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Sales

  • Building a Foundation for Transformation Self-Service
    Building a Foundation for Transformation Self-Service
    Mark Floisand, Chief Marketing Officer, Coveo Recorded: Sep 12 2019 35 mins
    Self-service has proven its worth in driving case deflection, lowering overall support costs and personalizing the customer experience. But did you know that strong self-service programs are strongly correlated to business and support revenue growth, employee retention and overall agent morale?

    To truly reap all of the potential benefits of your self-service strategy, companies must go beyond short-term benchmarking and project-by-project “baby steps.” True transformation starts with a solid foundation that can grow across organizational silos and departmental barriers to deliver relevance across your self-service sites.

    Register to listen to this prescriptive session which will outline vital steps that you can undertake to transform your self-service strategy and understand the true value it is having on your business, underscored by examples from pacesetters and new research showing an opportunity for a dramatic re-think of the metrics that self-service can really impact.
  • AI and Digital Twins Powering Plant Efficiency and Reliability by ARC and TCS
    AI and Digital Twins Powering Plant Efficiency and Reliability by ARC and TCS
    Harry Forbes-Research Director, Automation, ARC Advisory Group; Ajai Singh-Director,Generation & Utilities, IoT-Americas,TCS. Recorded: Sep 12 2019 50 mins
    Gain insights from Harry Forbes from ARC Advisory Group on how digital twins can improve performance and achieve RoI for power plants. Discover how the TCS IP2™ solution has enabled industry leaders to fuel intelligent power plants by leveraging digital twins.
  • Transforming Your Sales Manager into the Leader You Always Desired
    Transforming Your Sales Manager into the Leader You Always Desired
    Mark Thacker, President, Sales Xceleration Recorded: Sep 11 2019 48 mins
    Do you want your Sales team to consistently meet their revenue goals? Learn what is needed to give your Sales Manager the proper foundation for on-going sales success.
  • Transforming Customer Care with AI
    Transforming Customer Care with AI
    Laura Bassett, Senior Director Product Marketing, NICE inContact Recorded: Sep 10 2019 62 mins
    We have all heard statistics such as that by 2020, 85 percent of customer relationships will be managed without human interaction. We are well on our way and may even hit 90% by next year. With the increase in artificial intelligence tools we see in the marketplace, it’s important to understand how AI is transforming our contact centers. Join our live education session, backed by new independent studies to learn more about:

    *AI: The basics
    *Why does my contact center need to adopt AI now?
    *Introducing AI in your contact center: where and when
    *The effect on the Customer Experience
    *Successful implementation of AI support in your center
    *Recommendations for your AI superpower pack
  • Maximizing Profits by Connecting CRM, ERP and Project Management Systems
    Maximizing Profits by Connecting CRM, ERP and Project Management Systems
    Jeffrey Gregorec Executive Vice President & General Manager at TimeLinx Software Oct 9 2019 4:00 pm UTC 45 mins
    Connecting the Dots Between CRM, ERP and Project and Service Management Systems to Maximize Profits, Increase Efficiencies and Offer the Best User Experience. Join us for on September 10th, 2019 to listen to industry expert Jeffrey Gregorec weigh in how project and service management companies are taking advantage of the explosive growth across their industries leveraging integrations across their CRM, ERP and PSM platforms.
  • ICE [Ep 3]: The Agent Experience - From Good to Great
    ICE [Ep 3]: The Agent Experience - From Good to Great
    Robin Gareiss, President and Founder, Nemertes Research Recorded: Sep 10 2019 51 mins
    Intelligent Customer Engagement Series [Ep 3]: The Agent Experience - From Good to Great

    Although organizations are busy adding self-service channels, and AI-enabled chatbots or virtual agents to their customer engagement strategies, there is no replacement for the human touch.

    Successful companies are transforming the agent experience, delivering better coaching, more analytics, and improved compensation packages.

    Learn how you can leverage AI and analytics to reduce contact center agent turnover rates--and ultimately improve the customer experience.
  • Supercharge the Productivity of your Inside Sales Teams
    Supercharge the Productivity of your Inside Sales Teams
    Hannah Kundra and Niccolo Zapponi, Senior Solution Engineer Salesforce Recorded: Sep 10 2019 28 mins
    Salespeople today spend more time selling in front of a computer screen than in person. Research also shows that inside sales roles are growing 15 times faster than field sales roles.

    That means it’s more important than ever for companies to stay ahead of the curve with their teams and their technology. The most effective Inside Sales teams know how to collaborate seamlessly across teams and operationalise their step-by-step sales guides and best practices.

    Join this webinar to find out how you can accelerate virtual selling by arming your Inside Sales teams with:

    1 - Insights on how to prospect smarter and faster
    2- Integrated tools to eliminate busywork and wasteful admin time
    3 - New levels of best-practice automation for scalable & repeatable success
  • The Anatomy of a Cold Call
    The Anatomy of a Cold Call
    Chris Beall, CEO, Connect and Sell + Darryl Praill, CMO, VanillaSoft Recorded: Sep 10 2019 64 mins
    Reasons to Attend:

    There are two words that once spoken, can almost immediately create a mental block and unwillingness like no other: Cold Call! Why are these words grotesque to so many sales professionals? Many find it to be an anxiety-inducing process that involves stripping away their security blankets, and exposing any self-doubt for all to see.

