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  • Reaching new customers by optimizing your product data
    Reaching new customers by optimizing your product data
    Hamaad Chippa, Director of Industry Consulting and Roland O Ehigiamusoe, Senior Manager, Consumer, Analytics and Cognitive Recorded: Aug 20 2019 32 mins
    Retailers are looking to reach customers in as many channels as possible – stores, e-commerce, mobile applications, and partner marketplaces. As one can imagine, managing these various touchpoints and relationships can be complex, especially ensuring information about products are properly defined. As online shopping grew in popularity, retail organizations stood-up dedicated support teams to manage sales and marketing, separate from the rest of the business. Customers now expect retailer companies to interact with them in a seamless manner, regardless of channel.To guarantee brand continuity, a uniform customer experience, and high customer satisfaction, retailers must diligently manage product data, making sure that products are represented properly across all channels. With better product information and insight, retailers will be to engage with customers in a more personal and meaningful way, driving additional revenue.
  • What Sales Can Learn From A Teacher
    What Sales Can Learn From A Teacher
    Carole Mahoney, The Sales Coach Expert Recorded: Aug 19 2019 34 mins
    Join host Carole Mahoney as she talks with Matt Miller, a teacher, blogger and presenter who has infused technology and innovative teaching methods in his classes for more than 10 years. He is the author of the book Ditch That Textbook: Free Your Teaching and Revolutionize Your Classroom and writes at the Ditch That Textbook blog about using technology and creative ideas in teaching.

    In this 30 minute interview, Carole asks Matt:

    1. What is the one thing that salespeople can do to better educate their buyers and adopt new ideas?

    2. What is one thing that sales managers can do to help salespeople learn and apply new skills?

    3. We are overloaded with tech- in every profession and market, it was supposed to make us more productive- but has it?

    4. What are some things that sales managers can use (like in GOogle apps) and how should they use them?
  • Unlocking Your Offline and Online Customer Data to Boost Campaign Conversions
    Unlocking Your Offline and Online Customer Data to Boost Campaign Conversions
    Kris Irizawa - Director, Analytics and Gio Avila - Director, Business Development Recorded: Aug 15 2019 59 mins
    Join Principle and Arm Treasure Data to learn how to unify offline and online customer data for better marketing insights and improved conversion rates. 

    The Analytics team at Principle helps brands like Coach, Adidas, and Red Bull integrate data for deeper customer personalization and boosted campaign performance and 3 lucky participants will win a complimentary Google Audit.

    Here’s what you will learn: 

     - Best practices on ensuring your eCommerce website is setup for optimal tracking and reporting  
     - How to unify data from digital and physical channels 
     - How to visualize your data to find actionable insights 

    Save your seat today! 
  • Avoiding the Impact of Dirty Data
    Avoiding the Impact of Dirty Data
    John Muehling, Vice President of Client Strategy, Digital PI Recorded: Aug 14 2019 49 mins
    You've got the Data... Now what? Sourcing, normalization, routing. The data you bring in impacts all of your marketing initiatives and sales outreach. In this session, gets tips on how to bring in data cleanly to keep your march in tip-top shape and connect the data with the correct revenue team member for efficient follow up.
  • Today’s State of S&OE
    Today’s State of S&OE
    Hear from Victoria Chen, who has been helping F500 companies achieve supply chain operational excellence for over a decade Recorded: Aug 14 2019 33 mins
    Time is running out, so register today to save your spot.
  • 2020 Marketing Planning: Defining the Metrics That Matter for Revenue Growth
    2020 Marketing Planning: Defining the Metrics That Matter for Revenue Growth
    Ken Evans, Senior Director, Marketing Operations at Fuze Recorded: Aug 14 2019 58 mins
    The marketing plan and how you execute it sets your marketing organization up for success or failure this coming year.

    Yet despite this, too many enterprise marketing organizations embark on ‘planning season chaos’ - they have no idea what worked (and why), what didn’t and where they need to invest next for maximum revenue impact this coming year.

    With FY20 planning season knocking on your door, now is your chance to break this vicious cycle by first examining the metrics that matter to your organization and secondly how to leverage the valuable insights to make smart decisions.

    In this webinar, Ken Evans, Senior Director, Marketing Operations at Fuze will show you how to drive maximum revenue impact by answering:
    • What metrics should I use during planning season and why?
    • Who within marketing (and beyond) cares about these metrics?
    • What technologies does Ken use to collect these metrics?

    The success of your year depends on a smart marketing plan - take the time to learn the metrics that matter to set your team up for success.
  • The Truth About Personalization: Using a CDP to Personalize Marketing
    The Truth About Personalization: Using a CDP to Personalize Marketing
    Erik Archer Smith, Director of Marketing, Arm Treasure Data Recorded: Aug 14 2019 59 mins
    For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale. But is this level of personalization really needed for all companies on all channels?

    In this webinar we’ll share the results of a new Forbes personalization survey with industry benchmarks collected from marketing leaders from global 2000 companies to help better define what’s working, what’s not, and how a Customer Data Platform can be used to maximize personalization results on the right channels that matter for your business.

