at Microsoft and James Taylor, Commercial Director, Kingpin Communications have worked together to build and execute a successful scalable, multi-region through-partner program for Microsoft Western Europe.

    In this webinar, you'll learn:

    • How to choose the right partners
    • How to build a scalable through-partner lead-generating engine.
    • How to understand your partners better – their challenges and priorities, their go-to-market strategy and their specialization.
    • How to measure the success of your program, scale and optimize.
    • What you need to avoid.

    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Kingpin Communications who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Introducing the Trader Support Service (TSS): Session 3
    Introducing the Trader Support Service (TSS): Session 3
    BRC, Fujitsu, Trader Support Service Dec 2 2020 2:00 pm UTC 60 mins
    In less than two months’ time, the UK will leave the EU’s Single Market and Customs Union when the transition period ends on 31 December 2020. From 1 January 2021, the ‘Northern Ireland Protocol’ will take effect, at which point customs declarations as well as safety and security declarations will be needed for goods moving from GB to NI to ensure:

    •tariffs are not paid on trade within the UK
    •Northern Ireland can benefit from UK Free Trade Agreements
    •goods destined for Ireland (ie the EU) pay tariffs when they should.

    If you move goods from GB to NI, then the Trader Support Service will help ensure that smooth flow of goods continues. It’s important that you act now, joining thousands of companies that have already registered.
    Please join us for the third and final session where we will go through the TSS operation including NI Protocol requirements in more detail and answer all your questions. We will cover:

    •What the Trader Support Service does and does not do, and how it will work as a customs intermediary service for NI trade
    •What you need to do to be ready to keep your goods moving from 1st January 2021 in compliance with the NI Protocol
    •Confirmation of the services provided by TSS
    •More detailed process flow information on these routes
    •An overview of the automated upload process
    •Updates on latest HMRC policy developments e.g. not at risk process
    •A recap of the education modules on offer
    •The on-boarding process
    •Readiness Checklists
    •Q&A
  • Event Experts: Virtual Events 101
    Event Experts: Virtual Events 101
    Vanessa Lovatt (Glisser), Steve Budd, and Andy Burden (Substribe) Dec 2 2020 3:00 pm UTC 30 mins
    Virtual Events 101: First-hand lessons learned for running your first ever Virtual Event

    Steve Budd and Andy Burden are globally respected for their understanding of subscription-based B2B businesses and know just how important it is to leverage events to build such businesses.

    As well as coaching their clients through leveraging events as part of their growth strategies, they have also made the pivot to virtual themselves in 2020 and ran their first-ever virtual event in October 2020. This event has already been described as 'the best virtual events I've been to this year' by one of their event attendees and they'll be sharing their lessons learned along the way.

    Heavily focused on human interactions, group sharing, and meaningful engagements, the Substribe event ran on five individual days, each with a core theme, and they were spread across a three-week window.

    In this webchat they will share how they prepared speakers and engaged attendees into contributing as well as listening, and what they found most challenging about designing and delivering their first-ever virtual event.
  • Production Curve Uncertainty: Analysis and Simulation of Type Wells with DTS
    Production Curve Uncertainty: Analysis and Simulation of Type Wells with DTS
    Rafael Hartke, CEO of Imagine Risks and Analytics Dec 2 2020 3:00 pm UTC 75 mins
    This webinar will present a hands-on example of how to analyze historical production data and forecast future production of a portfolio, including the effect of uncertainty and noise in the data and in the model.
    We will use the tools provided by the DecisionTools Suite to:
    (i) Propose a type well model for the historical production data
    (ii) Estimate the model parameters using optimization
    (iii) Analyze the model results and residuals
    (iv) Build a forecast model for a production portfolio based on the type well model
    (v) Simulate the portfolio production curve using Monte Carlo simulation
    (vi) Analyze the simulation results and discuss how to best present them regarding the risks (threats and opportunities) of the portfolio
  • Preparing for launch, reducing risk and managing cost
    Preparing for launch, reducing risk and managing cost
    Andy Jordan, President, Roffensian Consulting S.A Dec 2 2020 6:00 pm UTC 55 mins
    Digital transformation can rocket a business into a new era of innovation and opportunity. But without the right approach to managing your IT and business portfolio and services, you’ll never clear the launch pad.