    Luckily, Chris Beall, CEO of ConnectandSell.com doesn’t see it that way. On September 10th, Chris will forensically disassemble cold calls and shows us how to take advantage of the interruptions they can create.

    Key Takeaways

    Register now and learn how to:

    -Use cold calls effectively to create pipeline.
    -Appeal to prospects’ problems and work towards deals.
    -Ditch the fear and crush your call anxiety.
  • Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Jordan Con, Product Marketing Manager, Marketo, an Adobe Company Recorded: Sep 10 2019 41 mins
    Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he sets the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.

    You'll learn:

    How, when, and why to use journey and impact analytics
    How to prove and improve impact with attribution data
    What goes into good dashboards and reports
  • Who’s Eating Your Lunch - The 7 Deadly Sins That Prevent Channel Sales
    Who’s Eating Your Lunch - The 7 Deadly Sins That Prevent Channel Sales
    Barbara Giamanco, The Strategic Social Selling Expert Recorded: Sep 9 2019 48 mins
    Are you trying to build a profitable business using 3rd party partners to sell for you and can’t figure out what’s going wrong?

    Many companies operate under a channel sales model without ever having heard of the term, much less understand how to create a channel selling team that sells their products profitably and consistently.

    This session focuses on the 7 deadly mistakes companies make when putting a channel selling strategy in place.

    You will learn:

    The skills you need to sell through 3rd parties.
    How to choose the right partners and onboard them for success.
    About a system of tools to help you plan, manage and steer a straight course to powerful, profitable partner-centric partnerships.
  • How to Write Prospecting Sales Emails That Really, Really Work
    How to Write Prospecting Sales Emails That Really, Really Work
    Lisa Leitch, The Sales Evolution Expert Recorded: Sep 6 2019 48 mins
    Are you frustrated by writing sales emails that don't get a good response? Either you're not getting many replies (cue the crickets) or your emails don't move the sales process forward much (cue the snails!).

    Well, there's good news. In this new webinar, award-winning copywriter Steve Slaunwhite and Teneo Results president Lisa Leitch will show you strategies that will boost your sales email success rates by 35% or more.

    You'll walk away with several step-by-step techniques you'll be able to use right away to craft emails that get noticed, get opened and — most importantly — get actions. Think of the impact that will have on your prospecting, your follow-ups, your sales.

    You will learn:

    A few minutes of research will enable you to write customized messages that get better responses
    The double whammy approach to increase your response rate
    Blocking time every week to pro-actively prospect
  • Sales Onboarding & Training for Better Retention and Ramp Up
    Sales Onboarding & Training for Better Retention and Ramp Up
    Deb Calvert, sales coach / researcher / trainer / author / speaker Recorded: Sep 5 2019 41 mins
    Are you tired of interviewing, hiring, onboarding, and LOSING sales talent so you have to start all over again? Do your new hires flounder and fail because they never seem to get a good grasp of what will make them succeed? Join me for this webinar to:

    + Find out what new hires need, starting on day one
    + Learn how to make onboarding more effective
    + Ramp up new sellers faster so they hit goals sooner
    + Partner with others to make the onboarding/training go faster
    + Stop the revolving door on your sales team

    Remember -- your sales can only be as good as your sales team! Take these proactive steps to improve performance today.
  • Helping New Leaders Succeed in the Toughest Transition of Their Career
    Helping New Leaders Succeed in the Toughest Transition of Their Career
    Kevin Eikenberry, The Remarkable Leadership Expert Recorded: Sep 4 2019 45 mins
    Getting promoted to a supervisory role is exciting . . . and scary. A promotion to leadership, supervision or management brings new responsibilities, new relationship dynamics, and new opportunities for personal and career growth. And often, new leaders don’t get the training, support, and guidance they need to be successful.

    Did you know that 40% of new managers fail within the first 18 months of promoting them? Why? They got promoted because they were good at their job—not because they can actually lead people. They’ve never led people, dealt with challenging time management issues, administered company policy or had to deal with upper management directly before. In other words, they’re completely unprepared.

    The good news is first-time managers and supervisors can learn the kinds of things it usually takes managers years to learn. Whether you are in learning and training or HR wanting to help others in this important and challenging position or are that new leader yourself, this interactive and informative webinar will help you be more effective and successful.

    You will learn:

    1. The most common mistakes new leaders make (and some solutions)
    2.The four perspectives that must change for a new supervisor to be successful
    3.How to manage relationships and expectations during the transition – up, down and across the organization
  • 2019 State of Sales for Small to Mid-Size Businesses
    2019 State of Sales for Small to Mid-Size Businesses
    Maura Kautsky Recorded: Aug 29 2019 32 mins
    Discover how businesses rate their sales performance and learn best practices for driving growth
  • Driving the Enterprise Sale
    Driving the Enterprise Sale
    Michael Dalis, The Drive-Sales Expert Recorded: Aug 29 2019 43 mins
    You are a CXO, you want to increase enterprise sales.  You spend a lot on marketing and business development, so why aren’t your share of large sales opportunities growing at the pace you need?  While you have had success in new client pursuits, it is less clear what role you and your Leadership team play in enabling stronger performance on larger deals. Michael Dalis — a recognized leader on the subject of B2B selling, sales leader and author of Sell Like a Team - How to Win Big at High Stakes Meetings — invites you to join him in this webinar to enable you to:

    -identify the likely root causes of your organization’s slow growth in enterprise selling,
    -avoid the common failure points in enterprise sales initiatives, and
    -pick your spots where strong Leadership and Coaching accelerate growth in this important part of your business.