    Marketers will learn:
    1. What personalization consumers expect and want from companies and which channels actually matter to customers and prospects and where to get the best ROI for your marketing dollars
    2. Strategies for segmenting your customers/prospects by using the data you already have to compete with the data goliaths like Amazon, Netflix and more.
    3. How a Customer Data Platform can help enable marketers to be more data driven.
  • See How Nike is Embracing Corporate Social Responsibility For A Global Workforce
    See How Nike is Embracing Corporate Social Responsibility For A Global Workforce
    Michael Mathison, Employee Engagement Manager, Global Community Impact, Nike Recorded: Aug 14 2019 20 mins
    Nike had developed a custom, sophisticated in-house corporate social responsibility (CSR) software platform, but as the company grew it became costly to maintain and challenging to scale. With employees working in hundreds of retail locations across the globe, Nike needed a technology partner to alleviate the administrative burden and provide their dispersed workforce with localized giving and volunteering experiences.

    But could they find a partner capable of providing the functionality of their custom, homegrown platform while enabling them to evolve their program?

    Listen as Michael Mathison, Employee Engagement Manager, Global Community Impact at Nike shares about the experience of finding the right tech partner to power their CSR program—and several key lessons learned along the way—in this webinar hosted by Maryann Fiala of the ACCP (Association of Corporate Citizenship Professionals).
  • Data & Insights to Speed Customer Acquisition
    Data & Insights to Speed Customer Acquisition
    Natalie Robb, Principal Market Analyst, WaveLength Analytics Recorded: Aug 14 2019 45 mins
    Today’s B2B marketing teams are focused on lead gen to feed hungry sales teams. However, the buying process, especially for large deals, includes various buying committee members and longer sales cycles – which adds up to more complexity. Even with Account-based Marketing (ABM), B2B marketers still struggle to deliver qualified leads. To improve conversions amidst challenge, marketers need to more effectively use data for better go-to-market strategies, market positioning, messaging, and marketing campaigns.

In this live webinar, the founder of WaveLength Analytics, DC Marketing Tech Talks, and the MarTech Magnified conference, Natalie Robb, shares practical advice on using data to improve go-to-market plans, marketing campaigns, and gain share.


    In this webinar, you’ll learn: 
    -Why you need to define your total addressable market and target market
    -How quick and easy customer base profiling helps identify and prioritize new target accounts
    -When and how to do custom, primary research-based market segmentation
    -How to tie custom market segmentation to marketing campaigns and operations

    About the Speaker, Natalie Robb
    As an analytical marketing pioneer at WaveLength Analytics, Natalie Robb is a market analyst with decades of experience crushing data to build go-to-market strategies and high-value marketing content. Natalie uniquely combines technology, data, and marketing with a keen business perspective that has long helped technology and telecom clients gain competitive advantage. Dedicated to helping grow markets and firms, the WaveLength client list includes innovative startups and large tech firms like Microsoft and Nokia. In addition, Natalie organizes the DC Marketing Tech Talks Community and its acclaimed annual conference, MarTech Magnified. Natalie has a BA from University of Michigan and an MBA from the University of Texas at Austin. Learn more at www.wavelength-analytics.com or connect with her on LinkedIn at https://www.linkedin.com/in/nrobb/.
  • Value Over Volume: Zeroing In on Data that Drives Revenue
    Value Over Volume: Zeroing In on Data that Drives Revenue
    Christa Tuttle, Founder and CEO, Launch Marketing Recorded: Aug 14 2019 47 mins
    In order to make intelligent decisions from marketing data, B2B marketing execs need smart, precise data. Locating, vetting and analyzing this data, however, is one of the least exciting things for companies to prioritize. Many companies will choose volume over value and continue piling new data into their CRMs rather than taking on the slower, long-term work on proper data cultivation.

    Join Launch Marketing’s Founder and CEO Christa Tuttle as she explores the importance of a strong data foundation in maximizing the profit potential of marketing. This presentation will discuss the true value of data in several components of an integrated marketing plan, from messaging, lead generation and more.

    About Christa Tuttle

    Christa founded Launch Marketing, a boutique marketing firm that acts as a virtual marketing team to B2B tech companies, in 2001. Under her leadership, the company has grown exponentially, to a portfolio of more than 150 clients to date.

    Prior to founding Launch Marketing, Christa worked for Austin venture capital firm TL Ventures, where she managed marketing in-house and lent her expertise to its portfolio companies, helping them develop marketing plans and bring their first products to market. Before that, she led a marketing team at enterprise software company Trilogy, where her team successfully drove more than 50% of the lead generation.
  • INSIGHTS > STORIES > TRUST > REVENUE > ROI : 5-phase guide to STOROI marketing
    INSIGHTS > STORIES > TRUST > REVENUE > ROI : 5-phase guide to STOROI marketing
    Philippe Ruttens, B2B Marketing & Sales Transformation Consultant & Coach Recorded: Aug 14 2019 49 mins
    2020: The CMO is dead. Long live the Chief STOROI Officer !

    B2B marketing used to be simple, now we live in a post-big data world, inundated by information, reports and dashboards.

    Since 2010, B2B CMOs and their teams have been transforming too slowly from Marcom functions to demand gen, pipeline, ROI and revenue marketing models... but few have really been able to analyse data and visualise insights in the right way yet. Why is it so? Lack of process, talent, tools or wrong mindset?

    From personas & pain points to channels & content, you will learn in one hour the key steps, tools and tips to save your and team’s career by increasing your stakeholders’ trust and becoming a revenue growth engine, from Insights to Stories and ROI.

    In 2020, most CMOs and their teams will face the ultimate battle with their CEO/CFO: defending their budget and job by proving their value, strategy, campaigns and optimising their ROI fully.

    Transforming to a Revenue Marketing Center of Excellence is a must and marketeers MUST act NOW !

