The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.
Under the GDPR, consent must be obtained in an understandable and easily digestible format, using clear and simple language. By offering people genuine choice and control over how you use their data, it helps you build trust and enhance your reputation.
The problem for a lot of businesses is that their legacy systems usually don’t document the level of data required to prove that a valid, unambiguous consent or contractual acceptance was obtained. Manual processes and paper plague the most common transactions and introduce friction in the moments that matter most to their business.
Whether acquiring consent from new customers or renewing consent from your existing database, you can do so with DocuSign’s secure and user-friendly solution. Attend this webinar to:
- Learn how DocuSign's eSignature solution can help customers collect consent to demonstrate compliance
- See a demo of DocuSign's consent-capture process, with built-in documentation and tracking
- Hear from Filestream's Technical Director on how the company is using DocuSign for GDPR purposes
Sales management expert Steven Rosen is hosting a fireside chat with fellow sales management expert Kevin Davis. Steven and Kevin will have a no holds barred chat sharing their insights on the most challenging issues facing sales managers today.
No powperpoint, no videos, just open and frank discussion.
Expect an action-packed webinar filled with sales management gems, pearls, powerful insights and stories, that will help you crush your sales numbers.
For Account Executives, Business Owners, or Service Providers, prospecting, and new business development often falls to the bottom of the priorities pile. Current customers are more urgent with more immediate rewards. Endless prospecting is difficult to sustain and produces nominal results. This session delivers a NEW BIZ DEV strategy – a new concept with increased results.
Trying to get your sales team to be on the same page? Locking down on optimized sales actions and best-practices? Want to build a Sales Playbook beyond paper documentation? We'll show how to lock down right-practices and roll it out to your salespeople in a way that they'll REALLY use.
Magic happens when sales and marketing speak the same language around the management and execution of content. It changes the conversation.
It moves away from the frustrating questions of "are sales using it?" and "is it resonating with buyers?" and moves to a data-based conversation around usage and engagement insights.
Join Dorgam Hideib & Kristi Meyer from Web.com to see how their win-win content strategy helped:
> Sellers say the content makes them look and sound good - and they use it
> Sales leaders become passionate and use the impact on conversions to incent and motivate
> The company keep on message and not be caught off-guard with out-dated content
If you can't make the date, sign-up and we will send you the recording.
A question to all sales leaders out there: have you ever had great months or terrible months in sales but not really known why or how? Of course, you have. It was a facetious question.
But not to worry, you’re in good company. ProsperWorks Director of Sales Training, Kyle Bastien, and VP of Sales, Jake Young, at Grow.com teamed up to share the tough questions they’ve had to ask themselves throughout their careers and discuss and debate the best way to get the answers.
Join our webinar to get the real sales metrics and equations they use to find the answers to some key questions around where failure points are in sales and what behaviours are really important to growing your sales team.
Join this live discussion with our speech analytics experts Chris Lawson and Scott Bakken as they discuss the trends of companies leveraging speech as well as those who have struggled and why. Regardless of the speech platform used, users often face common challenges. This is your chance to ask the experts. No matter where you are on the speech analytics spectrum, don't miss this opportunity to get answers from the insiders.
Chris Lawson, founder and president of Lawson Concepts, puts his more than 25 years of Fortune 500 IT contact center experience to work helping organizations harness information to reduce customer effort. His firm specializes in aiding companies with speech analytics blueprinting and high-performance knowledge management, thus enabling contact centers to better leverage their technology investment with solutions that redefine both the agent and the customer’s experience. Chris has served as both president and director of various customer technology/solution advisory councils for speech analytics vendors and is a regular speaker on the agent versus the customer experience, speech analytics, and service excellence.
MainTrax has been in a leader helping organizations with their speech analytics needs for more than 12 years and building more than 300 project with 10 different speech platforms. As co-founder and CEO of MainTrax, Scott Bakken helps organizations harness speech and text analytics technology to optimize contact center performance, regardless of technology platform. His firm specializes in developing projects with complex business rules and building language patterns present in text data to ensure clients are generating high value business insights. Free of allegiance to any one analytics company, Scott is recognized as an independent voice in the speech analytics industry and was named an Ernst & Young Entrepreneur of the Year finalist. He facilitates numerous workshops, and has been published in a number of industry trade journals.