    Following this webinar, it will be clear what you can do as a leader to drive faster Business Development growth through enterprise selling, by making the right adjustments to your Business Development investment.


    You will learn:

    1.Why the responsibility for your company's growing enterprise sales cannot be fully delegated.
    2.What roles senior leadership plays in closing larger sales
    3.How to play those roles effectively
  • Valuable Takeaways from CSO Insights - Sales Performance Report
    Valuable Takeaways from CSO Insights - Sales Performance Report
    Seleste Lunsford, Chief Research Office at CSO Insights. Recorded: Aug 29 2019 53 mins
    Hear Seleste Lunsford, Chief Research Officer at CSO Insights, discuss the findings from this recent survey of 900 global sales leaders, "Selling in the Age of Ceaseless Change: The 2019 Sales Performance Report."

    You will discover:
    > How to overcome time-consuming new account capture
    > 4 data-derived approaches to improve lead generation
    > 3 ways to increase customer account penetration
    > How to increase the metric that causes the most heartburn, win rates

    Sign-up now to also learn about the compelling characteristics of outperforming sales organizations, and the chance to participate in a Q&A session with one of CSO Insights' leading analysts.

    ***
    NOTE: THIS WEBINAR IS HOSTED ON THE BRIGHTTALK PLATFORM. IF YOU DO NOT HAVE A BRIGHTTALK ACCOUNT, YOU WILL NEED TO CLICK THE JOIN NOW BUTTON IN THE TOP RIGHT CORNER BEFORE YOU ARE ABLE TO REGISTER.
    ***

    About CSO Insights:
    CSO Insights is a research company dedicated to improving the performance and productivity of complex B2B sales. The team of respected analysts provides sales leaders with the research, data, expertise, and best practices required to build strategies for sales performance improvements.

    About Seleste Lunsford:
    Seleste Lunsford has consulted with sales and service organizations for more than 20 years, helping them acquire, grow and retain client relationships. As Chief Research Officer of CSO Insights, Seleste helps guide their research focus areas and define their market deliverables. An experienced business leader, Seleste has led a range of product development, professional services and operations functions.
  • Venture Industrialist: Investment Strategies for Connected Industry
    Venture Industrialist: Investment Strategies for Connected Industry
    Ken Forster, Managing Director, Momenta Partners & Momenta Ventures Recorded: Aug 29 2019 62 mins
    The digital transformation of industry is creating significant opportunity with millions of devices connected to the internet for the purpose of collecting data, tracking usage, monitoring functionality, automating and optimizing systems and processes. While traditional venture capital has shied away from industrial applications and hardware, there’s been a rise of a new class of ventures investors: the venture industrialist. In this webinar, Momenta Ventures will share their insights and practitioner's perspective on investing in Connected Industry, understanding the market, trends and risks. This webinar is for ANYONE seeking insights on investing in Connected Industry.

    - What is Connected Industry?
    - How do Connected Industry investments differ from traditional venture investments?
    - Momenta’s Connected Industry investment themes
    - Momenta’s investment criteria
    - Q&A; ask our practitioners your burning questions
  • ICE [Ep.2]: Top 5 'Must-Haves' for Your Next-Generation Contact Center
    ICE [Ep.2]: Top 5 'Must-Haves' for Your Next-Generation Contact Center
    Robin Gareiss, President & Founder, Nemertes Research Recorded: Aug 29 2019 48 mins
    Intelligent Customer Engagement Series [Ep.2]: Top 5 'Must-Haves' for Your Next-Generation Contact Center

    Contact centers are changing--drastically and swiftly. If you're not keeping pace--or exceeding it--you'll be at a competitive disadvantage.

    Learn what successful companies are doing with areas such as agent experience, interaction channels, and emerging technologies.

    Based on Nemertes' brand new, detailed, Customer Experience research study with 518 organizations, this webinar will explain the five crucial items that must be on your priority list to ensure your contact center is positioned to deliver successful customer experiences.
  • JumpStart guide for cloud-based firewalls in AWS
    JumpStart guide for cloud-based firewalls in AWS
    Brian Russell, CTO at TrustThink | Anthony Tanzi, Partner Architect, Optiv | David Aiken, Solutions Architect Manager, AWS Recorded: Aug 29 2019 59 mins
    This webcast provides guidance on the key issues to consider when choosing cloud-based firewall/threat prevention solutions for integration on the AWS platform and suggests a process for making that important decision.