    We will shortlist 5 main phases, 10 KPIs and 25 actions to focus on the right 20/80 of your marketing operations and increase commercial ROI. Get ready for an energetic tour of core benchmarks, guidelines and inspiration to ensure that your team & career will not hit the “data wall” in 2020!

    About Philippe Ruttens

    Bringing over 25 years of experience as a B2B marketer at firms like Accenture, EY, MasterCard and Iron Mountain, Philippe coaches CMOs and helps sales & marketing teams transform faster into Revenue / ROI-driven marketing centres of excellence. Leveraging his multi-sector consultant and interim manager expertise combined with templates & process applied at many B2B clients, he combines his strategic demand generation vision, quick wins on campaigns & channels with a pragmatic people- and data-focused approach. Philippe’s WHY is to boost marketing teams transformation and help executives achieve faster & higher commercial objectives.
  • Uniper | Achieving digital transformation using RPA
    Uniper | Achieving digital transformation using RPA
    Nancy Sachdeva, RPA CoE Lead, Uniper, Hamza Muhammed, AI & RPA Expert, Uniper Recorded: Aug 13 2019 49 mins
    Uniper is a leading international energy company with operations in more than 40 countries and around 12,000 employees. Uniper’s business is to provide a reliable supply of energy and related services. Its main operations include power generation in Europe and Russia and global energy trading, including a diversified gas portfolio. Uniper’s headquarters are in Düsseldorf, Germany.

    Uniper, is on its way to becoming a truly digital enterprise with Blue Prism’s connected-RPA. With RPA, the company is driving transformation of its processes and culture to deliver better outcomes.

    Achieving a top 5 position in ROM Excellence for a Blue Prism award, the Uniper team will discuss how Business Areas, IT and CoE collaborate to achieve seamless integration between digital colleagues and human colleagues. Also highlighted, will be how processes are assessed, re-designed and implemented across various parts of organization, and how a strong, internal training program ensures that Uniper’s workforce is ready to sustain its digital future.

    In this webinar you’ll find out:
    • How RPA was set up, functions and remains sustainable
    • How the governance structure was built
    • Real-life examples of use-cases that have transformed the employee and customer experience
    • How Uniper builds tomorrow’s RPA talent
    • Lessons learned - what worked and what didn’t – along the Uniper’s RPA journey

    PLEASE NOTE : the live viewers had the opportunity to view an exclusive live demo but this is not available in the recorded version.

    • Nancy Sachdeva, RPA CoE Lead, Uniper
    • Hamza Muhammed, AI & RPA Expert, Uniper
    • Dogan Dersüneli, RPA Expert, Uniper
    • Xina Seaton, VP Customer Experience, Blue Prism
  • The Latest Thinking on Contact Centre Metrics
    The Latest Thinking on Contact Centre Metrics
    Rachael Boynton - Call Centre Helper, Mike Murphy - Genesys, Morris Pentel - Customer Experience Foundation Recorded: Aug 13 2019 70 mins
    Are you using the best contact centre metrics ? Are you measuring the right things, to improve performance.
    In this webinar we looked at the latest thinking on contact centre metrics and help you choose the best measurements for your organisation.

    Topics to be discussed
    •The Best Metrics for your Contact Centre
    •The Latest Thinking on Metrics
    •Using metrics to drive change and improve advisor performance
    •Customer Satisfaction CSAT and DSAT
    •NetPromoter Scores NPS
    •First Contact resolution FCR
    •Customer Effort Scores Customer Effort
    •Quality Scores
    •Average Handling time
    •Adherence and Shrinkage
    •Productivity metrics
    •The role of Technology
    •Top Tips from the Audience
  • Exceeding the Requirements of the Trust Economy
    Exceeding the Requirements of the Trust Economy
    Liz Miller - CMO Council, John Summers - Akamai, Charlie Cole- Samsonite and Tumi Recorded: Aug 8 2019 65 mins
    Is now the moment the CMO must adopt the mantle of Champion of Trust, or should securing brand trust be left to others to advance?
  • The Secret to Successful Marketing to the Technical B2B Buyer
    The Secret to Successful Marketing to the Technical B2B Buyer
    EarleyInfoSci, Mouser Electronics, Brock White Recorded: Aug 7 2019 59 mins
    The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valuable customer on your site you must speak directly to their needs. So, how are the needs of technical buyers defined and translated into an engaging experience? The B2B and B2C ecommerce experiences have many similarities. Some lessons learned from B2C can be valuable to B2B. However, the two markets also have important differences, and the customer journey needs to reflect them.

    In this panel you will learn specifics about:

    --The archetypes of B2B buyer
    --Motivators and demotivators for making purchases
    --How to identify, structure and present content and assets that move the sale forward
    --The critical role of personalization
    --How merchandizing, cross-sell and up-sell leverage organizational knowledge about customer challenges

    This roundtable delivers valuable insights for CMOs, VPs of Digital, and Senior Marketing executives in organizations that operate as manufacturers, suppliers, and/or distributors in the industrial, high-tech, aerospace, life-sciences, and MRO spaces.
  • Content Meets Data: Building Bridges using Knowledge Graphs as a Base
    Content Meets Data: Building Bridges using Knowledge Graphs as a Base
    Rahel Anne Bailie & Thomas Burg Recorded: Aug 7 2019 61 mins
    Large tech companies have been hoarding data and information for years, many of it sitting in various departments, untouched. Organizations are beginning to understand the need for automation to process all of their unstructured and structured data into meaningful knowledge, helping to drive content and creating new forms of distribution channels with the help of augmented intelligence. 