Does your training fall on deaf ears? Research confirms 87 percent of traditional sales training doesn’t stick.
In this session, you’ll learn the four pillars required for a results-producing training and coaching program. Learn to leverage scientifically proven methods to increase ramp-up time and decrease turnover.
How much should a lead cost? More than you think but probably less than you are currently paying. In this session Dan will discuss what a lead is and isn’t, how to optimize the return on any lead generation program and whether to “build vs. buy”.
Two Sales Experts duke it out on this fun webinar to earn your LIVE VOTE for best business growth investment. Learn trade secrets and best practices for leveraging your people for success. Who will earn top billing in your budget? Oh, and the loser will post a LOSER picture of the winner’s design.
Today’s sales model can be multi-level – and deciding what, when and how to deploy both direct and inside sales teams requires strategy and planning. Hear from both a field and an inside sales expert on the similarities, differences and requirements of building the right sales approach for your organization.
Seven out of ten IT professionals rated improving collaboration as a high priority in their organization; and whatever your job role, we think you’d agree that organizations that collaborate effectively have happier employees and are more successful.
Here at Lifesize, we have some incredibly effective, collaborative customers. Join us as we take their real-word examples and dive into the seven habits they share in their successful collaboration programs.
Join us to hear Conga's VP of Product Marketing, Will Spendlove, discuss how digital transformation is impacting the business landscape. Data is becoming increasingly important in dictating how business is done, creating the need for IT, sales, legal and business goals to better align. Conga provides a suite of intelligent automation solutions to bridge these gaps. In this webinar you will:
-Learn how Conga is helping our customers digitally transform their organizations
-See how Artificial Intelligence is leading the way with Conga products
-Experience how Conga is helping SmartFocus operationally transform their business
-Meet some of the recently acquired products and companies
Everton FC set out to win the hearts and minds of its fans, to build the Club’s fan base, grow season ticket holder loyalty and ultimately ensure a full stadium at Goodison Park not only with current supporters but with the fans of tomorrow.
Apteco FastStats was used to delve into a host of metrics, with results never seen before by the club. The platform enabled Everton FC to understand and segment their fans into attitudinal groups and an increase in open and conversion rates.
View our latest customer story from Everton Football Club, finalists in the 2017 Best Use of the Apteco Marketing Suite Award.
Sales cycles are more complex than ever – with an average of 6.8 stakeholders in every deal, it takes time and sophistication to navigate the landscape. Having the right company and industry insights on demand saves you time and helps you craft better value propositions. Join us April 24th for 30 minutes to learn how to leverage ClientIQ for breakthrough conversations.
Our CEO and Head of Service Delivery, John Cheney and Penny Lowe, provide practical advice and guidance on email marketing, e-privacy and GDPR.
In this webinar series, we discuss what to consider to ensure your electronic marketing communication does not put you in breach of the regulation.
It won't come as a surprise that at Workbooks we are driving many of our processes using our CRM platform. This webinar series is about sharing our thinking and approach around GDPR and how to leverage CRM to make it easier to get compliant and remain compliant.
Jim Cathcart, CSP, CPAE is the original author and champion of “Relationship Selling.” This set of international best selling books, training videos and other learning materials has been translated into multiple languages around the world. Mr. Cathcart is the author of 18 books and past president of the National Speakers Association. Among professional speakers he has received virtually every possible award and certification. This includes the Cavett Award, Golden Gavel award, Speaker Hall of Fame, Sales & Marketing Hall of Fame and Legends of Speaking award.
Jim Cathcart’s major contribution to the sales profession has been the popularization of treating relationships as assets and encouraging the advancement of ethical sales behavior and sales systems. His model of “The Eight Competencies of Top Sales Producers” helps isolate the many skills required for sales success and simplifies the training process. He has delivered over 3,100 presentations around the world to audiences as large as 13,000. His recent TEDx video has received over 1.25 million views placing it in the top 1% out of over 100,000 TED videos.