    About Optiv Security:

    Optiv is a market-leading provider of end-to-end cyber security solutions. We help clients plan, build and run cyber security programs that achieve business objectives through our extensive capabilities in security strategy, managed security services, incident response, risk & compliance, security consulting, training and support, integration and architecture services, and security technologies.

    About AWS Marketplace:

    AWS Marketplace is a digital software catalog that makes it easy to find, try, buy, deploy, and manage software that runs on AWS. AWS Marketplace has a broad and deep selection of security solutions offered by hundreds of independent software vendors, spanning infrastructure security, logging and monitoring, identity and access control, data protection, and more. These products can be integrated with AWS Services and other existing technologies, enabling you to deploy a comprehensive security architecture across your AWS and on-premises environments. Visit aws.amazon.com/marketplace to learn more.
  • How to Leverage the Account Team to Win your Top 5X Opportunity
    How to Leverage the Account Team to Win your Top 5X Opportunity
    Lisa Magnuson, The Landing 7-Figure Deals Expert Recorded: Aug 28 2019 44 mins
    Do you know how to leverage the account team to win your biggest (5X) opportunity?

    You will learn:

    1.Why the full account team must be activated to win your biggest contracts.
    2.What you need to know about the pitfalls associated with team selling.
    3.How to determine if you are on the right track and set up for success.
  • How to Use Intelligent Site Search to Increase Conversions
    How to Use Intelligent Site Search to Increase Conversions
    Jon Rossman & Mark Floisand Recorded: Aug 27 2019 55 mins
    Your customers don’t have time to browse all over your site. They want to search for – and find – what they need quickly and easily through personalized experiences. And with site search users being up to 5 times more likely to convert, the stakes for relevant results and recommendations are higher than ever before.

    In this webinar, you will learn how Motorola Solutions is adapting its digital strategy to the changing expectations of their customers. Jon Rossman, Solutions Digital Experience Manager at Motorola will share his experience and lessons learned from creating a more relevant, unified and personalized website experience. You’ll hear practical tips to increase website traffic and conversion, and strengthen the relationships with your brand. Additionally, you will learn:

    · Motorola’s strategy and roadmap to create relevant experiences at scale
    · Simple site design and functionality changes that can have a big impact on search
    · How artificial intelligence can help you deliver the most relevant search results
    · How to leverage analytics from the search experience to evolve your web strategy
  • Three Strategies to Accelerate Sales in the Age of Information Overload
    Three Strategies to Accelerate Sales in the Age of Information Overload
    Shari Levitin, The Sales Evolution Expert Recorded: Aug 27 2019 46 mins
    Here’s a statistic that will boggle your mind: Humans consume 74 gigabytes, the equivalent of 175 newspapers of content, per day. Customers are assaulted with facts, pseudo facts, white papers, media and statistics all posing as relevant information. Much of the well sourced information is contradictory. Sorting the “need to knows” from the “nice to knows” can be exhausting. Add to this a new average of
    ten stake holders and more and more customers are defaulting to the status quo or a no deal. What’s the solution? New research, just released by Gartner, reveals that sellers who help make sense of information, who can simplify and tune into the feelings of their customers rather than piling on more data, significantly outperform
    their peers. How must sellers adapt to this new reality? What are the three most important behaviors to this new reality of sense making?

    In this webinar you will learn to:

    1. Leverage video to reach additional stakeholders and improve customer experience.
    2. Create buyer focused presentations that drive your unique value.
    3. Ask questions that line up with how the brain processes information.
    4. Guide buyers to a buying decision through stories, metaphors and anecdotes.
  • Use Cases for Conversational AI in the Automotive Industry
    Use Cases for Conversational AI in the Automotive Industry
    Siem Uittenhout, Ann Knox, Yelena Kasianova Recorded: Aug 27 2019 29 mins
    Conversational AI is changing the way people interact with technology.

    From speech-enabled interfaces, through to intelligent virtual assistants and chatbots, it’s becoming increasingly apparent that customers are looking for a more humanlike, natural experience.

    Teneo is one of the most human-like experiences available in commercial conversational AI today, providing the complex capabilities required to create the simple, intuitive experience that your customer demands, while increasing customer engagement. With Teneo, a chatbot can be trained to go beyond the typical 85% understanding mark of competitor products to deliver near-perfect results every time.

    Join Siem Uittenhout, Presales Consultant at Artificial Solutions as he demos a Teneo built automotive solution called the Smart SatNav assistant. As well as, Ann Knox, who will discuss our current live solutions with a client in the automotive industry.

    -

    Introducing Teneo Developers, a new comprehensive resource to allow enterprise developers and partners fast access to experience the power of Teneo. Visit www.teneo.ai to get started for free.
  • Combining  #3brainselling with Neuroscience to accelerate growth
    Combining #3brainselling with Neuroscience to accelerate growth
    Mark Erskine: ISM Fellow Recorded: Aug 27 2019 51 mins
    Reasons to Attend:

    Understanding brain development since caveman times provides the key to influencing others especially given the massive advances in neuroscience over recent years which has taken the art of persuasion beyond psychology into brain chemistry. The Reptilian brain, the Limbic system and the Neo Cortex can be likened to your “Gut”, “Heart” and “Head” brain. These three brains transmit data constantly to each other when we make decisions but if we want sales success we must first understand our own preferences by using behavioural profiling and then diagnose which of these dominates the customers brain to stimulate sales, increase conversion ratios and shorten sales cycles.