    Join Paul Perrotta, The Technical Communication Wrangler for this free one-hour webinar. Paul’s special guests will be Thomas Burg, Business Solution Architect at Semantic Web Company (PoolParty), and Director of Content for Babylon Health, Rahel Anne Bailie. Attendees will learn about leveraging an organization’s content offerings and how to optimize its production and delivery to help meet your goals.

    This webinar will also discuss the importance of using Semantic AI in Knowledge Graphs, including:

    • Learning how to develop and deliver strategic content solutions based on semantic knowledge models

    • Showing you how to link content to external data sources and the benefits it can bring to a content strategy

    • Demonstrating to data engineers how to benefit from semantic text mining

  • Choosing A Corporate Social Responsibility Partner to Enrich Employee Engagement
    Choosing A Corporate Social Responsibility Partner to Enrich Employee Engagement
    Dave Sciuk, VP of Corporate Development, Benevity Recorded: Aug 7 2019 11 mins
    Discover 10 revealing questions you need to ask a prospective Corporate Social Responsibility (CSR) partner to assess if they're the best choice to help you;
    - Set up your company's corporate giving program
    - Enrich employee engagement and volunteer programs
    - Get your grantmaking program on a path to unlock its full potential
  • 5 Critical Elements of a Customer Data Transformation
    5 Critical Elements of a Customer Data Transformation
    Jim Kelly, Principal Consultant at BlueVenn Recorded: Aug 7 2019 46 mins
    Most businesses are still unable to use their available data effectively to create targeted, segmented and personalized marketing campaigns. Issues remain around poor data quality, a lack of skills, inadequate technology and/or a lack of support for a data-driven culture by the top brass.

    In this webinar we’ll take you through the core elements of a customer data transformation project. From the creation of a Single Customer View, to optimizing your usage of 3rd party data and assessing your data maturity and skills, you’ll learn how to bring about a transformation using a tried-and-trusted, stepped approach for turning your marketing campaigns into finely targeted, segmented and insight-driven customer journeys.

    PLUS, every registrant will receive an exclusive copy of a new 7-stage Customer Data Maturity Model and research report!
  • Engaging employees through idea management
    Engaging employees through idea management
    Andrea Goodkind, Head of Marketing Recorded: Aug 7 2019 47 mins
    Tune into this webinar to learn how Shared Services Connected Ltd (SSCL) engaged over 67% of their global workforce by implementing an integrated and strategic innovation scheme.

    Learn how implementing an idea management platform enabled SSCL to:
    - Engage over 67% of their global workforce
    - Generate over 400 ideas
    - Achieve 400% ROI

    By adapting their company culture to focus on people-led improvements and innovation
    the organisation reduced cost and delivered wide value for their business and their customers.
  • Enable Predictive Operations at scale with Machine Learning
    Enable Predictive Operations at scale with Machine Learning
    Nikunj Mehta Recorded: Aug 6 2019 26 mins
    According to a McKinsey Global Industry 4.0 Expert Survey, approximately 70% executives consider Industry 4.0 as the top priority. However, the survey found that progress remained unexpectedly slow, projects getting stuck in pilot phase and companies were failing to capture value from 70% of their pilots.

    This webinar will discuss the top 3 challenges that prevent pilot projects from scaling and outline how to get around them. The audience will also learn about a new approach - operational machine learning and how that differs from data science platforms. Finally, this webinar will discuss use cases from multiple industries.
  • Automate SharePoint-Spotfire Data Connection & Present Dashboards Easily
    Automate SharePoint-Spotfire Data Connection & Present Dashboards Easily
    Botond Kopacz, product owner, Enterprise Analytics, EPAM Systems Recorded: Aug 6 2019 21 mins
    Watch this webinar and learn more about EPAM's accelerators, which are plugins for the TIBCO Spotfire platform. You will be introduced to EPAM's SharePoint Connector and EPAM Excel Export through live product demos and use cases.

    EPAM SharePoint Connector for TIBCO Spotfire Software enables SharePoint data to be embedded within analytics, automates data import, ensures regular data refresh and solves integration challenges, which would be otherwise very costly to automate.

    The EPAM Excel Export, Spotfire extension allows users to convert every Spotfire visual into Excel charts, export data tables, and manage them into .xlsx files without any third party's applications required on premises.

    Watch this webinar for detailed product introductions and contact us at EnterpriseAnalytics@EPAM.com for more information, or to schedule a free consultation.
  • Top 5 Podcasts: Managing Expectations - A Conversation with Guido Jouret
    Top 5 Podcasts: Managing Expectations - A Conversation with Guido Jouret
    Ed Maguire, Principal Partner, Momenta Partners Recorded: Aug 6 2019 49 mins
    Our conversation explored Guido Jouret’s core principles around digital transformation, best practices for implementation as well as key lessons as they have applied in his career. Notably, we explore the implications of how the coming transition in transportation from internal combustion engines to self-driving electric powered transportation has implications all across the value chain.

    We explored a range of topics including:

    - What does digital transformation mean?
    - How to asses where change is occurring external to the organization, and how best to map impact on the business, the organization and the market;
    - How to asses with which customer journeys matter most to the company;
    - How to effectively organize sponsorship and leadership;
    - Best practices in implementing an iterative approach to improvement;
    - How to evaluate and challenge ideas;
    - How to ensure effective collaboration between IT and the rest of the organization;
    - How to manage resistance and/or risks related to the existing business;
    - Common mistakes organizations make early in the process of launching digital initiatives.
  • AA Ireland Transforms Itself and Insures Predictable Success
    AA Ireland Transforms Itself and Insures Predictable Success
    Chief Analytics Officer Colm Carey and Senior Quantitative Analyst Nina Jensen - AA Ireland Recorded: Aug 1 2019 3 mins
    Chief Analytics Officer Colm Carey and Senior Quantitative Analyst Nina Jensen on the advantages of putting analytics in the hands of every business user.

    AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot.
  • Endesa Transforms with TIBCO for the Digital Energy Era
    Endesa Transforms with TIBCO for the Digital Energy Era
    Head of Integration and BPM Manager Ainhoa Ortiz del Rio, Endesa Recorded: Aug 1 2019 2 mins
    Head of Integration and BPM Manager Ainhoa Ortiz del Rio on accelerating innovation through IoT automation at the second largest electric and gas utility in Portugal.
  • Critical Channels of Choice
    Critical Channels of Choice
    Liz Miller - CMO Council, Jeff Winter - Pitney Bowes, Jerry Judge - The Fearless Group, Tiffany Grinstead - Nationwide Recorded: Aug 1 2019 69 mins
    Are marketers truly delivering on omnichannel experiences? Or are we substituting digital-only strategies and overlooking the blend that consumers actually expect and prefer?
  • Open Innovation 2019 – Chegou a sua vez de levar a sua start up ao Japão!
    Open Innovation 2019 – Chegou a sua vez de levar a sua start up ao Japão!
    Roberto Pereira e Daniel Fazoli Aug 20 2019 1:00 pm UTC 60 mins
    Você tem uma startup e quer transformar o futuro?
    Esta é a sua oportunidade.
    Neste webinar vamos demonstrar como o Open Innovation Contest 10, competição global de startups da everis e da NTT Data podem mudar a sua startup e ajuda lá a transformar o futuro.
  • How to Win in Business with Content Intelligence
    How to Win in Business with Content Intelligence
    Colleen Jones Aug 20 2019 5:00 pm UTC 60 mins
    Make smarter content decisions for better business results with content intelligence. That sounds great, but how?

    Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Colleen Jones, CEO of Content Science, and learn why content decisions are like playing poker. This webinar reveals secrets to succeeding with content intelligence inspired by world-class poker.

    Three Takeaways:

    • Recognize three types of content decisions that benefit from content intelligence.
    • Understand four ways content intelligence can improve content decisions.
    • Find out what it takes to win big on content.


    A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she has advised or trained many of the world's leading organizations to become Jedi Masters of digital content. She is also the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year. Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by the Society for Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists.
  • Structure your Frontline Workforce to Drive Continuous Improvement
    Structure your Frontline Workforce to Drive Continuous Improvement
    Joel Beezhold, Kepner-Tregoe Aug 20 2019 6:00 pm UTC 60 mins
    The potential to improve operations through an increased focus on front line employees is a big opportunity that is vastly overlooked. Already participating in Kaizen and 5S events these teams possess deep operational experience and knowledge. Embedding a designed structure for frontline employees to become a high-performance team can vastly improve operational efficiency and productivity.

    We discuss a way to give employees “skin in the game” by offering a path for career improvement through a structured skill development program. We’ll offer tangible actions to put together a process that will arm teams with the key questions to ask when problems arise. The benefits for the team include; early detection of impending issues, improved communication, the ability to rapidly problem solve and clear and concise documentation. The benefits to the business include the ability to meet or exceed customer expectations, the bandwidth to increase your organizations' competitive advantage and a large improvement in overall operational excellence.

    Takeaways include:
    How to put the disciplines of problem-solving into your employees’ toolbox

    How to increase problem-solving proficiency to the extent where teams ask for harder and more complicated issues to solve

    How to focus on root cause through stating and specifying the problem accurately

    How to ask the correct critical questions to gather relevant information, and know when not to leave the question until the accurate answer is received

    Tools to design the path for frontline employees to grow personally & professionally
  • MoneySupermarket Delivers Intelligent Marketing for the Empowered Consumer
    MoneySupermarket Delivers Intelligent Marketing for the Empowered Consumer
    Marina Zennaro and Tom Smith, Product Marketing Salesforce. Clara Toombs, Head of CRM Strategy, MoneySuperMarket Aug 21 2019 1:00 pm UTC 31 mins
    Watch this session from Salesforce World Tour, London where the product leaders and trailblazer MoneySuperMarket show how the #1 marketing platform is enabling intelligent marketing and driving growth for one of the UK’s leading price comparison websites, an established member of the FTSE 250.
  • The Power of The 4th Quarter – Sales Strategies To Finish Strong
    The Power of The 4th Quarter – Sales Strategies To Finish Strong
    Meridith Elliott Powell, The Connection Expert Aug 21 2019 3:00 pm UTC 45 mins
    It is fourth quarter what is your plan? Believe it or not, the fourth quarter is the most important business sales quarter of the year. What you do in fourth quarter not only determines your numbers for the year, it has a major impact on your future success as well.
    But fourth quarter is famous for being the quarter you slow down, stop selling, and over-indulge in activities that do anything that keep sales growing.
    Keeping the energy high and the drive going through fourth quarter can be tough! First you’re tired; you have worked hard all year long to meet your sales quotas, excel at your goals and ensure that your bottom lines is healthy and strong. Not to mention the fact that fourth quarter comes with schedule overload: budgeting, holidays, parties and a much needed break from the everyday routine.
    But if you want a strong first quarter – the key is to start now. You need a strategy to keep the momentum going. Join us for this high-energy, power-packed webinar designed to put you ahead of your competition, and drive strong to the finish line.