From marketing content to sales presentations and from ads to events, your company has hundreds of design needs each month. Many teams are unable to keep up with the demand, leading to bad design and a decline in productivity. In fact, according to research by SketchDeck, 47% of marketers in the US report having to design customer-facing material themselves.
Attend our webinar to learn why design is important, the top challenges marketers face scaling good design, and how to build a business case to overcome those challenges for your company.
Covered in the webinar are:
● The impact of good design on revenue growth
● What the barriers are to achieving great design in a company
● The impact of bad design on sales and productivity
This webinar is ideal for B2B Business Owners, Sales People and Business Leaders who want to quickly fill their sales pipeline and accelerate their sales results with field-proven techniques, but without spending a lot of time or money. It is valuable for salespeople of all calibers, and even for non-salespeople who would like to better understand how selling can work for them.
It takes an average of 11.5 weeks to onboard just one agent - and one in three agents will leave your organization within the year. The time to reimagine your approach to onboarding has never been more critical.
With a new way of thinking about onboarding agents, you can speed up time-to-competency, mitigate early turnover, and continuously build capability on-the-job, which will ultimately drive better business performance. We’ll give you 3 key principles that call center leaders, including BT Consumer, the UK’s largest provider of broadband services, are applying to their business to improve results.
Contract lifecycle management (CLM) software helps firms optimize business transactions by linking five essential stages. However, fewer than one in five of all CLM customers captures all the strategic values a CLM implementation can bring.
We don’t want that to happen to you or your organization so we’ve put together a webinar that will highlight the best practices for professionals to follow when embarking on a CLM project.
Register to watch IACCM CEO Tim Cummins and Conga VP of Product Management for CLM Skip Walter chat about:
- Learn how to engage with stakeholders early and managing their expectations
-Have a solid and funded business case that drives later stages of implementation --- not leaving any money on the table
-Boost efficiency while overcoming bottlenecks and pitfalls
-Realize the importance of getting contract management right
It is essential that sales professionals have the ability to identify negotiation strategies that large customers use in bargaining regularly. Professional buyers are generally well educated in the field of negotiation because their livelihood depends on it. As sales professionals… what is your lack of negotiation knowledge costing you on a yearly basis?
Come learn how NASDAQ used AWS Marketplace to purchase and launch AppDynamics unified Application Performance Management (APM) and business performance monitoring solution for their migration to AWS.
With AppDynamics, NASDAQ was able to move their critical applications to AWS and used AppDynamics to accelerate, visualize and validate the migration process. This allowed NASDAQ to improve their applications in AWS with business performance monitoring and make clear, understandable correlations between the quality of their customer experience with their applications.
Your best business is new business with your current large accounts. As the CEO or chief sales officer of a $5m to $250m company, how do you deploy your sales resources to make that happen systematically? You need a carefully crafted plan! Tune in to learn more.
Gerhard Gschwandtner is the founder and CEO of Selling Power, a media company that produces the award-winning Selling Power magazine and Selling Power TV, a daily video interview series on sales success. He developed and hosts the Sales 3.0 Conference, which helps sales leaders integrate sales technologies into their sales organizations to create improved sales effectiveness and greater customer value. Over the course of three decades, he has interviewed some of the most successful leaders and experts in sales, business, sports, entertainment, and politics, including Mary Kay Ash, Marc Benioff, Michael Dell, George Foreman, Larry Ellison, Richard Branson, Jay Leno, Meg Whitman, and many more. Gerhard has studied the lives of hundreds of peak performers and worked with world-leading coaches and psychologists to create the unique, new Peak Performance Mindset training program. He is the author of 17 books on the subject of sales, management, and motivation and received the Sales & Marketing Executives International, Inc. 2010 Ambassador of Free Enterprise Award.
The General Data Protection Regulation (GDPR) represents the most important data protection regulation change in 20 years. All companies processing and holding the personal data of subjects residing in the EU must comply once it comes into effect on 25 May 2018, regardless of location.
One of the biggest changes is around obtaining consent to use personal data. The new requirements not only impact how businesses attain and renew consent but also introduce the need to record the details for auditing purposes.
