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Demandbase - B2B Marketing Excellence

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  • Next Level ABM: Delivering the RIGHT Leads Next Level ABM: Delivering the RIGHT Leads Peter Isaacson, CMO, Demandbase; Scott Vaughan, CMO, Integrate Recorded: May 6 2016 58 mins
    It is harder than ever to tell the junk leads from the gems.

    Lead generation strategies like online advertising weren’t originally built to address the needs of B2B marketers. However, B2B marketers are now turning to Account-Based Marketing in order to identify, target, and engage the companies that are most likely to buy.

    ABM is a powerful strategy for B2B marketers, but at the end of the day, sales teams need to reach actual buyers. How can marketers identify and deliver decision makers at accounts with a real potential to turn into revenue?

    Attend this one-hour webinar to learn how to:

    - Attract the accounts that your sales team values most
    - Deliver leads to your sales team from target accounts that are showing buying signals
    - Prove the ROI of your advertising campaigns from first touch to close
  • Advertising to Buying Signals with Demandbase B2B Retargeting Advertising to Buying Signals with Demandbase B2B Retargeting Nick Alesandro, Director of Product Management; Louis Moynihan, Business Development Director; Rachel Balik, Moderator Recorded: Dec 3 2013 50 mins
    For B2B companies, it’s far more powerful to reach multiple stakeholders at specific companies than anonymous individuals with the “right” profiles and titles. Unfortunately, current B2C ad technology lacks the ability to target prospects in way that drives revenue in a clear, measurable way for B2B companies. This technology disparity is particularly evident with retargeting, which serves ads to visitors who have previously engaged with your brand online.

    However, B2B companies had no choice but “borrow” B2C tech – until now with Demandbase B2B Retargeting. It’s the first, ground-breaking technology designed to help business marketers connect their ad investments to revenue.

    Our “Advertising to Buying Signals with Demandbase B2B Retargeting” webinar will offer insights on why retargeting is so critical to your B2B advertising programs, and share how Demandbase B2B Retargeting helps businesses deliver targeted ads to prospects demonstrating buying intent.

    You’ll learn:
    •Why B2C tech is a mismatch in the B2B world
    •The benefits of integrating Demandbase B2B Retargeting into your advertising programs
    •How to execute, measure and optimize Demandbase B2B Retargeting successfully
  • Favorite B2B Analytic Reports and Insights Favorite B2B Analytic Reports and Insights Moderated by Adam Greco, Sr. Partner at Web Analytics Demystified Recorded: Nov 7 2013 44 mins
    Join Adam Greco, Sr. Partner at Web Analytics Demystified, and author of Adobe SiteCatalyst - The Adobe SiteCatalyst Handbook as he speaks with Demandbase customers about their favorite B2B analytic reports. They’ll describe how they have each optimized their existing web analytics package with Demandbase and share best practices for implementing a B2B solution that drives marketing performance.

    Register now to learn:
    • What metrics are important to top B2B companies
    • How to understand your B2B analytics and how make them actionable
    • What you should be measuring differently in B2B vs. B2C
    • How to understand site behavior by target segments
  • Marketing's Next Move: Live Engagement Marketing's Next Move: Live Engagement Scott Benedetti, The Pedowitz Group, David Lieberman, Demandbase, John Janetos, Liveperson Recorded: Oct 15 2013 13 mins
    Hosted by the experts at The Pedowitz Group, learn how live engagement through chat, enhanced by real-time ID of companies as they visit your website can help you engage in a relevant way with target accounts and customers, converting those visits into revenue. This session will feature a case study featuring Adobe, and how they saw a 300% increase in conversions through the implementation of chat, through integrated technologies from Demandbase and Liveperson.
  • Demandbase Target Account Marketing Demandbase Target Account Marketing Demandbase Recorded: Sep 16 2013 2 mins
    Is your Marketing Mass Backwards? Move away from marketing to the masses and target the companies most likely to become revenue with Target Account Marketing.
  • The New Connected Conversation The New Connected Conversation Meagen Eisenberg (DocuSign, Inc.), Allison Metcalfe (Demandbase), and Liz Miller (CMO Council) Recorded: Jul 10 2013 58 mins
    How are you Tying and Tracking Engagements and Experiences Across the Buyer 2.0 Journey?