    You will learn:

    1. Why fourth quarter is the key to success in sales
    2.Proven strategies that keep clients engaged, an business moving through fourth quarter
    3.Epic ideas to position yourself for more closed sales first quarter
    4.Secrets to getting clients to put you at the top of their holiday list
    5.Your personal plan of action
  • AI for Business & IT - 8 Technologies, 9 processes, 10 checklist items
    AI for Business & IT - 8 Technologies, 9 processes, 10 checklist items
    Arun Trivedi Aug 21 2019 4:00 pm UTC 45 mins
    As AI becomes all-pervasive, more and more companies need to start thinking about how AI can help in their business transformation and optimization journey. According to a Gartner survey, 54% respondents plan to start deployment within the next few years. However, their are multiple barriers, including finding a starting point and fear of the unknown.

    This webinar breaks down AI for the business & IT - what use cases should CIOs and business organizations focus on and how do we get started? What are the possible use cases? How do we even go about thinking about AI in our organization in a structured way?
  • How to Lead the Buyers’ Process in Large Accounts
    How to Lead the Buyers’ Process in Large Accounts
    Barbara Weaver Smith, The Large Account Sales Expert Aug 21 2019 4:00 pm UTC 45 mins
    Description: Part #8 in the series Your Growth Ecosystem: Don’t Think Small About Your Big Accounts. For CEOs, Presidents, Founders/Owners, Business Development Heads, Sales VPs, and Key Account Managers of companies of any size, with special relevance to those with $10 million to $500 million in annual revenue. The series is a strategic, high-level approach to managing your organization to successfully sell and grow sales to multinational and global corporations.
    Volumes have been written about how to match your sales process to “the buyers’ journey.” Frankly I think most people involved in selecting and influencing big, complex buying decisions in large corporations don’t have any real clue how to do it. Procurement people have a set of procedures and rules, but they still have to satisfy the end users, who may have very different ideas about what criteria are most important. And the relative power of procurement and executive users varies greatly. Smart sellers know how to lead the buyers to the right decision, and how to do that is the subject of this webinar.

    You will learn:

    1. How to locate and connect with the appropriate buyers and influencers.
    2. How to plan with an internal team.
    3. How to plan for the initial meeting..
    4. How to prepare great questions.
    5. What to do when the process stalls.
  • Quantifying Risk in Today’s Computing Infrastructures
    Quantifying Risk in Today’s Computing Infrastructures
    Vincent Rais, Director of Resiliency Services, Uptime Institute and Todd Traver, Vice President, IT Optimization and Strategy Aug 21 2019 4:00 pm UTC 60 mins
    The complexity of today’s hybrid environments increases risk – what do you need to look for?

    Despite the promised simplicity provided by the cloud and other technologies, the majority of IT loads still run inside enterprise data centers, leading to challenges in managing workloads across the hybrid architectures emerging between these facilities and the cloud. We’ll discuss what we are seeing, along with the challenges, focus areas and important critical success factors necessary to reduce risk and provide resiliency and uninterrupted application availability.
  • 6 Key Strategies to Boost Engagement in Your Workplace Giving Program
    6 Key Strategies to Boost Engagement in Your Workplace Giving Program
    Nicole Campbell, Principal of Goodness Consulting at Benevity Aug 21 2019 4:15 pm UTC 58 mins
    How do you get more people excited about your workplace giving and volunteering programs, especially when you have such a diverse workforce? We’ve taken exclusive data from our Fortune 1000 clients and outlined 6 actionable ways to create a compelling program that will make your people feel connected and purpose-driven. In other words, the program they’ve been waiting for!
  • The Real-World Impact of Product Data on User Experience
    The Real-World Impact of Product Data on User Experience
    EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal Schweitzer Aug 21 2019 5:00 pm UTC 15 mins
    Product content will make or break your digital commerce user experience. But what does that really mean? In this 15-minute session our digital commerce experts use real world examples to:

    -- walk through the basics of content strategy
    -- illustrate how product content can be used to differentiate from competitors (for better or worse)
    -- show how various components of your “Product Rulebook” directly impact the users experience
  • 4 Keys to Improving Agent Satisfaction
    4 Keys to Improving Agent Satisfaction
    Chris Hanna (Evolving Management); Gayathri "G3" Krishnamurthy (NICE inContact); Fancy Mills (moderator) Aug 21 2019 6:00 pm UTC 60 mins
    Customer satisfaction has long been a top priority for the contact center, but in today’s competitive job market, agent satisfaction is a growing concern for leaders. In a traditionally high-stress, high-turnover industry, every leader wants to know the secret to agent happiness. There’s no magic bullet, but based on brand new ICMI research, we’ve identified four keys to improving the employee experience in the contact center. What do the most engaged employees have in common, what are the top drivers of dissatisfaction, and how might this new insight help your team improve morale and performance, all while boosting CSAT? Join us on August 21 for an eye-opening discussion!

    During this webinar, you will learn:

    - What the most satisfied contact center agents have in common

    - What new ICMI research reveals about top drivers of agent dissatisfaction

    - How you can better align your people, processes, strategy, and technology to improve both the employee and customer experience

    Join us for an interactive and informative hour, filled with practical tips, and complete with live audience Q&A.
  • Reimagine Data Governance: Data Governance. Meet Data Security.
    Reimagine Data Governance: Data Governance. Meet Data Security.
    Andy Joss, Head of Solutions & Data Governance, Steve Holyer, Solutions Specialist, Informatica Aug 22 2019 4:30 am UTC 58 mins
    With organizations collecting an ever-increasing volume of data, the risk of a data breach or falling foul of a regulator is also increasing. Data security, privacy and protection is fast becoming a “must have” requirement within many data programs.