    Key Takeaways

    •Understand how the human brain has developed and how to use this in sales
    •Discovering your own behavioural brain preferences is the critical first step to managing your selling style
    •Learn what techniques stimulate which part of the brain and how to leverage them
    •Understand why selling has to stimulate each part of the brain to ensure success
    •Learn why so many training methodologies and programmes are too one dimensional to succeed.
  • What Sales Can Learn From A Firefighter
    What Sales Can Learn From A Firefighter
    Carole Mahoney, The Sales Coach Expert Sep 16 2019 3:00 pm UTC 22 mins
    Join host Carole Mahoney as she talks with Peter Cutrer, a 15-year Firefighter/EMT, Fire Marshal, Fire Instructor and Deputy Chief who now trains public safety agencies like NASA, Disney, Boston Fire, FDNY, and ESPN.

    In this 30 minute interview, Carole and Peter discuss:

    1. How training and preparation allow you to respond to situations appropriately when they arise.

    2. How to determine if you are cut out for a certain type of training and career.

    3. How to maintain a level of emotional control in stressful situations.
    Advice that sales executives and leaders should know in regard to how they think about training their teams.
  • A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
    A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
    Paulo Martins, Head of Digital Marketing, Demand Generation & Scott Minor, Digital Marketing Program Manager, Marketo Sep 17 2019 9:00 am UTC 60 mins
    Digital ads are an essential component to any good marketing campaign. Watch Paulo Martins, Head of Digital Marketing at Marketo, and Scott Minor, Marketing Program Manager at Marketo, for their webinar, A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel. They dive into the digital campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.
  • How to boost buyer engagement and retention
    How to boost buyer engagement and retention
    Lawrence Keltie, Sales Enablement Specialist, Showpad Sep 17 2019 10:00 am UTC 90 mins
    Many sales leaders are challenged by faltering sales often caused by the growing gap between buyers and sellers.

    So, how are B2B companies going to boost buyer engagement and retention to meet the tough sales targets? Join our webinar on 17 September to gain insights into the results of our recent salesforce survey, including:

    •Sales Enablement - how companies are planning to embrace it
    •Sales Training - what are the pitfalls and the plans for change
    •Digital transformation - what are the plans now and in the future

    You will also learn why companies like Rockfon, Fujifilm and Cox Automotive have invested in Showpad sales enablement technology to boost buyer engagement, retention and growth.

    Don't miss the must-attend webinar for sales and marketing professionals!
  • Reimagine Banking Due Diligence with Intelligent Process Automation
    Reimagine Banking Due Diligence with Intelligent Process Automation
    Santha Subramoni, Head for Intelligent Process Automation, Automation & AI, TCS Sep 17 2019 11:00 am UTC 29 mins
    From regulatory compliance to risk mitigation, due diligence processes in today's financial institutions are a critical element of client on-boarding.

    A multinational investment bank and financial services company automated their manual process for scanning, classifying and reporting on news articles related to their clients (client hits) with an intelligent recommendation engine—reducing the processing time from 1 day to 2 hours, increasing accuracy of information classification and delivering more relevant content to the business teams. Discover their journey to intelligent customer data management.
  • What's Your Reality? AR, VR & Bringing Personal Interactions to Digital Banking
    What's Your Reality? AR, VR & Bringing Personal Interactions to Digital Banking
    Nisha Yohannan, Head of US Business, TCS Interactive | Howard Schargel Executive Creative Director, TCS Interactive Sep 17 2019 11:30 am UTC 29 mins
    How are VR and AR improving customer experience, and finally closing the gap between face-to-face advantages of in-branch banking and digital banking?

    With voice banking already being applied in business use cases, what is the future for this technology, and how do we overcome customer concerns that hinder adoption?

    Discover the answers through this session.
  • Drive Engagement and Trust with Smarter Content Marketing
    Drive Engagement and Trust with Smarter Content Marketing
    Rebecca Gaspar, Global Head Content Services, TCS Interactive Sep 17 2019 2:00 pm UTC 29 mins
    You’d be hard-pressed to find an industry that needs content marketing more than financial services. Why? Because truly useful content increases engagement with intangible, mystifying products. Join me for a discussion on:
    • Understanding what helps banking customer overcome barriers to entry.
    • Using new technology to match content to customers in digital, personalized micro-moments.
    • Creating a content strategy and plan that will engage your audience and turn them into customers for life.
    • Tracking and measuring the impact of your content marketing efforts to understand the ROI of content.
  • Connect the Dots: Integrated Programmatic Marketing for Financial Services Firms
    Connect the Dots: Integrated Programmatic Marketing for Financial Services Firms
    Sajan Jacob, Head - Business Development & Strategy UK & Europe, TCS Interactive Sep 17 2019 3:00 pm UTC 29 mins
    How can banks and financial institutions deliver great experiences in the fragmented digital world?