    SiriusDecisions estimates that the buyer's journey is 70 percent complete by the time a salesperson is contacted -- and a recent CMO Council study of B2B buyers indicates that 87 percent of buyers believe that online content impacts their buyer journey from vendor selection and purchase decisions. In spite of this growing shift to online, most B2Bs organizations have been slow in reacting to the changes with their prospects' purchasing activity, particularly the engagement with their company website during the evaluation process.

    Yet, some marketers are looking at this rise in "Buyer 2.0" behavior as a problem to be solved rather than an opportunity to be embraced. Join the CMO Council as we delve into the opportunities gained by bringing relevance, precision and personalization across critical digital touch-points, connecting conversations to meet the expectations of today’s connected customer. We will be hearing from Meagen Eisenberg, VP of Demand Generation at DocuSign, who will be sharing how the world’s leading electronic signature solution has more effectively connected with customers, delivering highly personalized experiences in real-time, and exactly where customers are consuming content to shape their buying journey.

    We will also be joined by a leading thought leader in account-based marketing, Allison Metcalfe of Demandbase, who will share insights into the shifts and requirements of the new “Buyer 2.0”, including the new behaviors that boost the criticality of adopting a more targeted and relevant approach to connected engagements.
  • Buyer 2.0 - Today's B2B Buyer Buyer 2.0 - Today's B2B Buyer Demandbase Recorded: Jun 28 2013 2 mins
    Buyer 2.0 is the informed customer. They spend most of their buying process independently searching for and accessing information to learn more about the potential impact of their priorities and how to best go about addressing them. For B2B vendors to successfully attract and engage these buyers, new approaches, thinking and technology must be applied.
  • The Value of Visitor Identification: Selling to Buyer 2.0 in the Information Age The Value of Visitor Identification: Selling to Buyer 2.0 in the Information Age Jason Stewart, Director of Marketing, Demandbase Recorded: Feb 28 2013 41 mins
    Recent research from Google has indicated that buyers are generally at least 60% through the sales process before identifying themselves to a seller. How do you best identify, engage, and influence the buyer you cannot see? Which website visitors are most likely to become customers? The self-guided tactics of "Buyer 2.0" have many B2B marketing and sales organizations on their heels … but the reality is that the evolved buying cycle should be welcomed as an opportunity to retire the resource-intensive, hit-or-miss sales and marketing models of old and replace them with the proactive, precision-guided engagement efforts which the new B2B buyer is looking for today.
  • The Account-Based Approach: What Marketing Can Learn From Sales The Account-Based Approach: What Marketing Can Learn From Sales Jason Stewart, Director of Marketing, Demandbase ; Amy Holtzman, Senior Marketing Manager, Demandbase Recorded: Jan 30 2013 54 mins
    According to research collected by B2B analyst firm SiriusDecisions, leads sourced by sales typically outperform those coming from other sources. In other words, leads sourced by sales are more likely to become revenue. This is not good news for sales managers, however, as prospecting is not how they want their top sales performers to spend their time. But how do they approach the prospecting process? How is it different than the ways marketers generate leads, and is there anything that we can do to increase the percentages of marketing sourced leads moving through the sales funnel?
  • How Demandbase Uses Demandbase How Demandbase Uses Demandbase Jason Stewart, Director of Marketing, Demandbase & Alina Oenning, Senior Director of Product Marketing, Demandbase Recorded: Dec 20 2012 47 mins
    Hear how Demandbase applies real-time ID to account-based marketing.

    Register now to join our discussion on:
    -How to drive sales with a focus on marketing to your “sweet spot”
    -Extending account-based marketing and account segmentation beyond email and into your website and content strategy
    -Making it all work by combining your existing content assets, website, CRM, MAS or Live Chat
    -Actionable ways to think big, start small, and move fast to incrementally improve web conversions of your highest value prospects.

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