    Organizations are starting to realize that there are potentially great synergies in having a much closer understanding of their data from both a governance and security viewpoint. Add in Artificial Intelligence and automation for remediation, together these capabilities are proving to be significant allies in the continuous battle of cyber-security and enabling Data Governance programs.

    This webinar explores how these two worlds can now better understand the role that each has to play, in supporting and protecting their organization.

    As part of the Reimagine Data Governance series of webinars, Informatica will demonstrate how having a closer relationship between the worlds of governance and security can enhance existing data use and data security capabilities. And how you, in taking that holistic approach, can provide governed and protected data to achieve key business outcomes.
  • Payments & Retail: the impact of friendly fraud
    Payments & Retail: the impact of friendly fraud
    BRC & The Chargeback Company Aug 22 2019 1:00 pm UTC 60 mins
    This webinar will explore how retailers can manage payment disputes and stop revenue loss with key trend analysis and case study examples.
  • [Panel] The New Era of Proactive Problem & Incident Management in the Enterprise
    [Panel] The New Era of Proactive Problem & Incident Management in the Enterprise
    Elisabeth Thomas, Mohan Kompella, Christoph Goldenstern, Beverly Weed-Schertzer Aug 22 2019 3:00 pm UTC 60 mins
    As AI-enabled tools continue to make a mark on IT operations, the face of proactive problem and incident management in the enterprise is starting to change.

    From making IT staff roles’ easier to encouraging self-service, there is a broad range of AI-powered solutions on offer. Join leading ITSM experts as they debate the complexities, functionalities, benefits and considerations of next-generation cloud and hybrid problem and incident management tools.

    Moderator: Elisabeth Thomas, Launch Product Marketing
    Panellists: Christoph Goldenstern - VP, Kepner Tregoe; Mohan Kompella - VP, BIgPanda and Beverly Weed-Shertzer - ITSM Author
  • Be the CEO of Your Sales Career
    Be the CEO of Your Sales Career
    Scott Ingram, The Sales Success Stories Expert Aug 22 2019 4:00 pm UTC 45 mins
    Whether you're looking to get started in sales, or are already established and want to plan the next steps of your sales career path this, is for you! In this webinar Scott Ingram, founder of Sales Success Media, will talk with David Weiss, Sales Executive at ADP and author of “Your Definitive Sales Career Guide,” about how to start, grow and manage your sales career journey.

    You will learn:

    1.    The best way to get a strong start in the sales profession
    2.    Intentionally advancing into better opportunities and bigger earnings
    3.    How to develop relationships with mentors
    4.    What it will take to get to the next level
  • Control Your Digital Transformation with IT4IT Value Streams
    Control Your Digital Transformation with IT4IT Value Streams
    Lars Rossen, Micro Focus Fellow, Ph.D. MBA and Travis Greene, Director of Product Marketing, Micro Focus Aug 22 2019 5:00 pm UTC 60 mins
    Digital transformation can be a costly failure without proper controls. How can we learn from others who have succeeded in the journey to avoid repeating mistakes?

    The IT4IT™ Reference Architecture is a vendor-neutral standard maintained by The Open Group that provides a comprehensive framework for delivering value to the business.

    Join us for this webcast with Lars Rossen, Micro Focus Fellow and co-inventor of the IT4IT standard, as he takes you on a fast-paced tour of the nine value streams that tie together the essential functions of IT.

    Learn how each value stream delivers a measurable improvement to controlling and delivering digital services, by connecting enterprise DevOps and hybrid IT management with built-in security and end-to-end insight.
  • Positioning Your Company for Sales Success
    Positioning Your Company for Sales Success
    Liz Heiman, Chief Strategy Officer Aug 22 2019 7:00 pm UTC 45 mins
    Understanding how to position your company for sales success is critical. In this program, you will understand how to improve sales and marketing alignment with a clearly defined market position and value prop. You will know how positioning yourself with the right buying influences is key to sales acceleration.
  • From Campaign to Culture: Why Doing Good Looks Different
    From Campaign to Culture: Why Doing Good Looks Different
    Brianne V.L., Success Marketing Specialist; Anusha S., VP of Client Success; Nicole C., Principal of Goodness Consulting Aug 23 2019 4:15 pm UTC 35 mins
    We’ve seen a big trend this year with leading CSR programs shifting their approach to doing good by putting their people at the center—and they’re driving more employee engagement and social impact as a result. Learn how these companies are maximizing their impact by leveraging three key ingredients: responsiveness, democratization and inclusivity.
  • Three Strategies to Accelerate Sales in the Age of Information Overload
    Three Strategies to Accelerate Sales in the Age of Information Overload
    Shari Levitin, The Sales Evolution Expert Aug 27 2019 4:00 pm UTC 45 mins
    Here’s a statistic that will boggle your mind: Humans consume 74 gigabytes, the equivalent of 175 newspapers of content, per day. Customers are assaulted with facts, pseudo facts, white papers, media and statistics all posing as relevant information. Much of the well sourced information is contradictory. Sorting the “need to knows” from the “nice to knows” can be exhausting. Add to this a new average of
    ten stake holders and more and more customers are defaulting to the status quo or a no deal. What’s the solution? New research, just released by Gartner, reveals that sellers who help make sense of information, who can simplify and tune into the feelings of their customers rather than piling on more data, significantly outperform
    their peers. How must sellers adapt to this new reality? What are the three most important behaviors to this new reality of sense making?