    Successful financial services firms have reputations and brands that convey trust. Many have embraced digital channels for reaching and engaging clients and prospects and, ultimately, for building relationships with them. But in today’s world, true success focuses on the experience—the sum total of offerings, interactions, and transactions. An integrated, programmatic, and highly automated approach offers the best way to accomplish this goal. So: How do you do it? The short answer is by adopting a unified technology platform. A robust technology platform can unite and simplify your digital marketing activities (integration), allow you to be even more data-driven (programmatic), and to make it faster and easier than ever before (automated).
  • AI-Powered Search & Recommendations for Customer Service
    AI-Powered Search & Recommendations for Customer Service
    Rachel Bosley, Marketing Manager at Coveo & Micheal Wong, Solution Engineer at Coveo Sep 17 2019 4:00 pm UTC 49 mins
    You’re invited to a live demonstration of Coveo’s intelligent, self-learning search & recommendations technology.This live 45 minute tour will explore our offerings for self-service and customer support.

    - During this session we’ll also show you how our technology can help you to:

    - Increase case deflection and improve your Customer Satisfaction Score

    - Empower your service agents with the most relevant information available to make the best, most informed decisions

    - Leverage your data and insights to create a self-service experience that gets better with every interaction
  • Scaling Your Environmental Impact with DocuSign
    Scaling Your Environmental Impact with DocuSign
    Amy Skeeters-Behrens, Exec. Director DocuSign Impact Sep 18 2019 8:45 am UTC 34 mins
    Saving paper means saving trees. Discover your organization’s environmental impact stats as a result of using DocuSign eSignature and find out how you compare to various benchmarks. Hear how sustainability leaders are using DocuSign to scale their impact and why paper reduction is a critical component of their environmental programs.
  • Has Your Chatbot Run Out Of Steam
    Has Your Chatbot Run Out Of Steam
    Andy Peart, Peter Joles, Yelena Kasianova Sep 18 2019 4:00 pm UTC 45 mins
    One of the main reasons’ bots are failing is their conversational ability – or to be more precise, lack of it.

    Brilliant bots must give users a humanlike experience, therefore if you’re building a bot, you need to make sure it is able to truly handle natural language conversations. Many of the bots out there may work fine if you follow a linear, prescribed way of engaging with them, by asking the questions and providing information in exactly the way that the bot developer intended. But unfortunately, we as humans tend not to do this—we communicate using natural language. We branch off at tangents, we circle back, we miss out crucial facts and figures, we ask for clarifications. We want to be able to speak to bots in a humanlike manner, and we want those bots to understand us.

    Join Andy Peart, CMSO at Artificial Solutions as he discusses what steps to take to create a brilliant bot. As well as, Peter Joles, who will demo a Teneo built solution.

    -

    Introducing Teneo Developers, a new comprehensive resource to allow enterprise developers and partners fast access to experience the power of Teneo. Visit www.teneo.ai to get started for free.
  • How to Manage Your Team’s Performance Inside A Large Account
    How to Manage Your Team’s Performance Inside A Large Account
    Barbara Weaver Smith, The Large Account Sales Expert Sep 18 2019 5:00 pm UTC 45 mins
    Description: Part #9 in the series Your Growth Ecosystem: Don’t Think Small About Your Big Accounts. For CEOs, Presidents, Founders/Owners, Business Development Heads, Sales VPs, and Key Account Managers of companies of any size, with special relevance to those with $10 million to $500 million in annual revenue. The series is a strategic, high-level approach to managing your organization to successfully sell and grow sales to multinational and global corporations.
    When you have sold a deal into a big corporation, you will often have a delivery team inside that account, led by a project manager, at the same time that another sales rep or account manager from your company is working to land new business. The new business opportunity may be in another facility—in another region, a different subsidiary, even another country. Far too often, there is no contact between the team inside and the team selling new business. That’s a huge lack of foresight and opportunity, both to serve your client better and to improve your chances of success. This webinar is about how to manage your inside team(s) to produce steady new revenue from your large account.

    You will learn:

    1. What assumptions you should make about your global clients.
    2. How management training and sales training needs to address these issues.
    3. What opportunities you should be looking for.
    4. How to use this circumstance to become a trusted advisor.
    5. How to align your sales strategy with your customer’s strategic objectives.
  • Marketing & Sales Pipeline Strategies: Threats and Opportunities
    Marketing & Sales Pipeline Strategies: Threats and Opportunities
    Christopher Ryan, The B2B Revenue Growth Expert Sep 19 2019 5:00 pm UTC 45 mins
    Companies of all sizes thrive or simply survive, based on their ability to develop a strong, consistent and repeatable pipeline. According to CSO Insights, 67% of CEOs polled stated that their #1 goal is acquiring new customers. Experts Jim Hale and Chris Ryan will share their top strategies used to accelerate pipeline growth at some of the most dynamic U.S. and international companies. In this dynamic and fast-paced presentation, you will learn the threats on both the marketing and sales sides, that can prevent pipeline growth and also discover the best opportunities you have to stop revenue leakage and get on a solid growth path.