Hear from Phil Lee, Partner at Fieldfisher, who will discuss the key changes under the GDPR, the challenges facing businesses, and how digital tools like eSignatures can streamline your compliance.
Join this webinar to understand:
- The impacts of the GDPR on businesses
- How to obtain and record consent in a compliant manner
- How to re-procure suppliers with contracts that contain the terms of the GDPR
- How digital tools can be part of a GDPR solution
You cannot depend on relationship-building skills alone to make the sale for you! Relationships are important, but buyers primarily want you to fulfill their needs and solve their problems. Customers do not take action unless they are challenged to take action. Learn how to avoid the amygdala hijack and how to overcome yielder Call Reluctance and close the sale.
Looking for an edge in selling to executives - insights into executive compensation will help. Join Dr. Stephen Timme and learn how to use executive compensation to gain insights into executive decision making, have more effective conversations, and create more targeted messaging in your proposals. Dr. Timme will share stories and tips about how to use executive comp to better connect with buyers.
As companies plan the migration of different workloads to the cloud, software procurement is being challenged to meet the new demands of the business, such as agility and fast pace of innovation.
AWS Marketplace is a curated digital catalog helps customers find, buy, and immediately start using the software and services they need to build products and run their businesses. With free trials, pay-as-you-go models, annual and multi-year subscriptions- all consolidated in one bill from AWS, procurement has the tools to meet their business demands. This live webinar, dedicated to businesses in the Nordics, will illustrate how companies can innovate their software procurement with the AWS Marketplace.
The most accessible way to leverage the explosion in artificial intelligence is chatbots. Big brands like Sephora and KLM have implemented them to streamline customer service and increase positive engagement. The Booking.com chatbot resolves half of the company's thousands of daily customer support questions in five minutes or less.
Chatbots are changing the way companies and customers interact, as consumers grow more and more comfortable with messaging -- look at the two billion-plus conversations consumers have with companies via Facebook messenger every month.
Find out how to create a powerful, engaging human-to-AI agent experience that customers expect -- as well as implement the seamless handoff to a human customer service agent when the issue turns out to be complex, with this VB Live event. You’ll dive right into the chatbot phenomenon, and leave with actionable ideas on implementing AI-powered customer support.
Attend this webinar to learn:
* The real truth about AI and customer service
* How big brands are using AI and chatbots to resolve customer issues more quickly and effectively
* How bots and humans can work together to optimize customer support
* How to assess whether your organization is bot-ready
* Stanley Yung, Chief Customer Experience Officer, Western Union
* Maribel Lopez, Founder, Lopez Group
* Rachael Brownell, Moderator, VentureBeat
Nobody wants to sold to or to be just a database target. You need to engage prospects. Today’s buyers want to be heard and helped, on their terms, not yours. Join Jill Rowley, Marketo’s own Chief Growth Advisor and social selling evangelist, to discuss how marketing and sales teams can work together to transform your digital sales strategy.
Mike Bosworth has been a thought leader within the field of sales and marketing over the last several decades. He is an author, speaker, entrepreneur, story seeker and sales philosopher.
Bosworth is the best-selling author of Solution Selling: Creating Buyers in Difficult Selling Markets (McGraw-Hill, 1993) co-author of Customer Centric Selling (McGraw-Hill, 2003) and co-author of What Great Salespeople Do: The Science of Selling Through Emotional Connection and The Power of Story (McGraw-Hill, 2012).
Started using Scrum for your business projects? Having a few challenges? You don’t need to. Find out how some simple adjustments can make Scrum work for business projects. In this lively 30 minute panel discussion, we’ll discover the easy fixes that Sales Beacon implemented to transform a global marketing platform project - from challenging to successful!
When you have one chance with a prospect, how do you quickly establish the connection necessary to move the call forward? In this session you’ll learn how professional actors quickly connect with scene partners and confidently engage audiences - and how to apply those skills for more successful sales calls!
Want to solve the mystery of Sales Forecasting? It's actually not a secret. There are major keys that Sales Leaders and Salespeople miss in all the weekly/monthly sales commotion. We'll lock down on best-practices and ways to assure forecasting accuracy and avoid common errors and misconceptions. Let's nail your forecast!