    Join Andy Jordan, President, Roffensian Consulting S.A. for a discussion of the risks and costs that threaten to ground your plans for digital transformation. You’ll also learn how improved visibility into your app, IT, and business portfolios can help you keep costs in check, align IT services with business priorities, and position your organization to seize new opportunities.

    Join this webinar to:

    -Find out why visibility into your app, business and technology portfolios is essential to achieving digital transformation.
    -Learn more about the best practices for aligning your IT portfolio and services to business initiatives.
    -Discover how to better rationalize portfolio decisions and reduce business risk.
  • How Marketers are Leveraging Customer Success for CDP
    How Marketers are Leveraging Customer Success for CDP
    Max King, Customer Success Engineer at Treasure Data Dec 2 2020 6:00 pm UTC 60 mins
    ‘CDP is to a Marketer, what Marketer is to a CSM’ - For data-driven marketers, customer data platforms (CDPs) are becoming a critical component of their martech stack. CDPs enable marketers to drive deeper engagements with their brands across customer journeys - Join us to understand how to climb further up the CDP maturity model and make exponential gains utilizing the key resources in your Customer Success Team.

    Key Takeaways:

    · Evolution of Customer Success
    · Key features of an Enterprise CDP
    · 7 Steps of CDP Maturity Model
    · How Customer Success can help - Case Studies
    · Key areas where CSM’s add value to the relationship
  • How data is revolutionizing game creatives for UA
    How data is revolutionizing game creatives for UA
    VentureBeat x YellowHEAD Dec 2 2020 6:00 pm UTC 60 mins
    Creative is the key to user acquisition and is going through an evolution. Gone are the days of
    guesswork and hunches for creative production — data is now leading the charge, and
    industry/category best practices have evolved. With data, you can optimize creatives for
    different social media platforms, find the right creative for each audience in each geo on each
    platform, drill down to the elements that resonate with your audiences, and more.

    In this VB Live event, GamesBeat, yellowHEAD, Zynga, and Snapchat will discuss how to
    optimize creative for user acquisition; how to create your own set of best practices for every
    target audience and geo; how to gain a competitive edge through new, groundbreaking creative
    processes and technologies; and more.

    Registration is free!

    You'll learn about:
    - How data-based creatives boost user acquisition
    - Developing your own set of best practices
    - Optimizing creatives for every social media platform
    - How to gain a competitive edge in your UA efforts with smart creative ideation
    - And more!

    Speakers
    - Maria Waters, Head of Conversion Optimization, Zynga
    - Oliver Wapshott, Creative Strategist, Snap
    - Noa Miller, Marketing Creative Strategist, yellowHEAD
    - Dean Takahashi, Lead Writer, GamesBeat (moderator)
  • Configuration Database Enables Automatic Assembly of Technical Documentation
    Configuration Database Enables Automatic Assembly of Technical Documentation
    Alex Masycheff Dec 2 2020 6:00 pm UTC 60 mins
    When complex products, such as aircraft, automobiles, or factory machines, are delivered to customers, they typically come in a customer-specific configuration. The configuration determines the components included in a particular product.

    For example, when an aircraft maker sells an aircraft to airlines, each airline orders their own configuration of the aircraft. Needless to say that a component (such as an engine or a certain version of the software) may be part of multiple configurations, and new configurations are constantly built. Engineers provided with the configuration name, usually have a way to find out which components should be included in each configuration.

    Technical documentation teams also need to have an efficient (and preferably automated) way to identify which content describing individual components is required for a specific configuration and to assemble it into a complete set of documentation deliverables.
     
    In this webinar, you will learn:

    - What a configuration database is
    - How product content is matched to the product configuration
    - Why the traditional way of content profiling doesn't always work for configuration-based product assembly
    - How Boolean statements can be used in conditional content expressions and why they make conditional content filtering more flexible
    - Why content has to be in a structured format to enable automatic content assembly
  • Effective Leadership in a Virtual Workplace
    Effective Leadership in a Virtual Workplace
    Ron Insana, Senior Analyst, CNBC & Susan Scott, Fierce Founder Dec 2 2020 6:00 pm UTC 60 mins
    Authenticity, inclusion and transparency are always key to effective leadership. But they're more important than ever when workers have gone virtual. These are the muscles that today's leaders must exercise if teams are to succeed, because "team" means something different now than it did a few months ago.

    Find out what Susan Scott, founder of Fiercelnc.com, and business journalist Ron Insana have to say about leadership in this new way of working.