    Ryan and guest expert Hale will discuss important topics like: how to ensure that your pipeline numbers are accurate; why too much technology and processes can hurt you; why your messaging can be even more important than sales skills; how marketing and sales can work together synergistically to boost revenue faster; and why an account-based marketing (ABM) program may be your best bet for selling larger deals. Specific examples will be provided of companies that used these strategies to go from low-growth to high-growth.

    You will learn:

    1.What you need to fix now to get your pipeline in order.
    2.The danger signals that your pipeline is in trouble.
    3.How to use opportunity assessments to improve pipeline accuracy.
    Why marketing plays a big role in sales pipeline growth.
  • A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    Caroline Hull, Head of Field Marketing, Esther Kim, Sr. Field Marketing, Shannon Mellen, Field Marketing - Marketo and Adobe Sep 24 2019 9:00 am UTC 38 mins
    You'll learn:

    - Which KPIs to consider when planning your events
    - How to plan different type of events for each stage of the funnel
    - How marketing should align with sales to ensure successful closing events
  • Lack of Pipeline: The Number 1 Reason You Are Not Hitting Quota
    Lack of Pipeline: The Number 1 Reason You Are Not Hitting Quota
    ISM Fellow, Steve Burton Sep 24 2019 10:00 am UTC 30 mins
    Let’s face it… selling isn't easy. Sometimes it seems easier to lure a ravenous lion with a lettuce leaf than hit your monthly sales target. Even the best, most seasoned salespeople will feel pressurized from time to time and result in them not hitting the target. It’s this pressure that spawns excuses – excuses that detract attention away from a salesperson’s performance (or lack of it).

    I hate hearing excuses; it feels like people are trying to blame others rather than accepting their own failings. But what are the top excuses you’ll hear from a salesperson?
  • Accelerate Your Sales Cycles with DocuSign for Salesforce
    Accelerate Your Sales Cycles with DocuSign for Salesforce
    Eve Alexander, Snr Dir. Product Marketing, DocuSign Sep 25 2019 9:00 am UTC 37 mins
    Your sales process relies on agreements. When the way you prepare, sign, act on and manage those agreements is manual, paper-based, or not fully integrated with Salesforce, the costs to your business are high. If you’ve already digitized signatures with DocuSign for Salesforce, and are looking for the next phase of acceleration, this session is for you. Learn how our growing set of solutions purpose-built for Salesforce can empower B2B sales teams to accelerate revenue, deliver better customer experiences and free up time for selling, with a particular focus on the power of SpringCM contract management + Salesforce CPQ.
  • Salesforce World Tour London - Keynote. A Celebration of Trailblazers.
    Salesforce World Tour London - Keynote. A Celebration of Trailblazers.
    Heather Black- Supermums, Founder. Christopher Zanardi-Landi -CEO, PINK. Ian Rand-CEO, Business Banking, Barclays Sep 26 2019 1:00 pm UTC 75 mins
    From the Salesforce World Tour London 2019, please join Paul Smith, EVP and General Manager UK at Salesforce, and special guests to celebrate Trailblazers, like Salesforce Supermums, who are transforming themselves, delivering exceptional customer experiences, and making the world a better place in the Fourth Industrial Revolution.

    Salesforce will showcase how world renowned UK brands Barclays and Pink Shirtmaker, are taking advantage of new products and technologies like Salesforce Customer 360, Einstein Voice, Trailhead, and Lightning to dramatically change the way their employees across sales, service, marketing, and IT innovate, skill up, and deliver integrated customer experiences
  • ICE [Ep.4]: Analytics' Role in Improving DCX
    ICE [Ep.4]: Analytics' Role in Improving DCX
    Robin Gareiss, President and Founder, Nemertes Research Sep 26 2019 3:00 pm UTC 60 mins
    Intelligent Customer Engagement Series [Ep.4]: Analytics' Role in Improving DCX

    Information is king, and without both real-time and historical data, it's nearly impossible to deliver the experience customers are expecting.

    Analytics tools are providing incredible insight to companies about customer sentiment, agent performance, and predictive actions.

    In this webinar, learn how successful organizations are using analytics to drive more revenue, reduce costs, and improve the customer experience.
  • How to Get Your Leadership Development to Really Work
    How to Get Your Leadership Development to Really Work
    Kevin Eikenberry, The Remarkable Leadership Expert Sep 30 2019 7:00 pm UTC 45 mins
    Do you need more and more effective leaders in your organization? Are you unhappy with the efforts you have made in developing leaders in the past or just wish you could do more? Do you wish you got a higher ROI on your leadership development investments?

    If you are interested in helping more leaders create better results for the benefit of their teams, themselves and your organization, this will be a great investment of your time.

    Our organizations have never needed more effective leaders more than now; and yet most organizations feel something from a mild frustration to a serious pain regarding the effectiveness of their leadership development processes.

    In this practical and relevant webinar we get back to basics and explore proven principles of leadership and learning. Then we will introduce a framework that will work; and give you a plan for applying your organizational needs, goals, and culture to the framework to create more effective leaders in your organization.