Mistakes are a natural part of business and yet we don’t always deal with them very well. Please join us to:
Get more comfortable with mistakes
How to move past them
How to learn from them
…..and be even more successful in sales because of them.
Whether you’re establishing a new sales enablement function or upgrading your current approach, join sales enablement expert Mike Kunkle for this webinar to hear:
How sales enablement should be defined
The foundational building blocks that will lead to success
Services to consider offering
How to perpetuate success with systems thinking
There are a lot of demands on a sales manager, but only 3 areas where a sales manager should be spending 75% of their time. In this session you will learn which 3 competencies are crucial, what is involved in each, and how they impact the team.
Join sales management expert Steven Rosen and his guest sales expert Tibor Shanto for a no holds barred fire side chat sharing their insights on the most challenging issues facing sales managers today.
No powperpoint, no videos, just open and frank discussion.
Expect an action-packed webinar filled with sales management gems, pearls, powerful insights and stories, that will help you crush your sales numbers.
If you sell or market a B2B technology product or service, you’re accustomed to developing call scripts or marketing collateral that highlights how you solve the pain points of a competing technology, or enhance the functionality of a complementary solution. However, all the work you’ve invested in crafting that refined message gets lost if you’re not delivering it to the people that would benefit from your offering the most.
In this webinar, we’ll show you how to get your message to the right audience by enriching your Salesforce accounts with comprehensive technology installation data (technographics). Through real use cases from our customer, Tegile, a Western Digital brand, you’ll not only see how easy this is to do, but also understand how effective it can be. In brief, here’s what we’ll cover:
- How Tegile, a Western Digital brand, is using technographic data to deliver personalized content for their ABM programs, develop custom product pitches for their SDRs, choose the right channel partners their accounts, and conduct strategic target market assessments.
- A brief overview of Salesforce’s new Lightning Data app platform and how you can use it to quickly enrich your Salesforce accounts with trusted third-party data
- An introduction to technographic data and how easy it is to add to your Salesforce accounts using our HG Data for Salesforce app
Don’t miss this CCNG member webinar as we discover how Best Western Hotels and Resorts’ Contact Center used a continuous cycle of improvement to drive employee engagement 20% higher. You’ll hear Best Western’s step by step process and be provided with specific examples of how it worked in their contact center.
See LIVE how to transform a mediocre value prop into one that will get buyers’ attention. Too often marketing has one version, and sales must generate their own that is conversation-relevant. Result: a confusing and fractured message. See the BEFORE, DURING and AFTER of a real value prop transformation.
At Vision Critical, we believe that people matter and our products and services are focused on strengthening our customer’s relationships with the people that matter most to them.
Our philosophy on GDPR is that it represents an opportunity, rather than a threat. We want to explore how the new regulations will affect brands and consumers, and how brands can continue to engage with their customers using a permission-based model post-GDPR.
Let’s push past the hype and the BS and look at the facts: Artificial intelligence has evolved to the point where any sales organization that leverages AI will see measurable improvements in customer engagement, LTV, and overall sales.
AI can take on the simplest tasks, like automation of admin work such as activity logging, flagging high-priority emails, and managing contacts in your CRM. It can swiftly and accurately sift through leads, deals, and accounts to identify what’s actually worth your time, and dynamically identify which leads are ready to convert. It’ll help you ditch the sandbagging with accurate quarterly forecasting — and more.
To learn more about how to sell smarter, harder, and more with AI, how to seamlessly integrate the technology into your organization, and to learn of real-world results from leading brands, don’t miss this VB Live event!
Register now for free!
Attend this webinar and learn:
* AI fact versus fiction when it comes to sales
* How to build a data- and AI-friendly sales organization
* How leading brands build real results and how they do it
* Which AI tools actually bring results and which are still in development
* What's next for AI and sales?
* Daniel Morris, Director of Product Management, Keller Williams
* Rachael Brownell, Moderator, VentureBeat
What’s the single best thing to improve your win-rates? The answer is better discovery.
In this webinar, Mike Kunkle shares a framework that will enable your sales force to understand your customers better than ever before, to build a compelling case for change and deliver what our buyers value.