    In this webinar you will learn to:

    1. Leverage video to reach additional stakeholders and improve customer experience.
    2. Create buyer focused presentations that drive your unique value.
    3. Ask questions that line up with how the brain processes information.
    4. Guide buyers to a buying decision through stories, metaphors and anecdotes.
  • Building a world-class sales organization
    Building a world-class sales organization
    Dell for Entrepreneurs Aug 27 2019 5:00 pm UTC 60 mins
    The quality of your sales force has a direct, accumulating, impact on your business as you grow – and building it from the ground up is the way you turn your business into a world-class sales organization. But it's not just about how many clients you're speaking to or closing, but how many clients feel like your sales team partners with them as true advisors.

    Join this VB Live event to learn the essential strategies and key best practices for small and mid-sized companies to not just keep up with your competition but pull ahead.

    Register for free now!

    Attend this webinar and learn:
    *How to effectively hire and train a top sales force
    *What the smartest sales quotas look like, and how to set them
    *How to create and implement business management systems
    *What motivates sales teams, and how to take advantage
    *What an effective sales culture looks like and how to build one

    *Burt Powers, Senior Director of Dell Small Business Sales
    *Stewart Rogers, Analyst At Large, VentureBeat
  • Future-Proof Your ServiceNow Strategy: How to Build a Strategic Roadmap
    Future-Proof Your ServiceNow Strategy: How to Build a Strategic Roadmap
    John Huckle, John Beasley, Marci Parker, Meghan Lockwood Aug 27 2019 5:00 pm UTC 60 mins
    Does your ServiceNow strategy hold-up to the demanding needs of IT, your Customers, and your employees in 2020?

    With ServiceNow expanding beyond IT in recent years with Customer Service Management and HR Service Delivery, we see clients building strategic roadmaps that cross the entire enterprise.

    In this webinar, you'll learn how roadmaps are changing (and how to effectively communicate ServiceNow's value to your executives), roadmap examples from our clients with varying levels of maturity, the keys to success like governance and organizational change management, and what you can still accomplish in 2019.

    Don't miss out on this opportunity - register for the webinar today.
  • Building an evolving culture of continuous improvement
    Building an evolving culture of continuous improvement
    Andrea Goodkind, Wazoku Aug 28 2019 9:00 am UTC 38 mins
    Businesses today must be set up to change, but, more importantly create change as a constant capability inside it’s organisation.

    In this webinar, you will learn:

    - The importance of building a culture of EveryDay innovation where employees are engaged, and recognised and rewarded for their contributions.
    - How Waitrose has engaged senior leadership by demonstrating how small changes add up and are tied to the overall strategic vision.
    - How organisations can start in one area and use the lessons learned to build an organisation-wide capability.
  • Data Cleanup with Semantic Technologies — Cleaning Up Your Data Landfill
    Data Cleanup with Semantic Technologies — Cleaning Up Your Data Landfill
    Andreas Blumauer & Bruno Wildhaber Aug 28 2019 3:00 pm UTC 60 mins
    Data growth and chaotic data management is causing ever-increasing costs and user discontent. More and more “digital landfills” are created — completely obsolete data that continues to be stored and managed unnecessarily. International studies show that around 70-80% of all stored data is of no use to the organization, increasing the overall cost for managing data.

    How can the valuable data be separated from the Redundant, Outdated, Trivial (ROT) data which is duplicated, obsolete, or has no meaning for the organization?

    The traditional approach is to manually identify and clean files, folders, data structures and the like. But this manual approach is limited, merely because of the amounts of data stored in an average organization. Consequently, an automated solution is required. An important starting point is the automatic classification of all data in order to be able to eliminate ROT data objects continuously.

    Join Paul Perrotta, the Technical Communication Wrangler with his special guests, Andreas Blumauer, CEO and founder of Semantic Web Company and Bruno Wildhaber, Managing Partner at Swiss Information Governance Competence Centre. Andreas and Bruno will look into success criteria of data cleanup but also discuss the governance model.

    Topics to be covered include:

    • How is the cleanup process set up?
    • What is the role of semantic technologies and how can they support the cleanup process?
    • How to identify “valuable” vs. ROT-data? What is “valuable” data? Which quality criteria must valuable data meet and who defines them?
    • How can complex rules for automatic cleanup not only be implemented but also made maintainable?
  • How to Leverage the Account Team to Win your Top 5X Opportunity
    How to Leverage the Account Team to Win your Top 5X Opportunity
    Lisa Magnuson, The Landing 7-Figure Deals Expert Aug 28 2019 4:00 pm UTC 45 mins
    Do you know how to leverage the account team to win your biggest (5X) opportunity?

    You will learn:

    1.Why the full account team must be activated to win your biggest contracts.
    2.What you need to know about the pitfalls associated with team selling.
    3.How to determine if you are on the right track and set up for success.
  • How to 10X Your Sales Pitch’ Effectiveness Using Storytelling
    How to 10X Your Sales Pitch’ Effectiveness Using Storytelling
    Lloyd Yip, The Startup Sales Expert Aug 28 2019 5:00 pm UTC 45 mins
    In this presentation, we’ll go through how Storytelling can help you better capture your audience’ attention, create more urgency, and ultimately win more business. We will show you how to create those magic moments that give your audience the “aha”feeling that ultimately drives them to purchase.

    You will learn:

    How storytelling relates to sales
    How to create a story arc that pulls your audience in
    How you can transform your pitch using storytelling to 10X your sales