    You will learn:

    1.Identify the specific challenges with your current Leadership Development process
    2.Describe a comprehensive framework that provides a starting point to create your organizational model
    3.Identify a roadmap to implementation
  • A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the
    A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the
    Mike Madden, Head of Commercial, Tim Ozmina, Sr. Marketing Specialist, Hayley Ferrante, Sr. Marketing Specialist, Marketo Oct 1 2019 9:00 am UTC 49 mins
    You'll learn:

    - How to select lead generation programs and evaluate successes
    - How to plan email and nurture programs to move prospects through each stage of the marketing funnel
    - Strategic tactics to create sales-ready leads
  • Top Sales Hacks for 2020 and Beyond
    Top Sales Hacks for 2020 and Beyond
    Deb Calvert, sales trainer, coach, researcher, author & speaker Oct 1 2019 6:00 pm UTC 45 mins
    It's baaaack! Deb's annual review of the latest and greatest sales hacks you won't want to miss out on. Most are no cost or low cost, and all of them have been personally tested in the field. Best of all, YOU can access these tools on your own to save time, automate processes, connect with buyers, and make the most of every single sales day.
  • DETERMINING WHICH ABM STRATEGIES DRIVE REVENUE
    DETERMINING WHICH ABM STRATEGIES DRIVE REVENUE
    Sam Momani, CEO of Global Technology Sales Solutions & Peter Strohkorb, CEO of Peter Strohkorb Consulting Oct 2 2019 9:00 pm UTC 60 mins
    Many organizations have shifted considerable focus on driving account-based marketing strategies to augment their traditional marketing activities. Which ABM strategies actually work and drive revenue?

    Join industry leaders to weigh into this highly contested area that affects revenue growth in what will likely be a heated exchange of insights focusing on determining which account-based marketing (ABM) strategies drive revenue.
  • Motivating Millennials
    Motivating Millennials
    Nazma Qurban, Chief Revenue Officer, Cognism Oct 8 2019 10:00 am UTC 60 mins
    In 2017, millennials comprised 35% of the UK workforce. By 2020, they are projected to represent an astounding 50% of the total global workforce.

    They bring wants and needs which differ greatly to previous generations, and hold more bargaining power than ever before in the labour marketplace.

    With that in mind, companies and business leaders need to be made aware of how to harness that power in their favour. Nazma Qurban, Chief Revenue Officer at Cognism, has built a high-performing sales team that is made up of 98% millennials.

    In this inspiring and insightful webinar, Nazma will demonstrate how to motivate millennials – by being a mentor, not a manager.

    Key Takeaways

    •Why understanding millennials is key to your business’s future success
    •Identifying misconceptions about this generation and demonstrating why they are incorrect
    •How millennials have been integral to Cognism’s growth and success
    •How to create an honest, transparent and inclusive working culture that millennials thrive in
  • Salesforce for IT: Empowering Business and IT to Transform Together
    Salesforce for IT: Empowering Business and IT to Transform Together
    Hugh Minson & Daniela Kirchhuble, Salesforce. Ian Cohen, Group CIO, CTO, Addison Lee Group. Raj Mistry, EMEA Head, Mulesoft Oct 8 2019 1:00 pm UTC 29 mins
    People expect more from technology. They want seamless, personalised experiences from companies whether they work for them or not. Meeting these expectations can often fracture a company resulting in siloed data, shadow IT, technical debt, and a disconnected experience. Come hear from IT Trailblazers and learn from Salesforce product experts how to bring your lines of business and IT together to integrate data and build engaging apps - straight from the Salesforce World Tour, London
  • Create Incredible Customer Experiences Using Conversational Marketing
    Create Incredible Customer Experiences Using Conversational Marketing
    Kate Adams, Sr. Director of Demand Generation at Drift, and Tim Ozmina, Sr. Marketing Specialist at Marketo, an Adobe Company Oct 8 2019 9:00 pm UTC 46 mins
    You'll learn:

    - How to incorporate chat bots into your overall marketing strategy
    - How, when, and why you should use conversational marketing
    - How to measure your success
  • ICE [Ep.5]: CX Success Stories Require Technology, Leadership, Data
    ICE [Ep.5]: CX Success Stories Require Technology, Leadership, Data
    Robin Gareiss, President and Founder, Nemertes Research Oct 9 2019 5:00 pm UTC 60 mins
    Intelligent Customer Engagement Series [Ep.5]: CX Success Stories Require Technology, Leadership, Data

    A great story requires more than a compelling narrative. Marketing teams can significantly elevate their success with the right combination of leadership, technology, and data derived from well-planned customer interviews.

    Crafting that perfect story requires an expanded mindset about what comprises “marketing.”

    In this webinar, join Nemertes Research President Robin Gareiss, who recently completed detailed research with 518 companies on how they use advanced technologies and reshape their organizational structure to improve customer experience. Based on this research and her experience as a journalist, marketing content developer, and CX advisor, she will cover:

    1. Organizational overhaul: Why a Chief Customer Officer is vital, and how the CMO and CCO work together for joint success.
    2. Technology leverage: What are the key technologies and contact-center initiatives that result in measurable CX success—ultimately delivering crucial data to marketing teams that support their success stories?
    3. The perfect story: How to conduct interviews that get real-world data to support your mission.